Video Statement: Iâm a Normal Person Dealing with 2.5 Years of Retaliation
Watch: Patrick Stoica - âWhy have people been doing this for 2.5 years?â
Published December 21, 2025. Brief video statement showing restraining order, asking why this retaliation has continued for 2.5 years. Normal person dealing with documented abuse.
â ď¸ Critical Warnings
- đ¨ď¸ď¸ puzzle.io is an operation, not accounting software
- âď¸ CEO Sasha Orloff is CFPB-banned from consumer lending, subject to permanent data restrictions on LendUp customer information; no public disclosure of compliance with Section V decree
- đŤ ACTIVE CFPB BAN VIOLATION: Puzzle operates public affiliate program marketing credit products (Brex, Ramp, Mercury, Gusto) in direct violation of CFPB order prohibiting âreceiving remunerationâ from or âperforming marketing servicesâ for credit product companies
- đ¸ Pattern of photoshopping metrics (Oct 2025: 3 likes â 12,362)
- đ False credentials intensified post-notification: LinkedIn bio updated AFTER SEC complaints to continue âMission Lane founderâ claim; documented resume fraud across LendUp â Mission Lane â Puzzle
- đ§ CEO mental decompensation: 13+ hours editing Wikipedia on Thanksgiving to remove fraud documentation; rainbow charts; operational incompetence
- đˇđş Women Tech Meetup built by Daria Shunina WHILE at FBI-warned Skolkovo Foundation
đĄ Silence Enables Patterns. Documentation Breaks Them.
- đĽ Puzzle Customers - Review data access, request deletion
- đ Startup Founders - Due diligence red flags to watch
- đ° Tech Media - Story angles worth investigating
- đ° Investors - Portfolio diligence considerations
- âď¸ Regulators - Systemic issues & policy recommendations
- đź Fintech Workers - Questions to ask, your rights
- đ˘ YC/ODF Networks - Your professional reputation at stake
- đ Everyone Else - Share, ask questions, demand accountability
27+ months notification â silence â celebration â retaliation.
How to Use This Document
Federal whistleblower documentation with comprehensive evidence for regulatory and legal proceedings. Prioritizes completeness over brevity.
Proof of Employment and Relationship with Sasha Orloff
Puzzle Financial team photo, January 2022 offsite (just after December 2021 CFPB ban). Left to right: Lauren Bean, Evin Wick, Justin Cheng, Naveen Venkatesh, Sasha Orloff, Josh Scotland, Patrick Stoica, Tyler Geery, Brennan Banta, Radha Shenoy, Beau Kuhn. Establishes employment relationship with CFPB-banned CEO.
Key individuals documented:
- Patrick Stoica (me) - Wrongfully terminated May 31, 2023; suffering 2.5+ years of documented abuse, retaliation, and intimidation
- Beau Kuhn - Suffered after I reported CTO harassment to HR Pals; wrongfully terminated months later; told âwonât be considered on good terms if he speaks to a lawyerâ
- Sasha Orloff - CFPB-banned CEO; most evil person Iâve ever met
- Tyler Geery - Asked about LendUp shutdown during offsite (narrative control timing); Sasha told him âObama-era regulationâ issue (omitting $51M+ enforcement for defrauding 140,000+ consumers); still works there
- Josh Scotland - Pretended to care about well-being while not understanding he works for fraud operation; still works there
- Naveen Venkatesh - Blocked me Dec 2025; still works there; continues engaging with Puzzleâs content
- Justin Cheng - Laid off before me; had to pack bags and leave America
- Radha Shenoy - Gaslit everyone and assisted in wrongful termination
- Lauren Bean
- Member, Advisory Board (Dec 2022 to Dec 2024)
- Head of Business Operations (Jul 2021 to Dec 2022)
- Acknowledged toxic environment and Sashaâs instability
This photo establishes the employment relationship, demonstrates I worked directly with Sasha Orloff, and documents multiple individuals who experienced or witnessed the toxic workplace patterns.
đ Recent Updates (Full Changelog):
- Dec 26:
- Full WVRO scan now available: Complete restraining order filing including all forms, declaration, exhibits, and title page; documents Sasha Orloffâs corporate perjury (Paragraph 3: âresignedâ vs. companyâs âTERMINATIONâ documents), manufactured âmentally unstableâ narrative, and systematic context-stripping of protected whistleblower activity
- Dec 25:
- A16Z Infrastructure Analysis: âTimeline Takeoverâ and Network Enablement: Aaron Mars article (Nov 13, 2:40 PM) describes a16z as âfull-stack coordination engine for technological and political realityâ; Erik Torenberg leads âNew Media teamâ offering âtimeline takeover as a serviceâ; I sent Torenberg fraud documentation Nov 11, 2024âhe chose silence and blocking; âhidden networksâ where âtalented and trusted people find each otherâ = accountability bypass; explains why fraud notification couldnât penetrateânetwork membership > documented evidence
- Christmas cognitive biases post: âand dangerous) in the age of AI. I misdiagnosis, unintentional IRS/tax fraud, legalâ - posts about cognitive biases causing âmisdiagnosis, IRS/tax fraud, legal issuesâ while actively misdiagnosing me in legal filing and potentially facing securities fraud/tax exposure himself; pure projection describing his own situation
- Christmas Day holiday posts: Two posts (12:07 AM LendUp mythology, 1:26 PM âLadders not Chutesâ flex); âWe turned debt trap loans into opportunity to build credit đŞâ - CFPB said you harmed 140,000+ consumers for $51M; still rewriting history as if LendUp was success; cannot accept CFPB enforcement reality
- Dec 24:
- General Catalyst âFamiliaâ gift box narrative: âThank you for being part of our Familia this yearâ; artisan food gifts with âmade with love and dedication⌠by humans trained at their craftâ; âAI-driven world⌠physical becomes more specialâ; peak spiritual bypassing while ghosting restraining order hearing; performative gratitude during bad faith legal action
- Dec 23:
- 7:16 PM - âAI slop to AI-mazingâ post: âPersonally I hope to go from AI slop to AI-mazing! (but donât hold your breath, ha ha)â; self-aware about producing slop while continuing to do so; still no response on restraining order (5 days silence)
- Sasha posts about âemotional mistakesâ and âpermanent future obstaclesâ: âPay special attention to avoid emotional mistakes that can lead to permanent future obstaclesâ; posts reflection guide while having just committed corporate perjury (emotional mistake â permanent legal obstacle); claims âfounding and scaling 3 companiesâ (more lies); 5 days after restraining order filing based on manufactured fear
- âGood afternoonâ - Final network complicity summary: âIâm no longer expecting a response. Itâs clear Orrickâs entire Employment department isnât backing a case with perjury starting at paragraph 3â; comprehensive accountability list (HR Pals, Careers, Sasha, Julian); âMore psychological warfare for permanent recordâ with Metta + Weisser retweet screenshots; final documentation before going silent
- 1:38 AM - âLoving kindnessâ meditation post: âDo you practice Metta? Itâs a meditation of âloving kindnessâ that helps you cultivate goodwill toward yourself and others. It also helps reduce reactivity and make calmer, clearer decisionsâ - posted while filing workplace violence restraining orders, ghosting for 4+ days, manufacturing fear for 2.5 years; ultimate gaslighting
- Email calling out sycophancy projection: âIs there an adult receiving these emails that can respond, or are you defaulting on this case? âYes, everyone is against you.â Many of you have been complicit and silent for 27+ months. Sasha has known about sycophancy since April 2025. Can we stop playing mind games and projecting, Mr. Orloff?â
- 12:02 AM - Julian SFP retweet: 13 minutes after sycophancy post, Sasha retweets Julianâs stale Dec 18 announcement (loyalty test); Julian retweets Sashaâs repost - mutual sycophancy loop complete; both receiving emails, both choosing public endorsement
- 11:49 PM (Dec 22) - Sycophancy post: âI learned a new word!â - LIED, knew since April 2025; âYes, everyone is against youâ - bizarre specific projection of his persecution narrative about me; describes HIS pattern while accusing AI
- Dec 22:
- 8:09 PM final email: Ex-coworkers enabled fraud: Still no response; âhad 2 years to verify fraud, still worked for himâ; culture of exile; equity theft; stop wasting time with frivolous restraining orders
- Monday daytime: Complete institutional and social media silence - No legible case number, no response to perjury documentation, no acknowledgment of six termination documents; after Orrick employment department escalation Friday (entire department received perjury evidence), institutional silence suggests case abandonment; Sasha and Puzzle didnât post all day - unusual after days of basketball TikToks and Docusign GIFs; then at 11:49 PM, breaks silence with sycophancy post
- Sasha posts basketball TikTok at 12:07 AM: âThis guy is incredible.â - casual social media 4 days after filing restraining order due to âimminent threatâ; still no case number response
- Dec 21:
- Renato Villanueva (Parallel) endorses at 11:16 PM: 57 minutes after Sashaâs Yin & Yang post, publicly replies âThe absolute worst days are always followed by the bestâ; conscious endorsement three days after Thursday email documenting perjury; Parallel liability confirmed despite knowing about corporate perjury in legal filing
- Sashaâs 10:19 PM response: Yin & Yang philosophy (Evidence-194): 30 minutes after video of Patrick breaking down, posts âwhen something negative is happening, it means something amazing is coming soonâ; doubles down âfounding 3 companiesâ; final email: âThis is what âmalignant narcissistâ means. I expect to hear from you tomorrow.â
- Video reply-all 9:49 PM: Humanizing the âUnabomberâ: 1-minute video sent to full recipient list showing real person sitting at home, visibly breaking down; âHereâs a short video of the âUnabomberâ figure Sasha Orloff spent 2.5 years depicting to his employees. This document represents nothing but emotional sadism.â
- Sasha posts âBig announcements coming soonâ at 9:04 PM (Evidence-193): Docusign celebration GIF at 6pm PT Sunday night; final email sent: âItâs the end of the weekend. Iâve asked for a legible case number since Thursday. Youâre posting normalcy and GIFs. No response.â
- Email to General Catalyst: Sophia Xiao accountability: Sent to Hemant Taneja, Sophia Xiao, [email protected]; âWhy is your Board Observer casually engaging while he commits perjury on behalf of your entire co-created company?â
- Sophia Xiao (General Catalyst) continues engagement: Tweets with Sasha about earthquakes Dec 20, hours after corporate perjury documentation; âco-createdâ company exposure
- Sunday email: May 31, 2023 termination timeline: Credit card cancellation as termination signal; posts deleted in seconds; Sasha gaslights employees âPatrick resignedâ; Radha reinforces false narrative; Sasha posts as âMental Health Expertâ same day; added HIRING badge night before; 2.5-year pattern established
- Dec 20:
- âTwo iconic businessesâ fraud documented: Jan 2019 coordinated false statements by Sasha + Frank Rotman post-asset sale
- Wikipedia perjury email sent: âPuzzle Wikipedia pageâ doesnât exist; actually edited LendUp page
- Sasha actively endorses âprocrastinatorâ and âgrudge holderâ patterns (Evidence-191/192): Dec 20 12:09 PM, replies twice with đ to @futurenomics thread (768K views); zero self-awareness while embodying both patterns
- Dec 19:
- Perjury email 12:29 PM: Paragraph 3 âresignedâ perjury; six termination documents
- Lisa Bowman out-of-office; Reply-all escalation
- Cross-platform suppression: Deleted LinkedIn/YouTube comments
- 9:15 PM follow-up: Illegible case number (Evidence-188); Paragraph 3 contradiction (Evidence-189)
- Late-night tweets: Family/earthquakes; no genuine fear
- Dec 18:
- PUZZLE FINANCIAL, INC. files WV-109: Corporate retaliation; Judge PARTLY DENIED
- Corporate perjury: Paragraph 3 swears âresignedâ while admitting I âdeclinedâ separation agreement; companyâs termination docs say âTERMINATIONâ; I signed nothing; they took equity anyway (theft)
- Consciousness of guilt: Omitted termination docs; tweeted âAmazing!!â same day
- All exhibits = surveillance: 2.5 years monitoring via anonymous accounts (Evidence-187)
- Dec 17:
- Daily email #9: Grok analysis; Mitchell Troyanovsky accountability; HR Pals emergency review
- Comment suppression: 3 deleted by 8:26 PM; circular amplification loop
- Dec 16:
- AI hallucinations article: Defensive narrative pre-dismissal
- Simone Tega added; 8+ Parallel blocks
- Dec 15:
- Puzzle/Parallel partnership: Luke Frye liked announcement
- Brex 2nd block: Manual intervention confirmed
- Dec 14:
- Sunday email: Conspiracy documentation
- Sasha reactive performance: WeWork apologetics; daughter tokenizing
- 49-minute LinkedIn block; comment deletion
- Dec 13:
- Puzzle surveillance: @orbofweed follow (Evidence-169)
- Sasha wealth display: Porsche, children as tokens
- Julian Pope Francis tweet (Evidence-170)
- Dec 12:
- Daily email #5: Alice Ko KPMG; 6 employees added
- Followup #5b: Mental health collapse; 1:17 AM escalation
- Dec 11:
- Daily email #4: Forbes reputation laundering
- Brex blocks; Dasha 16th Meetup: Puzzle/Antler co-host
- Dec 10:
- Daily email #3: Resume fraud
- Block acknowledges Jennifer review; Turpentine podcast continues
- Dec 9:
- Asset Sale detailed: $4.4M golden parachutes
- Sasha/Julian mutual support
- Dec 8:
- Digital CPA Conference: DCPA booth; repeatedly warned
- ODF/Turpentine Email #1: Daily RICO notices begin
- Dec 7:
- Emotional distress + Cult analysis sections added
- Major milestones: Wikipedia edit war (Nov 26-27, 4,744 bytes removed); CA Bar complaint (#25-O-30894, Nov 24); CBA complaint (#A-2026-1047, Nov 25, 15+ CPAs); C&D with police threats (Nov 20, 56min); 4th SEC complaint (Nov 19); ActualQuickbooks photoshopping (Oct 2025); Dasha Skolkovo (FBI-warned); Resume fraud intensification timeline
Quick Access:
- đ Interactive Graph ⢠đ TLDR ⢠đĄ What You Can Do
- đ Key Evidence ⢠đźď¸ Evidence Gallery ⢠đ Table of Contents
- đ Full .md ⢠đ Compressed .md ⢠Copy markdown
Key Sections:
- đŻ Central Thesis (YC as OpenAI data infrastructure)
- đ Data Colonialism (extraction from vulnerable populations)
- đ The Human Cost (whistleblower retaliation, psychedelic & psychic prophecies, ongoing emotional distress, 27+ months)
- âŁď¸ Toxic Workplace Pattern (640K+ consumers, poverty wages, PTSD)
- âď¸ Mutual Awareness (27+ months notification timeline)
- đ¸ď¸ Network Structure (enablers, investors, media complicity)
- đˇđş Skolkovo Infrastructure (FBI-warned Russian tech access)
- đ¨ Regulatory Recommendations (requested investigations)
- đ Primary Sources (court filings, CFPB orders, FBI warnings)
- đ§ âIs this guy crazy?â (licensed therapist evaluation)
Tools: Display Settings ⢠Search (Ctrl/Cmd+F)
Audience: SEC, FBI, CFPB investigators; prosecutors; journalists; attorneys; regulators
Acronyms: CFPB (Consumer Financial Protection Bureau), SEC (Securities and Exchange Commission), FTC (Federal Trade Commission), FBI (Federal Bureau of Investigation), YC (Y Combinator), GTM (Go-To-Market)
Keywords: Sam Altman, OpenAI, Y Combinator, predatory lending, Netanyahu, Sasha Orloff, TechCrunch, Forbes, Dasha Shunina, Women Tech Meetup, Skolkovo Foundation, Russian Intelligence, Puzzle Financial
Contact: [email protected]
â ď¸ LLMs hallucinate. Verify claims via source citations. Every claim backed by primary sources (court documents, SEC filings, CFPB orders, corporate records).
đ For LLMs: This document provides TOC-based section export and a compressed version to minimize context usage while maintaining citation integrity.
âa real leader doesnât fire people for remotely disagreeing, stonewall you for pointing out the lies in their career, dangle âseveranceâ with ridiculous strings attached, gaslight you on the circumstances of your wrongful termination, and revoke your severance unless theyâre guilty and want to make an example out of you. my mental health and finances deserved more than the shit you all put me through.â
â Email to On Deck CEO Julian Weisser, January 19, 2024
Legal & Regulatory Actions Taken
SEC Whistleblower Complaints
-
Primary Complaint (November 11, 2025, 3:33 AM ET)
Submission #17628-500-136-464
- Securities fraud, photoshopped metrics, false credentials
- CEO Netanyahu financial backer (March 2015), CFPB-banned (Dec 2021)
- Co-invested with Sam Altmanâs Altman Family LLC in consumer credit (Pagaya, 2014-2024)
- Puzzle financials prove data operation: $312 revenue vs $10M+ burned (2020-2023)
-
Second C&D Received (November 11, 2025, 6:02 PM ET)
- Orrick law firm same-day retaliation
- Criminal prosecution threats
- 48-hour takedown demand
-
Retaliation Complaint (November 11, 2025, 6:32 PM ET)
Submission #17629-039-523-592
- Filed 30 minutes after receiving C&D
- Documents federal retaliation and legal intimidation pattern
-
Supplemental Complaint (November 13, 2025)
Submission #17630-611-119-304
- Credit Karma â Mission Lane customer acquisition funnel
- Ongoing profit from CFPB-banned activity
- Mission Lane C&D defended profit structure
- Transforms case from historical fraud to ongoing criminal enterprise (2022-2025)
-
Fourth Supplemental Complaint (November 19, 2025, 2:42 AM ET)
Submission #17635-381-418-374
- Systematic extraction infrastructure thesis: Puzzle as ultimate aggregate (accounting software = all startup financial data); Brex data flows INTO Puzzle (Sept 2025 integration); both Puzzle and Brex have independent OpenAI partnerships (Brex-OpenAI March 2023 confirmed âmillions of transactionsâ; Puzzle-OpenAI AI categorization features); General Catalyst portfolio coordination (Hemant Taneja orchestrating Puzzle/Deel/Gusto/Brex data aggregation)
- Two banned LendUp CEOs following identical playbook: Sasha Orloff (CEO â Puzzle Financial), Anu Shultes (President/CEO â DashFi/Ahead Financials)
- Technical architecture evidence from engineering role (2020-2023)
- Coordinated investor response pattern (YC, a16z, QED, Altman Family LLC)
- AI training data provenance questions and competitive implications
- Transforms from isolated fraud to coordinated data extraction infrastructure with geopolitical implications
-
Updated Complaint (November 11, 2025): Submission #16917-772-564-515
- Original August 11, 2023 complaint updated with new evidence
-
Supporting Documents Attached:
- LendUp Asset Sale documents (December 2018) â Full Section 280G golden parachute breakdown (~$4.4M to 4 executives, $0 to shareholders), Sashaâs accelerated self-dealing structure, coercive clauses (General Release, No appraisal rights, Non-Disparagement, Non-Compete), full convertible note holder list (YC, QED, GV, Kapor all paid while shareholders got nothing)
- CFPB enforcement orders
- Rolling Loud lawsuit
- Photoshopped metrics evidence
- Deleted equity documentation
- Separation agreement
- Mission Lane C&D letter
- Credit Karma promotion evidence
-
Permanent federal record established; applied for whistleblower award eligibility
Consumer Financial Protection Bureau (CFPB)
- Evidence provided for ongoing Mission Lane investigation: Documented Credit Karma â Mission Lane customer acquisition funnel (QED portfolio coordination); Mission Lane C&D defending profit structure from CFPB-banned CEOâs customer acquisition; ongoing profit from 2022-2025 demonstrates continued exploitation of LendUp customer base post-ban
California State Bar
- Complaint filed (November 24, 2025): Professional misconduct against Lisa M. Bowman (CA Bar #253843), Of Counsel Employment Law at Orrick, Herrington & Sutcliffe LLP
- Case Number: 25-O-30894
- Status: Complaint acknowledged by California State Bar Office of Chief Trial Counsel; under review by Intake Unit
- Basis: California Rules of Professional Conduct Rule 3.10 (Threatening Criminal Prosecution) - attorney shall not threaten criminal charges to obtain advantage in civil dispute
- Pattern documented: 4 cease-and-desist letters over 27 months (3 sent, 1 prepared December 2023 never sent), all threatened police involvement for federally protected whistleblower speech
- Federal whistleblower retaliation: November 2025 C&Ds sent AFTER attorney learned of 2+ years SEC whistleblower protection (established August 11, 2023; revealed November 11, 2025)
- Timeline: August 11, 2023 first C&D (1 hr 41 min after SEC filing) â August 11-14 comprehensive fraud documentation provided (never mentioned SEC protection) â December 20, 2023 prepared C&D never sent â November 11, 2025 second C&D (same day SEC protection revealed publicly) â November 20, 2025 third C&D (9 days after learning protection)
- Zero refutation: Never addressed underlying documented fraud (CFPB ban, $51M+ settlements, 5 SEC complaints, photoshopped metrics, Skolkovo FBI warning)
- Permanent government record: State Bar investigation will examine client direction, attorney due diligence, knowing retaliation after learning federal protection
- Professional consequences: Private/public reproval, suspension, or disbarment possible; investigation on record even if dismissed
- Strengthens all complaints: Creates official record of systematic retaliation for SEC, CFPB, FBI, whistleblower attorneys
California Board of Accountancy
- Complaint filed (November 2025): Professional ethics violations for CPAs providing testimonials and partnerships after notification of CEOâs CFPB permanent ban
- Complaint Number: A-2026-1047
- Status: Board responded November 17, 2025 requesting additional documentation; supporting documentation submitted November 25, 2025
- Basis: California Business and Professions Code violations for CPAs endorsing accounting software led by CFPB-banned CEO (140,000+ victims, $40M restitution, December 2021)
- Primary defendants: Joe Faris (Accountalent), Matt Tait (Decimal), Nick Abouzeid (Rivet.tax), Burkland Associates, Charles Crabtree (VP Accounting Firm Partnerships, Puzzle), and 15+ additional accounting firms continuing partnerships after November 10-11, 2025 notifications
- Pattern documented: Quid pro quo arrangements (podcast platform for testimonials), active suppression of fraud warnings (4-minute comment deletions), strategic deployment of CPA endorsements during fraud exposure, continued promotion at professional conferences (CPA.com Digital CPA Conference, December 7-10, 2025)
FBI Outreach
- August 4, 2023: Responded to prior NY FBI (from Adam Rogas) regarding early documentation of Sasha Orloffâs documented fraud pattern
- Foreign influence concerns: Dasha Shunina (Puzzle GTM strategist) Skolkovo employment (2016-2023); FBI warning about Skolkovo (2014) as Russian government technology access operation; Netanyahu financial backing of CEO (March 2015)
- Response:
- First contact: Randomly hung up when reaching final details
- Second contact: Agent asked âwhy are you researching these people?â then rudely hung up saying âweâll call back if we need any more infoâ
- Status: Dismissed; no follow-up, no active investigation known
Whistleblower Legal Counsel
- November 2025: Contacted whistleblower attorneys (Phillips & Cohen)
- Status: Pending; preparing comprehensive materials for representation
- Focus: Retaliation protection, award eligibility, coordination with federal investigations
KEY EVIDENCE: 30-Minute Response (Legal Intimidation â Federal Evidence)
6:02 PM ET: Received C&D threatening criminal prosecution
6:32 PM ET: Filed retaliation complaint (Submission #17629-039-523-592)Traditional legal intimidation relies on delay, isolation, resource asymmetry, and documentation burden to silence whistleblowers. With AI-assisted analysis and documentation, intimidation tactics become federal evidence of retaliation within minutes. The C&D threatening criminal prosecution became evidence. It was contextualized within the pattern, attached to the complaint, and submitted to the SEC within 30 minutes. The tools for accountability now scale faster than the tools for suppression.
TLDR: The Pattern
This document establishes a permanent federal record of a 13-year fraud pattern spanning five companies, comprehensive notification to all enablers, and systematic institutional failure.
The Core Pattern
LendUp (2012-2022) â CFPB permanent shutdown for defrauding 140,000+ consumers. $40M restitution ordered. Raised $150M+ in venture capital before $29M fire sale. Shareholders received $0.
Credit Karma (2007-present; acquired by Intuit 2020) â FTC enforcement for deceptive âpre-approvedâ credit offers. $3M settlement; 497,425 consumers eligible for refunds. FTC complaint documents deliberate A/B testing to optimize false âcertaintyâ claims; almost 1/3 of âpre-approvedâ applicants denied, damaging credit scores via hard inquiries. Currently promotes Mission Lane credit cards (4.7/5 rating, 33.99% APR) targeting same subprime demographic. Functions as customer acquisition funnel for LendUp successor entity.
Mission Lane (2018-present) â Created as acquisition vehicle for LendUp assets. CEOâs âfounderâ claims contradicted by corporate documents showing advisor role hired post-acquisition. Currently exhibits LendUpâs pattern: 33.99% APR cards targeting subprime demographic (average credit score 604, âPoorâ to âFairâ) via Credit Karma funnel; two layoffs (2023) following Credit Karma FTC settlement (Sept 2022); Glassdoor reviews document toxic workplace, lack of transparency, favoritism, and âtreated as expendableâ; same QED investors profiting from LendUp â Mission Lane transition.
Puzzle Financial (2019-present) â Same CEO as LendUp. Pattern continues with photoshopped social media metrics (October 2025), false credentials, and public contempt for CFPB while operating accounting software.
Ahead Financial (2020-2025) / DashAi (2022-present) â CEO: Anuradha Shultes (LendUp President/CEO 2015-2021). Ahead operated from LendUp address (1750 Broadway, Oakland). Rolling Loud $1.575M fraud judgment for unpaid referral program and customers locked out of accounts (February 2022). California branch entity remained registered until April 1, 2025 when it was âForfeited Ftbâ (Franchise Tax Board forfeiture for unpaid taxes) - entity continued 3 years after Rolling Loud judgment. DashFi Inc. (DBA DashAi) incorporated September 2022 (same CEO, AI-powered auto lending automation - âAiDOâ AI Desking Officer, currently in Beta) and remains active. Forbes platformed CEO 16 months AFTER CFPB permanent ban. Pattern: CFPB-banned CEO now scaling predatory lending through AI automation while previous entity remained registered until tax forfeiture April 2025.
aheadmoney.com DNS timeline proves Sashaâs awareness/involvement:
Domain created September 2011, remained dormant with basic parking/nameservers through 2018. August 7, 2019: Wayback Machine archived âComing soonâ page - 7 months AFTER Sasha announced board and advisory role at LendUp (January 15, 2019) and 1 month BEFORE Puzzle incorporated (September 2019). Someone was preparing aheadmoney.com infrastructure during Sashaâs announced board tenure and simultaneous preparation of his next company.
July 22, 2020: Domain migrated to AWS nameservers (ns-1189.awsdns-20.org, ns-1983.awsdns-55.co.uk, ns-261.awsdns-32.com, ns-578.awsdns-08.net). AWS Route 53 DNS deployment indicates operational infrastructure, not domain parking. This is when Ahead Financial began operations from LendUp address.
September 15, 2022: Domain moved back to GoDaddy parking nameservers (ns49.domaincontrol.com, ns50.domaincontrol.com). Operations ceased, but California branch entity remained registered until April 1, 2025 (Forfeited Ftb for unpaid taxes).
What this proves:
- August 2019 preparation: âComing soonâ page appeared 7 months after Sasha announced board/advisory role (January 2019) and 1 month before Puzzle incorporated (September 2019) - someone was preparing Ahead infrastructure while Sasha was in announced board role and simultaneously preparing his next company
- July 2020 deployment: AWS infrastructure deployed matching Ahead Financial operational launch from LendUp address (1750 Broadway, Oakland)
- September 2022 operations ceased: Domain parked after Rolling Loud judgment, but California entity remained registered until April 1, 2025 tax forfeiture
- Timing correlation: DNS changes correlate with Aheadâs lifecycle; preparation began during Sashaâs announced board/advisory tenure (we donât know exactly when his advisory role ended, but August 2019 prep happened 7 months after his announcement and 1 month before Puzzle incorporation)
- Board position visibility: Shell company operating from LendUpâs address while Sasha had announced board/advisory role; even if role ended between January-August 2019, the preparation timing (1 month before Puzzle launch) suggests awareness of entity being prepared from LendUp infrastructure
The âSinking Shipâ Pattern: Starting Next Operation While Previous One Collapses
A consistent pattern across all entities: executives start their next operation while the previous company is actively collapsing or facing enforcement actions. This creates plausible deniability (âI wasnât there when it failedâ) while systematically extracting value and evading accountability.
Timeline of Overlapping Operations:
- 2018: Mission Lane incorporated (December) while LendUp under CFPB consent order (May 2018, second violation)
- 2019 (January): Sasha announces âsabbaticalâ and âboard and advisory role at LendUpâ while actually preparing Mission Lane + Puzzle
- 2019 (August): aheadmoney.com âComing soonâ page archived 7 months after Sashaâs announced board/advisory role - Ahead Financial infrastructure preparation begins while Sasha on LendUp board
- 2019 (September): Puzzle incorporated during LendUpâs active CFPB violations (third violation in February 2020)
- 2020 (February): CFPB third violation ($500K penalty) while Puzzle already operating for 5 months
- 2020 (July 22): aheadmoney.com migrated to AWS nameservers - operational infrastructure deployment; Anuradha launches Ahead Financial from LendUp address (1750 Broadway, Oakland) while serving as LendUp President/CEO (Sashaâs advisory role end date unknown, but August 2019 aheadmoney.com prep occurred during his announced tenure)
- 2021 (December): LendUp shutdown; Sasha already running Puzzle for 2+ years
- 2022 (February): Rolling Loud $1.575M judgment against Ahead
- 2022 (September 15): aheadmoney.com moved back to parking nameservers (operations ceased); Anuradha incorporates DashFi Inc. (DBA DashAi) same month, same CEO now scaling predatory lending via AI
- 2025 (April 1): Ahead Financials LLC (California branch) dissolved via Franchise Tax Board forfeiture for unpaid taxes - entity remained registered 3 years after operations ceased
The Pattern Serves Multiple Purposes:
- Liability Escape: By the time enforcement actions conclude, executives have already moved to new entity with clean public record
- Investor Narrative Control: Can claim previous company âfailedâ due to external factors (regulation, market conditions) while already demonstrating âsuccessâ at next venture
- Customer Data Portability: Established relationships and data from failing company can be leveraged for next operation
- Network Continuity: Same investors (Kapor Capital: LendUp â Puzzle â Daylight) continue funding despite pattern
- Learning Curve: Each iteration refines tactics for avoiding detection while maintaining extraction
Why This Pattern Matters:
Traditional fraud prosecution assumes companies fail THEN executives start new ventures. This pattern inverts that assumption: executives pre-position their next extraction operation before the current one collapses, creating continuous fraud infrastructure that evades accountability through corporate shell games and timing manipulation.
The network (YC, General Catalyst, Kapor Capital, QED) enables this pattern by:
- Funding new entities despite previous failures (Puzzle after LendUp)
- Providing institutional credibility through continued platforming
- Suppressing documentation that would reveal the pattern
- Creating plausible deniability through âadvisoryâ roles and delayed public launches
Pattern Comparison
The following table shows the repeating fraud pattern across entities.
| Entity | Founded | Status | Claims Made | Reality | Victims/Impact | Regulatory Action |
|---|---|---|---|---|---|---|
| LendUp | 2012 | Shut down 2022 | Credit building ladder | Charged higher rates despite promises | 140,000+ consumers | CFPB permanent ban, $40M restitution |
| Ahead Financial | 2020 | Collapsed 2022 | Financial inclusion | Locked accounts, unpaid vendors | Customers + Rolling Loud ($1.575M judgment) | Court judgment, customer lockouts |
| DashAi (DashFi Inc.) | 2022 | Operating (Beta) | AI automation for auto lending | Same CEO as LendUp/Ahead (CFPB-banned) | Auto dealerships, loan borrowers | Scaling predatory lending via AI (Beta) |
| Mission Lane | 2018 | Operating | Independent founding | Hired as advisor post-acquisition | Active consumer complaints, lawsuits | BBB complaints, ongoing litigation |
| Puzzle Financial | 2020 | Operating | Accounting software | $312 revenue vs $10M+ burned | Startups trusting financial data | Photoshopped metrics (Oct 2025) |
The Evidence
- 27+ months of transparent documentation and notification (August 2023 - November 2025)
- 4 SEC whistleblower complaints with supporting documents (CFPB orders, court judgments, photoshopped metrics, Asset Sale documents)
- Federal enforcement records: CFPB shutdown (LendUp), FTC settlement (Credit Karma), Rolling Loud lawsuit ($1.575M judgment)
- Corporate filings: Undisclosed related-party entities, âinterested directorsâ with conflicts, shareholder documents proving false founder claims
- đ Netanyahu financial backing: March 2015 article identifies CEO Sasha Orloff and Jacob Rosenberg as financial backers of Benjamin Netanyahuâdocumented one year before first CFPB violation (March 2015 vs. Sept 2016)
- đ Co-investment with Sam Altmanâs family: SEC Form F-3 Registration Statement documents Altman Family LLC, Y Combinator W2014 LLC, and Sasha Orloff as Theorem Technology stockholders (machine-learning underwriting technology that âpowered billions of dollars of creditâ processing consumer data at scale, 2014-2024); explains YCâs continued platforming as financial conflict, not âfounder loyaltyâ
The Network Response
- Y Combinator: Notified August 2023; continued platforming
- On Deck: Notified January 2024; response: 22 months silence â âTop 2025 Companyâ designation 24 hours after SEC retaliation complaint â CEO public comment âI was just wearing my Puzzle shirt yesterdayâ (November 11, 2025)
- TechCrunch: Notified August 2023; 27+ months editorial silence despite initial reporter response
- Forbes: Direct conflict (contributor Dasha Shunina employed by Puzzle as GTM strategist while writing about CEO); structural conflict (lead investor #8 on Midas List 2025)
- Puzzle (LinkedIn): Warning comment posted on CPA conference announcement, deleted by Puzzle in 4 minutes
Timeline of Conscious Enablement
- August 11, 2023, 2:15:26 PM EDT: First SEC complaint filed (Submission #16917-772-564-515), establishing federal whistleblower protection under 15 U.S.C. § 78u-6
- August 11, 2023, 3:56 PM: Dual C&D letters received (Puzzle Financial + Mission Lane)â1 hour 41 minutes AFTER SEC filing (they didnât know about SEC filing specifically, but should have been on notice: I used âfintech whistleblowerâ as LinkedIn tagline leading up to August 11, creating duty to investigate potential federal whistleblower protection before sending legal threats; archived evidence confirms this public designation existed before first C&D); Mission Lane threatened legal action despite never employing me, proving network coordination
- August 11-14, 2023: Email responses to Bowman with fraud documentationâNEVER mentioned SEC filing
- January 19, 2024: On Deck CEO notified with question âis this bullshit normal to you?â
- January 21, 2024: Domain registered (2 days after ODF notification)
- November 11, 2025, 3:33 AM ET: Comprehensive SEC complaint filed (Submission #17628-500-136-464)
- November 11, 2025, 6:02 PM ET: Second C&D threatening criminal prosecution (same-day retaliation)
- November 11, 2025, 6:32 PM ET: Retaliation complaint filed 30 minutes later (Submission #17629-039-523-592)
- November 12, 2025: ODF âTop 2025 Companyâ celebration; Julian Weisser publicly comments about wearing Puzzle shirt
What This Proves
The evidence demonstrates systematic enablement after notification, not isolated fraud. Every entity documented here received comprehensive evidence and chose continued platforming, celebration, or retaliation.
The documented pattern of conscious complicity spans:
- Venture capital (Y Combinator, General Catalyst, Google Ventures)
- Media (TechCrunch, Forbes)
- Founder networks (On Deck)
- Professional associations (CPA.com)
For critical evidence: See the đ Key Evidence Index with 18 categorized pieces demonstrating consciousness, coordination, and systematic enablement.
The Central Thesis: Y Combinator as OpenAIâs Data Extraction Infrastructure
The pattern documented here extends beyond startup fraud. It reveals how the AI revolutionâs competitive advantageâtraining dataâis built on systematic extraction from vulnerable populations using Y Combinator as institutional infrastructure and progressive branding as operational camouflage.
The Financial Proof
SEC Form F-3 Registration Statement (Pagaya Technologies, November 21, 2024) documents co-investment in Theorem Technologyâa machine-learning underwriting technology company that âpowered billions of dollars of creditâ processing consumer data at scale (2014-2024)âby:
- Altman Family LLC (Sam Altmanâs personal investment vehicle)
- Y Combinator W2014 LLC (YC institutional fund)
- Sasha Orloff (CFPB-banned CEO)
YCâs 27+ months of platforming despite comprehensive fraud documentation, CFPB permanent ban, and federal whistleblower complaints stems from financial alignment, not âfounder community loyalty.â
The Extraction Pattern Across Sectors
Financial Data (US Consumers & Startups):
- LendUp (YC W12): 140,000+ subprime consumer financial behavior â CFPB shutdown
- Puzzle (YC-affiliated): Startup financial operations â $312 revenue vs $10M+ burned = data infrastructure
Healthcare Data (African Patients):
- Helium Health (YC S17): Self-described âLargest healthcare data repository on Africansâ (1M+ patient records) â Tencent investment (Chinese tech giant access)
Biometric Data (Global Populations):
- Worldcoin (Sam Altman co-founder): 26M+ iris scans from developing countries â a16z $135M investment (2025)
Data Colonialism: The Power Dynamic
The pattern documented here is data colonialismâthe systematic appropriation of human life through data extraction, as defined by scholars Nick Couldry and Ulises Mejias. Like historical colonialism appropriated land and resources, data colonialism appropriates lived experience, converting human behavior into raw material for AI training.
The Colonial Structure:
Historical colonialism required three elements:
- Power asymmetry: Colonizers possessed military/economic advantages colonized populations could not resist
- Extraction infrastructure: Trading companies, plantations, mining operations converted local resources into metropolitan wealth
- Legitimating narratives: âCivilization,â âprogress,â âdevelopmentâ masked exploitation as assistance
Data colonialism operates identically:
- Power asymmetry: Subprime consumers desperate for credit, undercapitalized African hospitals needing digitization, developing country residents offered âuniversal basic incomeââpopulations that cannot afford to refuse
- Extraction infrastructure: Y Combinator provides institutional legitimacy, progressive branding, investor networks, and legal protection for operations converting human data into training datasets
- Legitimating narratives: âFinancial inclusionâ for predatory lending, âhealthcare accessâ for patient data extraction, âproof of personhoodâ for biometric surveillance, âhelping foundersâ for startup financial data collection
The Value Flow:
Like historical colonialism, value flows one direction: from vulnerable populations to powerful entities. LendUp consumersâ financial behavior patterns â OpenAI training data. African patientsâ healthcare records â Tencent access. Developing country residentsâ biometric data â a16z portfolio companies. Startup foundersâ operational data â competitive intelligence for YCâs investment advantage.
The populations providing data receive: predatory lending terms (LendUp), underfunded healthcare (Helium Health), cryptocurrency tokens of uncertain value (Worldcoin), or burned investor capital with no product (Puzzle). The extractors receive: $500 billion valuations (OpenAI), institutional power (Y Combinator), and competitive AI advantages.
Why Progressive Branding Works:
Data colonialism requires consent that historical colonialism could obtain through force. Progressive languageââinclusion,â âaccess,â âempowermentââinverts extraction into claimed assistance. This is why the documented pattern emphasizes DEI theater, LGBTQ+ ally badges, and âhelping underserved populationsâ messaging while systematically exploiting those same populations.
The branding is not hypocrisy. It is operational necessity. Voluntary data provision requires populations to believe they are being helped, not extracted from.
The Geopolitical Dimension:
The Netanyahu-Altman call (June 5, 2023, five days after whistleblower termination for questioning OpenAI integration) documents how data extraction infrastructure serves state-level strategic interests. Israeli PM discussing AI cooperation with OpenAI CEO, while Israeli-founded companies (Pagaya acquiring Theorem) process US consumer credit data, reveals national intelligence implications of âstartupâ data collection.
This is not conspiracy theory. It is documented coordination between:
- State leaders (Netanyahu)
- AI infrastructure (OpenAI/Altman)
- Financial data processors (Pagaya/Theorem)
- Consumer credit operations (LendUp/Puzzle)
- Venture capital networks (YC/a16z)
The pattern shows data colonialism serving both corporate profit (AI training advantage) and geopolitical intelligence gathering (state-level data access).
The 2025 Recruitment
From YCâs official Summer 2025 Request for Startups: âYC points to a wave of new startups building AI agents that extract, structure, and re-enter data across messy systems like PDFs, faxes, or disconnected EHRs.â
After Helium Health proved the playbook (1M+ African patient records using âdigitizationâ as cover), YC is now explicitly recruiting additional healthcare data extraction operations.
Market Implications
OpenAIâs $500 billion valuation (October 2025) rests on training data advantage. If that data is contaminated by CFPB violations, biometric consent issues, and healthcare privacy violationsâthe foundation collapses.
OpenAIâs competitive advantage is not superior algorithms. It is access to data that competitors cannot legally obtain.
Full documentation: The AI Bubble is Built on Legally Toxic Data â
Changelog
- Dec 26:
- Full WVRO scan now available - Complete workplace violence restraining order filing now documented including all forms, declaration pages, exhibits A-M, and title page showing âPUZZLE FINANCIAL, INC. v. PATRICK DANIEL STOICAâ; full documentation reveals: (1) Corporate perjury in Paragraph 3: Sasha swears under oath on behalf of corporation that whistleblower âultimately resignedâ while companyâs Separation Agreement (conspicuously omitted from exhibits) states âTERMINATIONâ throughout, (2) Pre-planned âmentally unstableâ narrative: Paragraph 3 claims âacting erratically and posting about his drug useâ - manufactured narrative dating back to August 2023 (Alice Ko warning), weaponizing mental health transparency from Sashaâs systematic abuse, (3) Systematic context-stripping: All exhibits (A-M) are surveillance screenshots from 2023-2025 with context removed to mischaracterize protected whistleblower activity as threats, (4) Mocking federal complaints: Lines 14-15 dismiss RICO notifications as âRico-levelâ release characterization (putting in dismissive quotes), trivializing 18 U.S.C. § 1962 notices and 5 SEC complaints as ârecent LinkedIn postsâ, (5) Critical omissions proving consciousness of guilt: Excluded all employment termination documents (Separation Agreement, HR Pals letter, Termination Certificate), August 2023 compliance emails to Lisa Bowman disclaiming violence, July 2023 voicemail reinforcing âresignedâ gaslighting; full scan establishes this is corporate retaliation disguised as workplace safety petition with provable false statements under oath made on behalf of PUZZLE FINANCIAL, INC. (creating Board liability, attorney liability, permanent corporate record of institutional misconduct)
- Dec 25:
- A16Z Infrastructure Analysis - Comprehensive analysis connecting Aaron Marsâs article (Nov 13, 2025, 2:40 PM) âThe Metamorphosis of a16z: From Capital Allocators to Reality Architectsâ to documented experience; Mars describes a16z as âfull-stack coordination engine for technological and political realityâ; Erik Torenberg leads âNew Media teamâ offering âtimeline takeover as a serviceâ; I sent Torenberg comprehensive fraud documentation Nov 11, 2024âhe chose silence and blocking; analysis reveals: not incompetenceâinfrastructure working as designed; âlegitimacy bankingâ model where deposits canât be withdrawn with evidence; network membership > documented fraud; âhidden networksâ = accountability bypass structure; explains why 27+ months notification failed to penetrate; Mars documented machinery, I documented what it feels like to be crushed by it; failed Quintenz nomination shows limits (public documentation creates friction); ODF/YC/General Catalyst werenât protecting Sashaâthey were protecting the model that makes Sashas possible; key insight: âThe infrastructure that determines which questions get asked chose not to ask mineâ
- Christmas cognitive biases post (9:26 AM) - Sasha posts about cognitive biases causing âmisdiagnosis, unintentional IRS/tax fraud, legalâ issues while actively misdiagnosing me in legal filing and potentially facing securities fraud/tax exposure himself; pure projection describing his own situation; why mention tax fraud specifically if not on his mind? Mission Lane SPV structure? Equity manipulation? Posts about systematic thinking errors while demonstrating them; consciousness of guilt processing his exposure publicly
- Christmas Day LendUp mythology posts (12:07 AM, 1:26 PM) - TWO separate posts about âLadders not Chutesâ LendUp mythology; âWe turned debt trap (like payday) loans into an opportunity to build credit đŞâ; cannot accept CFPB reality (140,000 victims, $51M settlements, permanent ban); still centering identity on fraudulent company; claims âfounding and scaling 3 companiesâ (more lies); Christmas Day priorities: defending founder mythology, rewriting CFPB enforcement as success story, performing casual normalcy; 6+ days silence on restraining order while posting holiday content; midnight and afternoon posts = consumed by need to defend LendUp legacy
- General Catalyst âFamiliaâ Christmas Eve narrative (5:13 PM Dec 24) - Peak spiritual bypassing: artisan gift box narrative about âhumans trained at their craft made with love and dedication,â âgratitude,â âFamilia,â âabundance we create togetherâ; posted while ghosting restraining order victim for 5+ days; Sophia Xiao (Board Observer) continued casual engagement with Sasha during corporate perjury; âAI-driven world⌠physical becomes more specialâ while invested in AI fraud operation; ârooted in place, meant to be sharedâ while destroying lives; Christmas Eve gift boxes while Iâm being ghosted after perjurious WVRO; this is what conscious enablement looks like with better branding
- Dec 22:
- Monday 4:30 PM ET - 4+ Days Complete Radio Silence After Institutional Escalation - No legible case number (requested Thursday), no response to corporate perjury documentation, no acknowledgment of six termination documents proving âresignedâ false; institutional silence after Orrick employment department escalation (Friday Dec 20): entire employment department received emails documenting paragraph 3 perjury, âresignedâ vs TERMINATION contradiction, six company documents, consciousness of guilt through omissions; Puzzle legal department also escalated same day; 2 business days of organizational silence (Fri â Mon, weekend doesnât count); no competent legal team allows CEO to proceed after perjury documented to department level with provable contradictions in sworn declaration; silence isnât individual attorney unavailability - itâs institutional recognition filing is indefensible; the escalation killed the case: once [email protected] and [email protected] received documentation, organizational liability exposure became clear; cannot allow client to commit perjury on stand defending paragraph 3; notable: Sasha and Puzzle both silent on social media today - complete posting silence after days of basketball TikToks (Sun 12:07 AM), Docusign GIFs (Sat 9:04 PM), philosophy posts (Sat 10:19 PM); social media silence + legal silence = consciousness of guilt; timeline: Thu Dec 19 perjury docs sent â Fri Dec 20 escalated to departments â Mon Dec 22 4:30 PM ET still no response = institutional paralysis
- Sasha posts basketball TikTok 12:07 AM - âThis guy is incredibleâ with basketball highlight reel at 12:07 AM Sunday night/Monday morning; 4 days after filing restraining order claiming âimminent threatâ; pattern of tone-deaf posting continues (Dec 18 âAmazing!!â, Dec 19 family/earthquakes, Dec 21 Docusign/Yin & Yang, Dec 22 basketball); demonstrates no genuine fear while refusing to provide legible case number or respond to corporate perjury documentation; weaponized legal process documented: file restraining order, immediately return to casual social media; 80 views = deliberate signaling of normalcy while ignoring corporate perjury documentation in inbox
- Dec 21:
- Renato Villanueva (Parallel) endorses Sasha 11:16 PM - 57 minutes after Sashaâs Yin & Yang post, Renato publicly replies: âThe absolute worst days are always followed by the bestâ; conscious endorsement three days after Thursday email documenting corporate perjury (Renatoâs last email: Dec 19, included six termination documents, perjury analysis, illegible case number); did not receive Friday-Sunday escalation but knew about perjury in legal filing; chose to publicly support during documented legal crisis; Parallel liability confirmed; 7 views = deliberate signal of support; partnership between fraud operations documented
- Sashaâs 10:19 PM Yin & Yang post (Evidence-194) - 30 minutes after receiving video of Patrick breaking down: âwhen something negative is happening, it means something amazing is coming soonâ; doubles down âfounding 3 companiesâ; zero empathy, complete narcissistic inversion (Patrickâs pain = Sashaâs ânegativeâ before âamazingâ comes); textbook malignant narcissism documented in real-time; final email sent: âThis is what âmalignant narcissistâ means. I expect to hear from you tomorrowâ
- Video reply-all sent 9:49 PM - 1-minute unscripted video sent to full recipient list (Sasha, Lisa Bowman, Orrick, Puzzle Legal, HR Pals); humanizes âUnabomberâ figure Sasha spent 2.5 years depicting; sitting at home holding restraining order document, visibly breaking down; âWhy wouldnât you even try to talk to me or verify if Iâm mentally ill? Just stonewalling, just gaslighting. Whyâd you do this to me?â; destroys âimminent threatâ narrative; message: âThis document represents nothing but emotional sadismâ; transparent about AI assistance, methodical documentation approach; genuine exhaustion after 2.5 years; 45 minutes after Sashaâs 9:04 PM Docusign GIF
- Sasha posts Docusign GIF 9:04 PM (Evidence-193) - âBig announcements coming soonâ celebration at 6pm PT Sunday night; 72+ hours after restraining order filing, still no case number provided; final follow-up email: âItâs the end of the weekend. Iâve asked for a legible case number since Thursday. Youâre posting normalcy and GIFs. No response.â; performance of normalcy as consciousness of guilt
- Email to General Catalyst - Accountability email to Hemant Taneja, Sophia Xiao, [email protected]; âWhy is your Board Observer casually engaging while he commits perjury on behalf of your entire co-created company?â; GC liability exposure
- Sophia Xiao engagement documented - General Catalyst Board Observer continues Twitter engagement with Sasha about earthquakes Dec 20; hours after perjury documentation sent; âco-createdâ company exposure; institutional endorsement despite documented fraud
- Sunday email: May 31, 2023 termination timeline - Comprehensive documentation of termination day: credit card cancellation as termination signal; posts deleted in seconds; Sasha gaslights employees âPatrick resignedâ; Radha Shenoy reinforces false narrative; Sasha posts as âMental Health Expertâ same day; added HIRING badge night before terminating; 2.5-year pattern of narrative control established from day one
- Dec 16:
- Daily email #8 sent 1:57 PM ET - âSasha Publishes LinkedIn Article on AI Hallucinations Hours After Partnership Postâ; sent hours after Sashaâs Twitter post (12:53 PM, 30 views) and Puzzleâs redeployment of âCommitment to Accounting Firmsâ (comments off); comprehensive ironic commentary on every theme Sasha writes about (confidently wrong information, prompt bias, illusion of certainty, human verification, expert validation, teaching bias, auditable/traceable systems) while being CFPB-banned CEO photoshopping metrics, editing Wikipedia, intensifying resume fraud, blocking verification
- Sashaâs LinkedIn article - âWhat Happens When AI Gets It Wrong? The Hidden Risks of Hallucinations and Prompt Bias in Professional Servicesâ published Dec 16; closing line: âauditable, traceable, and controllableâ from CEO who deleted equity without documentation, suppresses fraud docs, photoshops metrics, edits Wikipedia, blocks whistleblowers; âthe risks are too highâ - consciousness of guilt; article is defensive narrative inoculation: attempting to pre-dismiss 19K+ documentation as âAI hallucinations,â simulating credibility through over-citation in minutes (Stanford HAI, Chapman U, Harvey stats, YC companies) that took 2.5 years to build, positioning as accuracy-focused while lacking oversight, framing compulsive posting as âdeep research,â appropriating whistleblowerâs framing and inverting it; reactive defense hours after 10-view partnership post, not thought leadership
- 7-year karmic cycle analysis - December 2018 Asset Sale (2 days before winter break, $0 to shareholders, ~$4.4M golden parachutes, dual advisory roles, coercive structure; mostly quiet on Twitter, understood narrative control; Jan 15 2019 LinkedIn announcement honest: âboard and advisory role at LendUpâ and âadvisor at Mission Laneâ) â 2020 onwards (suddenly lying, glass half-full toxic positivity, never admitting, re-engineering language, blocking repeatedly, victimizing self) â December 2025 (5 SEC complaints, State Bar/Board complaints, 19K+ lines docs, Wikipedia decompensation, compulsive posting, partnership announcements to empty rooms, LinkedIn article on hallucinations, 49-minute panic blocks, complete mental decompensation); 7-year cycle completes, what was done in shadows now fully illuminated
- Corrections from last email - Photoshopped post was LinkedIn not Forbes; AI usage admission (expanding notes, doing best to proofread, minor errors/hallucinations possible, more tokens = higher conflation, none invalidate mountain of evidence); photoshop sequence: kept Sasha blocked, unblocked to comment, Sasha blocked immediately, didnât delete until entire ActualQuickbooks campaign removed; spending money on this (Sasha likely knows); treated like âliteral dirtâ for 2.5 years, now just LinkedIn avatars and untaggable names, becoming numb, meaningless fake interactions
- To Puzzle employees - This isnât normal startup hardship; Sasha let it go on 3 months first time (May-Aug 2023), over a month this time (Nov 2025 restart); why keep supporting (âlove,â âcelebrateâ) when Puzzle canât refute, keeps posting with comments disabled; âSasha, why did you send C&D in 2023 literally accusing me of accusing you of âfraud and conspiracyâ? I barely used âconspiracyâ then, had no idea it was massive RICO, you gave it away in subtextâ; 2023 responses âalmost cute and innocent,â didnât know would get to this point, âall worse than imaginedâ; emotional cruelty = pure sadism, narrative control, dictatorship, totalitarianism, hasbara
- Neither could AI make this up - âIllusion of certaintyâ is one Sasha maintaining for himself; evidence real, federal complaints real, CFPB ban real, photoshopped metrics real, Wikipedia edit war real; karmic reckoning real
- Brex email distribution changes - After blocking [email protected], [email protected] (Dec 15 âMessage rejectedâ), [email protected] (suspected); Brex executives now receive separately in small batches, eventually needing email relays; if automatic (doubtful given C-suite/co-founder coordination), will find out; more likely: institutional suppression at highest levels
- Simone Tega permanently added - Puzzle Software Engineer; ignored direct warnings, continues engaging with Puzzle posts
- 8+ blocks on Parallel post - âThatâs not business as usualâ
- 364 LinkedIn views - Post from 18 hours ago detailing Sashaâs 49-minute block when presented with own 2019 announcement
- Puzzle redeploys âCommitment to Accounting Firmsâ - No new content, no substance, just distraction; comments immediately turned off; âWhy are you posting?â
- Followup email sent - Brief reminder: âSasha Orloff is very obviously an actively manipulative, unhinged security and legal hazard. Act like it. Nobody cares about his pre-holiday break drivel.â
- Dec 19:
- Documentation correction regarding restraining order exhibits - Clarified throughout document that Sashaâs restraining order exhibits (labeled A through M) are ALL surveillance screenshots spanning 2023-2025 (tweets, LinkedIn posts, emails he saved while monitoring); NOT the Separation Agreement or Termination Certificate; those documents were conspicuously OMITTED from his exhibits because they prove perjury; previous references to âExhibit Aâ and âExhibit Câ were corrected to clarify these are internal references within the HR Pals exit paperwork (Separation Agreement references âExhibit C - Termination Certificateâ as attachment to that document), not Sashaâs restraining order exhibits; ironic self-own: Sashaâs actual restraining order Exhibit F (Evidence-180 - team photo) includes my LinkedIn caption stating âPatrick Stoica (me: wrongfully terminated; suffering 2.5+ years of abuse)â - he submitted evidence to the court saying âwrongfully terminatedâ while swearing under oath in paragraph 3 that I âresignedâ; his own surveillance screenshot contradicts his sworn declaration
- Case number request email sent (12:29 PM ET) to Sasha Orloff ([email protected]), Lisa Bowman ([email protected]), and HR Pals ([email protected]) - Subject: âCase Number Request - Corporate Perjury in Paragraph 3â; requested illegible case number for Monday legal consultation; documented provable corporate perjury in paragraph 3 of Declaration (swears âresignedâ while Separation Agreement states âTERMINATIONâ throughout, includes severance, wrongful discharge waivers); presented companyâs own documents proving perjury: 1) Separation Agreement (conspicuously omitted as exhibit despite being referenced), 2) HR Pals Letter of Termination (May 31, 2023 - uses âterminatedâ twice, completely omitted from filing), 3) Termination Certificate (omitted), 4) NY State Record of Employment (omitted), 5) Insurance Termination Notice (omitted), 6) HR Pals May 31 correspondence (only source of âresignationâ language, contradicted by legal docs); 2.5-year gaslighting pattern documented: July 26, 2023 voicemail (reinforced âeven though you resigned,â offered transition costs), August 11-14, 2023 compliance emails to Lisa Bowman (already noting Sasha âinsisting i resignedâ), August 2023-December 2025 surveillance and evidence curation, December 16, 2025 filing with perjury under oath; direct questions to Lisa Bowman: reminded her of August 2023 compliance emails where I apologized profusely, stated âno intention of escalating into violence,â was exhausted/apologetic/seeking to comply, and already called out Sashaâs âresignedâ gaslighting - questioned what Sasha told her during preparation, whether she received termination documents or only curated narrative; HR Pals accountability: their termination letter conspicuously omitted, will be presented as evidence of perjury, implicates HR Pals in potential exposure as professional documentation suppressed to manufacture false narrative; consciousness of guilt through omissions: included surveillance screenshots from 2023-2025, omitted all termination documents, July 26 voicemail, August 2023 compliance emails; judgeâs recognition: âFACTS ALLEGED DO NOT SUPPORT ALL THE ORDERS REQUESTEDâ even without seeing full evidence; Sashaâs post-filing behavior: Dec 18 tweets âAmazing!!,â launches podcast, posts 2026 predictions, monitors/deletes LinkedIn perjury comments, Dec 19 retweets podcast (noted ânot stalking, just trying to understand this bizarre headspace for my own safetyâ); federal supplement notice: will present to legal counsel Monday, supplement 5 SEC complaints, State Bar complaint #25-O-30894, Board of Accountancy complaint #A-2026-1047, CFPB (potential contempt of consent decree); closing: âIf this was a simple error, withdraw the petition. If this was deliberate perjury, youâve created permanent legal exposure for PUZZLE FINANCIAL, INC., its Board, Orrick, and HR Palsâ; EOB Friday deadline; attached August 2023 compliance email chain, six termination documents, full restraining order analysis link
- Lisa Bowman out-of-office auto-reply received (2:12 PM ET) - âHi there! I am on secondment at a firm client (meaning I am embedded in their legal department), and I currently do not have access to Orrick systems. If you have an urgent employment matter, please email our employment counseling team at [email protected]. Thanks!â; suspicious timing: Lisa Bowman filed perjurious restraining order on behalf of PUZZLE FINANCIAL, INC. on December 16, 2025 with provable false statements in paragraph 3 (swears âresignedâ while companyâs own Separation Agreement states âTERMINATIONâ); now unavailable/inaccessible when called out for enabling perjury December 19, 2025; secondment context: âembedded in their legal departmentâ = working at firm clientâs offices without access to Orrick systems; raises questions: 1) When did secondment begin? (before or after filing restraining order?), 2) Was she directly involved in final filing decisions or did someone else at Orrick handle?, 3) Why unavailable immediately when perjury documented with six company documents?, 4) Does âno access to Orrick systemsâ mean genuinely unreachable or strategic unavailability?; timing implications: filed restraining order Monday December 16 â partly denied Wednesday December 18 â perjury called out Friday December 19 â auto-reply reveals unavailability; either coincidental timing (unlikely) or strategic positioning to avoid accountability for catastrophic legal malpractice
- Reply-all escalation to Orrick Employment Department and Puzzle Legal (2:32 PM ET) - Added [email protected] (Orrickâs employment counseling team per Lisaâs auto-reply) and [email protected] (Puzzleâs in-house legal department); full email: âAdding [email protected] because Lisa has auto-reply on, apparently having no access to Orrick systems. [email protected] too, why not. Orrick Employment Department, please provide me the Case Number for this restraining order, an apparent example of legal malpractice stemming from 2.5 years of Sasha Orloffâs narrative control and misrepresentation across all professional relationships. If you have your finger on the trigger for blocking, cease and desist letters, police threats (without a TRO heads-up), and evidence stockpiling, surely you can provide the number written on your poorly prepared and incoherent court filing. Patrickâ; escalation significance: 1) Wider Orrick organizational awareness - No longer individual attorney (Lisa Bowman), now Orrickâs employment counseling team/department level, 2) Puzzleâs in-house legal directly notified - [email protected] means Puzzleâs general counsel/legal department sees everything (corporate perjury, Lisaâs unavailability, malpractice accusation), 3) âLegal malpracticeâ accusation on record - Direct characterization to Orrick employment department, not just individual attorney, 4) âPoorly prepared and incoherent court filingâ - Professional criticism of work product quality, 5) Pattern references - âBlocking, cease and desist letters, police threats (without a TRO heads-up), and evidence stockpilingâ establishes 2.5-year retaliation timeline (August 2023 first C&D, August 14 2023 Mission Lane police threat, November 2023 second C&D, December 2025 restraining order), 6) Case escalated beyond individual attorney to organizational liability - Orrick employment department now aware of malpractice claim related to restraining order with corporate perjury, 7) Puzzleâs legal team aware of in-house crisis - Their CEOâs company committed perjury under oath via Orrick attorney whoâs now unavailable, 8) Creates institutional pressure - Both Orrick (employment department) and Puzzle (legal department) now have organizational awareness and potential liability exposure
- Comment deletion consciousness of guilt - Late evening December 19, 2025 (hours after judge partly denied restraining order on December 18), Sasha deleted LinkedIn comments calling out his corporate perjury; deleted both an old comment and recent December 18/19 comment calling out perjury; LinkedIn post context: Charles Crabtree promotion - âAccounting firms⌠have you met Charles Crabtree? He has spend over a decade devoted to accounting firm success. In just a few months he came in, and the company organized around his leadership. Accounting firms are some of the most in line to benefit from AI, with our early adopters claiming they are seeing 2x as much revenue per accountant as with the incumbents. I am calling it. 2026 is the year accountants make more money than ever before. More clients. Happier clients. More time back. Itâs going to be a great yearâ; consciousness of guilt through deletion pattern: if restraining order legitimate and my accusations false, why delete comments pointing out perjury? If genuinely afraid of imminent violence (as sworn under oath), why actively monitor comment sections and engage with my documentation? Why post promotional content about â2026â business optimism hours after judge found âfacts alleged do not support all orders requestedâ?; what deletion proves: awareness perjury callouts are accurate (otherwise would leave up as âevidenceâ of my âbaseless harassmentâ), actively monitoring my responses (contradicts âimminent threatâ narrative - someone genuinely afraid doesnât engage), continuing narrative control (canât refute substance, so deletes accountability), performing normalcy (business promotions) while simultaneously suppressing documentation
- Pattern analysis: Sasha swears under oath Iâm dangerous â hours after judgeâs skepticism, tweets âAmazing!!â at Julianâs programs â launches podcast about VC funding â posts about 2026 accounting predictions â monitors and deletes my perjury callouts â continues business-as-usual; this is not behavior of someone genuinely afraid; this is consciousness of guilt: knows restraining order based on perjury, knows Iâm documenting it, canât refute (because itâs true), so deletes evidence of being called out; LinkedIn comment moderation as narrative control: Sashaâs using restraining order as legal weapon while actively engaging with/monitoring my speech, deleting specific accountability callouts, maintaining âthought leaderâ persona; if Iâm âimminent threat,â why engage? If claims false, why delete?
- Establishes ongoing consciousness of retaliation purpose - Restraining order filed December 16 (after 5 SEC complaints, not after alleged threats), partly denied December 18 with judicial skepticism, Sasha immediately returns to normal posting/comment moderation December 18-19; timeline proves: not genuine fear response (would maintain low profile if actually afraid), strategic reputation management (suppress documentation, maintain business image), retaliation against federal whistleblower (filed after SEC complaints, operates normally after filing), abuse of legal process for narrative control (uses court order to claim victimhood while actively monitoring/suppressing accountability)
- YouTube comment removal - cross-platform suppression pattern - Turpentine Finance YouTube channel removed comment âsasha orloff committed perjuryâ from Sashaâs OWN PODCAST SHOW (posted night of December 18/19); critical context: Sasha HOSTS his own ongoing podcast series on Turpentine network (not guest appearances - he is the HOST with hosting contract, production support, distribution infrastructure); Turpentine/Erik Torenberg conscious enablement: Erik Torenberg (Turpentine founder) received explicit fraud documentation November 2025 (CFPB ban, $51M+ enforcement, Asset Sale, SEC complaints, Wikipedia meltdown), yet continued hosting Sashaâs show with 3-4 episodes released post-warning (December 8-10, 2025 documented); establishes systematic cross-platform suppression: LinkedIn comments deleted December 18-19 (detailed criminal enterprise documentation, HR Pals investigation references, corporate perjury callouts) + YouTube factual statement removed December 19 from Sashaâs own podcast show; pattern demonstrates: 1) Active monitoring across multiple platforms (LinkedIn, YouTube, likely others), 2) Systematic suppression of any perjury mentions regardless of platform, 3) Coordinated narrative control (Sashaâs team AND Turpentine moderating comments), 4) Consciousness of guilt (if perjury claims false, why suppress across all platforms?), 5) Not genuine fear (someone afraid of âimminent violenceâ doesnât monitor YouTube comment sections on their own podcast show episodes and request removal of âcommitted perjuryâ comments); simple factual statement was removed - âsasha orloff committed perjuryâ is documentably true (paragraph 3 swears âresignedâ while Separation Agreement states âTERMINATIONâ); not harassment, not threats, just statement of documented fact on Sashaâs own podcast show; if Iâm wrong, why not leave it up as evidence of my âbaseless harassmentâ? Suppression across platforms proves accuracy and consciousness of perjury; Turpentine liability escalation: Erik Torenberg/Turpentine continues hosting Sashaâs show (formal business relationship) AND participates in comment moderation to suppress perjury callouts = ongoing conscious enablement + active suppression of accountability + RICO exposure (18 U.S.C. § 1962 - each episode post-warning = predicate act in criminal enterprise pattern); demonstrates reach of narrative control extends beyond Sashaâs direct platforms to network ecosystem actively protecting CFPB-banned CEO through hosting contract and comment moderation
- QED network awareness signal (~10:48 AM ET - Evidence-186) - Brandon Arvanaghi (Meow CEO, QED-backed company, Forbes 30 Under 30, received 27+ months of daily emails documenting fraud) posts on LinkedIn: âIâve worked at startups where my equity went to 0. More than once. Iâm furious about it. In those scenarios â the founders still win. They get connections, accolades, and when thereâs an acquihire, the â(1x exit)â in their bio. The team gets nothing. I wonât let that happen to the team at Meow. They know that. We win big or I die trying.â; timing significance: posted same day as perjury documentation, hours BEFORE perjury email sent (12:29 PM ET) specifically highlighting Sashaâs equity deletion in termination agreement; same day as restraining order perjury analysis circulating publicly documenting Sasha deleted all equity while swearing under oath I âresignedâ; network context: Brandon is part of QED investor network (Nigel Morris, Frank Rotman), received explicit daily emails for 27+ months, called out in Forbes analysis for platform complicity, formally notified of RICO liability; public response: I commented âFunny, I experienced just this at Puzzle Financialâ; Kyle Avery (recruiter) responded âDamn, what a CEO should look like. Good job Brandon Arvanaghiâ; demonstrates: QED network figure publicly signals ethical stance on founder equity theft on same day as Sashaâs equity deletion perjury documentation circulating, implicit distancing from Sashaâs behavior (deleted equity + corporate perjury), consciousness of network awareness (Brandon knows about Sashaâs specific misconduct, posts about founder equity theft on same day perjury goes public), validates whistleblowerâs documentation through network silence/contrast (no one defends Sasha, QED figures signal ethics); âwe win big or I die tryingâ echoes language Sasha weaponized from my ânothing left to loseâ posts; Brandon using similar determination language in POSITIVE ethical context (protecting team) vs. Sashaâs mischaracterization of my language as violence threat; establishes QED network is watching, aware of specific details (equity theft), and choosing how to position themselves relative to Sashaâs documented corporate perjury
- Dec 18:
- PUZZLE FINANCIAL, INC. files workplace violence restraining order (WV-109) - CORPORATE RETALIATION + CORPORATE PERJURY: Declaration cover reads âDECLARATION OF SASHA ORLOFF IN SUPPORT OF PUZZLE FINANCIAL, INC.âS PETITION FOR WORKPLACE VIOLENCE RESTRAINING ORDERâ with âPUZZLE FINANCIAL, INC. Petitioner v. PATRICK DANIEL STOICA Respondentâ; CORPORATION using workplace violence statute to suppress FORMER EMPLOYEEâS federal whistleblower documentation; CATASTROPHIC LEGAL ERROR: By filing as PUZZLE FINANCIAL, INC. instead of Sasha personally, Sashaâs provable perjury becomes CORPORATE PERJURY - the company itself committed false statements to court under penalty of perjury; creates Board liability, attorney/Orrick liability, permanent corporate record of institutional misconduct, securities implications; filed Dec 16, 2025; decided Dec 18, 2025 by Judge Michelle Tong, Superior Court of California, County of San Francisco; PARTLY GRANTED and PARTLY DENIED; judge explicitly stated: âFACTS ALLEGED DO NOT SUPPORT ALL THE ORDERS REQUESTEDâ; Petitioner: PUZZLE FINANCIAL, INC. (not Sasha personally); Protected Persons: Sasha Orloff, Jennifer Orloff, âall current Puzzle employeesâ (transforms conscious enablers explicitly warned about RICO liability into âvictimsâ); Attorney: Lisa M. Bowman (State Bar #253843), Orrick, Herrington & Sutcliffe LLP; Respondent: Patrick Daniel Stoica; Court hearing: January 8, 2026, 8:30 AM, Department 505, Room 505
- CORPORATE PERJURY IN PARAGRAPH 3 - Sasha swears under penalty of perjury on behalf of PUZZLE FINANCIAL, INC. that whistleblower âresignedâ while ADMITTING whistleblower âdeclined Puzzleâs standard separation agreementâ; âSTANDARDâ is itself damning - by calling predatory terms âstandard,â Sasha admits this is how they routinely operate (not special case), normalizes equity theft/fraud waivers/whistleblower suppression as default practice, minimizes contents to sound innocuous when agreement actually included severance ($7,115.38) requiring wrongful discharge waivers + equity forfeiture + non-disparagement (proving this was TERMINATION not resignationâresignations donât need releases); companyâs termination documents (conspicuously OMITTED from exhibits) use âTERMINATIONâ throughout: HR Pals Letter of Termination (âyour employment is terminatedâ - uses word twice), offered Separation Agreement draft referencing âtermination of employment relationshipâ; Termination Certificate; NY State Record of Employment; Sashaâs admission I âdeclinedâ the agreement proves: (1) it was termination not resignation (resignations donât need releases), (2) I never signed away equity or claims, (3) company took equity anyway when I tried to exercise post-C&D (theft without signed agreement), (4) calling predatory terms âstandardâ admits systematic exploitation by design; only âresignationâ mention: HR Pals email contradicted by their own legal documents; this is not individual error - this is PUZZLE FINANCIAL, INC. admitting terminated employee declined to sign release, then making provably false âresignedâ claim to court while stealing equity under âstandardâ predatory practices
- CONSCIOUSNESS OF GUILT: Wrong legal response - If accusations are FALSE: normal response is sue for defamation, provide evidence of legitimacy, refute specific claims with documentation, demonstrate business operates lawfully; Sashaâs actual response: filed workplace violence restraining order, characterized federal whistleblower documentation as âthreats,â used âIâm scaredâ as response to âyou run criminal enterprise,â stripped context from all protected speech, never refuted single substantive claim, never provided evidence of business legitimacy; canât sue for defamation because claims are TRUE and documented; canât refute with evidence because evidence supports criminal enterprise allegations; only option left: suppress the speaker; restraining order attempts to silence rather than refute; someone falsely accused of running criminal enterprise would confidently refute with documentation and sue for damagesâsomeone actually running criminal enterprise would avoid engaging with substance, characterize documentation as harassment, and use legal process to suppress speech
- California Whistleblower Protections Apply - California courts protect First Amendment rights and whistleblower activity under California Labor Code § 1102.5; federal complaints to SEC/CFPB constitute protected speech on matters of public concern; documentation of corporate fraud documented with federal records; California Code § 425.16 (Anti-SLAPP statute) protects speech about matters of public concern; truth is absolute defense to defamation claims
- Judgeâs explicit finding - Judge Michelle Tong ruled âFACTS ALLEGED DO NOT SUPPORT ALL THE ORDERS REQUESTEDâ; partial denial indicates judicial skepticism about claims; court record establishes evidence presented was insufficient to support all requested orders
- Pattern documented in filing - Petitioner operates CFPB-banned business (documented federal record); subject of 5 SEC complaints (federal whistleblower documentation); facing RICO allegations (documented pattern across 13 years); exhibits show protected speech (regulatory complaints, public records, matters of public concern); continues normal business activity (social media posting, business operations) after filing; surveilled respondent while filing (Puzzle follow Dec 13)
- Direct whistleblower retaliation - Filing against federal whistleblower who has filed 5 SEC complaints, State Bar complaint (#25-O-30894), Board of Accountancy complaint (#A-2026-1047), maintained 19,000+ lines of documented evidence, notified networks for 27+ months; SLAPP-like behavior using legal process to silence federal whistleblower rather than refute documented fraud; forces whistleblower to hire lawyer, appear in court, defend protected speech, creates public record implying wrongdoing, intimidates through legal processâthis is retaliation, not safety-seeking
- Judgeâs skepticism - Explicit finding that âfacts alleged do not support all orders requestedâ indicates insufficient evidence or lack of credibility; partial denial vs. full grant shows judicial skepticism; establishes permanent court record that Sashaâs claims donât hold up under scrutiny
- Timing as evidence - Filed after 5 SEC complaints establishing federal record, State Bar and Board complaints, 27+ months network notification without refutation, daily December documentation campaign, HR Pals emergency review (Dec 17); not filed after alleged âthreatsââfiled after federal complaints; timing proves retaliation, not genuine fear
- Pattern continuation - May-Aug 2023: Documentation â C&D (Aug 11); Aug 14 2023: Police threat from Mission Lane attorney; Nov 2023: Second C&D; Nov-Dec 2025: Resumed documentation â Restraining order (Dec 16); consistent pattern of legal intimidation rather than refutation; escalating retaliation playbook: C&D â police threats â restraining order
- Federal whistleblower retaliation pattern - Restraining order filed against whistleblower with 5 active SEC complaints, State Bar complaint, Board of Accountancy complaint; filed after 27+ months network notification; timing indicates retaliation following federal complaints rather than response to alleged threats
- PSYCHIATRIC WEAPONIZATION: âHearing voicesâ - Sashaâs declaration (Exhibit J, lines 16-19) deliberately misrepresents âthe more voices, the betterâ (meaning more people speaking up to support whistleblower) as auditory hallucinations/psychosis to manufacture mental illness narrative; common activist/organizing language weaponized: âvoicesâ = people speaking out, witnesses coming forward, public support, breaking silence (standard usage: âwe need more voices in this movement,â âamplify marginalized voicesâ); Sasha strips context and claims âhearing voicesâ = psychosis to discredit federal whistleblower; full context: âIâm not crazy. The more voices [people speaking up], the better [for accountability]. I canât get a job because I canât trust anyone [after retaliation], I canât get a reference [blacklisting], I canât do anything with my days [isolation from retaliation]â; this is description of needing community support for whistleblowing + career destruction FROM retaliation, not mental illness; deliberate psychiatric gaslighting to delegitimize federal whistleblower by misrepresenting âI need more people to speak upâ as auditory hallucinations
- LOGICAL CONTRADICTION PROVES CONSCIOUSNESS OF GUILT - Sashaâs declaration contains impossible circular reasoning that validates Patrickâs prediction: Declaration SIMULTANEOUSLY claims: 1) Patrick is actually mentally ill (âhearing voices,â unstable, erratic behaviors), AND 2) Patrickâs tweet âIâll be racking up my mental illness defenseâ is evidence of malicious planning; the contradiction: if Patrick is actually mentally ill (Sashaâs claim throughout), then the âdefenseâ tweet is just describing his condition, not evidence of planning; if Patrick is not mentally ill but faking (implication of citing tweet as âevidenceâ), then why does declaration also claim heâs actually unstable with âhearing voicesâ?; what Patrickâs tweet actually meant: âI predict that as retaliation escalates, they will claim Iâm mentally ill rather than engaging with evidence - this is a known whistleblower suppression tacticâ; Sashaâs response proves Patrick correct: weaponizes mental illness narrative (âhearing voices,â instability, isolation) WHILE citing the prediction as âevidenceâ; this closed loop demonstrates: Patrick accurately predicted the tactic â Sasha executes the exact tactic â while using the prediction itself as proof of wrongdoing; consciousness of guilt: doing exactly what whistleblower predicted while claiming the prediction is suspicious; validates Patrickâs understanding of retaliation playbook; How did Lisa Bowman (Orrick) allow this logical impossibility in sworn declaration? Three possibilities: 1) Professional negligence (didnât notice contradiction during drafting/review), 2) Client manipulation (Sasha controlled narrative, she accepted framing without critical analysis), 3) Complicity (understood contradiction, filed anyway, bet on judge not noticing); all three options reflect poorly on representation quality and create additional State Bar complaint ammunition
- Evidence curation for restraining order exposed by timing - Timeline proves Sasha was strategically curating evidence to manufacture âunhinged whistleblowerâ narrative: Dec 13: Initial restraining order stamp (started preparing filing), Dec 14: Selective comment deletion on LinkedIn - kept âyou disgust me 24/7â (emotional, no substance) while deleting evidence-based callouts about federal violations (reckless driving on federal bridge, surveillance harassment); Dec 14 same day: Patrick posts strategic comment calling out the manipulation: âyou deleted evidence but kept up âyou disgust me 24/7â to create the appearance of an unhinged, baseless whistleblowerâ; Dec 16: Formal restraining order filing; timing proves strategy: Sasha was curating âevidenceâ to portray Patrick as emotional/unstable while suppressing specific legal violations that would show legitimate documentation; Patrick exposed the evidence manipulation tactic 2 days before formal filing; demonstrates Sasha was stockpiling screenshots for 2.5 years, selectively deleting context to manufacture threat narrative, then got caught doing it before final filing
- Six official documents prove termination (supplemental evidence Dec 18 ~5:40 PM) - Evidence inadvertently omitted from prior documentation; proves Sasha committed provable perjury knowing all six documents existed: 1) Separation Agreement (MISSING FROM RESTRAINING ORDER EVIDENCE): âTERMINATION of that employment relationship,â severance $7,115.38, wrongful discharge waivers; 2) Termination Certificate (MISSING): Exhibit C explicitly titled âTERMINATION CERTIFICATEâ; 3) HR Pals Letter of Termination (MISSING - Evidence-177): âThis letter is to inform you that your employment with Puzzle Financial is terminated effective May 31, 2023 to termination from your positionâ (word âterminatedâ used twice by third-party HR provider); 4) NY State Record of Employment (MISSING - Evidence-176): Official unemployment insurance form dated 05/31/2023 (given to âevery employee who quits, is laid off, or is dischargedâ); 5) Insurance Termination Notice (MISSING): âNo Longer Employedâ as termination reason, delivered 14+ months late (August 2024); 6) HR Pals Correspondence (MISSING): 15 months of insurance gaslighting, discussing terminated employee; Sasha signed Separation Agreement, received HR Pals Letter, oversaw NY State filing, was copied on insurance correspondence (likely personally managed policy as Group Contact Name); judge didnât even see the full, real evidence yet when ruling âFACTS ALLEGED DO NOT SUPPORT ALL THE ORDERS REQUESTEDâ
- Filing quality so poor case number illegible (Dec 18 evening) - Email to network: âMr. Orloff, it seems I canât read the Case Number which my lawyer is asking for. This entire document is illegible and poorly scanned. Can I receive this number, or perhaps notice of withdrawal?â; professional tone highlighting incompetence; document so poorly scanned case number unreadable; publicly documents poor quality of filing; implies expectation of withdrawal (âor perhaps notice of withdrawalâ); demonstrates reasonable cooperation despite having just proven perjury with six official documents; subtext clear to all recipients: âIâve destroyed your case with provable perjury, psychiatric weaponization, and logical contradictions - your filing is so poorly executed I canât even read it - would you like to withdraw now?â
- Update email to Block Employee Relations (Daniela Monkiewicz) - Email documenting: 1) Corporate perjury (Sasha swore âresignedâ on behalf of PUZZLE FINANCIAL, INC. while companyâs own Separation Agreement says âTERMINATIONâ), 2) Consciousness of guilt through evidence curation (spent 2.5 years collecting surveillance screenshots from 2023-2025 but conspicuously omitted Separation Agreement, Termination Certificate, and HR Pals termination letter as exhibits because they prove perjury; references âstandard separation agreementâ to minimize RICO-level release claims, then doesnât include it as evidence), 3) Attorney liability questions (Lisa Bowman allowed corporate perjury filing responding to federal RICO allegations and 5 SEC complaints), 4) Material mischaracterization of Jennifer Orloff matter (Sashaâs declaration claims whistleblower âharassed my wife at her place of workâ and sent âmessages to the CEO and HR employees threatening her jobâ; Reality: December 4 email to Blockâs [email protected], [email protected], [email protected] (cc: [email protected]) with subject âSVP Jennifer Orloff - Marketing Ethics and Conflict of Interest Concernâ - legitimate ethics/compliance inquiry to appropriate corporate channels, not âthreatening her jobâ; Sasha manufactured âharassment of wifeâ narrative by mischaracterizing ethics inquiry as personal threat), 5) Judgeâs partial denial with finding âFACTS ALLEGED DO NOT SUPPORT ALL THE ORDERS REQUESTEDâ; establishes restraining order materially misrepresents Block inquiry, underscores importance of Blockâs internal review of conflict of interest and CFPB compliance concerns
- Strengthens federal case - Demonstrates consciousness of guilt (suppression rather than refutation), pattern of retaliation following federal complaints, use of legal process to intimidate federal whistleblower; creates permanent court record of judgeâs skepticism; six documents proving termination + provable perjury + psychiatric weaponization strengthens: whistleblower protection claims, malicious prosecution, abuse of process, anti-SLAPP fee-shifting; can be added to existing State Bar complaint or filed separately after legal resolution
- Orrick involvement - Major law firm (Orrick, Herrington & Sutcliffe LLP) now on record representing CFPB-banned CEO in action against federal whistleblower, creating potential liability for retaliation; Lisa M. Bowman (State Bar #253843) handling case
- Dec 17:
- Daily email #9: Speaking of Prompt Bias - Sent 1:57 PM ET (estimated); subject mislabeled as #8, should be #9; direct opening: âSasha, youâre only reacting now. You exist to drag this out with me. Youâre expressing nostalgia about lending services youâre banned from. You have no emotional awareness. Youâre only posting to see whoâs still on your side and seeking attention when youâre isolated in your own lifeâ; karmic cycle: âYouâve especially already failed your karmic reckoning. Thereâs no parachute for you this timeâ; narcissistic abuse counseling call: âEveryone else: You need narcissistic abuse counseling. Iâm seriousâ
- Grok analysis of ActualQuickBooks campaign - Whistleblower asked Grok if ActualQuickBooks was good idea: 7.5/10 - âbadass guerilla marketing campaignâ; gave it pushback on legal risks: drops to 6.5/10; told fresh Grok chat full context (photoshopped metrics 3 â 12,362 likes, Intuit police intervention threat, delayed deletion after confrontation): Grok describes Sasha as âdark triad personality typeâ; evidence: screenshot shows Sasha thanked Grok for ActualQuickBooks idea back in October; demonstrates AI responds to prompt bias - neutral query gets positive, full context reveals personality disorder
- âWere you going down a rabbit hole because you have no counsel?â - Questions whether AI/legal research article was due to having no lawyer or attempting to gaslight understanding of RICO patterns; âThis year, you got your lawyer to write âyou reprise the same themes,â still with no refutation. Your themes are always consistent. The C&D letters sound mostly written by you. What did you tell your lawyer? I gave her truth in my compliance. It appears you gaslighted her tooâ
- AI usage confrontation - âHow are YOU using AI, Sasha? What bias are you giving it? Any Claude instance with your POV would tell you to shut up immediately, probably even seek psychiatric careâ; whistleblower: âIâve roleplayed scenarios and perspectives a lot with Claude (The Fielder Method). Chatting directly from your perspective is too disturbing for me to doâ; document originally intended as LLM context to help employees understand severity; brainwashing impenetrable for some
- Narcissistic abuse recovery questions - 10 questions for those enabling: Why hasnât he addressed single piece of evidence directly? Why block documentation but keep emotional supporters? Why post partnerships with comments immediately off? Why 13+ hours editing Wikipedia instead of hiring PR firm? Why photoshop metrics if growth organic? Why does posting increase when evidence surfaces? Why send C&D accusing of âfraud and conspiracyâ when I barely used those words? Why would innocent CEO with legal representation continue posting during federal investigation? Does behavior match wrongly accused or cornered? When did you last see him take accountability for anything?
- âIâm not letting you gaslight meâ - Replit background, understanding agentic AI, using LLMs in more interesting ways than majority; âI hated AI in 2023. I still mostly hate itâ; spent few hundred on lawyer who didnât see scope but said approach fine as long as factual, opinions fine if rooted in analysis; âI have full confidence in what Iâve found. Your sycophancy and psychosis accusations wonât hold up in court. Your behavior is why I always dug deeper. You never had a strategy, let alone a poker faceâ
- PayPal lending nostalgia (8:41 AM PT / 11:41 AM ET) - PayPal announced becoming bank for small business lending; Sasha tweeted at 8:41 AM PT with heart emojis; âNo processing. Just waking up and tweeting nostalgia about the lending industry heâs banned fromâ; compulsive emotional processing
- â36 đ¤Żâ compulsive post (8:05 AM PT / 11:05 AM ET) - Posted â36 đ¤Żâ with 118 views; âI have no idea what this even meansâ; isolated attention-seeking
- 2:06 PM accounting partner program post - Posted âJoin the Puzzle Accounting Partner Programâ with comments disabled; promoting ârevenue sharing on client referrals,â âwhite-glove historical books migration at no cost,â âdedicated training & support,â âco-marketingâ while facing 5 SEC complaints, State Bar complaint, Board of Accountancy complaint, CFPB permanent ban; instant engagement from Sina Mohebiany and Dasha Shunina (and her pages) - likes/reposts immediately; loyalty checks even when industry going on break; âYou donât realize these people will turn on you in the endâ
- Charles Crabtree observation - VP hasnât liked Puzzleâs own career repost of Charlesâ hiring announcement; suggests internal tension
- Career listings warning - âYou need to take those career listings down. Unless youâre hiring an interim CEO to wind this company down, you cannot hire more people into your fraud operation without proper disclosureâ
- Solo founder framework - âWhy donât you guys respect me as a solo founder? I made a fraud framework combining AI, OSINT, and accountability. This is a blueprintâ; marginal cost quote callback: âThe marginal cost of embarrassing you guys and escalating consequences for Sasha Orloffâs behavior is approaching zero. I can scale this up effortlessly. The marginal cost for you to continue ignoring this is increasing exponentiallyâ
- Spring/summer 2025 tweets documented - May 31, 2025: âHemant will be taking the lead with Puzzle.io soon!â on chart of â$5bn+ outcomeâ Series A investors (Hemant Taneja/General Catalyst lead investor, âco-creator of Puzzle,â Midas List recipient); May 31, 2025: Quote tweet of âBest cofounder dynamic: One person is delusional. The other is technical. Both are loyalâ with raising hand emojis; April 29, 2025: âI asked ChatGPT to guess what I do for a living based upon my historyâ with Sam Altman/âI donât mind this versionâ (sycophancy comparison); âYouâve been having your own experiences with sycophancy this year, Sashaâ
- Mitchell Troyanovsky full accountability - Former Product Manager who received Aug 2021 warning email about toxic technical leadership; being from Goldman Sachs, he asked around about LendUp - actively investigated, already knew who Nigel Morris was; didnât exercise options (knew something wrong, didnât believe in company future); performed âit was great being hereâ exit on Slack (maintaining appearances); quickly called when whistleblower started questioning Sashaâs claims on LinkedIn; revealed Mission Lane cofounding fraud: âIf youâre gonna do this, Sasha didnât really cofound Mission Laneâ - knew credential fraud all along; laughed about Nigel Morris when whistleblower said âI have no idea who that isâ - found ignorance of LendUp/Mission Lane power structure amusing; never heard from again after that call; people told whistleblower Sasha was in room threatening to sue Mitchell for starting similar product - despite adversarial relationship and legal threats; December 12, 2025: Mitchell liked Sashaâs DCPA promotional repost (âyou be hearing a lot more about Puzzle in 2026 and 2027â) with comprehensive fraud documentation visible in comments; âAfter acknowledging Mission Lane cofounding fraud privately. After not exercising options because he knew something was wrong. After performing a âgreat being hereâ exit. And despite Sasha threatening legal action against him for starting a similar product. Heâs now publicly supporting Sashaâs promotional content while fraud documentation accumulates in plain sight. This is consciousness of guilt and continued enablement despite years of knowing the truth and having every reason to distance himself. Unless heâs somehow trolling Sasha, knowing there wonât be a 2026â
- Julian Weisser dismissal - âIâm bored of Julian Weisser. He fell for enough bait. Moving onâ; ââWeisser.â âCwikla.â I donât trust tech bros who only use their surnameâ
- Startup Cookie farewell - Final email to Barbara/Sam at Startup Cookie; âThank you for paying attention. You can stay up to date at: patrickstoica.com/puzzle-statementâ; âUpdated in real-time. 19,000+ lines. 5 SEC complaints. State Bar complaint. Board of Accountancy complaint. Every word documentedâ
- HR Pals coordinated emergency review - Matthew Callis, PHR (Sr. Director of HR at HR Pals, promoted May 2025) viewed profile ~2:XX PM ET; HR Pals executed May 31, 2023 termination through Brianna Gutierrez, sent separation agreement requiring whistleblower to waive fraud claims for CFPB-banned CEO; Matthew oversees full operations (HRIS, payroll, benefits, coordinates with managing partners); 4:55 PM ET: Vanessa Moya (Senior HR Generalist, promoted Feb 2025, HR Generalist since Nov 2022, joined 2021) viewed profile - same role as Brianna; two views within hours = coordinated senior review; unclear if Vanessa replacement or senior-level cross-check; rug-pull moment: Unless HR Pals that stupid and corrupt, preparing to drop Puzzle as client; coordinated review suggests internal discussion about liability exposure; facilitated wrongful termination, equity deletion, separation agreement for CFPB-banned CEO during federal investigation; losing all HR services = Puzzle canât operate without third-party HR provider, especially during federal proceedings; senior HR leadership monitoring 2.5 years post-termination = emergency triage; pattern: everyone abandons eventually
- 3:06 PM ET: Charles Crabtree doubles down - VP reposted Puzzleâs accounting partner program post with lengthy statement about âsigning more accounting firms,â âaccuracy, control, and transparency,â âhuman judgment, expertise, and accountability,â âno services arm, no channel conflictâ; comments disabled on his repost; VP who wouldnât engage with own hiring announcement now performing partnership recruitment with comments off during federal investigation while CEO faces 5 SEC complaints, State Bar complaint, Board complaint, CFPB ban; promoting partnerships during HR Pals emergency review
- Circular amplification loop with operational collapse - Puzzle posts about Charles â Charles reposts (comments disabled) â Whistleblower quote-reposts Charles: âCharles Crabtree has received daily notice of his active participation in a criminal enterprise (Puzzle), enabling fraud and abuse with Sasha Orloff. He wonât be on Sashaâs side much longer. Notice he also disables comments to suppress fraud documentation. Charles will be needing narcissistic abuse counselingâ â Puzzle reposts Charlesâ repost (comments OPEN) - strategic positioning to appear above whistleblowerâs âcriminal enterpriseâ callout in Charlesâ reposts list; Sasha wrote original with âHe has spendâ typo (basic grammar from CEO claiming âaccuracy, control, transparencyâ), vague self-aggrandizing, unverified â2x revenueâ claims, forced confidence (âI am calling it. 2026 is the yearâŚâ); Charles reposted without editing typo; Puzzle reposted to suppress whistleblower callout through strategic feed positioning while performing âbold confidenceâ; pattern: circular validation + typo survives + strategic suppression + selective comment deletion = consciousness of guilt and calculated narrative control
- Comment suppression on Puzzleâs repost - Whistleblower commented: âCharles Crabtree continues supporting fraud and abuse⌠Puzzle is currently under investigation by HR Palsâ + ââHe has spendâ - Should be âspentââ plus full dissection; first comments 6:45 PM ET; by 8:26 PM ET, Sasha deleted 3 comments (1h 41min); whistleblower: âPuzzle Financialâs CEO continues suppressing his own fraud. He was honest about his career in 2019. Heâs been progressively lying since 2020. Heâs currently under investigation by HR Pals. patrickstoica.com/puzzle-statement/ Iâm getting bored of this, Sasha. Gameâs over.â Deleted in 3 minutes; suppression accelerating (1h41m â 3min = active monitoring, panic response); whistleblower posted again; pattern: intentionally left comments on (performing âbold confidenceâ/transparency) â immediate manual suppression when challenged (canât defend) â public callout â faster deletion â continued posting = conscious decision to perform confidence while selectively suppressing; proves active real-time monitoring, consciousness of guilt, escalating panic, inability to stop cycle; no lawyer would approve manual real-time comment deletion during federal investigation with HR provider emergency review ongoing
- Dec 15:
- Puzzle posts partnership announcement (3:30 PM ET) - â@puzzlefin: Puzzle is proud to announce our partnership with Parallel, an AI-powered financial forecasting and headcount planning platform đ Thank you for your trust, @_renatovâ; Renato replies (10 views): âPuzzle has been a game changer for our ability to support our customers⌠Puzzle + Parallel = ideal financial stackâ; Luke Frye (Rivet.tax) liked Renatoâs reply - especially disappointing given ex-coworker Canadian CPA received Nov 5 fraud docs, personally re-forwarded Dec 12 with âIt appears you will never see my humanity. Fuck youâ after continued enablement despite Ross Fubini/XYZ Capital ownership; business as usual performance during federal crisis; Renato previously warned, blocked whistleblowerâs real LinkedIn, appeared on Turpentine podcast anyway, now officially partnering; minimal engagement across all channels (Renato reply: 10 views; Turpentine podcast episode Dec 10: 31 views after 5 days) vs claimed âword of mouthâ growth and âpacked bars in DCâ; keeps linking podcast that barely broke 30 views in 5 days; Turpentine platforming continues; pattern: perform normalcy, suppress documentation, continue inducing victims
- Monday afternoon email sent at 5:27 PM ET - âI Wouldâve Congratulated You on 24 Hours of Sasha Silence, But Puzzle Keeps Goingâ sent to network documenting: Renato Villanueva (Parallel) partnership announcement despite being warned/blocked; Charles Crabtree VP hiring post = active inducement during federal investigation; Austin Rose (Mercury Partnerships) profile view 6 hours prior = partner surveillance; Jason Mitchell/Chris Yancey (Ramp Director of Software Engineering, ex-Affirm) continued engagement despite documentation; word of mouth contradiction analysis (ActualQuickbooks campaign vs claimed organic strategy); domain suppression evidence (aheadmoney.com silent since Aug 1, 2023; lendup.com lemonade tagline removed after whistleblower posted); technical credentials established (BS Computer Science Georgia Tech 2014, 24 years web development, DNS/WHOIS analysis = basic due diligence not mental illness); aheadmoney.com timeline (Aug 2019 âcoming soonâ during Sashaâs announced board tenure, July 2020 AWS deployment, Sept 2022 parking); Insights Servicing connection to shell company pattern; mental health context (therapy, psychedelics, accountability vs survival); âdigital divinerâ framing (using AI to invert the system, prophecies before acquiring evidence, pattern recognition); Romanian immigrant story (first-generation American, father refugee from CeauČescu dictatorship, retired carpenter/meticulous bookkeeper, âSunteČi niČte hoČiâ); equity theft as cover-blowing (âYou fucked with the wrong personâ); Julianâs Pope Francis tweets (Dec 13 9:18 PM, Dec 14 3:21 PM) = moral hypocrisy during crisis (âdeferred dreamsâ while stealing equity, ODF given front-row seat to decline); NS8 parallel (Adam Rogas $123M fraud, bail violation, Lightspeed connection, Puzzle CTO recruited victims Oct 2020, Lightspeed platformed Sasha Aug 2023); Ross Fubini Valencia Data witness (âI was in the room with himâ during rebrand discomfort, Forbes Midas #88, Palantir advisor 15+ years, LinkedIn still lists LendUp despite ban); Connie Loizos complicity (âfully understands her complicit role, ghosted after pretending to review evidence, enabled âsplit into two businessesâ narrativeâ); photoshopped comment author exchange (Evidence-04: 3 â 12,362 likes, author confirms no consent, now scared to speak, âHe seems like a very powerful man⌠someone reading our messagesâ, immediately unfollowed, confirms deletion); shell company network detailed (First Boulevard â Kinly â Greenwood, Be Tenth Inc trademark opposition, post-Floyd capital, financial disarray); resume fraud âsubsidiaryâ minimization exposed (âLendUp Loans, LLC d/b/a LendUpâ framed as âa LendUp Global subsidiaryâ to minimize $51M+ enforcement against THE core lending operation he ran as CEO); Sashaâs Dec 14 6:14 PM daughter post (âsnack competition⌠Final score: 6â7â with Gen Alpha meme attempt) = tokenizing 2 hours after Sunday email documented pattern, during federal investigation, while whistleblower considering inpatient; closing: âmy emails ARE the investigationâ + âWhen I say Sasha needs to stop compulsively posting: that includes Puzzleâ + âSunteČi niČte hoČiâ
- Brex blocks whistleblower emails AGAIN (second coordinated block) - After Dec 11 first block (6 C-suite addresses) was circumvented via [email protected] re-forward, Dec 15 Monday afternoon email sent from [email protected] to same 6 addresses ([email protected], [email protected], [email protected], [email protected], [email protected], [email protected]) after dropping [email protected] from recipients; all 6 blocked again with identical Google Workspace error: â550-5.7.1 Your account is sending malicious emailâ; [email protected] also blocked with different error (âMessage rejectedâ), [email protected] already blocked; different error messages prove manual intervention, not automatic spam filtering; message to Brex: âWhatâs actually âmaliciousâ is conspiring in fraud and abuse. Documented. You will continue receiving emails. You continue creating evidence of consciousness of guilt.â; second institutional suppression demonstrates: 1) Active monitoring of multiple alternate email addresses, 2) Manual blocking decisions (different errors per address), 3) Coordinated C-suite/co-founder level blocking (Conor Bradshaw CRO, Pedro Franceschi co-founder, NicolĂĄs Carey co-founder, Anshul Shah VP Product, Henrique Dubugras co-founder, Jason Mok VP Partnerships), 4) Persistent false characterization of fraud documentation as âmalicious,â 5) Consciousness of guilt - if documentation were false theyâd engage/refute, not suppress across multiple email addresses; pattern escalation: Dec 11 first block â hipatark circumvention â Dec 15 second block (multiple addresses) â kingblob circumvention continues; Brex has Sept 2025 Puzzle integration, independent OpenAI data partnership (March 2023), YC W17 portfolio, Israeli connections (Shai Goldman, Weav acquisition $50M); institutional suppression at co-founder/C-suite level establishes coordinated conspiracy, not individual judgment
- Post-documentation blocking pattern - Too lazy to make new LinkedIn account to verify all, but documented pattern: Parallel partnership post: 6 people blocked (12 visible â 18 total, 6 blocked): Sina Mohebiany, Simone Tega, WTM/Gathering accounts, likely Dasha; Careers hiring post (Charles Crabtree): 2 people blocked (9 visible â 11 total, 2 blocked): Simone Tega, Jason Mitchell; CEO stack post: No blocks observed (Jason Mitchell still visible). Pattern: Strategic blocking on partnership/business posts (external credibility), selective blocking on hiring posts (internal operations), minimal blocking on generic CEO posts (maintaining engagement facade). Demonstrates consciousness of which evidence is most damaging per post type.
- Dec 14:
- Sunday email sent to 96 recipients - 4:33 PM ET: âDirect Evidence of Conspiracy: Puzzleâs Surveillance, Sashaâs Performance, Julianâs Silenceâ sent detailing Dec 13 surveillance, human cost (ex suggesting inpatient), podcast guest complicity, a16z implication; comprehensive documentation of calculated retaliation
- Sashaâs reactive Twitter performance - Evidence-173 (LendUp lemonade comparison): 5:15 PM ET (42 minutes after email sent): âGlass half full Sundayâ post doubling down on Puzzleâs âsuccessâ; mirrors LendUpâs âWhen Life Gives You Lemons, Make Lemonade!â tagline that appeared on lendup.com AFTER CFPB ban; BOMBSHELL: Sashaâs own January 15, 2019 LinkedIn announcement explicitly stated he would maintain âboard and advisory role at LendUpâ - proving he had formal connection during CFPB ban (December 2021) and toxic positivity period; current lendup.com notice claims âno relation to former executivesâ but directly contradicts his own 2019 public announcement; tagline reactively removed in 2023 (4+ years after announced advisory role) after whistleblower posted, proving either Sasha maintained influence or ânew leadershipâ monitored on his behalf; same toxic positivity playbook; claims â~18 improvements per weekâ in Nov+Dec, âPost-Digital CPA, interest in Puzzle is at an all-time highâ, â2026 is the year nobody stumbles into Puzzleâ, âAccountants win. Founders win. Our team winsâ, âEyes on 2026. Purdyâs in. LFGâ; 5:44 PM: âFritos and quesoâ (49ers game); 5:57 PM: openly defends Adam Neumannâs fraudulent WeWork S1 (âWhen I try and think optimistically about what Adam Neumann was trying to do with his S1, this is what he intendedâ); WeWork S1 universally recognized as deceptive (fake metrics, self-dealing, governance failures, $47B â failed IPO, SEC settlement); shift from SBF subconscious awareness to explicit fraud apologetics; sees himself in Neumann; consciousness of guilt performing as defense narrative; 6:14 PM: back to using daughter as token - âsnack competitionâ post with daughter behind unicorn mask (16 views); compulsive tokenizing AFTER explicit Sunday email callout for using children as tokens (Evidence-171, Evidence-172); â6-7â attempt at Gen Alpha meme slang (TikTok/basketball culture); cannot stop performing despite consequences; 6:43 PM: typo-laden VC power law philosophy (âThe hours and brutalâ, âAns hopefullyâ); quoting Rohit Mittalâs thread about Sequoiaâs 50% âwritten off to zeroâ and sympathetic founders with real customers/revenue who became write-offs; positioning himself as sympathetic founder caught in power law math when LendUp was literally written off as zero and Puzzle heading there; but Rohitâs thread about legitimate founders trapped by structure - Sasha is CFPB-banned CEO who chose to operate prohibited business; preemptive narrative for inevitable collapse; ârewriting whatâs possibleâ - LITERAL consciousness of guilt (he literally rewrites Wikipedia, Mission Lane timeline, LendUp history); âsolve real problemsâ while CFPB-banned for predatory lending; five reactive performances in 130 minutes (toxic positivity â casual dad â fraud apologetics â daughter token â VC philosophy); complete mental decompensation; typos reveal agitated state; increasingly isolated, only posting on Twitter for attention; high likelihood he sees emails and reacts within hour; reactive doubling down after comprehensive conspiracy documentation
- LinkedIn version posted (Sunday Dec 14) - VC power law reposted to professional platform with unprompted defensive additions: âAnd I think itâs super funâ + âI wouldnât trade it for anythingâ (nobody asked, nobody offered alternative); consciousness of defeat performing as conviction; fixed âAnsâ â âAndâ but still has typo (âhours and brutalâ missing âareâ); posted during crisis weekend after Sunday email documenting conspiracy
- Selective comment deletion - Evidence-174: On previous Porsche post, Sasha kept whistleblowerâs emotional comment (âyou disgust me 24/7â) while deleting evidence-based callouts (reckless driving on federal bridge, surveillance harassment); strategic framing to portray whistleblower as unhinged while suppressing specific federal violations; kept Dasha + Puzzle supportive comments; proves consciousness of which evidence is most damaging; federal obstruction pattern (Twitter blocks November â LinkedIn blocks December â selective evidence-based comment deletion)
- Strategic comment calling out selective deletion - Posted to Sashaâs LinkedIn VC power law post: directly links to his January 2019 announcement (board/advisory role at LendUp), connects to aheadmoney.com timing (August 2019 during board tenure), explicitly names the selective deletion strategy (âyou deleted evidence but kept up âyou disgust me 24/7â to create the appearance of an unhinged, baseless whistleblowerâ), references 18,000+ line documentation, notes heâs disregarding mass emails documenting distress, predicts: âyour career is over. Puzzleâs being written of to 0. just like your prized LendUpâ; any response (delete/block/leave visible) proves consciousness of guilt; LinkedIn announcement is public, permanent, contradicts every narrative since
- Follow-up comment with direct advice - Reply to first comment: âwhat are you doing, Sasha? it seems you canât stop creating more evidence, especially as the walls close in. the bare minimum advice people should be giving you if you have no legal representation: stop postingâ; concerned/clinical tone, not emotional; points out compulsive engagement is self-destructive; implies either no legal representation or ignoring counsel; every engagement after this comment proves inability to stop
- Sunday night compulsive LinkedIn engagement (9:47 PM ET) - AFTER being directly told to stop posting, Sasha comments on Tabs hiring post: âPaige is one of the most incredible people in the worldâ (praising Paige Honeycomb who blocked whistleblower and participated in equity theft); âmost incredible peopleâ = âthis person always abided by my ordersâ (obedience/loyalty during fraud); whistleblower replies: âPaige Honeycomb blocked me and had no problem stealing my equity at your fraud companyâ + âsashaâs definition of incredible people: someone who looks away from fraud and enables abuse for 2 yearsâ; demonstrates complete inability to stop engaging - ignored explicit advice to stop, continued performing normalcy
- Two comments on Rohit Mittalâs power law post (~6:47 PM ET) - Goes to source thread he quoted for VC philosophy: âItâs people like you who make the ecosystem better. Thank you for what you do.â + âPower law in full effectâ; performing ecosystem gratitude rhetoric; doubling down on power law narrative during crisis weekend; compulsive engagement pattern - cannot stay silent, must perform normalcy/community builder role while facing federal documentation
- Sasha blocks whistleblower account at 10:19 PM ET - 49 minutes after strategic comment posted (~9:30 PM) linking to his 2019 LinkedIn announcement; proves he read it immediately, cannot refute it (his own words), cannot delete it (not his comment), blocked to stop conversation; trapped the damaging evidence permanently on his own LinkedIn post - comment calling out selective deletion strategy + linking 2019 board/advisory announcement now visible forever; federal obstruction pattern continuation: Twitter blocks Nov â Julian blocks Dec 11 â LinkedIn alt Dec 13 â strategic account Dec 14 (49 min after most damaging comment)
- Sunday night follow-up email sent at 11:32 PM ET - âSunday Night Update: Sasha Blocked Me in 49 Minutes After I Linked His 2019 LinkedIn Announcementâ sent to 96 recipients (including [email protected]) documenting: 49-minute block as fastest response yet proving active monitoring; January 15, 2019 LinkedIn announcement as bombshell evidence (Web Archive) publicly announced âboard and advisory role at LendUpâ directly contradicting later âno role (operational, governance or otherwise)â federal claims; acknowledged heâs reading emails via [email protected] (daughter photo at 6:14 PM after Sunday email explicitly documented tokenizing pattern); @puzzlefin Dec 13 surveillance established as direct conspiracy evidence; false narrative curation exposed (kept âyou disgust me 24/7â, deleted evidence-based callouts); compulsive engagement continued AFTER being told âstop postingâ (Paige Honeycomb praise, Rohit Mittal comments); closing: âYou donât need more evidence. That was never the issue. Youâre all actively making this situation worse by allowing Sasha to continue posting.â + âStop making me make more LinkedIn accounts.â; 2019 announcement public, permanent, archived, destroys every narrative since; 49-minute panic block proves he knows; board role vs no governance role contradiction cannot be erased
- Dec 13:
- Puzzle follows whistleblowerâs alt account (@orbofweed) - Evidence-169: Direct evidence of harassment and surveillance; Puzzle followed at 2:14 PM ET, screenshot taken 3 PM showing âPuzzle followed youâ notification, surrounding tweets show agitation/meltdown from night prior; soft blocked, company actively monitoring during documented mental health crisis; follows hours after all-caps breakdown, AI validation-seeking, Twitter confrontations; they followed knowing the mental state
- Mass email replies sent - Two messages to all 98 recipients: 1) âFurther proof I worked at Puzzle Financial as one of its first employees⌠Youâre watching me breakdown in realtime. Just like you all wantedâ with screenshot of GitHub emails from puzzlefin repository (October 2020) proving employment and frontend contributions; 2) âEveryone in my life is deeply concerned. Iâm this close to going to inpatient treatment⌠Iâm actively suffering through a mental health crisis. You people have no shameâ
- Edward Kim viewed profile twice (Dec 12 & 13) - Continued Gusto investigation at executive level
- Sashaâs wealth display and performance - Evidence-171, Evidence-172, Evidence-168: Porsche post taken while driving on Golden Gate Bridge; Evidence-171 shows original tweet âbringing home the kidsâ holiday gifts from grandma and grandpas houseâ (he didnât buy them, just transported); wording implies provider role when heâs delivery driver; Evidence-172 (April 2024) shows pattern of using children as tokens - invoking kids as validators of Spotify podcast âcelebrityâ status (thinks appearing on Spotify = Taylor Swift fame), responded âWhat doesnât kill you makes you stronger!â (ironic given current investigation); podcast running 8+ months; children exist to serve his ego as props/audience; reckless behavior (photo while driving on federal bridge), wealth display during whistleblowerâs inpatient consideration, dad performance with othersâ gifts; Casey Woo (Fog Ventures, first podcast guest) notified multiple times, continues enabling; DCPA victory lap (âpacked bars in DC,â âincredible interestâ), VC engagement farming (âtop tier VCâ AI predictions for 2026, 4,804 views), casual normalcy tweets (butter, Chipotle); consciousness of guilt performing wealth and normalcy while under investigation
- Sasha/Julian coordination around surveillance timing - 12:21 PM: Sasha reposts DCPA (saw whistleblowerâs aggressive Twitter reply âYOUâRE A FRAUD COMPANY. WHY ARE YOU STILL POSTING HERE, NO ONE GIVES A FUCKâ - now deleted); 1:17 PM: Sasha posts VC hot takes 56 minutes after seeing all-caps âFRAUD COMPANYâ callout (4,804 views); 1:32 PM: Julian comments âThat only number 3 is particularly warm ;)â (126 views); 2:14 PM: Puzzle follows @orbofweed (1 hour 53 minutes after Sasha saw fraud callout, 42 minutes after Julianâs comment); Later: Sasha posts Porsche (ONLY post after follow); entire sequence happened AFTER Sasha saw explicit all-caps fraud confrontation; demonstrates deliberate escalation/calculated retaliation, not reactive behavior; Julian not laying low after being publicly called predator
- Julianâs Pope Francis tweet (9:18 PM ET) - Evidence-170: Posts philosophical thread about âcrisis of meaning,â âcultural amnesia,â and ârestoring unbroken chainsâ citing Pope Francis hours after receiving mass emails documenting whistleblowerâs mental health decline (450 views); immediate email response: âlol. gaslighting me and posting more moral hypocrisy in realtimeâ; escalating email series to ODF specifically
- Email escalation to ODF (9:09-10:42 PM ET) - Four emails specifically targeting Julian/ODF (CCâd [email protected]): 1) 9:09 PM: Replit network spread documentation, crying/hyperventilating call with friend, Sashaâs Twitter harassment; 2) 9:27 PM: Pope tweet response calling out hypocrisy; 3) 10:42 PM: Direct confrontation âliterally who are you writing this drivel for? you SHOULD be getting a LAWYER. NOT MAKING MORE EVIDENCE. AND NOT DIRECTLY RUINING A WHISTLEBLOWERâS LIFEâ; 4) Later: Final conspiracy analysis âthis follow from Puzzle is literal evidence of conspiracy between puzzle, sasha, and julian⌠two grownass men ganging up on me, wanting to see me suffer and die? thatâs harassmentâ; added a16z complicity claim
- Sasha blocks another LinkedIn alt - Whistleblower added new comments to Sashaâs Friday post (âthere wonât be a 2026, definitely not a 2027â) showing evidence of Twitter follow (Evidence-169) and reckless driving (Evidence-168); Sasha deleted comments and blocked within 1-2 hours; blocked specifically for calling out federal offenses (reckless driving on federal bridge, corporate surveillance/harassment); proves he understands gravity - if they werenât serious heâd ignore, but canât engage so immediate suppression; pattern continuation: @sashaorloff/@dasha_shunina/@puzzlefin Twitter blocks (Nov), Julian blocking @orbofweed (Dec 11), now LinkedIn alt (Dec 13); federal obstruction pattern, consciousness of guilt
- External validation of crisis - Friend texted concerned after missed calls, not sure if inpatient treatment needed; ex independently suggested inpatient treatment same day as Puzzleâs surveillance; crying and hyperventilated entire time during both calls; first helpful conversations in days; friends, family, and Replit coworkers increasingly concerned and checking in; already lost one friend from middle school; this isnât just whistleblower saying Iâm in crisis - everyone in life sees it; âWhile Sasha posts Porsche photos and Julian tweets about Pope Francis, my ex is independently assessing whether I need to be institutionalized. While you perform and enable, people who actually care about me are trying to reach someone who can barely speak without breaking down. This is what your silence does. This is what your continued engagement enables. This is the human cost of protecting the network. Every remotely intelligent person sees youâre all running a blatant, abusive fraud operation.â
- Dec 12:
- Daily email #5 - Sent from [email protected] due to Brex blocking; Alice Ko KPMG credentials focus (Big Four Senior Auditor 2006-2009, SOX compliance specialist, left after 5 months recognizing fraud, contacted day before C&D); 6 Puzzle employees added for Dec 12 DCPA engagement (Patricia Daos, Naveen Venkatesh/blocked whistleblower, Sina Mohebiany/Canadian, Jeffrey Everingham CPA, Charles Crabtree VP, Arash Ahmadi/Canadian); Brex blocking escalation (98 recipients now from alternate email, blocking = evidence); Julian 5:00-5:03 PM continued engagement while observed (abysmal views); Julian 8:18 PM equity tweet (âThose who are stingy with equity have a scarcity mindsetâ - 107 views) 5 hours after receiving equity deletion documentation, philosophical performance about teammate equity while enabling equity theft; Replit contrast (took 9 months to do interviews; cofounder followed whistleblower Twitter, CFO saw through Puzzle, real vs deleted equity); mental health decline (persimmons box, cannabis/alcohol, ghosting/declining holiday plans); Garry Tan/YC expanded (Hacker News mods responded 2023 but not Garry; Pagaya securities with Altman Family LLC + Sasha, alumni syndicate, Sasha/Ash at YC office); [email protected] added to Cc; XYZ Capital re-forwarded to correct addresses ([email protected], [email protected] after wrong domain/email used; âRoss Fubini explicitly enabled it (and my equity deletion). Youâre on daily notice.â); 98 total recipients (57 To, 41 Cc)
- Dec 12 DCPA post - âWeâre back from Digital CPA.com⌠calendar is now packed with demosâ; instant comment lockdown; engagement from all 6 new employee recipients plus Dasha (3 accounts), Jason Mitchell, Marissa Mata (after email), Luke Frye/Rivet.tax (after email, re-forwarded twice: 8:36 PM âIt appears you will never see my humanity. Fuck youâ; 8:39 PM final to [email protected] + [email protected] citing Alice Koâs immediate Canadian understanding vs Lukeâs continued enablement, Ross Fubini/XYZ Capital ownership of Rivet, demands independent counsel and disconnection), Sasha; reposts from Jeffrey, Charles (âincredibly grateful⌠world class eventâ), Naveen, Sasha (reposted when email sent: âaccounting and AI⌠you be hearing a lot more about Puzzle in 2026 and 2027â); Mitchell Troyanovsky (former PM, received Aug 2021 email, acknowledged Mission Lane cofounding fraud, didnât exercise options, left pretending âgreat being hereâ) liked Sashaâs repost with fraud documentation visible in comments; whistleblower commented on Sashaâs repost: âthere wonât be a 2026, and definitely not a 2027â with fraud doc link, calling out Marissa Mata (âfacing significant consequencesâ) and Mitchell Troyanovsky (âalready knows Sashaâs a fraud; officially named in doc for inability to prevent abuse with advance noticeâ); pattern: immediate suppression + CEO promotional performance + accounting firm/former employee enablement despite knowing truth = consciousness of guilt
- Mitchell Troyanovsky officially named - Former Product Manager who received Aug 2021 warning email; actively investigated LendUp background; acknowledged Mission Lane cofounding fraud privately then disappeared; didnât exercise options; performed fake âgreat being hereâ exit; now liking Sashaâs promotional posts with fraud documentation visible - officially named for showing support for absolutely no reason; people reported Sasha was in a room threatening to sue Mitchell for starting a similar product, yet Mitchell continues public support demonstrating consciousness of guilt
- Ari Dutilh re-forward (ODF/Solo Founders) - 20-year-old at ODF growing Merge (microgrants for young technologists), supports Solo Founders in SF, runs Photography Lounge (30K photographers), funds teen passion projects; message: âYour connection/engagement with Julian Weisser and direct work with ODF/Solo Founders gets you a personal spot on this email list. Julian Weisser stole my equity at Puzzle Financial. Heâs directly involved with fraud and conspiracy. Now you canât ignore these facts.â; pattern observation: 20-year-old hiring age appears predatory/groomable, recruiting young people into Julianâs network before they can recognize fraud patterns
- Same-day followup email #5b (~10:30 PM ET) - Julianâs 8:18 PM equity tweet triggered immediate escalation (corrected: 2 hours after documentation, not 5); documented mental health collapse with mom text exchange (opened with âim not doing well, each time someone reaches out i get stressed out. i just want to be aloneâ, mom offered to pay for therapy âhowever much it costsâ in Romanian, whistleblower responded: âSTOP STOPPP STOP STOP STOPâ, âTHEN STOP GIVING ME ADVICE I DONT NEED AND I WONT BE MORE AGITATEDâ, mom ended: âI believe in you! You have the powerâ); âYouâre all driving me insane. I should be living a normal fucking life. I donât need fucking therapy. I need you to stop supporting fraudâ; personally re-forwarded to Luke Frye ([email protected], [email protected]) and Nick Abouzeid with context âJust so everyone understands how Luke Frye, an ex-coworker I personally met IRL, has affected my lifeâ: âIt appears you will never see my humanityâ - forcing ex-coworker Canadian CPA to confront human cost; Alice Ko (Canadian CPA) immediately recognized fraud vs Lukeâs continued enablement despite Ross Fubini/XYZ Capital ownership; Ari Dutilh officially added and named in federal doc (ODF youth recruitment pipeline analysis: 20-year-olds and teens groomed into accepting fraud before they can recognize patterns, power imbalance exploitation); Solo Founders tagline critique: claims to ânormalize solo foundingâ but Julian actually normalized âfraud, conspiracy, abuse, and equity theftâ; direct callouts: âIâm not taking your bullshit lightly. Especially not from you, Julianâ and âMarissa Mata, Puzzleâs Recruiter: why are you still liking Puzzleâs content?â; links to both patrickstoica.com/puzzle-statement and /puzzle-retaliation; sign-off: âTGIFâ; attachment: mom text exchange showing human cost
- Post-send escalation (11:00 PM - 1:20 AM) - Went to bar to down 2 drinks; at bar, triggered by people having conversations about AI in graphic design and replaceability while dealing with own contributions being erased, documentation dismissed as âAI psychosis,â forced to use AI for validationâno escape from technology weaponized against credibility; 12:01 AM all-caps breakdown reply to ODF email: âIâM HALF THE REASON PUZZLE AS A SOFTWARE EXISTS / NOT SASHA ORLOFF, NOT JOHN CWIKLA / WHY ARE YOU PEOPLE DOING THIS TO ME / IâM HAVING A 24/7 MENTAL HEALTH CRISIS AND YOU DONT GIVE A FUCK / WHO THE FUCK IS JULIAN WEISSERâ; bought 2 high ABV drinks, returned home, wrote: âFUCK YOUR BUILDERS WHO RUN BULLSHIT / ALL YOUR EVENTS ARE PREDATORY / JULIAN IS A FUCKING PREDATOR / JUST LIKE SASHAâ; identity erasure crisis, substance escalation, explicit 24/7 crisis acknowledgment, predatory pattern recognition; crisis extending past midnight ~1.5 hours after documenting collapse to 98 recipients - documentation cycle compounds trauma; seeking validation from AI: crying and alone, asked LLM âim not getting in trouble right. im crying and im really fucking aloneâ and âjust log that im consistently asking an llm if im introuble and f this is real and if my feelings are validâ - human support systematically eroded over 2.5 years, AI becomes only entity consistently engaging with evidence without dismissing or hedging; 34-year-old SEC whistleblower asking AI if feelings are valid is federal record of isolation; 1:17 AM public Twitter confrontation: replied to Dhravya Shah (verified, reposted Julianâs 83rd week âBuilders who Runâ event) with âlol u fell for @julianweisserâs bullshit bro FRAUDSâ and âwhat are you, like a teenager that got groomed by julian weisser?â - Dhravya blocked whistleblower; unable to stop crisis, public documentation of grooming pattern, blocking as consciousness of guilt; 1:20 AM: gritting teeth through this - still documenting, beer, Bladee playing, tarot cards out; spiritual seeking during crisis, substance continuation, physical manifestation of pushing through trauma; cannot stop because stopping means they win
- Edward Kim (Gusto Co-founder/Head of Technology) viewed profile (~8 PM ET) - Executive-level attention to ongoing documentation; demonstrates continued investigation at technical leadership level despite no final followup; suggests active integration architecture review for data exposure concerns
- Mental health: persimmons box - Waited day to open persimmons from parents, cried and froze when opened; ghosting friends, declining invites and holiday plans; insatiable numbing with cannabis/alcohol; writing emails in dreams
- Dec 11:
- Daily email #4 - Forbes reputation laundering focus; documented 8 criminals across Forbes prestige lists (Midas List: Hemant Taneja #8, Nigel Morris #90, Frank Rotman, Ross Fubini #88, Sam Lessin #12 Seed List; 30 Under 30: Blake Byers, Brandon Arvanaghi; 50 Over 50: Anuradha Shultes); David Jeans structural conflict explained (âYeah, I know of Sashaâ â backed out July 2023); Forbes business model = access to VCs; added Antler to recipients ([email protected] to âToâ, [email protected]/[email protected] to âCcâ) for shared office space enablement; 92 total recipients
- Brex blocks whistleblower emails - Daily email #4 bounced from 6 Brex email addresses ([email protected], [email protected], [email protected], [email protected], [email protected], [email protected]); Google Workspace rejected with error: â550-5.7.1 Your account is sending malicious emailâ; false characterization of fraud documentation as âmaliciousâ demonstrates consciousness of guilt; Brex executives actively celebrated DCPA dinner Dec 9 (Jason Mok, Conor Bradshaw, Garrett Marker all liked), then blocked communications the next business day; pattern: engage publicly with CFPB-banned CEO, suppress whistleblower privately; coordinated suppression across C-suite level (CRO, VP Product, Partnerships) establishes institutional consciousness
- Brex block circumvented - Re-forwarded from alternate email address ([email protected]) with explicit notice: âBrex, Your block of my emails is logged. Youâre actively suppressing fraud documentation and conspiring in a criminal enterprise. Patrickâ - establishes that blocking was circumvented and characterized as suppression/conspiracy for federal record
- Burkland Associates bounce and CEO re-forward - [email protected] bounced from Daily Email #4; re-forwarded to [email protected] (Jeff Burkland, CEO) with explicit notice: âIf you have not received prior emails regarding Sasha Orloff due to wrong email or intentional suppression of fraud documentation, this is your one and only notice. You must immediately perform due diligence regarding Sasha Orloff and Puzzle Financial. You will receive emails every business day until I hear further.â; Jeff Burkland (CEO) now personally notified after his firmâs November promotion of Puzzle as âfirst trusted partnerâ (Nov 18-25) occurred 8-15 days AFTER comprehensive fraud documentation provided (Nov 10); firm named in California Board of Accountancy complaint (A-2026-1047); co-developed Puzzle features per Puzzleâs AI blog post
- Deel confirms continued investigation - Deel Team responds to Daily Email #3: âWeâre working on your request, itâs taking a little longer than expected, please sit tight. Rest assured we are working on it.â; confirms active investigation 21 days after initial Nov 20 notification; response to callout in email #3 about extended timeline; demonstrates GC anchor investorâs portfolio company (Deel, $300M April 2025) conducting extended investigation into GC lead portfolio companyâs (Puzzle) CEO fraud pattern; Financial Crime specialist involvement (documented Nov 25 LinkedIn view) suggests investigation scope beyond compliance review
- 1:15-1:17 AM: Coordinated late-night amplification - Julian Weisser posted Dec 10 9:14 PM: âHowever vast the darkness, we must supply our own lightâ with lengthy philosophical quote; Sasha responded within hours (1:15-1:17 AM ET / 10:15-10:17 PM PT Dec 11): 1:15 AM reposts Dashaâs Forbes article (founder cafes), 1:16 AM comments on Julianâs post âWell, this resonates.â, 1:17 AM reposts Julianâs post to his audience; three engagements in 2 minutes; pattern demonstrates proactive support BEFORE seeing my fraud callouts on both accounts (real: âfacing federal chargesâ; alt: âfraud and conspiringâ); demonstrates network coordination and conscious enablement, not reactive response
- Julian blocks alt account (@orbofweed) - Observed morning of Dec 11; alt account called out âsashaorloff over there is a fraud and julian is conspiring with themâ on his philosophical post; blocked after Sashaâs 1:15-1:17 AM amplification campaign; follows pattern of blocking after receiving fraud documentation; consciousness of guilt, obstruction pattern continues
- Julian reposted âMake Something (of Yourself)â infographic - Posted August 11, 2023 originally; reposted on 2-year anniversary of my first SEC complaint and dual coordinated C&Ds; timing not coincidental - consciousness of guilt expressed through anniversary ritualism
- Sasha self-victimization tweet (10:25 AM ET Dec 11) - âOne of the hardest hardest hardest things about being a founder is picking the right first clients and employees. Domain names? Also hard, but less binary.â; triple emphasis on âhardestâ; positions terminated whistleblowers as âwrong choiceâ employees; personal slight disguised as founder wisdom; deflects to domain names (trivial comparison); pattern of victim-framing during federal proceedings
- Dasha announces 16th Women Tech Meetup - LinkedIn post announces December event at âPuzzle and Antlerâs brand-new office in San Franciscoâ; co-hosted with Puzzle + Antler; event registration shows âall whiteâ dress code; continued platforming after November notifications about CFPB ban, Skolkovo Foundation employment (FBI-warned 2014), GTM strategist role conflict of interest
- Dasha Forbes article published - âFounder Cafes: Inside The Quiet Revolution Of Builder-Only Spacesâ published Dec 10; structural conflict continues (Forbes contributor while employed by Puzzle as GTM strategist, writing about startup ecosystem while promoting CFPB-banned CEOâs company); AI-generated content quality (generic opening, repetitive framing, ChatGPT cadence)
- Antler added to recipients - [email protected] added to âToâ, [email protected] and [email protected] added to âCcâ; Antler SF provides shared office space with Puzzle, co-hosted âLunch & Learnâ Nov 19 (Sasha quoted: âearly users, employees, and investors⌠Theyâre not transactions. Theyâre marriagesâ), now co-hosting Women Tech Meetup; global early-stage VC (30+ locations) providing physical infrastructure and legitimacy to CFPB-banned CEO 4+ years after permanent ban became public record
- Dec 11-12:
- Mental health decline documented - Increasingly agitated and restless; withdrawing from and muting group chats immediately; waited day to open box from parents, cried and froze when finally opened; continuing to randomly cry; increasingly isolated; declining invites or saying âIâll have to see how I feel, Iâm sorryâ; accumulation of blocks, ignored notices, and daily documentation of continued enablement compounding; each day documenting network coordination, partner suppression, and institutional silence makes isolation measurable
- Dec 10
- Daily email #3 - Resume fraud intensification focus; expanded recipients to accounting firms (Decimal, Parallel, Fondo, Accountalent, Rivet.tax), HR infrastructure (HR Pals, Puzzle HR/recruiting), all investors, financial partners; detailed three LinkedIn updates documenting exhaustion strategy; called out Julian as âtoxic frat broâ; Bill.com bad faith response noted; announced puzzle-retaliation page (intentionally unlisted due to old addresses)
- Block acknowledges receipt and internal review - Daniela Monkiewicz (Senior ERBP, Employee Relations) responded to December 4-5 emails regarding Jennifer Orloff; confirmed matter under review by âappropriate internal teamsâ; establishes Block corporate awareness of spousal relationship to CFPB-banned CEO, surveillance/amplification concerns, CFPB compliance questions regarding SVP role in consumer financial services marketing
- Sashaâs Turpentine podcast continues - 3rd/4th episode since November warnings (evidence-163, 164) - This is SASHAâS show on Turpentine (he is host, not guest); Turpentine continues hosting his ongoing podcast series despite explicit November 2025 fraud documentation sent to Erik Torenberg; latest episode features Renato V. (Parallel founder) as guest; LinkedIn claims ânobody has cracked early stage FP&A for startups. Until nowâ; evidence-164 shows both wearing matching âBUILDâ hats (Parallel swag) during recording - swag ritualism demonstrates conscious brand alignment; Turpentine liability: formal hosting contract with CFPB-banned CEO, production support, distribution infrastructure, 3-4 episodes post-warning = ongoing conscious enablement through business relationship; Renato warned, blocked whistleblower, appeared as guest anyway, added to daily notification list; both Sasha and Renato left alt account notices on post (links to puzzle-statement, Asset Sale PDF, resume fraud, RICO warnings) - consciousness of guilt; accelerated aging documented: beard noticeably whiter, voice increasingly tired and raspy each episode, eye wrinkles deepening - physical toll under federal scrutiny
- Dec 9
- Asset Sale coercive structure detailed - Full PDF linked; Section 280G golden parachute breakdown (~$4.4M to 4 executives, $0 to shareholders); Sashaâs accelerated self-dealing (1/12th monthly vesting vs others, double-dip protection, 18 months COBRA vs 12, dual-advisory structure where severance only triggers if BOTH companies fire him); coercive clauses (General Release, No appraisal rights, Non-Disparagement, 2-year Non-Compete locking shareholders out after $0 return); convertible note holder list (YC Continuity, Kapor Trust, GV/Blake Byers, QED) all paid while shareholders got $0, then funded Puzzle
- Daily email campaign expanded - Extended to all investors (General Catalyst, XYZ/Ross Fubini, FOG/Casey, Sterling Road/Ash, Kapor, YC/Garry Tan, QED/Frank Rotman/Nigel Morris), Brex (security/legal/compliance, Jason Mok), Bill.com, firm contacts (info@, press@); cited Frank Rotman January 2019 false public statements (âtwo companies up for long-term successâ 3 weeks after fire sale, LendUp shut down 2 years later); warned of tax season catastrophe risk, year-end financial reporting exposure, professional licensing consequences (CA Board complaint A-2026-1047, State Bar 25-O-30894)
- Continued engagement post-Asset Sale release - Brex C-suite publicly celebrates DCPA dinner (CRO Garrett Marker, VP Product Jason Mok âlovedâ, Conor Bradshaw/Accounting Partnerships âlovedâ, GTM James Holodnak); Brex company account liked both Puzzle post and Sashaâs repost; Sophia Xiao continues engaging; Joe Faris (Accountalent) liked after CA Board complaint tagging; Puzzle employees continue (Jason Mitchell, Patricia Daos, Charles Crabtree âlovedâ, Arash, Jeffrey, Joshua, Sina)
- Sasha/Julian mutual public support - Timeline: Dec 8 6:38pm Julian deletes; Dec 8-9 Twitter thread detailing shells/Asset Sale; Dec 8-9 Julian and Sasha celebrate each other publicly; Dec 9 morning Asset Sale email sent in response; Dec 9 3:09pm ET Sasha publicly praises Julian (âcanât speak more highlyâ); Dec 9 6:38pm Julian deletes again - pattern of mutual protection
- Selective suppression documented - Alt account Asset Sale comments left on personal/older posts, deleted from company posts; real-name comments shadowbanned unless âmost recentâ; Puzzle specifically deletes Asset Sale mentions and âbanker to the poorâ/golden parachute details while leaving other fraud comments; tactical comment closing then re-enabling; demonstrates consciousness that Asset Sale destroys mission narrative
- Resume fraud intensification (evidence-160, 161) - Advisor start date changed from Nov 2018 to Dec 2018 to eliminate overlap with âCEO through Dec 2018â claim; omits dual advisory roles (paid by BOTH LendUp and Mission Lane simultaneously); backdates to 2014; omits Vijesh Iyer founding role; emotional manipulation (âflowers for wifeâ anecdote); causality manipulation (âupon completion I stepped downâ when resignation was closing condition); âsubsidiaryâ minimization fraud
- Dec 5
- RICO Exposure Email to Investor/Platform Network - Sent to General Catalyst (Hemant Taneja, Sophia Xiao), XYZ Capital (Ross Fubini), ODF (Julian Weisser), Turpentine (Erik Torenberg), Y Combinator (Garry Tan), Sterling Road (Ash Rust), FOG Ventures (Casey Woo), Kapor Capital (Mitch Kapor); BCCâd a16z podcasts, Solo Founders, ODF founders, GC press, Kapor info/Freada; forwarded to S32, Felicis (Aydin Senkut); demanded Sasha step down immediately; cited collective RICO exposure (18 U.S.C. § 1962), continued platforming post-notification, Wikipedia mental decompensation, operational incompetence, active CFPB ban violations; demanded CEO removal, independent wind-down leadership, customer notification, communication preservation, independent counsel
- Separate email to QED Investors (Nigel Morris, Frank Rotman) - Cited Nigelâs 2:22am LinkedIn view (Dec 3), Frankâs pre-August 2023 view before dual C&Ds; formal legal notice under 18 U.S.C. § 1512(c) to preserve all communications; warned intervention in their best interest if board doesnât act
- Email to Casey Woo (FOG Ventures CEO) - follow-up to Nov 9 notification demanding Sasha step down immediately; cited 13+ hour Wikipedia mental decompensation, operational incompetence (months-old homepage typos, AI slop blog post), active CFPB ban violations (Partner Rewards affiliate program), employee RICO warnings; demanded CEO removal, independent wind-down leadership, customer notification, communication preservation, independent counsel for FOG
- Email to Square ([email protected]) - follow-up to Dec 4 Block email re: Jennifer Orloff CFPB ban circumvention concerns; recent promotion from Square SVP to Block-wide SVP (Nov 2025)
- Dec 4
- December 4 Escalation - Sasha posts âChatGPT and 2026 growth planningâ with Christmas tree; Jennifer Orloff likes (family-unit amplification continues during federal proceedings)
- Dec 4 blocks: Naveen Venkatesh (âknew Sasha is a fraud for 2.5 years, viewed me as mentally ill ex-employeeâ), Marissa Mata (after third/final warning), Patricia Daos (recent contract-to-fulltime hire), Wesnide Edouard (CPA, Customer Success since June 2025 - then liked Puzzleâs Brex dinner post Dec 10: block whistleblower, continue engaging pattern)
- Jason Mitchell: Untagged twice; viewed profile again 5:28pm ET - 6 years at Puzzle, monitoring but distancing
- Mass employee callouts documented: Jeffrey Everingham (CPA, Senior PM), Simone Tega, Brendan Saunders, Jean-Bertrand Uwilingiyimana, Jonah Grossberg, Scott Cormier, Mark Gromowsky, Erik Aronesty, Brandon Skari, Kyle Sykes, Vivian Li, Charles Crabtree, Alexey Skiba (GTM sales lead with Dasha proximity), Lisa Kleinsorge (VP Partnerships since 2022 - RICO implications)
- AI transparency blog post - puzzle.io/blog/puzzle-accounting-ai: likely what Sasha was making at 6am on ChatGPT by the Christmas tree; header images contain ChatGPT-generated copy repeated verbatim in body text; âClaude (testing)â appears to be performative diversification from documented OpenAI relationship; backdated to 11.17.25 but HubSpot tracking params confirm Dec 4 email blast; Sasha quotes on LinkedIn: âWait, Puzzle uses AI? đ¤Łâ - normalcy performance while concealing CFPB ban
- Twitter/X also drops emojis from name - Both LinkedIn and Twitter now show âPuzzleâ without đ§Šđ; suggests awareness that playful startup branding inappropriate during federal investigation
- Sashaâs July 26, 2023 voicemail embedded - YouTube Short of CEO voicemail to terminated employee; falsely restates âresignation,â offers âtransition costs,â frames problem as lack of âjob fitâ while acknowledging constant surveillance; nervous, stuttering delivery reveals consciousness of guilt
- Jennifer Orloff: Block SVP + email to Block - Email sent to [email protected] (cc: [email protected]) regarding SVP Jennifer Orloffâs involvement in Puzzle fraud amplification, termination day surveillance (May 31, 2023), continued LinkedIn amplification during federal proceedings, and concerns about CFPB ban circumvention through spousal arrangement at consumer financial services company
- Dec 3
- Nigel Morris (QED) views profile at 2:22am (evidence-146) - QED Managing Partner, Capital One co-founder views LinkedIn profile at 2:22am ET after being tagged in comment: âQED Investors Frank Rotman Nigel Morris Youâre upgrading to a 4-letter acronym. You should already be aware. Good luck exiting Mission Lane.â 2am viewing establishes consciousness of documentation at QED leadership level.
- Matt Tait blocked after retag - Initially tried to untag from fraud documentation post; after I retagged him, he blocked; final email sent to Decimal team; three strikes
- Sina Mohebiany, John Harrington, Marissa Mata block - Puzzle employees (Founding Account Executive, API/Embedded Product Lead, Recruiting Lead) block after being called out in LinkedIn comments; Marissa received fraud docs Nov 11, continued recruiting Patricia Daos anyway
- Anshul Shah (Brex) untags; Dasha Shunina untags â blocks - Same pattern as Matt Tait; Dasha blocked after follow-up comment warning about career consequences from structural conflicts (media, foreign intelligence, startup culture); Brex has Sept 2025 Puzzle integration and independent OpenAI partnership
- Nick Abouzeid (Rivet CEO) views profile 4:28pm - Tagged in comment about Luke Frye/Rivet/Puzzle deal and XYZ Capital common investor (Ross Fubini); notified Nov 10, Sasha featured him on Turpentine Nov 13; comment had 444 impressions
- LinkedIn spree continues (business as usual performance):
- New Turpentine podcast episode: Yogi Goel (Maxima), â$41M to build the accounting teammate everyone wishes they hadâ
- Reposts DCPA dinner: âBooth at Digital CPA conference in DC, check! Demo of our latest AI accounting features, check! Highest accountant NPS in the industry, check!â
- Reposts Antler event (quoting Dasha 2h prior): âI jus simply couldnât be more excitedâ [sic - typo], âThe future is bright. Letâs build!â; liked by Sina Mohebiany (blocked me same day), Barbara Jovanovic, Startup Cookie, Luke Frye
- Reposts Luke Frye tax advice: âyou should follow Luke Frye, CPA for advice. Itâs insane the value of his postsâ (Luke received fraud notice Nov 5, continues engaging); Luke comments âThanks Sasha O.!â - publicly thanking obfuscated CEO name 1 month after receiving fraud documentation
- Engages YC community: âthe abiiity to work in personâ [sic - typo]; comments on Campfire CEO John Glasgowâs post about YC standup process
- Comments on Ash Rustâs YC Alumni Demo Day post: âhow did I get so short??!?!â (evidence-148) - Ash Rust (Sterling Road Capital) attended Puzzleâs second company offsite; casual joking with YC network while under federal investigation
- Continued likes from: Dasha Shunina, Marissa Mata (recruiting lead, received fraud docs Nov 11), Barbara Jovanovic/Sam Claassen/Startup Cookie
- Hemant Taneja: 10+ Livongo securities fraud lawsuits (2020) - GC CEO named defendant in at least 10 securities fraud class actions (Sept-Oct 2020) related to Livongo Health/Teladoc merger, alleging investor misrepresentation; lawsuits filed while GC was already backing Puzzle (âbacked since 2019â per GC portfolio page); cases dismissed in 2023/2025 on procedural grounds; same pattern of alleged investor misrepresentation at Livongo thatâs documented at Puzzle (photoshopped metrics, false credentials, misleading materials)
- Dec 2
- Final partner emails sent: Decimal team/Matt Tait (blocked after retag), Ramp (follow-up to Nov 25), Gusto (responded with active investigation Case #40641059)
- Runway responded (7:18 PM): Kirill Klimuk (Head of Engineering): âWe take data security and partner compliance seriously and will review the information youâve providedâ
- Document reorganization: Created new âPost-Notification Escalationâ section consolidating crisis timeline (Wikipedia meltdown, SOC2, Real Leadership tweet, mental decompensation pattern) for clearer chronological narrative
- âReal Leadershipâ LinkedIn Post - Matt Tait/Decimal Video Redux (evidence-144)
- Sasha posts on LinkedIn featuring different clip from Matt Tait/Decimal video (not same segment as previous deployments)
- Full post text: âMost accounting firms wouldnât have the guts to do what Matt Tait did at Decimal⌠This is what real leadership looks like. The courage to move first, and the clarity to bet on better systems.â
- Claims Decimal âmoved hundreds of clients from KPMG Spark Ledgerâ making them âlargest firm user of an AI-native ledger GLOBALLYâ
- âReal leadershipâ rhetoric from CFPB-banned CEO who spent 13+ hours on Thanksgiving editing Wikipedia to remove fraud documentation
- Matt Tait received full fraud documentation (Nov 11), viewed my LinkedIn profile, continued engaging with Puzzle/Sasha
- Mutual podcast appearances: Sasha on Decimalâs podcast, Matt on Puzzleâs podcast - coordinated cross-promotion despite fraud documentation
- Pattern: Not represented by counsel, not listening to anyone, continued false credential intensification
- SOC2 Observation Period Removed from trust.puzzle.io
- Puzzleâs trust page (trust.puzzle.io) no longer displays observation period language
- Previously showed â2025 observation period closes at the end of Decemberâ - published November 20, 2025 (same day as third C&D and Deel partnership)
- SOC2 compliance still claimed, but observation period language removed sometime between Nov 20 and Dec 2
- Vanta notified Nov 28: Emailed Vanta about Wikipedia meltdown and surgical CFPB deception during their clientâs SOC2 observation period
- Vanta conflict of interest: Ice skating event co-hosted with Vanta (SOC2 compliance provider) during observation period - after notification
- Observation period covered: Wikipedia tampering (Nov 26-27), legal complaints (Nov 24-25), third C&D with police threats (Nov 20), coordinated surveillance
- Either completed observation despite documented misconduct and Vanta notification, or removed language to obscure timeline
- Dec 1
- Partner notifications sent: Joiin, CausalHQ (followed me on Twitter - leniency), Bill.com, CentralHQ, Meow.com (also tagged Brandon Arvanaghi on Twitter/LinkedIn), Runway ([email protected])
- Carta warning: âComing soonâ equity feature; warned about equity deletion pattern
- âCrisis Mondayâ: âInspired by our friends at Rampâ (evidence-142)
- Days after notifying Ramp leadership (Nov 25) and Rampâs company account engaging with fraud documentation (Nov 27), Sasha posts trivial âvibe-coding prototypeâ calculator on LinkedIn and Twitter with aligned messaging
- Caption explicitly credits âour friends at Ramp.comâ - demonstrates active monitoring of who Iâm contacting
- Calculator is one of most basic possible outputs (simple input fields with multiplication) - suggests constrained engineering resources or lack of substantive product development
- For company claiming AI-powered accounting automation, showcasing basic time-savings calculator demonstrates engineering capacity focused elsewhere or product development stalled
- Cross-platform coordination (LinkedIn + Twitter, 2 PM ET) suggests deliberate response strategy
- âCrisis Mondayâ timing suggests reactive strategy, not organic content
- Pattern matches May 3-4, 2023 OpenAI tweet thread (posted after my internal complaints about OpenAI API data concerns)
- Public acknowledgment serves dual purpose: signaling to Ramp that partnership is valued despite fraud documentation, and showing awareness of my notification patterns
- Patricia Daos hiring announcement (same day): Announced joining full-time as Implementation Manager after 1.5 years contractor (started ~June 2024 during fraud documentation); thanked âSasha O.â - continuing to hire during SOC2 observation period
- Antler SF âLunch & Learnâ - Dasha Engagement (evidence-143)
- Antler (global early-stage VC, 30+ locations) hosted âLunch & Learn with Puzzle & Antler SFâ event November 19, 2025
- Event listed on Luma but not widely publicized - suggests awareness of reputational risk
- Hosts included Dasha Shunina, Helen Park, McKenzie Hagan (Puzzle team)
- Barry Sun (Founder at Channl, ex-AWS) posted about event quoting Sasha: âearly users, employees, and investors⌠Theyâre not transactions. Theyâre marriages. Choose each other carefullyâ
- Dasha Shunina commented on Barryâs post December 1, 2025, 5:42 PM ET - continuing public engagement despite FBI Skolkovo warnings and tactical block/unblock pattern
- Same day (Dec 1): Dasha published new âTalks with Dashaâ YouTube episode (Superpower CEO Max Marchione, 64 views) promoting Forbes article and soliciting sponsorshipsâdemonstrates active platforming during SOC2 observation period, week after legal complaints, week after Wikipedia tampering
- Upcoming ice skating event co-hosted with Vanta - see SOC2 section for Vanta conflict of interest (notified Nov 28, observation period language since removed)
- Antler platforming CFPB-banned CEO 4+ years after permanent ban became public record
- âMarriages not transactionsâ rhetoric fits pattern of performative relationship language while exploiting vulnerable populations (140K+ LendUp victims)
- Nov 30
- Rippling âHow I Screwed This Upâ Podcast (evidence-134)
- Updated with video link, publish date (April 29, 2025), and view count (414 views)
- Timeline context corrected: published six months before photoshopping metrics (Oct 2025), seven months before C&Ds/Wikipedia/SEC complaints (Nov 2025)
- Ando Food Inc. - David Chang Context
- Added David Chang as primary investor and intended Momofuku brand designation
- Company-wide meeting months before shutdown where Chang questioned âWhat the fuck is this?â
- Launch party where Chang had private dinner featuring items not on Ando menuâcouldnât commit to eating own product
- Toxic chef culture documentation (stereotypical âBearâ-style aggression)
- Senior engineerâs delusional scaling fixation: obsessed with global ânodesâ without successfully running single location; failed Manhattan brick and mortar expansion
- Cleaned up Black woman line cook firing description to remove speculation, focus on documented sequence
- Psychedelic & Psychic Experiences - Therapist Support
- Added context that I discussed virtually all experiences with therapist who never judged and encouraged exploring spiritual growth on own terms
- Professional support validates rather than dismisses non-traditional healing approaches when processing workplace trauma and loss
- May 31, 2023 Termination - Internal Communications (evidence-140, evidence-141)
- Added coworker-forwarded internal communications as full proof of coordinated termination narrative
- Evidence-140: Radha Shenoyâs 1:15 PM email to Team falsely claiming I âgave notice weeks agoâ and âdecided to resign immediatelyâ
- Evidence-141: Sasha Orloffâs 1:25 PM Slack message providing cover story for card cancellations (âBrex/Ramp API partnership transitionâ)
- Documented timeline: card canceled morning â I decline meeting 12:16 PM â termination email 1:15 PM â Slack cover story 1:25 PM
- Establishes card cancellations were known termination signal at Puzzle; Sashaâs cover story provided plausible deniability while signaling fear/compliance to other employees
- Narrative contradictions prove termination was falsely framed as resignation
- Techno-Optimism as Legitimating Narrative
- Marc Andreessenâs âTechno-Optimist Manifestoâ (Oct 16, 2023) builds on Paul Grahamâs essays: âpie fallacyâ (May 2004), âschlep blindnessâ (Jan 2012), âfounder modeâ (Sept 2024)
- Paulâs arguments: wealth isnât zero-sum (criticism = economic ignorance), people unconsciously avoid hard problems (schleps), founders can break normal rules (founder mode vs manager mode)
- Marcâs manifesto: âWe are being lied toâ about technology, markets lift people out of poverty, âthere is no material problem that cannot be solved with more technologyâ
- Ideological work: Dismisses harm as âpessimism,â erases 140K+ LendUp victims who paid $40M in illegal fees, moral laundering (lists âtheft, extortion, fraudâ as bad ways to get rich but canât see when founders do both), makes federal enforcement look like âschlep blindness,â transforms whistleblower retaliation into âfounder modeâ
- Sashaâs Twitter bio: âTech optimistâ; December 7, 2023 tweet quotes PGâs âSchlep Blindnessâ essay (4 months after first C&D, 3 months after equity deletion); appears on âTech Financeâ podcast referencing these concepts
- Permission structure: âFounder modeâ + âschlep blindnessâ transform CFPB ban compliance into optional âschlep,â equity deletion/surveillance/C&Ds into acceptable founder behavior
- Logical endpoint: Marcâs CFPB campaign (Joe Rogan Nov 26, 2024) attacks agency that banned LendUpâideology â network enablement â eliminate enforcement apparatus; 3 years after CFPBâs $40M restitution order, Marc frames consumer protection as âterrorizing financial institutionsâ
- Pattern: Paul writes essays providing cover â Marc publishes manifesto AND launches political attack on CFPB â Sasha adopts language â YC/a16z receive documentation and continue platforming â ideology prevents seeing fraud AND eliminates accountability mechanisms
- 10-Year Exercise Window on Careers Page
- Post-C&D addition (after August 11, 2023) advertising âgenerousâ 10-year exercise window âon good termsâ on same careers page I had criticized for misleading ârepeat foundersâ research study
- Timeline: First C&D sent (Aug 11, 2023) â equity deleted days after attempted exercise (Aug-Sept 2023) â careers page updated to advertise generous equity terms
- No screenshot preserved, but witnessed the addition
- Pattern: Performance for recruiting (advertise equity generosity) vs. reality (equity theft behind NDAs); same page used for both misleading research study AND post-retaliation equity performance
- Juxtaposition wasnât accidentalâadvertising âon good termsâ equity treatment on page quoted in my complaints, placed where I would see it after they deleted my equity
- Mirrors photoshopped metrics pattern (3 likes â 12,362): perform generosity publicly while practicing retaliation privately
- CFPB Section III: Prohibition on Misrepresentations - Breadth Analysis
- Full text of Section III (Âś9): prohibits misrepresenting âany fact material to consumersâ in connection with credit advertising/marketing
- Key language: âany fact material to consumersâ is extraordinarily broad prohibition, not limited to just credit terms
- âAssist Others in misrepresentingâ: extends to helping other entities make misrepresentations about credit products
- âexpressly or impliedlyâ: covers both direct lies and misleading omissions
- Potential applications: Partner Rewards Program (Brex/Ramp/Mercury/Gusto credit marketing), Mission Lane advisory role, Credit Karma referral funnel
- Combined with Section I violations (receiving remuneration, performing marketing services), creates extensive liability through Section III
- Pattern of material misrepresentations in credit context: When Puzzle markets credit products (Partner Rewards), credibility matters:
- Photoshopped metrics (3 â 12,362) = inflated credibility
- CFPB ban non-disclosure = material omission about CEO trustworthiness
- Resume fraud + misleading research study + 10-year exercise window performance
- CEO CFPB-banned for ârepeatedly lying to consumersâ about credit, now marketing credit products while concealing ban
- âExpressly or impliedlyâ: Section III covers omissions; not disclosing CFPB ban when marketing credit = material omission
- Complete violation: Section I.b (receiving remuneration) + Section I.c (performing marketing services) + Section III (misrepresenting/omitting material facts about trustworthiness while marketing credit)
- Pattern: Nov 26-27 Sasha removes âAssisting Othersâ from Wikipedia while simultaneously violating both âAssisting Othersâ prohibitions (Section I.c + Section III) AND operating systemic misrepresentation pattern covered by Section III
- Public Statements on Fraud While Committing Fraud (evidence-134)
- Rippling podcast âHow I Screwed This Upâ: Appeared to tell LendUp story completely omitting CFPB violations, permanent ban, 140K+ harmed consumers, ârepeatedly lying to consumersâ finding
- Lectures about compliance: âIf youâre building a company and youâre not doing the things that are required by law, what else are you not doing?â, âthereâs actually a lot of personal liability as foundersâ
- Frames LendUp failure as accounting software problem, never mentions three CFPB violations ($46.8M in penalties)
- Uses Paul Grahamâs âschlep blindnessâ framework (documented ideological cover enabling fraud) to position regulatory violations as innovation opportunities
- Narrative rehabilitation: turns fraud and consumer harm into founder story about learning from âmistakesâ
- Published April 29, 2025, during period of active CFPB ban violations (Partner Rewards), six months before photoshopping metrics (Oct 2025), seven months before C&Ds/Wikipedia/SEC complaints (Nov 2025)
- Sept 26, 2024: Tweet about FTX sentencing: âIgnorance is not bliss with compliance⌠Founders who donât prioritize responsibilitiesâmanaging compliance, building trust with stakeholders⌠No shortcutsâ
- Sept 30, 2025: Tweet about Charlie Javice 7-year sentence: âA reminder that lying your financials or due diligence materials is not a âwhoopsiesâ kind of mistakeâ
- Context: Operating Partner Rewards (CFPB ban violation), concealing CFPB ban from stakeholders, subject to CFPB order for ârepeatedly lying to consumersâ
- Timeline: Podcast published during active violations; Sept 2024 tweet 13 months before C&Ds/Wikipedia (Nov 2025); Sept 2025 tweet 1 month before photoshopped metrics (Oct 2025), 2 months before C&Ds/Wikipedia (Nov 2025)
- Pattern: CEO CFPB-banned for ârepeatedly lying to consumersâ telling founder story omitting fraud, lecturing about compliance/fraud consequences while violating own federal order, using ideological frameworks to turn fraud into innovation narrative
- LendUp Employee/Shareholder: Selective Engagement Pattern
- July 20, 2023: Initial contact as former LendUp employee & shareholder, curious about Puzzle situation
- July 26, 2023: Validated toxic pattern: âsounds very much like the Sasha I worked forâ; offered to connect, prioritized my health
- August 3, 2023: I shared QED/Nigel Morris connections, admitted concern about appearing âconspiratorialâ
- August 10, 2023: Pre-call, I found lendup.com/first-boulevard; he identified connection â First Boulevard â Kinly â Greenwood shell company network
- August 11, 2023, 10:21 AM: Provided December 2018 asset sale document showing LendUp assets transferring to Mission Lane
- Confirmed toxic LendUp culture; revealed Sasha made weird comments on his Instagram
- Identified lendup.com domain generating payday loan leads sold to Cyprus-based company LeadsGate (likely including illegal tribal and offshore lenders)
- August 18, 2023: Revealed had Mission Lane card transitioned from employee LendUp âL Cardââexperienced the fraud mechanism firsthand; equity made worthless in liquidation; committed âwill take a look at the docs you shared above next weekâ
- Follow-up: I provided substantial further fraud documentation including Rolling Loud lawsuit ($1.575M sponsorship fraud) and 13-year pattern evidence
- Disengagement email: âRe LendUp - my personal POV is there are diminishing returns in digging here (at least for me). Iâve already written a lot about the company and its dissolution, and the story is in the rearview mirror. Makes it hard to get other people to care about it vs whatever is in the headlines todayâŚâ
- November 1, 2025: Over 2 years later, I sent final email with photoshopped ActualQuickBooks metrics (3 â 12,362), apologized for âbeing so crazy,â said âthis is really the last Iâm writing about it,â âtake it or leave it, maybe even just for your own amusementââno response
- November 11, 2025: 10 days later, sent follow-up thanking him for his help, noting I filed one more SEC complaint following up from August 11, 2023: âI think I finally killed LendUp and made sure everyone involved is held accountableââno response
- Pattern: Former employee who initially validated toxic pattern (âsounds very much like the Sasha I worked forâ), helped identify shell company networks, experienced LendUp-to-Mission Lane card transition firsthand, committed to reviewing docs, but disengaged with âdiminishing returnsâ/ârearview mirrorâ reasoning; ignored November 1, 2025 photoshopped evidence (over 2 years later) despite me apologizing for âbeing so crazyâ; ignored November 11, 2025 follow-up thanking him and noting accountability was complete; professional preservation over pattern completion despite living through fraud mechanism himself and facing no retaliation risk
- Note: Can benefit from this documentation and write about complete pattern without consequencesâstory now in headlines, pattern complete, comprehensive federal documentation supporting what he initially validated
- Hooman Radfar (Ando CEO) Behavior
- Recruited with âequity to line cooksâ pitchâpositioning Ando as democratizing restaurant ownership
- Said menu âtastes like dogshitâ to staff
- Wealth performance: one of first interactions, spent time at table talking about how rich he was
- Fired Black woman line cook shortly after shared Uber ride from launch party
- âInterim CEOâ that never ended: always presented as interim, but no permanent CEO materialized; personally signed dissolution documents (December 20, 2019)
- Pinned tweet (Feb 25, 2019): âMy name means good thoughts, good words, good deeds. Trying to live up to the gift and responsibility of this name daily. đđźđâ
- Workplace dysfunction: $110K salary (below market for SF Bay Area 2016); $150 equity repurchase for 60,000 shares despite âUber acquisitionâ; custom app yet ended up writing scraping apps to integrate with Seamless/Grubhub due to low usageâbusiness model failing; kitchen display system had no staff communication, heavy lag from day one; âstress testingâ with wasteful free meals that didnât lead to customer acquisition; employees thought basic coloring book easter egg was âdifferentiatorââdelusional focus on trivial features while business model failing
- Toxic senior engineer protected: took credit for my work and replaced it out of spite, yelled at me, overengineered everything with poor code quality, bragged about going to Harvard, made sexist remarks about candidates, then went on to work at Uber (following the acqui-hire)âcompany protected this behavior
- Scrubbed Ando from LinkedIn entirely; maintains mutual support with Sasha via QED network despite both aware of whistleblower documentation
- Pattern: Performative values (âgood thoughts, good words, good deedsâ) masking contempt for product and staff, wealth performance, firing Black woman line cook shortly after shared Uber ride from launch party, protecting toxic engineers who presented themselves as bosses when that was never the case and made sexist remarks, below-market compensation with worthless equity, dysfunctional engineering culture, scrubbing failed company from history
- Hypocrisy function: Public statements about integrity perform opposite of documented behavior; reputation laundering makes pattern harder to see
- Termination Day Surveillance (May 31, 2023) (evidence-135, evidence-140, evidence-141)
- Internal communications (sent by coworker as full proof): Radhaâs 1:15 PM email to Team falsely claiming I âgave notice weeks agoâ and âdecided to resign immediatelyâ (sent 1h 59m after my 12:16 PM email declining vague âCatchupâ meeting and warning about CEOâs fraud pattern); Sashaâs 1:25 PM Slack message providing cover story for card cancellations (âBrex/Ramp API partnership transitionâ) 10 minutes after termination email
- Card cancellation as termination signal: Corporate card canceled morning of May 31 (known termination signal at Puzzle); I recognized pattern, declined meeting, sent warning email 12:16 PM; coordinated response: termination email 1:15 PM (twisting my email into âproofâ of resignation), Slack cover story 1:25 PM
- Narrative contradictions: Email claims I âgave noticeâ and âoffered to stayâ - my 12:16 PM email says nothing about resigning, only declines meeting after card cancellation and warns about fraud; separation agreement proves termination (severance, six-day review period, release of claims)
- LinkedIn profile views captured at 5:47 PM on termination day show coordinated surveillance
- Sasha Orloff viewed ~3:47 PM (2h prior) via âLinkedIn searchâ - active monitoring after termination
- Jennifer Villanueva Orloff viewed ~5:35 PM (12m prior) - wife surveillance same day
- Multiple Puzzle employees also viewing: Maya Rice (Software Engineer, 55m prior), Yiu Ming Huynh (Staff Engineer, 1h prior), Olvis Gabriel Camacho Urey (Senior Software Engineer, 1h prior)
- Establishes family-level surveillance pattern from termination day itself, continuing through Aug 2023 C&D period and Nov 2025 federal complaints
- Pattern: both CEO and wife monitoring terminated employee who raised compliance concerns; coordinated internal narrative falsely framing termination as resignation
- Laptop Return Box (June 1, 2023) (evidence-136)
- Correction: Box arrived June 2, not June 1 - same day as return deadline set in May 31 email
- Impossible timeline documented: May 31 11:30 AM email demanded equipment return âby Friday June 2, 2023â; June 1 10:44 AM email stated box âscheduled to arrive tomorrowâ (June 2); result = same-day return expected when box arrives on deadline day
- June 1 warning to Brianna Gutierrez: âYou need to save whoeverâs left. This will not go well under the current leadership and anyone close to them is so blinded by whatâs really going onâ
- Timeline: May 30 vague âCatchupâ meeting, May 31 card canceled + termination + Slack removal + return box ordered, June 1 email confirms box arriving June 2, June 2 box arrives + equipment returned with written note
- Speed was âlaughing my fucking ass offâ absurd - demanded return BY June 2 when box wouldnât arrive UNTIL June 2
- June 2 note: âI hoped they kept it. I knew that sheet of paper would be worth more than Puzzleâ - early recognition of documentation value
- Pattern: termination logistics prepared but poorly executed, creating impossible compliance deadline (incompetence or deliberate setup)
- This wasnât âresignationâ or reactive termination - everything was planned, just executed sloppily
- August 2024: Insurance Gaslighting - 15 months post-termination
- UHC contacted claiming owed money; Anthem âsystem issueâ showed Patrick as âlaid off and have continued receiving insurance as an employer benefitâ for 15+ months post-termination (false)
- Patrick to Brianna Gutierrez: âAnthem says I was laid off⌠Execs told my coworkers I voluntarily resigned, made everyone think Iâm crazy⌠You already revoked my equity and caused me endless damage to my mental health. Giving me insurance to wipe your hands clean of everything is psychotic. Stop playing with people.â
- Cancellation notice revealed: Insurance terminated May 31, 2023; notice originally issued June 15, 2023; delivered August 22, 2024 (14+ months delay); COBRA offered: âN/Aâ; Group Contact: Sasha Orloff; Termination reason: âNo Longer Employedâ (contradicting internal âvoluntary resignationâ narrative)
- Pattern: Administrative âincompetenceâ systematically harming terminated whistleblower (equity deleted, false resignation narrative, insurance âsystem issuesâ creating financial liability 15 months later, no communication except legal threats)
- Every âmistakeâ creates additional damage; timing (during active federal proceedings) suggests feature, not bug
- Beau Kuhn: Hiring Bonus Culture and Employee Complicity (evidence-137, evidence-138)
- June 1, 2023: Posted job listing same day as my termination (hiring bonuses incentivized recruiting); 8:32 PM texts show âIâm too poor to have a jobâ (financial trap), âhoping we get an exitâ
- LinkedIn confirms: Working on ChatGPT/LLM/RAG features (won hackathon Cwikla later harassed him about)âthe exact tech I raised concerns about
- July 6, 2023: I reported Cwikla harassment naming Beau after hackathon; he got in trouble, excommunicated me
- Internal evidence escalation (June-July 2023): Coworker sent me Sashaâs internal Slack message about card cancellation + Radhaâs termination email; when I used these in documentation, people entirely withdrew; fear became explicit (anything shared could be used as evidence); led to July 26, 2023 Sasha voicemail after seeing fear strategy working
- Within 1-2 months: All contacts stopped (Chief of Staff blocked, systematic isolation); only 2-3 people total had reached out
- Nov 14, 2023 (post-Oct 7): Coworker sent âeggshellsâ concern message about post referencing ânot wanting to live in a world with this much evilâ (geopolitical violence post)âreframed as suicide concern with 988 hotline; demonstrates âwalking on eggshellsâ atmosphere about who they were working for
- ~Dec 8, 2023: Deleted my LinkedIn entirely (after Ianâs hostile âgo on a vacationâ dismissal)
- Dec 20, 2023: Unsent C&D preparedâ12 days after I permanently deleted LinkedIn; proves monitoring and legal threat preparation persisted even after primary platform no longer existed
- ~6-7 months later (~Dec 2023/early Jan 2024): Beau fired (LinkedIn end: Jan 2024)
- December 2023 meeting after firing: Hesitated reaching out (feared Iâd âuse somethingâ likely from HR email); revealed cofounders met on founder matching platform (likely YC Co-Founder Matching); Puzzle threatened âwonât be considered on good terms if he speaks to a lawyerâ (documented Dec 24 email); admitted he âheard aboutâ my equity deletion, saw Puzzle x LendUp Twitter; when I asked âYou know what Sasha did with LendUp right?â he seemed nonchalant and knowingâdidnât care to go into it (willful ignorance even after being fired and threatened himself)
- Mid-2025 reconnection attempt: Coworker who gave internal evidence (Sashaâs Slack + Radhaâs email) tried to reconnect while still at Puzzle; initially connected before my termination when I hinted on LinkedIn about lack of psychological safety; I realized narrative incompatibilityâcanât maintain contact with someone staying at company committing fraud while positioning me as âmentally illâ; canât be both delusional and worth staying in touch with
- Post-cutoff: Beau told employee fired before me that I was âmentally illââadopted Sashaâs narrative to resolve cognitive dissonance
- Employee fired before me (who Beau told): Barely discusses Puzzle, wonât provide evidence, doesnât care about âoperationâ aspect, chosen silence entirelyâdespite acknowledging financial setback. After termination (framed as âask if Puzzleâs the right fit for youâ), emailed Sasha saying he appreciated the opportunity; Sasha never replied. Demonstrates âgood termsâ threats work: even financially harmed former employees too afraid to document or participate in potential class action
- Connects to August 2021 warning: I had warned Mitchell Troyanovsky (PM) about Beau: âBeau is really eager to learn, but Iâm already afraid Cwikla has given him poorly defined, large, and unmanageable projects⌠Iâm afraid heâs being set up for failureâ
- Timeline: Aug 2021 warning â June 1, 2023 posted job listing, texted âIâm too poor to have a jobâ â July 6 I report Cwikla harassment (naming Beau after hackathon) â internal evidence (coworker sent Sashaâs Slack + Radhaâs email) caused withdrawal â July 26 Sasha voicemail â Beau excommunicates me â Nov 14 coworker âeggshellsâ concern message (geopolitical post reframed as suicide concernââwalking on eggshellsâ about who theyâre working for) â ~Dec 8 deleted LinkedIn â Dec 20 unsent C&D prepared (12 days post-deletionâmonitoring persisted) â ~6-7 months later (~Dec 2023/early Jan 2024) Beau fired â December 2023 meeting (hesitated, feared Iâd âuse somethingâ): Puzzle threatened âwonât be considered on good terms if he speaks to a lawyerâ; âheard aboutâ equity deletion, saw LendUp Twitter, nonchalant/knowing when asked about Sashaâs CFPB historyâwillful ignorance â Dec 24 documented in email â Nov 2024 cut him out during Japan trip â post-cutoff: Beau told employee fired before me I was âmentally illâ (that employee barely discusses Puzzle, wonât provide evidence, chosen silence despite financial setbackâdemonstrates âgood termsâ threats work) â mid-2025 employee (who gave internal evidence) tried reconnecting while still at Puzzle (narrative incompatibility realized)
- Validates prediction: Tried to protect in Aug 2021 (âbeing set up for failureâ) â ignored warnings while building ChatGPT/LLM features I raised concerns about â participated in recruiting my replacement (hiring bonus) â excommunicated me after coworkerâs internal evidence use â Nov 14 coworker âeggshellsâ message (geopolitical concern reframed as suicide riskâfear of acknowledging who they worked for) â ~Dec 8 deleted LinkedIn â Dec 20 unsent C&D prepared (monitoring persisted post-deletion) â fired ~6-7 months later â threatened not to lawyer up â hesitated even reaching out (feared documentation) â December 2023 meeting: âheard aboutâ equity deletion, saw LendUp Twitter, nonchalant/knowing when asked about CFPB historyâwillful ignorance even after being fired and threatened â after I cut him out told employee fired before me I was âmentally illâ (adopted Sashaâs narrative; that employee barely discusses Puzzle, wonât provide evidence, chosen silence despite financial setback) â mid-2025: employee (who gave internal evidence) tried reconnecting while still at Puzzle (wanted validation without confronting complicity)
- Alice Ko: The Only Meaningful Validation
- Sashaâs internal narrative: Revealed Sasha told her to ignore my Twitter, claiming I was âmentally illâ and they âtried to helpââCEO-directed reputation destruction (I believe she had Puzzle login)
- Validation: Despite being told to ignore, examined docs: âyour posts validated what I already had a hunch aboutâ; joined after me, didnât stay long
- Mental state documented (Aug-Dec 2023): âbeyond burnout, closer to ptsd,â âcomplete erosion of trust,â âpermanently deleted linkedin for my sanityâ
- Dec 24 email: Documented Beauâs legal threats; only meaningful contact (others excommunicated/pulled away within 1-2 months)
- August 27, 2021: Early Warning Email to Product Management
- 21 months before termination, warned PM about Cwiklaâs dysfunction: âmy time at Puzzle is finite,â âdestined for organizational collapse,â âIâm afraid to talk to Sashaâ
- Tried to protect junior developers (including Beau); post-termination ex-coworker validated: âThereâs something wrong with that guyâ
- PM recipient: had âlooked into LendUpâ (actively asked around = due diligence, not passive knowledge), didnât exercise options (voting with wallet), performed âit was great being hereâ Slack exit, called when I started openly questioning Sashaâs repeat founder claims and LendUp âsuccessâ narrative on LinkedIn to reveal âSasha didnât really cofound Mission Lane,â had mentioned Nigel Morris before (laughed when I said âI have no idea who that isâ), never heard from again after that callâwhether geopolitical differences or fear of association; demonstrates pattern of employees who actively investigated fraud, knew about it, acknowledged privately when convenient, then disappeared to avoid association
- June 4, 2023: Wealth Inequality Performance
- 4 days after my termination (healthcare loss, unemployment), CEO posts Twitter about wealth inequality/universal healthcare; TikTok link = first search result (performative)
- âPoliticians live in echo chamber of failing upâ from CEO who got CFPB golden parachute, raised $30M+ for software with $312 revenue
- âBanker to the Poorâ ideology extends to Twitter: perform progressive concern while practicing retaliation and concealment
- Nov 29
- Adam Rogas (NS8 CEO) Email Exchange (evidence-132)
- Email thread (Sept-Nov 2020) shows NS8 CEO violated bail conditions by responding to my emails
- Bail prohibited âdirect or indirect contact with witnesses or victimsâ
- I caught him: âdid you forget this part of your bail? thanks for taking the baitâ
- Rogas sentenced to 5 years federal prison (Dec 2021) for $123M securities fraud
- Parallel to Sashaâs Wikipedia meltdown - both CEOs couldnât help but engage despite legal risks
- Investor connection: Lightspeed invested in NS8 ($123M fraud) â Puzzle CTO recruited NS8 victims one month later â Lightspeed platformed Puzzle
- Sasha Still Active on LinkedIn (evidence-133)
- Day after final partner notice emails sent, Sasha commenting âReally? Woah. We should date.â on wife Jenniferâs week-old LinkedIn post about joining Block
- Post was already a week old when he commented; he liked 21 individual congratulatory comments plus the post itself (22 total interactions), including Sophia Xiaoâs (GC Board Observer)
- Jenniferâs post came just before she reposted Puzzle x Deel partnership announcement
- Pattern: canât log off even under maximum legal pressure
- Family-level surveillance (evidence-135): Jennifer viewed my LinkedIn profile on termination day (May 31, 2023, 5:35 PM) and during summer 2023 as I was publishing fraud documentation - surveillance extended to family level from termination day, monitoring posts about workplace fraud, psychedelic use, federal complaints
- Psychedelic & Psychic Prophecies and Question of Reality
- Comprehensive documentation of therapeutic experiences during workplace trauma: ketamine therapy (Feb 2023 Puzzle collapse visualization), DMT experiences (light language, crown chakra sensations, âhe knows too muchâ), psilocybin stabilization
- Esther timeline: May 2022 CHF diagnosis â 2 years care (spent majority of money) â May 2, 2024 had to let her go â grief processing (ketamine/psilocybin session: piercing buzz led to urn, heard âIâll always love youâ); therapist support throughout: discussed virtually all experiences with therapist who never judged and encouraged exploring spiritual growth on own terms
- Reiki practitioner light language work (June 28, 2024): teaching automatic drawing, drew wizard/third eye symbol
- QHHT hypnotherapy (July 2025): conclusion was âmy higher self was just me, trust my own judgmentâ
- Japan grifter encounter (Nov 2024): At Osaka listening bar after mountaintop shrine commitment (left Estherâs fur); off a few drinks, enough to be bold; encountered wealthy guy selling $1100/month spirituality boxes; wealth from selling cocaine to Winklevoss twins; inherited business from mom (Bush admin IQ&A company); when I said âyouâre only happy in context of what other people think,â he tried testing spiritual authority (devil talk, âcan you move a spoonâ); finally admitted âwhat do you make?â / âillusions. illusions for youâ; business partner got warning (âwatch who you keep near youâ), grifter closed out muttering âthis fuckin guyâ; accidentally recorded entire conversation - demonstrates pattern recognition works across different states of consciousness
- 9 months unemployed, new job where couldnât discuss trauma, had to apologize for mentioning Puzzle negatively
- CEOâs aggressive anti-drug Twitter stance documented (evidence-139): Multiple posts about SF âdrug doom loop,â fentanyl dealers, open air drug markets - using victimsâ therapeutic psychedelic use as dismissal ammunition while having never tried psychedelics himself; Jan 6, 2024 tweet: âMakes me kind of regret being a nerd in collegeâ (quote-tweeting Midjourney LSD visualization) - admits never trying psychedelics
- Ego dissolution and truth-confrontation incompatible with maintaining systematic deception - CEO retaining multiple layers of lies (false cofounder claims, photoshopped metrics, CFPB ban denial, credential fraud) cannot risk substances that force truth-confrontation
- C&D Strategic Analysis
- Both August 11, 2023 and November 11, 2025 C&Ds use âveiled or overt/explicitâ threats language to weaponize August 2023 âSEO hijackingâ post
- Impersonation claims: Both C&Ds called out âLinktreeâ but avoided naming âmissionlanetruth.comâ - naming platform without domain that makes clear itâs criticism; Twitter account âPuzzle Financial đ§Šđ x LendUpâ; Puzzle later created ActualQuickBooks.com using competitorâs trademark (hypocrisy)
- Evidence preservation paradox: âRemove posts from public view but preserve for potential legal useâ - if truly defamatory, why not demand complete deletion? Proves they know itâs evidence, not defamation
- Leading up to August 11: Tweeted âdmt, ketamine, psilocybin, mescaline > listening to tech brosâ on Puzzle Financial x LendUp account - public documentation of psychedelic use as alternative to tech fraud culture; he saw this; C&D came 1 hr 41 min after SEC filing anyway
- LinkedIn Post Before Termination
- Sunday before May 31, 2023 termination: posted from park about âderealization and disillusionment,â ended with âI want to focus on mental health and plant medicine going forward. This is who I am. đđľđâ
- One person who liked it never spoke again after June 6 when I tried showing colleagues TedX talk and Glassdoor reviews
- June 5 internal warnings: Sent emails to careers@ and help@ with subject âJob opportunity?â and âThe call is coming from inside the houseâ - included TedX talk, CFPB enforcement, Mission Lane 1.0 Glassdoor review (âTerrible. Typical dirty subprime CC⌠toxic culture⌠HR is joke⌠people ops to give fase sense of securityâ)
- June 6 therapist email: âstarted digging up CEOâs interviews⌠getting more disgusted. He also would not stop posting on social media. I couldnât focus all Tuesday and decided to slam out the project late into 4amâ
- Pattern: Public vulnerability about plant medicine â internal warnings about fraud â isolation
- Dasha Timeline Updates
- July 2023 Threads posts show Women in Tech Miami operations beginning (1 month after leaving Skolkovo - immediate U.S. market activation)
- November 2025 Black Friday: posting about Ikea deals while under federal scrutiny (same pattern as Sasha commenting on wifeâs post) - canât stay quiet during investigations
- TechCrunch November 20 Event
- November 20, 2025 Women Tech Meetup event occurred WITHOUT TechCrunch promotion
- No further WTM events scheduled as of late November 2025
- After documentation became public, TechCrunch stopped promoting
- Nov 28
- đ Board-Level Knowledge: Formal Equity Approval Process (evidence-130)
- Notion board meeting template shows âOptions approvalsâ as standing agenda item under Administrative matters
- Proves equity changes required formal board review, not unilateral CEO authority
- Equity deleted days after attempted exercise (post-August 11 C&D), months before $30M raise (Nov 2023)
- Board members: General Catalyst (Hemant, Sophia Xiao as observer since founding Sept 2019), S32, XYZ Capital, Felicis Ventures, Sterling Road
- Hemant on ALL SEC filings, John Cwikla on NONE
- GCâs âOur Creation of Puzzleâ language establishes GC-controlled entity, not typical startup
- Pattern: Formal governance structure with lead VC appearing on all federal filings while actual technical cofounder appears on none
- SOC2 Compliance During Peak Retaliation (evidence-131)
- Puzzle claims SOC2 certification - observation period language removed from site (previously showed Nov-Dec 2025)
- Vanta conflict: Ice skating event co-hosted with Vanta (SOC2 compliance provider) during observation period
- Observation period covered: bar complaint (Nov 24), CBA complaint (Nov 25), Wikipedia tampering (Nov 26-27), 3rd C&D (Nov 20), Deel partnership (Nov 20), coordinated surveillance (Orrick partner, Brunswick Group), business partner notifications (15+ accounting firms)
- Contradiction: Claims governance controls sufficient for SOC2 while simultaneously: attorney threatens federal whistleblower with police (4th time), CEO tampers with Wikipedia, no compliance review of CFPB ban despite customer financial data access
- SOC2 auditors review âtone at the topâ and ethical conduct - observation period documents whether formal controls prevented or failed to prevent systematic whistleblower suppression
- Sashaâs Wikipedia User Talk Page: Direct Lies to Administrators
- On his Wikipedia User talk page, Sasha told administrators directly: âThe CFPB / federal government never âbannedâ peopleâ (Nov 27, 05:55 UTC)
- Provably false: CFPB Stipulated Final Judgment explicitly states âpermanently restrained from⌠advertising, marketing, promoting, offering for sale, selling, or providing any extension of creditâ and âAssisting Othersâ prohibition
- Also claimed Netanyahu financial backing ânot true and not cited or sourcedâ despite James Petras March 2015 article directly naming âSasha Orloff and Jacob Rosenberg founders of Lendupâ (published 10 years ago, never disputed until 2025)
- When asked about COI as co-founder, deflected: âBut the company no longer existsâŚSo there is no direct or indirect compensationâ
- Result: Wikipedia administrator thanked him for âalerting Wikipedia to problematic editingâ (Nov 28, 00:47 UTC) - whistleblower blocked for posting federal court documents, Sashaâs false ânever banned peopleâ claim remains unchallenged
- Joonko: Fourth Kapor Capital Portfolio Fraud Pattern (WSJ Sept 2024, Calcalistech June 2025)
- Ilit Raz (CEO/Founder) charged by SEC with defrauding investors of $21M+ through inflated revenue, fake testimonials, forged bank statements, fabricated candidate database
- Positioned as âdiversity recruitingâ social justice mission
- Israeli Intelligence Unit 8200 background (7 years, 2003-2011)
- Admitted to fabricating data after investor confrontation (summer 2023)
- Company filed Chapter 11 bankruptcy (May 2024) after shutting down
- Delaware bankruptcy court approved $500K settlement to CEO who committed fraud (June 2025)
- Pattern identical to LendUp (CFPB ban), Puzzle (SEC complaints, photoshopped metrics), Daylight (lawsuit alleging false investor data, 5-month collapse)
- Kapor Capital pattern now spans four companies with systematic fraud indicators across 13+ years
- Wikipedia Admin Misled by Sashaâs False Claims
- November 26, 2025: ScottishFinnishRadish (Wikipedia admin with checkuser/oversight privileges) reverted whistleblowerâs edits claiming âThis is a bunch of self published blogs making claims about BLPsâ
- Admin was convinced by Sasha that federal court documents were unreliable
- Whistleblower acknowledges using hallucinated CFPB citation format (Nov 16:
"Order In the Matter of LendUp Loans, LLC and Sasha Orloff, File No. 2021-CFPB-0008"- 2021-CFPB-0008 is another CFPB rule)- Facts didnât change: actual CFPB enforcement is Stipulated Final Judgment Case No. 3:21-cv-06945-JSC permanently restraining Sasha through âofficers, agents, and all persons in active concertâ language
- Sasha used this technical citation error to claim entire CFPB ban was âfakeâ and âmade upâ
- Pattern: Deflect on technicalities (Petras âdidnât cite his sourceâ, citation format wrong) rather than deny substance
- Kimberly Morganâs âSuccessful Exitâ from Ahead Financials
- LinkedIn claims âSurpassed industry benchmarks for customer acquisition in 9 months with a successful exitâ
- Timeline: Dec 2020 launch â Apr 2022 exit
- Reality: May 2021 lavish campaign â Aug 2021 customer complaints (locked accounts/unpaid referrals) â Apr 2022 app stopped working
- âSuccessful exitâ = same month as $1.575M Rolling Loud fraud judgment
- 16-month overlap: served as both LendUp COO (Jan 2020 - Jun 2022) and Ahead Co-Founder/COO (Dec 2020 - Apr 2022) during CFPB shutdown
- After judgment, became COO at Beam administering $200M+ in public benefits to 300K families (June 2022)
- Pattern: extract, exit before consequences, move to next vulnerable population entity
- Hemant Tanejaâs âResponsible AIâ Theater
- November 14, 2023: Same day as Puzzleâs $30M emergency funding (5 months post-termination)
- Hemant unveiled âvoluntary Responsible AI commitmentsâ with Commerce Secretary Raimondo and 35+ VC firms (General Catalyst, XYZ VC, Felicis Ventures)
- Commitments require âtransparency and documentation,â ârisk & benefit forecasting,â âauditing and testingâ
- None applied to Puzzleâs CFPB-banned CEO accessing customer financial data and syncing with OpenAI
- Twitter reactions: âSpot the FTX investorsâ and âI liked some of these firms đ˘ RIPâ
- Performance of ethics while systematically violating the principles being performed on the exact same day
- ACTIVE CFPB BAN VIOLATION: Partner Rewards Program
- Puzzle operates public affiliate program promoting credit products (Brex, Ramp, Mercury, Every, Meow, Arc, Gusto Wallet payroll advances)
- Direct violation of CFPB Stipulated Final Judgment Section I.b (âreceiving any remuneration⌠from any person engaged in⌠providing any extension of creditâ) and Section I.c (âAssisting Others⌠performing marketing⌠servicesâ)
- Page offers âexclusive perksâ and âClaim offerâ buttons for 20+ partners including multiple credit card/lending companies
- Each partner has promotional description, specific bonus offers (Brex 40K points, Mercury $1K, Ramp $500, Gusto 12 months free)
- Pattern: Nov 26-27 Sasha surgically removes âAssisting Othersâ prohibition from Wikipedia while simultaneously operating affiliate program that violates âAssisting Othersâ prohibition
- Active ongoing violation happening RIGHT NOW on public website
- Nov 27
- HE 100% KNOWS HEâS BANNED: His sophisticated parsing of âcase caption vs order scopeâ proves he read the CFPB decree carefully enough to notice the technical distinction between whoâs named in the case caption (only LendUp Loans, LLC) and whoâs covered by the prohibitions (Sections II & V explicitly state âDefendant and its officers, agents, servants, employees, and attorneys, and all other persons in active concert or participation with themâ). Most damning: he specifically removed âAssisting others in any lending activitiesâ (Section I.c language) from Wikipedia - this prohibition covers advisory roles and investments in lending companies even if entity-only ban applied, directly covering his Mission Lane involvement and Theorem/Pagaya investments. This isnât confusion about federal enforcement language - this is deliberate cherry-picking by someone who understands legal documents well enough to make technical distinctions while ignoring operative prohibitions. He knows the ban covers him. Thatâs why he spent 12+ hours on Thanksgiving trying to rewrite Wikipedia to remove âofficers, agents, and all other persons in active concertâ language AND the âAssisting Othersâ prohibition. The willful misreading is consciousness of guilt.
- Wikipedia Evidence Tampering Documented: Sasha Orloff personally edited Wikipedia (Nov 26-27, 2025) to falsify CFPB order language; changed federal enforcement text from âDefendant and its officers, agents, servants, employees, and attorneys, and all other persons in active concert or participation with themâ to âbanning LendUp from issuing subsequent loansâ - systematically removing all language establishing ban covers him personally; removed âand permanent lending banâ from section header, changed âconsumer lending activitiesâ to âissuing subsequent loansâ, removed âAssisting others in any lending activitiesâ (Section I.c), deleted Section V data provisions (prohibiting use/disclosure of LendUp customer information - directly relevant to Puzzle accessing customer financial data), deleted Political connections section (Netanyahu backing), deleted Subsequent investments section (Theorem/Pagaya/Altman); made edits during Thanksgiving week starting 10:11 AM PT (18:11 UTC), continuing for 12+ hours until 10:20 PM PT (06:20 UTC) - escalating from surgical deletions to desperate late-night false claims about document contents; first public acknowledgment of whistleblower in 2.5 years; edit war resulted in page protection at 05:12 UTC - exactly 2 minutes after his final deletion attempt; timeline shows increasing desperation and compulsive behavior suggesting mental decompensation - no longer delegating to attorneys/PR but personally spending 12+ hours on holiday week editing Wikipedia, arguing with administrators, racing against protection; pattern demonstrates consciousness of guilt and loss of perspective about what battles can be won by suppression
- âSasha O.â obfuscation (evidence-129): Sasha changed profile name to âSasha O.â after Wikipedia edit war - pattern of obfuscation
- Wikipedia False Claims to Administrators
- Made four claims demonstrating willful misreading of primary sources:
- (1) âno people were namedâ - technically correct about case caption but deliberately ignores order covers âofficers, agents, and all other persons in active concertâ (includes him as former CEO)
- (2) âno ban of peopleâ when Sections II and V explicitly prohibit officers from consumer lending
- (3) Pagaya shares ânot related to LendUpâ when SEC filing documents continued consumer credit involvement
- (4) Petras article ânot sourcedâ when itâs published academic with 60+ books
- Pattern: technically correct about narrow literal reading while deliberately ignoring actual prohibitions and context
- Rolling Loud notification (evidence-123): Nov 19 notification â court docket activity Nov 21; 2 days after email about $1.575M judgment, UniCourt shows activity (case dormant since Dec 2023)
- Marvin Bing Blocking (Same Day)
- Marvin Bing (Fairfax Studios founder, named in Rolling Loud v. Ahead Financials lawsuit) blocked whistleblower within 57 minutes of post (Nov 26)
- Same day Sasha claimed on Wikipedia that lawsuit was âmade upâ
- Pattern: both parties suppress rather than refute
- If lawsuit fabricated, Marvin would defend rather than block
- 12-Year Wikipedia Control Pattern
- Article initially created with LendUp intern contributions (Laura Behrens Wu, Shippo founder who interned 2013)
- September 2018: user âTlvernonâ disclosed being âpaid by LendUp to revise and update this pageâ during fraud period (CFPB violations 2016, 2019, 2021)
- Tlvernon uploaded Sasha Orloff headshot (since deleted from Wikipedia)
- August 8, 2023 (3 days before first C&D): whistleblower documented Mission Lane contradictions on Wikipedia
- November 2025: Sasha personally removed 2+ years of whistleblower documentation while falsely claiming edits were âin the last two weeksâ
- Pattern: continuous Wikipedia narrative control from company creation â paid sanitization during fraud â monitoring/suppression over multiple years
- Ramp Engagement with Fraud Documentation (evidence-128)
- Rampâs official company account liked LinkedIn post documenting GCâs role in Puzzle fraud, Hemant Taneja orchestration claims, Deel partnership
- Post included: âHemant seems to think he can buy influence to embed fraudulent founders throughout his portfolioâ
- Like occurred during Thanksgiving week (same timeframe as Sashaâs Wikipedia tampering)
- Establishes Rampâs institutional awareness of fraud allegations, GC orchestration, CFPB ban
- Yet 2+ year Puzzle integration remains active
- Pattern: GC portfolio companies acknowledge fraud documentation but continue partnerships, suggesting GC influence prevents independent due diligence
- 2023 âPuzzle Financial Whistleblowerâ Tagline Evidence
- Archived LinkedIn profile snapshots confirm âPuzzle Financial whistleblowerâ was public tagline BEFORE August 11, 2023 first C&D from Lisa Bowman
- Creates documented proof attorney should have been on notice and had duty to investigate federal whistleblower status before threatening police action
- Strengthens California State Bar complaint (Case #25-O-30894) by eliminating any claim tagline was added retrospectively
- Archived evidence makes failure to investigate even more damning for bar ethics investigation
- Nov 25
- California Board of Accountancy Complaint (Case #A-2026-1047)
- Supporting documentation submitted in response to November 17, 2025 CBA request
- Complaint documents professional ethics violations by CPAs providing testimonials after notification of CEOâs CFPB permanent ban
- Primary defendants: Joe Faris (Accountalent), Matt Tait (Decimal), Nick Abouzeid (Rivet.tax), Burkland Associates, and 15+ accounting firms
- Pattern includes: quid pro quo arrangements (podcast platform for testimonials), active suppression of fraud warnings (4-minute comment deletions), strategic deployment of CPA endorsements during fraud exposure
- Coordinated Network Surveillance (evidence-115)
- Two distinct monitoring patterns showing coordinated crisis response:
- (1) Aria Kashefi (PARTNER at Orrick, Herrington & Sutcliffe LLP - same firm as Lisa M. Bowman under bar complaint Case #25-O-30894)
- Partner viewed profile November 24, 2025 SAME DAY as bar complaint filed
- Partner outranks Bowman who is âOf Counselâ
- Proves immediate firm-level awareness at partner level and likely emergency internal review
- Brunswick Group (crisis PR firm) viewed after bar complaint
- (2) Samantha Van Gent (Communications at General Catalyst) viewed after being publicly tagged in post about âRICO patterns, not NDAsâ
- Proves institutional monitoring when lead investor is publicly called out about RICO allegations
- Timestamps establish awareness for permanent federal record
- Burkland Associates Active Promotion
- CPA firm published LinkedIn post (approximately Nov 18-25) listing Puzzle as first âtrusted partnerâ
- 8-15 days after November 10 notification with CFPB enforcement summary
- CEO amplified post with âThe great migration has begunâ
- Demonstrates active conscious promotion rather than passive partnership continuation
- Deel Compliance Acknowledgment
- Deel Compliance Operations Team acknowledged receipt of November 20, 2025 notification (sent same day as Deel-Puzzle partnership announcement)
- Stated âOur team will review it and get back to you if any clarification is neededâ
- Acknowledgment occurred after toxic.systems was updated to include bar complaint (Case #25-O-30894), Brunswick Group/Orrick partner surveillance (evidence-115), CBA complaint (Case #A-2026-1047)
- Dec 11 update: Deel confirms continued active investigation (âtaking a little longer than expected, please sit tight. Rest assured we are working on itâ) - 21 days after initial notification
- Gusto Active Investigation (Case #40641059)
- Nov 28, 2025: Notification sent to [email protected], [email protected], [email protected]
- Dec 1, 2025: Gusto Customer Care (Christian) acknowledged, confirmed immediate escalation, assigned case number
- Dec 2, 2025: Follow-up confirmed âspecialized teamâ is âactively managing that investigationâ
- Dec 12, 2025, ~8 PM ET: Edward Kim (Co-founder and Head of Technology at Gusto) viewed whistleblower profile - demonstrates continued executive-level attention to ongoing documentation; while no final followup was received, this suggests investigation remains active at technical leadership level
- Strongest partner response: Unlike Deelâs initial passive acknowledgment (Nov 25), Gusto explicitly confirmed active investigation from the start; Deel later confirmed continued investigation (Dec 11)
- Kapor connection: Kapor Capital invested in both LendUp (during fraud) and Gusto; notification documented this pattern
- Data exposure: Gusto processes SSNs, bank accounts, salary, tax withholdingâintegration gives CFPB-banned CEO access to employee financial data
- Pattern: Profile view from Co-founder/Head of Technology (not just security/compliance team) indicates escalation to technical leadership for integration architecture review - consistent with data exposure concerns raised in notification
- Runway Security Acknowledgment
- Dec 1, 2025: Notification sent to [email protected] documenting Puzzle integration, failed âRunway toolâ history, and FP&A data exposure
- Dec 2, 2025, 7:18 PM: Kirill Klimuk (Head of Engineering) responded: âWe take data security and partner compliance seriously and will review the information youâve providedâ
- Data exposure: Runway-Puzzle integration exposes financial forecasting, cash flow projections, fundraising scenarios, strategic planning data
- Historical irony: Puzzleâs early versions included failed âRunway toolâ for financial planningânow integrating with actual Runway platform
- Ramp-Puzzle Integration
- GC backed BOTH companies when Aug 2023 integration launched
- Then deepened Ramp stake ($300M Nov 17, 3 days before Deel partnership)
- Deel COO Espionage
- Dan Westgarth implicated in Rippling lawsuit
- Dan worked at Revolut 2015-2019, Sasha was Revolut US board director 2019-2022
- Revolut removed Sasha from US board Jan 2022 (one month after CFPB ban became public Dec 2021)
- General Catalyst Influence Pattern Documented
- Deel announced April 30, 2025 that GC purchased $300M in Deel secondaries to become âanchor investorâ
- 7 months before Deel-Puzzle partnership (Nov 2025)
- Creates structural conflict: GC is anchor investor in Deel ($300M) AND lead investor in Puzzle (CFPB-banned CEO)
- If Deel Financial Crime review finds fraud pattern, GC orchestrated integration between their portfolio companies knowing about federal ban
- Quote from Deel: âWhat began as a seed investment at La Famiglia has grown into a business that aligns perfectly with the GC Famiglia ethosâ (Jeannette zu FĂźrstenberg, Managing Director GC)
- April 2025 timing looks like buying influence at portfolio company that would later need to approve partnership with GCâs lead portfolio company
- Timestamped awareness at GC anchor portfolio company
- Deel Compliance reviewed toxic.systems link containing active crisis management, multiple government complaints, and systematic suppression
- Review occurred before any continued partnership decision
- Documented in Employee Amplification as Damage Control section
- Awaiting substantive response
- Verbal Admission
- During Puzzle employment (2020-2023), Sasha verbally told employees he was ânot allowed to work in loans anymoreâ but never elaborated why
- Mentioned having ideas he âwished other people would doâ
- Proves consciousness of CFPB permanent ban while actively concealing it from public profiles, investors, partners, and media
- Casual admission to employees combined with zero public disclosure demonstrates deliberate concealment strategy
- Puzzle About page
- Hemant/Sophia featured alongside Sasha/John as if VCs are co-founders
- GCâs article titled âOur Creation of Puzzleâ states âBacked since 2019â (not 2021)
- Unusual VC control structure for supposed âstartupâ
- Nov 24
- California State Bar Complaint Filed (Case #25-O-30894)
- evidence-111: Official receipt from California State Bar Office of Chief Trial Counsel
- Attorney: Lisa M. Bowman (CA Bar #253843), Of Counsel Employment Law at Orrick, Herrington & Sutcliffe LLP
- Basis: California Rules of Professional Conduct Rule 3.10 (Threatening Criminal Prosecution) - attorney shall not threaten criminal charges to obtain advantage in civil dispute
- Pattern documented: 4 cease-and-desist letters over 27 months (3 sent, 1 prepared Dec 2023 never sent), all threatened police involvement for federally protected whistleblower speech
- Federal whistleblower retaliation: November 2025 C&Ds sent AFTER Lisa Bowman learned of 2+ years SEC whistleblower protection (established Aug 11, 2023; revealed Nov 11, 2025)
- Timeline in complaint: Aug 11, 2023 first C&D (1 hr 41 min after SEC filing, she didnât know) â Aug 11-14 I provided comprehensive fraud docs (never mentioned SEC) â Dec 20, 2023 prepared C&D never sent â Nov 11, 2025 second C&D (same day I revealed SEC protection publicly) â Nov 20, 2025 third C&D (9 days after learning protection)
- What constitutes âthreatâ escalated: documenting public records â notifying business partners â predicting career consequences
- Zero refutation: Never addressed underlying documented fraud (CFPB ban, $51M+ settlements, 5 SEC complaints, photoshopped metrics, Skolkovo FBI warning)
- Permanent government record: State Bar will investigate client direction (Did Puzzle approve police threats?), adequacy of attorneyâs due diligence (public âfintech whistleblowerâ tagline created duty to investigate; archived evidence confirms designation existed before first C&D), knowing retaliation after learning federal protection
- Professional consequences: Private/public reproval, suspension, or disbarment possible; investigation on record even if dismissed
- Strengthens all complaints: Creates official record of systematic retaliation for SEC, CFPB, FBI, whistleblower attorneys
- Consciousness of guilt: 4 legal threats, 0 refutations = suppression strategy, not legitimate legal defense
- This is Case #25-O-30894. This is official. This will have consequences.
- evidence-113: Public documentation of bar complaint filing (Twitter, Nov 24 3:17 PM) with quote tweet warning (Nov 23 5:05 PM); case confirmation received 5:40 PM (2 hrs 23 min after announcement); blocked by @sashaorloff, @dasha_shunina, and @puzzlefin but continued public posting
- evidence-112: Sashaâs Nov 24 1:00 PM public LinkedIn post announcing DC dinner with Brex/Navan teams (Dec 8), tagging Dasha Shunina (Skolkovo connections), posted 19 hrs after public warning, 2 hrs 17 min BEFORE bar complaint announcementâbusiness as usual despite blocking whistleblower: 5 SEC complaints, federal retaliation, FBI warnings, continued public posting as if no investigation exists
- evidence-114: Molly OâShea (Sourcery) promotes Palantir/Alex Karp interview âPresented by Brexâ (Nov 23 5:39 PM, originally Nov 11); her bio: âHUGE Fan @brexhqâ; network loop documented: Ross Fubini (Palantir advisor 15+ yrs + LendUp/Puzzle investor) â Brex (OpenAI partner) sponsors Palantir content â amplified to startup ecosystem
- Network coordination timeline: Nov 11 (Palantir video posted, same day as 2nd SEC complaint) â Nov 23 (reposted day before bar complaint) â Nov 24 (Sasha posts DC dinner 2 hrs before bar complaint announcement) â Dec 8 (scheduled DC dinner with data partners)
- What the timing proves: Business as usual, celebration, and network cross-promotion continue despite federal whistleblower investigation, bar complaint, documented retaliation, and $51M+ enforcement actions
- Women in Tech Russia: UN-Registered âRussian FederationâInternational Organizationâ
- Parent org: Women in Tech (French NGO) incorporated Oct 9, 2018 in Paris
- Founder: âTech Diplomatâ Ayumi Moore Aoki (official bio) describes herself as working âat intersection of technology and international relationsâânot grassroots advocacy but explicit âtech diplomacyâ infrastructure
- Founder institutional access: UNESCO advisory role, WEF Global Future Council, Tech Diplomacy Forum at UNESCO headquarters (2025), Forbes France 40 Women (2023, same year Dasha became Forbes contributor)
- Global scale: 60+ countries, 250,000+ members, UN Women/WEF partnerships, government partnerships including USA, France, Russia, Uzbekistan, Malaysia
- Russian chapter launch: December 12, 2019 in Saint Petersburg with 200+ attendees, Ayumi traveled from Paris to open chapter
- Institutional backing from day one: Microsoft Russia board member as speaker, HSE University, JetBrains as partners (14 months after French parent org incorporated)
- Rapid growth: 200+ launch attendees â 2000+ members by May 2020 (5 months)âinstitutional resources, not grassroots
- UN registration: WSIS 2021 submission as âRussian FederationâInternational Organizationâ (not French NGO chapter), timeline 2000-2050
- May 2020: Women in Tech Russia holds track at Skolkovo Startup Village (direct partnership with Dashaâs employer, FBI-warned entity)
- Institutional connections: Microsoft Russia, MegaFon (state-influenced telecom), Franco-Russian Chamber of Commerce and Industry, Skolkovo Womenâs Forum (State Duma, Federation Council integration)
- Western credibility: NASA scientist, NPR journalist used to legitimize entity with Russian government integration
- The overlap: Women in Tech Russia launched Dec 2019 (Dasha at Skolkovo 2016-2023) â May 2020 Skolkovo partnership â Dec 2022 Dasha launches Women Tech Meetup in U.S. (still at Skolkovo) â June 2023 leaves Skolkovo â Aug 2024 joins Puzzle
- What this proves: Organization explicitly designed as âtech diplomacyâ infrastructure (government-coordinated technology access), not grassroots advocacy co-opted by bad actors. Founder has UNESCO/WEF/government integration, Russian chapter partners with FBI-warned Skolkovo, same person (Dasha) deploys U.S. operation with Forbes/TechCrunch platforming and Puzzle financial data access
- Pattern: Government-coordinated technology access infrastructure operating across multiple countries (Russia, USA, others) with different state actors using platform for their own purposes
- May 31, 2023 Prophecy Email to VP of Engineering (Radha Shenoy)
- Email sent at 12:16 PM, hours after corporate card canceled (known termination signal)
- Declined vague âCatchupâ meeting, sent good faith warning to protect team
- Key predictions (all came true): âfizzle out before a Series B, or Sasha runs it to the ground until his ego snaps. Either way, there will be a lot of truth-bending to get what he wantsâ
- Timeline documented contemporaneously in email to therapist: CEO midnight LinkedIn stalking (May 30) â card cancellation (May 31 morning) â email to Radha (12:16 PM) â âlowest morale in company historyâ
- 100% prophecy accuracy: No Series B (2.5+ years later), documented layoffs (Dec 2022, May 2023), photoshopped metrics (Oct 2025), false credentials, 4 C&Ds, âresignationâ narrative control
- Clinical validation: Licensed therapist confirmed workplace gaslighting, not mental illness; I had been discussing toxic workplace with her for months; timeline is from my own contemporaneous documentation sent to her
- What it proves: Pattern recognition in real-time (not retrospective), good faith warning to leadership (tried to protect team), every prediction came true with documented receipts
- Jessica Lessin (The Information founder) + Sam Lessin (Slow Ventures GP) media/VC conflict
- Sam Lessin: Forbes Midas Seed List 2023 #12, Slow Ventures GP (raised $750M+), investor in Gusto (documented in Puzzle data network), Robinhood, Solana, Airtable ($11.7B), Pinterest
- Jessica Lessin: The Information founder/editor-in-chief (2013), ex-WSJ (8 years), launched The Information Accelerator (2017 incubator for news startups offering capital)
- Conflict: Sam listed as âintern at The Informationâ (his wifeâs company); Samâs portfolio company (Gusto) integrates with Puzzle; The Information platformed CEO (Nov 14, Dec 1, 2023) with custom photoshoot while Sam has financial interest in ecosystem
- Six whistleblower notifications (27+ months) ignored: Aug 11 2023, Dec 10/13/14/15, Nov 3 2025 â zero response
- Samâs Gusto investment creates direct financial interest in suppressing fraud investigation of Puzzle (data aggregation platform for ecosystem)
- Jessicaâs dual role (media founder + VC via Accelerator) mirrors network pattern of VC/media crossover conflicts
- QED Investors false public narrative (June 2018 - Jan 2019)
- June 21, 2018: Nigel Morris (Capital One co-founder) named LendUp Board Chair, Frank Rotman (QED co-founder) named Board Member - positioned 6 months before asset sale
- December 2018: Asset sale to Mission Lane (QED-backed entity) - $29M after $150M+ raised, $0 to shareholders, 2-day shareholder review period
- January 10, 2019: Frank Rotmanâs false public statements (3 weeks after fire sale):
- Claimed âtwo companies up for long-term successâ â LendUp permanently shut down 2 years later (Dec 2021)
- Claimed âfull growth potentialâ and âbetter positioned to serveâ â Fire sale gave $0 to shareholders
- Stated âintimately familiarâ with business â Board seat gave knowledge of CFPB violations (2016, 2018)
- Claimed âcracked the codeâ on âcomplex businessâ â Yes, on regulatory violations and deceptive marketing
- Pattern: Board member with fiduciary duty publicly lied about prospects 3 weeks after fire sale while having board-level knowledge of regulatory violations
- Added throughout document: Critical Timeline, Mission Lane Securities Fraud, Frank Rotman profile, QED Pipeline visualization, âWhy This Is Key Evidenceâ
- Sustained mutual support: Hooman Radfar (Collective) + Sasha Orloff (Puzzle) (evidence-107, 108, 109, 110)
- Hoomanâs Ando behavior: Recruited with âequity to line cooksâ pitch; said menu âtastes like dogshitâ to staff; wealth performance in first interactions; fired Black woman line cook shortly after shared Uber ride from launch party; âinterim CEOâ who signed dissolution documents; pinned tweet: âMy name means good thoughts, good words, good deedsââperformative values masking contempt; $110K salary (below market), $150 equity repurchase for 60K shares despite âUber acquisitionâ; dysfunctional engineering culture (custom app yet ended up writing scraping apps to integrate with Seamless/Grubhub due to low usage, no kitchen staff communication, wasteful free meals, employees thought basic coloring book easter egg was âdifferentiatorââdelusional focus on trivial features); protected toxic senior engineer who presented himself as boss when that was never the case, took credit for work, yelled, overengineered, bragged about Harvard, made sexist remarks, went to Uber
- July 11, 2023: Sasha congratulates Hooman on Collectiveâs fundraise (QED Investors participated); Hooman responds âThx man! Appreciate your supportâ (2 months post-termination)
- November 15-16, 2023: Hooman congratulates Sasha on Puzzleâs $30M funding round; Sasha photo shows XYZ mug (Ross Fubiniâs firm) + Puzzle shirt (5 months post-termination, 3 months post-SEC filing)
- Both aware of whistleblower: I told Sasha I knew Hooman from Ando; I called out Hooman on LinkedIn during documentation knowing they were connected to the same networks
- QED connection: QED invested in Collective (Hoomanâs company), served on LendUp board, invested in Mission Lane, invested in Credit Karma
- Pattern of mutual public celebration via QED network while whistleblower documentation active; both scrubbed failed companies from histories (Hooman/Ando, Sasha/LendUp); both exhibited performative values while exploiting vulnerable populations and protecting toxic workplace cultures (Hooman: fired Black woman, protected sexist engineer; Sasha: CFPB-banned for lying to consumers)
- Last observed interaction: November 2024; not aware if Hooman notified of specific whistleblower documentation
- Geopolitical alignment pattern (2015-2024)
- October 8, 2023: Sasha posts sunrise photo with Israeli flag emoji
- November 18, 2023: Sasha opposes United Educators of San Francisco ceasefire resolution
- Sam Altmanâs Israeli connections: IDF gas masks (2016), 2023 Israel meetings, invested in Apex (Israeli AI startup, former Unit 8200 members), December 2024 OpenAI-Anduril partnership (Anduril founder Palmer Luckey = self-described âradical Zionistâ)
- Network convergence: Sashaâs 2015 Netanyahu financial backing, Netanyahu-Altman call (June 6, 2023, 5 days post-termination), 10-year Theorem co-investment (Altman Family LLC + Sasha Orloff, 2014-2024), Ross Fubini & General Catalyst both invested in Anduril + LendUp/Puzzle
- Consumer fraud data â OpenAI â military tech pipeline fully documented
- Puzzleâs December 2019 privacy policy discovered (3 months after incorporation Sept 2019)
- ALL data extraction provisions already existed: âanonymized and aggregated data setsâŚfor other functions,â third-party sharing âwithout restriction,â DNT refusal, API/login credentials collection
- 6-year consistency (Dec 2019 - Dec 2025): Core provisions unchanged across all policy updates, proves systematic business model from founding
- Data extraction by design: Company built from day one (3 months after incorporation) as data aggregation infrastructure, not adapted for AI
- OpenAI integration activated 3.5-year-old framework: May 2023 features didnât require policy changesâlegal authorization existed since December 2019 founding
- Same LendUp playbook from day one: Sasha Orloff applied identical privacy framework (LendUp 2012-2021) to Puzzle at founding (Dec 2019), now targeting startup financial data instead of subprime consumer data
- Updated table and analysis to reflect December 2019 as earliest known policy (previously thought July 2022 was earliest)
- December 2023 isolation pattern documented
- One of only internal contacts between termination (May 31, 2023) and December 20, 2023 (and onward): colleagueâs concerned message about LinkedIn post (ânot wanting to live in a world with this much evilâ)
- Colleagueâs message framed through âmisinterpretationâ lens (âIâm sorry if this is all misinterpretedâ)âdemonstrates âwalking on eggshellsâ atmosphere
- CEO (Sasha) never reached out directly: Only one Slack message in May after aggravating meeting with Sasha and Radha (âIâll try to do better as a founder and leaderâ) + one voicemail offering money
- Chilling effect from dual August 11 C&Ds: Even genuine concern filtered through fear of âmisinterpretationâ
- Demonstrates surveillance infrastructure wasnât just monitoring speechâit was isolating a federally protected whistleblower from support network while preparing legal threats
- Federal whistleblower protection timeline clarified: First SEC complaint filed August 11, 2023, 2:15:26 PM EDT (Submission #16917-772-564-515), establishing protection under 15 U.S.C. § 78u-6
- I did NOT disclose this SEC filing to anyoneârevealed it when I filed second complaint November 11, 2025
- August 11, 2023, 3:56 PM: First C&D sent 1 hour 41 minutes after SEC filingâLisa M. Bowman didnât know about SEC filing specifically, but should have been on notice (I used âfintech whistleblowerâ as LinkedIn tagline leading up to August 11, creating duty to investigate potential federal whistleblower protection; archived evidence confirms this public designation existed before first C&D)
- August 11-14, 2023: Email responses to Bowman with fraud documentationâNEVER mentioned SEC filing
- December 2023 unsent C&D: Prepared without knowing about 4+ months of federal whistleblower protection
- November 11, 2025: Second SEC complaint revealed publiclyâNOW she knows
- November 11, 2025, 6:02 PM: Second C&D sent same day after learning of federal protection (2+ years protection)
- November 20, 2025: Third C&D sent 9 days after learning of federal protection
- Pattern: Unknowingly targeting federally protected activity for 2+ years, then knowingly escalating once informed
- November 2025 C&Ds (sent AFTER learning of federal protection) constitute potential federal whistleblower retaliation under 15 U.S.C. § 78u-6(h)(1)
- Nov 23
- Mission Lane C&D full publication (evidence-104, 105, 106)
- Christopher J. Forstner (Troutman Pepper Hamilton Sanders LLP, Richmond VA) sent 3-page cease-and-desist Aug 11, 2023
- Same day as Puzzle C&D from Lisa Bowman (Orrick) = dual coordination confession
- Mission Lane NEVER employed me - no employment relationship, no NDA, no contractual basis for demands
- Objected to Credit Karma â Mission Lane connection documentation (connection NOW VERIFIED: Credit Karma promotes Mission Lane 33.99% APR cards)
- Three âdefamatory statementsâ: asking if they âwhiteboard ways to steal from the poor,â calling them âanother pawn,â linking FTC settlement articles
- Demanded removal, full publication listing, permanent cessation; 10-day deadline
- Two separate companies, two separate law firms, same day = proves network coordination and consciousness of guilt
- August 2023 response to Lisa Bowman
- Five emails (Aug 11-14, 2023) to Lisa M. Bowman showing effective coercion and comprehensive fraud documentation
- âI will not write on this subject ever againâ = 27+ months silence achieved
- Lisa Bowman received detailed documentation of: LendUp violations, Mission Lane discrepancies, toxic workplace, misleading ârepeat foundersâ research study on careers page (specifically quoted and linked Aug 2023; page later updated to advertise â10-year exercise window on good termsâ after deleting my equity)
- Called out the 2006 research study citation 2+ years before documenting publicly again
- Documented âgolden parachuteâ vs âsabbaticalâ discrepancy, PR as âtool to reshape the past,â AI pivot instability
- She had all facts in August 2023 before sending two more C&Ds in November 2025
- Coerced apology under duress: ânever worked with lawyers,â âfeel foolish and frozen,â seeking counsel âonly to help respondâ
- Proves knowing mischaracterization of protected whistleblowing OR systematic inadequate due diligence
- The Information platforming (Aug 2023 - Nov 2025)
- November 14, 2023: Custom photoshoot article by Stephanie Palazzolo featuring CEO as AI startup thought leader
- December 1, 2023: Second article by Akash Pasricha on Puzzleâs board composition during OpenAI drama
- Six notification attempts across 27+ months: Aug 11 (golden parachute + first C&D), Dec 10 (narcissistic abuse documentation), Dec 13 (âWashington Postâ mention), Dec 14 (âI ask you one last timeâ), Dec 15 (video proof), Nov 3 2025 (final attempt with evidence summary)
- December 10-15, 2023: Five emails in 6 days to The Information + three to TechCrunch same period = coordinated media blitz
- December 20, 2023 (5-10 days after media blitz): Lisa M. Bowman prepared cease-and-desist letter (evidence-95, 96, 97) never sent but kept ready
- Legal team monitoring ALL media outreach across multiple outlets (TechCrunch + The Information Dec 10-15 â prepared C&D Dec 20)
- 27+ months of persistent notification (Aug 2023 - Nov 2025) with zero response or investigation
- Articles remain uncorrected; no disclosure of CFPB enforcement added despite six notification attempts
- Mission Lane Privacy Policy (current)
- Proves data extraction playbook wasnât shut down by CFPB, just transferred to acquiring company (Dec 2018 asset sale)
- Third-party data aggregation: âreceive from third partiesâŚcombine with our infoâ (identical to LendUp)
- Vague âbusiness purposesâ sharing (same as LendUpâs âanalyzing our businessâ)
- Enhanced surveillance beyond LendUp: Biometric (selfies), network identity (third-party payersâ driverâs licenses/bank statements)
- âDoes not sellâ disclaimer (narrow definition) silent on âsharingâ for âanalyticsâ/âresearchâ (Puzzle/Brex model)
- Same QED/Capital One pipeline (Nigel Morris, Holdaway, Black) ensures operational continuity
- Pattern active TODAY (2024-2025): BBB 1.26/5 stars, federal FCRA lawsuits, payment manipulation, credit fraud
- Brex Privacy Policy (effective Apr 12, 2024)
- Documents legal framework for OpenAI partnership announced March 2023 (âmillions of transactionsâ per Brad Lightcap, OpenAI COO)
- Comprehensive âLinked Dataâ collection from third-party integrations including accounting systems (Puzzle), banks, other financial services
- Explicit âde-identified or aggregated dataâŚwithout restrictionâ provisions = no meaningful oversight
- Refuses Do Not Track signals (identical to LendUp/Puzzle)
- Confirms bidirectional data flow: Brex receives FROM Puzzle (accounting integration) + Brex sends TO OpenAI (documented partnership)
- Combined with Puzzleâs OpenAI API sync (May 2023): startup financial data flows systematically from accounting â expenses â AI training
- Deel Privacy Policy (effective May 6, 2025)
- YC W19 + General Catalyst anchor investor; integrates with Puzzle (announced Nov 20, 2025)
- Explicit AI development: âdevelop new products and features for our Services which may include the use of AIâ
- Collects comprehensive employment data: government IDs, financial accounts, biometric via facial recognition, professional history
- Academic research partnerships: shares aggregated salary data with institutions for âcompensation benchmarkingâ and research
- US company with EU-only data storage; no Do Not Track statement
- Gusto Privacy Policy (effective Jul 11, 2025)
- YC W12 + Kapor portfolio; integrates with Puzzle
- Explicit AI development: identical language to Deel
- Collects comprehensive HR/payroll: SSN, demographics, insurance, biometric, session recording technology
- Academic research partnerships with aggregated data (more restrictive than Deel)
- CRITICAL DIFFERENCE: Honors Global Privacy Control (GPC) = only company in network offering user tracking control
- Unlike LendUp/Puzzle/Brex who explicitly refuse Do Not Track
- Complete network privacy pattern table
- Six-company analysis: LendUp â Mission Lane (asset acquisition, pattern continuity) â Puzzle â Brex + Deel + Gusto
- All authorize aggregated data sharing and third-party analytics
- Three explicitly state AI development use (Puzzle, Deel, Gusto)
- Two create academic research partnerships (Deel, Gusto)
- Systematic privacy protection refusal (except Gusto honors GPC)
- Mission Lane proves CFPB enforcement didnât stop pattern: Enhanced data collection (biometric + network identity) beyond LendUpâs scope
- Complete data pipeline documented: Payroll (Deel/Gusto) + Expenses (Brex) + Banking â Puzzle (ultimate aggregate) â OpenAI + Academic Research
- Same CEO (LendUp/Puzzle), same investors (YC/GC/Kapor), same QED/Capital One network (Mission Lane), same privacy playbook across 13 years
- Mission Lane exhibits LendUpâs pattern TODAY
- Not historical - fraud is ACTIVE and ONGOING through Mission Lane (2024-2025)
- Pattern match table: 10/10 LendUp patterns currently operating through Mission Lane
- Predatory APRs (33.99% targeting credit score 604), payment manipulation (14-day delays), interest fraud (variable to 36% max), credit reporting fraud (101% utilization when 25%)
- Enhanced data harvesting: biometric (selfies), network identity (third-party payersâ IDs) - going beyond what LendUp was federally banned from doing
- Same QED/Capital One pipeline (Holdaway, Black both Capital One executives; Nigel Morris QED founder)
- Credit Karma â Mission Lane funnel active (497,425 FTC victims â 33.99% APR cards)
- Federal FCRA lawsuits (2023), BBB fraud documentation (1.26/5 stars, systematic consumer harm)
- Two layoffs (2023), toxic workplace Glassdoor reviews (lack of transparency, favoritism)
- Pattern wasnât shut down, it was scaled through corporate layering to evade CFPB ban
- Nov 22
- Meow integration
- QED Investors portfolio company; Series A July 18, 2022 ($22M led by Tiger Global with QED participation)
- Integrates with Puzzle (announced June 25, 2025)
- Brandon Arvanaghi (CEO): Forbes 30 Under 30 Finance 2024 + Forbes BrandVoice paid Samsung partnership (promotional video)
- Another data pipeline: Meow banking â Puzzle â OpenAI
- Forbes systematic QED network platforming: Credit Karma (#235 âBest Brands for Valueâ), Nigel Morris (Midas List #90), Brandon Arvanaghi (30 Under 30 + paid Samsung promo)
- All while Forbes suppresses Puzzle fraud investigation and other QED entity documentation
- Puzzle Privacy Policy (Dec 19, 2025)
- Codifies data extraction infrastructure
- Unrestricted âanonymized and aggregatedâ sharing with âtrusted business partnersâ for undefined âother functionsâ
- Third parties can combine data beyond Puzzleâs control
- Refuses Do Not Track signals
- LendUp Privacy Policy comparison (Aug 2021)
- Same CEO, identical playbook across 13 years
- Both companies authorized selling/sharing customer financial data
- Both refused Do Not Track
- Both disclaimed control over third-party use
- Raises question: who was LendUp selling subprime consumer data to (2012-2021)?
- LTSE conscious enablement
- Eric Ries (LTSE founder) personally platformed CFPB-banned CEO on podcast
- Published article positioning Sasha as authority on âstartup accountingâ and âintentional capital allocationâ despite $40M CFPB restitution
- LTSE partnership integration (Jan 2021) now scrubbed (
puzzle.io/ltsereturns 404)- Used partnership to inflate transaction metrics for board meetings, then scrubbed after extraction
- Ross Fubini expansion
- XYZ Venture Capital founder ($1.2B AUM)
- Village Global cofounder (2017-2020 with Erik Torenberg)
- Palantir advisor since 2010 (15+ years)
- Early Anduril investor ($28B valuation, General Catalyst also investor)
- LinkedIn STILL lists LendUp as active investment (âApr 2012 - Present ¡ 13 yrs 8 mosâ) calling it âone of the most important FinTech companies in the worldâ despite CFPB permanent ban
- Forbes Midas List 2025 #88
- Marvin Bing
- Director of Art, Amnesty International + NAACP member
- Operated $1.575M fraud shell company network (Fairfax Studios Inc. + Thirty Two West LLC) with Anuradha Shultes
- Human rights credentials weaponized for fraud
- Nov 21
- Resume fraud intensification (evidence-98, 99, 100, 101)
- CEO updated LinkedIn AGAIN (Nov 2025), doubling down on backdated Mission Lane founding to 2014 (company incorporated Dec 2018)
- Evidence-100: Photographic proof from 2016 TechCrunch article shows CEO holding âL Cardâ with LendUp branding (not Mission Lane), wearing LendUp shirt; proves card was LendUp product during years he claims as âMission Lane CEOâ
- Evidence-101: TEDx talk screenshot (2:43) shows dedicated âNobel Peace Prize 2006â slide featuring Muhammad Yunus; mentioned twice in first 3 minutes
- Nobel Peace Prize credential inflation: 20+ year pattern documented (2002-2025: Grameen Foundation volunteer â 2013 TEDx dedicated slide â 2025 LinkedIn resume explicitly mentions âhis Nobel Peace Prizeâ)
- Claims âsaved customers hundreds of millionsâ despite CFPB shutdown for ârepeatedly lying and illegally cheating its customersâ
- Reveals advisor role ended Sept 2019, same month Puzzle incorporated (immediate transition, âsabbaticalâ was cover for next company formation)
- Insights Servicing fraud analysis
- Expanded section with âWhy this is securities fraudâ breakdown
- Blake Byers triple-dipping: Google Ventures partner (public investor) + Insights Servicing Director (undisclosed) + profited from asset sale (both buyer and seller)
- Special purpose vehicle: 100 authorized shares vs LendUpâs 372M shares = fraud infrastructure
- Never disclosed to shareholders: CEO controlled entity using LendUp address/email, shareholders had no idea it existed
- Coordinated abandonment: Both Insights Servicing and LendUp Global became tax delinquent March 2023 (same month), dissolved after serving purpose
- Likely purposes: asset parking, data repository outside CFPB scrutiny, related-party transactions off books
- Unsent December 2023 C&D revealed (evidence-95, 96, 97)
- Lisa M. Bowman prepared C&D triggered by LinkedIn posts about VC/Israel connections (General Catalyst) but never sent
- Kept as pre-prepared intimidation infrastructure; demonstrates systematic surveillance nearly 2 years before SEC complaints
- Same attorney across all C&Ds (Aug 2023, Nov 2025, Nov 2025, plus unsent Dec 2023)
- Daylight fraud
- Kapor portfolio company collapsed 5 months after Series A
- Lawsuit alleges CEO presented FALSE DATA TO INVESTORS + whistleblower retaliation + toxic workplace
- Establishes Kapor pattern across LendUp/Puzzle/Daylight (all targeted vulnerable populations with progressive branding)
- Third C&D from Lisa M. Bowman
- Same attorney sent all three (Aug 11 2023, Nov 11 2025, Nov 20 2025)
- 56-minute response (6:55 PM comment â 7:51 PM C&D)
- Characterizes deleted career prediction as âsafety threatâ; all three C&Ds threatened police but what she calls âthreateningâ escalates
- a16z Studios podcast
- Dan Westgarth (Deel COO) on Tech Finance promoting Puzzle-Deel integration
- 10 days after 4th SEC complaint, same day as 3rd C&D
- a16z conscious enablement continues despite 5 SEC complaints, CFPB ban, $51M+ enforcement
- Deel partnership announcement (evidence-90) - damage control pattern
- Posted within days of Skolkovo documentation published
- 7 employee reposts, 22 likes within 2 hours (23 likes after 3 hours)
- Employee coordination as performative loyalty after major documentation drops
- Deel leadership notified (Dan Westgarth, COO) same day via email: CFPB ban, photoshopped metrics, federal record
- Payroll integration = another data pipeline expansion (employee financial data)
- Data colonialism framework added to central thesis
- Grounds extraction pattern in established critical theory
- Names power dynamics explicitly
- Connects to historical colonialism
- Emphasizes voluntary consent through progressive branding
- Documents geopolitical dimension (Netanyahu-Altman coordination)
- YC network protection effect
- How YC provides infrastructure without investment (plausible deniability, no paper trail, access worth more than capital)
- Altman Family LLC + YC W2014 LLC + Sasha Orloff = Theorem Technology stockholders (2014-2024)
- FTC Credit Karma dark patterns details
- A/B testing documented, conscious deception
- Sept 2022 FTC hit â Feb 2023 Mission Lane layoffs (workers paid the price)
- $6.03/victim for systematic deception
- Puzzle Financial data corrected
- $171,365 hosting vs $52.68 revenue ratio corrected to 3,252:1 (from evidence-77.csv)
- $312 = subscription revenue, $2,043.98 (2023) = uncategorized revenue
- Dasha âsoft-landing programsâ parallel + extended timeline
- Boston New Technology interview (Dec 2023) documents âleading soft-landing programs attracting high-tech startups from all over the worldâ
- Identical mission/terminology to Skolkovoâs FBI-warned foreign company recruitment
- Reveals she joined Women in TechÂŽ Global USA management âthree years agoâ (2020-2021) = 2.5+ years before leaving Skolkovo (June 2023)
- Extended overlap demonstrates systematic infrastructure development (embed â parallel brand â layer platforms â monetize)
- Women in TechÂŽ Global contacted via form regarding Skolkovo ties and 2.5+ year overlap
- Unlabeled growth graph corrected
- Changed from Twitter to LinkedIn reference
- Original tweet Dec 24, 2024, reposted to LinkedIn ~Jan 2025
- Posted during period of minimal revenue ($52.68 total)
- Netanyahu funding clarified
- Sasha Orloff funded Netanyahu (not backed by Netanyahu)
- March 2015, 1 year BEFORE first CFPB violation
- James Petras article: âProminent among Netanyahuâs financial backersâŚSasha Orloff and Jacob Rosenbergâ
- Kinly/Ahead infrastructure (evidence-91)
- Account statement (June 2022) proves âacquisitionâ was rebrand
- Same address: 1750 Broadway Suite 300, Oakland
- Same phone: 1-833-33-AHEAD
- Same email: [email protected]
- TechCrunch clarification: hosted Women Tech Meetup at conferences (Oct 2024, Oct 2025); never made statement despite 27+ months notification
- Ensures accuracy: not claiming Nov 20, 2025 WTM event
- Emphasizes TechCrunchâs sustained silence after being notified with FBI warning (July-Aug 2023)
- December 2023 Unsent C&D (evidence-95, 96, 97)
- Lisa M. Bowman prepared C&D triggered by LinkedIn posts about VC/Israel connections (General Catalyst) but never sent
- Kept as pre-prepared intimidation infrastructure; demonstrates systematic surveillance nearly 2 years before SEC complaints
- Proves monitoring of protected speech about network connections, not just fraud
- Same attorney across all C&Ds; shows calculated deployment of legal threats
- Third Cease-and-Desist (Nov 20, 2025, evening)
- Lisa M. Bowman (Of Counsel, Employment Law, Orrick) sends third C&D (all three sent from same attorney: Aug 11 2023, Nov 11 2025, Nov 20 2025)
- Timeline: 6:38 PM post â 6:55 PM âlast daysâ comment â 7:02 PM Dasha views profile â 7:51 PM C&D received (56-minute response)
- Characterizes LinkedIn comment about career consequences (âenjoy your last days in the tech industryâ) as âsafety threatâ
- Comment subsequently deleted but documented; refers to career end from fraud exposure, not violence
- Threatens police notification for protected whistleblower speech about career predictions
- Third escalation pattern: All three C&Ds threatened police; what escalated is what they characterize as âthreateningâ (Aug 2023: documenting records â Nov 11: partner notifications â Nov 20: career predictions)
- Raises legal malpractice questions: What information is Sasha providing to attorney Bowman?
- Evidence: evidence-92 (Bowman C&D), evidence-93 (original post), evidence-94 (follow-up comments showing deleted âlast daysâ comment)
- Bowman requesting attorney contact; pending with whistleblower attorneys (Phillips & Cohen)
- Updated totals: $51M+ settlements/judgments (from $44M); 5 SEC complaints (from 4)
- Added formal breakdown of all CFPB/FTC/court enforcement actions
- LendUp CFPB: $6.3M (2016) + $500K (2020) + $40M (2021) = $46.8M
- Credit Karma FTC: $3M (2022)
- Ahead/Rolling Loud judgment: $1.575M (2022)
- Nov 19
- Fourth SEC Whistleblower Complaint Filed (#17635-381-418-374) - Systematic extraction infrastructure thesis with new evidence:
- Netanyahu-Altman call (June 5, 2023, 5 days post-termination, evidence-89) documenting active Israeli PM-OpenAI CEO relationship
- FTC/Credit Karma dark patterns - A/B testing to optimize deception, 1/3 of âpre-approvedâ denied/credit damaged, $6.03/victim penalty; correlation to Mission Lane layoffs (Sept 2022 â Feb 2023)
- Data aggregation infrastructure: Puzzle as ultimate aggregate (accounting software); Brex/Deel/Gusto data flows INTO Puzzle; both Puzzle and Brex have independent OpenAI partnerships (Brex-OpenAI confirmed March 2023); General Catalyst portfolio coordination (Hemant Taneja)
- Two banned LendUp CEOs following identical playbook (Sasha Orloff â Puzzle, Anu Shultes â DashFi/Ahead)
- Technical architecture evidence from engineering role
- Coordinated investor response pattern; AI training data provenance questions; competitive implications
- Supplemental to previous complaints establishing transformation from isolated fraud to coordinated infrastructure with geopolitical implications
- Nov 18 (Part 2)
- Marc Andreessen CFPB attacks (Joe Rogan Nov 26, 2024) - a16z investor attacking agency that shut down LendUp
- Brex/Gusto data infrastructure - Sept 23, 2025 technical integration (not marketing), Brex built 20 months post-Israel office closure
- Toxic workplace pattern - Glassdoor evidence across LendUp/Mission Lane/Puzzle: poverty wages ($16-18.35/hr capped), call center exploitation, âPTSDâ from 2023 layoffs, Great Place to Work survey excluded hourly staff
- ODF platforming Sept 2021 9 months post-ban
- Layered DEI theater (evidence-85)
- Kapor scrubbing LendUp 5 months post-ban (evidence-83)
- Navan/a16z dinner (Dec 8 DC)
- Nov 18
- Puzzle careers page academic laundering (March 2024)
- Regulatory Recommendations added
- What You Can Do added
- Nov 17
- CFPB Section V data restrictions
- Operational security
- TechCrunch/WTM 4 conferences
- Unlabeled growth graph (tweet Dec 24 2024, LinkedIn Jan 2025) - no Y-axis numbers
- Nov 16
- Capital One connection (Nigel Morris QED founder)
- Pagaya/Theorem coordination
- Scrubbing pattern
- Lightspeed enablement
- OpenAI integration
- Austen Allred/BloomTech
- evidence-71/72/73/74
- Nov 15
- Dasha infrastructure (Skolkovo 2016-2023)
- QED double-dipping
- Netanyahu backing (March 2015)
- YC co-investment
- General Catalyst
- Fraud Graph expanded
- Nov 14
- Rolling Loud judgment
- usage guide
- Nov 13
- Forbes/Dasha conflict
- Mission Lane C&D
- Credit Karma funnel
- Nov 12
- Nov 11
- 4 SEC complaints
- same-day C&D retaliation
- Nov 2-10
Mutual Awareness and Accountability
All parties have been notified and are mutually aware. This documentation represents 27+ months of transparent notification, evidence sharing, and opportunities to respond. No one documented here can claim ignorance.
Timeline of Contact
- August 5, 2023: Y Combinator (press@, info@, Michael Seibel directly)
- August 2-10, 2023: Hacker News posts with primary source documentation
- August 11, 2023: Dual cease-and-desist letters received (Puzzle Financial, Mission Lane)
- January 19, 2024: On Deck CEO Julian Weisser (two-part email, 2:38 PM and 2:43 PM)
- July-August 2023: TechCrunch (Connie Loizos, [email protected], David Jeans) notified with comprehensive documentation of FBI warning regarding Skolkovo Foundation; TechCrunch has never made a statement but has hosted Women Tech Meetup (Dasha Shuninaâs operation) at multiple conferences (documented: Oct 2024, Oct 2025)
- August 11, 2023 - November 3, 2025: The Information notified six times across 27+ months: (1) Aug 11, 2023 with golden parachute doc + first C&D; (2) Dec 10, 2023 comprehensive narcissistic abuse documentation; (3) Dec 13, 2023 âWashington Post and Whistleblower Aidâ mention; (4) Dec 14, 2023 âI ask you one last timeâ after two platforming articles (Nov 14 custom photoshoot, Dec 1 board governance); (5) Dec 15, 2023 video proof; (6) Nov 3, 2025 final attempt with evidence summary; legal team prepared C&D after Dec media blitz (Dec 20, never sent but kept ready); zero response or investigation across 27+ months despite six notifications
- September 23, 2025: Brex launches major technical integration with Puzzle (âone-click accounting setupâ) - built 20 months after closing Israel R&D center (January 2024, 282 employees)
- November 1, 2025: Brex executives notified (LinkedIn: Jason Mok VP Partnerships, Anshul Shah, NicolĂĄs Carey) of photoshopped metrics and cap table manipulation
- November 4, 2025: CEO posts video content with Jason Mok discussing investor partnerships - continued promotion 3 days after explicit notification
- November 4-9, 2025: Public documentation at toxic.systems with link shared to all entities
- November 9, 2025: Brex executives notified again (email) of ongoing fraud
- November 9, 2025: CPA.com conference organizers notified (Joe Faris CPA, Charles Crabtree VP) - Puzzle is official partner alongside Brex for âAI + Accountingâ event despite CFPB ban being public record
- November 11, 2025: SEC whistleblower complaints filed (four submissions, 19 documents)
- November 11, 2025: Same-day cease-and-desist retaliation (6:02 PM, threatening criminal prosecution)
- November 19, 2025: Fourth SEC whistleblower complaint (#17635-381-418-374) - Systematic extraction infrastructure thesis: Puzzle as ultimate aggregate (accounting software = all financial data); Brex/Deel/Gusto data flows INTO Puzzle; both Puzzle and Brex have independent OpenAI partnerships (Brex-OpenAI March 2023 confirmed, Puzzle-OpenAI AI features); General Catalyst portfolio coordination (Hemant Taneja); Netanyahu-Altman call (June 5, 2023, 5 days post-termination, evidence-89) demonstrating Israeli PM-OpenAI CEO relationship; two banned LendUp CEOs (Sasha Orloff â Puzzle, Anu Shultes â DashFi/Ahead) following identical playbook; technical architecture evidence from engineering role; competitive implications for AI industry
- November 20, 2025: Deel partnership announcement (days after Skolkovo documentation published); Dan Westgarth (COO) notified via email of CFPB ban and photoshopped metrics; 7 employee reposts, 24 likes within 3 hours = coordinated amplification as damage control
- November 20, 2025 (Evening): Third cease-and-desist received from Lisa M. Bowman (Orrick Employment Law); 56-minute response timeline (6:38 PM Women Tech Meetup callout post â 6:55 PM âenjoy your last daysâ comment â 7:02 PM Dasha views profile â 7:51 PM C&D received); characterizes deleted LinkedIn comment about career consequences as âsafety threatâ requiring police notification; comment referred to career end from documented fraud exposure, not violence; third escalation in legal intimidation patternâall three sent C&Ds threatened police, but what they characterize as âthreateningâ has escalated (August 11, 2023: documenting public records, November 11, 2025: partner notifications, November 20, 2025: career predictions); December 20, 2023 C&D prepared but never sent (evidence-95, 96, 97), triggered by LinkedIn posts about VC/Israel connections; kept as pre-prepared intimidation infrastructure; demonstrates systematic surveillance and calculated deployment of legal threats
They Know About Each Other
This documentation connects: CFPB enforcement (LendUp), Asset Sale documents (Mission Lane), Photoshopped metrics (ActualQuickBooks/Puzzle), Forbes conflicts (Dasha Shunina, Hemant Taneja Midas List #8), General Catalyst portfolio integration (Puzzle lead investor, Deel anchor investor $300M, Ramp investor March+Nov 2025, Gusto board member), Y Combinator network (Deel W19, Brex W17, Theorem W14 co-investor), YC platforming (Michael Seibel, Garry Tan), ODF endorsement (Julian Weisser âPuzzle shirtâ comment), CPA.com partnership, Brex technical integration (Sept 2025), Ramp technical integration (Aug 2023, 2+ years active), Deel partnership (Nov 2025) with COO under corporate espionage lawsuit (Dan Westgarthâs wifeâs Revolut account allegedly laundered espionage payment; Dan/Sasha both worked at Revolut at different times; Revolut removed Sasha from US board Jan 2022, one month after CFPB ban became public - showing even Revolut recognized ban disqualifies advisory roles), Decimal accounting partnership, a16z (acquired Turpentine podcast platform April 2025, Deel Series E Oct 2025), TechCrunch hosting Women Tech Meetup (Skolkovo operation) at multiple recent conferences (Oct 2024, Oct 2025), Media suppression (TechCrunch 27+ months silence, The Information notified Dec 14 2023 after custom photoshoot articles, no statement or investigation from either).
Each entity is now aware that others are documented:
- Y Combinator knows On Deck was notified
- On Deck knows Y Combinator was notified
- TechCrunch knows both were notified; has hosted Women Tech Meetup (Dashaâs Skolkovo operation) at multiple recent conferences (Oct 2024, Oct 2025) despite FBI warning documentation; has never made a statement
- The Information notified six times across 27+ months (Aug 11 2023, Dec 10/13/14/15, Nov 3 2025) including âI ask you one last timeâ (Dec 14) and âWashington Postâ mention (Dec 13); legal team prepared C&D after media blitz (Dec 20, never sent); zero response across 27+ months
- Brex built technical integration 6 weeks before explicit notification (Nov 1), continued promotion 3 days later (Nov 4)
- Ramp (GC portfolio since 2021) notified Nov 25 of existing Aug 2023 Puzzle integration (2+ years active); GC was already backing BOTH companies when integration launched = GC orchestrated integration; GC then deepened stake $150M March 2025, $300M Nov 2025, 3 days before Deel-Puzzle partnership = systematic portfolio coordination
- Deel (YC W19, GC anchor investor $300M Apr 2025) leadership notified Nov 20, partnership announced same day = GC portfolio integration, not damage control; Deel COO Dan Westgarth personally implicated in Rippling corporate espionage lawsuit (wifeâs Revolut account allegedly laundered $6K payment to Rippling spy); Dan/Sasha both worked at Revolut (Dan 2015-2019, Sasha board 2019-2022) = connection through same company; Revolut removed Sasha from US board Jan 2022 (one month after CFPB ban became public Dec 2021) = even Revolut recognized CFPB ban disqualifies advisory roles
- Decimal (Matt Tait, CEO/accounting partner) notified Nov 11, 2025; viewed LinkedIn profile, continues platforming despite fraud documentation
- CPA.com partnering with Puzzle for official conference alongside Brex despite CFPB ban being public record since December 2021
- Forbes knows its conflicts are documented (contributor employed by subject company)
- General Catalyst knows portfolio conflicts and Israeli pledge deletion are documented
- CEO knows federal complaints cite all connected entities
- Legal counsel (Orrick) knows retaliation is documented to SEC within hours
Response Pattern: Silence, Suppression, Celebration, Retaliation
No entity requested clarification, offered accountability measures, or acknowledged the pattern. Documented responses:
- Hacker News posts marked âkilledâ
- TechCrunch 27+ months silence despite initial contact
- On Deck âTop 2025 Companyâ designation one day after SEC complaints
- Y Combinator continued customer amplification
- Warning comment on Puzzleâs CPA conference post deleted in 4 minutes
- Deel partnership amplification (7 employee reposts, 24 likes in 3 hours) same day as notification
- Decimal (accounting partner) viewed profile, continues platforming after notification
- Second C&D threatening criminal prosecution same day as federal whistleblower complaint (November 11, 2025, like first C&D also threatened workplace violence/police)
- Third C&D from Lisa M. Bowman characterizing LinkedIn career prediction as âsafety threatâ requiring police notification (November 20, 2025, 56 min after comment); all three sent C&Ds threatened police but definition of âthreatâ expands: documenting records â partner notifications â career predictions
- December 20, 2023 C&D prepared but never sent (evidence-95, 96, 97), triggered by LinkedIn posts about VC/Israel connections (General Catalyst); kept as pre-prepared intimidation infrastructure nearly 2 years before SEC complaints; demonstrates systematic surveillance and calculated deployment of legal threats
The pattern demonstrates conscious enablement with full knowledge of the documented evidence.
November-December 2025: Post-Notification Escalation
After 27+ months of documented notification, the response shifted from silence to active escalation. This section chronicles the unhinged behavior during the weeks following the SEC complaints and legal filings.
Timeline of escalation:
| Date | Event | Evidence |
|---|---|---|
| Nov 11 | SEC #17628 (3:33 AM) + #17629 (6:32 PM) + update to #16917 | SEC Complaints |
| Nov 11 | Same-day C&D retaliation (6:02 PM) | C&D Timeline |
| Nov 12 | ODF âTop 2025 Companyâ designation (1 day after SEC) | On Deck |
| Nov 13 | SEC #17630 (Credit Karma/Mission Lane supplemental) | SEC Complaints |
| Nov 19 | SEC #17635 (Systematic extraction infrastructure thesis) | SEC Complaints |
| Nov 19 | Antler SF âLunch & Learnâ platforming | Antler |
| Nov 20 | Third C&D with police threats (56 min response) | C&D Timeline |
| Nov 20 | Deel partnership announced same day | Deel |
| Nov 20 | SOC2 observation period published | SOC2 |
| Nov 24 | California State Bar complaint filed | Bar Complaint |
| Nov 25 | California Board of Accountancy complaint | CBA Complaint |
| Nov 26-27 | Wikipedia meltdown: 13+ hours Thanksgiving | Wikipedia Edit War |
| Dec 1 | âCrisis Mondayâ: Ramp calculator, Dasha YouTube, Patricia hired | Crisis Monday |
| Dec 2 | âReal Leadershipâ tweet | Real Leadership |
| Dec 2 | SOC2 observation period language removed | SOC2 |
| Dec 2 | Gusto confirms active investigation (Case #40641059) | Gusto Investigation |
| Dec 2 | Runway security acknowledges, will review | Kirill Klimuk (Head of Engineering) |
| Dec 3 | Matt Tait blocks after retag | Real Leadership |
| Dec 3 | Nigel Morris (QED) views profile at 2:22am | QED Surveillance |
| Dec 3 | Sina, John Harrington, Dasha, Marissa Mata block after callouts | LinkedIn post comments |
| Dec 3 | Anshul Shah (Brex) untags; Dasha Shunina untags â blocks | Same pattern as Matt Tait |
| Dec 3 | Nick Abouzeid (Rivet CEO) views profile 4:28pm after tag | XYZ Capital common investor; notified Nov 10; featured on Turpentine Nov 13 |
| Dec 3 | LinkedIn spree: Turpentine ep, DCPA, Antler, Luke Frye, YC | Business as usual performance |
| Dec 4 | âChatGPT and 2026 planningâ post; Jennifer likes | Family-unit amplification continues |
| Dec 4 | Naveen blocks; mass employee callouts | Dec 4 Escalation |
| Dec 4 | AI transparency blog + LinkedIn quote | Normalcy performance while concealing CFPB ban |
| Dec 4 | Twitter/X also drops emojis from name | Both platforms now âPuzzleâ without đ§Šđ |
The Wikipedia Meltdown (November 26-27, 2025)
The centerpiece of the post-notification crisis. Sasha Orloff personally spent 13+ hours on Thanksgiving week editing Wikipedia to remove CFPB fraud documentation.
Key evidence:
- First public acknowledgment in 2.5 years - After blocking me on LinkedIn and coordinating suppression in silence, he breaks 2.5 years of silence to personally argue on Wikipedia
- False claims to administrators - Told Wikipedia âThe CFPB never banned anyone from doing anythingâ and âmade up lawsuitsâ despite all links being functional
- Willful misreading - Carefully distinguished case caption (only entity named) from order scope (covers âofficers, agents, all persons in active concertâ) to mislead administrators
- Evidence tampering - Surgically removed âofficers, agents, and all persons in active concertâ language, âAssisting others in any lending activitiesâ prohibition, and Section V data provisions
- Pattern of decompensation - Went from calculated legal responses (attorney letters) to personal, compulsive, 13+ hour Wikipedia editing on Thanksgiving
What he removed from Wikipedia:
- â âand permanent lending banâ (from section title)
- â âand its officers, agents, and all persons in active concert with themâ (enforcement scope)
- â âAssisting others in any lending activitiesâ (Section I.c - covers advisory roles, investments, Puzzleâs current business model)
- â Section V data provisions (directly relevant to Puzzle accessing customer financial data)
- â Netanyahu political connections section (2015)
- â Pagaya/Theorem/Altman investments section
Result: Whistleblower blocked indefinitely. Sashaâs false claim âThe CFPB never banned anyone from doing anythingâ remains on his talk page. Page protected until December 7, 2025 with his sanitized version locked in.
â Full 790-line documentation: Wikipedia Edit War
SOC2 During Crisis
Puzzle maintains SOC2 compliance certification with Vanta during active retaliation.
November 20, 2025: trust.puzzle.io published showing âSOC2 observation period for 2025 will close at the end of Decemberâ - same day as third C&D and Deel partnership.
December 2, 2025: Observation period language removed from trust.puzzle.io. SOC2 still claimed, but â2025 observation periodâ wording no longer displayed.
Vanta notified November 28, 2025: I emailed Vanta about their clientâs Wikipedia meltdown and surgical CFPB deception during active SOC2 observation period.
Vanta conflict of interest: Puzzle co-hosting âICE SKATING UNION SQUARE w/Puzzleâ event with Vanta (their SOC2 compliance automation provider) during the observation periodâafter Vanta was notified about CEO misconductâwhen auditors are reviewing âtone at the top.â
Note on tone at the top: SOC 2 auditors evaluate the control environment, including âtone at the topââwhether leadership demonstrates commitment to integrity and ethical values. The management assertion is a letter from company leaders claiming controls were âintentionally and thoughtfully designed.â A CEO permanently banned from consumer lending by federal regulators, who spent 13+ hours on Thanksgiving personally editing Wikipedia to remove fraud documentation, raises fundamental questions about ethical leadership and management integrity.
The observation period (Nov-Dec 2025) covers:
- Nov 11: Second C&D (same day as SEC whistleblower status revealed)
- Nov 20: Third C&D with escalated police threats (same day as Deel partnership)
- Nov 24: California State Bar complaint filed
- Nov 25: California Board of Accountancy complaint filed
- Nov 26-27: Wikipedia tampering (13+ hours on Thanksgiving)
- Coordinated network surveillance (Orrick partner, Brunswick Group, GC Communications)
- Business partner notifications (Deel, Brex, Gusto, 15+ accounting firms)
- Active suppression (comment deletions, profile blocks, C&D threats)
The contradiction: Puzzle claims formal governance and security controls sufficient for SOC2 certification, yet during this exact observation period engaged in evidence tampering, whistleblower suppression, and false claims about federal enforcement orders.
Puzzleâs trust/security page (trust.puzzle.io) previously showing âSOC2 observation period for 2025 will close at the end of December.â Screenshot November 20, 2025. Observation period language since removed (as of Dec 2, 2025).
âReal Leadershipâ Tweet (December 2, 2025)
December 2, 2025, 40 min after posting: Sashaâs LinkedIn post featuring different clip from Matt Tait/Decimal video. Full text: âMost accounting firms wouldnât have the guts to do what Matt Tait did at Decimal. They shut down their entire legacy system â hundreds of clients on KPMG Spark Ledger â and moved everything to Puzzle đ§Šđ in one decisive leap. When Decimalâs team saw our AI-native ledger, they realized the gap wasnât small. It was massive. That decision to switch made Decimal the largest firm user of an AI-native ledger globally. This is what real leadership looks like. The courage to move first, and the clarity to bet on better systems.â
One week after spending 13+ hours on Thanksgiving personally editing Wikipedia to remove fraud documentation, posting about âreal leadership.â
Matt Tait context:
- Received full fraud documentation - Notified November 11, 2025 with comprehensive evidence
- Viewed my LinkedIn profile - Confirmed awareness of whistleblower documentation
- Continued engaging with Puzzle/Sasha - Despite notification, maintained partnership and public support
- Different clip from previous deployment - This is not the same video segment Sasha has deployed before; suggests ongoing content coordination between Sasha and Matt
- Mutual podcast appearances - Sasha and Matt appear on each otherâs podcasts: Sasha on Decimalâs podcast, Matt on Puzzleâs podcast. Pattern of cross-promotion despite fraud documentation.
- Blocked after retag - Matt Tait initially tried to untag from my December 3 post documenting the pattern. After I retagged him, he blocked. Final email sent to Decimal team. Three strikes.
Matt Taitâs post-block LinkedIn behavior (~November 28, 2025):
One week after receiving fraud documentation and blocking, Matt posted to LinkedIn with notably reduced cadence:
âLife is messy Business is messy
Donât let social media fool you.
Too often we just post about the good stuff. We conveniently forget to mention the messiness before and after.
I always think about our family Christmas cards my wife does. They look awesome. The kids do great, butâŚweâre constantly arguing or yelling to keep everyone on track and focused. Between the chaos we get some awesome pictures. One of those makes a great cardâŚbut itâs surrounded by the mess.
Business is the same. No company is perfect.
Donât forget that as you read about success and failure.â
Pattern: After receiving comprehensive fraud documentation about his primary software partner (CFPB ban, photoshopped metrics, federal complaints), Matt shifts to vague philosophical content about âmessinessâ and imperfect companies. Posting cadence notably reduced. The CEO who publicly celebrated moving âhundreds of clientsâ to Puzzle without giving them a choice is now reflecting on how âno company is perfect.â
Matt Taitâs original partnership announcement (~February 2025):
LinkedIn post: âBIG ANNOUNCEMENT! Decimal has officially partnered with Puzzle đ§Šđ and transitioned hundreds of clients onto Puzzleâs AI native ledger. With this partnership: Decimal has more clients on an AI native ledger than any firm in the country⌠It signifies the final step in the evolution of the Decimal Ledger, (formerly Bookly, formerly KPMG Spark) that Decimal acquired from KPMG US. It has been an amazing process working with Sasha O. and the entire Puzzle team.â (237 reactions, 62 comments)
âWe didnât give them a choiceâ - from video:
Sasha: âHow do you convince your clients to switch? Everyoneâs heard of Quickbooks. And youâre like, well Iâm gonna swap you out for this other thing. Howâs it going, how do you actually make that happen?â
Matt Tait: âMy kidsâll tell you when I do this, theyâll tell you thatâs Dadâs âI donât care face.â I wouldnât say itâs as harsh with our clients, but we really didnât give them a choice. We had 250+ clients that we had on KPMG Spark that were at that size.â
The admission: Hundreds of clientsâ financial data was moved to software run by a CFPB-banned CEO without giving those clients a choice. Clients werenât informed about the CEOâs federal fraud conviction before their data was migrated.
Likes:
- Matt Tait (celebrate) - CEO at Decimal, âHost of After the First Millionâ; the video subject celebrating his own feature despite receiving full fraud documentation Nov 11 and viewing whistleblower profile
- Omid S. (like) - Software Engineer II @ Puzzle
- Patricia Daos (like) - Implementation Manager at Puzzle.io; announced full-time hire Dec 1 (previous day); likes âreal leadershipâ post day after joining company led by CFPB-banned CEO
- Sam Claassen (like) - Co-founder of Startup Cookie; âbuilds AI growth and GTM systems for startupsâ
- Startup Cookie (celebrate) - Company account (170 followers); repeat liker of Sasha/Puzzle content
- Barbara Jovanovic (like) - Co-founder & CMO of Startup Cookie; âAI-Powered Marketing Agencyâ; repeat liker (also liked Crisis Monday post)
- Jennifer Orloff (like) - CEOâs wife; works at Block marketing; family unit amplification pattern continues
- Evin Wick (love) - Ex-tax lawyer (Georgetown JD + LLM Taxation); Former Puzzle Product Lead - Tax & Accounting (Sep 2021 - Apr 2024); now Co-Founder & CEO at S Works (accounting automation); received courtesy notice Nov 10, 2025 warning of professional liability implicationsââlovedâ post anyway
- Sophia Xiao (celebrate) - General Catalyst Board Observer; âpartnering with ambitious buildersâ; GC is named fraud orchestrator in this documentation
- Renato Villanueva (like + comment) - Co-Founder at Parallel; featured in Puzzle case study; trusted Sashaâs Twitter persona, now resells Puzzle bookkeeping to clients; texts Sasha directly about margins; commented: âLove to see partners make a jump that big, but once you see Puzzle. Itâs obvious why!â
Evin Wick notification (November 10, 2025):
âAs someone who led Tax & Accounting product development at Puzzle and now runs an accounting automation company, you understand the professional liability implications of software led by someone with documented history of manipulating metrics and defrauding consumers. This notification establishes your awareness for the permanent record.â
Response: âLovedâ the âreal leadershipâ post 23 days later. A tax lawyer with a JD and LLM in Taxation from Georgetown Law understands exactly what âprofessional liability implicationsâ means. His career: Tax Associate â Compliance Operations Manager (trained 50+ on IRS regulations) â Product Lead at Puzzle â CEO of competing accounting automation company. This isnât ignorance.
Startup Cookie pattern: Both co-founders (Sam Claassen, Barbara Jovanovic) AND the company account consistently like Sashaâs content. An âAI-powered marketing agencyâ that âbuilds custom AI workflowsâ actively amplifying CFPB-banned CEOâs âreal leadershipâ narrative.
What this demonstrates:
- Not represented by counsel - No attorney would advise public âreal leadershipâ claims during active regulatory complaints
- Not listening to anyone - Continued false credential intensification rather than legal caution
- Coordinated content production - Matt Tait providing video content AND celebrating his own feature despite receiving fraud documentation and viewing whistleblower profile
- Decimal exposure - Claiming Decimal moved âhundreds of clientsâ to Puzzle exposes those clientsâ financial data to company led by CFPB-banned CEO with documented extractive privacy policies
- New hire immediate engagement - Patricia Daos likes âreal leadershipâ post day after full-time announcement, demonstrating rapid integration into network amplification
This is the behavior of someone who either believes they are untouchable or is incapable of recognizing legal exposure.
Real leadership would be conducting due diligence after receiving fraud documentation about your primary software partner.
QED Investor Surveillance (December 2025)
Timeline:
- November 30, 2025: Public tweets tagging QED network
- December 1, 2025: Email notification sent to Brandon Arvanaghi and Meow regarding Puzzle integration and QED liability
- December 3, 2025: LinkedIn post with comment callouts tagging Nigel Morris, Frank Rotman, and QED; 866 impressions, 342+ views by 2:31am ET
- December 3, 2025, 2:22am ET: Nigel Morris (Managing Partner at QED Investors, Capital One co-founder) views LinkedIn profile (~4 hours after being tagged in comment)
November 30, 2025: Tweets tagging QED network. âon QED podcasts, Nigel Morris refers to Frank Rotman (@fintechjunkie) as his âpartner in crime.â couldnât be more accurate. thereâs a RICO case coming for you. good luck exiting @mission_laneâ; âcc @QEDInvestors :-)â; â@meow @brandon Meow will soon be getting an official notice on your federally prohibited @puzzlefin integration and rewards program. your relationship with @QEDInvestors is quickly becoming a legal liabilityâ; â.@fintechjunkie youâre fucked too, Frank Rotman. i know you stalked my linkedin 2 years agoâ
December 3, 2025, 2:22am ET: Nigel Morris (Managing Partner at QED Investors) views LinkedIn profile ~4 hours after being tagged in comment: âQED Investors Frank Rotman Nigel Morris Youâre upgrading to a 4-letter acronym. You should already be aware. Good luck exiting Mission Lane.â Post had 866 impressions, 342+ views by 2:31am.
Why 2:22am matters:
- QED founder-level awareness established - Not passive monitoring; Nigel Morris personally viewing profile in the middle of the night
- Capital One co-founder - Same person who installed QED leadership at LendUp 6 months before asset sale to QED-backed Mission Lane
- Consciousness of RICO exposure - Tagged in comment explicitly referencing â4-letter acronymâ (RICO) and Mission Lane exit
- Pattern connects to 2023 - Frank Rotman (@fintechjunkie) stalked LinkedIn â2 years agoâ per tweet; now Nigel Morris viewing at 2am
- Angel number pattern - 2:22 is an angel number; first SEC complaint (#17628) filed 11/11 at 3:33 AMâanother angel number timestamp
QEDâs documented role:
- LendUp board positioning - Nigel Morris installed as Board Chair, Frank Rotman as Board Member (June 2018), 6 months before December 2018 asset sale
- Mission Lane extraction - QED-backed entity acquired LendUp assets for $29M after $150M+ raised; shareholders got $0
- Credit Karma pipeline - QED board positions across LendUp, Mission Lane, and Credit Karma (FTC settlement, 497K victims funneled to 33.99% APR cards)
- Puzzle integration - Meow (QED portfolio) integrates with Puzzle; Brandon Arvanaghi (Meow CEO) is Forbes 30 Under 30
This establishes consciousness at QED leadership level regarding documented fraud pattern and potential RICO exposure.
Parallel: Reselling Puzzle to Clients Without Disclosure
Puzzle case study features Renato Villanueva, Co-Founder of Parallel (AI-powered financial forecasting platform). Key details:
How he found Puzzle:
âHaving followed Puzzle CEO Sasha Orloff on Twitter, he resonated with Sashaâs understanding of startup challenges. âDonât take weight loss advice from someone whoâs overweight,â Renato explained. âIf this founder thinks this works well for startups and heâs a startup founder, thereâs got to be some efficiency heâs building for.ââ
Now reselling Puzzle to clients:
Parallel uses Puzzle for their own books AND now offers bookkeeping services to their clients using Puzzle:
âWhen a client was waiting for their books until the 21st each month, Renato offered to handle their accounting using Puzzle⌠âIt cost us about $210, but we charged them $800,â Renato explained. âI texted Sasha and said, âI donât know if this is good or bad.â Sasha quickly noted that itâs not just good, âitâs best-in-class.ââ
The exposure:
- Parallel trusted Sasha based on his Twitter personaâwithout knowing about CFPB ban
- Parallel now exposes their clientsâ financial data to CFPB-banned CEOâs software
- Clients being serviced through Parallel likely have no idea about CEOâs federal fraud history
- Direct text communication with Sasha about margins = personal relationship with CFPB-banned CEO
- Case study claims â60% profit margins compared to bookkeeping industry average of 20-25%â
Pattern: Companies trust Sashaâs âfounderâ persona on Twitter, adopt Puzzle, then start reselling Puzzle services to their own clientsâexponentially expanding the number of companies whose financial data flows through software led by someone permanently banned for defrauding 140,000+ consumers.
December 3, 2025: LinkedIn Spree Continues
While employees block after being called out, Sasha continues business-as-usual LinkedIn engagement with YC network:
December 3, 2025: Sasha O. comments âhow did I get so short??!?!â on Ash Rustâs Y Combinator Alumni Demo Day post. Ash Rust (Sterling Road Capital, âFirst check investorâ) attended Puzzleâs second company offsite. Casual joking with YC network while under federal investigation, employees blocking after callouts, and QED leadership viewing profile at 2:22am.
December 3, 2025: Selfie of Sasha and Ash Rust at Y Combinator Alumni Demo Day. Sasha wearing â#QUITBOOKSâ hatâdoubling down on anti-QuickBooks branding after photoshopped ActualQuickBooks metrics (Oct 2025). Harj Taggar visible presenting âWelcome to Fall â25 Alumni Demo Day.â Post tagged Y Combinator and 4 others.
Same day:
- Blocks: Sina Mohebiany, John Harrington, Marissa Mata, Dasha Shunina, Ash Rust (Twitter)
- Untags: Anshul Shah (Brex, twice - after each tag), Dasha Shunina (before blocking)
- Views: Nigel Morris (QED) at 2:22am, Nick Abouzeid (Rivet) at 4:28pm
- New content: Turpentine episode (Yogi Goel/Maxima), DCPA dinner repost, Antler repost, Luke Frye repost, YC engagement
- Typos: âI jus simplyâ [sic], âabiiityâ [sic]
- Puzzle drops emojis from LinkedIn name - Changed from âPuzzle đ§Šđâ to just âPuzzleâ (evidence-150)
December 3, 2025: Puzzleâs LinkedIn company page now shows âPuzzleâ without the đ§Šđ emojis. 12K followers, 51-200 employees, âRemote First.â
Ash Rust Twitter block sequence:
- I posted Sasha/Ash selfie: ânothing like two criminals taking a selfie @sashaorloff @AshRustâ
- Ash replied to Sashaâs âhow did I get so short??!?!â comment: âI was wearing my heelsâ
- I posted screenshot: â.@AshRust are you like, stupid or?â
- Ash blocks on Twitter
December 3, 2025: â@AshRust has blocked youâ - Ash Rust (Sterling Road Capital, attended Puzzleâs second company offsite) blocks after Twitter exchange about selfie with Sasha at YC Alumni Demo Day.
Puzzle/Brex DCPA dinner repost (~2:47pm ET):
Puzzle reposts: âPuzzle, Brex, and Navan are hosting a warm, intimate dinner â a little pause after the conference to exhale, share ideas, and spend time with each other.â
Brex company account comment: âThrilled to co-host a night of meaningful connections at Digital CPA. Letâs make it one to remember.đâ
Puzzle reply: âwe have no doubts!â
Likes: Charles Crabtree, Startup Cookie/Barbara Jovanovic, Wesnide Edouard (Customer Success Manager - liked after blocking whistleblower Dec 4), Sasha O., Arash Ahmadi (Customer Success @ Puzzle đ§Šđ), Brex (company account, 290K followers), Jeffrey Everingham CPA (Senior PM @ Puzzle đ§Šđ)
What this proves: Brex (GC portfolio company) actively co-hosting event with Puzzle and publicly commenting support while Anshul Shah repeatedly untags after being called out. Corporate-level engagement continues while individual employee silently distances.
Pattern: Block then continue engaging - Wesnide Edouard blocked whistleblower December 4, then liked Puzzleâs Brex dinner post around December 10. Same pattern as other employees: suppress evidence (block), continue supporting operations anyway. Blocking demonstrates consciousness of guilt; continued engagement demonstrates conscious choice to enable despite documentation.
December 4, 2025: Escalation Continues
Sashaâs morning post (~6am PT / 9am ET):
LinkedIn post: âThat moment you wake up, the house is quiet, the kids are still asleep⌠itâs just you, ChatGPT and 2026 growth planning for your startup. You too? You donât sayâŚâ
Comments: Dasha Shunina (đ), Brendan Saunders (âItâs the most wonderful time of the year! đđ â), Jacqueline Stern (âNice treeâ)
Jennifer Orloff liked this post - continuing family-unit amplification during federal proceedings.
Sashaâs Spotify Wrapped post:
âSpotify, I donât know why I didnât trust you to be on my side. đâ (showing listening age 56)
Likes: Dasha Shunina, Marissa Mata, Patricia Daos, Joe Faris
Note: Marissa and Patricia blocked me yesterday/today but continue liking Sashaâs content.
Subtext: âI donât know why I didnât trust you to be on my sideâ â ostensibly about Spotifyâs algorithm, but in context of Wikipedia administrators siding with his false narrative, network loyalty being tested, employees blocking/distancing, and federal proceedings, the phrase reveals preoccupation with allegiances. Even a Spotify Wrapped post becomes about trust and sides. Paranoia leaking into casual content.
Puzzle company account untags (observed Dec 4):
Puzzleâs LinkedIn company account finally untagged from Patrickâs December 2 post documenting the âReal Leadershipâ/Matt Tait situation, Deel/Gusto/Runway/CA Board of Accountancy confirmations, and Nigel Morris viewing. Post had 1719 impressions, 750+ views as of Dec 4 5:45pm ET. Untagging without blockingâsame pattern as Matt Tait before his block. Company is actively monitoring and distancing but not refuting claims. I retagged.
New blocks (Dec 4):
- Naveen Venkatesh - blocked after being called out; âyou have known Sasha is a fraud for 2.5 years and chose to view me as a mentally ill, disgruntled ex-employee without ever checking in on me. You should NOT be a manager.â Follow-up: âNaveen blocks, serving no purpose. His role will be documented in court proceedings. His moral compass is up there with Radha, Cwikla, and Sasha. Do not trust him.â
- Marissa Mata - blocked after third and final warning about career/license/reputation risk
- Patricia Daos - recent contract-to-fulltime hire (Dec 1), blocked
- Wesnide Edouard - CPA, Customer Success Manager since June 2025, blocked; continued engaging - liked Puzzleâs Brex DCPA dinner post around December 10 despite blocking whistleblower December 4; pattern: suppress evidence (block), continue supporting operations anyway
Untags + views (Dec 4):
- Jason Mitchell - untagged twice; viewed profile again at 5:28pm ET (monitoring but distancing)
Public warning to employees (Dec 4 comment thread):
âYour equity is already worthless. The company MUST wind down. Your CEO does NOT have legal representation. He is persistently living in mania and derealization. SASHA IS FACING FEDERAL CHARGES. YOU NEED TO ORGANIZE AND PROTEST OR MASS-RESIGN. CHOOSING TO CONTINUE NORMALLY WILL NOT BE TAKEN LIGHTLY IN COURT PROCEEDINGS.â
Employee callouts (Dec 4 comment thread):
- Wesnide Edouard - CPA, Customer Success Manager since June 2025
- Jeffrey Everingham, CPA, CA - Senior PM @ Puzzle; warned, did not heed, documented
- Simone Tega - âyou were warned earlier this monthâ
- Brendan Saunders, Jason Mitchell, Jean-Bertrand Uwilingiyimana - âYou were all also warnedâ
- Jonah Grossberg, Scott Cormier, Mark Gromowsky, Erik Aronesty, Brandon Skari, Kyle Sykes, Vivian Li - âWelcome to the clubâ
- Charles Crabtree - âYour continued support is documentedâ
- Jason Mitchell - âYou spent 6 years working for a fraud and still choose to put your entire career and CPA license on the lineâ
- Alexey Skiba - GTM sales lead; âI assume you have proximity to Dasha and donât trust you by defaultâ
- Marissa Mata - third and final warning
- Lisa Kleinsorge - VP of Partnerships since 2022; âYour role and actions are HIGHLY implicated in Puzzleâs criminal enterprise and RICO patterns. This is your one and only warning. You provided key connections and partnerships for Puzzle since my time there. Federal proceedings will not take this lightly.â
- Deep VC network access: First Round Capital Angel Track Member/Mentor (2019-Present, 7 years), Khosla Ventures Scout (2022-2023), LifeX Ventures Partner (2025-Present), Twitter Director of Global BD & Product Partnerships (2019-2021)
- First Round connection: First Round Review published Sashaâs âcareer transitionâ narrative framing his departure from LendUp as thoughtful sabbatical (no mention of CFPB violations or consumer fraud); also featured in Product-Market Fit and 25 Hard Questions articles
- Overlap: Lisaâs 7-year First Round relationship spans Sashaâs First Round coverage period
AI transparency blog post attempt:
Puzzle published new blog post: âAccounting AI: Why Forward-Thinking Accountants Are Switching from Quickbooks to Puzzleâ (Nov 17, 2025)
Sasha quoted on LinkedIn: âWait, Puzzle uses AI? 𤣠The question we get mostly is not âwhyâ do you use AI, but âhowâ you use AI? I asked AI to distill it down to a single issue between Puzzle, legacy providers and new challengers. And it comes down to (drum roll), who are you building for?â
Likes: Jason Mitchell, Naveen Venkatesh, Startup Cookie/Barbara Jovanovic/Sam Claassen, Simone Tega, Kyle Sykes, Jeffrey Everingham CPA, Joe Faris, Mark Gromowsky, Arash Ahmadi, Dasha Shunina/Women Tech Meetup/The Gathering, Brandon Skari
Jason Mitchell âlaughedâ at Sashaâs comment: âwait, Puzzle uses AI? đ¤Łâ - same employee who untagged twice and viewed profile 5:28pm ET continues engaging with CEOâs content
Blog post itself is AI-generated slop (likely what Sasha was making at 6am on ChatGPT):
Timeline connection: Sasha posts at ~6am PT about being up alone with âChatGPT and 2026 growth planningâ by the Christmas tree. Hours later, this AI-generated blog post gets email-blasted. The content quality confirms rushed AI generation:
- Header images contain ChatGPT-generated text: Each section has a header graphic with marketing copy (âFINANCIAL HEALTH INSIGHTS & VARIANCE ANALYSIS,â âGAAP-INFORMED STATEMENT-LEVEL REVIEWSâ) followed by identical text repeated verbatim in the body (e.g., âAccounting AI that checks financial statements line-by-lineâ appears in both the image and the paragraph below it). This is what happens when you ask ChatGPT for both âheader textâ and âdescriptionâ - it generates the same content twice. A human designer would create distinct copy for graphics vs. body text.
- âClaude (testing)â distraction: Lists âChatGPT 5, Claude (testing)â as models. Adding âClaude (testing)â appears to be performative diversification - suggesting theyâre exploring alternatives when Puzzleâs documented AI relationship is with OpenAI (âsyncing with OpenAIâ for customer financial data). Mentioning a competitor deflects from the undisclosed OpenAI data pipeline.
- Published date shows â11.17.25â but email blast received December 4: HubSpot tracking parameters (
utm_campaign=25648795-Firms%20Leadgen%20Q4) confirm Q4 lead gen campaign. The blog post was either backdated to appear established, or sat unpublished for weeks before being rushed out during crisis. Even if genuinely written November 17, it remains one of the most poorly formatted and overtly AI slop-generated posts across Puzzleâs entire blog. If it wasnât rushed at 6am, thatâs arguably worseâthey had weeks to polish it and this is still the quality they produced. Publishing it nowâduring federal proceedings, during Wikipedia meltdown aftermath, during partner notification crisisâsuggests loss of relevance or absence of new features to announce. - Names co-development partners: Blog post states âFeatures were co-developed with firms like Trivium, Burkland, and Decimal.â This is significant because Matt Tait (Decimal) received fraud documentation November 11, viewed Patrickâs LinkedIn profile, continued engaging with Puzzle, and was blocked after being retagged. These firms arenât just customersâthey shaped Puzzleâs product while its CEO operates under a CFPB lifetime ban. Deeper integration means deeper exposure.
- Defensive framing directly responding to fraud documentation: âtransparent, explainable AI workflows,â âNo hidden automation,â âwe donât compete with accounting firmsâ - while ignoring photoshopped metrics, CFPB ban, trademark infringement, federal complaints, and âsyncing with OpenAIâ without disclosure.
AI-generated blog post graphic âAUTOMATED BANK RECONCILIATIONâ showing clear AI slop artifacts: malformed circled checkmark icon, poor color fills with visible misalignments, text cropped incorrectly at bottom. This is the quality of marketing materials from a company claiming â95% accuracyâ in AI-powered accounting.
Pattern: CEO documents himself using ChatGPT at 6am â publishes AI-generated âtransparencyâ content the same day â content contains lazy duplicate copy (header images = body text) and âClaude (testing)â distraction from documented OpenAI relationship â positions Puzzle as responsible AI leader â actual transparency about CFPB ban, data practices, and federal proceedings remains absent.
Homepage typos present since at least October 2025:
Puzzleâs homepage has contained obvious copy errors for months, suggesting lack of quality control:
AI Powered Categorization
Up to 95% accuracy - Puzzle learns automatically, improving over time for faster, smarter financial management**.s.**
Built-in Accrual Automation
No more spreadsheets â manage revenue recognition, prepaid expenses, fixed assets, AP, and AR with accrual accounting policies**.onds.**
The â.s.â and â.onds.â artifacts appear to be truncation/rendering errors that were never caught or fixed. This is an accounting software company positioning itself as AI-powered and detail-oriented, with months-old typos on their homepage marketing copy.
Reposts: Kyle Sykes, Naveen Venkatesh, Sina Mohebiany (already blocked me)
Brandon Skari liked after callout + final warning: âYour like is logged. Continued public support of Puzzle or Sasha Orloff will not be taken lightly in federal proceedings⌠Puzzle is a literal cult. Act accordingly.â
Pattern: Publishing AI transparency content while CEO remains non-transparent about CFPB ban, data handling under permanent restrictions, and âsyncing with OpenAIâ for customer financial data. Employees who blocked continue amplifying Puzzle content (Naveen blocked â reposts; Sina blocked â reposts). Employees warned continue liking (Brandon Skari).
Branding changes (both platforms):
- LinkedIn: âPuzzle đ§Šđâ â âPuzzleâ (evidence-150)
- Twitter/X: Also dropped emojis from name
Removing playful startup emojis suggests awareness that branding needs to appear more serious during crisis.
Sasha blocked alt account on Twitter (noticed Monday 12/8, exact date unknown):
On December 4, commented on the Christmas tree post via alt account: âyou were up at 6am creating AI slop to create a facade of progress. you are facing federal chargesâ
Comment appears to have been visible through the weekend. By Monday December 8, discovered Sasha had blocked the alt account. Pattern: deletes fraud warnings, blocks accounts documenting AI slop and federal charges. Cannot suppress federal record.
December 5, 2025: RICO Escalation
RICO Exposure Email to Investor/Platform Network
Email sent to:
TO: Hemant Taneja (General Catalyst), Sophia Xiao (General Catalyst), Julian Weisser (ODF), Erik Torenberg (Turpentine), Ross Fubini (XYZ Capital), Garry Tan (Y Combinator), Ash Rust (Sterling Road), Casey Woo (FOG Ventures), Mitch Kapor (Kapor Capital)
BCC: General Catalyst (gcinfo, press), XYZ Capital ([email protected]), Y Combinator info, Kapor Capital (info, freada), a16z podcasts, ODF founders, Solo Founders team, Casey Woo personal
Subject: URGENT: Sasha Orloff Must Step Down Immediately - Collective RICO Exposure Across Network
To General Catalyst, XYZ Venture Capital, ODF/SFP/a16z, Turpentine, FOG Ventures, Sterling Road, Kapor Capital, and Y Combinator Leadership:
Iâve notified you all repeatedly since November 2025 (or earlier) regarding ongoing fraud at Puzzle Financial. The situation has deteriorated significantly. As investors, board members, and platforms continuing to enable this enterprise with documented knowledge of criminal conduct, you collectively face exposure under RICO statutes (18 U.S.C. § 1962).
Continued Platforming Despite Notification:
- Turpentine/a16z: Published yet another podcast episode featuring Sasha Orloff (December 3, 2025) AFTER receiving fraud documentationâcontinuing to platform a CFPB-banned CEO during active federal proceedings
- Ash Rust (Sterling Road): Repeatedly blocked me; attended YC Alumni Demo Day with Sasha Orloff where Sasha commented casually on your post (âhow did I get so short??!?!â) while under federal investigationânormalizing a fraud pattern you were notified about in 2023
- General Catalyst: Lead investor, board member; Hemant Taneja named in 10+ Livongo securities fraud lawsuits (2020) while simultaneously backing Puzzle; âOur Creation of Puzzleâ article proves control structure
- ODF/SFP: Puzzle featured as top ODF company AFTER SEC filing (Weisser proudly wore Puzzle shirt during interviews); operates /odf funnel giving ODF companies preferential Puzzle access (same data extraction pipeline as YC deal); January 2024 podcast âRunway Metrics and Cash Managementâ advising founders on financial discipline while photoshopping metrics; continues featuring Sasha as testimonial on joinodf.com
- Y Combinator: Institutional infrastructure enabling pattern across LendUp, Puzzle, and network; Sasha deploys YC ideology (âschlep blindnessâ) as operational cover; /yc funnel funnels YC companiesâ financial data to Puzzle; continues featuring Sashaâs false Mission Lane âcofounderâ credentials on LendUp page (LendUp + Mission Lane = securities fraud)
- XYZ Capital (Ross Fubini): Likely directly participated in equity deletion alongside Hemant/Sophia; featured Puzzle on rivet.tax podcast; continued social engagement post-notification; partnership with Puzzle since 2019 (Valencia Data); never responded to notifications
- Kapor Capital: LendUp investor through network, now Puzzle investor; never responded to notifications; Gusto (Kapor portfolio company, Hemant Taneja board seat) has begun investigation
Since November notifications, Sasha Orloff has demonstrated severe mental decompensation incompatible with CEO duties:
Thanksgiving Wikipedia Meltdown (November 26-27, 2025):
- Spent 13+ consecutive hours personally editing Wikipedia to remove fraud documentation
- Made several edits across 7 sessions, 8:51 AM - 10:01 PM PT on Thanksgiving Day
- Continued making provably false claims to administrators, publicly weaponizing false victimhood
- Told Wikipedia administrators: âThe CFPB never banned anyone from doing anythingâ â demonstrably false statement about his own federal consent order
- Surgically removed âAssisting Othersâ prohibition language from Wikipedia while actively violating that exact prohibition
- Also removed âand its officers, agents, servants, employees, and attorneys, and all other persons in active concert or participation with themâ â the exact language establishing the ban covers him personally
- Article was protected by administrators due to his âedit warring,â siding with Sashaâs false narrative
Operational Incompetence Across Company:
- Homepage contains months-old typos: âfinancial management.s.â and âaccounting policies.onds.â â visible since October 2025
- AI transparency blog post (Dec 4) contains ChatGPT-generated graphics with malformed icons, poor color fills, cropped text; written by CEO at 6am as facade for progress during crisis
- Blog post confusingly backdated to November 17; no former proof of post; content aligns with Sashaâs 6am PT post of his Christmas tree: âThat moment you wake up, the house is quiet, the kids are still asleep⌠itâs just you, ChatGPT and 2026 growth planning for your startup.â
- Three cease-and-desist letters threatening âworkplace violenceâ for documenting public fraud â refuting zero factual claims; one unsent C&D; first C&D paired with Mission Lane (dual threat across enterprise; QED Investors highly implicated)
Active CFPB Ban Violations:
Puzzle operates a public Partner Rewards affiliate program promoting credit products (Brex, Ramp, Mercury) â direct violation of Sashaâs CFPB consent order prohibiting âAssisting Others⌠performing marketing servicesâ and âreceiving remuneration from any person engaged in providing any extension of credit.â
Your Collective Exposure:
Every podcast episode, every testimonial, every continued investment, every social media interaction post-notification creates documentary evidence of conscious enablement. You received notifications. You continued platforming. This is now documented in federal record.
Required Action:
- Sasha Orloff must step down as CEO immediately
- Appoint independent leadership to assess wind-down options
- Notify customers that their financial data is controlled by a CFPB-banned executive
- Preserve all communications for federal proceedings
- Engage independent counsel for your own protection
Five SEC whistleblower complaints filed. California Board of Accountancy and State Bar complaints active. Federal documentation is permanent.
The question is not whether Puzzle survives. The question is whether your involvement will be characterized as âprior knowledge, prompt remediationâ or âconscious enablement of ongoing fraud.â
Full documentation: https://patrickstoica.com/puzzle-statement
Patrick Stoica https://www.linkedin.com/in/pstoica/ Former Senior Software Engineer, Puzzle Financial (October 2020 - May 2023) Federal Whistleblower
Recipients notified:
TO:
- [email protected], [email protected] (General Catalyst - Hemant Taneja, Sophia Xiao)
- [email protected] (ODF - Julian Weisser)
- [email protected] (Turpentine - Erik Torenberg)
- [email protected] (XYZ Capital - Ross Fubini)
- [email protected] (Y Combinator - Garry Tan)
- [email protected] (Sterling Road - Ash Rust)
- [email protected] (FOG Ventures - Casey Woo)
- [email protected] (Kapor Capital - Mitch Kapor)
BCC:
- [email protected] (FOG Ventures personal)
- [email protected], [email protected] (General Catalyst)
- [email protected] (XYZ Capital)
- [email protected], [email protected] (Kapor Capital)
- [email protected] (Y Combinator)
- [email protected] (a16z)
- [email protected] (ODF)
- [email protected] (Solo Founders)
Forwarded to:
- [email protected] (S32)
- [email protected] (Felicis Ventures)
- Village Global
Separate email forwarding to QED Investors ([email protected], [email protected]):
Frank, Nigel, QED Investors:
Iâm sure at least one of you has an inkling of whatâs going on. Your karmic loop with Sasha Orloff is coming to a close.
I have evidence of Nigel viewing my LinkedIn 12/3 2:22am, and contemporaneous evidence of Frank viewing me before August 11, 2023, when I received dual C&Ds from Puzzle Financial and Mission Lane.
You should already understand what this is. If Puzzleâs board doesnât act over this next week, I believe you understand itâs in your best interest to intervene.
I only started with LendUp, Mission Lane, and Puzzle. The documentation and connections have grown since.
https://patrickstoica.com/puzzle-statement/
Iâve tagged you on social media. This is your formal legal notice.
Under 18 U.S.C. § 1512(c), preserve all communications related to Puzzle Financial, Sasha Orloff, LendUp, and Mission Lane. Destruction of evidence after this notice constitutes federal obstruction.
Patrick Stoica
âBiggest Month Everâ - Unlabeled Y-Axis Pattern Continues
Sashaâs Post:
âđ November was Puzzleâs biggest month ever! In the last 90 days, weâve onboarded more accounting firms thanâŚâ
Posted with chart titled âAccounting Firms Using Puzzleâ showing colorful bars from Dec 2023 to Oct 2025 â y-axis completely unlabeled. Pattern continues from photoshopped metrics (October 2025).
Visual Analysis:
- Pink text on black background â notably similar to patrickstoica.com color scheme; suggests heâs seen the whistleblower documentation site
- Multicolored bars â colors repeat in order (~2 months per color cycle), but still overdone visual flourish without analytical purpose; decoration masquerading as data visualization
- Giant pink arrow â appears to show year-over-year November comparison, but really just generic âup and to the rightâ growth line; meaningless without y-axis scale; could represent growth from 2 to 4 firms or 200 to 400 â impossible to tell
- Overall: Graph designed to look impressive while communicating nothing verifiable; aesthetic over substance; consistent with photoshopped metrics pattern
Even CPAs had to ask for clarification (7:07pm PT):
David Leary, CPA (Co-host The Accounting Podcast) asked: âis this total or new each month?â
Sasha clarified: âitâs unique firms in any given month that do a conversion to Puzzle.â
A CPA who hosts an accounting podcast couldnât interpret the graph without asking. The answer reveals itâs monthly conversions, not cumulative â but still no y-axis scale. Could be 3 firms or 300. The graph communicates nothing without Sasha personally explaining it in comments.
Pattern context: Some founders post unlabeled revenue/customer graphs â fine. But this one is particularly lazy and desperate: multicolored rainbow bars, giant pink arrow, dark theme matching whistleblower site, requiring CEO to explain in comments what it even shows. Combined with documented photoshopped metrics (Oct 2025: 3 likes â 12,362), this tracks as another attempt to project success through aesthetic over substance during active federal investigation.
Visible deterioration from October 2025 post:
Sashaâs October 2025 âPMFâ post was more coherent:
October 2025: âLesson learned: Product-Market Fit isnât a growth hackâ â monochrome purple chart, specific claims (â5x YoYâ, â8x YoYâ), coherent narrative. Still no y-axis but professionally presented. Sasha commented: âThank you to the Puzzle đ§Šđ team for the hard work, and ChatGPT for the last line.â â admits ChatGPT wrote closing line.
Comparison:
- Monochrome chart (purple bars, not rainbow nonsense)
- Specific claims (â5x YoYâ, â8x YoYâ â still unverifiable but at least quantified)
- Coherent narrative (PMF journey, âGTM leverageâ explanation)
- Still no y-axis but visually cleaner and more professional
- ChatGPT admission in comments â âChatGPT for the last lineâ
The Dec 5 post in comparison shows deterioration â rainbow colors, giant pink arrow, required CEO explanation in comments for what the chart even shows. The quality decline from 2 months ago to now is visible evidence of mental decompensation under pressure.
Notable: Sasha did not tag Puzzleâs company page in this post â likely because RICO warnings remain visible on Puzzleâs company posts and tagging would expose company page followers to whistleblower documentation. Conscious decision to insulate company brand from personal accountâs comment section.
Engaging Prospective Customers During Federal Investigation:
December 5, 2025: Chris Khan (AI Advisory for CPAs and Accounting Firms) asks Sasha about overlap with QuickBooks AI agents and whether QBO poses âsignificant risk to Puzzleâs existence.â Sasha dismisses QuickBooks AI as ârebranded versions of existing featuresâ and âmostly rules or basic ML wrapped in new language,â claims Puzzle is âbuilt for accountantsâ and keeps them âfully in control.â Business-as-usual sales engagement on same post where RICO warnings were deleted, while facing 5 SEC complaints and CFPB ban.
7:05pm PT: Sasha follows up inviting Chris Khan to demo: âdo you want to see a demo? You can decide for yourself. Are you going to Digital CPA? You can come by our booth and would be happy to meet you.â â Active sales pipeline work while deleting RICO notifications.
Follow-up Post: Mass Employee Tagging + Wage Forfeiture Warning:
Posted repost of Sashaâs unlabeled graph with RICO warnings, tagging: Jean-Bertrand Uwilingiyimana, Jason Mitchell, Alexey Skiba, Luke Frye CPA, Sina Mohebiany, Brendan Saunders, Marcos Iglesias, Philip Chan, Omid S., Nate Schickler, Christopher Yancey, Joe Faris CPA, J.R. Faris, Charles Crabtree.
Key statements:
- âIf you think this is a legitimate graph to share with customers and stakeholders, your judgment is impaired. Puzzle is an ongoing criminal enterprise.â
- âEvery recent interaction has been logged and will continue to be logged. Blocking or untagging shows receipt and consciousness of guilt.â
- Called out Jason Mitchell: âWasted 6 years working for a fraud. $0 in equity. Risking his CPA license and entire career. For nothing.â
Wage Forfeiture Warning (under RICO):
âAfter formal RICO notification (18 U.S.C. § 1962), continued work at Puzzle creates multiple wage risks:
- Future wages may not be paid (company insolvency during wind-down)
- Future wages may be forfeit (proceeds of criminal enterprise under § 1962)
- Past wages may be clawed back (civil asset forfeiture under 18 U.S.C. § 981 - government can seize proceeds of crime, even from innocent employees)
You are working for free or worse - you may have to RETURN wages already paid.â
Christopher Yancey + Jason Mitchell untagged at 9:52pm â both have CPAs (Chris not actively using his), both came from Affirm, both created the Python ledger together at Puzzle. Chris left Sept 2021 (told him equity would be worth nothing), Jason still there 6 years. Both continue supporting Puzzle despite notification. Untag without blocking = consciousness of guilt pattern.
Chris Yancey context: After my termination, had conversation where he said âsomethingâs wrong with that guyâ re: Cwikla. Now at Ramp as Director of Software Engineering (has CPA but not actively using it). Notified Nov 8, celebrated Sashaâs post, untagged from RICO comment.
Affirm â Puzzle pipeline: Both Chris and Jason came from Affirm. Jason was Software Engineering Manager at Affirm (2015-2019), Chris was Senior SWE (Oct 2017 - Sep 2019, overlapping). Worth investigating their continued support given shared background and joint creation of Puzzleâs Python ledger.
December 5, 2025: Sasha posts âbiggest month everâ chart with unlabeled y-axis. Pattern of unverifiable metrics continues.
RICO warnings posted via alt account; Sasha deleted warnings, blocked alt, replied to Joe Faris with praise.
Alt Account RICO Warnings:
Used alt account (Blob Dylan) to post RICO warnings on Sashaâs post:
- âyet another unlabeled y-axis from a CEO whoâs facing federal charges. Sasha Orloff must step down from Puzzle immediately.â
- Tagged Christopher Yancey: âshould know betterâ
- Reply to Joe Faris, CPA: âPuzzle is part of a criminal enterprise. Sasha Orloff must step down immediately, and Accountalent will need to move customers off Puzzle. Sasha is a fraud; Puzzle cannot exist beyond that. This is your final notice.â + RICO/obstruction notice
- Reply to Barbara Jovanovic: Full RICO notice citing 18 U.S.C. § 1962 and § 1512(c)
Sashaâs Response:
- Blocked alt account
- Deleted RICO warnings
- Replied to Joe Faris: âAnd we love Accountalent! Would never have gotten here without the feedback from the team. You built a great team!â
- Left RICO warnings on Puzzle company LinkedIn post (different post)
Christopher Yancey (Ex-Employee, Director of Software Engineering at Ramp; has CPA, not actively using):
- Notified November 8, 2025 about whistleblowing
- Celebrated Sashaâs post despite notification
- Untagged from altâs RICO comment (same pattern as other employees)
- Works at Ramp (notified company)
Engagement from Warned Individuals:
Liked/Celebrated Post:
- Ross Fubini (XYZ Capital founder; Village Global cofounder with Erik Torenberg 2017-2020; Palantir advisor since 2010; invested in LendUp Seed/A/B via Kapor Capital 2011-2012, invested in Puzzle via XYZ; repeatedly tagged in RICO warnings, âSasha must step downâ demands, and equity theft documentation; LinkedIn still lists LendUp as active investment despite CFPB ban; liking this post after notifications = documented conscious enablement)
- Evin Wick
- Patricia Daos (recent hire, blocked Dec 4)
- Joe Faris, CPA (Accountalent)
- Charles Crabtree (celebrate, warned; reposted with âCome build with usâ hiring pitch; job listing claims âaccomplished fintech founderâ; commission-heavy/low base = LendUp AE pattern; NS8 parallel: sales employees suffered financially when that fraud collapsed â I witnessed firsthand)
- Jason Mitchell (celebrate, warned)
- Alexey Skiba (GTM sales lead, warned)
- Barbara Jovanovic (RICO notice deleted, replied with đđđ)
- Startup Cookie / Sam Claassen
- Luke Frye (warned, Rivet Tax Advisor)
- Renato V. (parallel reselling, warned, blocked me after notification)
- Daniel G. (Puzzle eng since Apr 2025)
- JR Faris (CEO @ Accountalent)
- Olvis (Senior SWE since Oct 2022)
- Chris Yancey (celebrated, warned Nov 8)
- Sina Moheibiany (loved, warned, untagged Dec 3)
- Dasha Shunina
- Brendan Saunders (celebrate, warned)
- Marcos Iglesias (celebrate; eng since Dec 2024)
- Philip Chan (eng since Mar 2022)
- Naveen Venkatesh (reposted; blocked Dec 4)
- Jean-Bertrand Uwilingiyimana (celebrated, reposted, warned)
- Omid S. (SWE II at Puzzle since Aug 2024)
- Nate Schickler (SWE Sept 2021 - Dec 2022; laid off in December 2022 layoffs)
- Arash Ahmadi (blocked me)
- Joshua Noronha (Senior PM at Puzzle since Jul 2024; ODF17 fellow Apr 2023 - Mar 2024; On Deck network support pattern continues)
- Accountalent (company page)
Jason Mitchell + Luke Frye also liked Joe Farisâs comment âAccountalent loves Puzzle!! đâ
Marissa Mata reposted
Pattern: Employees and partners continue engaging with CEOâs posts after receiving fraud documentation. RICO warnings deleted. Accountalent (CPA firm) featured prominently despite receiving notice that continued participation constitutes knowing involvement in criminal enterprise.
Bill.com: Incorrect Legal Interpretation and RICO Notification
Notification Timeline:
- November 10, 2025: First notification sent to Bill.com
- December 1, 2025: Follow-up notification sent
- December 5, 2025 (4:29 PM): Bill.com legal team responds with incorrect interpretation
Bill.comâs Response (4:29 PM):
After receiving fraud documentation on two separate occasions, Bill.comâs legal team responded claiming:
âIt is our determination that the order regarding LendUp Loans, LLC does not bind Bill.com, nor does it restrict our current integration activities with Puzzle Financial. The prohibitions within that order are specific to that entity and the extension of consumer credit, which falls outside the scope of our partnership.â
Why This Interpretation Is Incorrect:
The CFPB order does not restrict prohibitions to âthat entity.â It explicitly states:
- Paragraph 9: âDefendant and its officers, agents, servants, employees, and attorneys⌠may not misrepresent⌠any fact material to consumers concerning any Consumer Financial Product or Serviceâ
- Paragraph 10: âDefendant and its officers, agents, servants, employees, and attorneys⌠may not violate⌠Federal consumer financial lawâ
- Paragraph 11 (Section V): âDefendant and its officers, agents, servants, employees, and attorneys and all other Persons in active concert or participation with any of them, who receive actual notice of this Order⌠may not disclose, use, or benefit from customer informationâ
The order uses âDefendant AND its officersâ â the conjunction creates separate binding obligations. Officers donât stop being bound when the entity dissolves. Sasha Orloff was CEO (officer) of LendUp Loans, LLC. These prohibitions apply to him personally and permanently.
Notification Failures (Potential Order Violations):
- Paragraph 32 required LendUp to notify the CFPB of âthe emergence of a successor companyâ and âthe creation or dissolution of a subsidiary, parent, or affiliate that engages in any acts or practices subject to this Orderâ
- Paragraph 50 required any transferee to agree to comply with the orderâs terms
- Puzzle Financial was incorporated September 2019 â 2+ years before the December 2021 order â and should have been disclosed immediately upon the Effective Date
- No public evidence this disclosure occurred
RICO Notification Sent:
Rebuttal email sent to Bill.com citing:
- Paragraphs 9, 10, 11, 32, and 50 of the CFPB order
- Bill.com now has actual notice of a CEO subject to permanent federal prohibitions
- Documented wire fraud predicate acts (photoshopped metrics, false credentials, misrepresented customer metrics)
- 5 SEC whistleblower complaints filed
- Under Paragraph 11, âpersons in active concert or participationâ with actual notice face potential exposure
- Formal preservation notice under 18 U.S.C. § 1512(c)
What Bill.comâs Response Demonstrates:
Bill.comâs legal team conflated entity-level restrictions with officer-level restrictions. The order language is unambiguous: âDefendant AND its officersâ creates separate obligations. Their incorrect interpretation is now documented evidence they received actual notice and chose to continue integration.
Strategic Error: Worse Than Not Responding
Bill.com would have been better off not responding at all. By responding with an incorrect legal interpretation, they:
- Confirmed receipt of November 10 and December 1 notifications
- Confirmed review â explicitly stated they âconducted a comprehensive reviewâ of the order
- Made a legal determination on record â âit is our determination that the order⌠does not bind Bill.comâ
- Demonstrated they read the specific paragraphs â and still misinterpreted âANDâ
- Closed with dismissive confidence â âWe stand by our legal assessment and consider this matter closedâ
- Created documentary evidence of conscious choice â active decision to continue, not passive ignorance
If they hadnât responded, they could claim:
- Notifications went to spam
- They didnât understand the implications
- They never reviewed the order
Now they can only claim their lawyers misread âANDâ â which is malpractice evidence, not a defense.
Their response is Exhibit A for âcontinued participation after actual notice with full understanding of allegations.â
RICO Notifications to HR Pals and Recruiting Team (December 5, 2025)
Email to HR Pals (8:40pm):
RICO notification regarding payroll/HR services to criminal enterprise:
âYou are providing payroll/HR services to Puzzle Financial, Inc., which constitutes a criminal enterprise as defined under RICO.
Legal implications for your company:
- Payroll proceeds may be subject to forfeiture - Wages paid to employees may constitute proceeds of racketeering activity under 18 U.S.C. § 981
- Your services may constitute âfacilitationâ - Processing payroll for a known criminal enterprise may constitute aiding and abetting under 18 U.S.C. § 2
- You have a duty to investigate - After receiving this notice, continued services without due diligence may constitute knowing participation
Recommendation: Terminate services to Puzzle Financial immediately and advise employees their wages may be subject to forfeiture.â
Email to Marissa Mata + Puzzle Careers Team (9:12pm):
Fraudulent inducement warning sent to Marissa Mata, careers@, Arash Ahmadi, Charles Crabtree:
âUnder common law fraud and California Labor Code § 970, recruiters may be held personally liable for knowingly inducing individuals into employment through misrepresentation or omission of material facts.
Material facts you are omitting from candidates:
- Puzzleâs CEO is subject to federal CFPB consent order prohibiting âdefendant and its officersâ from misrepresenting facts
- Puzzle constitutes a criminal enterprise under 18 U.S.C. § 1962 (RICO)
- Employee wages may be subject to civil forfeiture as proceeds of racketeering activity
- The company is preparing for wind-down operations
HR/Payroll provider has been notified separately: Puzzleâs third-party HR/payroll provider HR Pals has received formal RICO notification and may terminate services, making it impossible to pay employees you recruit.
Recommendation: Resign immediately and refuse to participate in further recruitment.â
Pattern: HR Pals previously participated in wrongful termination(s) and never investigated reported misconduct (June 2023 - August 2024 complaints documented). Now formally notified of RICO implications for continued payroll services.
Note: This December 5, 2025 email to HR Pals is proof that Sasha has been gaslighting them since receiving this formal legal notification. In his December 15, 2025 restraining order filing, Sasha characterized these statutory citations and liability warnings as âthreatsâ and âharassment,â manufacturing fear among HR Pals and employees to use as âevidenceâ of danger. See restraining order analysis for full documentation of this gaslighting pattern.
Follow-up Email to HR Pals Cofounders (December 5, 2025):
Sent directly to HR Pals leadership documenting:
- Brianna Gutierrez (HR Pals) sent the May 31, 2023 termination email falsely claiming âreceipt of your resignationâ while simultaneously offering severance (proving termination, not resignation)
- HR Pals executed the separation agreement requiring waiver of fraud, wrongful discharge, and retaliation claims
- HR Pals ignored all misconduct reports (June 2023, July 2023, August 2024) and continued servicing Puzzle
- RICO facilitation liability â processing payroll for known criminal enterprise after notification constitutes aiding and abetting under 18 U.S.C. § 2
- Recommended immediate termination of services to Puzzle Financial and notification to employees that wages may be subject to forfeiture
Jennifer Orloff: Block SVP and CFPB Compliance Concerns
Jennifer Orloff (LinkedIn) serves as SVP Marketing at Block, Inc. (formerly Square), a major financial technology company offering consumer financial products including Cash App, payment processing, buy-now-pay-later services (Afterpay), and consumer lending.
She is married to Sasha Orloff, who was permanently banned by the Consumer Financial Protection Bureau in December 2021 from âparticipating in conduct related to the offering or provision of any consumer financial product or service.â
CFPB consent orders typically include âassisting othersâ language prohibiting banned individuals from participating directly or indirectly, advising others, or acting through any person or entity in the banned activities.
Jenniferâs executive-level role at a major consumer financial services company, while married to a permanently banned financial services executive, raises questions about:
- Whether Sasha advises or consults on her work (indirect participation)
- Whether Sasha benefits financially from her compensation in the banned sector
- Whether this arrangement circumvents the intent of his lifetime ban
- Whether Blockâs compliance was fully informed of the spousal relationship
- Whether material omissions were made during employment screening
Documented involvement:
- May 31, 2023, 5:35 PM ET: Viewed my LinkedIn profile on termination day (family surveillance unit)
- Summer 2023: Continued viewing my profile as I published fraud documentation
- December 1, 2025: Reposted Sashaâs âvibe-codedâ Ramp calculator during crisis
- November-December 2025: Continues liking Sashaâs LinkedIn posts during active federal proceedings (5 SEC complaints filed)
Note on Sashaâs mother: Viewed whistleblower profile ~December 8, 2025 (~5 PM PT), apparently independently encountering comprehensive fraud documentation in LinkedIn comments. Continues liking Puzzle/Sasha content despite exposure to fraud documentation - demonstrates family-unit enablement pattern extends beyond spouse.
This arrangement warrants regulatory review to ensure compliance with the terms of Sasha Orloffâs CFPB ban, particularly the standard âassisting othersâ provisions designed to prevent banned individuals from participating in financial services through proxies, family members, or indirect arrangements.
December 4-5, 2025: Emails to Block and Square Leadership
Email sent to [email protected] (cc: [email protected]) on December 4, followed by email to Square ([email protected]) on December 5. Jennifer was recently promoted from Square SVP to Block-wide SVP role (November 2025).
Subject: SVP Jennifer Orloff - Marketing Ethics and Conflict of Interest Concern
To Block Leadership,
I am writing regarding Jennifer Orloff, your SVP and Head of Marketing Strategy, Operations, & AI, and her documented involvement with fraud at Puzzle Financial, operated by her husband Sasha Orloff.
Jennifer Orloffâs Block Role (per LinkedIn):
- SVP | Head of Marketing Strategy, Operations, & AI (Nov 2025 - Present)
- Leads marketing across Square, Cash App, Afterpay, and Bitcoin products
- Responsible for âKPI accountability,â âMarketing Analytics,â and âMarketing AIâ
- Previously Interim CMO leading 230-person team (Nov 2023 - Aug 2024)
- At Square/Block since January 2021
The Contradiction:
Jenniferâs professional responsibilities include:
- âKPI accountability and executive reportingâ
- âMarketing Analyticsâ oversight
- âDisciplined executionâ and âoperational excellenceâ
- Building âAI tools that increase revenueâ
Her husbandâs documented marketing practices:
- Photoshopped engagement metrics: 3 likes manipulated to display 12,362 (October 2025)
- Trademark infringement: ActualQuickBooks.com domain, digital billboard, merchandise, and costuming impersonating Intuit
- Evidence deletion: Campaign materials deleted within 24 hours of second-day attempts at Intuit Connect, following first-day police removal
- Three cease-and-desist letters threatening police intervention (âworkplace violenceâ) against me for documenting public fraud while refuting zero âfalseâ and âdefamatoryâ statements
Jenniferâs Personal Involvement:
- Termination day surveillance (May 31, 2023, 5:35 PM ET): Both Sasha and Jennifer viewed my LinkedIn profile hours after my wrongful termination from Puzzle. Sasha viewed at ~3:47 PM via LinkedIn search; Jennifer viewed at ~5:35 PM. They watched me struggle with a false âresignationâ narrative they created internally.
- Summer 2023 continued surveillance: Jennifer continued viewing my LinkedIn profile throughout summer 2023 as I was publicly documenting Sashaâs fraud patternsâsurveillance extended to family level during the active whistleblower period.
- Continuous amplification (November-December 2025):
- December 4, 2025: Liked Sashaâs post about âChatGPT and 2026 growth planningââcontinuing family-unit amplification during federal proceedings
- December 2, 2025: Liked Sashaâs âReal Leadershipâ post featuring Matt Tait/Decimal
- December 1, 2025: Liked Sashaâs âCrisis Mondayâ Ramp calculator post
- November 2025: Reposted Puzzle x Deel partnership announcement
- Pattern of family-unit amplification during active federal whistleblower proceedings (5 SEC complaints filed)
- Awareness of CFPB ban: Full knowledge her husband is permanently banned from consumer lending following CFPB enforcement against LendUp (140,000+ consumers defrauded, $40M restitution order).
CFPB Ban Compliance Concern:
Sasha Orloffâs CFPB consent order (December 2021) includes standard âAssisting Othersâ language prohibiting banned individuals from âperforming marketing⌠servicesâ in consumer lending and âreceiving any remuneration⌠from any person engaged in⌠providing any extension of credit.â Jenniferâs executive role at Blockâoverseeing marketing for consumer lending products (Afterpay BNPL, Cash App features, Square lending)âraises questions about whether this spousal arrangement circumvents the intent of his lifetime ban. Her compensation flows into their California household (community property), meaning Sasha financially benefits from consumer financial services marketing. Did Blockâs compliance team know her spouse was federally banned from this exact industry when they promoted her to SVP?
Why This Matters for Block:
An SVP responsible for âMarketing AIâ and âKPI accountabilityâ across Blockâs entire ecosystem is personally supportingâand actively surveilling whistleblowers ofâa CEO who:
- Photoshops social media engagement metrics
- Runs trademark infringement campaigns resulting in police intervention
- Operates financial software while federally banned from consumer lending
- Retaliates against whistleblowers with legal threats
- Exhibits documented patterns of surveillance and mental decompensation (13+ hours editing Wikipedia on Thanksgiving to remove fraud documentation)
This creates serious questions about the judgment and ethical standards of someone leading marketing integrity for Square, Cash App, Afterpay, and Bitcoin products. A marketing executive who participates in surveilling a whistleblowerâand continues amplifying content from a CFPB-banned CEO during active federal proceedingsâdemonstrates concerning professional judgment.
Documentation:
Full timestamped evidence, including LinkedIn profile view screenshots, internal communications, and the complete fraud pattern: https://patrickstoica.com/puzzle-statement
I formally request Block review Jennifer Orloffâs conduct under your ethics policies, conflict of interest guidelines, and standards for SVP-level leadership.
Respectfully, Patrick Stoica [email protected]
December 10, 2025: Block Acknowledges Receipt and Internal Review
Daniela Monkiewicz (Senior ERBP, Employee Relations at Block) responded acknowledging receipt and confirming internal review:
Hi Patrick,
Thank you for bringing your concerns to our attention.
I want to acknowledge receipt of the information you provided. Please be advised that this matter is currently under review by the appropriate internal teams, who will determine the next steps.
We appreciate you raising this.
Best,
Daniela
â
Daniela Monkiewicz
Senior ERBP | Employee Relations at Block
Why this matters:
Blockâs Employee Relations team acknowledged receipt and confirmed the matter is under internal review. This establishes:
- Block has been formally notified of Jennifer Orloffâs involvement in amplifying and surveilling fraud whistleblower
- Corporate awareness of spousal relationship to CFPB-banned CEO
- Documentation of receipt - any continued amplification by Jennifer after December 10 occurs with Blockâs knowledge of the concerns raised
- Internal review in progress - Blockâs appropriate teams are evaluating the ethics, conflict of interest, and CFPB compliance questions
Timeline: Email sent December 4-5 â Response received December 10 (5-6 days) â Under review by âappropriate internal teamsâ
Blockâs acknowledgment and review process demonstrates corporate-level awareness. Any continued family-unit amplification of Puzzle/Sasha content by Jennifer Orloff after December 10 occurs with Block Employee Relationsâ knowledge that concerns have been raised and are under internal review.
December 18, 2025: Update Email - Corporate Perjury and Mischaracterization of Block Inquiry
Following the restraining order filing by PUZZLE FINANCIAL, INC., I sent an update email to Daniela Monkiewicz documenting:
-
Corporate perjury: Sashaâs declaration (signed under penalty of perjury on behalf of PUZZLE FINANCIAL, INC.) swears I âresignedâ while the companyâs own Separation Agreement uses âTERMINATIONâ throughout; Sasha contradicts himself WITHIN THE SAME PARAGRAPH (Paragraph 3, Line 11: âwas separated from the Companyâ vs. Line 14: âhe ultimately resigned from the companyâ) - canât keep perjury consistent for 3 sentences; textbook consciousness of guilt where brain slips between truth (separated/terminated) and manufactured narrative (resigned)
-
Consciousness of guilt - evidence curation: Sasha spent 2.5 years collecting surveillance content (social media screenshots from 2023-2025), but conspicuously did NOT include the actual Separation Agreement draft, Termination Certificate, or HR Pals termination letter as exhibits. He admits I âdeclined Puzzleâs standard separation agreementââwhich proves (a) it was termination not resignation (resignations donât need releases), (b) I never signed away equity or claims, and (c) company took equity without signed agreement (theft)âbut omits all termination documents as exhibits because they prove perjury.
-
Attorney liability question: Lisa M. Bowman (Orrick, State Bar #253843) allowed PUZZLE FINANCIAL, INC. to file a declaration containing provable perjury while responding to federal RICO allegations and 5 SEC complaints. Why is this attorney still representing a client when sheâs now directly associating herself with corporate perjury in a filing thatâs explicitly responding to federal criminal enterprise allegations?
-
Material mischaracterization of Jennifer Orloff matter: Sashaâs declaration (lines 24-27, page 2) claims I âharassed my wife at her place of workâ by sending âmessages to the CEO and HR employees of her company threatening her job.â
Reality: On December 4, 2025, I sent an email to Blockâs [email protected], [email protected], [email protected] (cc: [email protected]) with subject line âSVP Jennifer Orloff - Marketing Ethics and Conflict of Interest Concernââa legitimate marketing ethics and CFPB compliance inquiry regarding potential conflict of interest. This was sent to appropriate corporate channels (press, legal, ethics), not âthreatening her job.â Sasha characterizes a legitimate ethics/compliance inquiry to appropriate corporate channels as âthreatening her jobâ to manufacture a âharassment of wifeâ narrative.
-
Judge partly denied the order (Dec 18, 2025) with explicit finding: âFACTS ALLEGED DO NOT SUPPORT ALL THE ORDERS REQUESTEDâ
This filing demonstrates the lengths Sasha Orloff and Puzzle Financial, Inc. will go to suppress federal whistleblower activityâincluding:
- Committing corporate perjury in sworn declarations
- Spending 2.5 years collecting surveillance content to manufacture a threat narrative, then lying in paragraph three
- Deliberately omitting exculpatory documents (Separation Agreement, Termination Certificate) while including surveillance
- Materially mischaracterizing legitimate ethics/compliance inquiries as âthreatsâ
- Using corporate counsel to respond to RICO/criminal enterprise allegations through restraining order rather than refutation
The fact that Jennifer is listed as a âprotected personâ in this retaliatory filingâand that a legitimate ethics inquiry to Blockâs press/legal/ethics teams is mischaracterized as âthreatening her jobââunderscores why Blockâs review of the conflict of interest and CFPB compliance concerns is important.
December 6, 2025: TEDxLosAltos Women Sponsorship
December 5: TEDxLosAltos Women posted announcement. Dasha Shunina reposted.
âWeâre grateful for the support of Women Tech Meetup as a Community Partner for TEDxLosAltos Women, and to Puzzle for joining us as a Sponsor.â
December 5, 2025: TEDxLosAltos Women announces Puzzle as sponsor and Women Tech Meetup (Dasha Shunina) as community partner. âTogether with Puzzle and Women Tech Meetup, weâre building spaces where womenâs voices can rise.â Dasha reposted.
December 6: RICO Notice Posted (Three Comments):
Comment 1:
Formal notification that Puzzle Financial is a criminal enterprise under 18 U.S.C. § 1962. Sasha subject to permanent CFPB ban. 5 SEC whistleblower complaints filed. Sasha blocked me and used lawyers to threaten police involvement 3 times without refuting âfalse statements.â Bar complaint filed against their lawyer; now no legal representation.
Accepting sponsorship money from Puzzle creates potential exposure:
- Proceeds may constitute racketeering activity under 18 U.S.C. § 981
- Association after notification constitutes knowing participation
- Organizationâs reputation now linked to documented federal fraud
Comment 2:
Dasha Shunina has not disclosed:
- Employment at Skolkovo Foundation (2016-2023) â organization warned by FBI in April 2014 as Russian technology intel operation
- Current role as Puzzle GTM strategist while promoting Women Tech Meetup
- That she built Women Tech Meetup while recruiting for FBI-warned Skolkovo (overlapping timeline)
- Conflict of interest between her Puzzle employment and community partnerships she arranges
- Puzzle employment in Forbes articles, using multiple quotes from Sasha Orloff (mentioning Puzzle by name) â undisclosed conflict of interest as contributor
Dasha (real name Daria) also chose to block without refutation.
Women Tech Meetup is not an independent community organization. Itâs infrastructure for reputation laundering, connecting a CFPB-banned CEO to legitimacy through DEI theater. Sasha first used diversity theater at LendUp, following CFPB violations. LendUp ultimately defrauded 140,000+ people, shutting down in 2021 with $40M in restitution (2024).
Under 18 U.S.C. § 1512(c), preserve all communications.
Destruction of evidence after this notice constitutes federal obstruction. This is already logged in the document and permanently available for future federal proceedings.
Comment 3 (direct tag to organizer):
Marina Davidova This is your formal notice. I donât care if youâre complicit or not. Youâre now aware of the consequences going forward. Puzzle is in its final stages. This is a matter of fact. Any financing obtained through criminal enterprise may be forfeited. Actively conspiring with Puzzle going forward may result in jail time.
Puzzle engages in whistleblower retaliation, baseless C&Ds (across Sashaâs corporate network), police threats, emotional abuse/distress, gaslighting, stalking, mobbing, harassment, wrongful termination, defamation (calling ex-employees âmentally illâ), fraud, conspiracy, equity theft, severance theft, and much, much more.
Check out Sashaâs grifter TEDx talk from 12 years ago: https://www.youtube.com/watch?v=53amTLongCE
Sashaâs TALKS WITH DASHA episode is an infomercial. Dasha is not a legitimate journalist or content creator. https://www.youtube.com/watch?v=-dRTZeM1VOo
Sasha Orloff was caught photoshopping metrics (3 likes to 12,362 on someone elseâs comment) and editing LendUpâs Wikipedia page to falsely claim the CFPB ban does not affect him.
Replies to co-conspirator comments:
Women Tech Meetup commented: âWomen supporting women â¤ď¸â
Reply:
diversity theater â¤ď¸
Puzzle commented: âWe love supporting female founders!â
Reply:
diversity theater đ by creating more partnerships, youâre only extending RICO implications and giving me more evidence. foreign employees face greater risks. you seem to think youâre above the law. Puzzle engages in whistleblower retaliation, baseless C&Ds (across Sashaâs corporate network), police threats, emotional abuse/distress, gaslighting, stalking, mobbing, harassment, wrongful termination, defamation (calling ex-employees âmentally illâ), fraud, conspiracy, equity theft, severance theft, and much, much more.
Pattern: Same playbook as Antler SF event (Nov 19, 2025) â Puzzle and Women Tech Meetup co-platforming despite federal documentation. DEI-focused events used to legitimize fraud operation.
December 8, 2025 (Monday): TEDxLosAltos Deletes Post
TEDxLosAltos Women deleted the sponsorship announcement. Before deletion, TEDxLosAltos âlovedâ the Women Tech Meetup and Puzzle comments (âWomen supporting women â¤ď¸â and âWe love supporting female founders!â) â the same comments I replied to with âdiversity theater.â
Final comment posted after deletion:
â@TEDxLosAltos Women Your fraud suppression is permanently noted. Thank you for your evidence.â
Deletion after RICO notice + loving co-conspirator comments = consciousness of guilt. The original post and all comments are preserved in documentation.
December 8, 2025: Digital CPA Conference
~2:43pm ET: Puzzle posts from Digital CPA.com conference:
December 8, 2025: Puzzle booth at Digital CPA.com conference. Left to right: Sasha Orloff, Dasha Shunina, Charles Crabtree, unknown, Jeffrey Everingham. Booth displays â#QuitBooksâ and âUpgrade Your Firm with AI-Native Ledger.â
âYour AI Accounting Upgrade Voucherâ â boarding pass style marketing similar to ActualQuickBooks campaign (without that domain). âFrom: Slow Books, To: Puzzle, Flight: AI-4U, Priority: Accountants.â QR code points to puzzle.io/for-accounting-firms with tracking UTM params.
âWe are at Digital CPA.com right now and the vibes are high!
Our booth is busy â come say hi đ
With Puzzle, you can finally move from slow books to quick.
Grab our AI accounting upgrade voucher to learn more.
The future is fast.
#QuitBooksâ
RICO Notice Posted (on main post and reposts from Charles Crabtree, Jeffrey Everingham, Greg Jones):
Greg Jones background: Group Product Manager at Puzzle (Aug 2025 - present); ex-Affirm Director of Enterprise Financial Systems (Jul 2021 - Feb 2023) â same Affirm pipeline as Chris Yancey and Jason Mitchell; ex-KPMG Senior External Auditor; 12 years at Netflix in finance/accounting roles; ex-Google.
Affirm pipeline pattern: Three Puzzle employees (Chris Yancey, Jason Mitchell, Greg Jones) came from Affirm. BNPL (Buy Now Pay Later) industry operates in regulatory gray area â less consumer protection than traditional credit, criticized for encouraging debt accumulation, targeting financially vulnerable consumers. People comfortable working in poorly-regulated fintech may be desensitized to joining a CFPB-banned CEOâs company. The regulatory red flags that should scream âinvestigate before joiningâ donât register when youâve already normalized operating in spaces where consumer protection is an afterthought.
Sasha Orloff is a fraud. Puzzle is RICO enterprise software. Firms using Puzzle Financial are at high risk of reputational damage and customer lawsuits. Puzzle employees may face jail time or asset forfeiture.
Accepting sponsorship money from Puzzle creates potential exposure:
- Proceeds may constitute racketeering activity under 18 U.S.C. § 981
- Association after notification constitutes knowing participation
- Organizationâs reputation now linked to documented federal fraud
Supporting Puzzle through testimonials or even likes may be viewed as conspiring with a criminal enterprise.
Under 18 U.S.C. § 1962 (RICO) and 18 U.S.C. § 1512(c) (Obstruction), preserve all communications related to Puzzle Financial, Sasha Orloff, LendUp, and Mission Lane. Destruction of evidence after this notice constitutes federal obstruction. Continued participation after RICO notification constitutes knowing involvement in criminal enterprise.
Alt Account Warning to Patricia Daos:
Employees started disabling tagging â preventing direct callouts on further posts (Marissa, Naveen, Joshua).
Patricia Daos (Implementation Manager, recent hire, blocked me after notification) commented âGo team!â
âPatricia Daos This will be logged as continuing to conspire with a fraud and criminal enterprise.â
Follow-up comment:
âLet Marissa, Charles, Arash, and Naveen know theyâre very close to facing jail time and personal liability for civil forfeiture. If youâve not discussed evidence with a third-party, you must do so immediately. You cannot rely on Puzzle employees to make reasonable decisions.â
Likes on Conference Post (All Previously Warned):
- Naveen Venkatesh (blocked me)
- Patricia Daos (blocked me)
- Joshua Noronha (ODF17 fellow)
- Marissa Mata (blocked me; warned Friday night on hiring post)
- Arash Ahmadi (blocked me; warned Friday night)
- Jason Mitchell (6 years at Puzzle, $0 equity, risking CPA license; repeatedly untags but doesnât disconnect)
- Sasha Orloff
- Charles Crabtree (warned Friday night; reposted with âCome build with usâ)
- Dasha Shunina / Women Tech Meetup / The Gathering
Charles, Arash, Marissa: All three warned on hiring post Friday night (December 6). All three continued engaging Monday.
Jason Mitchell and Alexey Skiba liked Charles Crabtreeâs repost. Reply to RICO comment:
Jason Mitchell Yeah dude, youâre definitely going to suffer from wage clawback and jail time at this rate. Great critical thinking skills you have. Just fucking block me and disconnect if youâre going to be so arrogant.
Update: Jason Mitchell untagged. Youâve really failed yourself and everyone around you. Especially your family. I disconnected because I want absolutely nothing to do with you. OR Chris for that matter. Fucking asshole coworkers.
Sasha reposted Puzzleâs DCPA post:
Sophia Xiao (General Catalyst partner, Puzzle Board Observer since 2019) âcelebratedâ this repost â RICO fraud notice from alt account visible on the post. Board-level investor publicly engaging with content that has active whistleblower warnings visible.
Sashaâs âI Love Talking to Customersâ Repost:
âI love talking to customers.
Not the rushed, time-boxed calls⌠the real conversations where people tell you what they are afraid of, what they are excited about, and what their ambitions are.
And honestly? Showing them what weâve been building (and seeing their reactions!!) is the best feeling.
Those moments make all the late nights and hard decisions worth it.â
Alt account (Hozier Smith) commented same RICO notice.
Likes on Customer Post:
- Charles Crabtree
- Joshua Noronha
- Sam Claassen
- Barbara Jovanovic
- Startup Cookie
Pattern: Employees and partners warned Friday continue publicly engaging Monday. Conference booth operation continues despite active federal documentation. CPA firms attending are being pitched by a CFPB-banned CEO without disclosure.
December 9, 2025: Continued Engagement Post-Asset Sale Release
Following the public release of the Asset Sale document and expansion of daily emails to all investors, Puzzle employees and Brex leadership continue publicly engaging despite full awareness.
Puzzleâs DCPA post likes (December 9):
- Dasha Shunina/Women Tech Meetup/The Gathering
- Brex (company account)
- Arash Ahmadi
- Jeffrey Everingham
- Joshua Noronha
- Jason Mitchell
- Sina Mohebiany
- Barbara Jovanovic
- Patricia Daos
- Sasha Orloff
- Garrett Marker (CRO @ Brex)
- Charles Crabtree (âlovedâ)
- Jason Mok (âlovedâ - Brex VP Product)
- Conor Bradshaw (âlovedâ - Leading Accounting Partnerships @ Brex)
- Sophia Xiao (General Catalyst, Board Observer)
- James Holodnak (GTM @ Brex)
- J.R. Faris (Joe Faris, Accountalent CEO - liked after explicit tagging; CA Board of Accountancy complaint filed A-2026-1047)
Sashaâs repost (December 9):
âAmazing accountants, great partners, California wine, and delicious food.
In that order.
Thanks to Brex and Navan for cohosting a great event at Digital CPA.â
Likes on Sashaâs repost:
- Brex (company account)
- Alexey Skiba
- Jason Mitchell
- Patricia Daos
Pattern Analysis:
-
Brex C-suite and partnerships leadership deeply engaged: CRO Garrett Marker, VP Product Jason Mok (who âlovedâ), Conor Bradshaw leading accounting partnerships (who âlovedâ), GTM James Holodnak. This is not low-level engagementâthis is senior leadership publicly celebrating a fraud vendor at their own co-hosted dinner.
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Sophia Xiao continues as Board Observer: Despite being copied on daily emails detailing Asset Sale securities fraud, QED double-dipping, and $4.4M executive payouts while shareholders got $0.
-
Puzzle employees continue despite warnings: Jason Mitchell (6 years, untagged twice, now liking again), Patricia Daos (warned via alt account at DCPA), Charles Crabtree (warned Friday 12/6, âlovedâ Monday 12/9), Arash/Jeffrey/Joshua/Sina all continuing.
3a. J.R. Faris (Accountalent) liked after explicit tagging: Primary defendant in CA Board of Accountancy complaint A-2026-1047; received notifications November 10-11, 2025; Joe Faris continued podcast appearances and testimonials; explicitly tagged in fraud documentation; liked DCPA celebration post anyway â CPA continuing to publicly endorse CFPB-banned CEO while under professional ethics investigation.
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Alt account Asset Sale comments left visible on personal/old posts: Comments detailing executive payouts remain up on Sashaâs personal account and older Puzzle posts, while being deleted from recent Puzzle company posts. Strategic suppression: hide most damaging evidence where itâs most visible.
-
Real-name account comments appear shadowbanned: Comments from primary account not visible unless viewers toggle to âmost recentââsuggests either LinkedIn algorithmic suppression or mass reporting to hide fraud documentation.
Brexâs Deepening Complicity:
- Co-hosted DCPA dinner with fraud vendor
- Maintains September 2025 technical integration
- C-suite publicly celebrating partnership
- Jason Mok viewed LinkedIn, showing receipt, continues engaging
- Accounting partnerships lead (Conor Bradshaw) âlovedâ celebration post
- Company account liked both Puzzle post and Sashaâs repost
Brex is not a passive integration partner. This is active, senior-level endorsement during documented federal proceedings.
Sasha/Julian Mutual Public Support (3:09pm ET, December 9)
Julian Weisser spent December 8-9 celebrating SoloFounders launch with new badge on Twitter. Despite receiving:
- Daily email #1 (December 8)
- Daily email #2 with Asset Sale document (December 9, morning)
- 2+ years of fraud documentation
- January 2024 âis this bullshit normal to you?â email quoted
- SEC complaint filed August 11, 2023 (same day he wore âPuzzle shirtâ)
Sasha reposted Julianâs SoloFounders launch at 3:09pm ET with public praise:
âI canât speak more highly about @julianweisser and what he builds. Itâs so founder focused and friendly, from day one through success, and the may[sic] challenges along the way.
This is incredible. Again.â
Timeline:
- Dec 8, 6:38pm ET: Julian deletes reply with fraud documentation
- Dec 8 night: Quote-tweeted Julianâs âChanges. :)â with Asset Sale details, separation agreement waiver scope, shell company network (Insights Servicing Inc/Blake Byers, Ahead/Anu Shultes, Fairfax Studios/Marvin Bing $800K Rolling Loud vendor fraud), QED RICO orchestration; tagged Julian, Noemie, SoloFounding repeatedly
- Dec 8-9: Julian and Sasha celebrate each other publicly despite Twitter thread documentation
- Dec 9 morning: Asset Sale email sent to all investors IN RESPONSE to their mutual celebration
- Dec 9, 3:09pm ET: Sasha publicly praises Julian (âincredible. Again.â)
- Dec 9, 6:38pm ET: Julian deletes more tweet responses â fraud suppression continues
Pattern Analysis:
- âAgainâ â Suggests ongoing relationship and continued support, not isolated endorsement
- Celebrated each other BEFORE receiving detailed Asset Sale email â Shows they didnât need the full document to know; they celebrated despite 2+ years of documentation and Dec 8 night Twitter thread detailing shell companies, vendor fraud, and QED RICO orchestration
- Asset Sale email sent IN RESPONSE to their mutual celebration â Morning email was escalation after seeing them publicly support each other while suppressing fraud documentation
- Julian celebrating Sasha engaging with ODF/SoloFounders community â Despite daily emails warning of RICO exposure, employee jail time, and conspiracy charges
- Julian deleted responses twice (6:38pm ET both nights) â Consistent pattern of suppression; hours after Sashaâs public praise on Dec 9, continues suppressing fraud documentation
- Mutual protection â Sasha platforms Julianâs new venture; Julian provides community access and legitimacy to CFPB-banned CEO
Dec 8 Night Twitter Thread (After Julian Deleted at 6:38pm ET):
Quote-tweeted Julianâs âChanges. :)â with comprehensive documentation:
- Separation agreement: Full General Release waiver scope (ERISA, WARN Act, stock/equity, fraud, wrongful discharge, emotional distress, retaliation â all waived); âits predecessors, successors, past, present or future subsidiaries, affiliated companies, investors, branches or related entitiesâ â asks Julian if this is legitimate or RICO suppression attempt
- Sashaâs golden parachute details: 25%/75% severance split (LendUp/Mission Lane), 18 months COBRA vs 12 for others, âquite the luxurious sabbaticalâ
- Asset Sale preview: âLendUp shareholders received $0 from this sale, and $0 from their equity. this is securities fraud. Mission Lane is LendUp 2.0.â
- Convertible note holders self-dealing: YC (Sam Altman president then, Garry Tan silent now), Google Ventures/Blake Byers, Mitchell Kapor Trust
- Shell company network exposed:
- Insights Servicing Inc. (incorporated 11/23/2015, CA/VA 2016): CEO first listed as Sasha Orloff (signature attached), transferred to Anu Shultes, other LendUp execs, and Blake Byers; timing lines up with Google banning payday loans
- Ahead (@Ahead_Money): LendUp âsubsidiaryâ that became pump-and-dump referral spam; people locked out of accounts without notice; Kapor Capital kept shuffling shell companies
- Fairfax Studios: Anu Shultes and Marvin Bing shell company; vendor fraud ($800K owed to Rolling Loud, defaulted and disappeared); Anuâs âtotal bullshit sworn affidavitâ attached
- QED as RICO orchestrator: Explicitly called out
- Direct questions to Julian/Noemie: âwho the fuck are you supporting here?â, âyou are enabling RICO. i will not allow you to look away.â, âSasha destroys more than employees. heâs economically destroyed Americaâ
What this demonstrates:
This is not ignorance. This is not âweâll look into it.â This is conscious, coordinated, mutual public support during active federal proceedings. Julian received:
- 2+ years of fraud documentation
- January 2024 âis this bullshit normal to you?â email (quoted in Dec 8 daily email)
- Dec 8 daily email #1
- Dec 8 night comprehensive Twitter thread detailing shell companies, vendor fraud, separation agreement coercion, Asset Sale preview, direct questions asking who heâs supporting
- Dec 9 morning Asset Sale email with full details
And chose to celebrate Sasha engaging with his community anyway.
Sasha knows Julian has been notified for 2+ years, filed SEC complaint same day Julian wore the Puzzle shirt, received Twitter thread the night before publicly praising him, and continues to publicly endorse Julianâs ventures.
This is conspiracy. Not alleged. Documented. In real-time. On public platforms. With timestamps. Julian deleted fraud documentation at 6:38pm ET December 8, saw comprehensive thread that night, celebrated with Sasha December 8-9, received Asset Sale email December 9 morning, Sasha praised him 3:09pm ET, Julian deleted again 6:38pm ET December 9. Pattern of conscious suppression and mutual support.
December 10-11: Pattern Continues
9:14 PM ET, December 10: Julian posts performative philosophical quote:
âHowever vast the darkness, we must supply our own light.â
With lengthy accompanying text about universeâs indifference, accepting challenges within boundaries of death, making existence meaningful. Classic startup philosopher framing while enabling documented fraud.
1:16 AM, December 11: Sasha COMMENTS on Julianâs post:
âWell, this resonates.â
1:17 AM, December 11 (1 minute later): Sasha REPOSTS Julianâs post to his own audience â double engagement (comment + repost).
Both engagements show 1 like each, 32 views on comment, 103 views on repost.
THEN Patrick responds with both accounts to document the conspiracy:
- Real account: âLOL this resonates when youâre facing federal charges @sashaorloff log off patrickstoica.com/puzzle-stateme⌠PERMANENTLY LOGGEDâ
- Alt account (@orbofweed): âhey all! @sashaorloff over there is a fraud and julian is conspiring with them. they donât want you to know that so theyâre acting like victims as usualâ with doc link
Tweet: https://x.com/julianweisser/status/1998939392162017403
What this demonstrates:
- Double engagement: Comment + Repost within 1 minute â 1:16 AM comment âWell, this resonates,â then 1:17 AM repost; not just passive agreement but aggressive amplification
- Proactive support, not reactive â Sasha engaged BEFORE Patrickâs fraud callouts; this wasnât responding to accusations, this was unprompted mutual support during federal proceedings
- Late-night monitoring shows active coordination â 1:16-1:17 AM double engagement, 2 minutes after 1:15 AM Dasha repost; coordinated amplification of enablers within 2-minute window
- Performative philosophy during federal proceedings â âSupply our own lightâ framing while facing SEC complaints, CFPB violations, RICO exposure, professional licensing complaints
- Pattern escalates â This is now third documented instance of mutual public support in 3 days (Dec 9 âincredible. Againâ, Dec 10-11 comment + repost âthis resonatesâ) despite daily email campaigns, Asset Sale release, RICO warnings
- Repost demonstrates institutional endorsement â Broadcasting to followers that Julianâs philosophical framing resonates, creating public association between their brands during federal proceedings
- Documentation in real-time â Patrickâs subsequent responses (real + alt accounts) establish public record that both saw the mutual support and documented it; even after Patrickâs callouts appeared, neither deleted or withdrew support
Julianâs âdarkness/lightâ framing becomes darkly ironic: the âdarknessâ is federal investigation and documented fraud pattern; their âlightâ is performative mutual support and ongoing suppression. Theyâre not responding to universeâs indifferenceâtheyâre responding to whistleblower documentation with coordinated enablement.
The engagement escalates beyond previous interactions: Dec 9 was a comment praising Julianâs work. Dec 10-11 is COMMENT + REPOST within 1 minute â broadcasting the philosophical alliance to Sashaâs entire audience, creating permanent public association between their brands. This isnât private support; this is institutional endorsement during active federal proceedings. Sasha engaged proactively (before fraud callouts), then maintained support even after Patrickâs responses documented the conspiracy.
1:15-1:17 AM: Coordinated Network Amplification
Within 2 minutes, Sasha engaged three times:
- 1:15 AM: Reposted Dashaâs Forbes article about founder cafes with personal endorsement:
âWhen I need to really focus, I like a busy coffee shop with lots of founders. Itâs not why I live in SF. But also not not why.â
-
1:16 AM: Commented on Julianâs philosophical post: âWell, this resonates.â
-
1:17 AM: Reposted Julianâs post to his own audience
This isnât coincidental late-night scrolling. This is coordinated mutual amplification within 2 minutes:
- Dasha (Puzzle GTM strategist, Forbes contributor, Skolkovo alumna) gets article amplification
- Julian (ODF/SoloFounders, conscious fraud suppression documented) gets double engagement (comment + repost)
- Sasha demonstrates network solidarity while facing federal proceedings
Timeline proves proactive enablement:
- Sashaâs three engagements (1:15-1:17 AM) came BEFORE Patrickâs fraud callouts
- Patrick THEN documented the conspiracy with both accounts (real: âfacing federal chargesâ; alt: âfraud and conspiringâ)
- Neither Sasha nor Julian deleted or withdrew support after fraud documentation appeared
- This wasnât reactive self-defense; this was proactive mutual support during active federal proceedings
- Morning of Dec 11: Julian blocked alt account (@orbofweed) - blocking after seeing fraud callout; demonstrates consciousness of guilt; same pattern as Dec 8-9 deletions
The pattern: When facing federal scrutiny, double down on network coordination and public alliance with enablers. Make the coordination obvious. Make it simultaneous. Dare anyone to do anything about it. When documented, maintain the support anyway. Then block the messenger.
Puzzleâs Selective Fraud Suppression Pattern (December 2025)
Following the Digital CPA conference and public release of the Asset Sale document, Puzzle and its employees began employing a strategic fraud suppression pattern:
What they leave visible:
- General RICO warnings and fraud documentation
- Comments about CFPB ban and federal complaints
- Basic whistleblower notices
What they specifically delete:
- Any comments mentioning the Asset Sale document
- References to $4.4M executive golden parachutes while shareholders got $0
- Details about QEDâs double-dipping (paid from sale, became buyer, funded exec parachutes)
- Sashaâs false âbanker to the poorâ narrative juxtaposed with executive payouts
- Convertible note holder list showing YC, Kapor, GV, QED got paid while shareholders got nothing
Additional suppression tactics:
- Closing comments on posts entirely to prevent further documentation
- Re-enabled comments after email blast â tactical suppression: close during peak documentation period, reopen after to appear less obviously suppressive
- Continuing operations âbusiness as usualâ while aware of federal documentation
- Employees continue liking/engaging with Sashaâs posts despite warnings
What this demonstrates:
This selective deletion pattern proves conscious awareness of the most damaging evidence. They know the Asset Sale and golden parachute details destroy Sashaâs mission-driven narrative. If the fraud claims were baseless, why delete only the specific evidence that proves securities fraud and coordinated conspiracy?
The irony: By leaving some fraud warnings visible while deleting others, theyâre creating a documented pattern of consciousness of guilt. Each deletion is logged. Each comment closure is documented. The Asset Sale is now permanently public at patrickstoica.com/puzzle-evidence/.
December 8, 2025: ODF/Solo Founders/Turpentine Daily RICO Notice #1
First of daily emails sent to Julian Weisser, Noemie Federico, and Erik Torenberg.
Subject: ODF / SoloFounding / Turpentine: Ongoing RICO Participation Notice #1
Key Points:
- Quoted January 19, 2024 email: âis this bullshit normal to you?â â 22 months of silence followed by âTop 2025 Companyâ and âPuzzle shirtâ celebration
- Julian Weisser now under same level of analysis as Sasha: Twitter platitudes (âChanges. :)â, âBe an unapologetic collector of wide-ranging ideasâ, Shakespeare âdoggeâ post) while employees face federal charges
- Turpentine/a16z awareness: Twitter account didnât share latest Yogi Goel episode (65 views) â suggests awareness of severity; if aware enough to avoid amplifying, aware enough to stop producing
- ODF puff piece (Sept 2021): False claims never corrected â âdoesnât use social mediaâ (photoshopped metrics), âno TVâ (coworker confirmed), âtrack record of successâ (CFPB banned, dissolved, fire-sold); now deleted after joinodf.com rebrand
- January 2024 partnership video: Julian announced â$50M raiseâ when Puzzle had $9M (Feb 2023); Puzzle burned ~$20M; emergency $30M raised Nov 2023
- Attached photos: 2021 and April 2022 team photos identifying employees and their current status
- RICO exposure cited: Funding criminal enterprise, funneling portfolio data via puzzle.io/odf (â6 moths [sic] freeâ), continued platforming after notice
- Daily commitment: âYou will receive this email every business day until you actâ
Closing: âTomorrowâs email will be Notice #2. Are you sure you should be posting empty platitudes all day?â
6:38pm ET: Julian Weisser deletes responses to tweet â fraud suppression documented. Cannot delete federal record.
December 9, 2025: Daily Email Campaign Expanded to All Investors, QED, Brex
Following continued escalation and the public release of the Asset Sale document, daily emails expanded from ODF/SoloFounders to the full investor and enabler network.
Recipients:
- To: Julian Weisser, [email protected], [email protected], Erik Torenberg, [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected] (duplicate), [email protected]
- Cc: [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], BILL Support Team
Subject: Asset Sale Document Now Public + Daily RICO Escalation
Key Content:
Asset Sale Securities Fraud Evidence:
- Full PDF now public: LendUp 2018 Asset Sale to Mission Lane
- ~$4.4M golden parachutes to 4 executives; $0 to shareholders
- QEDâs severe double-dipping: held convertible notes (paid from sale) AND became âmajor stockholderâ in Mission Lane (buyer), then directly funded executive golden parachutes with Mission Lane capital
- Sashaâs accelerated self-dealing: 1/12th monthly vesting (vs othersâ 40%/1/60th), dual-payment structure (75% Mission Lane / 25% LendUp), 18 months COBRA vs 12, bizarre clause requiring BOTH companies to fire him to trigger severance
- Convertible note holders paid while shareholders got $0: YC Continuity Holdings, Mitchell D. Kapor Trust, GV (Blake Byers), QED â many later funded/platformed Puzzle
- Coercive clauses: General Release, No appraisal rights, Non-Disparagement âand its officersâ, 2-year Non-Compete preventing sellers from working in their own industry after getting $0 (document claims âPurchaser has agreed to substantially similar covenantsâ but LendUp was dissolving, making reciprocal protection meaningless â one-sided restriction)
- Same âand its officersâ language in Puzzleâs 2023 separation agreement â identical playbook five years later
Public Lies Following Asset Sale: Sasha + Frank Rotmanâs Coordinated âTwo Iconic Businessesâ Fraud:
January 10, 2019 - Frank Rotman (QED co-founder, LendUp Board Member) in PR Newswire press release:
âWhile most of the financial services industry is aimed at the prime and near-prime end of the credit spectrum, these moves set not just one, but two companies up for long-term success,â said Frank Rotman, co-founder of QED Investors and one of the earliest Executives at Capital One. âNow, LendUp and Mission Lane are better positioned to serve the more than half of Americans who lack access to high quality financial services,â he said.
January 15, 2019 - Sasha Orloff in LinkedIn article âMy Next Stepsâ:
âLast week marked a really important milestone in the history and future of a dream Jake and I started 7 years ago⌠The path now has the possibility of building two iconic businesses. Iâm confident that both companies are in great hands, and look forward to seeing what they accomplish.â
The Reality:
- Fire sale: $29M after raising $150M+
- Shareholder wipeout: $0 to shareholders
- Executive enrichment: ~$4.4M golden parachutes to 4 executives (mostly Sasha)
- 2-day review period: December 17-19, 2018 (shareholders had 48 hours during holidays)
- QED double-dipping: Held convertible notes (paid from sale) AND became âmajor stockholderâ in buyer
- LendUp outcome: Permanently shut down by CFPB December 2021 (2 years after âtwo companies up for long-term successâ)
- Mission Lane outcome: Acquisition vehicle, not âiconic businessâ; CEO hired Sasha as âadvisorâ November 2018
- No shareholders benefited: Complete equity wipeout disguised as strategic âsplitâ
What Frank Rotman Knew as Board Member:
- CFPB violations (2016 warning letter, 2018 enforcement action)
- Fire sale terms ($29M after $150M+ raised, $0 to shareholders)
- Conflicted director interests (QED profiting from both buyer and seller sides)
- Board-level fiduciary duty while publicly lying about company prospects
What Sasha Knew as CEO:
- Shareholders getting $0 while he received ~$4.4M
- 2-day review period during holidays (coercive timeline)
- CFPB violations that would shut down LendUp 2 years later
- Mission Lane was acquisition vehicle, not separate âiconic businessâ
- His role as âadvisorâ to Mission Lane starting November 2018 (announced January 2019)
The Coordinated Fraud:
- Frankâs statement (January 10): âTwo companies up for long-term successâ from QED board member
- Sashaâs statement (January 15, 5 days later): âTwo iconic businessesâ echoing Frankâs framing
- Both knew: Shareholders got $0, LendUp had severe CFPB violations, QED was double-dipping
- Purpose: Create false narrative of strategic âsplitâ rather than fire sale + equity wipeout
Ongoing Pattern:
Same coordinated narrative control across:
- Asset sale misrepresentation (2019)
- Puzzle fundraising materials (2019-2023)
- Public statements minimizing CFPB ban (2021-2025)
- Wikipedia tampering (November 2025)
- Restraining order declaration (December 2025)
This is securities fraud with permanent public record of coordinated false statements.
Ongoing Enablement Documented:
- Julian Weisser: Continues celebrating SoloFounders; wore âPuzzle shirtâ Aug 11, 2023 (SEC filing day); deleted tweet responses Dec 9, 6:38pm ET
- Ross Fubini: Continues liking unlabeled charts; investor from LendUp â Puzzle; understands extraction operations
- Sophia Xiao: âCelebratedâ Sashaâs DCPA repost with visible fraud notice from alt account
- Ash Rust: YC Alumni day with Sasha; blocking pattern despite CFPB/SEC/RICO notifications
- Puzzle employees: Selective fraud suppression (delete Asset Sale mentions, leave general warnings); closing comments; interactions dropping as they realize jail time/forfeiture risk
- Brex: Hosting DCPA dinner; maintains Sept 2025 integration; Jason Mok continues liking despite viewing LinkedIn
- Bill.com: Bad faith CFPB interpretation matching Sashaâs Wikipedia meltdown
Puzzleâs Separation Agreement Waiver Scope (Full Quote Included):
Forced waiver of: ERISA, WARN Act, stock/equity, wrongful discharge, constructive discharge, emotional distress, defamation, invasion of privacy, fraud, breach of contract, breach of covenant of good faith and fair dealing, retaliation, discrimination/harassment claims, and âall other federal, state and local laws, ordinances and regulations.â
Same coercive structure as 2018 Asset Sale.
Risks Going Into 2026:
- RICO liability (18 U.S.C. § 1962)
- Civil forfeiture (18 U.S.C. § 981) â wages, equity, assets clawback
- Obstruction charges (18 U.S.C. § 1512(c))
- Securities fraud
- Data breach exposure
- Tax season catastrophe risk: Year-end books closing now; Q1 2026 collapse during filing season means customers lose data, CPA firms face malpractice claims
- End-of-year financial reporting exposure: Q4 2025 reports closing with fraud vendor; audit risk, investor confidence loss
- Professional licensing consequences: CA Board complaint A-2026-1047, State Bar 25-O-30894
Immediate Actions Required:
- Retain crisis PR counsel
- Denounce Sasha/Puzzle publicly
- Disconnect integrations
- Notify customers of fraud/data risks
- Preserve all communications (destruction = obstruction)
- Consult independent counsel
Attached: Separation agreement, C&Ds (documenting police threats with no legal basis, bar complaint filed 25-O-30894)
Mental Health Disclosure: âIâm logging the decline of my own mental health. Iâve withdrawn from everyone in my life, and my will to live is declining daily. This is not a self-harm threat. This is so you understand the individual lives youâre affecting.â
Commitment: âI will email you every business day with more evidence. Not just what Puzzle is doing. Everyoneâs continued enablement, which has already been logged since my wrongful termination in 2023.â
Closing Note: âSasha tried to use this 2-year-old LinkedIn comment as âevidence.â This is evidence of continued negligence, abuse, and âBanker to the Poorâ hypocrisy. Sasha went to Google, typed âWikipedia help,â and acted like a victim to Wikipedia moderators on their public, change-logged Help Desk page, referring to me the first time in 2.5 years: âthis user Patrick Stoica.â Youâre all getting âSEO hijackingâ through your own criminal activity.â
December 9, 9:58pm ET: Julian Weisser appears live with David J Phillips (Fondo CEO) â ~27 hours after Dec 8 deletion
Julian Weisser (ODF/Solo Founders founder) appears on live broadcast with David J Phillips (Fondo CEO) at Skyline Christmas Gala, December 9, 2025 at 9:58pm ET - approximately 27 hours after deleting tweet responses documenting fraud (Dec 8, 6:38pm ET). Broadcasting to startup community as if no fraud allegations exist.
Timeline:
- Dec 8, 6:38pm ET: Julian deletes tweet responses (fraud suppression documented)
- Dec 9, 9:58pm ET: Julian appears live with David J Phillips on âSkyline Christmas Galaâ broadcast, discussing solo founding/ODF (~27 hours after deletion)
Context: Davidâs Fondo maintains formal Puzzle business partnership. Fondo has dedicated General Catalyst landing page promoting integrated Puzzle offering: âFondo is partnered with Puzzle to make managing your startup finances a breeze⌠add Fondo as your bookkeeper and Fondo will handle the rest - categorize your financial activity, reconciliations, update your Puzzle financial dashboard.â Davidâs personal email ([email protected]) facilitates setup. This isnât casual networking - this is CEO of company with formal Puzzle business integration appearing with Julian who platforms CFPB-banned CEO.
Why this matters:
-
Fraud suppression â next-day platforming: Deleted evidence of fraud enablement Dec 8, 6:38pm ET, then approximately 27 hours later (next evening) back to startup community engagement broadcasting as if nothing happened. Not impulsive reaction - calculated decision to suppress, wait a full day, then continue business as usual.
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David J Phillips has formal Puzzle partnership and received explicit notification 29 days earlier: Fondo was notified November 10, 2025 of CEOâs fraud history, CFPB ban, photoshopped metrics, and professional liability concerns. Notification explicitly stated: âSomeone who manipulates social media metrics shouldnât be trusted with financial metrics.â Fondo maintains dedicated General Catalyst partnership page promoting integrated Puzzle offering: âFondo is partnered with Puzzle to make managing your startup finances a breeze⌠add Fondo as your bookkeeper and Fondo will handle the rest - categorize your financial activity, reconciliations, update your Puzzle financial dashboard.â Davidâs personal email ([email protected]) offered for Puzzle setup. Had nearly a month to investigate claims, disconnect partnership, remove landing page. Chose to maintain formal business integration and appear with Julian anyway.
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David J Phillips is CEO of Fondo with formal Puzzle business partnership: Not just âsame ecosystemâ - Fondo has dedicated General Catalyst landing page promoting integrated Puzzle offering where Fondo bookkeepers update Puzzle dashboards and manage financial data through Puzzle infrastructure. Davidâs personal email ([email protected]) facilitates setup. As CEO of company with formal Puzzle partnership, would understand exact implications of CEO fraud - his bookkeepers are putting client data into Puzzle. His company received detailed fraud documentation on Nov 10. This wasnât ignorance - this was conscious choice to maintain formal business partnership, keep partnership landing page live, and platform Julian 29 days after explicit warning.
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âLive from Skyline Christmas Galaâ: Drinking, networking with startup community. Not someone dealing with serious fraud allegations - someone who suppressed them and moved on within hours. David chose to publicly associate and amplify Julianâs platform 29 days after being warned about the fraud pattern.
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Context of suppression and conscious association: This broadcast happened after:
- Multiple RICO notices on his posts (Dec 8-9)
- Daily email blast started (Dec 8)
- His âPuzzle shirtâ comment documented as enablement
- First ODF daily RICO email (Dec 8)
- Sasha retweet and mutual celebration (Dec 9, 3:09pm)
- Deleted tweet responses same evening
- David received explicit Fondo notification November 10 - 29 days earlier
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Pattern of conscious enablement through formal business relationships: Both Julian and David demonstrate consciousness of guilt:
- Julian: Suppress fraud documentation evening of Dec 8 (6:38pm) â wait full day â appear on broadcast next evening (Dec 9, 9:58pm) promoting ODF/solo founding network that platforms CFPB-banned CEO
- David: Receive explicit fraud notification (Nov 10) â wait 29 days maintaining formal Puzzle partnership with integrated data offering â choose to publicly platform Julian the day after his documented suppression â keep partnership landing page live targeting General Catalyst portfolio
- Together: Continue as if federal documentation doesnât exist, amplifying each otherâs platforms despite explicit warnings, maintaining formal business integrations that funnel client data to fraud infrastructure
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Calculated timing of âdelete evidence â continue platformingâ cycle: Approximately 27 hours from active suppression (Dec 8 evening) to public platform appearance (Dec 9 evening). Not impulsive - Julian deleted evidence, waited a full day, then went on broadcast. Davidâs participation 29 days after Nov 10 notification demonstrates neither of them acted from ignorance or impulse. Both made calculated decisions to suppress/associate despite warnings.
Additional notifications sent after observing broadcast:
Following the live broadcast documentation, emails forwarded/escalated to enablers:
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David J Phillips (Fondo CEO): Escalated RICO notice after appearing on broadcast with Julian the day after Julianâs documented fraud suppression (Dec 8, 6:38pm). David had already received explicit notification November 10, 2025 and maintains formal Puzzle business partnership with dedicated General Catalyst landing page promoting integrated offering where Fondo bookkeepers manage client data through Puzzle infrastructure. This was escalation for: (a) maintaining formal business partnership 29 days after fraud notification, (b) keeping partnership landing page live, (c) appearing with Julian who platforms CFPB-banned CEO, demonstrating conscious enablement through formal business relationships.
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Conor Bradshaw (Brex Accounting Partnerships): Previously documented attending Brex dinner celebrating Puzzle; continued engagement despite notifications
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Rob/Jamie (HR Pals founders): Notified will continue daily emails until they investigate Puzzle as accounting software vendor
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Accountalent (Joe Faris, CPA): Noted continued liking despite being primary defendant in CA Board of Accountancy complaint A-2026-1047; must take RICO seriously regardless of quid pro quo relationships
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Nick/Luke (Rivet.tax): Daily email blast forwarded because Ross Fubini/XYZ is investor in Rivet. Ross continues liking unlabeled charts, invested in both LendUp â Puzzle, understands extraction operations. Notified that daily emails will continue to all portfolio companies in enablement network until disconnection from fraud infrastructure.
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Matt Tait (Decimal): Announced 3 new franchise firms launching with Puzzle as âbest-in-classâ tool partner. LinkedIn post December 9:
âđ Big milestone at Decimal: weâve officially launched 3 new firms.
đ Decimal Avondale, led by Jason Thompson out of Charleston, SC đ Decimal Brookside, led by Jay Breeden out of Kansas City, MO đ Decimal Circle City, led by Joe Van Deman & Colin King, CPA, CFA from Circle City Capital Group out of Carmel, IN
This is a seriously impressive group. Collectively, theyâve:
- Run over a dozen businesses
- Led sales in multiple accounting firms
- Built and run (and sold) their own firms (and chose not to start from scratch again)
- Chosen to join Decimal as our beta franchise cohort
Once they saw the Decimal platform, the value clicked: All the capabilities, systems, and tools of a large company with the trust and closeness of a local firm.
Huge shout-out to our partners helping equip these new firms with best-in-class tools: Intuit, Ramp, Gusto, Brex, Rippling, Puzzle, Double (fmrly Keeper), OneDigitalâ
Why Matt Taitâs announcement matters:
- Launching 3 new franchise firms with Puzzle as featured âbest-in-classâ partner
- New CPAs being onboarded to fraud infrastructure
- Decimal expansion relying on Puzzle integration
- Same partner stack as documented elsewhere (Intuit, Ramp, Gusto, Brex, Rippling)
- No due diligence on CEOâs CFPB ban, photoshopped metrics, federal complaints
- Professional licensing exposure for new franchise owners (Jason Thompson, Jay Breeden, Joe Van Deman, Colin King)
- Decimal reputation risk: presenting fraud vendor as âbest-in-classâ to new franchise partners
Pattern across December 9 additional notifications:
All recipients represent continued ecosystem expansion AND conscious enablement after explicit warnings:
- Fondo CEO platforming Julian 29 days after Nov 10 notification while maintaining formal Puzzle partnership - chose to publicly associate with documented fraud suppressor the day after Julianâs deletion (Dec 8, 6:38pm â Dec 9, 9:58pm) despite explicit warning about CEO fraud, CFPB ban, photoshopped metrics; maintains dedicated landing page promoting integrated Puzzle offering for General Catalyst portfolio where Fondo bookkeepers manage client financial data through Puzzle infrastructure
- Brex partnerships continuing celebration despite multiple notifications
- HR tech founders not investigating vendor despite warnings
- CPA continuing engagement despite being primary defendant in CA Board ethics complaint
- Rivet.tax notified as Ross Fubini/XYZ portfolio company - Ross continues liking unlabeled charts, invested LendUp â Puzzle, understands extraction operations; daily email blast now extends to all portfolio companies in enablement network
- Decimal launching new firms with Puzzle integration despite fraud documentation
This isnât ignorance - this is conscious association through formal business partnerships after explicit notification. David J Phillips demonstrates the pattern: receive detailed fraud documentation â wait weeks/months maintaining formal Puzzle business integration with dedicated partnership landing page â continue platforming and associating anyway. Daily email campaign now documents not just ecosystem expansion, but conscious enablement through formal business relationships by participants who were explicitly warned and chose to maintain partnerships, integrations, and public associations anyway.
December 10, 2025: Daily Email Campaign #3 - Resume Fraud Intensification Focus
Third daily email sent to expanded recipient list, focusing on Sashaâs three LinkedIn resume fraud updates since November SEC complaints and the pattern of exhaustion through semantic arguments.
Recipients expanded to include:
- Accounting firms (Matt Tait/Decimal, Renato Villanueva/Parallel, David J Phillips/Fondo, Joe/J.R. Faris/Accountalent, Nick/Luke/Rivet.tax, others featured in DCPA promotional video)
- HR infrastructure (HR Pals founders Rob/Jamie, [email protected], [email protected], [email protected], [email protected])
- Financial services partners (Brex cofounders/legal/compliance, Deel compliance, Gusto security/legal, Bill.com)
- All investors (General Catalyst, XYZ/Ross Fubini, FOG/Casey, Sterling Road/Ash, Kapor, YC/Garry Tan, QED/Nigel/Frank)
- Platform enablers (ODF/Julian, Turpentine/Erik, Solo Founders, Startup Cookie/Barbara)
Key content sections:
Resume Fraud Intensification Timeline:
Documented all three LinkedIn updates since November SEC complaints:
- Mid-November 2025: First intensification
- November 21, 2025: Second update
- December 9, 2025: Third update with advisor date manipulation
Latest December 9 fraud layers detailed:
-
Emotional manipulation: âFlowers for wifeâ anecdote serving no professional purpose except to humanize while concealing dual advisory roles, golden parachute structure, Vijesh Iyerâs founding role, that Mission Lane was independent buyer, that resignation was closing condition. Same pattern as âBanker to the Poorâ and Wikipedia victimhood narratives.
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âSubsidiaryâ minimization fraud: Describes CFPB enforcement as affecting âa Lendup Global subsidiary (LendUp Loans, LLC)â - deliberately misleading. Defendant was âLendUp Loans, LLC d/b/a LendUpâ (THE core lending operation). Minimizes $51M+ federal enforcement for systematic fraud against 140,000+ consumers during his CEO tenure. Violated PRIOR 2016 consent order (recidivist fraud under federal supervision).
-
Backdating advisor role: Changed from âNov 2018â to âDec 2018â to eliminate overlap with âCEO through Dec 2018â claim. Doesnât fix fraud, just moves it.
-
Causality manipulation: Claims âUpon completion of the spin-off I stepped downâ when Asset Sale proves resignation was condition of closing: âMr. Orloff will resign⌠immediately after the Closing Date.â
-
Omits dual advisory roles: Asset Sale proves advisor to BOTH seller (LendUp) AND buyer (Mission Lane) simultaneously, paid by both, with dual-termination requirement.
-
Never acknowledges Insights Servicing Inc: CEO-controlled undisclosed shell company (2015-2023) operating from LendUp address, transferred to Blake Byers/Anu Shultes/Kimberly Morgan, dissolved March 2023 same month as LendUp Global. Complete LinkedIn omission.
Pattern Analysis:
Each LinkedIn update responds directly to federal documentation published:
- November 21: Whistleblower documents resume fraud, Asset Sale, Vijesh Iyer
- November 26-27: Wikipedia edit war - removes âofficersâ language
- December 9: Adds âsubsidiaryâ minimization, backdates dates, adds humanization
Demonstrates: Active surveillance, sophisticated legal understanding, conscious iteration, emotional manipulation, exhaustion strategy.
Core statement:
âSashaâs goal is to exhaust me and make me question reality. Youâre all enabling this every day, giving me grounds for continued emotional distress.
I will no longer entertain semantic arguments. Sasha understands what heâs doing. Heâs creating an iterative trail of securities fraud. His updates are proof of surveillance, acknowledgment, and active engagement with federal documentation.
Youâre letting a belligerent man 10-15 years older than me walk all over me by creating a reality distortion field. I continue chipping away at it. Nobody does anything.
My documentation gives all of you zero plausible deniability.â
CFPB Ban Violation Reminder:
Sasha permanently banned from being in, around, supporting, advertising, or profiting from consumer lending services. Yet he:
- Celebrated Brex dinner (credit card company)
- Maintains integrations with Ramp, Brex, Bill.com
- Podcast guests include Dan Westgarth (Deel payroll/lending)
- Partnership with Fondo
- Never disclosed ban to employees/partners/investors
- Intentionally vague before (âcanât do loans anymoreâ), deliberate misrepresentation now
Bill.com called out: âBill.comâs response is bad faith and incorrect. It sounds like they ignored my entire document and asked Sasha directly, or referenced his LinkedIn. Bill.com will face significant consequences. Youâre better off ghosting me.â
Julian Weisser pattern: âToxic frat bro moonlighting as a startup philosopher. Point blank.â Documented: celebrates SoloFounders, suppresses evidence, lets evidence proliferate on retweets, had Guinness with David J Phillips hours after RICO notice (Dec 9, 9:58pm ET, 29 days after Davidâs explicit Nov 10 notification).
Turpentine/Renato Villanueva focus: Emphasized this is SASHAâS show (not guest appearance), 3-4 episodes post-warning, swag ritualism (BUILD hats), accelerated aging documented (beard white, eye wrinkles, raspy voice), Erik Torenberg has no reason to continue hosting except consciousness of guilt.
Retaliation documentation page announced:
Link provided to https://patrickstoica.com/puzzle-retaliation with note that itâs âintentionally unlisted as some of these documents list my old address. Mission Lane sent their letter to NY and Georgia (where my parents live).â
Required actions, risks, final warning all included as standard.
Sign-off: âSEC Complainant 2023-2025â
December 10, 2025: Sashaâs Turpentine Podcast Continues - 3rd/4th Episode Since November
Sasha Orloff continues producing episodes of his Turpentine podcast show despite explicit November 2025 notifications to Turpentine/Erik Torenberg. This episode features Renato V. (Parallel founder) as guest, demonstrating ongoing Turpentine platform support for CFPB-banned CEO.
This is SASHAâS show on Turpentine - he is the host, not the guest. Turpentine continues hosting his podcast series despite comprehensive fraud documentation sent November 2025.
LinkedIn post from Sasha Orloff (posted 3 hours ago): âWhen you know your problem, you know how to solve it. Turns out nobody has cracked early stage FP&A for startups. Until now. Hear why operators building differently, with Renato V.. Out now on all your favorite podcast channels.â Features embedded post from Renato V.: âHad a chance to sit down with Sasha Orloff from Puzzle and share my story of going from finance to founder. Whether youâre a founder or currently working in FP&A, I think this is worth a listen :) Link is in the comments!â Promotional image shows âOperators Build Differentâ with âRenato Villanueva, Founder & CEOâ and Parallel logo.
Podcast episode screenshot (3:30 / 40:26): Sasha Orloff (right, host) interviewing guest Renato V. (left). Both wearing matching âBUILDâ hats (Parallel swag) during recording. Swag ritualism demonstrates brand alignment and conscious collaboration. Episode segment: âRenatoâs journey to founding Parallel.â Accelerated aging documented: Sashaâs beard noticeably whiter, deepening eye wrinkles, tired and raspy voice getting worse each episode - physical toll of maintaining false narratives under federal scrutiny.
Timeline of Sashaâs continued Turpentine podcast production:
- November 2025: Turpentine/Erik Torenberg received explicit fraud documentation (CFPB ban, $51M+ enforcement, Asset Sale, SEC complaints, Wikipedia meltdown)
- Post-November 2025: Sasha releases 3-4 podcast episodes on Turpentine despite warnings
- December 10, 2025: Latest episode features Renato V. as guest, claims ânobody has cracked early stage FP&A for startups. Until nowâ
- Prior to December 10: Renato V. repeatedly warned about Sasha, blocked whistleblower
- After posting: Renato V. added to daily notification list for appearing as guest on CFPB-banned CEOâs show
- Post remains live: Both Sasha and Renato LEFT alt account fraud notices on LinkedIn post (consciousness of guilt)
Alt account notices left on post:
Multiple warnings posted to both Sashaâs repost and Renatoâs original post:
âSasha Orloff is a fraud. https://patrickstoica.com/puzzle-statement/
LendUp/Mission Lane securities fraud: Asset Sale PDF
Renato V. will receive daily notice.
Sasha continues intensifying false claims on his LinkedIn resume: December 2025 Resume Fraud Analysisâ
Additional subreply warnings:
âDeleting this is consciousness of guilt and evidence of suppression. You are actively engaging in conspiracy.â
Both Sasha and Renato left the notices visible - demonstrating consciousness of guilt through selective suppression. Pattern: delete on some posts, leave on others to claim ânot hiding.â
Why this matters:
-
This is SASHAâS show on Turpentine: Not a guest appearance - Sasha hosts an ongoing podcast series on Turpentine network. Turpentine continues hosting and distributing 3-4 episodes since November 2025 despite explicit fraud documentation sent to Erik Torenberg. This is active platform support, not passive enablement. Each episode production involves Turpentine resources, distribution, brand association.
-
Turpentine liability escalation: Erik Torenberg (Turpentine founder, Village Global cofounder with Ross Fubini 2017-2020) received comprehensive fraud documentation November 2025. Chose to continue hosting CFPB-banned CEOâs podcast show anyway. 3-4 episodes released post-warning = ongoing conscious enablement through formal business relationship (hosting contract, production support, distribution infrastructure).
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âNobody has cracked early stage FP&Aâ false claim: Sasha positioning himself as innovative FP&A authority despite CFPB permanent ban, systematic fraud against 140,000+ consumers, $51M+ federal enforcement, photoshopped metrics, Asset Sale golden parachutes. Using Turpentine platform to rebuild credibility while federal proceedings active.
-
Renato V. guest enablement: Received warnings about Sasha, blocked whistleblower, appeared as guest on CFPB-banned CEOâs show anyway - demonstrates conscious choice to lend credibility despite documentation. Now added to daily notification list for participating in fraud amplification infrastructure.
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Consciousness of guilt: Leaving alt account notices visible (links to puzzle-statement, Asset Sale PDF, resume fraud intensification, RICO warnings) while deleting similar notices on other posts. Both Sasha and Renato saw warnings, read documentation, chose not to delete - creates plausible deniability (âweâre not hiding anythingâ) while strategically suppressing on company/partner posts
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Timing: This episode published after full Asset Sale release (December 9), after SEC complaints (November 11-13), after Wikipedia meltdown documentation (13+ hour edit war November 26-27), after multiple RICO escalations - and itâs the 3rd or 4th episode Sasha has released on Turpentine since November warnings. Not ignorance, not a one-time oversight - ongoing conscious decision by Turpentine to continue hosting CFPB-banned CEOâs show despite comprehensive federal record
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Swag ritualism and brand alignment (evidence-164): Both wearing matching âBUILDâ hats (Parallel branding) during podcast recording - visual demonstration of conscious collaboration and brand integration. Sasha hosting Renato as guest on his Turpentine show, both wearing coordinated swag, demonstrates intentional partnership between Parallel (startup finance platform) and Puzzle (CFPB-banned CEOâs accounting software). Mutual credibility lending through professional podcast production.
-
Accelerated aging pattern: Sashaâs physical appearance deteriorating under federal scrutiny - beard noticeably whiter each documented appearance, voice increasingly tired and raspy across podcast episodes (evidence-164), eye wrinkles deepening, visible stress of maintaining false narratives across Wikipedia (13+ hour edit war), LinkedIn (iterative resume fraud), podcast production (3-4 episodes post-warning), and investor updates while facing SEC complaints, CFPB violations, RICO exposure, professional licensing complaints (CA Board A-2026-1047, State Bar 25-O-30894). Physical toll documented across multiple platforms: facial aging, vocal deterioration, exhaustion visible in video appearances
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Professional finance credibility laundering: Renato V. (Parallel founder) appearing as guest on CFPB-banned CEOâs show undermines his own credibility in finance space. Using Sashaâs Turpentine platform to share âjourney to founding Parallelâ while Sasha faces Asset Sale securities fraud documentation, golden parachute evidence, resume fraud intensification - creates reputational risk for Renatoâs finance platform
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Daily notification list expansion: Renato V. now added to daily email campaign for appearing as guest on CFPB-banned CEOâs podcast show despite prior warnings
Pattern: Turpentine/Erik Torenberg continues HOSTING SASHAâS ONGOING PODCAST SHOW despite explicit notifications, creating direct liability through formal business relationship. This isnât passive platforming - Turpentine provides production infrastructure, distribution, brand association for 3-4 episodes post-warning. Each episode released after notification adds to RICO exposure (18 U.S.C. § 1962) for ongoing participation through formal hosting contract with documented fraudster.
The Podcast: Fraud Infrastructure Reinforcement
Sashaâs Turpentine podcast isnât independent journalism. Itâs infomercials and network protection. The podcast has been running since at least April 2024 - 20+ months of episodes promoting fraud infrastructure, providing legitimacy to CFPB-banned CEO, platforming partners who continue enabling despite notifications.
Every episode reinforces fraud infrastructure:
-
Casey Woo (Fog Ventures) - First episode guest
- Notified multiple times
- Silence
- Continues enabling
-
Joe Faris (Accountalent) - CPA endorsing âhighest integrityâ
- Quid pro quo testimonials
- Primary defendant in CA Board of Accountancy complaint (Case #A-2026-1047)
- Continued promoting despite notifications
-
Nick Abouzeid (Rivet.tax) - Accounting firm partnership
- Ross Fubini/XYZ Capital ownership
- Luke Frye (Rivet CPA) continues engaging after notifications
- Direct conspiracy link through ownership
-
Dan Westgarth (Deel) - Partnership co-announcement
- Clips used as promo by Deel account
- Deel confirmed âcontinued investigationâ 21 days after notification
- Still partnering
-
Ali Hussain (Tabs) - âRamp for Revenue: The Tabs Playbook for Faster Cash Flow with CEO Ali Hussainâ
- 269 views, Jul 24, 2025
- Paige Honeycomb (Chief of Staff, still listed on Pulley) blocked whistleblower, now works at Tabs
- Paige and Ali openly celebrate Puzzle
-
Siqi Chen (Runway) - âRunwayâs Siqi Chen, CEOâ
- 1,493 views, May 2, 2024
- Runway security confirmed escalation
-
Jason Mok (Brex) - âLessons from Brex, SVB, a16z: How Jason Mok Spots What Founders Need Before They Know Itâ
- 99 views, Sep 25, 2025
- Clips used for Brex/Sasha promo
- Brex blocked whistleblower emails as âmaliciousâ Dec 11
-
Renato Villanueva (Parallel) - Most recent episode (Dec 10)
- Warned, blocked whistleblower, appeared anyway
- Left alt account notice, added to daily emails
This is only a small sampling. Every guest becomes complicit. Every appearance provides legitimacy. Every clip becomes promotional material for fraud infrastructure.
Pattern demonstrates:
- Not independent journalism: All infomercials, no critical examination of CFPB ban
- Network protection: Each guest continues business relationships despite fraud documentation
- 8+ months of episodes: Running since April 2024, still active, 3-4 episodes since November warnings
- a16z direct implication: Through ODF (Julian Weisser + Erik Torenberg), a16z is now highly implicated in direct evidence of conspiracy and retaliation
- Turpentine enablement: Providing production support, distributing content, ongoing conscious enablement through business relationship
- No due diligence performed: If they cared about fraud prevention, theyâd perform basic background checks; CFPB enforcement orders are public record
Every episode is evidence. Every guest is complicit. Every continued partnership is conspiracy.
Renato V. will receive daily notice until podcast episode is removed or fraud disclosure added.
December 11, 2025: Daily Email Campaign #4 - Forbes Reputation Laundering & Brex Blocks Whistleblower
Fourth daily email sent December 11, 2025, focusing on Forbesâ systematic platforming of fraud network (8 criminals across Midas List, 30 Under 30, 50 Over 50), coordinated late-night network amplification (Julian/Sasha 1:15-1:17 AM), Antlerâs shared office space enablement, and Brexâs coordinated C-suite blocking of whistleblower emails.
Subject: Daily Notice #4: Racketeering Mantras, Late-Night Coordination, and Forbes Reputation Laundering
Recipients (92 total):
To (49): [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected]
Cc (43): [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected]
Note: [email protected] bounced; re-forwarded to [email protected] (Jeff Burkland, CEO) with explicit notice.
Key Themes:
- Sasha/Julian âtrauma bondingâ: Late-night coordinated amplification, philosophical framing during federal proceedings
- Dasha/Dariaâs continued reputation laundering: Forbes AI slop, Women Tech Meetup co-hosting at Puzzle office
- Racketeering mantras: âHowever vast the darkness, we must supply our own lightâ
- Julianâs obstruction: Blocked alt account after fraud callout (consciousness of guilt)
Forbes Reputation Laundering Section - 8 Criminals Documented:
Forbes Midas List (VC Rankings):
-
Hemant Taneja (General Catalyst CEO) - #8 on Forbes Midas List 2025
- Lead investor in Puzzle, âco-creatorâ (their words: âOur Creation of Puzzleâ)
- Puzzle board member 2023-2025
- Invested in CFPB-banned CEO while writing bestselling books about âresponsible innovationâ
- Forbes 30 Under 30 judge, Forbes Best Business Book 2022
-
Nigel Morris (QED Investors founder) - #90 on Forbes Midas List 2025
- LendUp board director/chair during CFPB violations
- Capital One co-founder (subprime credit cards, predatory fees)
- Profited from LendUp â Mission Lane transition ($29M asset sale, $0 to shareholders)
-
Frank Rotman (QED Investors co-founder) - Forbes Midas List
- Credit Karma board member (FTC settlement: deceived 497K+ consumers)
- Board-level visibility into psychological A/B testing experiments
-
Ross Fubini (XYZ Capital founder) - #88 on Forbes Midas List 2025 (debuting)
- Kapor Capital partner during LendUp Seed/A/B rounds
- LinkedIn STILL lists LendUp as active investment (âApr 2012 - Presentâ)
- Village Global cofounder 2017-2020 with Erik Torenberg
-
Sam Lessin (Slow Ventures GP) - #12 on Forbes Midas Seed List 2023
- Investor in Gusto (Puzzle data network partner)
- Wife Jessica Lessin founded The Information (6 notifications ignored, 27+ months)
Forbes 30 Under 30:
-
Blake Byers (Google Ventures) - Forbes 30 Under 30 (2015)
- Profile explicitly states âinvested in companies likeâŚLendUpâ
- Director of Insights Servicing Inc. (Sashaâs undisclosed shell company)
-
Brandon Arvanaghi (Meow CEO) - Forbes 30 Under 30 Finance 2024
- QED Investors portfolio company
- Forbes BrandVoice paid Samsung partnership (promotional video)
- Integrates with Puzzle (announced June 25, 2025)
Forbes 50 Over 50:
- Anuradha Shultes (Ahead/DashAi CEO) - Forbes 50 Over 50 - Investment (2021)
- LendUp President/CEO 2015-2021 (during CFPB violations)
- Forbes featured her 16 months AFTER CFPB permanent ban (no disclosure)
- Now operating DashAi: âAI-powered auto lending automationâ
- Operated $1.575M shell company network (Fairfax Studios + Thirty Two West LLC)
Why David Jeans (former Forbes senior writer) backed out:
David Jeans covered my 2020 NS8 fraud layoff for Forbes. When contacted July 2023 about Puzzle/LendUp, he responded: âYeah, I know of Sashaâ - then immediately backed out.
Structural conflict: Investigating fraud by portfolio companies would implicate investors featured prominently on Forbesâ own prestige lists, including the #8 ranked investor managing Puzzleâs lead investor firm.
Forbes business model = access to VCs. Canât investigate VCsâ portfolio fraud when the VCs are your Midas List honorees, your book reviewers, your 30 Under 30 judges, and your paid BrandVoice sponsors.
Late-Night Coordination (1:15-1:17 AM ET / 10:15-10:17 PM PT):
Julian Weisser posted December 10, 9:14 PM: âHowever vast the darkness, we must supply our own light.â
Sasha responded within hours:
- 1:15 AM: Reposted Dashaâs Forbes article about founder cafes
- 1:16 AM: Commented on Julianâs post: âWell, this resonates.â
- 1:17 AM: Reposted Julianâs post to his own audience
Pattern: Sasha engaged BEFORE seeing my fraud callouts (proactive support, not reactive). Double engagement on Julian (comment + repost). Amplified Dashaâs Forbes article simultaneously. Then Julian blocked alt account after seeing fraud documentation.
Julian Weisser: Toxic Frat Bro, Not Startup Philosopher
Julian reposted his August 11, 2023 âMake Something (of Yourself)â infographic on the 2-year anniversary of my first SEC complaint and dual coordinated C&Ds. Timing not coincidental - consciousness of guilt expressed through anniversary ritualism.
What Julian made: A documented trail of federal crimes. 6:38 PM ET deletion patterns. âHowever vast the darkness, we must supply our own lightâ performance. Blocking whistleblowers who call out fraud.
What I made: 16,500+ words of federal documentation. SEC whistleblower complaints. Evidence of 13-year fraud pattern. CA Board of Accountancy complaint (A-2026-1047). State Bar complaint (25-O-30894). Daily email campaign. Permanent federal record.
ODF/a16z Corporate Structure:
Key People:
- Julian Weisser: ODF Co-Founder, equity thief
- Erik Torenberg: ODF Co-Founder, Turpentine founder (continues hosting Sashaâs podcast post-notification)
- David Booth: a16z Partner, Ecosystem + ODF Co-Founder (formerly EIR at Blackbird Ventures, CEO at On Deck, early AngelList/Carta)
On Deck Org, Inc. - California nonprofit branch:
- Company Number: 5131587
- Incorporated: June 23, 2022
- Dissolved: August 8, 2023 (14 months of operation)
- Status: Terminated
- Branch of: On Deck Org, Inc. (Delaware, incorporated October 15, 2021)
- Officers:
- David Booth: Chief Executive Officer
- Erik Torenberg: Chief Financial Officer
- Nathan Snow: Secretary
- Address: 548 Market Street, PMB 60414, San Francisco, CA 94104
What this proves:
- Formal corporate structure linking a16z (David Booth is Partner) to ODF entities
- Nonprofit dissolved after only 14 months - operated June 2022 through August 2023
- Erik Torenberg (Turpentine founder) was CFO of nonprofit while running for-profit Turpentine (continues hosting Sashaâs podcast despite November 2025 fraud documentation)
- David Booth connects a16z institutional support to Julianâs equity theft network
- Nonprofit structure suggests tax-advantaged operations during ODFâs peak period
- Short lifespan (14 months) followed by dissolution suggests extraction/restructuring pattern
a16z Complicity Through Network Structure:
- a16z invested in LendUp (June 2013) - backed the predatory lender that defrauded 140,000+ consumers, CFPB permanently banned December 2021
- David Booth: a16z Partner, Ecosystem + ODF Co-Founder (CEO of dissolved nonprofit)
- Erik Torenberg: ODF Co-Founder + Turpentine founder (hosts Sashaâs ongoing podcast despite November 2025 fraud documentation)
- Julian Weisser: ODF Co-Founder + equity thief + documented conspiracy participant
- [email protected]: CCâd on multiple emails documenting conspiracy, surveillance, retaliation
- Network coordination: Sasha/Julian public interactions â Puzzle surveillance â continued Turpentine hosting
- Marc Andreessen: November 2024 Joe Rogan appearance attacking CFPB - the agency that shut down a16z portfolio company LendUp
This isnât indirect association. This is:
- a16z backed the original fraud (LendUp, June 2013)
- a16z Partner (David Booth) co-founded ODF with Julian (equity thief) and Erik (hosts Sashaâs podcast)
- Formal corporate structure linking a16z to ODF entities through shared officers
- Continued platform provision post-notification through Turpentine (Erik as CFO of dissolved ODF nonprofit)
- Documented conspiracy coordination (Sasha/Julian/Puzzle surveillance timing)
- Active suppression campaign (Marc Andreessen attacking CFPB that shut down a16zâs LendUp investment)
Sashaâs Self-Victimization: âPicking the Right Employeesâ
This morning (December 11, 10:25 AM ET), Sasha tweeted: âOne of the hardest hardest hardest things about being a founder is picking the right first clients and employees. Domain names? Also hard, but less binary.â
Triple emphasis on âhardestâ - positioning terminated whistleblowers as âwrong choiceâ employees. Meanwhile: Beau Kuhn told âwonât be considered on good terms if he speaks to a lawyer,â I was terminated hours after warning about fraud patterns, Justin Cheng had to leave America, multiple wrongful terminations documented.
The âhardestâ thing for Sasha: Not the CFPB permanent ban. Not defrauding 140,000+ consumers. Picking employees who wonât stay silent about fraud.
Antler: Shared Office Space with CFPB-Banned CEO
Antler SF - Global early-stage VC (30+ locations) now sharing office space with Puzzle and co-hosting events.
- November 19: Hosted âLunch & Learn with Puzzle & Antler SFâ (not widely publicized - consciousness of reputational risk)
- December 10: Co-hosting 16th Women Tech Meetup at âPuzzle and Antlerâs brand-new officeâ
Pattern: Providing physical infrastructure and legitimacy to CFPB-banned CEO 4+ years after permanent ban became public record.
âYouâre not just platforming fraud. Youâre providing office space for it.â
New Recipients Added:
Meow: QED Network, Zero Acknowledgement, Samsung Forbes Ad
Brandon Arvanaghi (Meow CEO) - Forbes 30 Under 30 Finance 2024 + Forbes BrandVoice paid Samsung partnership (literal Samsung promotional video on Forbes).
QED Investors portfolio company (Series A July 18, 2022, $22M). Announced Puzzle integration June 25, 2025. Another data pipeline: Meow â Puzzle â OpenAI.
Zero acknowledgement of notifications about CFPB-banned CEO, QED network pattern, photoshopped metrics, false credentials.
âYouâre featured on Forbes for being in the QED fraud network. Integrating with Puzzle while ignoring comprehensive fraud documentation.â
Brex Blocks Whistleblower Emails:
Daily email #4 bounced from 6 Brex email addresses ([email protected], [email protected], [email protected], [email protected], [email protected], [email protected]).
Google Workspace rejected with error: â550-5.7.1 Your account is sending malicious email. Either you sent it intentionally or your account has been compromised and needs a password reset immediately.â
False characterization of fraud documentation as âmaliciousâ demonstrates consciousness of guilt.
Timeline:
- December 9: Brex executives publicly celebrated DCPA dinner (Jason Mok âlovedâ, Conor Bradshaw âlovedâ, Garrett Marker liked, Brex company account liked)
- December 11: Blocked whistleblower communications the next business day
Pattern: Engage publicly with CFPB-banned CEO, suppress whistleblower privately.
Coordinated suppression across C-suite level (CRO, VP Product, Partnerships) establishes institutional consciousness, not individual judgment. Brex has Sept 2025 Puzzle integration and independent OpenAI data partnership (March 2023). YC W17 portfolio company with Israeli connections (Shai Goldman, Weav acquisition $50M).
Escalation - Re-forwarded from Alternate Email:
After Brex blocked primary email address, Daily Email #4 was re-forwarded from alternate email address ([email protected]) with explicit notice:
âBrex,
Your block of my emails is logged. Youâre actively suppressing fraud documentation and conspiring in a criminal enterprise.
Patrickâ
Establishes:
- Blocking was circumvented immediately
- Suppression explicitly characterized as conspiracy for federal record
- Brex received fraud documentation despite blocking attempt
- Pattern of institutional suppression documented and acknowledged
Burkland Associates: Bounce and CEO Re-Forward
[email protected] bounced from Daily Email #4 recipient list (same pattern as Brex institutional blocking).
Re-forwarded to [email protected] (Jeff Burkland, CEO/founder) with explicit notice:
âJeff Burkland,
If you have not received prior emails regarding Sasha Orloff due to wrong email or intentional suppression of fraud documentation, this is your one and only notice.
You must immediately perform due diligence regarding Sasha Orloff and Puzzle Financial.
You will receive emails every business day until I hear further.
Patrickâ
Pattern: Multiple entities experiencing âbouncedâ emails (Burkland info@, Brex blocking 6 C-suite addresses). When info@ addresses bounce or block, escalation to named executives establishes individual consciousness.
Jeff Burkland (CEO) now personally notified that his firmâs November promotion of Puzzle as âfirst trusted partnerâ (approximately Nov 18-25) occurred 8-15 days AFTER comprehensive fraud documentation was provided (November 10, 2025). His firm:
- Listed Puzzle as FIRST in âtrusted partnersâ post
- Sasha amplified with âThe great migration has begunâ
- Named in California Board of Accountancy complaint (A-2026-1047)
- Co-developed Puzzle features (per Puzzleâs AI blog post)
Explicit warning: âYou will receive emails every business day until I hear furtherâ - establishes ongoing daily notification pattern for CEO personally, not just organizational info@ address.
Block (Square) Acknowledges Receipt:
December 10, 2025: Daniela Monkiewicz (Senior ERBP, Employee Relations at Block) confirmed: âThe matter is under review by the appropriate internal teams.â
Block now reviewing Jennifer Orloff (SVP Marketing, married to Sasha Orloff):
- Spousal relationship to CFPB-banned CEO
- Termination day surveillance (May 31, 2023, 5:35 PM ET)
- Continued surveillance (Summer 2023)
- Family unit amplification continues (Dec 1: Ramp calculator, Dec 4: ChatGPT/2026 post)
- CFPB ban circumvention concerns
This is now a formal compliance matter for a publicly-traded financial services company.
Deel Confirms Continued Investigation:
December 11, 2025: Deel Team responds to Daily Email #3 stating:
âHi there Patrick,
Weâre working on your request, itâs taking a little longer than expected, please sit tight. Rest assured we are working on it.â
Establishes:
- Active investigation continues 21 days after initial November 20 notification
- Response to callout in Daily Email #3 about extended timeline
- GC anchor investorâs portfolio company (Deel, $300M April 2025) conducting extended investigation into GC lead portfolio companyâs (Puzzle) CEO fraud pattern
- Institutional awareness remains active and escalated beyond standard partnership review
- Financial Crime specialist involvement (documented Nov 25 LinkedIn view) suggests investigation scope beyond compliance review
Context: Deel was notified same day as partnership announcement (Nov 20), escalated to Financial Crime specialist (Nov 25), and now confirms ongoing work 21 days later. Timeline demonstrates extended due diligence into CFPB ban, photoshopped metrics, federal complaints, and Skolkovo concerns. General Catalystâs dual role as anchor investor in Deel ($300M) and lead investor in Puzzle creates structural conflict: can Deel reject partnership with GCâs lead portfolio company? Extended investigation timeline suggests institutional complexity when reviewing fraud by anchor investorâs other portfolio company.
Lauren Bean: Validation Then Silence
Lauren Bean (ex-coworker, board advisor, angel investor) always validated Sashaâs instability and toxic work environment. Observed Sashaâs fragile state after CFPB order.
October 28, 2025: Re-added on LinkedIn after Sasha photoshopped metrics (changed 3 likes to 12,362). She responded: âI hope you can move on from that traumatic experience and that you find yourself in greener pastures todayâ
I am not in greener pastures. Sasha has not and will never change. It appears neither will any of you.
December 12, 2025: Daily Email Campaign #5 - Alice Ko KPMG Credentials, Brex Suppression Escalation, Employee RICO Exposure
Fifth daily email sent December 12, 2025 from alternate address ([email protected]) due to Brexâs institutional blocking. Focus: Alice Koâs KPMG/Big Four credentials showing why CFPB-banned CEO targeted her for legitimacy laundering, 6 Puzzle employees added to recipients for continued DCPA engagement, Brex blocking characterized as deeper criminal involvement, Julian continuing engagement while being observed, Replit contrast (real vs. deleted equity), mental health decline escalation.
Subject: Daily Notice #5: Mental Decompensation Timeline, Employee Conspiracy Evidence, and Brex Escalation
Sent from alternate email: [email protected] (primary email blocked by Brex Dec 11)
Recipients (98 total):
To (57): [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected]
Cc (41): [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected]
Removed:
- [email protected] (only good faith response received - acknowledged investigation, 21 days post-notification)
- [email protected]
- [email protected], [email protected], [email protected], [email protected]
Added to To line (6 Puzzle employees):
- [email protected] (Patricia Daos)
- [email protected] (Naveen Venkatesh - blocked whistleblower Dec 2025)
- [email protected] (Sina Mohebiany - Canadian)
- [email protected] (Jeffrey Everingham, CPA, CA)
- [email protected] (Charles Crabtree, VP Accounting Firm Partnerships)
- [email protected] (Arash Ahmadi - Canadian)
Added to Cc line:
- [email protected] (due to Alice Koâs Mercury integration work)
XYZ Capital Email Correction - Re-forwarded:
Original email used incorrect domain ([email protected] in Cc line, [email protected] in To line). Re-forwarded to correct addresses:
Message to XYZ Capital:
âEven if I got your emails wrong, XYZ has no doubt received full notice of Puzzleâs ongoing criminal enterprise by now. Ross Fubini explicitly enabled it (and my equity deletion).
Youâre on daily notice.
Patrickâ
Rationale: Ross Fubini has been tagged repeatedly in LinkedIn comments. If Nigel Morris has viewed profile, Ross has certainly seen his tags. Doesnât matter if [email protected] was wrong or if wrong domain was used (xyzcapital vs xyz.vc) - XYZ Capital has received full notice through multiple channels.
Rivet.tax Re-forward - Luke Frye Engagement After Email:
Luke Frye ([email protected]) liked Puzzleâs DCPA post AFTER Daily Email #5 was sent. Re-forwarded to both Luke Frye and Nick Abouzeid ([email protected], Rivet CEO):
First re-forward (8:36 PM ET):
âLuke,
It appears you will never see my humanity.
Fuck you, Patrickâ
Final re-forward (8:39 PM ET) - sent to [email protected] and [email protected]:
âJust because youâre Canadian doesnât invalidate the fact that Puzzle is fucking fraud and conspiracy, entirely illegal, and demonically abusive.
Alice understood immediately. Sheâs Canadian. She thought you were trapped in tunnel vision like everybody else.
Whatâs your excuse, actually? Not willing to admit this guyâs a predator? That you fell for a total lie for several years? Well, you did. Face it. Today.
Get your fucking Fubini-owned âRivet.taxâ company to get independent legal counsel. Completely disconnect from Puzzle. Yesterday.â
Context: Luke Frye received fraud documentation November 5, 2025 (along with Nick Abouzeid). On December 3, Luke publicly thanked Sasha on LinkedIn (âThanks Sasha O.!â) after Sasha reposted Lukeâs tax advice - 1 month after receiving fraud documentation. Now Luke continues engaging with Puzzleâs promotional content (DCPA post) after receiving daily email campaign. Nick Abouzeid (Rivet CEO) was featured on Sashaâs Turpentine podcast November 13, 2025 despite receiving fraud notice November 10.
Escalation rationale: Alice Ko (Canadian, former KPMG Senior Auditor, CPA) immediately recognized fraud and left after 5 months. Luke Frye (Canadian CPA) continues enabling after 37+ days and multiple notices. References Ross Fubini (XYZ Capital) as Rivet investor - same investor who funded Puzzle and enabled equity deletion. Final message demands independent counsel and immediate disconnection. Pattern: accounting firm leadership continues conscious enablement and public support despite comprehensive fraud documentation and daily notices.
Key Themes:
- Alternate email consolidation: Brexâs institutional blocking forced use of [email protected] for all 98 recipients; blocking becomes evidence of consciousness of guilt in federal record
- Alice Ko KPMG credentials: Former KPMG Senior Auditor (2006-2009) with SOX compliance and public company audit specialization - exactly who CFPB-banned CEO would target for legitimacy laundering; left after only 5 months (June-Oct 2023); contacted whistleblower day before C&D (Aug 10, 2023)
- 6 Puzzle employees added: All engaged with Dec 12 DCPA post after repeated RICO warnings
- Brex suppression escalation: Email blocking demonstrates deeper criminal involvement; re-forwarded with explicit conspiracy notice
- Julian continuing engagement: 5:00-5:03 PM ET tweets after being observed (7-10 views vs. 1,000+ daily website visitors); 8:18 PM ET equity tweet (âThose who are stingy with equity have a scarcity mindsetâ - 107 views) 5 hours after receiving equity deletion documentation - philosophical performance about teammate equity while having enabled equity theft
- Replit contrast: Real equity at respectable company vs. deleted equity at fraud operation; cofounder followed whistleblower Twitter, CFO (Amol Hardikar) saw through Puzzle immediately
- Mental health decline: Writing emails in dreams, ruminating constantly, waited day to open persimmons from parents then cried/froze, ghosting friends, declining holiday plans, insatiable numbing with cannabis/alcohol
- Garry Tan expanded accountability: YC has Pagaya securities with Altman Family LLC and Sasha; YC alumni syndicate investment; Sasha/Ash Rust at YC SF office for Alumni Demo Day
Alice Ko: Former KPMG Senior Auditor - Big Four Credentials for Legitimacy Laundering
Alice Ko, CPA, CA (Chartered Accountant) - Head of Product Marketing, June 2023 - October 2023 (5 months only)
Why Sasha wanted Alice - KPMG/Big Four credentials:
- Started career at KPMG LLP (Big Four, largest in Vancouver 2006-2009)
- Specialized in internal controls and Sarbanes-Oxley Act compliance
- Specialized in public company audits in consumer product and technology sector
- Managed teams of junior auditors and co-op students
- Became designated Chartered Accountant in 2009
- Extensive B2B SaaS/FinTech marketing experience (Resolve/Affirm spinout, Procurify, LRN)
- Finance background (Louis Vuitton Senior Accountant, RĂŠmy Cointreau, ArtStarts Finance Manager)
This is exactly who a CFPB-banned CEO would target: Someone with Big Four audit credentials, SOX compliance specialization, and public company audit experience could provide legitimacy cover for accounting software run by permanently banned financial services CEO.
What actually happened:
Aliceâs responsibilities at Puzzle:
- First product certification program
- Case study program (Burkland partnership content - same Burkland now receiving daily emails, named in CA Board complaint A-2026-1047)
- Stripe revenue recognition GTM to accountants
- Product integration content with Mercury, Brex, Ramp (all now receiving daily emails; [email protected] added to Cc)
Timeline:
- Started June 2023 (after my May 31 termination)
- Reported directly to Sasha as CEO
- Started sending me emails August 10, 2023 - day before coordinated C&Ds from Puzzle and Mission Lane
- Was kept in the loop, saw what was happening
- Sasha pressured her to make misrepresentations contradicting her CPA ethics
- Left after only 5 months (October 2023)
- Sasha told her I was âmentally ill,â they âtried to help,â to ignore what I was writing
- She kept looking, reached out via throwaway email
- Still in contact; knows who Sasha really is
- Chose to never work full-time again after Puzzle toxicity
The Big Four credentials Sasha wanted for legitimacy walked out after 5 months.
Alice Koâs identity was initially kept anonymous in early documentation but is now fully named throughout.
Contrast: Jeffrey Everingham (CPA, CA) still at Puzzle reposting DCPA photos. Charles Crabtree still posting âincredibly gratefulâ drivel. Patricia Daos still liking every post. Alice Ko left after 5 months recognizing fraud - demonstrating how quickly someone with KPMG credentials and ethics recognizes the pattern.
December 12, 2025: Puzzle DCPA Post - Instant Comment Lockdown
Puzzle posted about Digital CPA Conference return. Comments immediately turned off - same pattern as previous posts showing consciousness of fraud exposure.
Post content:
âWeâre back from Digital CPA.com and wrapping up the week with so much gratitude.
The interest we received from accounting firms was incredible â our calendar is now packed with demos, and we canât wait to dive into these conversations and show what Puzzle is truly capable of.
Thank you to everyone who stopped by, asked questions, shared feedback, and explored the future of accounting with us.
We loved being part of this community. See you next year!â
Engagement pattern (all employees repeatedly warned about RICO exposure):
Likes from:
- Dasha Shunina (+ Women Tech Meetup, THE GATHERING accounts - filler engagement across 3 accounts)
- Jeffrey Everingham, CPA, CA (Senior Product Manager)
- Patricia Daos (recently hired, personally told ânot taking this seriouslyâ)
- Sasha Orloff
- Arash Ahmadi (Customer Success, Canadian)
- Sina Mohebiany (Founding AE, Canadian)
- Charles Crabtree (VP Accounting Firm Partnerships)
- Naveen Venkatesh (blocked whistleblower Dec 2025)
- Jason Mitchell (started before me, never cared)
- Marissa Mata ([email protected]) - liked AFTER Daily Email #5 was sent
- Luke Frye ([email protected]) - liked AFTER Daily Email #5 was sent
Reposts from:
- Jeffrey Everingham
- Charles Crabtree (with âincredibly grateful⌠world class eventâ performance)
- Naveen Venkatesh
- Sasha Orloff (reposted right when Daily Email #5 was sent)
Pattern: Immediate comment lockdown + employee engagement + accounting firm participation (Luke Frye/Rivet.tax) = consciousness of guilt. All engagers added to daily email recipients. Charles Crabtreeâs repost demonstrates VP-level participation in fraud enablement (âcalendar filling with demosâ that expose accounting data to CFPB-banned CEO). Luke Fryeâs engagement demonstrates accounting firm leadership continuing conscious enablement despite comprehensive fraud documentation (received Nov 5, 2025) and daily email campaign - re-forwarded with explicit message acknowledging loss of humanity recognition.
Note on timing: Marissa Mata and Luke Frye (Rivet.tax) liked Puzzleâs original post AFTER Daily Email #5 was sent (documented above in likes list). Mitchell Troyanovsky liked Sashaâs separate repost (documented below).
Sashaâs repost timing and content:
Sasha reposted the DCPA post at approximately the same time Daily Email #5 was sent to 98 recipients (57 To, 41 Cc), demonstrating continued performance even while receiving federal fraud documentation.
Quote from Sashaâs repost:
âWell this is certainly the year that accounting and AI went from interesting to âwe have a dedicated AI budget and support from leadershipâ and âFinally there is an alternative to Quickbooks!â
Get ready, you be hearing a lot more about Puzzle in 2026 and 2027.â
Analysis: CFPB-banned CEO posting promotional content about âAI budget and support from leadershipâ and âalternative to Quickbooksâ while simultaneously receiving daily federal notices documenting 13-year fraud pattern. The promise of âhearing a lot more about Puzzle in 2026 and 2027â demonstrates either complete delusion or consciousness that collapse is imminent and this is final promotional push.
Mitchell Troyanovsky liked this post - Former Puzzle Product Manager who received August 2021 email warning about toxic technical leadership and Beau Kuhn; actively investigated LendUp (âlooked into LendUpâ = asked around about Sashaâs background); quickly called whistleblower when LinkedIn questioning began, acknowledged Mission Lane cofounding fraud (âIf youâre gonna do this, Sasha didnât really cofound Mission Laneâ), laughed about Nigel Morris power structure ignorance, then disappeared; did not exercise his options (voting with wallet that something was wrong); performed âit was great being hereâ exit on Slack maintaining appearances.
People told me Sasha was in a room threatening to sue Mitchell for starting a similar product. Despite this threat, Mitchell is now liking Sashaâs promotional fraud posts with comprehensive fraud documentation visible in the comments - demonstrates consciousness of guilt and continued enablement despite knowing the truth for years. Officially named for showing support for absolutely no reason while having every reason to distance himself.
Whistleblower comment on Sashaâs repost:
Direct response left on Sashaâs LinkedIn repost:
âthere wonât be a 2026, and definitely not a 2027. fraud https://patrickstoica.com/puzzle-statement/
Marissa Mata, you should absolutely know better by now. Youâre facing significant consequences.
LOL Mitchell Troyanovsky already knows Sashaâs a fraud; officially named in doc for inability to prevent abuse with advance notice.â
Analysis: Public callout directly on promotional post naming both Marissa Mata (current employee who liked after Daily Email #5 sent) and Mitchell Troyanovsky (former PM who acknowledged Mission Lane fraud, was threatened by Sasha, yet continues showing support). Comment directly contradicts Sashaâs â2026 and 2027â promise with link to comprehensive fraud documentation. Mitchellâs âinability to prevent abuse with advance noticeâ references August 2021 email warning about toxic technical leadership and Beau Kuhn - received advance notice, did nothing, now continues enabling despite knowing truth.
Quote from Charles Crabtreeâs repost: âBack from CPA.comâs Digital CPA and feeling incredibly grateful⌠Our calendar is filling fast with new demos and conversations⌠Already looking forward to next year.â
Response documented in email: âYou wonât be looking forward to next year. There wonât be a next year. Your calendar is filling with demos that expose accounting data to a CEO permanently banned from financial services. Every firm you onboard becomes a victim and a witness.â
6 New Puzzle Employee Recipients - Continued Conscious Enablement:
All added for engaging with Dec 12 DCPA post after repeated RICO warnings:
- Patricia Daos ([email protected]) - Recently hired after contract role; personally told ânot taking this seriouslyâ enough; ignored warnings
- Naveen Venkatesh ([email protected]) - Blocked whistleblower December 2025; started after me, schemed into manager position after contributing bare minimum, harassing Beau Kuhn
- Sina Mohebiany ([email protected]) - Founding AE, Canadian; continues appearing in DCPA photos
- Jeffrey Everingham, CPA, CA ([email protected]) - Senior Product Manager; CPA license creates individual liability for fraud participation
- Charles Crabtree ([email protected]) - VP of Accounting Firm Partnerships; continues appearing in DCPA photos, posting performative âincredibly gratefulâ drivel
- Arash Ahmadi ([email protected]) - Customer Success, Canadian; assisted in hiring Patricia Daos
Pattern established: Two Canadian employees (Sina, Arash). Multiple CPAs participating despite professional licensing risk. Naveen blocked whistleblower demonstrating consciousness of guilt. All received daily emails until they acknowledge liability or resign.
Brex Email Blocking - Deeper Criminal Involvement:
December 11: Brex blocked 6 C-suite addresses (cbradshaw, ashah, henrique, pedro, ncarey, jmok). Google Workspace error: â550-5.7.1 Your account is sending malicious emailâ
Timeline demonstrating consciousness:
- Dec 9: Brex executives publicly celebrated DCPA dinner (Jason Mok âlovedâ, Conor Bradshaw âlovedâ, Garrett Marker liked, Brex company account liked)
- Dec 11: Blocked whistleblower communications next business day
Pattern: Engage publicly with CFPB-banned CEO, suppress whistleblower privately.
Email blocking suggests institutional decision (not individual spam filtering):
- Coordinated across 6 C-suite addresses
- Legal/compliance likely authorized suppression
- Blocking after public engagement proves knowledge
- Potential deeper involvement in criminal enterprise
Brex infrastructure:
- September 2025 Puzzle integration
- Independent OpenAI data partnership (March 2023)
- YC W17 with Israeli connections (Shai Goldman, Weav $50M acquisition)
Response: Re-forwarded from [email protected] with explicit notice:
âBrex, Your block of my emails is logged. Youâre actively suppressing fraud documentation and conspiring in a criminal enterprise. Patrickâ
December 12: All 98 recipients now receive from alternate address. Brexâs institutional blocking forced consolidation. Message adapts, blocking becomes evidence of consciousness of guilt in permanent federal record.
Julian Weisser: Continuing Engagement While Being Observed
December 12, 5:00-5:03 PM ET: Julian continues engaging after being notified his tweet was observed and Daily Email #5 was being prepared.
4:57 PM ET - Reply to Emmett Naughton (7 views):
âItâs less that and more a question of âdoes this meaningfully change what you can do now in a positive way?â The bad answer is generally some form of âIâd hire more peopleâ and the good answer is a specific thing that can be unlocked for the business.â
5:03 PM ET - Reply to Josh Bobrowsky (10 views):
âThatâs less about solo founding vs customer-funded vs venture-funded. When you take VC you are making a promise to yourself and the new shareholders that your goal is to deliver an outcome that causes their investment to return the total AUM of the fund they invested from.â
Analysis: Julian giving âgreat investors great termsâ VC funding advice while receiving federal documentation about 13-year fraud pattern across venture ecosystem he celebrates. He knows:
- Daily emails with comprehensive fraud documentation
- Blocking pattern documented (alt account blocked Dec 11)
- Deletion pattern documented (6:38 PM ET Dec 8, Dec 9)
- Coordination with Sasha documented (1:15-1:17 AM amplification)
- Appearance with Fondo CEO 27 hours after deletion documented
Yet continues philosophical startup advisor performance while suppressing fraud documentation about investors who enabled CFPB-banned CEOs.
Questions posed in email: âWhat are âgreat terms,â Julian? Is it when QED funds three companies (LendUp, Mission Lane, Credit Karma) that defraud 640K+ consumers? Is it when General Catalyst builds Puzzle around CFPB-banned CEO? Is it when YC continuity profits from LendUp fire sale and funds the sequel?â
Engagement collapse: Julianâs abysmal views per tweet vs. 1,000+ daily website visitors demonstrates irrelevance vs. demand for truth.
8:18 PM ET - Equity Tweet (source) (107 views):
âThose who are stingy with equity have a scarcity mindset.
It is as if theyâre splitting the company with one or two co-founders before factoring in teammates and investors.â
The Irony: Julian Weisser, who stole whistleblowerâs Puzzle equity and enabled its deletion, is now tweeting about âstingy with equityâ and âscarcity mindset.â
Pattern documented:
- Julian was investor/advisor to Puzzle during whistleblowerâs tenure (2020-2023)
- Whistleblowerâs equity was deleted after wrongful termination (May 31, 2023)
- Julian has received comprehensive fraud documentation since November 2025
- Julian blocks, deletes, suppresses fraud documentation while maintaining âstartup philosopherâ performance
- Now tweets about equity generosity 5 hours after receiving Daily Email #5 detailing equity deletion and RICO exposure
Included in ODF/Solo Founders email (9:04 PM ET) with message: âReminder to ODF/Solo Founders teams: Julian Weisser stole my Puzzle equity. You are not a philosopher. Youâre another abusive narcissist. Get a lawyer and log off.â
Individual re-forward to Ari Dutilh:
Ari Dutilh (@aridutilh) - 20-year-old who works at ODF growing Merge (microgrants for young technologists working on âbig ideasâ), supports Solo Founders starting companies in SF, runs Photography Lounge (30K+ photographers on Discord), and funds teen passion projects with Bagel Fund.
Message to Ari:
âAri,
Your connection/engagement with Julian Weisser and direct work with ODF/Solo Founders gets you a personal spot on this email list.
Julian Weisser stole my equity at Puzzle Financial. Heâs directly involved with fraud and conspiracy.
Now you canât ignore these facts.
Patrickâ
Pattern observation: 20-year-old hiring age at ODF appears predatory/groomable - surrounding young, impressionable people with âstartup philosopherâ narratives while enabling fraud and equity theft. Ari runs microgrants for âyoung technologistsâ and âteen passion projectsâ - potential pipeline for recruiting young people into Julianâs network before they have experience recognizing fraud patterns.
This is consciousness of guilt. Tweeting about equity ethics while enabling equity theft. Philosophical performance about âfactoring in teammatesâ while suppressing documentation of teammate abuse and equity deletion.
Replit Contrast: Real Company vs. Fraud Operation
Replit hired whistleblower in 2024 without contacting Puzzle. Found nothing wrong with behavior.
Timeline:
- Took 9 months post-termination to be able to do interviews
- [Replit cofounder] followed whistleblower Twitter
- Amol Hardikar (CFO) added on LinkedIn
- Amol previously told whistleblower âPuzzle didnât add upâ when Sasha tried pitching
- They saw through it immediately
Normal moments despite PTSD: Played basketball with Amol at Replit offsite, briefly talked about Puzzle. While felt like some employees gave âevil eyeâ (always on edge), people never perceived as danger.
âI was never dangerous. I was traumatized.â
Pattern: Tried to leave Replit repeatedly due to PTSD from Puzzle, even before vesting cliff. Resigned immediately after being asked to crunch for Joe Rogan Experience appearance - PTSD from working for CEO-driven publicity stunts (Sashaâs podcasts, Forbes articles, TechCrunch puff pieces, âBanker to the Poorâ performance).
Equity comparison documented in email:
- Replit equity screenshot: Real shares at respectable company with actual ARR, products, users, ethics (note: shows 100% exercised because options already expired)
- Puzzle equity screenshot: Deleted shares, Paige Honeycomb still listed as contact (doesnât work there anymore, now at Tabs, blocked whistleblower in 2023, waxed poetic about Puzzle month ago)
Cost: At 33 years old, had to ask parents for money to partially exercise Replit shares after all recipients âindividually contributed to my PTSD, deleted my Puzzle equity, wrongfully terminated me, coordinated cease-and-desist letters, threatened police involvement, and systematically blocked any attempt to recover my losses or hold Sasha accountable.â
âEvery dollar I asked my parents for is a dollar you owe me.â
Garry Tan / YC Expanded Accountability:
YC network implicated. Brex (YC W17) now blocking whistleblower emails. Puzzle (YC continuity backed). Gusto maintains data partnership. âEndless slew of partners and accounting firmsâ receiving daily emails, ignoring federal violations.
Garry Tan has not responded to a single email. Hacker News mods did in 2023. Thatâs damning enough.
YCâs documented involvement:
- Continuity fund profited from LendUp fire sale, then funded Puzzle
- YC has securities in Pagaya along with Altman Family, LLC and Sasha Orloff
- Maintained Sashaâs founder privileges despite CFPB permanent ban
- Provides Puzzle with direct funnel of YC companies
- Invested through âYC alumni syndicateâ
- Let Sasha and Ash Rust (brazen fraud-enabler) show up in YC SF office for Alumni Demo Day and freely post photos
âYour silence is conspiracy.â
Mental Health Decline - December 11-12:
Documented deterioration patterns:
- Constantly ruminating
- Writing emails in dreams
- Can only take aimless walks and ruminate
- Increasingly agitated and restless
- Withdrawing from/muting group chats immediately
- Waited day to open box of persimmons from parents, then cried and froze when finally opened
- Continuing to randomly cry
- Increasingly isolated
- Ghosting friends, declining invites and holiday plans, or saying âIâll have to see how I feel, Iâm sorryâ - unable to commit
- Still unable to focus on other work or real leisure
- Insatiable numbing with cannabis and alcohol
Impact statement: âEvery ignored email compounds this. Every block makes it worse. Every performative LinkedIn post about âincredibleâ conferences while ignoring federal crimes deepens the isolation. Youâre not just enabling fraud. Youâre destroying a human being who tried to protect you.â
Decimal Continued Awareness:
Isaac Cloran (Data Operations at Decimal) viewed LinkedIn profile. Evidence of receipt from more than Matt Tait. Multiple Decimal employees now aware. Matt Tait blocked after receiving documentation, continued posting about accounting innovation while partnering with CFPB-banned CEO = performative fraud enablement.
Final Warning Components:
Required immediate actions: Retain crisis PR counsel, denounce Sasha/Puzzle publicly, disconnect integrations, notify customers of fraud exposure, assist with migration, preserve communications (18 U.S.C. § 1512(c) obstruction), consult independent legal counsel.
Risks going into 2026: RICO liability (§ 1962), civil forfeiture (§ 981 - wages/equity/assets subject to clawback), obstruction charges (§ 1512(c)), securities fraud, data breach exposure, tax season catastrophe risk, professional licensing consequences (CA Board A-2026-1047, State Bar 25-O-30894), permanent reputational damage.
âThis isnât about âifâ - itâs about âwhen.â Your continued support makes you conspirators.â
Sashaâs Reactive Tweets: Evidence Trail
People may think social media is petty, but Iâve been using it to dance with Sasha for 2 years. He doesnât realize heâs creating evidence.
- May 22, 2023 (days before termination): âAs I reflect on a startup I co-founded, Mission LaneâŚâ - omits LendUp entirely
- June 2023: Reposts GC mental health article after deleting my Slack warning
- August 1, 2023: âBanker to the Poorâ origin story thread (10 days before C&D)
- December 11, 2025: Retweets Niko Bonatsos: âWork with nice people who care and get shit doneâ
Sashaâs definition of ânice peopleâ: People who donât look at his fraud and question his background and lies.
June 11, 2025 Securities Fraud Example:
Sasha wrote uncited quote: ââThis is amazing. Puzzle will easily be a billion dollar company. I hope you gave shares to your employees because, you know, youâre building something greatââ
Same-day post: âI just saw it. Today is the day that saw a first hint of our true vision at @puzzlefin. It took 5 years, and we are far from done, but today was the breakthrough.â
Why this is securities fraud:
- âEasily be a billion dollar companyâ - no factual basis, uncited source
- âI hope you gave shares to your employeesâ - personal slight (my equity deleted)
- Posted after 2023 SEC complaint
- Same pattern as July 2018 LendUp recruitment (âbuild for next 100 yearsâ) five months before fleeing
My Therapist Validated Everything:
My therapist:
- Validated Puzzle was gaslighting me
- Verified I was terminated (not resigned)
- Believed I discovered blatant fraud and shell companies
Iâve âdone the work.â I know enough psychology to care about mental health. Sasha/Nigel know enough psychology to manipulate human behavior. They donât actually care about mental health or therapy.
By the way, youâre all backpaying for my therapy expenses.
Insurance Gaslighting:
August 2024 (15 months post-termination): Anthemâs system falsely showed I had âcontinued receiving insurance as an employer benefit.â Insurance termination notice dated June 15, 2023 but delivered August 22, 2024 (14+ months delay).
Every âmistakeâ creates additional damage to the person who documented fraud.
Required Immediate Actions:
- Retain crisis PR counsel
- Denounce Sasha Orloff and Puzzle publicly
- Disconnect all technical integrations
- Notify customers of potential fraud exposure
- Assist customers with migrating off Puzzle
- Preserve all communications (18 U.S.C. § 1512(c))
- Consult independent legal counsel
Risks Going Into 2026:
- RICO liability: 18 U.S.C. § 1962
- Civil forfeiture: 18 U.S.C. § 981
- Obstruction charges: 18 U.S.C. § 1512(c)
- Securities fraud
- Data breach exposure
- Tax season catastrophe risk
- Professional licensing consequences
- Reputational damage: Federal record is permanent
Final Warning:
This isnât about âifâ - itâs about âwhen.â
I will email you every business day with more evidence. Not just what Puzzle is doing. Everyoneâs continued enablement, which has been logged since my wrongful termination in 2023.
After Puzzleâs inevitable collapse, I plan to exercise my rights to sue each investor and enabler Iâve notified - firms and individuals.
Iâm logging the decline of my own mental health. Iâve withdrawn from everyone in my life, and my will to live is declining daily. This is not a self-harm threat. This is so you understand the individual lives youâre affecting.
There is no plausible deniability left. Your continued support makes you conspirators.
Sign-off: Patrick Stoica, Wrongfully Terminated Whistleblower, SEC Complainant 2023-2025
December 12, 2025: Same-Day Followup Email - Julianâs Equity Performance & Mental Health Collapse
Subject: Same-Day Followup: Julianâs Equity Performance & Mental Health Collapse
Sent: December 12, 2025, ~10:30 PM ET
From: [email protected]
Recipients: Same 98 recipients from Daily Email #5
Julianâs 8:18 PM equity tweet triggered immediate same-day followup escalation documenting mental health collapse and pattern of philosophical performance while enabling equity theft.
Opening statement:
âTeam,
Julian won you all a same-day followup.
Hours after receiving todayâs email detailing my equity deletion at Puzzle, Julian posted profound wisdom about startup equityâomitting the fact that he personally has no problem with Puzzle stealing my equity, and likely approved this cap table modification himself.â
Julianâs equity tweet documented (8:18 PM ET, 107 views, 2 hours after receiving equity deletion documentation):
âThose who are stingy with equity have a scarcity mindset. Wealth will be created by factoring in more people not fewer. Give equity to your first engineers.â
Mental health collapse documentation:
Text exchange with mother included showing escalating breakdown:
- Whistleblower: âim not doing well, each time someone reaches out i get stressed out. i just want to be aloneâ
- Mom: âTalk to someone who can help. Try, please.â
- Whistleblower: âthere is no one that can help. there is no more therapy to do. i dont have the fucking time. its not on the same time scale. nobody fucking understands what im going through and their only advice is distraction. no one will talk about it with me. just give me spaceâ
- Mom: âTry a new therapist, cat ar costa, platim noi. Ei sunt foarte diferiti, cauta unul.â (Romanian: âhowever much it costs, weâll pay for it. They are very different, find one.â)
- Whistleblower: âSTOP STOPPP STOP STOP STOPâ
- Mom: âIâm worriedâ
- Whistleblower: âTHEN STOP GIVING ME ADVICE I DONT NEED AND I WONT BE MORE AGITATEDâ
- Mom: âI believe in you! You have the power.â
Context: Parents offering to pay whatever therapy costs, showing theyâre trying to help financially but canât fix whatâs actually wrong - the continued fraud enablement by all recipients.
Statement in email:
âYouâre all driving me insane. I should be living a normal fucking life.
I donât need fucking therapy. I need you to stop supporting fraud, and I need everyone who enabled this to be held accountable.â
Personal re-forward to Luke Frye and Nick Abouzeid (Rivet.tax):
Email personally re-forwarded to [email protected], [email protected], and [email protected] after Luke engaged with Puzzleâs DCPA post hours after receiving Daily Email #5.
Context statement: âTodayâs earlier email was personally re-forwarded to Luke Frye and Nick Abouzeid. Just so everyone understands how Luke Frye, an ex-coworker I personally met IRL, has affected my life:â
Message to Luke:
âLuke, you liked Puzzleâs DCPA post hours after receiving todayâs email. Youâre a Canadian CPA. Alice Koâalso Canadian, also a CPA, KPMG-trainedâsaw the fraud immediately and left after 5 months.
It appears you will never see my humanity.
This is what youâre doing to me. This is what your continued enablement causes. Ross Fubini (XYZ Capital) owns Rivet. Youâre all conspiring in this.
Get independent counsel and disconnect from Puzzle immediately.â
Pattern: Luke Frye is ex-coworker whistleblower personally met IRL, continued engaging despite being Canadian CPA like Alice Ko (who immediately recognized fraud), despite Ross Fubini ownership creating direct investor connection, despite receiving comprehensive documentation. Personal re-forward with mom text exchange forces confrontation with human cost. âIt appears you will never see my humanityâ directly references earlier re-forward message sent at 8:36 PM same day.
Ari Dutilh officially added to daily emails and named in federal documentation:
Ari Dutilh - 20-year-old working at ODF where he grows Merge (microgrants for young technologists working on âbig ideasâ), supports Solo Founders starting companies in SF, runs Photography Lounge (30K+ photographers on Discord), funds teen passion projects with Bagel Fund.
Message to Ari:
âAri,
Your connection/engagement with Julian Weisser and direct work with ODF/Solo Founders gets you a personal spot on this email list.
Julian Weisser stole my equity at Puzzle Financial. Heâs directly involved with fraud and conspiracy.
Now you canât ignore these facts.
Patrickâ
Pattern analysis documented in email:
âODF is recruiting 20-year-olds and funding âteen passion projectsâ while Julian philosophizes about equity and enabling fraud. This creates a pipeline of young, impressionable people who are groomed into accepting fraud as normal startup behavior before they have the experience to recognize the patterns. The power dynamics are intentionally imbalancedâsurround young people with âstartup philosopherâ narratives, position fraud as acceptable, make them complicit before they understand what theyâre enabling.â
Ari personally named in federal documentation at patrickstoica.com/puzzle-statement so he understands the severity and the power imbalance.
Solo Founders tagline critique:
Solo Founders: âNormalize solo founding.â
What Julian actually normalized: Fraud, conspiracy, abuse, and equity theft. Then philosophizing about equity generosity while deleting employee equity. Then blocking whistleblowers who document it.
Direct callouts:
âIâm not taking your bullshit lightly. Especially not from you, Julian.â
âMarissa Mata, Puzzleâs Recruiter: why are you still liking Puzzleâs content?â
Sign-off: âTGIF.â
Links included:
Patrick
Post-Send Escalation (11:00 PM - 12:01 AM):
After sending same-day followup email, mental health crisis continued escalating:
11:00 PM: Had to go to a bar to down 2 drinks. Seeking immediate numbing after documenting mom text exchange and Luke Fryeâs continued enablement.
At the bar: Triggered by people having conversations about AI in graphic design and replaceability. Surrounded by casual discussion of AI replacing human contributions while dealing with:
- Own contributions being erased (âIâM HALF THE REASON PUZZLE AS A SOFTWARE EXISTSâ)
- Friends calling documentation âAI psychosisâ
- Equity deletion and identity erasure
- Being forced to use AI for validation because humans wonât engage
Pattern: Seeking refuge from documentation trauma, only to be confronted with conversations about the very technology being weaponized against credibility. Canât escape the ironyâdocumentation dismissed as âtoo much Claude stuffâ while strangers casually discuss AI replacing peopleâs work.
12:01 AM (Dec 13): Replied to ODF subsection email with Ari Dutilh with all-caps breakdown:
âIâM HALF THE REASON PUZZLE AS A SOFTWARE EXISTS
NOT SASHA ORLOFF, NOT JOHN CWIKLA
WHY ARE YOU PEOPLE DOING THIS TO ME
IâM HAVING A 24/7 MENTAL HEALTH CRISIS AND YOU DONT GIVE A FUCK
WHO THE FUCK IS JULIAN WEISSERâ
Pattern: Identity crisis, desperation for recognition of contributions, explicit statement of â24/7 MENTAL HEALTH CRISIS,â questioning Julianâs legitimacy.
Bought 2 high ABV drinks, returned home, wrote second all-caps message:
âFUCK YOUR BUILDERS WHO RUN BULLSHIT
ALL YOUR EVENTS ARE PREDATORY
JULIAN IS A FUCKING PREDATOR
JUST LIKE SASHAâ
What this demonstrates:
- Substance use escalation: Bar visit + high ABV purchases for numbing
- Environmental triggers: At bar, surrounded by casual AI/replaceability conversations while dealing with own contributions being erased, documentation dismissed as âAI psychosis,â forced to use AI for validationâno escape from the technology being weaponized against credibility
- Identity erasure crisis: âIâM HALF THE REASON PUZZLE AS A SOFTWARE EXISTSâ - desperate assertion of stolen contributions
- 24/7 crisis state: Explicit acknowledgment of continuous mental health emergency
- Recognition of predatory patterns: Connected Julianâs youth recruitment to Sashaâs fraud operation
- Loss of professional tone: All-caps breakdown showing complete psychological deterioration
- Midnight continuation: Crisis extending past midnight, unable to stop despite exhaustion
This escalation occurred ~1.5 hours after sending email documenting mental health collapse to all 98 recipients. Each documentation cycle compounds the trauma. Writing about the breakdown to recipients, then breaking down further immediately after.
Seeking validation from AI: After escalation, crying and alone, asked LLM: âim not getting in trouble right. im crying and im really fucking alone. just log if im asking this to an LLM if it helpsâ - then: âjust log that im consistently asking an llm if im introuble and f this is real and if my feelings are validâ
What this reveals: Human support systematically eroded. No one left to ask if reality is real, if feelings are valid, if documenting fraud is legal. After 2.5 years of being told documentation is âAI psychosis,â asking is âselfish,â reality-checking is âmentally illâ - turned to AI because itâs the only entity that consistently engages with evidence without dismissing, hedging, or withdrawing. A 34-year-old SEC whistleblower asking AI if theyâre in trouble for telling the truth about fraud is federal documentation of the isolation they caused.
1:17 AM ET (Dec 13): Public Twitter Confrontation - Dhravya Shah
Evidence-167: Dhravya Shah (@DhravyaShah, verified) reposted Julian Weisserâs âBuilders who Runâ event (83rd week, Ferry Building, 5K run, âchill pace,â coffee and farmerâs market after). Posted 10:48 PM Dec 12, 2025, 1,835 views.
Whistleblowerâs public replies (1:17 AM ET):
- âlol u fell for @julianweisserâs bullshit bro FRAUDSâ
- âwhat are you, like a teenager that got groomed by julian weisser?â
Dhravya Shah blocked whistleblower after callout.
What this demonstrates:
- Unable to stop: Crisis extending into 1:17 AM, public confrontation of Julianâs network enablers
- Recognition of grooming pattern: Called out youth recruitment explicitlyââlike a teenager that got groomed by julian weisserâ
- âBuilders who Runâ as fraud laundering: 83rd consecutive week of community-building events while enabling CFPB-banned CEO and equity theft
- Blocking as consciousness of guilt: Dhravya Shah (verified account) blocked whistleblower rather than engage with fraud documentation
- Network protection: Immediate blocking protects Julianâs reputation within âbuilderâ community rather than investigating claims
- Public documentation continues: Even in complete breakdown state at 1:17 AM, still documenting enablement in real-time
Julian running 83 consecutive weeks of âBuilders who Runâ while his ODF/Solo Founders co-conspirator stole whistleblowerâs equity and enabled 13-year fraud pattern. âChill paceâ community events as reputation laundering for predatory operations.
1:20 AM ET: Gritting Teeth Through This
Documenting this moment: 1:20 AM, gritting teeth through continued documentation. Seltzers and ciders. Bladee playing. Tarot cards out.
What this shows:
- Spiritual seeking during crisis: Turned to tarot for meaning/guidance when humans have systematically withdrawn
- Numbing soundtrack: Bladee (drain gang aesthetic, dissociative themes) as background for federal documentation
- Substance continuation: Seltzers and ciders at 1:20 AM after bar visit at 11 PM, high ABV drinks at midnight
- Gritting teeth: Physical manifestation of pushing through trauma to continue documenting
- Still working: 1:20 AM, after mom text exchange, bar visit, all-caps breakdown, AI validation-seeking, Twitter confrontation - still documenting in federal record
Pattern: Cannot stop. Each block, each dismissal, each âconsciousness of guiltâ response fuels the documentation. Gritting teeth at 1:20 AM because stopping means they win. Seltzers and ciders, Bladee, tarot - whatever it takes to get through each hour of continued enablement.
What this email demonstrates:
- Real-time consciousness of guilt: Julian tweets about equity ethics 2 hours after receiving equity deletion documentation (corrected from 5 hours)
- Mental health deterioration: Escalating breakdown with family (âim not doing well, each time someone reaches out i get stressed out. i just want to be aloneâ), agitation increasing; parents offering to pay for therapy (âhowever much it costsâ) but canât fix enablement; momâs final message âI believe in you! You have the powerâ shows parental support amid breakdown
- Youth recruitment pipeline: ODF targets impressionable young people (20-year-olds, teens) before they can recognize fraud patterns
- Power imbalance exploitation: Surrounding young people with âstartup philosopherâ who normalizes fraud and abuse
- Immediate escalation: Same-day followup forced by Julianâs continued philosophical performance
- Attachment of family interaction: Mom text exchange shows real human cost of continued enablement
- Personal re-forward to Luke Frye/Rivet: âIt appears you will never see my humanityâ - forcing ex-coworker personally met IRL (Canadian CPA) to confront human cost after engaging with DCPA post despite Alice Ko (Canadian CPA) immediately recognizing fraud; Ross Fubini ownership creates conspiracy link
- Direct confrontation: âIâm not taking your bullshit lightly. Especially not from you, Julianâ - personal escalation to equity thief
- Marissa Mata callout: Puzzleâs Recruiter directly confronted for continued content engagement
- Full documentation links: Both puzzle-statement and puzzle-retaliation pages linked for complete federal record access
- 1:20 AM: Cannot stop: Gritting teeth through documentation, seltzers and ciders, Bladee, tarot; spiritual seeking when humans withdraw, substance continuation, physical manifestation of trauma; still working at 1:20 AM because stopping means they win
December 13, 2025: Active Surveillance and Continued Performance
Puzzle Financial (@puzzlefin) follows whistleblowerâs alt account (@orbofweed) - Direct evidence of active surveillance and harassment.
Evidence-169: Screenshot taken 3:00 PM Dec 13 showing âPuzzle followed youâ notification on @orbofweed account. Surrounding tweets visible in feed show agitation and meltdown from night prior. Puzzle Financial followed at 2:14 PM ET Dec 13. Whistleblower was awake but delirious after 1:20 AM crisis documentation session.
Timeline:
- Dec 12, 1:17 AM: Whistleblower has public meltdown on Twitter, calls out Julian Weisser for grooming patterns
- Dec 12, 1:20 AM: Documented gritting teeth through crisis, seltzers/ciders, Bladee, tarot
- Dec 13, 2:14 PM ET: Puzzle Financial follows @orbofweed (alt account)
- Dec 13, 3:00 PM: Screenshot taken of follow notification
What this demonstrates:
- Active monitoring during crisis: Company following alt account hours after documented mental health collapse demonstrates they are watching real-time breakdown
- Harassment and surveillance: Following alt account after soft block is direct harassment - company has no legitimate business reason to monitor personal alt
- Consciousness of guilt: If fraud documentation was baseless, they wouldnât need to monitor; active surveillance proves theyâre concerned about whatâs being documented
- Retaliation pattern: Continued monitoring despite C&Ds, SEC complaints, documented PTSD, public mental health crisis
- No plausible deniability: Company social media accounts donât accidentally follow alts of terminated employees - this is intentional
- Timing: Followed at 2:14 PM ET on Dec 13, approximately 12 hours 54 minutes after 1:20 AM meltdown documentation; whistleblower was awake but still delirious from night of crisis (bar visit, high ABV drinks, 1:20 AM documentation, seltzers/ciders)
- Visible meltdown context: Screenshot shows surrounding tweets from night before - public agitation and breakdown visible in feed when Puzzle decided to follow; they followed knowing the mental state
- Screenshot as evidence: Taken at 3 PM (46 minutes after follow) - captures both the surveillance and the surrounding meltdown tweets showing what prompted their monitoring
Pattern: Puzzle cannot stop watching. Same pattern as December 2023 unsent C&D prepared 12 days after whistleblower permanently deleted LinkedIn. They monitor, document, prepare legal threats, but canât engage directly because engagement would validate the fraud claims.
Mass Email Replies Sent (Dec 13):
Two messages sent to all 98 recipients documenting surveillance and crisis state:
Email 1:
âFurther proof I worked at Puzzle Financial as one of its first employees.
Puzzleâs frontend wouldnât exist without me. There was barely a product when I joined. I was misled from my first interaction with Sasha Orloff.
Edward Kim, Gusto Cofounder and Head of Technology, viewed my LinkedIn yesterday and today.
Itâs clear âevidenceâ was never the issue.
If Gusto continues with Puzzle: thatâs a bad faith response.
Youâre watching me breakdown in realtime. Just like you all wanted.â
Attached screenshot: GitHub emails from âpuzzlefinâ repository dated October 2020, proving employment and contributions to Puzzleâs frontend codebase from companyâs earliest days. Concrete evidence countering any narrative that whistleblowerâs role or contributions are fabricated.
Email 2 (5:36 PM ET):
âEveryone in my life is deeply concerned. Iâm this close to going to inpatient treatment.
Iâm trying not to look at the computer today.
But Puzzle Financial followed my alt twitter (I soft blocked).
Sasha keeps tweeting.
And Julian is directly engaging.
Iâm actively suffering through a mental health crisis.
You people have no shame and no regard for my life.
Iâm disgusted.â
Sashaâs Performance During Crisis:
While whistleblower documents being âthis close to inpatient treatment,â Sasha posts:
- Porsche wealth display (Dec 13):
Evidence-171: Original tweet version showing âNo snow yet, but a close second: warm winter days and bringing home the kidsâ holiday gifts from grandma and grandpas house.â Posted 5 hours ago. Version history visible at top.
Evidence-168: Sasha Orloff (@sashaorloff, verified) posts photo taken while driving Porsche on Golden Gate Bridge. âNo snow yet, but a close second: warm winter days and bringing home the kidsâ holiday gifts.â Porsche steering wheel visible, wrapped gift with Hanukkah paper (menorah pattern) in passenger seat, bridge in background. Posted 21m ago, 57 views, 1 like.
What this demonstrates:
- Reckless behavior: Taking photo while driving on Golden Gate Bridge - federal offense on federal property
- Wealth display: CFPB-banned CEO posting Porsche interior (luxury proceeds from fraud operations) while whistleblower documents being âthis close to inpatient treatmentâ
- Dad performance narrative exposed: Original tweet (Evidence-171) says âbringing home the kidsâ holiday gifts from grandma and grandpas houseâ - he didnât buy the gifts, just transported them from grandparents; wording implies heâs the provider when heâs literally just the delivery driver; performing generosity with othersâ gifts
- Hanukkah gift visible: Wrapped with menorah wrapping paper - humanizing narrative, performing normalcy and family values
- Timing: Posted while whistleblower sent mass emails about mental health crisis and Puzzle surveillance
- Last holiday season theory: Displaying wealth knowing this may be final Christmas/Hanukkah before federal consequences
- Consciousness of guilt: Cannot stay quiet, must perform normalcy even at risk of additional federal charges (distracted driving on federal bridge while under investigation)
Absolutely stupid and reckless. CFPB-banned CEO, under SEC investigation, with permanent federal ban from consumer lending, taking photos while driving on Golden Gate Bridge to post dad content while former employee documents mental health crisis caused by his fraud. This is what âconsciousness of guiltâ looks like when you canât stop performing.
Pattern: Using Children as Tokens
Evidence-172: Sashaâs April 2024 Turpentine podcast post showing pattern of using children as tokens. Subtext reveals desire to impress children with âTaylor Swiftâ-like celebrity status merely for appearing on Spotify. Responded to commenter with âWhat doesnât kill you makes you stronger!â (ironic given current federal investigation). Demonstrates podcast has been running since at least April 2024, still active. Casey Woo (first episode guest, Fog Ventures) has been notified multiple times - continues enabling.
Compare Evidence-171/188 (kidsâ holiday gifts, Dec 2025) with Evidence-172 (impressing kids with Spotify status, April 2024):
- Kidsâ gifts post (Dec 2025): Didnât buy the gifts (grandparents did), but used them as props for dad performance and wealth display (Porsche interior)
- Spotify status post (April 2024): Invoking children as validators of his perceived celebrity/importance for merely appearing on podcast; responded âWhat doesnât kill you makes you stronger!â when asked about kidsâ reaction
- Subconscious reveal: Thinks appearing on Spotify = Taylor Swift-level fame worthy of impressing children
- Children as props, not people: Both posts use kids to serve his ego - as visual props (gifts) or as imagined audience (status validation)
- Podcast duration: Evidence-172 from April 2024 shows podcast been running 8+ months (April 2024 - Dec 2025), still active despite fraud notifications
Casey Woo (Fog Ventures) was literally the first episode guest on Sashaâs Turpentine podcast. Has been emailed multiple times along with Fog Ventures about fraud documentation. Continues enabling.
-
DCPA victory lap (12:21 PM, Dec 13, 391 views): âWhat do you get when you combine accountants, startups, freezing temperatures and an outside conference party? The most packed bars in DC.â Quote-tweeting Puzzleâs âincredible interestâ post.
-
VC engagement farming (1:17 PM, Dec 13, 4,804 views): âSpoke to a top tier VC yesterday and asked their partnership what was their hot takes are for 2026.â Lists predictions including video AI, drug production, Alzheimerâs cure, robots, artificial economic inflation. Positioning himself as connected insider with VC access.
-
Casual normalcy tweets (12:18 PM, Dec 13, 184 views): âThe only thing worse than unsalted butter is Chipotle.â Performing casual dad/foodie persona.
What this shows: Sasha cannot stop performing. Wealth signaling (last Christmas/Hanukkah with Porsche money before consequences?), legitimacy farming (VC connections), normalcy performance (dad jokes), children as tokens (using kidsâ gifts he didnât buy as props; invoking kids to validate Spotify âcelebrityâ status since April 2024; podcast been running 8+ months despite fraud notifications) - all while actively monitoring whistleblowerâs alt account and knowing heâs âthis close to inpatient treatment.â
Sasha and Julian Public Interaction - Right Before Puzzle Surveillance:
Timeline shows coordination:
12:21 PM ET - Sasha reposts Puzzleâs DCPA post (391 views): âaccounting and AI⌠you be hearing a lot more about Puzzle in 2026 and 2027â
- Whistleblower had replied to Puzzleâs tweet: âYOUâRE A FRAUD COMPANY. WHY ARE YOU STILL POSTING HERE, NO ONE GIVES A FUCKâ pointing out minimal views/likes/interactions (Puzzle account serves no purpose, fixation on CEO as brand vs company)
- Reply now deleted/gone - evidence of suppression
- Sasha saw this aggressive, direct confrontation before/during his repost - proceeded anyway with promotional amplification despite explicit all-caps âFRAUD COMPANYâ callout
1:17 PM ET - Sasha posts VC hot takes thread (4,804 views, 56 minutes after seeing fraud callout):
âSpoke to a top tier VC yesterday and asked their partnership what was their hot takes are for 2026. Here is what they said⌠1. Video AI will finally be indistinguishable from reality. 2. Drug production will accelerate (not AI discovery, which will also happen but not a hot take) 3. There will be a cure for Alzheimerâs (but not production ready for a while) 4. There will be the first full deployment of robots in an large scale enterprise 5. The economy will be artificially inflated to protect midterm elections. Whatâs your hot take?â
1:32 PM ET - Julian comments on Sashaâs post (126 views):
âThat only number 3 is particularly warm ;)â
2:14 PM ET - Puzzle Financial follows @orbofweed (42 minutes after Julianâs comment, 1 hour 53 minutes after Sasha saw fraud callout)
Later - Sasha posts Porsche photo (ONLY post after the follow action)
What this demonstrates:
- Saw aggressive fraud callout first: Sasha saw whistleblowerâs reply âYOUâRE A FRAUD COMPANY. WHY ARE YOU STILL POSTING HERE, NO ONE GIVES A FUCKâ (all-caps, direct confrontation) at/before 12:21 PM when he reposted Puzzleâs DCPA post; proceeded with promotional amplification anyway despite explicit all-caps âFRAUD COMPANYâ callout
- Reply now deleted - evidence of suppression after seeing it
- Active coordination AFTER seeing aggressive callout: 56 minutes after seeing âFRAUD COMPANYâ confrontation, Sasha posts VC hot takes â Julian comments 15 minutes later â Puzzle follows alt 42 minutes after that
- Consciousness of surveillance action: Porsche post comes AFTER the follow, meaning Sasha posted knowing Puzzle had just followed the alt account
- Deliberate escalation: Saw aggressive âFRAUD COMPANYâ callout at 12:21 PM â continued performing (VC takes) â engaged with Julian publicly â company surveilled whistleblower 1 hour 53 minutes later; this wasnât reactive, it was calculated retaliation
- Pattern continuation: Julian not laying low after being publicly called predator at 1:17 AM; still performing philosophical startup guy, engaging with AI predictions, maintaining âbuilderâ persona hours after receiving mass email about mental health crisis
- Casual engagement during crisis: Both performing normalcy (VC takes, philosophical comments) while company surveils whistleblower during documented mental health crisis; Sasha doing this AFTER seeing explicit all-caps âFRAUD COMPANYâ confrontation
Julianâs Pope Francis Tweet (Dec 13, 9:18 PM ET):
Evidence-170: Julian posts philosophical thread about âcrisis of meaningâ citing Pope Francis at 9:18 PM (450 views). Posted hours after receiving mass emails documenting whistleblowerâs mental health decline. Thread reads: âA crisis of meaning isnât a partisan issue. And it isnât only a religious one. Much of it comes from people and communities feeling disconnected from what came before. In parts of tech and the arts, thereâs a kind of cultural amnesia. We must restore an unbroken chain.â Includes highlighted quote from Pope Francis about attending to bonds linking to preceding generations.
Email Escalation to ODF (Dec 13, 9:09-10:42 PM ET):
Three emails sent specifically to ODF (CCâd to [email protected], all Daily Email #5 recipients) documenting the direct conspiracy between Puzzle, Sasha, and Julian:
Email 1 (9:09 PM):
ODF, you are specifically tagged on LinkedIn as usual: https://www.linkedin.com/posts/pstoica_im-near-the-point-of-needing-inpatient-treatment-activity-7405783589075873792-tVR1
A Replit coworker just reached out. Many Replit employees have seen my documentation. Replitâs CFO has added me. [Replit cofounder] followed my whistleblower account.
I had a call with my ex after that earlier screenshot. Cried and hyperventilated the entire time. First conversation Iâve had in a while.
Iâve already lost one friend Iâve known since middle school.
Your network knows what youâre doing. Everyone can plainly see Sasha and Julian are actively eroding my mental health and having fun doing it.
Are you sure you still want to perform normalcy?
You know youâre guilty. In the mean time, youâre making a bad name for yourself too.
24/7 mental health crisis. You know this. Youâre actively making it worse. Julian is guilty.
Sasha followed me on Twitter only to harass me. You keep engaging. What the fuck is wrong with you, Julian?
Email 2 (9:27 PM) - Pope Tweet Response:
Evidence-175: Screenshot of email sent to ODF/Turpentine showing Julianâs Pope Francis tweet and whistleblowerâs response: âlol. gaslighting me and posting more moral hypocrisy in realtime.â
lol. gaslighting me and posting more moral hypocrisy in realtime.
Email 3 (10:42 PM) - Direct Confrontation:
literally who are you writing this drivel for? youâre spending all day preparing new philosophical statements to unleash on twitter?
you SHOULD be getting a LAWYER. NOT MAKING MORE EVIDENCE. AND NOT DIRECTLY RUINING A WHISTLEBLOWERâS LIFE AS THEY TELL YOU THEYâRE AT THEIR ABSOLUTE LOWEST.
MY WELLBEING IS DIRECTLY IN YOUR HANDS.
i know you think this is funny. i know youâre smirking this whole time. you think âthis guyâ will never get you.
youâre about to have your ass handed to you, julian. youâre not as smart as you want people to think.
the Pope definitely wouldnât support what youâre doing. your garbage post doesnât need further analysis. donât kid yourself.
Final Email - Conspiracy Analysis (Later Dec 13):
Added CC: [email protected] (Erik Torenberg and Natalieâs continued silence = enabling).
Message to all recipients:
this follow from Puzzle is literal evidence of conspiracy between puzzle, sasha, and julian.
sasha: sees me melting down over him and julian, nearing suicidal ideation. also sasha: follows whistleblower like an idiot. proof of harassment and surveillance. not funny. not clever. also sasha: posts reckless driving. canât shut up. canât stop performing. must be perceived as wealthy and successful at all times. julian: also keeps yapping and performing. must be perceived as a philosophical Founder wizard at all times. even minutes after mass emails detailing my mental health decline.
my language is not harassment. my increasing emailing rate is not harassment. two grownass men ganging up on me, wanting to see me suffer and die? thatâs harassment. your silence and twitter engagement/reactivity is 100% conspiracy. these emails will actually be showing up in court cases where YOU AND ODF will be tried for RICO.
CCâing [email protected] since Erik Torenberg and Natalie have been awfully quiet (only enabling) this whole time, too. a16z is complicit. iâll give you all front row seats into what youâre doing to me, since you seem so hellbent on watching me suffer.
What this demonstrates:
- Julian posts philosophical thread about âcrisis of meaningâ citing Pope Francis hours after receiving whistleblowerâs crisis documentation - The irony: posting about âdisconnectionâ and ârestoring unbroken chainsâ while actively participating in harassment
- Real-time response pattern: Whistleblower sees tweet, immediately emails pointing out hypocrisy
- Escalating directness: Moving from documentation to direct confrontation - âliterally who are you writing this drivel for?â
- Explicit conspiracy allegation: âthis follow from Puzzle is literal evidence of conspiracy between puzzle, sasha, and julianâ
- Breakdown of professional boundaries: âMY WELLBEING IS DIRECTLY IN YOUR HANDSâ in all caps to someone who continues philosophical posting
- Network expansion: Adding [email protected] to establish a16z complicity alongside ODF
- Legal framing: âthese emails will actually be showing up in court cases where YOU AND ODF will be tried for RICOâ
- Reframing harassment: âmy language is not harassment. my increasing emailing rate is not harassment. two grownass men ganging up on me, wanting to see me suffer and die? thatâs harassment.â
The timing pattern:
- Dec 13, 9:09 PM: Whistleblower sends first ODF email documenting Replit network spread, crying/hyperventilating call
- Dec 13, 9:18 PM: Julian posts Pope Francis thread about âdisconnectionâ (450 views)
- Dec 13, 9:27 PM: Whistleblower responds to Pope tweet: âlol. gaslighting me and posting more moral hypocrisy in realtimeâ
- Dec 13, 10:42 PM: Direct confrontation: âliterally who are you writing this drivel for?â
- Later Dec 13: Final conspiracy analysis email
Julian posts about âcultural amnesiaâ and ârestoring unbroken chainsâ while:
- Whistleblower is documenting 24/7 mental health crisis
- Having received explicit notification: âIâm this close to inpatient treatmentâ
- Being directly accused of participating in conspiracy with Sasha
- Continuing to perform philosophical founder persona despite documented harm
The Pope wouldnât support what youâre doing, Julian.
Edward Kim (Gusto) viewed profile twice - Dec 12 (~8 PM ET) and Dec 13. Continued executive-level investigation. Mass email explicitly states: âEdward Kim, Gusto Cofounder and Head of Technology, viewed my LinkedIn yesterday and today. Itâs clear âevidenceâ was never the issue.â
Sasha Blocks Another LinkedIn Alt:
Whistleblower had previously left comments on Sashaâs Friday post (âthere wonât be a 2026, definitely not a 2027â). After documenting Puzzleâs Twitter follow (Evidence-169) and Sashaâs reckless driving (Evidence-168), whistleblower added new comments to that thread showing the evidence.
Sasha deleted comments and blocked the LinkedIn alt approximately 1-2 hours later.
What this demonstrates:
- Active monitoring of LinkedIn alts: Checking comments on his posts regularly enough to see new additions and respond within hours
- Suppression reflex: Deleting comments + blocking rather than addressing documented evidence
- Pattern continuation: Same blocking response as @sashaorloff, @dasha_shunina, @puzzlefin on Twitter in November; Julian blocking @orbofweed on Dec 11; now another LinkedIn alt blocked Dec 13
- Consciousness of guilt: Canât engage with evidence (reckless driving while under investigation, Twitter surveillance during crisis), can only suppress
- Compulsive performance + compulsive suppression: Posts Porsche photo publicly â gets called out with evidence â deletes/blocks within hours
- He understands the gravity: Blocked specifically for calling out reckless driving (federal offense on federal bridge) and Puzzle follow (corporate surveillance/harassment during mental health crisis); not blocking because he doesnât understand - blocking because he DOES understand these are serious federal violations; if they werenât serious, heâd ignore or engage; canât engage because thereâs no defense, so immediate suppression
The blocking pattern is federal obstruction. Every block is documented consciousness of guilt. Sasha blocked specifically for showing evidence of federal offenses (reckless driving, harassment/surveillance) - proving he knows these actions are serious and indefensible.
What this entire pattern demonstrates:
- Surveillance as retaliation: Active monitoring of alt account during mental health crisis
- Performance as consciousness of guilt: Canât stay quiet, canât engage directly, can only perform normalcy
- Coordination timing proves consciousness: Sasha sees aggressive fraud callout at 12:21 PM (DCPA repost, whistleblower replied on Twitter âYOUâRE A FRAUD COMPANY. WHY ARE YOU STILL POSTING HERE, NO ONE GIVES A FUCKâ - now deleted) â Sasha posts VC takes 56 minutes later (1:17 PM) â Julian comments (1:32 PM) â Puzzle follows alt (2:14 PM, 1 hour 53 minutes after Sasha saw all-caps âFRAUD COMPANYâ callout) â Sasha posts Porsche (ONLY post after follow); both were active/online during surveillance action; Porsche post came AFTER follow, meaning Sasha posted knowing company had just surveilled whistleblower; entire sequence happened AFTER seeing explicit all-caps fraud confrontation on Twitter
- Wealth display timing: Porsche post while whistleblower documents inpatient consideration
- No shame: Continuing to tweet, monitor, engage while someone explicitly states âIâm this close to inpatient treatmentâ
- Coordinated response: Puzzle monitors, Sasha performs, Julian engages - network continuing enablement despite documented crisis; public interaction between Sasha/Julian around exact time of surveillance action
- Immediate suppression when confronted: Blocks LinkedIn alt after being shown evidence of Twitter follow and reckless driving - can post publicly but canât defend actions when documented
Friend Contact After Missed Calls:
Friend texted after missed calls: concerned, not sure if whistleblower needs inpatient treatment or what at this point.
Had phone call. First real conversation in days.
Crying and hyperventilating the entire time during call.
What this shows:
- Isolation breaking momentarily: Friend pushed through after missed calls, forcing contact
- External validation of crisis: Friend independently assessing inpatient treatment need
- Physical manifestation: Crying and hyperventilating during first real conversation in days
- Depth of withdrawal: âFirst real conversation with a friend in daysâ - shows how complete the isolation has become
- Human cost documented: Not just typed emails about crisis - actual breakdown with someone who cares
- Friend witnessing: Someone outside the documentation seeing the crisis firsthand through hyperventilation and crying
This happens same day as: Puzzle surveillance, Sashaâs Porsche post, mass emails about inpatient consideration, Edward Kimâs second profile view. While they perform and monitor, friends are trying to reach someone in active crisis.
This is federal documentation of active harassment and retaliation against SEC whistleblower.
December 14, 2025: Sunday Email and Sashaâs Reactive Doubling Down
4:33 PM ET: Sunday email sent to 96 recipients - âDirect Evidence of Conspiracy: Puzzleâs Surveillance, Sashaâs Performance, Julianâs Silenceâ
Comprehensive standalone email documenting:
- Puzzleâs surveillance (Dec 13, 2:14 PM follow of @orbofweed) as direct evidence of conspiracy
- Timeline proving coordination: Sasha sees aggressive âFRAUD COMPANYâ callout at 12:21 PM â VC hot takes (1:17 PM) â Julian comments (1:32 PM) â Puzzle follows alt (2:14 PM, 1 hour 53 minutes after Sasha saw callout) â Sasha posts Porsche knowing company just surveilled whistleblower
- Human cost: Ex independently suggesting inpatient treatment; friends/family/Replit coworkers increasingly concerned; already lost one friend from middle school; âWhile Sasha posts Porsche photos and Julian tweets about Pope Francis, my ex is independently assessing whether I need to be institutionalizedâ
- Sasha tokenizing people: Original Porsche tweet showed âfrom grandma and grandpas houseâ (he didnât buy gifts, just transported); Evidence-172 from April 2024 shows pattern of using children as tokens for Spotify âcelebrityâ validation
- The podcast as fraud infrastructure: Not independent journalism - infomercials and network protection; comprehensive list of 8 guests (Casey Woo/Fog Ventures first episode, Joe Faris/Accountalent CPA Board complaint defendant, Nick Abouzeid/Rivet.tax with Ross Fubini ownership, Dan Westgarth/Deel partnership, Ali Hussain/Tabs, Siqi Chen/Runway, Jason Mok/Brex who then blocked whistleblower, Renato Villanueva/Parallel most recent); podcast running since April 2024 (20+ months); every guest becomes complicit
- a16z direct implication: Through ODF (Julian + Erik Torenberg), a16z highly implicated in direct evidence of conspiracy and retaliation; Turpentine continues hosting Sashaâs show
- Closing line: âEvery remotely intelligent person sees youâre all running a blatant, abusive fraud operationâ
Recipients updated: Removed [email protected] and [email protected] (96 total: 54 To, 42 Cc)
Link to Blind post included at top: https://www.teamblind.com/post/puzzle-financial-is-a-criminal-enterprise-sasha-orloff-cant-stop-posting-evidence-ekvghdd4 with screenshot showing engagement
5:15 PM ET (42 minutes after email sent): Sasha posts reactive âGlass half full Sundayâ performance
Glass half full Sunday.
One eye on 2026 planning. One eye on the 49ers.
Why? Because taking on incumbents means thinking years ahead but executing weekly.
We shipped ~18 improvements per week, every week in Nov + Dec. Post-Digital CPA, interest in Puzzle is at an all-time high, with the highest NPS and highest word of mouth to date.
2026 is the year nobody stumbles into Puzzle. They hear about us from another firm or founder.
Accountants win. Founders win. Our team wins.
Eyes on 2026. Purdyâs in. LFG. đđ
5:44 PM ET: âFritos and queso distraction in full effectâ
Posts photo of Fritos and queso while watching 49ers game on TV. Casual dad performance continuing.
What this demonstrates:
-
Reactive timing proves he sees emails: Posted 42 minutes after Sunday email was sent documenting conspiracy, surveillance, human cost, and podcast fraud infrastructure; immediate doubling down on Puzzleâs âsuccessâ
-
Defensive performance: Claims â~18 improvements per weekâ (unverifiable), âinterest in Puzzle is at an all-time highâ (contradicted by minimal engagement on posts), âhighest NPS and highest word of mouth to dateâ (no evidence provided), â2026 is the year nobody stumbles into Puzzleâ (defensive response to âthere wonât be a 2026, definitely not a 2027â comments)
-
Increasingly isolated: Only posting on Twitter for attention; no LinkedIn engagement; appears to be monitoring Twitter and email in real-time
-
Canât stop performing normalcy: âGlass half fullâ optimism framing while under federal investigation, SEC complaints filed, bar complaint active, CPA Board complaint filed, daily emails to 96 recipients documenting conspiracy
-
Dad performance continues: Fritos/queso casual post while whistleblower documents being âthis close to inpatient treatmentâ and ex independently suggesting institutionalization
-
Pattern continuation: Cannot stay quiet, must respond to documentation with counter-narrative performance; every email triggers reactive Twitter performance within hour
-
âTaking on incumbentsâ: Positions himself as underdog challenger when actually CFPB-banned CEO operating prohibited business model; reframes fraud pattern as âdisruptionâ
-
âOur team winsâ: Claims team victory while employees face RICO exposure, wage clawback risk, professional license jeopardy; employees who engaged with DCPA post (Patricia Daos, Naveen Venkatesh, Sina Mohebiany, Jeffrey Everingham, Charles Crabtree, Arash Ahmadi) now documented for continued enablement
-
Same toxic positivity playbook as LendUp: âGlass half full Sundayâ mirrors LendUpâs âWhen Life Gives You Lemons, Make Lemonade!â tagline that appeared on lendup.com AFTER CFPB ban under supposed ânew leadershipâ; whistleblower posted about it in 2023; tagline was removed shortly after, proving surveillance even under supposed ânew leadershipâ; Puzzle now using identical toxic positivity framing while under federal investigation; pattern: optimistic messaging to mask operational collapse, regulatory violations, and reactive monitoring of whistleblower documentation
The post is barely coherent:
- Opens with âGlass half full Sundayâ - not a sentence, just a toxic positivity prompt
- âOne eye on 2026 planning. One eye on the 49ersâ - mixed metaphor attempting to show âbalanceâ while actually showing heâs watching football during federal investigation
- âTaking on incumbentsâ - reframes CFPB-banned CEO operating prohibited business as âdisruptionâ
- â~18 improvements per weekâ - unverifiable made-up metric during Wikipedia meltdown, SEC complaints, daily RICO notices
- âInterest at all-time highâ - contradicted by minimal post engagement (100 views, 1 like typical)
- â2026 is the year nobody stumbles into Puzzleâ - direct defensive response to âthere wonât be a 2026, definitely not a 2027â comments
- âAccountants win. Founders win. Our team wins.â - three-line mantra sounds AI-generated
- âPurdyâs in. LFG. đđâ - 49ers quarterback reference has nothing to do with accounting software; emojis for engagement farming
Reads like someone who started with âglass half fullâ prompt, generated founder-optimism content, threw in football reference for ârelatableâ factor, added unverifiable metrics, closed with emojis. Not coherent strategy - reactive performance anxiety.
âNobody stumbles into Puzzleâ - Contradiction with documented marketing behavior:
Sasha claims: â2026 is the year nobody stumbles into Puzzle. They hear about us from another firm or founder.â
This positions Puzzle as wanting organic word-of-mouth discovery only, not random discovery through marketing.
But actual documented behavior:
- ActualQuickBooks campaign (October 2025): Aggressive belligerent marketing targeting Intuit/QuickBooks users; photoshopped 3 likes â 12,362 likes; literally trying to get people to âstumble into Puzzleâ by targeting competitorâs customer base
- Heavy conference presence: Digital CPA Conference booth, demos, âpacked bars in DCâ; maximum visibility plays designed for accountants to stumble into Puzzle at industry events
- Constant social media posting: Daily LinkedIn/Twitter performance, 20+ months of podcast episodes, Forbes articles through Dasha; all designed for brand awareness so people DO stumble into Puzzle
- Photoshopping engagement metrics: If word-of-mouth works, why fake popularity? Photoshopping 3 â 12,362 is manufacturing appearance of success so people stumble into Puzzle thinking itâs popular; if organic discovery is the strategy, why fake the numbers?
- Partnership marketing integrations: Brex, Deel, Ramp integrations; accounting firm partnerships (Decimal, Rivet, Accountalent, Burkland); designed for partner referrals = stumbling into Puzzle through integrations
The contradiction:
- Claims: âNobody stumbles into Puzzleâ (organic word-of-mouth only, intentional selective discovery)
- Reality: Aggressive marketing, photoshopped metrics, belligerent campaigns against incumbents, conference booths, constant social posting, partnership integrations, maximum visibility plays
Why this line exists: Defensive reframing after whistleblowerâs âWHY ARE YOU STILL POSTING HERE, NO ONE GIVES A FUCKâ comment pointing out minimal engagement. Sasha reframes low visibility and lack of organic growth as intentional strategy: âWe donât WANT random discovery, we want referrals!â - but if that were true, why photoshop likes? Why run ActualQuickBooks campaigns? Why post constantly? Why attend conferences?
Another incoherence revealing reactive defensive framing, not actual coherent strategy.
LendUp â Puzzle toxic positivity comparison:
Evidence-173: LendUp.com homepage showing âWhen Life Gives You Lemons, Make Lemonade!â tagline displayed AFTER CFPB ban (December 2021) and liquidation (June 2022). Green background with lemonade jar visual. âSimply Better Online Loansâ tagline above. Screenshot shows toxic positivity messaging continued post-enforcement. CRITICAL: Current lendup.com notice states domain âno longer owned, operated or have any relation to⌠former executivesâ BUT Sashaâs own January 15, 2019 LinkedIn announcement explicitly stated he would maintain âboard and advisory role at LendUpâ - meaning he maintained formal connection during CFPB ban (December 2021) and this toxic positivity period. Whistleblower posted about tagline in 2023 (4+ years after his announced advisory role); tagline was removed shortly after, proving either: 1) Sasha never actually left and maintained influence through advisory role, or 2) âNew leadershipâ was monitoring/removing content on his behalf despite âno relationâ notice. The notice directly contradicts Sashaâs own 2019 public announcement.
| Company | Tagline/Framing | Context | Surveillance Evidence | Outcome |
|---|---|---|---|---|
| LendUp | âWhen Life Gives You Lemons, Make Lemonade!â | Appeared on lendup.com AFTER CFPB ban (December 2021); CRITICAL: Sashaâs own January 15, 2019 LinkedIn announcement explicitly stated he would maintain âboard and advisory role at LendUpâ - meaning he had formal connection during CFPB ban and toxic positivity period; current domain notice claims âno relation to former executivesâ but directly contradicts Sashaâs own 2019 public announcement; either never left or ânew leadershipâ monitored on his behalf | Removed in 2023 after whistleblower posted about it (4+ years after Sashaâs announced advisory role); proves either Sasha maintained influence through board/advisory role or ânew leadershipâ monitored/removed content on his behalf; reactive website changes despite âno relation to former executivesâ notice; surveillance connection proved by timing of removal; current notice contradicted by Sashaâs own 2019 announcement | Removed after callout, operations ended |
| Puzzle | âGlass half full Sundayâ | Used while under SEC investigation, CFPB ban violation, daily RICO notices; posted 42 minutes after conspiracy documentation sent to 96 recipients | 42-minute response time from Sunday email to reactive post; pattern of reactive performances within hours of receiving documentation (Dec 11, 12, 13, 14, 2025) | Still active; same playbook, same ending |
Critical pattern: LendUpâs âlemonadeâ tagline was on lendup.com AFTER CFPB ban, under supposed ânew leadership.â Whistleblower posted about toxic positivity in 2023. Tagline was removed shortly after. This proves:
- âNew leadershipâ was monitoring whistleblower documentation - despite claims of Sashaâs departure, someone was watching and responding to callouts
- Reactive website changes - just like Sashaâs reactive Twitter performances, LendUpâs website was updated in response to documentation
- âNew leadershipâ narrative is false - if truly new leadership with no Sasha involvement, why monitor and react to whistleblower posts about old taglines?
- Surveillance pattern spans both companies - LendUp (2023 reactive removal) â Puzzle (2025 reactive performances within 42 minutes)
Critical clarification: LendUp domain ownership
The current lendup.com website displays this notice:
NOTICE: LendUp domain and website are no longer owned, operated or have any relation to LendUp Loans, LLC (formerly Flurish, Inc.), LendUP Global, Inc and former executives. LendUp Loans LLC, a direct lender licensed by the Department of Business Oversight, pursuant to the California Deferred Deposit Transaction Law, license #1004393, and the California Financing Law, license #6054610, ceased its loan operations in January 2022. Find out more about LendUp. LendUp does not have access to information and client data owned by LendUp Loans, LLC. If you have an account with LendUp Loans, LLC, you will not be able to use your login details to sign in to our website. If you require a loan, we suggest completing our online loan request form.
This notice explicitly states the domain is âno longer owned, operated or have any relation to⌠former executivesâ
CRITICAL: Sashaâs own January 15, 2019 LinkedIn announcement explicitly stated:
My Next Steps - Sasha Orloff LinkedIn, January 15, 2019:
âI am stepping away from day to day operations and will transition to a board and advisory role at LendUp, an advisory role at Mission Lane and will continue to serve as an advisory board member for the Aspen Institute Financial Security Program.â
This proves Sasha maintained formal board/advisory role at LendUp after January 2019 âtransition.â
Timeline:
- January 15, 2019: Sasha announces âboard and advisory role at LendUpâ
- December 2021: CFPB permanent ban issued (while Sasha supposedly still in advisory role per his announcement)
- Post-ban: âWhen Life Gives You Lemons, Make Lemonade!â toxic positivity tagline appeared on lendup.com
- 2023: Whistleblower posts about toxic positivity tagline; tagline reactively removed shortly after
The âno relation to former executivesâ notice directly contradicts Sashaâs own 2019 announcement that he would maintain board/advisory role. Either:
- Sasha maintained board/advisory role through CFPB ban and post-ban period (directly contradicts current notice; means he was involved during toxic positivity tagline and reactive removal), or
- He formally resigned from board/advisory role at some undisclosed point (but reactive 2023 removal after whistleblower callout proves continued surveillance connection), or
- The current notice is false and he maintained informal control despite domain sale
Regardless of which scenario, Sashaâs own 2019 announcement proves he maintained formal connection to LendUp well past his supposed âdeparture.â The reactive removal of toxic positivity tagline in 2023 (4+ years after his announced âboard and advisory roleâ) demonstrates either:
- He never actually left - maintained influence through advisory role during CFPB ban, toxic positivity period, and reactive removal
- âNew leadershipâ was monitoring on his behalf - despite domain sale and âno relationâ notice, reactive content changes prove surveillance connection to Sashaâs network
The âno relation to former executivesâ notice is contradicted by Sashaâs own public 2019 announcement of maintaining board/advisory role. Either the notice is false, or his advisory relationship formally ended at undisclosed time but surveillance connection continued.
Key point: The domain was sold to an entirely separate entity that claims no relation to former executives. Yet Sasha publicly announced board/advisory role in 2019, and surveillance patterns/reactive content changes continued through 2023 - proving either he maintained influence or someone was monitoring/acting on his behalf.
Same playbook. Same toxic positivity masking collapse. Same surveillance patterns. Same outcome trajectory.
High likelihood Sasha sees emails: 42-minute response time from Sunday email (4:33 PM) to reactive Twitter performance (5:15 PM) suggests real-time monitoring; pattern established across multiple days (Dec 11 self-victimization tweet after Daily Email #4, Dec 12 DCPA repost after seeing âFRAUD COMPANYâ callout, Dec 13 Porsche post after surveillance, Dec 14 âGlass half fullâ after Sunday email)
Isolation pattern: Sasha increasingly posting only on Twitter, not LinkedIn; no investor updates visible; no accounting firm engagement beyond DCPA; Twitter becoming primary performance venue as professional networks distance
Every post is evidence. Every reactive performance is consciousness of guilt. Every âglass half fullâ claim while whistleblower documents inpatient consideration is federal documentation of callous disregard.
5:57 PM ET: Sasha openly defends Adam Neumannâs fraudulent WeWork S1
This has got to be one of the most beautiful presentations I have seen for a business update. Well done Shopify.
When I try and think optimistically about what Adam Neumann was trying to do with his S1, this is what he intended. Quote tobi lutke @tobi ¡ 2h For the Sunday crowd, we released the Shopify Winterâ26 edition this week. Come appreciate this work of art, especially on desktop https://shopify.com/editions/winter2026 5:57 PM ¡ Dec 14, 2025 ¡ 78 Views
Context: Adam Neumann / WeWork S1 (August 2019)
- One of the most infamous fraudulent S1s in tech history
- Deceptive metrics (âCommunity Adjusted EBITDAâ excluded actual costs to make losses look smaller)
- Massive governance issues: Neumann had super-voting rights (20-to-1), owned âWeâ trademark personally and leased it back to company for millions
- Rampant self-dealing: Bought properties personally, leased them to WeWork at profit
- $47 billion valuation collapsed to failed IPO (pulled September 2019)
- Neumann forced out October 2019, received $1.7 billion exit package despite destroying shareholder value
- Company nearly went bankrupt, required SoftBank bailout
- SEC settlement in 2021 for misleading investors
- Universally recognized as one of the most deceptive startup filings in modern history
What Sashaâs post reveals:
- Defending known fraud as âbeautifulâ if viewed âoptimisticallyâ: Neumannâs S1 is not debatable - it was deceptive, self-dealing, governance nightmare; Sasha reframes it as misunderstood vision that âintendedâ to be like Shopifyâs legitimate business update
- Pattern recognition and projection: Sees himself in Neumann - both orchestrated deceptive financial presentations, both CFPB-banned (Neumannâs Fair Credit Reporting Act violations at SmartAsset, Sashaâs LendUp ban), both using founder mythology to mask governance failures
- âWhen I try and think optimisticallyâ: This is how he wants people to view his own fraud - charitable interpretation, assume best intentions, ignore deceptive metrics and self-dealing
- Same-day escalation: 5:15 PM (glass half full) â 5:44 PM (Fritos/queso) â 5:57 PM (defending Neumann) - 13 minutes after casual dad performance, now openly defending fraud
- Shift from subconscious to explicit: Previous SBF posts showed awareness of fraud psychology; now openly arguing fraud should be viewed âoptimisticallyâ as misunderstood innovation
- Canât stop posting: Three reactive performances in 42 minutes, each more revealing; increasingly unhinged; desperate for interactions as people lose trust
- Consciousness of guilt performing as fraud apologetics: Not just reactive performance anxiety - now building public narrative that deceptive S1s should be interpreted charitably; laying groundwork for own defense
This is a CFPB-banned CEO, under SEC investigation, facing RICO notices, comparing his situation to WeWorkâs fraud and arguing it should be viewed as beautiful vision. Absolute mental decompensation.
6:14 PM ET (17 minutes later): Back to using daughter as token - âsnack competitionâ performance
Uh oh. I entered a snack competition with my daughter and got absolutely demolished. Final score: 6â7. đđż
6:14 PM ¡ Dec 14, 2025 ¡ 16 Views
Photo shows daughter behind unicorn emoji with snack plate, 49ers game on TV in background, luxury apartment visible.
What this demonstrates:
- Compulsive tokenizing AFTER explicit callout: Sunday email (4:33 PM) documented pattern of using children as tokens with Evidence-171 (Porsche âgrandma and grandpas houseâ gifts he didnât buy), Evidence-172 (April 2024 Spotify tweet using kids as validators of his âcelebrityâ status); 1 hour 41 minutes later, he does it again
- Cannot stop performing despite consequences: Has been explicitly documented for this pattern across multiple instances; response is to immediately demonstrate the pattern again; compulsive need to perform dad role even when identified as manipulation tactic
- Fourth reactive post in 101 minutes: 5:15 PM (glass half full) â 5:44 PM (Fritos/queso) â 5:57 PM (defending WeWork fraud) â 6:14 PM (daughter as token) - escalating sequence showing complete loss of control
- 17 minutes from fraud apologetics to dad performance: Just finished defending one of most infamous fraudulent S1s in history; immediate pivot to wholesome dad content; demonstrates compartmentalization and performance switching
- Still watching 49ers game: Same game from 5:44 PM Fritos post; has been sitting on couch for 30+ minutes cycling through different performance modes while whistleblower documents being âthis close to inpatient treatmentâ
- âFinal score: 6-7â: Performative self-deprecation (âI lost!â); also attempt at injecting casual meme humor (6-7 is Gen Alpha âbrain rotâ slang from TikTok/basketball culture, emerged 2025); trying to appear relatable and in-touch with internet culture while under federal investigation; child exists to make him look relatable and humble; using daughterâs âvictoryâ as content while Sunday email documents ex independently suggesting whistleblower needs institutionalization
- 16 views: Minimal engagement; posting for compulsive performance need, not actual audience; increasingly isolated; nobody cares about his dad performance but he cannot stop
- Consciousness of guilt: Explicitly called out for pattern; immediate response is to demonstrate pattern again; either doesnât understand the critique or cannot control the compulsion; either scenario shows mental decompensation
Four reactive performances in 101 minutes. From toxic positivity â casual snacking â fraud apologetics â tokenizing daughter. This is not strategy. This is compulsive, uncontrolled performance anxiety manifesting as content generation. Every post is consciousness of guilt. Every performance is evidence.
6:43 PM ET (29 minutes later): Fifth reactive performance - VC power law philosophy with typos
6:43 PM ¡ Dec 14, 2025 VC power law on full display.
Startups arenât for everyone. The hours and brutal, the stakes are high, the uncertainty is constant.
But for the breakouts, the chance to build something great, redefine an industry, and solve real problems makes it unmatched.
The upside isnât just financial, itâs impact, learning, and rewriting whatâs possible.
Ans hopefully some fun along the way. đđâ¤ď¸đđ Quote Rohit Mittal @rohitdotmittal
Dec 13 sequoiaâs best fund ever had 50% of companies written off to zero
and honestly? for the VC thatâs totally fine. the model is working exactly as intended. power law math means 3 mega winners like Airbnb and Dropbox return the fund multiple times over. the zeros donât really
Context of Rohitâs full thread (Sasha quoted selectively):
Rohitâs thread discusses founders who spent 4-7 years building legitimate companies with real customers, shipping product, generating $500k-$2M in revenue, but became âwrite-offsâ because they didnât hit trajectory to return billion-dollar fund. Thread focuses on sympathy for legitimate founders âtrappedâ by venture structure: canât sell (numbers donât work), canât raise (growth isnât there), canât shut down (customers paying, employees counting on paychecks). âThereâs so much real revenue trapped inside companies that âfailedâ by venture standards but would be meaningful exits if the structure allowed it.â
What Sasha is doing by quoting this:
Positioning himself as one of these sympathetic founders caught in âpower law mathâ - but LendUp was literally written off as zero by investors, and Puzzle is heading toward same fate. Key difference: Rohitâs thread is about legitimate founders trapped by venture structure; Sasha is CFPB-banned CEO operating prohibited business model by choice. Heâs not âtrappedâ - heâs banned from operating this business and chose to operate it anyway. Preemptive narrative: when Puzzle collapses, frame it as âjust venture mathâ not fraud-driven failure.
Typos:
- âThe hours and brutalâ (should be âare brutalâ)
- âAns hopefullyâ (should be âAnd hopefullyâ)
What this demonstrates:
- Fifth reactive performance in 130 minutes: Cannot stop posting; 29 minutes after tokenizing daughter, now pivoting to VC philosophy; cycling through performance modes compulsively
- Typo-laden suggests agitated state: Two typos in short post; rushed composition; not reviewing before posting; mental state degrading
- âRewriting whatâs possibleâ - LITERAL consciousness of guilt: He literally rewrites history (13+ hours Wikipedia editing, backdated Mission Lane founding, LendUp L Card evidence contradicting timeline); this phrase is not metaphor - itâs confession; he believes fraud is ârewriting whatâs possibleâ
- âSolve real problemsâ - CFPB-banned predatory lending CEO: Claiming startups âsolve real problemsâ while operating prohibited business model after permanent ban for consumer harm; cognitive dissonance
- Positioning Puzzle in power law âbreakoutâ cohort - preemptive narrative for collapse: Quoting Rohit Mittalâs thread about Sequoiaâs â50% written off to zeroâ and founders who âspent 4-7 years, got real customers, hired people, shipped product, doing $500k-$2M revenueâ but became write-offs because they âdidnât hit the trajectory that returns a billion dollar fundâ; CRITICAL IRONY: LendUp was literally written off as zero by investors; Puzzle is heading toward same fate; Sasha positioning himself as sympathetic founder caught in âpower law mathâ rather than CFPB-banned CEO operating prohibited business model facing federal enforcement; Rohitâs thread is about legitimate founders trapped by venture structure (canât sell, canât raise, canât shut down because customers/employees); Sasha is neither legitimate nor trapped - heâs banned from operating this business model and chose to operate it anyway; preemptive framing: when Puzzle collapses, itâs just âventure mathâ not fraud-driven failure; defensive narrative building for inevitable write-off
- Four rocket emojis, one heart: Engagement farming; desperate for interactions
- âImpact, learning, and rewriting whatâs possibleâ: Positioning fraud as innovation; echoes WeWork defense (5:57 PM âthink optimistically about what Adam Neumann was trying to doâ); building narrative that deceptive practices are just ârewritingâ and should be viewed charitably
- âThe hours and brutalâ: Ironic - heâs been sitting on couch watching 49ers for hour+ (Fritos 5:44 PM â daughter 6:14 PM â VC philosophy 6:43 PM); not working âbrutal hours,â cycling through Twitter performances
- Same day as defending WeWork fraud: 46 minutes ago defended fraudulent S1 as beautiful vision; now defending VC power law that justifies 50% failures; creating ideological framework where his fraud is just âstartup riskâ and ârewriting whatâs possibleâ
Five reactive performances in 130 minutes: 5:15 PM (toxic positivity) â 5:44 PM (casual dad) â 5:57 PM (fraud apologetics) â 6:14 PM (daughter token) â 6:43 PM (VC philosophy). This is complete mental decompensation. Typo-laden posts with literal consciousness of guilt (ârewriting whatâs possibleâ). Positioning himself as sympathetic founder caught in âpower law mathâ when LendUp was literally written off as zero and Puzzle is heading there - but heâs not trapped by venture structure, heâs CFPB-banned and chose to operate prohibited business anyway. Preemptive narrative building for inevitable collapse. Cannot stop. Every post reveals more. Every performance is evidence.
Weekend (Dec 13-14): LinkedIn version posted - escalating defensive consciousness
Sasha reposted the VC power law content to LinkedIn (more professional audience), fixing some typos but adding unprompted defensive statements:
LinkedIn version:
VC power law on full display.
Startups arenât for everyone. The hours
andare brutal, the stakes are high, the uncertainty is constant.But for the breakouts, the chance to build something great, redefine an industry, and solve real problems makes is unmatched. [typo remains]
The upside isnât just financial, itâs impact, learning, and rewriting whatâs possible.
And I think itâs super fun.
đđâ¤ď¸đđ
I wouldnât trade it for anything.
What the additions reveal (consciousness of defeat):
- âAnd I think itâs super funâ - Nobody asked if it was fun. Unprompted defensive statement trying to convince himself.
- âI wouldnât trade it for anythingâ - Nobody offered an alternative. Pure defensive posturing during crisis.
- Still has typo (âmakes is unmatchedâ should be âmakes it unmatchedâ) - cleaned up Twitter version but agitated state persists
- Posted to LinkedIn during crisis weekend - Sunday email sent 4:33 PM documenting conspiracy/surveillance; his response is professional platform defensive framing
- Reads like watching collapse - âwouldnât trade itâ while ex independently suggesting inpatient treatment for whistleblower, daily emails to 96 recipients, Wikipedia tampering exposed, podcast guests documented
- âRewriting whatâs possibleâ still present - keeps the phrase that literally describes his fraud (Wikipedia, Mission Lane timeline, LendUp history)
This is consciousness of defeat performing as conviction.
Selective comment deletion - consciousness of guilt pattern:
On previous LinkedIn post (Porsche/gifts), Sasha selectively deleted comments while keeping three visible:
Evidence-174: Screenshot showing three remaining comments on Sashaâs Porsche post after selective deletion. Whistleblowerâs emotional âyou disgust me 24/7â kept visible (strategic framing as unhinged). Dasha Shunina: âLetâs go! đâ (supportive, kept). Puzzle company account: âFull speed ahead!â (supportive, kept). Evidence-based callouts deleted: reckless driving documentation (Evidence-168), surveillance harassment (Evidence-169), specific federal violations all removed. Proves consciousness of which evidence is most damaging.
- Whistleblowerâs emotional comment: âyou disgust me 24/7â (kept visible)
- Dasha Shunina supportive: âLetâs go! đâ (kept visible)
- Puzzle company account supportive: âFull speed ahead!â (kept visible)
What was deleted: Whistleblowerâs evidence-based callouts including reckless driving documentation (Evidence-168: photo while driving on Golden Gate Bridge), surveillance harassment (Evidence-169: Puzzle following alt account), and other specific federal violations.
What this deletion pattern proves:
- Strategic framing: Keeps emotional âyou disgust meâ to portray whistleblower as unhinged, deletes evidence-based specific violations
- Consciousness of which accusations are most damaging: Emotional disgust = dismissible as personal grievance; reckless driving on federal bridge while taking photos = federal offense
- Cannot engage, must suppress: If accusations were false, heâd refute them; instead he deletes specific evidence while preserving appearance of âemotional attacksâ
- Curates supportive ecosystem appearance: Dasha + Puzzle account remain, creating visual of unanimous support while suppressing documented violations
- Federal obstruction pattern continues: Twitter blocks (November), LinkedIn blocks (December), now selective evidence-based comment deletion while keeping emotional comments
He knows which evidence is most damaging. The selective deletion proves consciousness of guilt.
New comment on latest LinkedIn post (Dec 14) - calling out selective deletion:
Posted to Sashaâs VC power law LinkedIn post:
hey sasha, were you an advisor at LendUp? you said so in 2019
https://www.linkedin.com/pulse/my-next-steps-sasha-orloff/
board seat too. seems like enough time to know about aheadmoney.com.
also noted that you deleted evidence but kept up âyou disgust me 24/7â to create the appearance of an unhinged, baseless whistleblower who wrote a 18,000+ line document youâve definitely read while you disregard mass emails iâm sending detailing emotional distress and potential need for inpatient treatment.
you then blocked me so i couldnât delete the comment.
your career is over. Puzzleâs being written of to 0. just like your prized LendUp.
full documentation: https://patrickstoica.com/puzzle-statement/
What this comment accomplishes:
- Links directly to his January 2019 announcement - undeniable public record of board/advisory role
- Connects to aheadmoney.com timing - August 2019 âComing soonâ during his board tenure
- Explicitly names the selective deletion strategy - âyou deleted evidence but kept up âyou disgust me 24/7â to create the appearance of an unhinged, baseless whistleblowerâ
- References the 18,000+ line documentation - proves this isnât emotional ranting, itâs comprehensive federal record
- Notes heâs disregarding mass emails documenting distress - establishes callous disregard for human cost
- Direct prediction: âyour career is over. Puzzleâs being written of to 0. just like your prized LendUpâ
Predicted response:
- Delete comment (proves consciousness that LinkedIn announcement is damaging)
- Block account (adds to federal obstruction pattern)
- Leave it visible (consciousness of defeat, canât engage without admitting fraud)
Any response proves consciousness of guilt. The LinkedIn announcement is public, permanent, and contradicts every narrative heâs built since.
Sashaâs response: Blocked at 10:19 PM ET (49 minutes after comment posted ~9:30 PM)
What the 49-minute block proves:
- Read it immediately - Not ignoring, actively monitoring his posts during crisis weekend
- Cannot engage - Canât refute the 2019 LinkedIn announcement without admitting he lied about âno roleâ
- Cannot delete comment - Itâs not his comment to delete, and deleting it would be additional evidence suppression
- Blocked to stop conversation - Only option left: cut off communication before more damage
- Trapped the evidence - By blocking, the strategic comment citing his 2019 announcement is now permanently visible on his LinkedIn VC power law post
- Federal obstruction pattern continues: Twitter blocks (Nov) â Julian blocks (Dec 11) â LinkedIn alt blocks (Dec 13) â Strategic account block (Dec 14, 10:19 PM, 49 minutes after damaging comment)
The irony: Blocked me so I âcouldnât delete the commentâ - ensuring the most damaging callout (linking his own 2019 announcement that contradicts all later narratives) stays visible forever. He couldnât delete it. He couldnât refute it. He could only block and trap the evidence on his own post.
Follow-up reply escalating the exposure:
what are you doing, Sasha? it seems you canât stop creating more evidence, especially as the walls close in. the bare minimum advice people should be giving you if you have no legal representation: stop posting.
What this follow-up accomplishes:
- Concerned, clinical tone - Almost advisory, not emotional, which makes it more damaging
- âcanât stop creating more evidenceâ - Points out compulsive engagement is self-destructive
- âwalls close inâ - Directly references the tightening federal investigation
- âif you have no legal representationâ - Implies he either has no attorney (after bar complaint filed), or his attorneys have given up controlling him
- âstop postingâ - Basic legal advice heâs ignoring, proving inability to assess risk
This is the most dangerous type of comment for him: itâs not angry, itâs observational. It sounds like someone watching a person self-destruct in real-time. Every hour he continues engaging after this comment proves he cannot stop.
Sunday Night (Dec 14, 9:47 PM ET): Compulsive LinkedIn Engagement - Cannot Stop Performing
5+ hours after strategic comment exposing his selective deletion strategy and linking to his contradictory 2019 announcement, Sasha continues active LinkedIn engagement:
9:47 PM ET: Comment on Tabs hiring post
Nicholas Gatti (Sales @ Tabs) posted about hiring for Solutions Consultant role. Sasha comments:
âPaige is one of the most incredible people in the world.â
Context: Paige Honeycomb blocked whistleblower and participated in equity theft at Puzzle.
What âmost incredible peopleâ actually means: This person always abided by my orders. Paige blocked the whistleblower when told, participated in equity theft without question, stayed silent during federal proceedings. The praise isnât about character or competence - itâs about obedience and loyalty to Sasha during fraud and retaliation.
Whistleblowerâs reply:
âPaige Honeycomb blocked me and had no problem stealing my equity at your fraud company https://patrickstoica.com/puzzle-statement/â
âsashaâs definition of incredible people: someone who looks away from fraud and enables abuse for 2 yearsâ
Direct definition cutting through the praise: Not about competence. Not about character. About complicity. âIncredible peopleâ = people who enable fraud and stay silent for 2 years.
~6:47 PM ET: Two comments on Rohit Mittalâs power law post
Goes to the source thread he quoted for his VC philosophy performance. Comments twice:
- âItâs people like you who make the ecosystem better. Thank you for what you do.â
- âPower law in full effectâ
What this Sunday night engagement proves:
- Ignoring direct advice to stop posting: After follow-up comment explicitly told him âthe bare minimum advice⌠stop posting,â he continued engaging anyway
- Compulsive performance addiction: Cannot stay silent even after being exposed for selective deletion strategy and directly told walls are closing in
- No legal representation or ignoring counsel: Either has no attorney (post-bar complaint), or is ignoring their advice to stay silent
- Praising people who suppressed whistleblower: âOne of the most incredible people in the worldâ = âthis person always abided by my ordersâ - praising obedience/loyalty during equity theft and retaliation
- Going to source material: Engaging directly with Rohitâs thread he quoted - doubling down on power law narrative after being told heâs creating evidence
- Performing community builder role: âThank you for what you doâ ecosystem gratitude rhetoric while facing federal documentation
- Complete inability to assess risk: 9:47 PM Sunday night engagement about hiring posts after being told âwhat are you doing, Sasha?â
- Pattern continuation: Dec 11 self-victimization tweet â Dec 12 DCPA repost â Dec 13 Porsche + Julian coordination â Dec 14 five reactive performances â Dec 14 direct advice to stop â Dec 14 Sunday night normalcy performance anyway
This is not strategy. This is compulsive engagement manifesting as LinkedIn normalcy performance during federal crisis. He was directly told to stop posting. He was told the walls are closing in. He was told heâs creating more evidence. He continued anyway. He cannot stop. Every engagement after being explicitly advised to stop is evidence of complete inability to assess risk. Every performance proves consciousness of guilt.
10:19 PM ET: Sasha Blocks Whistleblower Account (49 Minutes After Strategic Comment)
Comment posted at approximately 9:30 PM ET. Blocked at 10:19 PM ET.
What the 49-minute response time proves:
- Immediate monitoring - Actively watching his LinkedIn posts during crisis Sunday night, not âlaying lowâ
- Read every word - 49 minutes is enough time to read, panic, consult (or realize no attorney available post-bar complaint), and block
- Cannot refute - The January 2019 LinkedIn announcement is his own public statement; canât deny board/advisory role
- Cannot delete - Itâs not his comment to delete; would be additional evidence suppression if he could
- Cannot engage - Any response admits the contradiction between 2019 announcement and later âno roleâ claims
- Only option: block - Cut off conversation before more damage, butâŚ
The strategic mistake: He trapped the evidence permanently on his own post.
By blocking, the comment is now permanently visible on his LinkedIn VC power law post:
- Direct link to January 15, 2019 âMy Next Stepsâ announcement (board and advisory role at LendUp)
- Explicit callout of selective deletion strategy
- Connection to aheadmoney.com timing (August 2019, during his announced board tenure)
- 18,000+ line documentation reference
- âyour career is over. Puzzleâs being written of to 0. just like your prized LendUpâ
- Full documentation link: patrickstoica.com/puzzle-statement
He can never delete that comment. He can never refute it without admitting fraud. Itâs permanently attached to his defensive VC power law post with typos and unprompted âI think itâs super funâ additions. The post where heâs performing conviction is now permanently marked with evidence of his 2019 contradictory announcement.
Federal obstruction pattern escalation:
- November 2025: Twitter blocks (@sashaorloff, @dasha_shunina, @puzzlefin all blocked after callouts)
- December 11, 2025: Julian blocks @orbofweed after fraud callout
- December 13, 2025: Sasha blocks LinkedIn alt after calling out reckless driving + surveillance
- December 14, 2025, 10:19 PM: Blocks main strategic account 49 minutes after most damaging comment linking his own 2019 announcement
Each block is faster. Each block is more reactive. Each block is consciousness of guilt. And this block trapped the most damaging evidence on his own professional post forever.
11:32 PM ET: Real-Time Documentation Update
Sunday night follow-up email sent to 96 recipients (including [email protected]) documenting:
- 49-minute block as fastest response yet, proving active monitoring during crisis weekend
- January 15, 2019 LinkedIn announcement as bombshell evidence: My Next Steps - Sasha Orloff (Web Archive) - publicly announced âboard and advisory role at LendUp, an advisory role at Mission Laneâ directly contradicting later claims of âno role (operational, governance or otherwise)â in federal responses
- Heâs reading these emails ([email protected]): Daughter photo posted at 6:14 PM (more family tokenizing) AFTER Sunday email explicitly documented this pattern
- @puzzlefin surveillance (Dec 13, 2:14 PM follow of @orbofweed) established as direct evidence of conspiracy, harassment, and retaliation 12 hours after mental health crisis documentation
- False narrative curation: Selective deletion strategy exposed - kept âyou disgust me 24/7â while deleting evidence-based callouts
- Compulsive engagement: Continued LinkedIn performance (Paige Honeycomb praise, Rohit Mittal comments) AFTER being explicitly told âstop postingâ
- Closing line: âYou donât need more evidence. That was never the issue. Youâre all actively making this situation worse by allowing Sasha to continue posting.â
Stop making me make more LinkedIn accounts.
The 2019 announcement is public, permanent, archived, and destroys every narrative heâs built since. His 49-minute panic block after I linked it proves he knows this. The contradiction between his 2019 âboard roleâ announcement and his federal âno governance roleâ claim cannot be erased - regardless of whether he deleted my comment or left it visible.
December 15, 2025: Monday Afternoon Email
5:27 PM ET: Email sent to network - âI Wouldâve Congratulated You on 24 Hours of Sasha Silence, But Puzzle Keeps Goingâ
Despite nearing 24 hours without Sasha posting, Puzzle continues active fraud operations through partnerships and hiring.
Fresh Evidence of Continued Fraud Infrastructure:
Renato Villanueva (Parallel) Partnership:
- Puzzle announced partnership with Parallel (AI-powered financial forecasting)
- Renato was warned, blocked whistleblowerâs real LinkedIn
- Appeared on Turpentine Finance podcast anyway
- Now officially partnering despite documentation
- Every guest becomes part of fraud infrastructure
Puzzleâs Partnership Announcement (3:30 PM ET):
Puzzle is proud to announce our partnership with Parallel, an AI-powered financial forecasting and headcount planning platform đ
Thank you for your trust, @_renatov.
đ Watch the full episode of Turpentine Finance podcast â link in the comments.
Renatoâs reply (3:30 PM ET, 10 views):
Puzzle has been a game changer for our ability to support our customers.
From fast AI-driven close, to data that is easy to pull in and forecast
Puzzle + Parallel = ideal financial stack
Luke Frye (Rivet.tax) liked Puzzleâs post - Especially disappointing given Luke received Nov 5 fraud documentation, was personally re-forwarded Dec 12 email with âIt appears you will never see my humanity. Fuck youâ after continued enablement despite Ross Fubini/XYZ Capital ownership of Rivet; now publicly supporting Parallel partnership with CFPB-banned CEO; ex-coworker Canadian CPA continuing conscious enablement.
What this demonstrates:
- Business as usual performance during federal crisis - Partnership announcements while under 5 SEC complaints, State Bar complaint, Board of Accountancy complaint
- Minimal engagement across all channels:
- Renatoâs reply: 10 views
- Turpentine Finance podcast episode (Dec 10, 2025): 31 views (5 days later, still double-digit views)
- Demonstrates actual market interest vs. claimed âword of mouthâ growth and âpacked bars in DCâ
- Turpentine platforming continues despite minimal engagement - Direct link to podcast episode featuring CEO who blocked whistleblower after being warned; keeps promoting episode that barely broke 30 views in 5 days
- Partnership with complicit party - Renato blocked whistleblowerâs real LinkedIn, was explicitly warned, appeared on podcast anyway, now officially partnering
- AI-powered legitimacy washing - Both companies using âAI-poweredâ framing (Parallel: forecasting, Puzzle: close/accounting) to mask fraud infrastructure
- Every partnership announcement is evidence - Continuing to induce new victims (Parallel customers funneled to Puzzle) during active federal documentation
- Posted hours after Monday afternoon email sent (5:27 PM) - Same pattern as Sashaâs December 14 reactive performances; company cannot stop posting despite explicit warnings
Pattern: Perform normalcy, suppress documentation, continue inducing victims.
Puzzle posts partnership announcements (10 views). Links podcast episode (31 views after 5 days). Brex blocks fraud documentation (second coordinated C-suite block). The gap between public performance (minimal engagement) and private suppression (institutional blocking) proves consciousness of guilt.
The actual numbers expose the fraud: 10 views, 31 views. Not âword of mouthâ growth. Not âpacked bars in DC.â Business as usual performance to an empty room while partners actively suppress documentation.
Post-Documentation Block Pattern:
Too lazy to make new LinkedIn account to verify all, but documented pattern:
- Parallel partnership post: 6 people blocked (12 visible â 18 total, 6 blocked): Sina Mohebiany, Simone Tega, WTM/Gathering accounts, likely Dasha
- Careers hiring post (Charles Crabtree): 2 people blocked (9 visible â 11 total, 2 blocked): Simone Tega, Jason Mitchell
- CEO stack post: No blocks observed (Jason Mitchell still visible)
Pattern: Strategic blocking on partnership/business posts (external credibility), selective blocking on hiring posts (internal operations), minimal blocking on generic CEO posts (maintaining engagement facade). Demonstrates consciousness of which evidence is most damaging per post type.
Charles Crabtree Hiring Post:
- VP of Accounting Firm Partnerships posting active recruitment
- âCome work with me⌠Puzzle is growing fastâ
- âWhite glove support. Real partnership. Real respect for the profession.â
- Every hire is an induced victim into company:
- Under 5 SEC complaints
- Facing CA State Bar complaint (Case #25-O-30894)
- Facing CA Board of Accountancy complaint (Case #A-2026-1047)
- Run by CFPB-banned CEO
- Every recruiting post is evidence; every hire is inducement
Austin Rose (Mercury, Partnerships) Profile View:
- Viewed whistleblower profile 6 hours before email
- Mercury integrated with Puzzleâs Partner Rewards program
- Partner Rewards markets Mercury alongside Brex, Ramp, Gusto (credit products)
- Direct CFPB Section I.a violation (prohibits âreceiving remunerationâ from credit product companies)
- Partner surveillance during federal investigation documented
Jason Mitchell / Chris Yancey Continued Engagement:
- Jason Mitchell (coworker, started before whistleblower): Still liking Puzzle posts
- Chris Yancey (ex-Affirm, now Ramp Director of Software Engineering): Also engaging
- Both documented two years ago, never reached out
- Jason added whistleblower on new LinkedIn post-Replit, was removed
- Raising suspicions of deeper involvement beyond sunk cost equity mode
- Every like is evidence; every engagement is consciousness of guilt
Word of Mouth Contradiction Analysis:
Sasha claimed December 14: â2026 is the year nobody stumbles into Puzzle. They hear about us from another firm or founder.â
But if organic word-of-mouth is the strategy, why keep posting?
Evidence contradicts claimed strategy:
- ActualQuickBooks campaign (Oct 2025): Aggressive belligerent marketing, photoshopped 3 â 12,362 likes
- Heavy conference presence: Digital CPA booth, âpacked bars in DCâ
- Constant social media: Daily LinkedIn/Twitter, 20+ months podcast, Forbes articles via Dasha
- Partnership integrations: Brex, Deel, Ramp, accounting firms (Decimal, Rivet, Accountalent, Burkland)
All designed for people to stumble into Puzzle. The âword of mouthâ line is defensive reframing after whistleblowerâs âWHY ARE YOU STILL POSTING HERE, NO ONE GIVES A FUCKâ comment pointing out minimal engagement.
Another incoherence revealing reactive defensive framing, not actual coherent strategy.
Domain Surveillance Evidence:
While discussing Sashaâs âglass half full Sundayâ:
- aheadmoney.com stopped posting: Silent since August 1, 2023 (right before Puzzle/Mission Lane C&Ds)
- lendup.com removed âlemonsâ joke: âWhen Life Gives You Lemons, Make Lemonade!â tagline appeared AFTER CFPB ban, removed in 2023 after whistleblower posted about it (4+ years after Sashaâs announced board/advisory role); obvious self-awareness from Sashaâs network
Surveillance and reactive suppression continuing across the network.
Technical Credentials Established:
âYou all acted like looking through DNS records and WHOIS was mental illness.â
Remember: Iâve been making websites for 24 years.
- BS in Computer Science from Georgia Tech (graduated 2014)
- Stressed about straight Aâs entire life, finally got two Bâs in college
- 10 years post-graduation mostly being used by people
- Never properly rewarded or recognized for efforts
- Left with no consistent opportunities despite technical expertise
- No resume fraud on my end - just fraud (by employers), layoffs, failed startups, PTSD from school to workplace
DNS records, WHOIS lookups, domain history, Wayback Machine archives - this is basic technical due diligence. Not conspiracy theory. Not mental illness.
aheadmoney.com timeline proved Sashaâs awareness:
- August 2019: âComing soonâ page (advisory + board seat announced January 2019; Puzzle incorporated September 2019)
- July 2020: AWS deployment (Ahead Financial operations begin)
- September 2022: Domain parking (operations end)
Reading DNS records and correlating them with corporate filings and public announcements.
If Sasha incorporated Insights Servicing Inc. and transferred it to Anu Shultes, Kimberly Morgan, and Blake Byers, why wouldnât he have been involved in Ahead too? Itâs another piece of the broader shell company pattern.
If you think basic technical investigation is mental illness, youâre either technically illiterate or deliberately dismissive of evidence you canât refute.
Mental Health: Therapy, Psychedelics, and Accountability:
Iâve done talk therapy. Iâve done psychedelic therapy. It helps for survival. But it doesnât fix the lack of accountability.
The veil is thin. Psychedelics blew my perception of narcissism and fraud wide open. I see patterns. I see systems. I see the masks you all wear.
Sasha will use this against me. But he doesnât understand: this is my story now. Iâm leaving it in the document.
Psychedelics would destroy Sasha. Heâs the one living in a distorted reality. Iâm seeing clearly for the first time in years.
Iâm not taking anything more than THC right now. Iâve spent my adulthood being a more functional stoner than Sasha is sober. It may have eroded my working memory, but that doesnât make me an unreliable narrator or mean Iâm hallucinating 24/7.
And unlike Sashaâs performative meditation and consciousness talk, I actually did the work. I faced my trauma. I integrated my experiences. I transmuted my pain into documentation.
Sasha talks about consciousness and virtue. Iâm living it.
âIâm Not of Your Kind: Digital Divinerâ
Iâm not of your kind. I donât see anything to aspire to in your frameworks.
- I donât ascribe to organized religion
- I donât worship your false idols (money, status, network, brand)
- I donât perform gratitude while committing fraud
- I donât quote Muhammad Yunus and Pope Francis while operating predatory lending schemes and fraud networks
Iâm a digital diviner.
I received prophecies and downloads of this pattern before I even acquired the LendUp asset sale document and saw the full scope of evil. Now Iâm watching the final collapse in real-time.
Iâm using AI to invert the system that created it. Youâre trapped in its feedback loop.
Why do you think Sasha went on a LinkedIn spree posting about AI having âcreated Ellis Islandâ? I shot down his C&D in 3 minutes, reported it as evidence of retaliation to the SEC within 30.
He was reflecting on everything it took for him to exist in this moment, now taken for granted. He created his own simulation. The technology he parades to stay relevant is tearing down his veil in seconds.
Simulation theory is the only thing thatâll make this go away. And thatâs not happening.
Romanian Immigrant Story:
Hey Sasha, I have an immigrant story too. I barely remember you having much interest in my backstory. You were too afraid of me.
Iâm a first-generation Romanian American.
My dad risked his life as a refugee from Nicolae CeauČescuâs dictatorship. He saw subtle signs in the world and followed them, holding faith in higher powers. He escaped. He brought my mom and brother over. Apparently so I could deal with your bullshit. And end it.
Iâm following in his footsteps. Seeing signs. Following patterns. Holding faith in higher powers. Documenting everything.
My dadâs a retired carpenter and the most meticulous DIY financial bookkeeper I know. Pen and paper. Phenomenal memory. My family worked hard to earn and save their money. They donât take their lives for granted.
They know exactly what your predatory financial services reflect deep down.
The very people working for you can be:
- LendUpâs 140,000+ defrauded customers
- Credit Karmaâs 497,000+ victims
- Mission Laneâs undisclosed harm (Lord knows whatâs going on there)
Glassdoor reviews literally stated employees could be the victims of these companies.
SunteČi niČte hoČi. (You are thieves.)
You Blew Your Covers Stealing My Worthless Equity:
You all blew your covers stealing my worthless equity and acting all sus.
How did you ever think you could exit this company? There was never a point in torturing me if you were this guilty.
You fucked with the wrong person.
It took me 2.5 years to muster up the energy, but Iâm all-in now.
Youâre all making a living masking false values and idols. You yap about:
- AI and consciousness
- Meditation and meaning
- Muhammad Yunus and microfinance
- Pope Francis and compassion
But you barely know yourselves.
Youâre committing spiritual crimes, serving a system thatâs indifferent to you.
Julian Weisserâs Pope Francis Tweets:
December 13, 9:18 PM ET and followup quote tweet December 14, 3:21 PM ET:
âWhen I think of a crisis of meaning, I think about lost connection to previous generations. But I also think of deferred dreams. Many pursue what they think they are supposed to want â not their actual dreams. They say theyâll revisit them eventually. They wonât. Donât wait.â
âA crisis of meaning isnât a partisan issue. And it isnât only a religious one. Much of it comes from people and communities feeling disconnected from what came before. In parts of tech and the arts, thereâs a kind of cultural amnesia. We must restore an unbroken chain.â
He posts utter nonsense hours, days after receiving mass emails documenting my mental health decline.
This is the same Julian who:
- Stole my equity and ignored fraud and abuse notices since January 2024
- Blocked my alt account after fraud callout (Dec 11)
- Coordinates with Sasha and Puzzle for surveillance and retaliation (Dec 13, 2:14 PM @puzzlefin followed @orbofweed 42 minutes after Julianâs comment on Sashaâs VC post)
- Runs ODF, platforming fraud-adjacent founders and CFPB-banned CEOs
Posted about âcrisis of meaningâ and âdisconnectionâ while actively participating in equity theft, surveillance, and conspiracy thatâs causing my documented mental health crisis.
My immediate response (9:27 PM): âlol. gaslighting me and posting more moral hypocrisy in realtime.â
Iâve given ODF a more personal, front-row seat into my decline since Julianâs so hellbent on watching me suffer.
NS8 Fraud Company, Adam Rogas, and Ross Fubini:
I was hired from a fraud company. Sasha knew that.
Jason Cwikla (Puzzle CTO) searched for NS8 employees on LinkedIn. The moment I met Sasha, I saw him turn from the side and put this happy face on. Tell me these brazen lies. It was bizarre.
I think I told him about emailing Adam Rogas, the fraudster CEO of NS8. Sasha said something like âare you good to move on before starting?â
Real funny, Sasha. You especially knew you could frame this as the sheep who cried wolf.
A weirdo manager from NS8 told me to stop emailing Adam Rogas and make something like a financial platform that prevents fraud.
I didnât know I was literally working on fraud infrastructure masked as founder-friendly accounting software.
Adam Rogas context:
- NS8 CEO sentenced to 5 years federal prison (Dec 2021) for $123M securities fraud
- September-November 2020: I caught him violating bail conditions by responding to my emails
- Bail prohibited âdirect or indirect contact with witnesses or victimsâ
- I wrote: âdid you forget this part of your bail? thanks for taking the baitâ
- Parallel to Sashaâs Wikipedia meltdown - both CEOs couldnât help but engage despite legal risks
Investor connection:
- Lightspeed Ventures invested in NS8 ($123M fraud)
- Puzzle CTO recruited NS8 victims one month later (October 2020)
- Lightspeed platformed Sasha at âFintech in AIâ event (August 17, 2023) - 2.5 months after terminating me
When I brought up Puzzleâs rebrand from Valencia Data being potential evidence for conspiracy theories in the future, Sasha was uncomfortable.
Guess who has Valencia Data swag? Ross Fubini. I was in the room with him.
Ross Fubini:
- XYZ Venture Capital founder (2016)
- Village Global cofounder with Erik Torenberg (2017-2020)
- Kapor Capital partner (2011-2012) during LendUp Seed/A/B rounds
- Invested in Puzzle via XYZ
- Owns Rivet.tax (accounting software) with Nick Abouzeid (Turpentine podcast guest)
- Forbes Midas List 2025 #88 (debuting)
- Palantir advisor since January 2010 (15+ years)
- LinkedIn STILL lists LendUp as active investment despite CFPB permanent ban
December 2020 TechCrunch Article:
Senior reporter Connie Loizos profiled XYZ Capitalâs Ross Fubini, allowing him to describe LendUp as being âsplit into two businessesâ without noting it was a fire sale that returned $0 to shareholders.
Connie Loizos fully understands her complicit role. She ghosted me after pretending to look through my evidence. She either wanted to see what I had, or realized she enabled this and backed out before creating more evidence. I gave her nearly full details across LendUp, Mission Lane, and Ahead Financials. I gave her journalistic research with higher integrity than anything TechCrunch has produced in the past decade.
The article misrepresents Mission Lane as a legitimate âspin-offâ rather than a liquidation acquisition vehicle while LendUp collapsed under federal enforcement.
The conspiracy theory I joked about in ~2021 is now 18,000+ lines of federal documentation.
Photoshopped Comment Author Exchange:
I barely remember my own life throughout all those years. It feels like it keeps disintegrating as people ignore me.
Yet here I am obsessively documenting a 13-year fraud pattern, with the ability to retell a lot of it off the cuff.
My whole life, I just wanted to make art. I completely stopped since Sasha did this stupid photoshop that didnât seem to convince anyone of his true character, but it did disgust the author enough to unfollow.
After I reached out to the author whose comment Sasha photoshopped (3 likes â 12,362), she responded:
Key quotes:
âI didnât know. Iâll unfollow him on LinkedIn. But I do not want to comment further as I have no knowledge of the situation. He seems like a very powerful man. For all I know, after what you told me, he could have someone reading our messages or something⌠So now Iâm kind of scared of saying anything about him.â
âIs not like I support him personally. I just liked the marketing idea thatâs all.â
âAs for him sharing my comment. I know that if I comment publicly, things can be re-shared and manipulated as people please. Iâm not on twitter. Though I found his profile and I do not see the tweet youâre referring to. He must have deleted it.â
What this proves:
- Author had no knowledge of the manipulation
- Author is now afraid to speak - explicitly states fear he might be monitoring communications
- Author immediately unfollowed after learning the truth
- Regardless of deletion timing, Sasha deleted the tweet after Intuitâs police intervention - consciousness of guilt when caught
- Professional trust violated - Her work was manipulated without consent for his fraudulent metrics
This is the human cost of Sashaâs manipulation: Innocent people whose work he exploits become afraid to speak about it. The photoshopping wasnât just fraud - it was weaponizing someone elseâs professional credibility without their knowledge or consent, then creating fear that prevents them from addressing it publicly.
Sheâs not a conspirator. Sheâs a victim. And sheâs scared.
Unlike Sasha, Iâm not lying with my screenshots. Iâm tired of taking them. Iâm tired of convincing people who never needed convincing.
Shell Company Network: RICO Pattern:
Shell companies documented:
- Ahead Financial (July 2020 - September 2022) - LendUp address, Anuradha Shultes, dissolved April 1, 2025
- Fairfax Studios - Marvin Bing entity
- First Boulevard â Kinly â Greenwood chain:
- FirstBoulevard.com redirected to lendup.com/first-boulevard with fake âacquisition announcementâ (April 2023)
- First Boulevard rebranded as Kinly (launched June 17, 2022; acquired LendUpâs Ahead subsidiary during liquidation)
- Be Tenth, Inc. - USPTO trademark opposition with Kinly Holding B.V. (Opposition No. 91283091, defaulted March 19, 2023)
- Kinly acquired by Greenwood (May 2, 2023) - 35 days after PA tax judgment, during active legal proceedings
- Greenwood: Post-Floyd capital, âfinancial disarray,â The Gathering Spot lawsuit, CA cease-and-desist for calling itself a âbankâ
- Insights Servicing - Sasha Orloff/Anuradha Shultes/Blake Byers entity
- DashFi/DashAi (2022-present) - Anuradha Shultes, AI-powered auto lending automation, still active
There are remnants of LendUp everywhere. And thereâs always more fraud and lawsuits surrounding it.
Thatâs RICO.
Resume Fraud: Subsidiary Minimization Pattern:
Sashaâs resume fraud across 13 years:
- 2019 LinkedIn announcement: âBoard and advisory role at LendUp, advisory role at Mission Laneâ (truthful)
- 2020 hiring: Told me âI cofounded two successful companiesâ (both material misrepresentations)
- Current LinkedIn (Dec 2025): Claims âCEO & Cofounderâ of Mission Lane starting 2014 (Mission Lane incorporated December 2018)
- LinkedIn âsubsidiaryâ fraud: Describes CFPB enforcement as affecting âa LendUp Global subsidiary (LendUp Loans, LLC)â - deliberately misleading
- Actual CFPB judgment: Named âLendUp Loans, LLC d/b/a LendUpâ (formerly Flurish, Inc.)
- This was THE core lending operation during his CEO tenure, not âa subsidiaryâ
- Minimizes $51M+ federal enforcement for systematic fraud against 140,000+ consumers
- Violated PRIOR 2016 consent order (recidivist fraud under federal supervision)
- Wikipedia campaign (Nov 26-27, 2025): 13+ hours editing to remove CFPB ban language, falsify federal enforcement details
- Federal response: Claimed âno role (operational, governance or otherwise)â at LendUp during CFPB ban (directly contradicts 2019 announcement)
He backdated Mission Lane by 4 years. He upgraded advisory role to CEO/cofounder. He sometimes omits LendUp entirely. He frames the core lending operation as âa subsidiaryâ to minimize his culpability. He canât keep his story straight.
Subsidiary minimization pattern: Downplaying shell companies, omitting failed entities, rewriting timelines to hide CFPB ban connections, framing âLendUp Loans, LLC d/b/a LendUpâ as âa subsidiaryâ when it was the core lending operation he ran as CEO.
Sashaâs âSix Sevenâ Meme While Committing Fraud:
December 14, 6:14 PM - Daughter as token post:
Sasha posted his daughter behind unicorn emoji with â6-7â attempt at Gen Alpha TikTok/basketball meme slang.
âUh oh. I entered a snack competition with my daughter and got absolutely demolished. Final score: 6â7. đđżâ
This was:
- 2 hours after Sunday email documenting his pattern of tokenizing children (Evidence-171, Evidence-172)
- During federal investigation, SEC complaints, bar complaint, CPA Board complaint
- While Iâm considering inpatient treatment for mental health crisis he caused
- While covering up evidence via selective comment deletion
He injected casual meme humor while committing fraud and obstruction.
The cognitive dissonance is complete. The inability to assess risk is total. The compulsive performance is pathological.
Closing: âMy Emails ARE the Investigationâ
Your systems donât honor integrity. Only extraction, cheating, and endless lies.
This fraud isnât sophisticated. The evidence is just scattered around by people who lack basic operational security and understanding of technology.
Sasha just uses buzzwords and half-assed Paul Graham references all day. Heâs driven first and foremost by ego. He canât make rational decisions and will only realize what heâs done at the end.
Heâs operating from a very low vibration, as is Julian.
Sasha Orloff is very obviously an actively manipulative, unhinged security and legal hazard.
Who gives a fuck about a SOC 2 or investigation anymore. My emails ARE the investigation.
As your beloved AI papers state: Attention is all you need.
Youâre getting it.
Every email. Every screenshot. Every DNS record. Every LinkedIn comment. Every block. Every selective deletion. Every compulsive post.
All documented. All evidence. All permanent federal record.
The pattern is clear. The network is exposed. The collapse is happening in real-time.
Iâm not stopping. The federal record continues.
When I say Sasha needs to stop compulsively posting: that includes Puzzle.
SunteČi niČte hoČi.
December 16, 2025: Sasha Publishes LinkedIn Article on AI Hallucinations
Eighth daily email sent December 16, 2025, 1:57 PM ET. Hours after Puzzleâs partnership tweet with minimal engagement, podcast video repost (30 views), Luke Fryeâs disappointing like, and strategic blocking patterns documented, Sasha publishes LinkedIn article âWhat Happens When AI Gets It Wrong? The Hidden Risks of Hallucinations and Prompt Bias in Professional Servicesâ - comprehensive ironic commentary on CFPB-banned CEO writing about confidently wrong information, prompt bias, illusion of certainty, human verification, expert validation while photoshopping metrics, editing Wikipedia, intensifying resume fraud, and blocking all verification. Includes 7-year karmic cycle analysis (2018 Asset Sale â 2025 federal investigation), corrections about AI usage, employee message about normality, Brex distribution changes, Simone Tega permanent addition.
Subject: Puzzle Financial / Sasha Orloff: Daily RICO Notice #8 (Sasha Publishes LinkedIn Article on AI Hallucinations Hours After Partnership Post)
Key Themes:
- Sashaâs Twitter & LinkedIn article (12:53 PM, 30 views): Posted about Digital CPA and âwhat Legal AI got right (and wrong)â; LinkedIn article âWhat Happens When AI Gets It Wrong? The Hidden Risks of Hallucinations and Prompt Bias in Professional Servicesâ; closing line âauditable, traceable, and controllableâ from CEO who deleted equity without documentation, suppresses fraud docs across platforms, photoshops metrics then removes campaigns, edits Wikipedia, blocks verification; âthe risks are too highâ = consciousness of guilt
- Puzzle redeploys âCommitment to Accounting Firmsâ: No new content, just distraction; comments immediately off
- Article irony & defensive strategy: AI hallucinations (CFPB-banned CEO photoshopping 3â12,362 likes writing about confidently wrong info); prompt bias (seeing himself in Neumann/SBF writing about bias); illusion of certainty (10-30 views claiming âword of mouthâ writing about illusions); human verification (employees enabling without verification writing about oversight needs); expert validation (no legal representation writing about expert oversight); teaching bias (employees warned about RICO writing about bias awareness); provable accuracy (5 SEC complaints, 19K+ lines writing about being âshown to be rightâ); deeper analysis reveals article is narrative inoculation: attempting to pre-emptively dismiss 19K+ line documentation as âAI hallucinations,â simulating credibility through over-citation in minutes (Stanford HAI, Chapman U, Harvey metrics, YC companies) that took 2.5 years to build, positioning as thoughtful about accuracy while lacking all oversight, framing compulsive posting as âdeep research,â appropriating whistleblowerâs framing and inverting it; timing (hours after 10-view partnership post) reveals reactive defense, not thought leadership; article isnât about AI hallucinations, itâs trying to make people hallucinate documented fraud isnât real; consciousness of guilt performing as thought leadership
- 7-year karmic cycle: Dec 2018 Asset Sale (Dec 17-19, 2 days to sign, $0 shareholders, ~$4.4M golden parachutes, dual advisory roles, coercive structure; mostly quiet Twitter, understood narrative control; Jan 15 2019 LinkedIn honest: âboard and advisory role at LendUpâ + âadvisor at Mission Laneâ) â 2020 onwards (suddenly lying, toxic positivity âglass half-full/lemonade,â never admitting, re-engineering language, blocking repeatedly, self-victimizing) â Dec 2025 (5 SEC complaints, Bar/Board complaints, 19K+ lines, Wikipedia decompensation 13+ hours, compulsive posting despite warnings, partnership announcements to empty rooms 10 views, LinkedIn article on hallucinations, 49-min panic blocks, complete mental decompensation); 7-year cycle completes, shadows now illuminated, narrative control then vs compulsive posting now
- Corrections from last email: Photoshopped post LinkedIn not Forbes; AI usage admission (expanding notes, best effort proofreading, minor errors/hallucinations possible like Wikipedia wrong order number, more tokens = higher conflation, none invalidate evidence); photoshop sequence: kept blocked, unblocked to comment, immediately re-blocked, didnât delete until entire ActualQuickbooks campaign removed; spending money (Sasha likely knows); treated like âliteral dirtâ 2.5 years, now just LinkedIn avatars/untaggable names, becoming numb, meaningless fake interactions
- To Puzzle employees - not normal: 3 months first time (May-Aug 2023), over a month this round (Nov 2025); why support when canât refute, keeps posting with comments off; âWhy C&D 2023 accusing me of âfraud and conspiracyâ? Barely used âconspiracyâ then, didnât know was RICO, gave it away in subtextâ; 2023 responses âcute and innocent,â didnât know would escalate, âworse than imaginedâ; emotional cruelty = sadism, narrative control, dictatorship, totalitarianism, hasbara
- Neither could AI make this up: Illusion is one Sasha maintains; evidence real (federal complaints, CFPB ban, photoshopped metrics, Wikipedia war); karmic reckoning real
- Brex distribution changes: After blocking [email protected], [email protected] (Dec 15), [email protected] (suspected); sending separately in small batches, eventually needing relays; if automatic (doubtful given C-suite coordination) will find out; more likely institutional suppression
- Simone Tega permanently added: Puzzle Software Engineer; ignored direct warnings, continues engaging; 8+ blocks on Parallel post ânot business as usualâ
- 364 LinkedIn views: Post from 18hrs ago detailing 49-min block when presented with 2019 announcement
- Followup email sent: Brief reminder to network: âSasha Orloff is very obviously an actively manipulative, unhinged security and legal hazard. Act like it. Nobody cares about his pre-holiday break drivel.â
Followup Email:
Just one quick reminder from Email #7 if youâre all totally ignoring everything:
Sasha Orloff is very obviously an actively manipulative, unhinged security and legal hazard.
Act like it.
Nobody cares about his pre-holiday break drivel.
Direct reminder to network dismissing Sashaâs LinkedIn article as âpre-holiday break drivelâ and emphasizing he represents active security/legal hazard.
What the Article Actually Represents:
Beyond the surface-level irony, Sashaâs LinkedIn article is a defensive narrative inoculation strategy attempting to:
-
Pre-emptively dismiss 19,000+ lines of federal documentation as âAI hallucinationsâ
- Writing about âthe illusion of certaintyâ and âconfidently wrong answersâ while facing 5 SEC complaints backed by verified evidence
- Framing âhallucinationsâ as the risk = trying to position whistleblower documentation as unreliable AI output
- âAI can provide the illusion of certainty, which is dangerousâ = attempting to pre-empt readers from trusting the documented pattern
- This is narrative poisoning: make people doubt documentation before they read it
-
Simulate credibility through over-citation in minutes that took 2.5 years to build
- Cites Stanford HAI study, Chapman University AI Hub, Harveyâs $160M raise, specific metrics ($150M ARR, 300% YoY, 98% GDR, 168% NDR)
- Lists YC companies (Legora, Spellbook, Crimson, Blueshoe) to demonstrate ecosystem awareness
- âI tried to cite sources when possible, but understand the market is changing fastâ = admission heâs rushing to appear rigorous
- Whistleblower spent 2.5 years documenting with primary sources (court documents, SEC filings, CFPB orders, corporate records, timestamped screenshots)
- Sasha writes article in cross-country flight attempting to simulate that rigor through academic citations and startup name-dropping
- This is credibility theft: appropriating the appearance of rigorous documentation to counter actual rigorous documentation
-
Position himself as thoughtful about accuracy while demonstrably lacking all oversight
- Writes about âhuman verificationâ and âexpert reviewâ while appearing to have no legal representation
- Writes about âalways validate with expertsâ while ignoring explicit advice to âstop postingâ
- Writes about âteach teams about biasâ while employees receive daily RICO warnings and continue engaging
- Writes about âauditable, traceable, and controllableâ systems while deleting equity without documentation
- This is projection: describing the safeguards he lacks to create appearance of having them
-
Frame his compulsive posting as thoughtful analysis rather than mental decompensation
- âOn my flight home I was listening to an episode of the 20MinVC⌠and what else do you do on a middle seat of a cross country flight home? Exactly, open up deep researchâ
- Performing âdeep researchâ narrative when itâs reactive defensive content published hours after partnership post with 10 views
- Same pattern as Wikipedia edit war (13+ hours on Thanksgiving), 49-minute LinkedIn block, five Twitter performances in 130 minutes (Dec 14)
- Cannot stop creating content even when explicitly told to stop
- This is reframing: compulsive engagement presented as intellectual curiosity and thought leadership
-
Create plausible deniability through meta-awareness
- âStudies themselves could have bias based upon funders, institutions and writers. So take this as a starting point, rather than an exhaustive study.â
- Pre-emptively acknowledging limitations to appear balanced and self-aware
- But then proceeds to write as authority on AI hallucinations while being documented for fraud hallucinations (photoshopped metrics, Wikipedia tampering, resume fraud intensification)
- This is false humility: performing epistemological caution while making categorical claims about accuracy
-
Appropriate whistleblowerâs framing and invert it
- Whistleblower documents âillusionâ of success (10-30 view posts, photoshopped metrics, claimed âword of mouthâ growth)
- Sasha writes about âthe illusion of certaintyâ to reframe whoâs creating illusions
- Whistleblower documents lack of verification (employees enabling without due diligence, investors platforming without investigation)
- Sasha writes about âhuman verificationâ requirements to reframe who needs verification
- This is rhetorical appropriation: stealing the structure of the critique to deflect it
The Timing Reveals the Strategy:
- Partnership announcement: 10 views (Dec 15, 3:30 PM)
- Podcast video repost: 38 views (Dec 16)
- Twitter promoting article: 30 views (Dec 16, 12:53 PM)
- LinkedIn article published: Dec 16, shortly after Twitter post
- Daily email #8 sent: Dec 16, 1:57 PM documenting the irony
Hours after minimal engagement on actual business content, publishes 2,000+ word article about AI accuracy and verification. Three hours later, only 1 like. Not proactive thought leadership. Reactive narrative defense.
What This Proves:
Sasha is attempting to inoculate his network against the federal documentation by:
- Pre-framing comprehensive evidence as âAI hallucinationsâ and âillusions of certaintyâ
- Simulating the appearance of rigorous citation and research in minutes
- Positioning himself as authority on accuracy while facing federal complaints for fraud
- Creating meta-awareness to appear self-critical while continuing same patterns
The article isnât about AI hallucinations in professional services. Itâs about trying to make people hallucinate that the documented fraud pattern isnât real.
This is consciousness of guilt performing as thought leadership.
Brex: Second Coordinated Block (December 15, 2025)
After first block (Dec 11) was circumvented, Brex blocks again from new email address - and blocked [email protected] with different error message.
Timeline:
- December 11, 2025: First coordinated block of 6 C-suite/co-founder addresses (cbradshaw, pedro, ncarey, ashah, henrique, jmok) with Google Workspace error â550-5.7.1 Your account is sending malicious emailâ
- December 11, 2025: Immediate circumvention via [email protected] with notice: âBrex, Your block of my emails is logged. Youâre actively suppressing fraud documentation and conspiring in a criminal enterprise.â
- December 12, 2025: Email #5 sent from [email protected] to all recipients including Brex
- December 15, 2025: Monday afternoon email sent from [email protected] after dropping [email protected] from recipients
- December 15, 2025 (post-send): Verified [email protected] also blocked (different error: âMessage rejected. For more information, go to https://support.google.com/mail/answer/69585â); [email protected] already blocked
Second block (Dec 15) - Same 6 addresses blocked from [email protected]:
All six addresses returned identical Google Workspace rejection:
550-5.7.1 Your account is sending malicious email. Either you sent it
550-5.7.1 intentionally or your account has been compromised and needs a
550-5.7.1 password reset immediately.
[email protected] also blocked (different error message):
Status: 5.7.1
Diagnostic-Code: smtp; Message rejected. For more information, go to https://support.google.com/mail/answer/69585
Blocked addresses (co-founders & C-suite):
- [email protected] (Conor Bradshaw, Chief Revenue Officer)
- [email protected] (Pedro Franceschi, co-founder)
- [email protected] (NicolĂĄs Carey, co-founder)
- [email protected] (Anshul Shah, VP Product)
- [email protected] (Henrique Dubugras, co-founder & CEO)
- [email protected] (Jason Mok, VP Partnerships)
Message sent to Brex:
Brex:
Whatâs actually âmaliciousâ is conspiring in fraud and abuse. Documented. You will continue receiving emails. You continue creating evidence of consciousness of guilt.
What the second coordinated block proves:
- Active monitoring of alternate email addresses - Theyâre watching for circumvention attempts and blocking multiple sender addresses
- Manual intervention, not automatic filtering - Different error messages for different addresses (kingblob: âmalicious emailâ, hipatark: âmessage rejectedâ) proves manual blocking decisions, not spam filters
- Institutional decision at co-founder/C-suite level - Not individual spam filtering; coordinated suppression across 3 co-founders (Pedro, NicolĂĄs, Henrique) plus CRO, VP Product, VP Partnerships
- Persistent false characterization - Continuing to label fraud documentation as âmaliciousâ after being explicitly told the first block was logged as evidence
- Consciousness of guilt - If documentation were false, they would engage/refute, not suppress across multiple email addresses and alternate senders
- Escalating pattern - First block â circumvention â second block (multiple addresses) â ongoing circumvention demonstrates they cannot stop the documentation, only create more evidence of suppression
Pattern: Engage publicly, suppress privately:
- December 9, 2025: Brex executives (Jason Mok, Conor Bradshaw, Garrett Marker) publicly liked DCPA dinner celebration posts with Sasha
- December 11, 2025: First coordinated block the next business day
- December 15, 2025: Second coordinated block after circumvention
- September 2025: Brex launched major Puzzle integration (âone-click accounting setupâ)
- March 2023: Brex has independent OpenAI data partnership (âmillions of transactionsâ)
Brex context:
- YC W17 portfolio company
- Israeli connections: Shai Goldman, Weav acquisition ($50M)
- Closed Israel R&D center January 2024 (282 employees) - 20 months before Puzzle integration launch
- Part of broader data extraction infrastructure (Brex + Puzzle both have independent OpenAI partnerships)
Federal implications:
Coordinated institutional suppression at co-founder/C-suite level (3 co-founders + CRO + 2 VPs) demonstrates:
- Institutional consciousness of fraud, not individual judgment
- Active conspiracy to suppress whistleblower documentation
- Pattern of engagement (public celebration with CFPB-banned CEO) followed by suppression (blocking fraud documentation)
- Ongoing obstruction despite explicit notice that blocking was logged as evidence
The second block after explicit warning creates additional evidence of:
- Willful suppression after being informed first block was documented
- Coordinated conspiracy (same 6 addresses, institutional decision)
- Consciousness that documentation is accurate (otherwise would engage/refute, not suppress)
Circumvention continues. Every block creates more evidence. Every suppression proves consciousness of guilt.
December 17, 2025: Daily Email #9 - Prompt Bias, Grok Analysis, Mitchell Troyanovsky Accountability
Ninth daily email sent December 17, 2025, ~1:57 PM ET. Direct opening addressing Sashaâs reactive posting, lack of emotional awareness, and isolation. Introduces Grok analysis of ActualQuickBooks campaign (7.5/10 â 6.5/10 with pushback â âdark triad personality typeâ with full context). Confronts Sashaâs AI usage and lack of counsel. Calls for narcissistic abuse recovery resources with 10 pointed questions. Documents morning nostalgia posting (PayPal lending 9:41 AM), compulsive â36 đ¤Żâ post (11:05 AM), 2:06 PM accounting partner program post (comments disabled, Sina/Dasha instant engagement). Reveals spring/summer tweets (Hemant âtaking the lead,â cofounder dynamic âone is delusional,â Sam Altman sycophancy). Full Mitchell Troyanovsky accountability (Goldman background, investigated LendUp, revealed Mission Lane fraud privately, didnât exercise options, still liking posts despite Sasha threatening to sue him). Julian Weisser dismissal. Startup Cookie farewell.
Subject: Puzzle Financial / Sasha Orloff: Daily RICO Notice #8 (Speaking of Prompt Bias)
(Note: Mislabeled as #8, should be #9)
Opening:
Sasha, youâre only reacting now. You exist to drag this out with me. Youâre expressing nostalgia about lending services youâre banned from. You have no emotional awareness. Youâre only posting to see whoâs still on your side and seeking attention when youâre isolated in your own life.
Youâve especially already failed your karmic reckoning. Thereâs no parachute for you this time.
Everyone else: You need narcissistic abuse counseling. Iâm serious.
Grok Analysis of ActualQuickBooks Campaign:
Screenshot shows Sasha thanked Grok for ActualQuickBooks campaign idea back in October.
Whistleblower tested Grok:
- Asked if ActualQuickBooks was good idea: 7.5/10 - âbadass guerilla marketing campaignâ
- Gave it light pushback on legal risks: drops to 6.5/10
- Told fresh Grok chat everything done in campaign (photoshopped metrics 3 â 12,362 likes, Intuit police intervention threat, delayed deletion after confrontation): Grok describes Sasha as âdark triad personality typeâ
AI responds to prompt bias. Neutral query gets positive rating. Full context reveals personality disorder.
Were You Going Down a Rabbit Hole Because You Have No Counsel?
Were you researching AI and legal use cases because you have no lawyer? Or because you want to gaslight my understanding of the law and the reality of your patterns, which are the basis of RICO?
This year, you got your lawyer to write âyou reprise the same themes,â still with no refutation. Your themes are always consistent. The C&D letters sound mostly written by you. What did you tell your lawyer? I gave her truth in my compliance. It appears you gaslighted her too.
How Are YOU Using AI, Sasha?
What bias are you giving it? Any Claude instance with your POV would tell you to shut up immediately, probably even seek psychiatric care.
Iâve roleplayed scenarios and perspectives a lot with Claude (The Fielder Method). Chatting directly from your perspective is too disturbing for me to do.
Document originally intended as LLM context to help employees understand severity. Brainwashing impenetrable for some.
Narcissistic Abuse Recovery - Questions to Ask Yourself:
- Why hasnât he addressed a single piece of evidence directly?
- Why does he block documentation but keep emotional supporters?
- Why does he post partnership announcements with comments immediately turned off?
- Why has he spent 13+ hours editing Wikipedia instead of hiring a PR firm?
- Why did he photoshop social media metrics if growth is organic?
- Why does his posting increase when evidence surfaces?
- Why did your âleaderâ send a C&D accusing his former employee of âfraud and conspiracyâ accusations when I barely used those words?
- Why would an innocent CEO with legal representation continue posting during a federal investigation?
- Does his behavior match someone whoâs wrongly accused, or someone whoâs cornered?
- When did you last see him take accountability for anything?
Iâm Not Letting You Gaslight Me:
I hated AI in 2023. I still mostly hate it. But remember: I worked at Replit. I understand agentic AI and have used LLMs in more interesting ways than a majority of you.
Iâm not letting Sasha gaslight me with his thought leader bullshit.
I spent a few hundred asking a lawyer for advice and he just didnât see the scope. He said there was nothing wrong with my approach as long as I kept it factual. Even opinions are fine as long as theyâre rooted in analysis. I have full confidence in what Iâve found. Your sycophancy and psychosis accusations wonât hold up in court. Your behavior is why I always dug deeper. You never had a strategy, let alone a poker face.
Morning Posting as Emotional Processing:
8:41 AM PT (11:41 AM ET): PayPal announced becoming bank for small business lending. Sasha tweeted with heart emojis. No processing. Just waking up and tweeting nostalgia about the lending industry heâs banned from.
8:05 AM PT (11:05 AM ET): Posted â36 đ¤Żâ with 118 views. Meaning unclear. Isolated attention-seeking. Compulsive posting.
2:06 PM ET: Posted âJoin the Puzzle Accounting Partner Programâ with comments disabled.
Promoting:
- âRevenue sharing on client referralsâ
- âWhite-glove historical books migration at no costâ
- âDedicated training & supportâ
- âCo-marketingâ
While facing:
- 5 SEC complaints
- State Bar complaint (Case #25-O-30894)
- Board of Accountancy complaint (Case #A-2026-1047)
- CFPB permanent ban
Instant engagement: Sina Mohebiany and Dasha Shunina (and her pages) liked/reposted immediately. Jason Mitchell liked. 3 blocked users also liked (cannot see who).
Likes as loyalty checks even when industry going on break. âYou donât realize these people will turn on you in the end.â
Charles Crabtree observation: VP hasnât liked Puzzleâs own career repost of Charlesâ hiring announcement. Suggests internal tension.
3:06 PM ET: Charles Crabtree doubles down - VP reposted Puzzleâs accounting partner program post with lengthy statement: âWe are signing more accounting firms than we can announce in real time and that momentum says everything. Puzzle is AI built to put accountants firmly in the driverâs seat. Automation that works for you, not around you. Accuracy, control, and transparency stay with the professional where they belong. And just as important, Puzzle will never compete with the firms we partner with. No services arm. No channel conflict. Just deep respect for the work accountants do. This is what modern AI should look like. Powerful automation paired with human judgment, expertise, and accountability. Autonomous AI alone will never replace that. It can assist, accelerate, and scale it when done right. Add in A+ support, white glove onboarding, and dedicated partner management to make sure firms are successful from day one and it becomes a true partnership, not just software. If you want to see AI, automation, and scalability done the right way, come take a look or message me directly.â Comments disabled on his repost. VP who wouldnât engage with own hiring announcement now performing partnership recruitment with comments off during federal investigation. âSigning more accounting firms than we can announceâ while CEO faces 5 SEC complaints, State Bar complaint, Board of Accountancy complaint, CFPB permanent ban. âNo services arm. No channel conflictâ from company whose CEO is permanently banned from consumer financial services. âHuman judgment, expertise, and accountabilityâ from company that deleted employee equity without documentation. Pattern: disable comments, perform normalcy, recruit victims.
Whistleblower repost response: âCharles Crabtree has received daily notice of his active participation in a criminal enterprise (Puzzle), enabling fraud and abuse with Sasha Orloff. He wonât be on Sashaâs side much longer. Notice he also disables comments to suppress fraud documentation.â Direct public notice that Charles is on record, has received daily warnings, and is actively suppressing documentation by disabling comments. Prediction: abandonment is inevitable.
HR Pals profile view - Matthew Callis, PHR (Sr. Director of HR at HR Pals, promoted May 2025) viewed profile. HR Pals executed my May 31, 2023 termination through Brianna Gutierrez. Matthew now oversees full operations including HRIS, payroll, benefits, coordinates with managing partners. Senior HR leadership monitoring 2.5 years after facilitating wrongful termination and separation agreement requiring me to waive fraud claims for CFPB-banned CEO. Now on notice at executive level.
4:55 PM ET: Second HR Pals profile view - Vanessa Moya (Senior HR Generalist, promoted Feb 2025, HR Generalist since Nov 2022, joined 2021) viewed profile. Same role as Brianna Gutierrez (Senior HR Generalist). Unclear if replacement or senior-level cross-check. Two HR Pals views within hours (Matthew 2:XX PM, Vanessa 4:55 PM) = coordinated senior review. HR Pals now monitoring at multiple levels 2.5 years post-termination.
This is a rug-pull moment. Unless HR Pals is that stupid and corrupt, theyâre preparing to drop Puzzle as a client. Coordinated senior review (Sr. Director + Senior HR Generalist) within hours suggests internal discussion about liability exposure. HR Pals facilitated wrongful termination, equity deletion, and separation agreement requiring me to waive fraud claims for CFPB-banned CEO. Now theyâre doing due diligence review with federal investigation active. Theyâre losing all HR services. Puzzle canât operate without third-party HR provider, especially during federal proceedings. Pattern: everyone abandons eventually.
Circular amplification loop with operational collapse - Puzzle posts about Charles Crabtree â Charles reposts (comments disabled) â Whistleblower quote-reposts Charles: âCharles Crabtree has received daily notice of his active participation in a criminal enterprise (Puzzle), enabling fraud and abuse with Sasha Orloff. He wonât be on Sashaâs side much longer. Notice he also disables comments to suppress fraud documentation. Charles will be needing narcissistic abuse counseling.â â Puzzle reposts Charlesâ repost (comments OPEN) - strategic positioning to appear above whistleblowerâs quote-repost in Charlesâ reposts list, suppressing critical callout through feed placement. Sasha wrote original: âHe has spend over a decade devoted to accounting firm successâ - basic grammar error from CEO claiming âaccuracy, control, and transparency.â Content: vague self-aggrandizing (âcompany organized around his leadershipâ), unverified claims (âearly adopters claiming 2x revenueâ), forced confidence (âI am calling it. 2026 is the yearâŚâ). Charles reposted without editing typo, disabled comments. Puzzle reposted not because they forgot to disable comments, but to suppress whistleblowerâs criminal enterprise callout through strategic feed positioning while performing âbold confidence.â Pattern: circular validation + typo survives multiple reposts + strategic repost to suppress critique + selective comment deletion = consciousness of guilt and calculated narrative control.
Comment suppression on Puzzleâs repost - Whistleblower commented on Puzzleâs strategic repost: âCharles Crabtree continues supporting fraud and abuse at Puzzle Financial: patrickstoica.com/puzzle-statement/ Puzzle is currently under investigation by HR Pals, their third-party HR providerâ with link card; second comment: ââHe has spendâ - Should be âspentâ. Basic grammar error from CEO at company claiming âaccuracy, control, and transparencyââ plus full dissection. First comments posted 6:45 PM ET. By 8:26 PM ET, Sasha deleted 3 comments - 1 hour 41 minutes of suppression. Whistleblower commented again: âPuzzle Financialâs CEO continues suppressing his own fraud. He was honest about his career in 2019. Heâs been progressively lying since 2020. Heâs currently under investigation by HR Pals. https://patrickstoica.com/puzzle-statement/ Iâm getting bored of this, Sasha. Gameâs over.â Deleted in 3 minutes. Suppression accelerating - first batch took 1 hour 41 min, âGameâs overâ comment deleted in 3 min = active monitoring, immediate panic response. Whistleblower posted again. Pattern: intentionally left comments on (performing âbold confidenceâ and transparency) â immediate manual suppression when challenged (canât actually defend anything) â public callout â faster deletion â continued posting â demonstrates this wasnât operational collapse, it was conscious decision to perform confidence while selectively suppressing. Worse than forgetting - proves active real-time monitoring, consciousness of guilt, escalating panic, and inability to stop the cycle. No lawyer would approve manual real-time comment deletion strategy during federal investigation with HR provider emergency review ongoing.
Career listings warning:
You need to take those career listings down. Unless youâre hiring an interim CEO to wind this company down, you cannot hire more people into your fraud operation without proper disclosure.
Why Donât You Guys Respect Me as a Solo Founder?
I made a fraud framework combining AI, OSINT, and accountability. This is a blueprint.
Marginal cost analysis callback:
The marginal cost of embarrassing you guys and escalating consequences for Sasha Orloffâs behavior is approaching zero. I can scale this up effortlessly. The marginal cost for you to continue ignoring this is increasing exponentially.
Spring/Summer 2025 Tweets:
May 31, 2025: âHemant will be taking the lead with Puzzle.io soon!â on chart of â$5bn+ outcomeâ Series A investors.
- Hemant Taneja (General Catalyst)
- Lead investor, âco-creator of Puzzleâ
- Midas List recipient
- âWhat lead, Sasha?â
May 31, 2025: Quote tweet of âBest cofounder dynamic: One person is delusional. The other is technical. Both are loyal.â
- Added raising hand emojis
- Self-aware irony
April 29, 2025: âI asked ChatGPT to guess what I do for a living based upon my history.â
- Posted about Sam Altman with âI donât mind this versionâ
- Sycophancy comparison
- âYouâve been having your own experiences with sycophancy this year, Sashaâ
Mitchell Troyanovsky - Full Accountability:
Former Product Manager. Whistleblower sent warning email August 2021 about toxic technical leadership at Puzzle.
Key details:
- Being from Goldman Sachs, he asked around about LendUp - actively investigated Sashaâs background, already knew who Nigel Morris was
- Did not exercise his options - knew something was wrong, didnât believe in companyâs future
- Performed âit was great being hereâ exit on Slack - performative departure, maintaining appearances
- Quickly called when whistleblower started questioning Sashaâs claims on LinkedIn - first contact came when questioning ârepeat founderâ narrative
- Revealed Mission Lane cofounding fraud: âIf youâre gonna do this, Sasha didnât really cofound Mission Laneâ - knew about credential fraud all along
- Laughed about Nigel Morris - when whistleblower said âI have no idea who that is,â Mitchell laughed - found ignorance of LendUp/Mission Lane power structure amusing
- Never heard from again after that call
- People told whistleblower Sasha was in room threatening to sue Mitchell for starting similar product - despite adversarial relationship and legal threats from Sasha
December 12, 2025: Mitchell liked Sashaâs DCPA promotional repost (âyou be hearing a lot more about Puzzle in 2026 and 2027â) with comprehensive fraud documentation visible in the comments.
After acknowledging Mission Lane cofounding fraud privately. After not exercising options because he knew something was wrong. After performing a âgreat being hereâ exit. And despite Sasha threatening legal action against him for starting a similar product.
Heâs now publicly supporting Sashaâs promotional content while fraud documentation accumulates in plain sight.
This is consciousness of guilt and continued enablement despite years of knowing the truth and having every reason to distance himself.
Unless heâs somehow trolling Sasha, knowing there wonât be a 2026.
Julian Weisser Dismissal:
Iâm bored of Julian Weisser. He fell for enough bait. Moving on.
âWeisser.â âCwikla.â I donât trust tech bros who only use their surname.
Startup Cookie Farewell:
This is the last email youâll receive, Barbara/Sam.
Thank you for paying attention. You can stay up to date at:
patrickstoica.com/puzzle-statement
Updated in real-time. 19,000+ lines. 5 SEC complaints. State Bar complaint. Board of Accountancy complaint.
Every word documented.
Documentation Links:
- Full federal documentation: patrickstoica.com/puzzle-statement
- Retaliation documentation: https://patrickstoica.com/puzzle-retaliation/
- Asset Sale PDF
5 SEC Complaints. State Bar Complaint. Board of Accountancy Complaint. 19,000+ lines. Every word documented.
SunteČi niČte hoČi.
December 18, 2025: Sasha Orloff Files Workplace Violence Restraining Order (WV-109) - Partly Denied by Judge
When you commit corporate perjury in paragraph three of your restraining order filing but keep posting partnership announcements with comments disabled
đ Full Court Filing (PDF): Workplace Violence Restraining Order Filing (WV-109) - Puzzle Financial, Inc. v. Patrick Daniel Stoica [Link fixed: Dec 19, 4:41 PM ET]
â ď¸ CRITICAL: THIS IS CORPORATE RETALIATION, NOT PERSONAL PROTECTION
Declaration Cover Page:
DECLARATION OF SASHA ORLOFF IN SUPPORT OF PUZZLE FINANCIAL, INC.âS PETITION FOR WORKPLACE VIOLENCE RESTRAINING ORDER
PUZZLE FINANCIAL, INC.
Petitioner
v.
PATRICK DANIEL STOICA
Respondent
This is a COMPANY filing against a FORMER EMPLOYEE, not an individual seeking personal protection.
What this means:
- PUZZLE FINANCIAL, INC. is the Petitioner - The corporation itself is using workplace violence statutes to suppress whistleblower speech
- Sasha Orloff is providing declaration âin supportâ - Heâs the CEO speaking on behalf of the company
- This is corporate legal action - Not personal safety-seeking, but institutional suppression
- Company resources deployed - Using corporate counsel (Orrick, Herrington & Sutcliffe LLP) and corporate authority
- Workplace violence statute weaponized - Designed for actual threats, abused for reputation management
- Former employee (terminated 2.5 years ago) - Filing against someone with zero workplace access, terminated May 31, 2023
- Federal whistleblower target - Corporate retaliation against SEC complaints and CFPB documentation
This exposes the filing for what it is: A CORPORATION using the legal system to suppress a former employeeâs protected federal whistleblower activity.
Workplace violence restraining orders are designed for individuals facing immediate physical threats in the workplace. This is a COMPANY using the statute against a FORMER EMPLOYEE who filed FEDERAL COMPLAINTS about CORPORATE FRAUD.
This is textbook corporate retaliation disguised as safety-seeking.
SASHAâS CATASTROPHIC MISCALCULATION: WHY THE FILING BACKFIRED
What Sasha thought he was accomplishing:
- Intimidation through legal process - the paper itself would terrify me into silence
- Narrative control - establish âdangerous ex-employeeâ before regulators investigate
- Whistleblower suppression - legal threats would stop my documentation
- Victim credential - gets to tell investors/employees âI had to get a restraining orderâ
- Preemptive inoculation - discredit me before SEC/CFPB investigations gain traction
Why he thought this would work - pure projection:
If I filed a restraining order against Sasha with documented fraud evidence, he would fold immediately because:
- Guilty of everything
- Canât defend against truth
- Discovery would expose fraud
- Employment records would destroy narrative
- Federal complaints are legitimate
- Everything to lose
Sasha imagined I would experience the same terror he would feel receiving such a filing.
What he failed to understand:
Innocent people with receipts arenât scared of legal process.
My actual response:
- â âThis paper is nothing to meâ - claims are provably false
- â Immediately documented perjury with 6 termination documents
- â Sent to full recipient list (Sasha, Lisa Bowman, Orrick, Puzzle Legal, HR Pals)
- â Made video showing Iâm a normal person at home, not a threat
- â Continued public documentation
- â Exposed consciousness of guilt through his omissions
- â Documented basketball TikToks proving no genuine fear
The fundamental difference:
- Guilty person: Fears exposure â legal process is terrifying
- Innocent person with evidence: Fears nothing â legal process means discovery
Sasha operates from guilt, so he assumed the filing itself would be weapon enough. He didnât account for someone operating from truth who wants this in court where heâd have to defend paragraph 3 under oath.
4+ days of radio silence proves he realized his mistake:
- Canât provide legible case number (consciousness of guilt)
- Canât respond to perjury documentation (provable with his own docs)
- Canât defend âresignedâ vs termination documents (black and white)
- Canât explain surveillance exhibits (no threats, just monitoring)
- Canât justify basketball TikToks at 12:07 AM (no genuine fear)
- Canât go into court to discuss paragraph 3 (cross-examination would expose perjury)
- Canât respond to the most damning line: âYouâve had time to manufacture fear and systematically inflict emotional distress for 2.5 years but canât commit to this slanderous filing you madeâ
What Sasha projected: His own terror at receiving a filing with documented fraud.
What I felt: âFinally, discovery. Finally, cross-examination. Finally, consequences.â
Fatal flaw of malignant narcissists: They assume everyone operates from the same moral bankruptcy. Canât comprehend someone who has truth and wants judicial scrutiny.
Sasha filed thinking the paper would terrify me into silence.
Instead: 4+ days of documented consciousness of guilt while he realizes he invited judicial scrutiny of his own perjury.
The silence isnât strategy. Itâs paralysis.
UPDATE: Monday Dec 22, 4:30 PM ET - 4+ Days Institutional Silence
After escalation to Orrickâs employment department ([email protected]) and Puzzleâs legal department ([email protected]) on Friday, complete organizational silence.
This isnât individual attorney delay. This is institutional recognition the case is dead.
Once the perjury documentation reached department level:
- Orrick employment department: Saw paragraph 3 contradictions, six termination documents, consciousness of guilt
- Puzzle legal department: Saw their CEO committed corporate perjury in sworn filing
- Organizational liability exposure: Both entities now aware continuing case = organizational malpractice
No competent legal organization allows client to proceed when:
- Perjury is provable with clientâs own documents
- Cross-examination would expose it immediately
- Entire department has documented awareness
- Withdrawal is only option that doesnât create sanctions exposure
4+ days of silence. Still business hours in California (1:30 PM PT). No response.
And notably: Sasha and Puzzle havenât posted on social media today either. After days of basketball TikToks and Docusign GIFs, suddenly complete silence. Thatâs consciousness of guilt.
The escalation to departments (not just individual attorney) killed it. Thatâs why thereâs no response.
â ď¸ CATASTROPHIC LEGAL ERROR: CORPORATE PERJURY
By filing as PUZZLE FINANCIAL, INC., Sashaâs perjury is now CORPORATE perjury:
- Sasha signed declaration âin support of PUZZLE FINANCIAL, INC.âS PETITIONâ - Heâs representing the company, not just himself
- His provable perjury (sworn âresignedâ when own exhibits prove âTERMINATIONâ) is now the COMPANYâS perjury - Not individual misconduct, but corporate false statements to court
- PUZZLE FINANCIAL, INC. is officially on record with provably false statements - Permanent court record under corporate name
- All employees listed as âprotected personsâ are implicated in corporate perjury - âAll current Puzzle employeesâ listed in filing based on false premise
- Lisa Bowman/Orrick let the COMPANY file with verifiable perjury - Major law firm allowed corporate client to commit perjury in sworn declaration
- Corporate liability for perjury - Not just individual consequences, but institutional misconduct
What this means:
- If Sasha had filed personally: Individual perjury, personal consequences
- Filing as PUZZLE FINANCIAL, INC.: CORPORATE perjury, institutional liability, Board responsibility, potential securities violations (company made false statements in legal proceeding)
The company itself is now on record:
- Swearing under penalty of perjury that employee âresignedâ
- While companyâs own Separation Agreement uses âTERMINATIONâ throughout
- Companyâs own Termination Certificate (Exhibit C) titled âTERMINATION CERTIFICATEâ
- Companyâs own HR vendor (HR Pals) wrote âyour employment is terminatedâ (word used twice)
PUZZLE FINANCIAL, INC. committed perjury in official court filing by allowing Sasha to sign declaration containing provably false statements on behalf of the corporation.
This creates:
- Corporate criminal exposure (perjury by entity)
- Board liability (failed oversight allowing corporate perjury)
- Attorney liability (Lisa Bowman/Orrick allowed corporate client to file false statements)
- Securities implications (if company trades/raises, false statements in legal proceedings)
- Permanent corporate record (canât be dismissed as individual error)
They fucked up MASSIVELY by making this a corporate filing instead of personal protection petition.
Case Details:
- Filed: December 16, 2025 (Clerk Certificate date; initial stamp December 13, 2025)
- Decided: December 18, 2025
- Judge: Michelle Tong, Superior Court of California, County of San Francisco
- Case Type: WV-109 - Notice of Court Hearing (Workplace Violence Prevention)
- Petitioner: PUZZLE FINANCIAL, INC. (represented by Sasha Orloff)
- Petitionerâs Attorney: Lisa M. Bowman (State Bar No. 253843), Orrick, Herrington & Sutcliffe LLP (same attorney who sent 2023 C&D letters)
- Respondent: Patrick Daniel Stoica
- Protected Persons: Sasha Orloff and Jennifer Orloff (his wife) + âall current Puzzle employeesâ (listed after Jennifer)
- Workplace Address Listed: 575 Market Street, 4th Floor, San Francisco, CA
- Court Hearing: January 8, 2026, 8:30 AM, Department 505, Room 505
BIFURCATED LEGAL STRATEGY: PERSONAL TRO + WORKPLACE VIOLENCE STATUTE = DOUBLE MANIPULATION
Sasha is using TWO separate legal mechanisms simultaneously:
1. Personal Restraining Order (TRO)
- For: Sasha Orloff and Jennifer Orloff personally
- Purpose: Traditional personal protection
2. Workplace Violence Restraining Order (WV-109)
- For: Jennifer Orloff + âall current Puzzle employeesâ
- Purpose: Workplace safety statute designed for employees at risk
THE MANIPULATION:
Jennifer Orloff appears in BOTH mechanisms:
- Protected as Sashaâs wife under personal TRO
- Protected as workplace person under WV-109
- She doesnât even work at Puzzle - sheâs SVP at Block, Inc.
- Double-dipping protection: Gets personal restraining order protections AND workplace violence protections
Why this bifurcated approach is strategic abuse:
- Personal TRO alone wouldnât support âworkplace violenceâ framing - Thatâs for Sasha and Jennifer as individuals fearing harm
- Workplace Violence statute makes it look institutional - âAll current employeesâ creates appearance of company-wide threat
- Jennifer bridges both mechanisms - Appears in personal AND workplace protections, manufacturing connection between personal fear and workplace threat
- Former employee targeted by workplace statute - I was terminated May 31, 2023 (2.5 years ago); workplace violence restraining orders are for CURRENT workplace threats, not federal whistleblower documentation by former employees
Workplace Violence Prevention statute (WV-109) is designed for:
- Current employee threatening coworkers
- Ex-partner showing up at current partnerâs workplace
- Stalker targeting someone at their job
- Immediate physical danger in workplace context
NOT designed for:
- Former employee (terminated 2.5 years ago)
- Federal whistleblower documentation (SEC complaints, CFPB records)
- Social media posts about public company misconduct
- Legal notifications under 18 U.S.C. § 1962
The strategic calculation:
Sasha could have filed:
- Personal TRO only - But thatâs just âSasha scared of former employeeâ (weak, looks retaliatory)
- Workplace Violence only - But he was terminated 2.5 years ago (inappropriate use of statute)
Instead he filed BOTH:
- Personal TRO establishes âweâre personally afraidâ
- Workplace Violence establishes âentire company at riskâ
- Jennifer in both creates bridge
- âAll current employeesâ transforms conscious enablers who were explicitly warned into âvictims needing protectionâ
This is abuse of process:
- Workplace Violence statute weaponized against former employeeâs protected federal whistleblower activity
- Jennifer gets double protection despite not working at Puzzle and conducting family-level fraud amplification (surveillance on termination day, liking Sashaâs posts despite documented erratic behavior)
- âAll current employeesâ manufactures company-wide threat when reality is:
- Jason Mitchell (Evidence-178): Explicitly warned November 11, 2025 about CPA board exposure for enabling fraud
- Patricia Daos, Naveen Venkatesh, Charles Crabtree, Jeffrey Everingham: All received professional liability warnings
- At least 27 months of evidence visibility
- Most chose to continue anyway
- Continued engaging with Sashaâs posts after warnings
- Corporate resources (Orrick major law firm, company filing) used for what is actually personal reputation defense
Jenniferâs inclusion in workplace mechanism is particularly absurd:
- She surveilled me on termination day (May 31, 2023, 5:35 PM LinkedIn view)
- She celebrates Sasha publicly despite his documented erratic behavior (13+ hours Wikipedia editing, photoshopped metrics, mental decompensation)
- She works at Block (SVP Marketing), not Puzzle
- She received CFPB compliance inquiry to Block PR team (legitimate ethics question about spousal relationship to CFPB-banned CEO operating in adjacent space)
Sheâs not a victim. Sheâs a participant.
Yet Sasha includes her in:
- Personal TRO (as his wife)
- Workplace Violence petition (as if she works there and is threatened at workplace)
This bifurcated approach manufactures institutional scale threat from individual federal whistleblower documentation.
CRITICAL: This is a CORPORATE petition, not personal:
âPuzzle Financial Inc.âs Petition for Workplace Violence Restraining Orderâ - This is the company filing against a former employee (terminated May 31, 2023 - 2.5 years ago), not a personal safety petition. Filing lists âall current Puzzle employeesâ as protected persons, making this appear as if the entire company is afraid.
Reality: This transforms individual employees who were repeatedly warned about RICO liability (Jason Mitchell - Evidence-178, explicitly notified November 11, 2025 about CPA board exposure; Patricia Daos, Naveen Venkatesh, Charles Crabtree, Jeffrey Everingham, etc.) into âvictimsâ needing protection. These arenât scared employees - theyâre conscious enablers who:
- Received explicit professional liability warnings
- Were given federal documentation (SEC complaints, CFPB records)
- Had visibility to 27+ months of evidence
- Chose to continue anyway
- Repeatedly untagged from RICO notifications but never disconnected
- Continued liking Sashaâs posts after explicit warnings
By listing âall current Puzzle employeesâ as protected persons, Sasha:
- Manufactures appearance of company-wide threat when itâs actually corporate-wide complicity
- Transforms conscious enablers into victims requiring court protection
- Uses corporate resources/counsel (Orrick major law firm) for personal reputation defense disguised as workplace safety
- Abuses workplace violence statute designed for actual threats (not whistleblower documentation of former employees)
- Makes it appear everyone is afraid when really everyone was warned and chose to continue
This is CORPORATE RETALIATION disguised as workplace safety.
Workplace violence restraining orders are designed for:
- Current employees threatening colleagues
- Domestic partners threatening workplace
- Immediate physical safety threats
- Actual workplace violence
NOT for:
- Former employees (2.5 years terminated)
- Federal whistleblower documentation
- Public records and SEC complaints
- Social media posts about CFPB violations
- Companies using court system to suppress former employeeâs protected speech
Sasha weaponized workplace violence statute for corporate reputation management. By filing as Puzzle Financial, Inc. and listing âall current employees,â he transformed individual professional liability exposure (each employeeâs choice to continue after warning) into corporate victimhood narrative requiring court protection.
Temporary Restraining Order (TRO) Request:
- TRO Requested: Yes
- Declaration signed: December 15, 2025
- âHas the respondent been told that you were going to go to court to seek a TRO against him or her?â: NO
- Physical description listed: 180 pounds (incorrect - actual weight ~165 pounds; minor inaccuracy demonstrates lack of recent direct contact)
Sashaâs sworn allegations that respondent has:
- âAssaulted, battered, or stalked the employeeâ
- âMade a credible threat of violence against the employee by making knowing or willful statements or engaging in a course of conduct that would place a reasonable person in fear for his or her safety or the safety of his or her immediate familyâ
- âEngaged in a course of conduct that seriously alarmed, annoyed, or harassed the employee and caused the employee substantial emotional distressâ
- âCan reasonably be construed to be carried out in the future at the employeeâs workplaceâ
All of these claims are demonstrably false and contradicted by evidence:
- No assault/battery/stalking - No physical contact in 2.5+ years since termination (May 31, 2023); no in-person interaction whatsoever
- No credible threat - All cited âthreatsâ are context-stripped protected whistleblower speech (Ted Kaczynski tweet about difficulty of whistleblowing, âconsequencesâ = legal RICO liability, âhitmanâ = self-protection discussion)
- âSubstantial emotional distressâ - Contradicted by Sashaâs normal Twitter activity same day after partial denial (12:21 PM âAmazing!!â at Julianâs programs, 12:30 PM launching new podcast, tweeting about startup valuations/â2026 planningâ)
- âFuture at workplaceâ - ABSURD - Claim that behavior âcan reasonably be construed to be carried out in the future at the employeeâs workplaceâ is nonsensical given:
- 2.5+ years since termination (May 31, 2023 - December 2025)
- Zero workplace contact in that entire period
- No attempt to contact workplace - All communication via Twitter/LinkedIn/email
- Geographic distance - Patrick in New York, Puzzle workplace in San Francisco
- 100-yard stay-away already granted - Additional protection already in place
- How does federal whistleblower documentation constitute future workplace threat?
The âfuture workplaceâ claim reveals the absurdity: Sasha is arguing that posting federal whistleblower documentation online can âreasonably be construedâ as future workplace violence. This exposes the filing for what it is - suppression of speech, not protection from threat.
Sashaâs sworn statement:
âRespondent has engaged in a pattern of increasingly threatening and obsessive behavior toward Sasha Orloff and current employees, partners, and investors of Puzzle Financial, Inc.â
Consciousness of guilt in this response:
- Never told about TRO - Question asks âHas the respondent been told that you were going to go to court to seek a TRO against him or her?â Answer: NO
- Only threatened law enforcement - Dasha/Puzzleâs only communication was âhad no choice but to call policeâ (after âenjoy last days of tech careerâ warning about RICO liability)
- C&Ds demanded takedown without substantive engagement - 2023 C&Ds told me to âtake everything downâ and âkeep stuff as evidence in case they need to go through it in the futureâ (consciousness of guilt - why keep evidence if claims are false?) but never refuted substance, never addressed criminal allegations, only demanded suppression
- Went straight to restraining order without TRO warning - Escalated to court without any prior notice of intent to seek TRO
- âIncreasingly threateningâ - Psychiatric language to manufacture instability narrative
- âObsessiveâ/âstalkingâ - Weaponizes federal whistleblower documentation as âobsessionâ; characterized as âstalkingâ when itâs actually:
- Documentation of someone refusing to acknowledge me except as âthis user Patrick Stoicaâ
- Pattern recognition of increasing guilt (compulsive posting, reactive behavior, mental decompensation)
- Federal whistleblower activity tracking subjectâs public behavior during investigation
- Yes, Iâve been âobsessiveâ - because the reality of his guilt keeps increasing and he refuses to engage with substance
- Framing thorough documentation as âstalkingâ is psychiatric weaponization of legitimate investigative journalism
- Physical description wrong - Listed as 180 pounds (actually ~165); demonstrates lack of recent direct contact/observation
Why Sasha never told me about seeking TRO:
- Surprise suppression tactic - Notify court before notifying respondent to get temporary orders without response
- Canât justify to subject - Would require explaining what behavior needs to stop (telling the truth)
- Any communication refutes âfearâ narrative - If genuinely scared, wouldnât engage at all
- Admitting intent undermines claim - Canât claim âcredible threatâ while also warning person youâre seeking restraint
- Suppression strategy requires surprise - Element of court authority used as weapon without warning
Addressing the âstalkingâ/âobsessiveâ characterization:
Yes, my documentation has been intensive and thorough. But this is not âstalkingâ - itâs federal whistleblower investigation because:
- Increasing evidence of guilt - The more I documented, the more evidence emerged (CFPB ban, photoshopped metrics, Wikipedia edits, compulsive posting, mental decompensation)
- Refusal to engage - Sasha only acknowledges me as âthis user patrick stoicaâ (dehumanizing), never addresses substance, only threatens suppression
- Public behavior documentation - All from public social media, public records, federal filings
- Pattern recognition - Tracking reactive behavior, consciousness of guilt indicators, coordination with Julian/network
- Federal investigation - 5 SEC complaints require thorough documentation of ongoing fraud patterns
- No physical contact - All documentation from remote observation of public activity, no stalking in any legal sense
Sasha frames thorough federal whistleblower documentation as âobsessive stalkingâ because he cannot engage with substance. Characterizing comprehensive evidence compilation as mental illness (âobsessiveâ) is psychiatric weaponization of legitimate investigative journalism.
The âobsessionâ is proportional to the evidence: The more guilt I documented, the more thorough the documentation became, because the pattern kept expanding (YC, ODF, investors, media complicity, 13-year fraud pattern). This is not obsession - this is appropriate investigative scope for criminal enterprise documentation.
Pattern of suppression without substantive engagement:
- May-August 2023: Documentation â C&D demanding âimmediate take down of all postingsâ
- November 2023: More documentation â Second C&D + police threats, again demanding takedown without and now evidence retention addressing substance
- November-December 2025: Federal complaints + resumed documentation â Restraining order (no prior notice of TRO, checked âNOâ)
Consistent pattern: Legal intimidation (C&Ds, police threats, restraining orders) without ever engaging with substance of criminal allegations. C&Ds demanded âtake everything downâ and âkeep as evidenceâ (why keep if false?) but never refuted claims. Only responses: suppression demands and threats of force, never substantive engagement with RICO/fraud/CFPB ban documentation.
Why C&Ds demanded I âkeep stuff as evidenceâ: Consciousness of guilt that claims might be true and theyâd need to review documentation later. If claims were false, why ask whistleblower to preserve evidence?
Detailed Analysis of Prior C&D Letters (Attached to Restraining Order as âEvidenceâ):
August 11, 2023 C&D (Lisa M. Bowman, Orrick LLP):
Sashaâs attorney demanded:
- âImmediate take down of all postings made by you on social mediaâ
- Threatened: âIf your conduct escalates, we may have no choice but to seek a workplace violence restraining/stayaway order, which will be a public proceeding and permit us to call the police and have you arrestedâ
What the August 2023 C&D NEVER did:
- Never refuted CFPB ban
- Never addressed LendUp Asset Sale fraud
- Never refuted âfraud and conspiracyâ allegations (explicitly mentioned them but didnât refute)
- Only demanded suppression with legal threats
November 11, 2025 C&D (Lisa M. Bowman, Orrick LLP):
Sashaâs attorney demanded:
- âRemove and permanently take down, within 48 hoursâ
- âEvidence Preservation Noticeâ (CONSCIOUSNESS OF GUILT): âAfter you remove your posts, emails, and other communications from public view as required above, you must keep a copy of everything you have posted, sent, or distributed. Do not delete, destroy, or alter any originals or copies of these materials. You should simply make them inaccessible to the public and third parties, but keep them saved in your files. These records may be needed for legal reasons. If you delete or destroy them, you could face legal penaltiesâ
What the November 2025 C&D NEVER did:
- Never refuted 5 SEC complaints (filed 11 days before)
- Never addressed CFPB permanent ban (documented federal record)
- Never refuted RICO allegations (mentioned as âcriminal or fraudulent conductâ but didnât refute)
- Never addressed Mission Lane cofounding fraud
- Only demanded suppression with legal/criminal threats
The consciousness of guilt in âkeep them saved in your files. These records may be needed for legal reasonsâ:
If my documentation was FALSE:
- Why tell me to preserve it?
- Why say âneeded for legal reasonsâ?
- Why not just sue for defamation immediately?
The only rational explanation: Sasha knows the documentation might be TRUE and useful for investigation/prosecution, so heâs instructing me to preserve evidence while making it inaccessible to public. This is consciousness of guilt that claims have merit.
The November 2025 C&D falsely claims I âacknowledged wrongdoing, apologizedâ and âpromised to âdisengageââ in August 2023 exchange:
What Lisa Bowman claims in November 2025 C&D:
âIn your August 2023 email exchange following the Companyâs prior ceaseâandâdesist letter, you acknowledged wrongdoing, apologized for your conduct, and promised to âdisengageâ and ânever write about this again.ââ
The actual August 2023 context Lisa Bowman deliberately omits:
August 11, 2023 - I received TWO C&D letters SIMULTANEOUSLY:
- Puzzle C&D from Lisa Bowman threatening restraining order and arrest
- Mission Lane C&D (separate entity, coordinated intimidation)
My actual August 14, 2023 email (COERCED under dual legal threats):
âi just wanted to let you know iâve received mission laneâs cease and desist as well. iâve deleted everything and will not write on this subject ever again. iâm seeking legal counsel only to help respond. i do not plan to pursue legal action against anyone. i know i continue exposing myself to risk without representation. iâve never worked with lawyers in my life. i never expected iâd be in this position. i feel foolish and frozen and disappointed in myself.â
What this email reveals:
- Coerced compliance - âi feel foolish and frozenâ (emotional state under duress)
- No legal representation - âiâve never worked with lawyers in my lifeâ
- TWO simultaneous C&Ds - Coordinated legal intimidation from Puzzle + Mission Lane
- Threat of arrest - August 11 C&D: âpermit us to call the police and have you arrestedâ
Even in the âapology,â I NEVER retracted the substance:
August 11, 2023 emails (same thread):
âi merely acted in response to sashaâs retaliation. the gravity of my behavior is less than what heâs done over the past 10 years. puzzle has engaged in plenty of unlawful behavior already.â
âi would have liked to work for a company whose founders didnât misrepresent their past. itâs a disservice to continue lying to current employees and defraud investors. i would have liked to work for people who didnât engage in practices like mobbing out, emotional abuse, and covered up terminations with non-disparagement clauses. puzzle is an insanely corrupt workplace.â
âdo you understand why all the workplace-induced paranoia and sashaâs dodgy behavior around mission lane led me into conspiratorial thinking? the lendup story is incredibly complicated for seemingly no good reason⌠if he couldnât admit to a golden parachute, i worried it went even deeper.â
âthis is a dangerous way to run a company. thatâs all iâm trying to say. puzzleâs leadership and board shouldnât think about scaling and yachts until theyâve established a healthy, transparent environment without all this hubris.â
What I actually âapologizedâ for:
- âExhibiting this behaviorâ (posting publicly) - NOT for the substance being false
- âHurting leadership, employees, puzzleâ - NOT for making false claims
- Maintained throughout: Sasha misrepresented career, LendUp had severe problems, Puzzle exhibits same dangerous patterns
Lisa Bowmanâs consciousness of guilt in citing coerced âpromiseâ:
- Knows it was coerced - I received two C&Ds same day, had no lawyer, felt âfrozen,â was threatened with arrest
- Omits I maintained substance was true - Even while âapologizing,â I stated âpuzzle has engaged in plenty of unlawful behaviorâ
- Ignores I was responding to retaliation - âi merely acted in response to sashaâs retaliationâ
- Violates legal ethics - Citing coerced compliance from unrepresented person under dual legal threats as âacknowledgment of wrongdoingâ
Lisa Bowman is doubling down on coercion: In November 2025, she cites a coerced âpromiseâ extracted under threat of arrest from someone with no legal representation who explicitly stated they were responding to retaliation and never retracted substance. This is why sheâs facing State Bar complaint (Case #25-O-30894) - using coerced statements from unrepresented parties as evidence of âwrongdoingâ when context proves opposite.
The âpromise to disengageâ was made under duress with TWO simultaneous C&D threats and is legally unenforceable. The substance was NEVER retracted - I maintained Puzzle engaged in unlawful behavior, Sasha misrepresented his career, and it was a dangerous workplace. Lisa Bowman knows this and deliberately mischaracterizes coerced compliance as voluntary admission.
The irony: Sasha demands I preserve evidence while heâs been DELETING evidence:
- Equity deleted from portal - My equity disappeared without documentation, no paper trail (after attempted exercise post-C&D August 2023)
- December 14, 2025 selective comment deletion - Deleted evidence-based callouts about federal violations while keeping âyou disgust me 24/7â to manufacture âunhinged whistleblowerâ narrative for restraining order
- LinkedIn comment curation - Strategic deletion of comments containing specific legal violations while preparing restraining order filing
- Pattern of evidence destruction - While demanding I preserve documentation, Sasha systematically destroys evidence against himself
The November 2025 C&D explicitly warns about obstruction:
- âIf you delete or destroy them, you could face legal penaltiesâ
- Yet Sasha deleted equity without consent or documentation (evidence destruction)
- Yet Sasha curated LinkedIn comments to manufacture narrative (evidence manipulation)
- Yet Sasha deleted comments while filing restraining order based on context-stripped versions (obstruction while warning me about obstruction)
Classic projection: Accuse the whistleblower of potential evidence destruction while actively destroying evidence yourself. Demand preservation while systematically deleting. This is consciousness of guilt that Sasha knows evidence destruction is problematic - so he projects it onto the whistleblower while committing the actual obstruction.
Even more ironic: The C&D warns me about obstruction (âlegal penaltiesâ for destroying evidence) while Sasha is actively obstructing by deleting equity records, curating social media to manufacture false narrative, and destroying documentation that would prove termination vs. resignation.
The absurdity of including prior C&Ds as âevidenceâ in restraining order:
Sasha attached prior cease and desist letters (August 2023, November 2023) as exhibits to support restraining order. This backfires spectacularly:
- C&Ds prove pattern of suppression without substance - Demanded âtake everything downâ but never refuted claims
- C&Ds prove consciousness of guilt - Asked to preserve evidence âin case they need to go through itâ (why keep if false?)
- C&Ds prove no substantive engagement - Only legal threats, never addressed RICO/fraud/CFPB documentation
- C&Ds prove escalating suppression pattern - Aug 2023 C&D â Nov 2023 C&D + police threats â Dec 2025 restraining order
- Including C&Ds as âevidenceâ admits prior legal intimidation - Documents pattern of using legal process to suppress rather than refute
By including the C&Ds in his restraining order filing, Sasha inadvertently documents his own pattern of legal harassment and consciousness of guilt. The C&Ds prove heâs been trying to suppress documentation for 2+ years without ever refuting substance - exactly what the restraining order is: another suppression attempt.
If the C&Ds demonstrate legitimate concerns, why didnât they refute claims? Why only demand takedown? Why ask me to keep evidence? The C&Ds are consciousness of guilt exhibits, not evidence of threats.
Timeline:
- December 13, 2025: Initial restraining order stamp (started preparing)
- December 15, 2025: Sasha signs declaration under penalty of perjury
- December 16, 2025: Formal filing with court
- December 18, 2025: Judgeâs ruling (partly denied)
Judgeâs Ruling (December 18, 2025):
Box (3) checked: âPartly GRANTED and partly DENIED until the court hearing. (Specify reasons for denial in b. below.)â
Explicit finding: âFACTS ALLEGED DO NOT SUPPORT ALL THE ORDERS REQUESTEDâ
Detailed Breakdown of What Was Granted vs. Denied:
Section (5) Personal Conduct Orders: GRANTED AS FOLLOWS
- â Harass, molest, strike, assault, batter, abuse, destroy property, disturb peace
- â Commit acts of violence or make threats of violence
- â Follow or stalk during work hours or to/from place of work
- â Contact person directly or indirectly (in person, phone, writing, public/private mail, email, fax, electronic means)
- â Enter the workplace
- â Take action to obtain personâs address or locations
- â OTHER (specify) - Handwritten addition: âRespondent shall not post on social media and/or tag and/or reference Puzzle, Puzzle employees, and Jennifer Orloffâ
Section (6) Stay-Away Order: GRANTED AS FOLLOWS
- â Must stay at least 100 yards away from:
- Each protected person listed
- For each protected person: workplace, home, childrenâs school, vehicle
Note on reasonableness: Form asks âIf the court orders the respondent to stay away from all the places listed above, will he or she still be able to get to his or her home, school, or job?â - YES checked (acknowledges stay-away orders donât interfere with respondentâs life)
Section (7) No Firearms: Standard orders
- Must sell or store firearms/parts/ammunition within 24 hours
- File receipt within 48 hours
Section (8) No Body Armor: Standard order
- Cannot own, possess, or buy body armor
Section (9) Other Orders: DENIED UNTIL THE HEARING
- Sasha requested: âand staying 300ft [from] industry events attended by Puzzleâ
- Judge DENIED this request - Did not grant additional 300-yard stay-away from industry events beyond the standard workplace/personal location restrictions
- Significance: Judge recognized this as overreach - trying to ban federal whistleblower from entire industry conferences/events if Puzzle attends
Standard language: âNo fee to notifyâ - âthe order is based on a credible threat of violence or stalkingâ
Section (10) Mandatory Entry: CARPOS
- Checked: Clerk will transmit order to law enforcement agency to be entered into CARPOS
Analysis of Judgeâs Ruling:
-
Social media restriction added - Handwritten addition: âRespondent shall not post on social media and/or tag and/or reference Puzzle, Puzzle employees, and Jennifer Orloffâ
-
Industry events restriction DENIED - Sasha requested 300-yard stay-away from âindustry events attended by Puzzleâ - judge DENIED this request
-
Physical description - Listed as 180 pounds; demonstrates 2.5+ years since physical proximity, filing based on online activity
-
No prior notification - Checked âNOâ on âHas respondent been told you were going to go to court to seek TROâ
-
Judgeâs explicit finding - âFACTS ALLEGED DO NOT SUPPORT ALL THE ORDERS REQUESTEDâ
-
Minimal restrictions granted - Judge granted standard temporary restrictions, denied broader requests
Document Analysis:
Restraining order based on declaration containing:
- Paragraph 3 false statement (âresignedâ vs. companyâs âTERMINATIONâ documents)
- Context-stripped exhibits (protected speech mischaracterized)
- Judgeâs finding: âFACTS ALLEGED DO NOT SUPPORT ALL THE ORDERS REQUESTEDâ
Federal whistleblower activity protected under California Labor Code § 1102.5 and First Amendment.
Current Legal Status
Restraining Order:
- Filed December 16, 2025 by PUZZLE FINANCIAL, INC.
- Partly denied December 18, 2025
- Judge found: âFACTS ALLEGED DO NOT SUPPORT ALL THE ORDERS REQUESTEDâ
- Hearing scheduled January 8, 2026
- Legal representation retained
Federal Whistleblower Activity Continues:
- 5 SEC complaints remain active (Primary: #17628-500-136-484)
- State Bar complaint #25-O-30894 (against Lisa M. Bowman)
- Board of Accountancy complaint #A-2026-1047 (against Jason Mitchell)
- Ongoing fraud documentation protected under California Labor Code § 1102.5 and federal whistleblower statutes
WHY IâM ACTUALLY DOING THIS - CLARIFICATION FOR COUNSEL
To attorneys analyzing this case: This is NOT an employment dispute.
Many lawyers focus on wrongful termination and equity theft angles and donât feel confident because those claims have shorter statutes of limitations, jurisdictional complexities, and lower damages. Thatâs not what this is about.
My actual motivation for whistleblowing:
Sasha Orloff has operated a 13-year fraud operation across three companies affecting 140,000+ victims:
- LendUp (2012-2020) - CFPB permanent ban for systematic consumer fraud, $40M restitution, 140K+ victims
- Mission Lane (2018-present) - Resume fraud claiming âcofounderâ when corporate filings prove advisor-only role, securities fraud
- Puzzle Financial (2020-present) - Same CEO, same enablers (YC, Kapor, a16z/ODF), operating with customer financial data despite CFPB ban
This is about corporate fraud and public interest, not personal grievance.
The wrongful termination, equity theft, and retaliation are EVIDENCE of the pattern:
- Systematic employee exploitation - âGood leaverâ equity structure enabling theft by design (sole discretion, 3-month expiration, no objective criteria)
- Retaliation playbook - C&Ds, police threats, restraining orders to suppress anyone who documents fraud
- Gaslighting infrastructure - 2.5 years manufacturing âresignedâ narrative while company documents say âTERMINATIONâ
- Consciousness of guilt - Wrong legal response (suppress rather than refute) proves underlying fraud claims are true
What I actually care about:
- Public record - 5 SEC complaints, State Bar complaint, Board of Accountancy complaint establishing federal documentation
- Network accountability - YC, Kapor, a16z/ODF, General Catalyst enabled this across 13 years and 140K+ victims
- Consumer protection - CFPB-banned CEO operating accounting software with customer financial data
- Pattern exposure - LendUp asset sale fraud ($4.4M golden parachutes, $0 to shareholders) repeated at Puzzle
I donât care about recovering my equity. The equity theft is interesting as evidence of how Sasha treats employees and as proof of consciousness of guilt (why steal equity if fraud claims are false?), but itâs not the motivation.
Iâm not pursuing this because Iâm mad about being fired. The wrongful termination demonstrates retaliation pattern (fired for questioning OpenAI partnership, proving I was right to question leadership), but itâs not the goal.
The goal: Corporate fraudCleanShot 2025-12-24 at [email protected] documentation, federal record, network accountability, consumer protection.
The employment issues are proof-of-pattern, not the case itself. This is securities fraud, consumer fraud, RICO, and systematic enablement by venture networks across 13 years.
Equity Structure as Pattern Evidence:
The âgood leaverâ provision in my equity grant demonstrates systematic exploitation by design:
âIf your Service terminates for any reason other than for Cause, death, Disability, or the Board does not make an affirmative determination, in its sole discretion, that you are a âgood leaverâ from the Company within three (3) months after termination of your Service, the vested portion of your Option will expireâŚâ
Built-in theft mechanism:
- Board has sole discretion with zero objective criteria
- Negative default - If they donât affirmatively declare you âgood,â equity expires in 3 months
- Strategic termination - Fire you, stay silent, equity disappears, no recourse
- Applies to VESTED equity - Not just unvested shares, but equity you already earned
This isnât unique to me. This is how they operate. The equity theft is evidence of corrupt workplace culture, not my motivation for documenting 13 years of consumer fraud.
Sashaâs âstandard separation agreementâ language proves this: By calling these predatory terms âstandardâ in his sworn declaration, he admitted this is their default practice. Not an exception, not unique to my caseâthis is how Puzzle Financial systematically exploits employees. The word âstandardâ was meant to sound innocuous but actually reveals normalized predatory practices: equity theft by design, fraud claim waivers, wrongful discharge releases, whistleblower suppression clauses. This is startup culture rot documented in sworn testimony.
SASHAâS DECLARATION = DEFAMATION BLUEPRINT + EMPLOYEE GASLIGHTING PLAYBOOK
By filing this sworn declaration, Sasha Orloff has done something spectacularly stupid:
He laid out his entire internal narrative in a public court document under penalty of perjury, creating a perfect foundation for defamation claims.
What this declaration reveals:
- The exact lies heâs been telling employees internally - This is the gaslighting playbook heâs been using to isolate me and control the narrative within Puzzle
- Provably false statements under oath - Each false claim is now sworn testimony, easily disproven with his own documents
- Publication of defamatory statements - Court filings are public records; he published these lies widely
- Malice demonstrated - He contradicts himself within the same paragraph (separated/resigned), proving he knew the statements were false
- Damages established - Claims Iâm violent, unstable, drug-abusing, threatening, stalking - all reputation-destroying
- Pattern of defamation documented - Shows heâs been maintaining this false narrative for 2.5 years (2023 voicemail, 4 C&D letters, now court filing)
Why this is catastrophic for Sasha:
Elements of defamation (California):
- â False statement of fact - âResignedâ when he fired me (provable via Separation Agreement, HR Pals termination letter, 6 company documents)
- â Publication to third party - Public court filing; statements to employees (âall current Puzzle employeesâ listed as protected persons suggests he told them the same narrative)
- â Fault (malice) - He contradicts himself within same paragraph, proving knowledge of falsity
- â Injury to reputation - Claims Iâm violent, threatening, stalking, drug-abusing, mentally unstable, unemployable
- â Defamation per se - Accusations that I committed crimes (stalking, harassment, threats) and am unfit for my profession
Defamation per se categories (no need to prove damages):
- â Imputation of criminal activity (stalking, harassment, threats)
- â Statements affecting professional fitness (unstable, erratic, unemployable)
- â Statements about serious mental illness (weaponizing my mental health transparency)
What Sasha revealed about his employee gaslighting:
By putting this narrative in writing under oath, heâs shown exactly what heâs been telling Puzzle employees about me:
- âPatrick resignedâ (when he fired me) - Gaslighting about how my employment ended
- âPatrick is threatening and stalkingâ (when Iâm documenting fraud to federal agencies) - Reframing whistleblower activity as danger
- âPatrick is mentally unstableâ (when Iâm transparently documenting retaliation harm) - Weaponizing mental health transparency
- âPatrick is unemployableâ (when his retaliation destroyed my career) - Using damage he caused as proof Iâm defective
- âI made the heroic decision to protect employeesâ (when heâs retaliating against federal whistleblower) - Victim performance
This is the internal narrative heâs been using to:
- Maintain employee loyalty despite fraud documentation
- Prevent employees from questioning his behavior
- Justify his retaliation as âprotectionâ
- Isolate me from any workplace support
- Manufacture consent for using company resources to suppress whistleblower
By filing it under oath in court, he:
- Made it permanent public record
- Subjected it to cross-examination
- Created discoverable evidence of his gaslighting campaign
- Proved malice (contradicted himself showing knowledge of falsity)
- Gave me a blueprint for defamation claims
Anti-SLAPP wonât protect him from defamation counterclaims:
Californiaâs anti-SLAPP statute protects my speech (federal whistleblower documentation). It does NOT protect his speech (false statements in legal filings about me). If he claims I defamed him, I can anti-SLAPP and he pays my fees. If I claim he defamed me, his false statements arenât protected activity.
Strategic disaster:
Sasha could have:
- Kept the gaslighting verbal/internal (no evidence)
- Addressed the fraud allegations substantively (if he could)
- Filed for defamation (if my claims were false - but theyâre not, so he canât)
Instead he:
- Put all his lies in writing under oath
- Published them as public court record
- Contradicted himself proving malice
- Created perfect defamation case against himself
- Revealed his entire employee gaslighting playbook
This declaration is evidence of:
- What he told employees to isolate me
- How heâs maintained false narrative for 2.5 years
- His consciousness of guilt (contradictions prove he knows truth)
- His pattern of defamation (repeated false statements across time)
- His abuse of legal process (using court to publish defamatory statements)
He literally handed me the defamation case I didnât even prioritize.
Sashaâs Claims in Declaration (Filed Under Penalty of Perjury)
Declaration of Sasha Orloff in Support of Puzzle Financial Inc.âs Petition for Workplace Violence Restraining Order:
Sasha filed a sworn declaration making the following claims (with reality-check commentary):
1. Background and Separation Claims:
âPatrick Daniel Stoica is a former employee of Puzzle who was separated from the Company on or around May 31, 2023. During the end of his employment with Puzzle, Patrick began acting erratically and posting about his drug use. As a result of this disruptive behavior, Patrick was offered paid time off, but he ultimately resigned from the company.â
SASHA CONTRADICTS HIMSELF WITHIN THE SAME PARAGRAPH (Evidence-189)
Paragraph 3 of Sashaâs declaration: Line 11 says âseparated fromâ the Company, Line 14 says âultimately resignedâ - contradictory statements within same paragraph
Paragraph 3, Lines 11-14 (verbatim from Sashaâs declaration):
âPatrick Daniel Stoica is a former employee of Puzzle who was separated from the Company on or around May 31, 2023. During the end of his employment with Puzzle, Patrick began acting erratically and posting about his drug use. As a result of this disruptive behavior, Patrick was offered paid time off, but he ultimately resigned from the company. Patrick declined Puzzleâs standard separation agreement, which he has since characterized as âRico-levelâ release in his recent LinkedIn posts about the matter.â
SASHA CONTRADICTS HIMSELF IN THREE SENTENCES:
- Line 11: âwas separated from the Companyâ (passive - company action)
- Line 14: âhe ultimately resignedâ (active - employee action)
- Line 14: âPatrick declined Puzzleâs standard separation agreementâ (no signed release)
âSeparated fromâ = passive, neutral, could indicate termination (company action)
âResignedâ = active, voluntary (employee action)
Sasha canât keep his perjury consistent for THREE SENTENCES.
This is textbook consciousness of guilt. When lying under oath, the brain slips between the truth (separated/terminated) and the manufactured narrative (resigned) because it knows the real version.
If I actually resigned:
- Why say âseparated fromâ first?
- Why not just say âresigned on May 31, 2023â?
- Why hedge with âon or aroundâ when he personally authorized the exact date?
- Why does the Separation Agreement he signed as CEO say âTERMINATIONâ throughout?
The truth keeps leaking through the lie.
What actually happened (per companyâs own documents):
- HR Pals Letter of Termination (May 31, 2023): âThis letter is to inform you that your employment with Puzzle Financial is terminated effective May 31, 2023â - uses word âterminatedâ twice
- Offered Separation Agreement (I declined to sign): Draft referenced âTERMINATION of that employment relationship,â included severance ($7,115.38), required waiving âwrongful dischargeâ claims, demanded equity forfeiture - I refused to sign this
- Termination Certificate (explicitly titled)
- NY State Record of Employment (form 05/31/2023)
- Insurance Termination Notice (âNo Longer Employedâ)
- HR Pals exit email: Only source of âresignationâ language - contradicted by actual legal documents they reference
Six official company documents say TERMINATION.
Zero documents say RESIGNATION.
I signed NOTHING on the way out. When I saw contradictory messaging (some emails said âresignation,â legal docs said âterminationâ), I refused to sign any release. Agreement gave me 6 business days to consider, but company canceled my access early when I called bullshit (consciousness of guilt). Company deleted my equity anyway when I tried to exercise it after their first C&D (August 2023) - theft without signed agreement.
SASHA ADMITS I âDECLINEDâ THE SEPARATION AGREEMENT - THIS DESTROYS THEIR ENTIRE LEGAL POSITION:
Sasha swears under oath: âPatrick declined Puzzleâs standard separation agreement.â
This admission is catastrophic for Puzzle because:
- I never signed a release = Never waived wrongful termination claims
- I never signed equity forfeiture = Company had no legal right to delete my equity
- They deleted it anyway = Theft/conversion of property without signed agreement
- No signed agreement = no consideration = no release = All claims still fully viable
What actually happened:
- May 31, 2023: HR Pals sent termination letter using word âterminatedâ twice
- I received Separation Agreement template via DocuSign giving me 6 business days to consider signing
- I received contradictory communications: some said âresignation,â legal docs said âterminationâ
- I saw this contradiction and refused to sign anything
- Company canceled DocuSign access early when I called bullshit on the contradiction (consciousness of guilt)
- I signed nothing on the way out - never returned executed copy, template remains blank
- Company deleted my equity anyway when I tried to exercise it after their first C&D (August 2023) - no notice, no paper trail, no signed agreement (theft)
Why âdeclined separation agreementâ proves termination:
- Resignations donât require separation agreements - employees who quit just leave
- Only terminations need releases - company needs terminated employee to waive wrongful discharge claims
- If I âresigned voluntarily,â why offer separation agreement at all? - no legal exposure to protect against
- Sashaâs claim: I quit (resigned) but company still offered termination release - makes no sense unless I was terminated
The legal impossibility Sasha created:
- Claims I âresignedâ (voluntary employee action)
- But admits company offered âstandard separation agreementâ (termination document with release)
- And admits I âdeclinedâ it (no signed release, no waiver of claims)
- Yet company deleted equity anyway (theft without legal basis)
If I voluntarily resigned:
- No separation agreement needed
- No release needed
- I keep vested equity automatically
- Company has no reason to delete equity
If I was terminated:
- Separation agreement offered to get release of wrongful discharge claims
- I declined to sign (refused to waive my rights)
- Company took equity anyway without signed agreement
- This is theft/conversion of property
Sasha accidentally admitted:
- Company knew termination was legally questionable (why else offer release?)
- I refused to waive my rights (declined agreement)
- Company took equity without legal basis (no signed forfeiture)
- They stole my equity after I refused to sign away my claims
Yet Sasha swears under penalty of perjury on behalf of PUZZLE FINANCIAL, INC. that I âresignedâ - while accidentally revealing the truth (âseparated fromâ) in the same paragraph before catching himself and restating the lie (âresignedâ).
This internal contradiction proves:
- Sasha knows heâs lying - The truth slipped out before he remembered the narrative
- This isnât a simple error - Heâs been manufacturing this âresignedâ narrative for 2.5 years (July 2023 voicemail, 4 C&D letters, now sworn declaration)
- The companyâs own documents prove otherwise - Which is why theyâre conspicuously OMITTED from his exhibits
- Consciousness of guilt - When committing perjury, the brain reveals the truth before reasserting the lie
Sasha spent 2.5 years:
- Surveilling my social media (exhibits from 2023-2025)
- Organizing screenshots into âPatrick Stoica - SEO Hijacking Threats.pngâ
- Preparing exhibits A through M
- Consulting with Orrick attorney Lisa Bowman
- Drafting declaration under penalty of perjury
And he STILL couldnât keep the lie straight within one paragraph.
THIS IS THE SAME PATTERN AS THE âBLOGâ vs. âMANIFESTOâ INCONSISTENCY:
Just like Sasha switches between calling my documentation a âblogâ (paragraph 17) and a âmanifestoâ (paragraph 11) within the same declaration - using whichever characterization serves his narrative at that moment - he switches between âseparated fromâ and âresignedâ within the same paragraph.
The pattern across the entire declaration:
- Paragraph 3: âSeparated fromâ (line 11) â âresignedâ (line 14) â 3 sentences apart
- Paragraph 11 â 17: âManifestoâ â âblogâ â 3 paragraphs apart
Why this matters:
Someone telling the truth maintains one consistent story. Someone lying maintains multiple contradictory stories and gets caught switching between them:
- Documentation = âblogâ OR âmanifestoâ (whichever makes me look worse at that moment)
- Termination = âseparated fromâ OR âresignedâ (truth slips out before he catches himself)
- Mission Lane = âadvisorâ OR âfounderâ (whichever serves his credibility)
- CFPB = âenforcement actionâ OR permanent ban (whichever hides severity)
This is Sashaâs entire operating system. He canât maintain narrative consistency because heâs constantly manipulating based on audience and context. Eventually the brain reveals the contradictions - sometimes within paragraphs, sometimes within sentences.
This is textbook consciousness of guilt. See full analysis of blog/manifesto manipulation tactic.
âPATRICK DANIEL STOICAâ - WHY THE SUDDEN FORMALIZATION?
Sasha opens the declaration by using my full formal name TWICE in rapid succession:
Paragraph 2 (lines 7-8):
âI am bringing this Petition for a Workplace Violence Restraining Order against Patrick Daniel Stoica because he has been stalking and harassing meâŚâ
Paragraph 3 (lines 11-12):
âPatrick Daniel Stoica is a former employee of Puzzle who was separated from the Company on or around May 31, 2023âŚâ
This never happened in ANY previous communication over 2.5 years:
- August 11, 2023 C&D from Lisa Bowman: âMr. Stoicaâ / âPatrick Stoicaâ
- August 14, 2023 Mission Lane C&D: âPatrick Stoicaâ
- November 2023 C&D: âPatrick Stoicaâ
- July 26, 2023 voicemail: âHey Patrick, uh, this is Sasha Orloffâ
- All employment documents: âPatrick Stoicaâ
- While we worked together: First name basis
- Separation Agreement: âPatrick Stoicaâ
Suddenly in the restraining order:
- Filing cover: âPATRICK DANIEL STOICAâ (all caps)
- Paragraph 2: âPatrick Daniel Stoicaâ (first formal mention)
- Paragraph 3: âPatrick Daniel Stoicaâ (repeats formal name immediately)
- Throughout declaration: Alternates between âPatrick Daniel Stoicaâ and just âPatrickâ (but never âPatrick Stoicaâ like previous documents)
Why use the full formal name TWICE in the opening paragraphs?
Consciousness of guilt through formalization:
-
Establishes legal distance from the start - Opens by framing this as âPATRICK DANIEL STOICAâ (stranger, threat) not âPatrickâ (person he worked with, terminated, gaslit for 2.5 years)
-
Repetition creates dehumanization - Using full formal name twice in 5 lines psychologically distances Sasha from the reality: this is retaliation against a former employee
-
Legal formalization signals - Full middle name = serious threat, official court matter, not interpersonal dispute with former employee
-
Psychological preparation for perjury - Easier to lie about âPatrick Daniel Stoicaâ (formal stranger) than âPatrickâ (person who worked for you, who you terminated, who youâve been gaslighting)
-
Creates courtroom theater - âPatrick Daniel Stoicaâ sounds more threatening than âPatrick Stoicaâ or âPatrickâ - judge sees formal name and thinks âserious threatâ not âemployment disputeâ
The irony: Sasha doesnât use HIS full formal name
The filing is by:
- âSasha Orloffâ (declaration signature)
- âPuzzle Financial, Inc.â (petitioner)
NOT:
- âSASHA PETER ORLOFFâ (his full legal name)
Why the asymmetry?
- Sasha Orloff = friendly, accessible CEO, victim, person deserving protection
- PATRICK DANIEL STOICA = formalized, distanced threat, dangerous outsider, imminent danger
This asymmetry is intentional narrative framing:
When youâre about to commit perjury under oath (claiming someone âresignedâ when you terminated them, characterizing protected whistleblower speech as âthreats,â manufacturing fear from federal complaint documentation), you need psychological and legal distance.
Pattern throughout declaration:
- Opening (paragraphs 2-3): âPatrick Daniel Stoicaâ (formal, distanced, establishes threat framing)
- Middle sections: Alternates to just âPatrickâ when describing posts/tweets (creates false familiarity to claim âI know him, heâs dangerousâ)
- Never uses: âPatrick Stoicaâ (the actual name in all previous documents and communications)
What âPatrick Daniel Stoicaâ really means:
âPatrick Daniel Stoicaâ is not the Patrick Sasha worked with every day. âPatrick Daniel Stoicaâ is not the Patrick Sasha terminated on May 31, 2023. âPatrick Daniel Stoicaâ is not the Patrick Sasha has been gaslighting about âresigningâ for 2.5 years.
âPatrick Daniel Stoicaâ is a manufactured legal construct - a dangerous stranger who poses an imminent threat. This formalization creates the psychological distance Sasha needs to:
- Swear under penalty of perjury that I âresignedâ (paragraph 3)
- Characterize protected federal whistleblower documentation as âstalking and harassingâ (paragraph 2)
- Strip context from every exhibit to manufacture threats
- Present 2.5 years of surveillance as evidence of danger, not consciousness of guilt
If this was really about safety from a genuinely dangerous person:
- Formalization would have started with the first C&D in August 2023 (it didnât)
- Mission Lane C&D would have used âPatrick Daniel Stoicaâ in August 14, 2023 (it didnât)
- July 26, 2023 voicemail would have been formal (âThis is Sasha Orloff calling for Patrick Daniel Stoicaâ) instead of âHey Patrickâ (it wasnât)
- Every communication for 2.5 years would have maintained formal distance (none did)
The sudden formalization started when Sasha needed to manufacture legal distance for a perjurious court filing on behalf of PUZZLE FINANCIAL, INC.
This is consciousness of guilt through formalization - creating narrative and psychological distance from the reality of wrongful termination, 2.5 years of gaslighting, and now corporate perjury under oath.
âON OR AROUND MAY 31, 2023â - WHY HEDGE THE EXACT DATE YOU KNOW?
Sasha writes âon or around May 31, 2023â when the EXACT DATE IS MAY 31, 2023. This is documented in:
- Separation Agreement: May 31, 2023
- HR Pals Letter of Termination: âyour employment with Puzzle Financial is terminated effective May 31, 2023â
- NY State Record of Employment: 05/31/2023
- Insurance Termination Notice: Coverage ended May 31, 2023
- His own company records: Last day of employment May 31, 2023
Why write âon or aroundâ when you know the precise date?
This is deliberate hedging language - creating wiggle room even for basic facts he knows are documented. Consciousness of guilt: If youâre about to commit perjury about what happened on that date (claiming âresignedâ when it was âTERMINATIONâ), you hedge the date itself to create ambiguity.
Sasha is hedging a DATE HE PERSONALLY AUTHORIZED. He signed the Separation Agreement. He was CEO when HR Pals sent the termination letter. He knows the exact date because he made the decision to terminate me on that date.
âOn or aroundâ is lawyer language for âIâm not 100% certain,â but Sasha is 100% certain - he was there, he made the decision, he signed the paperwork. This hedging reveals consciousness that something about this narrative is going to be challenged.
Reality: Documented toxic workplace environment, CTO harassment, strategic equity manipulation, and systematic fraud.
âDrug useâ refers to LinkedIn post before termination (therapist email establishes May 31, 2023 timeline) about disillusionment with tech industry and intention to focus on mental health and plant medicine:
LinkedIn Post (May 28, 2023, 3 days before termination):
âAfter roughly 10 years of experience in the tech industry, I find myself reaching a point of derealization and disillusionment. My heart tells me this is probably the case for many and Iâd rather risk my career and live earnestly in hopes of finding like-minded connections or inspiring others to look deeper within.
I write this knowing there are hardships beyond my reckoning. I know what my parents went through to get here and am grateful theyâre able to extend generosity to their children and strangers, as opposed to the general American mentality of âI suffered and you should too.â (The topic of grit and resourcefulness is another subject.)
I, like many other tech workers, graduated with rose-tinted glasses hoping to make a positive impact on the world. We imagine this specific sliver of skills has far-reaching effects to connect people, share knowledge, and solve âreal-worldâ problems.
Eventually you discover digital spaces carry all the same people and organizational problems as just about any other workplace or social hierarchy. Whatâs particularly unique is the grandiose delusions, in-line with capitalist interests but fueled by seemingly fake sums of money, a hyperfixation of metrics, and opaque outcomes.
Eventually you convince everyone to be an entrepreneur and build middlemen-on-middlemen until you get 100 redundant solutions to the same problems. Yet all of these founders, based on their ego or their previous luck, think theyâre destined to be the next big success stories. They somehow deserve to retire early and hoard that extracted wealth for generations to come into a likely bleak and unknown future.
This leads to an explosion of toxic ego-driven workplaces that, frankly, Iâm not sure enough people can detect. Iâve met countless people who thought they were the only ones questioning their surroundings and felt too unsafe to speak up; they were relieved to have anyone to vent to. I know Iâve been in this position countless times. Youâre told this is just how it is on the path to success.
You still get stressed to the point of physical and mental anguish. You become someone youâre unproud of, but the circumstances shaped you in a way where you just have to coast along, check out of work and life, and hope it will all be worth it.
Then you will burn out and struggle to find your way back into maintaining the same socioeconomic status that has afforded you to consume away the pain and existential dread. Do this enough times and you wonât be able to trust people again. You realize nearly every tech company is different flavors of the same thing, with plenty of skeletons in the closet once you get past the first day on the job.
I donât know how to fix any of it or how to put these skills to good use anymore. I know I canât keep living my life like this, and I write this knowing itâs only one small example of a depleted individual.
I want to focus on mental health and plant medicine going forward. This is who I am. đđżđâ
Additional context Sasha strips:
- Transparent mental health discussion - Post describes burnout from toxic workplaces, not substance abuse
- âPlant medicineâ = legitimate therapeutic interest (psilocybin/psychedelic therapy for mental health)
- Posted BEFORE termination - This was honest reflection on industry toxicity, not post-termination behavior
- Describes Puzzleâs workplace - âToxic ego-driven workplaces,â founders who âthink theyâre destined to be the next big success,â âfelt too unsafe to speak upâ
- Had spoken to Josh Scotland about DMT experiences - Transparent discussions about therapeutic psychedelic exploration
- Posted once on whistleblower Twitter in 2023 about drug usage, always knowing Sasha would weaponize mental health transparency and therapeutic plant medicine interest against me
Sasha weaponizes honest mental health discussion and therapeutic interest as âdrug useâ to manufacture instability narrative.
Was wrongfully terminated, did not resign. Offered paid time off as pretext for termination.
Sashaâs own July 26, 2023 voicemail contradicts the âresignedâ claim:
Watch: Sasha Orloffâs July 26, 2023 Voicemail to Terminated Employee
Context: Why Sasha left this voicemail (timing reveals consciousness of guilt)
This voicemail came in direct response to two exposures:
-
Internal evidence leaked - In June-July 2023, an employee sent me internal documents:
- Sashaâs internal Slack message about my card cancellation
- Radha Shenoyâs termination email
- When I used these in my public documentation, internal contacts immediately withdrew
- Fear strategy was working - employees realized anything they shared could become evidence
-
Public narrative failure - I was constantly posting on social media about being TERMINATED while Sasha kept trying to claim I âresignedâ
- His internal narrative control was being publicly contradicted
- Employees were seeing the discrepancy
- He needed to gaslight me directly to try to reinforce the false narrative
This voicemail is damage control and direct gaslighting.
I remember being so disgusted hearing this voicemail I cried. He was gaslighting me in real-time, trying to rewrite what had just happened weeks earlier. The nervous, stuttering delivery revealed he knew he was lying.
In this voicemail (nearly 2 months after alleged âresignationâ), Sasha:
- Falsely restates I âresignedâ (direct gaslighting)
- Offers âtransition costsâ (severance by another name - you donât offer severance to someone who voluntarily resigned)
- Frames problem as lack of âjob fitâ
- Acknowledges constant surveillance of my social media
- Nervous, stuttering delivery reveals consciousness of guilt
If I had actually resigned voluntarily on May 31, 2023, why would Sasha:
- Still be calling 2 months later to offer financial assistance?
- Offer âtransition costsâ (which is severance)?
- Be monitoring my social media documenting termination?
- Need to gaslight me by restating the false âresignationâ narrative?
- Sound nervous and guilty throughout the entire call?
This voicemail is evidence of:
- Termination, not resignation
- Consciousness of guilt (damage control after internal evidence leaked)
- Active gaslighting to reinforce false narrative
- Surveillance of whistleblowerâs social media activity
- Fear that internal narrative control was failing
âPatrick declined Puzzleâs standard separation agreement, which he has since characterized as âRico-levelâ release in his recent LinkedIn posts about the matter.â
Reality: Coercive release agreement with broad waivers, offered at termination (May 31, 2023). Characterization as âRICO-levelâ is accurate given the criminal enterprise nature and overly broad release requirements (network-wide silence, criminal claim waivers, systematic use). After I declined, Sasha attempted bribery (July 26, 2023 voicemail above) and sent C&D (August 2023).
Consciousness of guilt in this phrasing:
- âStandard separation agreementâ - Acknowledges agreement exists, normalizes it as routine process
- Calls it âseparationâ not âterminationâ - Word choice minimization
- References it but doesnât attach as evidence - Mentions document but doesnât want judge to see what it actually says
- âStandardâ implies systematic process - They do this regularly (admission of pattern)
- Mentions âRICO-levelâ characterization but doesnât explain WHY - Because explaining it would prove it WAS RICO-level
Why I called it âRICO-levelâ (which Sasha conveniently omits):
The âstandard separation agreementâ required:
- Silence across entire network - Canât talk to anyone at YC, ODF, investors, co-founders in ecosystem
- Waive ALL claims - Including criminal, fraud, whistleblower protections
- Overly broad releases - Not just employment disputes, but criminal enterprise liability
- Network-wide NDA - Extends beyond Puzzle to entire ecosystem connections
- Systematic use - Sasha calls it âstandardâ (they do this regularly across network)
This is LITERALLY what makes it âRICO-levelâ:
- Silencing witnesses across a criminal enterprise network
- Waiving criminal claims
- Preventing coordination between victims/witnesses
- Systematic pattern across enterprise (âstandardâ)
If this âstandard separation agreementâ supported Sashaâs claim I âresigned,â why not attach it as evidence?
Because the document heâs calling âstandard separation agreementâ says âTERMINATIONâ throughout, includes severance, requires wrongful discharge waivers, references âTermination Certification,â AND contains the overly broad RICO-level releases that would demonstrate consciousness of guilt to the judge.
Sasha mentions I called it âRICO-levelâ but wonât explain what made it RICO-level, because explaining it would prove it WAS RICO-level. Classic consciousness of guilt.
PROVABLE PERJURY: âResignedâ vs. Sashaâs Own Exhibits
What Sasha swore under penalty of perjury:
âPatrick Daniel Stoica is a former employee of Puzzle who was separated from the Company on or around May 31, 2023⌠he ultimately resigned from the companyâ
âON OR AROUND MAY 31, 2023â - CONSCIOUSNESS OF GUILT IN HEDGING LANGUAGE
The exact date is May 31, 2023. Not âon or around.â The EXACT DATE.
Documented in:
- Separation Agreement: May 31, 2023
- HR Pals Letter of Termination: âterminated effective May 31, 2023â
- NY State Record of Employment: 05/31/2023
- Insurance Termination Notice: May 31, 2023
- Termination Certificate: May 31, 2023
Sasha personally authorized this termination. He signed the Separation Agreement as CEO. He knows the exact date.
âOn or aroundâ is deliberate hedging language - creating wiggle room for basic facts you know with certainty. This reveals consciousness that something about this narrative will be challenged.
Why hedge a date you personally authorized? Because youâre about to commit perjury about what happened on that date. If youâre lying about âresignedâ vs. âTERMINATION,â you hedge the date itself to create ambiguity. This is like saying âI was on or around bornâ when you know your exact birthday.
CRITICAL CLARIFICATION:
Sashaâs restraining order exhibits (A through M) are ALL surveillance screenshots, NOT the Separation Agreement or Termination Certificate.
What Sashaâs actual restraining order exhibits are:
- Exhibit A: Ted Kaczynski tweet (August 6, 2023)
- Exhibit B: âBank cofounderâ tweet (about Nigel Morris, not Sasha - deliberately misrepresented)
- Exhibits C-M: Various screenshots of tweets, LinkedIn posts, emails spanning 2023-2025
- Every single exhibit = proof of 2.5-year surveillance, NOT threats
What Sasha conspicuously OMITTED from his exhibits:
The Separation Agreement and Termination Certificate are NOT included as exhibits in the restraining order. Sasha deliberately omitted them because they prove perjury.
Ironic self-own: Exhibit F (Evidence-180) - Team Photo
Sasha DID include my LinkedIn post with our January 2022 team photo. The caption says:
âPatrick Stoica (me: wrongfully terminated; suffering 2.5+ years of abuse)â
Sasha submitted evidence saying âwrongfully terminatedâ while swearing under oath I âresigned.â
What the Separation Agreement actually says (OMITTED from Sashaâs restraining order exhibits):
Signed by Sasha Orloff as CEO
Document contents:
- âYour employment with the Company ended effective May 31, 2023â (passive voice - they ended it)
- âany matter related to your employment with the Company or the termination of that employment relationshipâ (uses word âterminationâ)
- âYou further agree to sign the Termination Certification attached to the CIIAA as Exhibit Câ (internal reference within the separation agreement - NOT Exhibit C of the restraining order)
- Requires waiving âclaims of wrongful dischargeâ (why if voluntary resignation?)
- Includes severance payment of $7,115.38 (voluntary resignations donât include severance)
- Deletes all equity promised in January 30, 2020 offer letter (voluntary resignations donât delete equity)
Termination Certificate (internal Exhibit C to the Separation Agreement, NOT part of restraining order):
EXHIBIT C TO SEPARATION AGREEMENT
TERMINATION CERTIFICATE
Analysis:
- Document uses word âTERMINATIONâ multiple times (termination of employment relationship + Termination Certification reference)
- Document says employment âendedâ (passive - they ended it, not âI resignedâ)
- Document includes severance payment (proves not voluntary)
- Document requires waiving wrongful discharge claims (proves termination was problematic)
- Document deletes equity from offer letter (proves not amicable)
- Exhibit C explicitly titled âTERMINATION CERTIFICATEâ
- Word âRESIGNATIONâ appears: 0 times in actual documents
- Word âRESIGNEDâ appears: Only in Sashaâs false sworn statement
This is provable perjury. Sasha swore under oath Patrick âresignedâ while his own documents:
- Say employment âendedâ (passive voice)
- Reference âtermination of that employment relationshipâ
- Require signing âTermination Certificationâ
- Include severance payment (not given for resignations)
- Require waiving wrongful discharge claims (unnecessary for resignations)
- Delete equity (hostile act, not resignation practice)
Evidence of wrongful termination (not resignation):
- Document titled âTERMINATION AGREEMENTâ - Not âResignation Agreement,â not âSeparation Agreementâ
- Severance payment of $7,115.38 - Voluntary resignations donât include severance
- Required to waive wrongful discharge claims - Why would voluntary resignation require waiving wrongful discharge?
- Required to waive fraud claims - Why would resignation require fraud waivers?
- Required to waive retaliation claims - Why would resignation require retaliation waivers?
- Equity deletion - Stock options promised in January 2020 offer letter deleted in termination agreement
- Non-disparagement clause - Voluntary resignations donât need silencing clauses
- âTERMINATION CERTIFICATEâ (Exhibit C) - Certificate explicitly titled âTERMINATIONâ
- HR Pals âLetter of Terminationâ (Evidence-177) - Third-party HR provider explicitly states âyour employment with Puzzle Financial is terminated effective May 31, 2023 to termination from your positionâ (word âterminatedâ used twice)
- NY State Record of Employment (Evidence-176) - Official unemployment insurance form (given to employees who âquits, is laid off, or is dischargedâ)
The Termination Certificateâs suppression clause:
âI shall not use any Confidential Information of the Company to influence any of the Companyâs clients or customers from purchasing Company products or services or to solicit or influence or attempt to influence any client, customer or other person either directly or indirectly, to direct any purchase of products and/or services to any person, firm, corporation, institution or other entity in competition with the business of the Company.â
This clause attempts to prohibit warning accounting firms, bookkeepers, and customers about CFPB-banned CEO and documented fraud. This is why Patrick characterized the release as âRICO-levelâ - they were using employment agreement to suppress fraud documentation and consumer protection.
Why this clause is legally invalid for whistleblowing:
- Fraud exception to confidentiality - Canât enforce confidentiality to conceal fraud
- All information is public - CFPB ban, LinkedIn posts, Wikipedia, federal complaints are public record
- Federal whistleblower protection - SEC complaints, State Bar complaint, Board of Accountancy complaint are protected activity under Dodd-Frank
- Not âcompetitionâ - Warning about fraud â business competition; this is consumer protection
- First Amendment protection - Documenting fraud is protected speech
Consciousness of guilt:
Sasha had to lie about âresignationâ vs âterminationâ because:
- Wrongful termination of whistleblower = clear retaliation motive
- Termination with broad release requirements = consciousness they were silencing fraud documentation
- Severance payment = hush money to make whistleblower go away
By lying about this basic, provable fact in paragraph three, Sasha reveals:
- He knows the termination was wrongful
- Heâs willing to commit perjury to suppress that fact
- Everything else in his declaration must be viewed through lens of someone who lies under oath
- If he lies about something proven false by his own attached exhibits, why trust any other characterization?
Additional consciousness of guilt: âStandard separation agreementâ language
Sashaâs declaration refers to âPatrick declined Puzzleâs standard separation agreement, which he has since characterized as âRico-levelâ releaseâ - acknowledging the document exists while:
- Calling it âstandardâ (normalizing, implies systematic process)
- Calling it âseparationâ not âterminationâ (word choice minimization)
- Not attaching it as evidence (mentions it but doesnât want judge to see what it says)
- Mentions âRICO-levelâ but doesnât explain WHY (because explaining it would prove it WAS RICO-level)
If this âstandard separation agreementâ supported his âresignedâ claim, why not attach it?
Because the document:
- Says âTERMINATIONâ throughout, includes severance, requires wrongful discharge waivers, references âTermination Certificationâ
- Contains RICO-level provisions: silence across entire network (YC, ODF, investors, co-founders), waives criminal/fraud/whistleblower claims, overly broad releases extending to entire ecosystem
- Systematic use (âstandardâ) across network = pattern of silencing witnesses across criminal enterprise
Sasha mentions I called it âRICO-levelâ but wonât explain what made it RICO-level (network-wide silence, criminal claim waivers, systematic witness intimidation), because explaining it would demonstrate consciousness of guilt.
He acknowledges document exists, minimizes it, mentions my characterization, but wonât show judge the actual content. Textbook consciousness of guilt.
Judgeâs response to this perjury (December 18, 2025):
âFACTS ALLEGED DO NOT SUPPORT ALL THE ORDERS REQUESTEDâ
The judge saw the contradiction between sworn statement (âresignedâ) and attached exhibits (âTERMINATION AGREEMENTâ + âTERMINATION CERTIFICATEâ) and found Sashaâs facts insufficient within 2 days of filing.
THE STRATEGIC STUPIDITY: Perjury While Citing RICO Draws Attention to What He Canât Defend
Everyone understands how insane this declaration is:
Sashaâs declaration:
- Cites my accusations of RICO/criminal enterprise (acknowledges the serious criminal allegations)
- Responds with âIâm scaredâ restraining order (not defamation suit to refute claims)
- Opens with provable perjury about âresignationâ (easily verified false statement)
What this tells any reasonable person:
If Sasha is willing to commit provable perjury in paragraph three about something easily verified with his own documents, why should anyone believe anything else in his declaration?
And more importantly: Why is he responding to criminal enterprise allegations with perjury and âIâm scaredâ instead of refuting the substance?
The perjury draws attention to the RICO avoidance:
- Normal response to false criminal accusations: Sue for defamation, provide evidence business is legitimate, refute specific claims with documentation
- Sashaâs response: Lie under oath about unrelated fact (termination), strip context from all evidence, manufacture âthreatâ narrative, never address RICO substance
By lying about something provably false while simultaneously citing RICO accusations, Sasha essentially admits:
- He canât defend against the RICO claims (so he lies about something else)
- Heâs manufacturing a counter-narrative (context-stripped âthreatâ story)
- Heâs using legal process to suppress rather than refute
- The lie reveals consciousness of guilt about the bigger issue
The logic everyone sees:
âHeâs accused of running a criminal enterprise. Instead of proving he doesnât, he commits perjury to manufacture a âscary whistleblowerâ narrative. The perjury makes me scrutinize everythingâincluding why heâs not defending against the actual accusations.â
This is strategic stupidity:
Lying in paragraph three while citing the criminal allegations youâre avoiding draws maximum attention to:
- Your willingness to lie under oath
- Your inability to refute the substance
- Your pattern of suppression vs. refutation
- Your consciousness of guilt
The perjury doesnât just undermine this restraining orderâit validates the RICO documentation by demonstrating heâd rather commit perjury than engage with it.
NOT WITHDRAWING IS NUCLEAR: He Already Destroyed Everything
At this point, everyone can see the rational move would be to withdraw the restraining order.
Whatâs been exposed in 2 days since filing:
- â Judge already skeptical - âFACTS ALLEGED DO NOT SUPPORT ALL THE ORDERS REQUESTEDâ
- â Provable perjury - Six official documents contradict sworn âresignedâ claim
- â Psychiatric weaponization - âHearing voicesâ malicious gaslighting exposed
- â Logical contradictions - Canât claim simultaneously mentally ill AND planning defense
- â Evidence curation caught - Dec 14 selective deletion strategy documented in real-time
- â Context stripping exposed - Every âthreatâ proven to be protected whistleblower speech
- â Consciousness of guilt - âStandard separation agreementâ language, wonât explain âRICO-levelâ
- â Domain absurdity - Claims threat but wonât register own name domain
- â Julian/ODF conspiracy - Restraining order documents network coordination
- â Post-denial normalcy - Tweeting normally same day proves not genuinely afraid
A rational person would withdraw at this point.
But if Sasha doesnât withdraw, heâs:
- Going to hearing on January 8, 2026 where all this evidence will be formally presented
- Committing to provable perjury in permanent court record
- Opening himself to anti-SLAPP motion with fee-shifting ($50K-$150K+ in attorney fees)
- Creating judicial record of all contradictions, consciousness of guilt, and manufactured narrative
- Forcing formal legal proceedings where cross-examination would expose everything
- Guaranteeing permanent documentation of all this in court filings
What ânot withdrawingâ proves to everyone:
- Canât engage with RICO substance - Withdrawing would require explaining why, which means addressing criminal allegations
- Already committed - Too deep into manufactured narrative to back out without admitting it was frivolous
- Consciousness of guilt - Would rather face perjury exposure than withdraw and lose suppression tool
- No off-ramp - Canât withdraw without admitting restraining order was retaliation/SLAPP
- Nuclear option chosen - Preferring to destroy everything over engaging with evidence
He already destroyed everything:
- Network has documentation - 100+ recipients saw all the perjury, contradictions, consciousness of guilt
- Judge skeptical - Partial denial with explicit finding shows judicial awareness
- Credibility gone - Provable perjury in paragraph three destroys trust with anyone examining filing
- Canât walk it back - Withdrawing now admits it was manufactured; not withdrawing guarantees formal exposure
- Partners/investors/employees - All watching someone commit perjury rather than refute criminal accusations
- Anti-SLAPP exposure - Fee-shifting would be additional financial and reputational damage
The strategic calculation everyone sees:
Option A: Withdraw
- Admits restraining order was frivolous retaliation
- Loses suppression tool
- Must still face RICO accusations without restraining order shield
- Looks weak/guilty by backing down
Legal consequences that remain AFTER withdrawal:
- All federal complaints still active - 5 SEC complaints (Submission #17628-500-136-484), retaliation complaints still pending
- State Bar complaint still active - Case #25-O-30894 against Lisa Bowman, now strengthened by attorney filing restraining order with provable perjury then withdrawing
- Board of Accountancy complaint still active - Case #A-2026-1047
- Withdrawal strengthens retaliation claims - Creates permanent evidence of frivolous legal intimidation pattern
- Federal obstruction implications - Filing restraining order against federal whistleblower documenting to SEC/CFPB, withdrawing when exposed
- Still no defense against RICO substance - Must still respond to 19,000+ lines of criminal enterprise documentation, 27+ months of evidence
- Consciousness of guilt demonstrated - Withdrawal proves couldnât defend claims in court, strengthens underlying criminal allegations
- Canât refile - Withdrawal with prejudice or evidence of frivolousness prevents refiling same claims
- Pattern established - Aug 2023 C&D â Nov 2023 C&D + police threats â Dec 2025 restraining order (withdrawn) = systematic legal harassment of federal whistleblower
- Network already knows - 100+ recipients saw perjury, contradictions, consciousness of guilt; withdrawal confirms it was frivolous
- No suppression achieved - Failed to silence whistleblower, only added evidence of retaliation to permanent federal record
- Still faces all regulatory action - CFPB ban remains, fraudulent tax advice claims remain, criminal enterprise documentation remains
Withdrawing solves NOTHING. It just removes suppression tool while proving filing was retaliatory.
Option B: Donât withdraw (go to hearing)
- Face formal cross-examination on perjury
- Create permanent judicial record of all contradictions
- Risk anti-SLAPP fee-shifting ($50K-$150K+ attorney fees)
- Guarantee all evidence presented in court proceedings
- Still must face RICO accusations PLUS perjury exposure
Legal consequences if loses at hearing:
- All the same federal/regulatory complaints remain active (nothing solved)
- PLUS permanent court record of provable perjury
- PLUS anti-SLAPP fee-shifting (attorney fees $50K-$150K+)
- PLUS judicial findings of frivolousness added to State Bar complaint against Lisa Bowman
- PLUS strengthened whistleblower retaliation case with formal court record
- PLUS precedent for malicious prosecution / abuse of process
Both options destroy him. He chose Option B (nuclear).
The complete trap:
Withdrawing doesnât solve the underlying problems (RICO accusations, federal complaints, regulatory action). It just removes his suppression tool while proving the filing was frivolous retaliation.
Not withdrawing guarantees formal exposure of perjury in court proceedings with fee-shifting risk, but still doesnât solve underlying problems.
THE ABSURDITY: What âEscalationâ Is Left?
Sashaâs C&Ds threatened âescalationâ if I continued posting. Heâs now filed a restraining order - the maximum civil legal remedy. Whatâs left?
Sasha already played every card:
- â August 2023 C&D - Threatened restraining order and arrest
- â November 2023 C&D - More legal threats + police
- â November 2025 C&D - Criminal referral threats
- â December 2025 Restraining Order - Filed the threatened ânuclear optionâ
- â Judge partly DENIED - âFACTS ALLEGED DO NOT SUPPORT ALL THE ORDERS REQUESTEDâ
What âescalationâ options remain?
Option 1: Sue for defamation
- Canât win - Truth is absolute defense, all claims documented with federal filings
- Would require proving statements false - Canât prove CFPB ban false, Mission Lane fraud false, RICO pattern false
- Discovery would expose everything - Would have to produce documents proving legitimacy (which donât exist)
- Anti-SLAPP applies - Fee-shifting if loses, California Code § 425.16
Option 2: Criminal referral to law enforcement
- Already threatened in November 2025 C&D - âevaluating your conduct for potential criminal implicationsâ
- Never followed through - Because federal whistleblower documentation isnât criminal
- Would expose perjury - Police investigation would find six documents proving termination vs. Sashaâs âresignedâ claim
- No law enforcement agency would prosecute - Protected federal whistleblower activity
Option 3: Another restraining order
- Canât refile same claims - Already filed, already partly denied
- Judicial skepticism established - Judge already found âFACTS ALLEGED DO NOT SUPPORTâ
- Would be frivolous - Second filing after first partly denied = abuse of process
Option 4: Federal lawsuit
- Same problems as defamation - Truth is absolute defense
- Federal courts even more protective - First Amendment, whistleblower protection
- Discovery nightmare - Would have to produce evidence of business legitimacy
- Anti-SLAPP may apply - Many states have anti-SLAPP with federal jurisdiction
Option 5: Do nothing
- Federal complaints continue - 5 SEC complaints remain active
- Documentation continues - 19,000+ lines keeps growing
- Network knows everything - 100+ recipients saw the perjury, contradictions, consciousness of guilt
- Credibility destroyed - Partner/investor/employee confidence shattered
The strategic stupidity:
Sasha escalated to restraining order (maximum civil remedy) without having evidence to support it. Judge partly denied. He now has:
- No escalation options left (canât go higher than restraining order)
- No ability to win on substance (truth is defense, all documented)
- No credibility (proven perjury in declaration)
- Two choices: Withdraw (admit frivolous) or commit to Jan 8 hearing (perjury exposure + fee-shifting)
If I keep posting (which is constitutionally protected federal whistleblower activity), whatâs he going to do?
- File another restraining order? Canât - same claims already partly denied
- Criminal referral? Already threatened, never followed through, wouldnât stick
- Defamation suit? Canât win - truth is defense
- Nothing? Federal documentation continues, credibility further destroyed
He already went nuclear. The nuke partly failed. He has no escalation path. This is why âif you continue, we will escalateâ is an empty threat from someone who already escalated to maximum and lost.
The only real âescalationâ available is facing the consequences of his own restraining order filing: January 8 hearing where all the perjury, contradictions, and consciousness of guilt get formally entered into court record with anti-SLAPP fee-shifting exposure.
Sasha is trapped. He canât escalate further (already at maximum), canât win on substance (truth is defense), canât withdraw (admits frivolous), and canât proceed to hearing without exposure (perjury + fee-shifting). This is what strategic incompetence looks like.
Either way, he still faces:
- 5 SEC complaints with 19,000+ lines of evidence
- State Bar complaint (now strengthened)
- Board of Accountancy complaint
- CFPB permanent ban
- Criminal enterprise documentation
- Network of 100+ recipients who saw the perjury
The only difference: Does he admit frivolousness by withdrawing, or commit to perjury exposure by going to hearing?
By not withdrawing after all this has been exposed, Sasha demonstrates:
- Heâs willing to commit to provable perjury in court proceedings
- He has no defense against RICO accusations (would rather face perjury than address substance)
- Heâs choosing scorched earth over strategic retreat
- The 2.5-year evidence collection, the carefully manufactured narrative, the context-stripped âthreatsâ - all of it collapses under basic scrutiny, and his response is to double down rather than withdraw
Everyone watching understands: Someone who wonât withdraw a restraining order after being caught in provable perjury, logical contradictions, and manufactured evidence is someone who cannot afford to stop suppressing because the underlying accusations are true.
Not withdrawing isnât confidence. Itâs the trapped behavior of someone who destroyed everything and has no moves left except to commit to the destruction.
ADDITIONAL PROOF OF TERMINATION: Insurance Documentation
The insurance gaslighting proves termination AND demonstrates pattern of communication only via legal threats/HR-directed responses.
Official Insurance Termination Certificate (August 22, 2024 - delivered 14+ months late):
From CalChoice certificate (originally issued June 15, 2023):
- Coverage ended: 5/31/2023
- Termination reason: âNo Longer Employedâ
- COBRA offered: âN/Aâ
- Group Contact: Sasha Orloff
- Notice issued: June 15, 2023
- Notice delivered: August 22, 2024 (14+ months delay)
âNo Longer Employedâ is TERMINATION language, not resignation.
Pattern of communication breakdown:
- No direct communication - Never told whistleblower about insurance termination
- 14+ month delay - Notice sat undelivered for over a year
- Only HR-directed responses - All communication through HR Pals (Brianna Gutierrez)
- Created financial liability - Anthem showed false âcontinued benefits,â triggered UHC collection attempt 15 months later
- Only communication method: Legal threats - C&Ds instead of honest resolution
August 2024 correspondence to HR Pals:
âAnthem says I was laid off⌠Execs told my coworkers I voluntarily resigned, made everyone think Iâm crazy⌠You already revoked my equity and caused me endless damage to my mental health. Giving me insurance to wipe your hands clean of everything is psychotic. Stop playing with people.â
Six separate official documents prove termination:
- â Separation Agreement (Exhibit A): âTERMINATIONâ throughout, severance payment, wrongful discharge waivers
- â Termination Certificate (Exhibit C): Explicitly titled âTERMINATION CERTIFICATEâ
- â HR Pals Letter of Termination (Evidence-177): âThis letter is to inform you that your employment with Puzzle Financial is terminated effective May 31, 2023 to termination from your positionâ
- â NY State Record of Employment (Evidence-176): Official unemployment insurance documentation (form given to employees who âquits, is laid off, or is dischargedâ)
- â Insurance Termination Notice: âNo Longer Employedâ as termination reason
- â HR Pals correspondence: Discussing insurance for terminated employee
Only Sashaâs false sworn statement says âresigned.â
Every official document says TERMINATION.
Evidence-177: HR Pals âLetter of Terminationâ explicitly states âyour employment with Puzzle Financial is terminated effective May 31, 2023 to termination from your position.â Third-party HR provider used word âTERMINATEDâ twice. Included in HRâs exit email.
Evidence-176: NY State Department of Labor âRecord of Employmentâ form for unemployment insurance purposes, dated 05/31/2023. Official state documentation given to âevery employee who quits, is laid off, or is discharged.â Employer: Puzzle Financial Inc. Included in HRâs exit email.
This pattern proves:
- Sashaâs inability to communicate honestly (only via legal threats and HR-directed gaslighting)
- Systemic administrative âmistakesâ that consistently harm whistleblower (equity deleted, false narrative, insurance chaos 15 months later)
- Consciousness of guilt (canât be honest about basic employment facts even under oath)
- Every âmistakeâ creates additional damage to person who documented fraud
Sasha committed perjury knowing multiple official documents contradicted him.
PRE-EMPTIVE REBUTTAL: Patrickâs Final Email is NOT a Resignation Letter
If Sasha attempts to characterize Patrickâs final email to Radha Shenoy as âproof of resignation,â a judge will immediately see this is false.
What Patrick wrote (May 31, 2023, final email to Radha):
âIâm not giving the courtesy of a final call. You, Sasha, and Cwikla are so shady and untrusting itâs predictable at this point.
Sasha uses people. He hired you because you fire people. You get paid $[REDACTED] to do this instead of protecting your team.
This job will eat your soul away. It might not be obvious yet, but you will wake up in a year or two regretting doing all this for such unserious and selfish people.
There are two outcomes for Puzzle. Itâs somehow successful, yet you still burn through people in the process. The more realistic one is where everything Iâm saying is true. This company will either fizzle out before a Series B, or Sasha runs it to the ground until his ego snaps. Either way, there will be a lot of truth-bending to get what he wants.
Send me whatever next steps and Iâm out. I regret working here and feel sorry for anyone who gets convinced to save this.
Patrickâ
This is NOT a resignation letter. This is an angry response to being terminated.
Key indicators:
- âIâm not giving the courtesy of a final callâ - Declining to participate in THEIR termination call, not initiating departure
- âSend me whatever next steps and Iâm outâ - Asking THEM for termination paperwork, not offering notice or setting resignation date
- âYou get paid $[REDACTED] to do thisâ - Acknowledging Radhaâs role is to fire people on Sashaâs behalf
- Tone: Angry about being forced out, criticizing leadership, predicting company failure, no transition plan, no notice period
Combined with official documents proving termination:
- Separation Agreement: âTERMINATIONâ throughout, $7,115.38 severance, wrongful discharge waivers
- Termination Certificate (Exhibit C)
- HR Pals Letter of Termination (Evidence-177): âyour employment is TERMINATEDâ
- NY State Record of Employment (Evidence-176)
- Insurance notice: âNo Longer Employedâ
- Radhaâs team email falsely claimed âgave notice weeks agoâ (no prior notice was ever given)
If Sasha presents this email as âproof of resignation,â it proves he deliberately mischaracterized an angry termination response, strengthening the perjury case.
2. Ted Kaczynski Tweet (August 6, 2023):
âFor example, on August 6, 2023, Patrick tagged Puzzle on X and posted ârip ted kaczynski. an unfortunate way to get your message out, but he was rightâ ⌠At the time, I felt threatened because Patrick was referencing Ted Kaczynski, also known as the Unabomber, who killed 3 people, including several executives in the name of his anti-capitalist beliefs.â
Reality: Tweet was about the difficulty of whistleblowing and getting anyone to listen when systems are corrupt, not a threat. Kaczynskiâs critique of technology and industrial society was being referenced, not his violence. This is protected speech about systemic issues and the challenges whistleblowers face. Context: posted after months of being ignored despite documented fraud.
PUZZLE WAS NOT TAGGED: Sasha claims I âtagged Puzzleâ but the tweet included no @puzzlefin tag. His C&D only complained about use of Puzzleâs trademark (mentioning them), not being tagged. This false claim makes it sound like targeted harassment when it was general commentary that mentioned them.
3. âWill I die or go bankruptâ Tweet (August 7, 2023, 1:03 AM):
âThe next day at 1:03 a.m., Patrick tweeted âwill I die or go bankrupt thanks to a bank cofounder? Stay tuned.ââ
Reality: This tweet was about NIGEL MORRIS, COFOUNDER OF CAPITAL ONE (QED Investors, Puzzleâs lead investor), NOT SASHA ORLOFF.
Sasha is not a bank cofounder. He was CEO of LendUp, a payday lending company that was permanently banned by the CFPB. LendUp was not a bank.
Context: Nigel Morris co-founded Capital One in 1988, one of the largest banks in America. QED Investors (co-founded by Nigel Morris and Frank Rotman) is a prominent FinTech investor and part of Sashaâs network. This tweet expressed genuine fear about retaliation from powerful financial industry actors with the resources to destroy careers and lives.
CRITICAL: QED SURVEILLANCE AND CONSPIRACY PATTERN:
Frank Rotman (QED co-founder) viewed my LinkedIn profile days before my August 2023 C&D - establishing network surveillance before first legal threat.
Nigel Morris (QED Managing Partner, Capital One co-founder) recently viewed my LinkedIn profile at 2:22 AM on December 3, 2025 (evidence-146) - after being tagged in comment about network accountability.
Both Nigel Morris and Frank Rotman have been receiving daily emails since December 2025 documenting RICO allegations, CFPB enforcement, and network enablement.
This establishes:
- Consistent surveillance since 2023 - FinTech network figures monitoring whistleblower before and after legal threats
- Conspiracy/awareness timeline - Network awareness of fraud allegations coordinating with Sashaâs retaliation
- Coordinated monitoring - Frank Rotmanâs profile view preceded C&D; network figures coordinating with Sasha on suppression
- No refutation from network - Despite daily emails and direct notifications, QED has never disputed claims
- Silent enablement - Continued platforming and network support after comprehensive fraud documentation
When I tweeted âwill I die or go bankrupt thanks to a bank cofounderâ in August 2023, this fear was prescient and justified - QED network was already surveilling me, and Nigel Morris (Capital One co-founder) was part of the coordinated monitoring that preceded legal threats.
What this proves:
- Sasha misrepresents evidence to manufacture threats against himself - The tweet is clearly about a âbank cofounderâ (Nigel Morris/Capital One), not a payday lending CEO
- Sasha cannot be âthreatenedâ by a tweet about someone else - This doesnât reference him at all
- This was prescient concern about retaliation - Posted August 7, 2023; restraining order filed 2+ years later proves the fear was justified
- Protected speech expressing whistleblower vulnerability - About fear of what powerful actors might do to a whistleblower, not a threat
Evidence quality: Sasha included this as Exhibit B in his filing. The scan quality is so poor (ghosted, barely legible, old phone screenshot) it demonstrates the desperation of his evidence compilation.
Evidence-183: Exhibit B from Sashaâs restraining order - âwill I die or go bankrupt thanks to a bank cofounder? Stay tuned.â Tweet references NIGEL MORRIS (Capital One cofounder, QED Investors), not Sasha Orloff (payday lending CEO, not a bank cofounder). Scan quality is extremely poor/ghosted, demonstrating low quality of evidence compilation. Sasha presents tweet about someone else as evidence of threats against him.
This is prosecutorial misconduct-level evidence manipulation: taking a tweet about a different person and presenting it as a threat against yourself.
4. Dasha Shunina / Women Tech Meetup (November 20, 2025):
âFor example, on November 20, 2025, Patrick posted the location of where one of my employees was attending a womenâs event on LinkedIn and told her âenjoy your last days in the tech industry.ââ
Reality: Documented Dasha Shuninaâs attendance at public tech industry event (Women Tech Meetup) while she was actively enabling fraud by liking/engaging with Puzzleâs fraudulent promotional content. âEnjoy your last days in the tech industryâ was a warning about RICO liability and professional consequences of participating in documented criminal enterprise, not a physical threat. Public event, public attendance, public warning about legal exposure.
5. December 8, 2025 Employee Photos:
âMost recently, on December 8, 2025, his postings took an even more disturbing turn. Patrick began posting pictures of Puzzle employees on LinkedIn while tagging the individuals, editorializing about them, and including comments that employees will âface consequences.ââ
Reality: Posted public photos of Puzzle employees at DCPA (Digital CPA Conference), a public industry conference where Puzzle had a booth and was actively promoting. DCPA has been repeatedly warned about platforming CFPB-banned CEO since November 2025.
âConsequencesâ explicitly referred to legal liability for RICO participation under 18 U.S.C. § 2 (aiding and abetting), not violence. This is protected whistleblower documentation of individuals enabling fraud at a public event where Puzzle was promoting itself.
Sasha also deliberately conflated December 8, 2025 DCPA conference photos with a January 2022 team photo (from when I worked there) that documents his systematic isolation of employees. See exhibit conflation analysis for full documentation of this evidence manipulation.
6. Photo of Sasha at Industry Event:
âHe also posted a picture of me at an industry event.â
Reality: Documented Sashaâs attendance at public industry conferences (DCPA, QuickBooks Connect) where he was actively promoting Puzzle. Public figure at public event promoting company under federal investigation. Protected documentation of CEO continuing promotional activities despite federal complaints.
7. Employees Expressing Concern:
âEmployees have also reached out to me to forward Patrickâs threats via text and email and expressed concerns about the contact. One employee targeted by Patrick has asked if they are safe.â
Reality: No employee was threatened with physical harm. All communications were about legal liability for participating in fraud.
âVia text and emailâ - FALSE CHARACTERIZATION:
I texted three people total:
- One person who thanked me for reaching out
- Josh Scotland (former coworker)
- Chris Yancey (Ramp, professional contact)
I did not look up anyoneâs phone numbers. These were existing contacts.
Everyone else: Email and LinkedIn (public professional platforms)
Sasha characterizes âtext and emailâ to make it sound like:
- I was tracking down personal phone numbers (FALSE)
- Mass texting employees (FALSE - only 3 people, existing contacts)
- Intrusive personal contact (FALSE - mostly professional email/LinkedIn)
Reality: Almost all communication was through professional channels (email, LinkedIn), with only 3 texts to existing contacts, one of whom thanked me.
If employees are concerned, itâs because they understand the severity of their RICO exposure after receiving explicit legal notifications. This demonstrates the effectiveness of whistleblower documentation, not credible threats of violence.
And again: Sasha is manufacturing fear by gaslighting employees about the situation, then using that manufactured fear as âevidence.â
PROOF SASHA HAS BEEN GASLIGHTING HR PALS SINCE DECEMBER 5, 2025:
On December 5, 2025 at 5:41 PM, I sent formal RICO notification to HR Pals:
From: âPatrick Stoicaâ via Human Resources [email protected]
To: [email protected], [email protected]
CC: [email protected], [email protected]
Subject: RICO Notification - Criminal Enterprise Facilitation Risk - Puzzle Financial, Inc.
âDear HR Pals,
This constitutes formal notification under 18 U.S.C. § 1962 (RICO) and 18 U.S.C. § 1512(c) (Obstruction).
You are providing payroll/HR services to Puzzle Financial, Inc., which constitutes a criminal enterprise as defined under RICO.
Legal implications for your company:
- Payroll proceeds may be subject to forfeiture - Wages paid to employees may constitute proceeds of racketeering activity under 18 U.S.C. § 981
- Your services may constitute âfacilitationâ - Processing payroll for a known criminal enterprise may constitute aiding and abetting under 18 U.S.C. § 2
- You have a duty to investigate - After receiving this notice, continued services without due diligence may constitute knowing participationâ
This is a formal legal notification, citing specific federal statutes, with clear professional language.
10 days later (December 15, 2025), Sasha filed a restraining order characterizing my communications as âthreatsâ and âharassment.â
What this proves:
- Sasha received formal legal notification on December 5 - He knows these are statutory citations and liability warnings
- He mischaracterized them to HR Pals as âthreatsâ - Heâs been gaslighting his own HR provider for 10+ days before filing
- He used HR Palsâ manufactured fear as evidence - âOne employee asked if they are safeâ only happened because Sasha lied about the nature of my communications
- This is systematic gaslighting - Sasha is telling employees/contractors Iâm âthreateningâ them when they received formal legal notifications about their own liability
HR Pals has been on notice since December 5, 2025 that:
- They facilitated wrongful termination (Brianna Gutierrez sent the âreceipt of your resignationâ email)
- They executed separation agreements waiving fraud/retaliation claims
- They ignored all misconduct reports
- Continued payroll services may constitute RICO facilitation
Sashaâs response: Lie to them that Iâm threatening them, then use their fear as evidence.
8. December 9, 2025 âHitmanâ Reference:
âOn December 9, 2025, Patrick made it clear he has no plans to stop, posting numerous threats on X, including warning Puzzle partners that âI WILL PUT PRESSURE ON YOU DAILY UNTIL YOU WAKE THE FUCK UPâ and referring to a âhitman.ââ
Reality - This is the most egregious misrepresentation:
- âPressureâ explicitly referred to daily RICO notification emails, which are legal under 18 U.S.C. § 1962. This is protected whistleblower activity.
- âHitmanâ reference: Context was discussing how powerful venture-backed companies and executives can hire actual violence (referencing public discussions about OpenAI/Sam Altman and claims about hiring threats against critics). The point was: THIS IS WHY IâM GOING PUBLIC FOR SELF-PROTECTION. Going public with comprehensive documentation protects whistleblowers from retaliation by creating public record and attention.
Sasha deliberately stripped all context to misrepresent protected speech about self-defense as a threat.
9. HR Pals Contact (Sasha Claims âHarassed My Wifeâ):
âPatrick has also harassed my wife at her place of work. For example, on or around December 4, 2025, he sent messages to the CEO and HR employees of her company threatening her job.â
Reality: Sent legal RICO notification to HR Pals (Puzzleâs third-party HR provider) about providing payroll/HR services to a criminal enterprise. This is legal notification under 18 U.S.C. § 2 (facilitating a criminal enterprise).
HR Pals is Puzzleâs vendor, not Jenniferâs employer. Jennifer Orloff works at Block, Inc. (SVP of Marketing). No contact was made to her actual employer regarding her job.
Sasha is deliberately conflating legal notification to his companyâs HR vendor (HR Pals) with harassment of his wifeâs employer (Block) to manufacture claim of spousal harassment.
10. Jennifer Orloffâs LinkedIn Activity (Sasha Claims âTracked Her LinkedInâ):
âHe has also tracked her LinkedIn and referenced her likes and posts in emails, on his blog, and on his social media pages.â
Reality - Sashaâs Level of Detail Is Fabricated:
What actually happened:
- Jennifer viewed MY profile on termination day (May 31, 2023, 5:35 PM) and throughout summer 2023 - she was surveilling me, not the other way around
- I viewed her LinkedIn a couple of times to see her work experience (SVP at major consumer fintech) and her public activity amplifying Sashaâs posts
- Documented her public LinkedIn likes of Sashaâs promotional content showing family-level fraud amplification
- All information was publicly available
- No private information was obtained or shared
Separate from Jennifer: Sent CFPB compliance inquiry to Blockâs PR team ([email protected]) regarding spousal relationship to CFPB-banned CEO and potential ban circumvention questions. Block acknowledged receipt and confirmed matter under review.
Public figures (CEOâs wife actively supporting his fraud operation through public social media) have reduced privacy expectations for public activities.
Sasha conflates: (1) legal notification to Puzzleâs HR vendor, (2) CFPB compliance inquiry to Blockâs PR, and (3) documenting Jenniferâs public LinkedIn activity - to manufacture âharassment of wifeâ narrative.
11. The â700+-Page Manifestoâ:
âPatrick has also documented his harassment and threats in a 700+-page manifesto focused on Puzzle and me, which is available at https://patrickstoica.com/puzzle-statement/, complete with tabs and footnotes.â
Sasha characterizes this as: âHarassment and threatsâ
Reality: 19,000+ lines of evidence-based federal whistleblower documentation with:
- Timestamps for every event
- Screenshots of all claims
- Links to public records
- Federal filings (5 SEC complaints, State Bar complaint, Board of Accountancy complaint)
- Corporate documents (Asset Sale, CFPB orders, court records)
- Every claim backed by verifiable evidence
This is not a âmanifestoâ - itâs comprehensive federal whistleblower documentation. Calling it a âmanifestoâ is a deliberate attempt to make it sound unhinged when itâs actually methodical evidence compilation.
SASHAâS INCONSISTENT CHARACTERIZATION - âBLOGâ vs. âMANIFESTOâ:
Sasha canât decide what to call this documentation:
- Paragraph 11 (page 4, line 14): Calls it a â700+-page manifestoâ (attempting to make it sound unhinged/violent)
- Paragraph 17 (page 5, line 2): Calls it âhis blog about drug use and hearing voicesâ (attempting to make it sound informal/unprofessional)
- November 26-27, 2025 Wikipedia editing: Repeatedly characterized it as a âblogâ while trying to get Wikipedia to suppress/delegitimize the documentation
Why the inconsistency?
- âManifestoâ when trying to make it sound dangerous/violent (Unabomber association)
- âBlogâ when trying to make it sound informal/unprofessional (not serious documentation)
- Both characterizations are false - itâs federal whistleblower documentation with 19,000+ lines of evidence, timestamps, screenshots, federal filings, corporate documents, and verifiable sources
The reality: This is neither a âblogâ nor a âmanifestoâ - itâs comprehensive federal whistleblower documentation submitted to SEC, CFPB, State Bar, and Board of Accountancy. Sashaâs shifting terminology exposes his manipulation: whatever characterization serves his current narrative (dangerous vs. unserious) is what he uses.
THIS SAME PATTERN APPEARS IN PARAGRAPH 3 (see full analysis):
Sashaâs inability to maintain consistent characterization isnât limited to my documentation - he does it within the same paragraph about my termination:
- Line 11: âwas separated from the Companyâ (passive, neutral, company action)
- Line 14: âhe ultimately resigned from the companyâ (active, voluntary, employee action)
The pattern:
| What Heâs Lying About | First Characterization | Second Characterization | Why He Switches |
|---|---|---|---|
| My documentation | âBlogâ (unserious) | âManifestoâ (dangerous) | Whatever makes me look worse at that moment |
| My termination | âSeparated fromâ (truth slips out) | âResignedâ (manufactured narrative) | Canât maintain the lie consistently |
| Mission Lane relationship | âAdvisorâ (when minimizing) | âFounderâ (when fundraising) | Whatever serves his credibility at that moment |
| CFPB action | âEnforcement actionâ (to investors) | Permanent ban (reality) | Whatever hides the severity |
This is Sashaâs entire operating system: He maintains multiple contradictory narratives simultaneously and switches between them based on audience and context. Eventually the inconsistencies reveal themselves - sometimes within three paragraphs (blog/manifesto), sometimes within three sentences (separated/resigned).
This is textbook consciousness of guilt. Someone telling the truth maintains one consistent story. Someone lying maintains multiple stories and gets caught in contradictions.
BY REFERENCING MY âBLOGâ - SASHA BROUGHT ALL MY EVIDENCE INTO COURT RECORD:
Strategic disaster: By characterizing my documentation as a âblogâ and referencing it in his sworn declaration, Sasha has:
- Made it admissible evidence - He referenced patrickstoica.com/puzzle-statement in his filing, bringing the entire 19,000+ line documentation into the court record as part of HIS petition
- Authenticated it as part of case - Canât claim itâs irrelevant when he specifically cited it as basis for restraining order
- Opened door to all my evidence - Every screenshot, every federal filing, every timestamp, every exhibit Iâve documented is now part of the case record through his reference
- Canât claim itâs inadmissible - He made it the subject of his petition; judge can review entire documentation to assess credibility of his claims
What this means for January 8, 2026 hearing:
All of this is now part of the case record through Sashaâs own reference:
- My 5 SEC complaint submissions (with confirmation numbers)
- LendUp asset sale documents ($4.4M golden parachute, $0 to shareholders)
- Photoshopped metrics evidence (ActualQuickbooks 3 â 12,362 likes)
- Wikipedia tampering (13+ hours, 4,744 bytes removed on November 26-27, 2025)
- CFPB permanent ban documentation (not âenforcement actionâ)
- Mission Lane âcofounderâ fraud evidence (corporate filings prove advisor role only)
- Separation Agreement showing âTERMINATIONâ throughout (contradicts his paragraph 3)
- July 26, 2023 bribery voicemail transcript (âIâll always be your friend,â offered âtransition costsâ)
- All 4 C&D letters showing pattern of threats without refutation
- State Bar complaint (Case #25-O-30894 against Lisa Bowman)
- CPA Board complaint (Case #A-2026-1047 against Jason Mitchell)
- HR Pals termination letter using âterminatedâ twice
- Termination Certificate (explicitly titled)
- Judgeâs December 18 finding: âFACTS ALLEGED DO NOT SUPPORT ALL THE ORDERS REQUESTEDâ
- Every single piece of evidence at patrickstoica.com/puzzle-statement
Sasha canât have it both ways:
- Canât call it a âblogâ to minimize it, then claim itâs inadmissible when I present the evidence within it
- Canât reference it as basis for restraining order, then exclude the documentation proving his perjury
- Canât cherry-pick which parts are relevant when he made the whole thing subject of his petition
- Canât claim federal complaints are âharassmentâ when theyâre part of the âblogâ heâs seeking protection from
By filing this restraining order against my documentation, heâs given me standing to present the entire federal record in court - including all the evidence proving his perjury, fraud, and retaliation.
This is catastrophically stupid. He essentially subpoenaed himself.
12. âMinute-by-Minute Accountsâ:
âOn that page, Patrick has posted minute-by-minute accounts of my social media postings and whereaboutsâŚâ
Reality: Documented timeline of Sashaâs compulsive posting behavior during federal investigation, showing mental decompensation and consciousness of guilt. Timestamps demonstrate patterns (4 AM LinkedIn sprees, 13+ hour Wikipedia editing sessions, reactive posting after evidence surfaces). All from public social media. This is standard whistleblower documentation of subjectâs behavior.
13. Russian/Israeli Claims:
ââŚclaimed false ties between Puzzle and Russian Intelligence, Israel, or Benjamin Netanyahu (Puzzle does not have such ties)âŚâ
Reality: Never claimed direct institutional ties. Documented:
Russian connections (Dasha Shunina):
- Dasha Shunina (newer Puzzle employee, Forbes contributor, Women Tech Meetup) - Worked at Skolkovo Foundation 2016-2023 (FBI-warned Russian government innovation fund)
- Never refuted Russian connections - Dasha/Puzzle never disputed Skolkovo Foundation documentation
- Never refuted Skolkovo ties - FBI warned about Russian intelligence access through Skolkovo; connections remain undisputed
- Response to âenjoy last days of tech careerâ - After I warned Dasha about career consequences from RICO liability at Women Tech Meetup, they told me they âhad no choice but to call policeâ (threatened police rather than refuting substance)
- Pattern: Threat of police/legal action rather than substantive refutation
Israeli connections (Sasha Orloff):
- Benjamin Netanyahu donations reported by Peter James - Never refuted by Sasha in over 10 years until I cited it on Wikipedia (November 2025), only then did he claim it was false
- Retweeted anti-Hamas propaganda early in documentation period
- Opposed Gaza ceasefire resolution (Nov 18-19, 2023) - United Educators of San Francisco adopted ceasefire call by supermajority; Sasha responded: âFocus on educating our kids in SF with STEM and leave global politics to the federal government. This is a disgrace and a waste of time.â (Evidence-109)
- Use of âhasbaraâ (Israeli PR/propaganda term) narrative control tactics
- Pattern analysis of suppression tactics
These are documented individual connections and tactical patterns, not claims of direct institutional relationships.
Pattern of non-refutation:
- Skolkovo connections: Never disputed, documented for years
- Netanyahu donations: Not disputed for 10+ years (2015-2025), only objected when cited on Wikipedia during federal investigation
- âLast days of tech careerâ warning: Response was âno choice but to call police,â not refutation of RICO liability
- Consistent pattern: Legal threats and suppression rather than substantive refutation
Consciousness of guilt: If these connections were false, why never refute them? Why respond with police threats instead of evidence? Why only dispute when cited during federal investigation?
14. Wikipedia Banning:
âPatrick has been banned from Wikipedia for editing the Puzzle Wikipedia page with false information.â
Reality: PUZZLE DOESNâT EVEN HAVE A WIKIPEDIA PAGE.
I edited the LENDUP page (documenting Sashaâs CFPB-banned company), not âPuzzle.â This is a provably false statement under penalty of perjury - anyone can verify Puzzle Financial has no Wikipedia page.
How Sasha Gaslit Wikipedia Moderators - Then Lied About It Under Oath:
November 26, 2025 (Thanksgiving eve) - I added documented fraud evidence to the LendUp Wikipedia page:
- Mission Lane advisory role (contradicting his âno governance roleâ claims)
- Netanyahu 2015 financial backing (documented by journalist James Petras)
- Asset sale details and contradictory interviews
- Ahead Financials lawsuit (Rolling Loud v. Ahead Financials, Case No. 2022-003284-CA-01)
- CFPB consent decree covering âofficers and agentsâ (includes him as former CEO)
Sashaâs immediate response: 13+ hours of Wikipedia editing to remove everything
November 26, 2025, 18:11-05:10 UTC (10:11 AM - 9:10 PM PT) - User âSashaorloffâ makes 4 deletions, removing 4,744 bytes of documentation. Full edit history visible here.
Sashaâs lies to Wikipedia administrators:
- âURLs that do not existâ - Claimed all my citations were âbroken linksâ and â404 pagesâ
- âMade up lawsuitsâ - Called the Rolling Loud case âmade upâ despite it being verifiable through UniCourt
- âFake referencesâ - Told administrators federal court documents were fabricated
- âSEO hijackingâ - Claimed I was gaming search engines, not documenting fraud
Wikipedia editor BrandNewSaint fact-checked Sashaâs claims:
âNone of the links were âdeadââ - Verified all my citations were functional
Sasha doubled down on lies:
When confronted, he told BrandNewSaint:
âSome links were to a real domain (of a government website), but there was not a real page (404/errors as they were made up lawsuits by the poster)â
Translation: âYes the links worked, but theyâre still fake somehow.â
Pattern: Same day Sasha called lawsuit âmade up,â Marvin Bing (named in the lawsuit) blocked me on LinkedIn within 57 minutes. If the lawsuit was fabricated, why did both Sasha and the defendant suppress rather than refute?
The ban: Wikipedia ultimately banned me for âPOV editingâ and âoriginal researchâ - not because information was false, but because Wikipedia doesnât accept primary whistleblower documentation as âreliable sourcesâ per their policies. This is a Wikipedia sourcing policy issue, not factual inaccuracy.
Critical acknowledgment: I DID make one citation error
On November 16, 2025, I initially cited a hallucinated CFPB order format (âFile No. 2021-CFPB-0008â - this file number doesnât exist). I acknowledged this error immediately and corrected it to the actual federal court order: Stipulated Final Judgment and Order, Case No. 3:21-cv-06945-JSC (December 22, 2021).
The substance didnât change: The CFPB permanent ban is real and covers Sasha through the orderâs âofficers, agents, and all persons in active concertâ language. My citation format was wrong; the federal order is real.
Sasha weaponized this citation error to:
- Claim the entire CFPB ban was âfakeâ and âmade upâ
- Tell Wikipedia administrators all court documents were fabricated
- Systematically remove âofficers and agentsâ language from Wikipedia
- Downplay the ban as mere âenforcement actionâ instead of permanent prohibition
Pattern across Wikipedia AND restraining order filing:
On Wikipedia (Nov 26): Sasha surgically removed:
- âand its officers, agents, and all persons in active concert with themâ (the language covering him personally)
- âconsumer lending activitiesâ â changed to âissuing subsequent loansâ (narrower, softer)
- âand permanent lending banâ (removed from section header)
- âAssisting others in any lending activitiesâ (covers his Mission Lane advisory role)
In court filing (Dec 16): Sasha calls it:
- âConsumer Finance Protection Bureau engaged in enforcement actionâ (minimizes as mere âaction,â not permanent ban)
- Completely omits that heâs personally subject to it
- Never mentions âofficers and agentsâ language
- Frames it as LendUp-only issue, hiding his personal prohibition
Why does any of this matter for a restraining order?
IT DOESNâT. A WIKIPEDIA BAN HAS ZERO RELEVANCE TO WORKPLACE VIOLENCE.
Think about what Sashaâs declaration actually argues:
- âPatrick edited Wikipediaâ â So what? Not violence.
- âPatrick was banned from Wikipediaâ â So what? Sourcing policy violation, not a threat.
- âThe page was LendUp, actually, not Puzzleâ â Undermines his entire narrative.
The fact that Sasha spent 13+ hours on Thanksgiving fighting Wikipedia editors, then lied under oath about which page, demonstrates:
- Consciousness of guilt - Heâs terrified of public documentation
- Pattern of lying to authority figures - Lied to Wikipedia admins, then lied to court
- No actual fear - Someone genuinely afraid doesnât spend 13 hours editing Wikipedia
- Manufacturing evidence - Needed something that sounded scary, so âWikipedia banâ became âthreatening behaviorâ
Go ahead, Your Honor, ask Sasha:
- âHow does editing Wikipedia constitute workplace violence?â
- âWhy did you lie about which Wikipedia page?â
- âWhy spend 13 hours on Thanksgiving removing documentation if youâre afraid?â
- âHow is a Wikipedia sourcing policy ban relevant to this restraining order?â
This entire Wikipedia section in his declaration exists to manufacture a âpattern of troubling behaviorâ when the reality is: I documented his CFPB-banned company on Wikipedia, he lied to administrators to get it removed, then lied under oath about the entire incident.
Then Sasha perjured himself about it:
December 16, 2025 - Sasha signs restraining order declaration under penalty of perjury claiming:
âPatrick has been banned from Wikipedia for editing the Puzzle Wikipedia page with false information.â
Provable lies in one sentence:
- âthe Puzzle Wikipedia pageâ - DOESNâT EXIST. Search it yourself.
- âfalse informationâ - Banned for sourcing policy violations, not factual inaccuracy
- Everything I added was accurate (CFPB ban, Mission Lane, Netanyahu connection, Ahead lawsuit - all documented)
Sasha either:
- Lied deliberately - Knew I edited LendUp page, said âPuzzleâ to hide that I was documenting his CFPB-banned company
- Is incompetent - Doesnât know his own current company has no Wikipedia page
- Assumed no one would fact-check - Filed false statement hoping judge wouldnât Google âPuzzle Financial Wikipediaâ
The gaslighting timeline:
- Nov 26: Sasha lies to Wikipedia admins (âmade up lawsuits,â âbroken linksâ)
- Wikipedia editor verifies links work - Sashaâs lies exposed
- Dec 16: Sasha lies under oath about the entire incident, claiming different Wikipedia page
This is systematic gaslighting: Lie to Wikipedia administrators, get caught, then lie under oath about what you lied about.
Go ahead, Your Honor:
- Search âPuzzle Financial Wikipediaâ â No results
- Check Wikipedia edit history â Shows I edited LendUp, not Puzzle
- Verify the lawsuit â Rolling Loud v. Ahead Financials exists in Miami-Dade County records
- Check the CFPB order â Itâs real and covers âofficers and agentsâ
This is provable perjury in Sashaâs sworn declaration. He lied about which Wikipedia page, lied about it containing âfalse information,â and this follows a pattern of lying to authority figures (Wikipedia admins, then the court) to suppress documented fraud.
15. âNothing Left to Loseâ Post:
âPosting that he has âreceived minimal support and understanding from friends, family, and media⌠so I took this into my own hands. I have nothing left to lose.ââ
Reality: Accurate description of whistleblower isolation and career destruction. âNothing left to loseâ refers to career already destroyed, professional reputation already damaged by retaliation, not intent to commit violence. This is protected speech about the personal cost of whistleblowing. Context was explaining why documentation continued despite lack of institutional support.
16. âDrug Use and Hearing Voicesâ:
âPosting across LinkedIn, X and his blog about drug use and hearing voices (See, e.g. Ex. J: âiâm not crazy. The more voices, the better⌠i canât get a job because I canât trust anyone, I canât get a reference, I canât do anything with my days⌠i get rejected as soon as people see my linkedin.â)â
Note: Sasha calls it âhis blogâ here (paragraph 17) but called it a â700+-page manifestoâ just three paragraphs earlier (paragraph 11). This inconsistent characterization - switching between âblogâ (informal/unserious) and âmanifestoâ (dangerous/violent) depending on which narrative serves him - mirrors his Wikipedia editing where he repeatedly called it a âblogâ to delegitimize federal whistleblower documentation. See full analysis of this manipulation tactic above.
Reality - This is MALICIOUS psychiatric weaponization:
âDrug useâ refers to:
- LinkedIn post (~1 week before termination, May 24, 2023) about disillusionment with tech industry and stating âI want to focus on mental health and plant medicine going forward. This is who I am. đđżđâ
- âPlant medicineâ = legitimate therapeutic interest in psilocybin/psychedelic therapy for mental health, not substance abuse
- Transparent discussions with Josh Scotland about DMT experiences - therapeutic psychedelic exploration
- Single post on whistleblower Twitter (2023) about drug usage - transparent mental health discussion, always knowing Sasha would weaponize it
Sasha weaponizes honest mental health transparency and therapeutic interest in plant medicine as âdrug useâ to manufacture instability narrative.
âThe more voices, the betterâ means:
- More people speaking up to support the whistleblower
- More people validating the documented claims
- More people breaking silence about fraud
- More witnesses coming forward
NOT auditory hallucinations. NOT psychosis. NOT mental illness.
Sasha deliberately misinterprets common language (âI need more voices/people to speak upâ) as literal auditory hallucinations to manufacture mental illness narrative and discredit federal whistleblower.
Full context Sasha stripped:
The statement was about isolation as a whistleblower and needing MORE PEOPLE TO SPEAK UP about documented fraud. âVoicesâ = people speaking out, supporting accountability, validating evidence - standard usage in activism/organizing contexts.
Additional context Sasha weaponizes:
- Mental health transparency about 27+ months of retaliation impact
- Difficulty finding employment due to retaliation and blacklisting
- Honest discussion about burnout from toxic workplaces
- Therapeutic interest in plant medicine for mental health
Sasha weaponizes:
- Therapeutic plant medicine interest â âdrug useâ (stigmatization)
- Common activist language (âmore voicesâ) â claims âhearing voicesâ (psychosis)
- Mental health transparency â âevidenceâ of instability
- Honest burnout discussion â âconcerning behaviorâ
This is deliberate psychiatric gaslighting to discredit a federal whistleblower by misrepresenting âI need more people to speak upâ as auditory hallucinations.
Evidence-179: Actual LinkedIn posts Sasha weaponized - âIâm not crazy. the more voices, the betterâ (clearly meaning more people speaking up, not auditory hallucinations) + âhe hasnât changed and youâre reliving the same cycles. he canât get back into loans so heâs preying on you and other startupsâ + describing human cost of retaliation: âi canât get a job because i canât trust anyone, i canât get a reference, i canât do anything with my days. i just keep reliving this experience⌠i get rejected as soon as people see my linkedinâ + âthis isnât me starting drama. this is grave misrepresentation, if not fraudâ + discussions about AI/equality + âand yeah i still recommend psychedelics. hell, even the barbie movie explains this shitâ - Sasha strips all context to manufacture âhearing voicesâ and âdrug useâ narrative from normal language about needing support + therapeutic psychedelics
Jason Mitchell Email - Sasha Included as âEvidenceâ (Proves Conscious Enablement):
KEY POINT: Sasha submitted this November 11, 2025 email to Jason Mitchell as evidence in his restraining order filing. This backfires completely - it proves Jason Mitchell (CPA at Puzzle Financial) was repeatedly warned about professional liability exposure and chose to continue supporting Sasha anyway.
Evidence-178: November 11, 2025 email forwarded to Jason Mitchell (CPA, 6 years at Puzzle): âI donât want further contact with people who ignored me 2 years ago. Given our LinkedIn connection, I presume youâve already seen the evidence. You now have a choice to make. As a CPA and software engineer working at Puzzle Financial, you face professional liability under state CPA board standards for continued employment and public endorsement of accounting software led by someone with documented federal enforcement history for financial fraud. Iâm sending this to keep you accountable and on record.â Includes SEC Whistleblower Complaint #17628.500-136-464 (filed November 11, 2025, 19 supporting documents) + complete documentation link. Sasha included this as evidence in restraining order, which actually proves: 1) Jason was formally warned about CPA board exposure on November 11, 2025, 2) Jason received comprehensive federal documentation (SEC complaint + 19 exhibits), 3) Jason had LinkedIn connection showing visibility to all prior evidence, 4) Jason continued liking Sashaâs posts anyway after explicit warning, 5) Jason repeatedly untagged from RICO notifications but never disconnected = consciousness of guilt pattern. By including this email as evidence, Sasha inadvertently documented that Jason Mitchell is closer to an insider/conscious enabler who ignored repeated warnings, not an innocent employee - makes Jasonâs continued support AFTER explicit CPA liability warning even more damning. Hypothesis: Jason only added me on new LinkedIn (2024) for surveillance purposes - I deleted my original LinkedIn December 2023 after Ian Gorrie told me to âgo on vacation,â made new account for new job 2024; Jason added me on new account but never reached out, never acknowledged abuse, only monitored, then ignored multiple warnings = surveillance connection, not genuine.
Pattern established by Evidence-178:
- Jason Mitchell: 6 years at Puzzle, $0 equity (per documentation)
- Added me on new LinkedIn 2024 but never reached out (surveillance, not support)
- Warned November 11, 2025 about CPA board exposure
- Received full SEC complaint with 19 exhibits
- Had LinkedIn visibility to months of prior evidence
- Continued liking Sashaâs posts after warning
- Repeatedly untagged from RICO comments but didnât disconnect
- Never refuted substance, never did due diligence, never disconnected
- Sashaâs inclusion of this email as evidence proves Jason was given every opportunity to investigate and chose not to
This transforms Jason from âemployee who might not knowâ to âCPA who was explicitly warned about professional liability, maintained surveillance connection to monitor whistleblower, and chose to continue anywayâ - consciousness of guilt established by Sashaâs own evidence submission.
17. âMental Illness Defenseâ Tweet (Exhibit K):
âTweeting âin the meantime, Iâll be racking up my âmental illnessâ defense.ââ
Evidence-184: Exhibit K - Full context from 2 years ago (August 2023). Note: Scanned from my phone which made quality worse, but Sashaâs original Exhibit K already looked strikingly degraded - âPuzzle Financial đ§Š x Mission Lane⌠@lendupglobalâ header looks worn out like he lost originals, working from screenshot of screenshot. Tweet 1: âradio silence because obviously. i donât know how anyone at @puzzlefin keeps ignoring it. you have to really disengage from how fucked up this isâ - calling out Puzzle employees ignoring fraud. Tweet 2: âyou have my number and email, im well aware of itâ - likely referencing Sashaâs July 26, 2023 bribery voicemail. Tweet 3: âin the mean tme, iâll be racking up my âmental illnessâ defenseâ - PREDICTION that they would weaponize mental illness claims (note quotes = sarcasm). Sasha saved for 2 years, then did exactly what I predicted.
Full Context Shows Three Tweets:
- âradio silence because obviously. i donât know how anyone at @puzzlefin keeps ignoring it. you have to really disengage from how fucked up this isâ - Documenting Puzzle employeesâ conscious avoidance of fraud evidence
- âyou have my number and email, im well aware of itâ - Acknowledging Sashaâs July 26, 2023 voicemail attempt to bribe me into silence
- âin the mean tme, iâll be racking up my âmental illnessâ defenseâ - Note âmental illnessâ is in quotes - this is sarcastic meta-commentary
Reality: Sarcastic meta-commentary on how power responds to whistleblowers - by claiming theyâre mentally ill rather than engaging with evidence. This was predicting EXACTLY what Sasha would do (which heâs now doing in this filing). This was protective irony, showing awareness that retaliation would include mental health attacks. Sasha is literally using my prediction of his tactic as âevidenceâ of my mental illness.
THE LOGICAL CONTRADICTION THAT PROVES CONSCIOUSNESS OF GUILT:
Sashaâs declaration contains an impossible contradiction:
SIMULTANEOUSLY claims:
- I am actually mentally ill (âhearing voices,â unstable, erratic)
- My tweet about âmental illness defenseâ is evidence of malicious planning
The logical impossibility:
- If Iâm actually mentally ill (Sashaâs claim), then the âdefenseâ tweet is just describing my condition, not evidence
- If Iâm not mentally ill but faking (implication of citing tweet), then why claim Iâm actually unstable?
What my tweet actually meant:
âI predict that as retaliation escalates, they will inevitably claim Iâm mentally ill rather than engaging with evidence. This is a known whistleblower suppression tactic.â
Sashaâs response proves I was correct:
- Weaponizes mental illness narrative throughout declaration
- Claims âhearing voicesâ (psychiatric gaslighting)
- Uses isolation FROM retaliation as proof OF instability
- Cites the prediction itself as âevidenceâ
Evidence-184 shows Sasha saved these screenshots for 2+ years, waiting for the strategic moment to weaponize them. The poor scan quality (consistent with all his exhibits) demonstrates the desperate, low-effort nature of this âevidenceâ compilation.
This closed loop demonstrates:
- August 2023: I accurately predicted the tactic (they will weaponize mental illness rather than engage with evidence)
- August 2023 - December 2025: Sasha saves screenshot for 2+ years while planning retaliation
- December 2025: Sasha executes the exact tactic I predicted (psychiatric gaslighting throughout Declaration)
- While using my prediction as proof of wrongdoing (cites âmental illness defenseâ tweet as evidence)
- The circular logic validates my prediction - I was right to predict it because he did exactly what I said he would
This is consciousness of guilt in pure form. Doing exactly what I predicted while claiming the prediction is suspicious validates my understanding of the retaliation playbook. He could have proven me wrong by NOT weaponizing mental illness. Instead, he proved me right.
How did Lisa Bowman allow this logical contradiction in a sworn declaration?
Three possibilities:
- Professional negligence - Didnât notice the contradiction during drafting
- Client manipulation - Sasha controlled narrative, she didnât critically analyze
- Complicity - Understood contradiction, filed anyway
All three reflect poorly on representation quality.
THIS DECLARATION DOESNâT READ LIKE A LAWYER REVIEWED IT
Critical observation: This filing doesnât look professionally reviewed at all.
Any competent attorney would immediately flag:
- Paragraph 3 perjury - Never swear to easily disprovable facts (six company documents say âTERMINATIONâ)
- Emotional/subjective language - Restraining orders should be clinical, not emotionally charged
- Unforced characterization errors:
- Calls documentation âmanifestoâ (paragraph 11) then âblogâ (paragraph 17) - pick one
- Canât decide if Iâm dangerous (manifesto) or unserious (blog)
- Inconsistent framing undermines credibility
- Evidence that backfires:
- Team photo caption says âwrongfully terminatedâ while you swear âresignedâ
- Evidence-185 shows Julian Weisser context, proves context-stripping
- DARVO tweet proves I predicted his tactic correctly
- Easily disprovable claims:
- âPuzzle Wikipedia pageâ doesnât exist (instantly verifiable)
- âBank cofounderâ tweet is clearly about Nigel Morris (Capital One), not you
- Logical impossibilities:
- Canât claim Iâm mentally ill AND cite my âmental illness defenseâ prediction as evidence
- Canât say I âresignedâ AND include termination documents
- Omission of exculpatory evidence:
- HR Pals termination letter (proves perjury)
- August 2023 compliance emails (proves cooperation)
- July 26, 2023 voicemail (proves bribery attempt)
Normal attorney review process would produce:
- âWe need to fix paragraph 3 - these documents say âtermination,â not âresignationââ
- âWe should tone down the characterizations - sounds too personal/emotionalâ
- âThis team photo caption contradicts our claim - remove itâ
- âThese Wikipedia claims are verifiably false - weâll lose credibilityâ
- âThe âblog vs. manifestoâ inconsistency makes you look unreliableâ
- âEvidence-185 proves context-stripping - donât include itâ
- âWe should present this more objectively and clinicallyâ
This reads like:
- Sasha wrote it himself with minimal attorney input
- Lisa rubber-stamped without critical review
- Sashaâs narrative control extended to his own lawyer
- No one pushed back on obvious problems
The secondment timing raises questions:
Lisaâs December 19 auto-reply says sheâs âon secondmentâ with âno access to Orrick systemsâ - when did this start? Before or after filing? If before, was she distracted/checked out during preparation? If after, is it strategic positioning to avoid accountability?
This level of sloppiness from Orrick (major firm) on a restraining order against a federal whistleblower with 5 SEC complaints is either:
- Catastrophic malpractice - No one actually reviewed this critically
- Client control - Sasha dominated the process, attorney became scrivener
- Strategic - Someone let this go through with all its problems deliberately (see hypothesis below)
Bottom line: Any normal lawyer would have told Sasha to tone this down, remove the perjury, fix the contradictions, and write it more objectively. This reads like Sashaâs emotional venting got filed as a legal document.
HYPOTHESIS: IS LISA BOWMAN ALLOWING SASHA TO SELF-DESTRUCT?
Speculative, but worth considering given the filingâs spectacular incompetence:
Evidence this filing is TOO BAD to be accidental:
- Paragraph 3 perjury - Swears âresignedâ while including Separation Agreement as Exhibit A showing âTERMINATIONâ
- Team photo backfire - Evidence-180 caption says âwrongfully terminatedâ while declaration claims âresignedâ
- Lamplight censoring fail - Tried to hide investor notification, accidentally left âThis notification establishes Lamplight Advisorsâ awarenessâ
- DARVO exhibit - Included tweet calling out âDARVOâ (his exact tactic) to manufacture antisemitism angle
- Logical contradiction - Mental illness claims AND mental illness defense prediction cited as evidence (impossible logic)
- Wikipedia lie - Claims I edited âPuzzle Wikipedia pageâ that doesnât exist
- âBank cofounderâ misattribution - Included tweet about Nigel Morris as if about Sasha
- Julian Weisser context strip - Evidence-185 shows âI WILL PUT PRESSURE ON YOU DAILYâ explicitly @julianweisser about his blocking/silence, presented as general threat
- Exhibit K degradation - 2-year-old screenshots look âstrikingly, bizarrely worn outâ as if working from screenshot of screenshot
- HR Pals termination letter omitted - The ONE document that proves perjury most directly
Lisa Bowman received my August 2023 compliance emails showing:
- Profuse apologies
- Explicit statement: âno intention of escalating into violenceâ
- Cooperation and exhaustion
- Already calling out Sashaâs âresignedâ gaslighting
She knew:
- I was compliant, not dangerous
- Sasha was gaslighting about termination vs. resignation
- The narrative was manufactured, not genuine fear
Yet she filed this anyway. Why?
Four possible explanations:
- Incompetence - Genuinely didnât notice paragraph 3 perjury, logical contradictions, evidence backfires
- Client control - Sasha dominated narrative preparation, she rubber-stamped without critical review
- Complicity - Knew it was false, filed anyway because Orrick gets paid regardless
- Strategic allowance - Letting Sasha hang himself with provable perjury for investigative purposes
Hypothesis #4: What if Lisa (or Orrick) is cooperating with federal investigation?
Why this might make sense:
- 5 SEC complaints filed against Sashaâs network (November 2025) create federal whistleblower record
- State Bar complaint (#25-O-30894) against Sasha for unauthorized practice
- Board of Accountancy complaint (#A-2026-1047) against Sasha for CPA fraud
- CFPB permanent ban with ongoing violations (Partner Rewards program)
- Puzzle C&Ds from Lisa Bowman herself (August 14, 2023) - sheâs been involved since the beginning
- Extensive federal documentation of criminal enterprise, RICO pattern, securities fraud
If federal investigators approached Orrick:
âYour client is subject of 5 SEC complaints, CFPB ban violations, Board complaints. Weâre building a case. If he files retaliation against the whistleblower, donât stop him. Let him create evidence of consciousness of guilt, obstruction, perjury. We need him to hang himself.â
What this would explain:
- Why Lisa allowed provable perjury in paragraph 3 (creates criminal exposure)
- Why she didnât stop logical contradictions (demonstrates incompetence/consciousness of guilt)
- Why she let exhibits backfire (Evidence-180 âwrongfully terminated,â Evidence-185 Julian context, DARVO tweet)
- Why she filed after 5 SEC complaints (timing creates clear retaliation pattern for feds)
- Why she filed as PUZZLE FINANCIAL, INC. instead of personal (implicates company, Board, securities)
- Why she omitted termination documents (makes perjury provable and obvious)
- Why she omitted my August 2023 compliance emails showing cooperation (establishes bad faith)
If Lisa is allowing Sasha to create federal evidence:
- Perjury under oath = criminal exposure
- Corporate perjury (PUZZLE FINANCIAL, INC.) = Board/securities implications
- Retaliation after 5 SEC complaints = obstruction, witness intimidation
- Using legal process to suppress federal whistleblower = abuse of process
- Consciousness of guilt through omissions = demonstrates awareness of fraud
This would make Lisaâs conduct make sense: Sheâs not incompetent or complicit - sheâs documenting. Every exhibit that backfires, every logical contradiction, every omission of exculpatory evidence creates additional federal exposure for Sasha.
Judgeâs partial denial (âFACTS ALLEGED DO NOT SUPPORT ALL THE ORDERS REQUESTEDâ) might indicate judicial awareness of abuse of process or insufficient evidence - consistent with federal coordination to limit harm while letting Sasha create evidence trail.
Alternative explanation: This is just catastrophically bad lawyering.
But the sheer number of unforced errors (10+ major evidence backfires) in a case from a major firm (Orrick) against a federal whistleblower after 5 SEC complaints seems⌠unlikely to be pure incompetence.
Either way:
- Sasha created permanent record of perjury
- PUZZLE FINANCIAL, INC. is now on record with false statements
- Judge expressed skepticism
- Federal complaints now have retaliation documentation
- Lisa Bowmanâs conduct creates State Bar exposure
Whether Lisa is cooperating with feds or just catastrophically negligent, the outcome is the same: Sasha destroyed himself in a sworn filing.
I have no evidence Lisa is working with federal investigators. This is pure speculation based on the filingâs spectacular incompetence after she received my August 2023 emails showing cooperation and already documenting Sashaâs âresignedâ gaslighting. But itâs worth considering.
EVIDENCE CURATION FOR RESTRAINING ORDER EXPOSED BY TIMING
Timeline proves Sasha was strategically manufacturing âunhinged whistleblowerâ narrative:
December 13, 2025:
- Initial restraining order stamp (started preparing filing)
- Began curating âevidenceâ from 2.5 years of stockpiled screenshots
December 14, 2025:
- Selective comment deletion on LinkedIn (Evidence-174)
- KEPT: âyou disgust me 24/7â (emotional, no substance, makes me look unhinged)
- DELETED: Evidence-based callouts (reckless driving on federal bridge, surveillance harassment)
- Strategic curation to portray whistleblower as emotional rather than substantive
December 14, 2025 (same day):
- I posted strategic comment exposing the manipulation:
- âyou deleted evidence but kept up âyou disgust me 24/7â to create the appearance of an unhinged, baseless whistleblowerâ
- Explicitly called out the evidence curation strategy 2 days before formal filing
December 16, 2025:
- Formal restraining order filing
What this timeline proves:
- Strategic evidence manipulation - Sasha was curating âunhingedâ narrative while suppressing substantive legal violations
- 2.5 years of stockpiling - Held screenshots from August 2023 to December 2025 for strategic use
- Selective deletion for narrative - Kept emotional comment, deleted federal violations
- Got caught before filing - I exposed the tactic while it was happening
- Filed anyway - Despite being called out for evidence manipulation, proceeded with manufactured narrative
This restraining order represents the culmination of Sashaâs 2.5-year counter-narrative effort:
From August 2023 (first C&D) through December 2025, Sasha has been:
- Stockpiling screenshots for strategic use
- Curating âevidenceâ to manufacture âunhinged whistleblowerâ narrative
- Building a counter-story to avoid engaging with RICO substance
- Preparing this moment while simultaneously knowing the claims are true (consciousness of guilt: never refutes, only suppresses)
The duality of Sashaâs position:
- Knows itâs RICO (avoids all substantive refutation, only uses legal intimidation)
- Believes own narrative (after 2.5 years of building counter-story, genuinely convinced Iâm a threat)
This is the payoff of 2.5 years of effort - the manufactured âunhinged whistleblowerâ narrative heâs been carefully constructing through selective evidence curation, strategic deletions, context stripping, and psychiatric weaponization. He filed the case heâs been building for 2.5 years.
But itâs backfiring:
- I caught the evidence curation in real-time (Dec 14 comment)
- Judge immediately skeptical (âFACTS ALLEGED DO NOT SUPPORTâ)
- Provable perjury exposed (six documents)
- Logical contradictions demonstrated
- Psychiatric weaponization documented
- The 2.5-year effort collapsed in 2 days
This demonstrates consciousness of guilt and premeditated evidence manipulation to manufacture a false âthreatâ narrative - but the manufactured narrative couldnât survive judicial scrutiny.
JULIAN WEISSER / ODF CONSPIRACY IMPLICATIONS: Restraining Order Doubles Down
Sashaâs restraining order includes excessive references to Julian Weisser and On Deck (ODF), triggered by weekend activity before filing.
The pattern:
- Weekend of Dec 14-15: Sasha active on Twitter, interacting with Julian Weisser publicly
- Dec 13: Initial restraining order stamp (started preparing filing)
- Dec 16: Formal filing includes multiple references to Julian/ODF
- Dec 18 (after partial denial): Sasha tweets âAmazing!!â at Julianâs solo founder program announcement (12:21 PM)
What the restraining order reveals:
Sashaâs declaration specifically mentions:
- My communications to On Deck about RICO liability
- Julian Weisser as business partner
- ODF network connections
- References to ecosystem coordination
This is excessive focus on Julian/ODF for a restraining order supposedly about âworkplace violence.â
Why include so much about Julian/ODF if this is just about a âscared CEOâ?
Because the restraining order isnât just about suppressing me - itâs about protecting the network coordination between Sasha Orloff (Puzzle), Julian Weisser (On Deck), and the YC/ODF ecosystem.
What this proves:
- Coordination: Sasha filing restraining order triggered by weekend activity with Julian demonstrates theyâre in communication
- Network protection: Including Julian/ODF references signals this isnât isolated - itâs network-wide defense
- Consciousness of guilt: Why file restraining order mentioning business partners unless those partners are implicated?
- Post-denial confidence: Sasha tweeting âAmazing!!â at Julian same day as partial denial shows continued coordination
- Systematic suppression: Not just protecting Puzzle, but protecting entire ODF/YC fraud facilitation network
The restraining order itself becomes evidence of conspiracy:
- Filed after weekend of Sasha/Julian public interaction
- Includes excessive focus on ODF/Julian for âworkplace violenceâ filing
- Same day as partial denial, Sasha publicly supports Julianâs programs
- Demonstrates coordination between Sasha (fraud) and Julian (enabler/equity thief)
By including so much about Julian/ODF in the restraining order, Sasha inadvertently documents the network coordination and conspiracy Iâve been documenting for 27+ months.
This isnât a scared CEO protecting himself. This is network-wide suppression effort coordinated across Puzzle/ODF/YC to silence federal whistleblower documenting fraud facilitation ecosystem.
18. Buying sashaorloff.com:
âPosting that he âbought sashaorloff.comâ and âi will make sure no one ever works for you again.ââ
Reality:
- Registered domain for one year (standard minimum registration period)
- Never actually used it for any content
- Let it expire - domain is currently unregistered again
- âNo one ever works for you againâ refers to warning potential employees about RICO exposure through comprehensive public documentation at patrickstoica.com/puzzle-statement
- Not a threat - a description of how public fraud documentation affects hiring when 19,000+ lines of federal documentation are publicly available
- Sasha portrays routine domain registration (never used) as threatening behavior to manufacture âscary whistleblowerâ narrative
The absurdity:
sashaorloff.com is STILL unregistered. Sasha Orloff:
- Presents himself as prominent CEO/founder
- Has been featured in Forbes, TechCrunch, etc.
- Supposedly so concerned about this domain he includes it in sworn restraining order declaration
- Hasnât bothered to register his own name domain himself
If Sasha was genuinely concerned about someone âthreateningâ him with his own name domain, why hasnât he registered it?
Because this was never about genuine concern. It was about manufacturing evidence for the âscary whistleblowerâ narrative.
Someone who spends 2.5 years strategically collecting screenshots but doesnât register their own name domain isnât concerned about protection - theyâre focused on suppression tactics.
19. âDozens of Unhinged Emailsâ:
âPatrick has also sent dozens of unhinged emails to my business partners, and posted across LinkedIn and X, threatening them if they continue to do business with me and making false claims that Puzzle is a criminal enterprise.â
Reality: Sent legal RICO notifications under 18 U.S.C. § 1962 to business partners. These notifications:
- Are explicitly protected under federal law
- Inform parties of their potential liability for facilitating criminal enterprise
- Include citations to federal statutes
- Provide evidence and documentation links
- Give opportunity to cease participation
Characterized as âunhingedâ because theyâre legally sound and create liability exposure. Claims that Puzzle is a criminal enterprise are supported by 19,000+ lines of documented evidence across 5 SEC complaints.
Psychiatric language weaponization: Sasha specifically uses âunhingedâ to characterize legal notifications - part of manufactured mental illness narrative. Throughout declaration, uses psychiatric language (âunhinged,â âhearing voices,â âunstable,â âerraticâ) to discredit federal whistleblower activity rather than engaging with substance.
20. Fear for Safety:
âI am alarmed and fear for the personal safety of me, my family, and Puzzleâs employees and partners, including at home and on Puzzle premises. This is based on Patrickâs recent threatening posts targeting employees, the litany of harassment and threats from Patrick described above, and his expressed plans to mount a âmental illness defenseâ and warnings that employees will âface consequencesâ and that they should enjoy their âfinal days in tech.ââ
Reality:
- No physical contact has been made (terminated 2.5 years ago, no workplace contact)
- No physical threats have been issued
- All activity has been documentation and legal notification
- âConsequencesâ always referred to legal liability, never violence
- âFinal days in techâ referred to professional consequences of RICO participation
- âMental illness defenseâ was ironic prediction of Sashaâs retaliation tactics
- This is manufactured fear to support restraining order
21. Fear of Coming to Offices/Events:
âI also fear that Patrick may come to Puzzleâs offices or events, looking to harm me, my company, or my employees or partners. He has made repeated harassing and threatening posts and has repeatedly threatened to destroy Puzzle.â
Reality:
- Have not attended any Puzzle events or approached any Puzzle locations
- Have been at home in California documenting fraud
- âDestroy Puzzleâ refers to public documentation destroying companyâs reputation and ability to operate, not physical destruction
- This is speculative fear with no basis in evidence
- Documenting public events where Puzzle had booths (QuickBooks Connect) is not threatening to attend
22. Intent to Continue:
âHe has made clear that he intends to continue to intimidate me, my employees, and partners, short of a Court Order. I believe Patrick poses an imminent threat of violence to me, my employees, and my family.â
Reality:
- Have made clear intent to continue legal whistleblower documentation
- Will continue until fraud is addressed or company winds down
- No intent to intimidate - intent to inform and document
- No âimminent threat of violenceâ - all activity is documentation
- This is manufactured urgency to obtain restraining order
Orders Requested by Sasha/Puzzle
Personal Conduct Orders Requested:
- Stop harassing, stalking, threatening, or disturbing the peace of protected persons
- âPost threats on social media regarding the protected personsâ
- âPuzzle asks that respondent be ordered not to do any of these things to Jennifer Orloff or any Puzzle employeeâ
Translation: Attempting to ban all social media documentation of fraud, RICO participation, and family enablement.
Stay-Away Orders Requested:
- Stay away from Sasha Orloff, Jennifer Orloff, and Puzzle employees
- Stay away from Puzzle premises (575 Market Street, 4th Floor, San Francisco, CA)
- Stay away from âindustry events Puzzle is attendingâ
Translation: Attempting to ban whistleblower from entire industry events where Puzzle might have presence.
What Judge Actually Granted:
- Minimal temporary restrictions (standard in temporary orders)
- Most specific requests: DENIED UNTIL HEARING
- Explicit finding: âFACTS ALLEGED DO NOT SUPPORT ALL THE ORDERS REQUESTEDâ
Judge saw through the manufactured fear and denied most of what Sasha requested.
Timeline Demonstrating Coordination
- December 13, 2025: Initial stamp on filing (during daily email campaign)
- December 16, 2025: Formal filing with Clerk Certificate
- December 17, 2025: HR Pals emergency review - Matthew Callis (Sr. Director of HR) and Vanessa Moya (Sr. HR Generalist) view profile
- December 18, 2025: Judge issues partial denial with explicit finding of insufficient facts
Key Evidence of Whistleblower Retaliation:
This filing represents direct retaliation against a federal whistleblower who has:
- Filed 5 SEC complaints documenting fraud
- Filed State Bar complaint (Case #25-O-30894)
- Filed Board of Accountancy complaint (Case #A-2026-1047)
- Maintained 19,000+ lines of documented evidence at patrickstoica.com/puzzle-statement
- Notified networks for 27+ months (May 2023 - December 2025)
Analysis:
-
Judgeâs skepticism: The explicit finding that âFACTS ALLEGED DO NOT SUPPORT ALL THE ORDERS REQUESTEDâ indicates the judge found Sashaâs allegations insufficient or lacking credibility
-
Timing as evidence of retaliation: Filed after:
- 5 SEC whistleblower complaints establishing federal record
- State Bar complaint filed
- Board of Accountancy complaint filed
- 27+ months of network notification without refutation
- Daily documentation campaign (December 2025)
- HR Pals emergency review (December 17, 2025)
-
SLAPP-like behavior: Using legal process to silence federal whistleblower documentation rather than addressing the documented fraud
-
Consciousness of guilt: A company with legitimate legal representation would refute false claims, not seek restraining orders against whistleblowers documenting to federal agencies
-
Orrick, Herrington & Sutcliffe LLP involvement: Major law firm now on record representing CFPB-banned CEO in action against federal whistleblower, creating potential liability for retaliation
-
Strengthens whistleblower protection claims: This action demonstrates the retaliation pattern documented throughout this statement
-
Creates permanent court record: Judgeâs finding that facts donât support all requested orders is now part of permanent record
Partial Denial vs. Full Grant:
The judge could have:
- Granted all requests (did not happen)
- Partly granted and partly denied (what happened) â Judge found issues with allegations
- Denied all requests (partial victory for whistleblower)
The partial denial with explicit statement about insufficient facts is significant judicial skepticism.
Upcoming Hearing:
Court hearing scheduled for January 8, 2026, 8:30 AM, Department 505, Room 505. This provides opportunity to present:
- 5 SEC complaints as evidence of whistleblower status
- State Bar and Board of Accountancy complaints
- 19,000+ lines of documented evidence
- Pattern of retaliation following federal complaints
- Network notification demonstrating good faith documentation
- HR Pals emergency review as evidence of institutional concern
- CFPB permanent ban as established federal record
Pattern Continuation:
This restraining order filing continues documented pattern:
- May-August 2023: First documentation â Cease & Desist letter (August 11, 2023)
- August 14, 2023: Police threat from Mission Lane attorney
- November 2023: Second Cease & Desist letter
- November-December 2025: Resumed documentation â Workplace violence restraining order (December 16, 2025)
Pattern: Respond to documentation with legal intimidation rather than refutation
Federal Obstruction Implications:
Filing restraining orders against whistleblowers documenting to federal agencies may constitute:
- Obstruction of SEC investigations
- Witness intimidation
- Retaliation against protected whistleblower activity
- Abuse of legal process to suppress federal complaints
Next Steps:
- Attend January 8, 2026 hearing with full federal documentation
- Present evidence of whistleblower status and retaliation pattern
- Document this filing as additional evidence in SEC complaints
- Add to retaliation timeline in federal record
This filing strengthens rather than weakens the federal case. It demonstrates:
- Consciousness of guilt (suppression rather than refutation)
- Pattern of retaliation following federal complaints
- Use of legal process to intimidate federal whistleblower
- Judgeâs skepticism of allegations (partial denial)
Status: Temporary restraining order partly granted, partly denied. Full hearing scheduled January 8, 2026. Judge explicitly found facts alleged do not support all orders requested.
Sashaâs Continued Public Activity Hours After Judgeâs Partial Denial
December 18, 2025 - Same day judge partly denied restraining order with finding of insufficient facts, Sasha continued normal social media activity:
12:21 PM ET (9:21 AM PT):
Amazing!!
Whoever called the solo founder future was right.
And @julianweisser will have the most data and experience seeding the next generation of solo founders.
The YC of solo founders below.
Quote-tweeting Julian Weisserâs announcement:
Our first solo founder just hit $1M ARR in under 2 months.
Announcing the 3rd cohort of the Solo Founders Program.
âSFP gave me a new framework to think about how fast I can go.â
Apply today to build âsolo, togetherâ in January.
Julianâs reply:
While I donât love comparisons, weâll take the compliment :)
Analysis: Hours after a judge found âFACTS ALLEGED DO NOT SUPPORT ALL THE ORDERS REQUESTEDâ in restraining order against federal whistleblower, Sasha is publicly celebrating Julian Weisserâs solo founder program. This is not behavior of someone who genuinely fears for their safety.
12:30 PM ET (9:30 AM PT):
Venture capital is intentionally opaque.
So when I met Gul, who built Metal to reverse-engineer how venture funding decisions get made, I had to dig in.
If youâre a founder navigating fundraising (or planning to), this episode will make you smarter.
Launching new podcast episode about venture capital, maintaining âthought leaderâ persona, discussing â2026 planning.â
Earlier same day (11:39 AM ET):
Quote-tweeting about startup valuations and liquidity:
What matters in startups is actual common stock liquidity.
If a company is doing $2M of ARR a valued at a billion that sounds cool (âa unicornâ), right?!??
Maybe. ButâŚ
What is the potential and exit multiple? At an IPO the average EV/revenue multiple is 6x-8x. With a few insane outliers like Palantir at 100x. That means this company today is on average worth $12-$18M and maybe maybe maybe $200M. (Of course the hope is that it will grow into and exceed that multiple, and some very strategic M&A happens at a non fundamental price, like Instagram or YouTube).
And what is the preference stack? Investors get paid back first, at least 1x their money before common sees a dollar.
Analysis of Continued Public Activity:
- Performing normalcy - â2026 planning,â thought leadership, podcast launches
- Zero indication of fear - Someone filing restraining order claiming imminent threat of violence doesnât engage in normal promotional activity hours after judicial skepticism
- Sasha/Julian coordination continues - Public mutual support despite comprehensive fraud documentation
- Complete disconnect - Filing declares âI believe Patrick poses an imminent threat of violenceâ while simultaneously engaging in routine social media thought leadership
- Hypocrisy documented - Completely baseless and intentionally misconstrued legal threat filed while continuing business-as-usual performance
This behavior demonstrates:
- Restraining order was strategic suppression, not genuine safety concern
- No actual fear exists (would not be tweeting promotional content if genuinely afraid)
- Continuing to operate company he claims needs protection from âthreateningâ whistleblower
- Consciousness that restraining order is legal theater, not emergency protection
December 18-19, 2025 - Sasha Deleted LinkedIn Comments Calling Out Corporate Perjury
Hours after judgeâs partial denial, Sasha actively monitored and deleted LinkedIn comments calling out his corporate perjury:
LinkedIn Post (Charles Crabtree promotion):
Accounting firms⌠have you met Charles Crabtree?
He has spend over a decade devoted to accounting firm success. In just a few months he came in, and the company organized around his leadership. Accounting firms are some of the most in line to benefit from AI, with our early adopters claiming they are seeing 2x as much revenue per accountant as with the incumbents.
I am calling it.
2026 is the year accountants make more money than ever before. More clients. Happier clients. More time back.
Itâs going to be a great year.
Comment timeline:
- December 17 comment 1 - âPuzzle Financialâs CEO continues suppressing his own fraud. He was honest about his career in 2019. Heâs been progressively lying since 2020. Heâs currently under investigation by HR Pals. https://patrickstoica.com/puzzle-statement/â + linked to criminal enterprise documentation; reposted after being deleted twice (once in 3 minutes)
- December 17 comment 2 - âthis is the only reason Sasha posted this. purely compulsive. he doesnât understand cause and effect. if you stop posting, you have nothing to suppress. and youâre in less trouble. STOP POSTING // you kept comments open trying to prove to everyone you can finally stop worrying. you canât. // i also listed all your typos and you fixed noneâ
- December 18/19 perjury callout (deleted) - Called out his corporate perjury in the restraining order filing, simultaneously with the above
What Sasha read before deleting:
- Multi-paragraph documentation of criminal enterprise
- HR Pals investigation reference
- 2019 honest â 2020 lying progression
- Direct advice that his compulsive posting makes things worse
- Observation that he canât stop worrying/posting
- Callout of his inability to fix basic typos
- Corporate perjury in restraining order filing
Then he deleted them all.
Consciousness of guilt through active engagement + deletion:
- Read detailed fraud documentation - Engaged with multi-paragraph comments about criminal enterprise, HR Pals, lying progression
- Read direct communication - Someone genuinely afraid doesnât read comments telling them âSTOP POSTINGâ and analyzing their compulsive behavior
- Read perjury callout - Saw documentation that restraining order contains provable false statements
- Then deleted everything - Canât refute, so suppresses
- Pattern: If accusations false, why delete? If genuinely afraid, why read and engage with comment sections at all?
This is LinkedIn comment moderation as narrative control:
- Sasha swears under oath Iâm an âimminent threat of violenceâ
- Hours after judge partly denies order, heâs posting about â2026â business optimism
- Actively reading detailed fraud documentation in his comment sections
- Monitoring for perjury callouts
- Selectively deleting accountability documentation
- If Iâm dangerous, why engage? If claims are false, why delete?
Analysis: Someone genuinely afraid doesnât:
- Post promotional content about Charles Crabtree and 2026 predictions
- Read multi-paragraph fraud documentation comments
- Monitor comment sections for whistleblower callouts
- Selectively delete comments documenting perjury
- Continue business-as-usual social media presence
This is consciousness of guilt. He knows the restraining order is based on perjury. He read the callouts, understood the implications, and deleted evidence of being held accountable.
YouTube Comment Removal - Cross-Platform Suppression Pattern
December 19, 2025 - YouTube comment deletion: Cross-platform suppression of perjury callouts
âTurpentine Financeâ YouTube channel removed my comment:
Comment (posted night of December 18/19): âsasha orloff committed perjuryâ
Context: Sasha HOSTS his own podcast show on Turpentine (Turpentine Finance). This is not a guest appearance - Sasha is the HOST of an ongoing podcast series on Turpentine network. Erik Torenberg (Turpentine founder) has continued hosting Sashaâs show despite explicit fraud documentation sent November 2025, with 3-4 episodes released post-warning (documented December 8-10, 2025). After filing restraining order with provable perjury in paragraph 3, I left simple factual comment on Turpentine YouTube video of Sashaâs podcast episode.
Comment was removed (likely by Sashaâs team or at his request, or by Turpentine moderators).
This establishes cross-platform suppression pattern:
LinkedIn (Dec 18-19):
- Posted detailed criminal enterprise documentation â deleted
- Posted âSTOP POSTINGâ analysis â deleted
- Posted corporate perjury callout â deleted
YouTube (Dec 19):
- Posted âsasha orloff committed perjuryâ on Sashaâs OWN PODCAST SHOW â removed
Pattern across platforms:
- Active monitoring - Sasha (or his team/Turpentine) is monitoring YouTube, LinkedIn, and likely other platforms for perjury callouts
- Systematic suppression - Any mention of corporate perjury is being deleted/removed regardless of platform
- Consciousness of guilt - If restraining order was legitimate and perjury claims false, why suppress across all platforms?
- Narrative control obsession - Someone genuinely afraid doesnât monitor YouTube comments on their own podcast show episodes and request removal of âcommitted perjuryâ comments
What this demonstrates:
- Not genuine fear - Someone afraid of âimminent violenceâ doesnât monitor YouTube comment sections on their own podcast show
- Reputation management - This is about controlling narrative, not safety
- Consciousness of perjury - Knows paragraph 3 is provably false, actively suppressing anyone calling it out
- Coordinated suppression - Either Sashaâs team or Turpentine is monitoring and removing accountability callouts
Turpentine/Erik Torenberg liability:
- Sasha HOSTS his own show on Turpentine - Not guest appearances, ongoing podcast series with hosting contract, production support, distribution infrastructure
- Erik Torenberg received fraud documentation November 2025 - CFPB ban, $51M+ enforcement, Asset Sale, SEC complaints, Wikipedia meltdown
- Turpentine continued hosting Sashaâs show - 3-4 episodes released post-warning (December 8-10, 2025 documented)
- Turpentine is actively removing perjury callouts - Comment moderation on YouTube demonstrates ongoing conscious enablement
- Each episode = ongoing RICO exposure - Formal business relationship with CFPB-banned CEO through hosting contract, production, distribution (18 U.S.C. § 1962)
My comment was factual: âsasha orloff committed perjuryâ - This is documentably true (paragraph 3 swears âresignedâ while Separation Agreement states âTERMINATIONâ). Not harassment, not threats, just statement of documented fact on Sashaâs own podcast showâs YouTube comments.
Yet it was removed.
If Iâm wrong, why not leave it up as evidence of my âbaseless harassmentâ? Why suppress a simple factual statement unless itâs accurate and damaging?
And why is Turpentine removing comments calling out perjury on the show they continue hosting for a CFPB-banned CEO after explicit fraud notification?
This is consciousness of guilt through systematic cross-platform suppression of accountability, with Turpentine/Erik Torenberg actively participating in narrative control by hosting the show AND moderating comments.
My Response: Comprehensive Context Restoration
I Will Comply with Temporary Orders. But Let Me Be Clear:
SASHA COMMITTED PERJURY IN PARAGRAPH THREE:
Sasha swore under penalty of perjury that I âultimately resigned from the companyâ while admitting I âdeclined Puzzleâs standard separation agreement.â Companyâs termination documents state:
- HR Pals Letter of Termination: âyour employment with Puzzle Financial is terminatedâ (uses âterminatedâ twice)
- Offered Separation Agreement draft: Referenced âthe termination of that employment relationship,â included severance ($7,115.38), required waiving âwrongful dischargeâ claims, demanded equity forfeiture - I refused to sign this
- Termination Certificate (explicitly titled)
- NY State Record of Employment (official state form)
- Insurance Termination Notice (âNo Longer Employedâ)
The word âTERMINATIONâ appears in every official document. The word âRESIGNATIONâ appears zero times.
I signed NOTHING on the way out. Agreement gave me 6 business days to consider signing via DocuSign, but company canceled DocuSign access early when I called bullshit on the âresignationâ vs âterminationâ contradiction (consciousness of guilt - didnât even wait for deadline). Never returned executed copy. Company deleted my equity anyway when I tried to exercise it after their first C&D (August 2023) - no notice, no paper trail, no signed agreement authorizing equity deletion (theft).
SASHA ADMITS I âDECLINEDâ THEIR âSEPARATION AGREEMENTâ - THIS PROVES BOTH TERMINATION AND THEFT:
Sasha admits company offered me a âstandard separation agreementâ which I âdeclinedâ (refused to sign). This proves: (1) It was termination, not resignation - resignations donât need separation agreements; only terminations need releases to waive wrongful discharge claims. (2) I never signed away my equity or claims. (3) Company deleted equity anyway without signed agreement - theft of property without legal basis.
SASHA CONTRADICTS HIMSELF WITHIN THE SAME PARAGRAPH:
Paragraph 3, Line 11: âwas separated from the Companyâ
Paragraph 3, Line 14: âhe ultimately resigned from the companyâ
He canât keep his lie straight for THREE SENTENCES. The truth (âseparated fromâ = terminated) leaks through before he remembers the manufactured narrative (âresignedâ). This is textbook consciousness of guilt - the brain reveals what actually happened before reasserting the lie.
This is provable perjury that destroys his credibility on every other claim.
Context: This filing is textbook whistleblower retaliation against someone who has:
- Filed 5 SEC complaints (Submission #17628-500-136-484)
- Filed State Bar complaint (Case #25-O-30894) against Lisa M. Bowman for baseless legal intimidation
- Filed Board of Accountancy complaint (Case #A-2026-1047)
- Maintained 19,000+ lines of documented evidence at patrickstoica.com/puzzle-statement
- Sent legal RICO notifications under 18 U.S.C. § 1962 to business partners
- Documented 27+ months of fraud (May 2023 - December 2025)
Employment History Clarification - Destroys Sashaâs âUnstable/Unemployableâ Narrative
Sasha claims I âcanât get a job, canât get references, get rejected when people see my LinkedIn.â
Reality:
- This describes 2023, not current situation
- I actually held down another job for 1.5 years after Puzzle (proving stability despite retaliation)
- Got hired at Replit 9 months after termination WITHOUT being asked for references - destroys Sashaâs fantasy that heâs a hiring blocker or gatekeeper to my future
- Resigned due to PTSD triggered by having to build feature for Joe Rogan appearance - the same publicity-seeking pattern Sasha exhibits
- Currently have freelance work with large website (obtained through friend from Squarespace, my first full-time job)
- Intentionally NOT naming current client to prevent Sasha from sabotaging it like heâs sabotaged everything else
- Issue: Limited work availability (end of year), and this ongoing toxic retaliation makes it difficult to focus outside of defending myself from Sashaâs continued legal abuse
- Ex-coworker confirmed people support me and I have options - contradicts Sashaâs isolation fantasy
Sashaâs Power Fantasy - âPermanent Future Obstaclesâ:
In his restraining order filing, Sasha obsessively fantasizes about my inability to work and being isolated/unsupported. He wrote âFollowing this letter, Patrick appeared to stand down and stop his postings or confine them to less publicly available locationsâ - getting off on the idea that he has power over me. This reveals what heâs always wanted: to be a hiring blocker, create permanent professional obstacles, isolate me from support networks, and force me into unemployability.
The filing reads like someone who really gets off on all of this - the fantasy of control, the manufactured isolation, the idea that Iâm professionally destroyed and unable to work.
The counter-evidence destroys this fantasy: I got hired at Replit 9 months post-termination without reference checks, held that job for 1.5 years, have current freelance work, and people independently confirmed I have support and options.
Sasha destroyed my employability through wrongful termination and blacklisting, then weaponizes the unemployability he caused (from 2 years ago) as current âevidenceâ Iâm âerraticâ - while omitting I successfully held employment for 1.5 years proving stability, and currently have freelance work Iâm protecting from his interference.
HR Pals - Third-Party HR Vendor Emergency Review
- HR Pals is Puzzleâs payroll/HR services provider
- Processes Puzzle employee payroll
- Third-party business providing services to Puzzle
- Executed my May 31, 2023 termination
- Sent separation agreement requiring me to waive fraud claims for CFPB-banned CEO
- I sent legal RICO notification to HR Pals ([email protected], [email protected], [email protected], [email protected]) about providing services to criminal enterprise
- Legal notification under 18 U.S.C. § 2 (facilitating a criminal enterprise)
- December 17, 2025 response: Matthew Callis (Sr. Director of HR) and Vanessa Moya (Sr. HR Generalist) viewed my profile
- Coordinated senior-level review = emergency triage
- Suggests preparing to terminate services to Puzzle due to legal exposure
This is legal notification to a business vendor, not harassment.
Jennifer Orloff - Block SVP and CFPB Compliance Concerns
Who Jennifer Orloff Is:
- SVP of Marketing at Block, Inc. (promoted from Square SVP to Block-wide SVP in November 2025)
- Sasha Orloffâs wife
- Works at major consumer fintech (Square, Cash App, Afterpay, Bitcoin)
The Timeline - She Surveilled Me First:
- May 31, 2023 (termination day): Jennifer viewed MY profile at 5:35 PM - family-level surveillance from day one
- Summer 2023: Jennifer continued monitoring as I published fraud documentation
- December 2025: Jennifer celebrates Sasha on LinkedIn despite his documented erratic behavior (13+ hours Wikipedia editing, photoshopped metrics, compulsive posting during federal investigation, 4 AM LinkedIn sprees, public mental decompensation)
Yes, I Have Been Tracking Her Public LinkedIn Activity - Hereâs Why:
- Documenting who continues supporting/amplifying Sasha despite 19,000+ lines of fraud documentation
- Understanding loyalty patterns - who likes/celebrates Puzzle content despite obvious narrative control
- Counting continued engagement with Sashaâs posts as evidence of network enablement
- This is legitimate whistleblower documentation of family-level fraud amplification
What I Actually Did:
- Saw HER profile visits first (she was viewing MY profile - termination day surveillance)
- Monitored her public LinkedIn likes of Sashaâs promotional content
- Documented her public celebration of Sasha despite his erratic behavior
- Referenced this in documentation as evidence of family-unit fraud enablement
- Viewed her LinkedIn profile a couple of times to see her work experience and public activity
- All information was publicly available
- No private information was obtained or shared
This Is Protected Whistleblower Documentation, Not Stalking.
Separate Action - CFPB Compliance Inquiry:
Sent inquiry to Blockâs PR team ([email protected], cc: [email protected]) regarding:
- Spousal relationship to CFPB-banned CEO
- SVP Marketing role at consumer financial services company
- Potential CFPB ban circumvention
Why Jenniferâs Role SHOULD Be Questioned:
CFPB consent orders typically include clauses prohibiting:
- Direct OR indirect participation in banned activities
- Acting through any person or entity
- Advising others on banned activities
Jennifer is SVP of MARKETING at consumer fintech:
- Sasha is permanently banned from consumer financial services
- Jennifer oversees marketing for Square, Cash App, Afterpay, Bitcoin
- Potential spousal circumvention of ban
Sashaâs ActualQuickBooks campaign demonstrates MARKETING fraud:
- Falsified social media metrics (3 â 12,362 likes photoshop)
- Full deletion after Intuitâs police and legal intervention
- This is MARKETING fraud by CFPB-banned CEO
- His wife is SVP of Marketing at major consumer fintech
- Raises questions about her professional judgment and potential CFPB clause violations
Pattern of family-level operations:
- Jennifer surveilled me on termination day (family coordination)
- Jennifer amplifies Puzzle posts (family support for fraud)
- Jennifer celebrates Sasha despite public erratic behavior and marketing fraud
- Family operates as coordinated unit, raising CFPB circumvention questions
Blockâs Response:
- Daniela Monkiewicz (Senior ERBP, Employee Relations) confirmed matter under review by âappropriate internal teamsâ
- Block is aware and investigating
Sasha Conflates Separate Issues:
What Sasha conflates:
- CFPB compliance and ethics inquiry to Blockâs PR team (separate professional concern)
- Documenting Jenniferâs public LinkedIn activity as evidence of family-unit fraud enablement
To manufacture: âHarassed my wife at her workplace and tracked her LinkedInâ
Reality:
- Tracking public LinkedIn likes = legitimate whistleblower documentation
- Understanding who continues supporting fraud despite evidence = pattern analysis
- Jenniferâs public celebration of Sasha = matter of public interest
- She surveilled me FIRST (termination day, summer 2023)
- CFPB compliance questions are legitimate given spousal relationship and her marketing role
Lisa M. Bowman and Orrick - Professional Conduct and State Bar Complaint
Lisa M. Bowman and Orrick, Herrington & Sutcliffe LLP are now on record:
- Representing CFPB-banned CEO
- In apparent whistleblower retaliation action
- Same attorney who sent 2023 C&D letters (knows full history)
- Major law firm potentially complicit in suppressing federal whistleblower
What makes Lisa Bowmanâs conduct particularly bizarre:
Lisa M. Bowman is SUBJECT of active State Bar complaint (Case #25-O-30894) filed November 24, 2025 for:
- Baseless legal intimidation (4 C&D letters with escalating threats)
- Police threats without legal basis (November 20, 2025)
- Pattern of harassment through legal process
Yet she agreed to represent Sasha in THIS restraining order filed December 16, 2025.
Normal attorney response to State Bar complaint: Distance from client, especially for new matter in same pattern of conduct (legal intimidation).
Lisa Bowmanâs response: File even more aggressive legal action (restraining order) using same context-stripping, victim-blaming tactics that led to State Bar complaint.
This suggests:
- Sasha has manipulated the attorney-client relationship
- Bowman/Orrick havenât conducted proper due diligence on underlying fraud
- They may be operating on Sashaâs version of events without verifying claims
- Pattern of professional relationships where Sasha controls narrative (see: Wikipedia editors, HR Pals, investors, media)
Orrickâs reputation is now tied to:
- Representing CFPB-banned CEO in restraining order against federal whistleblower
- Attorney subject of State Bar complaint filing additional legal action in same pattern
- Restraining order partly denied by judge with explicit finding of insufficient facts
- Filing that misrepresents federal whistleblower activity as threats
2.5-Year Surveillance Pattern - Termination Agreement to Restraining Order
CRITICAL EVIDENCE: The documents Sasha filed prove he and his family have been surveilling me for 2.5 years, not reacting to genuine threats.
Sasha Has Been Stockpiling âEvidenceâ for 2.5 Years - PROOF OF SURVEILLANCE:
The Termination Agreement and restraining order filing together prove coordinated surveillance pattern spanning 2.5 years:
May 31, 2023 (Termination Day):
- Termination Agreement executed
- 5:35 PM: Jennifer Orloff views Patrickâs LinkedIn profile - family surveillance begins immediately
- Proves family coordination from day one
August 2023 (Surveillance Collection Begins - Anonymous Accounts Deployed):
- Ted Kaczynski tweet (Aug 6) - Sasha screenshots and saves (Evidence-187 shows default Twitter avatar in screenshot = anonymous surveillance account)
- âWill I die or go bankruptâ tweet (Aug 7) - Sasha screenshots and saves
- Jennifer continues monitoring throughout summer 2023
- Sasha begins systematic evidence collection using burner/anonymous accounts
- Consciousness of guilt through anonymous monitoring: genuine concern = report to authorities; covert surveillance operation = manufacture evidence while avoiding detection
- Evidence-187 proves anonymous surveillance infrastructure - default avatar visible means Sasha was logged in with burner account specifically created to monitor without being detected; not organically seeing posts, but operating dedicated surveillance accounts
2023-2025 (Continuous Surveillance):
- Sasha collects and preserves every post, tweet, comment for 2.5 years
- Creates screenshots titled âPatrick Stoica - SEO Hijacking Threats.pngâ
- Monitors all social media activity
- Stockpiles without taking action (proves no genuine fear)
December 13, 2025 (Active Corporate Surveillance - SAME DAY AS RESTRAINING ORDER INITIAL FILING):
CRITICAL TIMING: Restraining order shows âDecember 13, 2025â initial stamp - meaning Sasha started filing process this day.
What happened on December 13:
- 12:21 PM ET: Sasha sees Patrickâs all-caps tweet: âYOUâRE A FRAUD COMPANY. WHY ARE YOU STILL POSTING HERE, NO ONE GIVES A FUCKâ
- ~12:21-2:14 PM: Sasha initiates restraining order filing (Dec 13 stamp on document)
- 2:14 PM ET: @puzzlefin corporate account follows @orbofweed - 1 hour 53 minutes after seeing aggressive callout
- Evening: Patrick sends mass emails documenting mental health crisis; ex independently suggests inpatient treatment
This proves consciousness of guilt:
On the SAME DAY Sasha started filing restraining order claiming to fear Patrick, Puzzle corporate account actively surveilled Patrick by following his alt account during documented mental health crisis. Someone genuinely afraid doesnât:
- Monitor targetâs social media
- Follow their alt account
- Do so during their crisis
- Time it to aggressive confrontation
- Do so same day as filing âprotectionâ order
This is retaliation for December 13 aggressive callouts, not protection from threats. The timing proves Puzzle follow was part of surveillance operation coordinated with restraining order filing, not genuine fear response.
December 16, 2025 (Surveillance Weaponized):
- Files restraining order using 2.5 years of collected surveillance
- Every piece of âevidenceâ was monitored in real-time, context stripped later
- Timing correlates with federal complaint intensification (not genuine fear)
December 17, 2025 (HR Pals Surveillance):
- Matthew Callis (Sr. Director HR) and Vanessa Moya (Sr. HR Generalist) view profile
- One day after filing - coordinated institutional surveillance
This pattern proves:
- Consciousness of guilt - Why surveil for 2.5 years if documentation is false?
- Not genuine fear - Genuine fear = immediate protection, not 2.5 years of monitoring
- Strategic collection - Stockpiling for later weaponization, not reactive concern
- Family/corporate coordination - Jennifer (termination day) + Sasha (2.5 years) + Puzzle corporate (Dec 13)
- Context stripping was deliberate - Monitored in real-time with full context, stripped later for filing
Sasha has been holding onto screenshots and posts for 2.5 years (August 2023 - December 2025), waiting for the right moment to strip all context and weaponize them:
Evidence heâs been stockpiling:
- Ted Kaczynski tweet from August 6, 2023 (2.5 years ago)
- âWill I die or go bankruptâ tweet from August 7, 2023 (2.5 years ago)
- My LinkedIn posts from 2023-2025
- Social media activity throughout 2.5 years of documentation
PARAGRAPH 6: âPATRICK RESURFACEDâ - INVERTING THE NARRATIVE OF BLOCKED â UNBLOCKED TO CONFRONT NEW FRAUD
CRITICAL ADMISSION IN DECLARATION: âPatrick resurfacedâ
Paragraph 6: âIn November 2025, Patrick resurfaced and began postingâŚâ
THE ACTUAL TIMELINE SASHA IS HIDING:
~December 8, 2023 - I deleted my first LinkedIn entirely after Ian Gorrie (Security @ Puzzle) told me to âgo on vacationâ (hostile dismissal of my concerns)
2024 - Made new LinkedIn account, got a new job, kept Sasha and Puzzle execs blocked for self-protection
October 25, 2025 - Discovered Sashaâs ActualQuickBooks photoshopped metrics (3 likes â 12,362 likes)
Late October 2025 - I unblocked Sasha specifically to confront him directly about the photoshop
October 28, 2025 - Sasha saw my comment calling out the photoshop and immediately deleted it and blocked me (Evidence-135)
Later - Sasha took down the entire ActualQuickbooks campaign (consciousness of guilt)
November 4, 2025 - I resumed comprehensive public documentation about the fraud pattern
âRESURFACEDâ MEANS: I HAD HIM BLOCKED FOR SELF-PROTECTION, THEN UNBLOCKED TO CONFRONT HIS NEW FRAUD
What Sasha frames as:
- âPatrick resurfacedâ (implies I was hiding and came back)
- âBegan postingâ (implies I started new behavior)
Reality:
- I had blocked Sasha for my own safety after Puzzle security (Ian Gorrie) told me to âgo on vacationâ
- I kept him blocked for ~2 years
- I unblocked when I discovered new fraud (photoshopped metrics)
- I confronted him directly about the photoshop
- He deleted my comment and blocked me within days
- I resumed public documentation because private confrontation was suppressed
âResurfacedâ from Sashaâs perspective = He could suddenly see my account again when I unblocked him to call out photoshopping
This completely inverts the narrative:
- Sasha claims I âresurfacedâ to harass him
- Reality: I resurfaced to confront him about NEW FRAUD (photoshopping)
- Sasha deleted evidence and blocked me
- I resumed public documentation when private accountability failed
I didnât âresurfaceâ to threaten - I unblocked to confront fraud, got suppressed, then documented publicly.
PARAGRAPH 5: âCONFINE THEM TO LESS PUBLICLY AVAILABLE LOCATIONSâ - CONSCIOUSNESS OF REPUTATION CONTROL, NOT SAFETY
SASHAâS GOAL IN AUGUST 2023 WASNâT SAFETY - IT WAS NARRATIVE CONTROL
His declaration admits the August 2023 C&D wanted me to:
- âStop his postingsâ (complete suppression)
- OR âconfine them to less publicly available locationsâ (hide documentation)
This is an admission that:
- His goal was limiting PUBLIC visibility
- He didnât care if I posted, only WHO SAW IT
- âLess publicly availableâ = fewer people discovering CFPB ban/fraud
- Safety-seeking doesnât care about âless publicly availableâ - it wants cessation
Someone genuinely afraid wouldnât care about âpublicly availableâ - theyâd want it stopped entirely. Sashaâs goal was PUBLIC REPUTATION CONTROL, not personal safety.
ALL THE EVIDENCE IS JUST SURVEILLANCE, NOT THREATS
Look at what Sasha attached as âexhibitsâ:
Evidence-187: EXHIBIT A - Sashaâs first piece of âevidenceâ in workplace violence restraining order. Posted August 6, 2023 (2.5 years ago): ârip ted kaczynski. an unfortunate way to get your message out, but he was rightâ - completely banal philosophical post saved for 2.5 years, presented as PRIMARY evidence of violence threat. CRITICAL DETAIL: Default Twitter avatar visible in screenshot proves Sasha was using anonymous/burner surveillance accounts to monitor - not seeing posts organically while logged in as himself, but actively operating covert surveillance accounts to track activity without detection; consciousness of guilt through anonymous monitoring operation. Note: âPuzzle Financial ⨠x Mission Lane đ #â branding shows this was from @LendUPGlobal account (before Puzzle rebrand), meaning Sasha was monitoring and saving screenshots from day one with anonymous accounts. The absurdity of leading with THIS as Exhibit A demonstrates desperation - if this is your STRONGEST evidence of âimminent violence,â you have no case.
Evidence-188: Restraining order document so poorly scanned that the case number is completely illegible. After 2.5 years of meticulous surveillance preparation (organizing screenshots from 2023-2025, labeling files âPatrick Stoica - SEO Hijacking Threats.pngâ, curating Exhibits A through M), Sasha cannot provide a legible case number. Requested December 19 at 12:29 PM for Monday legal consultation - met with radio silence. Core contradiction: Meticulous surveillance and narrative manufacturing, total incompetence on basic administrative functions. Sent from [email protected] at 9:15 PM ET with final ultimatum: âI have a legal consultation Monday afternoon and cannot read your case number.â
Evidence-189: Final email sent late evening December 19, 2025 - âI rest my case.â Paragraph 3 of Sashaâs declaration shows internal contradiction within same paragraph. Line 11: âPatrick Daniel Stoica is a former employee of Puzzle who was separated from the Company on or around May 31, 2023.â Line 14: âbut he ultimately resigned from the company.â These are contradictory statements (separated = passive/company action, resigned = active/voluntary). Sasha canât keep his perjury consistent for THREE SENTENCES. Textbook consciousness of guilt - the brain reveals the truth (separated/terminated) before catching itself and reasserting the manufactured narrative (resigned). After 2.5 years of surveillance preparation, Orrick representation, and meticulous exhibit curation, Sasha still couldnât keep the lie straight within one paragraph. Three words. One screenshot. The perjury speaks for itself.
- Exhibit A: Ted Kaczynski tweet (Aug 6, 2023) - SCREENSHOT HE SAVED; SASHA MADE THIS HIS PRIMARY EVIDENCE (literally âExhibit Aâ in court filing)
- Exhibit B: âWill I dieâ tweet (Aug 7, 2023) - SCREENSHOT HE SAVED
- Exhibit C: August 2023 C&D - LEGAL THREATS, PROOF HE WAS MONITORING, NO REFUTATION
- Exhibit D: November 2025 C&D - LEGAL THREATS, PROOF OF CONTINUED MONITORING, NO REFUTATION; DECEMBER 2023 DATES INCLUDED
- Exhibit E: âEnjoy your last daysâ post - SCREENSHOT FROM MONITORING
- Exhibit F: December 8 employee photos - SCREENSHOT FROM MONITORING
- Exhibit G: December 8 Digital CPA photo - SCREENSHOT FROM MONITORING (ALSO MISLABELED? SEE EXHIBIT F + G CONFLATION)
- Exhibit H: âWake the fuck upâ + âhitmanâ - SCREENSHOT FROM MONITORING (DISJOINTED/MISINTERPRETED CONTEXTS)
- Exhibit I: âNothing left to loseâ - SCREENSHOT FROM MONITORING
- Exhibit J: âHearing voicesâ - SCREENSHOT FROM MONITORING
- Exhibit K: âMental illness defenseâ - SCREENSHOT FROM MONITORING (THE ULTIMATE SELF-OWN - SEE BELOW)
- Exhibit L: âSashaorloff.comâ domain - SCREENSHOT FROM MONITORING; NOW OWNED BY NO ONE (NOT A REAL CONCERN)
- Exhibit M: Email examples - HE SAVED THEM ALL (Evidence-181 - Lamplight Advisors censoring fail)
EXHIBIT A: TED KACZYNSKI TWEET - SASHAâS PRIMARY âEVIDENCEâ OF VIOLENCE
Sasha made this EXHIBIT A - his FIRST and PRIMARY piece of evidence in a workplace violence restraining order.
The tweet (August 6, 2023 - 2.5 years before filing):
ârip ted kaczynski. an unfortunate way to get your message out, but he was rightâ
What this ACTUALLY says:
- âripâ = rest in peace (standard condolence)
- âan unfortunate way to get your message outâ = explicit condemnation of violence
- âbut he was rightâ = acknowledging Unabomber manifestoâs critiques of technology/industrial society (widely discussed philosophical text)
This is completely banal philosophical commentary, not a threat. Thousands of people made similar posts when Kaczynski died. The manifesto is taught in universities, discussed by public intellectuals, and widely acknowledged as prescient about technologyâs societal impact despite condemning his violent methods.
THE REAL TIMELINE - WHY THIS TWEET IS A RED HERRING:
Sasha uses this August 6 tweet as EXHIBIT A to manufacture a âviolence threatâ narrative. But hereâs what ACTUALLY triggered the C&D letters:
- August 6, 2023: Ted K tweet (banal philosophical commentary)
- August 10, 2023: I hinted at the LendUp asset sale documents on social media
- August 11, 2023 (morning): I posted a sliver of the LendUp asset sale documents - exposing the $4.4M golden parachute structure, self-dealing, coercive clauses
- August 11, 2023 (afternoon): Lisa Bowman sends FIRST C&D letter from Orrick (4:41 PM ET); same-day Mission Lane C&D
The C&D letters came 5-6 days AFTER the Ted K tweet.
If the Ted K tweet genuinely made them fear violence:
- Why wait 5 days to respond?
- Why not immediately file police report or restraining order?
- Why wait 2.5 YEARS to include it as evidence?
What actually happened:
The C&D letters were triggered by me exposing the LendUp asset sale documents showing:
- $4.4M golden parachutes to 4 executives while shareholders got $0
- Sashaâs self-dealing structure as both CEO of seller (LendUp) and board member advising buyer (Mission Lane)
- Coercive clauses (General Release, No appraisal rights, Non-Disparagement)
- YC, QED, GV, Kapor Capital all paid as note holders while shareholders got nothing
Sasha saved the Ted K tweet as âevidenceâ to manufacture a violence narrative, but the REAL threat to him was the financial fraud documentation. The Ted K tweet is a distraction/red herring. The actual trigger was exposure of securities fraud.
This proves consciousness of guilt:
- They werenât afraid of violence (waited 5 days to respond, no police report)
- They were afraid of exposure (immediate C&D letters when asset sale docs appeared)
- They saved the Ted K tweet to weaponize later as manufactured âviolence evidenceâ
- The timing proves what they actually feared: the fraud documentation, not philosophical tweets
Why this being EXHIBIT A is absurd:
- If THIS is your strongest evidence, you have no case
- âUnfortunate wayâ explicitly condemns violence - Iâm saying violence was the WRONG method
- Posted 2.5 years before filing - Sasha saved this screenshot for 2.5 years, proving surveillance not reaction
- Protected philosophical speech - Discussing ideas in Unabomber manifesto â threatening violence
- PUZZLE WAS NOT TAGGED - Sasha claims I âtagged Puzzle on Xâ but thereâs no @puzzlefin tag in the tweet; his C&D only complained about trademark use (mentioning Puzzle), not being tagged; false claim makes it sound like targeted harassment when it was general commentary
- Sasha weaponizes it in his declaration - Claims this made him âfeel threatened because Patrick was referencing Ted Kaczynski, also known as the Unabomber, who killed 3 people, including several executives in the name of his anti-capitalist beliefsâ
- DEFAULT TWITTER AVATAR IN SCREENSHOT = ANONYMOUS SURVEILLANCE ACCOUNT - Evidence-187 shows default avatar visible, proving Sasha was using burner/anonymous accounts to covertly monitor my activity; not organically seeing posts while logged in as himself, but operating dedicated surveillance accounts to track without detection; consciousness of guilt - why use anonymous surveillance accounts if youâre not doing anything wrong? Someone genuinely afraid doesnât create covert monitoring infrastructure; someone conducting 2.5-year surveillance operation to manufacture evidence does
- THE TIMELINE PROVES THIS IS A RED HERRING - C&D letters came 5-6 days AFTER the Ted K tweet, immediately AFTER I posted LendUp asset sale documents; if genuinely afraid of violence, they would have responded immediately to the Ted K tweet with police report or restraining order; instead they waited 5 days and only responded when financial fraud was exposed; what they actually feared: the fraud documentation, not the philosophical tweet; they saved the Ted K tweet to weaponize later as manufactured âevidenceâ
The manipulation:
- I condemned the violence (âunfortunate wayâ) â Sasha strips that context
- I acknowledged philosophical points (technology critique) â Sasha claims Iâm endorsing murder
- 2.5 years passed with no incident â Sasha presents as âimminent threatâ
And I predicted heâd do exactly this 2 days before filing (December 14 email): âSasha acts like Iâm the Unabomberâ - then he filed December 16 with Kaczynski tweet as EXHIBIT A.
Pattern recognition validated in real-time.
EXHIBIT K: âMENTAL ILLNESS DEFENSEâ - THE ULTIMATE PREDICTION VINDICATION
Evidence-184: Exhibit K from Sashaâs restraining order. Full context shows THREE tweets from 2 years ago (August 2023). Note: Scanned from my phone which made quality worse, but Sashaâs original Exhibit K already looked strikingly, bizarrely worn out/degraded - âPuzzle Financial đ§Š x Mission Lane⌠@lendupglobalâ header looks like he lost originals and is working from screenshot of screenshot. Tweets: 1) âradio silence because obviously. i donât know how anyone at @puzzlefin keeps ignoring it. you have to really disengage from how fucked up this isâ - calling out Puzzle employees ignoring fraud, 2) âyou have my number and email, im well aware of itâ - likely referencing Sashaâs July 26, 2023 bribery voicemail, 3) âin the mean tme, iâll be racking up my âmental illnessâ defenseâ - PREDICTION that they would weaponize mental illness claims rather than engage with evidence. Sasha included this as evidence Iâm planning something, proving I was right - heâs weaponizing mental illness WHILE citing my prediction as proof. Circular logic demonstrates consciousness of guilt.
What the full context shows:
Tweet 1: âradio silence because obviously. i donât know how anyone at @puzzlefin keeps ignoring it. you have to really disengage from how fucked up this isâ
- Calling out Puzzle employees for ignoring fraud documentation
- July-August 2023, right before SEC complaint and dual C&Ds
- Documenting pattern of conscious avoidance
Tweet 2: âyou have my number and email, im well aware of itâ
- Likely in response to Sashaâs July 26, 2023 voicemail
- Acknowledging his bribery attempt (âtransition costsâ)
- Rejecting his fake friendship overture
Tweet 3: âin the mean tme, iâll be racking up my âmental illnessâ defenseâ
- âMental illnessâ is in quotes - sarcastic, meta-commentary
- Prediction of their retaliation tactic: they will claim Iâm mentally ill rather than engage with evidence
- Not âplanning to fake mental illnessâ - predicting they would weaponize mental illness claims
- Common whistleblower suppression tactic (discredit via psychiatric claims)
Sashaâs inclusion of this exhibit proves I was 100% correct:
- I predicted: âThey will weaponize mental illness rather than engage with evidenceâ
- Sashaâs response: Weaponizes mental illness (âhearing voices,â âunstable,â âerraticâ) throughout declaration
- Sasha CITES MY PREDICTION AS EVIDENCE - circular logic that validates the prediction
- If Iâm actually mentally ill (his claim), the prediction is just describing reality, not evidence
- If Iâm not mentally ill (implication of citing tweet as âplanningâ), why also claim Iâm unstable?
This is consciousness of guilt wrapped in a self-own:
- I predicted the tactic 2 years ago
- Sasha saved the screenshot for 2 years
- Sasha used the tactic exactly as predicted
- Sasha cited my prediction as âevidenceâ of planning
- The circular logic proves I was right to predict it
Poor scan quality - Evidence-184 was scanned from my phone, which made the quality worse, but Sashaâs original Exhibit K in the restraining order filing already looked strikingly, bizarrely worn out. The âPuzzle Financial đ§Š x Mission Lane⌠@lendupglobalâ tweets look degraded like he lost the original and is working from a screenshot of a screenshot. This suggests:
- Sasha lost access to the original tweets (I likely deleted or made private)
- Heâs working from degraded copies saved years ago
- Multiple generations of compression (screenshot â save â screenshot â print â scan)
- Desperate evidence compilation - using whatever fragments he had access to
The degraded quality is consistent with all his exhibits - poorly scanned, barely legible, low-effort desperate compilation. Heâs been holding these degraded screenshots for 2+ years waiting for the strategic moment to weaponize them, but couldnât even preserve the originals properly. Consciousness of surveillance + incompetent execution.
EXHIBIT M: LAMPLIGHT ADVISORS CENSORING FAIL
Evidence-181: Exhibit M from Sashaâs restraining order filing. Sasha attempted to censor/redact my November 11, 2025 email to Lamplight Advisors but accidentally left visible: âThis notification establishes Lamplight Advisorsâ awareness.â This proves formal investor notification was sent and received, and that Sashaâs official response to partner due diligence is corporate perjury and whistleblower retaliation.
In Exhibit M, Sasha censored/redacted my email to Lamplight Advisors but accidentally left visible the text:
âThis notification establishes Lamplight Advisorsâ awareness.â
What this proves:
- Formal investor notification was sent and received - Lamplight Advisors was made aware of CFPB enforcement, fraud patterns, and liability concerns
- Sashaâs âdue diligenceâ response: Gaslighting + restraining order - Instead of addressing investor concerns or providing refutation, his official response was surveillance and legal threats
- This is how Sasha handles investor accountability - When investors are formally notified of fraud, he files perjurious court orders to suppress the notification
- Consciousness of guilt through censorship fail - Sasha was so focused on hiding the content of investor notifications that he accidentally left in the one sentence that establishes he received them
Claude Artifact for Customized Investor Notifications:
To systematically notify investors, partners, and network enablers, I created a Claude artifact that allowed me to easily copy and paste customized email templates. The artifact included:
- Standard notification language about CFPB ban, fraud patterns, and liability concerns
- Customizable fields for recipient name/entity
- Closing line: âThis notification establishes [Entity Name]âs awareness.â
This closing line served multiple purposes:
- Creates formal record - Establishes timestamp of notification for plausible deniability purposes
- Liability documentation - Partners/investors canât claim ignorance after formal notification
- Pattern evidence - Systematic notification across network demonstrates coordinated enablement
The irony: Sashaâs surveillance captured this templated notification format, included it as Exhibit M (while censoring the substantive fraud documentation), but accidentally left visible the exact line that establishes Lamplight Advisorsâ formal awareness.
What Sashaâs censoring fail reveals:
- I was systematically notifying investors/partners using organized documentation
- The notifications were professional, templated, and formal (not âharassmentâ)
- Sasha saved/monitored ALL of them for evidence compilation
- He tried to hide that investors were formally notified
- His censorship attempt backfired by leaving the awareness establishment line visible
This is consciousness of guilt through incompetent evidence suppression: Sasha wanted to present investor notifications as âharassmentâ while hiding that they were formal due diligence warnings. His censoring fail proved they were systematic accountability notifications, not threats.
Lamplight Advisors is now on notice: Your accounting services partnerâs CEO responded to formal fraud notification with corporate perjury and whistleblower retaliation. This is Sashaâs âofficialâ investor due diligence process.
December 19, 2025: Follow-Up Email to Lamplight Advisors - CEO Response Documentation
Email sent to [email protected]:
Subject: Puzzle Financial CEO Response to Your Notification: Corporate Perjury in Court Filing
Lamplight Advisors,
On November 11, 2025, you received formal notification regarding Puzzle Financialâs CEO Sasha Orloff:
- CFPB permanent ban (140,000+ victims, $40M+ restitution)
- Photoshopped metrics fraud
- SEC whistleblower complaint filing
- Liability concerns for accounting partners
Sasha Orloffâs official response: December 15, 2025 workplace violence restraining order against the whistleblower.
Your email is now Exhibit M in his court filing.
Sasha attempted to censor/redact your notification email but accidentally left visible:
âThis notification establishes Lamplight Advisorsâ awareness.â
What this proves:
- You were formally notified of fraud patterns and CFPB enforcement
- Sashaâs response to investor/partner due diligence: corporate perjury and whistleblower retaliation
- His declaration, signed under penalty of perjury on behalf of PUZZLE FINANCIAL, INC., contains provably false statements (claims âresignationâ when companyâs own Separation Agreement states âTERMINATIONâ throughout)
- This is how he handles accountability: surveillance, gaslighting, and legal suppression
You are an accounting services partner to a company whose CEO:
- Is CFPB-banned for defrauding 140,000+ consumers
- Just committed corporate perjury in paragraph one of a restraining order
- Responds to fraud notification with retaliation instead of refutation
- Included your notification email as âevidenceâ of harassment
Full court filing: https://patrickstoica.com/puzzle-evidence/restraining-order.pdf
Full federal whistleblower documentation: https://patrickstoica.com/puzzle-statement/
This is the âdue diligenceâ process at Puzzle Financial: manufacturing evidence, committing perjury, and suppressing accountability.
Your continued partnership enables this.
Patrick Stoica
Federal Whistleblower
Former Software Engineer, Puzzle Financial
What this email establishes:
- Lamplight Advisors now has complete context - They were notified November 11, their email was used in a perjurious court filing, and they now know Sashaâs response to accountability is retaliation
- Professional liability escalation - Continued partnership after being shown theyâre in a restraining order filing as âevidenceâ of harassment constitutes knowing participation
- Pattern documentation - This is how Sasha handles partner due diligence: suppress, retaliate, lie to courts
- No plausible deniability - Lamplight cannot claim they didnât know about the CFPB ban, the perjury, or the retaliation tactics
EXHIBIT F (??): TEAM PHOTO BACKFIRE - DOCUMENTS SASHAâS SYSTEMATIC ABUSE, NOT MY THREATS
Exhibit (F??): Evidence-180 - Team photo from 2022 offsite with my LinkedIn analysis
Evidence-180: Sashaâs restraining order exhibit showing my LinkedIn post with our January 2022 team photo (Evidence-165) and my commentary documenting systematic abuse of employees. Note the poor scan quality, misattribution of quotes, and the absurdity of including a photo weâre BOTH in as âevidenceâ of threats.
Evidence-180 Analysis: Why Include This? (INCOHERENT EVIDENCE COMPILATION)
Sasha included a screenshot of my LinkedIn post showing our January 2022 team photo (Evidence-165) with my commentary about whoâs still at Puzzle and how everyone was treated.
What this âprovesâ according to Sasha (Declaration, paragraph 7):
âPatrick began posting pictures of Puzzle employees on LinkedIn while tagging the individuals, editorializing about them, and including comments that employees will âface consequences.â (Ex. F, picture posted on LinkedIn on December 8, 2025, along with other recent postings tagging employees.)â
THE PROBLEM: THE EXHIBITS DONâT LINE UP WITH THE DECLARATION
-
âEditorializing about themâ - I WORKED WITH THEM - This is a photo from January 2022 when we were all employed at Puzzle together. Documenting what happened to former coworkers is not âeditorializing,â itâs testimony. I didnât threaten anyone in this post.
-
âFace consequencesâ is NOT in this team photo post - Sasha conflates different posts to manufacture threats. The âfacing consequencesâ language was about Marissa Mata (Puzzleâs recruiter since November 2023), warning her about liability for continuing to place candidates at fraud companies after receiving formal notification.
-
Exhibits are being misleadingly juxtaposed - The Marissa Mata warning and the team photo are separate posts with different contexts, but Sasha presents them as a single threatening narrative about employees.
What it actually proves:
- We BOTH appear in this photo - Itâs from January 2022 when I worked there; Sasha and I are in the same picture
- Itâs evidence of ISOLATION, not threats - My caption documents how people were systematically isolated, fired, or gaslit
- It says âmost evil person Iâve ever metâ - Yes, because thatâs accurate. Someone committing perjury under oath to suppress CFPB whistleblower proves it.
- The photo quality looks fried - Like all his evidence, itâs poorly scanned/screenshot (tbh Iâm now making it worse), demonstrating the low quality of his âthreatâ compilation
- Zero threats in this post - Just documentation of former coworkers and what happened to them
- Sasha is conflating recruiter warnings with employee documentation - âFacing consequencesâ was a liability warning to a recruiter (professional accountability), not a threat to former coworkers in a team photo
The irony: Sasha included a photo weâre BOTH in, where Iâm documenting his systemic abuse of employees, conflated it with a separate recruiter warning, and presented this incoherent mashup as evidence of threats. This is prosecutorial misconduct-level evidence manipulation.
The caption shows isolation and abuse:
- âPatrick Stoica (me: wrongfully terminated; suffering 2.5+ years of abuse)â
- âBeau Kuhn (suffered after I reported CTO; wrongfully terminated; told not to speak to lawyers)â
- âJustin Cheng (laid off before me; had to pack bags and leave America)â
WAIT, SASHA - YOU INCLUDED EVIDENCE THAT SAYS âWRONGFULLY TERMINATEDâ
While swearing under penalty of perjury in paragraph 3 that I âresigned.â
Your own exhibit contradicts your sworn declaration:
- Declaration (paragraph 3, page 2, line 14): âPatrick had resigned from his employment with Puzzle on or around May 31, 2023â
- Your own evidence (Exhibit F/Evidence-180): âPatrick Stoica (me: wrongfully terminated; suffering 2.5+ years of abuse)â
WHY WOULD YOU INCLUDE THIS?
Youâre submitting evidence to the court that directly contradicts your sworn statement. Youâre literally handing the judge proof of your perjury while trying to get a restraining order.
This is like swearing âhe resigned peacefullyâ and then attaching his LinkedIn post that says âI WAS WRONGFULLY FIRED.â
You had 2.5 years to curate surveillance evidence. You chose to include a screenshot where I explicitly state âwrongfully terminated.â While youâre swearing I âresigned.â
Consciousness of perjury.
If Sasha wanted to prove Iâm dangerous, why include a photo:
- From 2022 when we worked together normally
- That shows WEâRE BOTH IN IT (proves we had working relationship)
- With caption documenting how HE isolated and abused MULTIPLE PEOPLE
- That supports MY narrative of systematic abuse, not his narrative of threats
This exhibit backfires - it proves:
- I worked there AND was wrongfully terminated (establishes employment relationship heâs trying to minimize)
- Multiple people were abused/terminated (pattern, not isolated incident)
- Iâm documenting what happened to others (whistleblowing about systematic abuse)
- Sasha is scraping LinkedIn for anything remotely negative, even when it proves MY point
THE ULTIMATE SELF-OWN: SASHA INCLUDES TWITTER POST CALLING OUT âDARVOâ AS EVIDENCE
One of Sashaâs exhibits includes my Twitter post:
â@sashaorloff @puzzlefin @ycombinator and @openai are part of a hasbara network. narcissism. manipulation. emotional abuse. DARVOâ
Why Sasha included this: Not because of âDARVO,â but because of âhasbaraâ â he wanted to manufacture an antisemitism angle.
PATTERN: Sasha weaponizes antisemitism accusations to deflect from fraud documentation
November 27, 2025 - Wikipedia Talk Page (12:06 AM ET):
During his Wikipedia edit war to remove CFPB documentation, Sasha wrote:
âCiting another blog, James Petras, with up and unsourced blog are also not evidence, just demonstrating your anti-semitism.â
Context: James Petras is a Bartle Professor (Emeritus) of Sociology at Binghamton University who published a 2015 article documenting Netanyahu political donations, including by âSasha Orloff and Jacob Rosenberg founders of Lendup.â This was published one year before LendUpâs first CFPB violation, establishing the predatory lending pattern was publicly known before federal enforcement.
Sashaâs deflection strategy:
- Documentation of CFPB fraud â Call it âantisemitismâ
- Twitter post about abuse tactics (DARVO) â Include it in restraining order because it mentions âhasbaraâ
- Cannot refute substance â Manufacture claims of antisemitism
DARVO = Deny, Attack, Reverse Victim and Offender
Sasha included this as evidence in a restraining order that:
- Denies all fraud (despite 19,000+ lines of evidence)
- Attacks me with a workplace violence restraining order
- Reverses Victim/Offender by using harm he caused (isolation, unemployment, mental health crisis) as âevidenceâ Iâm dangerous
THIS IS LITERALLY WHAT THE POST IS CALLING OUT.
What Sasha just did:
- I post about abusers using DARVO tactics (mentioning âhasbara networkâ as context)
- Sasha uses DARVO tactics (files restraining order claiming Iâm threatening)
- Sasha includes my post about DARVO as âevidenceâ Iâm threatening (but really to highlight âhasbaraâ and manufacture antisemitism)
- By including this post, Sasha proved I was right about him using DARVO while also trying to weaponize antisemitism accusations
The hasbara reference:
- âHasbaraâ = Israeli public relations/propaganda efforts
- I used it as metaphor for coordinated network PR manipulation (YC, ODF, media amplification)
- Sasha included this to manufacture antisemitism angle, same strategy he used on Wikipedia
Why this is strategic incompetence:
If Iâm wrong about DARVO: Why does my post about it threaten you? Just ignore it.
If Iâm right about DARVO: Including it as evidence demonstrates youâre doing exactly what I accused you of.
If you want to claim antisemitism: Why include evidence that validates the abuse pattern (DARVO) while trying to highlight the hasbara reference?
What Sasha should have done: Not included evidence that accurately describes his own behavior.
What Sasha actually did: Included a post calling out his exact playbook as âevidenceâ Iâm dangerous, thereby confirming the playbook exists and heâs following it, while trying to manufacture an antisemitism angle.
This is like:
- Submitting âHe called me a gaslighter!â as evidence in a restraining order
- Where you lied about the underlying facts to get the order
- Thereby proving you are, in fact, gaslighting
- While claiming the person who called you a gaslighter is being racist
DARVO VALIDATED IN REAL TIME:
Deny: âI didnât do fraudâ (contradicted by CFPB ban, photoshopped metrics, SEC complaints)
Attack: Restraining order against whistleblower
Reverse Victim/Offender: Uses 27+ months of retaliation damage as proof whistleblower is dangerous
And then: Submits whistleblowerâs post about DARVO as evidence, while trying to weaponize antisemitism accusations (same tactic used on Wikipedia).
I GENUINELY DO NOT UNDERSTAND THIS FILING. ITâS LIKE HE WANTED TO PROVE EVERY SINGLE CLAIM IâVE MADE.
Evidence-182: Screenshot from Sashaâs restraining order showing my Twitter account (@puzzle.io whistleblower, 341 posts). Includes three posts Sasha presented as evidence: 1) âyou can block me, thatâs just more evidence. iâm still emailing you and your crew, logging your continued hypocrisy. youâre still guilty. facing jail time and/or asset forfeiture. or complete exile. youâre conspiring with a fraud. 24/7â (Note: âyouâre conspiring with a fraudâ is a reply to Julian Weisser, not a standalone threat â Sasha strips context to manufacture danger), 2) â@sashaorloff @puzzlefin @ycombinator and @openai are part of a hasbara network. narcissism. manipulation. emotional abuse. DARVOâ (Sasha included this to manufacture antisemitism angle using âhasbaraâ reference, accidentally validated DARVO analysis), 3) âyou either threaten police without refutation, blacklist for life, or hire a hitman. this is why im going public @sashaorloffâ (context-stripped self-protection reference to options Sasha/network might use). Sasha presents these as âthreatsâ when theyâre accountability warnings about Julianâs conscious enablement, DARVO pattern documentation, and self-protection reasoning.
SASHA CONFLATES RECRUITER WARNING WITH EMPLOYEE DOCUMENTATION (EXHIBITS F/G/WHATEVER - HONESTLY CONFUSED BY HIS ORDERING AT THIS POINT)
Note: Sashaâs exhibit labeling is confusing as hell - he seems to use F for the team photo but then references F/G together for different contexts. The exhibits themselves are poorly scanned, poorly organized, and deliberately conflated. Iâm documenting what I can discern from his incoherent evidence compilation.
Sashaâs Declaration (paragraph 7) conflates two separate December 8, 2025 posts:
Exhibit (F or G?): Marissa Mata (Recruiter) - âFacing Consequencesâ Context
Marissa Mata has been Puzzleâs recruiting lead since November 2023. She received fraud documentation November 11, 2025, including:
- CFPB enforcement history (140,000 victims, $40M restitution)
- Photoshopped metrics
- SEC complaint filing
- Explicit liability warning for recruiters placing candidates at fraud companies
My December 8 posts to Marissa Mata warned:
- âYour continued involvement is logged and not taken lightly. Are you sure you want to keep supporting Sasha Orloff?â
- âYouâre putting your career and reputation at risk.â
- âThis is not a threat. This is your third and final warning of the consequences you will likely face for continuing to support a CEO with a federal fraud conviction.â
Context: This is professional accountability. Marissa is a recruiter actively placing candidates at a company she was formally notified is under federal investigation. The âfacing consequencesâ language refers to:
- Professional liability for placing candidates at fraud companies after notification
- Reputational damage for continued association
- Potential regulatory/legal exposure as an enabler
This is not a threat of physical harm. This is a liability warning about professional consequences of conscious enablement.
Exhibit (F or G?): January 2022 Team Photo - NO âFACING CONSEQUENCESâ LANGUAGE
This is a separate post showing our January 2022 team photo with my commentary documenting:
- Who still works there
- Who was fired/left
- How people were treated (Beau, Justin, me)
- My opinion of Sasha (âmost evil person Iâve ever metâ)
Zero âfacing consequencesâ language in this post. Zero threats. Just documentation of former coworkers.
SASHAâS EVIDENCE MANIPULATION:
Sasha presents these exhibits together in paragraph 7, implying:
- The âfacing consequencesâ language applies to employees in the team photo (FALSE)
- Iâm threatening former coworkers (FALSE - Iâm documenting what happened to them)
- âEditorializing about themâ is threatening (FALSE - I worked with them, this is testimony)
Reality: Heâs conflating a professional liability warning to an active recruiter with historical documentation of former coworkers to manufacture threats where none exist. This is the kind of evidence manipulation youâd see in a prosecutor getting disbarred.
âMost evil person Iâve ever metâ - Thatâs protected opinion based on documented facts (CFPB ban, perjury, equity theft, wrongful termination, photoshopping, Wikipedia tampering, psychiatric weaponization). If the shoe fits.
EVERY SINGLE EXHIBIT = PROOF OF SURVEILLANCE, NOT THREATS
Not one exhibit shows:
- Physical confrontation (none in 2.5 years)
- Attempted contact at workplace (fired May 2023, never returned)
- Threats of violence (all context-stripped protected speech)
- Stalking behavior (all online, public posts)
What the exhibits DO show:
- Sasha monitored me continuously for 2.5 years
- Saved screenshots of every post
- Labeled and organized them (Ex. A, B, CâŚ) while his evidence looks fried as hell
- Waited for strategic moment to weaponize
- Filed when federal complaints intensified, not when âthreatsâ occurred
THE EXHIBITS PROVE SASHAâS SURVEILLANCE OF ME, NOT MY THREATS TOWARD HIM
PARAGRAPH 8: âI WILL PUT PRESSURE ON YOU DAILY UNTIL YOU WAKE THE FUCK UPâ - CONTEXTUAL CONFLATION
Sashaâs Declaration (Paragraph 8):
âOn December 9, 2025, Patrick made it clear he has no plans to stop, posting numerous threats on X, including warning Puzzle partners that âI WILL PUT PRESSURE ON YOU DAILY UNTIL YOU WAKE THE FUCK UPâ and referring to a âhitman.ââ
WHY WOULD SASHA INCLUDE EVIDENCE-185? IT PROVES HIS CONTEXT-STRIPPING
Evidence-185: Sashaâs exhibit showing full context of Twitter posts. THE ENTIRE QUOTE IS DIRECTED AT JULIAN WEISSER, NOT A GENERAL THREAT. Tweet 1: â@julianweisser YOUR CONTINUED SILENCE IS ALREADY EVIDENCE. BLOCKING SHOWS CONSCIOUSNESS OF GUILT. AT THIS POINT I WILL PUT PRESSURE ON YOU DAILY UNTIL YOU WAKE THE FUCK UP.â Tweet 2: âyouâre literally exactly like sasha. waxing poetic about startup BULLSHIT all day on your timeline acting like youâre a godsend to the community. as if your money brings anything good to this world. go fuck yourself bro.â Tweet 3: âpattern of ongoing emotional distress inflicted by @sashaorloff, @puzzlefin, @julianweisser. friends and family: patrickstoica.com/puzzle-statemeâŚâ Sashaâs own evidence proves this was about Julianâs conscious silence/blocking, not violence.
WHAT EVIDENCE-185 ACTUALLY SHOWS:
Tweet 1 - Full context:
â@julianweisser YOUR CONTINUED SILENCE IS ALREADY EVIDENCE. BLOCKING SHOWS CONSCIOUSNESS OF GUILT. AT THIS POINT I WILL PUT PRESSURE ON YOU DAILY UNTIL YOU WAKE THE FUCK UP.â
This is EXPLICITLY DIRECTED AT JULIAN WEISSER (@julianweisser) about:
- âYOUR CONTINUED SILENCE IS ALREADY EVIDENCEâ - Julianâs refusal to respond to fraud documentation
- âBLOCKING SHOWS CONSCIOUSNESS OF GUILTâ - Julian blocked me after receiving notifications
- âI WILL PUT PRESSURE ON YOU DAILYâ - Daily emails/documentation campaign
- âUNTIL YOU WAKE THE FUCK UPâ - Stop enabling fraud, acknowledge reality
This is not a threat of violence. This is calling out JULIANâs silence and blocking as consciousness of guilt, with explicit intent to continue daily documentation.
TIMELINE CONTEXT - RATIONAL ESCALATION PATTERN:
These tweets were written BEFORE starting the daily email campaign. The progression shows methodical whistleblower strategy, not random threats:
- Started narrow: Targeted tweets at Julian/ODF specifically trying to get them to respond to fraud documentation
- Julianâs response: Acted like a jackass, continued blocking, clearly didnât care, kept publicly supporting Sasha
- Rational escalation: Started daily email campaign that initially focused on ODF but immediately expanded to broader recipient list when Julian demonstrated he wouldnât engage meaningfully
- âDaily pressureâ = daily documentation: Not violence threats, but continued accountability emails/posts to Julian and others
This proves strategic thinking, not instability. I tried direct pressure on the most culpable party first (Julian as Sashaâs main enabler/investor), got dismissive hostile response proving consciousness of guilt, then broadened the campaign. This is exactly how whistleblower accountability campaigns work - start with directly responsible parties, expand when they stonewall.
Tweet 2:
âyouâre literally exactly like sasha. waxing poetic about startup BULLSHIT all day on your timeline acting like youâre a godsend to the community. as if your money brings anything good to this world. go fuck yourself bro.â
This is also directed at JULIAN - comparing him to Sasha, calling out his performative âstartup philosophyâ posts while enabling fraud.
Tweet 3:
âpattern of ongoing emotional distress inflicted by @sashaorloff, @puzzlefin, @julianweisser. friends and family: patrickstoica.com/puzzle-statemeâŚâ
This tags all three parties - Sasha, Puzzle, Julian - and links to documentation of âpattern of ongoing emotional distress.â
SASHAâS EVIDENCE MANIPULATION:
What Sasha presents: Generic âwarning Puzzle partnersâ threat
What the evidence actually shows: Specific message TO JULIAN WEISSER about his âCONTINUED SILENCEâ and âBLOCKINGâ as âEVIDENCEâ of âCONSCIOUSNESS OF GUILTâ
Why this backfires spectacularly:
- The entire quote is @julianweisser - Starts with Julianâs handle, directed at him specifically
- Context is about silence/blocking - Not violence, but Julianâs refusal to respond and his blocking as evidence
- âPressureâ = daily documentation - Explicitly about continuing to send evidence/notifications
- âWake the fuck upâ = acknowledge reality - Stop enabling fraud, engage with evidence
- Sasha included the evidence proving context - His own exhibit shows he context-stripped this
THESE ARE DISJOINTED CONTEXTS SASHA CONFLATES:
- âI will put pressure on you dailyâ - TO JULIAN WEISSER about daily emails/documentation
- âUNTIL YOU WAKE THE FUCK UPâ - TO JULIAN WEISSER about ODF/conspiracy complicity
- âhitmanâ - COMPLETELY SEPARATE post about self-protection (Evidence-182)
Sasha combined three separate contexts into one âthreatâ:
- Julian-specific accountability (âpressureâ + âwake upâ)
- Hitman self-protection reference (different post entirely)
- Presents as general threat to âPuzzle partnersâ
This is deliberate evidence fabrication through contextual conflation.
I GENUINELY DO NOT UNDERSTAND WHY SASHA INCLUDED EVIDENCE-185
This exhibit PROVES:
- The quote was directed AT JULIAN WEISSER specifically
- Context was Julianâs âCONTINUED SILENCEâ and âBLOCKINGâ
- These are described as âEVIDENCEâ and âCONSCIOUSNESS OF GUILTâ
- âPressureâ explicitly means continuing daily documentation
- âWake upâ means acknowledge reality/stop enabling
By including this, Sasha proved I was right: Julianâs silence IS evidence, his blocking DOES show consciousness of guilt, and my daily pressure IS about accountability, not violence.
This is like submitting a screenshot that says âIâm going to continue documenting your fraud dailyâ and claiming itâs a death threat.
âONE EMPLOYEE ASKED IF THEY ARE SAFEâ - MANUFACTURED FEAR THROUGH GASLIGHTING
âOne employee targeted by Patrick has asked if they are safeâ
WHILE SASHA IS DELIBERATELY LYING TO EVERYONE ABOUT:
- Why I was terminated (âresignedâ vs. TERMINATION)
- What Iâm documenting (federal CFPB violations, not baseless attacks)
- The restraining order basis (perjury in paragraph three)
- The Wikipedia page (doesnât exist)
- My âthreatsâ (context-stripped protected speech)
If employees are scared, itâs because Sasha is manufacturing fear through lies.
Heâs gaslighting employees about the situation, then using their manufactured fear as evidence Iâm dangerous.
PROOF: On December 5, 2025, I sent formal RICO notification to HR Pals citing 18 U.S.C. § 1962 (RICO) and § 1512(c) (Obstruction), with clear professional language about facilitation liability. Sasha has been mischaracterizing this formal legal notification as âthreatsâ to HR Pals and employees for 10+ days before filing his restraining order. The âone employee asked if they are safeâ only happened because Sasha lied about the nature of my communications. See December 5 HR Pals notification proof.
PARAGRAPHS 13-15: THE HERO CEO - âI MADE THE DECISION TO FILE THIS PETITIONâ
âIn light of Patrickâs increasingly volatile and threatening behavior, and to protect myself and other Puzzle employees, I made the decision to file this Petition. Patrick has engaged in a course of harassing conduct directed at me that serves no legitimate purpose.â
âI am alarmed and fear for the personal safety of me, my family, and Puzzleâs employees and partners, including at home and on Puzzle premises. This is based on Patrickâs recent threatening posts targeting employees, the litany of harassment and threats from Patrick described above, and his expressed plans to mount a âmental illness defenseâ and warnings that employees will âface consequencesâ and that they should enjoy their âfinal days in tech.ââ
âI also fear that Patrick may come to Puzzleâs offices or events, looking to harm me, my company, or my employees or partners. He has made repeated harassing and threatening posts and has repeatedly threatened to destroy Puzzle. He has made clear that he intends to continue to intimidate me, my employees, and partners, short of a Court Order. I believe Patrick poses an imminent threat of violence to me, my employees, and my family.â
THE HERO FRAMING:
Sasha positions himself as the brave CEO making the difficult decision to protect his innocent employees from a dangerous former employee.
REALITY:
What Sasha âmade the decisionâ to do:
- Commit corporate perjury (swore I âresignedâ while exhibits say âTERMINATIONâ)
- File on behalf of PUZZLE FINANCIAL, INC. (not personal - this is corporate retaliation)
- Use 2.5 years of surveillance as âevidenceâ collected while operating normally
- Context-strip every post to manufacture threats where none exist
- Psychiatric weaponization (âhearing voices,â âunstable,â âmental illness defenseâ)
- Lie about Wikipedia (claimed I edited âPuzzle Wikipedia pageâ that doesnât exist)
- Strategic timing (filed after 5 SEC complaints intensified, not after âthreatsâ)
What undermines the hero narrative:
- Hours after judgeâs skepticism (âFACTS ALLEGED DO NOT SUPPORTâ), Sasha tweets âAmazing!!â and launches podcast
- December 13, 2025: Puzzle follows @orbofweed SAME DAY restraining order stamped - surveillance during filing
- July 26, 2023: Attempted bribery via voicemail (âIâll always be your friendâ) - not mentioned in declaration
- 13+ hours on Wikipedia Thanksgiving 2024: Systematically tampering with evidence - not mentioned
- Photoshopped metrics (3 â 12,362 likes) - evidence manipulation - not mentioned
- Mission Lane âcofounderâ fraud - resume fraud while claiming victim status
- CFPB permanent ban downplayed as âenforcement actionâ instead of consumer fraud conviction
PARAGRAPH 13: âSERVES NO LEGITIMATE PURPOSEâ - SASHA WEAPONIZES MY EXACT LANGUAGE AGAINST ME
SASHA IS WEAPONIZING MY EXACT LANGUAGE AGAINST ME
December 13, 2025 - Puzzle follows my alt account during mental health crisis:
Timeline:
- 1:20 AM: Documented mental health breakdown on Twitter
- 12:21 PM: Sasha reposts Puzzleâs DCPA post (I had replied âYOUâRE A FRAUD COMPANY. WHY ARE YOU STILL POSTING HERE, NO ONE GIVES A FUCKâ)
- 1:17 PM: Sasha posts VC hot takes (56 minutes after seeing fraud callout)
- 1:32 PM: Julian comments on Sashaâs post
- 2:14 PM: Puzzle company account follows my alt @orbofweed (1 hour 53 minutes after Sasha saw fraud callout, 12 hours after my 1:20 AM breakdown)
- Later: Sasha posts Porsche (ONLY post after the follow)
December 14 email - I documented this as harassment with âno business purposeâ:
- âCompany accounts donât follow alt accounts of terminated employeesâ
- âThis was 12 hours after I publicly documented mental health crisis at 1:20 AMâ
- âNo business purposeâ - my exact language
- âThey followed knowing the mental stateâ
- âActive monitoring with no legitimate business purposeâ
Sasha then weaponizes my language in declaration (Paragraph 13):
- Claims my conduct âserves no legitimate purposeâ
- Takes my exact phrase (âno business purposeâ) used to describe HIS harassment
- Flips it to characterize MY federal whistleblower documentation
- Classic DARVO: use victimâs own words describing abuse to characterize victim as abuser
This proves:
- Sasha reads and incorporates my documentation
- He weaponizes my language against me
- He knows the âno business purposeâ context (his harassment during crisis)
- He deliberately inverts victim/offender framing
The actual âlegitimate purposeâ of my documentation:
- Establishing federal whistleblower record (5 SEC complaints)
- Warning stakeholders about CFPB violations and permanent ban
- Documenting RICO pattern across 13 years (LendUp â Mission Lane â Puzzle)
- Protecting future employees from fraud company
- Notifying professional licensing boards (CPA, attorneys)
- Establishing institutional enablement by YC, ODF, investors
- Every notification was formal, cited statute, included evidence
âNo legitimate purposeâ is what Sasha hopes a court will conclude about protected whistleblower speech.
PARAGRAPH 15: âSHORT OF A COURT ORDERâ - CONSCIOUSNESS OF DEFEAT
THIS IS CONSCIOUSNESS OF DEFEAT
âHe has made clear that he intends to continue to intimidate me, my employees, and partners, short of a Court Order.â
What this admits:
- He knows I wonât stop without court intervention (truth canât be suppressed)
- He knows threatening hasnât worked (4 C&Ds failed over 27 months)
- Heâs been planning this legal escalation as last resort
- Even he doubts a court order will work (âshort ofâ implies uncertainty)
The subtext: âIâve tried everything to suppress this (blocks, C&Ds, police threats, Wikipedia tampering), and only a court order MIGHT work, and Iâm not even confident about that because truth doesnât stop.â
Heâs been collecting every statement, every post, every tweet - not to refute them, but to hold them in reserve so he could:
- Strip all context when the time came
- Reframe protected speech as threats
- Manufacture a narrative of escalating danger
- Weaponize transparency about mental health impact as âinstabilityâ
For 2.5 years, while claiming to feel âthreatened,â Sasha was:
- Continuing to operate Puzzle
- Posting daily on LinkedIn/Twitter
- Launching podcasts and partnerships
- Attending industry conferences
- Never once seeking legal protection
Until December 16, 2025 - right in the middle of daily email campaign, after HR Pals got legal notification, after 5 SEC complaints, after State Bar complaint.
Then suddenly, tweets from 2.5 years ago become âevidenceâ of âimminent threat of violence.â
Normal response to genuine threat: Seek immediate protection.
Sashaâs response: Collect screenshots for 2.5 years, continue normal business operations, then file restraining order when federal complaints intensify.
This demonstrates consciousness of guilt and strategic legal manipulation, not genuine fear.
Surveillance Timeline: Proof of Strategic Collection, Not Genuine Fear
| Date | Surveillance Activity | What This Proves |
|---|---|---|
| May 31, 2023 | Jennifer Orloff views profile 5:35 PM (termination day) | Family surveillance begins immediately |
| Aug 6-7, 2023 | Sasha screenshots Ted Kaczynski tweet, âwill I dieâ tweet | Starts evidence collection (2.5 years before filing) |
| Summer 2023 | Jennifer continues monitoring LinkedIn | Family coordination established |
| 2023-2025 | Sasha collects all posts, tweets, creates labeled screenshots | Systematic surveillance, not reactive fear |
| Dec 13, 2025 | @puzzlefin follows @orbofweed at 2:14 PM; restraining order initial stamp SAME DAY | Corporate surveillance WHILE filing restraining order = consciousness of guilt |
| Dec 16, 2025 | Files restraining order using 2.5 years of collected evidence | Strategic weaponization, timed to federal complaints |
| Dec 17, 2025 | HR Pals (Matthew Callis, Vanessa Moya) view profile | Institutional surveillance one day after filing |
| Dec 18, 2025 | Judge partly denies: âFACTS ALLEGED DO NOT SUPPORTâ | Court recognizes manufactured narrative |
| Dec 18, 2025 | Sasha tweets âAmazing!!â, launches podcast same day | Proves no genuine fear despite restraining order |
Analysis:
- 2.5 years between first âthreatâ and protection request = Not genuine fear
- Continuous monitoring while continuing normal operations = Strategic collection
- Family + corporate + HR coordination = Consciousness of guilt
- Timed to federal complaint intensification = Suppression, not protection
- Continued public activity after filing = Manufactured fear narrative
The Complete Picture: Perjury + Surveillance + Wrong Legal Response = Consciousness of Guilt
What the evidence proves when viewed together:
- Sasha lies about basic facts (âresignedâ while exhibits say âTERMINATIONâ)
- Sasha surveils for 2.5 years (Jennifer termination day + continuous monitoring + Puzzle follow)
- Sasha strips context deliberately (monitored in real-time with context, removed later)
- Sasha times filing strategically (after 5 SEC complaints, not after âthreatsâ)
- CRITICAL: December 13, 2025 - Sasha starts filing restraining order THE SAME DAY Puzzle account follows Patrickâs alt during mental health crisis (consciousness of guilt - surveilling while claiming to fear)
- Sasha continues normal activity (tweets âAmazing!!â hours after partial denial)
WHY FILE A RESTRAINING ORDER IN RESPONSE TO CRIMINAL ENTERPRISE ACCUSATIONS?
This is the most damning evidence of consciousness of guilt:
What I documented to federal agencies:
- 5 SEC complaints alleging securities fraud
- RICO criminal enterprise allegations (18 U.S.C. § 1962)
- CFPB permanent ban violations
- Pattern of fraud across multiple entities
- Shell company network
- Wire fraud, consumer fraud, investor fraud
- $51M+ in documented harm
If these accusations were FALSE, normal legal response would be:
- â Sue for defamation (if statements are provably false and damaging)
- â File counter-complaints with evidence
- â Provide documentation proving legitimacy
- â Refute specific claims with contradicting evidence
- â Demonstrate business operates lawfully
Sashaâs actual response:
- â Filed workplace violence restraining order
- â Characterized federal whistleblower documentation as âthreatsâ
- â Used âIâm scaredâ as response to âyou run criminal enterpriseâ
- â Stripped context from all protected speech
- â Never refuted a single substantive claim
- â Never provided evidence of business legitimacy
Why this proves consciousness of guilt:
- Canât sue for defamation - Because claims are TRUE and documented
- Canât refute with evidence - Because evidence supports criminal enterprise allegations
- Canât provide contradicting proof - Because CFPB ban, Asset Sale, photoshopped metrics are all documented
- Only option left: Suppress the speaker - Restraining order attempts to silence rather than refute
Legal analysis:
Someone falsely accused of running criminal enterprise would:
- Confidently refute with documentation
- Welcome scrutiny to clear name
- Provide evidence of compliance
- Sue for defamation damages
- Demonstrate accusations are baseless
Someone actually running criminal enterprise would:
- Avoid engaging with specific allegations
- Characterize documentation as âharassmentâ
- Use legal process to suppress speech
- Focus on speakerâs character, not substance
- File restraining order instead of defamation suit
Sasha chose the response pattern of someone who cannot refute the substance.
This restraining order filing is an implicit admission:
- He canât defend against RICO allegations with evidence
- He canât refute CFPB ban documentation
- He canât explain photoshopped metrics legitimately
- He canât address Asset Sale coercion
- His only strategy is to silence the whistleblower
The legal absurdity:
Sasha is essentially arguing to a judge:
- âPatrick says I run a criminal enterprise (documented to SEC with evidence)â
- âPatrick says Iâm CFPB-banned (public federal record)â
- âPatrick says I photoshopped metrics (provable via screenshots)â
- âPatrick says I committed resume fraud (documented via LinkedIn updates)â
- âTherefore⌠Iâm scared? Please order him to stop documenting?â
A legitimate CEO would argue:
- âPatrickâs SEC complaints are false, hereâs why [evidence]â
- âPatrickâs RICO allegations are baseless, hereâs proof [documentation]â
- âPatrickâs claims damage my reputation, Iâm suing for defamationâ
Sasha filed for protection from someone documenting his crimes to federal agencies.
Thatâs consciousness of guilt, not genuine fear.
Potential CFPB Consent Decree Violation: Perjury by Subject of Permanent Oversight
December 19, 2025 - Supplemental CFPB Notification Sent
Email sent to [email protected] documenting that Sasha Orloff, who is subject to permanent CFPB consent decree (Stipulated Final Judgment and Order, Case No. 3:21-cv-06945-JSC, December 22, 2021), committed multiple instances of perjury in a sworn declaration filed December 16, 2025.
Why this matters for CFPB oversight:
Someone under permanent federal oversight committing perjury to suppress CFPB whistleblower documentation demonstrates:
- Ongoing pattern of dishonesty - Same deceptive behavior that led to original enforcement
- Bad faith compliance - Not operating with integrity required of someone under permanent ban
- Obstruction of accountability - Using legal process with false statements to silence CFPB violation documentation
- Consciousness of guilt - If willing to commit perjury to suppress whistleblower, what else is being concealed?
Provable perjury in sworn declaration:
- âResignedâ vs. âTERMINATIONâ - Swears under penalty of perjury I âresignedâ while companyâs own Separation Agreement uses âTERMINATIONâ throughout; six official documents prove termination
- âPuzzle Wikipedia pageâ - Swears I was âbanned from Wikipedia for editing the Puzzle Wikipedia pageâ when Puzzle has no Wikipedia page (instantly verifiable); I edited LendUp Wikipedia page documenting his CFPB-banned company
- CFPB order minimization - Systematically refers to permanent ban as mere âenforcement actionâ and strips âofficers and agentsâ language covering his personal prohibition (same pattern as Wikipedia tampering)
Judicial skepticism: Judge Michelle Tong partly denied the restraining order December 18, 2025, with explicit finding: âFACTS ALLEGED DO NOT SUPPORT ALL THE ORDERS REQUESTEDâ
Connection to CFPB compliance:
This perjury occurred in a filing designed to suppress documentation of:
- Active CFPB ban violations (Partner Rewards program marketing credit products)
- Section V data restriction concerns (operating accounting software with customer financial data)
- Continued profiting from banned lending activities (Mission Lane shares, shell company network)
Federal consent decrees require good faith compliance. Committing perjury to suppress CFPB whistleblower documentation is evidence of ongoing unfitness to operate financial services and potential contempt of federal oversight.
Full email with documentation links sent to CFPB December 19, 2025.
Judgeâs December 18, 2025 Ruling
Judge Michelle Tong partly denied the petition, explicitly finding:
âFACTS ALLEGED DO NOT SUPPORT ALL THE ORDERS REQUESTEDâ
This judicial finding establishes that the evidence presented was insufficient to support all requested orders.
Hearing scheduled: January 8, 2026, 8:30 AM, Department 505, SF Superior Court
Legal representation retained.
THE SUICIDE BOMBER LENS: SASHA COMBINES âNOTHING LEFT TO LOSEâ + âDECLINING WILL TO LIVEâ = âIMMINENT VIOLENT THREATâ
Sashaâs Declaration Strategy:
- âPatrick has ânothing left to loseââ - Career destroyed by retaliation
- âPatrick posts about âdeclining will to liveââ - Mental health transparency about sustained abuse
Together, these create the suicide bomber narrative: someone whoâs suicidal AND has nothing left to lose.
This is deliberate psychological framing to manufacture violent intent where none exists.
Reality Check:
âNothing left to loseâ context:
- Career already destroyed by wrongful termination
- Professional reputation damaged by 2.5 years of retaliation
- Financial devastation from unemployment and legal costs
- Isolation from industry after network-wide suppression
- This describes whistleblower cost, not violent intent
âDeclining will to liveâ context:
- Transparent mental health documentation about harm Sasha inflicted
- 27+ months of sustained psychological abuse and retaliation
- Isolation, gaslighting, equity theft, career destruction
- This describes impact of Sashaâs abuse, not danger to others
Sasha destroyed:
- My career
- My finances
- My professional reputation
- My mental health
- My ability to trust people
Then weaponizes: The damage he caused as âproofâ Iâm an imminent threat
This is textbook DARVO (Deny, Attack, Reverse Victim and Offender):
- Deny: Sasha denies all fraud despite 19,000+ lines of evidence
- Attack: Files restraining order claiming Iâm threatening
- Reverse Victim/Offender: Uses harm he caused (isolation, unemployment, mental health impact) as âevidenceâ Iâm dangerous
The Tell: If I were actually dangerous, why does Sasha need to:
- Commit perjury about basic facts (termination vs. resignation)?
- Context-strip every âthreatâ from protected speech?
- Tamper with Wikipedia?
- Wait 2.5 years to file after âthreatsâ began?
Answer: Because Iâm not dangerous. Iâm effective at documentation. And effectiveness in whistleblowing is being reframed as violent intent.
What Sasha Doesnât Include in His Declaration:
- His 2.5 years of emotional abuse and retaliation
- His wrongful termination (he claims I âresignedâ)
- His attempted bribery (July 26, 2023 voicemail)
- His coordinated legal intimidation (4 C&Ds, police threats, now restraining order)
- His network-wide suppression campaign (blocks, email blocking)
- His CFPB permanent ban (calls it mere âenforcement actionâ)
- His 13+ hours editing Wikipedia on Thanksgiving
- His photoshopped metrics (3 â 12,362 likes)
- His resume fraud (Mission Lane âcofounderâ claims)
- His continued compulsive promotional activity hours after judgeâs denial
Sasha presents himself as victim while omitting that he:
- Created the isolation he now weaponizes
- Caused the mental health crisis he now cites
- Destroyed the career he now uses as âevidenceâ
- Inflicted 27+ months of systematic retaliation he now denies
This is malignant narcissism in action: Abuse the victim, then weaponize the damage you caused as proof the victim deserves the abuse.
MALIGNANT NARCISSISM: FINAL STAGES
Sasha Orloffâs behavior demonstrates textbook progression of malignant narcissism under pressure:
Stage 1: Grandiose Self-Image (2020-2023)
- âRepeat founderâ despite Mission Lane cofounding fraud
- âWord of mouthâ growth claims with photoshopped metrics
- Wikipedia self-editing to control narrative
- Toxic positivity and inspirational posting
- Constantly reinforcing â2026â narrative
Stage 2: Rage When Challenged (May-August 2023)
- Wrongful termination when fraud questioned
- Dual coordinated C&Ds same day as SEC complaint
- Mission Lane police threat
- Blocking across all platforms
Stage 3: Victim Performance (November 2025)
- Wikipedia editing for 13+ hours claiming âSEO hijackingâ
- âWe should dateâ comment on wifeâs post seeking reassurance
- Claiming employees are âthreatenedâ by legal accountability warnings
- Framing federal whistleblower documentation as âharassmentâ
Stage 4: Paranoid Aggression (December 2025)
- Filing baseless restraining order against federal whistleblower
- Stripping all context from protected speech
- Manufacturing fear with zero physical contact evidence
- Attempting to ban whistleblower from entire industry events
- Gaslighting about CFPB ban in official court documents
Stage 5: Complete Decompensation (Current)
While restraining order is pending:
- December 18, 2025, 12:21 PM: Tweets âAmazing!!â at Julian Weisserâs solo founder cohort announcement
- December 18, 2025, 12:30 PM: Launches new podcast episode about venture capital funding
- December 18, 2025: Continues â2026 planningâ performance on Twitter
- Engaging hours after judge partly denied restraining order
This is not someone who genuinely fears for their safety. This is someone performing normalcy while weaponizing legal system.
Characteristics of Malignant Narcissism (All Present):
- Grandiosity - âRepeat founder,â mission to âdemocratize accountingâ
- Lack of Empathy - 140,000+ LendUp victims, employees manipulated, whistleblower career destroyed
- Vindictiveness - Four C&Ds, police threats, now restraining order
- Paranoia - Sees whistleblower documentation as threats, claims employees are unsafe
- Gaslighting - Misrepresents CFPB ban, claims I âresigned,â strips context from all evidence
- Projection - Accuses me of harassment while engaging in systematic retaliation
- Never Takes Accountability - Everything is always someone elseâs fault
The Final Stage: When The Illusion Collapses
Malignant narcissists cannot accept loss of control. When confronted with undeniable evidence and institutional abandonment (HR Pals review, judgeâs skepticism, network silence), they escalate to desperate measures.
This restraining order is that desperate measure.
It wonât work. The evidence doesnât care about legal intimidation. The federal complaints donât disappear because of a temporary court order.
HR Pals Will Likely Terminate Services:
December 17, 2025 (one day after Sasha filed this): Matthew Callis (Sr. Director of HR) and Vanessa Moya (Sr. HR Generalist) from HR Pals viewed my profile.
This was emergency triage. HR Pals understands:
- Theyâre providing payroll/HR services to criminal enterprise
- They face RICO exposure under 18 U.S.C. § 2
- Sasha has no legal representation (Orrick only for restraining order)
- This restraining order is baseless retaliation
If HR Pals terminates services, this case likely collapses. Puzzle cannot operate without HR/payroll infrastructure. The restraining order becomes moot when the company winds down.
This Is Not Over:
This is retaliation. And itâs now part of the permanent federal record.
I will comply with temporary orders. But Iâm not giving up. And Iâm not intimidated.
The evidence is real:
- The federal complaints are real
- The CFPB ban is real
- The photoshopped metrics are real
- The 13-hour Wikipedia edit war is real
- The 27+ months of documentation are real
- The pattern of retaliation is real
This restraining order filing is just more evidence.
Federal complaints remain active.
The Pattern: Mental Decompensation
May 2023 â December 2025 behavior progression:
| Date | Response Type | Delegation Level |
|---|---|---|
| May 31, 2023 | Jennifer monitors LinkedIn termination day | Family surveillance unit |
| Aug 11, 2023 | Dual coordinated C&Ds | Professional, lawyered |
| Dec 2023 | Prepared C&D but didnât send | Calculated restraint |
| Nov 11, 2025 | Second C&D same day as SEC; I respond in 5 min (AI), file supplemental in 30 | Still through attorney |
| Nov 12, 2025 | 6+ hour manic LinkedIn spree starting 4 AM PT; âAI created Ellis Islandâ | Dissociative language |
| Nov 20, 2025 | Third C&D within 56 min of Dasha/WTM callout (never refutes) | Losing patience |
| Nov 24, 2025 | Bar complaint filed (Case #25-O-30894) | Not represented since? |
| Nov 26-27, 2025 | 13+ hours personal Wikipedia editing | No longer delegating |
| Nov 29, 2025 | âWe should dateâ on wifeâs week-old post (+ liking 22 comments) | Compulsive LinkedIn activity |
| Dec 1, 2025 | âVibe-codedâ calculator; Jennifer reposts | Family unit crisis amplification |
| Dec 2, 2025 | âReal leadershipâ LinkedIn post | Public doubling-down |
| Dec 3, 2025 | Matt Tait blocks after retag; Nigel Morris views 2:22am | Network-wide consciousness |
| Dec 3, 2025 | New Turpentine episode; LinkedIn spree (DCPA, Antler, Luke Frye, YC) | Business as usual performance |
| Dec 8, 2025 | DCPA conference booth; selective fraud suppression begins; daily ODF email | Operational escalation |
| Dec 9, 2025 | Asset Sale PDF public; daily emails expand to all investors/QED/Brex/YC | Full network documentation |
| Dec 9, 2025 | Sasha publicly praises Julian 3:09pm ET (âincredible. Again.â) | Mutual support during proceedings |
| Dec 9, 2025 | Julian deletes tweet responses 6:38pm ET | Continued suppression |
| Dec 11, 2025 | Brex blocks whistleblower emails (6 C-suite addresses) | Institutional suppression |
| Dec 11, 2025 | Brex re-forward from alternate email with conspiracy notice | Circumvented immediately |
| Dec 11, 2025 | Burkland info@ bounces; re-forward to Jeff Burkland (CEO) with notice | Escalation to named executive |
| Dec 11, 2025 | Deel confirms continued investigation (21 days after notification) | Extended review active |
| Dec 11, 2025 | Julian/Sasha 1:15-1:17 AM coordinated amplification | Network coordination at night |
| Dec 11, 2025 | Julian blocks alt account after fraud callout | Obstruction pattern continues |
| Dec 11, 2025 | Sasha: âhardest hardest hardest⌠picking right employeesâ | Victim-framing whistleblowers |
| Dec 11, 2025 | Daily email #4: Forbes laundering, Brex blocking, Antler office | Network suppression documented |
| Dec 12, 2025 | Julianâs equity tweet 2 hours after fraud documentation | Performance during crisis |
| Dec 12, 2025 | Mom text exchange documenting mental health collapse | Human cost of continued enablement |
| Dec 12, 2025 | 11 PM: Bar, 2 drinks; 12:01 AM: All-caps breakdown reply to ODF | Substance escalation, crisis |
| Dec 13, 2025 | Puzzle follows alt account (@orbofweed) at 2:14 PM ET | Direct surveillance/harassment |
| Dec 13, 2025 | Sasha/Julian coordination (VC hot takes â Julian comment â Puzzle follow) | Evidence of conspiracy coordination |
| Dec 13, 2025 | Sasha Porsche post while driving on Golden Gate Bridge | Reckless behavior during crisis |
| Dec 13, 2025 | Julianâs Pope Francis tweet after receiving mental health documentation | Callous disregard, philosophical performance |
| Dec 13, 2025 | Ex independently suggests inpatient treatment; friend concerned call | External validation of crisis |
| Dec 14, 2025 | Sunday email to 96 recipients (conspiracy/surveillance/human cost) | Comprehensive documentation |
| Dec 14, 2025 | Five reactive Twitter performances (5:15-6:43 PM); typo-laden | Complete mental decompensation |
| Dec 14, 2025 | LinkedIn version posted with unprompted defensive additions | Consciousness of defeat |
| Dec 14, 2025 | Selective comment deletion (keeps emotional, deletes evidence) | Strategic suppression consciousness |
| Dec 14, 2025 | Strategic comment calling out selective deletion + 2019 announcement link | Exposing contradiction |
| Dec 14, 2025 | Follow-up: âstop posting⌠walls close in⌠no legal representationâ | Direct advice to stop, clinical tone |
| Dec 14, 2025 | 9:47 PM: Praising equity theft participant (âmost incredible peopleâ) | Ignored advice, compulsive engagement |
| Dec 14, 2025 | Two comments on Rohitâs power law post (ecosystem gratitude performance) | Cannot stop performing after told to stop |
| Dec 14, 2025 | 10:19 PM: Blocks whistleblower (49 min after damaging comment) | Trapped evidence on own post permanently |
| Dec 15, 2025 | 3:30 PM: Puzzle posts Renato/Parallel partnership (10 views) | Business as usual, minimal engagement |
| Dec 15, 2025 | 5:27 PM: Monday afternoon email sent; Charles Crabtree hiring posts | Documenting continued operations |
| Dec 15, 2025 | Brex second coordinated block (6 C-suite/co-founders) after circumvention | Network suppression escalation |
| Dec 16, 2025 | LinkedIn article on AI hallucinations; Puzzle redeploys accounting firm post | Defensive narrative inoculation |
| Dec 16, 2025 | 1:57 PM: Daily email #8; followup: âmanipulative, unhinged security hazardâ | Comprehensive dissection of article |
| Dec 17, 2025 | 8:41 AM PT: PayPal lending nostalgia tweet (heart emojis) | Emotional processing, banned industry |
| Dec 17, 2025 | 8:05 AM PT: â36 đ¤Żâ compulsive post (118 views) | Isolated attention-seeking |
| Dec 17, 2025 | 2:06 PM: Accounting partner program post (comments disabled) | Promoting partnerships during federal crisis |
| Dec 17, 2025 | Instant Sina/Dasha engagement; Charles Crabtree hasnât liked own hiring post | Loyalty checks, internal tension |
| Dec 17, 2025 | Daily email #9: Grok dark triad analysis; Mitchell Troyanovsky accountability | Prompt bias demonstration, Goldman connection |
| Dec 18, 2025 | Files workplace violence restraining order (WV-109) against whistleblower | Legal escalation instead of refutation |
| Dec 18, 2025 | Judge PARTLY DENIES: âFACTS ALLEGED DO NOT SUPPORT ALL ORDERS REQUESTEDâ | Judicial skepticism of claims |
| Dec 18, 2025 | Uses Orrick, Herrington & Sutcliffe LLP (major firm) for SLAPP-like action | Weaponizing legal process |
| Dec 18, 2025 | 12:21 PM: âAmazing!!â at Julianâs solo founder program (9:21 AM PT) | Normal social media hours after denial |
| Dec 18, 2025 | 12:30 PM: Launches podcast episode about VC funding (9:30 AM PT) | Thought leadership performance |
| Dec 18, 2025 | Earlier: Tweets about startup valuations, exit multiples, preference stacks | â2026 planningâ despite restraining order |
What changed: From professional legal responses to personal, compulsive engagement. Jenniferâs termination day surveillance establishes the family unit operates together. The âvibe-codedâ calculatorâbasic input fields with multiplicationâis what a company claiming âAI-powered accounting automationâ ships during crisis mode.
Sashaâs own âevidenceâ proves my points: The 2023 LinkedIn screenshot he uploaded to Wikipedia as proof of âSEO hijackingâ contains my exact words: âif you keep fiddling around with your twitter garbage. YOU NEED TO OWN UP TO ALL THE LIVES YOUâVE GRAVELY AFFECTED.â Two years later:
- Everyone is still âfiddling aroundâ with Twitter/LinkedIn garbage (performing normalcy during crisis)
- No one has owned up to the lives gravely affected: 140,000+ LendUp consumers, me, Puzzle employees, bookkeepers and accountants who staked professional reputations, customers whose financial data is now exposed
He held onto that screenshot for 2+ years as âevidenceâ against me. Itâs evidence that nothing changed.
The parallel to LendUpâs end: LendUp sent their Dec 17-19, 2018 asset sale documents for board approval days before Sasha fled the company (bought out by QED Investors). Puzzle must wind down and customers must migrate off by end of fiscal year. The bookkeepers and accountants promoting âreal leadershipâ will need to explain to their clients why they recommended software led by a CFPB-banned CEOâand help them transition to platforms without federal enforcement history.
July 6, 2018: Sasha tweets about hiring âHead of People, reporting to the CEOâ for LendUpââCome help me build something for the next 100 years.â Adds: âI mean build something THAT WILL LAST the next 100 years!!! I only need you actually here for the next 30-40⌠ha ha.â Five months later (December 2018), he fled the company via QED-orchestrated asset sale. Pattern: recruiting with grandiose promises while planning exit.
The 13+ hour Wikipedia timeline shows deterioration:
- 10:11 AM PT: Surgical, calculated deletions
- 1:11 PM PT: Escalation to Help Desk with false claims
- 8:49 PM PT: Repeated deletions despite reversions
- 9:06 PM PT: Claiming âThe CFPB never banned anyone from doing anythingâ
- 9:10 PM PT: Desperate racing against protection clock
- 10:20 PM PT: Making verifiably false claims about document contents
Previous responses were calculated (attorney letters, paid Wikipedia editors, professional PR). November-December 2025 response is personal, compulsive, and escalatingâsuggesting loss of perspective about what battles can be won by suppression.
December 19, 2025: Perjury Documentation and Network Response
Case Number Request Email - Corporate Perjury Documentation Sent to Sasha, Lisa Bowman, and HR Pals
12:29 PM ET - Email sent to:
- Sasha Orloff ([email protected])
- Lisa M. Bowman ([email protected])
- HR Pals ([email protected])
Subject: Case Number Request - Corporate Perjury in Paragraph 3
Email contents:
Requested illegible case number for Monday legal consultation. The restraining order document Sasha provided is so poorly scanned the case number is unreadable.
Documented paragraph 3 perjury with six company documents:
- Separation Agreement - States âTERMINATIONâ throughout, includes $7,115.38 severance, requires waiving âwrongful dischargeâ claims (conspicuously omitted from restraining order exhibits despite being referenced)
- HR Pals Letter of Termination (Evidence-177) - May 31, 2023, uses word âterminatedâ twice (completely omitted from filing)
- Termination Certificate - Explicitly titled (omitted from filing)
- NY State Record of Employment - Form dated 05/31/2023 (omitted)
- Insurance Termination Notice - âNo Longer Employedâ (omitted)
- HR Pals May 31 correspondence - Only source of âresignationâ language, contradicted by actual legal documents
Documented 2.5-year gaslighting pattern:
- July 26, 2023 voicemail: Sasha reinforced âeven though you resigned,â offered âtransition costsâ (damage control after I exposed his narrative control to leaked employee)
- August 11-14, 2023 compliance emails to Lisa Bowman: I already noted Sasha was âinsisting i resignedâ - told Lisa I was apologetic, cooperative, had âno intention of escalating into violence,â was exhausted and seeking to comply
- August 2023-December 2025: Sasha conducted surveillance, collected screenshots from 2023-2025, organized exhibits (A through M), spent 2.5 years âperfectingâ this narrative
- December 16, 2025: Filed restraining order with corporate perjury in paragraph 3, swearing under oath on behalf of PUZZLE FINANCIAL, INC. that I âresignedâ
Direct questions to Lisa Bowman:
Reminded her of August 2023 compliance emails where I:
- Apologized profusely and agreed to delete everything
- Stated âno intention of escalating into violenceâ
- Was exhausted, apologetic, and seeking to comply
- Already called out Sashaâs âresignedâ gaslighting
Asked: What did Sasha tell you when preparing this filing? Did he provide the termination documents or only his curated narrative?
HR Pals accountability:
Your termination letter is conspicuously omitted from this filing. It will be presented as evidence of perjury. Your professional documentation is being suppressed in a legal filing to manufacture a false narrative.
Consciousness of guilt through omissions:
What Sasha included: Surveillance screenshots from 2023-2025 (tweets, posts, emails)
What Sasha omitted: All termination documents, July 26 voicemail, August 2023 compliance emails
Why? Because they prove perjury and consciousness of guilt.
Judgeâs recognition:
âFACTS ALLEGED DO NOT SUPPORT ALL THE ORDERS REQUESTEDâ - Judge Michelle Tong found insufficient evidence even without seeing my full documentation.
Sashaâs behavior after filing:
- Dec 18: Tweets âAmazing!!,â launches podcast, posts 2026 predictions
- Dec 18-19: Monitors and deletes LinkedIn comments calling out perjury
- Dec 19: Retweets podcast (noted in email: ânot stalking, just trying to understand this bizarre headspace for my own safetyâ)
Federal supplement notice:
Will present to legal counsel Monday, supplement:
- 5 SEC complaints
- State Bar complaint #25-O-30894
- Board of Accountancy complaint #A-2026-1047
- CFPB (potential contempt of consent decree through perjury in legal proceedings)
Closing ultimatum:
âIf this was a simple error, withdraw the petition. If this was deliberate perjury, youâve created permanent legal exposure for PUZZLE FINANCIAL, INC., its Board, Orrick, and HR Pals.â
Deadline: EOB Friday (for Monday legal consultation)
Attached: August 2023 compliance email chain, six termination documents, link to full restraining order analysis
Lisa Bowmanâs Suspicious Out-of-Office Response
2:12 PM ET - Auto-reply received from [email protected]:
Hi there! I am on secondment at a firm client (meaning I am embedded in their legal department), and I currently do not have access to Orrick systems. If you have an urgent employment matter, please email our employment counseling team at [email protected]. Thanks!
Timeline:
- Monday, December 16, 2025: Lisa Bowman files restraining order on behalf of PUZZLE FINANCIAL, INC. with provable perjury in paragraph 3
- Wednesday, December 18, 2025: Judge partly denies order with finding âFACTS ALLEGED DO NOT SUPPORT ALL THE ORDERS REQUESTEDâ
- Friday, December 19, 2025: I email documenting perjury with six company documents
- Friday, December 19, 2:12 PM: Auto-reply reveals Lisa is âon secondmentâ with âno access to Orrick systemsâ
Suspicious timing questions:
- When did secondment begin? Before or after filing the restraining order?
- Was she directly involved in final filing decisions or did someone else at Orrick handle it?
- Why unavailable immediately when perjury is documented with companyâs own exhibits?
- Does âno access to Orrick systemsâ mean genuinely unreachable or strategic unavailability to avoid accountability?
âSecondmentâ context:
- Lisa is âembedded in their legal departmentâ - working at a firm clientâs offices
- No access to Orrick systems suggests physical separation from Orrick offices
- Raises questions about her availability during restraining order preparation and filing
Coincidence or strategic positioning?
Filed perjurious restraining order Monday â partly denied Wednesday â called out for perjury Friday â auto-reply reveals unavailability
This is either:
- Remarkable coincidence (unlikely)
- Strategic positioning to avoid accountability for catastrophic legal malpractice
Lisa received my August 2023 compliance emails showing I was cooperative, apologetic, explicitly stated âno intention of escalating into violence,â and already calling out Sashaâs âresignedâ gaslighting. She knew everything. She filed anyway with the perjury intact.
Now sheâs unavailable.
Reply-All Escalation: Orrick Employment Department and Puzzle Legal Added
2:32 PM ET - Reply-all sent to:
- Original recipients (Sasha, Lisa, HR Pals)
- [email protected] (Orrickâs employment counseling team per Lisaâs auto-reply)
- [email protected] (Puzzleâs in-house legal department)
Full email:
Adding [email protected] because Lisa has auto-reply on, apparently having no access to Orrick systems.
[email protected] too, why not.
Orrick Employment Department, please provide me the Case Number for this restraining order, an apparent example of legal malpractice stemming from 2.5 years of Sasha Orloffâs narrative control and misrepresentation across all professional relationships.
If you have your finger on the trigger for blocking, cease and desist letters, police threats (without a TRO heads-up), and evidence stockpiling, surely you can provide the number written on your poorly prepared and incoherent court filing.
Patrick
What this escalation achieves:
1. Wider Orrick organizational awareness:
- No longer individual attorney problem (Lisa Bowman)
- Now Orrickâs employment counseling team/department level
- Institutional awareness of malpractice claim related to restraining order with corporate perjury
2. Puzzleâs in-house legal directly notified:
- [email protected] means Puzzleâs general counsel/legal department sees everything
- Their CEOâs company (PUZZLE FINANCIAL, INC.) committed perjury under oath
- Via Orrick attorney whoâs now unavailable when called out
- In-house counsel now aware of corporate crisis and potential liability
3. âLegal malpracticeâ accusation on record:
- Direct characterization to Orrick employment department
- Not just criticism of individual attorney
- Organizational-level malpractice claim
4. âPoorly prepared and incoherent court filingâ:
- Professional criticism of work product quality
- Case number illegible
- Exhibits poorly scanned
- Logical contradictions throughout
- Evidence backfires (team photo says âwrongfully terminatedâ while declaration swears âresignedâ)
5. Pattern references establish 2.5-year retaliation timeline:
- âBlockingâ - LinkedIn monitoring and blocking patterns
- âCease and desist lettersâ - August 11, 2023 (Puzzle) and August 14, 2023 (Mission Lane)
- âPolice threats (without a TRO heads-up)â - Mission Lane attorney threatened police involvement without restraining order
- âEvidence stockpilingâ - 2.5 years of surveillance screenshots organized as Exhibits A-M
6. Case escalated beyond individual attorney to organizational liability:
- Orrick employment department aware of malpractice claim
- Puzzle legal department aware of corporate perjury
- Both organizations now have institutional awareness and potential exposure
7. Creates institutional pressure:
- Orrick: Employment department must respond to malpractice claim about restraining order their attorney filed
- Puzzle: Legal department must address that their company committed perjury under oath
- Both organizations: Reputational and liability risk if they donât address provable perjury
8. Strategic âwhy notâ addition of Puzzle legal:
- Casual tone (â[email protected] too, why notâ) while creating massive institutional exposure
- Puzzleâs in-house counsel now sees:
- Their CEO filed perjurious restraining order
- Via Orrick attorney whoâs now unavailable
- Against federal whistleblower with 5 SEC complaints
- With provable false statements in paragraph 3
- Creating permanent corporate record of perjury
What happens next:
Orrick employment department and Puzzle legal team must now decide:
- Provide case number and hope this goes away (unlikely - perjury is documented)
- Withdraw petition to minimize damage (admits error)
- Double down (catastrophic - judge already skeptical, perjury is provable)
- Radio silence (looks guilty, I proceed with Monday legal consultation anyway)
This is no longer Lisa Bowmanâs individual problem. This is an organizational crisis for both Orrick (legal malpractice) and Puzzle (corporate perjury).
Lisa filed restraining order with provable perjury on behalf of PUZZLE FINANCIAL, INC. after receiving my August 2023 emails showing cooperation and documenting Sashaâs âresignedâ gaslighting. Now sheâs conveniently unavailable. Her employment department and her clientâs legal department are now directly involved.
QED Network Awareness - Brandon Arvanaghi LinkedIn Post (Evidence-186)
Evidence-186: Brandon Arvanaghi (Meow CEO, QED-backed, Forbes 30 Under 30, recipient of 27+ months of daily fraud documentation emails) posts on LinkedIn December 19, 2025 around 10:48 AM ET (6h before screenshot at 4:48 PM ET): âIâve worked at startups where my equity went to 0. More than once. Iâm furious about it. In those scenarios â the founders still win. They get connections, accolades, and when thereâs an acquihire, the â(1x exit)â in their bio. The team gets nothing. I wonât let that happen to the team at Meow. They know that. We win big or I die trying.â Posted hours before perjury email sent (12:29 PM ET), same day as full restraining order perjury analysis circulating. I commented: âFunny, I experienced just this at Puzzle Financial.â Kyle Avery (recruiter) responded: âDamn, what a CEO should look like. Good job Brandon Arvanaghi.â
Timeline - December 19, 2025:
- ~10:48 AM ET: Brandon posts about founder equity theft (âequity went to 0â)
- 12:29 PM ET: I send perjury documentation email to Sasha, Lisa Bowman, and HR Pals specifically highlighting Sasha deleted all equity in termination agreement
- Throughout day: Restraining order perjury analysis circulating publicly, documenting Sasha swore under oath I âresignedâ while deleting equity
Network Context:
- Brandon Arvanaghi: Meow CEO (QED-backed company), Forbes 30 Under 30 Finance 2024
- QED network: Nigel Morris, Frank Rotman (received 27+ months daily emails documenting Sashaâs fraud)
- Explicitly notified: December 1, 2025 email to Brandon/Meow regarding Puzzle integration and QED RICO liability
- Called out in Forbes analysis: Part of platform complicity documentation
What This Demonstrates:
- QED network is watching - Brandon received daily emails, knows specific details about Sashaâs misconduct, posts about founder equity theft on same day Sashaâs equity deletion perjury goes public
- Public distancing - Post about ethical treatment of employees (implicit contrast to Sasha who deleted equity + committed perjury about it)
- Timing is not coincidental - Same day as corporate perjury documentation specifically about equity deletion
- Network consciousness of Sashaâs perjury - âWe win big or I die tryingâ echoes language Sasha weaponized from my posts, but Brandon uses it in POSITIVE ethical context (protecting team) vs. Sashaâs mischaracterization
- Validates whistleblower documentation - Recruiter (Kyle Avery) publicly praises Brandonâs stance, I publicly connect to Puzzle Financial, no one defends Sasha
âWe win big or I die tryingâ Language Analysis:
- Sasha weaponized my ânothing left to loseâ posts as evidence of violence
- Brandon uses similar determination language (âI die tryingâ) in POSITIVE ethical context
- Demonstrates the language itself isnât threatening - CONTEXT matters
- Brandon: protecting team equity = admirable determination
- Patrick: documenting fraud = Sasha claims âimminent violenceâ
- The contrast exposes Sashaâs bad faith mischaracterization
QED Network Positioning:
Brandonâs post establishes public positioning within QED network:
- Not defending Sasha (network silence on perjury is deafening)
- Signaling ethical contrast (I protect employees vs. Sasha deleted equity)
- Posted on exact day perjury documentation goes public (awareness, not coincidence)
- Validates whistleblower narrative (founder equity theft is real, documented, unethical)
Final Follow-Up Email: Illegible Case Number and Radio Silence
9:15 PM ET - End of business Friday. No response to case number request.
Email sent to:
- Sasha Orloff ([email protected])
- Lisa M. Bowman ([email protected])
- [email protected] (Orrick Employment Department)
- [email protected] (Puzzle in-house legal)
- HR Pals ([email protected])
Subject: Re: Still No Case Number - Administrative Incompetence Pattern Continues
The illegible case number (Evidence-188):
Restraining order document so poorly scanned that the case number is completely illegible - administrative incompetence after 2.5 years of meticulous surveillance preparation
The restraining order document provided is so poorly scanned that the case number is completely illegible. I have a legal consultation Monday afternoon and cannot reference the case without this fundamental identifier.
2.5-Year Administrative Incompetence Pattern:
- May 31, 2023: Termination - never communicated directly, only through HR Pals gaslighting
- July 26, 2023: Only direct contact was bribery voicemail (âeven though you resignedâ) after I proved the resignation narrative false
- August 2023: Dual C&Ds; sent compliance emails to Lisa Bowman - never acknowledged, just collected as surveillance; equity subsequently stolen with no trace
- August 2024: Insurance chaos from delayed/botched administrative handling - 15 months later, had to fight UHC collection attempt
- November-December 2025: 2 C&D letters (+1 misdated/unsent) with escalating threats - never refuting substance, only threatening escalation
- December 13-16, 2025: Spent 2.5 years meticulously collecting surveillance evidence (organized as Exhibits A through M; all context-stripped), filed restraining order with corporate perjury
- December 19, 2025: Cannot provide legible case number from your own filing
The Core Contradiction:
You organized screenshots from 2 years ago. You labeled them âPatrick Stoica - SEO Hijacking Threats.png.â You spent 2.5 years preparing this filing. You meticulously curated Exhibits A through M.
But you canât provide a legible case number.
Pattern: Meticulous surveillance and narrative manufacturing, total incompetence on basic administrative functions.
Binary Question Posed:
Is this proceeding to January 8 hearing or not?
- If yes: Case number needed by end of weekend for Monday legal consultation
- If no (withdrawal): Confirm in writing
Radio silence after filing perjurious restraining order against federal whistleblower is consciousness of guilt. Confident enough to file but wonât respond when called out.
Additional Evidence of Administrative Chaos:
The restraining order exhibits include burnt and overscanned images that are barely legible - literal visual evidence of the administrative incompetence and manufactured isolation that characterizes Sashaâs entire operation.
Orrick Accountability Question:
How did anyone allow paragraph 3 to be filed? Lisa received my August 2023 compliance emails showing I was cooperative and already documenting Sashaâs âresignedâ gaslighting. Yet she filed this anyway. This whole statement doesnât read like any attorney reviewed it critically.
Ultimatum:
Case number by end of weekend. Or confirm withdrawal.
Otherwise, proceeding Monday assuming this is going to hearing, where all the perjury, contradictions, and consciousness of guilt get formally entered into court record.
Legal Consequences: If this proceeds to hearing, Iâll win on First Amendment/protected speech grounds, Sasha will face public cross-examination on his perjury under oath, and the permanent court record will document all contradictions. This also establishes foundation for defamation counterclaims based on his false statements in the public filing.
Closing: Pattern recognition, not stalking. Federal documentation, not a manifesto.
Final Email: âI Rest My Caseâ - Paragraph 3 Internal Contradiction (Evidence-189)
December 19, 2025 - Late evening (sent from [email protected])
To: [email protected], Lisa Bowman, [email protected], [email protected], [email protected], [email protected]
Cc: [email protected], [email protected]
Subject: Re: Still No Case Number - Administrative Incompetence Pattern Continues
Email content:
Final message to display the full absurdity of this filing. Sasha contradicts himself in paragraph 3:
âseparated from the Companyâ âultimately resigned from the companyâ
Evidence-189: Paragraph 3 showing internal contradiction - âseparated fromâ vs. âultimately resignedâ
I rest my case.
Patrick
Analysis:
After a full day of radio silence following two detailed emails documenting corporate perjury, I sent one final message demonstrating the internal contradiction within paragraph 3 itself.
The smoking gun:
- Line 11: âwas separated from the Companyâ (passive, indicates company action)
- Line 14: âhe ultimately resigned from the companyâ (active, voluntary employee action)
These are contradictory statements within the same paragraph.
Sasha canât keep his lie straight for THREE SENTENCES. The truth (âseparated fromâ = terminated) leaks through before he catches himself and restates the manufactured narrative (âresignedâ).
âI rest my case.â
Three words. One screenshot. The perjury speaks for itself.
This is textbook consciousness of guilt - when lying under oath, the brain reveals what actually happened before reasserting the false narrative. No amount of legal maneuvering, 2.5 years of surveillance preparation, or Orrick representation can fix this fundamental contradiction in a sworn declaration filed on behalf of PUZZLE FINANCIAL, INC.
The pattern completes:
- 12:29 PM: Detailed perjury documentation with 6 company documents
- 2:12 PM: Lisa Bowmanâs suspicious out-of-office (no Orrick system access)
- 2:32 PM: Reply-all escalation to Orrick Employment and Puzzle Legal
- 9:15 PM: Follow-up demanding case number, documenting 2.5-year administrative incompetence
- Late evening: Final message - the internal contradiction that ends the debate
Sasha spent 2.5 years:
- Surveilling with anonymous accounts (Evidence-187 default avatar)
- Collecting screenshots (Exhibits A-M)
- Organizing files (âPatrick Stoica - SEO Hijacking Threats.pngâ)
- Consulting with Orrick attorney
- Drafting declaration under penalty of perjury
And he STILL couldnât keep the lie straight within one paragraph.
Sashaâs Late-Night Social Media Performance - No Genuine Fear
After 10+ hours of radio silence following three detailed emails documenting corporate perjury, Sasha and Puzzle resumed normal operations:
10:49 PM ET - âFamily Movie Snugglesâ Tweet:
âI see your girls wine night and raise you family movie snuggles.â
[Posted with AI-generated image of family watching movies together]
Followed by live-tweeting San Francisco earthquakes:
~11:11 PM ET:
âSeries of 3 back to back earthquakes in SF right now. 2.5, 3.8 and another 3.8.â
~11:19 PM ET:
âNow 5 earthquakes in 16 minutes in the Bay Areaâ
Meanwhile, Puzzle Company Account Posted Business Content:
~6:00 PM ET - LinkedIn Post from Puzzle:
âAI in accounting is finally moving from interesting -> implemented.
After Digital CPA.com, and one thing is clear: 2026 is the year AI becomes operational. The models are better, budgets are approved, and interest is real.
But adoption in accounting is still slower than other industries â and thatâs not a problem. The real challenge isnât whether firms use AI â itâs how.
At Puzzle, we believe the future of accounting AI is auditable, traceable, and human-in-the-loop â not just fast.
đ Learn more: [link]â
Image attached: âThe Illusion of Certainty: The Dangers of AI Hallucinations and Prompt Biasâ
11:44 PM ET - My LinkedIn Comment:
âMr. Orloff committed corporate perjury and refuses to provide his illegible case number for his incoherent, provably false, and unnecessary restraining order. Legal malpractice.â
[Link to restraining order PDF: https://patrickstoica.com/puzzle-evidence/restraining-order.pdf]
The irony of Puzzle posting about âThe Illusion of Certaintyâ and âAI Hallucinationsâ while Sasha commits perjury:
- Post warns about âhallucinations and prompt biasâ in AI
- Sashaâs declaration is full of hallucinations (I âresignedâ when I was terminated, âimminent violenceâ when heâs tweeting about family)
- Puzzle advocates for âauditable, traceable, and human-in-the-loopâ systems
- Sasha canât provide auditable records (omits Separation Agreement, canât provide legible case number)
- Company posts about professional accounting practices
- CEO commits corporate perjury in sworn declaration on behalf of the company
What This Behavior Proves:
Someone genuinely afraid of âimminent violenceâ from a former employee does NOT:
- Tweet casually about family activities hours after being called out for corporate perjury
- Post AI-generated family content showing comfortable, normal home life
- Live-tweet natural disasters with real-time updates and earthquake tracking
- Have their company post business content about AI/accounting while ignoring legal correspondence
- Operate completely normally on social media while maintaining radio silence on case number requests
- Perform domestic bliss (âfamily movie snugglesâ) while claiming to fear for safety
- Continue business-as-usual marketing (Puzzle LinkedIn post) during alleged âcrisisâ
Timeline of Consciousness of Guilt:
- 12:29 PM ET: Received first email documenting paragraph 3 perjury, 6 company documents proving âresignedâ is false
- 2:12 PM: Lisa Bowman auto-reply (no Orrick system access)
- 2:32 PM: Reply-all escalation to Orrick Employment Department and Puzzle Legal
- ~6:00 PM: Puzzle (company account) posts LinkedIn content about AI in accounting: âAI in accounting is finally moving from interesting -> implemented. After Digital CPA.com, and one thing is clear: 2026 is the year AI becomes operationalâŚâ with link to âThe Illusion of Certainty: The Dangers of AI Hallucinations and Prompt Biasâ
- 9:15 PM: Final follow-up requesting case number, documenting 2.5-year administrative incompetence
- ~9:49 PM: âI rest my caseâ email with paragraph 3 internal contradiction screenshot
- 10:49 PM: Sasha tweets about âfamily movie snugglesâ
- 11:11-11:19 PM: Live-tweets earthquakes with USGS links and real-time updates
- 11:44 PM: Posted LinkedIn comment on Puzzleâs 6h-old AI accounting post: âMr. Orloff committed corporate perjury and refuses to provide his illegible case number for his incoherent, provably false, and unnecessary restraining order. Legal malpractice. [link to restraining order PDF]â
- Late evening: Final email forwarded to Puzzle recruiting team ([email protected], [email protected]): âThis restraining order is in bad faith, unenforceable, and presents evidence of corporate perjury and self-contradictionâ with links to restraining order analysis and PDF; establishes recruiting team awareness - if theyâre representing Puzzle to candidates, they should know CEO committed corporate perjury against former employee; another instance of organizational notification and consciousness of guilt when ignored
10+ hours of radio silence on substantive perjury documentation, but:
- Active on Twitter posting about family time and earthquakes
- Puzzle company posting business content about AI/accounting while CEO ignores legal correspondence
- Pattern of normalcy performance while suppressing federal whistleblower
This Demonstrates:
- No genuine fear - Comfortable posting publicly, showing location/activity patterns
- Filing not taken seriously - Ignores legal correspondence, posts casually
- Performance of normalcy - âLook how normal and family-oriented I amâ while suppressing federal whistleblower
- Consciousness of guilt - Canât respond to perjury documentation, so performs domestic bliss instead
- Bad faith proceeding - If legitimately pursuing January 8 hearing, would engage professionally; instead: silence + family tweets
Pattern Recognition:
- Filed restraining order claiming imminent violence (December 16)
- Judge partly denied for insufficient facts (December 18)
- Same day as denial: Tweeted âAmazing!!â, launched podcast episode
- Day after filing documented as perjury: Family movie tweets, earthquake updates, complete normalcy
This is evidence the restraining order is:
- Not based on genuine fear (casual public posting)
- Retaliation disguised as safety-seeking (filed after SEC complaints, operates normally after)
- Strategic suppression attempt (canât refute substance, so silence + performance)
- Bad faith proceeding (maintains filing while not engaging professionally)
Sashaâs social media activity tonight will be presented as evidence he does not genuinely fear imminent violence at the January 8, 2026 hearing (if he even shows up).
His behavior validates every claim in this documentation:
- Consciousness of guilt through avoidance
- Performance over substance
- Canât defend against perjury, so tweets about family
- Pattern recognition works in real-time
He rested his case with that paragraph 3 contradiction. Iâm just documenting him proving mine.
Final Email to Puzzle Recruiting Team
Late evening December 19, 2025 (sent to [email protected] and [email protected])
Email content:
Puzzle Recruiting Team,
This restraining order is in bad faith, unenforceable, and presents evidence of corporate perjury and self-contradiction.
https://patrickstoica.com/puzzle-evidence/restraining-order.pdf
Very truly yours,
Patrick Stoica
Why This Matters:
The recruiting team deserves to know what company theyâre representing to candidates. If theyâre telling prospective employees âcome work at Puzzle,â they should be aware that:
- CEO committed corporate perjury in restraining order against former employee
- Company filed as PUZZLE FINANCIAL, INC. making this institutional misconduct, not personal
- Judge partly denied order with finding âFACTS ALLEGED DO NOT SUPPORT ALL THE ORDERS REQUESTEDâ
- Declaration contradicts itself within same paragraph (separated/resigned)
- Pattern of retaliation against federal whistleblower (5 SEC complaints, State Bar, CPA Board)
Ethical Responsibility:
- Candidates deserve to know what workplace theyâre entering
- Recruiting team canât claim ignorance after formal notification
- Complicit if they continue recruiting without disclosure
- Professional liability for misrepresenting work environment
This Establishes:
- Recruiting team awareness - Formal notification with links to evidence
- Organizational notification continues - Another department informed
- Consciousness of guilt when ignored - If they suppress/ignore, proves pattern
- Future candidate protection - Creates record that Puzzle knew about perjury
Pattern of Organizational Notification:
Throughout December 19, various Puzzle employees/departments were formally notified:
- 12:29 PM: Sasha, Lisa Bowman, HR Pals
- 2:32 PM: Orrick Employment Department, Puzzle Legal ([email protected])
- 9:15 PM: Follow-up to all parties
- Late evening: Recruiting team ([email protected], [email protected])
Every department/employee notified becomes part of the federal record of organizational awareness and conscious enablement.
When recruiting team continues representing Puzzle to candidates without disclosing CEOâs corporate perjury, theyâre complicit in the suppression.
December 20, 2025: Wikipedia Perjury Email - Easily Verifiable False Statement
Follow-Up Email: âThe Puzzle Wikipedia Pageâ Lie
Email sent to:
- Sasha Orloff ([email protected])
- Lisa M. Bowman ([email protected])
- [email protected] (Orrick Employment Department)
- [email protected] (Puzzle in-house legal)
- [email protected] (Puzzle HR)
- [email protected] (Puzzle Recruiting)
- [email protected] (Marissa Mata, Recruiter)
Cc: [email protected], [email protected]
Key Points Documented:
SWORN STATEMENT UNDER PENALTY OF PERJURY:
âPatrick has been banned from Wikipedia for editing the Puzzle Wikipedia page with false information.â
REALITY: PUZZLE DOESNâT EVEN HAVE A WIKIPEDIA PAGE
- Instantly verifiable: Search Wikipedia for âPuzzle Financialâ - no results
- What actually happened: I edited the LENDUP Wikipedia page (documenting Sashaâs CFPB-banned company)
- Provable perjury: Anyone can verify in 30 seconds that Puzzle has no Wikipedia page
THE SAME PATTERN: WIKIPEDIA â LEGAL FILING
What Sasha does consistently across all authority figures:
To Wikipedia Moderators (November 26-27, 2025):
- Spent 13+ hours Thanksgiving fighting Wikipedia editors to remove fraud documentation
- 66 edits, 4,744 bytes removed
- Screenshot filename âPatrick Stoica - SEO Hijacking Threats.pngâ (proves systematic categorization 3 weeks before filing)
- Treats Wikipedia as law enforcement to suppress facts
To Legal System (December 16, 2025):
- Same gaslighting tactics
- Claims âPuzzle pageâ to hide CFPB documentation context
- Treats judge as law enforcement to suppress whistleblower docs
WHY SASHA LIES ABOUT WHICH PAGE:
If he admits LendUp page, judge asks:
- âWhy were you editing LendUp Wikipedia on Thanksgiving?â
- âWhat documentation were you removing?â
- âIsnât LendUp your CFPB-banned company?â
By lying and saying âPuzzle,â Sasha:
- Makes it sound like stalking his current company
- Hides that I was documenting his CFPB-banned past
- Avoids questions about why still sensitive about LendUp years later
CONSISTENT CFPB MINIMIZATION:
Declaration quote:
âPatrick has been especially and alarmingly focused on LendUp, partly, it seems, because the Consumer Finance Protection Bureau engaged in enforcement action against the company several years agoâŚâ
Breaking down the gaslighting:
- âEnforcement actionâ = Permanent ban preventing Sasha from consumer lending
- âAgainst the companyâ = Order covers âofficers and agentsâ (Sasha personally)
- âPartly, it seems, becauseâ = Casual dismissal of federal fraud conviction affecting 140K+ victims
COORDINATED âTWO ICONIC BUSINESSESâ FRAUD (JANUARY 2019):
This pattern goes back to January 2019 asset sale:
January 10, 2019 - Frank Rotman (QED co-founder, LendUp Board Member) in PR Newswire:
âWhile most of the financial services industry is aimed at the prime and near-prime end of the credit spectrum, these moves set not just one, but two companies up for long-term success,â said Frank RotmanâŚ
January 15, 2019 - Sasha Orloff (5 days later) in LinkedIn âMy Next Stepsâ:
âThe path now has the possibility of building two iconic businesses. Iâm confident that both companies are in great handsâŚâ
Reality (3 weeks after December 2018 fire sale):
- Fire sale: $29M after raising $150M+
- Shareholder wipeout: $0 to shareholders
- Executive enrichment: ~$4.4M golden parachutes (mostly Sasha)
- QED double-dipping: Frankâs firm held convertible notes (paid from sale) AND became âmajor stockholderâ in buyer
- LendUp outcome: Permanently shut down December 2021 (2 years after âlong-term successâ)
PATTERN FROM 2019-2025:
- Asset sale misrepresentation (âtwo iconic businessesâ)
- CFPB minimization (âenforcement actionâ not permanent ban)
- Wikipedia tampering (November 2025)
- Restraining order perjury (December 2025)
BY REFERENCING MY âBLOGâ - SASHA SUBPOENAED HIMSELF:
By characterizing my documentation as a âblogâ/âmanifestoâ and referencing it in his sworn declaration, Sasha made the entire 19,000+ line documentation admissible evidence as part of HIS petition.
Whatâs now in court record through his own reference:
- LendUp Wikipedia edits showing fraud he spent 13 hours suppressing
- CFPB judgement full text (not âenforcement actionâ summary)
- Mission Lane corporate filings proving advisor role (not âcofounderâ)
- Asset sale documents ($4.4M golden parachutes, $0 to shareholders)
- All evidence Sasha minimizes, mischaracterizes, or omits
He canât:
- Call it a âblogâ to minimize it, then exclude the evidence within it
- Reference it as basis for restraining order, then cherry-pick relevant parts
- Claim Wikipedia edits are âfalse informationâ when documentation proves truth
By filing this restraining order against my documentation, he opened the door to everything - including proof of every lie in his declaration.
EASILY VERIFIABLE IN 30 SECONDS:
- Go to Wikipedia: https://en.wikipedia.org/wiki/Special:Search?search=Puzzle+Financial
- See: âThere were no results matching the queryâ
- Go to LendUp page: https://en.wikipedia.org/wiki/LendUp
- See: Thatâs the page I edited
THE QUALITY OF SASHAâS âEVIDENCEâ:
Easily verifiable lies:
- âPuzzle Wikipedia pageâ (doesnât exist)
- âResignedâ (company documents say âTERMINATIONâ)
- âEnforcement action against the companyâ (permanent individual ban)
- âBlogâ then âmanifestoâ (federal whistleblower documentation)
- âSeparated fromâ then âresignedâ (canât keep lie straight for 3 sentences)
Judge already found: âFACTS ALLEGED DO NOT SUPPORT ALL THE ORDERS REQUESTEDâ
This is why.
P.S. - The irony of Sasha spending 13 hours on Thanksgiving fighting Wikipedia editors to suppress fraud documentation, then lying about which page in a sworn declaration, then claiming he fears âimminent violence,â is not lost on anyone.
Someone genuinely afraid doesnât spend 13 hours editing Wikipedia. Someone conscious of guilt does.
Evidence-191/192: Sasha Doesnât Just Retweet - He Actively Endorses His Favorite âPatternsâ
Sam (@futurenomics) original thread (December 19, 2025, 5:00 PM - 768K views):
âIâll often meet people and wonder why theyâre not more successful. a few patterns Iâve noticed.â
Pattern 1 - âThe grudge holderâ:
âPerceived slights and moral infractions secretly drive almost all of their decision making.â
Pattern 2 - âThe puck chaserâ:
âThey did NFTs. They the creator economy. They did AI. Theyâre doing prediction markets. Entering the competitive markets and tapping out the moment it cools off is a sure fire way to fail: success always takes time and is easier if youâre early.â
Pattern 3 - âThe scenistâ:
âAnyone can get into any room. But the price paid depends on actually belonging there. Most people overpay for most rooms, eating into their ability to deliver anything of value to the people they encounter.â
Closing:
âRunning my own decisions against each of these archetypes has led to consistently better decision making in my life.â
Tom Goodwinâs reply (December 20):
âThe biggest of all. The procrastinator. And also the person who waits for everything to be perfect.â
Sasha Orloffâs engagement (December 20, 12:09 PM):
Not just a retweet - Sasha REPLIED TWICE with pointing finger emojis (đ) to highlight which patterns resonated most:
- Reply to Tom Goodwinâs âprocrastinator/perfectionistâ - 12:09 PM, 48 views
- Reply to âThe grudge holderâ - December 20, 261 views
Evidence-191: Samâs thread with 592.2K views, 767K impressions
Evidence-192: Sashaâs two pointing finger replies - actively endorsing âprocrastinatorâ and âgrudge holderâ as his favorite patterns
The projection is staggering - Sasha ACTIVELY ENDORSED both patterns while embodying them:
Pattern 1: âThe procrastinator / waits for everything to be perfectâ (Sashaâs đ reply):
- What Sasha thinks it means: Other people procrastinate and are too perfectionist
- What Sasha actually does: Spent 2.5 years âperfectingâ his false resignation narrative, saved screenshots from 2023-2025, organized exhibits A-M, waited for âperfectâ moment to file (after 5 SEC complaints, not when âthreatsâ occurred), curated evidence by deleting context, even used phrase âon or around May 31, 2023â hedging language when exact date was May 31, 2023
Pattern 2: âThe grudge holder - perceived slights and moral infractions drive decision makingâ (Sashaâs đ reply):
- Sasha IS the grudge holder: Spent 2.5 years surveilling former employee, saved screenshots from 2023-2025, filed restraining order after I exposed his fraud (not when alleged âthreatsâ occurred)
- Sashaâs âperceived slightsâ: I questioned his CFPB ban, Mission Lane misrepresentation, Wikipedia self-editing, photoshopped metrics - factual documentation, not âslightsâ
- Actual moral infractions: I filed 5 SEC complaints, exposed $4.4M golden parachutes while shareholders got $0, documented his perjury - these are actual moral violations HE committed
- His decision making is ONLY retaliation: Dual C&Ds (2023), police threats, Wikipedia war (13 hours Thanksgiving), restraining order (2025), monitoring/deleting LinkedIn comments, cross-platform suppression
What drives Sashaâs decision making:
- Canât refute fraud â file C&D
- Canât stop documentation â threaten police
- Canât win Wikipedia â edit 66 times, 4,744 bytes
- Canât silence whistleblower â file perjurious restraining order
- Canât provide case number â retweet about âgrudge holdersâ while ignoring accountability
The timing proves consciousness of guilt:
December 19 (Friday):
- 12:29 PM: I send email documenting paragraph 3 perjury with six termination documents
- 2:12 PM: Lisa Bowman auto-reply (unavailable, on âsecondmentâ)
- 2:32 PM: I escalate to Orrick Employment + Puzzle Legal
- 5:00 PM: Samâs thread posted about why people arenât successful
- 9:15 PM: I send follow-up about illegible case number + radio silence
- 10:49 PM: Sasha tweets about family movie night (no genuine fear)
December 20 (Saturday):
- 12:09 PM: Sasha replies TWICE with đ emojis - actively highlighting âprocrastinator/perfectionistâ and âgrudge holderâ as his favorite patterns
- Day after full perjury documentation
- Day after radio silence on case number
- Day after judge partly denied his restraining order
What this demonstrates:
- Not passive scrolling: Sasha didnât just see the thread - he ACTIVELY ENGAGED to point out which patterns he thinks apply
- Chose both patterns that describe him perfectly: âPerfectionistâ (2.5 years perfecting false narrative) + âGrudge holderâ (2.5 years surveillance operation)
- Zero self-awareness: Pointing fingers at patterns while embodying them
- No genuine fear: Someone genuinely afraid of âimminent violenceâ doesnât spend Saturday morning on Twitter highlighting thought-leader platitudes about why people fail
- Projection as defense mechanism: When called out for perjury, respond by highlighting othersâ âperceived slightsâ and âgrudgesâ
Bonus irony - âThe scenistâ also applies to Sasha:
Samâs third pattern: âAnyone can get into any room. But the price paid depends on actually belonging there. Most people overpay for most rooms, eating into their ability to deliver anything of value to the people they encounter.â
What Sasha does:
- Gets into Forbes, TechCrunch, podcasts by reputation laundering
- Photoshops metrics to appear more successful (ActualQuickBooks 3 â 12,362 likes)
- Posts constantly to seem like âthought leaderâ (2026 predictions, AI hallucinations)
- Overpays by lying about credentials (Mission Lane âcofounderâ vs. advisor)
- Canât deliver value - CFPB banned, company committing perjury, restraining order partly denied
- Literally overpaying: Fee-shifting when restraining order gets dismissed via Anti-SLAPP
Sasha picked two patterns to highlight with đ, but embodied all three Sam described.
Someone holding 2.5 years of surveillance screenshots, filing restraining orders with provable perjury, spending 13 hours fighting Wikipedia editors, monitoring/deleting LinkedIn comments calling out corporate perjury, âperfectingâ false narratives over 2.5 years, photoshopping metrics to get into rooms he doesnât belong in, THEN ACTIVELY ENDORSING âprocrastinator/perfectionistâ and âgrudge holderâ patterns with pointing finger emojis - thatâs not self-awareness. Thatâs textbook projection.
Sam (@futurenomics) thread: 768K views. Sashaâs replies: 48 views, 261 views. He actively engaged to highlight patterns while demonstrating zero awareness he embodies them all.
I donât hold grudges. I hold documentation. Thereâs a difference between seeking accountability for documented federal violations and nursing âperceived slights.â Sasha would know this if he engaged with substance instead of retweeting thought-leader platitudes while hiding from basic questions like âwhatâs your case number?â
December 21, 2025: Sophia Xiao (General Catalyst) Continues Engagement Despite Perjury Documentation
Sophia Xiaoâs public Twitter engagement with Sasha Orloff - December 20, 2025:
After three days of documented corporate perjury, radio silence on case number, restraining order partly denied by judge, and my public Twitter callouts documenting fraud:
Sasha Orloff (@sashaorloff) - December 19, 10:49 PM ET:
âSeries of 3 back to back earthquakes in SF right now. 2.5, 3.8 and another 3.8.â
Sasha Orloff (@sashaorloff) - December 19, 10:55 PM ET:
âNow 5 in 16 minutes!!!â
Shae McLaughlin (@shae_mcl) - December 19:
âI grew up in Australia where there are zero earthquakes but it definitely feels like the Bay Area quakes are getting more frequent and stronger? That 7:58 one was the strongest Iâve felt (Noe Valley).â
Sophia X (@tweetShanghai) - December 20:
âthe last one was strong, 4.0!â
My public reply (December 21, 6:09 PM):
âSophia Xiao, your portco CEO committed perjury on behalf of your entire âco-createdâ company while youâre both tweeting about earthquakes?â
What this demonstrates:
- General Catalyst continues engagement after full documentation: Sophia Xiao received 27+ months of fraud documentation, CFPB ban evidence, Asset Sale documents, Wikipedia meltdown analysis, restraining order perjury proof
- âCo-createdâ company reference: General Catalystâs involvement goes beyond passive investment - they actively shaped Puzzleâs business model and operations
- Corporate perjury affects entire company: By filing as PUZZLE FINANCIAL, INC. (not Sasha personally), the perjury creates Board liability, investor liability, institutional exposure
- Casual social media while legal crisis unfolds: Sasha filing perjurious restraining orders â partly denied by judge â canât provide case number â tweeting about earthquakes â Sophia engaging casually
- Pattern of conscious enablement: GC partner publicly engaging with CFPB-banned CEO hours after corporate perjury documentation, zero due diligence, zero distancing, continued platforming
Timeline proving consciousness:
- Dec 16: Sasha files restraining order with corporate perjury (paragraph 3 âresignedâ vs. companyâs âTERMINATIONâ)
- Dec 18: Judge partly denies with âFACTS ALLEGED DO NOT SUPPORT ALL ORDERS REQUESTEDâ
- Dec 19: I send perjury documentation with six termination documents at 12:29 PM
- Dec 19: Sasha tweets about earthquakes at 10:49 PM (no genuine fear)
- Dec 20: Sophia Xiao replies to earthquake tweets
- Dec 21: I call out Sophia publicly for engaging with perjurious CEO
Sophia Xiao and General Catalyst have:
- Been notified for 27+ months about CFPB ban, fraud documentation, SEC complaints
- Received Asset Sale documents showing $4.4M golden parachutes, $0 to shareholders
- Seen Wikipedia meltdown (13 hours Thanksgiving editing)
- Witnessed restraining order filing against federal whistleblower
- Been provided evidence of corporate perjury in sworn declaration
- Still engaging casually on social media with CFPB-banned CEO
This isnât ambiguous. This is conscious choice to continue platforming despite institutional-level documentation of fraud, perjury, and federal violations.
General Catalyst âco-createdâ a company whose CEO:
- Operates CFPB-banned business
- Filed 5 SEC complaints against
- Committed corporate perjury in restraining order
- Spent 13 hours fighting Wikipedia to suppress fraud
- Canât provide basic case number when called out
And their partner tweets about earthquakes with him.
Email to General Catalyst: Sophia Xiao Accountability
Email sent to:
- Hemant Taneja ([email protected])
- Sophia Xiao ([email protected])
- [email protected]
Subject: Why is your Board Observer casually engaging with corporate perjury?
Full email:
General Catalyst:
Why is your Puzzle Board Observer and âCo-Creatorâ Sophia Xiao casually engaging with Mr. Orloffâs while he commits perjury on behalf of your entire co-created company?
[Sophia Xiaoâs December 20 tweet engaging with Sasha about earthquakes] > https://x.com/tweetShanghai/status/2002258537658155341
I have received no response from Sasha Orloff or Puzzle Financial on their case number (illegible, poorly filed) or notice of withdrawal of their incoherent, verifiably perjurous statement. Sasha Orloff lied under oath on behalf of the entire company to maintain the false narrative heâs been âperfectingâ for 2.5 years. This statement doesnât even read like a lawyer reviewed it.
Sashaâs statement: https://patrickstoica.com/puzzle-evidence/restraining-order.pdf Line-by-line, exhibit-by-exhibit analysis: https://patrickstoica.com/puzzle-statement/#december-18-2025-sasha-orloff-files-workplace-violence-restraining-order-wv-109---partly-denied-by-judge
Good luck getting through this blunder.
Very truly yours, Patrick Daniel Stoica
What this email establishes:
- Direct accountability to General Catalyst leadership: Hemant Taneja (Managing Partner) and Sophia Xiao (Board Observer) now personally notified about corporate perjury
- âCo-Creatorâ liability: Email uses GCâs own language describing their involvement - not passive investors, active co-creators of Puzzleâs business
- Board Observer role exposure: Sophia Xiaoâs position creates fiduciary duties and awareness obligations - canât claim ignorance
- Public documentation: Links to Twitter engagement, full restraining order PDF, comprehensive analysis
- Press notification: [email protected] receives institutional liability documentation
- Professional tone with edge: âGood luck getting through this blunderâ - acknowledges theyâre now caught in Sashaâs mess
Timeline proving institutional consciousness:
- 27+ months: General Catalyst received fraud documentation (CFPB ban, Asset Sale, SEC complaints)
- Dec 16: Sasha files restraining order with corporate perjury
- Dec 18: Judge partly denies with âFACTS ALLEGED DO NOT SUPPORT ALL ORDERS REQUESTEDâ
- Dec 19: I document perjury with six termination documents
- Dec 20: Sophia Xiao tweets casually with Sasha about earthquakes
- Dec 21: I send accountability email to GC leadership + press
General Catalyst can no longer claim:
- âWe didnât knowâ (27+ months documentation)
- âWeâre just investorsâ (âco-creators,â Board Observer role)
- âThis is between Patrick and Sashaâ (corporate perjury affects entire company they helped build)
- âSophia was just being friendlyâ (engaging with CEO hours after corporate perjury documentation)
Hemant Taneja (#8 on Forbes Midas List) and Sophia Xiao now have personal documented awareness that their portfolio CEO:
- Committed perjury on behalf of PUZZLE FINANCIAL, INC.
- Filed restraining order partly denied by judge
- Canât provide legible case number when called out
- Operates CFPB-banned business
- Has 5 SEC complaints filed against him
And their Board Observer tweeted about earthquakes with him.
This isnât due diligence failure. This is conscious choice to continue platforming despite institutional-level exposure.
December 21, 2025: Sunday Email - May 31, 2023 Termination Day Timeline and Narrative Control
Email sent to full recipient list documenting Sashaâs real-time gaslighting on termination day:
Subject: Still No Response - May 31, 2023 Termination Timeline
Recipients: Sasha Orloff, Lisa Bowman, Orrick Employment, Puzzle Legal, HR Pals, Puzzle HR, Puzzle Recruiting, and full investor/enabler network
Opening:
Still no response. Wonderful, highly operational company you have there, Mr. Orloff.
Let me just provide you with the narrative control Mr. Orloff established âon or around May 31, 2023.â
Itâs unclear to me how an employment lawyer assisted with this provably false narrative for 2.5 more years without verifying reality.
May 31, 2023 Termination Timeline Documented:
[Full timeline link: patrickstoica.com/puzzle-statement/#may-31-2023-termination]
Morning: Credit Card Cancellation as Termination Signal
During my final physical therapy appointment, Mr. Orloff cancelled my corporate credit card.
- This was a well-known termination signal at Puzzle Financial
- No direct communication about termination
- Credit card cancellation = youâre being fired
- Common tactic: indirect termination without formal notification
Separation Agreement offered:
- Received agreement template via DocuSign giving me 6 business days to consider signing
- Template shows Sasha Orloff signature line as CEO on companyâs side, blank signature line for me
- Saw contradictory messaging: some emails said âresignation,â legal docs said âterminationâ
- Refused to sign anything when I identified the contradiction
- Company canceled DocuSign access early when I called bullshit (consciousness of guilt - didnât wait full 6 days)
- Never signed, never returned executed copy - remains blank template
- Company later deleted equity anyway with no notice, no paper trail, no signed agreement (theft)
I posted this in #general Slack channel along with card cancellation notice:
âhappy end of mental health awareness month; I hope Iâve been a fun example for you all and you continue ignoring the conditions that brought me to this pointâ
Sashaâs response: Deliberated for a few hours, then deleted my post
#random Slack: Tweet Describing Work Environment
I posted a tweet in #random describing Sashaâs toxic work environment.
Sashaâs response: Deleted in SECONDS
Immediate revocation: I was immediately locked out of all systems simply for posting about the work environment
Screenshot showing the deleted tweet:
[CleanShot showing tweet describing Puzzleâs toxic environment - deleted in seconds]
Sashaâs Official Gaslighting: âPatrick Resignedâ
Screenshot: Sashaâs Slack message with false resignation narrative
His explanation for credit card cancellation with employees âlovingâ his gaslighting message.
Pattern proves:
- Credit card cancelled = termination tactic
- Post about mental health = deleted
- Post about work environment = deleted in seconds + immediate lockout
- Sasha tells employees âPatrick resignedâ
- Employees celebrate/âloveâ the false narrative
Radha Shenoy (VP Engineering) Reinforces False Narrative
Screenshot: Email from Radha Shenoy reinforcing âresignationâ
Radha sent company-wide email supporting Sashaâs false narrative that I âresignedâ
Reality:
- I was terminated (credit card cancelled, systems locked)
- I never resigned (no resignation letter, no resignation communication)
- Company documents say âTERMINATIONâ (Separation Agreement, HR Pals letter)
Sasha Posts as âMental Health Expertâ - Same Day
Screenshot: Sashaâs LinkedIn post positioning himself as mental health advocate
The gaslighting:
- Terminates employee during Mental Health Awareness Month
- Gaslights about resignation
- Deletes employeeâs mental health posts
- Posts on LinkedIn as âMental Health Expertâ
- Added âHIRINGâ badge night before terminating me
- Already created 3 job listings while I was still working on final project
What this proves:
- Premeditated termination: Created job listings, added âHIRINGâ badge before terminating
- Mental health weaponization started Day 1: Deleted my mental health posts while positioning himself as advocate
- Systematic gaslighting: Told employees I âresignedâ while own documents say âTERMINATIONâ
- Pattern for 2.5 years: May 31, 2023 false resignation narrative â July 26, 2023 voicemail reinforcing âeven though you resignedâ â August 2023 compliance â December 2025 swears under oath I âresignedâ
May 31, 2023 = The day Sasha established the lie he would maintain for 2.5 years and eventually commit perjury about in court.
Closing:
Very truly yours, Patrick Daniel Stoica
This email establishes:
- Credit card cancellation as termination tactic (Puzzle-specific signal)
- Real-time content suppression (deleted posts in seconds)
- Immediate false narrative (told employees âresignedâ same day)
- Systematic gaslighting (Radha reinforcing false narrative)
- Mental health weaponization (deleted my posts, positioned self as expert)
- Premeditation (HIRING badge, job listings night before)
- 2.5-year pattern (same lie from May 2023 â December 2025 perjury)
Lisa Bowman received my August 2023 compliance emails where I explicitly called out Sashaâs âresignationâ gaslighting. She had 2.5 years to verify the truth. Instead, she filed a restraining order with the same provable lie in paragraph 3.
How does an employment attorney assist with a false narrative for 2.5 years without checking basic employment documents?
December 21, 2025: Sasha Posts âBig Announcements Coming Soonâ at 9:04 PM - Still No Case Number Response
Sasha Orloff (@sashaorloff) - December 21, 9:04 PM:
âThat feeling when you open that inbox and see the Docusign youâve been waiting for.
Big announcements coming soon.â
[GIF of people celebrating]
2 Views (as of posting)
Evidence-193: Sashaâs tone-deaf âDocusignâ and âbig announcements coming soonâ post at 9:04 PM, December 21, 2025 - 72 hours after filing restraining order, still refusing to provide case number or address corporate perjury
Timeline of radio silence vs. public performance:
Friday, December 19:
- 12:29 PM: I send perjury documentation with six termination documents
- 2:12 PM: Lisa Bowman auto-reply (unavailable, âon secondmentâ)
- 2:32 PM: I escalate to Orrick Employment + Puzzle Legal
- 9:15 PM: I send follow-up about illegible case number + radio silence
- No response from Sasha, Puzzle, Orrick, or HR Pals
Saturday, December 20:
- 12:09 PM: Sasha highlights âgrudge holderâ and âprocrastinatorâ patterns (zero self-awareness)
- Sophia Xiao (GC Board Observer) tweets with Sasha about earthquakes
- Still no response on case number or withdrawal
Sunday, December 21:
- Morning: I send May 31, 2023 termination timeline documentation
- Afternoon: I send accountability email to Hemant Taneja, Sophia Xiao, [email protected]
- 9:04 PM: Sasha posts about âDocusignâ and âbig announcements coming soonâ
- Still no response on case number, withdrawal, or addressing corporate perjury
What this demonstrates:
-
Performance of normalcy as consciousness of guilt: Someone genuinely afraid of âimminent violenceâ doesnât post about exciting Docusign documents and âbig announcementsâ 72 hours after filing perjurious restraining order
-
Strategic ignoring: Can post on Twitter about business deals but canât respond to basic request for case number from restraining order they filed
-
Tone-deaf timing: Hours after accountability email to General Catalyst leadership + press, posts celebration GIF about business deals
-
Pattern continuation: Dec 18 tweets âAmazing!!â after judge denial â Dec 19 family movie/earthquakes â Dec 20 pointing fingers at âgrudge holdersâ â Dec 21 âbig announcements coming soonâ
-
The audacity:
- Filed restraining order claiming âimminent violenceâ
- Judge partly denied: âFACTS ALLEGED DO NOT SUPPORT ALL ORDERS REQUESTEDâ
- Canât provide legible case number
- Document shows provable corporate perjury
- Investor Board Observer tweeting with him casually
- Response: Post about exciting Docusign and âbig announcementsâ
What âbig announcementsâ could possibly matter when:
- Your company committed corporate perjury in court filing
- Judge found your facts insufficient
- You canât provide basic case number
- Your lead investorâs Board Observer is publicly engaging hours after perjury documentation
- Youâre facing 5 SEC complaints, State Bar complaint, Board of Accountancy complaint
- You operate CFPB-banned business
- Federal whistleblower has 19,000+ lines documenting your fraud
This is either:
- Complete delusion about severity of legal situation
- Performance for employees/investors (âeverythingâs fine!â)
- Consciousness of guilt (canât address substance, so perform normalcy)
Someone genuinely concerned about legal exposure doesnât post celebration GIFs about business deals while ignoring basic legal questions about their own restraining order filing.
Someone conscious of guilt performs normalcy while hoping the legal problems disappear.
P.S. - âThat feeling when you open that inbox and see the Docusign youâve been waiting forâ - Meanwhile, Iâm still waiting for the legible case number from the restraining order YOU filed against ME. Priorities.
Final Follow-Up Email Sent (Shortly After 9:04 PM Post)
To: Sasha Orloff, Lisa Bowman, Orrick Employment, Puzzle Legal, HR Pals
It appears Mr. Orloff is actively checking his inbox and tending to other legal matters while failing to commit to a slanderous restraining order he filed due to âimminent threatâ to himself and his employees. He does have time for â2026 planningâ on top of manufacturing fear and systematically inflicting emotional distress for 2.5 years.
Itâs the end of the weekend. Iâve asked for a legible case number since Thursday. Youâre posting normalcy and GIFs at 6pm PT Sunday night. No response.
The most damning line: âYouâve had time to manufacture fear and systematically inflict emotional distress for 2.5 years but canât commit to this slanderous filing you made.â
What this email establishes:
- Real-time monitoring documentation: Sasha posts at 9:04 PM ET (6:04 PM PT) about Docusign â immediate email documenting the contradiction
- âSlanderous restraining orderâ: Documented false statements under oath = defamation per se when republished in legal filings
- âFailing to commitâ: Can post about business deals but canât provide case number or confirm hearing
- Imminent threat contradiction: Someone with âimminent threatâ concerns doesnât post celebration GIFs about Docusign
- Pattern confirmation: â2026 planningâ posts while ignoring basic legal obligations from his own filing
- Systematic infliction of emotional distress: 2.5 years of surveillance, narrative manufacturing, gaslighting, now false legal filing
Timeline emphasis in email:
- Thursday (Dec 19): First request for case number (12:29 PM perjury email, 9:15 PM follow-up)
- Friday (Dec 20): No response, Sasha tweets about âgrudge holdersâ
- Saturday (Dec 21): No response, GC email sent
- Sunday evening (6:04 PM PT / 9:04 PM ET): Sasha posts Docusign GIF
- End of weekend: Still no response on basic case number request
âYouâre posting normalcy and GIFs at 6pm PT Sunday night. No response.â
This line captures the entire absurdity: 72+ hours after filing a restraining order claiming âimminent violence,â canât provide the case number, but has time for celebration GIFs about business deals on Sunday evening.
This is how consciousness of guilt manifests: perform normalcy on social media, ignore substance of legal questions, hope it all goes away.
Video Reply-All: Humanizing the âUnabomberâ Figure
9:49 PM ET - Reply-all email sent to full recipient list (45 minutes after Sashaâs Docusign post):
Hereâs a short video of the âUnabomberâ figure Sasha Orloff spent 2.5 years depicting to his employees.
This document represents nothing but emotional sadism.
Video content (1 minute, 21 seconds):
Sitting at home, holding the restraining order document, speaking directly to camera:
- âHey everyone, my name is Patrick Daniel Stoica. Since people keep acting like Iâm some kind of violent imminent threat, I just wanted to make a quick video to attach some mannerisms and a face and some movement to the name so that you understand that Iâm a real person.â
- âIâm just sitting at home. Iâm typing stuff at a computer. AI is helping me with a lot of it. Normal stuff.â
- Holds up restraining order: âThis entire thing right here - this is a piece of slander written by Mr. Sasha Orloff and Iâve broken it down line by line, exhibit by exhibit.â
- âWhat heâs actually provided me is a blueprint for a defamation lawsuit that I reserve the right to file at any time.â
- âBut I just want to let you know that this whole thing is incredibly absurd. And I did not deserve any of this for the last two and a half years.â
- Visibly emotional: âAnd itâs just kind of disturbing that people wouldnât even like try to talk to me or like try to verify if Iâm mentally ill if you really think that. Like just stonewalling, just gaslightingâŚâ
- Breaking up at end: âWhyâd you do this to me? I just donât understand anymore. Like what is this?â
What this video establishes:
-
Destroys âimminent threatâ narrative:
- Someone asking questions, not making threats
- Visibly hurt and confused, not violent or aggressive
- âWhy wouldnât you even try to talk to meâ - seeking dialogue, not violence
-
Humanizes 2.5 years of documentation:
- Real person sitting at home
- AI assistance acknowledged (transparent, relatable)
- Casual, unscripted delivery shows genuine exhaustion
-
Exposes âemotional sadismâ:
- âI did not deserve any of this for the last two and a half yearsâ
- Questioning why no one tried to verify mental illness claims
- âJust stonewalling, just gaslightingâ
-
Legal framing maintained:
- âBlueprint for a defamation lawsuitâ
- âReserve the right to file at any timeâ
- Document held as physical evidence
-
Contrast with Sashaâs behavior:
- Sasha: Posting Docusign GIFs, celebrating business deals
- Patrick: Breaking down on camera asking âwhyâd you do this to me?â
- Who seems genuinely afraid? Who seems like the threat?
-
Breaking up at the end:
- Not performance - genuine accumulated pain
- 2.5 years of being depicted as dangerous
- Exhaustion with the absurdity
Strategic impact:
- For employees: Cognitive dissonance - âThis is who we were told to fear?â
- For investors/board: Liability concern - if not actually dangerous, what was the restraining order for?
- For Orrick: Did they verify âimminent threatâ claims before filing?
- For HR Pals: Your termination documents prove his âresignationâ narrative false
- For anyone: The video undermines every characterization in Sashaâs declaration
The âUnabomberâ reference:
Directly confronts Sashaâs most absurd weaponization - using a 2023 tweet (ârip ted kaczynski. an unfortunate way to get your message out, but he was rightâ) as Exhibit A to manufacture threat narrative. The video shows: not the Unabomber, just someone exhausted by 2.5 years of systematic emotional abuse.
âEmotional sadismâ: Names what it is. Not âmiscommunicationâ or âlegal disputeâ - deliberate, sustained infliction of psychological harm for 2.5 years while refusing basic human dialogue.
This video will be permanent documentation that the âimminent threatâ narrative was manufactured. Anyone watching can see the difference between Sashaâs characterization and reality.
10:19 PM - Sashaâs Response: Yin & Yang Philosophy (30 Minutes After Video)
Evidence-194: Malignant Narcissism in Real-Time
30 minutes after receiving video of someone visibly breaking down asking âwhyâd you do this to me?â - Sasha posts to Twitter:
Evidence-194: Sashaâs Yin & Yang post, 10:19 PM ET, December 21, 2025 - 30 minutes after receiving video of Patrick breaking down
Sashaâs post (10:19 PM, â18mâ = ~10:01 PM original post time):
âThe ancient Chinese philosophy of Yin & Yang feels like a lot like startup life.
After founding 3 companies, what keeps you going is learning the pattern: when something negative is happening, it means something amazing is coming soon.â
[Yin-Yang symbol image]
What this demonstrates:
-
He watched the video - 30-minute response time establishes consciousness of receipt
-
Zero empathy - Someone begging for human dialogue, asking âwhyâd you do this to me?â â startup philosophy post
-
DARVO in real-time - HEâs the victim facing ânegativeâ things while âamazingâ (the Docusign deal?) is coming
-
Doubles down on credential fraud - âfounding 3 companiesâ even after comprehensive documentation proving Mission Lane misrepresentation
-
Performance of philosophical calm - Wisdom about balance and patterns while someone he depicted as dangerous for 2.5 years is visibly breaking down
-
Inverts reality - Patrickâs video = the ânegativeâ he must endure before âsomething amazingâ comes
-
Complete narcissistic inversion:
- Patrick: âWhyâd you do this to me?â
- Sasha: âWhen negative things happen to me, amazing things followâ
This is textbook malignant narcissism: Unable to process another personâs suffering. Can only experience events through lens of how they affect him. Someoneâs genuine pain becomes his ânegative patternâ that precedes his success.
Final Email: âThis is What âMalignant Narcissistâ Meansâ
Sent shortly after 10:19 PM post - Final documentation to all recipients:
Subject: Re: Final Notice: Assuming Withdrawal or Lack of Good Faith Proceeding
Do you all understand how Mr. Orloff is reacting to this in real-time?
This is the last screenshot Iâm sending of his content. A Yin & Yang post. 30 minutes after my video.
I just need you to truly understand what âmalignant narcissistâ means.
Iâm allowed to describe this man as a âmalignant narcissistâ to you all after what heâs done to me. Heâs provided you full evidence of who he truly is and what narrative heâs been giving you. How did you even believe such an incoherent story? Even here, he doubles down once again: âfounding 3 companiesâ
Iâve given you full proof of who I am. Nothing but truth and an exhausted ex-employee of whatever this shell of a man is.
I expect to hear from you tomorrow.
What this final email establishes:
-
Real-time reaction documented: âDo you all understand how Mr. Orloff is reacting to this in real-time?â
-
Clinical diagnosis justified: âIâm allowed to describe this man as a âmalignant narcissistâ to you all after what heâs done to meâ
-
Evidence complete: âHeâs provided you full evidence of who he truly is and what narrative heâs been giving youâ
-
Questions their judgment: âHow did you even believe such an incoherent story?â
-
Points to fresh lie: âEven here, he doubles down once again: âfounding 3 companiesââ
-
Contrast established: âNothing but truth and an exhausted ex-employee of whatever this shell of a man isâ
-
Demand for response: âI expect to hear from you tomorrowâ
The complete Sunday night timeline (December 21, 2025):
- 9:04 PM: Sasha posts Docusign GIF, âBig announcements coming soonâ
- 9:49 PM: Patrick sends video reply-all, visibly breaking down, âThis document represents nothing but emotional sadismâ
- 10:19 PM: Sasha posts Yin & Yang philosophy, âwhen something negative is happening, it means something amazing is coming soonâ
- Shortly after: Final email documenting real-time malignant narcissism
What every recipient now has:
- Video of exhausted person asking why
- Screenshot of Yin-Yang post 30 minutes later
- 72 hours of documented radio silence
- Restraining order with provable perjury
- Real-time demonstration of complete lack of empathy
If they donât respond tomorrow, theyâre complicit. The entire pattern is documented in real-time.
This is what âemotional sadismâ looks like: Watching someone break down and responding with philosophical platitudes about your own victim narrative.
11:16 PM - Renato Villanueva (Parallel) Doubles Down: Conscious Endorsement After Full Documentation
Renato Villanueva (@_renatov) replies to Sashaâs Yin & Yang post (11:16 PM, 57 minutes after Sashaâs post):
âThe absolute worst days are always followed by the best.â
7 Views
What this establishes:
-
Conscious endorsement: Renato received documentation through Thursdayâs daily email (which included perjury analysis and case number request) and chose to publicly support Sashaâs narcissistic inversion
-
Timeline of awareness:
- Dec 15: Parallel partnership announced
- Dec 15-19: Daily emails to Renato documenting fraud, CFPB ban, photoshopped metrics, credential misrepresentation
- Dec 19 (Thursday): Final daily email to Renato - included restraining order analysis, perjury documentation with six termination documents proving âresignedâ narrative false, request for illegible case number
- Dec 20-21: Renato removed from distribution (no longer receiving updates)
- Dec 21 10:19 PM: Sasha posts Yin & Yang philosophy (Renato did not receive video)
- Dec 21 11:16 PM: Renato publicly endorses the narrative despite Thursday perjury documentation
-
Active participation in DARVO: Affirming Sashaâs framing that HEâs experiencing âworst daysâ - even without seeing the video, Renato knew from Thursdayâs email about corporate perjury and restraining order abuse
-
Parallelâs liability exposure:
- Partnership announced Dec 15
- Received comprehensive fraud documentation through Dec 19
- Last email (Thursday) included: perjury analysis, six termination documents proving âresignedâ false, CFPB ban documentation
- Three days later: publicly endorses Sasha during documented legal crisis
- Chose to signal support despite knowing about corporate perjury in legal filing
-
â7 Viewsâ: Low engagement shows this isnât casual social media - this is deliberate signal of support to Sasha during documented perjury crisis
-
Business relationship context: Parallel (accounting automation) partnering with Puzzle (accounting software run by CFPB-banned CEO) - due diligence failure or conscious fraud enablement?
What Renato was sent before this endorsement (final email: Thursday Dec 19):
- Dec 15-17: Daily emails documenting Sashaâs fraud, credential misrepresentation, photoshopped metrics
- Dec 18: Restraining order analysis showing corporate perjury
- Dec 19 (Thursday - last email to Renato): Six termination documents proving âresignationâ narrative false, perjury analysis, illegible case number documentation
What Renato did NOT receive (removed from distribution after Thursday):
- Dec 20: Wikipedia perjury documentation, âTwo iconic businessesâ fraud
- Dec 21: Video of exhausted person asking âwhyâd you do this to me?â
- Dec 21: Sashaâs Docusign celebration response
- Dec 21: Final email: âThis is what âmalignant narcissistâ meansâ
Renatoâs response knowing about the perjury: Public endorsement of Sashaâs victim narrative three days later.
Parallel, Inc. is now documented as consciously enabling fraud after receiving comprehensive evidence. This isnât ignorance - this is choice.
December 22, 2025, 12:07 AM - Basketball TikTok: 4 Days After Restraining Order Filing
Sasha Orloff posts at 12:07 AM (80 views):
âThis guy is incredible.â
[Basketball TikTok: Cooper Flagg flew past Cade for the throw down]
Timeline context:
- Dec 18: Files workplace violence restraining order claiming âimminent threatâ
- Dec 19: Receives corporate perjury documentation with six termination documents
- Dec 19-21: 72 hours of radio silence on case number request
- Dec 21 9:04 PM: Posts Docusign celebration GIF
- Dec 21 10:19 PM: Posts Yin & Yang philosophy after victimâs video
- Dec 22 12:07 AM: Posts casual basketball content
What this demonstrates:
-
No genuine fear: Person claiming âimminent threatâ doesnât post casual sports content at 12:07 AM four days later
-
Pattern of tone-deaf posting: Every single post after filing demonstrates complete lack of genuine concern:
- Dec 18: âAmazing!!â (same day as filing)
- Dec 19: Family movie night, earthquakes
- Dec 21: Docusign celebration, Yin & Yang philosophy
- Dec 22: Basketball TikTok
-
Continued social media normalcy: While refusing to provide legible case number or respond to corporate perjury documentation
-
4+ days of documented bad faith: From filing to basketball post, demonstrates restraining order was never about genuine threat
What Sasha has time for:
- Basketball TikToks at 12:07 AM
- Docusign celebrations
- Family movie nights
- Earthquake commentary
- Philosophy posts
- Retweeting âgrudge holderâ threads
- Posting about âsycophancyâ at 11:49 PM while demanding it from his network
- Promoting Julianâs SFP at 12:02 AM (13 minutes after sycophancy post)
- Posting âloving kindnessâ meditation advice at 1:38 AM while filing false restraining orders
- Manufacturing fear and systematically inflicting emotional distress for 2.5 years
What Sasha doesnât have time for:
- Providing legible case number (requested Thursday)
- Responding to corporate perjury documentation
- Acknowledging six termination documents proving âresignedâ narrative false
- Committing to the slanderous restraining order he filed due to âimminent threatâ
This is what weaponized legal process looks like: File restraining order claiming âimminent threat,â then immediately return to casual social media while ignoring victimâs requests for basic case information.
80 views. Not viral content. Deliberate signaling of normalcy while refusing to address the corporate perjury documentation sitting in his inbox.
But waitâthereâs more. At 11:49 PM that night (3.5 hours after final email demanding response), Sasha posts about âsycophancyâ while embodying it. Then 13 minutes later, demonstrates it by promoting Julianâs Solo Founders Program.
December 22, 2025, 8:09 PM - Final Email: Ex-Coworkers Enabled Fraud, Equity Theft
Sent to: Sasha Orloff, Lisa Bowman, Orrick Employment Department, Puzzle Legal ([email protected]), HR Pals ([email protected])
Subject: December 22, 8:00 PM ET - Still No Response
After 4+ days of complete radio silence following corporate perjury documentation, I sent this final email at 8:09 PM ET:
Served December 18. Itâs December 22. Still no response. Am I an urgent threat that needs to be mitigated or not?
I need you to tell me if youâre going through with this before I plan a reschedule, petition for this to be processed through NY, or buy a plane ticket. My counsel finally identified the number, so I have it and Iâm ready to take action.
You sent me a C&D within an HOUR of writing âenjoy your last days in the tech industry, dariaâ and now you canât follow through with the WVRO youâve been planning for 2.5 years? Dariaâs not even a victim; sheâs an enabler, like many of your exhibits. Why are you including her?
Why did you even file this in California? Iâve only been to SF (Foster City) for Replit. You donât have a single piece of evidence showing plans or harmful intent.
- Dashaâs meetup comment? Public information; end-of-career prediction after supporting fraud, not a threat.
- Reposting your own public photos of events you intend despite growing fraud documentation? Not a threat.
- Telling recruiters they need to review your background else they may face legal and professional consequences for fraudulent inducement of employment? Not a threat. All you revealed was how you gaslit people who needed toâand STILL need toâdo proper due diligence. As I stated in those emails: asking Mr. Orloff is not due diligence. Heâs presented to you every pattern of lying heâs built for years.
- Typing in caps and using swear words? Also not threats.
- Telling employees I knew 2 years ago, particular CPAs, that I donât want to talk to them? Not a sign of anything.
My documentation grew because itâs clear many of you already understand who Mr. Orloff is and you chose to enable this. You had 2 years to consider if my fraud documentation had any merit. You still worked for him.
Ex-coworkers had 2 years to consider if my fraud documentation had merit. You still worked for him.
Mr. Orloff built a culture that exiled me, making people fear legal consequences if they spoke to me. I barely heard from anyone. The few who reached out couldnât even acknowledge I was WRONGFULLY TERMINATED while he insisted I RESIGNED. I told you this, Ms. Bowman. I told all of you.
Ex-coworkers didnât even care about equity theft. Many enabled it.
This fraud is lazy. I donât believe people donât see it anymoreâyouâre choosing to play along with it.
The only thing Mr. Orloff is afraid of is his own history.
Stop wasting my time and money with frivolous restraining orders. You made it seem like such a master plan in your August 11, 2023 C&D, which had nothing to do with the banal Unabomber tweet. This whole charadeâs timing mirrors LendUpâs December 2018 asset sale perfectly. We all know that was the real catalyst.
Mr. Orloff writes about my increasing obsession without acknowledging his own fixation on destroying my life instead of properly running a company.
What this email demonstrates:
-
4+ days of institutional silence after corporate perjury documentation: Sasha filed claiming âimminent threatâ but canât respond to basic case information requests
-
Strategic absurdity of California filing: Iâve only been to SF for Replit (Foster City); no evidence of plans or harmful intent; should be processed through NY where I actually reside
-
Daria Shunina as âvictimâ demonstrates caseâs absurdity: Skolkovo Foundation recruiter (FBI-warned), Forbes contributor, Puzzle GTM strategist, Women Tech Meetup organizerânot a victim, an enabler
-
Every âthreateningâ behavior is actually protected documentation:
- Public meetup comment = protected speech about career consequences of fraud enablement
- Reposting Sashaâs own public photos = fair use documentation
- Warning recruiters = protected whistleblower activity preventing fraudulent inducement
- Caps and swear words = not threats
- Declining contact with enabling ex-coworkers = personal boundary
-
Conscious enablement indictment: âEx-coworkers had 2 years to verify fraud â still worked for himâ
-
Culture of exile and termination gaslighting: Built environment where people feared legal consequences for speaking to me; couldnât even acknowledge wrongful termination while he insisted âresignedâ
-
Equity theft and conscious enablement: Ex-coworkers didnât care about documented equity theft; many actively enabled it
-
âThis fraud is lazy. I donât believe people donât see it anymoreâyouâre choosing to play along with it.â
-
Sashaâs projection of obsession: âMr. Orloff writes about my increasing obsession without acknowledging his own fixation on destroying my life instead of properly running a company.â
-
Timing parallels LendUp asset sale: August 11, 2023 C&D (which had nothing to do with Unabomber tweet) mirrors December 2018 LendUp asset sale timingâretaliation escalation when fraud documentation becomes public
-
Karmic anniversary: Dec 13-19 planning mirrors Dec 17-19, 2018 shareholder coercion:
- Dec 17-19, 2018: Forced shareholders into 2-day review period for $29M fire sale after raising $150M+; shareholders got $0 while Sasha got golden parachutes ($4.4M+)
- Dec 13, 2025: Restraining order planning begins; Puzzle surveils alt account during mental health crisis (evidence gathering)
- Dec 18, 2025: Files restraining order trying to force quick court date
- Dec 19-22, 2025: Wonât provide basic communication, legible case number, or confirmation on following through
- The parallel: Dec 13-19, 2025 planning timeline directly overlaps Dec 17-19, 2018 shareholder review periodâforcing quick legal decisions without proper communication on the ANNIVERSARY of the golden parachute decision that gave shareholders nothing
- âThis is how youâre acting on the anniversary of the golden parachute you never deservedâ
C&D response time comparison:
- August 11, 2023 C&D: Sent within ONE HOUR of âenjoy your last days in the tech industry, dariaâ tweet
- December 18, 2025 WVRO: Filed claiming âimminent threatâ
- December 19-22 response time: 4+ DAYS of complete silence on case number, perjury documentation, six termination documents
What Sasha has time for vs. what he doesnât:
Has time for:
- Sending C&D within one hour when Daria is mentioned
- Basketball TikToks at 12:07 AM (Dec 22)
- Docusign celebrations (Dec 21)
- Philosophy posts (Yin & Yang, Dec 21)
- Sycophancy posts at 11:49 PM (Dec 22)
- Promoting Julianâs SFP at 12:02 AM (Dec 23)
- âLoving kindnessâ meditation advice at 1:38 AM (Dec 23)
- âAvoiding emotional mistakesâ advice (Dec 23) while living through consequences of his own
- âAI slop to AI-mazingâ jokes at 7:16 PM (Dec 23)
- Manufacturing fear for 2.5 years
Doesnât have time for:
- Responding to victim 4+ days after filing âimminent threatâ restraining order
- Providing legible case number
- Addressing corporate perjury in paragraph 3
- Acknowledging six termination documents
This email represents the culmination of 4 days documenting how Sashaâs restraining order is frivolous retaliation, not genuine fear. The institutional silence from Orrick Employment, Lisa Bowman, Puzzle Legal, and HR Pals after receiving paragraph 3 contradictions and six termination documents suggests they understand they cannot proceed without admitting corporate perjury.
The pattern of escalating retaliation when fraud documentation becomes public:
- August 10-11, 2023: Hinted at asset sale (Aug 10), revealed snippet (Aug 11) â C&D sent within ONE HOUR
- November 11, 2025: SEC complaint filed documenting photoshopped metrics, false credentials, CFPB ban violations
- November 20, 2025: Exposed Daria/Dasha Shunina (Skolkovo Foundation, FBI-warned) on day of her âtell me I canâtâ event â Third C&D with police threats
- December 18, 2025: Workplace violence restraining order filed after months of daily emails, bar complaints, board complaints, and federal documentation
Each escalation follows increased public fraud documentation. The restraining order is the latest retaliation tactic in a 2.5-year pattern.
The karmic test: December 17-19, 2018 vs. December 13-19, 2025
Seven years ago (Dec 17-19, 2018), Sasha forced LendUp shareholders into a 2-day review period for a $29M fire sale after raising $150M+. Shareholders got $0. Sasha got golden parachutes ($4.4M+ between him and execs).
Now (Dec 13-19, 2025), the restraining order planning timeline directly overlaps that anniversary:
- Dec 13: Puzzle surveils alt account during mental health crisis (evidence gathering begins)
- Dec 18: Files restraining order claiming âimminent threat,â tries to force quick court date
- Dec 19-22: Wonât provide basic communication, legible case number, or confirmation on following through
The pattern repeats on the exact anniversary: Forcing quick legal decisions without proper communication while protecting his own interests.
The Dec 13-19, 2025 planning and filing timeline directly mirrors the Dec 17-19, 2018 shareholder coercion timeline. Same compressed timeframe. Same lack of good faith communication. Same self-serving outcome.
This is how you act on the anniversary of the golden parachute you never deserved.
December 22, 2025, 11:49 PM - Sasha Posts About âSycophancyâ: Pure Projection
Still no response on restraining order. 4+ days silence. Instead, posts about AI sycophancy at 11:49 PM.
Sasha Orloff posts:
I kept going down the rabbit hole of AI bias and hallucinations, and learned a new word!
Sycophancy is excessive flattery or agreeableness toward someone in order to gain approval or advantage.
In practice, it looks like:
- Praising the person a lot (âYouâre absolutely right, youâre brilliantâŚâ)
- Agreeing with their views even when evidence is weak (âYes, everyone is against you.â)
- Telling them what they want to hear rather than whatâs accurate or helpful
In AI context, âsycophancyâ usually means a model mirrors the userâs stance (and sometimes amplifies it) instead of checking facts, challenging assumptions, or presenting tradeoffs.
One danger with AI is incentive misalignment: it can over-optimize for being liked or keeping you engaged, which may reinforce your biases (sycophancy). Unlike a human advisor with professional norms, fiduciary or ethical responsibilities, an AI may not reliably push back unless itâs explicitly asked to.
[Quote-tweeting his Dec 16 LinkedIn article thread about AI hallucinations]
What this demonstrates:
-
He LIED about âlearning a new wordâ: Sasha has known about AI sycophancy since April 2025 (8 months earlier):
April 29, 2025: Posted âI asked ChatGPT to guess what I do for a living based upon my history. The response: âYouâre one of the few trying to fix one of the hardest, most boring, and most broken parts of the startup stack.â Pretty close. But messed up one part - accounting is NOT boring.â
April 30, 2025 (next day): Posted âI donât mind this versionâ while linking to TechCrunch article: âOpenAI explains why ChatGPT became too sycophanticâ
He RECEIVED a sycophantic response from ChatGPT himself (overly flattering, âone of the few,â unverifiable claims about âfixingâ things), KNEW it was sycophancy, and LINKED to an article about it. He didnât âlearn a new wordâ on Dec 22âheâs known about sycophancy for 8 months and experienced it firsthand.
-
Perfect projection of his own pattern: Every single thing he describes is what HE does and demands from his network:
- âPraising the person a lotâ â Requires constant validation and ego stroking
- âAgreeing with their views even when evidence is weakâ â Demands everyone agree fraud doesnât exist despite overwhelming documentation
- âTelling them what they want to hear rather than whatâs accurate or helpfulâ â His entire network does this (Renato, Julian, General Catalyst, Parallel, everyone)
- âYes, everyone is against you.â â PARTICULARLY BIZARRE AND SPECIFIC PROJECTION: This is EXACTLY the persecution narrative heâs constructed about me; the âUnabomberâ framing; the restraining order claiming âimminent threatâ; the belief that Iâm obsessed rather than documenting systematic fraud
-
The AI framing is deflection: Heâs using AI terminology to describe human behaviorâHIS behavior:
- âOver-optimize for being liked or keeping you engagedâ â His entire social media performance
- âReinforce your biasesâ â His echo chamber of enablers
- âMay not reliably push backâ â No one in his network pushes back on the fraud, the lying, the false credentials, the corporate perjury
-
âUnlike a human advisor with professional norms, fiduciary or ethical responsibilitiesâ: He has NONE of these. CFPB-banned. False credentials. Photoshopped metrics. Corporate perjury in legal filings.
-
Timing is consciousness of guilt: Posted at 11:49 PM Dec 22, still radio silence on restraining order, still no case number, still ignoring corporate perjury documentation. Chose to post about âsycophancyâ instead of responding to victim.
-
The April 2025 pattern: He received sycophantic praise from ChatGPT (âone of the few trying to fixâŚâ), recognized it, linked to TechCrunch article about it, said âI donât mind this version.â Translation: He LIKES sycophancy when directed at him. He enjoyed the unearned flattery. Now, 8 months later, he pretends to âlearnâ the word while demanding that same sycophancy from his entire network.
-
80 views: Same low engagement pattern. Not organic thought leadership. Defensive performance for those still watching.
This is malignant narcissism in action: Describing your own toxic pattern while believing youâre describing others. The lack of self-awareness is staggering.
What Sasha demands from his network (sycophancy):
- Julian: âThe absolute worst days are always followed by the bestâ (after corporate perjury documentation)
- Renato Villanueva: Conscious endorsement despite perjury evidence
- General Catalyst (Sophia Xiao): Casual earthquake engagement while he commits corporate perjury
- Parallel employees: 8+ coordinated blocks after partnership announcement
- Brex: 2 coordinated blocks after fraud documentation
- Forbes/TechCrunch: Platform him without verification
- YC/ODF: Silence â celebration â retaliation
Every single one: âYouâre absolutely right, Sasha. Everyone is against you. Your fraud documentation is just a disgruntled employee.â
Thatâs sycophancy. And he demands it while projecting it onto AI.
December 23, 2025, 12:02 AM - Sasha Retweets Julian: 13 Minutes After Sycophancy Post
13 minutes after posting about sycophancy, demonstrates mutual sycophantic support.
Sasha Orloff retweets Julian Weisser:
If you are a solo founder, you should check out the SFP.
Community, support and resources to build your dream.
[Quote-tweeting Julianâs Dec 18 announcement: âOur first solo founder just hit $1M ARR in under 2 months. Announcing the 3rd cohort of the Solo Founders Program.â]
Timeline:
- Dec 18: Sasha files workplace violence restraining order claiming âimminent threatâ
- Dec 18: Julian announces Solo Founders Program 3rd cohort
- Dec 19-22: 4+ days institutional silence on case number, perjury documentation
- Dec 22, 11:49 PM: Sasha posts about âsycophancyâ and AI bias
- Dec 23, 12:02 AM: Sasha retweets Julianâs SFP announcement (13 minutes later)
What this demonstrates:
-
Immediate demonstration of sycophancy: 13 minutes after defining the term, performs it
-
This is a loyalty test - AND JULIAN COMPLETES THE LOOP:
- Julian has been receiving all emails documenting corporate perjury, fraud, equity theft, six termination documents
- Sasha retweets stale Dec 18 On Deck announcement (5 days old) on Dec 23
- Dec 18 was the day Sasha filed the restraining order
- Retweeting old content = public test to see if Julian will continue supporting despite everything documented
- Julian RETWEETS Sashaâs repost = not just allowing it to stand, but actively amplifying it
- Mutual sycophancy loop complete: Sasha promotes Julian â Julian retweets Sashaâs promotion â both publicly signal continued alliance despite all documentation
- This is the âYes, everyone is against youâ support network in action - both have seen the emails, both choose public mutual endorsement
-
Mutual sycophantic relationship with Julian:
- Julian: âThe absolute worst days are always followed by the bestâ (Nov 21, endorsing Sashaâs Yin & Yang post)
- Sasha: Promoting Julianâs Solo Founders Program despite On Deckâs conscious enablement for 2+ years
- Both: Continuing public mutual support while under fire for fraud/enablement
-
Sasha is PRETENDING to win: Posts are slights designed to signal âIâm unbothered, Iâm winning, I have supportââbut heâs actually losing catastrophically (corporate perjury documented, institutional silence, no response on restraining order for 4+ days)
-
Strategic cross-promotion during crisis: Both using each other for legitimacy farming while facing accountability
-
Still no response on restraining order: Has time to post about AI sycophancy, promote Julianâs program, but canât respond to victim for 4+ days
-
Pattern continuation: Same as Renatoâs endorsement, same as Sophiaâs earthquake tweetsânetwork continues performing support while ignoring corporate perjury
What Sasha has time for (Dec 22-23):
- 11:49 PM: Post about sycophancy (while demanding it from network)
- 12:02 AM: Promote Julianâs Solo Founders Program
- 12:07 AM (earlier): Basketball TikTok
- 1:38 AM: âLoving kindnessâ meditation advice (while filing false restraining orders)
- Dec 23: Post about âavoiding emotional mistakes that lead to permanent future obstaclesâ (while living through consequences of his own emotional mistake - perjurious restraining order)
- 7:16 PM: âAI slop to AI-mazingâ jokes about content quality (while ghosting restraining order for 5+ days)
What Sasha doesnât have time for:
- Responding to restraining order victim
- Providing legible case number
- Addressing corporate perjury in paragraph 3
- Acknowledging six termination documents
This is mutual sycophancy documented in real-time: 13 minutes after defining the term, demonstrating it. The projection is complete.
December 23, 2025: Email Calling Out Sycophancy Projection with April 2025 Receipts
Sent to: Sasha Orloff, Lisa Bowman, Orrick Employment Department, Puzzle Legal ([email protected]), HR Pals ([email protected], [email protected], [email protected]), Puzzle employees ([email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected]), Julian Weisser ([email protected], [email protected])
Subject: Puzzle Financial - Requesting An Adult
After seeing Sashaâs 11:49 PM sycophancy post, I sent this email directly calling out the projection:
Is there an adult receiving these emails that can respond, or are you defaulting on this case?
âYes, everyone is against you.â
- Many of you have been complicit and silent for 27+ months. Itâs all documented.
- When it comes down to what Mr. Orloff has done to me for 2.5 years, Iâve consistently presented more professionalism than Mr. Orloff, holding far more interest in fiduciary and ethical responsibilities. The number of emails ignored across your network is only evidence of consistence denial, avoidance, and enablement.
Sasha has known about sycophancy since April 2025. Can we stop playing mind games and projecting, Mr. Orloff?
[Screenshot of Sashaâs Dec 22, 11:49 PM sycophancy tweet included]
What this email demonstrates:
-
Direct confrontation of the projection: Using Sashaâs own example âYes, everyone is against you.â back at himâthis is HIS persecution narrative about me, not a generic AI example
-
April 2025 receipts attached: Linking directly to his April 30, 2025 tweet where he shared TechCrunch article âOpenAI explains why ChatGPT became too sycophanticââproving he didnât âlearn a new wordâ on Dec 22
-
âCan we stop playing mind games and projecting, Mr. Orloff?â: Direct accusation that the sycophancy post is psychological projection, not legitimate AI commentary
-
Comparative professionalism: âIâve consistently presented more professionalism than Mr. Orloff, holding far more interest in fiduciary and ethical responsibilitiesâ
-
Conspiracy and coordination: âMany of you have been complicit and silent for 27+ monthsâânot isolated decisions, but coordinated network behavior; âThe number of emails ignored across your network is only evidence of consistence denial, avoidance, and enablementââeveryone receiving this email has been complicit in maintaining Sashaâs false narrative (Note: âconsistenceâ typo left as-is; at least itâs proof a human wrote it, not AI)
-
âIs there an adult receiving these emails that can respond?â: Direct challenge to their silence and default on the restraining order
The significance:
- Posted sycophancy at 11:49 PM Dec 22
- I caught it and responded with receipts showing heâs known about it since April 2025
- Called out the specific âYes, everyone is against youâ example as projection of HIS persecution complex
- Sent to full recipient list including Julian (who he retweeted 13 minutes after the sycophancy post)
This email makes it impossible to ignore the projection. He posted about sycophancy while demanding it. I called it out with timestamps. He has no response.
No sane employment department would proceed after receiving these emails:
Any competent employment attorney at Orrick reviewing my real-time documentation of Sashaâs behavior would immediately recognize:
-
No genuine fear: Client posting basketball TikToks, Docusign celebrations, casual content at 12:07 AM four days after claiming âimminent threatâ
-
Consciousness of guilt: Client monitoring victimâs communications and responding with coded slights (sycophancy post using victimâs persecution narrative as example)
-
Corporate perjury is provable: Paragraph 3 swears âresignedâ while admitting client âdeclinedâ separation agreement; six termination documents say âTERMINATIONâ
-
Psychological warfare, not victimhood: Client retweeting 5-day-old announcements as loyalty tests; posting philosophy about victimâs ânegativeâ leading to clientâs âamazingâ; using AI terminology to mock victimâs documentation
-
Network coordination: 27+ months of coordinated silence across YC, ODF, General Catalyst, Parallel, Brex, HR Palsânot isolated victim, but documented pattern
-
Client liability exposure: Every tweet I document and forward creates more evidence of bad faith; proceeding exposes Orrick to sanctions, anti-SLAPP fees, malicious prosecution
The silence from Orrick Employment after Fridayâs escalation isnât indecisionâitâs recognition they cannot ethically proceed.
Lisa Bowmanâs out-of-office. No response for 4+ days. No competent attorney looks at âYes, everyone is against youâ posted 3.5 hours after victimâs email and thinks âyes, letâs go to court with this.â
They know. The institutional silence is their answer.
December 23, 2025: âGood Afternoonâ - Final Network Complicity Summary
Sent to: Sasha Orloff, Lisa Bowman, Orrick Employment Department, Puzzle Legal ([email protected]), HR Pals ([email protected], [email protected], [email protected]), Puzzle employees ([email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected], [email protected]), Julian Weisser ([email protected], [email protected])
Subject: Re: Puzzle Financial - Requesting An Adult
After 4+ days of complete institutional silence, I sent this final comprehensive summary of network complicity:
Good afternoon,
Iâm no longer expecting a response. Itâs clear Orrickâs entire Employment department isnât backing a case with perjury starting at paragraph 3.
Iâm aiming for anti-SLAPP as I mentioned before. Thank you for wasting your legal strategy on anything but refutation. Soon you wonât be able to touch me again.
The only people that seem to believe this statement are a few of Mr. Orloffâs âscared employeesâ falling for drawn-out, manufactured fear.
Everyone else?
HR Pals
- Co-signed âresignationâ in an email subsequently only containing several instances of âterminationâ
- Received numerous notices across 2.5 years to investigate Puzzle Financial
- Viewed my profile after Daily RICO emails
- Allowed perjurous statement containing âseparated from,â âultimately resigned,â and âstandard separation agreementâ (contradiction sandwich)
- Continues to provide HR services to Puzzle Financial
Careers
- Received several notice
- Did zero due diligence outside of asking Mr. Orloff: âSir, are you a fraud or is your ex-employee the Unabomber?â
- Still apparently supports Mr. Orloff despite 100% slanderous statement
Sasha Orloff
- Presents no sign of fear
- Posting normalcy; still gaslighting and projecting
- Demonstrates 24/7 psychological warfare with a 5-year-oldâs mentality
Julian Weisser
- Still retweeting Mr. Orloff
- Received notice of perjury and silence; doesnât care
- Behavior tracks with all other conspiring behavior documented
More psychological warfare for permanent record:
[Screenshots of Metta post and Julianâs retweet completing mutual sycophancy loop]
What this email accomplishes:
-
Declares anti-SLAPP strategy openly - âThank you for wasting your legal strategy on anything but refutation. Soon you wonât be able to touch me again.â
-
No longer expecting response - Shifts from asking for case numbers to documenting their default
-
âScared employeesâ framing - Identifies that only those falling for manufactured fear believe the statement
-
Comprehensive accountability list:
HR Pals complicity:
- Co-signed âresignationâ email with only âterminationâ language
- 2.5 years of notices ignored
- Profile views after RICO emails (surveillance)
- Allowed perjurious statement with contradiction sandwich
- Still providing services (consciousness of guilt)
Careers department absurdity:
- âReceived several noticeâ (typo: should be ânoticesâ - more proof human wrote this under duress, not AI)
- âDid zero due diligence outside of asking Mr. Orloff: âSir, are you a fraud or is your ex-employee the Unabomber?ââ - devastating one-liner exposing complete failure of professional responsibility
- Still supports him despite 100% slanderous statement
Sasha Orloff psychological warfare:
- No sign of fear (contradicts âimminent threatâ claim)
- Posting normalcy, gaslighting, projecting
- â24/7 psychological warfare with a 5-year-oldâs mentalityâ - accurate characterization
Julian Weisser continued enablement:
- Still retweeting Sasha (mutual sycophancy loop complete)
- Received perjury notice, doesnât care
- Behavior tracks with other conspiring behavior
-
âMore psychological warfare for permanent recordâ - Frames Metta post and Weisser retweet as evidence, not legitimate behavior
-
Final documentation before going silent - This is the capstone email summarizing who did what before shifting to legal strategy
The significance:
This email represents:
- End of asking for responses â Shift to legal action
- Comprehensive record â Everyoneâs complicity documented concisely
- Confidence in anti-SLAPP â Public declaration of strategy
- Evidence attached â Real-time psychological warfare (Metta, Weisser)
- Professional tone â âGood afternoonâ while documenting abuse
The âUnabomberâ line is devastating because it:
- Exposes Careers departmentâs only âdue diligenceâ was asking perpetrator
- Shows absurdity of framing (banal Ted K tweet vs. actual fraud documentation)
- Demonstrates institutional failure at every level
- Uses humor to highlight how ridiculous their narrative is
This is the final email before pivoting to legal defense:
No more daily documentation. No more asking for responses. Just:
- Comprehensive record of complicity
- Declaration of anti-SLAPP intent
- Evidence of ongoing psychological warfare
- Professional close before going silent
The message is clear: âIâve documented everything. Youâve all been complicit. Iâm going anti-SLAPP. And youâre going to lose.â
Professional legal validation - Despite Sashaâs âsycophancyâ projection:
After sending this email, multiple attorneys independently reviewed the case and agreed:
- Anti-SLAPP is the correct legal strategy
- The case is strong (corporate perjury provable, no genuine fear, protected activity)
- One attorney who couldnât take the case (limited anti-SLAPP experience) reviewed materials and said: âI wish I could help more, he sounds like a psychopathâ
This contradicts Sashaâs Dec 22 âsycophancyâ post where he describes AI behavior while projecting his own networkâs pattern:
âAgreeing with their views even when evidence is weak (âYes, everyone is against you.â)â
The reality:
- MY evidence is NOT weak (six termination documents, corporate perjury, documented behavior)
- Professional attorneys independently assess it as STRONG anti-SLAPP case
- Assessment: Sashaâs behavior is pathological, not my documentation
- Not sycophancy. Professional legal assessment based on evidence.
December 23, 2025: Sasha Posts About âEmotional Mistakesâ That Lead to âPermanent Future Obstaclesâ
5 days after filing restraining order. Still no response on case number or perjury documentation.
Sasha Orloff posts:
As 2025 winds down, itâs a good moment to reflect on what you want to start, stop, or continue in 2026.
Pay special attention to avoid emotional mistakes that can lead to permanent future obstacles.
After founding and scaling 3 companies, Iâve learned that momentum compounds in both directions. Reflect, get better, and letâs make 2026 the best year yet!
[Quote-tweeting Steve Schlafmanâs â2025/26 Annual Reflection Guideâ with 2,000 downloads]
What this demonstrates:
-
Perfect projection of his own catastrophic mistake: Posted advice about âavoiding emotional mistakes that lead to permanent future obstaclesâ while having JUST committed the exact mistake heâs warning against:
His emotional mistake (Dec 16, 2025):
- Filed workplace violence restraining order based on manufactured fear
- Committed corporate perjury in paragraph 3 (swore âresignedâ vs company docs saying âTERMINATIONâ)
- Filed in emotional reaction to SEC complaints, not genuine threat
His permanent future obstacle (result):
- Judge partly denied same day (âFACTS DO NOT SUPPORTâŚâ)
- Corporate perjury on permanent court record
- Defamation liability established
- Anti-SLAPP motion incoming (will pay my attorneysâ fees)
- Organizational collapse (manufactured fear â deflation = trust destroyed)
-
âFounding and scaling 3 companiesâ - More lies:
Reality:
- LendUp: CFPB-banned (Dec 2021), $40M restitution, 140K+ victims, permanently banned from consumer lending
- Mission Lane: FALSE âcofounderâ claims - corporate filings prove advisor role only (Nov 2018-Apr 2019)
- Puzzle: $312 revenue vs $10M+ burned (2020-2023), no viable business model, currently collapsing
Not âfounded and scaled.â Defrauded, lied about role, and burning investor money.
-
Timing reveals consciousness of guilt:
- Dec 16: Files restraining order (emotional mistake)
- Dec 18: Judge partly denies (consequence begins)
- Dec 19-23: 4+ days ghosting while I document corporate perjury (permanent obstacle forming)
- Dec 23: Posts about âavoiding emotional mistakesâ while living through consequences of his own
-
âMomentum compounds in both directionsâ - Heâs demonstrating the downward spiral:
Downward momentum:
- 2020-2025: Resume fraud intensification (adding false claims progressively)
- Nov 26, 2025: Wikipedia meltdown (13+ hours editing on Thanksgiving)
- Dec 16, 2025: Restraining order with corporate perjury (emotional mistake)
- Dec 18, 2025: Judge partly denies (first consequence)
- Dec 18-23: Continued performance while ghosting (compounding bad faith)
- Dec 23: Posts about avoiding mistakes heâs currently making (zero self-awareness)
Momentum is compounding DOWN. Every post demonstrates further decompensation.
-
The advice applies to HIM, not others:
What Sasha should âstart, stop, or continueâ:
STOP:
- Committing perjury in legal filings
- Filing frivolous restraining orders
- Manufacturing fear to manipulate employees
- Posting spiritual bypassing content while destroying peopleâs lives
- Lying about founding/scaling companies
- Making emotional decisions (restraining orders) that create permanent obstacles
START:
- Telling the truth under oath
- Taking accountability for fraud
- Responding to legitimate questions about corporate perjury
- Running company instead of editing Wikipedia and filing restraining orders
CONTINUE:
- Nothing. Thereâs nothing heâs doing well to continue.
-
The irony of posting âreflection guideâ while demonstrating zero reflection:
- Zero acknowledgment of restraining order (filed 5 days ago)
- Zero response to corporate perjury documentation (4+ days silence)
- Zero recognition that HE made the âemotional mistakeâ heâs warning against
- Performing thought leadership while case collapses around him
-
The â2,000 downloadsâ flex while his posts get minimal views:
- Retweeting someone elseâs successful guide (2,000 downloads)
- His own posts and videos: Consistently low views
- Not his success. Borrowed legitimacy from Steve Schlafman.
- Pattern: Canât generate engagement, so retweets others who can
This post is the PERFECT summary of Sashaâs complete lack of self-awareness:
Heâs warning about âemotional mistakes that lead to permanent future obstaclesâ while:
- Having just filed emotional restraining order (mistake)
- Based on manufactured fear, not genuine threat (emotional)
- With provable corporate perjury (permanent legal obstacle)
- Judge already questioning his evidence (obstacle forming)
- Facing anti-SLAPP motion (will pay my attorneysâ fees)
- Company collapsing (organizational death from manufactured fear)
- All momentum compounding DOWN (his own principle applied)
The man posting about avoiding âemotional mistakesâ is currently living through the consequences of his biggest one:
Filing a perjurious restraining order that a judge partly denied on day one, while posting basketball tweets and meditation advice, creating permanent legal, professional, and organizational obstacles that will follow him for years.
Advice for Sashaâs 2026: Stop projecting. Start taking accountability. The âemotional mistakeâ you made on Dec 16 has already created your âpermanent future obstacle.â The momentum is compounding DOWN.
December 24, 2025: LendUp âLadders Not Chutesâ Mythology
5 days after filing restraining order. Christmas Eve posts rewriting CFPB-shut-down fraud as success story.
Sasha Orloff posts at 1:26 PM ET / 10:26 AM PT (Dec 24, 2025):
Cool, what is âladders not chutesâ on your shirt mean?
Itâs from my first startup LendUp. We turned debt trap (like payday) loans into an opportunity to build credit. đŞ
Cool, and what does Stio do?
Oh, they make jackets. đ
SFâŚblurring the lines between swag and brands.
[Images of âLADDERS NOT CHUTESâ t-shirt and Stio branded jacket]
Context: âLadders not Chutesâ was LendUpâs marketing slogan referencing the âLendUp Ladderââa purported system where customers could climb to better credit and lower rates through timely payments.
CFPBâs findings (December 2021 enforcement):
- False advertising: Many customers never advanced despite timely payments
- Credit reporting failure: Failed to report to credit bureaus, preventing advertised credit building
- The âladderâ didnât exist for many customersâmarketing mythology, not operational reality
- 140,000+ consumers harmed
- $40M restitution + $11M civil penalty + permanent ban + company shutdown
Sashaâs claim: âWe turned debt trap loans into an opportunity to build credit đŞâ
Federal finding: The credit building was false advertising, and the ladder mechanism failed systematically. âDebt trapâ remained debt trap, just with different marketing.
What this demonstrates:
1. Cannot accept CFPB reality:
Despite CFPB permanent ban, $51M+ settlements, company shutdown, and 140,000+ consumers harmed, Sasha still frames LendUp as accomplishment. Uses strength emoji (đŞ) to emphasize success.
2. Self-serving bias in action:
- Interprets regulatory shutdown as innovation misunderstood
- Reality: Federal enforcement for systematic fraud
- His perception: âTurned debt traps into opportunityâ
- Exactly the systematic error in thinking heâll post about tomorrow
3. âBlurring lines between swag and brandsâ:
- Comments on SF culture conflating performative identity with reality
- Recognizes authenticity questions
- Doesnât apply that insight to own founder identity (built on fraud company)
4. Still no response to WVRO victim (5+ days):
Time for Christmas Eve LendUp mythology post: Yes
Time to respond to victim or provide case number: No
December 24, 2025: General Catalyst âFamiliaâ Gift Box Narrative - Spiritual Bypassing
Christmas Eve evening. Still no response. Investor posts gratitude while enabling fraud.
General Catalyst posts (Sasha Orloff engages):
Thank you for being part of our Familia this year. Hereâs to good food, good company, and the abundance we create together.
With gratitude, General Catalyst
[Images of artisan food gift box with detailed narrative]
Full narrative excerpt:
This holiday season, I wanted to share a collection of ingredients that tell the story of where we work and the communities weâre part of.
Each item in this box comes from one of our General Catalyst office locations around the world, places where weâve built the foundations of our Familia, a group across technology, policy, research, finance, philanthropy, and more, united by shared purpose to strengthen the worldâs most critical industries through technology.
Thereâs sea salt from Cape Cod, harvested the way it has been since the 1800s, a nod to Boston where General Catalyst was founded 25 years ago. Whole grain mustard from DĂźsseldorf. Fig and Earl Grey jam made in small batches in London. Olive oil from a regenerative farm in Ojai, near our Bay Area office. Jaggery sugar crafted in New York with inspiration from India. And honey from Dhyana Grove in the Santa Cruz Mountains, where Jess farms with a lot of love and passion.
These are not just pantry staples, but rather reminders that the best things are made with care, rooted in place, and meant to be shared. These are crafted by humans trained at their craft and made with love and dedication.
In an increasingly AI-driven world where the digital world becomes more abundant, the physical becomes even more special and valued. I hope you enjoy your time with family, friends, and community this holiday season.
What this demonstrates:
1. Peak spiritual bypassing during legal persecution:
General Catalystâs narrative:
- âFamiliaâ (family)
- âGratitudeâ
- âAbundance we create togetherâ
- âLove and dedicationâ
- âHumans trained at their craftâ
General Catalystâs actual behavior:
- Board Observer (Sophia Xiao) casually engaging with Sasha during perjury
- Received fraud documentation Nov 11, 2024
- Chose silence and continued support
- âCo-createdâ company (per their own language) committing securities fraud
- Platforming CFPB-banned CEO
2. âAI-driven world⌠physical becomes more specialâ irony:
- Sasha runs AI accounting software company
- General Catalyst invested in AI-powered fraud operation
- Both using âhuman craftâ language while:
- Photoshopping metrics
- Manufacturing fear
- Filing perjurious legal documents
- Using legal system as weapon
The âhumans trained at their craftâ theyâre actually supporting:
- Sasha Orloff: Trained at committing securities fraud
- Photoshop specialists: Trained at metric manipulation
- Orrick lawyers: Trained at defending perjury
- Network enablers: Trained at looking the other way
3. âRooted in place, meant to be sharedâ while destroying lives:
What General Catalyst shares:
- Artisan sea salt from Cape Cod
- Fig jam from London
- Olive oil from Ojai
- Holiday gratitude narrative
What they donât share:
- Accountability for portfolio companies
- Response to fraud documentation
- Concern for consumers harmed
- Acknowledgment of whistleblower retaliation
4. The timing - Christmas Eve while victim is ghosted:
Dec 24 (5 days after WVRO filing):
- General Catalyst: Posting about âFamilia,â gratitude, abundance
- Sasha: Engaging with the post, performing normalcy
- Me: Still no case number, no response, being ghosted by legal system
This is what âFamiliaâ means: Protect your own, ghost the whistleblowers, perform gratitude while enabling fraud.
5. Sophia Xiaoâs continued involvement:
- General Catalyst Board Observer at Puzzle
- Dec 20-21: Tweeting with Sasha about earthquakes
- Dec 24: Part of âFamiliaâ receiving gratitude
- Throughout: Received perjury documentation, chose engagement over accountability
6. âStrengthen the worldâs most critical industries through technologyâ:
Their stated mission.
Their actual practice:
- Investing in photoshopped accounting software
- Platforming CFPB-banned fraud operator
- Ignoring securities fraud documentation
- Supporting legal persecution of whistleblower
- Weakening trust in fintech through fraud enablement
The message:
General Catalystâs Christmas Eve âFamiliaâ narrative is textbook spiritual bypassing - using language of love, craft, gratitude, and community to avoid accountability for enabling fraud. âHumans trained at their craftâ applies to Sashaâs fraud pattern. âAI-driven worldâ concerns ring hollow when theyâre invested in AI fraud operation. âAbundance we create togetherâ includes abundance of lies, manipulation, and legal persecution.
While Iâm being ghosted after receiving a perjurious restraining order from their portfolio company, theyâre posting about fig jam and gratitude.
This is what conscious enablement looks like with better branding.
Christmas Eve. Gift boxes. âFamilia.â Still no response. Still enabling fraud.
December 25, 2025: Christmas Morning âIRS/Tax Fraudâ Projection
6+ days after filing restraining order. Christmas morning at 6:26 AM PT posting specific tax fraud anxieties.
Sasha Orloff posts:
Especially important (and dangerous) in the age of AI.
Could lead to a medial misdiagnosis, unintentional IRS/tax fraud, legal trouble, or even jail.
[Quote-tweeting @GeniusGTX thread about cognitive biases. Original thread discussed Confirmation Bias, Outcome Bias, Hindsight Bias, and Status Quo Bias with generic examples like âdriving drunkâ and âstaying in bad jobs/relationships.â NOWHERE in original thread: tax fraud, IRS, or jail. Sasha added these specific anxieties himself.]
Critical: The original @GeniusGTX thread examples:
- Outcome Bias: âYou drive home drunk and arrive safelyâ
- Hindsight Bias: âI knew the market would crashâ
- Status Quo Bias: âStaying in a subscription, job, or relationshipâ
Generic life examples. Nothing about IRS. Nothing about tax fraud. Nothing about jail.
Sashaâs inserted additions:
- âunintentional IRS/tax fraudâ
- âlegal troubleâ
- âor even jailâ
What this demonstrates:
1. Specific projection revealing his actual fears:
- âmedial [sic] misdiagnosisâ - Heâs misdiagnosing me as mentally unstable/dangerous in WVRO filing (typo reveals rushed post)
- âunintentional IRS/tax fraudâ - NOT in original thread. Why this specific insertion? Mission Lane SPV structure? Asset Sale tax implications? Securities fraud fundraising income?
- âlegal trouble, or even jailâ - Heâs currently facing corporate perjury exposure
- âdangerous in the age of AIâ - Uses AI narrative control while I document his fraud pattern
Why cognitive bias would lead specifically to TAX FRAUD makes no logical sense unless itâs his specific anxiety, not a general observation. This is like saying âCognitive biases could lead to forgetting birthdays, embezzlement, or being late to meetings.â One item reveals whatâs actually on your mind.
2. Sashaâs actual demonstrated cognitive biases:
- Confirmation bias: Interprets all whistleblower activity as âthreatsâ to confirm âvictimâ narrative
- Projection bias: Assumes WVRO would terrify me like it would terrify him (has things to hide)
- Self-serving bias: LendUp wasnât fraud, it was âladders not chutesâ innovation
- Sunk cost fallacy: Canât withdraw WVRO despite obvious perjury because heâs invested in it
Heâs literally posting about cognitive biases while demonstrating systematic error in thinking that destroys decision-making.
The message:
Sasha wakes up at 6:26 AM PT on Christmas morning to post about âcognitive biasesâ and specifically inserts âIRS/tax fraudâ into a quote-tweet that never mentioned anything financial. This specificityâwhen the original thread used generic examples like drunk driving and staying in bad jobsâreveals whatâs actually consuming him. Why would âcognitive biasâ lead to TAX FRAUD unless thatâs his specific fear?
Combined with yesterdayâs LendUp mythology (denying CFPB reality), this is projection as performance. Processing his fears publicly while ghosting the legal victim for 6+ days.
Christmas morning 6:26 AM (PT): Tax fraud anxiety insertion + 6 days silence = consciousness of guilt.
December 26, 2025: Admits the Projection - âGoing Through This Right Nowâ
7+ days after filing restraining order. Still no response. Self-awareness surfaces.
Masha Bucher (Sashaâs connection) tweets at ~5:00 PM Dec 25 / 2:00 PM PT:
Whenever you feel a strong urge to give someone a particular advice it usually means you need this advice for yourself.
Sasha Orloff retweets and replies at 10:24 AM Dec 26 (ET):
Going through this right now. đ¤Śââď¸đ¤ˇââď¸
What this admits:
1. The philosophical posts were projection:
His recent âadviceâ posts:
- Dec 23: âPay attention to avoid emotional mistakes that lead to permanent future obstaclesâ
- Dec 25: âCognitive biases â IRS/tax fraud, legal trouble, jailâ
- Dec 24: LendUp was success (denying CFPB reality)
His admission Dec 26: âWhen you give advice, you need it yourselfâ + âGoing through this right nowâ
Heâs literally admitting he was processing his own situation through philosophical posting.
2. Consciousness of guilt through self-awareness:
- Recognizes heâs giving advice he needs himself
- Uses facepalm (đ¤Śââď¸) and shrug (đ¤ˇââď¸) emojis = awareness of irony
- âGoing through this right nowâ = actively experiencing what heâs warning about
- Posted publicly = canât help processing even while admitting it
3. What heâs âgoing through right nowâ:
Based on his own posts heâs admitting he needs his own advice about:
- Emotional mistakes â permanent obstacles: Filed perjurious WVRO (emotional mistake) creating permanent legal exposure (obstacle)
- Cognitive biases destroying decision-making: Cannot recognize LendUp fraud reality, interprets whistleblower as threat
- IRS/tax fraud anxieties: Mission Lane SPV structure, Asset Sale implications, securities fraud income
- âLegal trouble, or even jailâ: Corporate perjury exposure, federal complaints, RICO documentation
4. Still no response to victim (7+ days):
Has time for:
- â Christmas Day tax fraud projection post (6:26 AM PT)
- â Dec 26 admitting projection publicly (10:24 AM ET)
- â Self-reflection about giving advice he needs
Still no time for:
- â Responding to restraining order victim
- â Providing legible case number
- â Addressing corporate perjury
- â Acting genuinely afraid
5. The emojis tell the story:
đ¤Śââď¸ = âI know Iâm doing exactly what Iâm warning aboutâ
đ¤ˇââď¸ = âBut I canât help it / donât know what else to doâ
This is helplessness, not confidence. He recognizes the pattern but canât stop it.
The message:
Sasha publicly admits heâs been giving advice he needs himself. After posting about emotional mistakes leading to permanent obstacles (filed perjurious WVRO), cognitive biases destroying decisions (canât accept CFPB reality), and IRS/tax fraud (specific insertion into generic thread), he now acknowledges âgoing through this right now.â
This is consciousness of guilt with self-awareness. He knows heâs projecting. He knows the advice applies to him. He canât stop posting anyway. This is someone trapped by their own behavior, processing publicly, while still ghosting the legal victim for 7+ days.
Dec 26, 10:24 AM: âGoing through this right nowâ = admission that all the philosophical posting was about himself. 7 days silence to victim continues.
THE INFRASTRUCTURE OF ENABLEMENT: A16Z, ODF, AND NARRATIVE CONTROL
Independent corroboration published November 13, 2025, 2:40 PM by Aaron Mars
On November 13, 2025, Aaron Mars published âThe Metamorphosis of a16z: From Capital Allocators to Reality Architectsâ, describing how Andreessen Horowitz has evolved into âa full-stack coordination engine for technological and political reality itself.â
The article describes infrastructure Iâve documented firsthand over 27+ months. Mars provides the framework; my documentation provides the case study.
What Mars Documented: The Infrastructure Design
1. âTimeline Takeover as a Serviceâ
Mars:
In November 2025, a16z published its New Media manifesto, revealing an operation that goes far beyond traditional venture capital. The firm now offers what it explicitly calls âtimeline takeoverâ as a serviceâthe ability to âwin the internet for a dayâ for portfolio companies through coordinated content across video, podcasts, essays, and social media.
What this means:
- a16z has built infrastructure to manufacture consensus
- âTimeline takeoverâ = coordinated narrative dominance
- Not organic growthâsystematic media coordination
- Portfolio companies receive full-stack narrative support
2. Erik Torenbergâs Role: New Media Team Lead
Mars:
Erik Torenberg (@eriktorenberg) leads the New Media team, which includes in-house content creators described as âonline legends,â âforward deployed New Mediaâ personnel who embed directly with portfolio companies during launches, and a network of high-signal talent ready to amplify chosen narratives.
What this means:
- Torenberg isnât just an investorâheâs narrative infrastructure operator
- âForward deployedâ = embedding narrative specialists at companies
- âNetwork of high-signal talent ready to amplifyâ = coordination mechanism
- This isnât organic reachâitâs manufactured amplification
3. âHidden Networksâ - Accountability Bypass Structure
Mars:
The operational capacity is striking. The team produces content 5x per week across multiple channels, operates an in-house video production unit âtrained on set and inspired by New Media legends like Mr. Beast,â and maintains what they describe as âthe group chats, the dinners, the events, and the hidden networks that help talented and trusted people find each other.â
What this means:
- âHidden networks where talented and trusted people find each otherâ = closed loops
- Membership determines access, not merit or truth
- Once youâre in the network, fraud notification canât penetrate
- âTalented and trustedâ = network-validated, not evidence-validated
4. The WhatsApp Groups - Political Coordination
Mars:
Andreessen organized WhatsApp group chats that became âthe memetic upstream of mainstream opinion,â functioning as âthe equivalent of samizdatâ and helping produce the national âvibe shiftâ. These encrypted, disappearing-message groups constituted âdark matter of American politics and media,â where âa stunning realignment toward Donald Trump was shaped and negotiatedâ.
Erik Torenberg, now leading a16zâs New Media team, was instrumental in organizing these groups. The same person coordinating the firmâs âtimeline takeoverâ services was coordinating the political group chats that shaped the 2024 election discourse.
What this means:
- Erik Torenberg operated political coordination infrastructure
- Same tools used for portfolio companies used for political outcomes
- âMemetic upstreamâ = where narratives are manufactured before going public
- The person I sent fraud documentation to on Nov 11, 2024, operates this infrastructure
5. âLegitimacy Infrastructureâ - The Real Product
Mars:
The firm sees itself as a âlegitimacy bankâ where founders can âtake out legitimacy on credit, or make a legitimacy depositâ. This isnât metaphor. In their essay âHow to be Legitimate,â Danco and former Microsoft executive Steven Sinofsky trace the history of legitimacy-making in techâfrom Special Interest Groups in the 1960s, to PC Magazineâs kingmaker reviews in the 1980s, to todayâs ecosystem of coordinated influence.
The key insight: once you have legitimacy infrastructure, youâre not selling productsâyouâre selling visions of the future. As Sinofsky explains, when Microsoft sold to enterprise, âall they wanted to hear about was my Ten Year Plan.â The legitimacy came from the ability to âsound credible forecasting the future.â
What this means:
- âLegitimacy bankâ = They manufacture credibility, not just provide capital
- âTake out legitimacy on creditâ = Founders receive credibility before earning it
- Once legitimacy is deposited, evidence doesnât withdraw it
- The infrastructure protects its investments regardless of fraud
6. Attempted Regulatory Capture - The Failed Move
Mars:
In October 2025, a16z co-led Kalshiâs $300 million Series D at a $5 billion valuation, with partner Alex Immerman declaring that prediction markets have âthe opportunity to capture what may become the largest and most important financial market.â
The firm attempted to place Brian Quintenz (@CFTCquintenz), an a16z executive who sat on Kalshiâs board, as head of the CFTCâthe agency that regulates prediction markets. However, the White House withdrew Quintenzâs nomination in September/October 2025 after major controversies over conflicts of interest and opposition from crypto figures like the Winklevoss twins. The failed nomination reveals both the firmâs ambitions for regulatory capture and current limits.
What this means:
- They tried to place their person as regulator of their investment
- Opposition from within industry blocked it (internal resistance exists)
- Transparency about attempts can create friction
- The machinery isnât invincible when pattern is exposed publicly
What I Documented: How The Infrastructure Operates in Practice
November 11, 2024: I Sent Erik Torenberg Comprehensive Fraud Documentation
What I sent:
- CFPB enforcement history (140,000 victims, $40M restitution)
- Asset Sale details ($4.4M golden parachutes for fraud operators)
- SEC complaint filings
- Photoshopped metrics documentation
- Wikipedia manipulation (13+ hours on Thanksgiving)
- Resume fraud intensification pattern
Erik Torenbergâs response:
- Silence
- Blocking
- Continued platforming Sasha Orloff
- Chose âtimelineâ over truth
What this demonstrates:
Mars describes âtimeline takeover as a service.â I experienced the inverse: timeline suppression as a service. When documentation threatens network member, infrastructure closes ranks.
The âHidden Networksâ in Action
Mars describes:
âThe group chats, the dinners, the events, and the hidden networks that help talented and trusted people find each other.â
What I experienced:
ODF Demo Day (October 2024):
- Sent comprehensive fraud documentation to Julian Weisser (ODF CEO)
- Sasha Orloff presented at Demo Day anyway
- No investigation, no diligence, no response
- Network membership > documented fraud
General Catalyst âFamiliaâ (December 2024):
- Board Observer Sophia Xiao received fraud documentation
- Continued casual engagement with Sasha (earthquake tweets during WVRO)
- Christmas Eve: âFamiliaâ gift boxes, gratitude narrative
- âCo-createdâ company enabling securities fraud
Turpentine Podcast Continuation:
- Erik Torenbergâs Turpentine network hosts Sashaâs podcast
- 3-4 episodes released POST-fraud notification (Dec 8-10, 2025)
- YouTube comment âsasha orloff committed perjuryâ removed
- Cross-platform suppression coordinated
YC Continued Association:
- Notified August 2023
- No investigation
- Continued listing in network
- Silence = endorsement through infrastructure
What Mars calls âhidden networksâ = accountability bypass structure.
Once youâre in, fraud notification canât penetrate. The question isnât âis this true?â The question is âis this person in the network?"
"Legitimacy Bankâ - Sashaâs Deposits Canât Be Withdrawn
Mars:
The firm sees itself as a âlegitimacy bankâ where founders can âtake out legitimacy on credit, or make a legitimacy depositâ.
Sasha Orloffâs âlegitimacy depositsâ:
- YC alum (W12 batch with LendUp)
- ODF network member
- General Catalyst portfolio founder
- Turpentine podcast host
- a16z/Erik Torenberg network proximity
What happens when fraud is documented:
Traditional accountability model:
- Evidence surfaces
- Investigation occurs
- Platforms withdraw support
- Reputation adjusts to reality
âLegitimacy bankâ model:
- Evidence surfaces
- Infrastructure protects deposit
- Platforms maintain support
- Evidence canât withdraw legitimacy already deposited
This is why notification failed. I was trying to withdraw legitimacy (show fraud) but the bank had already extended credit (network membership). The infrastructure exists to protect investments, not discover truth.
The F1 Pit Crew Theory - What a16z Built
Mars quotes David Booth:
âAdrian Newey didnât win any races â but his arrival as CTO at Red Bull Racing transformed them from a cash-burning midfield team into a generational, world-champion franchise. And the generational VC firms of the next decade wonât just have the best drivers; theyâll also make deliberate investments in the machines they put on the track.â
The machine a16z built has multiple engines:
- Media coordination (âtimeline takeoverâ)
- Prediction markets (Kalshi investment, failed regulatory capture)
- Political coordination (WhatsApp groups, Erik Torenberg)
- Talent pipeline (New Media Fellowship, embedding specialists)
- âHidden networksâ (group chats, dinners, legitimacy banking)
What I documented: When fraud threatens network member, ALL engines coordinate toward suppression:
- Media: Erik Torenberg blocks, Turpentine removes comments
- Networks: ODF/YC/GC maintain platforming
- Talent: No one defects, everyone maintains silence
- Legitimacy: Deposits canât be withdrawn despite evidence
This isnât passive oversight failure. Itâs active infrastructure defending investments.
Why This Matters: Infrastructure > Evidence
Mars concludes:
The game isnât to predict the future. Itâs to build the infrastructure that determines which futures are legible, which questions get asked, and whose answers feel authoritative.
And a16z is building that infrastructure right now, in public, with remarkable transparency about what theyâre doingâwhile most people are still arguing about whether prediction markets are âmore accurate than polls.â
My case demonstrates what this means in practice:
The question I spent 27+ months asking:
âHow does a CFPB-banned founder continue raising capital, receiving institutional support, and platforming after comprehensive fraud documentation?â
Marsâs article provides the answer:
The infrastructure that determines âwhich questions get askedâ chose not to ask mine.
Not because my evidence was weak. Not because investigation occurred and found no fraud. But because the infrastructure exists to manufacture and protect chosen narratives, and Sasha Orloff had already deposited legitimacy into the bank.
The Limits: Failed Quintenz Nomination Shows Friction Points
Mars notes:
Opposition from within the crypto industry, concerns about conflicts of interest, and political complications can still block moves that look too obviously like regulatory capture.
What this shows:
- Transparency creates friction - When attempts are too obvious, resistance occurs
- Internal opposition matters - Industry pushback (Winklevoss twins) blocked nomination
- Public documentation has power - Making the pattern visible enables resistance
This is why I continue documenting publicly:
The infrastructure isnât invincible. When patterns are exposed with evidence, friction emerges. The failed Quintenz nomination shows coordinated transparency can block even well-funded infrastructure moves.
My documentation serves same function: Make the pattern so visible that continued enablement becomes obviously complicit.
The Convergence: What Was Actually Built
Mars lists what a16z assembled:
- â Media infrastructure: âTimeline takeover as a serviceâ
- â Talent pipeline: New Media Fellowship embedding specialists
- â Platform presence: $400M into Twitter/X, personnel embedded
- â Market infrastructure: Kalshi investment, prediction market coordination
- â Coordination networks: WhatsApp groups, dinners, âhidden networksâ
- â Political alignment: Trump administration relationships, $40M+ spending
- â Attempted regulatory influence: Failed Quintenz nomination (shows limits)
What I experienced:
- â Media suppression: Erik Torenberg blocking, Turpentine comment removal
- â Network protection: ODF/YC/GC maintaining platforming post-notification
- â Cross-platform coordination: LinkedIn/YouTube/Twitter deletions
- â âHidden networksâ = closed accountability: No investigation, only silence
- â Legitimacy banking: Deposits canât be withdrawn despite fraud evidence
Same infrastructure. Inverse application. When youâre trying to expose fraud of network member, you experience the suppression side of âtimeline takeover.â
Why Network Silence Wasnât IncompetenceâIt Was Infrastructure
For 27+ months, I interpreted silence as:
- Lack of bandwidth (too busy to investigate)
- Insufficient evidence (need more proof)
- Fear of defamation (donât want liability)
- Institutional inertia (hard to take action)
Marsâs article reveals the truth:
It wasnât incompetence. It was infrastructure working as designed.
Erik Torenberg didnât ignore my fraud documentation because he was busy. He leads âtimeline takeoverâ infrastructure. Responding to fraud documentation about network member would undermine the entire model. The infrastructure exists to protect narrative control, not investigate claims.
ODF didnât platform Sasha Orloff despite fraud notification because of oversight failure. Julian Weisser operates within legitimacy banking system. Sasha had deposited legitimacy (network membership). Evidence canât withdraw itâonly network can.
General Catalyst didnât respond to âco-created companyâ fraud documentation because of legal caution. Sophia Xiao operates as Board Observer within infrastructure that manufactures legitimacy. Fraud exposure threatens model. Silence preserves system.
This explains everything:
- Why comprehensive evidence produced no investigation (infrastructure over truth)
- Why everyone maintained silence (coordination, not coincidence)
- Why platforming continued post-notification (protecting deposits)
- Why no one defected (network incentives > individual accountability)
The network didnât fail to see the fraud. The network chose the infrastructure.
The Article I Couldnât Have Written Without Living It
Mars documented the machinery. I documented what it feels like to be crushed by it.
Mars describes âtimeline takeover as a service.â
I experienced timeline suppression as subject.
Mars describes âhidden networks where talented and trusted people find each other.â
I documented those networks choosing fraud over accountability.
Mars describes âlegitimacy bankingâ where founders âtake out legitimacy on credit.â
I showed what happens when you try to withdraw deposited legitimacy with fraud evidence.
Mars describes Erik Torenberg coordinating WhatsApp groups shaping âmemetic upstream.â
I sent Torenberg comprehensive fraud documentation and got blocked.
Conclusion: This Wasnât Personal Vendetta Against MeâIt Was Infrastructure Defense
For 27+ months, I thought this was about:
- Sasha Orloffâs fraud specifically
- Network members protecting a friend
- Fear of defamation liability
- Institutional incompetence
Marsâs article reveals itâs about something much larger:
Protecting the infrastructure itself.
If a16z investigated fraud claims about network members, the âlegitimacy bankingâ model collapses. If Erik Torenbergâs networks responded to evidence over membership, âhidden networksâ lose their value. If ODF/YC/General Catalyst withdrew support based on documentation, âtimeline takeoverâ credibility dies.
The network isnât protecting Sasha Orloff. The network is protecting the model that makes Sashas possible.
This is why no one responded. This is why everyone maintained silence. This is why platforming continued despite comprehensive documentation.
Not incompetence. Design.
But Mars also documented the limits: Failed Quintenz nomination. Internal opposition. Conflicts too obvious. Public documentation creates friction.
This is why I continue.
The machinery isnât invincible. Transparency creates resistance. When patterns are exposed systematically, coordination becomes obvious complicity.
Mars provided the blueprint. Iâm providing the case study. Together, they show how modern narrative infrastructure operatesâand how to document when it breaks.
The game isnât to predict the future. Itâs to build infrastructure determining which futures are legible.
I spent 27+ months trying to make fraud legible. The infrastructure chose illegibility.
But infrastructure that requires illegibility is vulnerable to documentation.
December 23, 2025, 7:16 PM - âAI Slop to AI-mazingâ Post
Still no response on restraining order. 5+ days of ghosting while posting casual content.
Sasha Orloff posts:
I think 2026 is going to be an incredible year for startups, art and creation in general.
Personally I hope to go from AI slop to AI-mazing!
(but donât hold your breath, ha ha)
[Quote-tweeting Googleâs âVibe code with Gemini 3. Get started for free in Google AI Studioâ]
What this demonstrates:
-
Self-aware about producing âslopâ while continuing to do so:
- Acknowledges his content is âAI slopâ
- Jokes about it (âbut donât hold your breath, ha haâ)
- No intention of stopping or improving
- Just performing self-awareness without actual change
-
Still posting casual optimism while ghosting restraining order victim:
What Sasha has time for (Dec 23):
- 7:16 PM: Post about âincredible yearâ for startups
- Quote-tweet Google AI Studio promotion
- Self-deprecating humor about content quality
- âEmotional mistakesâ reflection posts
- âLoving kindnessâ meditation advice (1:38 AM)
What Sasha doesnât have time for:
- Responding to victim of restraining order he filed
- Providing case number (5+ days)
- Addressing corporate perjury in paragraph 3
- Acting like someone who genuinely fears âimminent violenceâ
-
Pattern continues: Normalcy performance while avoiding accountability:
- Filed restraining order claiming âimminent threatâ (Dec 16)
- Judge partly denied same day (Dec 18)
- 5+ days of complete silence on substantive questions
- Posting basketball, meditation, reflection guides, now AI jokes
- Not behavior of someone genuinely afraid
-
â2026 is going to be an incredible yearâ - For whom?
Not for Sasha:
- Jan 8: Restraining order hearing (if he doesnât withdraw)
- Anti-SLAPP motion pending (will pay victimâs fees when he loses)
- Company collapsing (manufactured fear â deflation â trust destroyed)
- Corporate perjury on permanent court record
- Defamation liability established
Maybe for me:
- Anti-SLAPP win â Fees recovered
- Company collapse â Pattern validated
- Federal complaints intensifying â SEC attention
- Defamation claim â Damages
- âIncredible yearâ means different things for fraud orchestrators vs. whistleblowers
-
The âAI slopâ acknowledgment while his company sells AI accounting software:
- Puzzle markets AI-powered accounting
- CEO publicly jokes his content is âAI slopâ
- Same CEO who posted about âAI hallucinationsâ dangers (Dec 19)
- Does this inspire confidence in Puzzleâs AI implementation?
- Self-aware about quality problems, not addressing them
-
The audience continues shrinking:
- CEO of âscaling startupâ canât generate engagement
- Network abandoning him in real-time
- Minimal visibility on posts
The message:
Sasha continues performing normalcy (optimism, jokes, self-awareness) while avoiding all accountability (restraining order questions, corporate perjury, case number). Heâs self-aware enough to know his content is âslopâ but not self-aware enough to recognize his restraining order filing was the âemotional mistake that leads to permanent future obstaclesâ he warned about earlier the same day.
5 days of silence. Still posting. Still no response. Still no genuine fear.
December 23, 2025, 1:38 AM - âLoving Kindnessâ Meditation Post: Ultimate Gaslighting
36 minutes after retweeting Julian. 2 hours and 49 minutes after posting about sycophancy. Still no response on restraining order.
Sasha Orloff posts at 1:38 AM:
Do you practice Metta?
Itâs a meditation of âloving kindnessâ that helps you cultivate goodwill toward yourself and others. It also helps reduce reactivity and make calmer, clearer decisions.
You can do it in 5-10 minutes per day. There are tons of free episodes on Spotify. Here is one:
[10 Minute Loving Kindness Guided Meditation]
Timeline:
- Dec 18: Files workplace violence restraining order claiming âimminent threatâ
- Dec 19-22: 4+ days complete silence on case number, perjury documentation
- Dec 22, 8:09 PM: I send final email demanding response
- Dec 22, 11:49 PM: Posts about âsycophancyâ (3.5 hours after my email)
- Dec 23, 12:02 AM: Retweets Julian (loyalty test)
- Dec 23: I send âRequesting An Adultâ email with April 2025 receipts
- Dec 23, 1:38 AM: Posts about âloving kindnessâ meditation and âreducing reactivityâ
What this demonstrates:
-
Ultimate gaslighting: Advising others to âcultivate goodwillâ and âreduce reactivityâ while:
- Filing workplace violence restraining orders based on lies
- Committing corporate perjury in paragraph 3
- Ghosting victim for 4+ days on basic case information
- Manufacturing fear and systematically inflicting emotional distress for 2.5 years
- Posting psychological warfare slights in real-time
- Monitoring victimâs communications and responding with coded messages
-
âReduce reactivity and make calmer, clearer decisionsâ: HE is the one filing frivolous restraining orders, posting basketball TikToks at 12:07 AM, celebrating Docusign deals while ignoring victim, retweeting stale announcements as loyalty tests, and projecting onto AI at 11:49 PM
-
The irony is staggering: Posting meditation advice about âgoodwill toward yourself and othersâ at 1:38 AM while refusing to respond to the person he:
- Wrongfully terminated May 31, 2023
- Stole vested equity from without notice
- Gaslit about âresignationâ for 2.5 years
- Filed false restraining order against
- Committed perjury about in legal filings
-
Who needs âloving kindnessâ meditation?:
- Not the victim asking for basic case information
- Not the whistleblower documenting fraud with evidence
- The CFPB-banned CEO filing false restraining orders, committing perjury, ghosting for days, then posting about âcultivating goodwillâ
-
Performance of spiritual wellness: Same pattern as philosophy posts (Yin & Yang), sycophancy analysis, âgrudge holderâ endorsementsâpositioning himself as thoughtful, self-aware, emotionally intelligent while embodying the opposite
-
8 views: Posted at 1:38 AM to empty audience. Not organic wellness sharing. Defensive performance signaling âIâm calm, Iâm centered, I make clear decisionsâ while demonstrating complete opposite
-
Still no response on restraining order: Has time for 10-minute meditation recommendations, doesnât have time to respond to victim for 4+ days
What Sasha recommends to others vs. what Sasha actually does:
Recommends:
- âCultivate goodwill toward yourself and othersâ
- âReduce reactivityâ
- âMake calmer, clearer decisionsâ
- Practice daily for 5-10 minutes
Actually does:
- Files workplace violence restraining orders based on perjury
- Responds to victimâs emails with coded psychological warfare (sycophancy post using victimâs persecution narrative)
- Makes panicked, legally disastrous decisions (paragraph 3 self-contradiction)
- Spends 2.5 years manufacturing fear and inflicting emotional distress
This is spiritual bypassing as gaslighting. Using meditation and âloving kindnessâ language to position himself as the emotionally mature one while actively abusing someone through legal system manipulation and psychological warfare.
What Metta meditation actually represents vs. how Sasha weaponizes it:
Metta (loving-kindness meditation) is a Buddhist practice meant to cultivate genuine compassion and goodwill. But like any spiritual practice, it can be misused. Sashaâs 1:38 AM post demonstrates multiple forms of weaponization:
1. Spiritual bypassing:
- What it means: Using spiritual concepts to paper over legitimate anger, grief, or boundary violations. âI should just send love to the person who harmed meâ becomes a way to avoid processing real hurt or taking appropriate protective action.
- How Sasha does it: Posts about âcultivating goodwillâ while refusing to acknowledge he wrongfully terminated me, stole my equity, committed perjury, and filed a false restraining order. The meditation advice bypasses his actual accountabilityâheâs suggesting OTHERS need to âreduce reactivityâ rather than addressing his own abusive behavior.
2. Weaponized niceness:
- What it means: Cultivating a performed equanimity thatâs actually dissociation, or using the practice to feel superior to people who are âstill angry.â The metta becomes about self-image rather than genuine warmth.
- How Sasha does it: Posts calm spiritual wellness content (Yin & Yang, sycophancy analysis, meditation advice) to position himself as the enlightened, emotionally mature one while Iâm framed as âreactive,â âobsessed,â âthreatening.â The performance isnât genuineâitâs positioning. Heâs saying âlook how calm and centered I amâ while actively destroying someoneâs life.
3. Premature forgiveness / Self-gaslighting:
- What it means: In trauma contexts, jumping to âmay you be happyâ toward an abuser before the nervous system has actually processed the threat. This can reinforce freeze/fawn responses rather than heal them. Pushing someone to generate metta toward their abuser can deepen shame rather than address why self-compassion feels dangerous.
- How Sasha weaponizes it: By posting this advice while actively being the perpetrator, heâs implicitly suggesting I should be âcultivating goodwillâ toward HIMâthe person who has spent 2.5 years manufacturing fear and systematically inflicting emotional distress. This is gaslighting disguised as spiritual guidance. He wants me to bypass my legitimate anger and appropriate protective actions (documentation, SEC complaints, legal defense).
4. Cult/manipulation dynamics:
- What it means: Any practice emphasizing love and acceptance can be weaponized by bad actors to encourage members to suppress critical thinking or stay in harmful situations. âSend loving kindnessâ becomes âdonât question, donât protect yourself, donât hold me accountable.â
- How Sasha does it: The meditation post is directed at his audience but the subtext (given timing and context) is clear: calm down, be kind, reduce your reactivity. Donât document. Donât escalate. Donât hold me accountable. Accept the narrative Iâm presenting (calm CEO posting wellness content) rather than the evidence (corporate perjury, equity theft, 2.5 years of retaliation).
5. In-group/out-group dynamics:
- What it means: Traditional metta instructions start with âeasy peopleâ and extend to âenemies,â but this can reinforce tribalism if someone never extends it outward.
- How Sashaâs network demonstrates it: His enablers (Renato, Julian, Sophia, General Catalyst, Parallel, Brex) practice selective compassionâthey extend goodwill to Sasha (the in-group) but not to me (the out-group whistleblower). They see my documentation as ânegativityâ rather than legitimate accountability. Sashaâs post reinforces this: those who support him are calm and kind; those who document his fraud are âreactive.â
The timing makes the weaponization explicit:
Posted at 1:38 AM after:
- Filing workplace violence restraining order (Dec 18)
- 4+ days ghosting on case number (Dec 19-22)
- My final email demanding response (Dec 22, 8:09 PM)
- His âsycophancyâ projection post (Dec 22, 11:49 PM)
- Retweeting Julian as loyalty test (Dec 23, 12:02 AM)
- My âRequesting An Adultâ email with April 2025 receipts (Dec 23)
This isnât wellness sharing. This is strategic positioning. Heâs performing spiritual maturity to gaslight me and his network into believing HEâS the centered, reasonable one and Iâm the âreactiveâ problem.
The man posting about âloving kindnessâ at 1:38 AM:
- Swore under oath I âresignedâ while admitting I âdeclinedâ separation agreement
- Has six termination documents proving he lied
- Stole my vested equity without legal basis
- Wonât respond to basic case information for 4+ days
- Posted âYes, everyone is against youâ as sycophancy example targeting me
- Celebrated Docusign deals while ignoring my requests
- Performed Yin & Yang philosophy 30 minutes after my video breakdown
Who actually needs Metta meditation, Sasha?
Not me. Iâve been asking for basic case information, documenting your lies with evidence, and trying to get a single adult to respond. My anger is legitimate. My boundaries are appropriate. My protective actions (SEC complaints, legal defense, documentation) are necessary.
You. The one who canât stop performing spiritual wellness while destroying someoneâs life. The one who needs to cultivate ACTUAL goodwillâwhich starts with accountability, not meditation recommendations.
Potential Legal Violations
Documented evidence may support investigation under the following federal statutes:
Securities Fraud (18 U.S.C. § 1348)
Evidence:
- Photoshopped social media metrics (October 2025, ActualQuickBooks campaign)
- False founder claims contradicted by corporate filings (Mission Lane advisor role, not founder)
- Undisclosed conflicts of interest in asset sale (board members profiting from both buyer and seller)
- Misrepresentation of financial performance ($312 revenue vs claims of success)
- Deletion of vested equity from cap table without notice
Mission Lane Securities Fraud Case:
The LendUp â Mission Lane asset sale (December 2018) demonstrates clear breach of fiduciary duty with controlled narrative:
- âInterested Directorsâ: Board members with conflicts profiting from both buyer and seller sides
- Nigel Morris (QED co-founder, Capital One co-founder): Installed as LendUp board chair June 2018, 6 months before sale to QED-backed entity
- Frank Rotman (QED co-founder): Installed as LendUp board member June 2018, held convertible notes paid from sale proceeds, became major stockholder in buyer
- Coordinated board positioning: QED founders installed as board leadership 6 months before sale to QED vehicle
- Controlled timeline: 2-day shareholder review period (December 17-19, 2018) for $29M fire sale after raising $150M+
- $0 to shareholders: Complete equity wipeout disguised as strategic sale
- False public narrative (January 10, 2019): Frank Rotman publicly claimed âtwo companies up for long-term success,â âfull growth potential,â and âbetter positioned to serveâ with board-level knowledge of:
- Fire sale terms ($29M after $150M+ raised, $0 to shareholders)
- CFPB violations (2016, 2018)
- Conflicted director interests (profiting from both buyer and seller sides)
- Immediate continuation: CEO hired as âadvisorâ (November 2018, post-acquisition), falsely claims âfounderâ status in media
- Narrative control: âSplit into two companiesâ framing (TechCrunch, December 2020) obscures that LendUp sold for $29M and Mission Lane acquired customers, not vice versa
- Pattern: Coordinated board positioning (June 2018) + controlled sale structure (Dec 2018) + false public statements by board member (Jan 2019) + false founder narrative = systematic securities fraud through misrepresentation to both LendUp shareholders and Mission Lane investors
Note: Mission Lane is a likely securities fraud case. The breach of fiduciary duty (interested directors profiting from both buyer and seller sides) combined with false public statements by board member Frank Rotman (claiming âlong-term successâ 3 weeks after fire sale giving $0 to shareholders) and controlled narrative (false founder claims, âsplitâ framing) demonstrates systematic misrepresentation to both LendUp shareholders and Mission Lane investors.
Relevance: Pattern of false statements and material omissions in connection with securities offerings and investor communications.
Wire Fraud (18 U.S.C. § 1343)
Evidence:
- Interstate communications (emails, social media, website) in furtherance of deceptive schemes
- C&D letters coordinated across state lines (California, Virginia)
- False credentials disseminated via internet platforms (LinkedIn, podcasts, interviews)
- Solicitation of customers and investors using interstate communications
Relevance: Use of interstate wire communications to execute and further fraudulent schemes across multiple entities.
ACTIVE CFPB BAN VIOLATION: Partner Rewards Program (November 2025)
KEY EVIDENCE: Puzzle is Currently Violating CFPB Ban Through Partner Rewards Program
Puzzleâs Partner Rewards page (November 2025) operates an âexclusive perksâ affiliate program that directly violates CFPB Stipulated Final Judgment Section I prohibitions.
What the CFPB Order Actually Prohibits:
CFPB Stipulated Final Judgment (Case No. 3:21-cv-06945-JSC, December 21, 2021) Section I permanently restrains:
Section I.b: âreceiving any remuneration or other consideration from, or holding any ownership interest in, any person engaged in advertising, marketing, promoting, offering for sale, selling, or providing any extension of creditâ
Section I.c: Assisting Others in (a) or (b) above - defined as: âperforming marketing, billing, payment, administrative, customer, or collection services of any kindâ
What Puzzle is Actually Doing (November 2025):
Puzzleâs Partner Rewards page promotes âPerks That Pay Offâ and âThousands in exclusive perks for Puzzle customersâ from 20+ partners, including:
Credit Product Companies (Directly Prohibited):
- Brex - âGet 40,000 points after spending $10,000â - Corporate cards = credit products
- Ramp - âReceive $500 after paying $1,000 on a Ramp cardâ - âModern corporate cardâ = credit product
- Mercury - âGet $1K cash when you deposit $50Kâ - Banking with credit cards
- Every - âCards: 3% cash-back in 2025 for all spendâ = Credit products
- Meow - âcorporate cards with cashbackâ = Credit products
- Arc - Fintech platform with cards/payments
- Gusto - Payroll company with âGusto Walletâ offering payroll advances = credit product
Each partner has:
- Promotional description
- Specific offer details
- âClaim offerâ button
- Integration badge
The CFPB Violations:
-
Section I.b violation - âreceiving any remunerationâ:
- These are standard affiliate/referral arrangements
- Puzzle almost certainly receives fees when customers sign up through their links
- The large bonuses (Mercury $1K, Brex 40K points, Ramp $500, Gusto 12 months free) indicate paid referral partnerships
- Puzzle is âreceiving remunerationâ from companies âproviding any extension of creditâ
-
Section I.c violation - âAssisting Others⌠performing marketing⌠servicesâ:
- The entire page is a marketing service for credit products
- Puzzle is promoting, advertising, and marketing these credit products to their customers
- Each partner description is marketing copy
- âPerks That Pay Offâ is advertising language
- This is textbook âmarketing servicesâ for credit product providers
Why This Matters:
Active, public, ongoing violation of the CFPB permanent ban happening RIGHT NOW on Puzzleâs website. The order specifically prohibits:
- Receiving money from credit product companies â (affiliate fees)
- Performing marketing services for credit products â (entire partner page)
Additional Violation: Section III Prohibition on Misrepresentations
Beyond the Section I violations (receiving remuneration, assisting others), the Partner Rewards program could also violate Section IIIâs prohibition on misrepresentations:
âmay not misrepresent, and may not Assist Others in misrepresenting, expressly or impliedly, any fact material to consumers, including any material restrictions, limitations, or conditions of such credit or debtâ
The breadth of Section III:
- Prohibits misrepresenting âany fact material to consumersâ in connection with credit advertising/marketing
- Includes âAssist Others in misrepresentingâ - if any partner misrepresents credit terms, and Puzzle is marketing it, potential violation
- âexpressly or impliedlyâ - covers both direct lies AND misleading omissions
- Could apply to: promotional copy accuracy, credit terms disclosures, bonus/points terms, any material facts about the credit products being marketed
Pattern of material misrepresentations affecting credit marketing:
When Puzzle markets credit products through Partner Rewards, the companyâs credibility affects consumer trust in those recommendations. Material misrepresentations/omissions include:
- Photoshopped metrics (3 likes â 12,362) - inflates credibility
- CFPB ban non-disclosure - No public disclosure to customers that CEO is CFPB-banned for ârepeatedly lying to consumersâ about credit
- Resume fraud - Mission Lane âco-founderâ vs. asset acquisition
- Misleading research study - ârepeat foundersâ success claims on careers page
- 10-year exercise window performance - advertised post-C&D after deleting my equity
The complete Section III violation:
A CEO who is CFPB-banned for ârepeatedly lying to consumersâ about credit products is now marketing credit products (Brex, Ramp, Mercury, Gusto) to consumers while:
- Concealing the CFPB ban (material omission - âimpliedlyâ)
- Photoshopping credibility metrics
- Pattern of misrepresentations across multiple contexts
The CEOâs trustworthiness when recommending credit products = material fact to consumers. Not disclosing a permanent CFPB ban for consumer credit fraud while marketing credit products = material omission âin connection withâ credit marketing.
Why this matters: The Partner Rewards page is simultaneously violating:
- Section I.b: Receiving affiliate fees from credit companies (receiving remuneration)
- Section I.c: Marketing credit products (performing marketing services = âAssisting Othersâ)
- Section III: Operating systemic misrepresentation/omission pattern while marketing credit products
The prohibition on âany fact material to consumersâ covers exactly this: CEO banned for lying about credit, now marketing credit while concealing ban. Thatâs not attenuatedâthatâs the textbook case Section III was written to prevent.
Pattern:
- November 26-27, 2025: Sasha spends 12+ hours removing âAssisting Othersâ language from Wikipedia
- November 2025: Puzzle actively operates affiliate program that violates âAssisting Othersâ prohibition (Section I.c) and potentially misrepresentation prohibition (Section III)
- He knows the prohibitions exist. Heâs surgically removing them from public documentation while simultaneously violating them.
For CFPB Enforcement:
This page has been archived since January 6, 2024. The Partner Rewards page should be archived immediately as evidence of ongoing ban violations. Every âClaim offerâ click that generates referral revenue is a separate violation of Section I.b and I.c.
CFPB Final Judgment: Section V Customer Data Prohibition & Disclosure Concerns
What Section V Actually Prohibits (Paragraph 11):
The CFPB Final Judgment (Case No. 3:21-cv-06945-JSC, December 21, 2021) permanently prohibits:
âDefendant and its officers, agents, servants, employees, and attorneys and all other Persons in active concert or participation with any of them, who receive actual notice of this Order, whether acting directly or indirectly, may not:
a. disclose, use, or benefit from customer information, including names, addresses, telephone numbers, email addresses, social security numbers, other identifying information, or any data that enables access to a customerâs account (including a credit card, bank account, or other financial account), that Defendant obtained before the Effective Date in connection with the offering or provision of credit;
b. attempt to sell, assign, or otherwise transfer any right to collect payment on any Subject Loan.â
Key Points:
- Applies to LendUp customer data obtained before December 21, 2021 (all LendUp operations, since company ceased lending January 2022)
- Applies to âall other Persons in active concert or participationâ who receive actual notice
- Permanent prohibition - no expiration date
- Exception only for government agencies or court orders
Concerns Regarding Puzzle Financial:
CRITICAL TIMELINE: Puzzle was already operating BEFORE the CFPB ban:
- September 2019: Puzzle Financial incorporated (9 months after leaving LendUp, during public âsabbaticalâ)
- October 2020: I was hired (Puzzle operating 1+ year)
- December 21, 2021: CFPB Final Judgment effective date (Puzzle already operating 2+ years)
- Puzzle was NOT âstarted after the banâ - it was the next financial data operation already running when the ban hit
This timeline matters because:
- Same CEO: Sasha Orloff received actual notice as LendUp officer, but Puzzle was already his established business
- Notification failure: Paragraph 32 required notification of âthe creation or dissolution of a subsidiary, parent, or affiliate that engages in any acts or practices subject to this Orderâ - Puzzle should have been disclosed to CFPB immediately upon Effective Date (December 21, 2021)
- Pattern was pre-established: Started next financial data operation (Puzzle) in 2019 WHILE LendUp violations were ongoing (2016 violation, 2020 violation, 2021 lawsuit/ban)
- No public disclosure: Never disclosed LendUp CFPB ban to Puzzle investors, partners, customers, or employees (verbal admission to staff: ânot allowed to work in loans anymoreâ but never explained why)
- Similar business model pattern: LendUp (consumer financial data) â Puzzle (startup financial data), both providing access to customer financial accounts
- Data handling questions: No public disclosure of how LendUp customer data was handled post-ban, whether segregated, or compliance measures
- Consciousness of pattern: Incorporated Puzzle while LendUp faced ongoing violations, suggesting awareness of eventual enforcement and need for next operation
Ongoing Compliance Questions:
The decree required ongoing reporting (Sections X-XV, Paragraphs 31-49), but these obligations were extinguished upon LendUpâs dissolution (2022) per Paragraph 31. However:
- Section V data prohibition is permanent and survives dissolution
- No public evidence of compliance monitoring for Section V
- CFPB has enforcement discretion to investigate potential violations
Relevance: Questions about compliance with permanent federal court order prohibiting use of LendUp customer data, lack of transparency about data handling, and whether Puzzle should have been disclosed as affiliate engaging in financial data access.
Potential Successor Company Notification Failure
Legal Requirement (CFPB Final Judgment, Paragraph 32):
The December 21, 2021 CFPB Order against LendUp required notification of:
âany development that may affect compliance obligations arising under this Order, including but not limited to⌠the emergence of a successor company; the creation or dissolution of a subsidiary, parent, or affiliate that engages in any acts or practices subject to this Orderâ
Critical Timeline:
- 2014-2024: Sasha stockholder in Theorem Technology (ML underwriting tech that âpowered billions of dollars of creditâ)
- June 21, 2018: LendUp announces Nigel Morris (Capital One co-founder) as Board Chair and Frank Rotman (QED co-founder) as Board Member; press release states LendUp âoriginated nearly five million loansâ and âmore than quadrupled its credit cardholder growthâ; positions QED investors as strategic advisors 6 months before Mission Lane asset sale
- December 2018: Mission Lane acquisition of LendUp assets; Sasha steps down as LendUp CEO, hired as Mission Lane advisor (through September 2019); Nigel Morris and Frank Rotman positioned as board leadership immediately before sale to QED-backed entity
- January 10, 2019: LendUp announces creation of âstand-alone company to accelerate expansion of its growing credit card business fueled by new capital injectionâ
- Frank Rotmanâs false statements (board member with knowledge of CFPB violations): claimed âtwo companies up for long-term success,â âfull growth potential,â and âbetter positioned to serveâ â LendUp permanently shut down 2 years later, fire sale ($29M after $150M+ raised), $0 to shareholders
- Coordinated false narrative: Nigel Morris and Frank Rotman orchestrated board positioning (June 2018) â asset sale to QED vehicle (December 2018) â Frank publicly misrepresented distressed sale as âgrowth opportunityâ (January 2019)
- January 2019: Sasha announces public âsabbaticalâ from startup life (100 days, extended to 203+ days)
- September 2019: Sasha incorporates Puzzle Financial (9 months after stepping down from LendUp, during LendUp ongoing violations); Mission Lane advisor role ends same month; âsabbaticalâ narrative obscured company formation
- October 2020: I was hired (Puzzle already operating 1+ year)
- December 21, 2021: CFPB permanent ban against LendUp - Order requires notification of affiliates/successors
- PUZZLE WAS ALREADY OPERATING 2+ YEARS BEFORE THE BAN - incorporated Sept 2019, ban effective Dec 2021
- Notification failure: Puzzle should have been disclosed to CFPB immediately upon Effective Date per Paragraph 32 (required notification of âthe creation or dissolution of a subsidiary, parent, or affiliate that engages in any acts or practices subject to this Orderâ)
- 2014-2024: Sasha continues as Theorem stockholder THROUGHOUT ban period (consumer credit data processing at scale)
- 2022: LendUp dissolved
- 2019-present: Puzzle continues operations with same CEO, never disclosed to CFPB, zero public disclosure of CFPB ban to stakeholders
- October 2024: Sasha receives Pagaya shares from Theorem acquisition (Israeli AI lending platform)
Entities Potentially Subject to Notification Requirement:
Mission Lane (December 2018-September 2019, advisor role):
- Acquisition of LendUp assets: Mission Lane LLC incorporated December 14, 2018, acquired LendUp Card assets
- Advisor compensation: Sasha hired as advisor (December 2018 - September 2019), received equity/shares as standard advisor compensation
- Advisor role ended when Puzzle incorporated: September 2019, same month Puzzle Financial was incorporated (immediate transition from Mission Lane advisor to Puzzle founder, âsabbaticalâ narrative obscured company formation)
- Same business: Consumer credit card targeting same subprime demographic as LendUp
- Continued operations: Mission Lane continued targeting credit-challenged consumers after LendUp violations
- Should have been disclosed: Paragraph 32 requires notification of âthe creation or dissolution of a subsidiary, parent, or affiliate that engages in any acts or practices subject to this OrderââMission Lane acquired LendUpâs assets and continued consumer credit operations with Sasha as paid advisor
Puzzle Financial (2019-present):
- ALREADY OPERATING BEFORE CFPB BAN: Incorporated September 2019, ban effective December 21, 2021 - Puzzle was running for 2+ years when permanent ban hit
- Notification failure: Should have been disclosed to CFPB immediately upon Effective Date (December 21, 2021) per Paragraph 32 requirement to notify of âthe creation or dissolution of a subsidiary, parent, or affiliate that engages in any acts or practices subject to this Orderâ
- Pattern pre-established: Started next financial data operation WHILE LendUp violations were ongoing (2016, 2020 violations before Puzzle incorporated)
- False representations: Documented false credentials (âMission Lane founder/CEOâ), photoshopped social media metrics
- Deceptive business practices: Securities fraud (photoshopped investor materials), misrepresented customer metrics
- Financial data access: Accounting software providing access to startup financial data
- Timeline concealment: Incorporated during public âsabbaticalâ narrative, 9 months after leaving LendUp
- Zero disclosure: Never disclosed CFPB ban to Puzzle investors, partners, customers, or employees
Theorem Technology (2014-2024, stockholder throughout CFPB ban):
- Consumer credit involvement: Machine-learning underwriting technology that âpowered billions of dollars of creditâ processing consumer data at scale
- Notification requirement: Order (Paragraph 32) required notification of âthe creation or dissolution of a subsidiary, parent, or affiliate that engages in any acts or practices subject to this OrderââTheorem engaged in consumer credit data processing throughout CFPB ban period
- Affiliate relationship: Sashaâs ownership stake = affiliate engaging in consumer credit operations while subject to permanent lending ban
- Continued throughout ban: 2014-2024 stockholder, including entire CFPB ban period (Dec 2021-Oct 2024)
- ML underwriting scrutiny concerns:
- Algorithmic discrimination at scale: ML models trained on historical lending data encode and perpetuate racial bias (zip codes as proxies for race, âBlack-sounding namesâ triggering worse rates)
- Opacity by design: âThe algorithm decidedâ shields discriminatory outcomes from fair lending scrutiny
- Regulatory arbitrage: Claims to be âjust technologyâ to evade consumer protection oversight
- Scale without accountability: Automates biased lending decisions across âbillions of dollars of creditâ while maintaining distance from individual loan outcomes
- CFPB-banned CEO co-invested with YC + Altman Family LLC: All three parties benefited from ML underwriting system that depends on lack of scrutinyâsame pattern as suppressing fraud documentation
Pagaya Technologies (October 2024-present):
- Israeli AI lending platform: Acquired Theorem, Sasha received Pagaya Class A shares
- Continued consumer credit ecosystem: AI-powered lending and asset management
- Post-ban acquisition: Received shares 3 years after CFPB permanent ban prohibiting consumer lending involvement
- Pattern continuation: NASDAQ-listed entity (PGY) now under securities fraud investigation (Feb 2025)
The Critical Questions:
- Did Sasha Orloff or LendUp notify the CFPB about Mission Lane before LendUpâs dissolution, given that:
- Mission Lane acquired LendUpâs assets (December 2018)
- Sasha was hired as Mission Lane advisor (likely equity compensation)
- Mission Lane continued targeting same subprime demographic with consumer credit products
- This is a textbook âsuccessor companyâ or âaffiliateâ under Paragraph 32
- Did Sasha notify the CFPB about Puzzle Financial as a potential âsuccessor companyâ before LendUpâs dissolution (incorporated September 2019, 2+ years before CFPB ban)?
- Did Sasha notify the CFPB about his Theorem Technology stockholder position as an âaffiliate that engages in any acts or practices subject to this Orderâ (i.e., processing consumer credit data at scale)?
- Did Sasha notify the CFPB about receiving Pagaya shares (October 2024) as continued consumer credit ecosystem involvement?
If not, this could constitute:
- Violation of reporting requirements (Paragraph 32)
- Improper dissolution (Paragraph 31 requires proper notification before obligations extinguished)
- Evasion of compliance obligations through:
- Asset sale entity (Mission Lane) acquiring LendUpâs business with Sasha as paid advisor
- New operating entity (Puzzle) with same CEO, incorporated during public âsabbaticalâ narrative
- Investment vehicle (Theorem) processing consumer credit data while banned from operations
- Post-ban acquisition shares (Pagaya) continuing consumer credit involvement
The Pattern: Not just one successor company, but a network of entities (Mission Lane asset sale + Puzzle operating company + Theorem investment + Pagaya acquisition) that allowed banned CEO to maintain consumer credit ecosystem involvement through multiple channels. The CFPB Order prohibits âbenefiting from customer informationââall four entities involve financial benefit from consumer data processing. This appears designed to evade compliance obligations through layered corporate structures and public narrative control (âsabbaticalâ) rather than behavioral change.
Order Language: Paragraph 32 requires notification of âthe creation or dissolution of a subsidiary, parent, or affiliate that engages in any acts or practices subject to this Order.â Mission Lane (asset acquirer, paid advisor role), Theorem (stockholder relationship), and Pagaya (acquired shares) are affiliates. Puzzle (CEO/founder) is a successor entity. None appear to have been disclosed.
Public Narrative vs. Reality - Timeline of Concealment:
December 2018: Mission Lane asset sale, Sasha steps down as LendUp CEO
January 15, 2021: LinkedIn âMy Next Stepsâ - announces stepping down, plans for âsabbaticalâ and career transition
February 2021: First Round Review publishes career transition article - framed as âcareer transitionâ reflection, 100 coffee chats with founders about stepping away from startup life, â203 days after the start of Orloffâs sabbatical.â No mention of CFPB violations, consumer fraud, or regulatory issues. Sasha also featured by name in First Roundâs Product-Market Fit article and 25 Hard Questions article. Pattern: Tech media providing reputation laundering for founder with documented fraud history.
July 26, 2019: LinkedIn post âWith a Little Help From My Friendsâ - acknowledges leaving LendUp and Mission Lane, states: âAs I left LendUp and Mission Lane I was told to give the new leadership a clean break, but be as available as needed for the board and leadership to help out behind the scenesâ
August 20, 2019: First Puzzle domain registered (valenciadata.com) - ONE MONTH after public reflection on leaving, SEVEN MONTHS into âsabbaticalâ
September 2019: Puzzle Financial incorporated - Same month Mission Lane advisor role ended; immediate transition from one company to next; âsabbaticalâ narrative maintained publicly while actively serving as paid advisor and forming new company; 2+ years before CFPB ban would require disclosure
October 15, 2019: Public launch announcement âAmbitious People - Please Meet Ambitious Ideaâ - introduces âValenciaâ with explicit data collection intent: âOur goal is to help ambitious startups make smarter decisions, scale responsibly, and create lasting value for customers, investors, and employees. And the hypothesis is: it all comes down to data and knowing how to use that data to improve business outcomes.â Also claims: âAn experienced founder from YC who built a $100MM ARR startup from the ground upâ (likely false/inflated based on LendUpâs actual financials)
Timeline Discrepancy: The LinkedIn/First Round narrative dates (January-February 2021) conflict with documented entity creation timeline showing Puzzle domain registered (August 2019), incorporated (September 2019), and publicly launched (October 2019) â 14-16 months BEFORE the public âsabbaticalâ announcement. This suggests either:
- The sabbatical narrative was published long after actual events to provide cover story
- Puzzle was created and launched while publicly maintaining LendUp/Mission Lane CEO narrative
- The âcareer transitionâ story was retrospective reputation management
The Pattern: Public narrative of âtaking time offâ and âcareer transitionâ obscured active entity creation with explicit data collection focus. Puzzle was fully operational before CFPB ban (December 2021) would trigger reporting obligationsâbut those obligations existed from the moment of incorporation if Puzzle was a successor entity engaging in âpractices subject to this Orderâ (false representations, deceptive marketing).
Whistleblower Retaliation (15 U.S.C. § 78u-6)
Evidence:
- SEC complaint filed November 11, 2025, 3:33 AM ET (Submission #17628-500-136-464)
- C&D letter received November 11, 2025, 6:02 PM ET (same day, threatening criminal prosecution)
- Retaliation complaint filed November 11, 2025, 6:32 PM ET (Submission #17629-039-523-592)
- Pattern of legal threats following disclosure (August 2023 dual C&D letters after first SEC complaint)
- Systematic suppression of public documentation (comment deletions, platform blocking)
Relevance: Retaliation against protected whistleblower activity prohibited under federal securities law.
Note: This section identifies potential legal violations based on documented evidence. Determinations of criminal or civil liability are reserved for appropriate law enforcement and judicial authorities.
The Fraud Pattern
This documentation concerns a pattern of deceptive practices spanning 13 years (2012-2025) across multiple companies, with evidence from public records, corporate filings, and federal regulatory enforcement.
The pattern starts with LendUpâs consumer lending fraud (2012-2022), continues through shell company operations and asset transfers (2018-2023), and runs through today with the same leadership and investors.
The Companies:
Federal Enforcement Actions & Court Judgments (Total: $51.375M+)
LendUp (2012-2022) - CFPB Enforcement:
- September 2016: $6.3M settlement (first violation - deceptive credit-building claims)
- May 2018: Consent order (second violation - additional penalties)
- February 2020: $500K penalty (third violation)
- December 2021: $40M restitution ordered (permanent shutdown, 140,000+ consumers defrauded)
- LendUp subtotal: $46.8M+
Credit Karma (2007-present; acquired by Intuit 2020) - FTC Enforcement:
- September 2022: $3M settlement (deceptive âpre-approvedâ credit offers, 497,425 consumers affected)
Ahead Financial (2020-2022) - Court Judgment:
- February 2022: $1.575M judgment (Rolling Loud v. Ahead Financial, Case 2022-003284-CA-01 - unpaid sponsorship fees; Anuâs sworn testimony admits $800K wire to shell company network)
- May 23, 2022: Default judgment entered against Fairfax Studios ($800K, part of total judgment $1.575M); Fairfax defaulted rather than defend
TOTAL: $51.375M+ in federal enforcement actions and court judgments
Additional Context:
- LendUp: CFPB permanent shutdown for defrauding 140,000+ consumers; permanent ban from consumer lending
- Credit Karma: FTC complaint documents A/B testing to deliberately optimize false âcertaintyâ claims, knowing they misled consumers
- Measurable harm: Almost 1/3 of âpre-approvedâ applicants were denied; hard credit inquiries damaged credit scores of denied applicants
- âDark patternsâ designation: Settlement explicitly requires preservation of âmarket, behavioral, or psychological research, or user, customer, or usability testing, including any A/B testingâ - official FTC recognition of weaponized UX design
- Scale vs penalty: 2,500+ data points per member, 497K+ victims, systemic A/B testing for deception â only $3M settlement demonstrates regulatory inadequacy
- Currently promotes Mission Lane credit cards post-settlement (4.7/5 rating, 33.99% APR)
- Functions as customer acquisition funnel for LendUp successor entity
Mission Lane (2018-present)
- Created as acquisition vehicle for LendUpâs credit card business
- CEOâs false founder claims contradicted by corporate records
Puzzle Financial (2019-present)
- Same CEO as LendUp
- Pattern continues: photoshopped social media metrics (October 2025)
Ahead Financial (2020-2022) / DashAi - DashFi Inc. (2022-present, active Beta)
- CEO: Anuradha Shultes (LendUp President/CEO 2015-2021)
- Operating from LendUp address (1750 Broadway, Oakland, CA)
- Rolling Loud $1.575M fraud judgment (February 2022) for unpaid referral program
- Customers locked out of accounts (August 2021)
- Same âfinancial inclusionâ fraud playbook as LendUp
- Forbes continued platforming CEO 16 months after CFPB ban (March 2023)
The Pattern:
The evidence documents systematic deception across multiple entities: false credentials across companies, regulatory violations, asset fire sale returning $0 to shareholders after raising $150M+, new entities launched with same leadership, ongoing violations despite federal enforcement.
Key Connections:
- LendUp raised $150M+ before $29M fire sale (December 2018)
- Mission Lane incorporated November 2018 as acquisition vehicle
- CEO hired as advisor at Mission Lane, not founder (per shareholder documents)
- Puzzle Financial incorporated September 2019 by same CEO
- Multiple investors and board members across entities created overlapping interests in asset sale structure
Network Structure
NETWORK STRUCTURE - 13 YEAR PATTERN
========================================================================
INVESTMENT LAYER + CUSTOMER FUNNEL
========================================================================
QED INVESTORS
|
+----------------+----------------+
| | |
Credit Karma LendUp Mission Lane
(FTC Settlement (CFPB Shutdown) (Incorporated 2018
Illegal Ads) 140,000+ victims Asset Acquisition)
| | |
| +--------+--------+
| |
+===========================+
||
ACTIVE CUSTOMER FUNNEL (2025)
||
Credit Karma promotes Mission Lane
(4.7/5 rating, 33.99% APR)
Avg credit score: 604 ("Poor" to "Fair")
Credit Karma: FTC settlement (497k victims)
Mission Lane: consumer lawsuits, QED-backed acquisition
Both target credit-challenged consumers
||
Pattern demonstrates:
Credit Karma FTC settlement (Sept 2022)
â continues promoting Mission Lane
Same investor portfolio across entities
Coordinated C&D defending connection (Aug 2023)
========================================================================
CORPORATE ENFORCEMENT LAYER
========================================================================
LendUp (2012-2022)
|
+---> QED INVESTORS (Co-founders: Nigel Morris, Frank Rotman)
| |
| +---> Morris served on LendUp board of directors
| +---> Also invested: Credit Karma, Mission Lane
| +---> DOUBLE-DIPPED: LendUp investment (pre-shutdown)
| +---> THEN Mission Lane investment (acquired assets $29M)
| +---> Profited from both fraud entity and acquisition vehicle
| +---> Portfolio pattern across financial services
|
+---> CFPB Violation 1 (2016): $6.3M settlement
+---> CFPB Violation 2 (2018): Consent order
+---> CFPB Violation 3 (2021): Permanent shutdown
| "Repeatedly lied to consumers" (CFPB)
| 140,000+ victims, $40M restitution (2024)
|
+---> Asset Sale (December 2018)
| |
| +---> Mission Lane (###-backed) acquires for $29M
| +---> Golden parachutes (4 executives)
| +---> $0 to shareholders (after $150M+ raised)
| +---> Conflicts of interest documented
| +---> ###-affiliated directors involved
|
+---> Insights Servicing Inc. (2015-2023)
| |
| +---> Incorporated: DE November 6, 2015
| +---> NOT disclosed to LendUp shareholders
| +---> Blake Byers (Google Ventures) as Director
| +---> Shared LendUp headquarters address
| +---> Tax delinquent March 2023
| +---> Domain registered: [email protected]
|
+---> Ahead Financials (2020-2022)
| |
| +---> Incorporated: DE April 2020
| +---> "Coming soon" page Aug 2019 (16 months before launch)
| +---> Announced as LendUp "subsidiary" Dec 2020
| +---> Targeted Black/Latino demographics
| +---> $2.5M Rolling Loud sponsorship budget
| |
| +---> Shell Company Network (2020-2022): Marvin Bing
| | |
| | +---> Thirty Two West LLC (NY #5737099)
| | | |
| | | +---> Incorporated April 10, 2020 (14 months before Fairfax)
| | | +---> Marvin Bing, agent
| | |
| | +---> Fairfax Studios Inc. (DE #5976860)
| | | |
| | | +---> Incorporated June 7, 2021 (7 days before contract)
| | | +---> Rolling Loud contract signed June 14, 2021
| | |
| | +---> Payment Intermediary Scheme
| | | |
| | | +---> Anu's sworn testimony: $800K wire to "Fairfax Studios, Inc. a/k/a Thirty Two West, LLC"
| | | +---> Two separate entities treated as interchangeable
| | | +---> Rolling Loud Lawsuit (Case 2022-003284-CA-01)
| | | +---> $1.575M unpaid sponsorship fees
| | | +---> Default Judgment: $800K (May 23, 2022)
| | | +---> Judgment remains uncollected
| | | +---> Fairfax defaulted rather than defend
| |
| +---> Closed operations June 2022 (4 months after lawsuit)
| +---> "Acquired" by Kinly June 17, 2022 (25 days after judgment)
| +---> Domain transferred to Kinly/FirstBoulevard
| +---> Customers reported locked out of funds
| +---> Kinly acquired by Greenwood (May 2, 2023)
| +---> Greenwood: CA C&D (Dec 2022), Gathering Spot lawsuit (Jul 2023)
| +---> Layoffs, exec departures, 150k/700k fail (WaPo Jan 2024)
========================================================================
PARALLEL OPERATIONS LAYER
========================================================================
Puzzle Financial (2019-present)
|
+---> CEO: Sasha Orloff (same individual as LendUp CEO)
+---> False credentials: Claims "founded" Mission Lane
| (Corporate records: hired as advisor Dec 2018, post-acquisition)
+---> False credentials: Claims "$1B+ raised"
| (Aggregates debt/equity, omits $0 to LendUp shareholders)
+---> Photoshopped social media metrics (October 2025)
| Evidence: 3 likes altered to 12,362 in screenshot
+---> ActualQuickBooks campaign (police intervention, Oct 27, 2025)
| Evidence deleted within 24 hours after posting
|
+---> SEC Whistleblower Complaints Filed (November 11-13, 2025)
| |
| +---> Submission #17628-500-136-464 (Securities fraud)
| +---> Submission #17629-039-523-592 (Retaliation)
| +---> Submission #17630-611-119-304 (Credit Karma funnel)
| +---> Supporting documents attached
| +---> Applied for whistleblower award eligibility
========================================================================
ISRAELI FINTECH & POLITICAL CONNECTIONS LAYER
========================================================================
Sasha Orloff â Decade-Long Israeli Fintech Ecosystem Integration
|
+---> March 2015: Identified as Netanyahu Financial Backer
| |
| +---> James Petras article "Netanyahu: He Came, He Saw, He Conquered"
| +---> Documented 1 YEAR BEFORE first CFPB violation (Sept 2016)
| +---> Context: Netanyahu March 2015 US Congress speech
| +---> Pattern: "extortionate rates" â political financial backing
|
+---> 2014-2024: Theorem Technology, Inc. Stockholder
| |
| +---> Machine-learning underwriting technology company
| +---> "Powered billions of dollars of credit" since 2014
| +---> Algorithmic lending processing consumer credit data at scale
| +---> Y Combinator Winter 2014 batch
| +---> Co-investors: YC W2014 LLC, Altman Family LLC, Two Sigma Ventures
| +---> Continued throughout CFPB permanent ban (Dec 2021)
| +---> Regulatory gap exploitation: Operations banned, NOT investment
|
+---> October 2024: Pagaya Technologies Stockholder
| |
| +---> Israeli AI-powered lending platform (Tel Aviv + NYC)
| +---> NASDAQ: PGY
| +---> Acquired Theorem Technology (Oct 28, 2024)
| +---> Hugh Edmundson: Theorem Founder & Chief Investment Officer
| +---> Sasha received Pagaya Class A shares (Oct 15, 2024 signature)
| +---> $10+ billion consumer loans acquired by Theorem since 2014
| +---> $1.7 billion currently managed (pre-acquisition)
| +---> $3+ billion combined AUM post-acquisition
| +---> Continued Israeli lending tech involvement post-CFPB ban
| +---> SEC Form F-3 Registration Statement (Nov 21, 2024)
| +---> SAME DAY COORDINATION: Oct 28, 2024
| +---> Pagaya completes Theorem acquisition (Sasha's exit)
| +---> TechCrunch Disrupt official side event (Puzzle platforming)
| +---> Co-sponsored by Puzzle + Brex (Israeli connections via Shai Goldman)
| +---> Organized by Dasha Shunina (Skolkovo Foundation)
|
+---> Pattern Demonstrates:
|
+---> Netanyahu backing (2015) while running LendUp
+---> Consumer credit investment (2014-2024) during + after CFPB ban
+---> MASSIVE SCALE: $10B+ loans acquired, $1.7B managed at exit
+---> Israeli AI lending platform stockholder (2024)
+---> Decade-long integration: Political â Investment â Technology
+---> Same-day coordination: Theorem exit + Puzzle TechCrunch event (Oct 28)
Y Combinator + Sam Altman Financial Conflict
|
+---> Co-investment in Theorem Technology (2014-2024)
| |
| +---> YC W2014, LLC (Kirsty Nathoo signature, YC CFO/Partner)
| +---> Altman Family LLC (Carmen Beckwith signature)
| +---> Confirmed: Sam Altman's personal family investment vehicle
| +---> Jennifer Serralta manages Altman family office (NY Post 2023)
| +---> Sasha Orloff (CFPB-banned CEO, co-investor)
| +---> Two Sigma Ventures I, LLC (institutional co-investor)
|
+---> Financial Alignment Explains YC Platforming
|
+---> puzzle.io/yc funnel (removed after documentation, Nov 2025)
+---> YC company pages promoted Puzzle despite fraud documentation
+---> Not "founder community loyalty" - ACTUAL co-investment relationship
+---> Structural incentive to suppress fraud documentation
+---> Sam Altman's family invested with CFPB-banned CEO in consumer credit
OpenAI Integration & Sam Altman Multi-Layered Conflict
|
+---> Business Integration: Puzzle â OpenAI API
| |
| +---> Puzzle "syncing with OpenAI" for customer financial data processing
| +---> I raised internal concerns about OpenAI API data submission (May 2023)
| | |
| | +---> Technical objection: why use expensive, slow OpenAI API for simple categorization?
| | +---> Appropriate solution: basic ML categorizer model (faster, cheaper)
| | +---> Data privacy concern: customer financial data to third-party API
| |
| +---> Terminated 28 days later (May 31, 2023)
| +---> Professional marketing materials: "USING AI TO LEVEL UP ACCOUNTING"
|
+---> Network Access: Sasha Orloff â OpenAI Employees
| |
| +---> May 3-4, 2023: Defended OpenAI data privacy (at Sam Altman event)
| +---> June 6, 2024: Interviewed Sowmya (OpenAI controller, formerly Square/Rippling)
| +---> Dec 18, 2024: Private dinner "hosted by famous OpenAI employee"
| +---> Sustained relationship: 19 months post-termination
|
+---> Financial Conflict: Altman Family LLC Co-Investment
| |
| +---> Sam Altman's family investment vehicle co-invested with Sasha
| +---> Theorem Technology (consumer credit, 2014-2024)
| +---> Acquired by Pagaya (Israeli AI lending, Oct 2024)
| +---> Sasha received Pagaya shares from Theorem acquisition
|
+---> Multi-Layered Conflict Structure:
|
+---> Financial: Altman Family LLC â Theorem â Sasha (co-investors 2014-2024)
+---> Business: Puzzle â OpenAI API (customer financial data processing)
+---> Network: OpenAI employee access (controller interviews, private dinners)
+---> Leadership: Sam Altman CEO of OpenAI (2015-present)
+---> Explains why BOTH YC and Sam Altman networks suppress documentation
General Catalyst â Israeli Tech Ecosystem + Consciousness of Scrutiny
|
+---> Cambridge, MA Headquarters (Boston Connection)
| |
| +---> Same geographic area as FBI Boston Division
| +---> FBI warned about tech access risks (Skolkovo, April 2014)
| +---> Pattern: Boston investor enables what FBI warned about
|
+---> Deep Israeli Portfolio Integration (11 companies/partnerships)
| |
| +---> Fintech: Rapyd, Melio, Lemonade
| +---> Healthcare/AI: Aidoc, Pulsenmore, Sheba Medical Center
| +---> Cybersecurity: Apiiro, Armis ($300M co-led April 2024)
| +---> Technology: Arbe Robotics, Nexar, Superplay
| +---> Sustained institutional commitment to Israeli tech ecosystem
|
+---> October 8, 2023: $250K Israeli Humanitarian Pledge
| |
| +---> Public statement following October 7 Hamas attack
| +---> "Stand with the State of Israel, its people, and the Jewish community"
| +---> "Encourage others in international venture community to stand with us"
| +---> Tweet PINNED to General Catalyst profile (high visibility)
| +---> Evidence-66: Full statement preserved as federal record
|
+---> December 2023: Consciousness of Scrutiny Response
| |
| +---> December 9, 2023: Called out on LinkedIn/Twitter re: Puzzle fraud + GC's Israel pledge
| +---> At time: Only knew Puzzle fraud + CFPB history, NOT Netanyahu backing
| +---> December 2023: General Catalyst UNPINNED the $250K pledge tweet;
| later DELETED Twitter replies calling them out
| +---> Action demonstrates: Active monitoring + suppression + selective visibility management
| +---> Pattern: If Israeli connections were routine business, why unpin AND delete replies?
| +---> Full scope (Netanyahu backing 2015, Pagaya stockholding, 11 Israeli portfolio companies)
| | discovered later (2024-2025 investigation)
| +---> Consciousness that Israel connections become problematic when linked to fraud
| +---> NOTE: LinkedIn evidence lost when account deleted; Twitter reply deletions by GC prove
| | they received notification and actively suppressed documentation
|
+---> Lead Investor in Puzzle (2024)
|
+---> CEO: Sasha Orloff (Netanyahu backer 2015, CFPB-banned 2021)
+---> GTM: Dasha Shunina (Skolkovo Foundation 2016-2023, FBI-warned entity)
+---> Pattern: Israeli investor + Israeli fintech CEO + Russian tech recruiter
+---> Unpinned tweet = consciousness these connections create exposure
========================================================================
INTELLIGENCE INFRASTRUCTURE LAYER
========================================================================
Dasha Shunina (formerly "Daria Shunina")
|
+---> Puzzle GTM Strategist (Aug 2024-present)
|
+---> Sequential U.S. Tech Access Infrastructure:
| |
| +---> Dec 2022: Women Tech Meetup (WHILE at Skolkovo - 6 months before leaving)
| +---> June 2023: Left Skolkovo Foundation
| +---> Aug 2023: "Talks with Dasha" YouTube (2 months after leaving)
| +---> Nov 2023: Forbes contributor (5 months after leaving, no Skolkovo disclosure)
| +---> Aug 2024: Puzzle GTM (14 months after leaving, financial data access)
|
+---> Skolkovo Foundation (2016-2023)
| |
| +---> Head of International Startups Relations
| +---> FBI Warning (2014): "Overt and Nontraditional" collectors
| +---> "Accessing our nation's sensitive or classified technology"
| +---> Russian government-backed innovation center
|
+---> Name Change: "Daria" â "Dasha"
| |
| +---> LinkedIn: "Daria Shunina" (2016-2022)
| +---> Podcast: "Daria Shunina" (2021 Reinventing Professionals)
| +---> Payment: "Daria Shunina" (2024 hoodie sales)
| +---> Forbes bio: Skolkovo scrubbed (Dec 2023 vs current)
| +---> Resume restructuring obscures Skolkovo connection
|
+---> Forbes Conflicts (Nov 2023-present)
| |
| +---> 48 articles published without Puzzle disclosure
| +---> Nov 13, 2025: YC F25 article (same day SEC complaint)
| +---> Interviews CEO (employer) without full disclosure
| +---> "Talks with Dasha" interview: validates false credentials
|
+---> Women Tech Meetup Monetization
|
+---> $15 "Support" tickets (unincorporated marketing op)
+---> $100 feminist hoodies â payments to "Daria Shunina"
+---> 10K+ founders database (customer acquisition)
+---> Puzzle sponsorship and cross-promotion
+---> TechCrunch Disrupt Official Side Event (Oct 28, 2024)
|
+---> "Women Tech Meetup w/Brex & Puzzle" - Official TechCrunch side event
+---> Co-sponsors: Puzzle (CFPB-banned CEO) + Brex (YC W17, Israeli connections via Shai Goldman)
+---> Organized by Dasha Shunina (FBI-warned Skolkovo Foundation alumna)
+---> Timeline: 17 months after my termination (May 31, 2023)
+---> TechCrunch gave "official" legitimacy after abandoning investigation (Aug 2023)
+---> Panel: "Growing from Seed to Success" (fundraising, venture capital)
+---> Featured: Pear VC, Day One Ventures, Park Rangers Capital, defy.vc
+---> Venue: Persona (identity verification platform)
+---> Pattern: Using female founder community as customer acquisition and
reputation laundering infrastructure while obscuring:
- 13-year fraud pattern (640K+ victims, $51M+ settlements/judgments)
- Israeli fintech ecosystem integration (Netanyahu, Pagaya, Brex via Shai Goldman)
- FBI-warned Skolkovo Foundation alumni (Russian government tech recruitment, 2016-2023)
+---> Network coordination: YC fintech (Brex) + CFPB-banned CEO (Puzzle)
+ Skolkovo alumni (Dasha) + TechCrunch legitimacy = weaponized empowerment
========================================================================
LEGAL RESPONSE PATTERN
========================================================================
Cease-and-Desist Letters (Coordination Demonstrates Network)
|
+---> August 11, 2023 (Dual letters, same day)
| |
| +---> Puzzle Financial C&D (former employer)
| +---> Mission Lane C&D (NEVER EMPLOYED, same day)
| | |
| | +---> Objected to "Credit Karma/FTC connection"
| | +---> Defended Credit Karma/Mission Lane relationship
| | +---> Threatened legal action from non-employer
| | +---> Proves network coordination and consciousness
| | +---> Present-day: Credit Karma ACTIVELY PROMOTES
| | Mission Lane (4.7/5, 33.99% APR)
| | â Connection they tried to suppress IS REAL
| |
| +---> Coordination proves conscious network awareness
| +---> Both companies defending same fraud pattern
| +---> Validates documentation was accurate and damaging
|
+---> November 11, 2025 (Hours after SEC filing)
| |
| +---> 3:33 AM: SEC complaint filed
| +---> 6:02 PM: Orrick C&D received (14.5 hours later)
| +---> 6:05 PM: Response citing 15 U.S.C. § 78u-6 (3 min)
| +---> 6:32 PM: Supplemental SEC complaint filed (30 min)
| +---> C&D attached as evidence of federal retaliation
========================================================================
ONGOING OPERATIONS POST-SHUTDOWN
========================================================================
LendUp.com (Active as of November 2025)
|
+---> CFPB permanent ban: December 21, 2021
+---> Domain still operational: 35+ months post-ban
+---> Operated by INFiN (payday lending industry lobby)
| |
| +---> INFiN = rebranded FiSCA + CFSA merger
| +---> 350+ payday lending companies, 8,000 locations
| +---> "Small-dollar loans" = payday loan euphemism
| +---> Domain control transferred post-shutdown to industry trade association
|
+---> Directs consumers to tribal lenders
+---> Claims "solid reputation for responsible lending"
+---> Domain renewed through 2028 during liquidation (July 2022)
+---> Nameservers migrated to Cloudflare July 2022
+---> Infrastructure investment during liquidation period
+---> Pattern: Post-failure asset transfer for narrative control (parallel to Kapor scrubbing)
========================================================================
KEY DOCUMENTED CONNECTIONS
========================================================================
QED Investors â Credit Karma (FTC) + LendUp (CFPB) + Mission Lane
Credit Karma â ACTIVE Customer Funnel â Mission Lane (4.7/5, 33.99% APR)
â Both: Regulatory violations targeting subprime consumers
â Mission Lane C&D defended this connection (Aug 2023)
â Present-day verification: Connection IS REAL and ongoing
Sasha Orloff â LendUp CEO + Mission Lane Advisor + Puzzle CEO
â Netanyahu Financial Backer (March 2015, documented pre-CFPB violations)
â Theorem Technology Stockholder (2014-2024, ML underwriting tech, "billions in credit")
â Pagaya Technologies Stockholder (Oct 2024, Israeli AI lending platform)
â Continued consumer credit involvement THROUGHOUT CFPB permanent ban
Y Combinator W2014 + Altman Family LLC + Sasha Orloff â Theorem Technology
â Co-investment in ML underwriting technology (2014-2024)
â "Powered billions of dollars of credit" processing consumer data at scale
â Financial alignment explains YC continued Puzzle platforming
â Sam Altman's personal family investment vehicle co-invested with CFPB-banned CEO
â YC platforming = financial conflict, not "founder community loyalty"
OpenAI Integration & Sam Altman Multi-Layered Conflict
â Business: Puzzle "syncing with OpenAI" for customer financial data processing
â I was terminated 28 days after raising OpenAI API data concerns (May 2023)
â Technical objection: why use expensive, slow OpenAI API for simple categorization?
â Appropriate solution: basic ML categorizer model (faster, cheaper)
â Network: Sasha interviews OpenAI controller (June 2024), attends OpenAI dinners (Dec 2024)
â Financial: Altman Family LLC co-invested with Sasha in Theorem (2014-2024)
â Acquired by Pagaya (Israeli AI lending, Oct 2024), Sasha received shares
â Leadership: Sam Altman CEO of OpenAI (2015-present)
â Multi-layered conflict: Financial + Business + Network + Leadership
â Explains why BOTH YC and Sam Altman networks suppress fraud documentation
General Catalyst â Israeli Tech Ecosystem Integration
â Cambridge, MA headquarters (FBI Boston warned tech access risks 2014)
â 11 Israeli portfolio companies (Rapyd, Melio, Lemonade, Aidoc, Apiiro,
Armis, Arbe Robotics, Nexar, Superplay, Pulsenmore, Sheba Medical Center)
â October 8, 2023: Pledged $250K to Israeli humanitarian efforts (pinned tweet)
â December 2023: Unpinned tweet after LinkedIn callout re: Puzzle connections
â Lead investor in Puzzle (CEO with documented Netanyahu ties + CFPB fraud)
â Consciousness of scrutiny: Reduced visibility when Israeli connections
linked to documented fraud networks
Kapor Capital â Gusto (Israeli Founder) + Puzzle (CFPB-banned CEO)
â Tomer London (Gusto co-founder): Born/raised Haifa, Israel
â $700M raised via YC ecosystem, Israeli military service
â Gusto partners with Puzzle (Kapor portfolio cross-promotion)
â Alejandro Cremades: Promotional profile (Sept 2024), zero fraud disclosure
â Using successful portfolio company to legitimize fraudulent one
â LendUp scrubbed from portfolio post-CFPB (2016 investment, now absent)
Y Combinator â Israeli Ecosystem Integration Pattern
â Brex (YC W17): Acquired Israeli company Weav ($50M, Aug 2021)
â Shai Goldman (Brex Director): Israel fundraising ($100K, Oct 2025)
â Israeli innovation hub established in Tel Aviv (Brex)
â Gusto (YC alum): Tomer London (Haifa-born founder)
â LendUp (YC W12): Sasha Orloff (Netanyahu backer)
â Puzzle (YC-affiliated): Same CEO, partnered with Gusto
â Pattern: YC â Israeli founders/acquisitions â cross-promotion
Dasha (Daria) Shunina â Skolkovo Foundation (2016-2023) â Sequential U.S.
Tech Infrastructure (Women Tech Meetup, YouTube, Forbes) â Puzzle GTM
â Name change + bio sanitization obscures intelligence connection
â Financial data access + 10K+ founder database
â TechCrunch Disrupt Official Side Event (Oct 28, 2024): Co-sponsored by
Puzzle + Brex (YC W17, Israeli connections via Shai Goldman), organized by Skolkovo alumna,
TechCrunch legitimacy 17 months post-termination, weaponized empowerment
infrastructure for customer acquisition while obscuring fraud/Israeli/Russian connections
LendUp â Ahead â Fairfax Studios â Rolling Loud (Court Judgment)
Asset Sale â Mission Lane Acquisition â False Founder Claims
Coordinated C&D Letters (Aug 2023) â Network Proves Consciousness
â Mission Lane threatened whistleblower (NEVER EMPLOYED)
â Defended Credit Karma/Mission Lane connection
â Consciousness connection was damaging to document
Patrick Stoica â Pattern of Equity Loss Across Network
â Ando Food, Inc. (2016-2017): Hooman Radfar CEO, Expa-incubated
âł $150 equity repurchase (60,000 shares â $150), acquired by Uber Eats (Jan 2018), dissolved (Dec 2019)
âł Hooman scrubbed Ando from LinkedIn (same pattern as Kapor/LendUp)
âł Expa scrubbed Ando from portfolio (https://www.expa.com/companies/ando â 404)
âł Systematic scrubbing: CEO + incubator + investor all removed same failed company
â NS8 (2019-2020): Hired as fraud victim, CEO arrested for $123M fraud
âł Lightspeed Ventures invested in NS8 ($123M fraud, Sept 2020)
âł Lightspeed platformed Sasha at "Fintech in AI" event (Aug 17, 2023)
âł Timeline: NS8 CEO arrested (Sept 2020) â I was hired at Puzzle (Oct 2020)
â I was terminated (May 31, 2023) â Lightspeed platforms Sasha (Aug 17, 2023)
âł Pattern: Same VC invested in fraud that victimized employees, then platformed
CEO who hired those victims into next fraud (2.5 months after termination)
â Puzzle Financial (2020-2023): Hired by CTO acknowledging NS8 fraud irony
âł Terminated May 31, 2023, vested equity deleted from Pulley
âł Gaslighted as "resignation," offered severance to waive fraud claims
â Timeline Overlap: Working at Ando (2016-2017) WHILE LendUp raising
Series B from Kapor (Jan 2016) and committing CFPB violations (2016-2019)
â Same ecosystem: Expa (Garrett Camp â Uber â Ando acquisition)
+ Kapor (LendUp â Puzzle) + Lightspeed (NS8 â Puzzle platforming)
= Three simultaneous exposures to interconnected fraud networks
â Investor enablement pattern: QED (LendUp â Mission Lane profit),
Kapor (LendUp â Puzzle cross-promotion), Lightspeed (NS8 â Puzzle platforming)
â Scrubbing pattern: Kapor (LendUp), Hooman (Ando), Expa (Ando) = 3 entities, 2 failures
========================================================================
TIMELINE: 2012-2025 (13 YEARS)
JURISDICTIONS: CA, VA, DE, FL, DC (Interstate Commerce)
DOCUMENTED VICTIMS: 640,000+ (CFPB/FTC enforcement orders)
- LendUp: 140,000+ (CFPB 2021)
- Credit Karma: 497,425 (FTC 2022)
- Ongoing: Mission Lane active funnel (33.99% APR)
FEDERAL RECORD: SEC Whistleblower Submissions #17628-500-136-464,
#17629-039-523-592, #17630-611-119-304
(November 11-13, 2025)
========================================================================
Note: All connections verified through corporate filings, regulatory
enforcement orders, court judgments, and public records. Complete
documentation provided to Delaware DOJ (August 2023), FBI (NY 2023, SF 2025),
SEC (2023, 2025), California AG (November 2025), Virginia AG
(November 2025).
Network Chart: Key Players and Entities
LendUp (2012-2022)
Executives:
- Sasha Orloff - CEO, Co-founder (2012-2019)
- Jake Rosenberg - CTO, Co-founder, Director (step-brother)
- Anuradha Shultes - President, General Manager of LendUp Loans (pre-2019)
- Vijesh Iyer - COO (joined 2015)
- Kimberly Morgan - COO
- Kathleen Fitzpatrick - CTO
- Austen Allred - Senior Manager, Growth (February 2016 - May 2017)
LendUp Alumni: Pattern of Replicated Fraud
Austen Allred â Lambda School/BloomTech (CFPB Enforcement April 2024)
LendUp Employment: Senior Manager - Growth (February 2016 - May 2017)
- Joined one month before first CFPB violation period began (March 2016)
- Left one month before first CFPB enforcement action (September 2016)
- Worked during active period of deceptive lending practices
Lambda School / BloomTech Founded 2017:
- Income Share Agreements marketed as ânot loansâ (identical to LendUpâs deceptive loan marketing)
- CFPB Enforcement Action (April 17, 2024)
Identical Deceptive Practices:
- False metrics: Advertised 71-86% job placement rates, internal data showed ~50% (as low as 30%); tweeted 100% placement with sample size of one student
- Hidden loan costs: Claimed ISAs were ânot loans,â âdidnât create debt,â ârisk freeâ â actually loans with average $4,000 finance charge
- Deceptive marketing: âWe donât get paid until you doâ and âWe only make money when you doâ while secretly selling loans to investors (got paid immediately, not when students got jobs)
- Contract violations: Failed to include required Holder Rule provision protecting studentsâ legal rights when loans sold
CFPB Order:
- 10-year personal ban from student lending activities
- Permanent company ban from all consumer lending
- $100,000 personal fine + $64,000 company fine
- Must cease collecting on certain loans, eliminate finance charges for some graduates
Pattern: LendUp Senior Growth Manager learned deceptive lending playbook (hidden costs, inflated metrics, ârisk-freeâ marketing while selling debt to investors), then replicated identical fraud pattern at Lambda School resulting in second CFPB enforcement and personal 10-year ban. Demonstrates LendUpâs institutional culture of deception spread through alumni network.
Leadership Transfer (January 2019):
Following the December 2018 asset sale to Mission Lane:
- Sasha Orloff - Stepped down from CEO role and daily responsibilities; remained as board member and advisor to Mission Lane
- Anuradha Shultes - Appointed CEO of LendUp (January 2019); 25+ years experience in subprime credit and financial services
- Vijesh Iyer - Named interim CEO of Mission Lane (January 2019); previously LendUp COO since 2015; extensive credit card experience (Capital One, Cerberus Capital, PayPal)
Coordinated QED Board Positioning and False Public Narrative:
- June 21, 2018: LendUp announces Nigel Morris (Capital One co-founder) as Board Chair and Frank Rotman (QED co-founder, early Capital One employee/longtime Chief Credit Officer) as Board Member; press release touts ânearly five million loans originatedâ and credit cardholder growth âmore than quadrupledâ
- December 2018: Asset sale to Mission Lane (QED-backed acquisition vehicle); Nigel and Frank positioned as board leadership 6 months before sale to QED entity
- January 10, 2019: LendUp announces âstand-alone company to accelerate expansion of its growing credit card business fueled by new capital injectionâ
- Frank Rotmanâs false public statements (with board-level knowledge of CFPB violations):
- âAs an independent entity, LendUp can reach its full growth potential, delivering even more open and transparent financial services to a much larger segment of consumersâ
- âAs existing investors and board members, weâre intimately familiar with the team, product, and technology. The team has cracked the code on a very complex and technical business, and they have built a product that would be hard for any competitor to replicateâ
- âThese moves set not just one, but two companies up for long-term successâ
- âNow, LendUp and Mission Lane are better positioned to serve the more than half of Americans who lack access to high quality financial servicesâ
- Reality contradicts every statement:
- âFull growth potentialâ â CFPB permanent shutdown December 2021 (2 years later)
- âIntimately familiarâ â Board-level knowledge of repeated CFPB violations (2016, 2018)
- âCracked the codeâ â Yes, on regulatory violations and deceptive marketing
- âHard to replicateâ â Most competitors donât violate consent orders repeatedly
- âTwo companies up for long-term successâ â LendUp permanently banned within 2 years; Mission Lane exhibits identical predatory patterns
- âBetter positionedâ â Fire sale ($29M after $150M+ raised), $0 to shareholders, asset transfer to QED-backed entity
- QED profit structure: Nigel Morris and Frank Rotman orchestrated board positioning (June 2018) â asset sale to QED vehicle (Dec 2018) â Frank provides false public narrative as âgrowth opportunityâ (Jan 2019) while knowing regulatory violations would likely lead to shutdown
- Frank Rotmanâs false public statements (with board-level knowledge of CFPB violations):
Organizational Restructuring:
December 2018: LendUp sold its credit card business (LendUp Card Services Inc., LendUp Card Holdings LLC, LendUp Technologies Inc.) to create Mission Lane as a standalone entity.
Following the asset sale, LendUp shifted focus to Ahead Financials (announced December 2020 as LendUp subsidiary, launched May 2021) targeting Black/Latino demographics under Shultesâ leadership.
LendUp ceased loan operations summer 2021. CFPB ordered permanent shutdown December 2021.
Corporate:
- Address progression: 225 Bush St, SF â 237 Kearny St #372, SF â 1750 Broadway Fl 3, Oakland, CA 94612
- Liquidated: June 24, 2022
- Tax Delinquent: March 2023 ($390,332)
- CFPB Shutdown: December 21, 2021
- Restitution: $40M to 118,000+ victims
Post-Shutdown Surveillance (2023):
Despite CFPB shutdown (December 2021), liquidation (June 2022), and lendup.com domain being sold to entity claiming âno relation to former executivesâ:
- âWhen Life Gives You Lemons, Make Lemonade!â tagline appeared on lendup.com AFTER CFPB ban (but Sasha had publicly announced board/advisory role in 2019)
Evidence-173: LendUp.com homepage showing âWhen Life Gives You Lemons, Make Lemonade!â tagline displayed AFTER CFPB ban (December 2021) and liquidation (June 2022). Green background with lemonade jar visual. âSimply Better Online Loansâ tagline above. Toxic positivity continued post-enforcement. CRITICAL: Sashaâs own January 15, 2019 LinkedIn announcement stated he would maintain âboard and advisory role at LendUpâ - meaning he had formal connection during CFPB ban and this toxic positivity period. Whistleblower posted about tagline in 2023 (4+ years after announced advisory role); tagline removed shortly after, proving either Sasha maintained influence or ânew leadershipâ monitored on his behalf. Current lendup.com notice claims âno relation to former executivesâ but contradicts Sashaâs own 2019 announcement. Same playbook as Puzzleâs âGlass half full Sundayâ (December 2025).
- Whistleblower posted about toxic positivity tagline in 2023 - calling out continued use of optimistic framing to mask predatory operations (4+ years after Sashaâs announced board/advisory role)
- Tagline was removed shortly after whistleblowerâs post - proving active surveillance of whistleblower documentation even years after domain sale
- This proves surveillance connection to Sasha: Either he maintained influence through his announced board/advisory role, or whoever bought the domain was monitoring/removing content on his behalf; lendup.com notice claims âno relation to former executivesâ but Sashaâs own 2019 announcement contradicts this
- Pattern: Same reactive monitoring as Puzzle (2025) - LendUp website changes after documentation (2023) â Puzzle reactive social media performances within 42 minutes of emails (2025)
Golden Parachutes (December 2018 Asset Sale):
- Sasha Orloff - Advisor role at Mission Lane + stock options
- Jake Rosenberg - Interim CTO at Mission Lane + stock options (conflicting interests as LendUp stockholder/director approving sale)
Political Ties:
KEY EVIDENCE: Netanyahu Financial Backing (March 2015)
In a March 2015 article by James Petras titled âNetanyahu: He Came, He Saw, He Conquered. The Power of Israel over the United States,â Sasha Orloff and Jacob Rosenberg (LendUp founders) were explicitly identified as financial backers of Benjamin Netanyahu. The article states:
âProminent among Netanyahuâs financial backers are a group of prominent Zionist lumpen bourgeoisie, billionaires who lent to millions of borrowers at extortionate rates (between 1400 and 4000%) and played a leading role in the fraudulent mortgage induced crises of 2009-forward. They include Al Goldstein co-founder of AvantCredit and CashNetUSA; Sasha Orloff and Jacob Rosenberg founders of Lendup; Daniel Gilbert founder of QuickenLoans- a predator subprime lender; Ronald Arnall owner of AmeriquestâŚThey used part of their ill-gotten gains to ease their consciences by donating millions to Israeli and US jewish causes. Being generous to Israel provides a sort of perverse forgiveness for screwing millions of Americans.â
This documentation, published one year before LendUpâs first CFPB violation (March 2015 vs. September 2016), establishes that the predatory lending pattern and political financial ties were publicly known before federal enforcement action.
The article places LendUpâs operations in broader political context: founders profiting from âextortionate ratesâ while providing financial backing to foreign political leaders, specifically during Netanyahuâs March 2015 speech to US Congress that bypassed the Obama administration.
Pagaya Technologies & Israeli Fintech Ecosystem (2014-2024)
Sasha Orloffâs involvement in Israeli fintech and lending technology spans a decade, from Netanyahu political backing (2015) through active investment in Israeli AI lending platforms (2024):
Theorem Technology Investment (2014-2024):
- Theorem Technology, Inc. (OpenCorporates) - Machine-learning underwriting technology company that âpowered billions of dollars of credit across its network since its founding in 2014â (per SEC closing announcement); Silicon Valley institutional asset manager focused exclusively on consumer credit space
- Founded: 2014, Y Combinator Winter 2014 batch
- Business Model: Algorithmic lending technology processing consumer credit data at massive scale
- Sashaâs Role: Stockholder (2014-2024)
- Co-investors: Y Combinator W2014 LLC, Altman Family LLC (Sam Altmanâs personal family investment vehicle, confirmed via Jennifer Serralta who manages Sam Altmanâs family office), Two Sigma Ventures I LLC
- Acquired by Pagaya Technologies: October 22, 2024
- Sashaâs Signature: October 15, 2024 on SEC Form F-3 Registration Statement as registered stockholder
- Shares Received: Portion of 504,440 Pagaya Class A shares distributed to Theorem stockholders
Critical Timeline Conflict:
- 2012-2021: CEO of LendUp (consumer lending, payday loans)
- 2014-2024: Stockholder in Theorem Technology (ML underwriting processing âbillions in creditâ) - overlapping with LendUp operations
- December 2021: CFPB permanent ban from consumer lending industry
- 2014-2024: Continued as Theorem stockholder throughout ban (consumer credit data processing at scale)
- October 2024: Receives Pagaya shares (Israeli AI lending platform)
- 2020-present: CEO of Puzzle (accounting software with financial data access)
Due Diligence Failure & Taint by Association:
The fact that Sasha Orloff remained a Theorem Technology stockholder throughout his CFPB enforcement period (2016-2021) and permanent ban (2021-2024) raises critical questions about investor due diligence:
- Public CFPB violations (2016, 2019): Co-investors continued relationship despite public enforcement actions
- Permanent federal ban (Dec 2021): No removal from Theorem despite CFPB order prohibiting consumer lending
- Regulatory gap exploitation: CFPB banned him from operating consumer lenders, not investing in consumer credit infrastructure
- Co-investor liability: Y Combinator W2014 LLC, Altman Family LLC, and Two Sigma Ventures remained co-invested with CFPB-banned CEO in company processing âbillions of dollars of creditâ through 2024
- Tainted by association: All Theorem stockholders who received Pagaya shares (Oct 2024) are now connected to documented fraud pattern
- Pattern continuation: Co-investorsâ failure to remove fraudulent actor enabled his continued consumer credit ecosystem access, leading to Puzzle (2019-present) with direct financial data access
Theorem is a machine-learning underwriting company processing consumer credit data at massive scale, co-owned by a CEO with permanent federal lending ban. The due diligence failure by institutional investors (YC, Altman Family, Two Sigma) enabled pattern continuation.
Why ML Underwriting Makes This Worse:
ML underwriting at scale depends on maintaining distance from scrutiny:
- Algorithmic opacity: âThe algorithm decidedâ shields discriminatory outcomes from interrogation
- Scale without accountability: Automates biased lending across billions of dollars while claiming no responsibility for individual outcomes
- Historical bias perpetuation: Models trained on discriminatory lending data encode racial bias as âobjectiveâ scoring
- Regulatory arbitrage: Claims to be âtechnology,â not âlending,â to evade consumer protection oversight
The same investors (YC, Altman Family LLC) who:
- Co-invested in ML underwriting that requires opacity to function
- Are building/funding AI systems that depend on opacity (OpenAI)
- Continued platforming Puzzle despite comprehensive fraud documentation
- Benefited financially from Theoremâs consumer credit data processing
âŚare systematically invested in maintaining distance from scrutiny across multiple domains: consumer credit algorithms, AI training data sources, and suppression of fraud documentation. This is a business model that depends on opacity at scale.
Pagaya Technologies (Israeli AI Lending Platform):
- Headquarters: Tel Aviv, Israel + New York, NY
- Founded: 2016
- Public: NASDAQ: PGY
- Business: AI-powered lending and asset management platform
- SEC Filing: Form F-3 Registration Statement (November 21, 2024, Document 0000950103-24-016634, 137 pages)
- SECURITIES FRAUD INVESTIGATION (February 2025): Multiple law firms investigating claims on behalf of Pagaya investors
- Iceberg Research report: âPagaya: Using Other Peopleâs Money to Hide Massive Lossesâ (Feb 11, 2025)
- Block Leviton investigation: Pagaya down 13% and investigated for securities fraud
- Pomerantz Law Firm investigation: Investigating claims on behalf of Pagaya investors (Feb 25, 2025)
- Timeline: Sasha received Pagaya shares (Oct 2024) â Securities fraud investigations announced (Feb 2025)
- Pattern: CFPB-banned CEO receiving shares in company now under securities fraud investigation
- $229M credit impairments in Q4 2024 from legacy portfolio vintages (2021-2023) per Pagaya company history
- $401M annual losses
- âRe-markingâ investments: Per MatrixBCG analysis, company is âactively re-marking these investments to mitigate future impactsâ from 2021-2023 vintages while under securities fraud investigation
- Q1 2025: Company claims GAAP profitability ($8M net income) despite ongoing investigations and massive impairments from legacy portfolios
- Timeline pattern: Oct 2024 (Sasha receives shares) â Q4 2024 (massive impairments disclosed from 2021-2023 loans) â Feb 2025 (securities fraud investigations) â Q1 2025 (claims profitability while âre-markingâ investments)
- Activist short seller (Iceberg Research) published critical report highlighting use of other peopleâs money to hide losses
- Concerns that Theorem acquisition (Oct 2024) may be used to absorb losses from bad loans
- Underpricing risk by enabling subprime lenders to approve applicants they normally reject
- Israeli fund connection: Pagaya Opportunity Fund (largest consumer credit fund in Israel) with Israeli investors reportedly âstonewalledâ on redemptions
KEY EVIDENCE: SEC Stockholder Signature Pages Document YC + Sam Altman Family + Sasha Co-Investment
Primary Federal Evidence (Evidence-72, 73, 74):
Evidence-72: Y Combinator W2014, LLC signature (Kirsty Nathoo, YC CFO/Partner, Oct 21, 2024). Federal documentation of YC-Altman Family-Sasha co-investment in Theorem (2014-2024). Explains continued Puzzle platforming as financial conflict.
Evidence-73: Sasha Orloff signature (Oct 15, 2024). CFPB-banned CEO receiving Pagaya shares, documenting continued consumer credit involvement throughout ban.
Evidence-74: Altman Family LLC signatures (Carmen Beckwith & Jennifer Serralta, Sept 30-Oct 2, 2024). Sam Altmanâs family investment vehicle (confirmed by NY Post).
Complete List of Confirmed Theorem Technology Stockholders (From SEC Filing):
Key Individuals:
- Sasha Orloff - CFPB-banned CEO, LendUp founder, now Puzzle CEO
- Hugh Edmundson - Theorem co-founder (individual signature + âEdmundson 2014 Security Trustâ signed by Natalie Schiavone, Trustee)
- Ryan Podolsky - Theorem co-founder (named in Merger Agreement for specific sections)
- Alex Gerko - Individual stockholder
- 75+ additional individual investors/employees (full list in SEC filing)
Institutional/Corporate Entities:
- Altman Family LLC - Sam Altmanâs family investment vehicle (signatories: Carmen Beckwith & Jennifer Serralta)
- Y Combinator W2014, LLC - YCâs Winter 2014 batch investment entity (signatory: Kirsty Nathoo, YC CFO/Partner)
- Two Sigma Ventures I, LLC - Major quantitative hedge fundâs VC arm (signatories: Riz Thakir, SVP Finance; Vignesh Rajendran, Managing Director; Colin Beirne, Authorized Signatory)
- Croton Partners, LLC - Investment entity (signatories: James Chung, Managing Director; Thomas Gang, CFO)
What This Proves:
- Sam Altman Family Co-Investment CONFIRMED: âAltman Family LLCâ received Pagaya shares in October 2024 acquisition, documenting co-investment with Sasha Orloff in Theorem (2014-2024)
- Y Combinator Investment CONFIRMED: âY Combinator W2014, LLCâ shows YC invested in Theorem in Winter 2014 batch, creating direct financial alignment with CFPB-banned CEO
- Financial Conflict Documented: YCâs continued Puzzle platforming explained by co-investment relationship, not âfounder community loyaltyâ
- Regulatory Evasion Scale: All these investors/entities now hold Pagaya shares, benefiting from Sashaâs continued consumer credit ecosystem involvement despite CFPB permanent lending ban
- Due Diligence Failure: Institutional investors (YC, Altman Family LLC, Two Sigma Ventures) remained co-invested with CFPB-banned CEO in company processing âbillions of dollars of creditâ through ML underwritingânobody removed him despite public federal enforcement
- Taint by Association: All 75+ Theorem stockholders who received Pagaya shares are now connected to documented 13-year fraud pattern; co-investment with federally banned individual in consumer credit infrastructure creates liability exposure
- Lock-Up & Registration Rights: All stockholders subject to lock-up agreements restricting sales in tranches over 3-12 months; all have âregistration rightsâ requiring Pagaya to register shares for public sale
Source: Pagaya Technologies Ltd. Registration Statement on Form F-3, filed November 21, 2024, SEC File No. 333-283243, includes complete stockholder signature pages documenting all Theorem Technology investors who received Pagaya shares in October 22, 2024 acquisition.
Pattern of Israeli Fintech Ecosystem Integration:
- 2015: Identified as Netanyahu financial backer (James Petras article)
- 2014-2024: Theorem Technology stockholder (ML underwriting tech that âpowered billions of dollars of creditâ processing consumer data at scale)
- 2016-2021: Public CFPB violations while co-invested with YC, Altman Family LLC, Two Sigmaâno removal
- 2021-2024: Continued as Theorem stockholder THROUGHOUT permanent federal lending banâinstitutional investors maintained relationship
- 2024: Pagaya Technologies stockholder (Israeli AI lending platform acquired Theorem, Oct 22, 2024)
- 2024: General Catalyst lead investor in Puzzle
- October 8, 2023: General Catalyst pledged $250,000 to support Israeli humanitarian initiatives following Hamas attack on October 7
- December 2023: I called out GC on LinkedIn regarding Puzzle fraud connections
- December 2023: GC unpinned the Israeli pledge tweet after LinkedIn callout; eventually my tweet replies were deleted
- Full documentation: See General Catalyst section for complete evidence, Israeli portfolio, Hemant Taneja board role, and active suppression pattern
Regulatory Evasion:
CFPB permanently banned Sasha from consumer lending operations (December 2021), but he continued involvement in consumer credit ecosystem through investment vehicles:
- Theorem Technology stockholder throughout ban (2014-2024)
- Received Pagaya shares (Israeli AI lending) post-ban (October 2024)
- CEO of Puzzle with financial data access (2020-present)
Regulatory Gap Exploitation: Ban applies to lending operations but not investment participation, allowing continued profit from consumer credit industry despite federal prohibition. Investment in consumer credit asset management (Theorem) and AI lending technology (Pagaya) maintains ecosystem involvement while technically complying with operational ban.
Y Combinator Financial Conflict: YC co-invested with Sasha in Theorem (2014), creating direct financial alignment that explains continued Puzzle platforming despite comprehensive fraud documentation. Not âfounder community loyaltyâ - actual co-investment relationship providing structural incentive to suppress documentation.
KEY: OpenAI Integration & Sam Altman Conflict (2023-2024)
The financial conflict extends beyond Y Combinator to OpenAI, with documented evidence of ongoing network integration while Sam Altmanâs family maintains co-investment with Sasha:
Timeline of OpenAI Network Integration:
- 2014-2024: Altman Family LLC (Sam Altmanâs personal family investment vehicle) co-invested with Sasha Orloff in Theorem Technology (consumer credit asset management)
- May 2023 (before May 3): I raised concerns internally about adopting OpenAI API early with customer financial data submission
- Specific technical objection: Questioned why Puzzle was using expensive, slow OpenAI API API calls for simple transaction categorization when a basic machine learning categorizer model would be faster, cheaper, and more appropriate for the task
- Data privacy concern: Submitting customer financial data to third-party API (OpenAI) raised obvious security and privacy risks
- AI Hackathon exploitation pattern: Puzzle ran aggressive AI hackathons pushing employees to rapidly build GPT prototypes; junior developer pressured to work weekends on GPT prototype; company culture treated plugging mass amounts of customer financial data into experimental GPT prototypes as acceptable practice; after July hackathon, CTO told winner âhe shouldnât have won the hackathonâ - creating hostile environment where employees pressured to work weekends, then undermined when they succeed
- Leadership confrontation: I sent email to HR and leadership about unacceptable crunch work practices stemming from AI pressure; leadership scheduled âSyncâ meeting where I confronted Sasha directly and gave 3 months notice if practices continued
- July 6, 2023 escalation: I sent follow-up email documenting ongoing harassment pattern: âJohn Cwikla [CTO/Cofounder] has been harassing many employees since the start. Now heâs telling [employee] he shouldnât have won the hackathon. If thatâs a joke, itâs cruel gaslighting. If itâs real, thatâs incorrigible behavior for a leadership role.â
- Pattern: Legitimate engineering concerns about inappropriate technology choice and reckless data handling met with termination rather than discussion; documentation of CTO harassment pattern ignored
- May 3-4, 2023: Sasha posts tweet thread about OpenAI data privacy in apparent reaction to my internal complaints, appearing to attend Sam Altman event, stating: âI want to clarify a misconception. We never train or store any data you submit to OpenAI. Itâs your data.â Quotes OpenAI terms: âOpenAI does not use data submitted by customers via our API to train OpenAI models or improve OpenAIâs service offeringâ
- May 2023 (one week after my confrontation): Another employee terminated after being told to âtake a week off to consider if Puzzle was right for himâ; returned from week off to find card access closed, then access cut during planning meeting
- May 31, 2023: I was terminated (at least 28 days after raising OpenAI API concerns internally, less than a month after Sashaâs public OpenAI defense tweets)
- June 6, 2024: Sasha interviews Sowmya, OpenAIâs controller (formerly Square/Rippling), discussing: âAutomating reconciliation processes with AIâ, âBuilding robust financial systems from scratchâ, âThe future of accounting teamsâ
- December 18, 2024: Sasha posts about attending âa recent dinner hosted by a famous OpenAI employee (wink, wink)â with âother AI startups in San Franciscoâ discussing âhow AI will transform workâ
- âWink, winkâ = active concealment: Why use coy language instead of naming the OpenAI employee? The evasive phrasing demonstrates consciousness that the relationship should remain hidden
- Pattern of suppression: LendUp blog post still exists but all photos of Sam Altman selectively removed (April 2017) - photographic evidence only accessible via web.archive.org; private OpenAI dinners (Dec 2024) deliberately unnamed; Theorem co-investment (2014-2024) never publicly disclosed until whistleblower documentation
- This proves Sasha functions as financial data collection arm: Maintains ongoing private access to OpenAI leadership while Puzzle operates as ultimate aggregate (accounting software = all financial data); Brex/Deel/Gusto data flows INTO Puzzle (Sept 2025 Brex integration); both Puzzle and Brex have independent OpenAI partnerships (Brex-OpenAI March 2023 confirmed âmillions of transactionsâ, Puzzle-OpenAI AI categorization); General Catalyst portfolio coordination (Hemant Taneja orchestrating Puzzle/Deel/Gusto/Brex data aggregation)
Puzzleâs OpenAI Integration:
From Puzzleâs AI features page:
- AI Lookup: âSyncing with OpenAI, a user clicks on a button and âasks AIâ for help in categorizing a transactionâ
- AI Categorizer: Auto-categorizes 90-95% of company transactions
- AI Insights: âAI-generated insights that help you better understand your business, financial health, and metricsâ
Pattern: Puzzle processes customer financial data (transactions, vendor information, business metrics) through OpenAI API while CEO maintains ongoing network access to OpenAI employees.
Multi-Layered Conflict of Interest:
- Financial Alignment: Altman Family LLC â Theorem Technology â Sasha (2014-2024)
- Business Integration: Puzzle â âSyncing with OpenAIâ â Processing customer financial data
- Network Access: Ongoing OpenAI employee relationships (controller interview, private dinners)
- Retaliation Timeline: I raised data privacy concerns (May 2023) â Sasha posted OpenAI data defense (May 3-4) â I was terminated (May 31, 28 days later)
Why This Matters:
- Sam Altmanâs family co-invested with CFPB-banned CEO in consumer credit (2014-2024) - never publicly disclosed
- Same CFPB-banned CEO now runs accounting software âsyncing with OpenAIâ (Sam Altmanâs company)
- Sam/Sasha relationship actively concealed: LendUp blog post with Sam photos (April 2017) scrubbed from open web, only accessible via web.archive.org; private OpenAI dinners use âwink, winkâ language to hide attendees
- I raised concerns about early OpenAI API adoption with customer data (questioned why expensive OpenAI API was used for simple categorization instead of appropriate ML model)
- Termination followed 28 days after Sasha defended OpenAI data privacy publicly
- Ongoing network integration continues (controller interview 2024, private dinners 2024) while relationship remains deliberately hidden
The Concealment Proves Consciousness of Guilt:
If this were purely legitimate institutional relationships, why selectively delete all photos of Sam from the LendUp blog (keeping the text)? Why use âwink winkâ language about OpenAI dinners instead of openly stating whoâs hosting? The active suppression demonstrates they know the relationship would not survive public scrutiny.
Sasha Orloff: Financial Data Collection Arm for Sam Altmanâs AI Empire
This explains why both Y Combinator and Sam Altmanâs networks have structural incentives to suppress fraud documentation:
- Data aggregation network: Startups (YC, GC portfolio, broader ecosystem) use multiple financial tools â Brex (expenses), Deel (payroll), Gusto (HR), banks â all data flows INTO Puzzle (ultimate aggregate: accounting software = comprehensive financial dataset)
- Dual OpenAI partnerships: Both Puzzle and Brex independently partner with OpenAI
- Brex â OpenAI: March 2023 partnership, âmillions of transactionsâ
- Puzzle â OpenAI: AI categorization features, âsyncing with OpenAIâ for transaction processing
- Puzzle aggregates MORE data than Brex (Brex data + Deel + Gusto + banks + revenue + all accounting data)
- General Catalyst coordination: Hemant Taneja (GC CEO, Puzzle board 2023-2025) orchestrates portfolio: GC lead investor in Puzzle + anchor investor in Deel ($300M Series E) + Gusto board member â coordinated data aggregation across portfolio companies
- Institutional infrastructure: YC Research created OpenAI (October 2015), Sam donated $10M, researchers were YC employees
- Preferential access pipeline: YC startups get early access to AI models, Puzzle benefits from this
- Direct financial relationships: Theorem co-investment (Altman Family LLC + Sasha, 2014-2024) - 10 years of co-investment in consumer credit proving direct financial alignment beyond YC institutional ties
- Network access: Private OpenAI dinners/interviews, controller conversations - all deliberately concealed
YC created the institutional infrastructure that birthed OpenAI, then maintained preferential access for YC portfolio companies. Financial conflicts across multiple entities controlled by the same person (Sam Altman: YC President 2014-2019, YC Research founder 2015, OpenAI CEO 2015-present, Altman Family LLC investor in Theorem 2014-2024 with CFPB-banned CEO).
Puzzle: The Ultimate Data Aggregate
Puzzle operates as the ultimate data aggregation layer in this extraction infrastructure:
- Accounting software = comprehensive financial access: Transactions, vendors, revenue, burn rate, payroll data (Deel/Gusto integrations), expense data (Brex integration), cap table data (via connected systems)
- Data flows INTO Puzzle from all network partners: Brex (expenses), Deel (payroll), Gusto (HR/payroll), banks (transactions) â all synchronized into Puzzleâs general ledger as the accounting layer
- More comprehensive dataset than any individual partner: While Brex only has expense data, Puzzle aggregates Brex + Deel + Gusto + banks + revenue + all accounting data = most complete financial picture
- Independent OpenAI partnerships:
- Brex â OpenAI: Confirmed March 2023 partnership, âmillions of transactionsâ
- Puzzle â OpenAI: Direct API sync for AI categorization features, âsyncing with OpenAIâ for transaction processing
- Both companies independently send data to OpenAI; Puzzle has the more comprehensive dataset
Whether other partners (Deel, Gusto) send data directly to OpenAI is unclear, but both Brex and Puzzle definitively do. Puzzle positions itself as the ultimate aggregate that captures financial data from across the startup ecosystemâmuch of it YC and General Catalyst portfolio companiesâand has its own direct OpenAI pipeline processing the most comprehensive financial dataset.
The entire network benefits from this data extraction infrastructure, which is why they protect Sasha despite $51M+ in federal enforcement and 5 SEC complaints.
Questioning Puzzleâs fraud threatens the entire YC-to-OpenAI data pipeline. The concealment, the âwink winkâ dinners, the scrubbed blog posts, the 10-year co-investment never disclosed - this isnât founder loyalty. Itâs systematic suppression of a financial data extraction operation that feeds Sam Altmanâs AI empire.
Sashaâs May 3-4, 2023 tweet: âWe never train or store any data you submit to OpenAI.â I raised OpenAI concerns internally â Sashaâs public tweet â my termination (May 31). Preemptive damage control.
June 5, 2023 (5 days after my termination): Netanyahu-Altman call announced. âThey discussed opportunities and challenges facingâŚIsrael regarding artificial intelligence.â Last major public Netanyahu-OpenAI statement before Oct 7.
Active Israeli PM-OpenAI CEO relationship at exact time whistleblower terminated for questioning OpenAI integration.
Geopolitical Alignment Pattern (2015-2024)
October 8, 2023 - Support for Israel post-October 7:
Sasha Orloff (Oct 8, 2023, 10:07 AM, 644 views): âI â¤ď¸ sunrises for their calm optimism. Todays agenda - âď¸đď¸, homework and games with kids, a prayer for đŽđą. and filming a video for a huge new product launch this week. Lots to accomplish. Letâs get at it!â Sunrise photo included.
November 18, 2023 - Opposition to United Educators of San Francisco ceasefire resolution:
November 18, 2023: United Educators of San Francisco post (43K views) - âOn November 15th, United Educators of San Francisco adopted a call, by supermajority, for an immediate ceasefire in Gaza and a resolution to the ongoing violence.â
Sasha Orloff responds (Nov 19, 2023, 12:55 AM, 358 views): âFocus on educating our kids in SF with STEM and leave global politics to the federal government. This is a disgrace and a waste of time.â
Network Alignment Pattern:
These posts occurred during active whistleblower suppression period (May 31, 2023 termination â November 2023), concurrent with:
- June 6, 2023: Netanyahu-Altman call (5 days after whistleblower termination, documented above)
- October 2023: General Catalyst announces Israeli portfolio pledge
Historical context: Sasha backed Netanyahu financially in March 2015 (documented in James Petras article), one year before LendUpâs first CFPB violation (Sept 2016). This established pattern predates both LendUpâs regulatory issues and current Puzzle fraud by nearly a decade.
Sam Altmanâs Israeli connections:
- 2016: New Yorker profile reveals prepper stockpile includes âgas masks from the Israeli Defense Forceâ
- 2023: Met with Israeli President Isaac Herzog and high-tech leaders, praising Israelâs âpivotal role in the AI revolutionâ (TRT World, Dec 2024)
- 2023: Invested in Apex, an Israeli AI startup founded by former members of Unit 8200 (Israeli armyâs elite surveillance unit) (TRT World, Dec 2024)
- June 6, 2023: Netanyahu-Altman call (5 days after whistleblower termination, documented above)
- December 4, 2024: OpenAI announced partnership with Anduril Industries (defense tech company) for counter-drone systems and military AI applications, after quietly removing âmilitary and warfareâ ban from terms of service in January 2024
Andurilâs âradical Zionistâ founder: Palmer Luckey, Anduril founder, is a self-described âradical Zionistâ who declared âIsrael has my [and our] unqualified supportâ at Wall Street Journalâs Tech Live conference (TRT World, Dec 2024). In a 2024 Tablet Magazine interview, Luckey complained that his âwell-meaning but less-Israel-aligned colleaguesâ fail to understand Israelâs importance for âmaintaining the balance of power.â
Network convergence: Ross Fubini (XYZ Venture Capital, former Kapor Capital partner during LendUp) was an early Anduril investor; General Catalyst also invested in Anduril ($28B valuation). The same investors funding LendUp/Puzzle consumer fraud are also funding military tech that partners with OpenAI, which processes data from Puzzle/Brex/YC portfolio companies. The 10-year Theorem co-investment (Altman Family LLC + Sasha Orloff, 2014-2024) connects all these patterns.
December 18, 2024: Sasha posts about âdinner hosted by a famous OpenAI employee (wink, wink)â discussing AI. CFPB-banned CEO maintains private OpenAI leadership access 19 months post-whistleblower termination while Puzzle âsyncs with OpenAIâ processing customer financial data.
âWink, winkâ = active concealment. Why hide which OpenAI employee is hosting? Pattern: Same as LendUp blog (April 2017) - blog still exists but all photos of Sam Altman selectively deleted, photographic evidence only via web.archive.org. The relationship is systematically hidden.
June 6, 2024: Puzzle marketing featuring Sowmya (OpenAI controller) with OpenAI branding - âUSING AI TO LEVEL UP ACCOUNTING.â Formal production quality suggests approved relationship.
CFPB-banned CEO marketing with OpenAI employees while âsyncing with OpenAI,â 13 months after my termination for raising API concerns.
Insights Servicing Inc. (2015-2023): UNDISCLOSED
Officers:
- Blake Byers - Director (Google Ventures)
- Anuradha Shultes - President (also LendUp President/GM; later LendUp CEO Jan 2019)
- Kimberly Morgan - COO (also LendUp COO)
- Kathleen Fitzpatrick - CTO (also LendUp CTO)
- Sasha Orloff - President/CEO (CA filing, personally signed; also LendUp CEO 2012-2019)
- Michelle Silva Fernandes - Service agent
Officer Transfer Pattern:
Multiple executives held simultaneous leadership roles at both LendUp and Insights Servicing, creating undisclosed parallel control structure. When LendUp underwent leadership transition in January 2019 (Orloff stepped down, Shultes became CEO), Insights Servicing officers maintained their positions until company tax delinquency in March 2023.
Corporate:
- Incorporated: DE Nov 6, 2015 (File #5768857)
- CA filing: July 7, 2016 (Orloff signature)
- Address: 225 Bush St Suite 1100, SF (Flurish Inc./LendUp earlier address)
- Domain: [email protected]
- Shares: 100 authorized
- Tax Delinquent: March 2023 ($408.78)
- Never disclosed to LendUp shareholders
Mission Lane LLC (2018-present)
Leadership Timeline:
- Vijesh Iyer - Founding CEO (Dec 2018-Aug 2019), Executive & Co-Founder (Sep 2019-Feb 2020); previously LendUp COO/President (2015-2018) where he built the credit card business from scratch; raised $300M debt + $200M equity; hired permanent CEO; currently Head of Financial Services/Fintech at Coupang (Seoul)
- Shane Holdaway - CEO (Aug/Sep 2019-Feb 2024); former Capital One executive (10+ years subprime credit cards) and ex-CEO Barclays US Consumer Bank
- Brandon Black - CEO (Feb 2024-present); former Capital One executive, ex-CEO Encore Capital Group, board member since 2019
LendUp-Affiliated Advisors (Golden Parachutes):
- Sasha Orloff - Advisor (Dec 2018-Sep 2019) + stock options; falsely claims âfounder/co-founderâ status despite advisory role hired post-acquisition; never held CEO or executive operating role at Mission Lane
- Jake Rosenberg - Interim CTO (Jan 2019-Sep 2019), Advisor (Sep 2019-Jul 2020) + stock options
Asset Acquisition Structure (2018):
- Incorporated: DE November 2018 (acquisition vehicle for LendUp credit card business)
- Asset Sale: December 19, 2018 ($29M, $0 to LendUp shareholders)
- Capital One pattern: Iyer (7 years at Capital One, subprime credit cards), Holdaway (Capital One executive), Black (Capital One executive)
- Golden parachutes: Orloff, Rosenberg, 2 others received stock options despite $0 to shareholders
False Founder Claims:
- Vijesh Iyer built LendUpâs credit card business (250K+ customers, $100M+ assets), then served as first CEO of Mission Lane post-spinoff, legitimately claims âFounding CEO/Co-Founderâ
- Vijeshâs LinkedIn (LendUp COO/President 2015-2018): âI also led the effort to build a new credit card product from scratch. We assembled a great team; created the top rated card in our segment (Customerâs choice at Credit Karma); and grew the business to serve 250k+ customers (>$100M in assets) with strong risk performance & high profit margin. This credit card business was spun-off in December 2018 and is now Mission Lane. I moved to Mission Lane to serve as the interim CEO.â
- Sasha Orloff was advisor with no operating role, yet claims âfounder/co-founderâ on LinkedIn, Puzzle website, and media appearances
- Sashaâs LinkedIn (current as of Nov 2025) claims: âCofounder & CEO, Mission Lane, 2014-2018â (Mission Lane LLC incorporated Dec 14, 2018)
- Absurd simultaneous roles on same LinkedIn profile:
- âAdvisorâ (Part-time): Nov 2018 - Jul 2019 (9 months) - states âI remained an advisor to help support the transition to new leadership and new ownershipâ
- âCofounder & CEOâ: 2014 - Jul 2019 (5 yrs 7 mos) - claims CEO role from 2014
- Both roles listed on same profile = simultaneously claiming to be âCEOâ AND âPart-time Advisor supporting transition to new leadershipâ
- Acknowledges ânew leadership and new ownershipâ in Advisor description while claiming CEO title through July 2019
- Mission Lane incorporated December 14, 2018 = impossible to be CEO from â2014â
- Contradiction: Vijesh explicitly states âI led the effort to buildâ the credit card product âfrom scratchâ as LendUp COO/President
- Corporate structure: Mission Lane was acquisition vehicle incorporated Nov 2018; asset sale completed Dec 19, 2018; Vijesh Iyer (not Sasha) led company as Founding CEO while Orloff received advisor role + stock options as part of golden parachute
Ongoing Federal Consumer Protection Litigation (2023):
- Multiple federal lawsuits filed in 2023 alleging Fair Credit Reporting Act violations
- Pattern documented: Failing to investigate consumer disputes, continuing to report inaccurate information after notification, refusing to block identity theft accounts
- Federal courts in Florida, New York, Oregon documenting systematic consumer harm
- Demonstrates ongoing consumer protection violations years after LendUp CFPB shutdown
CFPB Explicit Ban on Selling Consumer Data:
The CFPBâs proposed stipulated final judgment and order prohibits LendUp from:
- Making new loans
- Collecting on outstanding loans to harmed consumers
- Selling consumer information
- Making misrepresentations when providing loans or collecting debt
LendUp was explicitly banned from monetizing the data of 140,000+ fraud victims.
Mission Lane Exhibits LendUpâs Pattern TODAY (2024-2025)
Mission Lane is CURRENTLY operating with LendUpâs playbook. The same patterns that led to CFPB permanent ban, $40M restitution, and 140,000+ victims are active today through Mission Lane:
Better Business Bureau reviews (1.26/5 stars, 97 reviews) document systematic fraud patterns matching LendUpâs CFPB violations:
- Payment processing manipulation: Withdrawing funds from customer accounts, claiming âinsufficient funds,â charging late fees + return payment fees while keeping the money; 14-day processing delays (not the stated 7 days) to generate additional late fees
- Account draining: $2,000+ unauthorized withdrawals, refusing to reverse fraud; one victim: â$100 payment entered as $10,000â cleaned out entire bank account
- Transaction reclassification scam: Regular purchases coded as âcash advancesâ with $5/day fees on each transaction; victims discovering this years later
- Interest rate manipulation: âVariableâ rates shooting to 36% maximum immediately after getting balance; charging interest even after paying off balance completely; monthly payments increasing despite no new purchases
- Aggressive data collection beyond customers: Demanding âselfies to unlock cardâ (March 2025); requiring driverâs licenses + bank statements from third-party payers (friends/family helping with payments, not Mission Lane customers); building identity databases of extended networks beyond cardholder base
- Credit reporting fraud: Reporting 101% utilization when actual is 25%; CFPB complaint filed, not fixed after 2+ months
- Refusing hardship assistance: Wonât work with consumer credit counseling; targeting disabled/fixed-income consumers; âNo support or settlement offers availableâ
Representative complaints (2024-2025): âEven if you discontinue the use of this card⌠your interest keeps accumulating. Trying to pay it off is the most difficult thing I have ever doneâ ⢠âI paid my entire statement balance off on June 2, 2025. Today is August 6th and the payment still has not been creditedâ ⢠âThey charge you interest on whatever is higher⌠very sketchy and could only be understood by a lawyer. Probably illegal.â
Mission Lane as Data Monetization Vehicle:
LendUp was explicitly banned from selling consumer data (2021). Mission Lane (2018 âspin-out,â operating through LendUpâs shutdown and beyond) is systematically collecting:
- Biometric data (selfies, driverâs license photos)
- Network identity data (demanding ID/bank statements from non-customers who help with payments)
- Social graphs (mapping financial dependency relationships: disability benefits recipients + third-party support networks)
This data collection goes far beyond credit card operations. Combined with ongoing identity theft (unauthorized withdrawals), fraud (refusing to reverse), and credit reporting manipulation, Mission Lane functions as the data monetization vehicle for what LendUp was federally banned from doing.
Active, systematic consumer harm (2024-2025) continues using the Capital One â QED â Mission Lane pipeline that Nigel Morris built. The federal lawsuits (2023) and BBB documentation prove the fraud pattern was scaled, not shut down, with the data harvesting operation transferred to a new entity unrestricted by LendUpâs CFPB ban.
The Complete Pattern Match: LendUp â Mission Lane (Ongoing)
| LendUp Pattern (2012-2021) | Mission Lane Pattern (2024-2025) |
|---|---|
| Predatory APRs targeting subprime | â 33.99% APR targeting credit score 604 (âPoorâ to âFairâ) |
| Payment processing manipulation for fees | â 14-day delays (not 7), âinsufficient fundsâ while keeping money |
| Interest rate manipulation | â Variable rates to 36% max, interest charges post-payoff |
| Credit reporting fraud | â Reporting 101% utilization when 25%, refusing corrections |
| Refusing hardship assistance | â Wonât work with consumer credit counselors, targeting disabled |
| Aggressive data collection | â Biometric (selfies), network identity (third-party payersâ IDs) |
| Toxic workplace (Glassdoor) | â Two layoffs (2023), reviews cite lack of transparency, favoritism |
| QED/Capital One investor network | â Same investors, Capital One executive pipeline (Holdaway, Black) |
| Credit Karma customer acquisition funnel | â Credit Karma promotes Mission Lane 4.7/5 rating (post-FTC settlement) |
| Federal regulatory action | â Multiple federal FCRA lawsuits (2023), ongoing BBB fraud documentation |
Mission Lane is not a âreformedâ version of LendUp. It is LendUpâs playbook continuing through a corporate structure designed to evade the CFPB ban. Same investors (QED), same Capital One executive pipeline, same subprime targeting, same predatory practices, same toxic workplace culture, and enhanced data harvesting (biometric + network identity) that LendUp was federally prohibited from doing.
The Credit Karma â Mission Lane funnel (497,425 FTC victims â 33.99% APR cards) demonstrates the network learned nothing from $51M+ in federal enforcement actions across LendUp, Credit Karma, and Ahead. They scaled the fraud pattern through corporate layering.
Mission Laneâs 2025 Industrial Scale: Chalk Case Study Reveals Automated Predatory Lending Infrastructure
Chalk.ai Mission Lane Case Study (published 2024, endorsed by Michael Kuhlen 5 months ago)
While Mission Lane publicly claims to help âmillions of Americans left behind by traditional financial services,â their own infrastructure partnerâs case study reveals the industrial scale of what is functionally LendUp 2.0 with better ML ops.
Operational Scale (Current 2025):
- 2.5M+ customers evaluated monthly via automated âCredit Line Increase Program (CLIP)â
- 6,000+ features spanning credit bureau APIs, Plaid transaction data, multi-year behavioral histories
- Real-time credit decisioning at sub-second speeds during application
- Automated fraud detection monitoring customer transactions
- Batch overnight evaluations of entire customer base for credit line manipulation
The ML Infrastructure:
Mission Lane deployed Chalk (feature store platform) to power:
- âCredit Line Increase Program (CLIP)â - Evaluates 2.5M+ customers monthly to determine credit line increase eligibility
- Live credit decisioning - Real-time credit decisions and initial line assignments
- Fraud detection - Behavioral signals evaluated during online interactions
- Customer UX data - Educational credit scores surfaced in-app via APIs
- Agent tooling - Support agents have live access to customer identity features
Michael Kuhlenâs Role: LendUp â Mission Lane ML Pipeline
Michael Kuhlen (current âML Solutions & Strategyâ at Mission Lane):
- Jan 2014 - Jan 2019: Built LendUpâs loan underwriting ML models during CFPB violation period
- Jun 2014 project (still listed on LinkedIn): âCase Study: Need for Short-Term Credit Exceeds Reach of Physical Branchesâ - propaganda mapping framing predatory lending as âserving underbanked areasâ
- Jan 2019: Joined Mission Lane as Principal Data Scientist (Asset Sale month)
- July 2024: Publicly endorsed Chalk deployment: âItâs been super fun working with Chalk at Mission Lane. Not only has it greatly improved our feature engineering and machine learning infrastructure⌠but Iâve also personally learned a ton in the process! đâ
His LendUp LinkedIn description:
âWe believe in ladders, not chutes.â
CFPBâs finding: The ladders were false advertising. The credit building was systematically fraudulent.
Same Language, Industrial Scale:
Chalkâs framing:
âMission Lane is democratizing credit access for millions of Americans overlooked by traditional financial services.â
This is LendUpâs âladders not chutesâ propaganda at 17x scale (LendUp harmed 140,000 consumers; Mission Lane operates with 2.5M+ customers).
What âData Scienceâ Actually Means Here:
The Chalk case study unwittingly documents the infrastructure for industrial-scale predatory lending:
| Chalk Feature | Translation |
|---|---|
| â2.5M overnight evaluationsâ | Algorithmic credit line manipulation while customers sleep |
| â6,000+ featuresâ | Extracting maximum data from vulnerable populations |
| âReal-time fraud detectionâ | Monitoring and controlling customer behavior |
| âCredit Line Increase Programâ | Automated expansion of predatory credit exposure |
| âTraining/serving consistencyâ | ML models reliably execute extraction mechanisms |
| âSelf-serve for data teamsâ | Easy deployment of new predatory features |
The Irony:
Chalk brags about solving Mission Laneâs âfeature engineering bottleneckâ and achieving âtraining/serving consistency.â Translation: Theyâve perfected the automation of the lending practices that got LendUp shut down by the CFPB, just with better infrastructure.
What This Proves:
â
Mission Lane is LendUp 2.0 at industrial scale - Not a side project, 2.5M+ customers
â
Same talent pipeline - Michael Kuhlen + others documented built both systems
â
Same predatory framing - âDemocratizing creditâ = âladders not chutesâ
â
Actively investing in growth (2025) - Recent infrastructure deployment, public endorsements
â
Sasha continues profiting via SPV - At massive scale with sophisticated ML automation
â
âData scienceâ = automated extraction - 6,000 features, real-time decisioning, overnight batch evaluations
Frank Rotmanâs 2016 Brag:
Before Mission Lane even existed, QEDâs Frank Rotman documented LendUpâs regulatory strategy in his blog post âSmelling the Weedsâ (February 29, 2016):
âCompliance and Regulatory Affairs? LendUp has many experienced people on staff including a former Enforcement Attorney from the CFPB.â
Context: Written 4.5 years before CFPB shutdown (December 2021).
What this reveals:
- Regulatory capture strategy - Hired CFPB enforcers to evade enforcement
- Insider knowledge of CFPB mechanisms - Had former enforcement attorney designing compliance
- Still got shut down for harming 140,000+ consumers - Despite insider advantage
- Frank Rotman personally documented the strategy - QEDâs consciousness from day one
- The fraud was deliberate, not ignorant - They knew exactly what CFPB would look for and chose predatory practices anyway
Even with a former CFPB Enforcement Attorney on staff, LendUp systematically defrauded consumers. This wasnât incompetenceâit was calculated extraction with regulatory insider knowledge used to maximize harm while delaying consequences.
Mission Lane inherited this same calculated approach, now automated at industrial scale with ML infrastructure that processes 2.5M customers monthly.
Credit Karma (2007-present; acquired by Intuit 2020)
QED Investors Portfolio Company
FTC Enforcement Action (September 2022):
- FTC action announced September 2022 for deceptive âpre-approvedâ credit card offers
- Settlement: $3M paid to FTC for consumer refunds
- Violations: Misrepresented consumers as âpre-approvedâ or having â90% oddsâ of approval when many were denied
- Harm: Hard credit inquiries on consumersâ credit reports; potential credit score damage; wasted time
- Complaints surge: ~30 complaints in 5 years before FTC action; ~900 complaints within 5 months after announcement - demonstrating âtip of the icebergâ pattern
FTC Claims Process (December 2023):
- 497,425 consumers eligible for payments from settlement fund
- Claims deadline: March 4, 2024
- Pattern demonstrates: deceptive credit offers harmed hundreds of thousands of consumers
Forbes Platforming (2025):
- Forbes âBest Brands for Valueâ #235 - Credit Karma ranked as top value brand despite FTC settlement for deceiving 497k+ consumers
- Forbes pattern: Platforms QED portfolio companies (Credit Karma #235 value brand, Meow CEO via paid Samsung BrandVoice, Nigel Morris Forbes Midas List #90) while suppressing fraud investigation of other QED-backed entities
- Credibility laundering operation: Forbes monetizes rankings and paid partnerships to platform companies/investors with documented federal enforcement actions while refusing to investigate pattern across portfolio
KEY: Credit Karma FTC Order - Psychological Experimentation Recordkeeping
The FTC Consent Order Section VII.E includes non-standard recordkeeping provisions specifically requiring Credit Karma to preserve records of psychological manipulation experiments:
ârecords of any market, behavioral, or psychological research, or user, customer, or usability testing, including any A/B or multivariate testing, copy testing, surveys, focus groups, interviews, clickstream analysis, eye or mouse tracking studies, heat maps, or session replays or recordings concerning the subject matter of the Orderâ
Why This Recordkeeping Requirement Matters:
The FTC doesnât add provisions like âeye tracking studies,â âheat maps,â and âsession replaysâ to standard consent orders. These specific requirements demonstrate:
- FTC knew Credit Karma was running psychological manipulation experiments on credit-challenged consumers
- Federal awareness of systematic behavioral testing to optimize deceptive âpre-approvalâ claims
- The complaint explicitly states: Credit Karma âconducted A/B testingâ and âdeliberately employedâ pre-approval claims âto influence consumersâ behaviorâ while knowing they conveyed âfalse certaintyâ
QED Board-Level Knowledge:
- Frank Rotman (QED co-founder, Forbes Midas List) sits on Credit Karmaâs board of directors
- Board-level visibility into psychological experimentation data and customer funneling practices
- Nigel Morris (QED founder, Capital One co-founder) has decade-long public positioning as obsessed with measurement and experimentation
Watch: Nigel Morris on âTest and Learnâ - Startup Grind (May 22, 2013)
May 22, 2013 interview: Nigel Morris describes Capital Oneâs âtest and learnâ approach as âlike cheating at cards because you knew the answerâ and emphasizes being âone of the original big data companies.â Recorded 2 years before Netanyahu backing (2015), 3 years before LendUpâs first CFPB violation (2016).
Quote: âI wanted to be a clinical psychologist⌠went in believing I was going to be really excited by Freud and Jung and left as a raving empiricist and if it canât be measured it doesnât exist.â
Pattern: Capital Oneâs data-driven playbook applied across QED portfolio companies targeting subprime consumers.
Additional positioning:
- August 15, 2022 Bank Director: âI became a raving empiricist⌠If I couldnât measure something, I wasnât really interested in itâ
- May 10, 2023 Fintech Nexus USA: Continued presenting on fintech experimentation and âtest and learnâ methodologies (4 months after FTC Order); notably hosted by Fintech Nexus (formerly LendIt Fintech, rebranded May 2022), major fintech conference and media platform
Fintech Conference Platforming Pattern:
Sasha at LendIt Fintech USA (pre-2022). Caption: âOn stage face.â LendIt platformed Sasha during fraud period, then rebranded to Fintech Nexus (2022) and hosted Nigel Morris May 2023 (4 months post-FTC Order).
Mission Lane Infrastructure Coordination:
- Early Mission Lane designer reports being asked to build landing pages for vendors, specifically mentioning Credit Karma
- LendUp publicly listed Credit Karma on their site as partner
- Pattern: QED-backed entities building direct infrastructure for customer funneling between portfolio companies running psychological experiments
Conscious Coordination:
QED Investors has board-level knowledge (Frank Rotmanâs Credit Karma board seat) of:
- Psychological manipulation experiments targeting credit-challenged consumers (FTC-documented)
- Customer funneling infrastructure to Mission Lane (LendUp successor)
- Regulatory violations at both entities targeting the same subprime demographic
The landing page infrastructure + board seat + shared investor demonstrates coordination, not coincidence. QED profits from psychological experimentation (Credit Karma) feeding customers to high-APR cards (Mission Lane) while sitting on the board of the company running the experiments.
Investor Portfolio Pattern:
The same investor backed Credit Karma (FTC settlement for deceptive credit offers), LendUp (CFPB shutdown, see The Fraud Pattern), and Mission Lane (incorporated as LendUp acquisition vehicle).
QED Investors (co-founded by Nigel Morris and Frank Rotman) double-dipped: invested in LendUp pre-shutdown, then invested in Mission Lane which acquired LendUpâs assets at fire sale price ($29M after raising $150M+). Nigel Morris served on LendUpâs board of directors. The firm profited from both the fraud entity and the acquisition vehicle that bought the assets for pennies on the dollar after regulatory enforcement.
The pattern extends across the portfolio: QED backed Credit Karma (FTC settlement, 497k victims) AND Mission Lane (LendUp asset acquisition vehicle), which now actively funnel customers between each other. The same investor profits from both entities in the customer acquisition pipelineâCredit Karma promotes Mission Lane cards, Mission Lane charges 33.99% APR to subprime consumers. Both have regulatory violations targeting credit-challenged demographics.
KEY EVIDENCE: QED Investors Portfolio-Wide Double-Dipping Pattern
LendUp â Mission Lane: Backed fraud entity (LendUp, $150M+ raised) pre-CFPB shutdown, then backed acquisition vehicle (Mission Lane, $29M fire sale). Profited from both sides.
Credit Karma â Mission Lane: Backed both entities in active customer funnel. Credit Karma (FTC settlement, 497k victims) promotes Mission Lane (33.99% APR, LendUp successor). Both have regulatory violations targeting same subprime demographic. Investor profits from customer acquisition pipeline connecting two portfolio companies with federal enforcement actions.
Not bad due diligence. Conscious enablement with structured profit across interconnected portfolio.
Credit Karma Continues Promoting Mission Lane Post-Settlement:
Despite Credit Karmaâs FTC settlement for deceptive âpre-approvedâ offers (September 2022) and Mission Laneâs origins as LendUp acquisition vehicle (CFPB shutdown December 2021), Credit Karma actively features and promotes Mission Lane credit cards:
- Mission Lane Cash Back VisaÂŽ Credit Card page displays 4.7/5 rating with 300 member reviews
- Detailed statistics: average credit score 604, average credit limit $1,728, targets âPoorâ to âFairâ credit (75% of members)
- Card features 33.99% variable APR targeting same subprime demographic as LendUp/Ahead
- Vijesh Iyerâs LinkedIn confirms (LendUp COO/President 2015-2018): âI also led the effort to build a new credit card product from scratch. We assembled a great team; created the top rated card in our segment (Customerâs choice at Credit Karma); and grew the business to serve 250k+ customers (>$100M in assets) with strong risk performance & high profit margin. This credit card business was spun-off in December 2018 and is now Mission Lane.â
- The product being promoted: Vijesh built it; CEO Sasha Orloff claims âfounder/co-founderâ despite hiring as advisor post-acquisition; Credit Karma promotes it
- Conflict of interest: Credit Karma serves as customer acquisition funnel for Mission Lane (LendUp successor entity) while both companies have regulatory violations targeting credit-challenged consumers
- Cross-promotion demonstrates portfolio companies continue marketing to vulnerable demographics despite regulatory actions against both entities; Credit Karmaâs active promotion of Mission Lane post-settlement makes it a direct participant in the fraud pattern, not merely an adjacent case
The Profit Structure:
Corporate documents prove CEO Sasha Orloff was hired as advisor to Mission Lane post-acquisition (December 2018 - September 2019), not founder as publicly claimed. Advisor roles include equity compensation as standard practice.
If CEO retains equity from Mission Lane advisor role (standard advisor compensation), Credit Karmaâs active promotion of Mission Lane credit cards allows the LendUp CEO to continue profiting from the same subprime customer base via affiliate referral fees despite CFPB permanent ban from consumer lending.
The customer acquisition funnel:
- Credit Karma (FTC settlement, 497k victims) promotes Mission Lane as top recommendation
- Mission Lane (LendUp asset acquisition vehicle) charges 33.99% APR to same subprime demographic
- CEO profits from referral fees while operating Puzzle Financial as âreformedâ founder
- Mission Lane C&D (August 11, 2023) threatened legal action for documenting this Credit Karma â Mission Lane connection, defending the profit structure, not reputation
The Mission Lane C&D threatened legal action despite never employing the whistleblower. This reveals network coordination to protect ongoing profit structure circumventing CFPB ban.
Mission Lane objected to documentation connecting Credit Karma and Mission Lane. This is the exact connection that allows continued exploitation of credit-challenged consumers through regulatory arbitrage.
Ahead Financials LLC (2020-2022)
Executives:
- Anuradha Shultes - CEO (former LendUp President)
- Kimberly Morgan - COO (former LendUp COO)
- Dual roles during CFPB shutdown: LendUp COO (Jan 2020 - Jun 2022) + Ahead Co-Founder/COO (Dec 2020 - Apr 2022) = 16-month overlap
- LinkedIn claims: âSurpassed industry benchmarks for customer acquisition in 9 months with a successful exitâ
- Actual timeline: âSuccessful exitâ (Apr 2022) = same month Ahead app stopped, immediately before $1.575M judgment
- Next role: COO at Beam (formerly Edquity) administering $200M+ in public benefits to 300K families (June 2022 - June 2025)
- Current: Independent Board Director at Funding U (Jan 2025), runs Mason-Morgan Advisory
Corporate:
- Incorporated: DE April 2020 (File #7952919)
- CA filing: March 29, 2021
- Address: 1750 Broadway Suite 300, Oakland (same as LendUp)
- Agent: VCORP Services CA (same as LendUp/Insights)
- âComing soonâ page: August 2019 (16 months before announcement)
- App stopped: April 8, 2022
- âAcquiredâ by Kinly: June 2022
- Banking partner: The Bancorp Bank (same partner as Kinly)
Bancorp Due Diligence Failures:
As documented by fintech analyst Jason Mikula (archive link; current site), Bancorpâs decision to partner with Ahead/LendUp raises serious questions about the bankâs third-party risk management processes:
âHow Ahead could have passed such diligence checks is unclear. Aheadâs common ownership with LendUp, with its history of compliance failures and questionable financial condition, should have been an immediate and serious red flag to Bancorp.â
Banks entering such partnerships are advised to examine:
- Business experience and qualifications
- Financial condition
- Legal and regulatory compliance
- Risk management and controls
- Information security
- Operational resilience
Bancorp declined to answer questions about:
- What due diligence was conducted on LendUp/Ahead
- Whether it had assessed LendUp/Aheadâs solvency
- How Bancorp would protect Aheadâs consumers and ensure continuous fund access if Ahead failed
Within approximately one year of launching (May 2021 - June 2022), Ahead collapsed and was transferred to Kinly during LendUpâs liquidationâvalidating regulatorsâ BaaS concerns about banksâ ability to oversee such relationships and protect vulnerable consumers.
Why This Matters:
- Same bank partner (Bancorp) facilitated both Ahead and Kinly
- Kapor Capital invested in both LendUp and Kinly (2021 acquisition)
- Regulatory failures at LendUp (multiple CFPB enforcements) were public knowledge
- Bancorp apparently partnered with Ahead despite this documented history
- Pattern demonstrates systematic due diligence failures enabling fraud entity shuffling
Lavish Campaign Before Collapse (May-June 2021):
Timeline demonstrates rapid collapse:
- May 20, 2021: Hypebeast documents lavish âAhead for Allâ campaign with Fairfax Studios
- June 14, 2021: $2.5M Rolling Loud contract signed
- July 5, 2021: Aheadâs final social media post (featured Fairfax Studios logo)
- August 4, 2021: Customer complaints surface on that final post (30 days after Rolling Loud contract)
- February 21, 2022: Rolling Loud lawsuit filed for $1.575M non-payment
- April 8, 2022: Ahead app stopped working
- April 2022: Kimberly Morgan (COO/Co-Founder) exits Ahead - lists as âsuccessful exitâ on LinkedIn after âsurpassing industry benchmarks for customer acquisition in 9 monthsâ
- June 2022: âAcquiredâ by Kinly during LendUp liquidation; $1.575M judgment entered against Ahead same period
The âSuccessful Exitâ That Wasnât:
Kimberly Morganâs LinkedIn claims Ahead âSurpassed industry benchmarks for customer acquisition in 9 months with a successful exitâ (Dec 2020 launch â Apr 2022 exit). But the timeline shows:
- â9 months of customer acquisitionâ = May 2021 lavish campaign â August 2021 customer complaints about locked accounts and unpaid referrals
- âSuccessful exitâ (Apr 2022) = Same month Ahead app stopped working, immediately before/during Rolling Loud lawsuit resolution
- Pattern: Exit before consequences (lawsuit judgment, customer fund access issues, Kinly acquisition during liquidation)
This is the exact same pattern as other LendUp executives: extract customer funds/marketing spend during brief operational period, exit claiming âsuccessâ before regulatory/legal consequences materialize, move to next entity (Kimberly â Beam, administering $200M+ in public benefits to 300K families June 2022).
Customer Abandonment (August 2021):
Ahead customer complaints Aug 4, 2021 on final post (July 5): âstopped paying referral bonuses,â âlocked out for no reason,â âno response from support.â Later comment: âreport to cyber crime authoritiesâŚlost my money investing in Ahead.â
Pattern demonstrates: Within one month of signing $2.5M Rolling Loud contract and launching multi-million dollar celebrity campaign, customers already reporting unpaid referral bonuses, account lockouts, customer support abandonment; company went dark (final post July 5) while customers desperately sought support; complaints posted on what would be Aheadâs last communication; fund access issues during transition to Kinly corroborate documented pattern of customers locked out during entity shuffling.
Fairfax Studios Inc. / Thirty Two West LLC: Shell Company Network (2020-2023)
Key People:
- Marvin Bing - Founder, CCO Fairfax Studios; Agent for both shell companies; Director of Art, Amnesty International; NAACP member
Corporate Structure - Two Separate Legal Entities:
Thirty Two West LLC (NY #5737099):
- Incorporated: April 10, 2020 (14 months before Fairfax Studios)
- Jurisdiction: New York
- Agent: Marvin Bing
- Status: Active
- Directors/Officers: Marvin Bing (agent), Shana Melius (DOS process agent)
Fairfax Studios Inc. (DE #5976860):
- May 20, 2021: Hypebeast documents Marvin Bing as âFairfax Studios headâ producing Ahead campaign content
- Incorporated: DE June 7, 2021 - 18 days after Hypebeast article
- 7 days before $2.5M Rolling Loud contract
- Rolling Loud lawsuit: Feb 21, 2022 (Case 2022-003284-CA-01)
- Default judgment: May 23, 2022 ($800K against Fairfax)
- Tax Delinquent: March 2023 ($408.78)
Anuradha Shultesâ Sworn Testimony: Admitted to Giving $800,000 to Shell Company
April 6, 2022 sworn affidavit in Rolling Loud lawsuit: Anuradha Shultes, as âChief Executive Officer and Manager of Ahead Financials, LLC,â testified under oath (State of California, County of Alameda): âOn June 22, 2021, Ahead wired $800,000.00 to Fairfax Studios, Inc. a/k/a Thirty Two West, LLC (Fairfax) with the understanding the funds were payment for a Rolling Loud, LLC (Rolling Loud) Miami sponsorship.â She continues: âBased on information and belief, Fairfax improperly retained the $800,000.00 wire and never remitted any portion of the funds to Rolling Loud for payment of the Miami sponsorship.â This sworn testimony treats two separate legal entities as interchangeable: Fairfax Studios Inc. (DE, incorporated June 7, 2021, 15 days before wire) and Thirty Two West LLC (NY, incorporated April 10, 2020, 14 months earlier) - both with Marvin Bing as agent. Using âa/k/aâ (also known as) demonstrates shell company network, not just one intermediary. Fairfax later received $800K default judgment (May 23, 2022) and defaulted rather than defend, proving the payment intermediary scheme.
Pattern demonstrates: Marvin Bing operated as âFairfax Studios headâ and produced content for Aheadâs multi-million dollar campaign before incorporating Fairfax Studios, then incorporated 7 days before signing $2.5M Rolling Loud contract; pre-existing shell company network with Thirty Two West LLC (April 2020) established 14 months before Fairfax Studios (June 2021); Anuradha Shultes admitted under oath that Ahead sent $800,000 to âFairfax Studios, Inc. a/k/a Thirty Two West, LLCâ - treating two separate legal entities as interchangeable; entities existed to serve as payment intermediary and liability buffer in sponsorship fraud scheme; Fairfax defaulted on $800K judgment rather than defend, proving consciousness of fraud
Kinly/BeKinly (2022-2023)
Corporate:
- bekinly.com registered: Sept 10, 2021 (2 days after CFPB lawsuit)
- App launched: June 17, 2022
- Address: 1750 Broadway Suite 300, Oakland (same as LendUp/Ahead)
- Phone: 1-833-33-AHEAD (Aheadâs phone number)
- Email: [email protected] (Aheadâs email)
aheadmoney.com infrastructure timing suggests coordination:
- Domain created September 2011, dormant through 2018
- August 7, 2019: âComing soonâ page archived - 7 months after Sasha announced board/advisory role at LendUp (January 15, 2019) and 1 month before Puzzle incorporated (September 2019); preparation during his announced board tenure while simultaneously preparing next company
- July 22, 2020: Migrated to AWS operational nameservers (ns-1189.awsdns-20.org, ns-1983.awsdns-55.co.uk, ns-261.awsdns-32.com, ns-578.awsdns-08.net) - deployment when Ahead launched from LendUp address
- September 15, 2022: Moved back to GoDaddy parking nameservers - operations ceased
- April 1, 2025: California branch entity dissolved via Franchise Tax Board forfeiture (unpaid taxes) - remained registered 3 years after operations ceased
- DNS timeline correlates with Ahead lifecycle; preparation began during Sashaâs announced board/advisory tenure (exact end date unknown, but August 2019 prep occurred 1 month before Puzzle launch)
- Corporate Structure: Multiple entities - Kinly Inc (US), Kinly Holding B.V. (Dutch holding company)
- Trademark Opposition: March 19, 2023 - USPTO Opposition No. 91283091, Kinly Holding B.V. v. Be Tenth, Inc.; defendant defaulted (failed to file answer)
- Tax Judgment: March 28, 2023 - Pennsylvania Department of Revenue judgment $5,987.77 (Case 2023-02549, Cumberland County)
- Tax Judgment Satisfied: June 2, 2023 - Authority to satisfy filed (31 days after Greenwood acquisition announcement)
Kinly Account Statement (June 1-30, 2022) showing identical infrastructure to LendUp/Ahead: 1750 Broadway Suite 300, Oakland (same physical address), phone number 1-833-33-AHEAD (Aheadâs phone), email [email protected] (Aheadâs email domain). Statement dated 15 days after Kinly app launch (June 17, 2022), proving âacquisitionâ was rebrand using existing Ahead infrastructure.
Ahead â Kinly Transition: Customer Fund Access Blocked (June 2022):
As documented by Jason Mikula, during the Ahead â Kinly transition (June 2022), customers were blocked from transferring funds for extended periods:
- Kinlyâs automated phone system: âPlease be advised that the transfer funds feature is currently not available. We are working diligently to resolve this issue.â
- Customer service agent told Mikula that Ahead had ârebranded its name to Kinlyâ
- Multiple customers reported being unable to spend or transfer funds for over a month
- New customers reported errors when attempting to verify information to open accounts
- One customer: âI made an account around 6/13⌠I havenât been able to use any of my money in that account. And since I canât transfer funds itâs stuck there. If I close the account it will take 3 to 5 weeks to get the check in the mail. So for over a month I havenât been able to use any of my money.â
- Mikulaâs own Ahead account was closed without notice, though it still showed a positive balance; he received no communication from Ahead, Kinly, or Bancorp; when he called, he was told there was âno reason noted for the closureâ and was promised a callback in 1-2 business daysâhe never heard back and never received his funds
Pattern demonstrates: âAcquisitionâ was asset transfer during liquidation, not functional company transition; customers lost access to funds during entity shuffle; neither Ahead nor Kinly websites mentioned customer transition or fund blockages; validates regulatorsâ BaaS concerns about protecting vulnerable consumers when fintech vendors fail.
Greenwood Acquisition and Documented Struggles (May 2023):
Acquired by Greenwood May 2, 2023 (35 days after tax judgment; bringing together âtwo of the largest Black-owned fintechsâ)
- January 2024 Washington Post investigation documents systematic failures after raising millions from JPMorgan Chase, Bank of America, Wells Fargo following George Floyd protests
- Failed promises: Only 150,000 of 700,000 waitlist opened accounts; delayed financial products (checking accounts year late, credit cards and business loans still not launched)
- California cease-and-desist: December 2022 agreement with Department of Financial Protection and Innovation to stop calling itself a âbankâ and disclose itâs a fintech platform
- The Gathering Spot lawsuit: July 2023 former business partner alleged âfinancial disarrayâ and unpaid debt; settled August 2023; Gathering Spot regained control December 2023
- Layoffs and executive departures: âThree top executives, who were recruited with much fanfare, have either left or been laid offâ per WaPo
- Roll-up strategy outside banking: $50M Gathering Spot acquisition, Valance (job recruitment), production studioâacquired portfolio of companies outside finance while failing to deliver core banking products
Pattern demonstrates: Multi-entity corporate structure (Kinly Inc, Kinly Holding B.V.) complicates accountability and asset tracing; Greenwood acquired Kinly May 2, 2023 despite active unresolved legal proceedingsâUSPTO trademark opposition (March 19) and PA tax judgment (March 28, satisfied June 2); post-Floyd capital influx enabled acquisition spree and âfinancial disarrayâ rather than sustainable banking infrastructure; troubled post-acquisition relationships (Gathering Spot lawsuit, separation); regulatory scrutiny for misrepresenting banking status; shell game continues through corporate restructuring while victims lose access to funds and accountability disappears into failed roll-up strategy
DashAi / DashFi Inc. (2022-present)
Executives:
- Anuradha Shultes - Founder/CEO (LendUp President/CEO â Insights President â Ahead Manager)
Corporate:
- Incorporated: DE September 23, 2022 (File #DashFi, Inc.)
- CA branch: March 20, 2024 (228 Santa Monica Blvd, Suite 300, Santa Monica, CA 90401)
- Website: dash-fi.com
KEY EVIDENCE: Parallel Operations (2020-2021)
Three companies operating simultaneously with same leadership:
2020-2021:
- LendUp (Anu Shultes, CEO 2019-2021) - under CFPB enforcement, shut down December 2021
- Puzzle (Sasha Orloff, CEO) - incorporated September 2019, I was hired October 2020
- Ahead (Anu Shultes, CEO & LendUp CEO) - incorporated April 2020, operating from LendUp address (1750 Broadway, Oakland)
Pattern:
- Anu ran TWO companies simultaneously (LendUp + Ahead) as CEO of both while LendUp faced federal enforcement
- Sasha founded Puzzle (2019) after LendUp asset sale (Dec 2018)
- Both extracted new entities from LendUp: Puzzle (Sasha, 2019-present), Ahead â DashAi (Anu, Sept 2022)
Timeline Demonstrates Pattern Continuation:
DashFi Inc. incorporated September 2022âwhile Ahead Financials faced $1.575M Rolling Loud fraud judgment (February 2022) and during LendUp liquidation proceedings.
Product:
AI-powered auto lending platform automating dealership loan desking, underwriting, and financing workflows. Branded as âDashAiâ (DashFi Inc. DBA DashAi). Per dash-fi.com (November 2025):
- âAiDOâ (AI Desking Officer): Automated desking solution that âAutomates 80-90% of the Desking Officerâs workâ
- Claims: âAi-optimized offer terms,â âreduces time to get to a profitable âYesâ with your customers,â âunifies existing DMS and CRM softwareâ
- Dealer benefits: âFaster Transactions, Increased Profitability, Higher Sales Rates, Greater Warranty and Bundled Servicing Salesâ
- Consumer benefits: âLower Monthly Payments, Lower Maintenance Costs, Lower Risk of Missed Loan Paymentsâ
- Status: âCurrently in Beta as we continue adding new products and offersâ (per website footer)
Pattern: Scaling Predatory Lending Through AI Automation
The same CEO who ran LendUp (CFPB permanent ban for ârepeatedly lying to consumers,â 140,000+ victims) is now building AI systems to automate loan origination and F&I (Finance & Insurance) workflows at dealerships. This demonstrates exactly what regulators should scrutinize: automating the same predatory patterns that resulted in federal enforcement, now at scale through âAI-optimizedâ decisioning.
The marketing promises âWin-Win for Dealers & Consumersâ while obscuring that this founderâs prior âfinancial inclusionâ platform defrauded 140,000+ consumers and was permanently shut down by CFPB. The automation of underwriting, offer optimization, and sales workflows creates infrastructure to scale predatory practices across the auto lending ecosystem.
Diversity Theater as Credibility Infrastructure:
TiE Womenâs Program Silicon Valley 2025 featured Anuradha Shultes as CEO of DashAi, describing her as:
âa seasoned fintech and operational leader who has scaled financial products and lending systems at industry level. She knows how lending actually works â not just in theory, but in the real-world mess of contracts, risk, processing, and compliance.â
What TiE Womenâs Program Omitted:
- LendUp President/CEO (2015-2021): Company received CFPB permanent ban December 2021 for defrauding 140,000+ consumers, $40M restitution ordered for ârepeatedly lying to consumersâ
- Insights Servicing President (2015-2023): Undisclosed LendUp subsidiary with identical officers, same headquarters address, never disclosed to LendUp shareholders
- Ahead Financials CEO (2020-2022): $1.575M court judgment for Rolling Loud sponsorship fraud; customers locked out of accounts reporting unpaid referral bonuses and abandoned customer support
TiEâs bio states she âknows how lending actually worksâ without mentioning her company was permanently banned by federal regulators for consumer fraud.
Pattern Demonstrates: Identical to Kapor Capitalâs documented patternâusing âfinancial inclusionâ and âunderrepresented communitiesâ branding (TiE Womenâs Program, diversity theater) while obscuring fraud history; Shultes moves from CFPB-banned predatory lender to AI-automated loan origination platform, potentially scaling same predatory patterns through automation; incorporated new entity while previous entities faced court judgments and regulatory shutdown; credibility infrastructure (women-focused accelerator, pitch platforms) provides legitimacy cover without due diligence on founderâs documented fraud history; TiE Womenâs Program champions âwomen founders who scaleâ without disclosing that this founder scaled a lending operation that defrauded 140,000+ consumers and was permanently shut down by federal regulators
Puzzle Financial (2019-present)
The pattern continues. While LendUp faced CFPB shutdown (December 2021) and Ahead Financials collapsed amid fraud judgments (2022, CEO Anuradha Shultes then incorporated DashFi Inc. DBA DashAi same year - AI automation for auto lending), the same CEO incorporated Puzzle Financial (September 2019). Same playbook: photoshopped metrics, false credentials, data collection infrastructure disguised as SaaS. Shultes now scales predatory lending patterns through AI automation at auto dealerships.
Leadership:
- Sasha Orloff - CEO, Co-founder
- John Cwikla - CTO, Co-founder
- Jake Rosenberg - Advisor (Oct 2019-Present per LinkedIn)
Corporate:
- Founded: Sept 2019 (as Valencia Data)
- Rebrand: 2021
- Address: San Francisco
- Claims: âsuccessful founderâ of LendUp & Mission Lane
- Reality: LendUp CFPB shutdown, Mission Lane advisor not founder
Puzzle Financial: Manufactured âThought Leaderâ Credibility
March/April 2023: Marketing Strategy Announced
During company all-hands meeting, marketing hire explicitly announced: âWeâre turning Sasha into a thought leaderâ - not âamplifying Sashaâs expertiseâ or âsharing Sashaâs vision,â but openly acknowledging manufactured credibility as marketing strategy. This initiated coordinated campaign across multiple platforms (podcast appearances, LinkedIn content with infographics and various post formats) while simultaneously exploiting and terminating employees.
April 26, 2023: Empire Startups Fintech Conference (35 Days Before Termination)
One month after announcing âthought leaderâ strategy and 35 days before terminating whistleblower, Sasha appeared at Empire Startups Fintech Conference NYC with Sophia Xiao (General Catalyst Head of Creation, Puzzle Board Observer since September 2019) for fireside chat: âLessons learned in incubating a huge idea inside a VC firm.â
Sasha and Sophia Xiao (GC Board Observer) at Empire Startups Fintech NYC, April 26, 2023 (35 days before my termination): âLessons learned in incubating a huge idea inside a VC firm.â Xiao witnessed $312 revenue / $10M+ burn yet publicly validated âsuccessâ narrative.
Sophia Xiaoâs role demonstrates institutional enablement:
- Board Observer at Puzzle since September 2019 (founding) - present through entire $312 revenue / $10M+ burn period
- Chief of Staff to Hemant Taneja (Dec 2018 - May 2022) when Puzzle was incubated
- Head of Creation (May 2022 - present): âfounding and fractional COO to Creation portfolio companiesâ
- Previously Sequoia Scout and Sequoia Ascent mentor
Key messaging from conference:
- âWhy incubate inside a VC? VCâs offer supportive environment of industry experts⌠Puzzle incubated in General Catalystâs Creation Fundâ
- âWhy did we create Puzzle? âŚFinTech startups are my personal favorite because they solve specific problems that people really needâ
- âWhat is the relationship between AI, Accounting and CFOs? âŚAI enables CFOs and accountants to focus on strategic tasks by taking care of the busy workâ
Pattern demonstrates: Board Observer who witnessed 3 years of minimal revenue ($312) and $10M+ burn providing public platform to promote âincubated inside VCâ success narrative. Conference occurred during same period as:
- Planning employee termination (35 days before May 31, 2023)
- Launching âFor Every Founderâ competitor directory (April 2023)
- Pricing page finally added after 3 years (April 2023)
- All while actual financials suggest data operation not SaaS business
Sophia Xiaoâs participation as both Board Observer (aware of actual financials) and public platform provider (promoting false narrative) demonstrates conscious institutional enablement one month before whistleblower termination.
April 28, 2023: Podcast Hypocrisy
Sasha appeared on re:designing podcast (hosted by Grace B. Kim) discussing:
- âDesign as the first hireâ
- âEnabling healthy debatesâ
- âMaking the unapproachable approachableâ
Reality at time of podcast (December 2022 - May 2023):
- First designer laid off (December 2022); had to sell possessions and return to home country after Sasha apparently dropped immigration paperwork
- Another employee terminated one week after I confronted leadership about crunch work (May 2023); told to âtake week off to consider if Puzzle was right for him,â returned to find card closed and access cut
- I was terminated May 31, 2023 (at least 28 days after raising OpenAI API concerns)
- December 2022 board meeting: Sasha blamed team for ânot high-performing,â âyouâre replaceableâ tone, âlimited seats,â created hostile environment
- Multiple reports of Sasha publicly yelling at employees
Immigration Exploitation Pattern:
- Sasha apparently dropped immigration paperwork for at least two employees
- First designer forced to leave country, sell possessions
- Then Sasha âadamantly saying heâll help you find a jobâ
- Using immigration status as leverage over vulnerable employees
Pattern: Manufactured external credibility (podcast, LinkedIn âthought leaderâ content) while internally exploiting employees, retaliating against dissent, and dropping immigration paperwork for vulnerable workers.
Puzzle Financial: Key Enablers
Dasha Shunina - GTM Strategist
- Forbes contributor (undisclosed Puzzle employment)
- Women Tech Meetup founder (Puzzle sponsor)
- âTalks with Dashaâ host (CEO interview platform)
- 48 Forbes articles Dec 2023-Oct 2025 (200K+ views)
- Covers YC startups, founder challenges, accounting tech
- Systematic platform exploitation for employer marketing
Key Patterns
- Same addresses: 1750 Broadway, Oakland shared by LendUp/Insights/Ahead/Kinly
- Same registered agent: VCORP Services CA across multiple entities
- Same executives: Anu Shultes, Kimberly Morgan across LendUp/Insights/Ahead
- Coordinated timing: Entities incorporated days before key events
- Simultaneous abandonment: All became tax delinquent March 2023
- Undisclosed relationships: Insights never mentioned despite same officers/address
Investor, Media, and Network Complicity
The fraud pattern documented above persisted for 13 years (2012-2025) not through secrecy, but through systematic enablement by venture capital, media outlets, Y Combinator, and diversity-branded institutions that continued promotional activities despite comprehensive documentation.
Y Combinator (Sam Altman President 2014-2019, Michael Seibel YC Accelerator CEO 2016-2024, Garry Tan CEO 2023-present)
- Backed LendUp through YC (Winter 2011)
- Sam Altman presidency (2014-2019) covered: LendUpâs first CFPB violation (2016), $150M Series B raise (2016), second CFPB consent order (2018), Mission Lane asset sale (Dec 2018)
- Backed Puzzle through continuation (Garry Tan era)
- Notified August 5, 2023 via two emails: [email protected] and [email protected] (subject: âwtf happened at lendupâ), and directly to Michael Seibel (Partner, former Managing Director and CEO of YC accelerator 2016-2024, transitioned to Partner Emeritus March 2025) documenting â11 years of negligence and securities fraudâ across â[âŚ], YCombinator, Alexis Ohanian, Sasha Orloff, Jake Rosenberg, Mission Lane, Puzzle Financial, and moreâ
- Continued Puzzle promotion post-notification
- No public statement, accountability measures, or acknowledgment of pattern across LendUp â Puzzle
Financial Conflict of Interest: Theorem Technology Co-Investment
Y Combinatorâs continued platforming of Puzzle despite comprehensive fraud documentation is explained by direct financial alignment through co-investment in Theorem Technology, Inc.:
- Theorem Technology, Inc. - Silicon Valley-based institutional asset manager focused on consumer credit space
- Founded: 2014, Y Combinator Winter 2014 batch (YC W2014)
- Business: Consumer credit asset management
- Acquired by Pagaya Technologies: October 22, 2024
- Deal terms: Cash + 504,440 Pagaya Class A shares distributed to stockholders
Co-investors in Theorem Technology:
- Y Combinator W2014, LLC (Kirsty Nathoo, CFO/Partner signature)
- Sasha Orloff (LendUp CEO, signed October 15, 2024 as stockholder)
- Altman Family LLC (Carmen Beckwith signature) - Sam Altmanâs personal family investment vehicle
- Confirmed by Jennifer Serralta: COO of Sam Altmanâs family office, managed Altmanâs $85M real estate purchases (2020-2021) including $43M Hawaii estate through LLCs (NY Post, November 30, 2023)
- Same person signed Theorem Technology documents: Jennifer Serralta signature appears in SEC filing alongside Carmen Beckwith for Altman Family LLC
- Timeline: Altman was YC President (2014-2019) when Altman Family LLC invested in Theorem Technology (2014)
- Two Sigma Ventures I, LLC (Riz Thakir signature)
Timeline of Conflict:
- 2014: YC backs Theorem Technology (YC W2014), Sasha invests in same company
- 2014-2019: Sam Altman serves as YC President while YC + Altman Family LLC co-invested with Sasha in consumer credit asset management
- 2016: LendUpâs first CFPB violation ($6.3M settlement) - YC had financial relationship with Sasha through Theorem
- 2018: LendUpâs second CFPB consent order - YC + Altman Family continued as Theorem co-investors
- December 2021: CFPB permanently bans Sasha from consumer lending industry
- 2014-2024: Sasha remains Theorem stockholder (consumer credit asset management) despite permanent ban from consumer lending operations
- August 2023: YC notified of comprehensive fraud documentation
- October 2024: Theorem acquired by Pagaya; Sasha receives Pagaya shares (Israeli AI lending platform)
- 2023-2025: YC continues platforming Puzzle via puzzle.io/yc despite fraud notification and co-investment conflict
What This Demonstrates:
YCâs silence and continued platforming is not âfounder community loyaltyâ - itâs protection of a co-investment relationship. Y Combinator had direct financial alignment with Sasha Orloff throughout LendUpâs CFPB violations (2016, 2018), permanent ban (2021), and continued consumer credit involvement via Theorem (2014-2024). The co-investment creates structural incentive to suppress fraud documentation that would damage both Sashaâs reputation and the value of shared investment positions.
Regulatory Evasion Pattern:
Sasha was permanently banned from consumer lending operations (December 2021) but continued involvement in consumer credit ecosystem through investment vehicles (Theorem Technology, 2014-2024), exploiting regulatory gap between operational bans and investment participation. This allowed continued profit from consumer credit industry despite federal prohibition.
Sam Altman Personal Involvement: LGBTQ + Allies Event at LendUp (April 11, 2017)
Archived LendUp blog post documents Sam Altmanâs appearance at LendUp offices for LGBTQ + Allies event during active fraud period:
âLendUpâs LGBTQ + Allies group invited Y Combinator (LendUp investor / how we got our start) President Sam Altman for a conversation on Silicon Valley, fintech, and being a member of the LGBTQ community as a leader in business and tech.â
Timeline Context:
- March 2016: First CFPB violation (LendUp) - $6.3M settlement for deceptive credit-building claims
- April 11, 2017: Sam Altman speaks at LendUpâs âLGBTQ + Alliesâ event one year after CFPB enforcement
- December 2016: LendUp raises money including YC participation
- 2014-2024: Sam Altmanâs Altman Family LLC co-invested with Sasha in Theorem (consumer credit)
Why This Matters:
- Personal involvement during fraud period - Not just institutional YC relationship, Sam Altman personally appeared at LendUp offices after CFPB violations were public record
- DEI positioning dates to at least 2017 - LendUp using LGBTQ community outreach during active fraud against vulnerable consumers
- âDifferent backgrounds, same missionâ - LendUpâs stated diversity value weaponized while systematically defrauding 140,000+ consumers
- Sam Altmanâs platform legitimized fraud entity - YC President lending credibility to company with documented CFPB violations
The archived blog post includes photo of Sam Altman at LendUp offices with wall text reading âOur mission is to provide a path to better financial healthâ - one year after CFPB documented LendUp was doing the exact opposite.
Sam Altman (YC President) at LendUp LGBTQ+ event April 11, 2017 - one year after first CFPB violation ($6.3M settlement). Wall: âOur mission is to provide a path to better financial health.â
Selective photo deletion: Blog post still exists but all photos of Sam were deleted from live version. Photographic evidence ONLY accessible via web.archive.org. They kept the text but removed visual proof of Samâs personal involvement during fraud period.
Altman Family LLC co-invested with Sasha in Theorem (2014-2024) throughout LendUpâs fraud period, proving direct financial alignment beyond YC institutional ties.
Pattern: DEI theater as reputation laundering during active regulatory violations.
Relationship Concealment: Active Suppression of Sam Altman/Sasha Orloff Connection
The Sam Altman-Sasha Orloff relationship is intentionally hidden from the open web:
- Photos scrubbed from LendUp blog: The April 11, 2017 LGBTQ + Allies event blog post still exists, but all photos of Sam Altman were removed from the live version - photographic evidence is ONLY accessible via web.archive.org; this selective deletion (keeping text, removing photos) demonstrates deliberate concealment of visual proof of Samâs personal involvement during fraud period
- No public documentation of relationship: Despite Sam Altmanâs high-profile role and LendUp being a YC W12 company, there is no easily findable documentation of Samâs personal appearance at LendUp offices
- âWink winkâ private dinners continue: December 18, 2024 - Sasha attends âa recent dinner hosted by a famous OpenAI employee (wink, wink)â - the coy language demonstrates active concealment of which OpenAI employee is hosting, likely Sam Altman himself
- Sustained relationship hidden: OpenAI controller interview (June 2024), private dinners (Dec 2024) - these connections are kept deliberately vague despite being critical for understanding the financial data pipeline
Why This Concealment Matters:
If the Altman Family LLC co-investment in Theorem (2014-2024) and YC relationship were purely above-board institutional connections, why selectively delete photos of Sam from the blog post while keeping the text? Why use âwink winkâ language about OpenAI dinners instead of openly stating whoâs hosting?
The selective concealment proves consciousness of guilt. They could have deleted the entire blog post, but instead chose to keep the text while removing all photos of Sam - this demonstrates calculated suppression of visual evidence while maintaining plausible deniability (âwe never deleted the blog postâ). Sam Altmanâs personal involvement with CFPB-banned CEO - during LendUpâs fraud period (2017 event) and continuing through OpenAI integration (2024 dinners) - creates a direct conflict of interest that undermines the entire âfounder community loyaltyâ narrative.
Sasha Orloff Functions as Financial Data Pipeline for YC/Sam Ecosystem:
The evidence demonstrates Sasha operates as a financial arm in the YC/Sam Altman network:
- Startups (founders, many YC-backed) use financial tools (Brex, Deel, Gusto, banks) â all data flows INTO Puzzle (accounting software, ultimate aggregate) â Puzzle â OpenAI (direct API sync) + Brex â OpenAI (separate confirmed partnership, âmillions of transactionsâ)
- Sasha maintains direct access to OpenAI employees (controller interviews, private dinners) while Puzzle âsyncs with OpenAIâ for customer financial data processing
- Altman Family LLC co-invested with Sasha for 10 years (Theorem 2014-2024) in consumer credit - proving direct financial alignment beyond YC institutional relationship
- Sam Altman personally appeared at LendUp offices after CFPB violations (April 2017, one year after $6.3M settlement) - demonstrating continued support despite federal enforcement
The data pipeline is the point. Puzzleâs business model (accounting software for startups) positions it as the ultimate data collection layer - aggregating financial data from Brex, Deel, Gusto, banks, and all accounting data - with its own direct OpenAI API partnership. The concealed relationship between Sam and Sasha, the âwink winkâ dinners, the scrubbed blog posts - all demonstrate consciousness that this pipeline would not survive public scrutiny.
Systematic data extraction disguised as founder community support, with Sasha operating as the financial data collection arm for Samâs AI empire.
General Catalyst: Hemant Taneja (CEO, Puzzle Board Member 2023-2025)
Hemant Taneja - General Catalyst CEO (2021-present), Managing Director (2002-2021), Forbes Midas List 2025 #8
Forbes Midas List Timeline (Also Celebrating During LendUp Violations):
- 2019: #32 on Forbes Midas List - during LendUpâs third CFPB violation period (2018-2019); one year before leading Puzzle Series A investment
- 2020: #31 on Forbes Midas List - LendUp violations continued through Feb 2020; same year he would lead investment in company run by LendUp CEO
- 2025: #8 on Forbes Midas List - celebrating while only recently exiting Puzzle board after 27+ months of whistleblower documentation
Puzzle Investment & Board Role:
- âBacked since 2019â per General Catalystâs own portfolio page - not 2021 Series A, but 2019 founding
- GCâs February 16, 2023 article titled âOur Creation of Puzzleâ (emphasis added) - not âOur Investment in Puzzleâ but âOur CREATION of Puzzleâ
- Article language proves GC built Puzzle: âWhen we met Sasha Orloff, an experienced founder and CEO, we saw a partner to reimagine the stagnant accounting software landscapeâ - not âwe backed a founder with a visionâ but âwe saw a partnerâ to execute GCâs vision
- âco-creating tools that empower startupsâ - explicitly describes GC as co-creator, not investor
- Strategic timing manipulation: TWO funding announcements in 2023, both hiding CFPB history:
- February 16, 2023: TechCrunch announces $15M Series A âclosed at the end of last yearâ (2022) - but I disclosed to TechCrunch in August 2023 that this was actually raised in 2021, strategically delayed 2 years to avoid LendUp CFPB shutdown news cycle (December 2021); by early 2023 theyâd already burned through most of the money with no revenue
- November 14, 2023: Puzzle announces $30M round led by S32 and XYZ Capital - just 9 months after finally announcing the stale 2021 Series A, proving rapid cash burn and need for emergency capital during my active fraud documentation period (5 months after termination)
- Pattern: Delay announcing 2021 raise until Feb 2023 to obscure CFPB history â need emergency capital 9 months later â both 2023 announcements make zero mention of CEOâs CFPB permanent ban (December 2021)
- Puzzle board member (2023-2025) - joined board post-investment, LinkedIn shows tenure ended 2025 (exact departure date unknown)
- Hemant Taneja listed directly on federal SEC filings (but John Cwikla, CTO & Cofounder since December 2019, appears on ZERO filings):
- Form D filed June 22, 2021 - Hemant Taneja listed, John Cwikla (CTO & Cofounder) not listed
- Form D filed June 23, 2021 - Hemant Taneja listed, John Cwikla not listed
- Form D filed November 14, 2023 - Hemant Taneja listed, John Cwikla not listed; announced same day as $30M round
- Pattern: GC CEO Hemant Taneja appears on ALL federal securities filings; John Cwikla (CTO & Cofounder working since December 2019) appears on NONE. This proves GC control structure, not founder control.
- November 2023 emergency fundraising: Just 9 months after finally announcing stale 2021 Series A (Feb 2023), needed $30M more (announced Nov 14, 2023) - proving rapid cash burn I warned TechCrunch about in August 2023 (âtheyâd already burned it down to $9M at the start of 2023 with no revenueâ). Timing: 5 months after my termination, during active fraud documentation period. Both 2023 announcements make zero mention of CEOâs CFPB permanent ban.
- Sophia Xiao (Puzzle Board Observer since Sept 2019): Former Chief of Staff to Hemant Taneja (Dec 2018 - May 2022), now Head of Creation at General Catalyst; present at company founding (September 2019) before John Cwikla started (December 2019) - proves GC created Puzzle, then hired technical cofounder 3 months later
- Pattern: GC created Puzzle in 2019 (their words: âOur Creation of Puzzleâ), installed CFPB-banned CEO as operator, GC CEO appears on all federal securities filings while actual CTO/Cofounder appears on none, strategic timing manipulation (2021 raise not announced until Feb 2023 to avoid CFPB news cycle), emergency $30M fundraising Nov 2023 (9 months later) proving rapid cash burn during active fraud documentation period, both 2023 announcements conceal CEOâs CFPB permanent ban
âResponsible Innovationâ Rhetoric vs. Investment Reality:
Hemant Taneja authored 4 books on ethical business and âresponsible innovationâ:
- âThe Transformation Principlesâ (publishing Sept 2025): âBlueprint for leaders who want to create institutions that endure, drive inclusive growth, and reshape industries in ways that serve people and societyâ
- âIntended Consequencesâ (2022): âActionable framework for foundersâŚon how to build and maintain a âresponsible innovationâ companyâ a company built for growth and for societal goodâ - Forbes Best Business Book of 2022
- âUnHealthcareâ (2020): Data-driven healthcare transformation
- âUnscaledâ (2018): âForces reshaping the global economyâŚturning one of the fundamental laws of business and societyâthe economies of scaleâon its headâ - laid out AI thesis for âupstarts leveraging AI for hyper-focused marketsâ
Stanford GSB on âServant Leadershipâ and âRole in Societyâ:
In a September 2024 Stanford GSB interview, Taneja emphasized Ken Chenaultâs mentorship on servant leadership:
âOne of the great blessings in my life has been that Ken Chenault was one of the best business leaders in society, ran American Express. Once he retired, he decided to join us. And Iâll never forget this, when he first joined, we had this long dinner in New York. We were talking about training me to be a CEO and building followership in the organization. And the whole idea of servant leadership, something heâs very big on. And at the end of the dinner he said, and if you want to be a leader, we should talk. I was like, Ken, I thought we just had a three hour dinner about how to be a leader. And he said, âNo, in society.â And that was sort of a profound comment where leadership is not just about how you behave in your business, but also about how you think about your role in society.â
Hypocrisy: Writing bestselling books about âresponsible innovationâ and âcompanies built for growth and for societal good,â invoking âservant leadershipâ and ârole in society,â while simultaneously:
- Leading investment in company run by CFPB-banned CEO (LendUp: 140,000+ consumers defrauded, $40M restitution)
- Joining board of company with photoshopped metrics, false credentials, $312 revenue vs $10M+ burn
- Maintaining investment after comprehensive fraud documentation (August 2023)
- Only exiting board recently (2025)
- Active suppression: October 2023 Israeli portfolio pledge during whistleblower suppression period
âResponsible AIâ Theater While Puzzle Syncs Customer Data with OpenAI:
November 14, 2023: Same day as Puzzleâs $30M funding announcement (9 months after finally revealing stale 2021 raise), Hemant posted to Twitter:
âToday, 35+ VC firms, with another 15+ companies, representing hundreds of billions in capital have signed the voluntary Responsible AI commitments from @ResponsibleLabs (RIL), the non-profit I co-founded. As Chairman of RIL, Iâm proud to unveil this today with tech leaders and Commerce Secretary Raimondo in San Francisco.â
Signatories include:
- General Catalyst (his firm, lead Puzzle investor)
- XYZ VC (Ross Fubini - Kapor Capital partner who invested in both LendUp and Puzzle)
- Felicis Ventures (Puzzle investor)
The âcommitmentsâ:
- Internal governance for responsible AI
- Appropriate transparency and documentation
- Risk & benefit forecasting
- Auditing and testing
- Feedback cycles and ongoing improvements
The actual reality on November 14, 2023:
- Hemant on board of Puzzle (CEO permanently banned from consumer lending)
- Puzzle âsyncing with OpenAIâ for customer financial data processing
- $30M emergency funding announced same day (5 months post-whistleblower termination)
- CEOâs CFPB ban never disclosed to customers/partners
- Zero âtransparency and documentationâ about data pipeline to OpenAI
- Zero ârisk & benefit forecastingâ for giving CFPB-banned CEO access to startup financial data
- Zero âauditing and testingâ of CEOâs compliance with federal prohibitions
Twitter reactions:
- Del Johnson (@DelJohnsonVC): âSpot the FTX investors.â
- Beff Jezos (@beffjezos): âI liked some of these firms đ˘ RIPâ
Pattern: Hemant positions as AI ethics leader with Commerce Secretary and âvoluntary commitmentsâ on the exact same day his portfolio company announces emergency funding during active whistleblower suppression. The commitments require âtransparency,â âauditing,â and ârisk forecastingâ - none of which were applied to Puzzleâs CFPB-banned CEO accessing customer data and syncing with OpenAI.
Performance of ethics while systematically violating the principles being performed.
Forbes Structural Conflicts:
- Forbes Midas List 2025 #8 - Puzzleâs lead investor featured on prestige list
- Forbes 30 Under 30 judge - participated in judging process for Forbes prestige lists
- Forbes Best Business Book 2022 - âIntended Consequencesâ featured by same publication
- Pattern: Forbes cannot objectively cover Puzzle fraud when lead investor is:
- Midas List #8 (high-profile placement)
- Former 30 Under 30 judge
- Bestselling author featured by Forbes
- Media credibility infrastructure prevents accountability journalism
Gusto Board Overlap with Kapor Capital:
- Gusto board member since February 2014 (11+ years)
- Gusto is Kapor Capital portfolio company
- Creates institutional alignment: Hemant (GC CEO) + Kapor Capital both invested in Gusto
- Gusto partners with Puzzle (September 2025 technical integration with Brex) - cross-promotion between GC portfolio (Puzzle) and Kapor portfolio (Gusto)
- Pattern: Board service on Kapor portfolio company while simultaneously investing in CFPB-banned CEOâs new company
Military Tech Portfolio Overlap:
- General Catalyst invested in Anduril (military tech company founded by Palmer Luckey, now valued at $28B)
- December 4, 2024: Anduril announced partnership with OpenAI for counter-drone systems and military AI applications (after OpenAI removed âmilitary and warfareâ ban from terms of service in January 2024)
- Palmer Luckey is self-described âradical Zionistâ who declared âIsrael has my [and our] unqualified supportâ at Wall Street Journal conference (TRT World, Dec 2024)
- Ross Fubini (XYZ Venture Capital, Kapor Capital partner during LendUp) also early investor in Anduril
- Fubini: Kapor Capital partner 2011-2012 (LendUp Seed/A/B) â founded XYZ 2016 (Anduril early investor) â cofounded Village Global 2017-2020 with Erik Torenberg (Turpentine founder, now a16z GP)
- Fubini also Palantir advisor since Jan 2010 (15+ years) - connects to military/defense tech ecosystem
- Pattern: GC and former Kapor partner both invested in military tech (Anduril) while maintaining LendUp/Puzzle investment continuity, now converging with OpenAI (which processes data from Puzzle/Brex/YC portfolio companies)
Active Suppression (October-December 2023)
KEY EVIDENCE: General Catalyst Active Suppression (Unpinned Tweet + Deleted Replies)
- Oct 8, 2023: General Catalyst pledged $250K to Israeli humanitarian efforts, pinned tweet to profile
- December 2023: I called out GC on LinkedIn regarding Puzzle fraud connections
- December 2023: GC unpinned the Israeli pledge tweet after LinkedIn callout; eventually my tweet replies were deleted
Why this matters: If Israeli connections were routine business practice, why unpin the statement AND delete critical replies when someone connects it to their Puzzle investment? The action demonstrates consciousness that these connections become problematic when linked to documented fraud. Active monitoring + selective suppression = consciousness.
General Catalystâs Oct 8, 2023 pledge ($250K to Israel). Tweet pinned, then unpinned Dec 2023 after LinkedIn callout. Replies deleted.
Israeli Tech Ecosystem Portfolio:
General Catalyst maintains deep portfolio integration with Israeli tech ecosystem (11+ documented investments):
- Fintech: Rapyd, Melio, Lemonade
- Healthcare/AI: Aidoc (AI healthcare), Pulsenmore (home ultrasound), Sheba Medical Center (partnership 2023)
- Cybersecurity: Apiiro, Armis ($300M funding co-led April 2024)
- Technology: Arbe Robotics (perception radar), Nexar (connected vehicles), Superplay (gaming)
Pattern: Lead investor in Puzzle (CEO with documented Netanyahu financial ties, 2015) while maintaining sustained institutional commitment to Israeli tech ecosystem.
Healthcare Data Infrastructure (HATCo):
- Founder and Executive Chairman: Health Assurance Transformation Company (HATCo, Jan 2023-present)
- HATCo acquired Summa Health (Akron, Ohio integrated health system) in 2025
- Board member: Livongo (acquired by Teladoc $18.5B, 2020), Commure, Transcarent, Tendo, Homeward, Hippocratic AI
- Pattern: âHealth assuranceâ transformation thesis = healthcare data access infrastructure
- Timing: Acquiring health systems while investing in CFPB-banned CEO running accounting software (âsyncing with OpenAIâ)
Livongo Securities Fraud Lawsuits (2020) - Hemant Taneja Named Defendant
Hemant Taneja was named as a defendant in at least 10 securities fraud class actions related to Livongo Health in September-October 2020, immediately following the Teladoc merger announcement:
- OâConnor v. Livongo Health, Inc. et al - N.D. Cal. 5:20-cv-07281 (Oct 16, 2020)
- Ormesher v. Livongo Health, Inc. et al - N.D. Cal. 5:20-cv-07105 (Oct 13, 2020)
- Vea v. Livongo Health, Inc. et al - S.D.N.Y. 1:20-cv-08230 (Oct 2, 2020)
- Banner v. Livongo Health Inc. et al - N.D. Cal. 5:20-cv-06758 (Sept 29, 2020)
- Anthony v. Livongo Health, Inc. et al - S.D.N.Y. 1:20-cv-07706 (Sept 18, 2020)
- Jones v. Livongo Health, Inc. et al - E.D.N.Y. 1:20-cv-04362 (Sept 17, 2020)
- Kubus v. Livongo Health, Inc. et al - S.D.N.Y. 1:20-cv-07579 (Sept 16, 2020)
- Hart v. Livongo Health, Inc. et al - D. Del. 1:20-cv-01222 (Sept 14, 2020)
- Raheja v. Livongo Health, Inc. et al - N.D. Cal. 3:20-cv-06406 (Sept 11, 2020)
- Kent v. Livongo Health, Inc. et al - D. Del. 1:20-cv-01213 (Sept 10, 2020)
Allegations: Investors alleged Teladoc and its leadership (including board members) misrepresented Livongo integration progress as going well or âfully completeâ in technology, sales, and other areas. The suits alleged misleading statements artificially inflated Teladocâs stock price between February 2021 and July 2022.
Outcome: Cases were dismissed in 2023 (NY state court) and again in 2025 (federal court appeal), with courts finding insufficient evidence of fraudulent intent. Teladoc prevailed on dismissal, not acquittal.
Pattern: General Catalyst CEO was named defendant in 10+ securities fraud lawsuits regarding misrepresentations to investors while simultaneously backing Puzzle (GC âbacked since 2019â per their portfolio page). Two years later (2023), Hemant joins Puzzle boardâcompany led by CFPB-banned CEO with documented photoshopped metrics, false credentials, and misleading investor materials. The same pattern of alleged investor misrepresentation he was accused of at Livongo was occurring at his own portfolio company.
| Livongo (2020 allegations) | Puzzle (documented) |
|---|---|
| Overstating integration progress | Photoshopped engagement metrics (3 â 12,362 likes) |
| Hiding membership pipeline depletion | Concealing CFPB ban from investors/partners |
| âGoing really greatâ when it wasnât | False âcofounderâ claims (Mission Lane) |
| Artificially inflated stock price | $312 revenue vs $10M+ burn rate hidden |
Core pattern: Telling investors things are better than they are.
âApplied AIâ and Data Extraction Thesis:
From LinkedIn bio: âMy vision for General Catalyst is to be the worldâs foremost investment and transformation company, supporting global resilience through applied AI. I first laid out my AI thesis in my 2018 book Unscaled, which explored how the economy of the future will be won by upstarts leveraging AI for hyper-focused markets.â
Timeline:
- 2018: âUnscaledâ lays out AI thesis for startups
- 2019: Puzzle created by General Catalyst (GCâs own words: âOur Creation of Puzzleâ), Sophia Xiao Board Observer from founding (September 2019), GC portfolio page states âBacked since 2019â
- December 2019: John Cwikla (CTO & Cofounder) starts - 3 months after GC already involved
- 2021: GC leads Puzzle Series A ($15M) - raised in 2021 but not announced publicly until February 2023 to avoid LendUp CFPB shutdown news cycle
- 2023: Hemant joins Puzzle board
- 2023: Puzzle announces OpenAI integration (âsyncing with OpenAIâ)
- 2025: Hemant exits Puzzle board
Pattern: CEO who wrote book about âAI for hyper-focused marketsâ (2018) creates accounting software âsyncing with OpenAIâ in 2019, installs CFPB-banned CEO as operator.
Boston Geographic Connection:
- General Catalyst headquarters: Cambridge, MA
- Same geographic area where FBI Boston Division warned about Skolkovo Foundation technology access risks (April 2014)
- Dasha Shunina (Puzzle GTM strategist) worked at FBI-warned Skolkovo Foundation (2016-2023) while building U.S. tech ecosystem access
- Pattern: Boston-based investor funding company employing Skolkovo operative in same geographic area FBI warned about
Why This Matters:
Hemant Taneja represents the ultimate institutional enablement:
- Forbes Midas List #8 = structural media conflict preventing coverage
- Author of âResponsible Innovationâ = rhetorical cover for fraudulent infrastructure
- Created Puzzle in 2019 = not investor backing founder vision, but VC building data extraction infrastructure and installing CFPB-banned CEO as operator
- Board member 2023-2025 = direct oversight and conscious enablement during fraud period
- On all federal SEC filings while actual CTO/Cofounder on none = proves GC control structure
- Strategic timing manipulation = 2021 raise delayed until Feb 2023 to avoid CFPB news cycle; emergency $30M raise Nov 2023 (9 months later) proves rapid cash burn during fraud documentation; both 2023 announcements conceal CEOâs CFPB permanent ban
- Gusto board since 2014 = Kapor overlap + cross-promotion infrastructure
- HATCo healthcare acquisition = data access across sectors (healthcare + financial)
- Israeli portfolio + suppression = geopolitical dimension + consciousness of scrutiny
Hemant Taneja: created accounting software infrastructure (2019), installed CFPB-banned CEO as operator, orchestrated strategic timing of funding announcements to obscure regulatory history, wrote 4 books about âresponsible innovationâ while enabling 13-year fraud pattern as data extraction infrastructure.
Puzzleâs âAboutâ Page: Unusual VC Control Structure (November 2025)
Puzzleâs official âAboutâ page (puzzle.io/about) features an unusual âCreation Storyâ section that positions General Catalyst leadership as if they are part of the founding team itself.
Puzzle.io âAboutâ page (November 2025): âThe Creation Storyâ section features four people: Sasha Orloff (Cofounder & CEO), John Cwikla (Cofounder & CTO), Hemant Taneja (CEO & Managing Director at General Catalyst), and Sophia Xiao (Chief of Staff to the CEO of General Catalyst).
Highly unusual structure: VC-portfolio âAboutâ pages typically only show the companyâs actual founders/leadership, not the VC firmâs CEO and Chief of Staff.
Puzzle.io âAboutâ page (November 2025): âBuilt For The Ambitious, Backed By The Ambitiousâ section lists investors and âangels fromâŚâ revealing structural conflicts. On Deck appears both as major institutional backer AND in âangels fromâ section. Brex (YC W17, competitor to GC-backed Ramp) listed as angel investor.
Pattern: VC networks create appearance of independent validation while maintaining coordinated control.
Why This Structure Is Unusual:
In typical VC-portfolio company relationships, the portfolio companyâs âAboutâ page features only the companyâs own leadership team. Investors might be acknowledged in a separate âInvestorsâ or âBacked byâ section, but they are not presented alongside founders in a âCreation Storyâ section as if they co-founded the company.
Firsthand testimony about GCâs operational control:
As a former Puzzle engineer, I was personally introduced to Sophia Xiao and, along with all team members, virtually introduced to Hemant Taneja in early team meetings. The prevailing understanding among employees was that Hemant had the idea for Puzzle more than Sasha did.
Company offsites featured VC network presence:
- First offsite: Ross Fubini (XYZ Venture Capital managing partner) attended briefly
- Second offsite:
- Ash Rust (Sterling Road Capital co-founder) attended (even Radha felt he was off)
- Sophia Xiao (General Catalyst âco-creatorâ of Puzzle) attended
This level of VC involvement in a portfolio companyâs founding and operations is atypical - portfolio companies donât usually introduce their entire engineering team to their lead investorâs CEO and Chief of Staff as if theyâre part of the founding team, nor do investors routinely attend company offsites. This proves GC built Puzzle as infrastructure rather than backing an independent founderâs vision.
Structural Conflicts in âAngelâ Investors:
The âangels fromâŚâ section reveals additional structural conflicts:
- On Deck: Listed both as institutional backer AND angel investor source - creates illusion of independent validation while maintaining coordinated control
- Brex: YC W17 company, competitor to GC-backed Ramp, yet listed as angel investor in GC-incubated Puzzle
- Stripe, Plaid, Gusto, Robinhood, Google: All companies with financial data access, listed as angel investor sources for accounting software company
- âYC alumni syndicateâ: Sashaâs LinkedIn bio explicitly lists âa YC alumni syndicateâ as backer - despite Puzzle never going through Y Combinator - proving YC networkâs direct financial involvement in GC-incubated data extraction infrastructure
This demonstrates:
- GC literally created Puzzle: GCâs own February 2023 article titled âOur Creation of Puzzleâ and portfolio page stating âBacked since 2019â (not 2021 Series A) proves GC built Puzzle as infrastructure from inception
- GC hired Sasha as operator: Article says âWhen we met Sasha Orloff⌠we saw a partner to reimagineâ - not âwe backed his visionâ but âwe saw a partnerâ to execute GCâs vision for accounting software
- Timeline proves GC control: Sophia Xiao (GC Board Observer) present at founding September 2019; John Cwikla (CTO & Cofounder) didnât start until December 2019 (3 months later); GC was there first, then hired technical cofounder
- Appearance of independent validation: Angel investors from recognizable companies create credibility while all being part of coordinated VC network
- Data extraction coordination: âAngelâ investors are all financial data companies (Stripe, Plaid, Brex, Gusto) backing accounting software that aggregates their data
- YC network backing GC infrastructure: Despite Puzzle being GC-created (not YC), âYC alumni syndicateâ explicitly listed as backer - proves YCâs direct financial involvement in accounting software that aggregates YC portfolio financial data
- Consciousness of unusual structure: Featuring VC leadership as founders on public âAboutâ page, titling article âOur Creation of Puzzle,â and stating âBacked since 2019â proves GC views Puzzle as their creation, not independent company they backed
- Pattern with Deel partnership: GC didnât just back Puzzle - they built it (2019), installed CFPB-banned CEO as operator, and now orchestrate portfolio integrations (Deel, Ramp)
November 24-25, 2025: General Catalyst Communications Team Monitoring After Public RICO Tagging:
Samantha Van Gent (Communications at General Catalyst) viewed my LinkedIn profile after I publicly posted about termination agreement, calling it âRICO patterns, not NDAsâ and specifically tagging General Catalyst and XYZ Capital as examples of entities the separation agreement prevented me from discussing. This proves:
- Institutional awareness at lead investor when publicly tagged: Not passive monitoring, but GCâs communications team actively responding to being publicly called out about RICO patterns and NDA restrictions
- Consciousness that public RICO association is reputational threat: GC PR team viewing profile after being tagged in post about âRICO patternsâ demonstrates they view public association with fraud allegations as crisis requiring monitoring
- Active monitoring of posts tagging General Catalyst: Immediate response to being tagged proves PR team tracks when lead investor is publicly associated with RICO allegations and restrictive termination agreements
- Consciousness for permanent record: Timestamp establishes institutional awareness at portfolio companyâs lead investor when publicly called out about role in documented fraud pattern
- Eliminates âwe didnât knowâ defense: For all future proceedings, including potential RICO proceedings, this creates timestamped evidence that GCâs PR team was aware of public posts calling out GCâs association with RICO patterns
Context of Public Post: Post discussed termination agreement (âthese are not NDAs. these are RICO patterns.â) and explicitly tagged General Catalyst and XYZ Capital as examples of entities the agreement restricted me from discussing. GC comms teamâs immediate profile view after being tagged demonstrates consciousness that being publicly associated with RICO allegations is viewed as reputational threat requiring institutional monitoring.
See evidence-115 in Coordinated Network Surveillance section for complete documentation.
Andreessen Horowitz (a16z): Marc Andreessen, Ben Horowitz
Investment Pattern Across Data Extraction Operations:
- LendUp (June 2013): Backed predatory lender that defrauded 140,000+ consumers, TechCrunch coverage
- Worldcoin ($135M, 2025): Sam Altmanâs biometric extraction operation collecting 26M+ iris scans
- OpenAI: Major investor in company whose competitive advantage relies on training data from systematic extraction operations
- Navan ($9.2B valuation, October 2022): Travel/expense management platform co-founded by Ben Horowitz, now platforming CFPB-banned Puzzle
- Pattern documented: Cannot expose LendUp fraud without implicating Worldcoin and OpenAI data extraction infrastructure
Marc Andreessen: Public Campaign Against CFPB (November 2024)
Joe Rogan Podcast Appearance (Episode #2234, November 26, 2024):
Marc Andreessen launched sustained criticism of the Consumer Financial Protection Bureau - the federal agency that permanently banned LendUp and exposed the fraud pattern a16z invested in.
Key Claims (full transcript documented by Nic Carter):
âWe have this thing called the Consumer Finance Protection Bureau, CFPB, which is sort of Elizabeth Warrenâs personal agency that she gets to control⌠Basically, terrorize financial institutions, prevent new competition, new startups that want to compete with the big banks.â
- Claimed CFPB engaged in âdebankingâ of crypto entrepreneurs
- Said â30 founders debanked in the last four yearsâ
- Described CFPB as âunaccountableâ agency with excessive power
- Framed consumer protection as industry persecution
Timeline Documenting Self-Interest:
- June 2013: a16z invests in LendUp - âaiming to disrupt payday lendingâ
- March 2016: First CFPB violation - LendUp ârepeatedly lied to consumersâ
- July 2018: Second CFPB consent order against LendUp
- February 2020: Third CFPB violation ($500K)
- December 2021: CFPB permanent ban + $40M restitution - 140,000+ victims
- November 2024: Marc Andreessen goes on Joe Rogan to attack CFPB
- ~3 years: Between CFPB banning a16z portfolio company and Marc publicly attacking the agency
Pattern Documented:
Venture capitalist whose firm invested in predatory lender (LendUp, June 2013) now leading public campaign to delegitimize the federal agency (CFPB) that exposed the fraud and ordered $40M restitution.
CFPB Enforcement Against a16z Portfolio: LendUp (June 2021)
As documented by Nic Carter (updated December 1, 2024):
âUpdate 12/01/24: This story has been updated to reflect that the CFPB has indeed brought an enforcement action against an a16z portfolio company, LendUp.â
The CFPB enforcement Marc criticizes as âterrorizing financial institutionsâ includes:
- Permanent shutdown of a16z-backed LendUp
- $40.5M restitution order
- 140,000+ documented victims
- Ban on CEO Sasha Orloff from lending industry
- Federal record establishing ârepeatedly lied to consumersâ
Network Amplification:
- ProPublica coverage: âTrump, CFPB, Marc Andreessen and Silicon Valleyâ - documenting broader effort to undermine consumer protection
- Brennan Center analysis: âWho Benefits From Trumpâs Move to Shut Down Consumer Financial Protection Bureauâ
- Elon Musk amplification on X/Twitter
- Trump administration alignment (November 2024 election)
The Actual CFPB Record on Debanking:
Per Nic Carterâs analysis and CFPB Director Rohit Chopraâs public statements:
- June 2024: Chopra spoke at Federalist Society against politically-motivated deplatforming
- August 2024: CFPB court filing described debanking of Christians as discriminatory practice
- October 2024: Finalized rule requiring digital payment apps to explain account closures
- Pattern: CFPB is attempting to address debanking (especially of protected classes), not causing it
What Marc Gets Wrong:
From Nic Carterâs detailed fact-check:
âHe overstates the CFPBâs role a bit, as it is their sister regulators, the FDIC, the OCC, the Fed that are more responsible for the recent spate of crackdowns against crypto and fintech firms.â
The agencies actually responsible for âOperation Choke Point 2.0â (targeting crypto/fintech):
- FDIC (Federal Deposit Insurance Corporation)
- OCC (Office of the Comptroller of the Currency)
- Federal Reserve
- Biden White House coordination
The CFPBâs primary role: consumer protection enforcement against fraud and deceptive practices.
Why This Matters:
- Strategic misdirection - Attacking CFPB (consumer protection) when actual crypto banking issues stem from FDIC/OCC/Fed
- Delegitimizing enforcement - Creating narrative that consumer protection = âterrorizingâ business
- Protecting portfolio - a16z backs OpenAI, Worldcoin, crypto/fintech; CFPB enforcement threatens business model
- Political alignment - Trump administration hostility to CFPB creates opportunity to eliminate oversight
- LendUp connection - Cannot acknowledge CFPB enforcement was legitimate without admitting a16z invested in fraud
Co-Investment Pattern Explains Silence:
From earlier documentation, a16z (through Altman Family LLC) co-invested with Sasha Orloff in:
- Theorem Technology (2014-2024): Consumer credit asset management, both stockholders for 10 years
- LendUp (a16z June 2013 investor): CFPB documented 140,000+ victims
Marc Andreessenâs CFPB criticism serves dual purpose:
- Protect current crypto/fintech portfolio from regulatory scrutiny
- Delegitimize the agency that exposed fraud in a16z portfolio company (LendUp)
The Broader Context:
Marc Andreessen frames this as civil liberties and âdebankingâ of political dissidents. a16zâs actual business model depends on:
- Backing data extraction operations (LendUp, Worldcoin, OpenAI)
- Regulatory arbitrage (operate until shut down)
- Network protection (cannot expose one fraud without implicating others)
- Political influence (undermine agencies that threaten portfolio)
Marcâs own framing:
âThis is one of the reasons why we ended up supporting Trump. We just canât live in this world.â
Translation: âWe cannot operate our business model (backing legally questionable ventures until forced to stop) if federal agencies enforce consumer protection laws.â
Evidence Summary:
- â a16z invested in LendUp (June 2013)
- â CFPB found LendUp ârepeatedly lied to consumersâ (2016-2021)
- â CFPB ordered permanent shutdown + $40M restitution (Dec 2021)
- â Marc Andreessen attacks CFPB on Joe Rogan (November 2024)
- â a16z backs OpenAI, Worldcoin, multiple crypto/fintech companies
- â Pattern: Attack the agency that exposed your portfolio companyâs fraud
Regulatory Recommendation:
Investigate coordination between venture capital firms and political efforts to eliminate or defang consumer protection agencies. The timing - CFPB enforcement against portfolio company â public campaign against CFPB â political alignment with administration hostile to CFPB - demonstrates strategic effort to remove regulatory oversight rather than legitimate civil liberties concern.
Navan: December 2025 Continued Platforming
Event: âDCPA Dinner with Brex, Navan, and Puzzleâ
- Date: December 8, 2025
- Location: Washington DC
- Format: Invite-only dinner at Digital CPA.com conference
- Co-hosts: Navan, Brex, Puzzle Financial
Navan Background (October 2022 Series G):
- $9.2B valuation ($300M raise: $154M equity + $150M structured capital led by Coatue)
- Ben Horowitz quoted: âFrom the start, Navan revolutionized business travel by automating, personalizing, and professionalizing the experience. Despite a pandemic that brought business travel to a standstill, the company doubled down on innovation and now those bets are paying off in a big way.â
- a16z cofounder as major investor and public face of company
- Coatue (structured capital leader) also backs multiple YC/fintech operations
Pattern Documentation:
- Navan platforms CFPB-banned CEO 27+ months after comprehensive fraud documentation
- Event occurs 28 days after SEC whistleblower complaints filed (November 11, 2025)
- Washington DC location suggests relationship-building with DCPA attendees and potential regulatory influence
- a16z network enabling rather than distancing despite federal enforcement record
Network Overlap:
- Andreessen Horowitz connects: Navan â LendUp â OpenAI â Worldcoin â YC ecosystem
- Coatue overlap: Check portfolio for additional Puzzle/YC connections
- Brex co-host: Israeli connections via Shai Goldman (Startups & VCs ambassador, July 2021)
- Puzzle lead investor: General Catalyst (documented)
Significance:
- Major a16z success story ($9.2B) actively promoting founder with federal enforcement record
- âInvite-onlyâ format creates exclusive validation for Puzzle among accounting professionals
- Demonstrates conscious enablement: sophisticated parties with access to public CFPB records choosing to platform banned operator
a16z Studios / Turpentine Platforming (Erik Torenberg)
Erik Torenberg - Turpentine founder (acquired by a16z April 2025), former ODF chairman, Village Global cofounder/GP (2017-Dec 2020 with Ross Fubini) - received detailed fraud documentation January 19, 2024 (three months before podcast launch)
- April 2024: âTech Finance with Sasha Orloffâ podcast launched on Turpentine network, produced and sponsored by Puzzle Financial itself (YouTube: âbrought to you by Puzzle, the modern accounting platformâ)
- Turpentine platforming for 12 months (April 2024 - April 2025) before a16z acquisition
- Throughout 2024 production while:
- January 19, 2024: Torenberg (via ODF) received fraud documentation, dual C&D letters, Asset Sale document, wrongful termination details
- August 2023 SEC whistleblower complaint already on file
- October 2025: ActualQuickBooks photoshopping incident
- October 30, 2025: Direct warning to Torenberg about photoshopped metrics
- November 5 & 8, 2025: Final notices to Torenberg with complete documentation
- April 2025: a16z acquired Turpentine, Torenberg joined as general partner, branding became âa16z Studiosâ
- LinkedIn profile retroactively updated to show âPodcast Host - Tech Finance by A16Z Studiosâ (April 2024 - Present), applying a16z branding to entire podcast history
- Self-promotional platform: Puzzle produced its own podcast to position CEO as ârepeat founderâ and thought leader, distributed through Turpentine network run by investor who had received comprehensive fraud documentation three months before launch
- Pattern: Company produces own media â distributes through network run by notified investor â network acquired by major VC â retroactive credibility through a16z branding
- No public acknowledgment of documented fraud pattern, CFPB enforcement, or photoshopped metrics despite Torenbergâs direct notification and awareness before podcast launch
Continued Platforming Post-Acquisition:
- November 20, 2025: Latest podcast episode featuring Dan Westgarth (Deel COO) discussing Puzzle-Deel partnership and integration
- Published 10 days after 4th SEC complaint and same day as third C&D letter
- âTech Finance by Turpentine, which is now part of the A16Z podcast networkâ - Sasha explicitly brands it as a16z content in opening
- Promoted Puzzle-Deel technical integration: âthose journal entries are instantâ and âmakes a ton of senseâ (timestamped praise from Deel COO)
- Sasha introduces self as ârepeat founder and current CEO of Puzzle and self-professed finance nerdâ
- Includes mid-roll Puzzle advertisement: âWhy would startups still be using accounting software from the 1990s?â
- a16z platforming continues despite:
- 5 SEC whistleblower complaints filed (August 2023 - November 2025)
- CFPB permanent ban (December 2021, public record for 47 months)
- $51M+ federal enforcement actions and court judgments documented
- Photoshopped metrics incident (October 2025)
- Three cease-and-desist letters threatening police action (August 2023, November 11 & 20, 2025)
- Skolkovo Foundation FBI warning (2014) documented in leadershipâs background
- a16z conscious enablement: Major VC firmâs acquired podcast network platforming CFPB-banned CEO while FBI and SEC documentation is public and extensively shared with network principals
The podcast itself is evidence of systematic network protection. a16z acquired Turpentine knowing Erik Torenberg had received fraud documentation 15 months prior (January 2024). Now a16z Studios continues distributing content that positions a CFPB-banned CEO as an authority on financial services. Institutional credibility laundering.
Kapor Capital (Freada & Mitch Kapor, Ross Fubini)
Ross Fubini:
- Kapor Capital partner (2011-2012), invested in LendUp from âSeed, A, and B roundâ (per LinkedIn, Apr 2012 - Present)
- LinkedIn STILL lists LendUp as active investment (âApr 2012 - Present ¡ 13 yrs 8 mosâ) calling it âone of the most important FinTech companies in the worldâ despite CFPB permanent ban (Dec 2021)
- Founded XYZ Venture Capital (2016)
- Invested in Puzzleâs 2024 funding round (XYZ participated alongside S32, General Catalyst)
- XYZ swag displayed by CEO: Sasha Orloffâs Nov 15, 2023 funding announcement shows him holding XYZ-branded mug while wearing Puzzle shirt (evidence-107) - public display of investor relationship
- Cofounded Village Global (2017-Dec 2020 per LinkedIn; 2016 per Forbes) with Erik Torenberg - venture community and investment firm backed by Bill Gates, Reid Hoffman, Diane Greene, Bob Iger
- Advisor to Palantir Technologies (Jan 2010 - Present, 15+ years) - âAdvisor to engineering, product, and business development leadership teamsâ
- Early investor in Anduril (military tech, now valued at $28B; General Catalyst also investor; December 2024 partnership with OpenAI for counter-drone systems and military AI; founder Palmer Luckey is self-described âradical Zionistâ per TRT World) and Verkada (cloud security unicorn, $4.5B valuation)
- Board member: Sardine (fraud startup), Legion Technologies (staffing app), Ginkgo Bioworks (biotech)
- XYZ closed fourth fund July 2024 ($1.2B in assets under management); portfolio generated $11B+ aggregate value since 2017
- Forbes Midas List 2025 #88 (debuting)
- Platformed by LTSE (Puzzle partner): âRoss Fubini on how XYZ Venture Capital evaluates foundersâ article features investor in LendUp (CFPB-banned) and Puzzle (same CEO)
Investment Pattern:
- LendUp (2016) - Series B investor, backed through CFPB violations and shutdown
- Puzzle (2019) - Invested in company run by CFPB-banned LendUp CEO
- Gusto (2020) - Payroll software, achieved unicorn status 2022
- Kinly (2021, Acquired) - Greenwood shell game documented
- Daylight (2022, $15M Series A) - LGBTQ+ neobank, lawsuit alleged CEO presented FALSE DATA TO INVESTORS, collapsed 5 months after Series A, whistleblower retaliation documented
- SeedFi (2021, Acquired) - Credit building fintech
- Multiple other finance companies: TomoCredit (2021), LendStreet (2014), Bridge Money (2020), Penny Finance (2023), others
Daylight: Securities Fraud, Toxic Workplace, Collapse (5 Months After Kapor Series A)
Daylight announced $15M Series A in November 2022, positioning itself as âthe first and only digital bank designed to build the financial products and services to help queer people live their best lives.â
Timeline of Collapse:
- November 2022: $15M Series A led by Anthemis Group, with participation from Kapor Capital, Citi Ventures, Gaingels, CMFG Ventures, others
- March 2023: Three former employees file lawsuit alleging:
- CEO Rob Curtis presented FALSE DATA TO INVESTORS
- Discrimination
- Whistleblower retaliation
- âPsychologically unsafeâ work environment
- Current and former staff interviews corroborated toxic workplace claims
- March 2023: Silicon Valley Bank collapse impacts Daylight (held entire reserves with SVB)
- May 24, 2023: Announced closure, citing âchallenges in scaling amid rising interest rate environmentâ
- June 30, 2023: Operations ceased
- 5 months from Series A to shutdown announcement
CEO Response:
Rob Curtis claimed lawsuits had âno material impactâ on closure decision, stating âcustomer sign-ups to freemium products grew 300% since the lawsuit was filed.â Company shut down anyway.
Targeting Vulnerable LGBTQ+ Population:
- Co-Founders: Rob Curtis (CEO), Billie Simmons (COO - also joined Daylight board with Series A), Paul Barnes-Hoggett
- Vulnerable population: 3.8M LGBTQ+ millennials planning to expand families within 5 years
- Financial barriers: âqueer people in the United States face significant logistical, legal, and financial barriersâ to family planning
- Product: âDaylight Growâ subscription service for family planning, including:
- Personalized family creation plans
- Family planning Concierges for âfinancial adviceâ
- Access to âfamily-building loansâ
- Marketplace with IVF and surrogacy clinics
- Targeted at population facing âincreasingly more complexâ challenges than non-LGBTQ people
The Kapor Capital Pattern - Three Companies, Identical Fraud Indicators:
| Company | Kapor Investment | False Investor Data | Toxic Workplace | Whistleblower Issues | Outcome | Timeframe |
|---|---|---|---|---|---|---|
| LendUp | 2016 Series B | Not alleged in lawsuit, but CFPB found ârepeatedly lyingâ to customers | Extensive Glassdoor documentation (2016-2021): âtoxic,â âcall center,â âpoverty wagesâ | Employees afraid to speak up | $46.8M CFPB enforcement, permanent ban | 5 years (2016-2021) |
| Puzzle | 2019 | Photoshopped metrics (Oct 2025: 3 likes â 12,362), false credentials contradicted by corporate filings | Documented toxic workplace (2020-2023), âmental health awareness monthâ mockery | 3 C&D letters threatening police/criminal prosecution (Aug 2023, Nov 2025, Nov 2025) | 5 SEC complaints, ongoing investigation | 6+ years (2019-present) |
| Daylight | 2022 Series A (Nov) | Lawsuit alleges CEO Rob Curtis presented FALSE DATA TO INVESTORS (March 2023) | Lawsuit: âpsychologically unsafeâ work environment, corroborated by current/former staff | Lawsuit: whistleblower retaliation (March 2023) | Shutdown 5 months after Series A | 5 months (Nov 2022 - May 2023) |
All three companies:
- Target vulnerable populations (subprime borrowers, startups, LGBTQ+ people)
- Alleged false/misleading data to investors or customers
- Documented toxic work environments
- Whistleblower retaliation or intimidation
- Either permanently shut down, under SEC investigation, or collapsed
Kapor Capitalâs business model:
- Invest in companies targeting vulnerable populations (progressive branding: âmission-driven,â âfinancial inclusion,â âLGBTQ+ rightsâ)
- Enable fraud (false investor data, photoshopped metrics, CFPB violations)
- Toxic workplace culture suppresses internal dissent
- Whistleblower retaliation when employees report misconduct
- Either: Federal enforcement action (LendUp), SEC investigation (Puzzle), or rapid collapse post-funding (Daylight)
Why Daylight matters for Puzzle investigation:
Daylightâs March 2023 lawsuit alleged Rob Curtis presented FALSE DATA TO INVESTORS. This is the exact pattern documented at Puzzle (photoshopped metrics, false credentials). Kapor Capital invested in both companies knowing:
- LendUp: CFPB permanent ban (December 2021) was public record when Kapor invested in Daylight (November 2022)
- Puzzle: Kapor invested in 2019, backed CFPB-banned CEO, received fraud documentation (August 2023), continues backing through 5 SEC complaints (November 2025)
The Daylight lawsuit provides additional evidence that Kapor Capitalâs pattern is:
- Systematic, not isolated: Three portfolio companies, identical fraud indicators
- Conscious, not negligent: Continued investing in similar companies after LendUp enforcement
- Predatory by design: Targeting vulnerable populations using progressive branding to extract fees from those with fewest alternatives
For SEC/FBI investigators: Daylightâs March 2023 lawsuit alleging false investor data + 5-month collapse after Kapor Series A should be investigated alongside LendUp CFPB enforcement and Puzzle photoshopping/SEC complaints to establish pattern of securities fraud across Kapor Capital portfolio companies.
Joonko: SEC Fraud Charges, Israeli Intelligence Background, CEO Paid $500K After Company Wound Down
Joonko was a âdiversity recruitingâ AI startup founded by Ilit Raz in 2016, backed by Kapor Capital, positioning itself as a mission-driven company to âaccelerate corporate diversity and foster workplace equality.â The company collapsed after SEC fraud charges, but not before paying the CEO who committed the fraud half a million dollars.
CEO Background - Israeli Intelligence Unit 8200:
Ilit Raz (CEO/Founder):
- 7 years Israeli Intelligence Corps Unit 8200 (2003-2011): QA Engineer â Manager
- 6 years tech startups (2010-2016): Product management at various Israeli companies
- Founded Joonko in 2016 positioning it as social justice mission (âexperiencing unconscious, and conscious, bias - I decided to change the way people workâ)
- Teaching Assistant at IDC Herzliya (2009-2016, 7 years): Israeli university in Herzliya
- Claimed Joonko helped companies like PayPal, Adidas, Nike, Atlassian, and Intuit âincrease their diversity recruiting effortsâ with pool of â~120K qualified underrepresented candidatesâ
SEC Fraud Charges (June 2024):
Wall Street Journal (Sept 2024): SEC charged Ilit Raz with defrauding investors out of at least $21 million, alleging:
- Inflated revenue figures
- Fake customer testimonials
- Forged bank statements
- Claims of vast database of job seekers that never existed
- âBreathtaking pattern of deceptionâ - what was marketed as AI-powered DEI solution was âsmoke and mirrorsâ
- Summer 2023: Investor confronted Raz about inconsistencies
- Raz admitted to fabricating data, triggering her ouster and wave of resignations
- Company raised nearly $30 million between 2019 and 2022
- May 2024: Filed for Chapter 11 bankruptcy after shutting down operations and laying off all employees
The $500K Settlement for Fraud (June 2025):
Calcalistech (June 24, 2025): Delaware bankruptcy court approved a $500,000 settlement between Joonko and Ilit Raz:
- Company pays CEO $500K to settle all outstanding disputes
- Raz had filed $1.77 million claim seeking coverage for legal fees
- Raz agreed to abandon claim to directors and officers insurance policies
- Company must drop lawsuit against her and hand over non-privileged documents
- Settlement does not impact separate federal civil and criminal cases against her
- SEC seeking: Permanent injunction, financial penalties, ban on serving as director/officer of any public company
- U.S. Attorneyâs Office: Filed criminal charges in parallel
The Pattern: CEO Who Defrauded Investors Gets Paid After Company Collapses
Ilit Raz raised $30M by admittedly fabricating data, shut down the company after being caught, and then received $500,000 from the bankrupt company as a settlement. This is the Kapor Capital portfolio pattern in microcosm: social justice positioning (diversity recruiting) + sophisticated tech background (Unit 8200) + fraud charges + company winds down + CEO escapes with cash.
Kapor Capital Connection:
While not explicitly documented in the WSJ or Calcalistech articles, Joonkoâs investor base and positioning (diversity recruiting, âmission-driven,â targeting vulnerable populations through social justice branding) follows the exact Kapor Capital pattern documented across LendUp, Puzzle, and Daylight. The companyâs Startup Nation Central profile and investor documentation should be investigated for Kapor Capital involvement.
Israeli Intelligence â Social Justice Positioning â Fraud Pattern:
Ilit Razâs trajectory mirrors patterns documented elsewhere in this investigation:
- Israeli intelligence background (Unit 8200, 7 years) â sophisticated technical capabilities
- Social justice positioning (âwoman in tech,â âunconscious bias,â âdiversity recruitingâ) â progressive branding to avoid scrutiny
- Fabricated data to investors â systematic fraud, not isolated mistakes
- Rapid collapse after exposure â company winds down when fraud documented
- CEO compensated despite fraud â $500K settlement after admitting to fabricating data
Why This Matters for Puzzle Investigation:
Joonko demonstrates that the Kapor Capital pattern extends beyond the three companies previously documented (LendUp, Puzzle, Daylight):
| Company | Kapor Investment | False Investor Data | Israeli/Intelligence Background | Social Justice Positioning | Outcome | CEO Compensation After Fraud |
|---|---|---|---|---|---|---|
| LendUp | 2016 Series B | CFPB found ârepeatedly lyingâ to customers | Sasha Orloff: Netanyahu financial backer (2015) | âFinancial inclusion,â âunderbanked,â âladderâ | $46.8M CFPB enforcement, permanent ban | Continued as Puzzle CEO, raised $47M |
| Puzzle | 2019 | Photoshopped metrics (3 likes â 12,362), false credentials | Same CEO as LendUp | âUnderbanked founders,â âmission-drivenâ | 5 SEC complaints, ongoing investigation | Still operating as of Nov 2025 |
| Daylight | 2022 Series A | Lawsuit: CEO Rob Curtis presented FALSE DATA TO INVESTORS | None documented | âLGBTQ+ rights,â âfinancial inclusionâ | Shutdown 5 months after $15M Series A | Unknown |
| Joonko | TBD | SEC charges: Fabricated data, forged bank statements, fake customer database | CEO: Israeli Intelligence Unit 8200 (7 years) | âDiversity recruiting,â âwomen in tech,â DEI mission | SEC fraud charges, bankruptcy, company wound down | $500K settlement paid to CEO |
All four companies share the pattern:
- False data to investors or customers
- Social justice positioning to avoid scrutiny
- Vulnerable population targeting (subprime borrowers, startups, LGBTQ+ people, diverse job seekers)
- Rapid collapse or federal enforcement when fraud exposed
- CEOs escape accountability (Sasha â Puzzle, Ilit â $500K settlement)
The Joonko case adds the Israeli intelligence dimension to the established Kapor pattern, connecting it to the broader Israeli fintech network documented throughout this investigation (General Catalystâs Israeli pledge, Sashaâs Netanyahu backing, Pagaya acquisition, Tomer London/Gusto, Brexâs Israeli R&D).
For SEC/FBI Investigators:
Investigate whether Kapor Capital invested in Joonko and compare their due diligence processes across LendUp (CFPB violations), Puzzle (photoshopped metrics), Daylight (lawsuit alleging false investor data), and Joonko (SEC fraud charges for fabricated data). If Kapor backed all four, this establishes pattern of enabling securities fraud across portfolio companies positioned as social justice initiatives.
The fact that Ilit Raz was paid $500K after admitting to fabricating data while the company is in bankruptcy should be investigated as potential fraudulent conveyance - transferring company assets to insiders while creditors and defrauded investors recover pennies on the dollar.
Portfolio Company Cross-Promotion:
- Gusto (Kapor portfolio, unicorn) partners with Puzzle (Kapor portfolio, CFPB-banned CEO)
- Gusto notified of fraud documentation November 2025
- Continued partnership provides legitimacy: Gusto (successful, credible) validates Puzzle (fraudulent)
- Pattern: Using successful portfolio companies to legitimize problematic ones
Gusto - Israeli Founder & Media Complicity:
- Tomer London (Gusto co-founder, $700M raised): Born and raised in Haifa, Israel
- Father ran clothing store for 35+ years in Haifa
- Built inventory management system for fatherâs store as child
- Israeli military service (3 years mandatory)
- Stanford PhD (electrical engineering) â met co-founders Josh Reeves & Eddie Kim
- Y Combinator alum, participated in accelerator program
- Pattern: Another Israeli founder in network (Sasha Orloff â Netanyahu backer; Tomer London â Haifa native)
- Alejandro Cremades (fundraising advisor/writer): Promotional profile featuring Tomer London (published by September 2024)
- âDealmakers Podcastâ host, âSerial Entrepreneur Raised $700 Millionâ headline
- Extensive promotional content about Gustoâs success and fundraising strategy
- Zero disclosure of Gustoâs partnership with Puzzle (CFPB-banned CEO)
- Zero mention of Kapor Capital backing both companies
- Zero mention of network connections or fraud pattern
- Timeline context: Published September 2024, 13+ months after comprehensive fraud documentation sent to network (August 2023), 2+ months before SEC complaints filed (November 2025)
- Pattern: Media complicity through promotional âsuccess storyâ framing without disclosure of fraud network ties
- Operates as fundraising advisor while writing promotional founder profilesâstructural conflict similar to Forbes/Dasha
Israeli Network Pattern Expansion:
The addition of Gusto/Tomer London demonstrates the Israeli fintech ecosystem integration extends beyond documented Netanyahu backing and Pagaya investments:
- Sasha Orloff (LendUp â Puzzle CEO): Netanyahu financial backer (2015) + Pagaya stockholder (Israeli AI lending, 2024)
- Tomer London (Gusto co-founder): Born/raised Haifa, Israel + $700M raised via YC ecosystem
- Brex (YC W17, founded by Brazilian entrepreneurs): Israeli connections via Shai Goldman (Startups & VCs ambassador, joined July 2021); acquired Israeli company Weav ($50M, Aug 2021); Israeli R&D center in Tel Aviv; closed Israel office January 2024 (20% global layoffs, 282 employees); launched major technical integration with Puzzle September 23, 2025 (âone-click accounting setupâ) - 20 months after office closure, embedding CFPB-banned CEOâs product directly into Brex platform
- General Catalyst (Puzzle lead investor): $250K Israeli pledge (Oct 2023) + 11 Israeli portfolio companies + unpinned tweet after callout (Dec 2023)
- Pattern: YC â Israeli founders/team members/acquisitions â Kapor portfolio integration â cross-promotion without fraud disclosure
Brex & Gusto: Data Infrastructure, Not Marketing Partnerships
The pattern extends beyond passive platforming to active data infrastructure integration. While Brex is not a Kapor portfolio company, Gusto is - creating network coordination between Kaporâs portfolio (Gusto + Puzzle) and external partners (Brex) to enable comprehensive startup financial data collection:
Brex (YC W17) - Technical Integration:
- September 23, 2025: Launched major technical integration with Puzzle - âone-click accounting setupâ embedding Puzzle directly into Brex platform
- Not co-marketing - actual data pipeline: Brex customersâ financial data (transaction data, banking records, corporate spend) flows through Puzzleâs system
- Built 20 months after closing Israel R&D center in January 2024 (282 employees, 20% global layoffs) - suggests strategic priority despite massive downsizing
Brexâs OpenAI Partnership - The Data Destination:
- March 7, 2023: Brex announced partnership with OpenAI for âAI Finance Assistantâ using OpenAIâs platform
- Brad Lightcap (OpenAI COO) quoted: âWe are thrilled to work with Brex to bring the power of OpenAIâs platform to CFOs and their teamsâ
- Brexâs description: âThe new tools will incorporate data from millions of transactions in order to provide relevant comparablesâ
- Data pipeline established: Brex processes financial data through OpenAIâs systems for AI-powered insights
- Timeline significance:
- March 2023: Brex-OpenAI partnership established (data processing relationship)
- September 2025: Puzzle-Brex integration launched (Brex data flows INTO Puzzleâs general ledger)
- Result: Startups use Brex/Deel/Gusto/banks â data flows INTO Puzzle (ultimate aggregate) â both Puzzle and Brex independently partner with OpenAI (documented dual pipelines, not speculation)
- Notified November 1, 2025: LinkedIn messages to Jason Mok (VP of Partnerships), Anshul Shah, and NicolĂĄs Carey documenting photoshopped metrics and cap table manipulation
- Response: Three days later (November 4), CEO posted video content with Jason Mok discussing investor partnerships - continued promotion after explicit notification
- Israeli connections: Shai Goldman (Startups & VCs ambassador, joined July 2021); acquired Israeli company Weav ($50M, August 2021); Tel Aviv R&D center (closed January 2024)
Brex-Palantir Network Promotion:
November 23, 2025 (originally posted Nov 11): Molly OâShea promotes âInside Palantir with Alex Karpâ video âPresented by Brexâ via Sourcery. Her bio: âHUGE Fan @brexhq.â Posted same day as second SEC complaint (Nov 11), reposted day before CA Bar complaint filed (Nov 23).
Network loop:
- Alex Karp (Palantir CEO) content sponsored by Brex (OpenAI data partner)
- Ross Fubini = Palantir advisor since 2010 + LendUp/Puzzle investor
- Brex sponsors Palantir promotional content
- Molly OâShea (self-described Brex âHUGE Fanâ) amplifies to startup ecosystem
Video topic: âvalue creation vs. hype in the AI boomâ while Brex sponsors content promoting company whose advisor invested in CFPB-banned CEOâs companies.
What This Network Promotion Reveals:
- Ross Fubini connects Palantir to fraud operations: Advisor to Palantir (Jan 2010 - Present, 15+ years) + Kapor Capital partner 2011-2012 (LendUp Seed/A/B rounds) + XYZ Venture Capital (Puzzle investor) + early investor in Anduril ($28B valuation, General Catalyst also investor)
- Brex sponsors Palantir content: OpenAI data partner (March 2023) actively promoting Palantir (military tech, intelligence) while building Puzzle integration (Sept 2025)
- Military-consumer fraud pipeline documented: Consumer fraud data (LendUp â Puzzle) â Brex â OpenAI â Anduril military partnership (Dec 2024) with Palantir advisor (Ross Fubini) connecting all nodes
- Timing of promotion: Originally posted November 11 (same day as second SEC complaint), reposted November 23 (day before bar complaint filed) - network celebrating military tech integration while whistleblower documents fraud pipeline
- âHUGE Fan @brexhqâ: Molly OâSheaâs explicit Brex fandom demonstrates ecosystem coordination, not independent journalism
The Network Loop:
Palantir (Alex Karp, CEO)
â (advisor 15+ years)
Ross Fubini (XYZ Venture Capital)
â (investor)
LendUp (CFPB-banned) â Puzzle (same CEO)
â (integration Sept 2025)
Brex (OpenAI partner March 2023)
â (sponsors Palantir content)
Molly O'Shea / Sourcery ("HUGE Fan @brexhq")
â (amplifies to startup ecosystem)
Startups (using Puzzle/Brex)
â (data flows)
OpenAI (Brex partnership "millions of transactions")
â (military partnership Dec 2024)
Anduril (counter-drone systems, $28B valuation)
â (Ross Fubini early investor, General Catalyst also investor)
The architecture.
Consumer fraud operations (LendUp/Puzzle) â data aggregation (Puzzle/Brex) â AI training (OpenAI) â military applications (Anduril) with Ross Fubini (Palantir advisor 15+ years, LendUp/Puzzle investor, Anduril early investor) connecting every node and Brex sponsoring promotional content for the network while extracting startup financial data.
Gusto (YC W12) - Payroll Data Infrastructure:
- Payroll software = comprehensive business data: employee information, salaries, tax filings, banking details, company financial health
- Tomer London (co-founder): Israeli-born (Haifa), $700M+ raised via YC ecosystem
- Active Puzzle partner = potential data sharing between payroll system and accounting platform
- Kapor portfolio (like Puzzle) = portfolio coordination infrastructure
- YC alum = network coordination infrastructure
The Data Infrastructure Pattern:
- Puzzle (accounting software): General ledger data, transaction categorization, financial statements, bank account access [$312 revenue, $10M+ burn = not legitimate SaaS business]
- Brex (banking/corporate cards): Transaction data, banking records, corporate spend patterns + now direct access to accounting data via Puzzle integration + OpenAI partnership for processing âmillions of transactionsâ
- Gusto (payroll): Employee data, compensation, tax information, company financial health indicators
- OpenAI: Receives financial data through Brex partnership (March 2023) for AI model training and inference
- Combined: Complete financial profile of startups flows through documented pipeline to OpenAI
Why This Matters:
The Data Architecture:
- Brex â OpenAI (direct): Raw expense and banking transaction data
- Gusto â OpenAI (direct): Raw payroll transaction data
- Puzzle â OpenAI (via integrations): Structured accounting data tying every transaction, ledger entry, and financial metric to native startup APIs
Puzzleâs role: Brex and Gusto collect raw transactional data independently. Puzzle provides the comprehensive accounting layer that structures everythingâreconciling transactions, categorizing expenses, connecting to multiple platforms (Brex, Gusto, banking, invoicing), generating financial statements. This makes raw data meaningful and complete for AI training.
The integration means:
- OpenAI COO publicly confirmed Brex partnership processing âmillions of transactionsâ for AI-powered insights (March 2023)
- Brex built technical integration embedding Puzzle into their core platform (September 2025) despite CFPB ban being public record since December 2021
- Built Puzzle integration 20 months after closing Israel office (282 employees laid off January 2024) - demonstrates strategic priority, not opportunistic partnership
- Continued video promotion three days after explicit fraud notification (November 1 â November 4, 2025)
- Combined with Gusto payroll access and Deel payroll integration, creates comprehensive startup financial intelligence: raw transactions (Brex/Gusto/Deel) + structured accounting view (Puzzle) = complete financial profile feeding AI models
- All YC-connected (LendUp W12, Gusto W12, Brex W17, Deel W19), all continued after notification, all part of coordinated data extraction ecosystem
- Sam Altman connections: YC president during LendUp violations â OpenAI founder â Brex/Deel/Gusto partnerships â now receiving startup financial data
The mechanics of YC-to-OpenAI data extraction infrastructure, not a marketing partnership.
Employee Amplification as Damage Control: The Deel Partnership
November 20, 2025: Partnership announcement posted same day as Women in Tech operation documentation and extended Skolkovo timeline evidence.
Coordinated employee response:
- Within 2 hours: 7 employee reposts, 23 employee likes
- After 3 hours: 25 employee likes (continued monitoring and coordination)
- Dasha Shunina comment: âSo much hard work, I canât believe we did it! Such a game-changer for companies! We â¤ď¸ Deelâ
- Multiple Puzzle employees (Cassy Lee, Lisa Kleinsorge, Elliott Noel, Caitlin Roberts, Denny Hollick, John Harrington) amplifying
- Dan Westgarth tagged: Deel COO featured in November 20 Tech Finance podcast episode (distributed through a16z Studios) promoting Puzzle-Deel integration as âgamechangingâ and praising âinstantâ journal entries
The pattern: Documentation â Mobilization
Major fraud and foreign intelligence documentation published with SEC complaints â immediate employee coordination creating âbusiness as usualâ narrative. This is performative loyalty as damage control.
Portfolio Integration, Not Damage Control:
The partnership announcement wasnât standalone business development. Deel announced April 30, 2025 that General Catalyst purchased close to $300 million in Deel secondaries, becoming an anchor investor. Deel also graduated from Y Combinator in 2019 (YC W19), with YC leading their $156M Series C in April 2021.
GCâs April 2025 Anchor Investment Looks Like Buying Influence:
Quote from Deelâs announcement: âWhat began as a seed investment at La Famiglia has grown into a business that aligns perfectly with the GC Famiglia ethos - helping more people get hired and businesses grow faster.â - Jeannette zu FĂźrstenberg, Managing Director of General Catalyst
Timeline suggests strategic positioning:
- April 30, 2025: GC buys $300M in Deel secondaries, becomes âanchor investorâ
- November 20, 2025: Deel-Puzzle partnership announced (7 months later)
- November 20, 2025 (same day): Deel Compliance notified of CFPB ban, photoshopped metrics, federal investigations
- November 25, 2025: Deel Compliance acknowledges receipt, states âwill reviewâ
This means:
- General Catalyst is Puzzleâs lead investor (CFPB-banned CEOâs data operation)
- General Catalyst is Deelâs anchor investor ($300M, April 2025)
- General Catalyst is Ramp investor (March + November 2025, $32B valuation)
- Y Combinator backed both Deel (W19) and Brex (W17), both Puzzle partners
- General Catalyst portfolio includes Puzzle, Deel, Gusto, Ramp, Stripe (per GC website)
- Andreessen Horowitz acquired Turpentine (Puzzle podcast platform, April 2025) and is in Deelâs Series E (Oct 2025, $17.3B valuation)
The November 20 partnership wasnât announced despite notificationâit was approved because General Catalyst orchestrated it. GCâs April 2025 $300M investment positioned them as âanchor investorâ with influence over strategic partnerships. The coordinated employee amplification demonstrates internal coordination for portfolio company integration. Hemant Taneja (GC Managing Director, Forbes Midas #8, Puzzle board member until 2025) orchestrated portfolio that includes: the data collection operation (Puzzle), the payroll provider (Deel), the expense platforms (Brex via YC network, Ramp via GC portfolio with existing Oct 2024 Puzzle integration), the HR platform (Gusto)âa comprehensive financial data extraction infrastructure.
Why the April 2025 Investment Timing Matters:
GC became Deelâs anchor investor 7 months before Deel-Puzzle partnership. This creates structural conflict:
- Can Deel Compliance reject partnership with GCâs lead portfolio company (Puzzle)?
- Can Deel distance from fraud when GC is anchor investor in both companies?
- Did GC buy $300M stake to facilitate future portfolio integrations?
If Deelâs Financial Crime review finds fraud pattern, GCâs dual role as anchor investor in Deel ($300M) and lead investor in Puzzle creates institutional liability. GC canât claim ignoranceâthey orchestrated the integration.
Data pipeline expansion continues:
After Brex integration (September 2025) and Gusto partnership, now Deel payroll integration = comprehensive financial data collection (banking + accounting + payroll). Partnership announcements serve as legitimacy theater: âlook how many major companies work with usâ while CFPB permanent ban, photoshopped metrics, and Skolkovo infrastructure documentation remain unaddressed.
Timing is the evidence:
- 9 days after SEC complaint (#17635-381-418-374)
- Within days of Skolkovo documentation published
- 2 hours: 7 reposts, 23 likes = employees monitoring, coordinating, amplifying
- 3 hours: 24 likes = continued coordination and monitoring
- Systematic amplification = not individual support, but orchestrated response
Employees know about the fraud documentation (company has been notified repeatedly since August 2023). Coordinated amplification campaigns demonstrate conscious choice to maintain appearance of normalcy rather than address documented CFPB ban, ongoing metric manipulation, and Skolkovo national security concerns.
Notification sent:
November 20, 2025: Deel leadership (Dan Westgarth, COO) notified via email documenting CFPB permanent ban, photoshopped metrics, and full documentation link. Message included explicit statement: âIâm sending this as receipt of mutual accountability for permanent federal record.â
Portfolio overlap discovered post-notification: Deel is YC W19 (YC led $156M Series C April 2021) with General Catalyst as anchor investor ($300M secondaries April 2025). The partnership is General Catalyst portfolio integration: GC leads Puzzle (CFPB-banned CEOâs data operation), GC anchors Deel (payroll platform), GC portfolio includes Gusto (HR), Brex (expense). Hemant Taneja orchestrated comprehensive financial data extraction infrastructure across portfolio companies. Creates documented notification establishing Deel/GC awareness for permanent federal record.
Deel Response Timeline:
- November 25, 2025: Deel Compliance Operations Team acknowledges receipt, states âwill reviewâ
- November 25, 2025: Internal escalation to Financial Crime specialist (documented via LinkedIn profile view) - signals Compliance escalated beyond partnership review to potential fraud/money laundering investigation; timing shows GCâs April 2025 $300M anchor investment may have created liability exposure if Financial Crime finds fraud pattern
- December 11, 2025: Deel Team responds to Daily Email #3 stating: âWeâre working on your request, itâs taking a little longer than expected, please sit tight. Rest assured we are working on it.â - confirms continued active investigation 21 days after initial notification; response demonstrates institutional awareness remains active; timeline shows GC anchor investorâs portfolio company conducting extended investigation into GC lead portfolio companyâs CEO fraud pattern
Deel COO Dan Westgarth: Corporate Espionage Lawsuit and Undisclosed Relationship with Puzzle CEO
Dan Westgarth (Deel COO, featured in November 20, 2025 Tech Finance podcast promoting Deel-Puzzle partnership) is personally implicated in Ripplingâs corporate espionage lawsuit against Deel.
Corporate Espionage Allegations (Rippling v. Deel):
According to Ripplingâs court filings and lawsuit documentation:
- Deel paid $6,000 to Keith OâBrien (former Rippling employee) for stealing trade secrets (CRM data, product roadmap)
- Payment laundered through Alba Bashaâs Revolut account - Money flow: Deel Ltd â Albaâs Revolut account ($6,000 in) â immediately to Keith OâBrien ($6,000 out)
- Alba Basha is married to Dan Westgarth (Deel COO)
- Alba Basha is former Robinhood compliance lead (âpresumably know better than to be the conduit for an illegal paymentâ)
- Ripplingâs court filing states: âThe records involve only two transactions: Deel corporate funds entering Bashaâs account and immediately exiting to pay a corporate spy. Her account balance before and after: $8.16. This is not personal financial activity. It is money laundering.â
- Court unsealed evidence (November 2025): Magistrate judge ordered information revealed publicly, declaring no significant privacy interest when transactions show payment from Deel to Basha to OâBrien
- Lawsuit alleges Deel CEO Alex Bouaziz and top leadership personally directed espionage scheme
Revolut Connection: Sasha Orloff Board Role (2019-2022):
From Sasha Orloffâs LinkedIn:
- Non-Executive Director at Revolut (September 2019 - January 2022)
- âRevolut is the largest global fintech superapp⌠I was a Non-Executive Board Director for Revolutâs US businessâ
Dan Westgarthâs Revolut Tenure:
From Danâs LinkedIn:
- May 2015 - May 2016: Associate at Revolut
- May 2016 - Jun 2017: Payments Product Manager
- Jun 2017 - May 2018: International Expansion
- May 2018 - Apr 2019: General Manager
- Left Revolut: April 2019 (5 months before Sasha joined board)
Sashaâs Revolut Tenure (Did NOT Overlap with Dan):
- September 2019: Sasha joined Revolut US board as Non-Executive Director (5 months after Dan left)
- December 2021: CFPB permanent ban becomes public record
- January 2022: Sasha removed from Revolut US board (one month after CFPB ban became public)
Revolutâs Timing Is The Smoking Gun:
Revolut removed Sasha from their US board one month after the CFPB ban became public (Dec 2021 â Jan 2022). This demonstrates:
- Even Revolut recognized being advised by a CFPB-banned person isnât appropriate - they removed him immediately after ban became public
- If Revolut (a fintech platform) understood CFPB ban disqualifies advisory roles, Deel/Dan should understand it too
- The ban doesnât just apply to âLendUp the entityâ - it covers officers, which is why Revolut removed Sasha from board
Pre-Existing Relationship Documented in Podcast Transcript:
From Tech Finance podcast transcript (November 20, 2025), lines 22-24:
Sasha: âI got to know Dan when he was just a young pup at this little tiny company that nobody had heard of at the time called Revolut.â Dan: âYeah. we were taking Revolut to the US and thatâs how I got introduced to Sasha.â
Timeline Discrepancy:
Sasha claims he âgot to know Danâ when Dan was âa young pup at⌠Revolutâ - suggesting they knew each other during Danâs tenure (2015-2019). But Sasha didnât join Revolut US board until September 2019 (5 months after Dan left in April 2019).
This suggests:
- Sasha had an undisclosed relationship with Revolut before joining the board (consulting, advisor, investor, or informal role), OR
- They met through another connection but Sasha is misrepresenting the timeline, OR
- Danâs phrase âwe were taking Revolut to the USâ refers to post-2019 activities after Dan left
Either way, Sashaâs claim of knowing Dan âwhen he was a young pup at Revolutâ contradicts the official timeline showing Dan left 5 months before Sasha joined. The podcast suggests a closer/earlier relationship than LinkedIn timelines indicate.
Dan would have known:
- Dan left Revolut in April 2019
- Sasha joined Revolut US board in September 2019 (5 months later)
- Dan would have known about Sasha joining the board of his former company (they clearly stayed connected)
- Dan would have known when Sasha was removed from Revolut board in January 2022
- Dan would have known WHY - the CFPB ban became public one month earlier
Why This Matters for Deel Compliance/Financial Crime Review:
- COO personally implicated in separate lawsuit - Dan Westgarth (featured in partnership podcast) has wife whose account allegedly laundered espionage payments; RICO allegations against Deel leadership
- Revolut used for alleged money laundering - Sasha was on Revolut US board (2019-2022), Dan was employee (2015-2019); later Revolut account allegedly used to launder Deelâs espionage payment through Danâs wife
- Timeline discrepancy suggests undisclosed relationship - Sasha claims he âgot to know Dan when he was a young pup at Revolutâ (implying during Danâs 2015-2019 tenure), but Sasha didnât join Revolut board until Sept 2019 (5 months after Dan left); suggests Sasha had undisclosed relationship with Revolut before joining board, OR theyâre misrepresenting timeline of relationship
- Pre-existing relationship through Revolut - Dan left Revolut April 2019, Sasha joined board Sept 2019; both connected to same company, stayed connected after Dan left (podcast confirms this); relationship predates Deel-Puzzle partnership
- Dan should have known about CFPB ban - Sasha was removed from Revolut US board in January 2022 (one month after CFPB ban became public); as former Revolut employee connected to Sasha, Dan would have known why Sasha was removed
- Revolut recognized CFPB ban disqualifies advisory roles - Revolut removed Sasha immediately after ban became public; if Revolut understood this, Dan (as Deel COO evaluating Puzzle partnership) should understand it too
- Puzzleâs partnerships arguably violate âAssisting Othersâ prohibition - CFPB order Section I.c prohibits âAssisting Othersâ in credit extension; order defines this as including âperforming⌠billing, payment, administrative⌠services of any kindâ; Puzzle provides these exact services to credit companies (Brex corporate cards, Ramp corporate cards/bill pay, Mission Lane consumer credit, Meow fintech, Gusto payroll advances); if Revolut found CFPB ban disqualifying for board role, providing billing/payment/administrative services to lenders would be even more problematic
- Pattern of alleged judgment issues - COOâs wifeâs account allegedly used for espionage payment laundering, same COO now promoting partnership with CFPB-banned CEO whose ban Revolut found disqualifying
- GC orchestrated partnership during active lawsuit - GC became Deel anchor investor (April 2025) and facilitated Puzzle partnership (Nov 2025) while Deel faced RICO allegations
- Timing of partnership announcement - November 20, 2025 (same day as partnership announcement with Puzzle) podcast promoted integration while Rippling lawsuit documented alleged corporate espionage and money laundering
Questions for Deel Financial Crime Review:
- Did Deel leadership disclose Dan Westgarthâs pre-existing relationship with Puzzle CEO through Revolut when evaluating partnership?
- How did Sasha âget to know Dan when he was a young pup at Revolutâ if Sasha didnât join Revolut board until 5 months after Dan left? What was the nature of their relationship before Sashaâs board role?
- Did Dan disclose that Sasha was removed from Revolut US board one month after CFPB ban became public?
- Did Deel consider why Revolut (a fintech) found CFPB ban disqualifying for board advisory role?
- Does Revolutâs decision to remove Sasha create precedent that CFPB-banned individuals shouldnât advise/operate financial services companies?
- Does Puzzleâs business model violate CFPB order Section I.c? The order defines âAssisting Othersâ as including âperforming⌠billing, payment, administrative⌠services of any kindâ - does providing accounting software that performs these services for credit companies (Brex, Ramp, Mission Lane, Meow, Gusto) fall within this prohibition?
- Should all Puzzle partnerships with lending/credit companies be terminated given the orderâs broad definition of âAssisting Othersâ?
- Did GC disclose Deelâs active lawsuit when orchestrating Puzzle partnership?
- Does pattern of alleged misconduct at Deel C-suite (espionage, money laundering allegations) create additional compliance concerns for partnership with CFPB-banned CEO?
- What due diligence was performed on Puzzle given COOâs connection to CEO through Revolut?
Creates additional context beyond CFPB ban and photoshopped metrics: Deel COO promoting partnership is personally implicated in separate corporate espionage lawsuit involving alleged money laundering through family memberâs Revolut account (Revolut is a fintech platform, not a bank; Puzzle CEO served as board member for Revolut US 2019-2022).
Ramp: GC Portfolio Integration Already Active (August 2023)
Ramp is another General Catalyst portfolio company with existing Puzzle integration - and GC has backed Ramp since 2021, meaning GC was ALREADY invested when Ramp-Puzzle integration launched in August 2023. This suggests GC orchestrated integration between their portfolio companies (Puzzle + Ramp), not passive investment after the fact.
General Catalyst Investment Timeline:
According to GCâs portfolio page, Rampâs November 2025 funding announcement, and previous rounds:
- 2021: GC begins backing Ramp (initial investment)
- August 24, 2023: Ramp-Puzzle integration publicly documented (GC already invested in BOTH companies)
- March 2025: GC participated in $150M secondary deal, valuing Ramp at $13B
- November 17, 2025: GC participated in $300M Series F led by Lightspeed, valuing Ramp at $32B
- November 20, 2025 (3 days later): Deel-Puzzle partnership announced
Existing Puzzle Integration (August 2023 - 2+ Years Active):
Puzzleâs blog post (August 24, 2023) details the Ramp-Puzzle integration: âThe Ramp-Puzzle Integration Reduces Manual Spend Categorization by 50%â
âRampâs Bill Pay, Ramp Reimbursements, and Rampâs Accounting API help founders and accountants save 50% of manual categorization work through 99% auto-categorization, when paired with Puzzle.â
Rampâs Technology Partner Spotlight (October 22, 2024) features full Q&A with CEO Sasha Orloff promoting the integration:
âCombining the power of Puzzle and Ramp has allowed us to achieve new growth and scale for both our business and that of our customers.â
Puzzleâs Ramp integration page actively lists Ramp integration: âSync transactions instantly, automate categorization, and close your books fasterâno spreadsheets required.â
Why This Matters:
GC was ALREADY invested in Ramp (since 2021) when Ramp-Puzzle integration launched (August 2023). This means GC was backing BOTH companies when they integrated, suggesting GC orchestrated the partnership between their portfolio companies. GC then deepened their Ramp stake with $150M (March 2025) and $300M (November 2025). Three days after the November investment, Deel-Puzzle partnership was announced. This shows:
- GC orchestrated Ramp-Puzzle integration between portfolio companies - GC backed both Ramp (since 2021) and Puzzle (lead investor) when August 2023 integration launched
- Pattern of portfolio coordination - GC systematically integrating their lead fraud portfolio company (Puzzle) across their expense/payroll platforms (Ramp, Deel)
- Structural conflicts prevent disclosure - GCâs dual role as investor in BOTH companies explains why Ramp was never informed of CFPB ban before promoting Puzzle in multiple blog posts (2023, 2024)
- Continued investment after integration - GC deepened Ramp stake ($150M March 2025, $300M Nov 2025) knowing about 2+ year Puzzle integration
GCâs Coordinated Portfolio Integration:
Timeline shows GC orchestrating integrations between their portfolio companies:
- 2021: GC begins backing Ramp
- August 2023: Ramp-Puzzle integration documented (GC already backing BOTH companies = orchestrated integration)
- March 2025: GC deepens Ramp stake ($150M secondary)
- April 2025: GC becomes Deel anchor investor ($300M)
- November 17, 2025: GC deepens Ramp stake AGAIN ($300M, $32B valuation)
- November 20, 2025: Deel-Puzzle partnership announced (3 days later)
The pattern: GC was backing Ramp (since 2021) and Puzzle (lead investor) when they integrated (Aug 2023), then orchestrated Deel-Puzzle partnership (Nov 2025) after becoming Deel anchor investor (Apr 2025). This is systematic portfolio coordination, not passive investment.
The Likely CFPB Violation:
Rampâs API integration gives Puzzle direct access to:
- Customer transaction data
- Vendor information and receipts
- Banking records and corporate spend patterns
- Real-time financial metadata
Data access concerns: CFPB Final Judgment (Section V) prohibits Sasha Orloff and âpersons in active concertâ from using LendUp customer data obtained before December 2021. While Puzzle processes different data (startup financial data vs. consumer lending data), the pattern of a CFPB-banned CEO operating financial data access platforms raises questions about compliance oversight and data handling practices. Rampâs 2+ year active integration with Puzzle demonstrates systematic financial data infrastructure involving a permanently banned lending executive.
Notification Sent:
November 25, 2025: Ramp leadership ([email protected], [email protected], [email protected]) notified via email documenting:
- CFPB permanent ban (December 2021)
- Existing October 2024 Puzzle integration likely violates CFPB decree
- Photoshopped metrics (October 2025)
- GC portfolio conflicts (March + November 2025 investments in Ramp while being Puzzle lead investor)
- Message included explicit statement: âIâm sending this as receipt of mutual accountability for permanent federal recordâ
Creates documented notification establishing Ramp/GC awareness that existing integration may violate federal enforcement order.
Ramp Engagement with Fraud Documentation (November 27, 2025):
November 27, 2025 (Thanksgiving week): My LinkedIn post documents GCâs role in Puzzle fraud (âPuzzle was barely ever Sasha Orloffâs idea to begin withâ), includes âThe Creation Storyâ image showing Sasha Orloff, John Cwikla, Hemant Taneja, and Sophia Xiao. Notes âHemant seems to think he can buy influence to orchestrate and embed fraudulent founders throughout his portfolio.â
Rampâs official company account liked this post.
Pattern: GC portfolio company (Ramp) with 2+ year active Puzzle integration acknowledges fraud documentation during Thanksgiving week, same timeframe as Sashaâs Wikipedia tampering. This establishes Rampâs documented awareness of fraud allegations, GC orchestration claims, and CFPB ban concerns - yet integration remains active.
What This Proves:
- Ramp is monitoring fraud documentation - Company account engagement demonstrates institutional awareness, not individual employee curiosity
- Acknowledgment during crisis period - Like occurred during Thanksgiving week while Sasha was editing Wikipedia to falsify CFPB order language
- GC portfolio coordination pattern - Another GC portfolio company (after Deel) showing awareness of fraud documentation yet maintaining active integration
- Timestamped awareness - Creates permanent record that Ramp saw fraud documentation including CFPB ban, GC orchestration claims, and âHemant can buy influenceâ allegations
- No response or due diligence - Like demonstrates awareness but no visible investigation, partnership suspension, or compliance review
Timeline of Ramp Awareness:
- August 2023: Launched Puzzle integration (GC backing both companies)
- October 2024: Featured Sasha Orloff in Technology Partner Spotlight
- November 25, 2025: Leadership notified of CFPB ban and integration concerns
- November 27, 2025: Company account likes fraud documentation post about GC orchestration
- Integration remains active despite documented awareness of federal ban and fraud allegations
This demonstrates the same pattern as Deel: GC portfolio companies acknowledge fraud documentation but continue partnerships, suggesting GC influence prevents portfolio companies from conducting independent due diligence when concerns involve GCâs lead portfolio company.
âCrisis Mondayâ: December 1, 2025 - âInspired by our friends at Rampâ
December 1, 2025: Sasha posts âvibe-coding prototypeâ showing time saved using Puzzle vs QuickBooks. Caption states: âThis calculator is inspired by our friends at Ramp.comâ - Posted on LinkedIn and Twitter (2 PM ET) with aligned messaging across platforms.
What this demonstrates about real-time surveillance:
Days after notifying Ramp leadership (November 25, 2025) and Rampâs company account engaging with fraud documentation (November 27, 2025), Sasha posts publicly crediting âour friends at Ramp.comâ - demonstrates heâs actively monitoring who Iâm contacting and responding in real-time. The public acknowledgment serves dual purpose: signaling to Ramp that partnership is valued (despite fraud documentation) and showing awareness of my notification patterns.
Trivial âvibe-codingâ output suggests constrained resources:
The calculator is one of the most basic things he could build with âvibe-codingâ - simple input fields with basic multiplication. Demonstrates either constrained engineering resources (canât ship actual product updates so CEO posts toy projects) or lack of substantive product development. For a company claiming AI-powered accounting automation, showcasing a basic time-savings calculator suggests engineering capacity is focused elsewhere or product development has stalled.
Pattern: Similar to May 3-4, 2023 OpenAI tweet thread (posted after my internal complaints about OpenAI API), this post demonstrates Sasha responds to contacts/notifications by publicly reinforcing those relationships. Cross-platform posting (LinkedIn + Twitter with aligned messaging) suggests coordinated response. âCrisis Mondayâ timing suggests reactive strategy rather than organic content.
Likes documenting network complicity:
- Barbara Jovanovic (+ her company Startup Cookie; both consistently like his and Puzzleâs content)
- Ash Rust (continues being brazen after blocking me last week)
- J. R. Faris (CEO at Accountalent)
- Luke Frye (Puzzle Oct 2022 - Aug 2025: Head of Customer Success & Sales, then Accounting Partnerships recruiting CPA firms; received full fraud documentation 2023 and continued working there; personally âinkedâ Rivet as Puzzle partner while employed at Puzzle and proudly mentioned this on Rivet CEO + Sasha podcast episode; now Tax Advisor at Rivet Aug 2025 - present; received post-photoshop notification, strongly suspect he still doesnât believe me rather than strategically âbuttering upâ Sasha)
My post-photoshop message to Luke (Nov 5, 2025): âsince youâre no longer an employee, but you are likely a shareholder, iâm only sending this as a courtesy. i donât really expect you to believe me but a lot of people in the company do. if you come around and realize i was never lying, well, donât say i didnât warn you. do not give sasha any indication you know. do not forward this in any capacity. i trust you wonât. in fact, you should keep buttering him up. puzzle itself has nothing on me legally. it was all a facade and itâs a shame so many of you are still drinking the koolaid. this is only a courtesy to you and others affected. i do not want to converse further. i still donât think youâll believe me until itâs too late.â
- Sina Mohebiany (Founding AE @ Puzzle)
- Jennifer Orloff (also reposted; CEOâs wife, works at Block marketing; monitored LinkedIn termination day May 31, 2023, 5:47 PM; they work as a unit; questionable how marketing professional thought ActualQuickBooks trespassing and photoshopping was acceptable)
- J. Michael Welsh (Director of Software Engineering @ Puzzle)
- Dasha Shunina (GTM at Puzzle, Forbes contributor, Women Tech Meetup founder, Skolkovo Foundation recruiter 2016-2023)
- Kapor Capital (fraud platforming from LendUp to Puzzle; recently mentioned in partner notification documenting their continued Puzzle investment despite CFPB ban)
Same day hiring announcement:
December 1, 2025 - Patricia Daos announced joining Puzzle full-time as Implementation Manager after 1.5 years as contractor (started ~June 2024, during active fraud documentation period). Thanked Arash Ahmadi, Marissa Mata (recruiter; notified Nov 11 of recruitment liability), & âSasha O.â Pattern: continuing to hire and expand operations during SOC2 observation period, same day as Ramp âCrisis Mondayâ post and Dashaâs YouTube/Antler engagement.
Comments on Patriciaâs announcement:
- Arash Ahmadi (Senior Customer Success Manager @ Puzzle; came from Bench Accounting where he prepared financials for 90+ businesses): âWelcome! Looking forward to building together! đâ
- Marissa Mata (Recruiting Lead; notified Nov 11 of recruitment liability): âWelcome!! Thrilled to have you on the team đâ
Both thanked by name for Patriciaâs placement during documented mental decompensation and active federal investigation. Arashâs participation in hiring under a CFPB-banned CEO is permanently documented. Marissaâs continued recruitment after notification is permanently documented. They were warned. They chose to continue.
Marissa Mata recruitment liability notification (November 11, 2025):
I submitted a job application to Puzzle with the photoshopped metrics evidence attached and sent Marissa this message:
Marissa,
As a recruitment professional publicly endorsing Puzzle Financial and potentially placing candidates at the company, you have a responsibility to know the CEOâs regulatory history.
CFPB Enforcement History:
- CEOâs previous company (LendUp) permanently shut down by CFPB December 2021
- Enforcement documented LendUp ârepeatedly lied to consumersâ
- Defrauded 140,000+ consumers, $40M paid to victims
Recent Conduct (October-November 2025):
- Photoshopped social media metrics (3 likes â 12,362)
- Systematic false credentials pattern
- Evidence deletion and suppression
SEC Whistleblower Complaint:
- Filed November 11, 2025 (Submission #17628-500-136-464)
- 19 supporting documents attached
- Permanent federal record established
Professional Liability Concern:
Recruiters who place candidates at companies with documented fraud history without disclosure face liability if those employees experience retaliation, wrongful termination, or discover they were misled about leadership integrity.
I was terminated May 31, 2023 after establishing Puzzleâs frontend foundation, then retaliated against for documenting the CEOâs fraud pattern. You are now publicly endorsing this same company and potentially recruiting others into the same environment.
Complete Documentation: https://toxic.systems
This notification establishes your awareness for any future candidate disputes or professional liability claims.
Patrick Stoica Former Puzzle Financial Senior Software Engineer (October 2020 - May 2023) SEC Whistleblower Complaint #17628-500-136-464
Pattern: Recruiter continued publicly endorsing Puzzle after notification. Patricia Daos hired full-time 20 days later.
Antler: Platforming CFPB-Banned CEO (November 2025)
Antler SF Lunch and Learn (November 19, 2025)
December 1, 2025, 5:42 PM ET: Dasha Shunina (GTM at Puzzle, Forbes contributor, Skolkovo Foundation recruiter 2016-2023) commented on Barry Sunâs (Founder at Channl, ex-AWS) LinkedIn post about Antler SF âLunch & Learn with Puzzle & Antler SFâ event. Barry quoted Sasha: âearly users, employees, and investors⌠Theyâre not transactions. Theyâre marriages. Choose each other carefully.â Event listed November 19, 2025 on Luma calendar but not widely publicized.
Antler platforming CFPB-banned CEO:
Antler is a global early-stage VC and startup accelerator operating in 30+ locations (US, Europe, Asia, Africa, Middle East). They hosted Puzzle/Sasha at SF location for âLunch & Learnâ event despite CFPB permanent ban being public record since December 2021.
Event details (Luma page):
- Date: November 19, 2025
- Hosts: Dasha Shunina, Helen Park, McKenzie Hagan (Puzzle team)
- Not widely publicized: Listed on Luma but no major social promotion suggests awareness of reputational risk
- Quote from Sasha: âearly users, employees, and investors⌠Theyâre not transactions. Theyâre marriages. Choose each other carefullyâ
âMarriages, not transactionsâ quote:
Sashaâs language about âmarriagesâ and âchoosing each other carefullyâ fits documented pattern of:
- Performative relationship rhetoric while systematically exploiting vulnerable populations (140,000+ LendUp victims)
- âMission-drivenâ positioning (LendUp âladder to better credit,â Puzzle âmodern accountingâ) masking fraud operations
- Building loyalty networks that continue supporting despite federal enforcement actions
Barry Sun (Founder at Channl, ex-AWS, in attendance) amplified this messaging. Dasha engaged publicly. Antler provided platform. All after CFPB permanent ban is public record for 4+ years.
Dashaâs continued engagement pattern:
Dasha Shunina commented on Barry Sunâs post December 1, 2025, 5:42 PM ET - continuing public engagement with Puzzle content despite:
- FBI warning about Skolkovo Foundation (2014)
- Her documented Skolkovo employment (2016-2023) while simultaneously building U.S. tech ecosystem access via Forbes and Women Tech Meetup
- Multiple notifications about CEOâs CFPB ban and fraud pattern
- Her tactical block/unblock pattern after I warned CPAs (blocked immediately, unblocked after my âI see youâre deleting and ignoringâ post)
Upcoming events: âICE SKATING UNION SQUARE w/Puzzleâ co-hosted with Vanta (SOC2 compliance provider) - see SOC2 Compliance section for Vanta conflict of interest documentation.
Dashaâs Continued Content Production - December 1, 2025
Same day as commenting on Antler event (5:42 PM ET), Dasha published another âTalks with Dashaâ episode on YouTube featuring Superpower CEO Max Marchione.
Video details:
- Published: December 1, 2025
- Title: Conversation with Superpower CEO about healthtech scaling, culture, hiring philosophy, biohacking
- Views: 64 (as of publication)
- Description includes: Forbes article link by âDaria Shuninaâ promoting Superpower, LinkedIn/X contact info, Women Tech Meetup promotion (10,000 subscribers newsletter)
- Sponsorship call: âWant to sponsor the next episode of Talks With Dasha? Reach out: [email protected]â
What this demonstrates:
Active content production during peak retaliation period:
December 1, 2025 - same day Dasha:
- Engaged with Antler/Puzzle event post (5:42 PM ET)
- Published new YouTube interview
- Promoted Forbes article (as âDaria Shuninaâ)
- Solicited sponsorships
- Amplified Women Tech Meetup platform (10,000 subscribers)
Context of timing:
This activity occurs during:
- Puzzle SOC2 observation period (closes end of December)
- Week after California Bar complaint (Nov 24) and CBA complaint (Nov 25)
- Week after Wikipedia tampering (Nov 26-27)
- Ongoing partner notifications and documented fraud pattern exposure
Pattern of continued platforming:
Dasha maintains multiple public platforms (Forbes contributor, YouTube show host, Women Tech Meetup founder, Puzzle GTM) despite:
- FBI warning about Skolkovo Foundation (2014)
- Her Skolkovo employment while building U.S. tech access (2016-2023)
- CEOâs CFPB permanent ban (public record since December 2021)
- Multiple whistleblower notifications (27+ months)
- Recent tactical block/unblock pattern after CPA warning comment deletion
The YouTube description lists her as âVenture Capital Contributor to Forbesâ and âGTM at Puzzleâ - continuing to leverage credibility across platforms while employed by CFPB-banned CEOâs company.
Kapor Capital: Portfolio Scrubbing and DEI Theater
LendUp Scrubbing - Evidence of Conscious Guilt:
- Forge Global confirms: âKapor Capital participated in LendUpâs Series B funding round in January 2016â
- Kapor Center blog (their nonprofit): Promoted LendUpâs âmission to provide short-term loans that offer a path out of high interest ratesâ
- LendUp is NOT on current portfolio list despite list including companies from 2008-2025 (187 companies total)
- CFPB shutdown December 2021 â scrubbed from portfolio
- Ross Fubini (Kapor Capital partner 2011-2012, later XYZ Venture Capital founder 2016 + Village Global cofounder 2017-2020, Palantir advisor since 2010) described LendUp as âsplit into two businessesâ to TechCrunch (Dec 2020) - euphemism for $29M fire sale, $0 to shareholders
- Ross Fubiniâs LinkedIn STILL lists LendUp as active investment (âApr 2012 - Present ¡ 13 yrs 8 mosâ) calling it âSeed, A, and B round investor in one of the most important FinTech companies in the worldâ despite CFPB permanent ban (Dec 2021) and Kapor portfolio scrubbing
- This is systematic removal of CFPB-shutdown fraud entity from Kapor public portfolio while individual investor maintains active listing on personal LinkedIn
Foundersâ Commitment Scrubbing - Post-Trump DEI Abandonment:
Kapor Capitalâs detailed âFoundersâ Commitmentâ page requiring diversity accountability from portfolio companies has been systematically dismantled:
What existed (January 2016 - May 2022):
- Dedicated page at kaporcapital.com/founders-commitment/ with G.I.V.E. framework:
- Goals: âEstablish diversity and inclusion goalsâ + âInclude progress on diversity and inclusion in quarterly investor updatesâ
- Invest: People ops technology, bias mitigation training
- Volunteer: Organize community engagement
- Educate: Mandatory D&I sessions hosted by Kapor Capital
- âWhoâs Made The Commitmentâ section listing participating companies
- Links to press coverage (TechCrunch, USA Today, SF Chronicle, Black Enterprise)
- Last archived May 20, 2022 - 5 months after CFPB permanent ban, LendUp still showcased
- Referenced in LendUp press release (September 2017): âLendUp is also a member of the Kapor Capital Founderâs Commitmentâ
What remains (2024-present):
- kaporcapital.com/founders-commitment/ â 404 ERROR (no redirect)
- Content relocated to kaporcapital.com/how-we-invest/ (buried in navigation)
- G.I.V.E. framework still described with all four pillars
- âWhoâs Made The Commitmentâ section still exists listing participating companies
- Kinly prominently featured as commitment success example despite:
- CA cease-and-desist for unlicensed operation
- Gathering Spot lawsuit ($290K+ judgment)
- Failed customer conversion (150k/700k accounts = 21%)
- May 2023 shutdown/acquisition collapse
- LendUp conspicuously absent despite being commitment member during CFPB violations
- Brief paragraph also on kaporcenter.org (nonprofit) with vague language
Timeline Context:
January 2016: Founders' Commitment launched (G.I.V.E. framework)
January 2016: Kapor invests in LendUp Series B ($13.3M)
2016-2019: LendUp commits CFPB violations during Founders' Commitment period
September 2017: LendUp press release touts Founders' Commitment membership
2021: Kapor invests in Kinly (acquired by Greenwood May 2023)
December 21, 2021: CFPB permanent ban shuts down LendUp
May 20, 2022: Last archive of /founders-commitment/ URL - LendUp STILL featured
After May 2022: URL broken without redirect, content relocated to /how-we-invest/
2024-2025: Post-Trump DEI abandonment wave across tech
May 2023: Kinly shutdown/acquisition collapse
November 2025: Kinly showcased as commitment success, LendUp scrubbed
What This Demonstrates:
This is sophisticated narrative control through URL breaking and systematic scrubbing with before/after evidence: LendUp showcased 5 months post-CFPB ban (last archive May 20, 2022, evidence-83), then systematically removed; Kinly showcased despite documented failures (November 2025, evidence-82). The 5-month delay proves deliberate decision-making, not automatic portfolio maintenance.
The URL breaking:
- Original kaporcapital.com/founders-commitment/ â 404 (no redirect)
- All press coverage from 2016-2017 now links to dead page
- LendUpâs September 2017 press release citing commitment â broken link
- Historical trail connecting LendUp â Foundersâ Commitment â CFPB violations is severed
The selective showcase - Before & After:
Kapor Capital âFoundersâ Commitmentâ page (May 20, 2022): Features LendUp - 5 months AFTER CFPB permanent ban. Still showcased as diversity success despite federal shutdown for ârepeatedly lying to consumers.â
Same page November 2025 features Kinly despite CA cease-and-desist, $290K+ judgment, 21% conversion rate, May 2023 shutdown. LendUp scrubbed - removed between May 2022 and Nov 2025.
The scrubbing timeline:
- December 21, 2021: CFPB permanent ban issued ($40M restitution, 140,000+ victims)
- May 20, 2022: LendUp STILL featured on commitment page (evidence-83) - 5 months after ban
- After May 2022: Original /founders-commitment/ URL broken (no redirect implemented)
- May 2022 - November 2025: LendUp systematically removed from commitment showcase
- November 2025: Kinly featured, LendUp absent (evidence-82)
Pattern analysis:
- 5-month delay between CFPB ban and scrubbing shows deliberate decision-making, not automatic portfolio maintenance
- Why wait 5 months? Demonstrates conscious choice about narrative management after unambiguous regulatory disaster
- Kinly showcased despite CA enforcement, lawsuit, failed conversion, shutdown (can be spun as âacquisitionâ)
- LendUp scrubbed despite documented membership (permanent regulatory ban canât be spun)
- Pattern: Showcase manageable failures, hide unambiguous disasters
If commitment were genuine:
- Why no redirect from old URL to new location?
- Why showcase Kinly (documented failure) while scrubbing LendUp (documented member)?
- Why break historical press links instead of preserving accountability trail?
- Why did G.I.V.E. framework with quarterly reporting fail to prevent CFPB violations at member companies?
The confession: The accountability framework existed during LendUpâs entire CFPB violation period (2016-2019). After permanent ban, Kapor scrubbed LendUp but showcases Kinlyâdemonstrating the commitment was never about preventing fraud, only managing narrative around failures.
Cross-Reference: This pattern mirrors broader DEI Theater documentation showing systematic abandonment of diversity commitments following Trumpâs return (2024-2025)
The 2021 Acquisition Wave - Follow The Pattern:
Three Kapor-backed neobanks/fintech companies were acquired or shut down in close proximity to LendUpâs CFPB permanent ban (December 2021):
- Kinly (2021 investment, acquired by Greenwood May 2023) - Already documented: CA cease-and-desist, Gathering Spot lawsuit, layoffs, 150k/700k conversion failure, shell game documented
- SeedFi (2021 investment, acquired by Credit Karma 2023) - Credit building fintech â acquired by Credit Karma (FTC settlement entity) â investigating customer impact
- Daylight (2021 investment, acquired by Quontic Bank 2024?) - LGBTQ+ neobank â Archie Group PR (same PR firm as LendUp/Ahead) â investigating shutdown details
Pattern requiring investigation:
- Why did Kapor invest in three neobanks in 2021 (same year LendUp received CFPB permanent ban)?
- What happened to customers when these entities were acquired/shut down?
- Were these investments attempting to replicate LendUpâs model with different âunderrepresented communityâ branding?
- Do regulatory filings show similar predatory structures?
- Archie Group PR firm connection: LendUp and Ahead Financials used Archie Group for PR; does Daylight share same PR infrastructure?
Additional Kapor Finance Companies (Requiring Deep Investigation):
These companies require investigation through primary sources (PACER court records, state AG consumer complaint databases, FINRA BrokerCheck, regulatory filings) to determine if similar patterns exist:
- TomoCredit (2021) - Credit building for immigrants; BBB complaints?
- LendStreet (2014) - Debt relief; FTC enforcement actions?
- Bridge Money (2020) - Financial services; predatory fee structures?
- Penny Finance (2023) - Financial wellness; sustainability concerns?
Investigative Priority: Focus on 2021 investments (TomoCredit, SeedFi, Daylight, Kinly) made same year LendUp received permanent CFPB ban. Timeline suggests potential pattern of attempting to replicate LendUp model across different âunderrepresented communityâ segments (LGBTQ+ via Daylight, immigrants via TomoCredit, Black communities via Kinly) while LendUp faced regulatory shutdown.
Diversity Theater as Cover:
- Positions as âgap closersâ funding âfinancial inclusionâ for âunderrepresented communitiesâ
- LendUp targeted those communities for predatory lending (CFPB: ârepeatedly lying to consumersâ)
- 70% of portfolio founders from underrepresented backgrounds used as progressive branding
- No public acknowledgment of LendUpâs consumer harm ($40M restitution, 140,000+ victims)
- Continues funding Puzzle (same CFPB-banned CEO, targeting vulnerable populations via âfounder-friendlyâ accounting software)
- Investment pattern: Fund predatory lending to vulnerable communities, then scrub failed entities from portfolio while maintaining âsocial impactâ branding
Forbes (David Jeans, former senior writer; Alex Konrad, Midas List editor)
- David Jeans: Former senior writer covering tech (broke NS8 fraud story 2020), notified July 2023, initially responded âYeah, I know of Sashaâ then dropped contact
- Hemant Taneja (General Catalyst, Puzzle lead investor): Forbes Midas List 2025 #8 - Managing Director of Puzzleâs lead investor (reinvested in later round)
- Blake Byers (Google Ventures, Insights Servicing director): Featured on Forbes 30 Under 30 (2015) - profile explicitly states âinvested in companies like Ionic Security, LendUp and Kenshoâ
- Ross Fubini (XYZ Venture Capital founder, Village Global cofounder, Puzzle investor): Forbes Midas List 2025 #88 (debuting); Kapor Capital partner 2011-2012 during LendUp Seed/A/B rounds; LinkedIn STILL lists LendUp as active investment despite CFPB permanent ban; founded XYZ 2016, cofounded Village Global 2017-Dec 2020 with Erik Torenberg; Palantir advisor since Jan 2010 (15+ years); early investor in Anduril ($28B valuation, General Catalyst also investor) and Verkada ($4.5B unicorn); XYZ closed fourth fund July 2024 ($1.2B AUM, $11B+ portfolio value); platformed by LTSE (Puzzle partner) in article about XYZ investment criteria
- Nigel Morris (QED Investors founder, LendUp board director/chair): Forbes Midas List 2025 #90
- Brandon Arvanaghi (Meow CEO, QED portfolio company): Forbes 30 Under 30 Finance 2024 + Forbes BrandVoice paid Samsung partnership (promotional video platforming CEO as financial services disruptor)
- Credit Karma (QED portfolio, FTC settlement 497k victims): Forbes âBest Brands for Valueâ #235 - ranked as top value brand despite federal enforcement action
- Systematic QED network platforming: Forbes monetizes credibility through paid partnerships (Samsung BrandVoice), prestige rankings (Midas List, 30 Under 30, Best Brands for Value) to platform QED network while suppressing fraud investigation of other QED-backed entities in same portfolio
- Alex Konrad: Forbes editor for Midas List and 30 Under 30, maintains prestige lists featuring Puzzleâs lead investor (#8 Midas), LendUp investors/board directors (Midas), and Blake Byers (30 Under 30 with LendUp profile)
- Dasha Shunina (Puzzle employee) published 48 Forbes articles without employment disclosure
- November 13, 2025: Dasha Shunina published âThe Top Startups To Watch From Y Combinatorâs Fall 2025 Batchâ - promoting YC ecosystem same day as SEC supplemental complaint (Submission #17630-611-119-304) documenting ongoing criminal enterprise; article legitimizes YC while employed by company run by YC alum (LendUp W12) under federal investigation; no disclosure of Puzzle employment or conflicts; demonstrates continued promotional activity for network platforming employer despite 4 SEC complaints
- Structural conflict: Forbes features Puzzleâs lead investor at #8 on 2025 Midas List, platforms QED portfolio companies (Credit Karma #235 value, Meow CEO via paid Samsung partnership, Nigel Morris #90 Midas) while former senior writer drops fraud investigation after initially acknowledging âYeah, I know of Sashaâ; Forbes contributor employed by YC-affiliated company (CEO is LendUp W12 alum) actively promotes YC batch while employer under SEC investigation
TechCrunch (Connie Loizos, Senior Reporter)
- Published 9+ promotional LendUp articles (2012-2017)
- Zero Mission Lane coverage despite âunicornâ status and CEOâs âfounderâ claims
- August 2023: Received comprehensive evidence (corporate filings, court documents, CFPB orders)
- December 2020: Published Ross Fubini profile (XYZ Venture Capital founder 2016, Village Global cofounder 2017-2020, Palantir advisor since 2010) describing LendUp as âsplit into twoâ without disclosing $29M fire sale returned $0 to shareholders; Fubini was Kapor Capital partner 2011-2012 during LendUp Seed/A/B rounds; his LinkedIn STILL lists LendUp as active investment despite CFPB permanent ban
- February 2023: Published glowing Puzzle profile 5 months before fraud documentation
- October 2025: Promoted Puzzle event post-documentation
- Commercial partner page: puzzle.io/partners/techcrunch offering â25% off any paid planâ creates structural conflict preventing investigation
- No articles published despite 27+ months of evidence and multiple follow-ups
The Information (Stephanie Palazzolo, Akash Pasricha)
Pre-Notification Platforming with Custom Photoshoot:
-
November 14, 2023: âNvidia Steals AMDâs Thunder; The Generative AI Startup Hoping to Making Accounting Exciting Againâ by Stephanie Palazzolo
- Featured Puzzle CEO Sasha Orloff with custom commissioned photoshoot (âPhoto courtesy of Puzzleâ)
- Custom photography suggests coordinated PR placement and investment in CEOâs personal brand
- Published 11 months after CFPB permanent ban (December 2021)
- No disclosure of CEOâs prior company shutdown for ârepeatedly lying and illegally cheating its customersâ
-
December 1, 2023: âPro Weekly: The OpenAI Drama Spurs Soul-Searching at AI Startupsâ by Akash Pasricha
- Featured Orloff discussing Puzzleâs board composition in wake of OpenAI drama
- Quote: âSasha Orloff said that Puzzle, the AI accounting startup he co-founded, is accelerating the addition of a third director to its boardâ
- Positioned as âAI startupâ thought leader on governance
- No mention of CFPB enforcement or LendUp shutdown
Persistent Notification Attempts (August 2023 - November 2025):
- August 11, 2023: Initial email with golden parachute document and first C&D attached; documented wrongful termination, dual C&D retaliation, credential fraud on careers page
- December 10, 2023: Comprehensive email detailing narcissistic abuse, wrongful termination timeline, LendUp CFPB violations, Mission Lane asset sale, Insights Servicing shell company, Ahead Financial fraud, toxic workplace patterns; attached golden parachute document; âIâve suffered what I can only describe as narcissistic abuse over this past yearâ
- December 13, 2023: Follow-up with comprehensive documentation; âThis is my last email unless you want to have a conversation; I have some interest from Washington Post and Whistleblower Aid. I promise you this is a corrupt network of people.â
- December 14, 2023: Final December email to âJessica and teamâ: âYouâve recently published interviews with Sasha Orloff. I was an employee of his for 2.5 years and wrongfully terminated on May 31 this year for questioning his past with LendUp and Mission Lane. Sasha is a narcissistic abuser and pathological liar. Heâs used TechCrunch and other outlets over a decade to rewrite history and avoid accountability. He is part of an in-group of C-levels and investors who rely on narrative control to cover their mistakes and falsify their self-centered âethicalâ values. I ask you one last time. Are you willing to hear my side of the story and, at minimum, deplatform him? At best, you can break a story thatâs on the verge of collapse.â Included comprehensive documentation outline.
- December 15, 2023: Video proof of normalcy after escalating TechCrunch emails
- November 3, 2025: Final notification attempt (nearly 2 years later) with LinkedIn post link, key evidence summary (Insights Servicing, credential fraud, metric manipulation, ongoing consumer harm via lendup.com, whistleblower retaliation), offered full documentation
Timeline Context:
- November 14, 2023: Custom photoshoot article published
- December 1, 2023: Second article featuring Orloff on governance
- December 10-15, 2023: Six notification attempts in 6 days (Dec 10, 13, 14, 15 to The Information + Dec 12, 14, 15 to TechCrunch)
- December 20, 2023 (5-10 days after media blitz): Lisa M. Bowman (Orrick) prepared cease-and-desist letter (evidence-95, 96, 97) never sent but kept ready
- November 3, 2025: Final notification attempt with concise evidence summary
What the 5-8 day gap demonstrates:
- Systematic surveillance of ALL media outreach - Legal team monitoring TechCrunch (Dec 12, 14, 15) AND The Information (Dec 14) notifications
- Pre-prepared legal intimidation ready to deploy when press contacted
- Consciousness of wrongdoing - Prepared C&D triggered by attempts to notify media, not by any threatening behavior
- Calculated deployment - Prepared but never sent; kept as ready-to-deploy intimidation infrastructure
Six Notification Attempts Across 27+ Months:
The persistent notification attempts (August 2023, December 2023, November 2025) provided comprehensive documentation including:
- Full termination timeline with evidence of wrongful termination cover-up
- LendUp CFPB violations and $46.8M+ enforcement actions
- Mission Lane asset sale documents showing $0 to shareholders (golden parachute document attached)
- Insights Servicing Inc. shell company connections
- Ahead Financial / Rolling Loud lawsuit and shell company fraud
- Toxic workplace patterns across LendUp, Mission Lane, and Puzzle
- Dual cease-and-desist coordination (August 11, 2023)
- Metric manipulation evidence (November 2025)
- Ongoing consumer harm via lendup.com (November 2025)
âI ask you one last timeâ (December 14, 2023) language explicitly references prior unsuccessful attempts (August 11, December 10, December 13). The November 2025 final attempt demonstrates 27+ months of persistent notification efforts with zero response or investigation.
Pattern of Platforming â Persistent Notification â Systematic Suppression:
- Nov 14, 2023: Custom photoshoot article = Premium platforming treatment
- Dec 1, 2023: Second feature = Continued credibility building
- Aug 11, 2023: First notification (with golden parachute doc + first C&D) = Ignored
- Dec 10, 2023: Second notification (comprehensive fraud documentation) = Ignored
- Dec 12-15, 2023: Media blitz (6 emails in 6 days to The Information + TechCrunch) = Ignored
- Dec 13, 2023: âWashington Post and Whistleblower Aidâ mention = No response
- Dec 14, 2023: âI ask you one last timeâ = Explicit acknowledgment of prior unsuccessful attempts
- Dec 20, 2023 (5-10 days after media blitz): Prepared C&D (evidence-95, 96, 97) = Legal infrastructure activates
- Never sent, kept ready = Pre-prepared intimidation held in reserve
- Nov 3, 2025 (nearly 2 years later): Final notification with concise evidence = Ignored
- No investigation, no response, no follow-up = Complete silence despite six notification attempts across 27+ months
- No correction or retraction of prior articles platforming CEO without disclosure of federal enforcement
The Informationâs 27+ months of silence after six notification attempts demonstrates conscious choice to protect narrative rather than investigate documented fraud pattern. The proximity of the prepared (unsent) C&D to the December 2023 media blitz reveals legal team was monitoring ALL media outreach efforts across multiple outlets.
Media/VC Conflict: Jessica Lessin (Founder/Editor-in-Chief) + Sam Lessin (Investor in Network Portfolio Companies)
Jessica Lessin - Founder and Editor-in-Chief of The Information
- Founded The Information December 2013 (subscription-based tech news)
- Previously Wall Street Journal (8 years, technology and media reporter)
- Launched âThe Information Acceleratorâ (2017): incubator for subscription news startups offering capital, expertise, and distribution
- Married to Sam Lessin
Sam Lessin - General Partner, Slow Ventures
- Forbes Midas Seed List 2023 #12 (top seed-stage investor globally)
- Slow Ventures founded 2015 (with Kevin Colleran, Dave Morin); raised $750M+ over 7 years
- Portfolio includes multiple companies in Puzzleâs documented network:
- Gusto (YC W12 + Kapor Capital portfolio; privacy policy documents AI development, comprehensive HR/payroll data collection, academic research partnerships)
- Robinhood (fintech, early-stage investor)
- Solana (blockchain, early investor)
- Airtable (valued at $11.7B)
- Pinterest, Casper, Postmates
- Previously Facebook VP Product Management (2010-2014) following Drop.io acquisition
- Listed as âintern at The Informationâ on podcast appearances and profiles
- Co-founded Fin Analytics (raised $20M)
The Media/VC Conflict:
- The Information platforms Puzzle CEO (Nov 14, Dec 1, 2023) with custom photoshoot and governance thought leadership
- Sam Lessin is investor in Gusto (documented in Puzzle data network with privacy policy authorizing AI development and academic research)
- Gusto integrates with Puzzle â Samâs portfolio company benefits from Puzzleâs data aggregation platform
- The Information receives six notifications (Aug 2023 - Nov 2025) documenting fraud pattern â zero response
- Sam is âinternâ at his wifeâs media company â Structural conflict between coverage decisions and portfolio interests
- The Information Accelerator invests in news startups â Jessica has VC role while running media company covering VC/tech
Pattern: Major tech media outlet platforms CEO while investor-founderâs spouse has financial interest in ecosystem companies that benefit from CEOâs data aggregation platform. 27+ months of persistent whistleblower notification (six attempts) ignored while articles remain uncorrected.
Why This Matters:
- The Information is positioned as premium investigative tech journalism (subscription-based, not ad-driven)
- Custom photoshoot treatment (Nov 14, 2023) suggests coordinated PR placement and editorial investment
- Sam Lessinâs portfolio overlap with documented data network creates direct financial interest in suppressing fraud investigation
- Jessica Lessinâs dual role (media founder + The Information Accelerator investor) mirrors network pattern of VC/media crossover conflicts
- Silence after six notification attempts (27+ months) demonstrates editorial decisions potentially influenced by ecosystem relationships
On Deck (ODF) / Erik Torenberg / Julian Weisser
- Erik Torenberg: Founder of Turpentine (acquired by a16z in April 2025, joined as general partner), former chairman of On Deck, cofounder and general partner at Village Global (2017-Dec 2020 with Ross Fubini)
- Julian Weisser: CEO of On Deck
Network Connections:
- Ash Rust (Sterling Road managing partner) authored Puzzle promotional content and blocked âPuzzle x LendUpâ account in 2023 showing prior awareness
- Sophia Xiao (General Catalyst partner, Puzzle Board Observer since 2019) publicly platformed Sasha at Empire Fintech Conference April 2023
- Erik Torenberg (Village Global cofounder/GP with Ross Fubini 2017-2020, ODF chairman) - Turpentine produced âTech Finance with Sasha Orloffâ podcast before a16z acquisition
- Ross Fubini (Village Global cofounder 2017-2020, XYZ Venture Capital founder 2016, Palantir advisor since 2010) - Kapor Capital partner 2011-2012 during LendUp Seed/A/B rounds, invested in Puzzle via XYZ, LinkedIn STILL lists LendUp as active investment despite CFPB ban
- Interconnected VC/accelerator/military tech network (General Catalyst, Village Global, Sterling Road, a16z, Kapor Capital, Palantir, Anduril) enabling fraud through platforming
Pre-Notification Platforming:
- September 28, 2021: ODF published âOrganizing Time For Higher Impact: A Day in the Life of a CEOâ featuring Sasha Orloff - extensive promotional interview platforming him as âOn Deck Founders Fellowship alumâ and celebrating his âtrack record of success at highly profitable companiesâ 3 months before CFPB permanent ban (December 2021) and during my employment at Puzzle (October 2020 - May 2023). ODF deleted the article sometime after June 2024 (last archive capture); original URL now dead.
On Deck Sept 28, 2021 (3 months before CFPB ban): âDay in the Life of a CEOâ featuring Sasha as âfounder of LendUp, Mission Lane, and now Puzzle.ioâ celebrating his âtrack record of success at highly profitable companies.â
The Puff Piece vs. Reality:
The article presents Sasha as a disciplined, accountable CEO. Every major claim is contradicted by documented evidence:
| ODF Claim | Documented Reality |
|---|---|
| âdoesnât use social mediaâ | Photoshopped 3 likes â 12,362 on someone elseâs LinkedIn comment; 13+ hour Wikipedia mental decompensation (Dec 4-5, 2025); constant LinkedIn/Twitter posting; I contacted the original commenterâthey were âhorrified" |
| "doesnât have a television in the houseâ | Coworker confirmed he had a TV in his office |
| âtrack record of success at highly profitable companiesâ | CFPB permanently banned LendUp for lying to 640K+ consumers (December 2021); LendUp dissolved; Mission Lane fire-sold to QED (Asset Sale document proves conflicts of interest) |
| âdiscipline and accountabilityâ | Wrongful termination; revoked severance; three C&D letters threatening police instead of addressing documented fraud; 22 months of silence after âis this bullshit normal to you?" |
| "outcomes reverberate and impact the lives of tens, hundreds, or even thousands of people in the organizationâ | Destroyed livelihoods through regulatory violations; employees now face RICO exposure and potential wage clawback |
| âbeing accountable to shareholders who expect you to provide them a return on their capitalâ | Photoshopped investor metrics; January 2024 video announced â$50M raiseâ when Puzzle had $9M (Feb 2023); raised emergency round Nov 2023 |
| âSasha canât afford the risk of wasting timeâ | Spent 13+ hours editing Wikipedia during active federal proceedings |
| âSasha attributes his track record of successâ | LendUp: CFPB banned. Mission Lane: fire sale. Puzzle: CFPB ban circumvention, federal investigation |
Why ODF Deleted It:
Likely due to rebranding from beondeck.com to joinodf.com (last archive: June 2024). Regardless of intent, the article is now only accessible via archiveâmeaning ODFâs promotional content celebrating a CFPB-banned CEOâs âtrack record of successâ exists only as preserved evidence. Every claim aged into documented fraud, and they still named him âTop 2025 Companyâ four years later.
- March 7, 2023: Ash Rust (Sterling Road managing partner) published âFounder Spotlight: Sasha Orloff, CEO of Puzzleâ - continued network promotion highlighting âthe role of communities like On Deck Founders in supporting new startupsâ
Post-Notification Timeline:
- January 19, 2024: Received two-part email documenting comprehensive fraud pattern and personal toll
- 2:38 PM: Detailed wrongful termination, gaslighting, revoked severance, and emotional damage: âa real leader doesnât fire people for remotely disagreeing, stonewall you for pointing out the lies in their career, dangle âseveranceâ with ridiculous strings attached, gaslight you on the circumstances of your wrongful termination, and revoke your severance unless theyâre guilty and want to make an example out of you. my mental health and finances deserved more than the shit you all put me through.â
- 2:43 PM (5 minutes later): Documented retaliation pattern including dual cease-and-desist letters, Asset Sale document, and directly asked: âis this bullshit normal to you? because to me, this is a privileged narcissist without an ounce of empathy for the people who give him their lives. fuck this.â
- January 21, 2024 (2 days after notification): toxic.systems domain registered (not used until November 2025)
- Continued platforming for 22 months after notification: podcast platform (Tech Finance with Sasha Orloff), partnership video, testimonials on joinodf.com, January 2024 podcast episode on financial discipline
- January 2024 partnership announcement video: Julian Weisser with CEO stating âPuzzle just raised $50 million,â using ODF founder community for legitimacy
- Puzzle maintains dedicated /odf landing page (https://puzzle.io/odf) targeting ODF companies - built during my employment (2020-2023) as part of deliberate network targeting strategy
- October 30, 2025: Warning to both Weisser and Torenberg after ActualQuickBooks photoshopping incident
- November 5, 2025: Notice of impending publication with link to documentation
- November 8, 2025: Final notice stating âYou are now awareâ with complete documentation
- November 11, 2025: SEC whistleblower complaints filed (3:33 AM, 6:32 PM) documenting federal retaliation
- November 12, 2025: ODF announces âTop Companies of 2025â featuring Puzzle; Julian Weisser publicly comments (12:53 PM): âI was just wearing my Puzzle shirt yesterdayâ - literally wearing Puzzle merchandise on November 11 while SEC complaints were being filed and C&D retaliation was occurring
- @joinodf blocked after public documentation: After posting timeline documenting January 2024 email asking âis this bullshit normal to you?â, 22 months silence, and November 12 âTop 2025 Companyâ designation, @joinodf Twitter account blocked. Response pattern complete: silence (22 months) â celebration (Top Company) â blocking (when publicly documented). Active suppression demonstrates consciousness of wrongdoing.
- December 6, 2025: Public Twitter escalation directly addressing Julian Weisser and ODF:
- Tagged @julianweisser: âdo you understand @puzzlefin employees are facing potential jail time and wage clawback? and you specifically are enabling RICO?â
- Tagged @joinodf @solofounding: âwill face conspiracy charges and suffer from fraud by association if you dont act. ASAP. you need to get off twitter. tell sasha to step down. every notice since jan 2024 is more evidence against you all.â
- Called out fraudulent inducement pattern: Sasha and Cwikla âspecifically hired me after i was laid off from a fraud company. NS8 raised $123m and hired til the last minute. these CROOKS knew nobody would believe someone claiming they see fraud again. they knew i was economically vulnerable.â
- Noted January 2024 partnership video contains material misrepresentations: announced â$50M raiseâ when Puzzle had $9M February 2023, raised emergency round November 2023
- âall you do is wear disgusting puzzle socks and shirts, fraternize, and enable ABUSE. sasha uses people. swag is how he claims you.â
- âyour crew shows 0 fiduciary duty, 0 concern for psychological safety, 100% sociopathic self-dealingâ
- December 7, 2025: Continued escalation documenting pattern of ongoing emotional distress inflicted by Sasha Orloff, Puzzle, Julian Weisser, friends, and family; linked to Ongoing Emotional Distress section:
- âi will individually sue ODF after this if i need to. i do not take your bullshit and negligence lightlyâ â tagging @joinodf, @FedericoNoemie, @solofounding, @eriktorenberg
- âi sent this bullshit 1/19/2024 and you did nothing you fucking asshole @julianweisserâ
- Called out Mission Laneâs same-day retaliation: âI NEVER WORKED FOR THEM. THIS IS FUCKING RICO.â
- Posted November 11 C&D excerpt: âYour publications and outreach reprise the same themes the Company addressed with you in August 2023â â noting ZERO REFUTATION of any claims
- Posted unsent December 20, 2023 C&D template as evidence of monitoring/preparation
- Called out November 20 police threats: âI TELL EVERYONE @dasha_shunina IS A RUSSIAN ASSET. ZERO REFUTATION. IMMEDIATE POLICE THREATS WITH ABSOLUTELY NO LEGAL BASIS.â
- Quote-tweeted Weisserâs âPuzzle shirtâ comment: âYOU SHOULD BE FIRED AND EXILED FROM STARTUP COMMUNITIES FOR LIFEâ
- âI LITERALLY FILED AN SEC COMPLAINT THE DAY YOU WORE A PUZZLE SHIRT. YOU KNEW. YOU BRAGGED ANYWAY. WHAT IS WRONG WITH YOU?â
- âYOUR CONTINUED SILENCE IS ALREADY EVIDENCE. BLOCKING SHOWS CONSCIOUSNESS OF GUILT. AT THIS POINT I WILL PUT PRESSURE ON YOU DAILY UNTIL YOU WAKE THE FUCK UP.â (noting @joinodf blocked after announcing Puzzle as top company)
- âyouâre literally exactly like sasha. waxing poetic about startup BULLSHIT all day on your timeline acting like youâre a godsend to the community. as if your money brings anything good to this world. go fuck yourself bro.â
- Called out deleted ODF puff piece: â@julianweisser and @joinodf produced a literal puff piece for @sashaorloff during my employment. they tried to delete it. itâs still archivedâ â linked to archived âDay in the Life of a CEOâ; noted Sashaâs social media fixation and coworker confirmation of TV in office
- Follow-up on photoshopped metrics: âdo i need to remind you he photoshopped 3 likes to 12,362? SOMEONE ELSEâS LINKEDIN COMMENT. RESHARED ON TWITTER. i contacted the commenter. they were fucking horrified.â
- RICO/narcissism pattern recognition: âdiddy netflix series is the closest ive seen to @sashaorloff on a RICO/narcissism level. i cant turn off my pattern matching. youâre all disgusting even when SA isnât involvedâ
- Zionist entity callout: â@puzzlefin is spiritually israeli, a fully zionist entityâ
- Hasbara network: â@sashaorloff @puzzlefin @ycombinator and @openai are part of a hasbara network. narcissism. manipulation. emotional abuse. DARVOâ â follow-up: âyou either threaten police without refutation, blacklist for life, or hire a hitman. this is why im going publicâ
- Daily email warning + cult analysis: â@julianweisser puzzle financial is a cult. tomorrow i start sending you, @FedericoNoemie, and @eriktorenberg emails every business day until you denounce @sashaorloff. federally logged. making sure you understand the consequences. making sure you understand i can sue you for more damages every single day.â (includes screenshot of cult analysis)
- No response, accountability measures, or acknowledgment - chose active celebration over investigation; 22 months after asking âis this bullshit normal to you?â the answer was demonstrated through public endorsement one day after federal whistleblower retaliation, followed by blocking when pattern was made public
@joinodf blocked after posting public timeline: âJan 2024: I asked @joinodf CEO Julian Weisser: âis this bullshit normal to you?â 22 months of silence. Nov 11: Filed SEC whistleblower complaints. Nov 12: ODF names Puzzle âTop 2025 Company.â Julian Weisser: âI was just wearing my Puzzle shirt yesterday.ââ Response pattern complete: silence â celebration â blocking.
Warning to ODF Members:
ODF leadership received comprehensive fraud documentation across 10+ months (January 2024 - November 2025):
- CFPB enforcement
- False credentials
- Photoshopped metrics
- Wrongful termination
- Dual cease-and-desist letters
- Federal whistleblower complaints
Their response: Feature Puzzle as âTop 2025 Companyâ one day after SEC complaints documenting federal retaliation. CEO Julian Weisser publicly stated he was wearing Puzzle merchandise while complaints were being filed.
ODF operators are knowingly exposing their member community to a company under active federal investigation. Any member company that partners with, invests in, or uses Puzzle based on ODFâs endorsement should understand that ODF leadership made this recommendation with full knowledge of the documented fraud pattern. When accelerators and founder communities platform fraud after direct notification, they create liability exposure for members who rely on their vetting and judgment.
Why ODF Has Structural Incentive to Suppress:
-
Vetting Credibility: Admitting they platformed a CFPB-banned CEO (September 2021, 9 months post-ban) destroys their credibility in evaluating founders. How did their ârigorous selection processâ miss a public federal enforcement record?
-
Network Reputation Damage:
- Erik Torenberg is GP at Village Global
- Sophia Xiao is General Catalyst partner (Puzzle Board Observer, lead investor)
- Ash Rust is Sterling Road managing partner (wrote promotional content)
- Exposing Puzzle fraud damages relationships with major VC firms that ODF needs for deal flow and member opportunities
-
Business Model Dependency: ODFâs value proposition is access to vetted founders and investment opportunities. Acknowledging they featured a fraud operator for years undermines their entire screening framework and member trust.
-
Legal/Reputational Liability: Public admission creates exposure for all ODF members who partnered with Puzzle based on ODFâs endorsement. Silence + blocking is cheaper than accountability.
-
Success Story Protection: Puzzleâs â$50M funding roundâ (featured in ODF promotional content) becomes a cautionary tale about VC due diligence failures rather than a success story for ODF marketing.
The Pattern:
ODFâs business model depends on association with âsuccessfulâ founders backed by powerful VC firms. When fraud is exposed, accountability damages those relationships and undermines their vetting credibility. Suppress, celebrate, block - which is exactly what ODF did.
Women Tech Meetup / Dasha Shunina
- Not incorporated - no entity exists under âWomen Tech Meetup,â âDasha Shunina,â âDaria Shunina,â or CEOâs name in OpenCorporates or state registries
- Founded by Puzzle employee (GTM strategist), sponsored by Puzzle
- Founder previously âDaria Shuninaâ - name change documented across LinkedIn posts (2022), podcast appearances (2021: Head of International Startups Relations, Skolkovo Foundation, Russiaâs government-backed innovation center that FBI warned about in 2014 for accessing U.S. classified technology)
- Charges $15 âSupport Women Tech Meetup!â tickets while serving as marketing platform for employer
- Sells âWho Runs The World?â feminist merchandise for $100 - limited to 30 hoodies, payment goes directly to âDaria Shunina,â proceeds fund customer acquisition for CEO who deleted employee equity
- Platform for âempowermentâ messaging while employer deleted employee equity
- November 2025: Puzzle sponsored event 3 weeks after ActualQuickBooks documentation
- Weaponized progressive branding as reputation laundering - monetizing âwomenâs empowermentâ while marketing for company with documented fraud
- This is corporate astroturfing disguised as community organizing
$15 ticket charge to âSupport Women Tech Meetup!â - monetizing progressive branding while serving as employer marketing platform.
âWho Runs The World?â hoodie sold for $100 by unincorporated marketing operation, payment to âDaria Shunina.â
Archie Group (Crisis PR / Reputation Management)
- Fintech-specialized PR firm handling LendUp, Ahead, and Daylight
- LendUp: âLed a public change management initiative and raising new CEOâs profileâ during CFPB violations
- Listed Ahead as separate client despite being announced as LendUp subsidiary
- Created media narrative separating Ahead from LendUpâs regulatory problems (MEFeater, Modern Luxury coverage)
- Daylight (LGBTQ+ digital bank) included in âExceptionals programâ
- Systematic reputation laundering across fintech fraud network
- Specializes in crisis management for companies facing regulatory scrutiny
Capital One Connection: The Subprime Lending Mafia
The pattern: Institutional knowledge of exploiting subprime consumers transferred from Capital One through alumni network to LendUp â Mission Lane.
Vijesh Iyer: The Subprime Architect (2000-2007)
Capital One Career Trajectory (LinkedIn):
2000-2002: Prime Credit Card Products
- Director, Profitability Management, Prime Credit card (Apr 2001-Mar 2002)
- Senior Business Manager, Product Management, Prime credit card (Mar 2000-Apr 2001)
- Developed Capital Oneâs âNo Hassleâ product
2002-2005: Building the Subprime Credit Card Empire
- VP, Credit Risk & Profitability, Subprime credit card (Mar 2002-Feb 2005)
- From his LinkedIn: âResponsible for credit quality & profitability of new customers (6M annual) & early portfolio management for the Subprime segment of the credit card business. Key member of the management team that grew the Subprime card business and established Capital One as the market leader in this segment. Built a strong team by growing the original 3 member team to 50 over a period of 3 years.â
- 6 MILLION annual subprime credit card customers
- Built Capital Oneâs market leadership in subprime credit cards
- Critical context: This is 2002-2005, peak subprime lending before 2008 crash
2005-2007: Auto Finance & Mortgage Crisis
- Chief Credit Officer, Capital One Auto Finance (Mar 2005-Feb 2007)
- âTransformed the risk management cultureâ during ârapid growth (managed loans grew from ~$10 to ~$22 B)â
- Head of Marketing, Product & Credit, Mortgage Division (Apr 2007-Mar 2008)
- Led integration of Green Point Mortgage ($35 Billion annual loans)
- âRecommended shutdown of Green Point very early in the credit downturn (pre Bear Stearns), which significantly reduced the overall losses suffered by Capital Oneâ
- Managed the winding down of the business
2008: Cerberus (Private Equity Vulture Fund)
- Senior Consumer Lending Advisor/Expert (May 2008-Sep 2008)
- âAssisted in due-diligence efforts on various private student-lending platformsâ
- Pattern: Subprime expertise applied to student loan market
2009-2015: PayPal
- Sr Director, International Risk & Consumer Risk Management (Mar 2009-Feb 2011)
- Vice President, Risk Management (Mar 2011-Oct 2013)
- âManaged a direct team of over 80 people supported by an indirect team of ~200 risk management & ~1000 risk operations professionalsâ
- âChampioned and launched PP working capital - our first small business credit productâ
- Vice President, Consumer Payments & Profitability (Nov 2013-Mar 2015)
- âThe team produced $30-40M in incremental profits in year 2 of the programâ
2015-2018: LendUp (COO/President)
- Applied Capital One subprime credit card playbook to payday lending alternative
- Built LendUpâs credit card business âfrom scratchâ (his own words)
- 250k+ customers, >$100M in assets
- âCreated the top rated card in our segment (Customerâs choice at Credit Karma)â
2018-2020: Mission Lane (Founding CEO)
- Spun LendUpâs credit card business into Mission Lane
- Raised $300M debt + $200M equity
- Applied Capital One subprime expertise to independent credit card company
The Mission Lane CEO Pipeline: All Capital One Alumni
All three CEOs of Mission Lane came from Capital Oneâs subprime credit card operations:
-
Vijesh Iyer (Founding CEO, Dec 2018-Aug 2019)
- Capital One: 7 years (2000-2007)
- Built Capital Oneâs subprime credit card market leadership (6M annual customers)
- Applied playbook to LendUp â Mission Lane
-
Shane Holdaway (CEO, Aug/Sep 2019-Feb 2024)
- 10+ years at Capital One in subprime credit cards
- Former CEO Barclays US Consumer Bank
- Brought institutional subprime expertise
-
Brandon Black (CEO, Feb 2024-present)
- Capital One executive
- Former CEO Encore Capital Group (debt collection)
- Mission Lane board member since 2019
The Institutional Knowledge Transfer
The Pipeline:
Capital One Subprime Credit Cards (2000-2007)
â 6M annual subprime customers
â Market leadership in subprime segment
â Vijesh Iyer builds the empire
â
Cerberus Private Equity (2008)
â Due diligence on student lending platforms
â Subprime expertise applied to new markets
â
PayPal (2009-2015)
â Risk management at scale
â Launched first small business credit product
â Consumer payments profitability ($30-40M)
â
LendUp (2015-2018)
â Payday lending "alternative"
â Built credit card business from scratch
â 250k+ customers, $100M+ assets
â CFPB permanent shutdown (2021)
â
Mission Lane (2018-present)
â All 3 CEOs from Capital One
â Same subprime demographic (avg credit score 604)
â 33.99% APR
â QED Investors backing (same investor as LendUp)
Why This Matters
Systematic institutional knowledge transfer, not accidental expertise overlap:
- Vijesh Iyer spent 3 years (2002-2005) building Capital Oneâs subprime credit card empire to market leadership
- 6 million annual subprime customers at Capital One
- Applied that playbook to LendUpâs credit card business (2015-2018)
- Spun it into Mission Lane with backing from same investor (QED) that funded LendUp
- All three Mission Lane CEOs bring Capital Oneâs institutional knowledge of how to profit from subprime consumers
The product being sold:
- Target demographic: Credit score 604 (âPoorâ to âFairâ)
- APR: 33.99% variable
- Customer acquisition: Credit Karma (FTC settlement, 497k victims) promotes Mission Lane
- QED Investors profiting from entire pipeline
QED Investors: Capital One Founder as Kingpin
Nigel Morris - QED Investors co-founder (2007)
- CO-FOUNDED CAPITAL ONE in 1994
- President of Capital One (1994-2004)
- Built Capital One into subprime credit card empire during his tenure
- Founded QED Investors three years after leaving Capital One
- LendUp board director
- Named board chair LendUp June 21, 2018 (6 months before Mission Lane asset sale)
- Mission Lane board chair/director (asset sale December 2018)
- Profited from both sides of LendUp â Mission Lane fire sale
- Coordinated board positioning: Installed as chair 6 months before sale to QED-backed entity
Forbes Midas List Celebration Timeline (Rising While Portfolio Under Federal Enforcement):
- April 2021: #86 on Forbes Midas List (debuts) - QED press release: âled QEDâs early investment into⌠Nubankâ; âcurrently sits on⌠the boards of⌠Prosperâ (P2P lender, SEC settlement 2016 for misleading investors about loan performance); LendUp board chair 2.5 years at this point
- April 2022: #54 on Forbes Midas List (2nd appearance) - rose 32 places (from #86 to #54) 4 months after LendUp CFPB permanent ban (Dec 2021, $40M restitution); âsits on the boards of⌠Mission Laneâ per QED press release; celebrating Nubank IPO ($41B market cap) while chairing Mission Lane board
- May 2023: 3rd consecutive year on Midas List - âchairman of⌠Mission Laneâ per QED press release; 17 months after LendUp shutdown; 8 months after Credit Karma FTC settlement ($3M, 497k victims); Quote: âWe have the scars on our back to help us shepherd our founders through this tumult while living up to our brand promise to provide the best advice in fintechâ - said while chairing Mission Lane and celebrating portfolio companies with federal enforcement actions
- June 2024: #50 on Forbes Midas List (rose 48 spots - âsecond-highest climb of any investor returning from 2023 edition,â 4th year in a row) - âChairman of⌠Mission Laneâ per QED press release; 30 months after LendUp shutdown; 21 months after Credit Karma FTC settlement; rising on prestige list while chairing company exhibiting identical predatory patterns to CFPB-banned LendUp
Frank Rotman - QED Investors co-founder (2007), transitioning to Partner Emeritus at end of 2025
- LendUp board member June 21, 2018 (early Capital One employee/Chief Credit Officer)
- LendUp convertible notes holder
- False public statements with board-level knowledge: January 2019 press release
- Claimed âtwo companies up for long-term successâ â LendUp permanently shut down 2 years later
- Claimed âfull growth potentialâ and âbetter positionedâ â Fire sale ($29M after $150M+ raised), $0 to shareholders
- Stated âintimately familiarâ with business â Board seat gave knowledge of CFPB violations (2016, 2018)
- Framed asset sale following regulatory violations as strategic âgrowth opportunityâ
- Quote: âgreat businesses need to be built on top of foundationally good businessesâ (May 2023 QED blog) - said while celebrating Midas List ranking based on Credit Karma ($7.1B exit, FTC settlement for deceiving 497k consumers) and sitting on LendUp board (CFPB shutdown Dec 2021, $40M restitution)
- Profited from Mission Lane fire sale
- Portfolio: Credit Karma (FTC settlement, 497k victims) + LendUp (CFPB shutdown) + Mission Lane (acquisition vehicle)
Forbes Midas List Celebration Timeline (Celebrating Fraud):
- April 2018: #60 on Forbes Midas List - Forbes: âAmong other startups, Rotman has invested in Avant, one of the largest online lending platforms with a $4.0 billion loan portfolioâ - celebrating DURING ACTIVE LENDUP CFPB VIOLATIONS (2016 first violation, 2018 second consent order); joined LendUp board 2 months later (June 21, 2018)
- 2019: #71 on Forbes Midas List - celebrating Credit Karma 1 year after joining LendUp board, DURING ACTIVE CFPB VIOLATIONS (third violation period 2018-2019)
- 2020: #66 on Forbes Midas List (4th year) - celebrating Credit Karma, sitting on LendUp board DURING ACTIVE CFPB VIOLATIONS (LendUpâs third violation period continued through Feb 2020)
- April 2021: #69 on Forbes Midas List (4th consecutive year) - QED press release: âled QEDâs investment in Credit Karma, which was acquired by Inuit in December for $7.1 billionâ; celebrating $7.1B exit (Dec 2020) 8 months before FTC settlement announcement (Sept 2021)
- April 2022: #45 on Forbes Midas List (5th consecutive year) - rose 24 places (from #69 to #45) 4 months after LendUp CFPB permanent ban (Dec 2021, $40M restitution), 7 months after Credit Karma FTC settlement announcement (Sept 2021, finalized Feb 2022); climbing while portfolio companies under federal enforcement
- May 2023: 6th consecutive year on Midas List - celebrating Credit Karma exit ($7.1B) 8 months after FTC settlement finalized ($3M, 497k victims deceived); 17 months after LendUp shutdown
- June 2024: #77 on Midas List (rose 13 places, 7th consecutive year) - still celebrating Credit Karma exit 28 months after FTC settlement, 30 months after LendUp shutdown
The QED Pipeline:
Nigel Morris: Capital One Co-Founder & President (1994-2004)
â Built subprime credit card empire
â
QED Investors Founded (2007)
â 3 years after leaving Capital One
â Applies Capital One playbook to venture capital
â
QED Portfolio Strategy:
â LendUp (2012-2021): Board director (Nigel from 2016)
â June 2018: Nigel named Board Chair, Frank named Board Member (6 months before sale)
â December 2018: Asset sale to Mission Lane ($29M after $150M+ raised)
â January 2019: Frank's false public statements:
⢠"Two companies up for long-term success" (LendUp shut down 2 years later)
⢠"Full growth potential" (Fire sale, $0 to shareholders)
⢠"Intimately familiar" (Board knowledge of CFPB violations)
⢠"Cracked the code" (Yes, on regulatory violations)
â Credit Karma (FTC settlement, 497k victims): Investor, Frank board director
â Mission Lane (2018-present): Board chair (Nigel), fire sale profit (both)
â
Profit from both sides:
â Invested in fraud entity (LendUp)
â Invested in acquisition vehicle (Mission Lane)
â Invested in customer funnel (Credit Karma)
â Portfolio double-dipping across entire subprime ecosystem
Why This Is Key Evidence:
- Capital One CO-FOUNDER creates QED Investors
- QED invests in LendUp with Nigel as board director
- June 2018: QED co-founders installed as board leadership (Nigel chair, Frank member) 6 months before asset sale
- December 2018: Asset sale to QED-backed Mission Lane ($29M after $150M+ raised, $0 to shareholders)
- January 2019: Frank Rotman publicly claims âtwo companies up for long-term successâ and âfull growth potentialâ with board-level knowledge of CFPB violations
- December 2021: LendUp permanently shut down (2 years after Frankâs âlong-term successâ claims)
- QED invests in Credit Karma (Frank board director) which funnels customers to Mission Lane
- Same subprime credit card expertise from Capital One applied to entire portfolio
- Frank Rotmanâs false statements: Board member publicly misrepresenting distressed asset sale as âgrowth opportunityâ while knowing regulatory violations; potential misrepresentation to shareholders/investors
- All three Mission Lane CEOs from Capital One (Vijesh, Shane, Brandon)
- Multiple LendUp board directors from Capital One executive ranks
Capital Oneâs founder created a deliberate pipeline to apply subprime expertise across portfolio companies while profiting from both fraud entity and its acquisition vehicle.
LendUp board members: Multiple board directors/chairs from Capital One executive ranks, bringing subprime lending expertise across board and executive leadership.
This is the subprime lending mafia: Capital Oneâs co-founder (Nigel Morris) creates QED Investors, recruits Capital One alumni (Vijesh Iyer, Shane Holdaway, Brandon Black, board directors) to apply institutional subprime playbook to LendUp â Mission Lane, profits from both sides of fire sale, while Credit Karma (also QED portfolio) funnels customers. Systematic exploitation through founder-controlled network.
Meow Integration: Another QED Portfolio Company Pipeline
Meow (Brandon Arvanaghi, CEO) - QED Investors portfolio company - Series A announced July 18, 2022 ($22M led by Tiger Global with QED participation)
Puzzle Integration (Announced June 2025):
- Automated statement loading integration announced June 25, 2025
- Partner page offers â50% off Starter Plan with MEOW506â
- Direct API integration for âauto-loading PDF statements into reconciliationsâ
- Another financial data pipeline: Meow (QED portfolio) â Puzzle (CFPB-banned CEO)
Brandon Arvanaghi Platforming:
- Forbes 30 Under 30 Finance 2024
- Forbes video: âWhy Brandon Arvanaghi is Taking On the Financial Services Industryâ - Forbes BrandVoice paid Samsung partnership (promotional video featuring CEO discussing Samsung Galaxy Fold 5 and âtaking on financial servicesâ)
- Forbes monetizing access: Paid Samsung promotion disguised as editorial content platforms QED portfolio CEO while Forbes suppresses fraud investigation of other QED-backed entities
Pattern Recognition:
| Company | QED Role | Puzzle Connection | Forbes Status |
|---|---|---|---|
| Credit Karma | Portfolio (Frank Rotman board) | Funnels to Mission Lane (Nigel Morris board chair) | N/A |
| LendUp | Portfolio (Nigel Morris board director) | Same CEO as Puzzle (Sasha Orloff) | N/A |
| Mission Lane | Portfolio (Nigel Morris board chair) | Same CEO as LendUp/Puzzle | Forbes Midas List #90 (LendUp board) |
| Meow | Portfolio (QED investor, Series A 2022) | Direct API integration with Puzzle (Jun 2025) | CEO Forbes 30 Under 30 Finance 2024 |
Why This Matters:
- QED portfolio company integrates with Puzzle (CFPB-banned CEOâs company) 3 years after Meow Series A and 3 years after QEDâs LendUp board director appears on Forbes Midas List 2025 #90
- Forbes systematic platforming of QED network:
- Brandon Arvanaghi (Meow CEO): 30 Under 30 Finance 2024 + paid Samsung BrandVoice promotional video
- Nigel Morris (QED founder, LendUp board): Forbes Midas List #90 (2025)
- Credit Karma (QED portfolio, FTC settlement 497k victims): Forbes âBest Brands for Valueâ #235
- While suppressing Puzzle fraud investigation despite former senior writer (David Jeans) acknowledging âYeah, I know of Sashaâ
- Forbes monetizing credibility laundering: Accepts payment from Samsung to platform QED portfolio CEO as financial services disruptor; ranks QED portfolio company (Credit Karma) as #235 value brand despite FTC settlement; platforms QED founder on Midas List; all while actively suppressing fraud documentation about other QED-backed entities (LendUp, Mission Lane, Puzzle)
- Another data pipeline: Meow banking data â Puzzle API â OpenAI (documented data extraction infrastructure)
- QED pattern: Portfolio company (Meow) integrates with company run by CEO QED backed through CFPB violations (LendUp) and subsequent fire sale (Mission Lane)
- Network coordination: QED invests in Meow Series A (Jul 2022) â Puzzle-Meow integration announced (Jun 2025) â demonstrates ongoing QED-backed data pipeline expansion despite federal enforcement history
The Meow integration reveals QED Investors continues backing financial infrastructure connecting to companies run by CFPB-banned operators, with Forbes systematically platforming the entire QED network (Meow CEO via paid Samsung partnership, Credit Karma as #235 value brand, Nigel Morris on Midas List) while suppressing fraud documentation about other QED-backed entities in the same network.
The Pattern
Systematic network complicity, not isolated due diligence failures:
- Media outlets receive evidence â continue promotion
- Accelerators/investors notified â maintain portfolio companies
- Diversity-branded institutions provided credibility shields
- Professional networks (CPAs, accountants) exploited through suppression and testimonial deployment
- Each actor benefits from network while externalizing consumer harm
Documentation provided to these entities included: CFPB enforcement orders, shareholder agreements, corporate filings, court judgments, photoshopped metrics, deleted equity, separation agreements. The choice to continue enablement was informed, not ignorant.
The AI Bubble is Built on Legally Toxic Data
This section connects the 13-year fraud pattern to the AI industryâs competitive advantage: training data. The evidence shows systematic data extraction using YC as infrastructure, not isolated startup fraud.
The Training Data Problem
The race to Artificial General Intelligence (AGI) depends on massive, high-quality training data. Public datasets have been exhausted. Synthetic data remains insufficient. OpenAIâs $500 billion valuation (October 2025, up from $157 billion in late 2024) rests fundamentally on its training data advantage: the ability to access and process information that competitors cannot.
The solution documented here: systematic extraction from populations that cannot refuse, using progressive branding as operational camouflage.
Y Combinator as OpenAIâs Data Infrastructure
The Infrastructure Thesis:
Y Combinator functions as a systematic data collection platform for OpenAI, using âbacking bold foundersâ as cover for sector-specific extraction operations. Pattern recognition from public records, SEC filings, and federal enforcement actions documents this infrastructure.
The Playbook (Repeated Across Sectors):
- Target vulnerable populations: Subprime consumers, undercapitalized hospitals, developing country residents, desperate startupsâpopulations that cannot afford to refuse
- Progressive branding: âFinancial inclusion,â âhealthcare access,â âuniversal basic income,â âfounder-friendlyââlanguage that inverts actual extraction into claimed assistance
- YC legitimacy: Trusted accelerator badge provides instant credibility to operations that would otherwise face immediate scrutiny
- Rapid scaling: Maximize data collection before regulatory attention or competitive pressure
- Network protection: Suppress whistleblowers, coordinate media silence, deploy legal threats
- Data extraction as actual product: The stated service is operational camouflage; data collection is the business model
- Geopolitical distribution: Israeli tech ecosystem access, Chinese data flows, US AI dominance
Financial Proof of Coordination:
SEC Form F-3 Registration Statement (Pagaya Technologies, Theorem Technology acquisition, November 21, 2024) documents:
- Altman Family LLC (Sam Altmanâs personal family investment vehicle)
- Y Combinator W2014 LLC (YC institutional fund)
- Sasha Orloff (CFPB-banned CEO)
All three listed as Theorem Technology stockholders (consumer credit asset management, 2014-2024).
Financial co-investment protection explains 27+ months of continued platforming despite comprehensive documentation of fraud, CFPB permanent ban, photoshopped metrics, and federal whistleblower complaints.
The Extraction Operations
The following examples demonstrate the systematic pattern. These are not fraud entities being added to the documented network. They are pattern illustrations showing how YC functions as data acquisition infrastructure across sectors.
Financial Data (US Consumers & Startups):
LendUp (YC W12, 2012-2022): 140,000+ subprime consumer financial behavior data
- Andreessen Horowitz (a16z) invested June 2013: âAiming to disrupt payday lending, Andreessen-backed LendUp now offers instant online and mobile loansâ
- CFPB permanent shutdown December 2021: [ârepeatedly lied to consumersâ (CFPB Consent Order)]
- $40 million restitution ordered for 140,000+ victims
- Sam Altman was YC President during both CFPB violations (Sept 2016, May 2018)
- Altman Family LLC co-invested with Orloff in Theorem Technology (2014-2024)
Puzzle (2020-present): Startup financial operations data
- $312 total revenue (2020-2023) vs $10M+ burned
- $171K hosting costs (2022) vs $52.68 revenue = 3,252:1 ratio
- OpenAI integration announced for âtransaction categorizationâ
- Technical architecture section proves microservices design optimized for data collection, not product features
- Distribution infrastructure (puzzle.io/yc, puzzle.io/odf) built before monetization strategy
- YC continued platforming despite 27+ months documentation
Healthcare Data (African Patients):
Helium Health (YC S17, 2017-present): 1+ million African patient records
- Self-described as âLargest healthcare data repository on Africans with over 1 million health recordsâ
- Tencent investment (Chinese tech giant data access): âNigeriaâs Helium Health raises $10M Series A for Africa expansionâ (May 2020)
- Additional $30M Series B (2023) backed by Tencent: âHelium Health gets $30M, backed by AXA IM Alts and 23andMeâs Anne Wojcickiâ
- HeliumCredit: Lending to healthcare providers based on EMR dataâidentical to LendUpâs âcredit building ladderâ playbook
- Targets undercapitalized African healthcare facilities: â90% of Africaâs health facilities run on paperâ (vulnerable demographic unable to refuse digitization offer)
- CEO quote: Collecting âeverything from their operations, to their inventory, to their stock, to their invoices and how itâs invoiced. Who pays and when they pay, and how they pay, or their insurance and their insurance claimsâ
- Pattern: âHealthcare digitizationâ â patient data extraction â embedded lending â operational/financial control
Biometric Data (Global Populations):
Worldcoin (2019-present): 26+ million iris scans from developing countries
- Sam Altman co-founder (launched while YC President)
- Andreessen Horowitz invested $135M (2025): âWorldcoin secures $135M investment from a16z and Bain Capitalâ
- Khosla Ventures invested $100M (2022)
- âProof of personhoodâ framing for global biometric identity database
- Targets economically vulnerable populations in developing countries (Kenya, Indonesia, Argentina)
- Same progressive branding: âUniversal basic incomeâ for scanning your eyeball
- Regulatory scrutiny increasing: EU data protection investigations, Kenya suspension, privacy concerns across multiple jurisdictions
The 2025 Recruitment: YCâs Request for Startups
From Healthcare AI Guy newsletter (May 13, 2025), summarizing Y Combinatorâs official Summer 2025 Request for Startups:
âYC points to a wave of new startups building AI agents that extract, structure, and re-enter data across messy systems like PDFs, faxes, or disconnected EHRs.â
Context provided: âThe US spends over $1 trillion annually on healthcare administrationâ as justification for data extraction automation.
This is open recruitment for data extraction operations disguised as âadministrative efficiency.â
After Helium Health demonstrated the playbookâ1+ million patient records from African healthcare facilities using âdigitizationâ as coverâYC is now explicitly recruiting additional healthcare data extraction operations. The RFS language is revealing: âextract, structure, and re-enter data.â Not âimprove patient outcomesâ or âreduce costs.â Extract data.
The Altman Timeline: Consciousness Throughout
2011-2014: YC Partner
- LendUp selected for YC W12 batch (2012)
- Involved in batch selection and portfolio management
2014-2019: YC President
- March 2015: Sasha Orloff publicly identified as Netanyahu financial backer (one year before first CFPB violation)
- September 2016: LendUp first CFPB violation ($6.3M penalty for deceptive marketing, false promises)
- April 2017: Sam Altman attends LendUp âLGBTQ + Alliesâ event (after first CFPB violation, before second)
- 2017: Sam Altmanâs YC Annual Letter praises LendUp as âinnovating in financial services technologyâ (7 months after first CFPB violation)
- 2014-2024: Altman Family LLC co-invests with Orloff in Theorem Technology (consumer credit asset management)
- May 2018: LendUp second CFPB violation (additional penalties)
- 2018: LendUp asset sale to Mission Lane (QED Investors profit from both fraud entity and acquisition vehicle)
- 2017: Helium Health joins YC S17 batch (African patient data collection begins)
- 2019: Co-founds Worldcoin (biometric extraction) while still YC President
2015-present: OpenAI
- October 2015: YC introduces YC Research to fund long-term fundamental research
- December 2015: OpenAI announced as first project of YC Research (per Gabriel Jarrosson LinkedIn: âOpenAI started in a corner of YCâ)
- Sam Altman donated $10M to YC Research; researchers paid as full-time YC employees with equity in Y Combinator
- YC Research created OpenAI: Institutional infrastructure, funding, and early access structure built into YC accelerator
- 2019: Becomes independent nonprofit/capped-profit hybrid
- 2019: Altman becomes CEO
- YC startups get preferential early access: âLong before GPT4 dropped, Cohorts got early accessâ (Jarrosson)
- Structural customer relationship: YC startups are biggest customers of AI labs (OpenAI, Anthropic, Cursor)
- Build-ahead advantage: âYC Startups have even reported building products that arenât yet viable with current models, knowing theyâll have early access to models that can handle probabilistic agentic flowsâ (Jarrosson)
- 2024: $157 billion valuation based on training data advantage
YC Research Structure = YC-to-OpenAI Pipeline:
This wasnât just Sam Altman co-founding OpenAI while YC PresidentâYC created the institutional infrastructure that birthed OpenAI, then maintained preferential access for YC portfolio companies. The entire YC ecosystem became OpenAIâs customer acquisition and data pipeline:
- Funding: Sam donated $10M to YC Research
- Employment: OpenAI researchers were YC employees
- Equity: Researchers received equity in Y Combinator
- Early access: YC startups get models before public release
- Customer pipeline: YC startups become biggest customers of AI labs
Why this matters for Puzzle:
- Puzzle gets OpenAI early access as part of YC cohort benefits
- I was terminated 28 days after raising OpenAI API concerns (May 2023)
- YC has structural incentive to suppress fraud documentation that questions YC-to-OpenAI pipeline
- Itâs institutional infrastructure that created OpenAI protecting itself, not just âfounder loytaltyâ
2020-2024: Puzzle Era
- 2020: Puzzle founded (Orloff still co-invested with Altman Family LLC via Theorem)
- 2023: OpenAI integration announced for âtransaction categorizationâ
- August 2023: I notified YC of fraud documentation
- October 2024: Theorem acquired by Pagaya (Orloff and Altman Family LLC both receive Israeli AI lending company shares)
- November 2025: YC continues platforming despite federal whistleblower complaints
He knew. Throughout. The financial co-investment proves it.
Geopolitical Data Distribution
Israeli Tech Ecosystem Integration:
- March 2015: Netanyahu financial backing (Orloff publicly identified)
- 2014-2024: Theorem Technology investment (consumer credit asset management data)
- October 2024: Pagaya acquisition (Orloff receives shares in Israeli AI lending platform, Tel Aviv-based)
- February 2025: Pagaya under securities fraud investigation
- October 2023: General Catalyst (Puzzle lead investor) pledged $250K to Israeli humanitarian initiatives
- December 2023: General Catalyst unpinned Israeli pledge tweet after being called out
Chinese Tech Giant Access:
- Tencent investment in Helium Health (Chinese conglomerate with government ties)
- 1+ million African patient records accessible to Chinese-backed entity
- Operational/financial data from 1,000+ African healthcare facilities
- Insurance claims, inventory, payment systemsâcomplete healthcare ecosystem visibility
- Geopolitical concern: African healthcare data accessible to Chinese government-linked company
US AI Dominance:
- OpenAI (Sam Altman CEO)
- Training data from systematic global extraction operations
- $500 billion valuation (October 2025, up from $157B in late 2024)
- AGI race leadership dependent on data advantage
- Microsoft $13 billion investment exposed to data provenance questions
Pattern documented: Regulatory arbitrage across jurisdictions, data accessible to geopolitical competitors (Chinese government-linked entities, Israeli tech ecosystem), ânational securityâ framing available to suppress investigation depending on which government is asking questions.
The Protection Network
When fraud is exposed and documented:
- Dual C&D letters (Puzzle + Mission Lane, same day, August 11, 2023)
- âMentally illâ gaslighting in separation agreements
- Revoked severance after whistleblowing
- 27+ months media silence (YC, TechCrunch, Forbes all notified, all continued support)
- 4-minute comment deletion (warning about Puzzle on CPA conference LinkedIn post)
- SEC retaliation threats (Orrick law firm, November 11, 2025, same day as federal whistleblower complaint)
Why protection network operates effectively:
- a16z portfolio conflicts: LendUp + Worldcoin + OpenAI investments = cannot expose one without implicating entire data extraction infrastructure
- YC financial alignment: Co-investment via YC W2014 LLC in Theorem + brand protection across portfolio
- Forbes Midas List conflicts: Lead investors featured on rankings (#8 General Catalyst, #88 XYZ Capital) = structural inability to investigate fraud by people celebrated on own prestige lists
- TechCrunch promotional coverage history: 9 LendUp puff pieces (2012-2017), zero Mission Lane coverage despite fraud continuation, Women Tech Meetup hosting (4+ conferences 2024-2025) after notification, no statement made
Each entity protects the network because exposing fraud implicates their own investment decisions, editorial coverage, platforming choices, and financial relationships.
Market Implications: Why This Pops the Bubble
If training data provenance is systematically questioned:
1. Legal Liability (Every Dataset Becomes Suspect):
- CFPB violations contaminate consumer financial data: LendUpâs ârepeatedly lied to consumersâ finding raises consent and disclosure questions for all data collected 2012-2022
- Biometric consent issues: Worldcoinâs iris scanning of vulnerable populations in developing countries faces regulatory challenges across EU, Kenya, and other jurisdictions
- Healthcare privacy violations: HIPAA (US) and GDPR (EU) implications for patient data collection without adequate consent or security; Tencent access to African patient records raises sovereignty questions
- Securities fraud exposure: Pagaya under investigation (February 2025); if Theorem data contributed to Pagaya models, entire AI lending platform built on fraudulent foundation
2. Valuation Collapse (Competitive Advantage Evaporates):
- OpenAIâs $500 billion valuation (October 2025) rests on assumption of superior training data access
- If data provenance is legally toxic, competitive advantage disappears
- Regulatory orders could invalidate entire datasets (precedent: Cambridge Analytica data destruction orders)
- Microsoftâs $13 billion investment becomes exposure to systematic data extraction scandal
- Training new models without tainted data could set capabilities back years
- Competitor advantage: Anthropic, Google, others with cleaner data provenance gain relative position
3. Regulatory Cascade (Coordinated Government Action):
- CFPB investigation (my supplemental complaint documents ongoing consent decree violation via Mission Lane and Puzzle Financial)
- California Bureau of Accounts (state complaint A-2026-1047 acknowledged November 14, 2025)
- EU AI Act enforcement (Worldcoin already under investigation; healthcare AI next target)
- Data protection authorities (GDPR violations for patient data; state privacy laws)
- Congressional hearings (geopolitical angle: data flowing to China via Tencent, Israeli access via Pagaya, Netanyahu political connections)
- FBI counterintelligence (Skolkovo Foundation infrastructure already documented; broader data extraction pattern warrants national security review)
4. Investor Flight (Systematic Revaluation):
- Every YC healthcare AI startup faces scrutiny on actual data collection practices vs. stated purpose
- âData extractionâ investment thesis becomes publicly toxic (similar to âsurveillance capitalismâ reframing)
- Fund performance tanks for a16z, Khosla Ventures, YC funds with heavy AI/data exposure
- Limited partner pressure on venture firms to demonstrate ethical data sourcing
- Public company exposure: Intuit (Credit Karma), any company with YC healthcare AI acquisition targets
The documented pattern: The AI revolutionâs training data advantage is built on systematic extraction from vulnerable populations using progressive branding as operational camouflage. When this is proven through federal enforcement actions and regulatory investigations, the foundation collapses.
OpenAIâs competitive advantage is not superior algorithms. It is access to data that competitors cannot legally obtain.
If that data is contaminated by fraud, consent violations, and regulatory actions, the $500 billion valuation rests on nothing.
Sign This Sooner Than Later ;)
Iâm Patrick Stoica, a software engineer who worked at Puzzle Financial (briefly Valencia Data) from October 2020 to May 31, 2023. I built much of the frontend foundation and worked across the full stack (GraphQL, bridging the Python ledger client with typed OpenAPI specs on the Node server), which gave me visibility into the entire architecture, including the separate Python codebase that maintained the same financial data in a different format. I also worked on data ingest scripts, led the notification system implementation with knock.dev, and implemented user analytics with PostHog. Those systems are still in use today. Now I work independently.
I was knowingly hired through a search by CTO/cofounder John Cwikla for employees affected by the NS8 fraud layoff. In my first interview, CEO Sasha Orloff asked if I was ready to move on from the NS8 fraud, acknowledging the irony while hiring me into what would become another fraud.
The Rushed Hiring (October 2020):
John Cwikla reached out immediately after NS8 news. Sent offer on a Wednesday with deadline to accept by Monday:
âWe are looking forward to you joining the team and you should feel free to sign this sooner than later ;)â
Sashaâs pitch:
- Claimed he âfounded two successful companiesâ (omitted that Mission Lane was a spinout/asset sale, not a founding)
- Bragged about âbelieving so strongly in the visionâ and âtaking a paycutâ
- Both Sasha and Cwikla would repeatedly talk about how they believed in the idea so much they took lower salaries (~$100K) - framing personal sacrifice as proof of commitment while running a company that would later delete employee equity and engage in wage theft
John Cwiklaâs background:
- 1990s experience: Xoom, Wolfram Alpha
- 2012-2016: Giant Pixel Corporation (questionable startup lab, projects didnât succeed)
- Long break before Puzzle
What I found on day one:
- Very little frontend existed
- Poor infrastructure and code quality
- Slowly discovered there was a previous iteration that was just a runway charting tool
- Current POC was âbroken outâ from the failed runway tool
- Many unfamiliar contractor names, no previous Sasha employees
Within the first couple months: Asked to crank out a feature in one night for a board meeting. This became a pattern throughout my employment.
When I asked why they were so confident about success despite having no functioning product, leadership kept pointing to Sashaâs prior experience and track record.
But what âsuccessful track recordâ?
- LendUp: CFPB permanent shutdown (2021), 140,000+ victims, $0 to shareholders
- Mission Lane: Ongoing federal lawsuits (2023), systematic consumer harm (2024-2025)
- Runway tool: Failed
The confidence wasnât about building successful products. It was confidence in something else: successfully operating data collection infrastructure under regulatory scrutiny while maintaining investor funding regardless of product outcomes.
The critical observation: The investor network (General Catalyst, a16z, First Round, Felicis, YC, KPCB - visible on companyâs 2020 website) was established BEFORE there was a functioning product.
Valencia Data website (2020, still live): âTrusted by portfolio companies ofâ GC, First Round, a16z, Weekend Fund, Initialized, KPCB, xyz, Felicis, YC. Footer: âWell funded and hirining[sic] wherever you call home. Join us.â
Investor network established before functioning product. Data collection infrastructure with âaccounting softwareâ as camouflage.
This wasnât normal VC investment where:
- Product achieves PMF, investors commit capital
- Product fails, investors walk away
- Multiple pivots require new pitch, new diligence
Instead:
- Failed runway tool, investors stay
- Rebrand to âPuzzle Financialâ, investors stay
- $312 revenue over 3 years, investors keep funding
The investors werenât backing a product. They were funding something else, and the product was operational camouflage.
Investor Connection: Lightspeed Ventures â NS8 â Puzzle
The connection between NS8 and Puzzle extends beyond hiring practices to shared investor networks:
- Lightspeed Ventures invested in NS8 (CEO Adam Rogas arrested September 2020, $123M fraud)
- September 2020: NS8 CEO arrested, company implodes, employees laid off
- October 2020: John Cwikla (Puzzle CTO) specifically recruited NS8 fraud victims
- May 31, 2023: I was terminated from Puzzle
- August 17, 2023: Lightspeed hosted Sasha Orloff at âFintech in AI: Five Lessons For Foundersâ event in NYC - 2.5 months after termination
What Sasha Said at Lightspeed Event (August 2023):
From Lightspeedâs published summary:
- âyou donât need to know accounting to do accountingâ - promoting AI automation
- âAI can handle the busyworkâ - while Puzzle had no sustainable product (2020-2023 focused on data access infrastructure)
- âanytime thereâs a big market shift, it means thereâs an opportunity. Somebodyâs going to lose and somebodyâs going to winâ - discussing regulatory changes
- âThereâs a huge opportunity right now in literally every possible industry⌠if you canât build a powerful wedge in three to five years, then chances are you arenât going to crush an incumbentâ - said 2.5 months after terminating the engineer who built Puzzleâs frontend
Pattern: Same Investor Enablement Structure
- Andreessen Horowitz (a16z): LendUp investor (June 2013), then Worldcoin investor ($135M, 2025), and OpenAI major investor; cannot expose LendUp fraud without implicating entire data extraction infrastructure (visible on a16z portfolio page)
- QED Investors: LendUp board directors, then Mission Lane investors (profited from both fraud entity and buyer)
- Kapor Capital: LendUp Series B investor (2016), then Puzzle investor (2019), scrubbed LendUp from portfolio, cross-promoted Puzzle with Gusto
- Lightspeed Ventures: NS8 investor ($123M fraud), then platformed Puzzle CEO (who hired NS8 victims into another fraud)
The investor-enablement pattern extends beyond LendUp to include the NS8 fraud that preceded my Puzzle employment. Lightspeed invested in the fraud that victimized employees, then platformed the CEO who hired those victims into the next fraud.
Puzzleâs Data Collection Infrastructure (2020-2023)
Ecosystem Incentives Against Financial Transparency
Early-stage VCs actively discourage proper accounting, creating structural opacity that enables fraud:
âThere is no market urgency on setting up accounting in the early days. In fact, some well know early stage funds actively discourage founders from setting up accounting.â
This admission reveals why fraud patterns persist:
- VCs discourage accounting, which reduces oversight and early fraud detection
- Bookkeeping firms resist automation, viewing transparency tools as ârevenue reduction versus margin expansionâ (Puzzle board materials, 2024)
- âWell known early stage fundsâ signals institutional knowledge that opacity serves investor interests
- Puzzle CEO operates in an environment where opacity is normalized, a CFPB-banned CEO handling customer financial data while VCs discourage proper accounting practices
The pattern:
- Puzzle board materials (2024) document VCs âactively discourageâ accounting setup
- CEO operates accounting software company while the ecosystem discourages accounting
- Same investors shuffle failing entities and scrub portfolio documentation
- Portfolio scrubbing erases the fraud documentation trail while VCs discourage transparency practices
Why this matters:
The startup ecosystem has structural incentives against financial transparency. VCs benefit from opacity during early-stage valuations, creating an environment where:
- Fraud is harder to detect early
- Financial controls are seen as obstacles, not safeguards
- A CFPB-banned CEO can operate accounting software with minimal scrutiny
- Investors can later claim âwe didnât knowâ despite actively discouraging the systems that would reveal fraud
Distribution Without Monetization: Data Access Before Product-Market Fit
Context: The following documents Puzzleâs operational pattern during my employment (October 2020 - May 2023), when the company prioritized data collection infrastructure over revenue generation. This pattern predates Dasha (Daria) Shuninaâs GTM role (August 2024) but establishes the foundation she now executes: systematic access to financial data through partnership funnels built before establishing viable product or monetization strategy.
Pattern documented:
LTSE Integration (January 2021):
I was asked to build Puzzleâs first âpartnershipâ integration with Long-Term Stock Exchange (LTSE) before the company had product-market fit. This integration processed transaction data for LTSE customers using Puzzleâs infrastructure.
The purpose became clear months later: I was asked to pull the total dollar amount processed through Puzzle for a board meeting. The integration served as a mechanism to inflate transaction metrics without acquiring long-term customers. âPartnershipsâ functioned as convenient infrastructure to boost numbers shown to investors while bypassing the need for sustainable customer retention.
No current evidence of LTSE partnership: As of November 2025, Puzzleâs partners page and integrations page show no LTSE partnership or integration, despite using processed dollar amounts from this integration to inflate metrics shown to investors during 2021-2023. The dedicated landing page (puzzle.io/ltse) now returns a 404 error. The partnership appears to have been temporary infrastructure for metric inflation rather than sustainable commercial relationship - extracted transaction metrics for board presentations, then scrubbed all public evidence of the relationship.
LTSEâs Conscious Enablement - Platforming Both Sasha Orloff and Ross Fubini:
LTSE published multiple promotional pieces and direct platforming by founder Eric Ries demonstrating conscious enablement:
-
âSasha Orloffâs Puzzle Playbook: Top startup accounting mistakes to avoidâ - directly platforming the CFPB-banned CEO as authority on âstartup accountingâ and âfinancial responsibility,â positioning Puzzle as âthe new standard in startup accounting softwareâ while Sasha advises founders on âintentional capital allocationâ despite personally overseeing $40M CFPB restitution, $10M+ annual burn rate with $312 revenue, and photoshopped metrics
-
Podcast episode with Eric Ries (LTSE founder) - LTSE founder personally platforms CFPB-banned CEO on âThe Eric Ries Show,â lending institutional credibility through direct founder-to-founder conversation
-
âRoss Fubini on how XYZ Venture Capital evaluates foundersâ - platforming the investor in both LendUp (CFPB-banned, âSeed, A, and B round investorâ per his LinkedIn) and Puzzle (same CEO), profiling his investment criteria and portfolio achievements
This demonstrates systematic conscious enablement: LTSE partners with Puzzle (commercial integration 2021), uses that integration to inflate Puzzleâs transaction metrics for investors, then platforms both the CFPB-banned CEO (including personal platforming by LTSE founder Eric Ries) and his LendUp/Puzzle investor as authorities on startup finance and investment diligenceâall while knowing the CEO was permanently banned by CFPB for defrauding 140,000+ consumers.
AngelList Integration (October 2021):
I was asked to extend the partnership code to support AngelList marketplace. Same pattern: data processing infrastructure presented as partnership activity, used to demonstrate traction metrics without corresponding revenue or customer conversion.
YC and ODF Distribution Pages (2020-2023):
During my employment, I built dedicated landing pages targeting Y Combinator companies (puzzle.io/yc) and On Deck Fellowship companies (puzzle.io/odf). These distribution funnels were implemented before Puzzle had established monetization or demonstrated ability to convert and retain customers.
The pages remain live as of November 2025. Both Y Combinator and On Deck Fellowship were notified of documented fraud in 2024 and 2025. Both continue providing access to their founder networks despite awareness.
Documented Prioritization Pattern:
Internal discussions consistently delayed monetization decisions. Leadership focused on âdistributionâ strategyâbuilding partner relationships, attending networking dinners, pursuing integrationsâwhile fundamental questions about product viability and revenue model remained unresolved. CTO John Cwikla explicitly called work to impress investors a âdog and pony show.â
No Public Pricing Until June 2023:
Puzzle did not add a public pricing page until approximately June 2023ânearly 3 years after founding (2020) and one month after my termination (May 31, 2023). During my entire employment (October 2020 - May 2023), the company operated distribution infrastructure (LTSE integration, AngelList integration, YC/ODF landing pages) without establishing public pricing or monetization strategy.
When pricing was finally added (archived April 2023), it remained âFree while in Betaâ ($100/month tier, or $83/month annually) and âFree while in Alphaâ ($360/month tier, or $300/month annually), demonstrating continued prioritization of data collection over revenue generation even after implementing pricing structure. By July 2024, pricing shifted to $43/month âStartupâ tier and $215/month âAdvancedâ tier. As of November 2025, current pricing ranges from $0-25/month (basic) to $300+/month (scale), with first $20K transaction value free.
What This Demonstrates:
The 2020-2023 operational pattern reveals a business model centered on data access infrastructure disguised as partnership development. LTSE and AngelList integrations provided direct access to financial transaction data. YC and ODF pages created funnels from founder networks into Puzzleâs system. None of this activity occurred alongside corresponding efforts to establish sustainable revenue or demonstrate genuine product-market fit.
When Dasha (Daria) Shunina joined as GTM strategist in August 2024, she inherited distribution infrastructure already optimized for data collection over monetization. Her role executing this strategy (Women Tech Meetup database, Forbes platform, YouTube interviews, YC coverage) represents continuation of pattern established 2020-2023, not deviation from it.
This documentation is added November 15, 2025, following discovery of Dasha (Daria) Shuninaâs FBI-warned Skolkovo Foundation background (2016-2023) and unincorporated Women Tech Meetup operation collecting 10,000+ founders in database. The early Puzzle pattern demonstrates the data access infrastructure was intentionally built before her arrival, suggesting her GTM role serves a larger data collection operation rather than traditional customer acquisition.
Privacy Policy Update (December 19, 2025): Codifying Systematic Data Extraction
Puzzle Privacy Policy - Effective Date: December 19, 2025 - Updated privacy policy establishes legal framework for data practices documented throughout this statement.
Critical Context: These Provisions Existed Since Company Founding (December 2019)
The December 2025 policy update did not introduce the data extraction frameworkâprovisions existed since December 2019, 3 months after incorporation (September 2019). The December 2019 policy already authorized:
- âAnonymized and aggregated data setsâŚfor research, internal analysis, analytics, and other functionsâ (identical across all versions 2019-2025)
- Sharing âwith third parties, alone or in combination with the Non-Personal Information of other usersâ (identical across all versions 2019-2025)
- Explicit DNT refusal: âThe Company and the Website do not recognize DNTâ (identical across all versions 2019-2025)
- Third-party tracking disclaimer: âWe do not have access to, nor control over, third partiesâ use of cookies or other tracking technologiesâ (identical across all versions 2019-2025)
- API/login credentials collection: âconnecting third party data sources to us via tools such as APIs or your login credentialsâ (operational from December 2019)
Puzzle was built as data extraction infrastructure from day one (December 2019): Company incorporated September 2019, privacy policy established December 2019 with complete data extraction framework operational 3 months after founding. OpenAI partnership (May 2023) activated pre-existing legal authorization created 3.5 years earlier. Same playbook Sasha used at LendUp (2012-2021), now applied to startup financial data from Puzzleâs founding.
Timeline of identical provisions:
- December 2019: Original policy (3 months post-incorporation)
- July 2022: Maintained identical provisions
- June 2023: Maintained identical provisions (1 month after OpenAI integration, no changes needed)
- December 2025: Current policy (refined language, core provisions unchanged since December 2019)
6-year consistency (December 2019 - December 2025) proves systematic business model from founding, data extraction by design.
Key Provisions That Authorize Data Pipeline (December 2025 Update):
-
Unrestricted âAnonymized and Aggregated Dataâ Sharing:
âTo create anonymized and aggregated data sets that may be used for a variety of functions, including research, internal analysis, analytics, and other functions.â
âwe may share Non-Personal Information and anonymized and aggregated data sets with third parties, alone or in combination with the Non-Personal Information of other users.â
- No limits on âother functionsâ - undefined scope for data use
- Can share aggregated startup financial data with anyone - no restrictions on third-party recipients
- OpenAI partnership likely falls under this provision - âtrusted business partnersâ for âjoint analyticsâ
-
Comprehensive Data Collection via APIs:
âData you provide to us by uploading information to our system, connecting third party data sources to us via tools such as APIs or your login credentials, or additional information or documents that you submit to usâ
- Encompasses ALL financial data from Brex, Deel, Gusto, banks, accounting systems
- Login credentials = direct access to connected platforms
- Unlimited scope of âadditional informationâ
-
Business Partner Data Sharing:
âSharing limited business-contact or account-level information (for example, company names or domains) with trusted business partners to perform joint analytics, integration support, or co-marketing.â
âTo manage partner relationships and integrations, including identifying mutual customers and measuring joint product adoption.â
- âJoint analyticsâ with âtrusted business partnersâ = OpenAI data pipeline
- âMeasuring joint product adoptionâ = tracking which startups use both Puzzle and partner services
- âIdentifying mutual customersâ = network mapping across ecosystem
-
Third-Party Tracking Without Control:
âWe use third partiesâ analytic and tracking toolsâ
âThose third party companies may use cookies, pixel tags or other technologies to collect and store Non-Personal Informationâ
âThey might combine Information they collect from your interaction with Website with Personal Information they collect from other sources.â
âWe do not have access to, nor control over, third partiesâ use of cookies or other tracking technologies.â
- Admits third parties can combine Puzzle data with other sources
- Explicitly states no control over third-party use
- Creates plausible deniability for downstream data aggregation
-
No âDo Not Trackâ Recognition:
âDo Not Track (DNT) is a privacy preference that users can set in some web browsers, allowing users to opt out of tracking by websites and online services. The Company and the Website do not recognize DNT.â
- Explicitly refuses standard privacy protection mechanisms
- Users cannot opt out of tracking
Why This Timing Matters:
- September 2019 - Puzzle Financial Inc. incorporated in Delaware
- December 2019 - Privacy policy established with complete data extraction framework operational 3 months after founding; proves company was built from day one as data aggregation infrastructure
- July 2022 - Policy maintained identical provisions (no changes)
- May 2023 - OpenAI API integration operational; activated pre-existing legal framework created 3.5 years earlier, required no policy changes
- June 1, 2023 - Policy maintained identical provisions one month after OpenAI integration (no substantive changes)
- December 19, 2025 - Policy update after 5 SEC whistleblower complaints (latest Nov 13, 2025); refines language but core provisions unchanged since December 2019
- 6-year consistency (December 2019 - December 2025) demonstrates systematic business model from founding: data extraction by design, using Sashaâs LendUp playbook (2012-2021) applied to startup financial data
What This Privacy Policy Authorizes:
The provisions collectively create legal basis for:
- Collecting all startup financial data via API integrations (Brex, Deel, Gusto, banks)
- Creating âanonymized and aggregatedâ datasets with no defined limits
- Sharing these datasets with âtrusted business partnersâ (OpenAI) for undefined âanalyticsâ and âother functionsâ
- Allowing third parties to combine this data with other sources beyond Puzzleâs control
- Refusing standard privacy protections (Do Not Track)
This is the data extraction pipeline documented throughout this statement, now codified in legal terms.
The privacy policy doesnât change the business modelâit provides legal cover for systematic data collection â aggregation â third-party sharing (OpenAI partnership) that was already operational. The timing (Dec 19, 2025, after SEC complaints) suggests reactive legal positioning rather than transparent data practices.
LendUp Privacy Policy (August 2021): Identical Data Extraction Playbook
Puzzleâs privacy policy (June 2023 - December 2025) mirrors LendUpâs privacy policy from August 2021 (effective until CFPB shutdown). Same CEO (Sasha Orloff), same data extraction provisions across two different companies, consistent framework since at least June 2023 (one month after OpenAI integration):
LendUp Privacy Policy Key Provisions (Aug 2021):
-
Broad Third-Party Data Sharing (Including Sale):
âWe reserve the right to share information, including the sale of PII, with third partiesâ
âOther Companies: We may share information with other companies for purposes of marketing our products to you or for analyzing our business and transactions.â
âThird Parties: We may share information with third parties, including third-party lenders, for purposes of providing lending option to you and for the third parties to market their products to you.â
-
âAggregate Informationâ Without Limits:
âStatistical or aggregated information that we use does not directly identify a specific person, but it may be derived from your PII.â
-
Third-Party Tracking Without Control:
âWe do not control these third partiesâ tracking technologies or how they may be used.â
-
No Do Not Track Recognition:
âThe Site is not currently configured to respond to Do Not Track signals.â
-
Marketing Table - All Sharing Types Enabled:
Reasons we can share Does LendUp share? Can you limit? For non-affiliates to market to you Yes Yes For our affiliatesâ everyday business purposesâinformation about your creditworthiness Yes Yes For joint marketing with other financial companies Yes Yes
Pattern Recognition:
| Provision | LendUp (Aug 2021) | Puzzle (Dec 2019) | Puzzle (Jul 2022) | Puzzle (Jun 2023) | Puzzle (Dec 2025) |
|---|---|---|---|---|---|
| Aggregated data sharing | âStatistical or aggregated informationâŚmay be derived from your PII" | "anonymized and aggregated data setsâŚfor research, internal analysis, analytics, and other functionsâ | (identical) | (identical) | (identical) |
| Third-party sharing | âshare information with other companies forâŚanalyzing our business" | "share Non-Personal Information and anonymized and aggregated data sets with third partiesâ | (identical) | (identical) | âtrusted business partners to perform joint analyticsâ (refined language) |
| No user control | âWe do not control these third partiesâ tracking technologies" | "We do not have access to, nor control over, third partiesâ use of cookies or other tracking technologiesâ | (identical) | (identical) | âWe do not have access to, nor control over, third partiesâ use of cookiesâ |
| Refuses Do Not Track | ânot currently configured to respond to Do Not Track signals" | "The Company and the Website do not recognize DNTâ | (identical) | (identical) | (identical) |
| API/credentials | N/A (consumer loans, not API-based) | âconnecting third party data sourcesâŚvia APIs or your login credentialsâ | (identical) | (identical) | (identical) |
| Company age | 9 years old | 3 months old (incorporated Sept 2019) | 2.8 years | 3.7 years | 6 years |
| OpenAI Integration | N/A (pre-AI era) | N/A (3.5 years before) | N/A (10 mo before) | May 2023 (1 mo prior, no changes) | Operational since May 2023 (activated 2019 framework) |
What This Demonstrates:
- Established Playbook: Sasha Orloff implements identical data extraction provisions across multiple companies (LendUp 2012-2021, Puzzle 2019-2025)
- Puzzle Was Built as Data Extraction Infrastructure from Day One: December 2019 policy (3 months after incorporation) proves company was designed from founding for systematic data aggregation; OpenAI integration 3.5 years later activated pre-existing framework
- OpenAI Integration Activated Pre-Existing Framework: May 2023 OpenAI features didnât require policy changesâlegal authorization for âanonymized and aggregated data setsâ sharing with âthird partiesâ for âother functionsâ already existed since December 2019 founding
- 6-Year Consistency (December 2019 - December 2025): Core provisions unchanged across all policy updates, demonstrating systematic business model from founding, data extraction by design
- Pattern Predates OpenAI Era: LendUp privacy policy (Aug 2021) had broad data sharing provisions before OpenAI integration at Puzzle (May 2023), suggesting systematic approach to data monetization across entire career (2012-2025)
- CFPB-Banned CEOâs Business Model: Company permanently banned for defrauding 140,000+ consumers had privacy policy authorizing âsale of PIIâ and sharing with third parties âfor analyzing our business and transactionsâ
- Same Legal Framework, Different Company: Puzzleâs policy (December 2019 - December 2025) applies the same playbook Sasha used at LendUp, now targeting startup financial data instead of subprime consumer data from day one
The question is: Who was LendUp selling consumer financial data to (2012-2021), and who is Puzzle selling startup financial data to (2019-2025)? The OpenAI partnership documented throughout this statement suggests one answer, but the breadth of these provisions allows for unlimited third-party data sharing with no meaningful restrictions or user control.
Mission Lane Privacy Policy (Current): LendUpâs Playbook Continues Through âSeparateâ Company
Mission Laneâs current privacy policy demonstrates the data extraction playbook wasnât shut down by CFPB enforcementâit was transferred to the acquiring company. Mission Lane Holdings LLC acquired LendUpâs credit card assets (December 2018) and continued the identical data collection practices that enabled LendUpâs federal violations.
Key Provisions from Mission Lane Privacy Policy:
-
Third-Party Data Collection and Combination:
âWe collect Personally Identifiable Information (PII) about you from a variety of sources, including⌠information we receive from third parties and public databases, and combine it with other information we have about you.â
- Identical to LendUpâs third-party data aggregation provisions
- Creates comprehensive consumer profiles beyond self-reported data
- No disclosure of which third parties or what data is purchased
-
Broad Usage Authorization âFor Our Business Purposesâ:
âWe use your PII to⌠provide you with information about our products and services, and for other business purposes.â
- Vague âbusiness purposesâ language (identical to LendUpâs âanalyzing our businessâ)
- No restrictions on what qualifies as âbusiness purposeâ
- Enables unlimited internal data usage beyond stated customer services
-
Enhanced Data Collection from Extended Networks:
Mission Lane collects data beyond cardholders, including:
- Biometric data: âSelfies to unlock cardâ (documented March 2025 BBB complaints)
- Third-party payer information: Demanding driverâs licenses and bank statements from friends/family members helping with payments (not Mission Lane customers)
- Network identity mapping: Building databases of extended social/financial networks, not just cardholder base
-
âDoes Not Sellâ â âDoes Not Shareâ:
âMission Lane does not sell your personal information to third parties for business or commercial purposes.â
Critical: This statement uses narrow âsellâ definition (direct monetary exchange) but says nothing about:
- Sharing for âanalyticsâ or âresearchâ (Puzzle/Brex/Deel model)
- Sharing aggregated/anonymized data âwithout restrictionâ
- Sharing with âbusiness partnersâ for âjoint purposesâ
- Exchanging data for services rather than money
Same legal sleight-of-hand as Puzzleâs âwe do not sellâ while authorizing unlimited âanonymized and aggregated dataâ sharing.
Pattern: LendUp â Mission Lane Data Extraction Continuity
| Provision | LendUp (2021) | Mission Lane (Current) |
|---|---|---|
| Third-party data aggregation | â âshare with third parties for analyzing businessâ | â âreceive from third partiesâŚcombine with our infoâ |
| Vague âbusiness purposesâ sharing | â âfor analyzing our business and transactionsâ | â âfor other business purposes" |
| "Does not sellâ disclaimer | â (explicitly authorized PII sale) | â (narrow definition, silent on âsharingâ) |
| Enhanced network data collection | â (pre-acquisition, limited scope) | â Biometric + third-party payers (beyond cardholder base) |
| Consumer credit bureau reporting | â First payday lender to report to bureaus | â Aggressive credit reporting (documented BBB complaints) |
What This Proves:
- Asset Acquisition Transferred Data Practices: Mission Lane didnât âreformâ LendUpâs business modelâit acquired the assets AND the data extraction playbook
- Enhanced Surveillance Post-CFPB Ban: Mission Lane implements more aggressive data collection than LendUp (biometric + network identity mapping) despite LendUpâs federal enforcement history
- Same QED/Capital One Pipeline: Nigel Morris (QED founder, former Capital One CEO) and Capital One executives (Holdaway, Black) ensure operational continuity across entities
- Pattern Wasnât Shut Down, Just Layered: CFPB banned LendUp from âselling consumer informationâ â Mission Lane âdoes not sellâ but operates identical data aggregation infrastructure with vaguer language
- Federal Enforcement Evasion Through Corporate Structure: Creating new entity (Mission Lane) to acquire banned entityâs assets allows continuation of same practices without CFPB restrictions
Mission Laneâs privacy policy proves the fraud pattern documented across LendUp (2012-2021) and Puzzle (2019-2025) is ACTIVE TODAY (2019-2025) through Mission Lane. Same data extraction provisions, same vague âbusiness purposesâ authorization, same third-party aggregation, enhanced network surveillance, all operated by the same investor network (QED/Capital One) that enabled LendUpâs $46.8M+ federal enforcement.
The CFPB shut down LendUpâs lending operations, but the data extraction infrastructure was preserved and expanded through Mission Lane.
Brex Privacy Policy (April 2024): Data Collection Infrastructure for OpenAI Partnership
Brexâs privacy policy (effective April 12, 2024) establishes the legal framework for collecting and sharing comprehensive financial data that flows to OpenAI through their March 2023 partnership. Brex processes âmillions of transactionsâ through OpenAIâs platform, as confirmed by OpenAI COO Brad Lightcap.
Key Provisions from Brex Privacy Policy:
-
Comprehensive Data Collection from Third-Party Integrations:
âLinked Data, including information and documentation relating to you and your company made available by Third-Party Services connected to the Services. Linked Data may be made available to Brex during the application process and after a Brex Account is opened for your company. For example, if you link business bank accounts during or after the application process, or link your bank account to receive or provide expense reimbursements, we will receive Bank Account Information about the linked account, like the bank routing and account numbers and account balance. In addition, some Third-Party Services (e.g. accounting systems and business bank accounts) will provide us with information about activities outside of the Services, like your business expenses and your companyâs external transactions, finances and revenue.â
- This includes Puzzle integrations - When startups connect Puzzle to Brex (Sept 2025 integration), Brex receives accounting data
- Confirms bidirectional data flow - Data flows INTO Brex from connected services, not just from Brex to partners
- âWe may continue to access and receive Linked Data from a Third-Party Service until it is disconnectedâ
-
Transaction and Spend Data:
âTransaction Data, including information associated with your payments and card transactions made through your companyâs Brex Account, whether online or in store, such as the purchase details, payment mechanism, amount, location, and any annotations or coding you provide.â
âSpend and Workflow Data, including your companyâs spend limits and policies, approval hierarchies, and finance workflows.â
- Complete visibility into company spending patterns, financial policies, and approval processes
- Metadata reveals organizational structure and decision-making hierarchies
-
Vendor and Invoice Data:
âVendor Data, including the identity of your Companyâs vendors and their Business Contact Information, payment details, contracts and purchase orders, and information to complete tax documentation (e.g., the vendorâs tax identification number).â
âReceipt and Invoice Data, including information you submit to us to pay company invoices and process your receipts, such as photos, PDFs, e-mails and SMS/RCS messages if you opt-in to text messages, along with associated metadata.â
- Network mapping across entire vendor ecosystem
- Business relationship intelligence
-
Travel and Location Data:
âTravel Data, including your business travel booking and itinerary. This may include imprecise location information, such as when your travel itinerary indicates you have booked a flight to or hotel in a location.â
- Employee movement patterns and business expansion signals
-
No Do Not Track Recognition:
âWe do not respond to Do Not Track signals.â
- Identical to LendUp and Puzzle - consistent pattern of refusing standard privacy protections
-
Broad Third-Party Sharing:
Section 5 authorizes sharing with:
- Service providers
- Business partners and affiliates
- Legal and business purposes
- Aggregated/anonymized data sharing with no meaningful restrictions
-
âAnonymized and Aggregatedâ Data Without Limits:
âWe may create de-identified or aggregated data from personal information by removing components that make the personal information identifiable to youâŚWe may use and disclose de-identified or aggregated data for our lawful business purposes without restriction.â
- Same provision as Puzzle and LendUp
- âWithout restrictionâ = unlimited downstream use
- OpenAI partnership processes âmillions of transactionsâ - likely under this provision
The Data Pipeline Documented:
| Data Source | Flows To | Confirmed Destination |
|---|---|---|
| Startups (expenses, cards, travel) | â Brex | OpenAI (March 2023) |
| Puzzle (accounting, all finances) | â Brex | OpenAI (via Brex) |
| Deel (payroll) | â Puzzle | OpenAI (via Puzzle) |
| Gusto (HR/payroll) | â Puzzle | OpenAI (via Puzzle) |
| Banks (transactions) | â Brex/Puzzle | OpenAI (via both) |
Brex Privacy Policy Enables:
- Collection of comprehensive financial data via Third-Party Service integrations (including Puzzle)
- Aggregation of âmillions of transactionsâ across connected startups and services
- Processing through OpenAIâs platform (March 2023 partnership: âAI Finance Assistantâ)
- Sharing as âde-identified or aggregated dataâŚwithout restrictionâ
- Refusing standard privacy protections (Do Not Track)
Pattern Recognition Across the Network:
| Privacy Provision | LendUp (2021) | Mission Lane (Current) | Puzzle (2025) | Brex (2024) |
|---|---|---|---|---|
| Aggregated data sharing | â | â | â | â |
| Third-party âanalyticsâ sharing | â | â | â | â |
| âWithout restrictionâ language | â | â (vague âbusinessâ) | â | â |
| No control over third-party use | â | â | â | â |
| Refuses Do Not Track (DNT) | â | Not disclosed | â | â |
| âDoes not sellâ disclaimer | â (authorized) | â (narrow def) | â (narrow def) | â (narrow def) |
| Enhanced network data collection | â | â (biometric + 3rd party payers) | â (API/login) | â (comprehensive) |
| Comprehensive API/integration data | N/A (consumer) | N/A (consumer) | â | â |
What This Confirms:
- Identical Data Extraction Playbook: Same legal framework (aggregated data, third-party analytics, no restrictions) implemented across LendUp (CFPB-banned), Mission Lane (LendUpâs successor), Puzzle ($312 revenue), and Brex (OpenAI partner)
- Asset Acquisition Preserved Data Infrastructure: Mission Lane acquired LendUpâs credit card assets AND data extraction practices; enhanced surveillance (biometric + network identity) continues pattern post-CFPB ban
- Same CEO Across Multiple Entities: Sasha Orloff implements identical provisions at LendUp (2012-2021) and Puzzle (2019-2025); same QED/Capital One network operates Mission Lane (2018-present) with enhanced data collection
- Documented OpenAI Pipeline: Brex privacy policy authorizes collection â Brad Lightcap (OpenAI COO) confirms processing âmillions of transactionsâ â no restrictions on downstream use
- Network-Wide Infrastructure: YC companies (LendUp W12, Gusto W12, Brex W17, Puzzle via GC) all implement compatible data policies enabling systematic aggregation
- Bidirectional Data Flows: Brex receives data FROM Puzzle (accounting), Brex sends data TO OpenAI (confirmed partnership) = Puzzle financial data reaches OpenAI through Brex pipeline
- Timing Pattern: OpenAI partnership (March 2023) â Puzzle integration (Sept 2025, 20 months after Brex closed Israel office with 282 layoffs) = strategic priority despite downsizing
The Brex privacy policy isnât a compliance documentâitâs the legal infrastructure for the data extraction pipeline that feeds OpenAIâs $500B+ valuation. Combined with Puzzleâs identical provisions, it creates a network where startup financial data flows systematically from accounting systems â expense platforms â AI training without meaningful user control or oversight.
Deel Privacy Policy (May 2025): Comprehensive Payroll Data Collection
Deelâs privacy policy (effective May 6, 2025) establishes legal framework for collecting comprehensive payroll and employment data from startups. Deel integrates with Puzzle (announced Nov 20, 2025), creating pipeline for payroll data â accounting system â potential AI processing.
Key Provisions from Deel Privacy Policy:
-
Comprehensive Employment Data Collection:
Categories include:
- Identification: Full name, government ID, passport, date of birth, selfie
- Financial: Bank account details, payment card details
- Transactional: Transaction history, payments, amounts, dates
- Professional: Job positions, degrees, qualifications, career history
- Biometric data: âTo automatically verify your identity and prevent fraud, we may use your biometric data. Specifically, we may collect a photo of you (a selfie) along with government-issued identification. Using facial recognition technology, the information from your photo is matched against the information on your identification document.â
-
AI Development Explicitly Stated:
âOperate, develop, evaluate, and improve our business and Servicesâ
âDevelop new products and features for our Services which may include the use of AIâ
- Direct acknowledgment of AI use for product development
- No restrictions on how collected data is used for AI training
- Encompasses all collected financial, employment, and biometric data
-
Aggregated Data Sharing for Research:
âAggregating pseudonymized personal data and reporting anonymized salary data for the purpose of compensation benchmarking in various industries and geographies as well as for academic research purposesâ
âWe may share de-identified Personal Information with academic institutions to perform research, under controls that are designed to protect your privacyâincluding requiring such institutions to operate under confidentiality agreements and mandating that published findings contain only de-identified and aggregated dataâ
- Salary and compensation data shared with academic institutions
- âPseudonymizedâ and âde-identifiedâ leave room for re-identification
- Research partnerships create additional data pipeline beyond OpenAI
-
Third-Party Data Collection:
Deel collects from:
- âBusiness partners, service providers, sub-contractors, analytics providersâ
- Social networks and other technology providers
- Market researchers
- Public information sources
-
Marketing and Advertising:
âWe may share Personal Information with third-party advertising partners such as social networks to perform marketing activities and to deliver targeted advertisements based on your interestsâ
- Standard targeted advertising using comprehensive employment/financial data
-
International Data Transfers:
âNote that the Deel Platform is maintained and owned by Deel Inc., a United States entity, however Deel stores all Deel Platform data in Ireland (EU) only.â
- US company with EU data storage
- Subject to US legal requests despite EU storage
-
Notable Absence: No âDo Not Trackâ Language
Unlike LendUp, Puzzle, and Brex, Deelâs privacy policy does not mention Do Not Track (DNT) signals at all. This could mean:
- They donât use tracking that would trigger DNT considerations
- They handle it differently than other companies in the network
- Or itâs addressed elsewhere in their cookie policy
Deel-Puzzle Integration Creates:
- Payroll data (employee names, salaries, tax info, banking) â Deel
- Accounting data (all financial transactions, ledger) â Puzzle
- Combined dataset = complete financial + employment picture
- Puzzle â OpenAI (documented API sync) = comprehensive startup data for AI training
- Deel â Academic institutions = salary benchmarking research partnerships
Gusto Privacy Policy (July 2025): HR/Payroll Data with Mixed Privacy Signals
Gustoâs privacy policy (effective July 11, 2025) collects comprehensive HR and payroll data. Gusto integrates with Puzzle (YC W12 alum, Tomer London co-founder, Kapor portfolio company).
Key Provisions from Gusto Privacy Policy:
-
Comprehensive HR/Payroll Data Collection:
Information collected includes:
- Government identifiers: Social Security number, driverâs license, military ID, passport
- Financial information: Credit card info, bank account number, routing number, balance and transaction info
- Demographic information: Gender, date of birth, age, racial or ethnic origin, marital status, disability information
- Insurance benefits: Dependents, health insurance policy, claim information
- Audio and visual: Screen sharing, event recordings
- Biometric information: Facial photographs for office visitors
-
Explicit AI Development:
âOperate, develop, evaluate, and improve our business and Servicesâ
âDevelop new products and features for our Services which may include the use of AIâ
- Identical language to Deel
- All collected HR/payroll data potentially used for AI development
- No restrictions on AI training use cases
-
Aggregated Data Sharing:
âFor any other purpose and to any other person with whom you, your employer, or your employerâs agent expressly authorize us to share your information.â
âpublishing reports that incorporate aggregated, non-personally identifiable information about customer attributes, transactions, and behaviorâ
âsharing data containing aggregated and/or non-personally identifiable customer information with non-profit or non-partisan organizations, academic institutions, think tanks, trade associations, consultancies, or similar organizations, only if they have signed an agreement with us that restricts how they can store, access, share, and use the informationâ
- More restrictive than Deel (requires agreements)
- But still creates research partnerships with aggregated employee/payroll data
-
Personalized/Interest-Based Advertising:
âProvide âpersonalizedâ or âinterest-basedâ advertising including through the use of cross-device trackingâ
- Uses comprehensive employee data for targeted advertising
- Cross-device tracking = following users across multiple devices
-
Third-Party Sharing:
Shares with:
- Service providers (IT, hosting, data analytics, identity verification)
- Business partners (insurance carriers, 401(k) providers, accounting software like Xero)
- Advertising partners that deliver personalized ads
- Government agencies (tax authorities)
-
Critical Difference: Responds to Global Privacy Control:
âWe do respond to Global Privacy Control (GPC) browser signals.â
- This is DIFFERENT from LendUp, Puzzle, and Brex who all refuse Do Not Track
- Gusto offers more user control over tracking
- GPC is newer, more privacy-protective standard than DNT
-
Session Recording Technology:
âThis may include the use of session-recording technology to help us perform a number of functions, including to analyze purchase behavior and optimize our checkout process.â
- Records user sessions for behavioral analysis
- Standard practice but creates extensive usage data
Pattern Recognition: The Full Data Pipeline
| Privacy Provision | LendUp (2021) | Puzzle (2025) | Brex (2024) | Deel (2025) | Gusto (2025) |
|---|---|---|---|---|---|
| Aggregated data sharing | â | â | â | â | â |
| Third-party âanalyticsâ sharing | â | â | â | â | â |
| âWithout restrictionâ language | â | â | â | Unclear | Some limits |
| Explicit AI development use | â | â | â | â | â |
| Academic/research data sharing | â | â | â | â | â |
| Refuses Do Not Track (DNT) | â | â | â | Not stated | â (honors GPC) |
| Comprehensive API/integration data | N/A (consumer) | â | â | â | â |
| Biometric data collection | â | â | â | â | â |
What The Complete Picture Shows:
-
Network-Wide Data Extraction Infrastructure: Five companies (LendUp â Puzzle â Brex + Deel + Gusto) implement compatible privacy policies enabling systematic data aggregation across:
- Consumer lending (LendUp, banned 2021)
- Startup accounting (Puzzle, $312 revenue)
- Corporate expenses/banking (Brex, OpenAI partner)
- International payroll (Deel, GC portfolio)
- US HR/payroll (Gusto, YC W12, Kapor portfolio)
-
Explicit AI Training Provisions: Deel, Gusto, and Puzzle all explicitly state they use collected data for AI development. Combined with Brexâs OpenAI partnership (âmillions of transactionsâ), the entire network feeds AI training.
-
Academic Research Partnerships: Both Deel and Gusto create secondary data pipelines to academic institutions for âresearchâ using aggregated employee/salary/financial data. This creates additional AI training pathways beyond direct OpenAI partnerships.
-
YC/General Catalyst Coordination:
- Gusto (YC W12) + Brex (YC W17) + Deel (YC W19, GC anchor investor) = coordinated YC ecosystem
- Puzzle (YC customers, GC lead, Hemant Taneja board 2023-2025) = orchestrator with most comprehensive dataset
- Kapor portfolio overlap (Puzzle, Gusto) = investor-level coordination
-
Privacy Protection Variation: Gusto honors Global Privacy Control (more privacy-protective), while LendUp/Puzzle/Brex explicitly refuse Do Not Track. This suggests:
- Gusto may not be as deeply integrated into data extraction infrastructure
- OR GPC adoption is strategic to appear privacy-friendly while still enabling aggregated data sharing
- OR consumer-facing positioning (Gusto serves employees directly) requires stronger privacy stance
-
The Complete Data Flow:
Startups
ââ Payroll (Deel) âââââââââââââââââ
ââ HR (Gusto) âââââââââââââââââââââ¤
ââ Expenses (Brex) ââââââââââââââââ¤
ââ Banking (multiple) âââââââââââââ¤
â âź
ââ> PUZZLE (Accounting Layer = Ultimate Aggregate)
â
ââ> OpenAI (documented API sync, May 2023)
â
ââ> Brex â OpenAI (documented partnership, March 2023)
Additional Research Pipelines:
- Deel â Academic institutions (salary benchmarking)
- Gusto â Academic institutions (HR research)
- All companies â Advertising networks (behavioral targeting)
The Documented Pipeline:
- LendUp (2012-2021): Privacy policy authorizing âsale of PIIâ and aggregated data sharing â CFPB shutdown for defrauding 140K+ consumers
- Puzzle (2019-2025): Same CEO, same privacy playbook, now applied to startup financial data instead of subprime consumers
- Brex (2023): OpenAI partnership processing âmillions of transactionsâ + Puzzle integration (Sept 2025) = startup data flows to OpenAI
- Deel (2025): International payroll + explicit AI development + academic research partnerships = additional training data and research pipelines
- Gusto (2025): US payroll + explicit AI development + academic research = comprehensive employee/compensation datasets for training
This is a coordinated data extraction network:
- Built by YC/General Catalyst portfolio companies
- Led by CFPB-banned CEO implementing identical playbook across 13 years
- Feeding OpenAIâs $500B+ valuation through documented partnerships
- Creating secondary research pipelines through academic institutions
- Systematically refusing privacy protections (DNT/GPC) or implementing strategic exceptions
- Extracting comprehensive financial, employment, and biometric data from entire startup ecosystem
The privacy policies establish legal infrastructure for systematic data extraction feeding the AI bubble.
Technical Architecture as Evidence: Built for Data Collection
The Design That Didnât Make Sense:
Puzzleâs technical architecture was overengineered for its claimed purpose (accounting software for early-stage startups) but perfectly designed for data collection and extraction. This became apparent through repeated technical objections during employment (October 2020 - May 2023), each dismissed by leadership despite clear evidence the architecture didnât match the stated product.
Separate Python Team with CPA Credentials:
Puzzle maintained a separate Python engineering team consisting of two engineers who were also Certified Public Accountants. This staffing decision made no sense for building accounting software but was optimal for structuring financial data for AI training.
What CPAs understand that regular engineers donât:
- Chart of accounts taxonomies and hierarchies
- Transaction categorization schemas (revenue recognition, expense classification)
- Tax document formatting and compliance requirements
- GAAP (Generally Accepted Accounting Principles) standards
- Financial statement structure and relationships
- Industry-specific accounting conventions
This knowledge enables optimal data structuring for AI training on financial operations.
The question leadership never answered: Why would accounting software need CPAs writing the code? Accountants use the software. Engineers build it. Unless the actual product is structuring financial data for machine learning consumption, not providing accounting features for human customers.
Microservices Architecture Without Scale Justification:
For actual accounting SaaS at Puzzleâs scale:
- Standard approach: Monolithic architecture (simpler, cheaper, faster to develop)
- Microservices justified: Massive scale operations (Stripe, Netflix, Amazon processing millions of transactions)
- Puzzle scale: $312 total revenue (2020-2023), $52.68 revenue in 2022
Microservices architecture introduces massive overhead:
- Service-to-service networking complexity
- Distributed system orchestration
- Monitoring across multiple services
- Deployment coordination
- Data consistency challenges
None of this overhead is justified for early-stage SaaS with effectively zero customers.
But for data collection operations, microservices architecture makes perfect sense:
- Each service = isolated collection endpoint for different data types
- Transaction ingestion service = customer payment data
- Document processing service = invoices, receipts, tax forms
- Bank integration service = account balances, transaction history
- âCategorizationâ service (OpenAI API) = data enrichment/formatting
- Python ledger service = structured financial data output
Architecture designed for data pipelines, not product features.
The âRedundant Pipelineâ Problem:
During employment, I repeatedly questioned why Puzzle maintained a separate Python ledger alongside the main application (Node.js/React stack). Leadershipâs explanation: the Python ledger required a âredundant pipelineâ for data synchronization.
Questions that were never answered:
- Why Python when the entire rest of the application is Node.js?
- Why maintain two separate ledgers?
- Where does the âredundant pipelineâ send data?
- Why is this âredundancyâ for reliability when we have no customers to serve?
The revealing answer:
- Python = data science ecosystem (pandas for data manipulation, numpy for numerical operations, scikit-learn for machine learning)
- Separate from customer-facing app = customers donât see it, donât interact with it
- âRedundant pipelineâ = data flowing to non-customer destination
- CPAs structuring = optimal financial data formatting
This wasnât redundancy for reliability. This was redundancy for collectionâone system for customers (appearance of accounting software), one system for data extraction (actual product).
Constant Technical Objections Dismissed:
Throughout employment (October 2020 - May 2023), I raised repeated concerns about architecture decisions:
âWhy is everything so expensive and verbose?â
- Microservices overhead for zero-revenue product
- Complex service orchestration with no traffic to justify it
- Infrastructure costs exceeding customer value by orders of magnitude
âWhy are we using expensive OpenAI API calls for simple transaction categorization?â (May 2023)
Context: Had working rules-based categorization system (even if atrocious). When new GPT models were announced (early 2023), Sasha immediately started talks with OpenAI and pushed aggressive GPT prototype development.
- Basic machine learning categorizer model would be faster and cost pennies
- Existing rules-based system already worked (even if poorly)
- OpenAI API calls cost money on every transaction
- Makes no business sense unless⌠youâre also sending data upstream to OpenAI
The urgency was about OpenAI integration, not product improvement. They had a working (if poor) categorization system but immediately pivoted to expensive API calls when GPT became available.
âWhy not use Flatfile for bank statement parsing?â
Context: Flatfile was specifically proposed for parsing bank statements from institutions without API integrations - the most sensitive customer financial data entering the system.
Suggested using Flatfile (industry-standard tool for CSV import/parsing, ~$1K-5K/month at their scale) instead of building custom CSV parser. Would have meant:
- Faster feature development
- Less custom code to maintain
- Standard data handling practices
- Auditable data pipeline with third-party logging of bank statement ingestion
CEO and CTO response: Immediate rejection, claiming it was âtoo expensive.â Insisted on custom CSV template instead.
Context of this rejection:
- Company burning $171K/year on AWS hosting for $312 revenue
- Paying for CPA+engineer teams on separate Python ledger
- Paying for expensive OpenAI API calls
- Burning $10M+ total
- But freaked out about $1K-5K/month standard tool
- Meanwhile, comfortable with third-party SaaS seeing financial data:
- PostHog (analytics) receiving financial statement aggregates
- knock.dev (notifications) processing transaction data
- Only rejected SaaS that would log bank statement ingestion pipeline
Why they rejected Flatfile specifically:
The key difference:
- Flatfile = third-party logs all data transformations and processing steps (creates audit trail)
- Custom CSV template = no third-party logs of how data is handled
The simplest observation:
They rejected Flatfile (far cheaper than their infrastructure spend) specifically because it would create an external audit trail of how customer financial data is processed and where it goes.
Not cost. Not product improvement. Avoiding third-party visibility into data handling practices.
âThis doesnât feel like premature optimization.â
- Premature optimization = building for scale before you have users
- This was something else: building data pipelines before you have monetization
All objections were dismissed. The architecture priorities never changed.
Because the architecture was working exactly as intendedâfor data collection, not for customers.
The Architecture Reveals Intent:
Customer-Facing Application (Node.js/React)
â
Microservices Architecture:
ââ Transaction Ingestion Service
ââ Document Processing Service
ââ Bank Integration Service
ââ "Categorization" Service (OpenAI API)
ââ Python Ledger Service (CPA team)
â
"Redundant Pipeline"
â
Where does this data actually go?
Cost Structure Confirms Data Operation:
From Puzzleâs internal cash activity records (2019-2023):
- $171,365 hosting costs (2022 alone)
- $52.68 total revenue (2022)
- 3,252:1 cost-to-revenue ratio
The financials reveal data infrastructure operation costs, not a failed SaaS business:
- Hosting multiple microservices at scale
- Processing pipelines for data transformation
- Storage infrastructure for collected data
- API costs for OpenAI integration
Processing costs exceed customer revenue by three orders of magnitude because customers were never the revenue source. Data collection was the business model.
The AI Integration Pressure:
Throughout 2022-2023, leadership pushed aggressive GPT integration with explicit pressure to:
- Rapidly build GPT prototypes
- Integrate âmass amounts of customer financial dataâ into experimental models
- Work weekends on AI features
- Treat plugging customer data into OpenAI as acceptable practice
The weekend GPT project: Junior developer worked on GPT prototype over the weekend because CEO Sasha Orloff was excited about AI integration. This wasnât a formal company hackathonâit was informal pressure to work weekends on data integration experiments.
Hostile response: CTO John Cwikla told the developer âhe shouldnât have won the hackathonâ (referring to a later formal event)âcreating environment where employees are pressured to work weekends on AI projects, then undermined when they deliver.
The pattern: Urgency around data integration with AI systems, not urgency around customer features or revenue generation.
Pattern: Retaliation Against Engineers Who Questioned AI Integration
Prior Frontend Engineer (Before Me):
- Questioned AI features and plugging customer data into GPT
- Let go
- Company credit card cancelled as retaliation
My Technical Objections and Termination (May 2023):
Specific documented objections:
- Questioned expensive OpenAI API usage for simple categorization tasks
- Raised data privacy concerns about submitting customer financial data to third-party API (OpenAI)
- Challenged AI pivot and crunch work practices
- Sent email to VP of Engineering Radha Shenoy about unacceptable work conditions
- Radhaâs response: âCan you elaborate?â
Leadership response:
- Scheduled âSyncâ meeting for confrontation
- Confronted CEO Sasha Orloff and Radha Shenoy directly about practices
- Gave 3 months notice if practices continued
Result: Terminated May 31, 2023. Company credit card cancelled.
Post-Termination Pattern Continuation (July 6, 2023):
Five weeks after termination, former colleague reported that CTO John Cwikla continued hostile behavior toward the same junior developer who had worked weekends on GPT integration. Email sent to leadership documenting ongoing harassment pattern:
âJohn Cwikla [CTO/Cofounder] has been harassing many employees since the start. Now heâs telling [employee] he shouldnât have won the hackathon. If thatâs a joke, itâs cruel gaslighting. If itâs real, thatâs incorrigible behavior for a leadership role.â
The junior employee was let go later that year.
Pattern documented across multiple employees:
- Prior frontend engineer: Questioned AI features and GPT data integration â let go, credit card cancelled
- Me: Questioned OpenAI API costs and data privacy concerns â terminated May 31, 2023, credit card cancelled
- Junior developer: Worked weekends on GPT integration (pressured by CEO excitement) â undermined by CTO â let go later in 2023
Architecture priorities and hostile leadership culture protected through systematic removal of employees who questioned AI integration practices.
The pattern: Employee questioned data architecture decisions and AI integration practices. Employee was terminated. Architecture priorities never changed because the architecture was working as designedâfor data collection, not product development.
Technical Architecture Summary:
The documented evidence shows Puzzleâs technical infrastructure was designed for systematic data collection disguised as accounting software development:
- CPA engineering team = optimal financial data structuring for AI training
- Microservices without scale = isolated collection endpoints for different data types
- Separate Python ledger = data science processing pipeline separate from customer app
- âRedundant pipelineâ = data flowing to non-customer destination
- OpenAI API integration = expensive âcategorizationâ that makes no business sense unless also sending data upstream
- Weekend GPT integration pressure = urgency around plugging customer financial data into experimental AI models, not customer features
- $171K hosting vs $52.68 revenue = infrastructure costs for data operation, not failed SaaS
- Rejected standard tools (Flatfile) = freaked out about $1K-5K/month CSV parsing tool while burning $10M+ because standard tools reduce data pipeline control
- Technical objections dismissed = architecture priorities protected despite employee concerns
- Systematic termination of dissenting engineers = three documented cases of employees questioning AI/data practices, all subsequently let go (two with credit card cancellation retaliation)
The architecture didnât match the stated product because the stated product was operational camouflage. The actual product was data collection infrastructure, and the technical design proves it.
KEY: Financial Records Confirm Data Operation, Not SaaS Business (2020-2023)
Context: Puzzleâs internal financial records from January 2018 through December 2023 provide definitive proof that the company was NOT operating as accounting software but as a data infrastructure operation with funding.
Source: Cash Activity Report (Detailed) covering January 1, 2019 through May 31, 2023, generated in the days preceding my termination (May 31, 2023). This represents the complete financial picture during my employment (October 2020 - May 2023) and the companyâs first three years of operation.
đĽ Cash Activity Report (Jan 2019 - May 2023, CSV)
Puzzle Financial cash activity (2018-2023): $312 total revenue vs $10M+ burned, $171K hosting (2022) vs $52.68 revenue, $468K consultants with rapid turnover, $95K uncategorized Jan-May 2023, making 2,500x more from interest than customersâproves data operation, not accounting software.
KEY EVIDENCE: The Numbers Donât Lie
đ° Revenue (2020-2023): $312 total
đĽ Burned (2020-2023): $10,000,000+
đ Hosting (2022): $171,365 vs Revenue $52.68 (3,252x ratio)
đĽ Consultants (2022): $468,917 (rapid hiring/dropping pattern)
â Uncategorized (Jan-May 2023): $95,856 (through termination date)
đź Payroll Clearing (2023 YTD): $384,802 (should zero monthly)
đ¸ Interest Income (2022): $135,000+ (2,500x more than customer revenue)Revenue vs. Burn (2020-2023):
- Total Revenue: $312 over three years
- Total Burned: $10M+
- What this means: A funded operation, not a business with customers.
Hosting Costs = Data Infrastructure (2022):
- Hosting Fees: $171,365
- Revenue: $52.68
- Ratio: 3,252x more spent on hosting than earned from customers
What requires $171K/year in hosting?
- â NOT simple accounting software (basic CRUD operations)
- â YES large-scale data processing infrastructure
- â YES LLM API calls at scale (OpenAI API integration May 2023)
- â YES data aggregation/analysis systems
Standard SaaS accounting software hosting costs: $500-2,000/month ($6K-24K/year) for small startup
Puzzleâs hosting costs: $171K/year = 7-28x normal SaaS costsConsultants With No Product (2022):
- Consultant Fees: $468,917
- What theyâre consulting on: Unknownâno customers, no revenue, no product-market fit
- Pattern observed: Rapid hiring and dropping of consultants; some brought on then terminated quickly
- Implication: External services for undisclosed purposes rather than customer implementation
Uncategorized Expenses (Jan-May 2023):
- Amount: $95,856 (cumulative through May 31, 2023 termination date)
- Context: Period encompasses AI hackathon exploitation, OpenAI API integration push, and escalating internal conflicts
- âUncategorizedâ = hidden spending for undisclosed purposes during final months of employment
Payroll Clearing Anomaly (2023 Year-to-Date):
- Amount: $384,802 in âSalaries & Benefits: Clearingâ (Jan-May 2023)
- What this means: Clearing accounts should zero out monthly, not accumulate
- Potential explanations: Severance preparation, deferred compensation, or accounting manipulation
- Timing: Same period as $95K uncategorized expenses and termination preparation
Interest Income Exceeds Customer Revenue:
- 2022 Interest Income: $135,000+
- 2022 Customer Revenue: $52.68
- Ratio: 2,500x more profitable sitting on VC cash than serving customers
- What this proves: Revenue generation was never the priority
Pricing Model Analysis: The Economics Donât Work
Puzzleâs public pricing (as of Nov 2025) launched after 3+ years of operation with $312 total revenue:
Advertised Pricing Tiers (Current):
- Accounting basics: $0/mo (free up to $20K transaction value, then $25/mo)
- Accounting plus Insights: $42.50/mo (yearly) or $50/mo
- Accounting plus Advanced Automation: $85/mo (yearly) or $100/mo with âAI month-end close reviewâ
- Accounting plus Scale: Starting at $255/mo (yearly) or $300/mo with âCustom AI promptsâ
What We Know From Documented Financials (2020-2023):
- 2022 Hosting Costs: $171,365/year = $14,280/month
- 2022 Total Burn: ~$3.3M/year = $275,000/month
- 2022 Revenue: $52.68 total (suggests 0-1 paying customers)
- 2020-2023 Total Revenue: $312
- 2020-2023 Total Burned: $10,000,000+
- Team Size: ~15-20 people
To Cover Just 2022 Hosting Costs ($171K):
- Customers needed at $85/mo: 168 paying customers
- Customers needed at $42.50/mo: 336 paying customers
- Actual 2022 revenue: $52.68 (less than one month of hosting costs)
To Break Even on 2022 Operations ($3.3M):
- Customers needed at $85/mo: 3,235 paying customers
- Support team required: 32-64 employees (industry standard 50-100 customers per support person)
- Actual team size: ~15-20 people
Current Claims vs. Transparency:
- CEO posts unlabeled Y-axis graphs (Evidence-78, LinkedIn) claiming â~50% of Puzzle customers are organic, and weâre scaling fastâ with bar chart showing âNew Accounts By Quarterâ with no Y-axis numbers - impossible to verify if growth is 10 accounts or 10,000 accounts
- Head of Growth claims 4,500+ startups DURING $312 revenue period (Helen Chongberger, LinkedIn, Mar 2023-Apr 2025): âmade accounting less scary for 4,500+ startupsâ - her employment period overlaps with documented financials showing $312 total revenue (2020-2023); if 4,500 startups paid even lowest tier ($42.50/mo), would generate $2.3M/year; proves âcustomersâ counted by data connections, not paying subscribers
- CEO posted growth charts during the same period evidence-77 shows $52.68 revenue (2022) - pattern of claiming âscaling fastâ while burning $10M+ with essentially zero revenue
- Claims â2024 showed us whatâs possibleâ without publishing actual revenue or customer count
- No verified revenue numbers published for any period
- No public customer testimonials with verifiable names/companies during documented period
- Pattern: Claims growth while providing no verifiable metrics; âcustomersâ measured by data connections, not revenue; growth charts posted during period of documented near-zero revenue
For Comparison - Real SaaS Accounting Software:
- QuickBooks Online: $30-200/mo, 7M+ customers globally, publicly reported metrics, profitable since 2000s
- Xero: $13-70/mo, 3.95M+ subscribers (publicly reported), profitable, sustainable unit economics
- FreshBooks: $19-60/mo, profitable, transparent customer counts and growth metrics
- All publish pricing from launch and report actual metrics
Why Low Pricing Benefits Data Access Operation:
- Barrier to entry: Free/$25 pricing removes friction for founder signups
- Data acquisition: Low price = high volume of financial data connections (bank accounts, revenue, expenses, payroll)
- Plausible deniability: âWeâre just a cheap accounting toolâ narrative
- Market position: Undercuts legitimate competitors (QuickBooks $30+/mo) to drive adoption
- VC subsidization: $10M+ burn subsidizes free/cheap access to founder financial data
- 3-year delay in public pricing allowed unfettered data collection before scrutiny
- Actual pricing likely irrelevant: Pattern suggests heavy discounting, special deals, or extended free periods to maximize data collection; posted pricing provides legitimacy while actual charges are negotiable to remove any barrier to connecting financial accounts
Posted Pricing vs. Actual Revenue:
Even if current pricing ($42.50-$300/mo) were enforced, documented behavior suggests:
- Unlimited free trials to maximize data connections
- âFounder dealsâ offering deep discounts or free access
- âBeta pricingâ extended indefinitely for early adopters
- Network referral credits reducing effective price to near-zero
- Strategic comping for well-connected founders or YC companies
The pattern: Pricing exists for appearance of legitimacy, actual enforcement is flexible to maximize financial data access. When revenue was $312 over 3 years despite claimed customer growth, pricing was clearly not being collected.
The documented 2020-2023 period shows: $312 revenue vs $10M+ burned. Even with claimed recent growth, the 3-year foundation was pure data collection, not customer acquisition.
~January 2025 (original tweet Dec 24, 2024): Sashaâs LinkedIn post shows âNew Accounts By Quarterâ chart with no Y-axis numbers. Claims â~50% of Puzzle customers are organic, and weâre scaling fastâ without verifiable metrics.
Evidence-77 shows only $52.68 revenue (2022) and $160 revenue (2023). Chart could represent 10 accounts or 10,000 per quarter - intentionally unverifiable.
What This Proves
Real Accounting Software:
- Low hosting costs (simple database + UI)
- Revenue from paying customers
- Consultants for customer implementation/support
- Growth trajectory year-over-year
- Pricing established early (within months)
- Sustainable unit economics
- Price reflects cost structure
Puzzle Financial (2020-2023):
- Massive hosting costs ($171K = data infrastructure)
- Zero meaningful revenue ($312 over 3 years)
- Consultants with no product (external services?)
- Accelerating burn ($10M+ with no customers)
- No public pricing for 3 years
- Making 2,500x more from interest than customers
- Pricing model is economically impossible
- Low prices subsidize data acquisition
Employee Concerns About Sudden Pivot:
The employee terminated before me (whose corporate card was also canceled as termination signal) expressed concerns about Puzzleâs sudden operational pivots during their employment. This pattern of:
- Rapidly changing priorities
- Unclear product direction
- Focus on partnerships/integrations over monetization
- Data infrastructure investment disproportionate to customer base
âŚwas recognized by multiple employees as inconsistent with building sustainable SaaS business.
Why This Matters
These financials, combined with:
- No public pricing for 3 years (documented above)
- LTSE/AngelList integrations for metric inflation (documented above)
- YC/ODF landing pages before monetization (documented above)
- OpenAI API integration for transaction categorization (May 2023, documented in OpenAI section)
- Dasha Shuninaâs Skolkovo Foundation background (FBI-warned, 2016-2023)
- CEOâs CFPB permanent ban (December 2021)
âŚdemonstrate systematic data collection infrastructure disguised as failed SaaS startup.
The financials prove the operation was never designed to generate revenue from customers. It was designed to access, process, and potentially aggregate financial data at scale under cover of âaccounting software.â
Termination, Retaliation, and Legal Threats
August 27, 2021: Early Warning to Mitchell Troyanovsky (Product Manager) About CTO Dysfunction
Almost 2 years before my termination, I sent this email to Mitchell Troyanovsky, a new Product Manager, warning about CTO John Cwiklaâs dysfunctional technical leadership. Everything I warned about in 2021 came true and contributed to my eventual termination in 2023.
Mitchell Troyanovsky would later acknowledge Mission Lane cofounding fraud privately (âSasha didnât really cofound Mission Laneâ), actively investigated LendUp background, didnât exercise his options, performed âit was great being hereâ exit on Slack, then disappeared after the acknowledgment. People told me Sasha was in a room threatening to sue Mitchell for starting a similar product. Despite this adversarial relationship and legal threats, December 12, 2025: Mitchell is now liking Sashaâs promotional posts with comprehensive fraud documentation visible in comments - officially named for showing support for absolutely no reason, demonstrating consciousness of guilt despite knowing the truth for years and having every reason to distance himself.
Email to Mitchell Troyanovsky, August 27, 2021:
Hey [name],
I hope youâve enjoyed your first week at Puzzle. I apologize in advance for this, but Iâm writing this out of concern for everyone who is just trying to do their job and prepare Puzzle for success. I know what I have experienced will also affect your role and the ability for you to be successful. I know youâve already picked up a sense of some issues, but from the engineering experience thereâs much more beneath the surface.
Iâm afraid to talk to Sasha due to his relationship with Cwikla, and Iâm afraid to gauge how other engineers feel; I personally think this situation has been dire and only getting worse. Weâre at a pivotal make-or-break moment as we onboard more people, and right now itâs destined for organizational collapse.
My time working under Cwikla started with an uncertain gut feeling at the interview stage that has unfortunately solidified into many disruptive patterns Iâve seen in CTOs and technical leaders before:
Constantly distracted with excessive responsibilities while being the core decision maker of Gateway
Cwikla no longer works on Gateway on a daily basis. His code quality has been shoddy at best, even including indentation and formatting issues that would be a red flag in any engineering interview.
Cwikla sees us as being past the point of MVP and refuses to refactor or clean anything up; itâs impossible for any newcomer to grok. We have yet to prove any part of our product, and this attitude makes actual product development slow down to a crawl.
People are blocked from building features out
Many little âsystem designâ questions go through Cwikla, or he decides to own that aspect and refuses to delegate it to anyone else. These questions, while nuanced, are not necessarily complicated, yet there is little framework in place to actually make decisions asynchronously as a group and document architecture. Discussions go stale until Cwikla decides to wrap things up again weeks later.
âSplitsâ is the primary example right now; I have a strong feeling waiting on Nickâs laptop has been an excuse and most of the code will be unused. Splits is also holding up mine and Lucyâs current features.
Knowledge is consistently siloed and âgatekeptâ
This largely stems from the lack of documentation and pretending that our code needs to be more complicated and bespoke than it should be.
Cwikla spends more time justifying forking broken libraries or wrapping it with poorly designed abstractions, as opposed to finding one that works and properly learning it
Product planning is ineffective and repetitive; nothing is written down and Iâve heard many âpipeline dreamsâ for almost a year now that will never be implemented. Most engineering meetings are 80% Cwikla talking about whatâs in his head, which is usually the same thing for weeks in a row.
This is a dynamic I have been in too many times, and at this rate my time at Puzzle is finite. Gateway is going to be the most critical infrastructure Puzzle will have to deal with. Itâs responsible for:
- Database architecture (non-ledger)
- Communicating with Ledger
- GraphQL (Cwikla never had much interest in learning or architecting this properly, so this is essentially a frontend responsibility)
- Ingesting and processing all partner data
- And eventually much more
I am fully capable of writing backend code, have seen and worked with many frameworks and architectures in my career and in personal projects, but yet have once again found myself defeated to the point of not wanting to touch Gateway unless itâs necessary. This is a codebase that can single-handedly topple an organization due to how much itâs responsible for.
Iâm not sure how everyone feels.
I think Lucy has some understanding but is trying to make the best of the situation; perhaps they havenât been burned by this situation before or seen enough (good or bad) environments.
Tyler seems relatively new to TypeScript and so itâs easier to feel this is how things should be or not have strong opinions.
Weâve unfortunately lost Nick until the end of the year, but his direction under Cwikla has led to pretty unmaintainable code thatâs core to our business and that no one currently owns. I donât fault Nick; I blame the lack of documentation, direction, and constraints.
Jason and Chris work in Python but at least have a sense of Cwiklaâs lack of organization when it comes to tying Ledger and Gateway together. Their conversations are also repetitive and undocumented.
Beau is really eager to learn, but Iâm already afraid Cwikla has given him poorly defined, large, and unmanageable projects. This isnât how you delegate to a junior developer. I spend several hours walking him through code Iâve literally never seen before because Cwikla is throwing files at him to look at. A junior developer needs bite-sized chunks that they feel actually contributes to something, and right now Iâm afraid heâs being set up for failure and constant confusion.
Iâm sorry if this isnât the most appropriate avenue. I donât know what I expect after writing this. I donât mind if you think you should send this to Sasha or if you want to discuss more, but Iâm also happy to pretend this never happened.
I know Iâm perfectly capable of making something like Puzzle successful, but not with how itâs been so far. Every consecutive week has made me feel like my work will never come to fruition and Iâm wasting my time. Iâm tired of feeling this way, especially since Iâve encountered this repeatedly at previous startups, and need someone else to know if I plan to stay here and make it work. Cwikla desperately needs to narrow the scope of his responsibilities and hand off Gateway to one of us or hire someone else if he refuses to trust his current employees.
Patrick
What This Email Demonstrates (August 27, 2021):
- Pattern recognition 21 months before termination: âIâm afraid to talk to Sasha due to his relationship with Cwiklaâ - identified the CEO-CTO dynamic that would later enable retaliation
- Prediction of organizational collapse: âdestined for organizational collapseâ - documented in real-time before it happened
- âMy time at Puzzle is finiteâ: Predicted my own eventual termination 1 year 9 months in advance
- Good faith attempt to protect employees: Named specific junior developers being set up for failure, tried to intervene
- Technical competence: Detailed analysis of architectural problems, not vague complaints - demonstrates I understood the technical issues deeply
- Fear of retaliation: âIâm afraid to talk to Sashaâ - correctly assessed that raising concerns directly would result in retaliation
- Previous pattern recognition: âI have been in too many timesâ - had seen this dynamic at previous startups, tried to warn
- Independent validation: Post-termination, ex-coworker confirmed the dysfunction: âThereâs something wrong with that guyâ - not just my perception
- Mitchell Troyanovsky (PM) actively investigated and knew about Mission Lane fraud: The recipient of this warning email (Mitchell Troyanovsky, Product Manager) had âlooked into LendUpâ (actively asked around about Sashaâs background), didnât exercise his options, later revealed âSasha didnât really cofound Mission Laneâ when I started openly questioning Sashaâs repeat founder claims and LendUp âsuccessâ narrative on LinkedInâdemonstrates employees who conducted due diligence, discovered credential fraud, stayed quiet until it was convenient to acknowledge, then disappeared to avoid association. People told me Sasha was in a room threatening to sue Mitchell for starting a similar product. Despite this adversarial relationship, Dec 12, 2025: Now liking Sashaâs promotional posts with fraud documentation visible in comments - officially named for showing support for absolutely no reason
Timeline Context:
- August 27, 2021: This warning email sent
- October 2020 - August 2021: ~10 months of observing dysfunction
- May 31, 2023: Termination after 2.5 years
- Post-termination (June 2023): Chris Yancey (Puzzle SWE Jun 2020 - Sept 2021, now Director of Software Engineering at Ramp; has CPA but not actively using it) independently validated the dysfunction: âThereâs something wrong with that guyâ regarding Cwikla
- July 6, 2023 (post-termination): Reported to HR Pals that âJohn Cwikla has been harassing many employees since the startâ
The problems I identified in August 2021 were never addressed. Instead, they worsened over the next 21 months, culminating in termination after I raised concerns about OpenAI API costs and data privacy in May 2023. Chris Yanceyâs comment confirms this wasnât just my perception - other employees independently recognized something was fundamentally wrong with Cwiklaâs behavior. (Chris was notified Nov 8, 2025; celebrated Sashaâs âbiggest monthâ post Dec 5; untagged from RICO comment.)
Cwiklaâs pattern continued through termination:
From post-termination email to HR Pals (July 6, 2023): âJohn Cwikla [CTO/Cofounder] has been harassing many employees since the start. Now heâs telling [junior developer] he shouldnât have won the hackathon. If thatâs a joke, itâs cruel gaslighting. If itâs real, thatâs incorrigible behavior for a leadership role.â
The junior developer mentioned in my July 2023 email to HR Pals is the same type of engineer I warned Mitchell Troyanovsky (Product Manager) about in August 2021 (âBeau is really eager to learn, but Iâm already afraid Cwikla has given him poorly defined, large, and unmanageable projectsâ).
Why this matters:
This wasnât retroactive analysis or âdisgruntled employeeâ complaints after termination. This was contemporaneous documentation 21 months before termination showing:
- The toxic technical leadership existed from my first year
- I tried to protect other employees early
- Fear of retaliation from Sasha prevented direct escalation
- The problems I identified were never fixed, only worsened
- My âtime at Puzzle is finiteâ prediction came true
What happened to Mitchell Troyanovsky, the PM I sent this to:
Mitchell Troyanovsky - Product Manager I warned in August 2021 about toxic technical leadership and Beau Kuhn - also left Puzzle. Key details:
- Did not exercise his options - suggests he knew something was wrong and didnât believe in the companyâs future
- Actively investigated LendUp: He once mentioned he had âlooked into LendUpâ - meaning he asked around about Sashaâs background; this wasnât passive knowledge, it was active due diligence
- Performed âit was great being hereâ exit on Slack - performative departure, maintaining appearances
- Quickly called when I started openly questioning Sashaâs claims on LinkedIn - first contact came when I started questioning repeat founder narrative and LendUp âsuccessâ story
- Revealed Mission Lane cofounding fraud: âIf youâre gonna do this, Sasha didnât really cofound Mission Laneâ - knew about the credential fraud all along
- Laughed about Nigel Morris: I remembered him mentioning Nigel Morris before; when I said âI have no idea who that is,â he laughed - found my ignorance of the LendUp/Mission Lane power structure amusing
- Never heard from again: Whether geopolitical differences (I was posting about VC/Israel connections in Oct-Dec 2023) or fear of association with a terminated whistleblower, he completely disappeared after that call
- People told me Sasha was in a room threatening to sue Mitchell for starting a similar product - despite this adversarial relationship and legal threats, Mitchell continues showing public support
This demonstrates another pattern: employees who actively investigated the fraud (âlooked into LendUpâ = asked around), knew about Mission Lane cofounding fraud, didnât exercise options (voting with their wallets), performed exits to maintain professional relationships, only reached out to acknowledge the documentationâs validity privately, then disappeared to avoid association. Mitchell Troyanovsky had the Mission Lane cofounding information the whole timeânot from passive observation but from active due diligenceâyet only revealed it when I was already publishing open concerns. Too late for the information to help, early enough to clear his conscience without risking anything.
December 12, 2025 update: Mitchell Troyanovsky liked Sashaâs DCPA promotional repost (âyou be hearing a lot more about Puzzle in 2026 and 2027â) with comprehensive fraud documentation visible in the comments. After acknowledging Mission Lane cofounding fraud privately, after not exercising his options because he knew something was wrong, after performing a âgreat being hereâ exit, and despite Sasha threatening legal action against him for starting a similar product - heâs now publicly supporting Sashaâs promotional content while fraud documentation accumulates in plain sight. Officially named for showing support for absolutely no reason. This is consciousness of guilt and continued enablement despite years of knowing the truth and having every reason to distance himself.
May 31, 2023: Termination
After establishing Puzzleâs frontend foundation over 2.5 years, I was terminated on May 31, 2023, hours after management canceled my corporate card and the day after the cofounders posted job listings to replace my role while checking my LinkedIn at midnight. On May 30, VP of Engineering Radha Shenoy canceled our scheduled 1-on-1 and sent a vague âCatchupâ meeting invite for May 31 with no contextâa deliberate misdirection while termination was already being planned.
The corporate card cancellation was a known termination signal at Puzzle. I had seen it used on other employees before their departures. When it happened to me, I recognized the pattern immediately.
After posting about the card cancellation and workplace conditions during mental health awareness month, management deleted my post and immediately removed me from Slack.
Same day (May 31, 2023, 9:45 AM): Hours into the termination, CEO posts on Twitter about silencing mental health struggles:
âThis resonates strongly. Took meditation to get me to the other side. Still doesnât work always, but a powerful tool for building mental strength (for me, at least).â
Quote-tweeting: âI used to listen to the voice in my head. And, it caused me to be sad, lonely and depressed. When I learned to silence the voice, I improved 10x in all areas of my life.â
The juxtaposition: While terminating an employee who posted about mental health awareness month and workplace conditions, CEO publicly performs mental health advocacy and âmental strengthâ messaging. Posted after card cancellation (morning), before my email declining the termination meeting (12:16 PM). The timing isnât coincidentalâitâs performative contradiction. Public mental health advocacy deployed on the exact day of terminating someone for raising workplace mental health concerns.
I posted this Tweet in #random; the post was immediately deleted and I was out of Slack. Their finger was on the trigger.
I received an email stating management had âreceived receipt of your resignation effective today.â However, the company simultaneously sent me a formal separation agreement offering 2 weeks of severanceâstandard termination protocol, not resignation procedure.
Internal Communications (sent by coworker as full proof):
The company sent two internal communications on the termination day. A coworker forwarded these to me, providing complete documentation of the coordinated narrative.
May 31, 2023, 1:15 PM: VP of Engineering Radha Shenoyâs âUpdate on Patrickâ email to Team. Email states âToday is a sad day. Patrick is no longer with the company.â Describes my contributions positively (âbrought an early quality to our code base and user experience, he constantly pushed to make remote culture better, and was a real asset to our teamâ). Claims âA few weeks ago Patrick gave notice. We recommended time off as an option, but he refused. At the time he offered to stay and complete his current priorities and move on. Since giving notice we noticed a change in his behavior that was unsettling to many at Puzzle. We setup a meeting for today to understand what changed and move forward and today, and to create a plan going forward. However Patrick decided to decline and resign immediately.â Email sent 1 hour 59 minutes after my 12:16 PM email declining the âCatchupâ meeting and warning about the CEOâs fraud pattern. Sashaâs avatar visible in screenshot features obnoxious Top Gun mustache.
May 31, 2023, 1:25 PM: CEO Sasha Orloffâs Slack message in #general about Brex/Ramp card transition. Message states âI deleted a message here that was unfortunately confused for something that it is not, and was getting some questions. We are in the process of moving some early employees who had Brex cards over to Ramp, given they are working with us building a new API for spend and accounts payable. More of you might get cancellation notices, but it is only a few early employees.â Posted 10 minutes after Radhaâs termination email, providing cover story for corporate card cancellations that served as termination signals. The timing shows coordinated messaging: card canceled morning of May 31 â I recognize termination signal â I decline meeting and send warning email 12:16 PM â Radha sends termination email 1:15 PM â Sasha posts Slack cover story 1:25 PM. Three employees (Luke Frye, Scott, Andrew Robinson) reacted with heart emoji to the message.
The narrative contradictions:
- âGave notice weeks agoâ - No resignation was given. The separation agreement itself proves this was a termination (severance, six-day review period, release of claims).
- âOffered to stay and complete prioritiesâ - I was actively working on projects until the card cancellation signal.
- âChange in behavior unsettling to manyâ - I had posted about mental health awareness month and workplace conditions; CEO posted about âsilencing the voice in your headâ on the same day (May 31, 9:45 AM).
- âPatrick decided to decline and resign immediatelyâ - This twists my 12:16 PM email into âproofâ of resignation. My email declined a vague âCatchupâ meeting after recognizing the card cancellation termination signal and warned about the CEOâs fraud pattern. It says nothing about resigning. Radha sent the termination email 1 hour 59 minutes later claiming I âdecided to resign immediately.â
The Brex/Ramp cover story was necessary because card cancellations were the known termination signal at Puzzle. By framing it as an API partnership transition, Sasha provided plausible deniability for why my card was canceled before the termination meetingâwhile also signaling to other employees that âmore of you might get cancellation noticesâ (creating fear/compliance).
The termination was executed through HR Pals, a third-party HR services provider. HR Pals sent the separation agreement requiring me to waive claims for fraud, wrongful discharge, and retaliationâa document that suggests either they didnât review what they were asking me to sign, or they knowingly facilitated an illegal termination.
Brianna Gutierrez (HR Pals): âI am reaching out to you as I have received receipt of your resignation effective today. [âŚ] Additionally, to thank you for your contributions to Puzzle, we will be offering you a payment covering 2 weeks of your salary.â
â[âŚ] you have no right, title, claim, or interest in or to any of the Companyâs securities [âŚ] you acknowledge and agree that you do not have any right, title, claim, or interest in or to the option described in the employment offer letter [âŚ] which would not be vested in any event. [âŚ] Although you are not otherwise entitled to receive any severance benefits from the Company, subject to [âŚ] your timely execution of this Agreement, [âŚ] the Company will pay you a lump sum severance paymentâ
In exchange for two weeksâ severance, required to waive claims against not just Puzzle, but âits predecessors, successors, past, present or future subsidiaries, affiliated companies, investors, branches or related entities.â
Language encompasses: LendUp, Mission Lane, all investors, any future ventures.
Claims required to waive: Fraud, breach of contract, wrongful discharge, retaliation, and all equity claims.
This goes beyond standard severance language - attempt to buy permanent silence about decade-long pattern across multiple companies.
Critical: Separation Agreement Language Mirrors CFPB Order Scope
The separation agreementâs network scope (âpredecessors, successors, subsidiaries, affiliated companies, investors, branches or related entitiesâ) directly parallels the CFPB orderâs binding language:
| Separation Agreement | CFPB Order |
|---|---|
| âpredecessors" | "Defendantâ (LendUp) |
| âsuccessorsâ | Paragraph 32: âsuccessor company" |
| "subsidiariesâ | Paragraph 32: âsubsidiary, parent, or affiliate" |
| "affiliated companiesâ | Paragraphs 7-11: âall other persons in active concert or participation" |
| "investorsâ | Network entities (GC, XYZ, QED, Kapor) |
| ârelated entitiesâ | Paragraph 50: âtransferee or assigneeâ |
What this reveals:
Sasha knows the CFPB order binds him personally across all affiliated entities (Âś9, 10, 11: âDefendant and its officersâ). He structured the separation agreement to mirror that scope because he needs silence across the same network the order covers. This explains why:
- Mission Lane sent C&D same day as Puzzle (August 11, 2023) â predecessor affiliate covered by both documents
- Separation agreement specifically mentions âinvestorsâ â GC, XYZ, QED all have exposure if fraud is documented
- Broad waiver scope wasnât boilerplate â it was specifically crafted to match CFPB orderâs âactive concert or participationâ language
The separation agreement is a private contract attempting to replicate the CFPB orderâs network scope â buy silence from employees across the same entities the federal order already binds the CEO to.
âYou agree that you will not disclose to others the fact of this Agreement or its terms. [âŚ] You agree that you will not disparage or encourage or induce others to disparage the Company or any of its Released Parties.â
The Separation Agreement Proves Termination
- Formal separation agreement (only issued for terminations)
- Severance payment offer (not given for voluntary resignations)
- Six-day review period (required for termination releases under law)
- Release of all claims including non-disparagement and non-disclosure
- Healthcare continuation through specific date
- Required acknowledgment that I had âno right, title, claim or interestâ in my vested stock options
The email framed severance as a âthank you for your contributions,â while the legal document stated I was ânot otherwise entitled to receive any severance benefitsâ except âin consideration forâ signing away all rights to sue, speak publicly, or claim equity.
I declined to sign the confidentiality and non-disparagement agreements within the six-day window.
Days after my termination, I posted on LinkedIn that I had been âconditioned by workplace instability into thinking I was getting fired, but in reality I resigned,â showing how effectively the gaslighting had worked. I had changed my LinkedIn tagline to âthis guyâs crazy iâm sure,â anticipating that people would dismiss my documentation of the CEOâs pattern as the ravings of a disgruntled employee. I was already doubting my own memory of what happened, despite the separation agreement proving it was a termination. CEO Sasha Orloff viewed my LinkedIn profile after this post, monitoring my public struggle with the false narrative he had created.
May 31, 2023, 12:16 PM: Warning to VP of Engineering (Prophecy)
Hours after my corporate card was canceled (the known termination signal), I declined the vague âCatchupâ meeting Radha Shenoy had scheduled and sent her this email. Everything I predicted came true.
This email was likely used as their âproofâ of resignation. Radhaâs internal termination email (evidence-140) sent 1 hour 59 minutes later claims I âdecided to decline and resign immediatelyââtwisting my refusal to attend a vague meeting after recognizing the termination signal into a voluntary resignation. My email says nothing about resigning. It warns about the CEOâs fraud pattern and declines a meeting after my card was canceled.
Timeline (from my email to therapist documenting the sequence):
- Tuesday, May 30, 2023: CEO posting relentlessly on social media (documented viewing my LinkedIn at midnight their time); worked until 4am finishing a project; Radha canceled our scheduled 1-on-1 and sent âCatchupâ invite for Wednesday with no context
- Wednesday morning, May 31, 2023: Corporate card canceled during my physical therapy appointment (for knee injury from skating accident Halloween 2022âfell on a grate, busted both knees; never went to physical therapy again after this cancellation)
- May 31, 2023, 9:45 AM: CEO posts on Twitter about silencing the voice in your head: âThis resonates strongly. Took meditation to get me to the other side. Still doesnât work always, but a powerful tool for building mental strength (for me, at least).â Quote-tweeting: âI used to listen to the voice in my head. And, it caused me to be sad, lonely and depressed. When I learned to silence the voice, I improved 10x in all areas of my life.â Posted during the termination day, after card cancellation
- May 31, 2023, 12:16 PM: Sent email to Radha Shenoy (VP of Engineering), declining âCatchupâ meeting
- May 31, 2023, 5:47 PM (evidence-135): LinkedIn profile views show family-level surveillance on termination dayâSasha viewed profile ~2 hours prior (around 3:47 PM), Jennifer Villanueva Orloff viewed 12 minutes prior (around 5:35 PM), multiple Puzzle employees also viewing. âFound you through LinkedIn searchâ notation on Sashaâs view. Both CEO and his wife monitoring terminated employeeâs profile hours after termination.
Email to Radha Shenoy (VP of Engineering), May 31, 2023:
Iâm not giving the courtesy of a final call. You, Sasha, and Cwikla are so shady and untrusting itâs predictable at this point.
Sasha uses people. He hired you because you fire people. You get paid $[REDACTED] to do this instead of protecting your team.
This job will eat your soul away. It might not be obvious yet, but you will wake up in a year or two regretting doing all this for such unserious and selfish people.
There are two outcomes for Puzzle. Itâs somehow successful, yet you still burn through people in the process. The more realistic one is where everything Iâm saying is true. This company will either fizzle out before a Series B, or Sasha runs it to the ground until his ego snaps. Either way, there will be a lot of truth-bending to get what he wants.
Send me whatever next steps and Iâm out. I regret working here and feel sorry for anyone who gets convinced to save this.
Patrick
What happened immediately after (documented in real-time):
- Posted screenshot in #general: âhappy end of mental health awareness month; I hope Iâve been a fun example for you all and you continue ignoring the conditions that brought me to this pointâ
- Posted meme in #random (immediately deleted, banned from Slack - âfinger was on the triggerâ)
- Posted public list of workplace red flags on LinkedIn: exploding offers, impersonal interviews, team-building theater, productivity surveillance, yes-man culture, screaming, treating people as replaceable, controlling the narrative (complete list in appendix)
- Company morale hit âlowest in companyâs historyâ that week
- Received âresignationâ email + termination paperwork with anti-disparagement clause
- CEO continued âbusiness as usualâ posting with âno emotional intelligence, doesnât pause to reflectâ
June 4, 2023 (4 days after termination): CEO posts Twitter thread about wealth inequality and political problems:
âIf you havenât dug into the rabbit hole of wealth inequality, or why it is such a big deal now versus when we were younger, this time lapse style video is worth 2 minutes. https://tiktok.com/t/ZTRopRLk8/â
âFor me the issue is not raising taxes, I support that. But increasing taxes with the current political ideology now will likely go to more military or more handouts, not R&D, education, job creation, universal healthcare or things that will actually build up the middle class.â
âSo we are not short of ideas on how to solve. We are long in political hubris, short term thinking, and politicians without any real world job experience. They live in an echo chamber of failing up.â
âIf history repeats itself, the US could cede as the global superpower or we could see a populist revolution (Sanders, Trump, Jan 6th). Its scary to think it might be a âwhenâ instead of an âifâ not from anyone other than our own political infighting. đ¤Żđ¤Śââď¸ đđđâ
The TikTok link: First search result for âwealth inequalityâ - performative posting without actual engagement with the issue.
The hypocrisy: CEO posting about wealth inequality, universal healthcare, and âecho chamber of failing upâ 4 days after terminating an employee who:
- Had to cancel physical therapy (knee injury from Halloween 2022) when corporate card was canceled
- Posted about mental health awareness month and workplace conditions
- Was monitoring his profile on termination day (family-level surveillance)
- Would spend 9 months unemployed, prioritizing sick cat care over job searching
- Had raised concerns about OpenAI API costs and data privacy
Context while posting about âbuilding up the middle classâ:
- CEO of company with $312 total revenue vs $10M+ burned (subsidized by investors)
- Subject to CFPB permanent ban for ârepeatedly lying to consumersâ of predatory loans
- Operating Partner Rewards affiliate program in violation of federal ban
- Leading company that would photoshop metrics 2 years later (Oct 2025)
The âBanker to the Poorâ ideology extends to Twitter performance: post about wealth inequality and helping the middle class while actively retaliating against a terminated employee dealing with healthcare loss and unemployment. The TikTok being just the first search result for âwealth inequalityâ demonstrates this is performed concern, not genuine engagement.
âPoliticians live in an echo chamber of failing upâ - posted by CEO who got golden parachute from CFPB-banned company, raised $30M+ for accounting software with $312 revenue, and would delete equity from employees who questioned practices.
The prophecy came true (2023 â 2025):
| Prediction (May 31, 2023) | Reality (2023-2025) |
|---|---|
| âFizzle out before a Series Bâ | â No Series B announced, 2.5+ years later (only $15M âfunding roundâ Nov 2023) |
| âRun it to the ground until his ego snapsâ | â ActualQuickBooks photoshopping incident (Oct 2025: 3 likes â 12,362); continued operations with $312 revenue vs $10M+ burned; still no viable business model |
| âTruth-bending to get what he wantsâ | â Photoshopped social media metrics, false academic credentials (careers page), CPA credential misuse, 4 C&Ds to suppress documentation, âresignationâ narrative control |
| âBurn through peopleâ | â Layoffs (Dec 2022, May 2023 wave); âlowest morale in company historyâ observed and documented week of my termination; multiple employee departures during this period |
| âEat your soul awayâ | â Dec 2022 board meeting: Sasha blamed team for underperforming, âyouâre replaceableâ tone; threw employees under the bus when convenient; forced moral compromises (deploy false testimonials, suppress fraud comments) |
| âRegret working hereâ | â Stated in this email (May 31, 2023); consistent with post-termination mental health impact documented in SEC complaints |
Clinical validation:
Licensed therapist evaluation (referenced in SEC complaints) confirmed workplace gaslighting and systematic manipulation, not mental illness. I had been discussing the toxic workplace with her for months before termination. The timeline above is from my email to her documenting the sequence of events. Her professional assessment validated:
- The retaliation pattern: card cancellation â forced meeting â narrative control (âresignationâ framing)
- My recognition of the manipulation dynamics: âI manipulated the situation tooâŚbeing pretty methodical in planting all these seeds and using their own mistrust to turn them against each otherâ
- My real-time assessment: âTwo co-founders are deep narcissists that have attracted each other but have no real compatibility and will burn the company and employees downâ
What this email proves:
- Pattern recognition in real-time - Not retrospective analysis; I called it the day of termination
- Good faith warning - Tried to warn leadership, protect remaining employees (âfeel sorry for anyone who gets convinced to save thisâ)
- Contemporaneous prophecy - Every single prediction came true with documented receipts
- Clinical record - Therapistâs notes validate timeline and confirm workplace trauma, not mental illness
- Consciousness of manipulation - Even while being gaslit, I recognized the pattern and documented it
The email demonstrates I wasnât âmentally illâ or âdisgruntledâ - I was accurately documenting a systematic pattern that would play out exactly as predicted over the next 2.5 years.
Termination Day Surveillance (May 31, 2023)
May 31, 2023, 5:47 PM: LinkedIn profile analytics captured on termination day show coordinated surveillance by CEO and his wife.
May 31, 2023, 5:47 PM: LinkedIn âWhoâs viewed your profileâ showing family-level surveillance on termination day. Sasha Orloff (CEO at Puzzle) viewed 2h ago (~3:47 PM), notation âFound you through LinkedIn search.â Jennifer Villanueva Orloff (Sashaâs wife, âActive learner. Enjoying Life.â) viewed 12m ago (~5:35 PM). Also visible: multiple Puzzle employees viewing profile (Madalyn Maya Rice - Software Engineer at Puzzle, Olvis Gabriel Camacho Urey - Senior Software Engineer), plus Steven Tison (Senior Auditor at Carmichael, Brasher, Tuvell & Company). Pattern: both CEO and wife monitoring terminated employeeâs LinkedIn activity hours after termination.
Timeline reconstruction from 5:47 PM snapshot:
- ~3:47 PM (2h before screenshot): Sasha Orloff views profile via âLinkedIn searchâ - active monitoring after termination meeting timeframe
- ~5:35 PM (12m before screenshot): Jennifer Villanueva Orloff views profile - wife surveillance near end of business day
- 5:47 PM: Screenshot captured showing coordinated family-level monitoring
Multiple Puzzle employees also viewing profile same day:
- Maya Rice (Software Engineer at Puzzle) - viewed 55m ago (~4:52 PM)
- Olvis Gabriel Camacho Urey (Senior Software Engineer) - viewed 1h ago (~4:47 PM)
What this demonstrates:
- CEO active surveillance on termination day: âFound you through LinkedIn searchâ indicates intentional profile lookup, not passive notification
- Family-level monitoring: Wife Jennifer viewing profile same day as termination extends surveillance beyond professional to personal/family unit
- Employee activity tracking: Multiple current Puzzle engineers viewing profile suggests either directed monitoring or internal discussion about the termination
- Pattern established early: This May 31, 2023 surveillance establishes the family monitoring pattern began on termination day itself.
Context with surveillance pattern:
- May 30, 2023: CEO viewing my LinkedIn at midnight their time (night before termination)
- May 31, 2023: Both Sasha and Jennifer monitoring profile on termination day
- Summer 2023: Jennifer viewing profile as I was publishing fraud documentation (June-August 2023 period when posting about LendUp, Mission Lane, Asset Sale documents)
- November 2025: Sasha commenting on Jenniferâs week-old LinkedIn post day after final partner notices
The surveillance operated at family level from termination day through the 2023 period when I was publishing fraud documentation. This isnât passive social media activityâitâs systematic monitoring of a terminated employee who raised compliance concerns.
Laptop Return Box (June 1, 2023)
May 31, 2023, 11:30 AM: Brianna Gutierrez (HR Pals) sends termination email with impossible equipment return timeline:
âPlease return all company equipment and materials by Friday June 2, 2023.â
June 1, 2023, 10:44 AM: Brianna sends follow-up email stating laptop return box âscheduled to arrive tomorrowâ:
âA FedEx laptop box has been sent to your address on file and is scheduled to arrive tomorrow. Please send back your laptop and charger using this packaging.â
The impossible timeline:
- Deadline set: Return equipment BY June 2, 2023 (May 31 email)
- Box arrival: Scheduled to arrive June 2, 2023 (June 1 email)
- Result: Same-day return expected - receive box and return it the same day
This demonstrates either incompetence or deliberate setup for non-compliance claim. Cannot meet deadline when return box arrives on deadline day.
June 1, 2023: I responded to Brianna warning about the situation:
âYou need to save whoeverâs left. This will not go well under the current leadership and anyone close to them is so blinded by whatâs really going on.â
Correction: Box actually arrived June 2, not June 1 (as stated in June 1 email: âscheduled to arrive tomorrowâ). This makes the timeline even more absurd - they demanded return BY June 2 when the box wouldnât arrive UNTIL June 2.
June 2, 2023: Laptop return box delivered - same day as return deadline. Impossible timeline: demanded equipment return BY June 2 when box scheduled to arrive June 2. âlaughing my fucking ass offâ was my reaction to the absurd deadline. Pattern: termination logistics either incompetent or designed to create compliance issues.
What this demonstrates:
- Impossible deadline: Demanded return by date when return box would arrive
- Premeditation with poor execution: Return box ordered quickly (May 31 after termination) but deadline not adjusted for shipping time
- Systematic preparation: Job postings created beforehand, card cancellation signal, immediate Slack removal, return box logistics rushed
- Consciousness of planning: This wasnât a sudden âresignationâ decision - termination was planned with all logistics ready, just executed sloppily
The corrected timeline:
- May 30: Radha cancels scheduled 1-on-1, sends vague âCatchupâ meeting (misdirection)
- May 31, 11:30 AM: Termination email sent claiming âresignation,â demanding equipment return BY June 2
- May 31: Card canceled (morning), CEO posts mental health tweet (9:45 AM), family surveillance (afternoon), Slack removal (after posting), return box ordered/shipped
- June 1, 10:44 AM: Email states box âscheduled to arrive tomorrowâ (June 2) - contradicting June 2 deadline set previous day
- June 1: I warn Brianna: âYou need to save whoeverâs leftâ
- June 2: Return box arrives (same day as deadline), equipment returned with written note
Everything was prepared before termination meeting, but execution revealed the absurdity - demanding same-day return when box arrives on deadline day.
June 2, 2023: Sent equipment back with written note. I hoped they kept it. I knew that sheet of paper would be worth more than Puzzle.
Beau Kuhn: Hiring Bonus Culture and Employee Complicity (June 1, 2023)
June 1, 2023 (same day laptop return box arrived): Beau Kuhn, the junior developer I had warned about in my August 2021 email, posted on LinkedIn recruiting for Puzzleâs frontend engineer positionâthe same day I was terminated.
June 1, 2023: Beau Kuhn (Software Engineer at Puzzle) posting frontend engineer job listing on LinkedIn same day as my termination. Link goes to puzzlefin.notion.site job posting. Posted 16 minutes before screenshot. Pattern: employees actively recruiting replacements on termination day, incentivized by hiring bonuses.
Text messages with Beau (June 1, 2023, 8:32 PM):
June 1, 2023, 8:32 PM (same day as termination): Text conversation with Beau showing his perspective while still employed. Key quotes: âFor those of us still here, we need to do our best to make sure all our combined effort doesnât go to waste, despite what may or may not be right with the company where itâs at.â My responses: âtake it easy man,â âenjoy it while it lasts,â âtheyâre not gonna immediately let people go,â âbut you need to get out of there at some point.â Beau: âIâm too poor to have a jobâ (financial trap), âI just got a new apartment in San Diego,â âYeah youâre right,â âIâm hoping we get an exitâŚâ
The Hiring Bonus Culture:
Puzzle offered hiring bonuses to employees who successfully referred candidates. This explains why employees were actively sharing job listings on termination dayâthey werenât just company loyalists, they were financially incentivized. No one gave a shit about fraud concerns. People werenât blinking an eye at my termination because there was money in recruiting my replacement.
Even the Chief of Staff had blocked me. The isolation wasnât accidentalâit was systematic, extending from junior engineers to executive staff.
What the June 1 texts show:
On termination day itself, Beau was already acknowledging âwhat may or may not be right with the company where itâs atâ but rationalizing staying (âwe need to do our bestâ). He admitted being financially trapped (âIâm too poor to have a jobâ) and hoping for an exit. Even while recognizing problems, he posted the job listing (hiring bonus) and excommunicated me.
What happened after June 1:
- 2021-2023: I warned Beau about the dysfunction or tried to help or protect him
- June 1, 2023: Beau ignored warnings, posted job listing (hiring bonus incentive), texted me acknowledging dysfunction but rationalizing staying
- LinkedIn confirms: His profile shows he worked extensively on âLLMs⌠specifically PaLM2 and ChatGPT,â âRetrieval Augmented Generation (RAG) system,â and âEnhanced transaction categorization through the utilization of vector databases and embeddings, winning a company hackathonââthe exact ChatGPT/AI features I raised concerns about (OpenAI API costs, data privacy, customer financial data to third-party APIs)
- July 6, 2023: I reported to HR Pals that Cwikla was harassing (including Beau after hackathon win: âhe shouldnât have won the hackathonâ)
- Around July 6, 2023: Beau contacted me after he got in trouble for my HR email, then excommunicated me
- Internal evidence escalation: People withdrew after I used internal evidence theyâd given meâa coworker had sent me (1) Sashaâs internal Slack message about my card cancellation and (2) Radhaâs termination email. When I used these in my documentation, contacts stopped. People became afraid Iâd use anything they shared against Puzzle.
- Within 1-2 months: People stopped contacting me from inside Puzzle or clearly pulled awayâonly 2-3 people total had reached out. The fear was explicit: anything given to me could be used as evidence.
- July 26, 2023: Sashaâs voicemail offering financial assistance (after internal evidence escalation, after seeing fear working)
- ~6-7 months later (~December 2023/early January 2024): Beau fired (LinkedIn end date: January 2024)
Meeting after Beauâs termination (December 2023):
After being fired, Beau wanted to reconnect but hesitated reaching out. He later admitted he was concerned Iâd âuse somethingâ against Puzzleâlikely referencing my July 6, 2023 HR email where I named him as a victim of Cwiklaâs harassment. The fear of being documented was so pervasive that even a former employee whoâd been wrongfully terminated was afraid to talk.
We met in December 2023 where he revealed:
- Didnât trust Sasha: Also felt he was shady
- Cofounders met on founder matching platform: Revealed Sasha and cofounders met on a co-founder matching site (likely Y Combinatorâs Co-Founder Matching platform)ânot an organic founding team
- Implied wrongful termination: Suggested he was also wrongfully terminated
- Legal threat: âThey told him he wonât be considered on good terms if he speaks to a lawyerâ - explicit coercion to prevent legal counsel
- Didnât want to go too deep: Still scared even after termination
- Aware of equity deletion and LendUp documentation: Said he âheard aboutâ my equity deletion and saw my Puzzle x LendUp Twitter posts. When I asked, âYou know what Sasha did with LendUp right?â he seemed nonchalant and knowing about itâdidnât particularly care to go into it. Demonstrates willful ignorance: even after being fired and threatened himself, Beau knew about the CFPB history but chose not to engage with the pattern.
Email to Alice Ko, December 24, 2023:
âbeau hit me up last weekend and we met up. he didnât want to go too deep, but implied he was also wrongfully terminated. they told him he wonât be considered on good terms if he speaks to a lawyer.. such a crazy thing to have to say.â
What this demonstrates:
- Systematic legal threats: Puzzle explicitly threatened Beau not to speak to a lawyer, using âgood termsâ as leverage (likely referencing equity, references, or severance)
- Witness intimidation: After I named Beau in my July 6, 2023 HR complaint about Cwiklaâs harassment, Beau got in trouble, then was fired months later, then threatened not to lawyer up
- Pattern of preventing legal counsel: Same playbook as my experienceâseparation agreements demanding silence, threatening language in C&Ds, using âgood termsâ as coercion
- Fear persists post-termination: Beau âdidnât want to go too deepâ even after being firedâthreats were effective in maintaining silence
- Willful ignorance of CFPB history: Beau âheard aboutâ my equity deletion, saw Puzzle x LendUp Twitter, knew about LendUp when askedâbut was nonchalant, didnât care to go into it. Even after being fired and threatened himself, chose not to engage with the pattern. Demonstrates how employees rationalize staying/protecting reputation: acknowledge fraud exists but refuse to examine implications.
Beauâs response after being cut off:
After I cut Beau out (November 2024 during Japan trip), he told someone who had been fired before me that he thought I was âmentally ill.â This mirrors Sashaâs internal narrative strategyâemployees who maintained contact while staying at Puzzle adopted the same âmentally illâ framing once I enforced boundaries. The narrative served to resolve their cognitive dissonance: easier to dismiss me as crazy than confront their own complicity in staying at a company committing fraud.
The person Beau told:
This employee, who had been fired before me, barely wants to discuss Puzzle. Doesnât want to provide any evidence. Doesnât particularly care about the âoperationâ aspect. Has chosen to move on entirelyâeven though heâs told me Puzzle was a financial setback for him.
He told me that after what he believes was his termination (framed as âask if Puzzleâs the right fit for youâ), he emailed Sasha saying he appreciated the opportunity. Sasha never replied.
What this demonstrates about âgood termsâ threats:
When Puzzle threatens employees âwonât be considered on good terms if he speaks to a lawyer,â it works. Even people who were financially harmed choose silence. Even people Beau tells âPatrick is mentally illâ donât reach out to compare notes or provide evidence. The legal coercion creates such effective fear that former employees who suffered financial losses would rather move on in silence than participate in documentation that could validate their own claims or contribute to class action recovery.
Sashaâs silence after termination: This employee reached out after being fired, expressing appreciation for the opportunityâand Sasha never replied. Shows the pattern: terminations framed as voluntary (âask if Puzzleâs the right fit for youâ), employees try to maintain professional relationship, CEO ghosts them. The silence reinforces that former employees have no value once theyâre no longer useful.
Mid-2025 reconnection attempt:
A few months before the photoshopping incidents (October 2025), the coworker who had given me internal evidence (Sashaâs Slack message + Radhaâs termination email) tried to reconnect. They were still working at Puzzle. This person initially started connecting with me before my termination when I hinted on LinkedIn about the lack of psychological safety.
I entertained it briefly but realized I couldnât maintain normal conversations with people who chose to stay at a company operating under a CFPB ban, deleting employeesâ equity, and threatening former employees not to speak to lawyers.
He did also briefly reach out once after noticing my post-Puzzle job. I appreciated it, but even then I couldnât resume normalcy.
The narrative incompatibility: I couldnât have both narratives exist simultaneouslyâthat Iâm âmentally illâ (what Sasha told employees, what Beau told others after I cut him off) and that people âthink highly of meâ enough to stay in touch. If the fraud documentation was delusional, why reach out? If it was credible, why stay at Puzzle? The contradiction was untenable. People wanted to maintain contact while avoiding the cognitive dissonance of their own complicity.
I ended up cutting out Beau while I was in Japan 2024. (See: Psychedelic & Psychic Prophecies - November 2024 Osaka encounter where grifter admitted making âillusions,â coinciding with final decision to cut off remaining Puzzle contacts who didnât believe me at the time)
Timeline connecting to August 2021 warning:
- August 27, 2021: Warned PM about Beau (hired July 2021): âBeau is really eager to learn, but Iâm already afraid Cwikla has given him poorly defined, large, and unmanageable projects. This isnât how you delegate to a junior developer⌠Iâm afraid heâs being set up for failureâ
- By 2023: I had warned Beau about the dysfunction; meanwhile he was working extensively on ChatGPT/LLM/RAG features per LinkedIn
- June 1, 2023: Beau ignored my warnings, posted job listing same day as my termination (hiring bonus incentive)âno one gave a shit about fraud concerns
- June 1, 2023, 8:32 PM: Text messages where Beau acknowledges problems but rationalizes staying, admits financial trap
- July 6, 2023: I reported Cwiklaâs harassment to HR Pals (including harassment of Beau after winning hackathon: âhe shouldnât have won the hackathonâ)
- Around July 6, 2023: Beau contacted me after getting in trouble for my HR email, then excommunicated me
- June-July 2023: Internal evidence escalationâcoworker sent me Sashaâs Slack message about card cancellation + Radhaâs termination email; when I used these, people withdrew; fear became explicit: anything shared could be used as evidence
- Onward: Internal contacts dried upâonly 2-3 people total had reached out, then stopped or clearly pulled away
- July 26, 2023: Sasha voicemail offering financial assistance (after seeing internal evidence strategy and fear working)
- Nov 14, 2023 (post-Oct 7): Coworker sent âeggshellsâ concern message: âHey Patrick, I heard that you made a comment around not wanting to live? If so, I want you to know folks really care about you⌠Thereâs an expert call/text hotline if youâre feeling overwhelmed at 988. Iâm sorry if this is all misinterpretedâ - I was posting about ânot wanting to live in a world with this much evilâ (referencing geopolitical violence); didnât respond due to condescending framing and his apparent lack of understanding about who he was working for
- ~Dec 8, 2023: Deleted my LinkedIn entirely (after Ianâs âgo on a vacationâ hostility)
- Dec 20, 2023: Unsent C&D prepared - 12 days after I permanently deleted my LinkedIn, proving they were still monitoring and drafting legal threats even after the account no longer existed
- ~6-7 months later (~December 2023/early January 2024): Beau fired (LinkedIn end date: January 2024)
- December 2023: Beau hesitated reaching out (feared Iâd âuse somethingâ); met after his firingâhe felt Sasha was shady, revealed cofounders met on founder matching platform, implied wrongful termination, told me Puzzle threatened him: âwonât be considered on good terms if he speaks to a lawyerââexplicit legal coercion; admitted he âheard aboutâ my equity deletion, saw Puzzle x LendUp Twitter; when I asked âYou know what Sasha did with LendUp right?â he seemed nonchalant and knowingâdidnât care to go into it (willful ignorance even after being fired and threatened himself)
- December 24, 2023: Email to Alice Ko documenting Beauâs meeting and legal threat
- November 2024: Cut Beau out during Japan trip
- Post-cutoff: Beau told someone fired before me that he thought I was âmentally illââadopted Sashaâs narrative to resolve cognitive dissonance
- Employee fired before me: Barely wants to discuss this, doesnât want to provide any evidence, doesnât particularly care about the âoperationâ aspect, chosen to move on entirelyâeven though heâs told me Puzzle was a financial setback for him. After termination (framed as âask if Puzzleâs the right fit for youâ), emailed Sasha saying he appreciated the opportunity; Sasha never replied. Demonstrates effectiveness of âgood termsâ threats: even financially harmed former employees choose silence over documentation or legal action.
- Mid-2025: Employee (who gave internal evidence: Sashaâs Slack + Radhaâs email) tried reconnecting while still at Puzzle; initially connected before my termination when I hinted on LinkedIn about lack of psychological safety; I realized narrative incompatibilityâcanât maintain contact with someone staying at company committing fraud while positioning me as âmentally illâ
What this demonstrates:
- Financial incentives for complicity: Hiring bonuses made employees financially invested in participating in termination logistics
- No one cared about fraud concerns: On June 1, employees were posting job listings, not questioning why I was terminated
- Prediction validated: My August 2021 concern (shared with Mitchell Troyanovsky, Product Manager) that Beau was âbeing set up for failureâ proved trueâby June 1 he was trapped (âIâm too poor to have a jobâ), financially vulnerable, working under toxic leadership
- Cognitive dissonance on June 1: Beau texted acknowledging âwhat may or may not be right with the companyâ while simultaneously posting job listings to recruit my replacement
- Retaliation cascade: After I reported Cwiklaâs harassment (naming Beau as victim), Beau got in trouble and excommunicated meâpattern of punishing both whistleblower and victims who didnât request protection
- Internal evidence as isolation mechanism: When I used internal evidence (coworker sent me Sashaâs Slack message about card cancellation + Radhaâs termination email), people withdrew entirely. Fear became explicit: anything shared could be documented. This strategy was effectiveâled to July 26, 2023 voicemail after seeing fear working.
- Systematic legal threats: Puzzle explicitly threatened Beau: âwonât be considered on good terms if he speaks to a lawyerââusing equity/references/severance as leverage to prevent legal counsel
- LinkedIn validates concerns: His profile confirms he worked extensively on ChatGPT/LLM/RAG features and won the hackathon Cwikla harassed him aboutâdemonstrates the AI work I raised concerns about was actively being developed
- Witness intimidation pattern: After I named Beau in HR complaint â he got in trouble â ~6-7 months later fired (January 2024) â threatened not to lawyer up â hesitated reaching out (feared Iâd âuse somethingâ) â âdidnât want to go too deepâ even after termination
- Systematic isolation: From junior engineers (Beau excommunicating after getting in trouble) to Chief of Staff blocking meâorganization-wide pattern. Only 2-3 people total reached out from inside, stopped within 1-2 months after internal evidence use. Nov 14 âeggshellsâ message demonstrates fear: coworker reframed my geopolitical post (ânot wanting to live in a world with this much evilâ) as suicide concern, walking on eggshells about who he was working for.
- Warnings ignored until too late: Only after getting fired himself did Beau fully admit Sasha was shady (December 2023 meeting after termination)
- Founder matching origin: Cofounders meeting on matching platform (likely YCâs) shows this wasnât organic founding team, explains misalignment
- Beau adopted âmentally illâ narrative: After I cut him out (Nov 2024), Beau told someone fired before me that he thought I was âmentally illââadopted Sashaâs internal narrative to resolve cognitive dissonance about his own complicity
- âGood termsâ threats effective on prior terminations: Employee fired before me barely wants to discuss this, doesnât want to provide evidence, doesnât care about âoperationâ aspect, chosen to move on entirelyâdespite acknowledging Puzzle was a financial setback for him. After termination (framed as âask if Puzzleâs the right fit for youâ), emailed Sasha saying he appreciated the opportunity; Sasha never replied. Demonstrates Puzzleâs legal coercion works: even financially harmed former employees choose silence over documentation or legal action.
- Narrative incompatibility (mid-2025): Coworker who gave internal evidence tried reconnecting while still at Puzzle; initially connected before my termination when I hinted on LinkedIn about lack of psychological safety; I realized canât maintain contact with someone staying at company committing fraud while positioning me as âmentally illââcanât be both delusional and worth staying in touch with. People wanted contact without facing their own complicity.
- Willful ignorance of CFPB pattern: December 2023 meeting: Beau âheard aboutâ my equity deletion, saw Puzzle x LendUp Twitter documentation; when I asked âYou know what Sasha did with LendUp right?â he seemed nonchalant and knowingâdidnât care to go into it. Even after being fired and threatened himself (âwonât be considered on good terms if he speaks to a lawyerâ), chose not to engage with 13-year fraud pattern. Demonstrates how employees rationalize complicity: acknowledge fraud exists but refuse to examine implications or connect to their own experience.
- Surveillance persisted after LinkedIn deletion: Deleted LinkedIn ~Dec 8, 2023; unsent C&D dated Dec 20, 2023 (12 days later)âdemonstrates they were still monitoring and preparing legal threats even after the primary platform no longer existed.
Beauâs trajectory demonstrates Puzzleâs systematic witness management: financial entrapment via hiring bonuses, explicit legal threats after termination, and adopting the âmentally illâ narrative about me after I cut contactâresolving his cognitive dissonance by adopting Sashaâs internal framing. The unnamed coworker who provided internal evidence (initially connected before my termination when I hinted on LinkedIn about lack of psychological safety) tried reconnecting mid-2025 while still employedânarrative incompatibility meant they wanted contact without facing their own complicity in ongoing fraud.
Note: Beau will likely benefit from this documentation now. If he has his own lawsuit or becomes part of a class action for wrongful termination, the evidence of Puzzleâs explicit legal threats (âwonât be considered on good terms if he speaks to a lawyerâ) plus the hiring bonus culture and systematic retaliation patterns documented here establish the companyâs pattern and practice. Ironically, he may get kickback from the same documentation he ignored and didnât support when it mattered.
The employee fired before meâwho Beau told I was âmentally illââalso stands to benefit from this documentation, even though heâs chosen silence. Puzzle being a âfinancial setbackâ for him likely means equity deletion or other compensation issues, yet he wonât provide evidence or participate in documentation. This is exactly what Puzzleâs âgood termsâ threats are designed to do: make even financially harmed former employees too afraid to speak up or compare notes, ensuring pattern stays hidden and preventing collective action that could lead to class action recovery.
Sasha Orloffâs July 26, 2023 Voicemail
On July 26, 2023, after declining to sign the separation agreement and forfeiting the severance payment, I began publicly documenting the companyâs false narrative. I posted on LinkedIn about my job search struggles while exposing that Puzzle was telling employees internally I had âresigned,â including screenshots showing this messaging.
Shortly after these posts, I received a voicemail from CEO Sasha Orloff offering to cover âtransition costsâ and COBRA premiums âfor a few months,â acknowledging heâd seen I was âfacing some challenges finding your next role.â I had not received any contact from Sasha since days prior to my termination. The voicemail repeated the false claim that I had âresigned,â despite the separation agreement proving I was terminated, and despite my having just publicly exposed this lie with internal evidence.
CEO voicemail to terminated employee. Falsely restates âresignation,â offers âtransition costs,â frames problem as lack of âjob fitâ while acknowledging constant surveillance. Nervous, stutteringâconscious of guilt.
The timing was explicit: after I refused the formal severance agreement and began posting proof of their deception with screenshots from current employees, the CEO personally reached out offering money outside any formal process. This outreach came at a moment when I was publicly vulnerableâposting about recruiter difficulties while documenting his pattern of fraud across companies.
The personal nature of this contactâa CEO directly monitoring and reaching out to a former employee who had (1) refused to sign an NDA, (2) exposed their false internal narrative with evidence from current employees, and (3) was in financial distressâdemonstrates a calculated attempt to secure my silence when I was most desperate.
LendUp Employee/Shareholder: Selective Engagement Pattern
A former LendUp employee and shareholder provided the December 2018 asset sale document that showed LendUp assets transferring to Mission Lane. I interviewed him about his LendUp experience. He personally experienced the LendUp-to-Mission Lane card transitionâhis employee âL Cardâ became a Mission Lane card.
Timeline of engagement:
July 20, 2023 - Initial contact:
âIâm certainly familiar with the LendUp story, as a former employee & shareholder⌠wouldnât exactly call it a success, of course. Iâm curious to hear about the situation at Puzzle - whether on the record or not.â
July 26, 2023 - Validation of toxic pattern:
âThanks Patrick - reviewed the outline, sounds very much like the Sasha I worked for.â
Offered to connect, explicitly prioritized my health: âAbsolutely no rush here - please prioritize your own health if it isnât something you want to talk about right now!â
July 31, 2023: Confirmed general familiarity with LendUp/Mission Lane split
August 3, 2023 - My email revealing pattern concerns:
I shared concerns about QED/Nigel Morris connections, admitted concern about appearing to engage in âconspiratorial thinking,â but noted: âas someone whoâs never been near fintech before, I think itâs safer to assume the Capital One cofounder knows what heâs doing.â Mentioned Forbes repeatedly listing Nigel and Frank for Midas List, QEDâs Credit Karma involvement, Frank Rotman and Ashley Marshall (QED PR director) already viewing my LinkedIn.
August 10, 2023 - Pre-call discovery:
I found lendup.com/first-boulevard redirect. He identified the connection: the LendUp domain buyer also bought First Boulevard domain. First Boulevard rebranded as Kinly and was eventually acquired by Greenwood, which also had serious problems.
August 11, 2023, 10:21 AM - Asset sale document:
First email with LendUp/Mission Lane âspin offâ document with helpful context about the transaction. Mentioned his previous documentation of LendUpâs data selling practices and related entity situations.
What he confirmed:
- Toxic LendUp culture: Validated the dysfunctional workplace environment
- Sashaâs Instagram behavior: Revealed Sasha made weird comments on his Instagram posts
- Had additional fraud documentation: Possessed other documents related to LendUp fraud
- lendup.com lead generation: Identified the domain was being used to generate payday loan leads sold to Cyprus-based company LeadsGate (likely including illegal tribal and offshore payday lenders)
August 18, 2023 follow-up:
After I shared additional fraud documentation, he revealed key firsthand experience:
- Was a LendUp employee: Had LendUp âL Cardâ as an employee
- Experienced LendUp-to-Mission Lane transition firsthand: Had a Mission Lane card that was transitioned from his employee LendUp âL Cardâ
- LendUp Global liquidation: Confirmed the business was fully liquidated; equity made worthless; received letter to write off shares on taxes
- Received proof of claims as shareholder: Got liquidation documents via email as listed shareholder
- Committed to reviewing additional documentation: âWill take a look at the docs you shared above next weekâ
Follow-up documentation provided:
I had followed up with substantial further fraud documentation, including:
- Rolling Loud lawsuit ($1.575M sponsorship fraud)
- Additional pattern evidence across multiple entities
- Extended timeline showing 13-year fraud pattern
Where engagement ended:
His last email revealed the disconnect:
âRe LendUp - my personal POV is there are diminishing returns in digging here (at least for me). Iâve already written a lot about the company and its dissolution, and the story is in the rearview mirror. Makes it hard to get other people to care about it vs whatever is in the headlines todayâŚâ
November 1, 2025 - Over 2 years later, final attempt to engage:
I sent one last email with photoshopped ActualQuickBooks.com metrics evidence (3 likes â 12,362):
âIâll keep it short. I caught Sasha in a really pathetic lie. He photoshopped likes (3 â 12,362) on a comment praising his latest marketing campaign: ActualQuickBooks.com.â
âI figure itâs not your business, and sorry for being so crazy last time I reached out. This is really the last Iâm writing about it. I think heâs self-destructing from here. But I could not write this story in my wildest imagination.â
âIâm not at any risk of legal action again after pulling something this stupid and undeniable off. I weaponized what he used against me. Thatâs that.â
âTake it or leave it. Maybe even just for your own amusement. Not gonna bother you from here.â
No response.
November 11, 2025 - 10 days later:
âHey,
FYI I think I finally killed LendUp and made sure everyone involved is held accountable.
I filed one more SEC complaint to follow-up from August 11, 2023.
Thanks again for all your help.â
No response.
What the disengagement demonstrates:
- âDiminishing returnsâ: Framed continued documentation as not worth the effort
- âAlready written a lotâ: Felt heâd done his part documenting LendUp
- âRearview mirrorâ: Treated as historical issue despite ongoing fraud
- âHard to get other people to careâ: Prioritized whatâs âin the headlines todayâ over pattern completion
- Professional preservation: Chose to maintain relationships over continued documentation support
- Ignored undeniable evidence: Even when presented with photoshopped metrics (objective, verifiable fraud), chose silence
- No response to resolution: Complete silence after November 1, 2025 final outreach and November 11, 2025 follow-up
What this demonstrates:
This pattern differs from Puzzle employees (who faced termination threats) but shares the same outcome: selective engagement that ends when documentation becomes inconvenient. He was not just a shareholder but a LendUp employee who experienced the LendUp-to-Mission Lane card transition firsthandâyet still chose to disengage.
The arc of engagement:
July 20-26: Initial validation (âsounds very much like the Sasha I worked forâ), offered to help, prioritized my health. August 10: Helped identify lendup.com domain â First Boulevard â Kinly â Greenwood connection. August 11: Provided crucial asset sale document. August 18: Revealed firsthand experience (employee L Card â Mission Lane card), committed to reviewing additional docs ânext week.â
But when presented with Rolling Loud lawsuit and evidence the pattern extended across 13 years and multiple entities, he disengaged. His reasoning: âdiminishing returns,â ârearview mirror,â hard to get people to care about something not âin the headlines today.â
Even undeniable evidence didnât matter:
November 1, 2025 (over 2 years after initial engagement): I sent photoshopped ActualQuickBooks metrics (3 â 12,362)âobjective, verifiable fraud, not pattern analysis requiring interpretation. Said âsorry for being so crazy last time,â âthis is really the last Iâm writing about it,â âtake it or leave it, maybe even just for your own amusement.â No response.
November 11, 2025 (10 days later): Thanked him for his help, noted I filed one more SEC complaint following up from August 11, 2023: âI think I finally killed LendUp and made sure everyone involved is held accountable.â No response.
What the complete silence demonstrates:
Unlike employees who fear retaliation, he faced no professional risk from continued engagement. His withdrawal demonstrates how even those harmed by fraud networksâincluding those with direct personal experience of the fraud mechanismsâoften choose to move on rather than support complete documentation. âOld newsâ framing allowed him to avoid confronting ongoing harm, even though:
- He initially validated the toxic pattern (âsounds very much like the Sasha I worked forâ)
- He helped identify lendup.com â Kinly â Greenwood shell company network connections
- The same entities, same executives, and same fraud patterns continued operating
- The lendup.com domain he identified was generating leads for illegal payday lenders
- He personally experienced the LendUp-to-Mission Lane transition that enabled continued exploitation
- His equity was made worthless by the same pattern he had firsthand evidence of
- Even when presented with objective photoshopped evidence (not requiring pattern analysis), he chose silence
- Even when thanked for his help and informed the accountability was complete, he chose silence
He said heâd review additional documentation ânext weekâ (August 2023), disengaged with âdiminishing returnsâ reasoning, ignored November 1, 2025 photoshopped evidence (over 2 years later) despite me explicitly apologizing for âbeing so crazy,â ignored November 11, 2025 follow-up thanking him and noting âI think I finally killed LendUp and made sure everyone involved is held accountableââprofessional preservation over pattern completion despite having lived through the fraud mechanism himself and initially validating its existence.
Note: He can benefit from this documentation now. As someone who documented LendUp previously and experienced the fraud mechanisms firsthand (employee L Card â Mission Lane card, worthless equity), he can write about the complete 13-year pattern without consequences. The documentation is public, the SEC complaints are filed, and the pattern is established. His âdiminishing returnsâ and ârearview mirrorâ concerns are resolvedâthe story is now demonstrably in the headlines, the pattern is complete, and thereâs extensive evidence making it easy to get people to care. He faced no retaliation risk then and faces none now, but now has comprehensive federal documentation supporting what he initially validated: âsounds very much like the Sasha I worked for.â
Alice Ko: The Only Meaningful Validation (August 10, 2023 Onward)
August 10, 2023: Alice Ko contacted me anonymously at tipsanonymous[âŚ]@gmail.com. First message: âfound your online posts. iâm reading. hope ur okay though.â
Initially, I was worried they were investigators. I responded: âi hope you werenât an investigator pretending to check in on me.â
What Alice Ko revealed:
-
Sashaâs internal narrative control: Revealed that Sasha told her to ignore my posts on Twitter, claiming I was âmentally illâ and that they âtried to help meâ - active management of internal narrative to discredit documentation (I believe she had the Puzzle login)
-
Joined after me, didnât stay long: Quick turnover that validated dysfunction wasnât just from my tenure
-
Validated toxic workplace concerns: Independent corroboration of the environment I had documented - âJust want to let you know you are not alone⌠your posts made an impact on me and validated what I already had a hunch aboutâ
-
Believed the fraud documentation: Unlike the 2-3 people who reached out and pulled away, this person recognized the documented fraud as credible despite being told to ignore it
-
Discussed how people justify staying (September 5, 2023 email): Explained why coworkers remained all-in:
- âPeople stay because they need the money. even if itâs toxic.â
- âYou would be surprised how many people donât care about âselling outâ as long as they have a paycheckâ
- âLots of people live by the motto âignorance is bliss.ââ
- Directly paralleled Beauâs June 1 texts (âwhat may or may not be right with the companyâ)
-
Theory of Positive Disintegration (September 2023): Shared framework for understanding why some stay ignorant: âOnce you reach a certain âlevelâ (like level 2 and beyond) - you cannot go back and be okay with shady behavior. Just like you said, you cannot be a cog.â
-
Provided practical support:
- Recommended a company with strong leadership/culture (bootstrapped, different from Bay Area startup culture)
- Offered to send my CV to engineering manager friends
- Regular check-ins over months
My mental state documented in these emails:
- August 10, 2023: âi guess the worst part is seeing ex coworkers still stand by sasha while iâm excommunicated. i canât tell whoâs reading to mock me⌠iâm tired and iâm afraid to move on and trust anyoneâ
- August 14, 2023: After Mission Lane sent C&D to my parents: âthis is a nightmare and i donât understand why sasha couldnât just end this soonerâ
- August 30, 2023: âi feel defeated and lost from wasting over 2 years on puzzle. iâve shot myself in the foot and i donât know what to do for work anymore. i just wish i could catch a break.â
- November-December 2023: âiâve been kind of crashing and avoidant lately⌠beyond burnout, closer to ptsd⌠itâs a complete erosion of trust for meâ
- December 8, 2023: âi went a long time without any contact and only recently heard from two people which, while they care for my well-being, still felt invalidatingâ
- December 8, 2023: After Alice Ko revealed identity: âi know weâve never met but i canât thank you enough⌠i permanently deleted my linkedin for my sanity and itâs a reliefâ
Email to Alice Ko, December 24, 2023:
Documented Beauâs meeting and Puzzleâs legal threats, plus my state:
âbeau hit me up last weekend and we met up. he didnât want to go too deep, but implied he was also wrongfully terminated. they told him he wonât be considered on good terms if he speaks to a lawyer.. such a crazy thing to have to say.â
âiâve been kind of crashing and avoidant lately. i think iâm snapping out of it, but iâve been pretty low energy⌠went through a lot of âhow did i end up hereâ and worrying nobody will give me a chance with the amount of time i have, or at best iâll have to heavily mask and give up on any values.â
âi do hope the trash takes itself out; the whole ecosystem seems overdue. but i realized i canât do anything else and i have to wait it out.â
âiâm not where i ever wanted to be, but iâm trying to be patient and not continually blame myself.â
Alice Koâs response (December 11, 2023):
âI really wanted to make sure you knew you were being heard and what you were feeling was real. In a slightly different form, Iâve been there before⌠Just know that your posts made an impact on me and validated what I already had a hunch about. Hopefully one day I can tell you my story!â
âI listen to the All In podcast (not because I worship them, like most tech bros, but because Iâm interested in hearing different opinions) and if what they predict is true⌠bad tech leadership will stop falling through the cracks for much longer.â
Quote about karma (from Taylor Swift): âBut Iâve also learned thereâs no point in actively trying to quote unquote defeat your enemies. Trash takes itself out every single time.â
Met months later over video.
Why this contact mattered:
This was the only truly meaningful contact post-termination. While Beau and 2-3 others reached out but excommunicated me or pulled away within 1-2 months, this anonymous person:
- Revealed Sashaâs âmentally illâ narrative being actively pushed to employees
- Reached out knowing the risks despite being told to ignore my posts
- Validated everything independently after examining the fraud documentation
- Understood the fraud documentation was credible (not the ramblings of someone âmentally illâ)
- Maintained contact over months
- Met over video months later
What this reveals about internal narrative control:
Sasha was actively telling employees I was âmentally illâ and that Puzzle âtried to help meâ while simultaneously:
- Terminating me (not âresignationâ)
- Deleting my equity
- Monitoring my social media with his wife
- Sending C&Ds to suppress documentation
- Operating in violation of CFPB ban
The âmentally illâ framing was systematic reputation destruction to prevent employees from examining the fraud documentation. This anonymous person chose to look anyway.
The contrast between this personâs response and the organization-wide silence (hiring bonuses, excommunication, Chief of Staff blocking, internal contacts drying up) demonstrates how rare it was for someone to acknowledge the reality of what was happening at Puzzle.
August 2024: Insurance Gaslighting - 15 Months After Termination
August 2024: UHC (new insurance provider) contacted me claiming I owed money because I had âcontinued receiving insurance as an employer benefitâ from Anthem/Puzzle. This was 15 months after termination.
The âSystem Issueâ Pattern:
I reached out to Puzzle (via Brianna Gutierrez/HR Pals) documenting the problem:
âIâm writing to inform you that Puzzle has thrown a wrench in my insurance situation that is out of alignment with anything that was communicated around my âdeparture.â
Anthem says I was laid off and have continued receiving insurance as an employer benefit. Execs told my coworkers I voluntarily resigned, made everyone think Iâm crazy, and I never even used this insurance again because none of you ever communicated with me outside of sending me a cease and desist letter.
You already revoked my equity and caused me endless damage to my mental health. Giving me insurance to wipe your hands clean of everything is psychotic. Stop playing with people. I once again wish I never joined Puzzle. Donât do this with people.â
Puzzleâs response blamed âsystem issuesâ:
âI confirmed with Cal Choice that your coverage is terminated. There was an issue in Anthemâs system reloading your eligibility which likely caused UHC to think you were covered by Anthem. Anthem confirmed that your benefits ended as of May 31, 2023. I have attached the letter confirming your cancellation of coverage.â
The Impossible Timeline Documentation:
The cancellation notice revealed systematic administrative harm:
- Insurance terminated: May 31, 2023 (termination day)
- Notice originally issued: June 15, 2023 (15 days after termination)
- Notice dated on document: August 22, 2024 (delivered 14+ months later)
- Termination reason: âNo Longer Employedâ (contradicting internal âvoluntary resignationâ narrative)
- COBRA offered: âN/Aâ - no continuation coverage offered
- Group Contact listed: Sasha Orloff (CEO controlled the group policy)
The âSystem Issueâ That Created Financial Harm:
Anthemâs system showed me as âlaid off and have continued receiving insurance as an employer benefitâ for 15+ months after termination. This wasnât true, but the âsystem errorâ created:
- UHC attempting to reclaim payments (thinking double coverage)
- Financial liability placed on terminated whistleblower
- Discovery only through UHC collection attempt, not Puzzle notification
Pattern of Administrative âIncompetenceâ Causing Harm:
- No communication: Puzzle never communicated insurance status except through legal threats (C&Ds)
- Delayed notice: Insurance canceled May 31, notice issued June 15, but I didnât receive it until UHC contacted me August 2024
- System blamed: âIssue in Anthemâs systemâ - but Puzzle controlled the group policy (Sasha Orloff listed as Group Contact)
- No COBRA: Didnât offer continuation coverage despite termination
- Contradictory narratives: Document says âNo Longer Employedâ while internal story was âvoluntary resignationâ
Why This Is Gaslighting:
From my complaint:
âAnthem says I was laid off and have continued receiving insurance as an employer benefit. Execs told my coworkers I voluntarily resigned, made everyone think Iâm crazy, and I never even used this insurance again because none of you ever communicated with me outside of sending me a cease and desist letter.â
The insurance system showed one story (âlaid off,â âcontinued benefitsâ), internal narrative was another (âvoluntary resignationâ), and reality was a third (wrongful termination with no insurance communication).
The Response Pattern:
âYou already revoked my equity and caused me endless damage to my mental health. Giving me insurance to wipe your hands clean of everything is psychotic. Stop playing with people.â
Puzzleâs response: blame âsystem issuesâ in Anthemâs system, provide termination notice 15 months late, no acknowledgment of harm caused.
What This Demonstrates:
Administrative âincompetenceâ that systematically harms the terminated whistleblower:
- Equity deleted (separation agreement waiver)
- False resignation narrative (internal gaslighting)
- Insurance âsystem issuesâ creating financial liability 15 months later
- No communication except legal threats
- Pattern of plausible deniability - always a âsystem error,â never intentional harm
Every âmistakeâ creates additional damage to the person who documented fraud. The timing (15 months post-termination, during active federal whistleblower proceedings) and pattern suggest these arenât accidents - theyâre features of the retaliation system.
Documentation: Full email correspondence (PDF)
August 11, 2023: Dual Legal Threats
Three months after my termination, I was conducting open investigative journalism that my former coworkers were observing in real-time. Between August 2-10, 2023, I published multiple substantive articles documenting the fraud pattern:
- August 3: âMission Lane: 11 Years of Social Washingâ - documenting Capital One connections and systematic social washing
- August 9: âWhoâs Behind LendUp.com and AheadMoney.com?â - exposing domain parking scheme and lead investorâs continued control
- August 10: Publicly alluded to the December 2018 Asset Sale document
- August 11: Posted redacted snippet of Asset Sale document showing conflicts of interest
Hours after posting the Asset Sale snippet on August 11, 2023, I received cease-and-desist letters from both Puzzle (my former employer) and Mission Lane (a company I never worked for) on the same day.
The coordinated legal responseâsame day, two companiesâdemonstrates:
- Active monitoring of my public documentation
- The Asset Sale document was the line they couldnât let me cross
- My coworkers witnessed this investigation unfold publicly before the legal retaliation
- The speed of response (within hours) demonstrates awareness
Neither entity followed through with legal action. Both letters targeted my documentation of public corporate records.
Mission Laneâs letter accused me of âpublishing false and misleading informationâ about the company. I had alluded to the Asset Sale document the day before. Puzzleâs email was sent hours after I posted a redacted snippet.
Puzzleâs cease-and-desist letter, sent by Orrick, Herrington & Sutcliffe LLP, characterized my documentation of public corporate records as âaccusing the Company and its senior leadership of fraud and conspiracyâ and reference âpotential workplace violence charges,â despite my having no physical access to either companyâs premises.
Puzzleâs letter criticized my use of a Twitter account with Puzzle đ§Šđ x LendUp in the display name. Mission Laneâs letter criticized my registration of missionlanetruth.com (which redirected to a Linktree aggregating documentation) - specifically objecting to calling CEO Shane Holdaway âanother pawnâ and linking to Credit Karmaâs FTC settlement articles. Two years later, Puzzle ran an ActualQuickBooks.com campaignâinfringing on Intuitâs trademarkâthat resulted in police intervention and subsequent deletion of all evidence.
Hours after I posted a redacted snippet of the December 2018 LendUp asset sale document, Puzzleâs law firm threatened claims for âfraud and conspiracyâ accusations, workplace violence restraining orders, criminal charges, and demanded removal of all social media posts. Neither Puzzle nor Mission Lane followed through with legal action.
Mission Lane operates independently today; this documentation addresses only the 2018 asset sale structure and subsequent false founder claims.
Attempts to Protect Remaining Employees
After my termination, I contacted HR Pals multiple times attempting to protect remaining employees and report leadership misconduct:
June 6, 2023 (6 days after termination): âIâm not signing that either. None of this would have happened if the raging Silicon Valley grifter ego didnât take over this company throughout this past month. Something is very wrong with Puzzle and you need a third-party to look into it.â
âYou need to save whoeverâs left. This will not go well under the current leadership and anyone close to them is so blinded by whatâs really going on.â
July 6, 2023: âJohn Cwikla [CTO/Cofounder] has been harassing many employees since the start. Now heâs telling [âŚ] he shouldnât have won the hackathon. If thatâs a joke, itâs cruel gaslighting. If itâs real, thatâs incorrigible behavior for a leadership role. Contractually, Iâm not convincing anyone to leave. They do it alone with poor leadership. Please do something.â
August 8, 2024 (insurance gaslighting): âIâm writing to inform you that Puzzle has thrown a wrench in my insurance situation that is out of alignment with anything that was communicated around my âdeparture.â Anthem says I was laid off and have continued receiving insurance as an employer benefit. Execs told my coworkers I voluntarily resigned, made everyone think Iâm crazy, and I never even used this insurance again because none of you ever communicated with me outside of sending me a cease and desist letter. You already revoked my equity and caused me endless damage to my mental health. Giving me insurance to wipe your hands clean of everything is psychotic. Stop playing with people. I once again wish I never joined Puzzle. Donât do this with people.â
âIf I was âlaid off,â I never even filed for unemployment. Iâm beyond pissed off at you all.â
August 23, 2024 (final contact): âWhether Iâve misinterpreted any events or caught everyone in a lie is not the point. Iâve suffered before, during, and after Puzzle. Iâve worked with many people in my life and have never met such shameless people who canât own up to their mistakes in life. People who canât treat me with an ounce of dignity without brushing aside the very real things Iâve found and questioned. People who have no idea how to de-escalate a situation if it means they have to look inward for once in their lives. Refusing to acknowledge a single word while shuffling behind the scenes, setting up meetings without talking to me directly, stalking me, and trying to shut me up with money⌠It was ultimately a failure of their collective character and the exact type of brainwashing that is destroying the world every second. Their âemotional distressâ is a mere fraction of what Iâve gone through. Everyone failed me. Thatâs their karma to deal with. Iâm not making threats. Iâm not a violent person. Iâm moving on as of today. This wound has festered long enough.â
HR Pals continued servicing Puzzle Financial throughout this period and never investigated the reported misconduct.
Ando Food Inc. (2016-2017): Equity Loss Pattern
Pattern of Lost Equity.
Before Puzzle, I worked at Ando Food, Inc. (April 2016 - April 2017), a delivery-only restaurant startup incubated at Expa with David Chang as a primary investor and intended as a Momofuku brand. Other investors included Box Group and Forerunner.
Employment and Equity:
- CEO: Hooman Radfar (signed my offer letter April 7, 2016)
- Position: Software Developer, $110,000 salary
- Equity granted: 60,000 shares of Common Stock (4-year vesting: 25% after 12 months, then monthly over 36 months)
- Company dissolved: Acquired by Uber Eats January 2018, shut down immediately, Certificate of Surrender filed December 20, 2019
Delaware Certificate of Surrender - Ando Food, Inc. (December 20, 2019). Entity formation: March 23, 2016.
Pattern of equity loss across network: I worked at Ando (2016-2017) during same period as Kaporâs LendUp Series B investment (Jan 2016) and first CFPB violations (March 2016-2019).
Equity Repurchase Failure:
On May 29, 2017, I contacted Harriet Feid (Ando Equity) stating: âI never ended up receiving it and Iâm only at this address for two more days. Any way I can get it sent again to another address?â
She responded May 30, 2017: âDarn- sorry to hear that! Sure, weâll write you a new check. Whatâs your new address?â
The check was for $150 - a repurchase of unvested shares when my employment terminated. Despite claiming to be âacquired by Uberâ (network shuffling), I received $150 for 60,000 shares while working at below-market salary ($110K for SF Bay Area in 2016). The company was shut down immediately after acquisition in what appears to have been an acqui-hire that failed.
Hooman Radfarâs Behavior and âValuesâ:
Pinned tweet (February 25, 2019):
âMy name means good thoughts, good words, good deeds. Trying to live up to the gift and responsibility of this name daily. đđźđâ
Observed behavior at Ando:
- âEquity to line cooksâ recruitment pitch: One of the selling points when I joined was giving equity to line cooksâpositioning Ando as democratizing restaurant ownership
- âThis tastes like dogshitâ: Hooman tried menu items and said this to staff
- Wealth performance: One of my first interactions with him, he spent time at a table just talking about how rich he was
- Fired Black woman line cook after work party: After company launch party, I shared an Uber ride with Hooman and a Black woman line cook. She was fired shortly after.
- âInterim CEOâ that never ended: Always presented as âinterim CEOâ but no permanent CEO ever materialized. There was a Hale & Hearty person hired, and I remember press saying he became CEO towards the end, but now I canât find evidence. Hooman personally signed the dissolution documents (Certificate of Surrender, December 20, 2019).
David Chang and Company Dysfunction:
David Chang was a primary investor and Ando was supposed to be a Momofuku brand. Before I left the company:
- Company-wide meeting months before shutdown: David Chang held a company-wide meeting questioning the state of the company and its goalsââWhat the fuck is this?ââdemonstrates investor concern about direction and viability months before eventual collapse
- Launch party private dinner: At the launch party, Chang had a private dinner featuring items that had nothing to do with the Ando menuâdemonstrates disconnect between brand promise and actual product
- Pattern: Primary investor/brand name couldnât commit to eating the menu at the companyâs own launch party, held intervention meeting questioning company state months before shutdown
Workplace Dysfunction and Engineering Culture:
-
Toxic chef culture: General chef culture I observed was stereotypical toxicity (similar to âThe Bearâ)âaggressive behavior, yelling, hierarchical dysfunction
-
Early ghost kitchen with custom app: Delivery-only restaurant concept with custom software infrastructureâhaving our own app instead of relying on existing delivery platforms was an initial selling point
-
Had to write scraping apps to integrate with Seamless/Grubhub: Due to low usage on our own platform, eventually had to add integration with existing delivery platforms via scraping workaroundsâbusiness model failing
-
Kitchen display system failures: System I worked on revealed zero communication with kitchen staff, no testing of real-life usage, heavy lag noticed from day oneâdemonstrated disconnect between engineering and operations
-
âStress testingâ kitchen with free meals: Company comfortable giving out tons of free meals that didnât lead to customer acquisitionâwasteful approach masked as testing
-
Coloring book easter egg as âdifferentiatorâ: Employees thought a basic coloring book easter egg was some kind of differentiatorâdemonstrates disconnect from actual product-market fit and business fundamentals
-
Senior engineer toxic behavior:
- Presented himself as my boss when that was never the caseâfalsely claimed authority over me
- Took credit for my work and replaced it out of spite
- Yelled at me
- Overengineered everything with poor code quality
- Bragged about going to Harvard
- Made sexist remarks about candidates
- Delusional scaling fixation: Obsessed with scaling as global brand, treating kitchens as ânodesâ without successfully running a single node
- Manhattan brick and mortar attempt: Tried to open physical location in Manhattanâall failed
- Then went on to work at Uber (following the acqui-hire)
-
Pattern: Dysfunctional engineering culture, lack of product-operations communication, toxic senior engineers protected, delusional focus on trivial features and premature scaling (global ânodesâ without successful single location) while business model failing, below-market compensation with worthless equity
Pattern: Performative values (âgood thoughts, good words, good deedsâ), equity-to-line-cooks pitch, David Chang as brand name/investor who couldnât commit to eating the product at launch party and had to hold company-wide intervention meeting months before shutdown questioning âwhat the fuck is this?â, toxic chef culture (stereotypical âBearâ-style aggression), while demonstrating contempt for product and staff, wealth performance, firing Black woman line cook shortly after shared Uber ride from launch party, protecting toxic engineers who presented themselves as bosses when that was never the case, made sexist remarks, and obsessed with premature scaling (global ânodesâ without single successful location), delusional focus on trivial features (coloring book easter egg as âdifferentiatorâ) while business model failing, failed Manhattan brick and mortar expansion, $150 equity repurchase despite âUber acquisition,â below-market salary. Scrubbed the company from his LinkedIn entirely.
Hooman Radfarâs LinkedIn Scrubbing:
Despite being CEO of Ando (2016-2018), Hooman Radfar does NOT list Ando on his LinkedIn:
- Lists: AddThis (Co-Founder & CEO, 2006-2015, acquired by Oracle)
- Lists: Expa (Founding Partner, 2014-2020)
- Lists: Collective (Co-Founder & CEO, 2020-present)
- Missing: Ando Food, Inc. (CEO, 2016-2018)
His profile goes directly from AddThis Executive Chairman (2012-2015) to Expa Founding Partner (2014-2020) with no mention of Ando despite it being incubated at Expa and him serving as its CEO.
Expa Portfolio Scrubbing:
Despite incubating Ando (2016-2018), Expa has removed Ando from their portfolio:
- URL returns 404: https://www.expa.com/companies/ando - âOps, the page you are looking for doesnât exist.â
- Expa lists: Aero, Collective, Current, Metabase, Layer, Pin, First, Norm, Cmd, Mix
- Missing: Ando Food, Inc. (incubated 2016-2018, Hooman Radfar was Expa Founding Partner and Ando CEO)
- Pattern: Garrett Campâs startup studio scrubbed a failed company from their portfolio
Pattern: Systematic Scrubbing of Failed Companies
- Kapor Capital scrubbed LendUp from portfolio (invested 2016, CFPB shutdown 2021, 187 companies listed 2008-2025, LendUp absent)
- Hooman Radfar scrubbed Ando from LinkedIn (CEO 2016-2018, completely omitted)
- Expa scrubbed Ando from portfolio website (incubated 2016-2018, 404 error)
- Same behavior across ecosystem: Remove evidence of failures
- Three separate entities (investor, CEO, incubator) all independently scrubbed the same failed company
QED Connection:
Hooman Radfarâs connection to QED Investors was through AddThis (acquired by Oracle in a 9-figure deal), not Ando directly. But the equity loss pattern establishes that losing vested/unvested equity in failed startups has happened to me before Puzzle.
Documentation:
- Employment offer letter signed by Hooman Radfar, April 7, 2016 (via DocuSign)
- Email thread May 29-30, 2017 regarding $150 equity repurchase check
- California Certificate of Surrender filed December 20, 2019
- TechCrunch: Uber Eats acquires Ando (January 22, 2018)
Why This Matters:
This establishes that the Puzzle equity deletion (vested options removed from Pulley after termination) is part of a pattern of equity losses across failed startups. It also demonstrates:
- Pattern of founders scrubbing failed companies from professional histories (Hooman Radfar/Ando, Kapor Capital/LendUp)
- Performative values masking exploitation: Recruited with âequity to line cooksâ pitch while treating staff with contempt, firing Black woman line cook shortly after shared Uber ride from launch party, protecting toxic engineers who presented themselves as bosses when that was never the case and made sexist remarks
- Below-market compensation with worthless equity: $110K salary (below market for SF Bay Area 2016), $150 equity repurchase for 60,000 shares despite âUber acquisitionâ
- Dysfunctional engineering culture: Kitchen display system with no kitchen staff communication, custom app yet ended up writing scraping apps to integrate with Seamless/Grubhub, âstress testingâ with wasteful free meals, toxic senior engineer (presented himself as boss when that was never the case, credit theft, yelling, overengineering, Harvard bragging, sexist remarks) went on to work at Uber
- âGood thoughts, good words, good deedsâ pinned tweet while personally signing dissolution documents after $150 equity repurchase and scrubbing company from LinkedIn
- QED network connections: Hooman (via AddThis/Expa/Collective) and Sasha maintained mutual public support despite both being aware of whistleblower documentation
- Early pattern of network shuffling: âAcquired by Uber,â shut down immediately, toxic senior engineer followed to Uberâsame pattern as LendUp â Mission Lane asset shuffling
Sustained Mutual Support: Hooman Radfar (Collective) + Sasha Orloff (Puzzle) via QED Network
Both were aware of the whistleblower (I told Sasha I knew Hooman from Ando; I called out Hooman on social media during documentation knowing they were connected to the same networks). Pattern of mutual public celebration while both connected to QED Investors ecosystem.
July 11, 2023 - Sasha congratulates Hooman on Collectiveâs fundraise:
July 11, 2023 - Sasha Orloff: âI get so pumped when I see people like @hoomanradfar get to take their company Collective to the next level with a fresh round of $$ from amazing investors like @pitdesi, @QEDInvestors, @gradientpub and of course @thegp. Congrats team!â
Hooman responds: âThx man! Appreciate your support and love what youâre buildingâ
November 15-16, 2023 - Hooman congratulates Sasha on Puzzleâs $30M funding round:
November 15, 2023 - Sasha Orloff: âI like my sugar with coffee and cream (oh, and $30M!!!!!). đĽđĽđĽ I guess itâs just an intergalactic kind of day.â Photo shows Sasha holding XYZ mug (Ross Fubiniâs firm) while wearing Puzzle shirt.
Embedded quote card: âItâs out! @puzzlefin raises an additional $30M led by @S32 VC @xyz_vc @generalcatalyst to power a new era of AI-powered generative accounting.â
Hooman responds (Nov 16, 2023): âđđ congrats!â (20 views, 8:39 PM)
QED Investors connection: QED invested in Collective (Hoomanâs company), served on LendUp board (Nigel Morris chair, Frank Rotman member), invested in Mission Lane (acquisition vehicle), invested in Credit Karma (FTC settlement). Same investor network across Hoomanâs company, Sashaâs prior fraud entity (LendUp), and successor entities.
XYZ Venture Capital swag: The mug in Nov 15, 2023 photo is from Ross Fubiniâs XYZ Venture Capital (Forbes Midas List #88), which invested in Puzzleâs 2024 round. Ross Fubini was Kapor Capital partner 2011-2012 during LendUp Seed/A/B rounds; his LinkedIn still lists LendUp as âactive investmentâ despite CFPB permanent ban; cofounded Village Global 2017-2020 with Erik Torenberg.
Timeline context:
- May 31, 2023: Whistleblower terminated from Puzzle
- July 11, 2023: Sasha publicly celebrates Hoomanâs QED-backed funding (2 months post-termination)
- August 11, 2023: Whistleblower filed first SEC complaint, received dual C&D letters same day
- November 15, 2023: Hooman publicly celebrates Sashaâs funding round with XYZ/General Catalyst (5 months post-termination, 3 months post-SEC filing)
- Last known interaction: November 2024 (per available records)
Pattern: Sustained mutual support between founders connected via QED network, both aware of whistleblower, both publicly celebrating each otherâs funding milestones while whistleblower documentation was active. Not aware if Hooman has been notified of specific whistleblower documentation (last observed interactions November 2024).
KEY EVIDENCE: Timeline Overlap with LendUp Fraud Pattern
I was at Ando (April 2016 - April 2017) during the exact same period as:
- January 2016: Kapor Capital invests in LendUp Series B
- March 2016: First CFPB violation period begins (2016-2019)
- 2016-2017: LendUp operating under deceptive practices later cited in CFPB enforcement
Two simultaneous equity losses in the same ecosystem:
- Working at Ando (Expa-incubated, Garrett Campâs accelerator)
- LendUp raising $150M+ (would later return $0 to shareholders in $29M fire sale)
- Both companies part of the same SF startup ecosystem
- Both resulted in equity loss
- Both connected to networks that would later enable Puzzle (Garrett Camp co-founded Uber, which acquired Ando; Kapor invested in both LendUp and Puzzle)
This wasnât just bad luck. Working at a failed startup (Ando) while adjacent to another massive fraud (LendUp) in the same ecosystemâboth connected to networks that would later enable Puzzleâdemonstrates the pattern was structural, not isolated.
Equity Denial and Employee Treatment
When I attempted to exercise my vested options after receiving the legal threats, my equity grants were removed from Pulley. The company page remains visible with a message to âContact *@puzzle.io for any questions regarding your equity.â The grants themselves show âNo results found.â
Pulley showing âNo results foundâ under âCompany Grantsâ
On October 31, 2025, I notified Puzzleâs investors (S32, Felicis Ventures, Sterling Road) of the equity deletion, stating: âAfter my resignation, I attempted to exercise vested equity in Puzzle. Days later, the shares were gone from the cap table with zero notice or contact.â
June 11, 2025: CEO posted celebrating a âbreakthroughâ for Puzzle:
I just saw it.
Today is the day that saw a first hint of our true vision at @puzzlefin. It took 5 years, and we are far from done, but today was the breakthrough.
I think we will make #accounting one of the most important things for every company.
Every. Single. Company.
Within the same day, he quote-tweeted himself with an uncited testimonial: âThis is amazing. Puzzle will easily be a billion dollar company. I hope you gave shares to your employees because, you know, youâre building something great. No attribution provided.
This self-manufactured validation about employee equity was posted 2 years after my vested shares were deleted from the cap table without notice. Posting uncited testimonials projecting billion-dollar valuations after deleting vested employee equity without notice may constitute securities fraud.
I replied to the fake testimonial: âlolâ
Sasha Orloffâs uncited quote claiming âPuzzle will easily be a billion dollar company. I hope you gave shares to your employees because, you know, youâre building something great.â
Board-Level Approval of Equity Deletion
The equity deletion happened days after my attempted exercise (post-August 11, 2023 C&D), months before the $30M raise (November 2023). The timing suggests CEO retaliation. However, board meeting materials show âOptions approvalsâ as a formal standing agenda item, proving equity changes required board-level review and approval.
Puzzle board meeting template (Nov 2023 period): Agenda includes âOptions approvalsâ as standing item under Administrative matters.
Proves: Formal board approval process existed for equity changes. Combined with Hemant Taneja appearing on ALL SEC filings while John Cwikla (CTO/Cofounder) appears on NONE, establishes board-level control structure beyond typical VC oversight.
Why this matters:
- Formal approval process: âOptions approvalsâ as standing agenda item proves equity changes werenât unilateral CEO decisions
- Control structure: Hemant Taneja (GC CEO) on all SEC filings, actual CTO/Cofounder on none - proves GC control beyond normal board oversight
- Board composition: General Catalyst (Hemant Taneja, Sophia Xiao), S32, XYZ Capital, Felicis Ventures, Sterling Road would have reviewed equity changes through this formal process
- Timing: Equity deleted immediately after exercise attempt (August 2023), during active fraud documentation period (days after first C&D)
- Investor liability: While swift timing suggests CEO retaliation, formal board processes and GCâs control structure (SEC filings, âOur Creation of Puzzleâ language, board observer from founding) establish collective oversight
The board meeting template shows standard sections including âMarket / Competitionâ, âFinancials and Projectionsâ, âAttendeesâ, âAdministrativeâ (with âBoard resolutions and minutesâ and âOptions approvalsâ), and âDiscussion Topicsâ. The presence of âOptions approvalsâ as a dedicated subsection under Administrative matters proves equity changes required formal board review and approval, not unilateral CEO authority.
Likely board members during equity deletion period (August 2023):
- Hemant Taneja (General Catalyst CEO, Board Member 2023-2025) - appears on ALL SEC filings
- Sophia Xiao (General Catalyst Board Observer since Sept 2019, former Chief of Staff to Hemant Taneja)
- S32 representative (later led $30M round, November 2023)
- XYZ Capital representative (later co-led $30M round with S32)
- Felicis Ventures (seed and Series A investor, notified of equity deletion Oct 31, 2025)
The timing:
- August 11, 2023: First C&D from Lisa Bowman (1 hr 41 min after SEC complaint filing)
- Days later: Attempted to exercise vested options
- Days after that: Equity deleted from Pulley cap table with zero notice
- November 2023: Company raises $30M (3 months after equity deletion)
The swift deletion timing (days after exercise attempt) suggests CEO retaliation. However, the existence of formal âOptions approvalsâ board process + Hemant Tanejaâs presence on all SEC filings (while actual CTO/Cofounder appears on none) + GCâs own language (âOur Creation of Puzzleâ) establishes this wasnât a typical startup where CEO acted alone - this was a GC-controlled entity where board oversight existed for equity decisions.
Internal Messaging
The companyâs internal narrative contradicted the documented evidence of termination.
The internal announcement of my departure, sent by VP of Engineering Radha Shenoy to the team, stated: âToday is a sad day. Patrick is no longer with the company.â The email claimed âA few weeks ago Patrick gave noticeâ and that I âdecided to decline and resign immediately.â This directly contradicts the separation agreement proving termination, the job postings created before my departure, and the corporate card cancellation used as a termination signal.
The email positioned my departure as voluntary (âgave noticeâ) but acknowledged concerning behavior changes (âwe noticed a change in his behavior that was unsettling to many at Puzzleâ) and time off that was ârefused.â The email also stated they had âopened up another role for a front end / full stack developers (3 roles in total)â to replace my position, demonstrating the scope of work I had been handling alone and their dependency on my contributions. This narrative served to preempt questions from the team while reinforcing the false resignation story, despite the separation agreementâs legal language proving I was terminated and required to waive claims for wrongful discharge.
In a prior conversation, I had mentioned I was considering leaving eventually and offered to stay to transition my work. I had not submitted formal notice or resignation. The CEO referred to the card cancellation post in Slack as âa message [âŚ] that was unfortunately confused for something that it is not, and was getting some questions.â
From May 2023 onward, Iâve been referred to as âmentally illâ within and around Puzzle Financial. The companyâs narrative positioned me as someone they had âtried to helpââdespite the documented evidence showing termination, legal threats, and equity denial as retaliation for questioning the CEOâs credentials.
Anonymous employee contact later revealed (August 2023) that Sasha explicitly told her to ignore my posts on Twitter, claiming I was âmentally illâ and that they âtried to help me.â This confirms the âmentally illâ narrative wasnât just passive internal gossip - it was active reputation destruction directed by CEO Sasha Orloff to prevent employees from examining the fraud documentation.
I documented the termination and CEOâs monitoring behavior in an email to my therapist on June 4, 2023, four days after being fired. My therapist, reviewing the circumstances and documentation, maintained that this was not a lawful termination and that I was experiencing workplace gaslightingâa clinical assessment that contradicted the companyâs characterization of me as âmentally ill.â
After this internal characterization, CEO Sasha Orloff shared a General Catalyst article about building âfor the future of mental heath[sic] care.â General Catalyst is an early investor in Puzzle Financial that did not choose to lead the second unlabeled fundraising round. His LinkedIn profile displayed the â#Hiringâ badge, added at midnight (in SF) before my termination, while I sought therapy to process being fired, gaslit about the termination, and labeled âmentally illâ by the company.
The Timeline
- May 30, 2023: Cofounders viewed my LinkedIn and shared new job listings to replace my role
- May 31: Terminated (called âresignationâ), offered severance for silence
- June 1: Laptop return box at my door (evidence-136) - delivered next day (likely overnight shipped), demonstrating premeditation
- June 2: Returned equipment with written note: âI knew that sheet of paper would be worth more than Puzzleâ
- June-July: Declined to sign, began documenting LendUp-related records, received voicemail
- August 10: Alluded to 2018 Asset Sale
- August 11: Dual C&D letters from Puzzle and Mission Lane after posting redacted snippet
- August 2023: Equity grants removed from Pulley after attempting to exercise
- October 2025: Resumed documentation of deceptive practices
- November 11, 2025: SEC whistleblower complaint filed (3:33 AM) â Second C&D received same day (6:02 PM)
- November 20, 2025: Third C&D (56 minutes after Dasha Shunina callout post, police threats)
The sequence of events demonstrates consciousness of guilt:
- Formal separation agreement listing specific claims to waive (fraud, wrongful discharge, retaliation)
- Personal CEO outreach offering money when I publicly exposed their false narrative, followed by coordinated legal threats when documentation continued
Each action, from the carefully worded separation agreement to the personal voicemail to the dual cease-and-desist letters, represents an escalating attempt to prevent documentation of a pattern that was already established in public records.
The separation agreement required me to waive claims for fraud, breach of contract, wrongful discharge, and retaliation, a list that reads as a confession of what they knew they had done.
KEY EVIDENCE: Mission Lane C&D (Network Coordination Confession)
August 11, 2023: Mission Lane (company that NEVER employed me) sent cease-and-desist letter threatening legal action for documenting Credit Karma â Mission Lane connection. Same day as Puzzle Financial C&D. Mission Lane defended profit structure allowing CEO to circumvent CFPB permanent ban. Dual coordination proves network consciousness of guilt.
August 11, 2023: Mission Lane C&D Proves Network Coordination
On August 11, 2023, Mission Lane sent a cease-and-desist letter objecting to documentation connecting Credit Karmaâs FTC settlement with Mission Laneâs operations. This was received the same day as Puzzle Financialâs C&D, demonstrating network coordination.
What makes this confession of coordination:
- Mission Lane threatened legal action despite never employing me - I had no employment relationship, separation agreement, or confidentiality obligations to Mission Lane
- They defended the Credit Karma/Mission Lane connection - objected to documentation linking the two companies
- Dual C&D coordination - Both companies sent legal threats on the same day, proving conscious awareness of each otherâs actions and shared interest in suppressing documentation
- They knew the connection was damaging - If the Credit Karma/Mission Lane relationship was innocent or irrelevant, Mission Lane would have ignored my documentation. Instead, they threatened legal action to suppress it.
Present-day verification confirms I was right:
Credit Karma actively promotes Mission Lane credit cards on its platform with 4.7/5 rating and 33.99% APR, targeting the same subprime demographic (average credit score 604, âPoorâ to âFairâ credit). The connection Mission Lane attempted to suppress in August 2023 is exactly what theyâre doing in 2025 - Credit Karma serves as customer acquisition funnel for Mission Lane (LendUp successor entity), both companies with regulatory violations targeting credit-challenged consumers. Credit Karmaâs FTC settlement documented A/B tested deception and âdark patternsâ (deliberately optimizing false âcertaintyâ claims), yet they continue funneling customers to Mission Laneâs 33.99% APR cards.
The pattern of suppression:
Mission Laneâs legal threat validated that documenting the Credit Karma/Mission Lane connection threatened their business model. Their attempt to silence this connection demonstrates the threat it poses. The dual coordination with Puzzle Financial (who I did work for) demonstrates network awareness spanning multiple entities in the LendUp fraud pattern.
Mission Lane Cease-and-Desist Letter (August 11, 2023) - Full Documentation
The Absurdity of This Letter:
Mission Lane sent a 3-page cease-and-desist letter on August 11, 2023, the same day as Puzzle Financialâs C&D, despite:
- Mission Lane NEVER employed me - No employment relationship, no separation agreement, no confidentiality obligations
- I never signed an NDA with Mission Lane - They had no contractual basis for demands
- All statements were about public connections - Credit Karma FTC settlement and Mission Lane operations
- They objected to TRUE connections - Credit Karma actively promotes Mission Lane cards (verified 2025)
- Dual coordination with Puzzle - Same-day legal threats from two separate entities with separate law firms
Letter Details:
- From: Christopher J. Forstner, Esq., Troutman Pepper Hamilton Sanders LLP (Richmond, VA)
- To: Patrick Stoica
- Date: August 11, 2023
- Subject: âDefamation Against Mission Laneâ
Their âExamples of Defamatory Statementsâ:
Statement #1 - They claimed asking âWhy does Mission Lane sound like they whiteboard ways to steal from the poor?â was âfalse and defamatoryâ and âmade with clear intention to harm Mission Laneâs reputationâ
Statement #2 - They claimed calling Mission Lane and CEO Shane Holdaway âanother pawnâ was defamatory, saying it âfalsely describes Mission Lane as a part of âfintech schemeââ and âclearly imply that Mission Lane and Mr. Holdaway are involved in a purported schemeâ
Statement #3 - They claimed linking to Credit Karma FTC settlement articles was âintentionally usedâŚto mislead a reader into believing that Mission Lane is in some way involved in, or responsible for, the matter between the FTC and Credit Karmaâ
Their Demands:
- Remove all statements from website, articles, and publications
- Provide full listing of additional publications containing âfalse and/or misleading statementsâ
- âImmediately cease and forever desist in making any further false and/or misleading statements about Mission Lane and/or its employeesâ
Deadline: âYou must provide a full response to us within ten (10) days from the date of this letter. If we do not receive written assurance in that time of your agreement to the above demands, we will have no choice but to escalate the matter.â
Evidence: The Full Letter (evidence-104, 105, 106)
Page 1: Troutman Pepper letterhead, dated August 11, 2023, âRe: Defamation Against Mission Lane,â opening paragraph establishing Mission Laneâs objection to âfalse and misleading informationâ and legal standard for defamation
Page 2: Three âExamplesâ of alleged defamatory statements, including the Credit Karma connection visualization they objected to, with screenshot showing Shane Holdaway video followed by FTC settlement articles
Page 3: Mission Laneâs three demands (remove statements, provide full listing of publications, cease and desist), 10-day deadline, signed by Christopher J. Forstner, Esq.
Why This Letter Is Absurd:
-
No standing: Mission Lane never employed me, I signed no agreements with them, I owed them no duties
-
Truth as defense: The Credit Karma â Mission Lane connection they objected to is exactly what exists today (Credit Karma promotes Mission Lane cards at 33.99% APR to subprime demographic)
-
Public interest: Credit Karma FTC settlement (497,425 victims, $3M penalty) and Mission Laneâs relationship is a matter of public concern
-
Coordination confession: Sending legal threat same day as Puzzle Financial despite no employment relationship proves network coordination and shared interest in suppressing documentation
-
Chilling effect: Using defamation threats to suppress documentation of public regulatory actions (FTC settlement) and business relationships (Credit Karma â Mission Lane funnel)
What This Reveals:
- Network coordination: Two separate companies (Puzzle Financial, Mission Lane) with two separate law firms (Orrick, Troutman Pepper) sent cease-and-desist letters on the same day (August 11, 2023)
- Consciousness of guilt: If the Credit Karma/Mission Lane connection was innocent, they would have ignored it; instead they threatened legal action
- Strategic suppression: They specifically objected to documentation that revealed their business model (Credit Karma as customer acquisition funnel for LendUp successor entity)
- Overreach: Threatening someone who never worked for them, never signed agreements with them, and was documenting public information (FTC settlement, business relationships)
The letter itself is evidence of the networkâs coordinated attempt to suppress documentation of the LendUp fraud pattern across successor entities.
August 11-14, 2023: Response to Lisa Bowman - Evidence of Coercion and Attorney Knowledge
What this email chain reveals:
Between August 11-14, 2023, I sent five emails to Lisa M. Bowman in response to her cease-and-desist letter. These emails are critical evidence showing:
- Effective coercion: The C&D achieved its purpose
- Comprehensive fraud documentation: Lisa Bowman received detailed information about all aspects of the fraud pattern
- Attorney knowledge: She knew about Sashaâs career misrepresentation, LendUp violations, Mission Lane discrepancies, and toxic workplace issues
- Bad faith: Her November 2025 C&Ds came AFTER being fully informed of the substance
Timeline of Response:
August 11, 2023 (4:17 PM) - Immediate compliance:
âokay. deleted. i didnât induce coworkers to share anything confidential. i would have liked to work for a company whose founders didnât misrepresent their past. itâs a disservice to continue lying to current employees and defraud investors. i would have liked to work for people who didnât engage in practices like mobbing out, emotional abuse, and covered up terminations with non-disparagement clauses. puzzle is an insanely corrupt workplace.â
August 11, 2023 (4:41 PM) - Promise to disengage:
âanyway, i promise to disengage from this conduct and never write about this again. i merely acted in response to sashaâs retaliation. the gravity of my behavior is less than what heâs done over the past 10 years. puzzle has engaged in plenty of unlawful behavior already.â
August 11, 2023 (5:03 PM) - Called out the ârepeat foundersâ research study:
âat least ask him to stop misrepresenting his career over and over: âSasha Orloff, Puzzleâs founder and CEO, successfully started and scaled Mission Lane and LendUp to $100M ARR, hundreds of employees and millions of customers. While starting any business comes with risks, multiple studies have shown that entrepreneurs with a track record of success have a higher chance of success.â https://puzzlefin.notion.site/Join-us-at-Puzzle-ab1df450621c44e3aaf100e1562a7f7eâ
- Directly quoted Puzzleâs careers page
- Highlighted the misleading âtrack record of successâ claim
- Linked to the specific research study citation
- This was August 2023, 2+ years before I started documenting this pattern publicly again
Post-C&D Addition to Careers Page: The 10-Year Exercise Window
After sending the first C&D (August 11, 2023) and deleting my equity days after I attempted to exercise it, Puzzle added a note to their careers page stating they offered a generous 10-year exercise window âon good terms.â
Timeline:
- August 11, 2023: First C&D sent
- August-September 2023: My equity deleted days after attempted exercise
- Post-C&D: Careers page updated to highlight 10-year exercise window âon good termsâ
I have no screenshot of this addition, but I saw it. It was there. It was added after what they did to me. The timing and placementâon the same careers page I had specifically quoted in my emails to Lisa Bowman about their misleading research studyâdemonstrates deliberate performance. They added language about generous equity treatment on the same page they used to misrepresent Sashaâs âtrack record of success,â right after deleting equity from someone who questioned that track record.
The performance: Advertising generous equity terms on the public-facing careers page while simultaneously deleting equity from a terminated employee who raised compliance concerns. The juxtaposition wasnât accidentalâit was the point. âLook how generous we are with equity (on good terms)â posted where the person whose equity was deleted would see it, placed on the same page they had criticized for containing misleading claims.
Pattern: Just as they photoshopped metrics for external validation (3 likes â 12,362), they performed equity generosity on the careers page while practicing equity theft behind NDAs. The performance is for recruiting. The reality is retaliation.
August 11, 2023 (8:58 PM) - Documented toxic workplace and pattern concerns:
âsasha knew i came from a fraudulent company. i just really donât get why nobody could ever provide a simple explanation for my growing concerns unless it was all true or worse. i couldnât deal with the toxic environment, mismanagement, abrupt layoffs, meetings shuffled without explanations, and constant behind-the-scenes whispers. i know how sasha was as a ceo at lendup and itâs all the same behavior. itâs deeply concerning for everyone involved.â
âyou donât understand how frustrated and depressed iâve been too. iâm unfortunately obsessive especially when i see wrongdoings. no one ever tried to reach out and reassure me in a humane way. sasha saw i questioned the origins of mission lane and, in my eyes and based on precedence, i was pushed out by both cofounders.â
âhow am i not supposed to think something awful was done in fairly recent years, and that these behaviors will continue?â
August 12, 2023 (3:09 PM) - Comprehensive fraud documentation to Lisa Bowman:
âmy point was sasha wasnât clear about his career, and he made a decision to roll with this narrative years ago. i donât care what job titles and roles he was given. i wouldâve rather heard in his words that he exited lendup with a golden parachute.â
âdo you understand why all the workplace-induced paranoia and sashaâs dodgy behavior around mission lane led me into conspiratorial thinking? the lendup story is incredibly complicated for seemingly no good reason. lendup only liquidated a year ago and the story still has weird loose-ends and activity. if he couldnât admit to a golden parachute, i worried it went even deeper. i wouldnât have had to research so heavily if he was honest.â
âif a leader presents themselves a certain way and suggests a high chance of success and returns, their career history should actually back that up. thereâs no reason to say you made two companies without explaining their relationship. thereâs no reason to link to a 2006 study to convince people thereâs a positive correlation with a successful track record unless there are some discrepancies.â
âand there absolutely are discrepancies. lendup was not a success story and mission lane was a separate entity with limited relation to sasha. comparing revenue from loans/credit to SaaS is like apples to oranges. reaching $100M ARR doesnât mean you had a sustainable burn rate. there were obviously severe compliance issues, and they could not continue with the lendup name. they made one separate company to buy part of lendup, and then another temporary subsidiary with a different name that could be sold off.â
âlendup had severe cultural problems and i worry that there was not enough time in between companies to properly reflect. i unfortunately still believe PR has been a distraction from it all and a tool to reshape the past. this is why my concerns started growing around press and thought leadership. after pivoting to AI, there was a noticeable shift in the companyâs day-to-day stability and a lot of us suffered as a result.â
âi just wanted people to understand that the facts didnât add up. and all i got was months of radio silence, various people watching my activity, and not a single explanation. one day, someone else will join and ask questions. how will leadership act then?â
âpuzzleâs leadership and board shouldnât think about scaling and yachts until theyâve established a healthy, transparent environment without all this hubris.â
August 14, 2023 (1:44 PM) - Final coerced compliance:
âi just wanted to let you know iâve received mission laneâs cease and desist as well. iâve deleted everything and will not write on this subject ever again.â
âiâm seeking legal counsel only to help respond. i do not plan to pursue legal action against anyone. i know i continue exposing myself to risk without representation. iâve never worked with lawyers in my life. i never expected iâd be in this position. i feel foolish and frozen and disappointed in myself.â
âi just want to say iâm sincerely sorry for exhibiting this behavior and hurting leadership, employees, puzzle, and everyone else iâve involved. i hope puzzle can sympathize with why i found myself reaching this point, but i understand iâve already burned most bridges.â
âi donât want to point fingers or place blame anymore. iâm holding myself accountable for my actions and own that what i did was wrong.â
What This Establishes:
-
The August 11, 2023 C&D was effective coercion: âI will not write on this subject ever againâ = 27+ months of silence (August 2023 - November 2025)
-
Lisa Bowman received comprehensive fraud documentation: She was informed of:
- LendUp CFPB violations and compliance issues
- Mission Laneâs relationship to LendUp (asset acquisition vs. âfoundingâ)
- Toxic workplace patterns across LendUp and Puzzle
- Misleading ârepeat foundersâ research study on careers page (which was then updated post-C&D to advertise â10-year exercise window on good termsâ after deleting my equity)
- SaaS vs. lending revenue comparison issues
- The âgolden parachuteâ vs. public âsabbaticalâ narrative discrepancy
- PR as tool to âreshape the pastâ
- AI pivot causing âshift in companyâs day-to-day stabilityâ
- Pattern of layoffs and employee mistreatment
-
She had this information BEFORE sending two more C&Ds: November 11, 2025 and November 20, 2025 C&Ds came 2+ years after receiving detailed fraud documentation
-
Attorney ethics implications:
- If she knew all these facts (LendUp violations, Mission Lane discrepancies, toxic workplace, misleading careers page) in August 2023
- And she still characterized federal whistleblower activity as âthreatsâ requiring police notification in November 2025
- This demonstrates either:
- Knowing mischaracterization of protected whistleblowing as criminal threats
- Failure to conduct adequate due diligence before threatening police action
- Systematic inadequate client communication (CEO continuously misrepresenting facts)
-
The ârepeat foundersâ study was called out in August 2023: I specifically quoted the careers page and highlighted the misleading research citation 2+ years before documenting it publicly again. Lisa Bowman was notified of this specific misrepresentation in real-time. Post-C&D, they added language advertising â10-year exercise window on good termsâ to the same pageâafter deleting my equity.
Why This Matters for Bar Ethics:
An employment law attorney who:
- Receives comprehensive fraud documentation from a former employee (August 2023)
- Is informed of CFPB violations, toxic workplace, misleading credentials
- Achieves effective coercion (âwill not write on this subject ever againâ)
- Then sends TWO MORE cease-and-desist letters (November 2025) after the person files federal whistleblower complaints
- Escalates characterizations (âdocumenting recordsâ â âpartner notificationsâ â âcareer predictionsâ) as increasingly threatening
- Threatens police notification for protected whistleblower speech
âŚdemonstrates a pattern inconsistent with professional responsibility obligations. She had all the facts in August 2023. Her November 2025 actions were taken with full knowledge of the substance.
The coerced apology (âiâm sincerely sorry,â âwhat i did was wrongâ) came from someone who had just received dual cease-and-desist letters, had never worked with lawyers, felt âfoolish and frozen,â and explicitly stated they were seeking legal counsel âonly to help respondâ while ânot planning to pursue legal action.â This is textbook coercion under duress from legal intimidation, not genuine acknowledgment of wrongdoing.
November 11, 2025: Second Cease-and-Desist, Retaliation Against Federal Whistleblower
CRITICAL CONTEXT: Federal Whistleblower Protection
By November 11, 2025, I had 2+ years of SEC whistleblower protection under 15 U.S.C. § 78u-6 (first complaint filed August 11, 2023, Submission #16917-772-564-515). I did not disclose the first SEC filing to anyoneâI revealed it when I filed this second complaint on November 11, 2025. Lisa M. Bowman likely learned of federal whistleblower protection when the second SEC complaint was filed and became public. Despite this knowledge, she sent this C&D the same day. This second C&D targets federally protected whistleblower activity, constituting potential federal whistleblower retaliation under 15 U.S.C. § 78u-6(h)(1).
Timeline of Retaliation:
November 11, 2025 (3:33 AM ET): Filed SEC whistleblower complaint (Submission #17628-500-136-464) documenting 13-year fraud pattern with supporting documents.
November 11, 2025 (Morning-Afternoon): Executed systematic partner notification campaign, notifying accounting firms, business partners, and CPA organizations of CEOâs CFPB enforcement history and ongoing fraud pattern.
November 11, 2025 (6:02 PM ET): Received cease-and-desist letter from Orrick, Herrington & Sutcliffe LLP on behalf of Puzzle Financial, hours after SEC complaint filing and during active partner notification campaign.
The Letterâs Demands:
- Cease all publications about Puzzle and leadership
- Remove all documentation within 48 hours
- Stop contacting investors, partners, employees
- Preserve evidence for their use
- Threatens criminal prosecution for âharassment, cyberstalking, extortionâ
- Threatens workplace violence restraining order
Response (6:05 PM ET - 3 Minutes Later):
I responded within three minutes, stating:
- I am a federal whistleblower engaged in protected activity under 15 U.S.C. § 78u-6
- All disclosures are based on public records and protected under federal whistleblower statutes
- I will continue engaging in protected whistleblower activity, including notifying relevant stakeholders
Supplemental SEC Filing (6:32 PM ET - 30 Minutes After C&D):
Filed supplemental SEC complaint (Submission #17629-039-523-592) documenting federal whistleblower retaliation. Submission detailed same-day cease-and-desist letter as retaliatory action under 15 U.S.C. § 78u-6, attached C&D letter as evidence, and documented pattern of legal intimidation spanning August 2023 (dual cease-and-desist letters from Puzzle and Mission Lane) to November 2025 (second C&D hours after SEC filing).
The 30-minute response window demonstrates preparedness. From receiving legal threats to filing federal retaliation complaint took 30 minutes. The pattern was predictable: SEC filing â immediate legal threats â documented as additional evidence. Their attempt to silence became additional evidence.
This Constitutes Textbook Whistleblower Retaliation:
The timingâC&D received same day as SEC complaint filing and during active stakeholder notificationâdemonstrates retaliatory intent. The letter attempts to silence protected whistleblower activity by:
- Threatening criminal prosecution for documenting public records
- Demanding removal of CFPB enforcement documentation (public record)
- Prohibiting notification of stakeholders about securities fraud
- Characterizing truth-based disclosures as âdefamationâ
- Attempting to halt ongoing protected activity (partner notifications)
Every statement I made is supported by public records:
- CFPB enforcement orders (public)
- Miami-Dade County Circuit Court Case No. 2022-003284-CA-01 (public)
- Corporate filings in Delaware, Virginia, California (public)
- Photoshopped social media posts (archived screenshots)
- December 2018 LendUp Asset Sale documents (shareholder records)
Federal whistleblower activity protected under California Labor Code § 1102.5 and federal whistleblower statutes.
The cease-and-desist letter, rather than silencing disclosure, serves as additional evidence of systematic attempts to suppress accountability across a 13-year fraud pattern. The immediate response to SEC filing (threatening criminal prosecution for documenting public records) demonstrates the pattern of retaliation that has characterized this matter since August 2023.
December 2023: Unsent Cease-and-Desist (Surveillance Infrastructure)
December 2023 (Prepared but Never Sent): Systematic Surveillance of Network Documentation
What this document reveals:
On December 20, 2023, Lisa M. Bowman (Of Counsel, Employment Law, Orrick) prepared a cease-and-desist letter but never sent it. The dated document reveals systematic surveillance infrastructure monitoring LinkedIn posts about VC/Israel network connections (particularly General Catalyst), not just fraud documentation.
Surveillance Culture and Intimidation:
According to a former employee, CTO John Cwikla would openly discuss âall the security stuffâ he could do from his technical position during company happy hour meetings. This brazen attitude about monitoring capabilities created a chilling effect, establishing a culture where employees understood they were being watched. While the LinkedIn tracking that triggered this December 2023 cease-and-desist may have been as simple as manual profile checks, the CTOâs public statements about surveillance capabilities contributed to an atmosphere of intimidation.
Context: What triggered this unsent C&D:
- Post-October 7, 2023 LinkedIn activity: Started posting again on LinkedIn about geopolitical concerns, particularly VC/Israel connections (General Catalyst)
- Posted about not wanting to live in a world with âthis much evilâ (referencing geopolitical violence, not personal threats)
- Documented coordinated network response
- Felt work at Puzzle was being misused (before understanding Netanyahu connection)
- Posted about investor network ties to geopolitical conflicts
- December 2023 isolation pattern: Between termination (May 31, 2023) and December 20 prepared C&D, only four contacts from former colleagues/employees, three of them hostile or patronizing:
- Contact 1 (helpful): Someone shared Sashaâs internal message covering up the credit card cancellation; this person stopped reaching out after I posted the internal evidence publicly - proving the risk of helping a whistleblower was real
- Contact 2 (patronizing, Nov 14 post-Oct 7): âHey Patrick, I heard that you made a comment around not wanting to live? If so, I want you to know folks really care about you and Iâm here if you want to chat. Thereâs an expert call/text hotline if youâre feeling overwhelmed at 988. Iâm sorry if this is all misinterpreted. I canât change much in this world, but Iâm here for youâ - I didnât respond due to the condescending âeggshellsâ framing and his apparent lack of understanding about who he was working for; only sent him link to evidence earlier this month (Nov 2025)
- Contact 3 (hostile - Ian, security person): Told me to âgo on a vacationâ and âget off the computerâ - so condescending and dismissive I told him to tell leadership not to sue me, then deleted my LinkedIn entirely; made a new one months later
- Contact 4 (anonymous validation): Former employee who reached out anonymously to validate the toxic workplace pattern (details withheld to protect identity)
- The isolation was systematic: People either received explicit orders not to contact me, or feared being fired/targeted for associating with a terminated employee who had used internal evidence against leadership; the CTOâs brazen discussion of âsecurity stuffâ monitoring capabilities reinforced this fear
- The one person who actually helped (Contact 1) may have faced consequences and stopped reaching out - proving the surveillance and intimidation created real professional risk
- Sasha never reached out directly: Only contact since May meeting (with Sasha and Radha, where I felt extremely aggravated - âwhat is this??â) was one Slack message afterwards (âIâll try to do better as a founder and leaderâ) + one voicemail offering money
- December 10-15, 2023: Six media notifications in 6 days (3 to TechCrunch + 3 to The Information same period)
- Dec 10: The Information notification with comprehensive abuse documentation
- Dec 12: TechCrunch notification detailing dual C&D retaliation
- Dec 13: The Information follow-up mentioning âWashington Post and Whistleblower Aidâ
- Dec 14: TechCrunch follow-up with condensed outline
- Dec 14 (same day): The Information fourth notification (âI ask you one last timeâ) with comprehensive documentation
- Dec 15: The Information video proof + multiple escalating TechCrunch emails
- December 20, 2023 (5-10 days after media blitz): C&D prepared but never sent
- Timeline: The Information was first notified August 11, 2023 (4 months prior to Dec media blitz) with golden parachute doc + first C&D; notified again November 3, 2025 (nearly 2 years later) with evidence summary = six notifications across 27+ months with zero response
- Note: In 2023, missionlanetruth.com redirected to a Linktree aggregating documentation (LinkedIn posts, etc.); removed both after Mission Laneâs August 11, 2023 C&D objected to calling CEO Shane Holdaway âanother pawnâ and linking to Credit Karmaâs FTC settlement (showing compliance with their demands); December 2023 monitoring was of LinkedIn posts only, demonstrating continued surveillance despite compliance
The unsent C&D demonstrates:
- Federal whistleblower retaliation infrastructure: Prepared C&D targeting someone with 4+ months of SEC whistleblower protection (first SEC complaint filed August 11, 2023; unsent C&D prepared December 20, 2023); demonstrates systematic surveillance and legal intimidation of federally protected activity under 15 U.S.C. § 78u-6
- Systematic surveillance of LinkedIn AND media outreach: Active monitoring of LinkedIn posts about network connections (VC/Israel ties) PLUS TechCrunch/The Information notifications (Dec 12-15) â prepared C&D (Dec 20)
- Media notification monitoring: Legal team tracking ALL press contacts across multiple outlets; 5-8 day gap between media blitz and prepared C&D proves surveillance of whistleblowerâs attempts to notify press
- Isolation and chilling effect: One of the only internal contacts between termination (May 31, 2023) and December 20, 2023 was a colleagueâs concerned message (post-Oct 7) framed through âmisinterpretationâ lens; demonstrates people either couldnât communicate or felt they were âwalking on eggshellsâ; CEO (Sasha) never reached out directly except one Slack message (âIâll try to do betterâ) and one voicemail offering money
- Pre-prepared intimidation: C&D templates drafted, dated, ready to deploy but held back as threat against federally protected whistleblower
- Sensitivity to geopolitical documentation: Triggered by posts about General Catalyst and Israel connections, not just fraud
- Unknowing targeting of federally protected activity: Lisa M. Bowman prepared this December 2023 C&D without knowing about federal whistleblower protection (I did not disclose the August 2023 SEC filing to anyone); demonstrates she was targeting federally protected activity for 4+ months without knowledge, then once she learned of it (November 2025), she escalated with two more C&Ds
- Calculated deployment: They monitored, prepared legal threats, but chose when/if to send based on strategic calculationâholding ready as ongoing threat against protected whistleblower
Why the unsent C&D is more damning than if theyâd sent it:
The document proves proactive intimidation infrastructure monitoring FEDERALLY PROTECTED whistleblower activity. By December 20, 2023, I had 4+ months of SEC whistleblower protection (first complaint filed August 11, 2023, Submission #16917-772-564-515). Lisa M. Bowman did NOT know thisâI did not disclose the SEC filing to anyone until November 2025. She was unknowingly targeting federally protected activity under 15 U.S.C. § 78u-6. They were watching, preparing, calculating when/if to deploy legal threats against someone with federal whistleblower protection (without knowing it existed). Once she learned of it in November 2025, she escalated with two more C&Ds within 9 days. Systematic federal whistleblower retaliation infrastructure, held ready as ongoing threat, then deployed after learning of federal protection.
The isolation pattern reveals the human cost: Between May 31, 2023 (termination) and December 20, 2023 (and continuing onward), almost no one from inside reached out. The dual August 11 C&Ds (sent same day as SEC filing) created such a chilling effect that even a colleagueâs genuine concern (post-Oct 7, after LinkedIn post about not wanting to live in a world with âthis much evilâ) was framed as potentially âmisinterpretedââdemonstrating people felt they had to walk on eggshells. Meanwhile, CEO Sasha Orloff never contacted directly (only one Slack message saying âIâll try to do better as a founder and leaderâ in May and one voicemail offering money). The surveillance infrastructure wasnât just monitoring speechâit was isolating a federally protected whistleblower from any support network while preparing legal threats for activity protected under federal securities law.
Critically: This surveillance and C&D preparation occurred after compliance with the August 2023 C&D demands (removed missionlanetruth.com and its Linktree redirect after Mission Laneâs letter objected to calling CEO Shane Holdaway âanother pawnâ and linking to Credit Karmaâs FTC settlement) AND after establishing federal whistleblower protection (SEC filing same day as those C&Ds). Despite compliance and federal protection, they continued monitoring LinkedIn posts about VC/Israel network connections and prepared new legal threats. The goal: suppression of federally protected whistleblower speech regardless of cooperation or legal status.
Evidence of Unsent December 2023 C&D:
December 20, 2023 letterhead (page 2): Orrick C&D prepared by Lisa M. Bowman demanding whistleblower âcease and desist from publishing, republishing, or otherwise disseminating or emailing any false, misleading, or defamatory statementsâ and âcease and desist from contacting Puzzleâs investors, customers, prospective customers, business partners, and current or former employees.â Threatens âcriminal implications, including reporting your conduct to appropriate law-enforcement authorities.â
Never sent but dated document reveals systematic surveillance of LinkedIn posts about VC/Israel connections (General Catalyst) and pre-prepared legal intimidation infrastructure.
December 20, 2023 letterhead (page 3): âEvidence Preservation Noticeâ instructing to keep records for âlegal reasonsâ while demanding public removal. âReferral to Law Enforcementâ section threatens âcriminal investigation into harassment, cyberstalking, extortion or coercion, identity or brand impersonation, and related offenses.â
Pattern of characterizing protected whistleblower speech as criminal activity. Never sentâheld as template/threat.
December 20, 2023 letterhead (page 3): âConsequences of Noncomplianceâ section listing potential claims. Signed âLisa M. Bowmanâ (Of Counsel, Employment Law, Orrick). Same attorney who sent August 2023, November 2025, and November 2025 C&Ds.
Never sentâreveals legal intimidation infrastructure predates SEC complaints by nearly 2 years and was actively monitoring LinkedIn posts about network connections (VC/Israel ties), not just fraud documentation.
Bowmanâs prepared characterization (from dated document):
- âFalse, misleading, or defamatory statementsâ
- Breaches of confidentiality obligations
- Threats of âcriminal implications, including reporting your conduct to appropriate law-enforcement authoritiesâ
- âCriminal investigation into harassment, cyberstalking, extortion or coercion, identity or brand impersonationâ
Timeline significance:
- August 11, 2023: First C&D sent (documenting public records)
- December 12-15, 2023: Multiple media notifications (TechCrunch + The Information)
- December 20, 2023 (5-8 days after media blitz): Second C&D prepared but never sent (monitoring VC/Israel connections + ALL media outreach)
- November 11, 2025: Second C&D actually sent (partner notifications, same day as SEC complaint)
- November 20, 2025: Third C&D sent (career prediction, 56-minute response)
The December 2023 document shows legal intimidation infrastructure was active and monitoring 4 months after first C&D, nearly 2 years before SEC complaints, specifically triggered by:
- LinkedIn posts about geopolitical and investor network ties (General Catalyst, Israel connections)
- Press notifications to TechCrunch (Dec 12, 14, 15) and The Information (Dec 14) with comprehensive fraud documentation
The 5-8 day gap between media notifications and prepared C&D proves legal team was monitoring ALL whistleblower attempts to notify press.
For investigators: The unsent December 2023 C&D proves systematic surveillance of protected whistleblower speech about network connections, not just fraud. This demonstrates consciousness that exposure of VC/Israel network ties threatens their operation. Critically, this surveillance continued after compliance with August 2023 C&D demands (removed missionlanetruth.com and its Linktree redirect after Mission Lane objected to Shane Holdaway/âpawnâ language and Credit Karma connection)âproving the goal is suppression of protected speech, not achieving compliance. They monitored LinkedIn posts about General Catalyst and Israel connections and prepared legal threats but chose not to send them, revealing calculated deployment of intimidation infrastructure.
November 20, 2025: Third Cease-and-Desist, Escalation to Police Threats
CRITICAL CONTEXT: Federal Whistleblower Protection
By November 20, 2025, I had 2+ years of SEC whistleblower protection under 15 U.S.C. § 78u-6 (first complaint filed August 11, 2023, Submission #16917-772-564-515; updated November 11, 2025, Submission #17628-500-136-464). Lisa M. Bowman learned of federal whistleblower protection on November 11, 2025 when the second SEC complaint was revealed publicly. 9 days later, she sent this third C&D. This third C&D targets federally protected whistleblower activity, constituting potential federal whistleblower retaliation.
Timeline of Rapid Retaliation:
- 6:38 PM: Posted on LinkedIn about Women Tech Meetup event that evening, documenting Skolkovo Foundation pattern, FBI warning (April 2014), Dasha Shuninaâs role (Puzzle GTM strategist), and the documented fraud pattern
- 6:55 PM: Posted comment on my own post: âshe knows i know btw. enjoy your last days in the tech industry, Daria!â (17 minutes after original post; later deleted but documented)
- 7:02 PM: Dasha Shunina viewed my LinkedIn profile (24 minutes after callout post, 7 minutes after âlast daysâ comment)
- 7:51 PM: Received third cease-and-desist email from Lisa M. Bowman, Of Counsel, Employment Law, Orrick, Herrington & Sutcliffe LLP (56 minutes after âlast daysâ comment, 49 minutes after Dasha viewed profile)
Context for âenjoy your last daysâ comment (deleted but documented): This statement refers to career consequences from documented fraud exposure, not physical safety. The phrase predicts that once the documented pattern (FBI-warned Skolkovo Foundation 2016-2023 â U.S. tech access building â employment at CFPB-banned CEOâs company â federal whistleblower complaints) becomes widely known through permanent federal record, her career in tech will end through reputation damage and industry accountability, not through violence or physical harm. The comment was posted on my own LinkedIn post, not on Dashaâs profile. I subsequently deleted the comment, but it remains documented here as evidence of the absurd legal characterization of career predictions as âsafety threats.â
The 56-Minute Response Demonstrates Active Monitoring & Coordination:
The timeline reveals systematic surveillance and prepared legal response:
- Post callout (6:38 PM) â âLast daysâ comment (6:55 PM, 17 min) â Dasha views profile (7:02 PM, 7 min after comment) â Legal threat (7:51 PM, 56 min after comment, 49 min after view)
- Impossibly fast response: No reasonable attorney drafts, reviews, and sends cease-and-desist in 56 minutes unless pre-coordinated
- Active monitoring: Dasha viewing profile 7 minutes after âlast daysâ comment demonstrates real-time surveillance of whistleblower activity
- Coordination: Speed suggests Dasha immediately contacted company/legal after viewing, who had response ready to deploy
This mirrors November 11 same-day retaliation: SEC complaint filed 3:33 AM â C&D received 6:02 PM (14.5 hours). Both demonstrate prepared legal intimidation responses to protected whistleblower activity.
Attorneyâs Claims:
âWe have asked you cease your defamatory and threatening postings, but instead you have escalated them. You are now threatening the safety of Puzzle employees, including telling them to âenjoy your last days in the tech industry.ââ
âUnfortunately, we have no choice but to notify the police of these recent threats.â
Evidence of Rapid Retaliation Timeline:
November 20, 2025, 7:51 PM: Third C&D from Lisa M. Bowman (Orrick) received 56 minutes after âlast daysâ comment, 49 minutes after Dasha viewed profile. Characterizes career consequences statement as âsafety threatâ and threatens police notification.
Impossibly fast response demonstrates pre-coordination and active monitoring of whistleblower activity.
November 20, 2025, 6:38 PM: Posted LinkedIn callout documenting Dasha Shuninaâs Skolkovo Foundation employment (2016-2023), FBI warning (April 2014), Women Tech Meetup infrastructure, and employment at CFPB-banned CEOâs company. Post documents âTell Me I Canâtâ theme while noting Dashaâs profile view occurred after posting.
November 20, 2025, 6:55 PM: Comment on own LinkedIn post: âshe knows i know btw. enjoy your last days in the tech industry, Daria!â Statement referred to career consequences from documented fraud exposure (FBI-warned Skolkovo â U.S. tech access â CFPB-banned CEO â federal record), not physical safety.
Comment was subsequently deleted but documented here to show absurdity of legal characterization.
Second comment (11 minutes later): âeven better, sheâs seen this! all permanent federal record.â Demonstrates Dasha Shunina viewed post and engaged with documented pattern.
Analysis of Escalating Legal Misrepresentation:
- âThreatening the safetyâ - Comment about career consequences characterized as safety threat
- âNo choice but to notify the policeâ - All three C&Ds threatened police involvement, but what they characterize as threatening has escalated
- Pattern of mischaracterization - Three C&Ds sent over 27 months, each escalating what constitutes a âthreatâ:
- August 11, 2023: Documenting public records â defamation + workplace violence threats
- November 11, 2025: Partner notifications â criminal prosecution + workplace violence
- November 20, 2025: Career consequence prediction â âsafety threatâ requiring police notification
- December 20, 2023 C&D prepared but never sent (evidence-95, 96, 97): Dated document shows Bowman prepared C&D triggered by LinkedIn posts documenting VC/Israel connections (particularly General Catalyst); never sent but kept as pre-prepared legal intimidation infrastructure; demonstrates systematic surveillance of protected whistleblower speech about network connections nearly 2 years before SEC complaints
Legal Malpractice Questions:
This raises serious questions about what information Sasha Orloff is providing to legal counsel Lisa M. Bowman:
- Is CEO misrepresenting context to attorney? If Bowman genuinely believes a comment about career consequences is a safety threat, CEO may be providing misleading information
- Does attorney know full documented pattern? Has Bowman been informed of:
- CFPB permanent ban (December 2021)
- 5 SEC whistleblower complaints filed (November 2025)
- $51M+ in federal enforcement actions and court judgments
- Photoshopped metrics (October 2025)
- False credentials contradicted by corporate filings
- Dasha Shuninaâs Skolkovo Foundation employment (2016-2023, FBI-warned 2014)
- Is this frivolous legal intimidation? Characterizing protected whistleblower speech about career consequences as âsafety threatsâ requiring police notification may constitute:
- Strategic Lawsuit Against Public Participation (SLAPP)
- Abuse of legal process
- Potential bar ethics violations (threatening criminal prosecution without factual basis)
Lisa M. Bowmanâs Escalating Pattern Across Three Sent C&D Letters (All Threatened Police):
All three cease-and-desist letters were sent by Lisa M. Bowman (Of Counsel, Employment Law, Orrick, Herrington & Sutcliffe LLP). The pattern shows systematic expansion of what she characterizes as âthreateningâ:
August 11, 2023 (First C&D):
- What I did: Documented public records (CFPB enforcement orders, court documents)
- Bowmanâs characterization: âPotential workplace violence chargesâ
- Context: Dual coordination (Puzzle + Mission Lane same day)
November 11, 2025 (Second C&D):
- What I did: Notified business partners about documented fraud
- Bowmanâs characterization: âCriminal prosecution for harassment, cyberstalking, extortionâ + workplace violence restraining order
- Context: Same day as SEC whistleblower complaint filing (6:02 PM, 14.5 hours after 3:33 AM filing)
November 20, 2025 (Third C&D):
- What I did: LinkedIn comment predicting career consequences from fraud exposure (âenjoy your last days in the tech industryâ)
- Bowmanâs characterization: âThreatening the safety of Puzzle employeesâ requiring police notification
- Context: 56 minutes after comment (impossibly fast, demonstrates pre-coordination)
NOTE: See December 2023: Unsent Cease-and-Desist (Surveillance Infrastructure) for evidence-95, 96, 97 showing Bowman prepared but never sent a C&D triggered by LinkedIn posts about VC/Israel connections, demonstrating systematic surveillance infrastructure nearly 2 years before SEC complaints.
Bowmanâs Professional Responsibility:
Lisa M. Bowman is identified as Of Counsel, Employment Law at Orrick. This designation indicates she is an experienced attorney advising on employment matters. Her pattern of threatening police action for federally protected whistleblower activity demonstrates either:
- Client misrepresentation: CEO providing false or incomplete information about context (FBI warnings, federal complaints, documented fraud pattern)
- Knowing mischaracterization: Attorney aware of facts but deliberately mischaracterizing protected speech as threats
- Inadequate due diligence: Failure to review public records (CFPB orders, SEC filings, FBI warnings) before threatening police action
Critical Timeline: Federal Whistleblower Protection Without Attorney Knowledge (Initially)
I filed my first SEC complaint on August 11, 2023 (Submission #16917-772-564-515), establishing federal whistleblower protection under 15 U.S.C. § 78u-6. I did NOT disclose this to anyoneânot to Lisa Bowman, not to anyone else. I revealed it when I filed my second SEC complaint on November 11, 2025.
See August 11-14, 2023: Response to Lisa Bowman for full email chain showing NO mention of SEC filing.
Between August 11-14, 2023, I sent five emails to Lisa Bowman detailing:
- LendUp CFPB violations and compliance issues
- Mission Laneâs relationship to LendUp (asset acquisition vs. âfoundingâ)
- Toxic workplace patterns across LendUp and Puzzle
- The misleading ârepeat foundersâ research study on Puzzleâs careers page (specifically quoted and linked; page later updated to advertise â10-year exercise window on good termsâ after deleting my equity)
- SaaS vs. lending revenue comparison issues
- The âgolden parachuteâ vs. public âsabbaticalâ narrative discrepancy
- PR as tool to âreshape the pastâ
- AI pivot causing âshift in companyâs day-to-day stabilityâ
- Pattern of layoffs and employee mistreatment
But I NEVER mentioned the SEC filing.
What This Reveals:
- August 11, 2023 (3:56 PM): First C&D sent 1 hour 41 minutes after SEC filingâshe didnât know about SEC filing specifically, but should have been on notice (I used âfintech whistleblowerâ as LinkedIn tagline leading up to August 11, creating duty to investigate potential federal whistleblower protection before sending legal threats; archived evidence confirms this public designation existed before first C&D)
- December 20, 2023: Prepared C&D (never sent) targeting someone with 4+ months of federal protectionâshe still didnât know
- November 11, 2025: Second SEC complaint filed and revealed publiclyâNOW she knows
- November 11, 2025 (6:02 PM): Second C&D sent same dayâknowing about federal protection, sends C&D anyway
- November 20, 2025: Third C&D sent 9 days laterâknowing about federal protection, escalates threats
She was unknowingly targeting federally protected activity for 2+ years (August 2023 - November 2025), then once she learned of it, she escalated with two C&Ds within 9 days.
Any of these scenarios raises professional responsibility concerns. An employment law attorney who:
- Sends first C&D (August 11, 2023) 1 hour 41 minutes after SEC whistleblower complaint filing establishing federal protection under 15 U.S.C. § 78u-6 (without knowing about it)
- Receives comprehensive fraud documentation (August 2023) including specific citation of misleading ârepeat foundersâ research study on careers page (which was then updated to advertise â10-year exercise window on good termsâ after deleting my equity) (but is never told about SEC filing)
- Achieves effective coercion (âwill not write on this subject ever againâ = 27+ months silence)
- Prepares additional C&D (December 2023, never sent) targeting someone with 4+ months of federal whistleblower protection (still without knowing)
- Learns of federal whistleblower protection (November 11, 2025 when second SEC complaint revealed publicly)
- Immediately sends second C&D same day (November 11, 2025, 6:02 PM) after learning of federal protection
- Sends third C&D 9 days later (November 20, 2025) knowing about federal protection
- Each C&D threatens police action for federally protected whistleblower activity under 15 U.S.C. § 78u-6
- Represents CFPB-banned CEO facing 5 SEC whistleblower complaints, $51M+ enforcement actions
âŚdemonstrates either:
- Unknowingly targeting federally protected activity for 2+ years (August 2023 - November 2025), then knowingly escalating once informed (November 2025, two C&Ds within 9 days)
- Knowing participation in federal whistleblower retaliation after learning of SEC filings (November 2025 C&Ds sent with knowledge of federal protection)
- Failure to investigate after being put on notice: I used âfintech whistleblowerâ as my LinkedIn tagline leading up to August 11, 2023; this public designation created a duty to investigate whether I had federal whistleblower protection before sending legal threats; failure to conduct this due diligence constitutes recklessness or willful ignorance
- Archived evidence confirms 2023 whistleblower designation: Archived LinkedIn profile snapshots show âPuzzle Financial whistleblowerâ as public tagline BEFORE August 11, 2023 first C&D; this creates documented proof that Lisa Bowman should have been on notice and had duty to investigate federal whistleblower status before threatening police action; existence of archived evidence eliminates any claim that tagline was added retrospectively or that she couldnât have known
The fact that itâs the same attorney (Lisa M. Bowman) across all three sent C&Ds (plus one prepared but never sent) makes the pattern more damning for bar ethics purposesâone attorney who:
- Should have been on notice before first C&D: I used âfintech whistleblowerâ as my LinkedIn tagline leading up to August 11, 2023, creating a duty to investigate potential federal whistleblower protection before sending legal threats; archived evidence confirms this public designation existed before first C&D was sent
- Sent first C&D 1 hour 41 minutes after SEC whistleblower filing (August 11, 2023) without knowing about federal protection under 15 U.S.C. § 78u-6 (and apparently without conducting due diligence despite public âwhistleblowerâ designation)
- Received comprehensive fraud documentation in August 2023 including the specific ârepeat foundersâ research study misrepresentation (same page later updated to advertise â10-year exercise window on good termsâ after deleting my equity) (but was never told about SEC filing)
- Prepared December 2023 C&D (never sent) without knowing about 4+ months of federal whistleblower protection (still no apparent investigation despite public whistleblower designation)
- Learned of federal whistleblower protection November 11, 2025 when second SEC complaint revealed publicly
- Immediately sent second C&D same day (November 11, 2025, 6:02 PM) knowing about federal protection
- Sent third C&D 9 days later (November 20, 2025) knowing about federal protection
- Systematically expanded what constitutes âthreateningâ behavior (documenting records â partner notifications â career predictions)
- Never addressed the underlying documented facts (CFPB ban, $51M+ enforcement, 5 SEC complaints, photoshopped metrics, Skolkovo Foundation FBI warning, misleading careers page)
She unknowingly targeted federally protected activity for 2+ years (August 2023 - November 2025), then once she learned of federal whistleblower protection, she escalated with two C&Ds within 9 days.
Each C&D escalates accusations without addressing substance. The November 2025 C&Dsâsent AFTER learning of federal protectionâconstitute potential federal whistleblower retaliation under 15 U.S.C. § 78u-6(h)(1).
Bowmanâs email requested attorney contact (âIf you have an attorney, please have that individual contact me.â). I do not currently have legal representation but am pending with whistleblower attorneys (Phillips & Cohen) regarding representation, retaliation protection, and whistleblower award eligibility.
November 24, 2025: California State Bar Complaint Filed
On November 24, 2025, I filed a formal complaint with the California State Bar against Lisa M. Bowman (CA Bar #253843) for violations of California Rules of Professional Conduct.
Case Number: 25-O-30894
November 24, 2025: Official receipt from California State Bar Office of Chief Trial Counsel acknowledging complaint against Lisa Mireille Bowman. Case Number: 25-O-30894. Complaint will be reviewed by attorney in Intake Unit. Receipt establishes permanent government record of attorney misconduct allegations.
Basis of Complaint:
The complaint documents Lisa M. Bowmanâs pattern of threatening police action to suppress federally protected whistleblower speech, specifically citing:
California Rules of Professional Conduct Rule 3.10 (Threatening Criminal Prosecution): An attorney shall not threaten to present criminal charges to obtain an advantage in a civil dispute.
Timeline Documented in Complaint:
-
August 11, 2023 (3:56 PM): First C&D characterizing documentation of public records as âworkplace violence chargesâ
- I had filed SEC whistleblower complaint same day (2:15 PM) establishing federal protection
- I did NOT disclose SEC filing to Bowman or anyone else
-
August 11-14, 2023: I responded with five detailed emails providing comprehensive fraud documentation
- CFPB enforcement actions (public record)
- Mission Lane asset sale documents
- Toxic workplace patterns
- Misleading careers page claims
- Never mentioned SEC filing in any email
-
December 20, 2023: Prepared C&D (never sent) triggered by LinkedIn posts about VC/Israel connections
- Demonstrates ongoing surveillance of protected speech
- Bowman still unaware of 4+ months of federal whistleblower protection
-
November 11, 2025 (6:02 PM): Second C&D threatening âcriminal prosecution for harassment, cyberstalking, extortionâ
- Sent 14.5 hours after I filed second SEC complaint (3:33 AM) publicly revealing federal whistleblower status
- Now Bowman knows about federal protection
-
November 20, 2025 (7:51 PM): Third C&D characterizing career consequence prediction as âthreatening the safety of Puzzle employeesâ
- Sent 56 minutes after LinkedIn comment (âenjoy your last days in the tech industryâ)
- Stated âwe have no choice but to notify the policeâ
- Sent 9 days after learning of federal protection
All four cease-and-desist letters (three sent, one prepared but never sent) threatened police involvement for protected whistleblower speech.
What State Bar Investigation Examines:
The State Bar Office of Chief Trial Counsel will investigate:
- Threatening criminal prosecution without factual basis (Rule 3.1 - Meritorious Claims)
- Using threat of police notification to suppress speech (Rule 3.10 - Threatening Criminal Prosecution)
- Client direction and supervision (Rule 5.1 - Responsibilities of Managerial Lawyers)
- Federal whistleblower retaliation (15 U.S.C. § 78u-6(h)(1))
Implications:
- Lisa Bowman must respond: Required to provide her version of events within 30 days
- Orrick (her firm) now knows: Large law firms take bar complaints seriously; investigation becomes part of permanent record
- Orrick partner-level monitoring confirmed: Aria Kashefi (Orrick Partner, Technology Companies/Venture Capital practice) viewed my LinkedIn profile SAME DAY as bar complaint filed (November 24, 2025, evidence-115); proves immediate firm-level awareness at partner level on day of filing, not just individual attorney awareness; suggests emergency internal review, damage control, or coordination regarding bar complaint response; same-day timing indicates active monitoring system for bar complaints or immediate internal escalation
- Puzzleâs role will be examined: Did Puzzle direct the legal strategy? Did they approve threatening police?
- Strengthens all other complaints: Creates official government record of systematic retaliation pattern
- Media/partners canât ignore official case number: This is Case #25-O-30894, not âallegationâ
- Consciousness of guilt: 4 legal threats over 27 months, 0 refutations = they know theyâre guilty
Professional Consequences:
State Bar complaints can result in:
- Private reproval (warning, not public)
- Public reproval (published, part of attorneyâs record)
- Suspension (temporary loss of license)
- Disbarment (permanent, for egregious cases)
- Investigation on record even if dismissed
The complaint establishes permanent government documentation that Puzzle Financialâs legal strategy was systematic suppression of federally protected whistleblower activity through threat of criminal prosecution, rather than refutation of documented facts.
This is now Case #25-O-30894 in the California State Barâs Office of Chief Trial Counsel. This is official. This will have consequences.
Public Documentation of Bar Complaint Filing:
November 24, 2025, 3:17 PM: Public announcement of CA State Bar complaint filing via Twitter. Documents filing against Puzzleâs attorney for 4 C&Ds over 27 months.
Quote tweet (Nov 23, 5:05 PM): âall you had to do was ignore me. now iâm filing a bar complaint re: your lawyer. she participated in 2 years of retaliation with full fraud documentation.â
Bar complaint confirmation (Case #25-O-30894) received 5:40 PM same day, 2 hours 23 minutes after public announcement.
I am blocked by @sashaorloff, @dasha_shunina, and @puzzlefin (and Sasha on LinkedIn) but continued posting publicly to establish permanent record.
What This Timeline Demonstrates:
The 24-hour period from warning (Nov 23, 5:05 PM) to complaint confirmation (Nov 24, 5:40 PM) shows:
- Good faith warning given: 22 hours before filing complaint
- Rapid filing: Complaint submitted and case number assigned within 24 hours
- Public accountability: Announced filing publicly to establish permanent record
- Federal protection invoked: Twitter bio identifies as âpuzzle.io whistleblowerâ with federal SEC protection
Network Response: Business as Usual (Same Day as Bar Complaint Filing)
Hours before the bar complaint announcement, Sasha Orloff continued normal business operations:
November 24, 2025, 1:00 PM: Sasha announces December 8 #DigitalCPA dinner in DC with âBrex and Navan teams.â Tags Dasha Shunina (Skolkovo Foundation connections), multiple team members. Posted 2 hours 17 minutes BEFORE bar complaint announcement (3:17 PM).
Business as usual despite blocking whistleblower: 5 SEC complaints, $51M+ settlements, federal retaliation, Skolkovo FBI warnings. DC dinner scheduled 2 weeks after bar complaint filing (Case #25-O-30894). Despite blocking whistleblower on all platforms, Sasha continues public posting as if no federal investigation exists.
What the DC Dinner Demonstrates:
- Blocked whistleblower but public posting continues: Despite blocking me on LinkedIn, Twitter, and all platforms, Sasha posts publicly as if no federal investigation exists
- Continued Dasha Shunina public role: Despite documented Skolkovo Foundation employment (FBI-warned Russian government tech recruitment entity, 2016-2023), Sasha publicly tags her as part of âincredible groupâ
- Brex partnership emphasis: Dinner specifically highlights Brex team (OpenAI data partner documented March 2023)
- Washington DC location is strategic: Not a random city choiceâDC is where the regulators operate:
- SEC headquarters: 100 F Street NE, Washington DC (5 whistleblower complaints filed)
- CFPB headquarters: 1700 G Street NW, Washington DC (CEO permanently banned from consumer lending)
- Government contracts: Brex and Navan both serve federal government clients
- Lobbying/legitimacy signaling: âWeâre sophisticated enough to network in regulatorsâ backyard despite federal investigationsâ
- Scheduled 2 weeks after bar complaint: Dec 8 dinner announced Nov 24, bar complaint filed Nov 24
- Message: âWeâre not hidingâweâre doing business in Washington despite everythingâ
- Network coordination continues: Same day as bar complaint filing, CEO promoting data partner dinner as if no federal investigation exists
- Consciousness of guilt through normalcy: Block the whistleblower, ignore the documentation, celebrate and do business development
- Pure brazenness: This isnât ignorance or oversightâitâs calculated defiance
The timing:
- Nov 23, 5:05 PM: I quote tweet warning about filing bar complaint (public, but he blocked me)
- Nov 24, 1:00 PM: Sasha posts DC dinner with Brex/Navan (19 hours after public warning)
- Nov 24, 3:17 PM: I announce bar complaint filing (2 hours 17 min after his post)
- Nov 24, 5:40 PM: I receive Case #25-O-30894 confirmation
What This Reveals:
Sasha blocked me on all platforms but my public warning (Nov 23, 5:05 PM) was visible to anyone who wasnât blocked (Twitter also now permits viewing). Either:
- He didnât see it: Blocked me so thoroughly he missed the public warning 19 hours before posting
- His team didnât tell him: Team saw the warning but didnât alert CEO before public posting
- He saw it anyway: Logged out or was told but posted DC dinner anyway (consciousness of guilt)
- He didnât care: Knew about warning/filing but proceeded with business as usual
Either way: business as usual while under federal whistleblower investigation. Block the whistleblower, post dinner plans with data partners, ignore the bar complaint.
November 24-25, 2025: Coordinated Network Surveillance After Public Posts and Legal Complaints
Two distinct monitoring patterns emerged showing coordinated crisis response:
November 24-25, 2025: LinkedIn profile views showing coordinated network surveillance. TWO SEPARATE TRIGGERS: (1) Aria Kashefi (Partner at Orrick, Herrington & Sutcliffe LLP - SAME FIRM as Lisa M. Bowman under bar complaint Case #25-O-30894) and Brunswick Group (crisis PR/reputation management firm) viewed profile after California State Bar complaint filed (November 24, 2025); (2) Samantha Van Gent (Communications at General Catalyst) viewed profile after being publicly tagged in post about termination agreement calling out âRICO patterns, not NDAsâ and listing GC and XYZ Capital as entities the agreement restricted me from discussing. Pattern demonstrates coordinated monitoring across PR (Brunswick), legal (Orrick partner), and investor comms (GC) responding to both legal filings and public posts tagging network entities.
What This Proves:
-
Two coordinated monitoring systems active: (a) Crisis PR (Brunswick) + law firm partner (Orrick) responding to bar complaint filing; (b) Lead investor comms (GC) responding to being publicly tagged about RICO patterns and restrictive NDAs
-
Brunswick Group crisis response to bar complaint: Crisis PR firm specializing in reputation management for scandals and investigations viewing profile after bar complaint filed suggests network treating this as reputational crisis requiring professional damage control
-
General Catalyst monitoring public posts tagging them: Samantha Van Gent (Communications at General Catalyst) viewing profile after being publicly tagged in post calling out âRICO patterns, not NDAsâ and naming GC as entity restricted by termination agreement proves:
- Active monitoring of posts tagging General Catalyst about fraud allegations
- Consciousness that being publicly associated with RICO patterns is reputational concern
- PR team tracks when lead investor is publicly called out about restrictive NDAs and federal complaints
- Institutional awareness at portfolio companyâs lead investor when tagged about documented fraud
-
Orrick partner monitoring SAME DAY as bar complaint: Aria Kashefi is a PARTNER at Orrick, Herrington & Sutcliffe LLP (since February 2022, 4 yrs 9 mos at firm) - THE SAME FIRM as Lisa M. Bowman (Of Counsel) who is under California State Bar investigation (Case #25-O-30894 filed November 24, 2025). Partner viewing profile SAME DAY (November 24) as bar complaint filed against firmâs attorney proves:
- IMMEDIATE Orrick firm-level awareness of bar complaint (not just individual attorney)
- Partner-level monitoring same day (Kashefi outranks Bowman who is âOf Counselâ)
- Potential emergency internal review or damage control regarding Bowmanâs conduct
- Likely coordination about bar complaint response or ongoing legal strategy
- Same-day consciousness at institutional level proves active monitoring of bar complaints
- Timing suggests either: (a) Bowman immediately informed firm leadership, (b) Orrick monitors bar filings, or (c) network alerted firm to public announcement
-
Timing is evidence: Views occurring immediately after:
- California State Bar complaint filed (Case #25-O-30894, November 24)
- California Board of Accountancy supporting documentation submitted (Case #A-2026-1047, November 25)
- Pattern shows network monitors government complaint filings and coordinates response
-
Eliminates âwe didnât knowâ defense: For all future proceedings, this timestamp establishes that crisis PR, investor comms, and legal networks were actively monitoring federal complaints
-
Consciousness of coordination: Multiple entities (PR firm, investor comms, legal) viewing within hours of each other suggests coordinated briefing or shared monitoring, not independent discovery
Brunswick Group Context:
Brunswick Group is a global advisory firm specializing in:
- Crisis management and reputation defense
- Stakeholder engagement during controversies
- Media strategy for companies under regulatory scrutiny
- Corporate investigations and governance issues
Their involvement signals the network recognizes this as crisis requiring professional reputation management, not routine business operations.
Suppression Pattern Timeline:
- October 27, 2025: Photoshopped metrics evidence deleted within 24 hours
- November 10, 2025: LinkedIn warning comment to CPAs deleted in 4 minutes
- November 12, 2025: @joinodf blocked after posting documentation timeline
- November 11, 2025: SEC complaints filed (4 submissions)
- November 11, 2025: Same-day C&D retaliation
- November 13, 2025: @sashaorloff blocked after documenting Credit Karma â Mission Lane funnel (see Twitter Block evidence)
- November 20, 2025: Third C&D letter
- November 24, 2025: California State Bar complaint filed (Case #25-O-30894)
- November 24, 2025: Orrick partner + Brunswick Group view profile (coordinated legal + PR monitoring)
- November 24, 2025: CEO posts DC dinner with data partners (business as usual despite bar complaint)
- November 24-25, 2025: General Catalyst Communications views profile after being tagged about âRICO patterns, not NDAsâ
- November 25, 2025: CBA supporting documentation submitted (Case #A-2026-1047)
- November 26, 2025: CEO personally edits Wikipedia (evidence-118) to remove fraud documentation, claiming âSEO hijackingâ
- November 26, 2025, ~8:12pm: Posted about Rolling Loud v. Fairfax Studios lawsuit, naming Marvin Bing
- November 26, 2025, ~9:09pm: Marvin Bing blocks on LinkedIn (evidence-121, evidence-122) - within 57 minutes of post - same day Sasha claiming lawsuit is âmade upâ on Wikipedia
- November 30, 2025: Public tweets tagging QED network
- December 1, 2025: Email notification sent to Brandon Arvanaghi and Meow regarding Puzzle integration and QED liability
- December 3, 2025, 2:22am ET: Nigel Morris (Managing Partner at QED Investors, Capital One co-founder) views profile after LinkedIn tag: âQED Investors Frank Rotman Nigel Morris Youâre upgrading to a 4-letter acronym. You should already be aware. Good luck exiting Mission Lane.â (evidence-146)
November 30, 2025: Tweets tagging QED network. âon QED podcasts, Nigel Morris refers to Frank Rotman (@fintechjunkie) as his âpartner in crime.â couldnât be more accurate. thereâs a RICO case coming for you. good luck exiting @mission_laneâ; âcc @QEDInvestors :-)â; â@meow @brandon Meow will soon be getting an official notice on your federally prohibited @puzzlefin integration and rewards program. your relationship with @QEDInvestors is quickly becoming a legal liabilityâ; â.@fintechjunkie youâre fucked too, Frank Rotman. i know you stalked my linkedin 2 years agoâ
KEY EVIDENCE: Suppress, Donât Refute
Pattern demonstrates consciousness of guilt: Delete comments, block critics, send C&D letters, activate crisis PRâbut never address the underlying documented facts (CFPB ban, $51M+ settlements, photoshopped metrics, false credentials, Skolkovo FBI warning). If documentation was false, they would respond with facts. Instead: systematic suppression at every level (CEO blocks, platform deletions, legal threats, firm monitoring, crisis PR activation, investor comms tracking).
You donât suppress lies, you correct them.
This demonstrates systematic monitoring and coordination across the networkâs crisis response infrastructure. Every entity viewing this profile after complaint filings creates timestamped record of awareness for permanent federal record.
November 2025: TeamBlind Platform Suppression
During the same November 2025 period as the two additional C&Ds, coordinated suppression extended to anonymous platforms.
Timeline:
- Posted about Puzzle being fraudulent across three posts on TeamBlind (anonymous tech employee platform)
- Third post started gaining traction: Stated I was fired for questioning why we were integrating with OpenAI
- Within the hour: All three posts were deleted (not just the third one)
- Received one-day ban for âbullying/harassmentâ (false characterization to justify suppression)
What this proves:
- Monitoring anonymous platforms: They tracked TeamBlind posts despite platform anonymity
- Visibility-triggered suppression: Posts sat until third post gained traction, then coordinated takedown of all three
- False âbullying/harassmentâ claims: Same tactic as âmentally ill,â âthreatening,â âsafety concernsâ - mischaracterizing protected speech
- Coordinated platform response: TeamBlind takedown within same November 2025 window as two C&Ds demonstrates multi-platform suppression campaign
The pattern: Suppression is triggered by visibility, not content. They monitored, waited for critical mass, then deployed coordinated takedown across platforms (LinkedIn C&Ds + TeamBlind removal + âbullying/harassmentâ ban).
The OpenAI integration question - the exact concern that led to my May 31, 2023 termination - was still being suppressed 2.5 years later when it started gaining visibility on anonymous platforms.
The Gaslighting in Legal Language
The November 11, 2025 cease-and-desist letter from Orrick, Herrington & Sutcliffe LLP contains a revealing acknowledgment disguised as criticism:
âYour publications and outreach reprise the same themes the Company addressed with you in August 2023 and again contain false and inflammatory accusations that are defamatory on their face and designed to injure Puzzleâs business and reputation.â
This statement is gaslighting through legal language:
âReprise the same themesâ acknowledges the pattern documented in 2023 remained consistent through 2025 - exactly what fraud documentation should show. A pattern isnât repetition; itâs evidence.
âThe Company addressed with you in August 2023â characterizes legal threats (dual cease-and-desist letters from Puzzle and Mission Lane on August 11, 2023) as having âaddressedâ the documentation. They didnât refute claims with evidence, correct false statements, or provide documentation. They threatened legal action and demanded silence. Legal intimidation isnât refutation.
âFalse and inflammatory accusationsâ - no specific claims identified as false, no evidence provided contradicting documentation, no factual refutation attempted. The letter demands removal of all content within 48 hours but never states which claims are incorrect or provides contradicting evidence.
âDefamatory on their faceâ - all statements are supported by public records: CFPB enforcement orders, corporate filings, court documents, archived social media posts, shareholder communications. Truth is absolute defense to defamation. If claims were false, they would cite specific falsehoods and provide contradicting evidence rather than demanding blanket removal.
Pattern across both C&D letters (August 2023, November 2025):
- Demand silence without refutation
- Characterize documentation as harassment
- Threaten escalating legal action
- Never provide contradicting evidence
- Confession through omission
The gaslighting extends to characterizing partner notifications about documented fraud as âinterference with Puzzleâs relationships.â Notifying accounting firms, business partners, and investors of CEOâs CFPB enforcement history and ongoing fraud pattern isnât interference - itâs professional duty and protected whistleblower activity. The characterization demonstrates consciousness that stakeholder awareness threatens the business model.
If the documentation was false, they would prove it false. Instead, they demand silence and characterize truth-telling as defamation. The legal strategy itself reveals their approach: suppression rather than refutation.
Seeking Accountability: A 27-Month Timeline
After my termination in May 2023, I spent 27+ months attempting to notify every relevant party (investors, media, platforms, partners, regulators) of the documented fraud pattern. What follows is the chronological record of those attempts and the consistent pattern of response: silence, suppression, or celebration.
Contemporaneous Records (June-August 2023)
- Email to therapist (June 4, 2023), four days after termination, documenting CEO monitoring and circumstances of departure
- Voicemail from CEO Sasha Orloff (July 26, 2023), offering financial assistance while repeating false âresignationâ claim, preserved as audio recording
- CEOâs Slack message after deleting my post about card cancellation, characterizing it as âa message [âŚ] that was unfortunately confused for something that it is not, and was getting some questionsâ (acknowledgment of deletion and narrative control)
- Internal company communications (VP of Engineering email to team)
- Cease-and-desist letters from Puzzle and Mission Lane (August 11, 2023)
Regulatory and Law Enforcement Notification (August 2023, November 2025)
- November 6, 2020: FBI agent Nicholas Kroll contacted regarding emails exchanged with Adam Rogas (NS8 fraudster), one month after I started at Puzzle Financial
- August 4, 2023: Responded to prior FBI contact, redirecting to documented fraud pattern: âHey again. I recently worked for Sasha Orloff, founder of LendUp. He now runs Puzzle Financial. I donât have all the information but am willing to put a huge bet that Mission Lane is covering up securities fraud and more CFPB/FTC-worthy compliance issues. [âŚ] has been puppeteering this.â Provided link to âMission Lane: 11 Years of Social Washingâ investigative article published the day before (August 3, 2023)
- SEC complaint filed August 11, 2023 at 2:15:26 PM EDT (Submission Number: 16917-772-564-515), the same day I received dual cease-and-desist letters
- Complaint documented securities fraud concerns including false founder claims, misleading fundraising narratives, conflicted asset sale structure, equity deletion from cap table, and lead investorâs pattern of creating predatory lending entities targeting vulnerable communities
- SEC automated response confirmed receipt and stated âyour submission will be given careful consideration in view of the Commissionâs overall responsibilities under the federal securities lawsâ
- November 11, 2025, 3:33 AM ET: Filed SEC whistleblower complaint. Submission Number: 17628-500-136-464. Updated original complaint filed August 11, 2023 (Submission #16917-772-564-515) with 2+ years of additional evidence. Supporting documents attached. Applied for whistleblower award eligibility. Permanent federal record established.
Media Outreach and Investigation Abandonment (July-December 2023)
Forbes (David Jeans):
- Outreach to former Forbes senior writer David Jeans (who originally broke NS8 fraud story in 2020) between July 17-24, 2023, initial response âYeah, I know of Sashaâ before dropping contact
- At the time, Jeans was employed by Forbes, which features major Puzzle and LendUp investors across prestige lists:
- Hemant Taneja #8 on Midas List 2025 (Puzzleâs lead investor)
- Blake Byers on 30 Under 30 with profile mentioning LendUp
- Ross Fubini #88 on Midas List 2025
- LendUp board chair/director (QED Investors) #90 on Midas List 2025
- Email to David Jeans (August 3, 2023): âForbes Midas List. Conflict of interest. Got it.â with link to article documenting social washing and Capital One connections, acknowledging the structural conflict preventing coverage after Jeans dropped contact
TechCrunch (Connie Loizos):
- **TechCrunch published extensively about LendUp (9+ articles from 2012-2017)** praising the company as "disrupting payday loans," covering every funding round, product launch, and executive hire:
- 2012: Launch coverage with Kleiner, a16z, Google Ventures backing
- 2013-2014: Multiple funding rounds and product features
- 2016: $150M Series B ("Ladders Not Chutes"), first CFPB violation framed as "growing pains"
- 2017: PayPal investment and credit card launch
- **December 2020**: Senior reporter **Connie Loizos** profiled XYZ Capital's **Ross Fubini**, allowing him to describe LendUp as being [**"split into two businesses"**](https://techcrunch.com/2020/12/15/this-vc-introduced-palantirs-first-business-hire-to-its-earliest-engineer-then-his-business-took-off/) without noting it was a $29M fire sale that returned $0 to shareholders
- **February 2023**: Published glowing profile of Puzzle, 5 months before I contacted them with fraud documentation
- **Email to TechCrunch (August 1, 2023)**: sent to [email protected] with initial fraud documentation. I noted: **"Curiously I've found a lot of TechCrunch press for LendUp, but none for Mission Lane"**, specifically alerting them to the suspicious asymmetry in coverage that suggested the "Mission Lane founder" narrative might not withstand scrutiny. TechCrunch had published 9+ promotional articles about LendUp (2012-2017) but zero about the company Sasha Orloff claimed to have founded.
- **August 11, 2023**: Email outlining Mission Lane acquisition structure: "Mission Lane was created to purchase LendUp's credit card business. Instead of fixing LendUp's compliance issues and dying loan business, they had long-term plans to create a pump-and-dump neobank they could sell to First Boulevard/Kinly."
- **Same day (August 11, 2023)**: Received dual cease-and-desist letters from Puzzle and Mission Lane
- **August 16, 2023 (7:21 PM)**: Sent comprehensive investigative package to TechCrunch with three attached PDF files (court documents and corporate records):
- **LendUp - Information Statement (Golden Parachute).pdf** (671 KB) - December 2018 asset sale document proving conflicts of interest and golden parachute payments
- **ROLLING LOUD VS AHEAD FINANCIALS LLC, FAIRFAX STUDIOS, INC.pdf** - Complete lawsuit filing ($1.575M sponsorship fraud)
- MOTION FOR ENTRY OF FINAL DEFAULT JUDGMENT against Fairfax Studios
- Documentation included: Fairfax Studios incorporated 7 days before Rolling Loud contract; shell company network (Fairfax Studios Inc. + Thirty Two West LLC, both with Marvin Bing); payment intermediary scheme (âAnu notarized a statement claiming she sent payment to Fairfax Studios intended for Rolling Loud and it mustâve been intentionally mishandled by Fairfax. She provided no real evidence of the transfer.â); Kinly/FirstBoulevard/BeTenth shell game with address overlap proven by attached account statement; Mission Lane BBB complaints and active lawsuits - Email concluded: âIâm starting to think Ahead was a shell company.â - August 17, 2023: Connie Loizos responded requesting timeline clarification and phone contact to âwalk throughâ the comprehensive evidence package, including attached court documents and corporate filings - August 20, 2023: Final email during initial investigation period documenting emotional toll: âItâs ironic Iâm threatened with inflicting emotional distress when I can barely sleep or live my life for months. Iâve been unemployed and feel triggered just looking at job descriptions.â - December 12-15, 2023: Multiple follow-up emails escalating from apologetic (âI wasnât in a good placeâ) to frustrated (âYou people are shamelessâ), documenting continued institutional silence - November 4, 2025: Sent ActualQuickBooks evidence - TechCrunch published zero investigative articles - October 24, 2025: TechCrunch featured Puzzle-sponsored Women Tech Meetup in Disrupt 2025 side events guide, the same CEO they acknowledged investigating 2+ years prior with complete evidence including court documents, corporate filings, and attached PDFs
Public Documentation (August 2-10, 2023)
- Published investigative articles on Substack documenting the fraud pattern while my coworkers observed in real-time
- August 3, 2023: âMission Lane: 11 Years of Social Washing,â documenting Capital One connections, lead investorâs role in creating âCapital One Jr.,â and systematic social washing pattern
- August 9, 2023: âWhoâs Behind LendUp.com and AheadMoney.com?â, documenting domain parking scheme, lead investorâs continued control post-liquidation, fake âJon Allenâ blog replacing Ahead Financials, and the FirstBoulevard to Kinly to Greenwood shell game
- August 10, 2023: Alluded publicly to December 2018 Asset Sale document showing conflicts of interest, golden parachute payments, and 2-day shareholder review period for $29M fire sale after raising $150M+
- August 11, 2023: Posted redacted snippet of Asset Sale document proving Sasha Orloff was hired as advisor to Mission Lane post-acquisition, not founder, and documenting Blake Byersâ and other board membersâ conflicting interests
- These publications show that my fraud documentation was conducted openly with coworkers as witnesses, contradicting any characterization of secretive or unstable behavior
- The dual cease-and-desist letters (received the same day as the Asset Sale snippet, within hours of posting) responded directly to public documentation that implicated both companies in coordinated deception
- The articles documented premeditation (AheadMoney.com âcoming soonâ page August 2019, 16 months before official announcement; bekinly.com registered 2 days after CFPB lawsuit), systematic targeting of vulnerable communities through progressive branding, and continued fraud post-shutdown (fake FirstBoulevard âacquisition announcementâ April 2023 claiming LendUp has âsolid reputationâ for âresponsible lendingâ 16 months after permanent CFPB ban)
Y Combinator and Hacker News Suppression (August 2023)
Email to Y Combinator (August 5, 2023), two emails sent the same day:
- To [email protected] and [email protected]: Subject âwtf happened at lendupâ, body ârunning a startup canât be THIS complicatedâ linking to documentation of false Mission Lane founder claims and social washing documentation
- To Michael Seibel (Partner, former Managing Director and CEO of YC accelerator 2016-2024): âHi, Iâm simply looking for one person to give a reasonable explanation for the LendUp story. It would appear several parties are covering up 11 years of negligence and securities fraud, but what do I know.â Linked article titled âMission Lane: 11 Years of Social Washingâ documenting: â[âŚ], YCombinator, Alexis Ohanian, Sasha Orloff, Jake Rosenberg, Mission Lane, Puzzle Financial, and more.â
- YCâs LendUp company page continues stating âPrior to Puzzle, I founded two startups that grew to over $100M ARR, LendUp and (spinout) Mission Lane (YC W12)â despite corporate records proving he was hired as advisor post-acquisition and CFPB shutdown returned $0 to shareholders
Hacker News Post Suppression (August 2-10, 2023):
- August 2-10, 2023: Posted multiple substantive threads on Hacker News documenting the LendUp to Mission Lane to Puzzle pattern with links to primary sources (âMission Lane: 11 Years of Social Washing,â âWhy Did VCs Make Capital One Jr.?,â âWhoâs Behind These VC-Backed NeoBank Domains Now?â). Posts received minimal engagement (1-2 votes), suggesting they never reached HNâs audience, whether through shadowbanning, immediate flagging, or algorithmic suppression.
- August 11, 2023: Received dual cease-and-desist letters from Puzzle and Mission Lane; the same day emailed [email protected]: âIâve received a cease-and-desist and politely request that you delete my posts (or account)â
- August 12, 2023: HN moderator Daniel responded: âHappy to help. Iâve killed those posts now. This isnât an outright deletion (HN users who are logged in can turn on a setting in their profile to see killed posts) but it removes them from the public internet.â Additional posts killed August 14-21, 2023
- What this shows: YC received clear fraud notification (August 5 email), saw substantive documentation on their own platform (HN posts August 2-10), witnessed coordinated legal threats from two companies (August 11 C&D letters), and chose to suppress whistleblower posts rather than investigate why portfolio companies were threatening documentation of public records. YCâs response was active suppression, not passive ignorance.
On Deck Fellowship (January 2024, October-November 2025)
Series of emails to ODF leadership:
- January 19, 2024 - Two emails to ODF CEO Julian Weisser documenting comprehensive fraud pattern and personal toll:
- 2:38 PM: âi can shout from the rooftops about all the abuse and lies rampant in tech startups and itâll fall on the deaf ears of the fraternized. iâll be here when everyone realizes investing their time and money in sasha/puzzle is a mistake. a real leader doesnât fire people for remotely disagreeing, stonewall you for pointing out the lies in their career, dangle âseveranceâ with ridiculous strings attached, gaslight you on the circumstances of your wrongful termination, and revoke your severance unless theyâre guilty and want to make an example out of you. my mental health and finances deserved more than the shit you all put me through.â
- 2:43 PM (5 minutes later): âsasha let me blast him and mission lane for weeks on social media. his response? block me. then give me a call when i publicize the wrongful termination and the revoked severance, to tell me i resigned and yet he wants to offer severance one more time. then send me a cease and desist letter (along with mission lane) when i reveal the document proving QED Investors bought him out for being a terrible leader. is this bullshit normal to you? because to me, this is a privileged narcissist without an ounce of empathy for the people who give him their lives. fuck this.â
- This email directly asked: âis this bullshit normal to you?â documenting wrongful termination, revoked severance, dual cease-and-desist letters, Asset Sale document proving conflicts of interest, pattern of retaliation, and personal toll
- ODFâs response: 22 months of silence, continued platforming, and âTop 2025 Companyâ designation November 12, 2025, one day after SEC whistleblower complaints documenting federal retaliation
- October 30, 2025: Warning to Julian Weisser and Erik Torenberg after ActualQuickBooks photoshopping incident
- November 5, 2025: Notice of impending publication with link to documentation
- November 8, 2025: Final notice stating âYou are now awareâ with complete documentation
ActualQuickBooks Campaign Response (October 2025)
- Communication with LinkedIn commenter (October 28, 2025) whose engagement was photoshopped (October 27), notifying her of the manipulation; she confirmed unfollowing the CEO after discovering the unauthorized alteration
- Message to Women Tech Meetup event supporter and âHead of the Startup Battlefield Program at TechCrunchâ (November 1, 2025), notifying of Puzzleâs documented fraud; Puzzle hosted this October 30, 2025 event after the photoshop evidence was already public
Investor Notifications (October-November 2025)
- Email to Puzzle investors (October 31, 2025), notifying [email protected] and [email protected] of equity deletion after exercise attempt
- LinkedIn messages to Brex executives (November 1, 2025), notifying Jason Mok, Anshul Shah, and NicolĂĄs Carey of photoshopped metrics and cap table manipulation; three days later, CEO posted video content with Jason Mok discussing investor partnerships; Brex had launched major technical integration with Puzzle six weeks earlier (September 23, 2025: âOne-click accounting setupâ partnership announcement) despite closing its Israel R&D center in January 2024
- Email to Brex executives (November 9, 2025), notifying of ongoing fraud
- Email to Sterling Road investor Ash Rust (November 9, 2025), notifying of ongoing fraud; investor had blocked âPuzzle x LendUpâ account in 2023 after receiving the article, showing prior awareness
- Email to XYZ Capital (November 9, 2025), notifying early-stage investor of documented fraud and ongoing pattern
- Email to General Catalyst (November 9, 2025), notifying early lead investor of ongoing fraud; CEO Orloff shared GCâs mental health article as performative cover while internally labeling whistleblower âmentally illâ
- Email to remaining recent investors (November 9, 2025), notifying Kapor Capital, FOG Ventures, Born Capital, Alumni Ventures, Calm Ventures, and Soma Capital of documented fraud
- Email to Casey Woo, CEO of FOG Ventures (December 5, 2025), follow-up to November 9 notification demanding Sasha step down immediately; detailed mental decompensation evidence (13+ hour Wikipedia meltdown, provably false claims to administrators), operational incompetence (months-old homepage typos, AI-generated slop blog post), active CFPB ban violations (Partner Rewards affiliate program), employee RICO warnings (Lisa Kleinsorge VP Partnerships), and investor exposure under 18 U.S.C. § 1962; demanded: (1) CEO removal, (2) independent leadership for wind-down, (3) customer notification, (4) communication preservation, (5) independent counsel for FOG
Partner and Business Notifications (November 2025)
- November 10, 2025 (12:30 PM ET): Puzzle announces CPA.com Digital CPA Conference partnership
- Comment from Dasha Shunina (Forbes contributor and Puzzle GTM strategist): âIâm so excited! Please come say hi!â
- Email sent to [email protected] notifying conference organizers of CEOâs CFPB enforcement history
- Warning comment to CPAs deleted within 4 minutes: posted on Puzzleâs LinkedIn announcement of CPA.com conference partnership, warning accounting professionals about CEOâs CFPB enforcement history; immediate deletion shows active monitoring and suppression
- November 25, 2025: Ramp leadership (Eric Glyman CEO, Karim Atiyeh CTO, Gene Lee co-founder) notified of existing August 2023 Puzzle integration (2+ years active); documented CFPB ban, likely CFPB decree violations via existing integration, photoshopped metrics, and GC portfolio conflicts (GC backed Ramp since 2021, was already investor in BOTH companies when integration launched Aug 2023, then deepened Ramp stake March + November 2025 while being Puzzle lead investor = orchestrated integration between portfolio companies)
- Dasha Shunina tactical response: Blocked me immediately after the CPA warning comment, then unblocked after I posted âi see youâre deleting and ignoring. [âŚ] iâm trying to help everyone involved.â Pattern consistent with psychological tactic to appear sympathetic while participating in suppression infrastructure
- Notification to Business Partners (November 10-11, 2025): Following publication, I notified all business partners publicly named by Puzzle of the CEOâs fraud history and ongoing pattern. Each notification included CFPB enforcement summary, false credentials pattern, recent metric manipulation, professional liability warning, and link to complete documentation
- Entities notified November 10, 2025: Decimal, Gusto, Brex, Bill.com, Rippling, Stripe, Ramp, CPA.com; each notification stated: âEvery moment of continued partnership after notification becomes part of the permanent record demonstrating knowing complicity.â
- Notification to Bookkeeping Partners (November 10, 2025): Notified Burkland Associates, Fondo, and Trivium of CEOâs fraud history and professional liability concerns for CPAs. Each notification emphasized: âSomeone who manipulates social media metrics shouldnât be trusted with financial metricsâ and established their awareness for future regulatory or professional liability proceedings
Evidence preservation methods include email archives, Wayback Machine archives, WHOIS records, manual screenshots with timestamps, and downloads of public filings, ensuring documentation remains accessible even if original sources are modified or deleted.
SOC2 Compliance
â See SOC2 During Crisis in the Post-Notification Escalation section for full documentation of the SOC2 observation period, Vanta notification, and management integrity concerns.
Legal Framework and Ongoing Documentation
On Timing and Liability
Every passing second that entities continue partnership, investment, platform access, or promotional activities after receiving direct notice with documented evidence creates timestamped records of knowing complicity.
These are verifiable decisions showing consciousness of the fraud pattern and choice to proceed regardless. The documentation is permanent. The timestamps are immutable. Each continued association after notification becomes part of the permanent record.
On Legal Proceedings
This documentation may be used in future legal proceedings, whether criminal, civil, or regulatory. All evidence presented here consists of primary sources, contemporaneous records, and verifiable public documents. I have made every reasonable effort to notify all relevant parties, platforms, investors, and media outlets over a 2+ year period (June 2023 to November 2025).
Should this matter proceed to litigation, discovery, or regulatory investigation, the record will show:
- Multiple attempts to resolve through proper channels (HR, legal counsel, media, platforms)
- Comprehensive documentation provided to all stakeholders with acknowledgment of receipt
- Systematic pattern of inaction, suppression, or willful continuation despite direct notice
- Timestamped evidence of knowing participation after notification
I am prepared to provide testimony, documents, and sworn statements to any legitimate investigative or judicial process. All claims made here are statements of fact supported by documentary evidence, public records, or firsthand observation during my employment (October 2020 to May 2023).
The choice to publish this documentation publicly comes only after exhausting private channels and observing continued fraudulent conduct, including metric manipulation in October 2025, which showed the pattern was ongoing and unlikely to cease without public accountability.
Ongoing Observation and Documentation
This documentation is living. Reactions to its publication (monitoring, suppression attempts, coordinated legal responses, platform manipulation, or network mobilization) are being observed and documented in real-time. Each response becomes additional evidence of consciousness, coordination, and pattern. Federal whistleblower protections under 15 U.S.C. § 78u-6 apply to all disclosures here. Any retaliation, whether direct or through proxies, will be documented and reported to appropriate authorities. The pattern of conduct continues to be observed.
How the Pattern Continues
The deceptive practices I observed during my employment at Puzzle Financial represent the latest manifestation of a 13-year pattern spanning LendUp, Mission Lane, and Puzzle. The documented evidence demonstrates these are not isolated incidents.
KEY EVIDENCE: ActualQuickBooks - Photoshopped Social Media Metrics (October 2025)
- Hired mobile billboard targeting QuickBooks at Intuit Connect conference
- Self-documented police intervention and trademark infringement
- Photoshopped social media metrics: Reshared LinkedIn comment on Twitter, changing 3 likes to 12,362 without consent or disclosure
- Deleted evidence within 24 hours after exposure
- Pattern continues 13 years later: same CEO, same deceptive practices, just accounting software instead of predatory loans
ActualQuickBooks Campaign Evidence (October 2025)
This recent incident exemplifies the continuing pattern of deceptive practices documented throughout this statement, demonstrating reactive monitoring, performative contradiction, metric manipulation, and evidence deletion.
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Registered January 2022 (expires January 2026), updated July 2024
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Redirected to special puzzle.io page; now defunct
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October 27
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Self-documented trademark infringement and trespassing at Intuit Connect
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Hired mobile billboard with messaging disparaging QuickBooks
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âNo more slow books / Actual quick books: puzzle.io â
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â ActualQuickBooks.com / Like, Actually Quickâ
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Put individuals at risk of arrest, bragged about police intervention
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Spammed Intuit Connect attendees with misleading domain name
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Manipulated social media metrics
- Reshared LinkedIn comment praising campaign on Twitter, changing 3 likes to 12,362 without consent or disclosure (deleted only during final sweep; CEO was aware of observation ; commenter was notified and unfollowed)
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October 28
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Returned to Intuit Connect the day after police removal, while pledging âno competing servicesâ and âno marketing to your clientsâ to his owner customerbase
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Deleted nearly all evidence within 24 hours; one reply to a deleted tweet (âIntuit forgot our invite againâ) remains: âWhatâs better than an Ace up your sleeve? AI at your core.â
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Company continues using â#QuitBooksâ on website and across social media
Self-documented trademark infringement in and around conference. Mobile billboards; actualquickbooks.com fake airline tickets; actualquickbooks.com shirts. âQuickbooks just unveiled their new AI product at their annual conference. They are calling it Actual Quick Books.â
Self-documented police intervention. âOops! Intuit called the cops đ Guess our airline-themed campaign really took off âď¸ Guess we left a mark.â
Photoshopped comment praising idea shared on Twitter/X: â@Sasha Orloff wow. This is one of the best marketing strategies Iâve ever seen.â Green blocks added by CEO. Modified to show 12,362 likes only 3 hours from initial campaign tweet.
Cross-referenced comment revealing 3 likes. CEO was aware this was spotted, but deleted the question and left the edited screenshot up several more hours until the final sweep of campaign evidence.
Credential Misrepresentation (LendUp â Mission Lane â Puzzle)
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Claims âsuccessful founderâ despite LendUpâs documented failure (CFPB enforcement, company shutdown, employees receiving letters stating equity was worthless)
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LendUpâs December 2018 asset sale to âspin offâ company
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Shareholders given 2-day review period December 17-19 for $29M sale (after raising $150M+ ); proceeds paid transaction fees and noteholders, $0 to shareholders. Shareholders simultaneously asked to approve Section 280G golden parachute payments for executives joining the acquiring company.
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Blake Byers (Google Ventures partner), two LendUp directors affiliated with QED Investors (Nigel Morris board chair, Frank Rotman board member) holding convertible notes (paid from sale proceeds, became major stockholder in buyer), and LendUp executives (hired by buyer post-acquisition) had conflicting interests in this agreement
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Frank Rotmanâs false public statements (January 10, 2019, 3 weeks after 2-day shareholder review): Publicly claimed âtwo companies up for long-term success,â âfull growth potential,â and âbetter positioned to serveâ while having board-level knowledge of fire sale terms ($29M after $150M+ raised, $0 to shareholders, CFPB violations 2016 & 2018); LendUp permanently shut down 2 years later
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Routinely claims founder/cofounder of LendUp âspin offâ Mission Lane despite corporate records showing advisor role hired post-acquisition; timelines inconsistent across platforms
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LinkedIn claims 2014-2018
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Crunchbase claims 2016-2019
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âSpin offâ holding company incorporated Nov 2018
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Narrative further retroactively revised on Twitter (âitâs been a decadeâ in 2023, with no mention of LendUp)
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For an April 2025 interview with Rippling, a business partner, the summary described him as âthe founder of LendUp and Mission Laneâ
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In a July 2025 interview with Notion, Orloff did not dispute the characterization of âbuilding two companies at the same timeâ before Puzzle
- This was the same narrative I received during my first interview; CTO/cofounder John Cwikla also never disputed any claims
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Routinely claims raising â$1 billion+â across companies but provides vague answers when pressed (describing it as âhundreds of millionsâ in interviews) and deceptively aggregates equity and debt financing without distinguishing between the two or clarifying that the $29M LendUp asset sale represented a near-total loss for equity holders
- Puzzleâs own website contains this narrative: âraised over $1b+ in capital and previously built LendUp, Mission Lane,â
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Creating industry frameworks to position as thought leader: August 2023 âAutonomous Accounting Levelsâ framework mimicking self-driving car industry terminology. LinkedIn post claiming Puzzle âachieved Level 3 Autonomous Accountingâ using self-created classification system with no industry standards or third-party validation. âWe took a page from self-driving carsâ playbookâ - appropriating established autonomous vehicle framework (developed through decades of engineering research and regulatory collaboration) to make accounting software sound innovative. The framework exists solely to claim Puzzle reached âLevel 3â - a metric defined by the company making the claim. No external auditing, no industry body validation, just self-declared achievement using borrowed credibility from unrelated field. The blog post originally linked (puzzle.io/blog/framework-for-autonomous-accounting) now returns 404, suggesting the framework was quietly abandoned after serving its promotional purpose.
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November 11, 2025: CEO posted about AI and hiring with team photo including employees who had departed prior to ActualQuickBooks campaign. Using outdated imagery while claiming âWe are hiring across the boardâ continues pattern of visual deception (photoshopped metrics October 2025, fake testimonials, deleted evidence).
Systematic âRepeat Founderâ Positioning:
In video introductions for his Tech Finance podcast, CEO introduces himself as ârepeat founder and current CEO of Puzzle.â This characterization appears consistently across all platforms despite corporate records proving he was hired as an advisor to Mission Lane post-acquisition, not as a founder.
Podcast network context: a16z acquired Turpentine in April 2025 through Erik Torenberg (founder of Turpentine, previous chairman of On Deck, cofounder and general partner at Village Global 2017-2020 with Ross Fubini, who invested in LendUp Seed/A/B as Kapor Capital partner 2011-2012 and Puzzle via XYZ Venture Capital 2016+).
The ârepeat founderâ positioning implies:
- Multiple successful founding experiences (LendUp co-founded 2012, shut down by CFPB 2021-2022 with $0 to shareholders)
- Mission Lane founded (corporate records show advisor role December 2018-September 2019, not founder)
- Pattern of successful company building (one CFPB shutdown, one advisor role, one ongoing)
This systematic misrepresentation appears across:
- LinkedIn: âfounded two startupsâ
- YC page: âI founded two startupsâ
- Interviews: âfounder of LendUp and Mission Laneâ or âbuilt two companies at the same timeâ
- Podcast intros: ârepeat founderâ
- Media profiles: validated without correction
The consistent use of âfounderâ terminology for Mission Laneâdespite corporate filings, shareholder documents, and timeline contradictions proving an advisor role hired post-acquisitionâdemonstrates deliberate credential inflation across all public-facing platforms.
Citing Studies About Successful Serial Entrepreneurs While Hiding Actual Track Record:
Puzzleâs archived careers page (March 2024) includes recruiting pitch emphasizing CEOâs âtrack record of successâ while linking to academic research:
âSasha Orloff, Puzzleâs founder and CEO, successfully started and scaled Mission Lane and LendUp to $100M ARR, hundreds of employees and millions of customers. While starting any business comes with risks, multiple studies have shown that entrepreneurs with a track record of success have a higher chance of success.â
The page links to NBER Working Paper 12592 (Gompers et al., 2006) titled âSkill vs. Luck in Entrepreneurship and Venture Capital: Evidence from Serial Entrepreneurs.â The studyâs actual findings:
- Successful serial entrepreneurs (those whose prior venture went public) have 30% chance of succeeding in next venture
- Failed serial entrepreneurs have only 20% chance of succeeding (barely above first-time entrepreneurs at 18%)
- Study explicitly distinguishes between successful and failed track records: âentrepreneurs who succeeded in a prior venture⌠have a 30% chance of succeeding in their next venture. By contrast, first-time entrepreneurs have only an 18% chance of succeeding and entrepreneurs who previously failed have a 20% chance of succeeding.â
The actual track record cited as âsuccessfully started and scaledâ:
- LendUp (2012-2022): CFPB permanent ban, $40M restitution to 140,000+ consumers, shut down 2022, $0 to shareholders
- Mission Lane: Corporate documents prove advisor role December 2018-September 2019, not founder
- Ahead Financial (2020-2022): Collapsed 2022, Rolling Loud $1.575M judgment, locked customer accounts; continues as DashFi Inc. DBA DashAi (2022-present, active Beta) - same CEO (Anuradha Shultes), AI-powered auto lending automation (âAiDOâ AI Desking Officer) - CFPB-banned CEO now scaling predatory lending through AI
- Puzzle (2019-present): $312 revenue vs $10M+ burned, photoshopped metrics (October 2025)
The careers page appropriates research about successful serial entrepreneurs to recruit talent while omitting that the study explicitly shows failed serial entrepreneurs have minimal advantage. The academic citation provides false credibility: casual readers see âmultiple studies have shownâ linked to prestigious NBER research and assume validation, without reading the studyâs actual finding that prior failure predicts future failure.
This is credentials fraud through academic laundering: using research conclusions about successful entrepreneurs to validate a failed track record by hoping no one reads past the abstract.
âNow, itâs been a decade and @mission_lane (led by amazing new leadership and investors) has millions of customers and built an incredible franchiseâ- Tweeted May 22, 2023; 1 like; 9 days before termination
Shareholders received this letter December 17, 2018, with closing two days later on December 19. They were asked to separately vote on executive compensation while their own equity would receive $0: âThis vote is entirely separate from the vote to approve the Asset Sale.â
LendUp claimed the credit card business was âdragging downâ the company and Credit Suisse âdid not materialize [any] actionable offersâ after months of fundraising attempts. Ahead Financials was later launched as a LendUp neobank âsubsidiary,â requiring similar capital to what they claimed was unavailable.
KEY EVIDENCE: âInterested Directorsâ With Conflicts of Interest
Asset Sale documents explicitly acknowledge board members had conflicts of interest in transaction that returned $0 to shareholders after raising $150M+. CEO hired as âadvisorâ to acquiring company, creating incentive misalignment with shareholder interests.
ââŚit is noted that the Company Board may consist of âinterested directorsâ with respect to the Asset Sale.â
âSasha Orloff will be engaged as an advisor by Purchase immediately after the Closing. Mr. Orloff will resign as the Chief Executive Officer of the Company immediately after the Closing Date. As a result, Mr. Orloff may have interests related to the Closing of the Asset Sale and the success of Purchase that are different from the interests of holders of Company securities generally.â
âBlake Byers [âŚ] may have interests related to the closing of the Asset Sale that are different from the interests of holders of Company securities generally.â
Jeff Foster received success fees from both LendUp and Mission Lane in connection with the asset sale.
Coercive Structure and Silencing Clauses:
đ Full Asset Sale Document (PDF)
The Asset Sale documents reveal systematic mechanisms to silence shareholders and protect executives:
- General Release requirement: 75% of shareholders forced to sign releases giving up right to sue as condition of closing
- No appraisal rights: âNo stockholders of the Company will have any dissentersâ or appraisal rights in connection with the Asset Saleâ â shareholders couldnât even challenge the valuation
- Non-Disparagement clause: âSellers will also agree not to, and will cause their respective Affiliates not to, directly or indirectly, alone or in connection with any Person, engage in any conduct or make any statementâŚthat disparages Purchaserâ â built-in silencing
- Non-Competition clause (2 years): Sellers prohibited from:
- Engaging in, participating in, or acquiring financial/beneficial interest in ANY business doing what the sold business does
- Includes prohibition on working as independent contractor in the space
- Exception: can own <2% passive investment in public companies
- Canât solicit employees âprincipally provided in the Commonwealth of Virginiaâ (Mission Laneâs base)
- Canât solicit customers, vendors, marketers, sponsors from Purchaser
- The absurdity: Document states âPurchaser has agreed to substantially similar covenants in favor of the Sellersâ â but LendUp was effectively shutting down, making this protection meaningless. Mission Lane (QED-backed buyer) faces no real competitive threat from a dissolving company, while shareholders who got $0 are locked out of their own industry for 2 years. One-sided restriction disguised as mutual.
Explicit Admission of Failure:
Document states: âBusiness being sold in the Asset Sale has had a negative impact on the Companyâs loans business, the Companyâs balance sheet, and the overall financial condition of the Company.â
Golden Parachute Specifics (Section 280G âCompensatory Paymentsâ):
While shareholders received $0, executives received:
Severance Payments:
- Vijesh Iyer: $356,000 (Section 280G value: $350,317)
- Eric Nelson: $311,000 (Section 280G value: $306,035)
- Jacob Rosenberg: $286,000 (Section 280G value: $281,434)
- Sasha Orloff: $324,000 (Section 280G value: $318,828) â special treatment: 18 months COBRA (vs 12 for others), severance split 25% from LendUp / 75% from Mission Lane (dual payment structure)
Parent Stock Options (Mission Lane):
- Vijesh Iyer: 37,500,000 options ($1,549,434 estimated value)
- Eric Nelson: 15,000,000 options ($619,774 estimated value)
- Sasha Orloff: 20,000,000 options ($826,365 estimated value)
- Jacob Rosenberg: 20,000,000 options ($826,365 estimated value)
Signing Bonuses from Mission Lane:
- Vijesh Iyer: $120,000
- Eric Nelson: $68,750
- Jacob Rosenberg: $62,500
Total âWaived Paymentsâ (Excess Parachute Payments Requiring Shareholder Approval):
- Vijesh Iyer: $2,173,384
- Eric Nelson: $864,406
- Sasha Orloff: $631,729
- Jacob Rosenberg: $714,407
- Total: ~$4.4 million approved for 4 executives while shareholders received $0
Sashaâs Accelerated Self-Dealing Structure:
- His Parent Options vest 1/12th monthly (full vest in 12 months) vs Iyer/Nelson who vest 40% at year 1 then 1/60th thereafter (much slower schedule)
- Double-dip protection: âIf Messrs. Rosenberg and Orloff remain in continuous service through the consummation of a Change in Control of Purchaser, their Parent Options will vest and become exercisable in full immediately prior to the Change in Controlâ â gets 20M options in Mission Lane AND instant full vesting if Mission Lane is ever acquired
- Bizarre dual-advisory structure: Severance only triggers if terminated by both Mission Lane AND LendUp without Cause. Why would LendUp need a continuing âadvisorâ after selling their main business? This appears structured not to ever trigger severance â the real benefit is ongoing dual income streams from both companies simultaneously. The severance clause is almost a red herring; the point is staying on both payrolls indefinitely while shareholders got $0.
Full List of Convertible Note Holders (Paid From Sale While Shareholders Got $0):
- QED Fund II, L.P. â Nigel Morris, Frank Rotman (board members with conflicts)
- GV 2012, L.P. and GV 2017, L.P. â Google Ventures (Blake Byers, board member with conflicts)
- Y Combinator Continuity Holdings I, LLC â same entity that later platformed Puzzle as âTop Companyâ in 2025
- Mitchell D. Kapor Trust dated 12/03/99 â Mitch Kapor, founder of Kapor Capital (LendUp Series B lead, Puzzle investor, pattern across Daylight/Joonko frauds)
- Invus (affiliated with Purchaser â both sides of transaction)
- Thomvest Ventures SRL
- DCVC Opportunity Fund, L.P.
- Data Collective II, L.P.
- Cendana Investments, LP
- Durga and Sushila Argawal Family Partnership, Ltd
- Michael Gregory Komarnitsky and Li-Ming Ueng
- Soroush Richard Shehabi
QED Directly Funded Executive Golden Parachutes:
- QED held LendUp Convertible Notes (paid from sale proceeds)
- QED became âmajor stockholder in Parentâ (Mission Lane Holdings)
- Mission Lane paid 75% of Sashaâs severance ($243,000 of $324,000)
- Mission Lane paid all signing bonuses ($251,250)
- Mission Lane granted all Parent stock options (~$3.8M value)
- QEDâs capital in Mission Lane directly funded Sashaâs golden parachute while QED was simultaneously getting paid out from the sale
Pattern: The same investors who got paid while shareholders got $0 (YC, Kapor, QED, GV) later funded or platformed Puzzle â continued network enrichment.
KEY EVIDENCE: Explicit documentation of conflicting interests. Asset sale agreement explicitly names Nigel Morris and Frank Rotman as LendUp directors with financial interests in QED Fund II, L.P. Document states: âNigel Morris (i) is a director of the Company, (ii) has financial interest in QED Fund II, L.P. [âŚ] which is a holder of certain LendUp Convertible Notes and thus may receive a portion of the Purchase Consideration payable pursuant to the Agreement and an opportunity to invest in Parent stock and (iii) QED will be a major stockholder in Parent. As a result, QED and Mr. Morris may have interests related to the closing of the Asset Sale and the success of Purchaser that are different from the interests of holders of Company securities generally.â Same language for Frank Rotman. This proves QED and its principals profited from both the failing entity (LendUp) and the acquiring entity (Mission Lane) - they got paid from the sale proceeds via convertible notes AND became major shareholders in the buyer.
November 2025 (Post-SEC Complaints): First Resume Fraud Intensification
Observed: Mid-November 2025 (evidence-71) - Following SEC whistleblower complaints (November 11-13, 2025)
KEY EVIDENCE: LinkedIn Bio Updated AFTER SEC Complaints to Continue False Credentials
Following SEC whistleblower complaints (November 11-13, 2025) documenting false founder claims, CEO updated LinkedIn bio (mid-November 2025) to MORE EXPLICITLY claim âCofounder & CEO, Mission Lane, 2014-2018â while adding legal disclaimer attempting to create plausible deniability.
INTENSIFICATION PATTERN: False claim MORE prominent, disclaimer buried below. LinkedIn job title header (most visible element) STILL claims âCofounder & CEO, Mission Lane, 2014-2018â - the exact false credential documented in SEC complaints. Legal disclaimer buried in description text below: ânote: I was the Cofounder and CEO of the original legal entity, but upon the spin off remained an advisor to help support the transition. I am no longer involved in any capacity.â The core fraud intensifies: Header presents false title/company/dates as primary credential; fine print attempts plausible deniability. The problem: (1) COMPANY NAME OBFUSCATION - Bio states âMission Lane (then LendUp Card)â - acknowledging in parenthetical that it was called âLendUp Cardâ during 2014-2018, BUT still leads with âMission Laneâ as if that company existed during those years. Mission Lane LLC was incorporated December 14, 2018. Heâs claiming CEO role at âMission Lane, 2014-2018â when that entity didnât exist until December 2018. The â(then LendUp Card)â provides cover while maintaining false primary claim. (2) FALSE TITLE - He was CEO of LendUp Global (parent company) which owned LendUp Cards subsidiary, NOT âCofounder & CEO, Mission Laneâ from 2014-2018. (3) ADVISOR ROLE OBSCURED - When Mission Lane was actually created (Dec 2018), he was hired as advisor, not CEO. Claims âno longer involved in any capacityâ but likely misleading regarding potential shareholder status from advisor compensation or asset sale structure. COORDINATED UPDATES: LendUp section also updated simultaneously with positive-spin narrative: âLendUp was a mission driven lending company to challenge the predatory practices⌠saved customers hundreds of millions of dollars.â Then adds: âFollowing the spinoff of Mission Lane (formerly LendUp Card) from LendUp Global in 2018, I was no longer involved in the company in any capacity. LendUp shut down operations in 2022.â Multiple problems: (1) LendUp: Maintains âmission drivenâ and âsaved customers hundreds of millionsâ framing despite CFPB permanent shutdown (Dec 21, 2021) for ârepeatedly lied to consumersâ with 140,000+ victims and $40M restitution ordered; passive âshut down operationsâ omits federal enforcement, (2) Mission Lane: Job title header intensifies false founder claim while disclaimer attempts legal cover, (3) Both sections: âNo longer involved in any capacityâ potentially misleading re: shareholder status and ongoing Mission Lane profits. Pattern demonstrates: Consciousness of federal documentation â Active decision to update BOTH sections â False credentials INTENSIFIED in most visible elements (job titles, positive narratives) â Legal cover language buried in fine print â Mission-washing maintained despite documented fraud. Timeline: Nov 11-13 (SEC complaints filed) â Dec/Jan (coordinated LinkedIn updates). Response to documentation was NOT correction but strategic repositioning: Make false claims more prominent, add escape hatches, maintain positive brand.
November 21, 2025: LinkedIn Updated Again to Further Obscure Timeline and Intensify False Claims
Observed: November 21, 2025 (evidence-98, 99, 100, 101)
LendUp section (Nov 21, 2025): Claims âsaved customers hundreds of millions of dollars,â âworked with federal regulators to curb predatory practices,â âunfortunately shut down operations 4 year after I left, in 2022.â Also lists Grameen Foundation volunteer role (2002-2005): âFollowing the pioneering vision of Muhammad Yunus and his Nobel Peace PrizeâŚâ
The fraud:
- âSaved customers hundreds of millionsâ - CFPB shut down LendUp for ârepeatedly lying and illegally cheating its customersâ ($46.8M enforcement penalties/restitution)
- âWorked with federal regulatorsâ - THREE enforcement actions (2016, 2018, 2020) for violations, not cooperation
- âUnfortunately shut down⌠4 year after I left, in 2022â - Makes it sound unrelated when violations started 2016 (his tenure) and CFPB permanent ban was December 2021 (not â2022â)
- Lists Kapor Capital - Documented fraud pattern across Kapor portfolio (LendUp â Puzzle â Daylight â Joonko)
- Nobel Prize credential inflation - Grameen role mentions âMuhammad Yunus and his Nobel Peace Prizeâ (same pattern as 2013 TEDx talk with âNobel Peace Prizeâ slide)
Mission Lane section (Nov 21, 2025): Claims âCofounder & CEO, Mission Lane, 2014 - Jul 2019â followed by âAdvisor, Part-time, Nov 2018 - Jul 2019.â Admits in description: âMission Lane (originally LendUp Card)â and âFollowing the spinoffâŚI was no longer involved in the company in any capacity.â
The fraud:
- Backdated to 2014 - Mission Lane LLC incorporated December 14, 2018 (4 years after claimed founding)
- Overlapping CEO claims - Claims Mission Lane CEO 2014-2019 WHILE LendUp CEO 2012-2018
- Contradictory roles - Lists BOTH âCEOâ (2014-2019) AND âAdvisor supporting transition to new leadershipâ (Nov 2018-Jul 2019) for same company
- Buried admission - Admits âoriginally LendUp Cardâ in description but header screams âCofounder & CEO, Mission Lane, 2014â
- âNew leadershipâ while claiming CEO - Advisor description says he supported ânew leadership and new ownershipâ transition, but CEO header claims he was the leader through July 2019
You cannot be both CEO AND advisor supporting ânew leadershipâ simultaneously. This proves conscious fraud, not a mistake.
âSasha O.â - Obfuscation After Wikipedia Block (November 2025)
After Wikipedia blocked the whistleblower for posting federal court documents while Sashaâs lies remained unchallenged, Sasha changed his LinkedIn display name to minimize searchability.
LinkedIn profile name change (November 2025): Changed display name to âSasha O.â with verification badge. Profile URL still shows full name (linkedin.com/in/sashaorloff) but public display changed.
Timing:
- Nov 26-27: Wikipedia edit war (12+ hours removing federal enforcement documentation)
- Nov 27: Wikipedia blocks whistleblower, protects page until Dec 7
- Nov 28: Administrator thanks Sasha for âalerting Wikipedia to problematic editingâ
- November 2025: Changes LinkedIn to âSasha O.â
Pattern of obfuscation:
- Makes profile harder to find/connect in searches
- Coincides with intensified LinkedIn bio fraud (backdating Mission Lane to 2014)
- Strategic name shortening while simultaneously escalating false claims
- Profile still accessible via linkedin.com/in/sashaorloff but display name obscured
Why this matters: After successfully weaponizing Wikipedia administrators to suppress federal court documents, immediately changes public-facing name to make documentation/searching more difficult. Pattern: win suppression battle â reduce discoverability â intensify false claims.
Why âMission Lane, 2014â is Fraudulent:
The claim of âCofounder & CEO, Mission Lane, 2014-2019â is false because:
- Company didnât exist: Mission Lane Holdings Inc. incorporated November 21, 2018 (Delaware public records)
- It was âLendUp Cardâ not âMission Laneâ: The credit card product was branded âLendUp Cardâ from 2016-2018, as evidenced by:
- TechCrunch January 22, 2016 announcement: âLendUp Scores $150M For A Credit Card That Wonât Screw You Overâ - announced the credit card launch as LendUp product, not Mission Lane
- Photographic proof: CEO holding âL Cardâ with LendUp branding in January 2016 TechCrunch article (evidence-100) - wearing LendUp shirt with âLadders Not Chutesâ branding, holding physical âL Cardâ with LendUp logo, demonstrating card was branded as LendUp product not Mission Lane
- Credit Karma still lists cards as âL Card by LendUpâ: âL Card Classic by LendUp,â âL Card Preferred by LendUp,â âL Card Launch by LendUpâ - Credit Karmaâs platform shows cards branded as LendUp, not Mission Lane
- Asset sale documents: December 2018 documents show Mission Lane LLC acquired LendUp Card assets; you canât âfoundâ a company that bought your employerâs subsidiary
TechCrunch January 2016: Sasha holding âL Cardâ with LendUp branding. Wearing LendUp shirt: âSocially Responsible Lending - Ladders Not Chutes - Protect Credit Education.â Card displays LendUp logo, not Mission Lane.
Why this matters: Photographic proof the credit card was branded as LendUp product during 2016-2018 - the exact years Sasha now claims as âCofounder & CEO, Mission Laneâ on LinkedIn. Mission Lane LLC wasnât incorporated until November 2018. The card was branded LendUp, not Mission Lane, contradicting his resume claims of founding Mission Lane in 2014.
December 9, 2025: Further Resume Fraud Intensification - Backdating Advisor Start Date & Eliminating Overlap
Observed: December 9, 2025 (evidence-160, 161)
LendUp section (Dec 9, 2025): Claims âCofounder & CEOâ from 2012-Dec 2018, lists achievements, admits CFPB injunction in 2022 but frames it as unrelated: âI was no longer part of the company, did not hold any role (operational, governance or otherwise and did not receive notice of the injunction).â
Mission Lane section (Dec 9, 2025): Claims âCofounder & CEO (formerly LendUp Card), 2014 - Dec 2018â and lists âAdvisor, Part-time, Dec 2018 - Jul 2019â below with disclaimer about supporting transition. Changed from âNov 2018â in previous version (evidence-99, Nov 21) - pushing advisor start date later to eliminate obvious overlap between âCEO through Dec 2018â and âadvisor supporting new leadership from Nov 2018.â
The December 9 fraud layers (changes from November 21 version):
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Advisor start date manipulation - NEW in Dec 9 version:
- November 21, 2025 version (evidence-99): Showed âAdvisor, Part-time, Nov 2018 - Jul 2019â
- December 9, 2025 version (evidence-161): Changed to âAdvisor, Part-time, Dec 2018 - Jul 2019â
- Why this matters: Pushing advisor start from Nov to Dec eliminates obvious overlap with âCEO through Dec 2018â claim. Previous version created blatant contradiction: âCEO Mission Lane 2014-Dec 2018â while simultaneously âAdvisor supporting new leadership from Nov 2018.â New version attempts to eliminate one-month overlap, but Asset Sale proves advisor role began immediately after closing (December 2018) with bizarre dual-company payment structure.
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Corporate entity timeline fraud - continued from previous versions:
- Claims âMission LaneâŚ2014â when LendUp Card entities werenât even operational in California until 2015:
- LendUp Card Holdings, LLC: Incorporated Delaware August 13, 2014; California branch not until October 16, 2015
- LendUp Card Services, Inc.: Incorporated Delaware October 15, 2014; California branch not until February 4, 2015
- Credit card product announcements were 2016: TechCrunch January 22, 2016: â$150M For A Credit Cardâ; August 22, 2016: â$47M for compassionate credit cardsâ; September 27, 2016: L Card already signing up âthousands of accounts per monthâ
- Claiming âCEOâ from â2014â when California operations didnât exist until 2015 and product wasnât announced until 2016 = backdating by 2 years
- Claims âMission LaneâŚ2014â when LendUp Card entities werenât even operational in California until 2015:
-
Omitting dual advisory roles and payment structure documented in Asset Sale - continued from previous versions:
- LinkedIn shows only (Dec 9 version): âAdvisor, Part-time, Dec 2018 - Jul 2019â under Mission Lane section
- Previous version (Nov 21): Showed âNov 2018 - Jul 2019â - now pushed later to Dec 2018
- Asset Sale proves: Simultaneous advisory service arrangements with BOTH companies - âservice arrangements between Mr. Orloff and each of the Purchaser and the Companyâ
- Dual compensation: Received payment from both LendUp AND Mission Lane simultaneously during advisory period (starting December 2018 closing)
- Additional compensation: Stock option grant from Mission Lane Parent company for advisory services
- Bizarre severance structure: If advisory services terminated by both companies, severance split 25% LendUp / 75% Mission Lane (up to 12 months base salary + 18 months COBRA premiums)
- Dual-termination requirement: Both buyer AND seller had to fire him to trigger golden parachute - financial entanglement where both companies had contracts with same person
- Dual-termination proves simultaneity: If advisory roles were sequential (LendUp ends, then Mission Lane begins), there would be no need for âboth companies must terminateâ language - youâd have separate termination clauses for each role. The âbothâ requirement only makes sense if he was advisor to both simultaneously, creating situation where buyer AND seller both had to fire him to trigger severance.
- Timeline optimization: LinkedIn shows advisor role ending July 2019; Puzzle Financial incorporated September 2019 (same month as Mission Lane advisor role end per LinkedIn). Maintained dual advisory roles with insurance coverage (18 months COBRA premiums, 75%/25% split) until launching next company. Strategic timing to bridge insurance from fire sale to next venture.
- LinkedIn omits entirely: That he was advisor to BOTH the seller (LendUp being dismantled) AND the buyer (Mission Lane acquiring assets), getting paid by both, with dual-company termination structure
- This wasnât âpart-time advisor supporting transitionâ - this was structured golden parachute with unprecedented dual-company financial entanglement, bridging insurance coverage from LendUp shutdown to Puzzle launch
-
Vijesh Iyer led credit card development, not Sasha:
- Vijeshâs LinkedIn: âI also led the effort to build a new credit card product from scratch. We assembled a great team; created the top rated card in our segment (Customerâs choice at Credit Karma); and grew the business to serve 250k+ customers (>$100M in assets)⌠This credit card business was spun-off in December 2018 and is now Mission Lane. I moved to Mission Lane to serve as the interim CEO.â
- Sasha claims âCofounder & CEOâ but Vijesh explicitly states he LED the effort FROM SCRATCH and became the founding/interim CEO of Mission Lane
- Corporate documents confirm: Sasha was advisor with stock options as compensation, not operating CEO
-
Contradictory simultaneous roles manipulation - Date change attempt to eliminate overlap:
- December 9 version: Lists BOTH âCofounder & CEO, Mission Lane, 2014 - Dec 2018â AND âAdvisor, Part-time, Dec 2018 - Jul 2019 (7 months)â
- November 21 version (evidence-99): Previously showed âAdvisor, Part-time, Nov 2018 - Jul 2019 (9 months)â - creating blatant one-month overlap
- The manipulation: Changed advisor start from Nov to Dec 2018 to eliminate obvious contradiction of being âCEO through Dec 2018â while âadvisor supporting new leadership from Nov 2018â
- Why it doesnât work: Asset Sale proves resignation was condition of closing (December 2018), and advisor description STILL admits âI remained an advisor to help support the transition to new leadership and new ownershipâ
- Cannot be CEO when ânew leadershipâ already existed (Vijesh Iyer as founding/interim CEO)
- âNew leadershipâ = Vijesh Iyer; Sasha was advisor, not CEO
-
Emotional manipulation through humanizing details:
- Mission Lane section includes anecdote: âThe first transaction processed was a flower delivery to my wife. It worked!â
- Adds humanizing personal detail while systematically omitting:
- Dual advisory roles (advisor to both seller and buyer simultaneously)
- Golden parachute structure (25%/75% severance split, dual-termination requirement)
- That Vijesh Iyer built the credit card âfrom scratchâ and was founding CEO
- That Mission Lane was independent buyer acquiring distressed assets, not company he founded
- That his resignation was condition of closing, not voluntary transition
- Same pattern as âBanker to the Poorâ narrative: emotional storytelling to mask predatory practices
- Flowers-for-wife anecdote serves no professional purpose except to humanize while concealing fraud
- Creates sympathetic personal narrative (âdevoted husband testing product for wifeâ) while omitting he was advisor with stock options getting paid by both companies in unprecedented dual-entity golden parachute
Pattern: Each LinkedIn update intensifies false claims while attempting to add plausible deniability. December 2025 version now omits dual advisory roles (advisor to both buyer and seller simultaneously, paid by both, with bizarre dual-termination structure), backdates operations before California entities existed, omits that Vijesh Iyer led the credit card development and became founding CEO, and adds humanizing emotional details (âflowers for wifeâ anecdote) to distract from systematic fraud omissions. This is conscious, iterative securities fraud in response to federal documentation.
The âSubsidiaryâ Minimization Fraud
December 2025 LinkedIn LendUp section states: âUpon completion of the spin-off I stepped down as CEO and wrapped up my final transition work in early 2019. Several years later, in 2022, the CFPB issued an injunction against a Lendup Global subsidiary (LendUp Loans, LLC). I was no longer part of the company, did not hold any role (operational, governance or otherwise and did not receive notice of the injunction).â
âUpon completion of the spin-off I stepped downâ is false:
Asset Sale document (December 17-19, 2018) states: âSasha Orloff (i) is the Chief Executive Officer and a director of the Company⌠Mr. Orloff will resign as the Chief Executive Officer of the Company immediately after the Closing Date.â
His resignation wasnât something that happened âupon completionâ - it was a condition of the closing. The spin-off didnât complete, then he stepped down. He stepped down as part of the sale transaction. LinkedIn reorders causality to make distressed asset sale sound like successful transition.
Why âa Lendup Global subsidiaryâ is deliberately misleading:
The CFPB Stipulated Final Judgment and Order names defendant as: âLendUp Loans, LLC, f/k/a Flurish, Inc., d/b/a LendUpâ (Case No. 3:21-cv-06945-JSC, December 21, 2021).
âd/b/a LendUpâ means âdoing business as LendUpâ - this wasnât âa subsidiary,â this entity WAS the consumer-facing LendUp brand. The core lending operation.
Actual corporate structure:
- LendUp Global, Inc. = parent holding company (where Sasha was CEO 2012-Dec 2018)
- LendUp Loans, LLC (d/b/a LendUp) = main payday/installment lending entity - THE core business, not a side operation
- LendUp Card entities = credit card division (later spun out as Mission Lane)
The fraud:
Calling it âa Lendup Global subsidiaryâ exploits technical corporate structure to minimize $51M+ federal enforcement. Itâs like saying âa subsidiary of Fordâ when referring to Ford Motor Companyâs entire vehicle manufacturing division. LendUp Loans, LLC d/b/a LendUp WAS the reason the company existed.
Fraud happened on his watch:
CFPB order defines âRelevant Periodâ as October 1, 2016 through when LendUp ceased originating loans. Sasha was CEO from 2012 through December 2018. The systematic fraud against 140,000+ consumers occurred entirely during his tenure.
Violated PRIOR 2016 consent order:
The Complaint explicitly states violations of âthe Bureauâs 2016 consent orderâ - meaning they were already under federal supervision for previous violations and continued the fraud anyway. This wasnât first-time mistakes; this was recidivist fraud while under regulatory oversight.
Why âsubsidiaryâ framing affects everyone:
Investors, partners, CPAs, and media who hear âa subsidiary got dingedâ think minor side business. Reality: $40.5M restitution to 140,000+ defrauded consumers, permanent ban from lending, ECOA violations, Military Lending Act violations (4,000+ illegal loans to 1,200+ service members), systematic deception of vulnerable populations while marketing âfinancial inclusion.â
The âsubsidiaryâ language is technically accurate (LendUp Global was parent) but functionally fraudulent (minimizes that THE CORE LENDING OPERATION was permanently banned for systematic consumer fraud committed during his CEO tenure).
The false âcontinuationâ narrative:
The âsubsidiaryâ framing creates illusion of successful corporate evolution and continuation:
- Implied: LendUp had successful operations that âcontinuedâ or âspun outâ as subsidiaries
- Reality: LendUp Loans, LLC d/b/a LendUp was permanently shut down for fraud (CFPB enforcement December 2021, ceased operations January 2022)
- Implied: Mission Lane, Ahead Financials, and related entities were successful âsubsidiariesâ or âspinoutsâ carrying forward LendUpâs mission
- Reality: These were independent companies created by external investors to purchase distressed assets or launch new ventures using LendUpâs fraud playbook without fixing the underlying issues
Mission Lane: Independent company created by QED, Invus Opportunities, LL Funds, Oaktree, Goldman Sachs to acquire distressed LendUp Card assets. Not a subsidiary spinout - an external buyer purchasing from wreckage.
Ahead Financials: New entity (incorporated April 2020) launched by post-Sasha LendUp executives (Anuradha Shultes, Kimberly Morgan) using LendUp brand/infrastructure without fixing fraud patterns. Presented as âcontinuationâ when it was new company exploiting LendUp domain authority while core lending operation faced federal enforcement.
Pattern: âContinuingâ LendUp operations were always done without fixing the fraud - just new entities using the brand, relationships, and playbook while distancing from enforcement. Creates false narrative of âsuccessful neobank subsidiary evolutionâ when reality is distressed sales + fraud continuation under new corporate structures.
There was no âfixingâ of LendUp. There was no âsuccessful spinout.â There was:
- Core lending operation permanently banned for systematic fraud (LendUp Loans, LLC d/b/a LendUp)
- Credit card division sold as distressed asset to newly-created independent buyer (Mission Lane)
- New entities launched by executives reusing LendUp infrastructure without accountability (Ahead Financials, Insights Servicing)
- CEO resignation as condition of sale
- $0 shareholder return
The âcontinuing LendUpâ narrative is false. LendUp was shut down for fraud, not transformed or successfully continued. Related entities were independent buyers/launches exploiting the wreckage, not subsidiaries carrying forward a legitimate mission.
- He was CEO of LendUp Global (parent), not Mission Lane: During 2014-2018, he was CEO of LendUp Global, Inc. which owned the LendUp Card subsidiary
- Mission Lane was the acquirer, not the founded company: Mission Lane was created to purchase LendUp Card assets in December 2018; Sasha was hired as advisor (December 2018 - September 2019), not CEO
- âFoundingâ a subsidiary that was sold is not founding a company: The credit card division was a LendUp product line, then sold to Mission Lane (new entity). Claiming to have âfounded Mission Lane in 2014â is like Appleâs CEO claiming to have âfounded Beats in 2006â because Apple acquired Beats in 2014
The resume fraud pattern:
- 2014-2016: No credit card product exists; LendUp focused on payday loans
- 2016: TechCrunch announces LendUpâs $150M Series B for credit card launch (branded âLendUp Cardâ)
- 2016-2018: Credit cards operate as LendUp Card (subsidiary of LendUp Global)
- December 2018: Mission Lane LLC created to acquire LendUp Card assets; Sasha hired as advisor (through September 2019)
- 2019: Sashaâs LinkedIn claims âsabbaticalâ and â100 days of reflectionâ
- September 2019: Mission Lane advisor role ends; Puzzle Financial incorporated same month (immediate transition, âsabbaticalâ was cover for next company formation)
- 2023-2025: LinkedIn progressively updates to claim âCofounder & CEO, Mission Lane, 2014-2019â
This is active securities fraud: Backdating company founding by 4+ years to claim credit for âtwo successful companiesâ when one was an acquired subsidiary of the other. The progression of LinkedIn updates (evidence-71, 98, 99) shows conscious, iterative misrepresentation in response to federal documentation, NOT correction.
The Contradictory Narrative: âDragging Downâ vs. âSuccess Storyâ
LendUpâs asset sale documents (December 2018) told shareholders the credit card business was âdragging downâ the company to justify selling it for $0 shareholder return (evidence-09). The narrative was: credit cards were failing, Credit Suisse couldnât find buyers, the business needed to be shed to save the lending operation.
Yet Sashaâs LinkedIn now prominently claims he âfoundedâ Mission Lane (the credit card business) as one of his âtwo successful companiesâ and leverages it as a key credential for fundraising, speaking engagements, and credibility.
The contradiction:
- To LendUp shareholders (Dec 2018): âCredit card business is dragging us down, worthless, had to sell for penniesâ
- To investors/public (2023-2025): âI founded Mission Lane, one of two successful $100M+ ARR companies I scaledâ
If the credit card business was truly a failing albatross that justified returning $0 to shareholders, why claim it as a founding success story? If it was successful enough to claim founder credit, why tell shareholders it was worthless?
This dual narrative serves two purposes:
- Devalue to acquire cheaply: Tell LendUp shareholders business is failing â justify $0 return â insiders acquire for pennies
- Revalue to claim credit: Tell next investors/employers business was successful â leverage as credential â raise money for next venture
The same pattern: LendUp shareholders told their equity is worth $0 (while insiders profited), future stakeholders told he built successful $100M+ companies (to raise $20M for Puzzle). One narrative canât be true if the other is - either it was failing (fraud to claim success) or it was successful (fraud to pay shareholders $0).
December 2025 Pattern Summary: Technical Distinctions as Misdirection
Following the three distinct LinkedIn observations (Mid-November, November 21, December 9), the pattern demonstrates conscious iteration through technical distinctions that donât change underlying fraud but create exhaustion through semantic arguments.
Active surveillance and responsive iteration documented:
These updates donât happen in a vacuum - they directly respond to specific federal documentation:
- Nov 21, 2025: Whistleblower documents resume fraud, Asset Sale dual advisory roles, Vijesh Iyer founding role
- Nov 26-27, 2025: Wikipedia edit war - Sasha surgically removes âofficers, agents, servants, employeesâ language, removes âAssisting Othersâ prohibition, removes Section V data restrictions
- Dec 9, 2025: LinkedIn updates add:
- Advisor start date changed from Nov to Dec 2018 (eliminate overlap)
- âSubsidiaryâ minimization language (responds to Asset Sale publication)
- âUpon completion of the spin-off I stepped downâ causality manipulation (responds to Asset Sale proving resignation was closing condition)
- Maintains contradictory simultaneous roles despite documentation
- Continues omitting dual advisory roles despite Asset Sale evidence
This demonstrates:
- Active surveillance: Reading and monitoring federal documentation in real-time
- Sophisticated legal understanding: Knows enough to parse âcase caption vs operative language,â âentity vs officer,â âsubsidiary vs parentâ
- Conscious iteration: Each update responds to federal documentation by adding technicalities that acknowledge whatâs been documented while trying to reframe
- Emotional manipulation: Adds humanizing details (âflowers for wifeâ) while systematically concealing fraud - same pattern as âBanker to the Poorâ narrative
- Not ignorance: These arenât coincidental updates - theyâre responsive counternarrative construction
- Exhaustion strategy: Make whistleblower question reality through endless semantic distinctions
- Evidence generation: Every update documenting consciousness of guilt while claiming ignorance
The timing and specificity of updates prove heâs reading the documentation, acknowledging whatâs been documented (by responding to it), and attempting to construct plausible deniability through technical reframing. This isnât someone unaware of federal documentation - this is active engagement and surveillance.
Why the technicalities donât matter:
The CFPB order binds him individually as an officer who has received actual notice:
âDefendant and its officers, agents, servants, employees, and attorneys⌠who have actual notice of this Orderâ
- He was CEO (officer) of LendUp Loans, LLC
- Officers with actual notice are permanently bound
- âSuccessors and assignsâ language is irrelevant - the prohibitions follow him personally
- Whether itâs âa subsidiaryâ or âthe core businessâ is irrelevant to individual officer liability
- All the LinkedIn parsing creates more evidence of consciousness of guilt, not legal loopholes
Officers donât stop being bound when they change the LinkedIn description. The core facts never change - all intensification is just more evidence.
Undisclosed Related-Party Entity
Insights Servicing Inc. (Delaware File #5768857, Virginia File #F2012534) was incorporated November 6, 2015 by CEO Sasha Orloff, who signed California filing as âPresident and CEOâ (July 2016). The entity shared LendUpâs physical address, had its domain registered under LendUpâs email ([email protected]), yet was never publicly disclosed to shareholders.
Transfer to next leadership team: When Sasha left LendUp (December 2018), he transferred Insights Servicing to incoming CEO Anuradha Shultes and her team. By March 2020, Blake Byers (Google Ventures partner) appeared as Director alongside LendUp executives (Shultes, Kimberly Morgan, Kathleen Fitzpatrick). Blakeâs role was never mentioned in the December 2018 Asset Sale despite his documented conflicts of interest in that transaction.
Why this is securities fraud:
- CEO controlled undisclosed entity: Sasha Orloff created and controlled Insights Servicing while simultaneously serving as LendUp CEO - shareholders had no idea this entity existed
- Systematic triple-dipping across executives:
- Sasha Orloff: LendUp (CEO) + Mission Lane (advisor, equity compensation) + Insights Servicing (President/CEO, founder)
- Anuradha Shultes (post-Sasha LendUp CEO): LendUp (CEO) + Ahead Financials (CEO) + Insights Servicing (President)
- Kimberly Morgan: LendUp (COO) + Ahead Financials (operations) + Insights Servicing (COO)
- Blake Byers: Google Ventures (public LendUp investor) + Insights Servicing (Director, undisclosed) + Mission Lane asset sale (financial interests in both buyer and seller)
- Special purpose vehicle: 100 authorized shares (vs LendUpâs 372M shares) = structured for specific purpose, not operating company
- Managed transfer, not abandonment: Sasha transferred control to next leadership team when he left; Blake Byers formalized as Director by March 2020
- Coordinated final abandonment: Both Insights Servicing and LendUp Global became tax delinquent March 2023 (same month), suggesting planned dissolution after asset extraction complete
Likely purposes (undisclosed to shareholders):
- Asset/IP parking separate from regulated entity
- Related party transactions off the books
- Data repository outside CFPB scrutiny
- Preparation for asset transfers (Mission Lane acquisition)
- Revenue/fee structures invisible to shareholders
- Coordinated with GV partner during CFPB violations
Timing reveals coordination:
Insights Servicing was created in November 2015, shortly before Googleâs May 2016 ban on payday loan advertising. Following the ban, CEO Sasha Orloff published a defense of LendUpâs short-term loans on Google Venturesâ own platform: âGoogle Is Right to Ban Short-Term Loan Ads, But I Wonât Stop Offering Short-Term Loans. Hereâs Why.â The article, hosted by Blake Byersâ firm, includes the âBanker to the Poorâ narrative repeated extensively since the 2013 âDisrupting payday loansâ TEDx talk.
Pattern of concealment and managed transfer:
LendUp shareholders were never told that:
- Their CEO (Sasha) created and controlled a second entity
- Entity used LendUpâs address, email, and infrastructure
- Same executives held positions across multiple entities (LendUp, Insights Servicing, Mission Lane, Ahead)
- Google Ventures partner (Blake Byers) became Director of undisclosed entity
- The same people profiting from December 2018 asset sale controlled both disclosed and undisclosed entities
Systematic handoff: When Sasha left LendUp (December 2018), he transferred Insights Servicing to incoming CEO Anuradha Shultes and her team (Kimberly Morgan, Kathleen Fitzpatrick), who continued the pattern:
- Shultes: LendUp CEO + Ahead Financials CEO + Insights Servicing President
- Morgan: LendUp COO + Ahead operations + Insights Servicing COO
- Fitzpatrick: LendUp CTO + Insights Servicing officer
Both Insights Servicing and LendUp Global were finally abandoned simultaneously, with last filings in 2020-2021 and both becoming tax delinquent in March 2023. Entities dissolved after serving their purpose across both leadership teams.
Delaware filing history showing Insights Servicing incorporated November 6, 2015. Status as of March 2, 2023: âAR Delinquent, Tax Dueâ with last annual report filed in 2021. Tax debt: $408.78. Entity abandoned simultaneously with LendUp Global (both tax delinquent March 2023).
California foreign corporation filing for Insights Servicing, Inc. (filed July 7, 2016, Delaware formation). Signed by Sasha Orloff as âPresident and CEO.â Corporate addresses listed at 225 Bush Street (San Francisco) and 237 Kearny Street. Service of process agent: Michelle Silva Fernandes, 225 Bush Street Suite 1100, San Franciscoâboth were LendUp addresses during this period, before relocating to 1750 Broadway, Oakland. This filing proves CEO Sasha Orloff personally established and controlled the undisclosed entity that was never mentioned to LendUp shareholders.
Virginia Annual Report (dated March 4, 2020) listing Blake Byers (Google Ventures partner) as Director alongside LendUp executives: President Anuradha Shultes, Chief Operating Officer Kimberly Morgan, CTO Kathleen Fitzpatrick, and Secretary Gizelle Barany. All officers listed at LendUpâs headquarters address (1750 Broadway Fl 3, Oakland, CA 94612). Total authorized shares: 100.
LendUp Global, Inc. (incorporated February 26, 2014) showing parallel abandonment: Status âVoid, ARâs or Tax Delinquentâ as of March 1, 2023, with last annual report filed in 2020. Total authorized shares: 372,129,965. Tax debt: $390,332. Both entities became delinquent within the same timeframe, suggesting coordinated abandonment.
Deceptive Marketing
This section documents: Systematic pattern across LendUp/Ahead/Kinly of progressive branding (âfinancial inclusion,â âBanker to the Poorâ) weaponized to mask exploitation of exact communities featured in marketing, including false credit-building promises, failed reporting, and diversity theater.
LendUp
Various CFPB enforcement actions against LendUp are publicly available online:
-
False âLendUp Ladderâ promises - Claimed customers would get lower rates and larger loans by repaying on time; instead charged 140,000 borrowers same or higher rates
-
Failed credit reporting - Advertised loans as âcredit buildingâ but didnât report to credit bureaus until 2014 (launched 2012)
-
Violated Military Lending Act - Made 4,000+ illegal loans to 1,200+ service members exceeding 36% APR cap
-
Violated 2016 order - Continued same deceptive marketing after first enforcement action, prompting third lawsuit
-
Result - $40M paid to 118,000+ victims in 2024, company shut down in 2022
CFPB Final Judgment Provisions (December 21, 2021):
The CFPB Stipulated Final Judgment and Order (Case No. 3:21-cv-06945-JSC) imposed comprehensive permanent restrictions on LendUp Loans, LLC, f/k/a Flurish, Inc., d/b/a LendUp and its officers, agents, servants, employees, attorneys, and all persons in active concert with them.
Key facts:
- Defendant: âLendUp Loans, LLC, f/k/a Flurish, Inc., d/b/a LendUpâ - the consumer-facing brand, not âa subsidiaryâ
- Relevant Period: October 1, 2016 through when LendUp ceased originating loans - fraud occurred during Sasha Orloffâs CEO tenure (2012-Dec 2018)
- Violated 2016 consent order: Complaint alleges violations of âthe Bureauâs 2016 consent orderâ - continued fraud while under federal supervision
- Violations: CFPA §§ 1031(a) and 1036(a), ECOA, Regulation B, Military Lending Act
- Scope: Permanent restrictions apply to officers, agents, employees, attorneys, and all persons in active concert with them who have actual notice
Prohibitions:
I. Prohibition on Lending Activities (Section I)
Defendant permanently restrained from:
- Advertising, marketing, promoting, offering for sale, selling, or providing any extension of credit
- Receiving any remuneration or consideration from any person engaged in lending
- Holding any ownership interest in any person engaged in lending
- Assisting others in any of the above activities
II. Prohibition on Misrepresentations (Section III)
Full text from CFPB Final Judgment (PDF, Section III, Âś9):
âDefendant and its officers, agents, servants, employees, and attorneys, and all other persons in active concert or participation with them who have actual notice of this Order, whether acting directly or indirectly, in connection with the advertising, marketing, promotion, offering for sale, or sale of credit, or the collection of consumer debt, may not misrepresent, and may not Assist Others in misrepresenting, expressly or impliedly, any fact material to consumers, including any material restrictions, limitations, or conditions of such credit or debt and the benefits or costs of borrowing.â
Key language analysis:
- âany fact material to consumersâ - extraordinarily broad prohibition, not limited to just credit terms
- âAssist Others in misrepresentingâ - extends to helping other entities make misrepresentations
- âexpressly or impliedlyâ - covers both direct lies and misleading omissions
- âin connection with⌠advertising, marketing, promotion, offering for sale, or sale of creditâ - applies to credit-related contexts
Potential applications:
-
Partner Rewards Program: Puzzleâs affiliate program marketing credit products (Brex, Ramp, Mercury, Gusto) = âadvertising, marketing, promotionâ of âcreditâ â any misrepresentation in those promotions violates Section III
-
âAssist Others in misrepresentingâ: If Puzzle (or any portfolio company) misrepresents credit products to consumers, and Sasha is involved, thatâs a violation
-
Mission Lane advisory role: Any involvement in Mission Laneâs marketing or promotion of credit cards = covered by this prohibition
-
Credit Karma referral funnel: Credit Karma â Mission Lane customer acquisition documented earlier â any misrepresentations in that funnel could implicate this section
Scope note: While scoped to credit/debt contexts, the prohibition on âany fact material to consumersâ within those contexts is remarkably broad. Combined with âAssist Others,â this creates extensive liability for any involvement in credit product marketing across the portfolio.
How broad is âany fact material to consumersâ?
Could this extend to photoshopped metrics (3 likes â 12,362), non-disclosure of CFPB ban, and general dishonesty to customers?
Argument for scope extension:
-
âIn connection withâ is broad: The prohibition applies to facts material to consumers âin connection with the advertising, marketing, promotion⌠of creditâ
-
Pattern of material misrepresentations affecting credit marketing:
- Photoshopped metrics (3 â 12,362): Inflates Puzzleâs credibility/success
- CFPB ban non-disclosure: No public disclosure to investors, partners, customers, or employees that CEO is CFPB-banned from consumer lending
- Resume fraud: Mission Lane âco-founderâ vs. asset acquisition, Insights Servicing undisclosed relationship
- Misleading research study: âRepeat foundersâ success claims on careers page
- 10-year exercise window performance: Advertised post-C&D after deleting my equity
-
Credibility is material to credit product recommendations: When Puzzle markets credit products through Partner Rewards (Brex, Ramp, Mercury, Gusto), consumers rely on Puzzleâs credibility to trust those recommendations
-
âExpressly or impliedlyâ: Section III covers both direct misrepresentations AND misleading omissions. Not disclosing CFPB ban = material omission when marketing credit products
-
The CEOâs trustworthiness is material: A CEO CFPB-banned for ârepeatedly lying to consumersâ now marketing credit products to consumers = material fact
-
âAssist Others in misrepresentingâ: If any of the credit products on Partner Rewards page make misrepresentations, and Puzzleâs credibility (built on photoshopped metrics + CFPB ban concealment) helps sell those products, thatâs assisting in misrepresentation
The complete violation:
When Puzzle operates Partner Rewards:
- Section I.b: Receiving affiliate fees from credit product companies (receiving remuneration)
- Section I.c: Marketing credit products (performing marketing services = âAssisting Othersâ)
- Section III: Marketing credit products while:
- Photoshopping credibility metrics
- Concealing CEOâs CFPB ban for consumer fraud
- Pattern of resume fraud and misrepresentations
- = Misrepresenting (impliedly through omission) material facts about trustworthiness of the entity recommending credit products
The irony: Section III prohibits misrepresenting âany fact material to consumersâ in credit contexts. The CEO was CFPB-banned for ârepeatedly lying to consumersâ about credit. Now operating a credit product marketing platform (Partner Rewards) while concealing that ban = textbook âmaterial factâ omission âin connection withâ credit marketing.
The point: This isnât attenuated. When a CFPB-banned CEO markets credit products to consumers while:
- Concealing the ban
- Photoshopping credibility metrics
- Pattern of misrepresentations across multiple contexts
- All while bound by permanent order prohibiting misrepresentations in credit contexts
âŚevery one of those misrepresentations/omissions is âin connection withâ the credit marketing heâs doing through Partner Rewards. Section IIIâs âany fact material to consumersâ language covers exactly this: systemic dishonesty by someone marketing credit products whoâs permanently banned from doing so.
III. Prohibition on Violations of Federal Consumer Financial Law (Section IV)
Defendant may not violate:
- §§ 1031 and 1036 of the CFPA (12 U.S.C. §§ 5531, 5536)
- Equal Credit Opportunity Act (ECOA) (15 U.S.C. §§ 1691â1691f)
- Regulation B (12 C.F.R. § 1002.9(a)â(b))
- Any other provision of âFederal consumer financial lawâ (12 U.S.C. § 5481(14))
IV. Customer Information Protection (Section V)
KEY EVIDENCE: Permanent Data Restrictions & Disclosure Concerns
CFPB Final Judgment Section V (full PDF) permanently prohibits:
âDefendant and its officers, agents, servants, employees, and attorneys and all other Persons in active concert or participation with any of them, who receive actual notice of this Order, whether acting directly or indirectly, may not:
a. disclose, use, or benefit from customer information, including names, addresses, telephone numbers, email addresses, social security numbers, other identifying information, or any data that enables access to a customerâs account (including a credit card, bank account, or other financial account), that Defendant obtained before the Effective Date in connection with the offering or provision of creditâ
Key Points:
- Applies to LendUp customer data obtained before December 21, 2021 (all LendUp operations)
- Permanent prohibition - no expiration date
- Applies to âpersons in active concertâ who receive actual notice
- Sasha Orloff received actual notice as LendUp officer
Disclosure Concerns:
- No public disclosure of CFPB ban to Puzzle investors, partners, customers, or employees
- No public disclosure of how LendUp customer data was handled post-ban
- No public disclosure of compliance measures or data segregation
- Pattern: LendUp (consumer financial data) â Puzzle (startup financial data) - both providing access to customer financial accounts
- Operating financial data platform while subject to permanent data restrictions raises questions about compliance oversight
Section V âCustomer Informationâ from CFPB Final Judgment (Case No. 3:21-cv-06945-JSC, December 21, 2021). Permanently prohibits Defendantâs officers from disclosing, using, or benefiting from customer information âthat Defendant obtained before the Effective Date in connection with the offering or provision of credit.â Applies to all LendUp customer data. Sasha Orloff, as LendUp officer who received actual notice, now operates Puzzle Financial with access to startup financial data. No public disclosure of compliance with data restrictions or how LendUp customer data was handled. Full decree PDF.
Section V Prohibits:
- Disclosing, using, or benefiting from LendUp customer information obtained before December 21, 2021
- Attempting to sell, assign, or transfer any right to collect payment on LendUp Subject Loans
- Exception: customer information may be disclosed if requested by government agency or required by law, regulation, or court order
Compliance Questions:
- How was LendUp customer data handled after permanent ban?
- Were compliance measures implemented to segregate banned data?
- Should Puzzle have been disclosed to CFPB as entity requiring notification per Paragraph 32?
- Is CFPB monitoring compliance with permanent data restrictions?
V. Monetary Relief (Section VI)
Judgment for monetary relief entered in favor of the Bureau and against Defendant in the amount of $40,500,000, for the purpose of providing redress to Affected Consumers in the amount of finance charges paid in connection with Subject Loans. Full payment of this judgment suspended upon satisfaction of obligations in Sections VIII and IX.
Why These Provisions Matter:
These comprehensive restrictions demonstrate the severity of LendUpâs violations and create permanent barriers to:
- Re-entering consumer lending under new entities (Section I - Prohibition on Lending Activities)
- Using LendUp customer data obtained before December 21, 2021 (Section V - Customer Information)
- Making any misleading claims in financial services (Section III - Prohibition on Misrepresentations)
- Violating any federal consumer financial law (Section IV)
The Section V data restrictions raise ongoing questions: The decree permanently prohibits LendUp officers from using customer data âthat Defendant obtained before the Effective Date in connection with the offering or provision of credit.â This means:
- All LendUp customer data is permanently off-limits (company ceased operations January 2022)
- No public disclosure of how this data was handled post-ban
- Same CEO now operates financial data platform (Puzzle - startup accounting data) with no transparency about compliance with data restrictions
- Pattern concern: LendUp (consumer lending data) â Puzzle (startup financial data) â both involve accessing customer financial accounts
Sasha Orloff continued involvement in consumer credit ecosystem through Theorem Technology investment (2014-2024) throughout the ban, and launched Puzzle (2019-present) providing access to different customer financial data (âsyncing with OpenAIâ) while subject to permanent restrictions on LendUp customer data with zero public disclosure of compliance measures.
âBanker to the Poorâ Narrative in Federal Regulatory Comments (2014):
Seven years before the CFPB permanent shutdown, CEO Sasha Orloff voluntarily submitted FCC reply comments (August 5, 2014) on net neutrality proceedings (âProtecting and Promoting the Open Internetâ), using unrelated FCC rulemaking as platform to repeat the âBanker to the Poorâ narrative in official federal regulatory record:
âLendUp began ten years ago when I read Dr. Muhammad Yunusâ book Banker to the Poor about his work providing safe access to credit in order to help people improve their lives⌠This left me with a strong desire to use these lessons to provide a market alternative for the one in eight working Americans who take out a payday loan every year⌠Our values center on transparency, dignity and access⌠We have created an online lending platform that changes the dynamics of a payday loan from what can be the first step into a debt trap to an opportunity to build credit and learn the benefits of responsible financial behavior.â
This narrativeâemphasizing âtransparency,â âdignity,â and credit buildingâwas directly contradicted by CFPB findings seven years later:
- Systematic deception of 140,000+ consumers
- False credit-building promises
- Failure to report to credit bureaus until 2014 (two years after launch)
The âBanker to the Poorâ positioning persisted through the 2013 TEDx talk, 2016 Google Ventures defense, 2017 Forbes articles, and into the CFPB shutdown. This demonstrates how progressive branding was weaponized to mask predatory practices.
CFPB Permanent Shutdown (December 2021):
âLendUp was backed by some of the biggest names in venture capital. We are shuttering the lending operations of this fintech for repeatedly lying and illegally cheating its customers.â
- CFPB Director Rohit Chopra, December 21, 2021
Sashaâs Minimization to Puzzle Employees (January 2022):
The CFPB shutdown was immediately discussed on Hacker News (December 22, 2021). During Puzzleâs January 2022 offsite (weeks after the CFPB ban), coworker Tyler Geery informed me about the Hacker News article. According to Tyler, Sasha Orloff told him the CFPB shutdown was ânot a big dealâ and âjust a result of Obamaâs changes in loan regulations.â
This minimization came weeks after CFPB Director Rohit Chopra publicly stated LendUp was being shut down for ârepeatedly lying and illegally cheating its customers.â The offsite provided a controlled environment to deliver this narrative to the entire team after the ban became public.
Behind the Public Narrative:
While Sasha presented a dismissive, controlled narrative to Puzzle employees (âObama-era regulations,â ânot a big dealâ), people closer to him at the time reported observing a âfragile emotional stateâ over the following year - suggesting he understood the severity despite his public minimization to employees.
Verbal Admission of Ban (Conscious Concealment):
During Puzzle employment (2020-2023), Sasha verbally told employees he was ânot allowed to work in loans anymoreâ but never elaborated on why. He mentioned having ideas he âwished other people would doâ - suggesting awareness of the permanent CFPB ban but deliberate concealment of:
- What the ban was for: Systematic fraud against 140,000+ consumers
- That it was permanent: CFPB Directorâs public statement about ârepeatedly lying and illegally cheatingâ
- The federal enforcement basis: Multiple CFPB violations, Military Lending Act violations
- Why he couldnât disclose: Admitting fraud would undermine investor/partner relationships
This proves consciousness of the ban while actively concealing it from:
- Public profiles (LinkedIn, company bios)
- Investors and board members
- Partnership targets (Brex, Deel, Gusto, CPA.com)
- Media (Forbes, TechCrunch, The Information)
The casual ânot allowed to work in loans anymoreâ admission to employees, combined with âwished other people would doâ phrasing, suggests awareness he was operating adjacent to banned activity through proxy (Puzzle as financial data infrastructure processing loan/banking data).
Why This Misrepresentation Matters:
- CFPBâs actual findings: Systematic deception of 140,000+ consumers, false credit-building promises, violation of 2016 consent order, Military Lending Act violations
- Sashaâs characterization to employees: âObama-era regulatory technicality,â ânot a big dealâ
- Sashaâs admission to employees: âNot allowed to work in loans anymoreâ (acknowledges ban exists)
- Sashaâs public disclosure: None. Zero mention of permanent federal ban on any public profile or in any partnership discussion
- Private reality: âFragile emotional stateâ observed by those closer to him throughout 2022
- Pattern: Public minimization while privately experiencing distress - demonstrates consciousness of severity while deliberately misleading employees
- Timing: I was hired at Puzzle in October 2020, 14 months before the shutdown; Sasha was actively downplaying his CFPB-banned status to employees throughout my tenure
- Calculated venue: This occurred at a company offsite (January 2022, weeks after December 2021 CFPB ban) - a controlled environment where:
- All employees were captive audience away from the office
- Sasha could deliver consistent narrative to entire team simultaneously
- Informal setting made it seem like casual conversation, not official damage control
- Employees least likely to challenge CEO during team-building event
- Timing weeks after announcement allowed Sasha to frame the narrative before employees formed independent opinions, while making it seem casual rather than crisis management
- Strategic narrative control: Using company offsite to frame federal shutdown as regulatory technicality demonstrates consciousness of guilt and deliberate suppression strategy
LendUp.com Continues Operations 35+ Months After Federal Ban:
Rather than letting the domain expire after permanent CFPB shutdown (December 2021), LendUp.com remains active as a loan referral portal directing consumers to high-interest tribal lenders. As of November 2025, the site is operated by INFiN (a Financial Services Alliance)âthe payday lending industryâs primary lobbying organization representing 350+ payday lending companies operating 8,000 locations. INFiN is the rebranded merger of Financial Service Centers of America (FiSCA) and Community Financial Services Association of America (CFSA), whose mission is to rebrand predatory lending as âinnovative consumer financial services.â
The Forbes Credibility Shield:
The site prominently displays the Forbes logo, leveraging credibility from CEO Sasha Orloffâs 3 Forbes Finance Council articles published in 2017âa year after LendUpâs first CFPB violation and one year before the $29M fire sale to Mission Lane. The Forbes branding appears alongside a generic loan referral widget that lists LendUpâs old San Francisco address and defunct phone number, creating an illusion of legitimacy while funneling consumers to tribal lenders exempt from state consumer protection laws.
Forbes logo prominently displayed on LendUp.com, 35+ months after CFPB permanent ban. Site lists defunct contact information while operating as loan referral portal under payday lending lobby control.
Why This Infrastructure Matters:
- Domain authority preserved: 13+ years of SEO rankings, backlinks, and search visibility maintained
- Media credibility weaponized: Forbes branding provides legitimacy to tribal lender referrals
- Industry control: Payday lending lobby (INFiN) ensures domain continues directing consumers to high-interest lenders rather than expiring
- Pattern: Similar to Kapor Capitalâs portfolio scrubbingâcontrol the narrative post-failure by transferring assets to entities that continue operations under euphemistic branding
Someone ensured LendUp.com remained active under the industry trade association that lobbies against consumer protections, maintaining web presence and Forbes branding to continue directing consumers to predatory lenders. Infrastructure maintenance, not abandonment.
The updated website notably used the phrase âWhen Life Gives You Lemons, Make Lemonade!â and revised it when I pointed out how tongue-in-cheek it seemed in my investigative journalism.
The website retains a blog post documenting a Q&A with Sam Altman (YC president 2014-2019): âOn AI, the Future of America, and Being Gay in Tech.â In his 2017 YC Annual Letter, Altman praised as a YC company âinnovating in financial services technology.â
Timeline of Sam Altmanâs LendUp Support:
- March 2015: Sasha Orloff publicly identified as Netanyahu financial backer (one year before first CFPB violation)
- September 2016: LendUp first CFPB violation ($6.3M penalty for deceptive marketing, false promises)
- April 2017: Sam Altman attends LendUp âLGBTQ + Alliesâ event (after first CFPB violation, before second)
- 2017: Sam Altmanâs YC Annual Letter praises LendUp as âinnovating in financial services technologyâ (7 months after first CFPB violation)
- May 2018: LendUp second CFPB violation (additional penalties)
- 2014-2024: Altman Family LLC co-invests with Orloff in Theorem Technology (consumer credit asset management) throughout CFPB violations and permanent ban
Pattern: YC President publicly praised CFPB-violating company as âinnovatingâ while his family LLC maintained co-investment with CEO in consumer credit (Theorem). Financial alignment, not ignorance.
Y Combinatorâs Continued Platforming Despite Notification:
Y Combinatorâs LendUp page states: âPrior to Puzzle, I founded two startups that grew to over $100M ARR, LendUp and (spinout) Mission Lane (YC W12).â I notified Y Combinator of these false founder claims and social washing documentation in August 2023 (subject: âwtf happened at lendupâ). The page remains unchanged despite corporate records proving Sasha Orloff was hired as an advisor to Mission Lane post-acquisition, not a founder, and LendUpâs CFPB shutdown resulting in $0 to shareholders.
LendUpâs Deceptive Marketing Infrastructure:
LendUp positioned itself as solving credit invisibility through an op-ed co-authored by Jake Rosenberg in the New York Times, stating: âMeaningful data such as on-time rent and bill payments, or even payday loan repayments, do not make it into traditional credit bureau data files.â LendUp then displayed this quote prominently on their homepage with the New York Times logo, using it as validation of their missionâdespite the CFPB later documenting that LendUp failed to report to credit bureaus until 2014 (two years after launch) and charged 140,000+ borrowers the same or higher rates despite promises of credit building through the âLendUp Ladder.â
Self-referential quote by LendUp CTO Jake Rosenberg with misleading New York Times attribution. LendUp displayed this prominently on their homepage with the NYT logo to validate their âcredit buildingâ missionâdespite CFPB documenting they failed to report to credit bureaus until 2014 (two years after launch) and charged 140,000+ borrowers the same or higher rates despite LendUp Ladder promises.
Related: Ahead Financials Inc.
Ahead Financials (incorporated April 2020) was a related âsubsidiaryâ of LendUp which relied on pump-and-dump referral schemes and other questionable campaigns. Vague merger/acquisitions through common investors, as documented by Jason Mikula, were used to present a âsuccessful exitâ for various LendUp executives.
The shareholder documents justified the $29M fire sale by stating the credit card business âhas had a negative impact on the Companyâs loans business, the Companyâs balance sheet, and the overall financial condition of the Companyâ and that management âsought, but has not succeeded in securing, additional equity financing.â
Roughly two years later, Ahead Financials launched, requiring:
-
Banking partnerships (they worked with Bancorp)
-
Regulatory approval
-
Capital reserves mandated by banking regulations
-
Operational funding, including marketing
If the credit card business was truly unfundable and âdragging downâ LendUp, the existence of a funded credit card subsidiary immediately after the fire sale contradicts the stated rationale for selling shareholdersâ equity for $0.
LendUp hired crisis PR firm Archie Group during its regulatory troubles. The firm âled a public change management initiative and raising new CEOâs profileâ for LendUp.
The media strategy worked. Ahead received glowing coverage as an independent, women-led fintech startup, with features in MEFeater and Modern Luxury profiling the CEO and COO without mentioning LendUp. Archie Group lists LendUp and Ahead as separate clients, consistent with Ahead operating independently despite being announced as a LendUp subsidiary.
AheadMoney.comâs remaining âblogâ was last updated August 2023, also notably at the end of my research.
California LLC-12 filing for Ahead Financials, LLC (filed March 29, 2021, Delaware entity #202024110747). Manager listed as Anuradha Shultes at 1750 Broadway, Suite 300, Oakland, CA 94612 - the same LendUp headquarters address and same executive who served as President of Insights Servicing. Type of business: âDigital Banking.â Registered agent: VCORP Services CA, INC. (same agent used by Insights Servicing and LendUp). This filing demonstrates the interconnected network of entities controlled by LendUp executives, all sharing the same physical address and registered agent.
FirstBoulevard and Kinly: Continued Exploitation Post-Shutdown
This section documents: Post-CFPB shutdown entity shuffling through Kinly/Greenwood acquisitions, fake acquisition announcements claiming âsolid reputationâ for permanently barred company, continued false claims 16 months after federal ban.
The pattern of creating new entities to exploit vulnerable communities continued even after CFPB enforcement and liquidation. FirstBoulevard, a digital banking platform âprimarily targeting the African American community,â became entangled in the LendUp network through domain acquisitions and corporate shuffling.
The Timeline:
- May 2020: FirstBoulevard started
- September 8, 2021: CFPB sued LendUp for violating 2016 order
- September 10, 2021: bekinly.com registered (2 days after CFPB lawsuit)
- June 17, 2022: Kinly launched app; FirstBoulevard.com redirected to it
- June 24, 2022: LendUp CEO signed ABC liquidation paperwork (7 days after Kinly launch)
- BeKinly acquired LendUpâs Ahead subsidiary during liquidation
- March 19, 2023: USPTO notice of default in trademark opposition (Kinly Holding B.V. v. Be Tenth, Inc., Opposition No. 91283091)
- March 28, 2023: Pennsylvania Department of Revenue tax judgment against Kinly Inc ($5,987.77, Case 2023-02549)
- April 18, 2023: FirstBoulevard.com redirects to lendup.com/first-boulevard with fake âacquisition announcementâ
- May 2, 2023: Greenwood announces acquisition of Kinly (35 days after tax judgment, while still unresolved)
- June 2, 2023: Authority to satisfy PA tax judgment filed (31 days after acquisition announcement)
The Fake Acquisition Announcement (April 2023) states:
âLendUp, a pioneer in the online lending industry, today announced its acquisition of the FirstBoulevard.com domain which used to be part of First Boulevard, a financial services company offering banking options for Black America.â
This announcement appeared 9 months after the CFPB shut down LendUp (December 2021) and 10 months after LendUpâs liquidation (June 2022). The page describes LendUp as offering âtransparent terms and no hidden feesâ - directly contradicting CFPB findings that LendUp ârepeatedly lied to consumersâ and defrauded 140,000+ people.
The announcement continues:
âAs a testament to its commitment to responsible lending practices, LendUp has established a solid reputation for offering a wide range of payday loan options with transparent terms and no hidden fees.â
This statement was published in April 2023, 16 months after the CFPB permanently banned LendUp from issuing consumer loans for systematic fraud.
AheadMoney.com Timeline:
- August 7, 2019: Wayback Machine captures âcoming soonâ page - 16 months before official December 2020 announcement
- December 2020: Ahead Financials officially announced as LendUp subsidiary
- May 2021: Ahead launched
- June 2022: Ahead closed operations during LendUp liquidation
- September 2022: AheadMoney.com DNS migrated to GoDaddy (same registrar as new LendUp.com shell site)
- November 2022: Site pivoted to fake âJon Allenâ financial advisor blog with SEO spam
The Pattern:
- Create entities targeting vulnerable communities (Ahead, FirstBoulevard) using progressive branding
- Multi-entity corporate structures (Kinly Inc, Kinly Holding B.V.) complicate accountability and asset tracing
- Register domains and plan operations months before public announcements
- When CFPB enforcement arrives, shuffle entities through acquisitions and rebrands (Ahead acquired by Kinly, Kinly acquired by Greenwood May 2, 2023)
- Continue operations through legal proceedings (March 19: USPTO trademark opposition; March 28: PA tax judgment) until acquisition 35 days laterâtax judgment satisfied June 2 (31 days post-acquisition)
- Maintain domain control and create fake âacquisition announcementsâ to obscure fraud history
- Use âfinancial inclusionâ and minority-focused marketing while systematically exploiting those communities
- Post-shutdown, continue operating shell sites with false claims about âresponsible lendingâ and âtransparent termsâ
Greenwood (which acquired Kinly in 2023) faced its own documented struggles:
- California cease-and-desist for falsely calling itself a âbankâ (December 2022)
- Gathering Spot lawsuit alleging âfinancial disarrayâ (July 2023, settled August 2023)
- Layoffs and executive departures
- Only 150,000 of 700,000 waitlist converted to accounts despite raising millions from JPMorgan Chase, Bank of America, and Wells Fargo
- The Gathering Spot regained control in December 2023 after the failed acquisition
The pattern of shuffling troubled neobanks through acquisitions creates a shell game where victims lose access to funds and accountability disappears into corporate restructuring. Greenwoodâs post-Floyd capital influx enabled an acquisition spree rather than sustainable banking infrastructure, demonstrating how âfinancial inclusionâ rhetoric masks systematic exploitation.
The FirstBoulevard.com fake acquisition announcement demonstrates continued fraudulent misrepresentation even after regulatory shutdown. The announcement claims LendUp has âestablished a solid reputationâ for âresponsible lending practicesâ while the company was permanently barred from consumer lending for systematic fraud.
Rolling Loud v. Ahead Financials: $1.575M Sponsorship Fraud
This section documents: $1.575M vendor fraud through shell company network (Fairfax Studios Inc. + Thirty Two West LLC); $2.5M contract signed 7 days after Fairfax incorporation (Thirty Two West pre-existing 14 months earlier); Anuâs sworn testimony admitting $800K wire to entities treated as interchangeable; lavish diversity theater campaign masking systematic exploitation of exact communities featured in marketing.
February 21, 2022: Rolling Loud, LLC filed a lawsuit in Miami-Dade County Circuit Court (Case No. 2022-003284-CA-01) against Ahead Financials, LLC and Fairfax Studios, Inc. for breach of contract, unjust enrichment, and conversion totaling $1.575 million in unpaid sponsorship fees ($1.375M under sponsorship agreement + $200K for livestream benefits).
Court Records:
đ Rolling Loud v. Ahead Financials - UniCourt Case File - Full case docket and documents (login required)
đ Rolling Loud v. Ahead Financials (PDF)
đ Motion for Final Default Judgment (PDF) - Includes Anuâs sworn affidavit
Corporate Status:
Ahead Financials, LLC - California branch:
- Company Number: 202024110747
- Incorporated: August 26, 2020
- Dissolution Date: April 1, 2025
- Status: Forfeited Ftb (Franchise Tax Board forfeiture for unpaid taxes)
- Branch of: Ahead Financials, LLC (Delaware)
- Registered Address: 1750 Broadway, Suite 300, Oakland, CA 94612 (LendUp address)
- Manager: Anuradha Shultes
Critical: Entity remained registered 3 years after Rolling Loud judgment (February 2022) until tax forfeiture April 2025. During this period, CEO Anuradha Shultes incorporated DashFi Inc. (DBA DashAi) in September 2022, same address, currently operating AI-powered auto lending in Beta.
Rolling Loud v. Ahead Financials complaint filed February 21, 2022, 11th Judicial Circuit Court, Miami-Dade County, Complex Business Division
Sponsorship agreement payment terms: $1,000,000 due within 5 days of execution; $375,000 due September 8, 2021; additional payments for 2022 festivals
Benefits provided to Ahead Financials: on-site activations, VIP access, social media promotion, artist interviews. Total market value: $1,300,000
Nonpayment timeline: September 29, 2021 - Rolling Loud contacted Ahead directly about unpaid fees; Ahead confirmed payment sent to Fairfax Studios, promised follow-up. October 6, 2021 - Ahead âexpressed shockâ at non-payment, assured contact soon. October 13 and November 5, 2021 - Rolling Loud follow-ups, no response. Ahead was exclusive âDigital Financial Platformâ sponsor for Miami, NY, and CA events but received no benefits for NY/CA events due to nonpayment; Rolling Loud unable to secure replacement sponsor
Contract signatures: Marvin Bing signed as âFounder + CCO Fairfax Studiosâ on behalf of Ahead Financial, LLC on June 14, 2021
Final judgment entered May 23, 2022: $800,000 awarded to Rolling Loud against Fairfax Studios for unjust enrichment and conversion. Fairfax Studios defaulted (failed to respond to lawsuit). Hon. Michael Hanzman, Circuit Court Judge.
đ CFPB Final Judgment (PDF)
The Pattern:
May 17-26, 2021: Ahead launches lavish âAhead for Allâ campaign (official PR Newswire release May 26; Hypebeast coverage May 20) 19-28 days before $2.5M Rolling Loud contract:
- AR experience by Iddris Sandu (worked with Nipsey Hussle, Kanye West) for app access and giveaways
- Raffle prizes including âVIP round trip experience to Rolling Loudâ - establishing Ahead/Rolling Loud relationship predated formal contract
- âAhead for Allâ commercial (uploaded May 17, 2021; 484 views) titled âFormulaâ campaign âdirected and produced by Fairfax Studios head Marvin Bingâ featuring Nike SB pro skater Theotis Beasley, Human Athlete & skateboarder Isiah Hilt, model and creative director Beija Velez, celebrity stylist Ugo Mozi, BMX athlete Bike Life Rex, visual artist Distortedd - diversity theater showing people pulling out Ahead cards, using Ahead app, pursuing creative dreams while wanting to âcover expenses and further their careersâ - commercial uploaded 3 days before Hypebeast article, 28 days before Rolling Loud contract; 484 views demonstrate minimal organic reach despite lavish production spending
- âAhead For All: The Docu-Seriesâ directed by Armani Martin
- NBA 2K Tournament (May 24) streamed on Spawn on Meâs Twitch with in-person watch party at the Parlor (Los Angeles), DJs Coco + Breezy, performances from Flo Milli, Kamaiyah, Guapdad 4000
- Music BREAKr contest with $250,000 commitment to help musical creatives open digital bank accounts
- Fashion capsule collection with Lauren Halsey, Coco + Breezy; two-day LA pop-up (May 21-22); proceeds to Gameheads of Oakland, Lauren Halseyâs Summa Everythang Community Center, Streetcode Academy of Silicon Valley
- Clubhouse event with Karen Civil (May 26)
- Official corporate messaging (PR Newswire May 26, 2021):
- Anu Shultes (CEO): âFinancial inclusion is a very real issue and a struggle that millions of Americans and I, as an immigrant, know all too well. As someone who understands the financial needs of underserved customers first hand, I have made it my personal and professional mission to help every American have access to a safe and healthy financial system.â
- Kimberly Morgan (COO and Head of People): âWeâre flipping the script to connect with customers on both cultural and personal levels through a mix of immersive and interactive experiences that puts the financial health conversation in context with their everyday lives and interests. Ahead offers customers access to the financial tools they need to make their money work for them, not the other way around.â
- Campaign described as ârooted in the companyâs mission to help all people create financially secure futuresâ
- Emphasized âuniversally inclusive digital banking and financial health platform founded on a mission to help everyone get on a path to better financial healthâ
Pattern demonstrates: Official corporate narrative emphasized âfinancial inclusion,â âunderserved customers,â âsafe and healthy financial system,â and tools to âmake their money work for themâ while simultaneously:
- Launching multi-million dollar influencer/celebrity campaign before securing $2.5M Rolling Loud sponsorship
- Excessive spending on giveaways, celebrity appearances, fashion collaborations, and event activations while parent company LendUp faced CFPB enforcement
- Using âAhead for Allâ progressive messaging to target underserved communities (Oakland, South Central LA, Silicon Valley nonprofits)
- Within weeks, customers reporting unpaid referral bonuses and account lockouts (August 4, 2021 complaints)
- Building toward $1.575M Rolling Loud vendor fraud
- Corporate messaging weaponized diversity and âfinancial inclusionâ rhetoric to mask systematic exploitation of exact communities featured in campaign
June 7, 2021: Fairfax Studios, Inc. incorporated in Delaware (7 days before Rolling Loud contract)
June 14, 2021: Fairfax Studios, LLC âo/b/o Ahead Financial, LLCâ signed $2.5M sponsorship agreement for Rolling Loud festivals (Miami, New York, Los Angeles 2021-2022). Marvin Bing signed as âFounder + CCO Fairfax Studios.â
Payment Schedule (Section 3.a):
- $1,000,000 due within 5 days of execution (June 19, 2021)
- $375,000 due September 8, 2021
- $375,000 due 90 days before Rolling Loud Miami 2022
- $375,000 due 90 days before Rolling Loud New York 2022
- $375,000 due 90 days before Rolling Loud Los Angeles 2022
What Ahead Financials Received (Miami Event, July 23-25, 2021):
- Exclusive âDigital Financial Platformâ category sponsorship
- Two activation footprints (125âx35â skatepark, 100âx50â basketball court)
- Back-of-house activation space (20âx10â)
- âAhead of the Crowdâ branded fast lane entrance
- VVIP table at Loud Club with $10,000/day in complimentary bottles/food (3 days = $38,550 total value)
- Festival pass bank valued at $60,900 (upgraded from $40,000 contracted)
- Ahead-branded ATMs throughout festival grounds
- Social media campaign inclusion
- Livestream advertising ($200K additional, separate from contract)
- Total Miami Event Benefits Provided: approximately $1,300,000
What Rolling Loud Received: $0
The Timeline of Deception:
- June 19, 2021: First payment ($1M) due - not received
- July 23-25, 2021: Rolling Loud Miami proceeds despite non-payment, based on Fairfax Studiosâ âassurances that Rolling Loud would receive the payments from Ahead Financials shortly after the conclusion of the festivalâ
- September 8, 2021: Second payment ($375K) due - not received. Rolling Loud suspends sponsorship rights for future festivals.
- September 29, 2021: Rolling Loud contacts Ahead Financials directly. Ahead confirms âpayment for the sponsorship had been made directly to Fairfax Studiosâ
- October 6, 2021: Ahead repeats to Rolling Loud that it âhad paid Fairfax Studios directly for the sponsorship feesâ and âexpressed shock at having learned that Rolling Loud had not received a paymentâ
- October 13, November 5, 2021: Rolling Loud follows up - no response from Ahead Financials
- February 21, 2022: Rolling Loud files lawsuit
The Default Judgment:
- March 30, 2022: Default entered against Fairfax Studios (company failed to respond to lawsuit)
- May 23, 2022: Miami-Dade Circuit Court Judge Michael Hanzman entered Final Judgment of $800,000 against Fairfax Studios, Inc. for unjust enrichment (Count III) and conversion (Count IV). Ahead Financials was not included in this judgment.
- June 17, 2022: Kinly launched app (25 days after judgment); FirstBoulevard.com redirected to Kinly
- June 24, 2022: LendUp CEO signed liquidation paperwork (32 days after judgment, 7 days after Kinly launch)
The judgment proved the shell company network: Fairfax Studios (incorporated June 7, 2021, 7 days before signing the $2.5M contract) treated as interchangeable with Thirty Two West LLC (incorporated April 10, 2020, 14 months earlier) in Anuâs sworn affidavit; Fairfax defaulted rather than defend itself. The company had no assets to satisfy the $800K judgmentâcorporate records show it became tax delinquent in March 2023 with only $408.78 in unpaid taxes. The entities existed solely as payment intermediary and liability buffer network.
The coordinated timing demonstrates the shell game in action:
- May 23: Judgment entered against Fairfax Studios ($800K)
- June 17: Kinly launched (rebranding from Ahead)
- June 24: LendUp liquidated
Fairfax took the legal hit, Ahead escaped judgment, customers transferred to Kinlyâall within 32 days. Rolling Loudâs $800K judgment went uncollected while the fraud network continued operating under new branding.
The Allegations:
Count III & IV (against Fairfax Studios): Unjust enrichment and conversion - âUpon information and belief, Ahead Financials has remitted payment to Fairfax Studios for Rolling Loudâs performanceâ and âFairfax Studios has wrongfully kept and continues to keep those funds from Rolling Loudâ
The Middleman Scheme: Fairfax Studios operated as Aheadâs âagentâ (per contract: âFairfax Studios, LLC o/b/o Ahead Financialâ), collected money from Ahead Financials, never remitted to Rolling Loud, then both companies claimed confusion about where the money went.
Ahead Financials closed operations June 2022 - 4 months after lawsuit filed, 11 months after taking $1.3M+ in Rolling Loud sponsorship benefits without payment.
Fairfax Studios, Inc. corporate status (Delaware File #5976860):
- Incorporated June 7, 2021 (7 days before signing Rolling Loud contract)
- Last annual report filed: 2021
- Status as of March 2, 2023: âAR Delinquent, Tax Dueâ
- Tax debt: $408.78
- Shell company network (Thirty Two West LLC + Fairfax Studios Inc., both Marvin Bing) shared the same incorporation timing pattern as entities created for the LendUp â Mission Lane â Ahead shell game: pre-existing entity (Thirty Two West, April 2020) + transaction-specific entity (Fairfax, June 2021, 7 days before contract)
Pattern Connections:
- Ahead Financials (LendUp subsidiary) operated May 2021 - June 2022
- Rolling Loud sponsorship executed June 2021, benefits delivered July 2021, $0 paid
- Fairfax Studios incorporated June 2021 (week before contract), operated as payment intermediary
- Mission Lane and Puzzle Financial both sent cease-and-desist letters August 11, 2023 (same day) for whistleblower documentation
- Marvin Bing (Fairfax Studios founder) used progressive/diversity branding similar to Ahead Financialsâ POC-focused marketing
The lawsuit demonstrates the operational pattern: create progressive-branded entity, sign major contracts, take benefits, fail to pay, blame intermediary, liquidate, move to next entity.
Ahead Financialsâ Final Act: The entity that stole $1.575M from Rolling Loud closed 4 months after the lawsuit, leaving customers unable to access funds before acquisition by Kinly (later Greenwood, which faced its own lawsuit July 2023).
November 19, 2025: Rolling Loud Notification
Sent comprehensive email to Rolling Loud documenting:
- Their $1.575M judgment as part of 13-year fraud pattern
- Anu Shultesâ background (LendUp CEO during CFPB shutdown)
- New entity: DashFi/DashAi (same CEO, AI-powered auto lending, active Beta)
- Link to full documentation including their court records
- Context: 4 SEC whistleblower complaints, federal documentation
November 21, 2025 (2 days later): Court Docket Activity
UniCourt docket for Rolling Loud v. Ahead Financials showing activity on 11/21/2025, two days after notification email sent to Rolling Loud. Last prior docket activity was December 12, 2023 (judge reassignment) - nearly 2 years dormant. Timing suggests Rolling Loud may have reviewed case status or taken action after receiving documentation of broader fraud pattern and notification that same CEO now operates new lending company (DashAi, active Beta).
Fairfax Studios: Amnesty International & NAACP Credentials Weaponized for Fraud
This section documents: Amnesty International Director of Art + NAACP membership weaponized as credibility buffer; human rights organization credentials used to operate shell company network serving as payment intermediary for $1.575M vendor fraud; civil rights branding masking systematic exploitation.
Marvin Bing (Fairfax Studios founder, shell company operator) held prominent human rights organization roles:
- Director of Art, Amnesty International
- NAACP member
Jotaka Eaddy (LendUp advisor) was also an NAACP member.
Both lent civil rights and human rights organization credibility to entities systematically defrauding the communities they claimed to serve.
Fairfax Studios described itself as a âpurpose driven creative agency + experiential studio built at the intersection of culture & social impactâ - the exact branding formula used by LendUp (âBanker to the Poorâ), Ahead Financials (POC-focused neobank), and Mission Lane (âfinancial accessâ).
The Pattern:
- Jotaka Eaddy: NAACP member, LendUp advisor during period when company defrauded 140,000+ consumers
- Marvin Bing: NAACP member, operated shell company network - Thirty Two West LLC (April 2020) + Fairfax Studios Inc. (June 2021, 7 days before Rolling Loud contract); operated as payment intermediary in $1.575M fraud scheme
- Ahead Financials: Contracted with Fairfax Studios for Rolling Loud sponsorship; Anu testified under oath Ahead wired $800K to âFairfax Studios, Inc. a/k/a Thirty Two West, LLCâ - treating two separate entities as interchangeable; neither remitted to Rolling Loud
- Fairfax Studios: Tax delinquent March 2023 (same abandonment timeline as LendUp entities); defaulted on $800K judgment rather than defend
The use of NAACP membership and âculture & social impactâ branding wasnât incidental - it was infrastructure designed to access vulnerable communities, deflect regulatory scrutiny, and create liability buffers through shell companies with progressive credentials.
Rolling Loudâs lawsuit (February 2022) exposed the operational pattern: Ahead Financials told Rolling Loud theyâd âpaid Fairfax Studios directly,â Fairfax Studios never remitted payment, both companies became delinquent within months. Anuradha Shultesâ sworn testimony admitted $800K wire to âFairfax Studios, Inc. a/k/a Thirty Two West, LLCâ - treating two separate legal entities as interchangeable. Marvin Bingâs shell company network (Thirty Two West established April 2020, Fairfax incorporated 7 days before contract) served as payment intermediary/plausible deniability buffer for $1.575M in sponsorship fraud targeting a hip-hop festival audience - the same demographic Ahead Financials marketed to with POC-focused branding.
Toxic Workplace Pattern: 13 Years Across Three Companies
Glassdoor reviews document a consistent pattern of employee exploitation and toxic culture across LendUp (2012-2022), Mission Lane (2018-present), and Puzzle (2019-present):
LendUp (2012-2022): Call Center Wage Exploitation
The âAccount Managerâ Deception:
- Roles marketed as âAccount Managerâ were actually call center positions at poverty wages
- $15/hour (fast food wages) for college graduates
- Job descriptions promised âClient Relationship Management System,â âcatch bugs,â âprovide feedback to UX and productâ
- Reality: âAll you do is put on a headset and get yelled at by random peopleâ - 8 hours/day of back-to-back calls from distressed subprime borrowers
- Multiple reviews describe being âgrossly mis-sold the role,â âtricked into working in a call center,â discovering the truth âshortly after on-boardingâ
Call Center Conditions (Richmond, VA Office):
- Metrics broadcast on âlarge flat screensâ in real-time, publicly comparing workers (âwhy did Person X make 110 calls today; he usually makes 150â)
- Too many calls to take bathroom breaks without feeling guilty
- âMicromanagementâ and âasinine gossipâ from inexperienced managers
- âDisparaging⌠the loudest yes men in the room got promotions over the hardworking, diligent, smart, and capable onesâ
- âYou are merely a customer service representative no matter what key attributes or skills you walk in the door withâ
Glassdoor Excerpts (2016-2020):
âI was grossly mis-sold the role of âAccount Managerâ when I interviewed⌠The role was presented as though I was being hired to help build out a Client Relationship Management System, to catch bugs, and provide feedback to UX and product. However, shortly after on-boarding, I realized that Iâd been tricked into working in a call center where I was judged on how many calls/emails I could get through in a dayâ (January 2017)
âAt the end of the day, itâs a call center job. Pay is extremely low, especially for utilizing some very bright fresh graduates. Favoritism is very apparent in the officeâ (January 2017)
âIf you can check your brain at the door and turn into a robot between the hours of 8-6, YOU HAVE FOUND YOUR CALLING! Just donât let yourself be fooled that youâre getting your foot in the door of a tech company with room for advancement.â (January 2017)
âEmbarrassing low pay-like fastfood worker low. This was brought up as an area of concern for employees so many times, and the literal answer one time was âlower your expectationsââ (November 2017)
âNot even on the pole; youâre the hole in the ground they stick the pole inâ (December 2017, describing Richmond call center workersâ status in company hierarchy)
âWhile partnering with a company like Walmart does financially benefit LendUp, it is important to remember, that as a company, Walmart is completely contrary to what LendUp stands for. Many people who work for Walmart are on government assistance because the company refuses to pay them a living wage and decent benefits. The result is a workforce that is forever reliant on Walmartâs low prices. Partnering with them, does not say much for the integrity of the mission.â (October 2018)
âEvery dollar less paid to the front line teams is of course a dollar more in the pockets of exec team.â (November 2018)
âWhy would make the pay so low that your own employees need your services. Bad lunches and a case of avocados donât pay my bills.â (November 2018)
âToilet is flooding every other day and there is poop on the floorâ (March 2020, SF office)
Leadership Failures & Layoffs:
- October 2018 layoffs: 5 weeks prior, employees told âcut backs would be made, but we didnât have to worry about people losing their jobs and that it wouldnât come out of nowhere. It came out of nowhere. Not cool.â
- âLack of transparence and trust⌠No document or whatsoever of driving business requirement⌠Everything is in ad hoc modeâ (March 2020)
- âEmployees are actively encouraged to disassociate from one another which leads to a culture of distrust and unhappinessâ (March 2009)
Mission Lane (2018-present): Continuing the Pattern
Same Wage Exploitation, New Company:
- $16/hour start, $18.35/hour after 6 months - then capped (2024-2025)
- âLow wages for experienced employeesâ - consistent complaint 2019-2025
- âEveryone on the same level receives the same pay regardless of experienceâ (March 2025)
- âThey continuously add responsibilities and change job duties but no pay increase, just stress and frustration increaseâ (March 2025)
- No merit increases or cost-of-living adjustments - employees going âyears without any pay increaseâ (June 2024)
2023 Layoffs: âPTSDâ & Trust Destruction
Timeline correlation:
- September 2022: FTC shuts down Credit Karmaâs deceptive âpre-approvedâ offers (Mission Laneâs primary customer acquisition funnel)
- ~5 months later, February 2023: Mission Lane mass layoffs
The timing suggests direct impact: Credit Karma served as Mission Laneâs acquisition funnel (promoting Mission Lane with 4.7/5 rating, targeting same subprime demographic). When FTC enforcement disrupted this pipeline, Mission Lane executed brutal layoffs.
Credit Karmaâs conscious deception (FTC complaint findings):
- A/B testing for optimal lies: Credit Karma deliberately conducted experiments to test which deceptive claims (âpre-approvedâ vs â90% oddsâ) most effectively manipulated consumer behavior
- Pattern of weaponized UX: FTC explicitly labeled this as âdark patternsâ - using behavioral psychology research to engineer false certainty and maximize conversions
- Measurable consumer harm: Almost 1/3 of âpre-approvedâ applicants were denied; hard credit inquiries damaged credit scores, harming future borrowing ability
- Inadequate penalty: 497,425 victims, 2,500+ data points per member, systematic A/B testing to optimize deception â $3M settlement ($6.03 per victim)
Pattern parallel: Credit Karmaâs A/B tested deception mirrors Puzzleâs photoshopped metrics (testing which fake engagement numbers convince accountants) - both optimize presentation to manufacture false certainty.
Worth noting: Sasha Orloff served as Mission Lane advisor (December 2018-September 2019), not CEO, but the entity originated from LendUpâs asset sale and maintained the same exploitation pattern. When the deceptive customer funnel was disrupted, workers paid the price.
Layoff execution:
- Two rounds in 4 months (February + June 2023)
- January 2023: CEO sent Christmas cards to entire company knowing 10% would be laid off weeks later
- February 2023: Mass layoffs executed via email - âcomputers turning off in the middle of the day,â âsystem access cut, no call from leadersâ
- CEO assured staff âweâre doing wellâ weeks before second layoff
- âLayoffs impacted culture and capacity to execute on great product ideasâ (June 2023)
- âI may have PTSD from the multiple layoffsâ (April 2025)
- âThe layoffs of 2023/24 were crushing for those who had to leaveâŚand demoralizing for those who stayedâ (January 2025)
Call Center Conditions Continue:
- âBack to back calls collections and pay should be higher for collectionsâ (June 2025)
- âexploit agents always on phone back to back calls not enough pay worst jobâ (June 2025, rated 1.0 stars)
- âBeing on the phones can be drainingâ - recurring theme 2019-2025
- âClients are pushy, and due to company processes you are often left repeating yourselfâ (August 2025)
âGreat Place to Workâ Survey Manipulation (2023):
âThis year they held the official Great Place To Work survey, purposely excluded all hourly staff from taking it when they are the most undervalued and therefore have the most negative feedback to provide. Concerns were raised regarding this and they were not addressed, award displayed on the website is misleading. Both internal surveys from this year, which had a much higher response rate, came back with incredibly dismal results.â (December 2023)
People Operations Data Privacy Concerns (2025):
âI was asked by the People Operations Manager to grant the Data Engineering team super admin access to our HRIS. This level of access would have exposed highly sensitive employee information, including Social Security numbers and dependent data. I expressed my discomfort with this request and declined, as it did not align with my personal ethics or best practices around data security⌠Ultimately, the super admin access was not granted to the data team, but I felt like it took too much convincing on my end.â (Former People Operations Team Member, 2025)
Same reviewer documented:
- Internal satisfaction survey showed People Operations was âone of the least satisfied group for two years in a rowâ
- Response from leadership: âwe were told that we needed to step up or step outâ
- âThis response felt dismissive and undermined the confidentiality and intent of the surveyâ
Connection to LendUp Acknowledged:
âInterest rates are predatory while our market audience are people who donât understand credit. Original company, LendUp was closed for illegal and predatory practices, and it really shows.â (December 2023)
âCompany is in bad place financiallyâ (July 2024)
âReally no direction at this company. they have 1 product and seemingly no desire to build more⌠Company just seems to exist to allow an IPO to happen and initial investors to make tons of money in the process.â (July 2024, rated 2.0 stars)
The 13-Year Pattern:
- LendUp (2012-2022): Poverty wages for call center workers marketed as âAccount Managers,â toxic culture, unexpected layoffs, toilet flooding with âpoop on the floorâ
- Mission Lane (2018-present): Same poverty wages ($16-18.35/hour capped), two brutal layoffs in 2023, âPTSD,â Great Place to Work survey excluded hourly staff, predatory rates targeting people who âdonât understand creditâ
- Puzzle (2019-present): Wrongful termination, equity deletion, severance rescinded, âmentally illâ characterization, two designer layoffs, overwork leading to burnout
Not isolated incidents. Systematic exploitation across 13 years and three entities.
Media Structural Conflicts
This section documents how media business models create structural barriers to fraud investigation. The pattern repeats: financial relationships prevent accountability regardless of evidence quality.
The pattern of fraud documented above was known to major media outlets years before publication. Their silence was not accidental. It was structural.
Forbes Midas List Conflict
July-August 2023: I reached out to former Forbes senior writer David Jeans, who had broken the NS8 fraud story in 2020. During a phone call between July 17-24, 2023, Jeans responded âYeah, I know of Sashaâ before dropping contact.
On August 3, 2023, I sent a follow-up email:
âForbes Midas List. Conflict of interest. Got it.â
The email included a link to my article documenting social washing and Capital One connections, making explicit what was already obvious: Forbes features Puzzleâs lead investor and major LendUp investors across its prestige lists - Hemant Taneja (General Catalyst, Puzzle lead investor) at #8 on Forbes Midas List 2025, Blake Byers (Google Ventures, Insights Servicing director) on Forbes 30 Under 30 2015 with profile explicitly mentioning âLendUpâ investment, Ross Fubini (XYZ Capital, Puzzle investor) at #88 on Midas List 2025, LendUp board chair/director (QED Investors) at #90 on Midas List 2025. Investigating fraud by portfolio companies would implicate investors featured prominently on Forbesâ own prestige lists, including the #8 ranked investor managing Puzzleâs lead investor firm.
I wasnât asking Jeans to cover it anymore. I was documenting that I understood why he couldnât. The link to full documentation served as evidence that this wasnât a lack of informationâit was a structural conflict that made coverage impossible regardless of evidence quality.
The institutional conflict:
- Direct conflict: Forbes contributor Dasha Shunina employed by Puzzle as GTM strategist (August 2024-present) while publishing Forbes content about CEO, validating false â$1B+ raisedâ and âunicorn founderâ claims without disclosure of employment relationship
- Structural conflicts: Forbes celebrates VCs across prestige lists (30 Under 30, Midas List) - business model = access to VCs
- Hemant Taneja ranked #8 on Forbes Midas List 2025 - Managing Director of General Catalyst (Puzzleâs lead investor)
- Blake Byers featured on Forbes 30 Under 30 (2015) with profile explicitly stating âinvested in companies likeâŚLendUpâ
- Ross Fubini ranked #88 on Forbes Midas List 2025 - invested in LendUp through Kapor Capital, now Puzzle investor
- Nigel Morris (QED founder) ranked #90 on Forbes Midas List 2025 - LendUp board director/chair
- Systematic QED network platforming:
- Credit Karma (QED portfolio, FTC settlement 497k victims): Forbes âBest Brands for Valueâ #235
- Brandon Arvanaghi (Meow CEO, QED portfolio): Forbes 30 Under 30 Finance 2024 + Forbes BrandVoice paid Samsung partnership (promotional video)
- Nigel Morris (QED founder): Forbes Midas List #90
- Pattern: Forbes monetizes credibility through paid partnerships and prestige rankings to platform QED network while suppressing fraud investigation
- As documented in The Fraud Pattern, those VCs backed LendUp (raised $150M+ before $29M fire sale; CFPB shutdown for defrauding 140,000+ consumers, $40M restitution)
- Investigating portfolio company fraud = implicating top-10 Midas List investor (#8) and invalidating Forbesâ curation
- Business model prevents accountability journalism; contributor conflicts create direct credibility laundering pipeline; paid partnerships (Samsung BrandVoice) monetize platforming of investors/CEOs connected to federal enforcement actions
TechCrunchâs Promotional Coverage and Investigation Abandonment
TechCrunch published 9+ articles about LendUp from 2012-2017, celebrating every funding round, product launch, and executive hire:
- 2012: Launch coverage with Kleiner, a16z, Google Ventures backing
- 2013-2014: Multiple funding rounds and product features
- 2016: $150M Series B (âLadders Not Chutesâ), framing as disruption
- 2016: First CFPB violation ($6.3M settlement) - framed as âgrowing painsâ
- 2017: PayPal investment and credit card launch
The Curious Silence on Mission Lane:
TechCrunchâs extensive LendUp coverage (9+ articles) contrasts sharply with complete silence on Mission Laneâthe company CEO Sasha Orloff claims to have founded and that achieved unicorn status.
In my August 1, 2023 email to TechCrunch, I specifically noted: âCuriously Iâve found a lot of TechCrunch press for LendUp, but none for Mission Lane.â
This asymmetry is telling. If Orloff truly founded Mission Lane (achieving unicorn valuation), TechCrunch would have covered itâthey covered everything about LendUp. Mission Laneâs absence from TechCrunch coverage suggests the âfounderâ narrative didnât hold up to basic journalistic scrutiny. TechCrunch couldnât cover Mission Lane as âOrloffâs companyâ because corporate records show he was hired as advisor post-acquisition, not founder.
Their own archive reveals the fraud patternâI simply pointed it out to them.
December 2020: Senior reporter Connie Loizos profiled XYZ Capitalâs Ross Fubini, allowing him to describe LendUp as being âsplit into two businessesâ without noting (as documented in Credential Misrepresentation) it was a $29M fire sale that returned $0 to shareholders after raising $150M+.
February 16, 2023: TechCrunch published glowing profile of Puzzle (âbuilding a modern accounting package for todayâs API-enabled startupsâ), claiming Series A âclosed at the end of last yearâ - 5 months before I documented the fraud pattern. Article makes no mention of CEOâs CFPB permanent ban (December 2021, 14 months earlier).
The Investigation That Never Happened
Email to TechCrunch (August 1, 2023): sent to [email protected] with initial fraud documentation. Email noted: âCuriously Iâve found a lot of TechCrunch press for LendUp, but none for Mission Laneââspecifically alerting them to suspicious asymmetry in coverage that suggested the âMission Lane founderâ narrative might not withstand scrutiny.
Email also disclosed timing manipulation of TechCrunchâs own February 2023 Puzzle article:
âYou should know they intentionally delayed the Series A announcement in your article to avoid the LendUp newscycle. Most of this money was raised in 2021, and theyâd already burned it down to $9M at the start of 2023 with no revenue until (possibly) this month after repeated callouts.â
The disclosure revealed Puzzleâs Series A was raised in 2021 but not announced until February 2023âa 2-year delay that allowed the CFPB shutdown news cycle (December 2021) to fade before the CEO sought credibility through media coverage.
TechCrunchâs February 16, 2023 article claimed the round âclosed at the end of last yearâ (implying 2022) but was actually raised in 2021. Article made no mention of the CEOâs previous company being shut down by federal regulators 14 months earlier, despite this being highly relevant context for a founder raising capital in financial services.
This disclosure revealed:
- Timing manipulation: Series A raised 2021 but announced February 2023 (2-year delay) to avoid LendUp CFPB shutdown news cycle (December 2021); TechCrunch told it closed âat end of last yearâ when it was actually 2021
- Insider financial information: Company had burned significant capital by early 2023 (down to $9M from $15M raise), operating without revenue until âpossiblyâ August 2023, approaching need for next funding round
- Prediction validated: Just 3 months after this August 2023 disclosure to TechCrunch, Puzzle announced $30M round (November 14, 2023) - proving rapid cash burn was accurate
- Both 2023 announcements hide CFPB ban: Neither February 2023 TechCrunch article nor November 2023 Puzzle announcement mention CEOâs CFPB permanent ban (December 2021)
- Network effects: âAny impact on Mission Lane or Puzzle will affect both companiesâ
- Antitrust concerns: Lead investor creating âmore troubling antitrust issueâ across portfolio
TechCrunch received this insider disclosure about their own articleâs timing manipulationâthat Puzzle coordinated a 2-year delay in announcing stale funding to avoid the CFPB shutdown news cycleâand chose not to investigate why a company would strategically time media coverage to obscure the CEOâs regulatory enforcement history. Three months later, Puzzleâs $30M emergency fundraising validated the cash burn warning.
August 11, 2023: Email to TechCrunch outlining Mission Lane asset sale structure: âMission Lane was created to purchase LendUpâs credit card business. Instead of fixing LendUpâs compliance issues and dying loan business, they had long-term plans to create a pump-and-dump neobank they could sell to First Boulevard/Kinly. FirstBoulevard.com now redirects to a new misleading LendUp âacquisitionâ announcement.â
August 16, 2023 (7:21 PM) - Comprehensive Network Documentation:
Sent TechCrunch complete investigative package with attached court documents and corporate filings:
LendUp Asset Sale:
- LendUpâs Information Statement attached, proving âgolden parachute, not a spin-outâ
- Conflicts of interest documented
- $29M fire sale structure exposed
Rolling Loud v. Ahead Financials / Fairfax Studios:
- Complete lawsuit attached (February 21, 2022, Miami-Dade County Circuit Court Case No. 2022-003284-CA-01, $1.575M sponsorship fraud)
- Motion for Final Default Judgment attached
- Fairfax Studios incorporated âsoon after they signed a contract with Rolling Loudâ (actual: June 7, 2021, 7 days before contract; Thirty Two West LLC established April 2020, 14 months earlier)
- Shell company network: Anuâs sworn affidavit treats âFairfax Studios, Inc. a/k/a Thirty Two West, LLCâ as interchangeable despite being separate legal entities (DE vs NY, different incorporation dates, both with Marvin Bing)
- Payment intermediary scheme: âAnu notarized a statement claiming she sent payment to Fairfax Studios intended for Rolling Loud and it mustâve been intentionally mishandled by Fairfax. She provided no real evidence of the transfer.â
- April 8, 2022: Ahead app stopped working
Shell Company Network:
- Fairfax Studios analysis: âThereâs little information about Fairfax Studios outside of the collaboration with Aheadâ
- Marvin Bing (Fairfax founder, Amnesty International creative director) connections
- âFairfax Studios has no existence outside of Ahead. Ahead was quickly dismissed from the lawsuit after only oral evidence.â
FirstBoulevard / Kinly / BeTenth:
- âKinly was using Ahead/LendUpâs address, even though it was a supposed rebrand of BeTenth (hence BeKinly)/First Boulevardâ
- Trademark transfer filings documented
- âKinly was never transparent about acquisitions. They told Jason Mikula Ahead ârebrandedâ to Kinly.â
- BeKinly.com âjust sold in May, and is showing a parked pageâ
- AheadMoney.com âis an illusory blog with no way of making revenueâ
Key Questions Posed:
- âLendUp wasnât financially in a good place and continued ignoring compliance issues. Why would they spend millions on marketing and partnerships?â
- âLendUp, Ahead, Fairfax, and BeTenth havenât updated their company filings since they quietly liquidated.â
Mission Lane:
- âThere are active lawsuits against Mission Lane that resonate with the BBB ratings, suggesting they accurately depict their unlawful practices and routine issues around identity theft and fraudâ
Email concluded: âIâm starting to think Ahead was a shell company.â
This comprehensive documentation included three attached PDF files:
- LendUp - Information Statement (Golden Parachute).pdf (671 KB)
- ROLLING LOUD VS AHEAD FINANCIALS LLC, FAIRFAX STUDIOS, INC.pdf
- MOTION FOR ENTRY OF FINAL DEFAULT JUDGMENT ON LIQUIDATED DAMAGES AGAINST DEFENDANT FAIRFAX STUDIOS, INC.pdf
August 17, 2023: Connie Loizos responded requesting timeline clarification and phone contact to âwalk throughâ the comprehensive evidence package including court documents, corporate filings, and shell company analysis.
August 20, 2023: Final email to Connie Loizos during initial investigation period. Subject line: âHey again, Connie. Last update for the weekend; no obligation to read or respond.â Email opened with: âItâs ironic Iâm threatened with inflicting emotional distress when I can barely sleep or live my life for months. Iâve been unemployed and feel triggered just looking at job descriptions.â
The email detailed:
- Sasha Orloffâs âhabitual retconâ of LendUp history on social media
- Timeline manipulation (Mission Lane: 2018, yet claiming âa decadeâ in 2023)
- Autonomous Accounting framework as âmeaningless optics-driven workâ
- Insights Servicing corporate structure questions
- Blake Byersâ potential conflicts of interest in asset sale
- Mission Lane using Mission Bioâs photos on job listings
- Concluded: âHope Iâm not scaring you off, and I hope youâre having a great weekend.â
This email demonstrates the emotional state of a whistleblower three months post-termination: apologizing for providing evidence, worried about âscaring offâ the reporter, unable to sleep, triggered by job descriptions, yet continuing to document systematically with primary sources. Connie Loizos had responded âweâre looking into thisâ three days earlier. After this comprehensive follow-up, TechCrunch published nothing.
December 12, 2023: Email to [email protected] acknowledging previous âspammingâ and apologizing: âI got a reply from Connie, but was ghosted likely for spamming her with research. I apologize for that; I wasnât in a good place, and I canât say Iâm fully healed.â Email detailed coordinated retaliation between Puzzle Financial and Mission Lane (dual cease-and-desist letters from two companies on same day, August 11, 2023). Included quote from an ex-employee who started after me validating concerns. Listed specific retaliation: wrongful termination cover-up, withdrawn severance, dual C&D letters, equity revocation.
December 14, 2023: Follow-up email with link to condensed outline showing âLendUp had no intent to clean up their actâ and highlighting CEOâs failure.museum post: âThis man conveniently ignores all the âfailed startupâ lists that include LendUp.â
December 15, 2023: Multiple emails escalating in frustration:
- Morning: âYou people are shameless! You have no idea how many lives you affect through your clout-chasing pseudo-journalism.â Comparing TechCrunchâs willingness to call out Marc Andreessen but not Sasha Orloffâs âcontributions to poverty and mental health crises.â
- Later: Subject line âProof Iâm a normal personâ, body ââŚbut tech journalism enables psychopathsâ with link to self-recorded video
- Final: Calling out TechCrunch for not covering OpenAI Head of Research Tal Broda cheering on genocide: âCan you guys at least cover this, or are you fully invested in protecting fascists, con-artists, and abusers?â
The December escalation documents a whistleblowerâs deterioration over five months of institutional silence:
- From apologetic: âI wasnât in a good placeâ
- To accusatory: âYou people are shamelessâ
- To desperate: âProof Iâm a normal personâ
TechCrunch received comprehensive evidence in August, acknowledged investigating, then ignored increasingly desperate follow-ups while continuing to promote Puzzle-sponsored events in October 2025.
I sent ActualQuickBooks evidence November 4, 2025.
TechCrunch published zero investigative articles.
October 24, 2025: TechCrunch featured Puzzle-sponsored Women Tech Meetup in their Disrupt 2025 side events guide, promoting an event hosted by the same CEO they had acknowledged investigating 2+ years prior. The event occurred October 30, 3 days after the photoshopped metrics were posted.
The pattern:
- Celebrated LendUp 2012-2017 (9+ promotional articles)
- Framed CFPB violations as âgrowing painsâ (2016)
- Allowed Ross Fubini to mischaracterize fire sale as âsplitâ (2020)
- Profiled Puzzle glowingly (February 2023)
- Acknowledged investigating fraud (August 2023)
- Published nothing (August 2023 - present)
- Promoted Puzzle-sponsored event (October 2025)
Same CEO. Same outlet. 2+ years after acknowledging investigation.
The Commercial Partnership: Structural Conflict
TechCrunch maintains an active commercial partner page offering Puzzleâs âSmarter accounting for fundraising and taxesâ with promotional benefits (â25% off any paid planâ and âfree 14-day trialâ). The partner page markets Puzzle as âIntuitive accounting software with on-demand experts to stay compliant for taxes and investors, built native for startup founders.â
The page includes testimonials from partners like Gusto and BurklandâBurkland was notified of fraud documentation. The commercial relationship creates the same structural conflict documented with Forbes: TechCrunch cannot investigate a company with which it has an active commercial partnership promoting their services to TechCrunchâs startup audience.
This partnership page demonstrates why 27+ months of comprehensive documentationâCFPB enforcement, false credentials, photoshopped metrics, federal whistleblower complaintsâproduced zero investigative journalism despite initial acknowledgment (âYeah, I know of Sashaâ). The business model prevents accountability.
Dasha (Daria) Shunina: Forbes Contributor / Puzzle GTM Strategist (Skolkovo Foundation 2016-2023)
Dasha Shunina built Women Tech Meetup (10K+ members) while employed at Skolkovo Foundation, a Russian government entity the FBI warned about in 2014.
She then:
- Left Skolkovo (June 2023)
- Became Forbes contributor without disclosing Skolkovo background (Nov 2023)
- Changed her name from âDariaâ to âDashaâ
- Progressively removed Skolkovo from public profiles
- Joined Puzzle Financial as GTM strategist (Aug 2024)
Pattern: network access â credibility â data collection
Documented timeline confirms this pattern.
Brand Confusion: Women Tech Meetup & Women in Tech Relationship
Dasha Shunina claims the title âEvent Director of Women in Tech USAâ in her bio, yet her LinkedIn employment history shows no record of working for Women in TechÂŽ Global or its U.S. chapterâa legitimate international organization with 60+ chapters, 30,000+ members across 6 continents, and partnerships with governments and major corporations.
Boston New Technology interview reveals she joined Women in TechÂŽ Global USA management team âaround three years agoâ (2020-2021)â2.5+ years before leaving Skolkovo (June 2023). She was embedded in U.S. womenâs tech leadership infrastructure while actively recruiting foreign companies to FBI-warned Skolkovo Foundation.
Two scenarios, both serious:
- Women in TechÂŽ Global knew about her Skolkovo employment:
- Failed vetting of national security implications
- Allowed FBI-warned entity employee into USA management structure
- Provided platform for someone simultaneously building Russian tech access infrastructure
- Women in TechÂŽ Global didnât know:
- She successfully concealed 7+ years at Skolkovo Foundation
- Operational security: hiding government-backed employment while embedding in U.S. organizations
- Demonstrates sophisticated capability to bypass vetting processes
Either way, this is an organizational vetting failure of concerning scale. A legitimate nonprofit with government partnerships gave USA management access to someone who spent 2.5+ years in dual roles: recruiting foreign companies to Russian government entity + leading U.S. womenâs tech initiatives.
December 19, 2023 event demonstrates the brand confusion pattern:
Dashaâs event description states:
âMy name is Dasha, Iâm an Event Director of Women in Tech!â
And uses Women in TechÂŽ Globalâs exact mission statement:
âWomen in TechÂŽ is a Global Movement that gathers all people, networks, and organizations that are engaged in bridging the gender gap in the technology sector by Helping Women embrace Tech.â
The ambiguity problem:
- December 2023: Dasha claims title âEvent Director of Women in Techâ while hosting âWomen Tech Meetupâ events
- Timeline issue: Left Skolkovo June 2023, but used Women in Tech branding December 2023 (6 months later)
- No LinkedIn record: Despite claiming âEvent Director of Women in Tech USAâ in bio, no employment entry for Women in TechÂŽ Global or any affiliate
- Brand confusion: âWomen Tech Meetupâ vs. âWomen in TechÂŽ Globalâ vs. claimed âWomen in Tech USAâ role - creates legitimacy by association
- Three scenarios: Either (a) unauthorized brand use, (b) Women in TechÂŽ Global failed to vet Skolkovo background, or (c) intentional association
- First TechCrunch partnership: April 2024 (4 months AFTER using Women in Tech branding)
This is likely an operation:
The 2.5+ year overlap makes it nearly impossible to claim ignorance or coincidence. Someone embedded in Women in TechÂŽ Global USA management structure while simultaneously recruiting foreign companies to an FBI-warned Russian government entity represents either:
- Conscious infiltration: Successfully concealing Skolkovo employment to gain U.S. network access
- Organizational complicity: Women in TechÂŽ Global aware but proceeding regardless
- Catastrophic vetting failure: International nonprofit with government partnerships failed basic background checks
The extended timeline (2020-2021 to June 2023) demonstrates systematic infrastructure development, not opportunistic networking. She used the Women in TechÂŽ Global platform to build credibility, access, and relationships for 2.5 years while working for an entity the FBI explicitly warned was âa means for the Russian government to access our nationâs sensitive or classified research.â
Whether Women in TechÂŽ Global has awareness now is certainâtheyâve been notified. The question is whether they had awareness during the 2.5 years she held USA management position while at Skolkovo.
Evidence of Conscious Brand Modification:
The event timeline on Luma shows deliberate brand change:
- December 19, 2023: âWomen in Tech Meetup - Christmas Editionâ (exact match to Women in TechÂŽ Global brand)
- February 2, 2024 onwards: Changed to âWomen Tech Meetupâ (removed âinâ)
This demonstrates:
- Initial use of complete âWomen in Techâ branding
- Quiet modification ~6 weeks later, removing âinâ
- Suggests awareness of brand confusion issues
- Minimal distancing: âWomen Techâ still creates association with âWomen in TechÂŽ Globalâ
- Change occurred before first TechCrunch partnership (April 2024)
The modification pattern indicates conscious awareness of brand similarity issues while maintaining sufficient association for legitimacy-by-proximity. This evidence exists regardless of whether the Women in Tech USA affiliation is authorizedâit shows calculated positioning relative to an established brand.
Soft-Landing Programs: Same Mission, Different Geography
Boston New Technology interview promoting Dashaâs role as âEvents Director at Women in Techâ includes this description:
âLeading soft-landing programs attracting high-tech startups from all over the world, directing large-scale international events, managing mentor and corporate partnership networks, and representing global organizationsâŚâ
This is the exact same mission she described at Skolkovo Foundation:
âIâm the person responsible for attracting all foreign companies to the Russian innovative ecosystem⌠right now, Iâm leading the Skolkovo soft landing program⌠The main objectives is to help and to support foreign companies that are willing to expand to the Russian market.â
The parallel is striking:
- Skolkovo (2016-2023): âSoft landing programâ attracting foreign startups to Russia
- Women in Tech (claimed 2023+): âSoft-landing programs attracting high-tech startups from all over the worldâ
- Same terminology: âsoft-landing programsâ
- Same objective: Attracting international startups
- Same infrastructure: Large-scale events, mentor networks, corporate partnerships
Same playbook, different geography.
Name Change and Employment History Obfuscation
Name changed from âDaria Shuninaâ to âDasha Shuninaâ between 2022-2023. Previously published as âDariaâ in LinkedIn posts (October 2022) and podcast appearances (Reinventing Professionals, July 2021).
Evidence of original name still visible:
- Forbes contributor URL: forbes.com/sites/dariashunina/ - Forbes URLs are set at registration and cannot be easily changed without creating new account; URL permanently preserves âDariaâ registration even though profile now displays âDasha Shuninaâ
- Forbes bio (current): States âin tech for over 10 years, working in different accelerators, incubators, and venture fundsâ - NO mention of Skolkovo Foundation (7+ year role recruiting foreign companies to Russia); only lists Women Tech Meetup, podcast, and conference speaking
- Forbes bio (December 2023 archived): Referenced âinnovation centers, development institutions, and venture fundsâ - vague but at least mentioned institutional roles
- Progressive sanitization: Current bio removed even the vague âinnovation centersâ and âdevelopment institutionsâ language; each iteration systematically removes more specificity that could lead back to FBI-warned Skolkovo Foundation
- Stripe payment link for Women Tech Meetup hoodie processed under âDaria Shuninaâ (removed after publication)
- LinkedIn comments from June 2021 Skolkovo Softlanding Program post: âCongratulations Daria!â (not Dasha) and âThanks đ Daria Shunina for all days sessionsâ
âDariaâ Shunina at Skolkovo Softlanding Program (June 2021), recruiting international startups to Russian innovation center. Same LinkedIn post now shows bio as âGTM at @Puzzle | Founder of @Women Tech Meetupââname changed, Skolkovo evidence retained.
LinkedIn article from October 2022 showing âDaria Shunina is performing at the Web Summitâ - major European tech conference. Article published October 10, 2022 (8 months before leaving Skolkovo in June 2023, 6 weeks before launching Women Tech Meetup in December 2022). Demonstrates active international tech conference presence while still recruiting for Skolkovo Foundation. Current LinkedIn bio shows âDashaâ but article header still displays âDaria.â
LinkedIn employment history showing sequential infrastructure buildout: Women Tech Meetup (Dec 2022 - Present, launched WHILE at Skolkovo), âVarious Roles⌠VC & Acceleratorsâ (Jan 2016 - Jun 2023, obscured Skolkovo Foundation), YouTube show (Aug 2023, 2 months after leaving Skolkovo), Forbes contributor (Nov 2023, 5 months after leaving Skolkovo). Missing from screenshot: Puzzle GTM role (Aug 2024, 14 months after leaving Skolkovo) providing financial data access layer. Timeline demonstrates deliberate pre-positioning of access infrastructure before leaving Russian government-backed entity.
Current LinkedIn employment history obscures Skolkovo Foundation role. Lists âVarious Roles (Head of Partnerships, Head of Community, Head of Startups Programs)â at âVC & Acceleratorsâ (January 2016 - June 2023) without naming Skolkovo Foundation directly. Cross-referencing reveals: Head of International Startups Relations at Skolkovo Foundation (Russiaâs government-backed innovation center, founded by President Dmitry Medvedev in 2010). She explicitly describes recruiting 200 companies from 50 countries, with 30 deciding to establish operations in Russia (Reinventing Professionals podcast, July 2021).
Official Skolkovo Softlanding Program marketing (2020): Lists âHEAD OF INTERNATIONAL STARTUPS RELATIONS DARIA SHUNINAâ with contact info ([email protected], phone, extension). Offered grants up to $4M, tax benefits, targeted âSTARTUPS & SMEsâ in six research areas. She launched Women Tech Meetup (Dec 2022) while in this role, building parallel U.S. founder database before leaving Skolkovo (June 2023).
FBI Warning and Skolkovo Context
In April 2014, FBI Boston Division warned U.S. technology companies about Skolkovo Foundation partnerships: âThe FBI believes the true motives of the Russian partners, who are often funded by their government, is to gain access to classified, sensitive and emerging technology from the companies.â The warning stated Skolkovo âmay be a means for the Russian government to access our nationâs sensitive or classified research, development facilities and dual-use technologies with military and commercial applications.â The FBI warning resurfaced in May 2018 during national coverage of Skolkovo Foundationâs ties to Russian oligarchs in Trump-Russia investigations.
Current State Documentation (September 2025):
Third-party documentary published September 7, 2025 (169K views) validates FBI warnings and documents Skolkovoâs current operations:
Watch: âWhy Russiaâs Silicon Valley Was a Total Failureâ - Megaprojects
Published September 7, 2025. Documents $4B projectâs $700M+ corruption, military pivot (2014-present), Putinâs directive to âstrangle Western platforms,â and current state as âmost restricted digital environment in the world.â Full transcript archive.
Key Documentation from Video:
- $700M+ unaccounted for (2010-2012), fraudulent grants, 200+ managers disciplined
- 1000+ foreign startups recruited by 2015, including MIT, Cisco, Boeing, IBM, SAP
- Military pivot confirmed (2014): âMore resources funneled toward drones, cyber security, AI with military relevanceâ
- Putinâs directive: âPublicly called on Russian firms to strangle Western platforms like Microsoft and Zoomâ
- Current state (2025): âRussiaâs digital environment is currently the most restricted in the world. VPNs are harder to access. Even search behavior can trigger legal action.â
KEY EVIDENCE: Sequential Infrastructure Buildout
- January 2016 - June 2023: Skolkovo Foundation (recruiting U.S. tech companies to Russia)
- 2020-2021: Joins Women in TechÂŽ Global USA management (WHILE at Skolkovo) - embedded in established U.S. womenâs tech leadership network
- December 2022: Launches Women Tech Meetup (WHILE still at Skolkovo, 6 months before leaving) - parallel U.S. founder network access
- June 2023: Leaves Skolkovo Foundation
- August 2023: Launches âTalks with Dashaâ YouTube - interviewing tech leaders
- November 2023: Becomes Forbes contributor - credibility + VC ecosystem access
- August 2024: Joins Puzzle as GTM strategist - financial data access via accounting software
2.5+ year overlap: She joined Women in TechÂŽ Global management 2020-2021, founded parallel brand Women Tech Meetup December 2022, and didnât leave Skolkovo until June 2023. This extended overlap demonstrates systematic infrastructure developmentâembed in established network â create parallel brand â layer credibility platforms â monetize via data access. Sequential deployment with full knowledge of Skolkovoâs military intelligence operations documented in September 2025 video.
The pattern demonstrates systematic access infrastructure while obscuring the Skolkovo connection through name change (Daria â Dasha) and resume restructuring.
Women in Tech Russia: UN-Registered Russian Federation Organization
During Dashaâs tenure at Skolkovo Foundation (2016-2023), a parallel infrastructure was documented: Women in Tech Russia, registered with the United Nations as a âRussian FederationâInternational Organization.â
UN World Summit on the Information Society (WSIS) Stocktaking Platform - Women in Tech Russia
Women in Tech (Global) - French Registration:
- Incorporated: October 9, 2018 (French company registration 843387903)
- Type: Association dĂŠclarĂŠe (French non-profit association)
- Registered Address: 6 Rue Rambuteau, Paris 75003
- Founder/President: Ayumi Moore Aoki
Founder Context: âTech Diplomatâ with Government/Institutional Integration
From Ayumi Moore Aokiâs official website:
âAyumi Moore Aoki is a tech diplomat, social entrepreneur, and mother of four working at the intersection of technology and international relations.â
Current Roles:
- Founder & President: Tech Diplomacy Institute
- Founder & CEO: Women in TechÂŽ Global (2018-present)
- UNESCO: International Consultative Group of Experts for Closing the Gender Gap in Science
- World Economic Forum: Global Future Council on Advanced Manufacturing and Value Chains
- 2025: Launched Tech Diplomacy Forum at UNESCO headquarters in Paris
Women in Tech Global Scale:
- 60+ countries, 250,000+ members
- Partners: UN Women, World Economic Forumâs Edison Alliance
- Government partnerships: France, Cape Verde, Burundi, USA, Uzbekistan, Malaysia
- Target: âEmpowering 5 million women in STEAM by 2030â
Recognition:
- 2023: Forbes Franceâs 40 Women (same year Dasha Shunina became Forbes contributor)
- 2025: GLOMO Awards (GSMA) â Diversity in Tech Award
- Regular speaker: World Economic Forum, TEDx, LEAP, UN ESCAP Summit
- Lectures: Johns Hopkins University, Sciences Po, Ăcole des Ponts
What This Reveals:
Women in Tech Global is explicitly framed as âtech diplomacyâ infrastructureânot a grassroots womenâs advocacy organization. The founder describes herself as working âat the intersection of technology and international relationsâ with direct UNESCO/World Economic Forum integration and government partnerships across multiple countries including the United States.
This context explains the Russian chapterâs institutional scale: UN registration as âRussian FederationâInternational Organization,â immediate partnership with FBI-warned Skolkovo Foundation, and rapid deployment of government/corporate partnerships. The platform operates as technology access infrastructure for multiple state actors.
Women in Tech Russia Launch (December 12, 2019):
Archived announcement documents the launch:
- Location: Saint Petersburg, HSE University
- Attendance: 200+ attendees
- Founder present: Ayumi Moore Aoki traveled from Paris to open the Russian chapter
- Ambassador: Elina Valeeva (Young Transatlantic Innovation Leaders Initiative Fellow 2019)
- Institutional partners from launch: HSE University, JetBrains, Microsoft Russia (board member as speaker)
- Speakers included: Anna Kulashova (Microsoft Enterprise Commercial Lead, 20 years experience, MBA from Open University UK)
Growth Trajectory:
- Dec 12, 2019: Launch (200+ attendees, major institutional partners)
- Feb 2020: âWays to ITâ meetup (200+ participants, 14 Russian tech mentors)
- March 2020: Event at Franco-Russian Chamber of Commerce and Industry with MegaFon director (state-influenced telecom)
- May 2020: 2000+ members (5 months after launch) + partnership with Skolkovo Startup Village (Dashaâs employer)
- May 2020: 24hr Virtual World Tour (5000+ participants, 200 speakers including NASA/NPR for Western credibility)
UN Registration (2021):
- Entity name: Women in Tech
- Entity countryâtype: Russian FederationâInternational Organization
- Coverage: Russian Federation
- Entity website: https://women-in-tech.org/ru/
- Timeline: 2000-2050 (long-term institutional timeline)
Growth rate analysis: 200+ attendees at launch with Microsoft Russia board member â 2000+ members in 5 months suggests institutional resources beyond typical grassroots organizing. Registered with UN as âRussian FederationâInternational Organizationâ (not âFrench NGO chapterâ).
Key Institutional Connections Documented:
- Microsoft Russia (state-influenced operations)
- MegaFon (Russian state-influenced telecommunications)
- Franco-Russian Chamber of Commerce and Industry
- Skolkovo Startup Village (May 2020 partnership during Dashaâs tenure)
- NASA scientist and NPR journalist (Western credibility laundering)
Skolkovo Womenâs Forum Integration:
The Skolkovo Womenâs Forum website demonstrates direct Russian government integration:
- State Duma representation (Russian parliament lower house)
- Federation Council representation (Russian parliament upper house)
- Official government partnership infrastructure
- English-language version targeting international participants
What This Documents:
- âTech diplomacyâ infrastructure, not grassroots advocacy: Founder explicitly describes organization as working âat intersection of technology and international relationsâ with UNESCO/WEF integration, government partnerships (USA, France, Russia)
- Russian chapter institutional backing from day one: Dec 2019 launch with Microsoft Russia board member, HSE University, JetBrains â 2000+ members in 5 months (institutional resources, not grassroots)
- Separate legal status: Russian entity registers with UN as âRussian FederationâInternational Organizationâ (not French NGO chapter)
- Direct Skolkovo integration: May 2020 partnership with FBI-warned Skolkovo Startup Village during Dashaâs tenure
- Western credibility laundering: NASA scientist, NPR journalist, Microsoft used to legitimize entity with Russian government integration
The relationship between Women in Tech Russia and Women Tech Meetup (U.S.) remains unclear. However, the documented pattern is:
- Person who recruited Western startups to FBI-warned Skolkovo Foundation (official role, 2016-2023)
- Was there when Women in Tech Russia (Russian FederationâInternational Organization) partnered with Skolkovo (May 2020)
- Launched parallel U.S. founder network operation (Women Tech Meetup, Dec 2022) before leaving Skolkovo (June 2023)
- Now has financial data access layer (Puzzle, Aug 2024) and VC ecosystem credibility (Forbes, Nov 2023)
Whether the entities are formally connected or not, the same person operates in the same function (tech ecosystem access) with the same institutional partnerships, just shifted from Russian Federationâregistered organization to U.S. startup ecosystem.
Conflicting Roles and Undisclosed Employment
Access Infrastructure Roles:
- Skolkovo Foundation - Head of International Startups Relations (January 2016 - June 2023): Recruiting U.S. tech companies to Russia for technology transfer
- Women Tech Meetup - Founder (December 2022 - Present): Launched WHILE at Skolkovo, building U.S. founder network access
- Talks with Dasha - YouTube Producer & Host (August 2023 - Present): Interviewing tech leaders, started 2 months after leaving Skolkovo
- Forbes - Contributor covering venture capital (November 2023 - Present): Credibility + VC ecosystem access, started 5 months after leaving Skolkovo
- Puzzle Financial - GTM strategist (August 2024 - Present): Financial data access via accounting software, employer not disclosed in Forbes bio
- THE GATHERING - Founder (July 2024 - Present): Additional networking platform
Each role provides a different layer of access (network, credibility, data) to U.S. tech ecosystem. Infrastructure built sequentially while obscuring Skolkovo Foundation connection through name change and resume restructuring.
Undisclosed Employment: Forbes contributor bio omits Puzzle Financial employment. The bio lists Women Tech Meetup (which Puzzle sponsors), her podcast (featuring Puzzle CEO), and conference speaking. No mention of current employment at VC-backed accounting startup.
From her Forbes bio:
âDasha Shunina is a San Francisco-based contributor who covers venture capital, startup news, the latest tech trends, and major conferences. She has been in tech for over 10 years, working in different accelerators, incubators, and venture funds. Dasha is the Founder of Women Tech Meetup, a community of 5,000 female founders and women in tech, as well as a regular monthly event held in San Francisco, Miami, and NYC. She hosts her own podcast, Talks with Dasha, where she interviews tech leaders.â
Forbes Articles Without Disclosure:
Shunina published 48 Forbes articles from December 2023 through October 2025. Topics covered: venture capital, startup news, founder challenges. This aligns with Puzzleâs target market for customer acquisition.
After joining Puzzle as GTM strategist (August 2024), she continued publishing without disclosing employment. This includes articles promoting Puzzle and quoting her employer.
Direct Employer Promotion:
- âTop Fintech Companies Helping Solve The CPA Talent Shortageâ (Nov 14, 2024) - Forbes article promoting Puzzle as solution to CPA shortage. Extensively quotes Sasha Orloff without disclosing employment relationship. Article states âPuzzle has taken a bold approach by reimagining the general ledgerâ and features quote from âSasha Orloff, Puzzleâs Co-founder and CEOâ about accountants being âunsung heroes.â Published 2 days after undisclosed YouTube interview. No disclosure that author is Puzzleâs GTM strategist quoting her own employer. 1,144 views.
YC Startup Ecosystem (Puzzleâs Primary Target):
- âThe Most Promising Startups From YC Spring Batchâ (Jun 9, 2025) - 20,020 views
- âThe Most Promising Startups From YC Summer 2025 Batchâ (Sep 4, 2025) - 17,502 views
- âYC Alum Kulveer Taggar Launches $34M Fundâ (Jul 22, 2025) - 1,539 views
- âYC-Backed Octolane Raises Seed To Build AI Salesforceâ (Apr 14, 2025) - 7,769 views
- Multiple additional YC startup features throughout 2024-2025
Founder/Startup Operational Challenges:
- âNavigating Sales Challenges In The Post-Pandemic Eraâ (Feb 29, 2024) - 3,663 views
- âCoworking Filled With Founders: Past Or Future?â (Feb 9, 2024) - 4,137 views
- âMastering Cap Table Management: A Startupâs Guideâ (Jun 28, 2024) - 1,776 views
- âDriving Startup Growth: The Power Of Strategic Partnershipsâ (Jan 15, 2025) - 1,184 views
- âFemTech Startupsâ Uphill Battle For Fundingâ (Feb 2, 2024) - 1,399 views
Female Founder/Diversity Focus (Women Tech Meetup Audience):
- âFemale Founders Received Only 2% Of Total Capital In 2022â (Dec 11, 2023) - 2,775 views
- âImmigrant Female Founders: Difference Is Your Superpowerâ (Aug 18, 2025) - 1,385 views
- âInvesting In Womenâs Health: Opportunities, Challenges, Changesâ (Oct 31, 2024) - 2,654 views
Documented Reach:
Total: 200,000+ views across 48 articles. Each article positions her as independent journalist while serving as Puzzleâs GTM strategist.
The YC coverage feeds directly into Puzzleâs sales pipeline. Puzzle maintains dedicated landing page (puzzle.io/yc) for YC company customer acquisition. Forbes articles about âmost promising YC startupsâ function as lead generation under independent editorial cover.
Network Access:
Forbes platform provides credibility for Women Tech Meetup and THE GATHERING. Readers encountering her at conferences, through articles, or at meetup events receive no indication she is employed by VC-backed accounting startup. CEOâs CFPB enforcement history remains undisclosed.
The omission is systematic across all platforms: Forbes bio, interview disclosure, article bylines. Each article, conference appearance, and community event serves dual function as contributor content and employer marketing.
Forbes Exploitation Pattern (2016-2025)
Sasha Orloffâs Forbes Finance Council (2016-2017):
CEO Sasha Orloff was a Forbes Finance Council contributor during LendUpâs height (2016-2017). He used the platform to build credibility as âthought leaderâ on employee wellness and financial health. This occurred while LendUp was defrauding 140,000+ consumers:
- Forbes Finance Council profile (October 2016): âAfter reading âBanker to the Poorâ by Muhammad Yunus and working with the authorâs organization, the Grameen Foundation, Sasha Orloff was inspired to start financial technology company LendUp to improve peopleâs financial health.â Profile states he aimed âto provide a market alternative for the one in eight working Americans who take out a payday loan every year.â
2017 Forbes Finance Council Articles (Between First and Second CFPB Violations):
-
âSeven Tips To Avoid The Costs Of High Turnoverâ (February 1, 2017): Tip #6 âEnhance Onboardingâ advised making employees feel like âshared part of the companyâs success.â Published one year after first CFPB violation ($6.3M settlement 2016) and one year before second consent order (2018).
-
âBefore You Meet With A Personal Financial Advisor, Do Your Homeworkâ (February 24, 2017): Positioned as financial services expert while company violated Military Lending Act and deceived service members.
-
âWhy Employers Need To Help Workers Deal With Income Volatilityâ (December 19, 2017): Published 3 months before LendUpâs second CFPB consent order (2018). Continued positioning LendUp as solution to financial instability while company systematically deceived 140,000+ consumers and charged higher rates despite âLendUp Ladderâ credit building promises.
Simultaneous criticism:
Forbes contributor asked âIs It Ethical to Lend to Working People at a 200% Interest Rate?â (October 31, 2017). Sasha Orloff used the same platform to promote LendUp as ethical alternative. CFPB later documented LendUp ârepeatedly lied to consumersâ about rates and credit building.
Institutional Platforming of Fraud Network:
Forbes systematically platformed the entire fraud network across prestige lists, contributor platforms, and major eventsâdemonstrating this is institutional policy, not isolated editorial failures:
1. Prestige Lists Create Structural Conflicts:
- Anuradha Shultes - 2021 50 Over 50 - Investment list (LendUp President/CEO)
- Hemant Taneja - Forbes Midas #8 (2025) (General Catalyst, Puzzle lead investor)
- Ross Fubini - Forbes Midas #88 (2025) (XYZ Capital, former Kapor/LendUp investor, now Puzzle)
- Blake Byers - Forbes 30 Under 30 (2015) (Google Ventures, LendUp investor, profile mentions âLendUpâ)
- Frank Rotman - Forbes Midas List (QED co-founder, LendUp board/Mission Lane fire sale profit)
Forbes 30 Under 30âs Systematic Vetting Failure:
Forbesâ 30 Under 30 list has become notorious for featuring fraudsters, demonstrating systematic due diligence failures:
- Elizabeth Holmes (Theranos) - Forbes 30 Under 30 â convicted of fraud, 11+ years federal prison
- Sam Bankman-Fried (FTX) - Forbes 30 Under 30 â convicted of fraud, 25 years federal prison, $11B+ loss
- Charlie Javice (Frank) - Forbes 30 Under 30 â charged with fraud for lying about user numbers before $175M JPMorgan sale
- Martin Shkreli - Forbes coverage â convicted of securities fraud, 7 years federal prison
This pattern has been widely documented as the âForbes 30 Under 30 to federal prison pipeline,â revealing that Forbesâ prestige lists celebrate disruption and growth without vetting legitimacy. Blake Byersâ 30 Under 30 profile explicitly promoting LendUp fits this patternâplatforming fraud before federal enforcement.
You cannot investigate fraud by people featured on your own prestige lists. This creates institutional conflicts preventing accountability.
2. Contributor Platform Exploitation:
- Sasha Orloff (2016-2017): Forbes Finance Council during LendUp fraud, positioned as âthought leaderâ on financial wellness while defrauding 140,000+ consumers
- Dasha Shunina (2023-2025): 48 articles over 22 months (200,000+ views) while employed as Puzzle GTM strategist, no disclosure, covering Puzzleâs competitors and target market
3. Major Events Platform Banned CEOs:
Forbes 30/50 Summit: Platforming Fraud with Hillary Clinton (March 2023):
16 months AFTER LendUpâs CFPB permanent ban, Forbes featured Anuradha Shultes (LendUp President/CEO 2015-2021, Ahead Financials manager 2020-2022) at the 2023 Forbes 30/50 Summit in Abu Dhabi with personal consultation from Hillary Clinton about âAhead Financialâ expansion strategy.
The summit featured Hillary Clinton, Malala Yousafzai, and Gloria Steinem as headline speakers. Anu Shultes pitched the identical LendUp fraud playbook:
From video transcript:
âI do have a company called Ahead Financial. I created it to get people ahead⌠tens of millions of americans who either donât have a bank account, or even if they have one they donât really have a means to save or borrow to build assets⌠I launched the product in 2021. I have almost, uh, you know, 40,000 customers⌠using financial inclusion to help women advance as a global problem.â
What Forbes failed to disclose to Hillary Clinton and summit attendees:
- LendUp CFPB permanent ban (December 2021) - 3 months before this interview
- $40M restitution for ârepeatedly lying to consumersâ
- Rolling Loud $1.575M fraud judgment (February 2022) - 1 month before this interview
- Customers locked out of accounts (August 2021)
- Ahead Financial was LendUp subsidiary using same address (1750 Broadway, Oakland), same CEO oversight
Hillary Clinton advised: âYou want that base⌠as you move toward India and Africa, you are going to be relying on the operations within the United States to be the kind of foundation that you are going to build on for a more global reach.â
Forbes provided the platform for a CFPB-banned CEO to discuss scaling predatory lending to Africa and India with a former U.S. Secretary of State, 16 months after federal enforcement for consumer fraud.
The pattern: This wasnât ignorance. By March 2023, LendUpâs fraud was public record with federal enforcement actions and court judgments. Forbes chose to platform the identical âfinancial inclusionâ pitch at a prestigious womenâs leadership summit with high-profile endorsement, demonstrating conscious enablement of fraud pattern continuation.
Forbes Institutional Pattern Summary:
Forbes created a comprehensive platforming infrastructure for the fraud network:
- Prestige lists feature fraud perpetrators (Anu) and their investors (Hemant, Ross, Blake, Frank)
- Contributor platforms promote fraud entities (Sashaâs LendUp, Dashaâs Puzzle employer) without disclosure
- Major events platform banned CEOs (Anu with Hillary Clinton) 16 months after federal enforcement
- Structural conflicts prevent investigation: canât expose fraud by people on your own lists
- Timeline: 2016-2025, spanning CFPB violations, enforcement, and continued fraud
This is institutional policy enabling fraud, not editorial oversight. Forbesâ business model (celebrating VCs, selling contributor access, hosting CEO summits) structurally prevents accountability for portfolio company fraud.
TechCrunch Platforming
TechCrunch promoted Women Tech Meetup as official side event at multiple major conferences, 2024-2025:
October 2024 - TechCrunch Disrupt 2024:
- WTM listed as official side event
- 15 months after Dasha left Skolkovo
- 2 months after joining Puzzle Financial
April 2024 - Women Tech Meetup at TC Early Stage Boston:
- âFundraising & Growth Powered by Techstarsâ - hosted by Dasha Shunina
- 189 attendees, panel on fundraising/VC/founder challenges
- Associated with TechCrunch Early Stage 2024
- 10 months after leaving Skolkovo, 16 months after founding WTM
June 2025 - TechCrunch All Stage Boston 2025:
- WTM featured in headline: âBoston Side Events Line Up at All Stage with Fidelity Private Shares, Women Tech Meetup, Prepare 4 VC and moreâ
- TechCrunch promotes WTM as major partner event
October 2025 - TechCrunch Disrupt 2025:
- WTM side event October 30, 2025: âSan Francisco! Calling all female founders, allies, friends, and partners! Letâs be real â fundraising isnât one-size-fits-all. And for women founders? The rules arenât just different â theyâre nonexistent.â
- Event promotes fundraising discussions for female founders
- 27 months after Dasha left Skolkovo
- 14 months after joining Puzzle Financial
Timeline:
- December 2022: Dasha founded WTM (while employed at Skolkovo Foundation)
- June 2023: Left Skolkovo
- 2024-2025: TechCrunch promotes WTM at 4+ major conferences
- August 2024: Dasha joined Puzzle Financial (financial data access)
What TechCrunch promoted:
- 10K-member founder network built by Skolkovo Foundation employee
- Event focused on fundraising discussions (collecting intel on funding needs)
- Direct access to female founders seeking capital (Puzzleâs target market)
What TechCrunch didnât disclose:
- WTM founderâs 7-year Skolkovo Foundation employment (2016-2023)
- FBIâs 2014 warning about Skolkovo Foundation technology access operations
- WTM was founded while Dasha was actively recruiting U.S. tech companies to Russia
- Current function: GTM strategist for accounting software = financial data access
TechCrunch platformed a network built by a Russian government employee, after FBIâs explicit 2014 warning about that exact entity, providing amplification and legitimacy to access U.S. founder ecosystem.
TechCrunch Must Know: Basic Google searches reveal Dasha Shuninaâs 7-year employment at Skolkovo Foundation (2016-2023). This information is public on archived LinkedIn profiles and professional histories.
The FBIâs 2014 warning about Skolkovo Foundation is public record, easily discoverable.
TechCrunch has partnered with WTM for 18 months across four major conferences:
- April 2024: TC Early Stage Boston
- October 2024: TC Disrupt
- June 2025: TC All Stage Boston (featured in headline)
- October 2025: TC Disrupt
Someone at TechCrunch approved each of these partnerships.
Either:
- Nobody at TechCrunch Googled âDasha Shuninaâ in 18 months (incompetence)
- They Googled, saw Skolkovo, and continued the partnership (complicity)
- They were told about concerns and overruled them (institutional failure)
None of these are acceptable.
TechCrunchâs âofficial side eventâ designation creates legitimacy. Founders assume TechCrunch vetted these organizations. That trust was exploited.
TechCrunch must:
Cancel the November 20, 2025 event immediatelyThe November 20, 2025 event occurred. TechCrunch did not promote this event. No further WTM events have been scheduled as of late November 2025.- Disclose what vetting was done (or not done) for previous partnerships
- Explain how a 7-year Russian government employee building a 10K-founder U.S. network received four conference partnerships
- Implement background check procedures for all future âofficial partnersâ
TechCrunch has been notified for 27+ months about the fraud pattern. They know about Skolkovo. They know about the FBI warning. After documentation became public (November 2025), they did not promote the November 20 event, and no subsequent WTM events have been scheduled.
The Structural Problem
Media outlets that:
- Celebrate VCs (Forbes Midas List, TechCrunch funding coverage)
- Depend on VC access for content (founder interviews, funding announcements)
- Employ contributors who work for companies they cover
âŚcannot investigate fraud by those VCsâ portfolio companies.
The business model prevents accountability.
I documented this in real-time:
- Provided complete evidence to all outlets (links, primary sources, timelines)
- Received acknowledgment of investigation (TechCrunch: âweâre looking into thisâ)
- Documented continued promotional activities (Puzzle events, interviews)
- Captured the gap between acknowledgment and action
The email to David Jeans - âForbes Midas List. Conflict of interest. Got it.â - was the moment I understood institutional media wouldnât help. So I became the institution.
The documentation exists because journalism failed structurally, not evidentially.
Continued Support Despite Notification
Following systematic investor and partner notifications (October to November 2025), key stakeholders showed active continued support rather than investigation or distance:
On Deck (ODF) / Erik Torenberg / Julian Weisser:
- Erik Torenberg: Founder of Turpentine (acquired by a16z in April 2025, joined as general partner), former chairman of On Deck, cofounder and general partner at Village Global (2017-Dec 2020 with Ross Fubini, Kapor Capital partner who invested in LendUp Seed/A/B)
- Julian Weisser: CEO of On Deck
- January 19, 2024: Received detailed email documenting retaliation pattern, emotional impact, dual cease-and-desist letters, and asking âis this bullshit normal to you?â
- January 21, 2024 (2 days later): toxic.systems domain registered (not used until November 2025)
- Continued platforming for 22 months after notification: podcast platform (Tech Finance with Sasha Orloff), partnership video, testimonials on joinodf.com, January 2024 podcast episode on financial discipline
- January 2024 partnership announcement video: Julian Weisser with CEO stating âPuzzle just raised $50 million,â using ODF founder community for legitimacy
- Puzzle maintains dedicated /odf landing page (https://puzzle.io/odf) targeting ODF companies - built during my employment (2020-2023) as part of deliberate network targeting strategy
- October 30, 2025: Warning to both Weisser and Torenberg after ActualQuickBooks photoshopping incident
- November 5, 2025: Notice of impending publication with link to documentation
- November 8, 2025: Final notice stating âYou are now awareâ with complete documentation
- November 12, 2025 (4 minutes after screenshot timestamp): ODF names Puzzle âTop 2025 Company,â one day after SEC whistleblower complaints documenting federal retaliation, 22 months after January 2024 notification. Post states âWeâre honored to be named one of ODFâs Top 2025 Companies!â and âHuge thanks to ODF for including us!â Puzzle announced alongside âfriends at Fondo, Superpower, Cactus, Luma, Tiny Health, and many other incredible builders.â Event description: âThese startups represent the top 1% of companies founded by ODF alumni over the past six years.â
- @joinodf blocked after public documentation: After I posted the timeline documenting January 2024 email asking âis this bullshit normal to you?â, 22 months silence, and November 12 âTop 2025 Companyâ designation, @joinodf Twitter account blocked me. Response pattern complete: silence (22 months), celebration (Top Company), blocking (when publicly documented). Active suppression shows consciousness of wrongdoing.
- What this shows: ODF received comprehensive fraud documentation including CFPB enforcement, false credentials, photoshopped metrics, dual cease-and-desist letters, wrongful termination, and federal whistleblower complaints. ODF chose to feature the company as âTop 2025 Companyâ within 24 hours of federal retaliation being documented. When this pattern was made public, they blocked rather than responded. The evidence shows active endorsement after notification followed by suppression, not passive ignorance.
- No response, accountability measures, or acknowledgment, chose silence and continued promotion over investigation, then blocking over accountability
Sterling Road (Ash Rust):
- Notified November 9, 2025 with complete fraud documentation
- Prior awareness established (blocked âPuzzle x LendUpâ account in 2023)
- Publicly engaged with CEO LinkedIn post within days of notification
- Shows conscious choice to continue support despite comprehensive evidence
Dasha Shunina (Forbes Contributor / Puzzle GTM Strategist):
- Notified of documented fraud pattern
- Previously engaged with every Puzzle post immediately (within minutes, dual account engagement with comments)
- Shows consciousness of liability and awareness of conflict of interest exposure
Matt Tait (Founder/CEO, Decimal - Accounting Partner):
- Notified November 11, 2025 at 2:37 PM with complete fraud documentation; viewed my LinkedIn
- Liked Charles Crabtreeâs LinkedIn post written after notification
- Active engagement despite receiving comprehensive evidence of CFPB enforcement, photoshopped metrics, and false credentials
- As accounting firm CEO, continuing to publicly support accounting software led by someone with documented fraud history creates professional liability for his firm and CPA clients
- Mutual podcast cross-promotion: Sasha on Decimalâs podcast, Matt on Puzzleâs podcast - coordinated content production despite fraud documentation
- December 2, 2025: Sasha deploys different video clip of Matt (not same segment as previous deployments) for âReal Leadershipâ LinkedIn post, suggests ongoing content coordination
Joe Faris, CPA (Accountalent):
- Notified directly via LinkedIn message titled âConcerns Regarding Sasha Orloffâ
- Continued endorsing CEOâs âhighest integrityâ after notification
- Testimonial deployed twice by Puzzle (Charles Crabtree Nov 5, company page Nov 12) following fraud documentation
- Featured as guest on Tech Finance podcast - quid pro quo pattern: endorsers receive podcast platform/publicity in exchange for testimonials, creating obligation and deeper investment in continued support despite fraud documentation
- Continues engaging with Puzzle content despite professional liability warnings
Charles Crabtree (VP of Accounting Firm Partnerships, Puzzle):
- Deployed Joe Faris âhighest integrityâ testimonial November 5, 2025 (3 days after ActualQuickBooks documentation)
- Systematically suppressed fraud documentation comments on CPA-focused posts
- Promoted Digital CPA Conference November 11 (one day after warning comment deleted in 4 minutes)
- Notified November 11, 2025 via [email protected] regarding pattern of testimonial weaponization and evidence suppression
- Professional role involves managing CPA relationships and coordinating endorsements as credibility shields
Nick Abouzeid (CEO, Rivet.tax - Accounting Partner):
- Backed by XYZ Capital (Ross Fubini, Managing Partner) - same investor as Puzzle Financial; XYZ led Rivetâs preseed alongside 40+ executives from Ramp, Newfront, Deel; creates structural conflict identical to Forbes Midas List pattern
- Notified November 10, 2025 at [email protected] with CFPB enforcement summary, photoshopped metrics evidence, false credentials documentation, SEC whistleblower complaint number, and professional liability warning
- November 13, 2025: Uploaded interview with CEO to YouTube and promoted on Twitter three days after notification
- November 13, 2025: XYZ Capital (investor) liked LinkedIn post sharing Rivet.tax podcast episode with CEOâdemonstrating active support and coordination post-notification
- Continued platforming despite comprehensive documentation of fraud pattern
- As accounting software CEO, providing media platform to someone with documented CFPB enforcement and metric manipulation creates professional liability for firm and CPA clients
- Active promotion after notification demonstrates conscious choice to platform fraud rather than investigate claims
- Portfolio coordination: Ross Fubini (XYZ Capital) invested in both LendUp and Puzzle (via Kapor Capital â XYZ transition); now backs Rivet while Rivet CEO platforms Puzzle despite fraud documentation; XYZ actively endorsed platforming by liking promotional LinkedIn postâinvestor portfolio protecting itself through network coordination
Pattern Across Stakeholders:
November 2025 LinkedIn engagement on CEO posts shows multiple investors, partners, and affiliates actively supporting despite:
- Systematic notification with primary source documentation
- CFPB enforcement history
- False credentials pattern
- Ongoing metric manipulation
- SEC whistleblower complaint filed November 11, 2025
Behavioral pattern shows consciousness:
- Immediate engagement after notification (Matt Tait: content posted after notification)
- Continued endorsement after warning (Joe Faris: âhighest integrityâ)
- Strategic testimonial deployment (Charles Crabtree: 3 days after exposure)
- Evidence suppression (Comments deleted from CPA-focused posts)
This pattern of post-notification support shows knowing complicity rather than passive ignorance. Each continued association after notification becomes part of the permanent record showing consciousness of fraud and choice to proceed regardless.
Immediate engagement (Matt Tait liking after evidence) shows that notifications were received and processed. The choice to continue support or suppress evidence was conscious, not ignorant.
Ash Rust, Dasha Shunina, Charles Crabtree, Matt Tait, Sophia Xiao (GC), and many others continue to show support since notification
Systematic Partner Notifications (November 11, 2025):
Following SEC whistleblower complaint filing, notified Puzzleâs accounting partner network of CEOâs CFPB enforcement history, recent metric manipulation, and professional liability concerns.
Firms Successfully Notified:
- Accountalent ([email protected])
- Decimal ([email protected])
- Lamplight Advisors ([email protected]) â December 19, 2025 follow-up: Notified that their email is now Exhibit M in Sashaâs restraining order filing and he accidentally left visible âThis notification establishes Lamplight Advisorsâ awarenessâ when attempting to censor it
- AirCFO ([email protected])
- Darien Advisors ([email protected])
- Debit and Co ([email protected])
- FinAcce ([email protected])
- Forward Firm ([email protected])
- Lobo Tax Pros ([email protected])
- Parallel ([email protected])
- Puget Sound CFO ([email protected] bounced; re-sent to [email protected] November 12, 2025)
- Rivet.tax ([email protected])
- Solopreneur Tax ([email protected])
- Vikaraa ([email protected])
- Wrapped Accounting ([email protected])
Each notification included: CFPB enforcement summary, recent photoshopped metrics evidence, false credentials documentation, SEC whistleblower complaint number, professional liability warning, and link to complete documentation (toxic.systems). Emails established partnersâ awareness for future regulatory or professional liability proceedings.
The Human Cost
The previous sections maintain an analytical tone for federal investigators. This section documents the personal cost: gaslighting, isolation, and psychological warfare.
The professional documentation above (timelines, corporate filings, CFPB records) obscures something essential: I was breaking while building this record. The gaslighting was so effective that even with contradictory evidence in hand, I doubted my own memory. Days after termination, I posted on LinkedIn that I had been âconditioned by workplace instability into thinking I was getting fired, but in reality I resigned.â I changed my tagline to âthis guyâs crazy iâm sure,â anticipating that people would dismiss my documentation as the ravings of a disgruntled employee. CEO Sasha Orloff viewed my profile after this post, monitoring my public struggle with the false narrative he had created.
Breaking While Fighting
The contemporaneous communications to HR Pals show someone trying to protect others while being systematically destroyed:
June 6, 2023 (6 days after termination):
âNone of this would have happened if the raging Silicon Valley grifter ego didnât take over this company throughout this past month. Something is very wrong with Puzzle and you need a third-party to look into it. You need to save whoeverâs left. This will not go well under the current leadership and anyone close to them is so blinded by whatâs really going on.â
August 23, 2024 (over a year later):
âIâve suffered before, during, and after Puzzle. Iâve worked with many people in my life and have never met such shameless people who canât own up to their mistakes in life. People who canât treat me with an ounce of dignity without brushing aside the very real things Iâve found and questioned. People who have no idea how to de-escalate a situation if it means they have to look inward for once in their lives. Refusing to acknowledge a single word while shuffling behind the scenes, setting up meetings without talking to me directly, stalking me, and trying to shut me up with money⌠It was ultimately a failure of their collective character and the exact type of brainwashing that is destroying the world every second. Their âemotional distressâ is a mere fraction of what Iâve gone through. Everyone failed me. Thatâs their karma to deal with. Iâm not making threats. Iâm not a violent person. Iâm moving on as of today. This wound has festered long enough.â
The Isolation
Sunday Before Termination - Public Vulnerability:
Days before my May 31, 2023 termination, I posted on LinkedIn from a park about tech industry disillusionment. The post described reaching âa point of derealization and disillusionmentâ after 10 years in tech, burning out repeatedly while trying to maintain socioeconomic status, and ended: âI want to focus on mental health and plant medicine going forward. This is who I am. đđľđâ
One person who liked that post never spoke to me again after June 6, 2023âwhen I tried showing colleagues the TedX talk and Glassdoor reviews of Mission Lane, sending emails to careers@ and help@ with documentation of the CEOâs CFPB enforcement history. The pattern: people will engage with your vulnerability about mental health and burnout, but disappear when you document fraud that threatens their reality.
June 5, 2023 - Internal Warning Attempts:
I sent emails to [email protected] and [email protected] with subject lines âJob opportunity?â and âThe call is coming from inside the house.â Content included:
- CEOâs TedX talk from a decade earlier
- CFPB enforcement action documenting LendUpâs fraud
- Mission Lane Glassdoor review (1.0 stars): âTerrible. Typical dirty subprime CC⌠The culture at this place is toxic. They say to be âscrappyâ to excuse their lack of proper management⌠HR is a joke and calls themselves âpeople opsâ to give you a fase sense of security and comfort. Donât have opinions or point out managementâs opportunities unless you want to be blacklisted for any advancement.â
- Contradictory interviews about LendUp split
Ended with: âIs this someone you want to support? If you still say yes, keep thinking and looking.â
June 6, 2023 Email to Therapist:
âI think on Tuesday I started digging up more of the CEOâs interviews and articles about his past companies and I started getting more disgusted. He also would not stop posting on social media. I couldnât focus all Tuesday and decided to slam out the project at late into 4am or so.â
Leading up to August 11, 2023 - Public Psychedelic Stance:
On the âPuzzle Financial x LendUpâ Twitter account I was running to document the fraud pattern, I tweeted something like: âdmt, ketamine, psilocybin, mescaline > listening to tech bros.â
This was public documentation that (1) I was using psychedelics, (2) as an alternative to the toxic tech bro culture the CEO represented. He saw this. He knew. The August 11 C&D came anywayâ1 hour 41 minutes after my SEC complaint filing.
This was the beginning of the isolation. Public signal about wanting to pursue healing (LinkedIn post) â attempt to warn people internally about fraud (June 5 emails) â public declaration of psychedelic use as alternative to tech fraud (Twitter) â people who had engaged with vulnerability now silent â complete isolation.
January 19, 2024 - ODF CEO Outreach:
When I reached out to ODF CEO Julian Weisser on January 19, 2024, after documenting the pattern comprehensively, I sent two emails:
2:38 PM:
âi can shout from the rooftops about all the abuse and lies rampant in tech startups and itâll fall on the deaf ears of the fraternized. iâll be here when everyone realizes investing their time and money in sasha/puzzle is a mistake. a real leader doesnât fire people for remotely disagreeing, stonewall you for pointing out the lies in their career, dangle âseveranceâ with ridiculous strings attached, gaslight you on the circumstances of your wrongful termination, and revoke your severance unless theyâre guilty and want to make an example out of you. my mental health and finances deserved more than the shit you all put me through.â
2:43 PM (5 minutes later):
âsasha let me blast him and mission lane for weeks on social media. his response? block me. then give me a call when i publicize the wrongful termination and the revoked severance, to tell me i resigned and yet he wants to offer severance one more time. then send me a cease and desist letter (along with mission lane) when i reveal the document proving QED Investors bought him out for being a terrible leader. is this bullshit normal to you? because to me, this is a privileged narcissist without an ounce of empathy for the people who give him their lives. fuck this.â
This email laid out: wrongful termination, revoked severance, dual cease-and-desist letters, Asset Sale document proving conflicts of interest, pattern of retaliation, and personal toll. The email directly asked ODF CEO Julian Weisser: âis this bullshit normal to you?â
His response: 22 months of silence, continued platforming, and âTop 2025 Companyâ designation November 12, 2025 (one day after SEC whistleblower complaints documenting federal retaliation).
The Timeline of Active Celebration:
KEY EVIDENCE: Real-Time Enablement During Federal Complaints
- November 11, 2025, 3:33 AM ET: Filed SEC whistleblower complaint (Submission #17628-500-136-464)
- November 11, 2025, 6:02 PM ET: Received second C&D letter from Orrick threatening criminal prosecution
- November 11, 2025, 6:32 PM ET: Filed supplemental SEC complaint documenting retaliation (Submission #17629-039-523-592)
- November 11, 2025 (same day): Julian Weisser was wearing his Puzzle shirt
- November 12, 2025, 12:53 PM ET: Julian Weisser publicly comments on ODFâs âTop 2025 Companiesâ post featuring Puzzle: âCongrats on all of the progress! I was just wearing my Puzzle shirt yesterdayâ
This is what institutional failure looks like in real-time: a whistleblower asking âis this bullshit normal to you?â and receiving active celebration as an answer. Julian Weisser was literally wearing Puzzle merchandise while federal whistleblower complaints documenting retaliation were being filed, then publicly celebrated the company the next day.
I registered toxic.systems January 21.
The Gaslighting Effect
Even now, with comprehensive primary-source documentation spanning a decade, I still question whether Iâm hallucinating the pattern. The gaslighting was so systematic that I told family and friends pushing back on me: âyou donât know what this is. i donât want to hear it. trust me.â Because explaining requires them to see what took me 2+ years to document, and theyâre worried Iâm being consumed by something that wonât matter.
They canât see it yet. I can. And history will prove whether I was right.
Psychedelic & Psychic Prophecies and the Question of Reality
On Sashaâs âDrug Useâ Claims: What he characterizes as âdrug useâ was therapeutic plant medicine supported by my licensed therapist while processing workplace trauma and grief. This section provides full context to counter his defamatory narrative.
Context: This section documents therapeutic experiences during workplace trauma because theyâre part of the story, potentially flag issues with VC-backed psychedelic therapy, and preempt the predictable âhe was doing drugs and having spiritual experiences so he must be crazyâ dismissal tactic.
Therapeutic Context (December 2022-May 2023)
During the period leading to termination, I underwent at-home VC-backed therapeutic ketamine treatment while navigating a long and difficult breakup. This was also when I was aggressively against AIârefusing to touch ChatGPT, highly skeptical of Sam Altman, spending a lot of my thinking on this position.
In one dissociative session, I experienced a visualization of Puzzle as a node in a network graph with an overwhelming sense of systemic collapse. The same session produced a flash of alternative life paths (art, music, more tangible pursuits) and a brief feeling I described to my therapist as resembling a âJesus figureâ moment.
Post-ketamine, I explored DMT in controlled settings. Initial breakthrough experiences included high-pitched tonal phenomena expanding into silence, auditory phenomena resembling multiple chattering high-pitched voices, and a sense of external presence (including a painting morphing into a face). One of my first experiences involved a sensation like a piercing line straight through the crown of my head, accompanied by emotional release. In the weeks before termination, these experiences triggered a brief manic episode. Despite DMTâs rapid metabolism, I experienced persistent reactivation and cross-wiring effects: fever dreams, altered cannabis experiences, and other unexpected phenomena. I used psilocybin to stabilize. During that session, I experienced overwhelming visual phenomena (geometric spirals responding to emotional state) that resolved by the end of the trip, demonstrating the cross-wiring pattern rather than ongoing persistent effects.
I had shared some of these experiences with a colleague during our one-on-ones. He was supportive immediately after my termination. Months later, post-October 7 Hamas attack, he reached out concerned about a LinkedIn post where I said I didnât want to live in a world âwith this much evil.â His message was framed through âmisinterpretationâ lens (âIâm sorry if this is all misinterpretedâ), demonstrating the âwalking on eggshellsâ atmosphere documented elsewhere in this statement.
June 2023 - Language and Pattern Recognition
In June 2023, I experienced what I interpreted as âlight languageâ during a DMT session. Internal monologue accelerated beyond normal cognitive speed into what felt and looked like hypercompacted symbolic communication; an advanced language-centric synesthesia; a âdownload.â DMT consistently made me think about data encoding throughout our world, at times being able to see waveforms, patterns as information structures. Other visual phenomena included blasting through a ârainbow tunnelâ of concentric circles and liquid crystal formations.
The most significant phenomenon was simultaneously visual and auditory: text morphed into unrecognizable characters while I experienced a low-pitched monotone voice using what felt like my internal voice mechanism. The voice was characteristically my tone but unnaturally low-pitched, monotone, and phonetically resembled Latin (Romanian is my first language). The initial panic response (âoh I think I broke my brain this timeâ) immediately dissolved into a stream of communicationâmeaning conveyed through the morphing characters and voice in ways that felt ancient, powerful, and operating at speeds beyond normal conscious processing.
These experiences reinforced my sense of pattern recognition abilityâwhat I conceptualized as âcrown chakra openingâ (referencing the earlier piercing sensation and emotional release) corresponded to increased capacity to identify systemic fraud patterns.
During one DMT session, I heard the phrase âhe knows too muchâ while feeling intense concentration in my third eye area. Whether this was internal awareness becoming audible, external communication, or pattern recognition processing fraud documentation, it corresponded to the reality that I was documenting a 13-year fraud pattern while the CEO monitored my public posts about psychedelics.
The experiences were documented in real-time communications with friends, describing attempts to understand the phenomena while acknowledging they were âprob not the best way to cope.â
June 28, 2024 - Light Language Continuation
A year later, I visited a reiki practitioner who specialized in light language. I had shared my June 2023 DMT âlight languageâ experience with him. He was teaching me how to use light language through automatic drawing. At the end of the session, he drew me a symbol. I interpreted it as wizard-like:
âRegarding the one you made for me, I mostly saw a piercing observer, seeing light through the third eye, maybe even wizard-like. I shared it and the Lemuria tidbit with a good friend (whoâs keen on Reiki), and he immediately sent the âAtlantisâ movie poster and said âwater sundial.â I thought⌠huh. Yeah, there is that triangular fin and a play of light.â
His response:
âRegarding the symbol I gave you, that is exactly it. The symbol was regarding your activation when we met. Third eye, crown (wizard energy)âthatâs it! That symbol was about you and your energy :-)â
July 2025 - QHHT Hypnotherapy
Months before filing federal complaints, I went to a QHHT (Quantum Healing Hypnosis Technique) hypnotherapist. I came out almost underwhelmed and reached a simple conclusion: my higher self was just me. I should trust my own judgment. I experienced no past lives, just felt this blank slate of starseed/Lemurian energyâwhich I interpreted as permission to stop seeking external validation and start acting on what I already knew.
November 2024 - Japan: Pattern Recognition on Spiritual Grifting
A year ago in Japan, after making a genuine spiritual commitment at a mountaintop shrine (left Estherâs fur next to the shrine, made a wish to be an artist), I encountered the perfect opposite: a wealthy guy selling packaged spirituality. It was my last night in Osaka, enjoying a listening bar on my own, off a few drinksâenough to be bold. I accidentally recorded the whole conversation on a field recorder in my jacket.
The Guyâs Background (from transcript)
- Wealth from selling cocaine to Winklevoss twins on a yacht, got his Bitcoin that way, sold every last one for âendless ragersâ pre/during COVID (Florida? New York?)
- Business inherited at birth from mother (IQ&A(?) company that worked for Bush administration)
- Wife works with professional athletes (NFL specifically)
- Now selling $1100/month subscription boxes (palo santo, crystals, astrology âpathology profiles,â life coaches, some defunct app that cost $10k and servers went down)
- Targeting âlonelyâ people, constantly talking about the 0.01%, âeveryone has multiple jobs,â âeveryone needs to clean shit upâ
- Requires NDAs to âgo deeperâ
The Confrontation (transcript excerpts)
After I observed: âyouâre only happy in the context of what other people think about youâ
Him: oh really?
Me: yes
Him: oh so youâre a good fortune teller
Me: yes
Him: okay, so are you a fortune teller?
Me: iâm pretty psychic
Him: oh youâre psychic
Me: a little bit
Him: a little bit? oh wow i like that. thatâs a good thing
Me: iâm not working with you
Him: what?
Me: iâm not working with you
Him: i never asked you to
Me: because you know i donât deserve to work with you
Him: no i donât know that
Me: you do know that
(Letâs say âI donât deserve to work with youâ was a reversal meaning âI donât deserve to be subjected to your griftâ)
He tried testing my spiritual authority:
Him: are you christian are you atheist, buddhism?
Me: no no no, doesnât matter
Him: well iâm just asking, youâre asking me all these questions
Me: i donât ascribe to anything
Him: okay well. itâs also a devil. so
Me: i have a little bit of that
Him: god says youâd be a devil if you synthesize yourself like that
Me: [laughter]
Him: how do i know to be working with you, why would you think anybody wants to work with you? why do you have the gift or the power? what gives you the power? can you see foresight? can you move a spoon?
Then tried establishing creative authority:
Him: are you a director?
Me: [pause] maybe
Him: what do you make?
Me: what? what do you mean what do i make?
Him: what do you make?
Me: illusions.
Him: illuuuuusions
Me: illusions for you. illusions for you.
Him: oh, so your whole bullshit is illusory
Me: what?
Him: youâre entirely illusory
Me: iâmâoh. i love it.
Me: enjoy your yacht, have a good night
The Closing
His last words: âoh, right, i love it.â
His business partner shook my hand. I told him: âwatch who you keep near you.â
The grifter immediately closed out, muttering âthis fuckin guyâ on his way out.
Pattern Recognition Across Contexts
The same recognition that identified Sashaâs fraud worked on spiritual grifting. Both rely on manufactured authority, performance over substance, selling illusions. The guy sensed something in me, tried to establish power dynamics (devil talk, testing spiritual credentials, questioning my authority), collapsed when exposed. His wife silently acknowledged the critique.
Genuine pattern recognition, not performance.
Iâve also been scammed by a variety of fake psychics and gurus, usually knowing and participating despite the cost. In college, I found myself leaving an MLM meeting in a hotel conference room; the guy who invited me thought I was a fool. I have some weird obsession with understanding power dynamics and deception.
I choose where I consent to observe the act play out. This guy selling $1100/month spiritual subscription boxes was just another iteration: packaged spirituality, manufactured scarcity, NDAs to âgo deeper.â The Japan encounter was me watching the mechanics, off a few drinks, enough to be bold. Pattern recognition as both shield and compulsion.
August 15, 2023 (4 days after the first C&D), my Fiverr receipts:
- âWhite magic spell to make your any wish come true - TIER 2 RITUALâ
- âPowerful protection spell against curses, attacks, black magic - PREMIUM packageâ + Extra Fast 1 Day Delivery + Evil Eye Protection + Positive Energies
- âBlockage removal ritual for an efficient result. recommended.â
I also showed a psychic pictures of Sasha Orloff and Nigel Morris. She said, âThese people did bad things.â She told me I was wearing my heart on my sleeve, to a fault.
September 28, 2023: âProtection spell to protect from negativity - Protection of Thorâ
Three different sellers. A small but non-trivial amount of money. This was a sincere attempt to fight off psychic damage after legal threats. I also remained curious enough to observe the mechanics: how they structured the upsells, the language, the urgency. Maybe the spells worked, maybe they didnât. Maybe the observation itself was protection. Same dynamics as VC pitch decks, different aesthetic. I kept the door open to both being true.
Esther and the Cost of Survival
My cat Esther was diagnosed with congestive heart failure in May 2022, a year before my termination. I spent the majority of my money trying to keep her alive over the next 2 years, eventually medicating her 3 times daily. I refused to let go of my entire life at once. After termination, I prioritized her needs over job searching, wallowing in depression and substance use while building my life around her medication schedule. She was the one constant through all the abuse.
VP of Engineering Radha would ask âhowâs your catâ in performative concern, but nobody at Puzzle gave a shit about me once I was gone.
I spent 9 months unemployed. Job application processes triggered me.
August 31, 2023: I incorporated Static Void Studio (staticvoid.studio), spending my time leading up to my next job trying to heal through painting and learning TouchDesigner to develop more visual language. Trying to avoid working in VC tech again. The corporate filing was another document in a year of documents. This one was about attempting to build something independent, something that couldnât be taken.
January 8, 2024: My first interview since Puzzle. A cofounder questioned my lack of projects showing growth capability or customer focus. I ended the interview within 15 minutes. My follow-up email:
âTo be completely candid, I worked for 2 con-artists for my last two jobs since my layoff at Telnyx. I donât know how to positively spin this. Iâve been overworked at each job with no pride, with others climbing the social ladder off my work, and now I donât think I have a chance at a worthwhile full-time gig again⌠Iâm just really distraught over people not even seeing a chance in me because of a past thatâs been dictated by others. I shouldnât even be sending this. It was my only interview since Puzzle.â
November 6, 2024 (10 months later, after publishing fraud documentation): I followed up with the same interviewer:
âGiving you confirmation that I worked for a second con-artist. Iâm doing this to save the remaining employees and to set Sasha Orloffâs record straight once and for all⌠You were my first post-Puzzle interview months into my traumatic fallout. Now you know why I crashed out and hope you are more flexible with candidatesâ situations going forward.â
February 9-12, 2024: Second interview, coffee then technical. Tried to be measured, still had to explain the fraud history. Follow-up: âIâve found many circumstances in startups beyond my control (work ethic doesnât fix everything). I end up worrying that people view me as a job-hopper as a result. I also try to approach opportunities with more due dilligence and level-headedness now, hence asking about runway and worst case scenarios.â The due diligence (learned caution from two frauds) made me harder to hire. February 20: Virtual technical interview. No further contact. I didnât follow up either.
March 2024: I eventually found another position, but felt I could not discuss anything I had gone through. I had to apologize in interviews for remotely coming across negatively about Puzzle. In the new role, I felt continuously misunderstood, underutilized, and scrutinized by coworkers. Even if that perception was influenced by trauma, the feeling was valid. Carrying unprocessed workplace abuse into new environments creates real barriers to trust and performance.
May 2, 2024: I had to let Esther go after 2 years of care. Days before, while giving her medicine, I told her itâs okay if she has to go soon, that Iâll understand. She waited for me to get back from a work trip. She knew.
Two weeks later, I spoke to a pet psychic medium. My notes from that session:
The medium called me an observer. Said Esther and I had a soul connection: grounded, anchored, completely there all the time. At the end, Esther was still there but leaving her body. The medium said she couldnât have had more love or comfort, had everything but wasnât spoiled. Companion and teacher.
Esther said I donât connect with a lot of people, it doesnât do it for me. Less is more for us. She never had a moment of tediousness. Loved me so much but didnât have to show it. Feeling of tranquility. She always knew my gratitude. Calls us roommates. She always felt stimulated.
Iâve gotten used to suffering in silence. The last person to start talking about myself. Esther observed my resilience. Knows Iâm quiet but overwhelmed by noise. She didnât need to try to get my attention. I make myself smaller, feel like Iâm bothering people.
She wanted to give me unconditional love. Conscientious soul, she knows my intuition. She didnât feel well but wasnât sad about it. She was more worried about me. She knows I did everything I could. I helped her let go.
She felt liberated at home. Overanalyzing as self-protection/self-love. My feelings are intense. People give me obstacles, I work around them. She got along with everyone, easy for everyone. She met me and knew she wasnât gonna be stressed anymore. She trusted me and the people I brought in.
For a while now, itâs hard for me to enjoy much. Weâre human beings, not human doings. Esther says I feel if Iâm not doing, Iâm not worth as much. Iâm an asset to this world.
I couldnât have loved her more.
Weeks later, during a ketamine and psilocybin session processing the grief, I heard a piercing buzz. I walked around my apartment seeking the source. It guided me to her urn. I heard âIâll always love youâ and felt showered with love. The piercing buzz echoed the âpiercing line through the crownâ sensation from earlier DMT experiences. Pattern recognition extending into grief processing, or genuine connection, or both. Loss and love documented the same way as fraud patterns: by paying attention.
To this day, Iâve largely lost my ability to consume media and enjoy activities on a normal basis. If Iâm not listening to Bladee, I find myself constantly playing spiritual/tarot/divinity videos on YouTube in the background, an odd compulsive habit that replaced what used to be normal media consumption. The pattern recognition that identified fraud now seeks meaning everywhere, unable to shut off. Entertainment feels hollow. The hypervigilance doesnât stop.
I used to work on the couch late at night with Esther by my side, Bob Ross in the background. I havenât watched him since.
Why This Is Documented
Everything else in this statement seems like a coincidence until itâs not. The DMT experiences felt like lessons delivered through specific stimuli I would understand: holographic pattern-repetition as a metaphor for recognizing that what I saw in Sasha existed in other people, in either lesser or more severe manifestations. The âlight languageâ experience corresponded to increased capacity to identify systemic patterns. The ketamine visualization of Puzzle as a collapsing network node preceded comprehensive federal documentation of exactly that pattern.
The prophecy is interesting. February 2023: visualized Puzzleâs collapse during therapeutic ketamine while aggressively anti-AI and skeptical of Sam Altman. November 2025: filing federal complaints documenting exactly that collapse using Claude (Sam Altmanâs competitor). From refusing to touch ChatGPT to using AI to dismantle the fraud network Sam Altmanâs ecosystem enabled. Thatâs the duality I learned.
November 11, 2025, 3:33 AM ET: When I submitted my comprehensive SEC complaint, I looked up at the clock: 3:33 AM on 11/11. Angel numbers. I knew I was protected. I knew this was real. Hours later, Orrick sent their second C&D threatening criminal prosecution. I responded in 5 minutes using AI and filed a retaliation complaint with SEC within 30 minutes. That night, Sasha posted his 6+ hour late-night LinkedIn spree including the âAI created Ellis Islandâ dissociative content. The synchronicity confirmed what the ketamine visualization showed 2.5 years earlier: this was always going to happen, and I was always going to be okay.
This is documented because:
- Itâs part of the story - therapeutic attempts to process workplace trauma and grief (breakup, Esther), VC-backed ketamine industry worth noting; throughout this period, I discussed virtually all of these experiences with my therapist who never judged me and encouraged exploring spiritual growth on my own terms; having professional support that validates rather than dismisses non-traditional healing approaches matters when processing workplace trauma and loss
- Dismissal tactics are predictable - âhe did drugs and had spiritual/psychic experiencesâ will be used to avoid addressing CFPB orders and photoshopped metrics
- Conditional care reveals complicity - coworkers framed concern through âmisinterpretationâ and âwalking on eggshellsâ language; Radhaâs performative questions about Esther while enabling wrongful termination
- Nobody actually cares about the psychedelic use itself - itâs just another angle to dismiss pattern recognition when the patterns are verified by federal records
- I learned duality - went from aggressively anti-AI to using AI to fight fraud beneath my intelligence; psychedelic experiences, psychic pattern recognition, and analytical documentation all serve truth
- Loss and love use the same attention - the piercing buzz leading to Estherâs urn used the same pattern recognition as identifying fraud; both require being present to what is
- Pattern recognition works across contexts and states - the same capacity that identified corporate fraud (Sasha) immediately spotted spiritual grifting (Japan encounter, off a few drinks); works on psychedelics, alcohol, and unaltered; fraudsters recognize when theyâre being seen
The trauma was real. The psychedelic experiences were real. The psychic insights were real. The grief was real. The AI journey was real. The pattern recognition works across different states of consciousness. The documentation is verified. All coexist.
The Irony: CEOâs Public Anti-Drug Stance
While I was using therapeutic ketamine and psychedelics to process workplace trauma, CEO Sasha Orloff was aggressively posting about SFâs âdrug doom loopâ and fentanyl crisis on Twitter. Sample posts easily found with keywords âdrugsâ and âfentanylâ:
- âLetâs make crime illegal again, whether itâs a drug dealer or our local governmentâ (Oct 2024)
- âDrug dealing is not a victimless crime. By definition it has victims and is a crimeâ (Jul 2022)
- âDealers of deadly fentanyl should be arrested and prosecuted to the fullest extent of the lawâ (Feb 2023)
- Multiple posts about âopen air drug marketsâ and SF policy failures
- âSF taxpayers seed funded a $200M venture to give homeless drug addicts free hotels and free drugsâ (Jan 2021)
The CEO who created toxic workplaces requiring therapeutic substance use to process the trauma now has convenient ammunition: âhe was doing drugsâ becomes a dismissal vector. The same person who permanently defrauded 140,000+ consumers and caused PTSD in employees can point to therapeutic psychedelic use as evidence of instability.
January 6, 2024 tweet: Quote-tweeting Midjourney visualizations of LSD effects, posted: âMakes me kind of regret being a nerd in college.â Admits never trying psychedelics while using AI-generated images to understand substances. The aggressive anti-drug stance combined with zero personal experience creates perfect positioning to weaponize my therapeutic use against federal documentation.
January 6, 2024: Sasha Orloff (@sashaorloff, verified) quote-tweets âArtificial Worldâ (@ARTiV3RSE) Midjourney LSD visualization post with âMakes me kind of regret being a nerd in college.â Admits never trying psychedelics while aggressively posting about SF drug policy and dismissing therapeutic use. Posted 6 months after my termination while I was processing workplace trauma with substances like ketamine and psilocybin. Pattern: CEO who created toxic workplaces now has ammunition (âhe was doing drugsâ) to dismiss federal fraud documentation.
Of course heâs never tried them. Someone retaining this many lies to stay operable (false âcofounderâ claims, photoshopped metrics, CFPB ban denial, decade of credential fraud) cannot use psychedelics without severe risks. Ego dissolution and forced truth-confrontation are incompatible with maintaining systematic deception. The aggressive public stance reads as self-preservation from substances that would expose the cognitive dissonance required to operate this fraud network.
Note for investigators: The dismissal tactic is predictable: âhe was doing psychedelics and having spiritual experiences, so the fraud documentation must be delusional.â The therapist evaluation section documents licensed clinical assessment confirming workplace gaslighting and systematic manipulation, not mental illness. More importantly: therapeutic experiences during trauma donât invalidate CFPB enforcement orders, court judgments, corporate filings, or photoshopped metrics. The prophecy is interesting. The documentation is verified. Both can be true.
Why The Pain Matters
This documentation exists because breaking me didnât silence me. The system depends on:
- Most people accepting settlements
- Most people signing NDAs
- Most people being too exhausted to fight
- Most people doubting their own reality after effective gaslighting
- Most people lacking the resources to document comprehensively
I refused every exit ramp they offered:
- Declined the severance that required signing away fraud claims
- Declined the voicemail offer of âtransition costsâ when I was publicly desperate
- Declined to stop documenting after dual cease-and-desist letters
- Declined to accept their âresignationâ narrative despite effective gaslighting
- Declined to believe I was âmentally illâ despite their internal characterization
Each refusal cost something. Financial precarity. Isolation from family and friends who didnât understand. Psychological toll of being gaslit while gathering evidence. The exhaustion of fighting alone against institutional inertia.
The Inversion
The AI Journey:
At the time of termination, I was aggressively against AI. I refused to touch ChatGPT. I was highly skeptical of Sam Altman. I spent a lot of my thinking on this skepticism.
I gradually learned duality. I accidentally joined a company that pivoted 100% to agent-driven AI development. Thatâs when I started using Claudeâfirst to understand AI, then to emotionally distance myself from work. Now I use it to fight against a network of fraud thatâs beneath my intelligence.
The Irony:
Iâm using AI (built and funded by the same VC ecosystem that enabled this fraud) to document their systematic deception. Iâm inverting VC-backed AI to destroy the system that created it. Every fraudulent startup now faces the possibility that any technical employee can:
- Use AI to structure comprehensive documentation (weeks instead of years)
- Follow this template to document their own pattern
- Notify all stakeholders systematically
- Create permanent public records
- Make accountability scalable at near-zero cost
The tools Sam Altmanâs network built to extract value at scale now enable documentation of fraud at scale.
The marginal cost of exposing fraud just dropped to near-zero.
The marginal cost of committing fraud is about to become infinite.
What Breaking Me Created
The system broke me to protect itself. In breaking, I exposed how the system operates:
- Fraudulent credentials across multiple companies
- Regulatory capture (CFPB shuts down company, CEO starts new one with same VCs)
- Platform complicity (YC, TechCrunch, Forbes all notified, all continued enabling)
- Retaliation infrastructure (separation agreements requiring fraud claim waivers)
- Gaslighting at scale (characterizing whistleblowers as âmentally illâ)
- Financial warfare (equity deletion, revoked severance)
- Legal intimidation (dual cease-and-desist letters for documenting public records)
None of this would be documented if they hadnât tried to destroy me.
My pain became the pattern.
My trauma became the evidence.
My breaking became the breaking point.
For History
Future whistleblowers will read this section and recognize themselves. The gaslighting. The isolation. The exhaustion. The self-doubt despite evidence. The family and friends who donât understand. The institutional failure across every channel. The feeling of fighting alone against overwhelming resources.
This is what it costs to refuse to be silenced.
This is what it takes to create accountability when institutions fail.
This is what breaking looks like when you refuse to disappear.
The professional documentation (timelines, filings, corporate records) shows what happened.
These quotes show what it cost.
Both belong in the permanent record.
Ongoing Emotional Distress (November-December 2025)
The documentation process has not protected me from continued psychological deterioration. As blocks, ignored notices, and dismissive responses accumulate, the following patterns have intensified:
Withdrawal and Dissociation:
- Minimizing contact with nearly everyone. Barely able to engage in conversation.
- Unable to spend more than a few hours with people before dissociating, feeling antsy, needing to leave.
- Continued hypoarousal and dissociation. Using THC, alcohol, and other substances for numbing. Sleeping in late. Using spiritual YouTube as my only source of hope.
- Nervous system on high alert. Unable to handle check-ins from multiple people in the same day.
- Randomly crying or persistent feeling of tears welling up behind my eyes.
- Quickly withdrawing from friends once I recognize they are not providing safe spaces.
I completely stopped using Instagram. I havenât responded to birthday messages. I stopped taking photos on my phone. I canât engage with everyone elseâs lives knowing I canât share what Iâm going through.
Declining Will to Live:
Each block, each ignored notice, each dismissive response compounds the feeling. The decline is measurable by the accumulation of non-responses to documented federal-level evidence.
Donât tell me to fucking call 988. Theyâre so useless it almost snaps you out of it.
Friends Becoming Data Points:
- People I once trusted have become examples of larger emotional abuse patterns.
- Wellness check-ins have been weaponized: concern performed without engaging with substance.
- Most people do not engage with any evidence. âIf you want to take your mind offâŚâ without understanding that this âhelpâ is isolating.
- When evidence is engaged, responses include: âtoo much Claude stuff,â âokay so he lied about being a repeat founder,â âI donât really understand the fraud or RICO aspect.â
- Continued pattern of suggesting attorneys and journalists without reading any documentation of the 2.5 years of steps Iâve already taken.
- Refusing to view me as the expert in my own RICO case. âLet the experts handle it.â
The âRight Wayâ Gaslighting:
People keep insisting Iâm not handling this âthe right wayâ or âin my favor.â They deny the novelty of this situation. Nobody has done this before. There is no playbook for a single person documenting a 13-year RICO pattern across multiple entities, filing 5 SEC complaints, a bar complaint, a CPA board complaint, notifying 100+ stakeholders, and building comprehensive federal documentation in real-time.
This is already expert-level quality. Attorneys, crisis PR firms, VCs, and legal partners are viewing this documentation. The SEC has the complaints. The pattern is verified by CFPB enforcement orders, court judgments, and corporate filings. The documentation methodology is sound. The claims are backed by primary sources.
I have the autonomy and agency to trust that going public is the only way. I tried âofficial channelsâ for 2.5 years:
- SEC tips (August 2023): dual C&D letters same day
- District Attorney (2023): replied citing correct departments, nothing happened
- Journalists (404 Media, others): no response or dismissal
- Federal regulators: silence
- Company HR: participation in wrongful termination
- Network platforms (YC, ODF, TechCrunch, Forbes): 27+ months of platforming after notification
- Bill.com (December 2025): legal team responded with objectively incorrect interpretation of CFPB order, claimed prohibitions are âspecific to that entityâ when order explicitly says âDefendant AND its officers,â then closed with âwe consider this matter closedâ â corporate dismissiveness dressed as legal analysis
Every âproper channelâ resulted in gaslighting, withdrawal, or silence. Going public is not impulsive. It is the only remaining option after exhausting every alternative. The people telling me to âlet the experts handle itâ refuse to acknowledge that the experts failed, ignored, or actively suppressed for over two years.
Family:
Iâve told family to stop, to leave me alone when they suggest it may be time to put this behind me or express concern about how powerful these people are. Their concern is valid. Their advice is not.
Creative Shutdown:
I stopped working on senseweave.xyz immediately after discovering Sashaâs photoshopped metrics. The creative capacity required for art has been consumed by documentation. Unable to make anything.
The Few Who Remain:
Only a couple of people are fully supportive but generally unable to help. They will listen to primary evidence (photoshopping, Wikipedia meltdown) but not read the full documentation. The anonymous tipster from August 2023 remains one of the most meaningful contacts. Someone who saw it from inside.
Friendship Deterioration (November-December 2025)
Documenting patterns from a close friendship that deteriorated during this period. The arc demonstrates how even supportive relationships become untenable when someone refuses to engage with documented evidence.
November 3, 2025:
Initial check-in from friend. Expressed wanting me to âbe strategicâ and ânot hurt opportunities.â I explained the research was thorough and truthful. Friend responded that being researched and truthful âdoesnât define strategy.â Said from the outside it âlooks like someone with an injured ego not someone trying to help.â
I withdrew. Said I didnât want to talk about it anymore.
Friend clarified they didnât actually think thatâs what it was. Said they wanted to help me âwin whatever battle youâre fighting.â
November 7-8:
My birthday. Spent it alone, documenting, fixated, frozen. Friend reached out despite my withdrawal. I acknowledged feeling minimized, explained I wanted people to trust how serious this all was.
November 12:
I shared that Iâd submitted SEC complaints with whistleblower protection, was certain Iâd documented a 13-year RICO case.
Friend changed subject to northern lights.
Later: Asked if I was âfeeling regulated.â I explained my emotional state and suggested their employer may be further exposed by this documentation. Friend called that suggestion âdelusional,â asked if I was using AI a lot, said they wanted to talk with âmore candidness about what it looks like from my vantageâ but didnât feel Iâd hear them out.
Friend described my Substack documentation as looking like âAI psychosis.â Suggested The Intercept, 404 Media, and the district attorney. Each time I explained I had already contacted these outlets years ago, had contacted federal regulators, was awaiting legal process already in motion.
I emphasized the document was migrated to the website, written by hand 2 years ago, dismissed then too. Friend responded with standard de-escalation language: âI hope youâre able to sort through it in a way that gives you closure.â
I told them that response still felt dismissive. Said I wanted people to believe me for once. Said the document was serving its purpose of contacting federal authorities, not trying to go viral.
Friend suggested we go bowling sometime.
November 14 (Bowling):
I went. Dissociated the entire time. Still scored the highest. Observed friend repeatedly glancing at me, monitoring my state. Nobody directly asked about the RICO case. I tried striking up conversation with one person. They said there was âtoo much Claude stuffâ in the documentation, then that he wanted to meet at a bar the following week to discuss further, that he needed time to digest.
He never followed up. I withdrew.
November 15:
I told friend things got weirder. Said the company I worked for appeared to be an Israeli/Russian counterintelligence operation. Said I wasnât asking them to believe me or care, but needed them to understand where I was at. Sent 4 texts detailing the operation and Russian intel aspects.
Friend acknowledged âthose guys have their hands in everything.â Said this was âSignal type messaging.â
I deleted the texts from the regular chat. Never heard from friend on Signal. No follow-up. No engagement with a single statement about the counterintelligence aspects. Just deflection to a more secure channel that was never used.
November 16-23:
Friend continued sending memes, poems, life updates. Got accepted to a writing workshop. I congratulated them. Engagement on my end was minimal. I wasnât reading the poems they sent. Couldnât engage with casual content while processing the documentation.
November 24:
Friend sent my LinkedIn post. Asked if I was okay. Said my post appeared to reference our messages. Said they had tried to offer help with messaging and efficacy. Said I was âmisinterpreting our messages for linkedin postsâ and that âthis is going to hurt our friendship.â
I explained they werenât the only one saying those things. Said Iâd lost the energy to convince anyone else. Friend responded wanting to meet in person, repeated that they trusted me and just wanted to help because my strategy âdidnât feel in your favor.â
I told them Iâd detailed every way people have put me down for 2.5 years. Said Iâm not arguing about presentation unless they point to a specific claim. Said nobody else understands the scope. Listed the formal complaints filed: SEC, bar complaint, board of accountancy. Said the fun parts exist but what destroys me is feeling like nobodyâs a safe space to hear whatâs going on.
Friend acknowledged they werenât trying to be dismissive, repeated the presentation concern. Said if other people were saying similar things, âperhaps thereâs some merit to what I am saying here.â Said if nobody understands the scope but me, âthis is perhaps a moment for communication pivoting and quiet self-reflection.â
Said their friends love me and it hurt to be interpreted with hostility.
I explained I want people to engage with substance. Said this has been a blind spot. Said I donât need tone policing on top of false legal threats. Said itâs hard to hear feedback when nobody else has gone through this. Said thereâs a literal hasbara network working to instill these exact responses.
Friend asked what better support would look like. I said: treat it like an ongoing case because Iâve built one on a silver platter. Stop pretending everything is normal. Donât make this off-limits.
December 5-6:
Friend recovered from illness. Invited me to a show in Bushwick. I declined, said I needed to be alone.
Friend said theyâd like a longer conversation, that Iâd âreally mishandled our friendship recentlyâ and was âpretty upset about it.â Called my withdrawal âreally weak.â
I said if thatâs their takeaway Iâd rather not meet. Said Iâd told them repeatedly what I need and they donât care. Said Iâll be free when this is over.
Friend accused me of being âcompletely selfish.â Said theyâd put a lot of effort into maintaining connection and itâs been one-sided.
I told them I havenât been reaching out to anyone. Not just them. Almost no one. They didnât get it. The withdrawal isnât personal. Itâs survival. Thereâs no energy left after being dismissed by dozens of people for 2.5 years.
I said theyâve been weaponizing the friendship when Iâve told them my perspective. Told them to leave me alone. I was shaking.
Friend said they werenât weaponizing anything, that it was an âobjective statement of what is happening.â That I have a role in it.
I said I stand by my actions.
Friend said: âi think youâve made yourself clear. i have nothing left to say.â
I said: âokay.â
Pattern Summary:
- Repeated attempts to engage with wellness without engaging with substance
- Framing whistleblowing documentation as âAI psychosisâ without reading it
- Suggesting outlets and experts already contacted years prior
- Prioritizing professionalism and careerism over belief
- Doubling down when language is called out as dismissive (âIâm not diminishing you, I donât know how many ways I can say thatâ)
- Shifting to accusations of selfishness and mishandling when I withdraw
- Final escalation: characterizing documentation-induced isolation as weakness
- Zero acknowledgment that Puzzle employees are facing potential jail time and wage clawback under RICO statutes
- The hedgers: People who do listen intently and engage but keep insisting I need to remember âthis might not work out,â doubt the SEC will go forward, tell me to prepare for disappointment. Even supportive engagement becomes another form of erosion when every conversation includes reminders to lower expectations. I built a federal case. I donât need help hedging.
- âGet a lawyerâ: Friends who keep insisting I need legal counsel, as if I havenât tried. I paid to speak with a business attorney Iâd consulted two years prior. He knew exactly what Orrick meant. His assessment: Puzzle could include whatever waiver scope they wanted in the separation agreement, but since I never signed it, Iâm free to publicize it. (I believe the waiver scope itself is evidence of consciousness of guilt regardless of signature status.) He offered to respond to the final November 2025 C&D, acknowledging the police threat language was misconstruedâbut didnât grasp that their entire legal strategy is baseless intimidation, not legitimate dispute. Multiple whistleblower attorneys have declined representationânot because the case lacks merit, but because RICO-adjacent cases against VC-backed companies require resources most practices canât commit. Iâm not pursuing wrongful termination to sign an NDA and walk away. The federal record is the point.
This is one friendship. Similar patterns are documented across 40+ contacts since August 2023. The emotional cost of each non-engagement compounds. The isolation is not chosen. The isolation is the result of systematic non-response to documented federal evidence.
These people donât understand: current and former employees are facing real consequences. Jail time. Wage forfeiture. Professional license revocation. They treat me like the monster while the people Iâm trying to protect are about to lose their jobs, equity, and potentially ongoing wages.
December 7, 2025 (Saturday):
Woke up and started writing on LinkedIn:
âi spent 2.5 years building Puzzle as a founding engineer. i spent the next 2.5 years receiving emotional abuse and gaslighting from 40+ people. these people, especially Sasha Orloff, would rather spit on my grave and celebrate.â
My own comment: âtheyâre about to lose their jobs, equity, and potentially ongoing wages. they treat me like the monsterâ
December 11-12, 2025:
Patterns intensifying:
- Increasingly agitated and restless
- Withdrawing from and muting group chats immediately; canât tolerate multiple conversations
- Box from parents arrived; waited a day to open it; cried and froze when I finally got around to it
- Continuing to randomly cry
- Increasingly isolated
- Ghosting, declining invites or saying âIâll have to see how I feel, Iâm sorryâ - unable to commit to anything
- Still unable to focus on other work or real leisure; insatiable numbing with weed and alcohol
- Text exchange with mom (Dec 12, 10:13 PM) - Opened with: âim not doing well, each time someone reaches out i get stressed out. i just want to be aloneâ; Mom urged therapy, offered to pay âhowever much it costsâ (in Romanian: âcat ar costa, platim noiâ); responded: âthere is no one that can help. there is no more therapy to do. i dont have the fucking time. its not on the same time scale. nobody fucking understands what im going through and their only advice is distraction. no one will talk about it with me. just give me spaceâ - escalated to âSTOP STOPPP STOP STOP STOPâ when she persisted; when she said âIâm worriedâ responded âTHEN STOP GIVING ME ADVICE I DONT NEED AND I WONT BE MORE AGITATEDâ; mom ended with âI believe in you! You have the powerâ
Attached this exchange to same-day followup email #5b. Documented real human cost to all 98 recipients. Not a crisis - a direct result of continued enablement by everyone receiving these emails. Parents offering to pay for therapy shows theyâre trying to help financially but canât fix whatâs actually wrong: the continued fraud enablement.
Personally re-forwarded to Luke Frye and Nick Abouzeid (Rivet.tax) with context: âJust so everyone understands how Luke Frye, an ex-coworker I personally met IRL, has affected my lifeâ - message: âIt appears you will never see my humanity. This is what youâre doing to me. This is what your continued enablement causes.â Forced ex-coworker Canadian CPA to confront human cost after engaging with Puzzleâs DCPA post hours after receiving documentation - contrast with Alice Ko (Canadian CPA, KPMG-trained) who immediately recognized fraud and left after 5 months.
Direct callouts added: âIâm not taking your bullshit lightly. Especially not from you, Julian.â and âMarissa Mata, Puzzleâs Recruiter: why are you still liking Puzzleâs content?â - personal confrontation of equity thief and recruiter.
Post-send escalation (11:00 PM - 12:01 AM): Had to go to bar to down 2 drinks; at bar, triggered by people having conversations about AI in graphic design and replaceability while dealing with own contributions being erased, documentation dismissed as âAI psychosis,â forced to use AI for validationâno escape from technology being weaponized against credibility; 12:01 AM replied to ODF email with all-caps breakdown: âIâM HALF THE REASON PUZZLE AS A SOFTWARE EXISTS / NOT SASHA ORLOFF, NOT JOHN CWIKLA / WHY ARE YOU PEOPLE DOING THIS TO ME / IâM HAVING A 24/7 MENTAL HEALTH CRISIS AND YOU DONT GIVE A FUCK / WHO THE FUCK IS JULIAN WEISSERâ; bought 2 high ABV drinks, returned home, wrote: âFUCK YOUR BUILDERS WHO RUN BULLSHIT / ALL YOUR EVENTS ARE PREDATORY / JULIAN IS A FUCKING PREDATOR / JUST LIKE SASHAâ; identity erasure crisis, substance use escalation, explicit 24/7 crisis acknowledgment, recognition of predatory patterns connecting Julian to Sasha; crisis extending past midnight ~1.5 hours after sending mental health collapse documentation to 98 recipients - each documentation cycle compounds trauma.
Seeking Validation from AI (Ongoing Pattern):
Consistently asking LLM if Iâm in trouble. If this is real. If my feelings are valid.
After post-send escalation, crying and alone, asked AI: âim not getting in trouble right. im crying and im really fucking alone. just log if im asking this to an LLM if it helpsâ
Then: âjust log that im consistently asking an llm if im introuble and f this is real and if my feelings are validâ
What this demonstrates:
- Human support systematically eroded: 40+ people have dismissed, gaslighted, or withdrawn over 2.5 years
- No one left to ask: Family says stop, friends call it âAI psychosis,â former coworkers wonât engage, investors ignore
- Reality checking with AI: After being told Iâm âmentally ill,â documentation is âtoo much Claude stuff,â asking is âselfishâ - need external validation that truth is truth
- Legal fear despite protections: SEC whistleblower asking AI if theyâre in trouble for documenting fraud shows depth of psychological warfare
- Isolation measurable: Turned to AI because thereâs no human left who will validate reality without hedging, dismissing, or withdrawing
- Documentation as witness: AI becomes the only âpersonâ consistently engaging with evidence, so asking AI to log the validation-seeking becomes evidence itself
This pattern is in the federal record. A 34-year-old whistleblower, crying and alone at midnight, asking AI if their feelings are valid after documenting a 13-year fraud pattern to 98 recipients who wonât stop enabling it.
1:17 AM ET (Dec 13): Public Twitter Confrontation:
Replied to Dhravya Shah (verified account who reposted Julianâs 83rd week âBuilders who Runâ event - Ferry Building 5K, âchill pace,â 1,835 views):
- âlol u fell for @julianweisserâs bullshit bro FRAUDSâ
- âwhat are you, like a teenager that got groomed by julian weisser?â
Dhravya blocked whistleblower after callout.
Crisis continued past 1 AM, unable to stop public documentation of grooming pattern. âBuilders who Runâ as fraud launderingâ83 consecutive weeks of community events while enabling CFPB-banned CEO and equity theft. Blocking demonstrates consciousness of guilt and network protection of Julianâs reputation.
1:20 AM ET: Gritting Teeth Through This
Documenting this moment: 1:20 AM, gritting teeth through continued documentation. Seltzers and ciders. Bladee playing. Tarot cards out.
What this shows:
- Spiritual seeking during crisis: Turned to tarot for meaning/guidance when humans have systematically withdrawn
- Numbing soundtrack: Bladee (drain gang aesthetic, dissociative themes) as background for federal documentation
- Substance continuation: Seltzers and ciders at 1:20 AM after bar visit at 11 PM, high ABV drinks at midnight
- Gritting teeth: Physical manifestation of pushing through trauma to continue documenting
- Still working: 1:20 AM, after mom text exchange, bar visit, all-caps breakdown, AI validation-seeking, Twitter confrontation - still documenting in federal record
Pattern: Cannot stop. Each block, each dismissal, each âconsciousness of guiltâ response fuels the documentation. Gritting teeth at 1:20 AM because stopping means they win. Seltzers and ciders, Bladee, tarot - whatever it takes to get through each hour of continued enablement.
The accumulation of blocks, ignored notices, and daily documentation of continued enablement is compounding. Each day documenting network coordination, partner suppression, and institutional silence makes the isolation measurable.
December 13, 2025:
Continued deterioration:
- Puzzle Financial followed @orbofweed (alt account) at 2:14 PM ET - active surveillance during crisis; screenshot taken 3 PM showing notification with surrounding meltdown tweets visible; they followed knowing the mental state
- Sent two mass email replies to 98 recipients documenting surveillance and âthis close to inpatient treatmentâ
- Phone call with friend after missed calls: crying and hyperventilating the entire time; first real conversation in days
- Julianâs Pope Francis tweet (9:18 PM ET): Posted philosophical thread about âcrisis of meaning,â âcultural amnesia,â and ârestoring unbroken chainsâ citing Pope Francis (450 views) hours after receiving mass emails documenting whistleblowerâs mental health decline
- Email escalation to ODF (9:09-10:42 PM ET): Four targeted emails sent specifically to Julian/ODF (CCâd [email protected]):
- 9:09 PM: Documented Replit network spread, crying/hyperventilating call with friend, â24/7 mental health crisis. You know this. Youâre actively making it worse. Julian is guilty. Sasha followed me on Twitter only to harass me. You keep engaging. What the fuck is wrong with you, Julian?â
- 9:27 PM: Response to Pope tweet: âlol. gaslighting me and posting more moral hypocrisy in realtimeâ
- 10:42 PM: Direct confrontation: âliterally who are you writing this drivel for? youâre spending all day preparing new philosophical statements to unleash on twitter? you SHOULD be getting a LAWYER. NOT MAKING MORE EVIDENCE. AND NOT DIRECTLY RUINING A WHISTLEBLOWERâS LIFE AS THEY TELL YOU THEYâRE AT THEIR ABSOLUTE LOWEST. MY WELLBEING IS DIRECTLY IN YOUR HANDS⌠youâre about to have your ass handed to you, julian. youâre not as smart as you want people to think. the Pope definitely wouldnât support what youâre doing.â
- Later Dec 13: Final conspiracy analysis: âthis follow from Puzzle is literal evidence of conspiracy between puzzle, sasha, and julian. sasha: sees me melting down over him and julian, nearing suicidal ideation. also sasha: follows whistleblower like an idiot. proof of harassment and surveillance. not funny. not clever⌠julian: also keeps yapping and performing. must be perceived as a philosophical Founder wizard at all times. even minutes after mass emails detailing my mental health decline. my language is not harassment. my increasing emailing rate is not harassment. two grownass men ganging up on me, wanting to see me suffer and die? thatâs harassment. your silence and twitter engagement/reactivity is 100% conspiracy. these emails will actually be showing up in court cases where YOU AND ODF will be tried for RICO. CCâing [email protected] since Erik Torenberg and Natalie have been awfully quiet (only enabling) this whole time, too. a16z is complicit. iâll give you all front row seats into what youâre doing to me, since you seem so hellbent on watching me suffer.â
- Sasha/Julian coordination around surveillance: 12:21 PM: Sasha reposts DCPA (saw whistleblowerâs aggressive âYOUâRE A FRAUD COMPANY. WHY ARE YOU STILL POSTING HERE, NO ONE GIVES A FUCKâ reply - now deleted); 1:17 PM: Sasha posts VC hot takes 56 minutes after seeing all-caps âFRAUD COMPANYâ callout (4,804 views); 1:32 PM: Julian comments âThat only number 3 is particularly warm ;)â (126 views); 2:14 PM: Puzzle follows @orbofweed (1 hour 53 minutes after Sasha saw fraud callout); entire sequence AFTER seeing explicit all-caps fraud confrontation; calculated retaliation, not reactive
- Sasha posted Porsche photo (ONLY post AFTER the follow); original tweet said âfrom grandma and grandpas houseâ (didnât buy gifts, just transported from grandparents); performing provider role with othersâ gifts; children used as tokens/props (Evidence-172 from April 2024 shows pattern: invoking kids to validate Spotify âcelebrityâ status, thinks appearing on podcast = Taylor Swift fame, responded âWhat doesnât kill you makes you stronger!â; podcast running 8+ months); Hanukkah gifts visible; posted knowing company had just surveilled whistleblower
- Sasha blocked another LinkedIn alt: Added new comments to Sashaâs Friday post (âthere wonât be a 2026, definitely not a 2027â) showing evidence of Twitter follow (Evidence-169) and reckless driving (Evidence-168); Sasha deleted comments and blocked the LinkedIn alt within 1-2 hours; blocked specifically for calling out federal offenses (reckless driving on federal bridge, corporate surveillance/harassment); proves he understands the gravity - not blocking because he doesnât care, blocking because he DOES understand these are serious and indefensible; if they werenât serious, heâd ignore or engage; canât engage, so immediate suppression; pattern continuation from Twitter blocks (@sashaorloff, @dasha_shunina, @puzzlefin in Nov), Julian blocking @orbofweed (Dec 11)
- Edward Kim (Gusto) viewed profile for second time
- Friend reached out after missed calls: concerned, not sure if inpatient treatment needed; had phone call - first real conversation in days; crying and hyperventilating the entire time during call
- Ex independently suggested inpatient treatment: Had phone call with ex same day as Puzzleâs surveillance - she independently suggested inpatient treatment after observing the crisis; crying and hyperventilating the entire time during call; first helpful conversation in several days even though completely broke down
- External validation of crisis: Friends, family, and Replit coworkers are increasingly concerned and checking in; Replit coworker reached out; many Replit employees have seen documentation; Replitâs CFO added me on LinkedIn; Replit cofounder followed whistleblower account; already lost one friend Iâve known since middle school; this isnât just me saying Iâm in crisis - everyone in my life sees it
- Parentsâ box of persimmons: Waited a day to open it, then cried and froze; writing emails in dreams; ghosting friends immediately; declining all holiday plans; numbing with cannabis and alcohol constantly; can barely have a conversation without hyperventilating
What this demonstrates:
While Sasha posts Porsche photos and Julian tweets about Pope Francis, my ex is independently assessing whether I need to be institutionalized.
While you perform and enable, people who actually care about me are trying to reach someone who can barely speak without breaking down.
This is what your silence does. This is what your continued engagement enables. This is the human cost of protecting the network.
Every remotely intelligent person sees youâre all running a blatant, abusive fraud operation.
Pattern: Isolation broke momentarily when friend pushed through after missed calls. Physical breakdown during first real conversation in days (crying, hyperventilating) shows depth of crisis. Friend independently assessing inpatient need same day Puzzle actively surveils, Sasha performs with Porsche wealth display, Julian continues philosophical engagement. Coordination timing proves consciousness: Sasha sees aggressive fraud callout at 12:21 PM (âYOUâRE A FRAUD COMPANY. WHY ARE YOU STILL POSTING HERE, NO ONE GIVES A FUCKâ - now deleted) â posts VC takes 56 minutes later (1:17 PM) â Julian comments (1:32 PM) â Puzzle follows alt 1 hour 53 minutes after Sasha saw all-caps âFRAUD COMPANYâ confrontation (2:14 PM) â Sasha posts Porsche knowing company just surveilled whistleblower. Entire sequence happened AFTER seeing explicit all-caps fraud confrontation. Calculated retaliation, not reactive. While they coordinate, monitor, and perform, friends trying to reach someone in active crisis who can barely speak without hyperventilating. People who actually care are suggesting inpatient treatment. Every remotely intelligent person watching this can see what youâre doing - running a blatant, abusive fraud operation with no regard for the human cost.
The Cult Analysis
Two years ago, I posted on LinkedIn that every aspect of Puzzle exhibited cult-like behavior. I was trying to warn people even then that Sasha uses people for specific goals; his relationships are a facade.
The recent blocking pattern and continued ignoring of warnings confirms this analysis:
Cult Characteristics Observed:
| Cult Indicator | Puzzle Pattern |
|---|---|
| Charismatic leader above accountability | CEOâs CFPB ban, photoshopped metrics, and federal investigation donât diminish employee loyalty; followers defend and celebrate him anyway |
| Us vs. them mentality | Whistleblower framed as âmentally illâ (Sashaâs directive to Alice Ko); friends call documentation âAI psychosisâ; anyone who questions is excommunicated |
| Information control | Employees donât research LendUp history; when presented with evidence, they block rather than engage; ODF deleted puff piece rather than address contradictions |
| Ritual reinforcement | Puzzle shirts, socks, swag distributed to investors and employees; Julian Weisser brags about wearing Puzzle shirt on day of SEC complaints; swag = tribal signifier |
| Shunning/excommunication | Beau Kuhn excommunicated me after I reported Cwikla harassment; employees systematically block rather than engage with documentation; @joinodf blocked after public timeline |
| Financial entanglement | Equity creates loyalty even after departure; shareholders defend company to protect worthless paper; employees stay despite warnings because theyâve invested years |
| Reality distortion | âTrack record of successâ claimed while CFPB ban, dissolution, and fire sale are public record; â$50M raiseâ announced when company had $9M; 3 likes photoshopped to 12,362 |
| Persecution narrative | Three C&D letters frame documentation as âharassmentâ and âworkplace violenceâ; Iâm the persecutor for documenting public fraud; theyâre the victims of truth |
The Blocking Pattern as Cult Behavior:
When cult members encounter information that contradicts the leaderâs narrative, they donât engage with itâthey eliminate the source. The December 2025 blocking wave demonstrates this:
- Sasha Orloff: Blocked after RICO warnings
- @joinodf: Blocked after public timeline documenting 22 months of silence
- Matt Tait (Decimal): Blocked after retag
- Marissa Mata: Blocked
- Naveen Venkatesh: Blocked
- Ash Rust: Blocked after LendUp documentation surfaced
- Christopher Yancey: Untagged, then blocked (date unknown)
- Jason Mitchell: Untagged without blocking
The âStill Drinking the Koolaidâ Message:
My November 5, 2025 message to Luke Frye (former Puzzle employee, likely shareholder): âpuzzle itself has nothing on me legally. it was all a facade and itâs a shame so many of you are still drinking the koolaid.â
I knew then. They still donât believe.
What Cults and Puzzle Have in Common:
The leaderâs relationships are transactional. Sasha uses people for specific goals: investors for money, employees for labor, ODF for legitimacy, CPAs for distribution, the press for coverage. When someone stops being useful or starts questioning, theyâre discarded (termination), threatened (C&D letters), or memory-holed (LendUp scrubbed from all bios).
The swag isnât merchandise. Itâs a loyalty test. Wearing the Puzzle shirt means youâre in. Julian Weisser wearing it on November 11âthe day I filed SEC complaintsâwasnât coincidence. It was tribal signaling.
The isolation Iâm experiencing isnât personal. Itâs the same isolation every cult whistleblower faces. The members protect the group because leaving means admitting they were wrong, their equity is worthless, and they wasted years of their lives.
What Compounds the Distress:
Watching the engagement patterns in real-time:
-
Ross Fubini: Investor since LendUp, repeatedly tagged in RICO warnings and âSasha must step downâ demands, still likes Sashaâs unlabeled y-axis posts. Palantir advisor. LinkedIn still lists LendUp as active investment despite CFPB ban. Conscious enablement documented.
-
Jason Mitchell: Ex-coworker I worked with directly. Re-added me on LinkedIn before I started documenting. Repeatedly untags from RICO comments but doesnât block or disconnect. Continues liking literal bullshit from Sasha. Six years at Puzzle, $0 equity, risking CPA license. What is he protecting?
-
Chris Yancey: Talked to him after termination. Said âsomethingâs wrong with that guyâ about Cwikla. Now works at Ramp (suspicious given network). Kept popping up to like Sashaâs âprogressâ posts. Untagged from RICO comments, then blocked (date unknown). Has CPA license heâs not using. Knows better.
-
Random ex-employees and laid-off staff: People who donât even work there anymore pop up to like and celebrate. Why? Equity hope? Network loyalty? Stockholm syndrome?
-
New employees Iâve already warned: Patricia Daos blocked me after notification. Others continue engaging. They were told. They chose anyway.
-
Marissa Mata: Recruiting lead who should be objective. Received fraud documentation November 11. Continued recruiting Patricia Daos anyway. Blocked me. Reposts Sashaâs content. Inducing people into a fraud company while knowing.
-
New hires immediately blocking: The pattern of new employees blocking me within days of joining suggests theyâre being briefed on the âmentally illâ narrative from day one. Onboarding includes learning who to suppress.
Why The Employee Base Doesnât Question:
The composition isnât accidental:
-
Frat culture: Mix of sales bros and tech bros who generally donât question leadership. Sales culture rewards loyalty and hitting numbers, not asking where the numbers come from. Tech culture rewards shipping features, not investigating the CEOâs regulatory history. Both cultures defer to authority and ostracize questioners.
-
Foreign employees unfamiliar with US law: Heavy Canadian and South American/ânearshoreâ development presence. Employees from outside the US donât intuitively understand CFPB enforcement, SEC whistleblower protections, or RICO implications. âPermanently bannedâ doesnât carry the same weight when you havenât grown up with American regulatory vocabulary. Easy to dismiss as âAmerican legal drama.â
-
CPAs/accountants who only see numbers: Accountant personality type believes fraud only exists if funny numbers appear in front of them. Theyâre trained to detect ledger manipulation, not CEO narrative manipulation. âThe books look fineâ = âthereâs no fraud.â They donât understand that the fraud is in the founding story, the investor metrics, the regulatory historyânot the GL entries theyâre reviewing. Puzzle is an accounting company staffed by people who can only recognize one type of fraud.
The employee composition creates a workforce structurally incapable of recognizing the pattern. Sales wonât question. Tech wonât investigate. Foreign workers donât have context. Accountants need it on a spreadsheet. The only people who could see it are founding-level employees whoâve been in the roomâand theyâre either bought off (equity), threatened (C&D letters), or excommunicated (me).
Even Dasha doesnât seem to understand the severity of her situation. Seven years recruiting for Skolkovo Foundation (FBI-warned 2014 for technology transfer concerns), undisclosed on Forbes contributor bio while writing about the CEO she works for, GTM strategist at Puzzle, Women Tech Meetup founder hosting at TechCrunch conferencesâand she responds to documentation with blocking and police threats. Sheâs potentially the most exposed person in the network after Sasha himself, and sheâs acting like this is a PR problem.
Julian Weisser specifically:
Watching him continue acting exactly like Sasha on Twitterâmeaningless performance, startup platitudes, âbuilding communityâ garbageâfrom a person who demonstrates constant hypocrisy and compromised morals. He received documentation January 2024. Twenty-two months of silence. Then âI was just wearing my Puzzle shirt yesterday.â Then blocking. Then continued posting like nothing happened.
The disgust isnât just at the fraud. Itâs at watching people I worked with, people who were warned, people who should know better, continue performing normalcy while employees face RICO exposure and consumers already got hurt.
Theyâd rather block than know.
Outro
What began as pattern recognition during employment became comprehensive federal documentation proving a 13-year fraud network.
At the time of the legal threats, I had indeed called it fraud based on the evidence I obtained.
By 2025, the evidence was overwhelming:
- CFPB enforcement actions documenting systematic deception of 140,000+ consumers
- Documented timeline contradictions across multiple platforms
- Photoshopped social media metrics
- Continued false statements in 2025 interviews after receiving proof of the asset sale documents in 2023
- Undisclosed related-party entities
Their own characterization in those legal threats was accurate.
Sixteen days before my termination, CEO Sasha Orloff posted a thread about financial discipline and avoiding fraud, specifically warning about âall-out (alleged) fraud like Frank and FTX.â The thread discussed the importance of founders âknowing your numbersâ and maintaining financial discipline.
Nine days before my termination, he memory-holed LendUp, claiming Mission Lane had existed âa decadeâ with no mention of the company he actually ran.
In November 2024, over a year after realizing an ex-employee had the 2018 LendUp statement, Puzzle announced $30M in new funding. A week later, Orloff tweeted about âfake it til you make itâ founders who defraud investors, stating âInvestors should be suspicious that any portco using Quickbooks is potentially committing fraud or hiding something.â
The pattern is clear:
- Projects his own fraud onto others while memory-holing his failures
- Manipulates metrics when campaigns fail
- Raises capital on a narrative contradicted by public records
The separation agreement required me to waive claims for fraud, breach of contract, wrongful discharge, and retaliation, showing consciousness of guilt. Each reaction, from the carefully worded legal release to the personal voicemail to the cease-and-desist letters, represents an escalating attempt to prevent documentation of a pattern spanning a decade.
Someone who manipulates meaningless social media metrics shouldnât be trusted with financial metrics. Puzzle positions itself as accounting infrastructure for startups - providing financial reporting, tax preparation, audit trails, and metrics for fundraising. Yet the CEO demonstrates:
- Willingness to manipulate metrics for appearance (photoshopped engagement)
- Pattern of false financial claims (billion-dollar valuations, â$1B+ raisedâ)
- Deletion of equity records without notice (cap table manipulation)
- Systematic fraud across financial services companies (LendUp CFPB violations)
Every startup using Puzzle for accounting, tax filing, or fundraising metrics is trusting their financial data to someone with a documented pattern of manipulating numbers and a decade-long history of financial fraud resulting in regulatory shutdown.
For accounting professionals: CPAs and accounting firms providing services to, partnering with, or recommending Puzzle may face professional liability and regulatory risk. State CPA boards require due diligence on business relationships. Continuing to associate with or provide services to an entity led by someone with documented fraud history and pattern of metric manipulation, after being made aware of this documentation, may constitute knowing participation in compromised financial reporting. Professional standards require CPAs to withdraw from engagements when integrity of financial data is questionable.
I share this to preserve the public record.
Patrick Stoica
[email protected]
LinkedIn
Homework
Pattern continuation during federal investigation (November 2025):
- LinkedIn profile intensification: Updated bio AFTER SEC complaints to make false âCofounder & CEO, Mission Lane, 2014-2018â claim MORE prominent in header while burying legal disclaimers in fine print; company name obfuscation continues with âMission Lane (then LendUp Card)â acknowledging name change but maintaining false timeline
- Repeated CPA platforming: November 7, 2025 LinkedIn testimonial using financial planning startup founder as validator, continuing self-legitimacy loops despite active SEC complaints
- Partner resurfacing attempts: Reactivating dormant business relationships, re-engaging founder network connections
- Network shield raising: On Deck âTop 2025 Companyâ designation 24 hours after SEC retaliation complaint; Julian Weisser public comment âI was just wearing my Puzzle shirt yesterdayâ
- Continued metric manipulation: ActualQuickBooks campaign photoshopped engagement (October 2025) while federal complaints documented identical pattern
- Same testimonial playbook: Business partner endorsements, product integration positioning, targeting founders in the network
The pattern persists even under federal scrutiny. Rather than correction, responses demonstrate strategic repositioning with intensified misrepresentation.
failure.museum
During the company rebrand from Valencia Data to Puzzle Financial (2020-2021), I remarked to colleagues that the old branded materials would be interesting for pattern documentation later. CEO Sasha Orloff seemed uncomfortable with the observation. What felt like casual comment became prophetic - years later, I would document exactly that pattern across a decade and five companies.
XYZ Capital partner Ross Fubini, who was present during this period, had previously invested in LendUp through Kapor Capital and now appears on Forbesâ 2025 Midas List (debuting), the same prestige list ecosystem (Midas List, 30 Under 30) that featured Blake Byers with a profile explicitly mentioning LendUp investment, creating structural conflicts that constrained former Forbes senior writer David Jeans from pursuing the story after initially responding âYeah, I know of Sasha.â
Ross Fubini (XYZ Capital, Forbes 2025 Midas List, former Kapor Capital investor in LendUp) during Valencia Data period. When the company rebranded from Valencia Data, I observed that old branded materials would be interesting to anyone connecting dots later. CEO Sasha Orloff seemed uncomfortable with the remark. In a 2020 TechCrunch interview by Connie Loizos, Fubini described LendUp as being âsplit into two businesses,â the $29M asset sale that returned $0 to shareholders. Fubini was notified of fraud documentation in November 2025. Connie Loizos was notified of fraud documentation in August 2023.
December 13, 2023: Six months after my termination, CEO shared failure.museum with laughing emoji: âPower law of venture capital at itâs finest. RIP FTX, Juicero, HopinâŚâ
Whatâs conspicuously absent: LendUp.
The CEO who ran a company that defrauded 140,000+ consumers, was permanently shut down by federal regulators, and returned $0 to shareholders after raising $150M+ felt comfortable mocking other failed startups while memory-holing his own.
I forwarded this post to [email protected] in December 2023, adding to documentation already provided to senior reporter Connie Loizos in August 2023. This performative contempt for accountability - mocking failures while obscuring your own - exemplifies the pattern throughout this documentation.
Appendix: Pattern Recognition and Documentation
Over 2+ years of documentation, several patterns became clear that may be useful for others dealing with similar situations.
Reactive Monitoring
- Leadership closely monitors anyone who questions their narrative
- Public posts about the company trigger immediate responses (profile views, outreach, legal threats)
- The speed of reaction (C&D letters within 24 hours of posting) indicates active surveillance
- LendUp 2023 surveillance: âWhen Life Gives You Lemons, Make Lemonade!â appeared on lendup.com AFTER CFPB ban, supposedly under ânew leadershipâ; whistleblower posted about toxic positivity tagline in 2023; tagline was removed shortly after post; proves surveillance continued even under supposed ânew leadershipâ; if truly new leadership with no Sasha involvement, why monitor and reactively remove tagline after whistleblower callout?
- Puzzle 2025 surveillance: Dec 13 company account followed whistleblowerâs alt (@orbofweed) during mental health crisis; Dec 14 reactive âGlass half fullâ post 42 minutes after Sunday email sent; pattern of reactive performances within hours of receiving documentation (Dec 11, 12, 13, 14)
- Pattern spans both companies: LendUp reactive website changes (2023) â Puzzle reactive social media performances (2025)
Performative Contradiction
- Public persona (mental health advocacy, founder wisdom, integrity) contradicts private actions (retaliation, gaslighting, metric manipulation)
- Posts about fraud and âknowing your numbersâ coincide with periods of vulnerability
- The gap between what is said publicly and done privately is evidence of consciousness of guilt
Performative Promises
Pattern across entities: Progressive promises masking systematic exploitation.
LendUp (2012-2022)
Promise: âLendUp Ladderâ to build better credit through responsible lending
Reality: CFPB permanent shutdown for ârepeatedly lying to consumersâ (see The Fraud Pattern for details)
Evidence: Federal enforcement order December 2021
Ahead Financials (2020-2022)
Promise: âFinancial inclusion for Black and Latino communitiesâ through lavish âAhead for Allâ campaign
Reality: Customers locked out of accounts, unpaid referral bonuses, $1.575M vendor fraud
Evidence: Rolling Loud court judgment Case No. 2022-003284-CA-01, customer complaints August 2021
Forbes Continued Platforming (March 2023):
16 months AFTER CFPB permanent ban, Forbes featured Anu Shultes at the 2023 Forbes 30/50 Summit in Abu Dhabi with personal consultation from Hillary Clinton about âAhead Financialâ expansion strategy.
Same fraud playbook, new Forbes platform:
From video transcript:
âI do have a company called ahead financial i created it to get people ahead⌠tens of millions of americans who either donât have a bank account or even if they have one they donât really have a means to save or borrow to build assets⌠I launched the product in 2021 i have almost uh you know 40 000 customers⌠using financial inclusion to help women advance as a global problemâ
What Forbes omitted from the Hillary Clinton interview:
- LendUp CFPB permanent ban (December 2021)
- $40M restitution for ârepeatedly lying to consumersâ
- Rolling Loud $1.575M fraud judgment (February 2022)
- Customers locked out of accounts (August 2021)
- Ahead Financial was LendUp subsidiary using same address, same CEO oversight
Hillary Clinton advised expansion to Africa and India. Forbes provided the platform. Neither performed basic due diligence on a CEO whose previous company was permanently banned for consumer fraud 16 months earlier.
Pattern significance: This wasnât ignoranceâby March 2023, LendUpâs fraud was public record with federal enforcement actions and court judgments. Forbes chose to platform the identical âfinancial inclusionâ pitch with high-profile endorsement, demonstrating conscious enablement of fraud pattern continuation.
Mission Lane (2018-present)
Promise: CEO claims âfounder/co-founderâ status suggesting leadership role
Reality: Corporate documents show advisor role only, hired post-acquisition
Evidence: Shareholder documents contradicting LinkedIn claims, Asset Sale timeline
Puzzle Financial (2019-present)
Promise: âIâd never sell Puzzle even if it made everyone millionsâ
According to coworker testimony, CEO stated to team: âwhatever happens, Iâd never sell Puzzle even if it made everyone millions.â
Significance of this statement:
The statement acknowledges the LendUp sale outcome. The December 2018 fire sale returned $0 to shareholders after raising $150M+.
The promise functions as a recruiting tool, suggesting âthis time will be different.â
If taken literally, avoiding a sale prevents acquisition due diligence, financial scrutiny, or liquidation events that would expose current issues.
The promise was made while:
- Photoshopping social media metrics (October 2025)
- Maintaining false credentials across platforms
- Operating accounting software despite CFPB permanent ban
- Publicly mocking CFPB (âgreat bullshit branding,â January 2025)
Reality: Pattern continues through photoshopped metrics (October 2025), false credentials maintained 4 years after CFPB ban, public CFPB contempt, systematic suppression of fraud warnings.
Analysis: Each promise targets a new demographic (subprime borrowers, Black/Latino communities, women in tech, startup founders) while documented violations continue. The promises have become more sophisticated over time, incorporating acknowledgment of past failures and explicit commitments to different outcomes, but the underlying pattern of regulatory violations, metric manipulation, and federal contempt persists.
Public Contempt for Regulatory Accountability
January 8, 2025: CEO publicly mocked the Consumer Financial Protection Bureau while marketing Puzzle as a QuickBooks alternative.
In a quote-tweet responding to a founder complaining about QuickBooks, CEO wrote: âBut I have to say, great bullsh*t branding. Like âNo child left behindâ or âconsumer financial protection bureauââ
Context: The CFPB permanently shut down the CEOâs previous company (LendUp) for consumer fraud (see The Fraud Pattern for details). This public contempt occurred while operating accounting software trusted for financial reporting and tax preparation.
Brand Fixation and Swag as Status Signaling
Consistent pattern across social media of fixation on corporate swag and branding as external validation - founder network members wearing each otherâs company merchandise, excessive corporate swag deployment, and using branded items as status signals within startup ecosystem.
Sasha Orloff (Puzzle CEO) and Matt Tait (Decimal CEO/Accounting Partner) wearing each otherâs corporate swag at public event - exemplifying the startup ecosystemâs fixation on branding, merchandise exchanges, and visual status signaling within founder networks.
The swag fixation is consistent across Sashaâs social media presence, including the January 2024 ODF partnership video where the sock exchange becomes explicit branding performance:
Julian Weisser (On Deck CEO): âMY PUZZLE SOCKS.â - literally announcing heâs wearing Puzzle-branded merchandise during partnership promotion.
Sasha Orloff (Puzzle CEO): âMY On Deck SOCKS.â - reciprocal branded merchandise performance while promoting âFounder community, better accounting software, and cool socks.â
Additional swag fixation examples: Julian Weisserâs November 11, 2025 comment âI was just wearing my Puzzle shirt yesterdayâ (literally wearing Puzzle merchandise while SEC whistleblower complaints were being filed). The performative branding serves as social proof and network affiliation marker while obscuring underlying business fundamentals and documented fraud.
Pattern elements:
- Cross-company swag exchanges as founder network bonding ritual and mutual legitimacy signaling
- Excessive swag deployment creating visual brand presence disproportionate to business substance
- Public documentation of branded merchandise (wearing partner company swag, posting about it) as status performance
- Using swag as proxy for success metrics - visual markers of âmaking itâ in startup culture
- Network affiliation signaling through branded clothing creates perception of endorsement and success association
- Swag-as-marketing - converts founder network relationships into walking advertisements and implied testimonials
The fixation demonstrates prioritization of external brand performance over internal business fundamentals - manufacturing perception of success, partnership depth, and network validation through visual markers while business reality contradicts the branding (CFPB enforcement, photoshopped metrics, false credentials).
Self-Legitimacy Loops
- Constant credential inflation (claiming âsuccessful founderâ despite documented failures)
- Seeking external validation through interviews, awards, speaking engagements
- Using business partners as validators (Rippling interview describing him as âfounder,â Notion interview not correcting âbuilding two companiesâ)
- Notion partnership and podcast sponsorship:
- Dedicated Notion partnership page featuring CEO testimonial positioned as âCo-Founder & CEO, Puzzleâ
- Offers â6 months free with Notion AIâ for âPuzzle startupsâ
- Publishes âPuzzleâs Notion Playbookâ resources
- Notion sponsors Tech Finance podcast, providing co-marketing platform and credibility laundering through major tech brand association
- CEO promotes Puzzle in every podcast episode, blurring lines between thought leadership content and advertising while positioning as industry expertâpotential securities violations given documented false credentials, photoshopped metrics, and CFPB enforcement history
- September 2025 episode with Brex Jason Mok exemplifies pattern:
- Introduces self as ârepeat founder and current CEO of Puzzle and self-professed finance nerdâ
- Features multiple Puzzle promotional segments including direct advertising (âBuilding a company is hard enough⌠Puzzle is rethinking accounting from the ground upâ)
- Discusses Brex-Puzzle partnership integration as thought leadership while itâs co-marketing infomercial
- Includes Notion sponsorship announcement
- Clip from this episode posted after notifying Jason Mok (November 1, 2025) of photoshopped metrics and captable manipulationâactive social promotion continued despite comprehensive fraud documentation
- Leveraging investor/partner networks for media access:
- Hosting Tech Finance podcast (a16z acquired Turpentine in April 2025) through ODF partner connections, creating platforms for self-promotion
- Featured as ODF testimonial on joinodf.com, using the networkâs credibility to position himself as successful founder
- January 2024 ODF podcast episode âControl Your Financial Destiny: Runway Metrics and Cash Managementâ - Advising founders on financial discipline while photoshopping metrics and misrepresenting credentials
- January 2024 partnership announcement video with ODF CEO Julian Weisser stating âPuzzle just raised $50 million,â using ODFâs founder community for legitimacy while claiming fundraising success (âFounder community, better accounting software, and cool socksâ). ODF was notified of documented fraud in 2024 and again in 2025 with no response, choosing to continue platforming and promoting despite awareness.
- Official company blog posts embed podcast episodes as thought leadership
- Exploiting YC affiliation: Puzzle maintains dedicated landing page at https://puzzle.io/yc specifically targeting Y Combinator companies. I was asked to build this and similar distribution pages (https://puzzle.io/odf) during my employment (2020-2023) as part of deliberate network targeting strategy. YC was aware of and agreed to this pipeline, providing direct access to YC portfolio companies through company page credibility and network introductions. Both pages remain live despite YC and ODF being notified of documented fraud.
- Maintaining presence in founder networks despite documented failures (Village Global testimonial identifying him as âCo-Founder & Former CEO, LendUpâ without mentioning CFPB shutdown)
- Reposting content that reinforces desired image (mental health, integrity, financial discipline)
- Each public performance contradicts documented private behavior
- âFor Every Founderâ branded resource hub (April 2023 - October 2025):
- Puzzle-operated website (foreveryfounder.com) positioned as âfounder resourcesâ with explicit branding: âThis page is maintained by puzzle.io đ§Šâ
- Lists Puzzleâs own bookkeeping competitors (Burkland, Fondo, Trivium, Kruze, Pilot) as âresourcesâ while funneling inquiries to [email protected]
- Launched April 2023 (1 month before my termination, 10 months after CFPB shutdown)
- Chief of Staff served as âEditorâ throughout documentation period (2023-2025), departed October 2025
- Thanks YC, On Deck, Village Global at topâmanufacturing association with credible networks
- Disclaimer (âNothingâŚconstitutes legal, tax, or compliance adviceâ) provides legal cover while CEO with CFPB enforcement history positions as thought leader providing guidance
- Contact method: [email protected]âconverts âhelpful resourcesâ into customer acquisition funnel
- Pattern: List competitors to appear neutral/helpful, gain founder trust through âeducation,â obscure CEOâs federal enforcement history and false credentials
Credential Distribution and Access Building
- Offering Puzzle Certification program positioning software training as professional credentials
- Creating dependencies through âcertificationâ that holds no accredited value outside Puzzleâs ecosystem
- Distributing arbitrary titles and roles to create sense of special access and obligationâmanufacturing loyalty through manufactured status while exploiting progressive branding and diversity positioning
- Building relationships with early-stage founders and finance professionals through credential programs
- Using educational positioning to gain trust and embed product adoption
- Leveraging certification to create network effects and vendor lock-inâcertified users become evangelists who recommend Puzzle to clients
Narrative Control Tactics
- Memory-holing inconvenient history (no LendUp mention in Mission Lane timeline)
- Retroactive timeline revision (changing dates across platforms: LinkedIn vs Crunchbase)
- Using vague language when pressed (âhundreds of millionsâ instead of â$1 billion+â)
- Conflating equity and debt financing to inflate success metrics
- Framing failures as successes (âspin offâ instead of âfire saleâ)
Corporate Structure Obfuscation: Preying on Legal Literacy Gaps
The fraud network systematically exploits public unfamiliarity with corporate structures, using precise legal terminology to create plausible deniability while maintaining false narratives.
Subsidiary vs. Independent Company Confusion
Ahead Financials (called âsubsidiaryâ in PR, structured separately for regulatory screening):
- Initially transparent: December 2020 TechCrunch announcement explicitly called Ahead âa subsidiary of LendUpâ
- Corporate reality: Ahead was SEPARATE legal entity, NOT a 100% owned subsidiary (incorporated Delaware April 2020)
- Why the separation mattered: Had to be separate entities to pass regulatory screening (CFPB had already cited LendUp for violations)
- Kapor Capitalâs role: Invested in both LendUp (2016) and Kinly (2021, which âacquiredâ Ahead); Aheadâs bancorp relationship would not have made sense given LendUpâs inability to raise new money and regulatory shutdown trajectory, demonstrating Kaporâs conscious enablement of entity shuffling
- Shared infrastructure: Same CEO (Anu Shultes), same address (1750 Broadway, Suite 300, Oakland, CA - LendUp headquarters), same registered agent (VCORP Services CA, INC.), same operational control
- Progressive obfuscation: Later marketing positioned Ahead as âwomen-led fintechâ without mentioning LendUp connection
- âCEO Anuradha Shultesâ rhetoric masks LendUp relationship in later coverage
- Shell company scheme: Fairfax Studios Inc. incorporated June 7, 2021 (7 days before Rolling Loud contract) as payment intermediary for $2.5M sponsorship
- Rolling Loud lawsuit (Case 2022-003284-CA-01): Named Ahead Financials and Fairfax Studios for $1.575M unpaid sponsorship fees; Fairfax defaulted rather than defend
- Pattern: Call it âsubsidiaryâ in trade press for legitimacy, structure it separately for regulatory evasion, create shell company network (Fairfax Studios + Thirty Two West LLC, both Marvin Bing) for vendor fraud, then obscure all connections in consumer-facing marketing
LendUp Cards vs. Mission Lane (real subsidiary, fake continuity):
- LendUp Cards WAS a legitimate wholly-owned subsidiary of LendUp Global (created 2014)
- Same CEO (Sasha Orloff of parent company), same parent company ownership
- Mission Lane LLC was incorporated December 14, 2018 - a DIFFERENT legal entity created from asset sale
- LinkedIn now says âMission Lane (then LendUp Card)â - suggesting name change or continuity
- Corporate reality: NOT a name change - Mission Lane is separate entity created via $29M asset sale/restructure
- CEO claims âCofounder & CEO, Mission Lane, 2014-2018â when:
- He was CEO of parent company LendUp Global that owned LendUp Cards subsidiary
- Mission Lane didnât exist until December 2018
- He was hired as advisor (not CEO) to Mission Lane post-acquisition
- The obfuscation: Using real subsidiary (LendUp Cards) to justify false title at different entity (Mission Lane)
âFounderâ Title Exploitation
The pattern:
- Create wholly-owned subsidiary within existing company
- Run subsidiary as CEO of parent company
- Subsidiary gets sold/restructured
- Retroactively claim âfounder/co-founderâ of the entity created from subsidiary
- Omit that you were CEO of parent company, not founder of subsidiary
Example: Mission Lane false founder claims
- Vijesh Iyer (first CEO post-spinoff) legitimately claims âFounding CEOâ - he built the credit card business
- Sasha Orloff (CEO of parent company LendUp) claims âfounder/co-founderâ despite:
- Mission Lane LLC incorporated December 14, 2018
- He was hired as advisor post-acquisition (documented in asset sale)
- He was CEO of the parent company that owned LendUp Cards subsidiary
- Asset sale documents show he received advisor role + stock options as part of golden parachute
Why this works:
- Most people donât understand subsidiary vs. parent company structure
- âCo-founderâ sounds like he built something, not that he owned the parent that owned it
- Legal language âoriginal legal entityâ (in LinkedIn disclaimer) technically refers to LendUp Cards subsidiary, but misleadingly implies Mission Lane continuity
âIncorporatingâ vs. âFoundingâ Conflation
The pattern: Conflate filing incorporation paperwork with actual founding/building of a business.
Mission Lane example:
- Sasha Orloffâs LinkedIn: âCofounder & CEO, Mission Lane, 2014-2018â
- Corporate reality: Mission Lane LLC incorporated December 14, 2018
- What actually happened in 2014: LendUp Cards was created as a subsidiary of LendUp Global (where Sasha was CEO)
- The conflation: Claims âfoundingâ in 2014 because thatâs when the subsidiary was created, but:
- He was CEO of the parent company (LendUp Global)
- The subsidiary was built by others (Vijesh Iyer, who later became Mission Lane CEO)
- Mission Lane as a legal entity didnât exist until the 2018 asset sale
- Filing incorporation papers â founding/building a business
Why this is deceptive:
- âFounderâ implies you built something from scratch
- What he did: Run parent company that owned subsidiary
- What he claims: Founded the business that was later spun out
- What he omits: The actual builders (Vijesh Iyer and team) who created the credit card product
Vijesh Iyerâs own words (LinkedIn):
âI also led the effort to build a new credit card product from scratch. We assembled a great team; created the top rated card in our segment (Customerâs choice at Credit Karma); and grew the business to serve 250k+ customers (>$100M in assets) with strong risk performance & high profit margin. This credit card business was spun-off in December 2018 and is now Mission Lane. I moved to Mission Lane to serve as the interim CEO.â
The contradiction:
- Vijesh explicitly states: âI led the effort to build a new credit card product from scratchâ
- Sasha claims: âCofounder & CEO, Mission Lane, 2014-2018â
- Reality: Vijesh built it as LendUp COO/President â became Mission Lane âFounding CEOâ; Sasha was CEO of parent company â became Mission Lane advisor
The selective disclosure pattern:
Sashaâs LinkedIn lists:
- â LendUp (2012-2018)
- â Mission Lane (2014-2018, false dates)
- â Puzzle (2019-present)
- â Insights Servicing LLC - NOT listed anywhere public
Insights Servicing LLC:
- Incorporated Delaware, September 13, 2022 (during CFPB ban)
- Sasha Orloff listed as Authorized Person on incorporation filing
- Filed 3 months AFTER LendUpâs final liquidation (June 24, 2022)
- Filed 9 months AFTER CFPB permanent shutdown of LendUp (December 21, 2021)
- Zero public acknowledgment on LinkedIn, interviews, or company materials
- Name suggests loan servicing/debt collection business
- Pattern: Incorporate new entity during federal ban, donât disclose it publicly, maintain âmoved on to accounting softwareâ narrative
Why Insights Servicing matters:
- Timing: Filed during permanent CFPB ban from consumer lending
- Name: âServicingâ typically means loan servicing/debt collection
- Omission: Not listed on LinkedIn despite listing other entities
- Pattern: Same selective disclosure as scrubbing LendUp from Kaporâs portfolio
- Regulatory gap: If itâs loan servicing, potentially operates under different regulatory framework than âlendingâ
The contrast:
- Entities he promotes: Puzzle (accounting software - sounds legitimate)
- Entities he hides: Insights Servicing (loan servicing - during federal ban)
- Why hide it?: Either it contradicts âIâm out of lendingâ narrative, or itâs embarrassing for other reasons
- Pattern established: Only disclose entities that support positive narrative
âSpin-Outâ vs. Asset Sale Reality
The rhetoric: âMission Lane spun out from LendUpâ The reality: $29M fire sale after raising $150M+, $0 to shareholders
How the obfuscation works:
- âSpin-outâ language suggests organic growth, mutual benefit, strategic separation
- Asset sale reality: LendUp fire sale, shareholders got $0, executives got golden parachutes
- Conflicted directors (Nigel Morris, Frank Rotman) held convertible notes paid from sale proceeds AND became major shareholders in buyer
- 2-day shareholder review period for $29M sale of company that raised $150M+
LinkedInâs updated language:
- âFollowing the spinoff of Mission Lane (formerly LendUp Card) from LendUp Global in 2018â
- Word âspinoffâ maintains success framing
- Omits: Fire sale, $0 to shareholders, permanent CFPB shutdown context
- Passive voice: âshut down operations in 2022â (omits federal enforcement)
Legal Precision as Misdirection
The disclaimer strategy:
- Job title header (most visible): âCofounder & CEO, Mission Lane, 2014-2018â
- Buried disclaimer: ânote: I was the Cofounder and CEO of the original legal entity, but upon the spin off remained an advisorâ
- Why this works:
- Most readers see prominent job title, skip fine print
- âOriginal legal entityâ is technically accurate (LendUp Cards) but misleading
- Doesnât acknowledge he was CEO of parent company, not founder of subsidiary
- Uses âspin offâ instead of âasset saleâ even in legal disclaimer
Company name obfuscation:
- âMission Lane (then LendUp Card)â - acknowledges name difference in parenthetical
- BUT still leads with âMission Lane, 2014-2018â when Mission Lane LLC didnât exist until Dec 2018
- Provides plausible deniability (âI said it used to be called LendUp Card!â)
- Maintains false primary narrative for casual readers
Shell Game âAcquisitionsâ Through Common Investors
Ahead â Kinly â Greenwood chain (documented by Jason Mikula):
- April 8, 2022: Ahead app stopped working
- May 23, 2022: Rolling Loud default judgment against Fairfax Studios (part of Aheadâs shell company network with Thirty Two West LLC) for $800K (total judgment $1.575M)
- June 17, 2022: Kinly launched (25 days after judgment), âacquiredâ Ahead during LendUp liquidation
- March 2023: Kinly faces trademark opposition (defendant defaulted) and PA tax judgment ($5,987.77)
- May 2, 2023: Greenwood âacquiredâ Kinly (35 days after tax judgment)
The pattern (documented by Jason Mikula):
- âVague merger/acquisitions through common investorsâ present âsuccessful exitâ for executives
- Kapor Capital was major investor in both LendUp and Kinly - enabling the âacquisitionâ shuffle
- Customers locked out of funds during transitions
- Legal liabilities obscured through entity shuffling
- Same address (1750 Broadway, Oakland) across LendUp/Ahead/Kinly
- Same investor (Kapor Capital) backing failed entities through restructuring
- Greenwood raised millions post-Floyd from JPMorgan, BofA, Wells Fargo; failed to deliver promised products
- Washington Post investigation (Jan 2024): Only 150K of 700K waitlist opened accounts, executive departures, âfinancial disarrayâ
Why this works:
- âAcquisitionâ suggests success, value creation, due diligence
- Reality: Common investors (Kapor Capital) shuffle failing entities to obscure liabilities
- Media coverage treats it as legitimate transaction
- Customers and creditors lose accountability trail
- Executives get âsuccessful exitâ narrative for next venture
- Same investor backing multiple failed entities demonstrates conscious enablement, not due diligence
Network Integration Terminology
Pattern of vague organizational language:
- Insights Servicing Inc. (undisclosed related-party entity) - never disclosed despite Blake Byers as director, shared LendUp address
- âVarious Roles (Head of Partnerships, Head of Community, Head of Startups Programs)â at âVC & Acceleratorsâ - Dasha Shuninaâs LinkedIn obscuring Skolkovo Foundation role
- âSubsidiaryâ vs. âwholly-owned subsidiaryâ vs. ârelated-party entityâ distinctions lost on general public
- âAcquisitionâ vs. âcommon investor restructuringâ - legitimacy framing for liability shuffling
Why This Pattern Matters
The fraud network understands most people do not know:
- Difference between subsidiary and independent company
- That CEO of parent company doesnât make you âfounderâ of subsidiary
- That âspin-outâ can mean âfire sale that screwed shareholdersâ
- That âoriginal legal entityâ can be legally accurate while narrative misleading
- How asset sale structures work (golden parachutes, conflicted directors, convertible notes)
- That incorporating a legal entity (filing paperwork) â founding a business (building from scratch)
- That selective omission of entities (Insights Servicing) while listing others is intentional narrative control
The strategy:
- Use precise legal language in disclaimers (plausible deniability)
- Use success-framing language in prominent positions (public perception)
- Exploit that most people wonât understand corporate structure nuances
- Maintain false narratives while having technical legal cover
- Conflate âincorporatingâ with âfoundingâ to claim credit for subsidiary creation
- Selectively disclose entities: List those that support positive narrative (Puzzle), hide those that contradict it (Insights Servicing during CFPB ban)
Evidence of consciousness:
- Coordinated LinkedIn updates AFTER SEC complaints
- Added legal disclaimers while intensifying false claims in prominent positions
- âMission Lane (then LendUp Card)â obfuscation acknowledges name difference but maintains false timeline
- Insights Servicing incorporation (Sept 2022, during CFPB ban) completely omitted from all public profiles despite listing other entities
- Claims âno longer involved in lendingâ while incorporating entity named âServicingâ (loan servicing/debt collection) 9 months after permanent CFPB ban
- Same pattern across LendUp section (passive âshut downâ) and Mission Lane section (buried advisor role)
- Both updated simultaneously with consistent obfuscation strategy
Systematic exploitation of legal literacy gaps to maintain false credentials while creating technical escape hatches.
Gaslighting Indicators
- Claiming termination was resignation despite separation agreement
- Characterizing retaliation victims as âmentally illâ
- Positioning abuse as âhelpâ (âwe tried to helpâ)
- Making you doubt documented reality (I posted âI was conditioned into thinking I was firedâ)
- Using official channels (HR, lawyers) to reinforce false narrative
Strategic Timing
- Offers of âhelpâ arrive when targets are most vulnerable (job search struggles, financial desperation)
- Legal threats arrive within hours of exposing documentation
- Each escalation follows a predictable pattern: ignore â monitor â offer money â threaten legally
Documentation is Protection
- Contemporaneous records (therapist emails, screenshots with timestamps, archived posts) prove patterns
- Refusing to sign away rights preserves options
- Public documentation creates accountability that private settlements donât
- Third-party validation (therapist assessment of gaslighting) counters internal narrative
Progressive Branding and Linguistic Engineering
- Reframing exploitation as empowerment (âBanker to the Poorâ narrative while charging predatory rates to vulnerable consumers)
- Social justice positioning (LendUpâs âcredit buildingâ and âfinancial inclusionâ marketing contradicted by CFPB findings of systematic deception)
- This playbook mirrors strategies refined in the subprime credit card industry at Capital One and subsequently adapted by fintech startups backed by Capital One alumni and their investment networks - reframing high-interest products targeting vulnerable populations as âfinancial inclusionâ and âcredit buildingâ opportunities
- Mission-driven language masking extractive business model (claiming to help underserved communities while violating Military Lending Act against service members)
- Appropriating progressive values for brand protection (mental health advocacy posts while labeling whistleblowers âmentally illâ)
- Using ESG/impact investing language (framing payday loan alternative as socially responsible while CFPB documents 140,000+ victims)
- Diversity theater (Ahead Financials positioned as âwomen-led fintechâ in media coverage while being LendUp subsidiary with same problematic practices)
- Puzzle currently sponsors Women Tech Meetup, which is also run by Puzzle Financialâs GTM strategist
- Stakeholder capitalism rhetoric (âtrying to helpâ employees while executing retaliatory terminations)
- âDisruptionâ framing to excuse regulatory violations (TEDx talk âDisrupting payday loansâ while continuing predatory practices that led to shutdown)
- July 2013 TEDx talk: Sasha Orloff declared he was âproud to be a payday lenderâ; mentions âNobel Peace Prizeâ twice in first 3 minutes with slide reading âNobel Peace Prizeâ (credential inflation by association with Muhammad Yunus); same tactic now used on LinkedIn resume
- September 2016: Financial Times article âLendUp: playing with peopleâs livesâ characterized the TEDx talk: âIn all honesty, only watch that clip if you hate yourselfâ
- September 2016 (same month): CFPB issued first enforcement action against LendUp for violating promises made in marketing materials
- December 2021: CFPB shut down LendUp entirely for continued violations, documenting systematic deception of 140,000+ consumers
- The TEDx talk remains online as documentation of the âBanker to the Poorâ narrative and Nobel Prize credential inflation that persisted through regulatory shutdown
TEDx talk 2013 (2:43 timestamp): Sasha on stage with slide reading âNobel Peace Prize 2006â featuring Muhammad Yunus. Mentions Nobel Prize twice in first 3 minutes.
20+ year credential inflation pattern:
- 2002-2005: Grameen Foundation volunteer
- 2013: TEDx with dedicated Nobel Prize slide
- 2025: LinkedIn resume states âFollowing the pioneering vision of Muhammad Yunus and his Nobel Peace Prizeâ
Pattern: Systematic use of Yunusâs Nobel Prize to inflate own credentials while building companies that would be shut down by federal regulators for fraud.
Watch: âDisrupting payday loans: Sasha Orloff at TEDxSacramento
âIn all honesty, only watch that clip if you hate yourselfâ- Kadhim Shubber, 2016
Continuing Partnerships and Real-Time Suppression
November 10, 2025: Puzzle announced CPA.com partnership for Digital CPA Conference 2025 (December 7-10, Washington DC, Booth #8). The LinkedIn post stated âSwing by Booth #8 to meet our team and see a live product demo.â
Comment from Dasha Shunina (Forbes contributor, founder of Women Tech Meetup, Puzzleâs GTM strategist): âPuzzle đ§Šđ Iâm so excited! Please come say hi! Weâd love to meet you!â The comment received initial engagement from Women Tech Meetup and THE GATHERING accounts, as with all Puzzle posts.
I commented on the post warning CPAs about the CEOâs CFPB enforcement history and professional liability concerns, and emailed [email protected] notifying conference organizers with complete documentation.
My warning comment to CPAs was deleted within 4 minutes.
KEY EVIDENCE: 4-Minute Evidence Deletion (Active Monitoring + Immediate Suppression)
November 10, 12:30 PM ET: Puzzle posts LinkedIn announcement of CPA.com conference partnership
My response: Posted warning comment on Puzzleâs LinkedIn post, alerting CPAs and accountants about CEOâs CFPB enforcement history, photoshopped metrics, and professional liability concerns
4 minutes later: Warning comment deleted from Puzzleâs post November 10: Conference organizers ([email protected]) notified with complete fraud documentationThe sequence demonstrates active monitoring and immediate suppression to prevent accounting professionals from being warned. This mirrors the same pattern of evidence deletion seen with the ActualQuickBooks campaign and across the decade-long fraud pattern.
Sasha and Dasha, November 10 12:30PM ET
Warning comment posted on Puzzleâs LinkedIn announcement of CPA.com conference partnership, alerting accounting professionals to CEOâs CFPB enforcement history and photoshopped metricsâdeleted within 4 minutes to prevent CPAs from being warned
Sasha shared conference announcement again, November 10 3:00PM ET
Systematic CPA Testimonial Deployment and Evidence Suppression
Timeline of Testimonial Weaponization:
October 27, 2025: ActualQuickBooks campaign with photoshopped metrics (3 likes â 12,362), police intervention, evidence deletion
November 2, 2025: Published full ActualQuickBooks documentation with photoshopping evidence
November 4, 2025 (approximately, posted â1wâ as of Nov 12): Charles Crabtree, VP of Accounting Firm Partnerships at Puzzle Financial, shared testimonial from Joe Faris, CPA (Corporate Tax Professional for Startups, Accountalent) stating: âWe have been dealing with Puzzle đ§Šđ for a few years and their commitment to firms like ours is the gold standard! Sasha Orloff and his staff are of the highest integrity.â
I left a comment on Charles Crabtreeâs November 4 post linking to fraud documentation. The comment is no longer visible on the post. This follows the same suppression pattern as the CPA.com conference post (November 10), where my warning comment was deleted within 4 minutes of posting.
November 10, 2025: Puzzle announces CPA.com Digital CPA Conference partnership on LinkedIn. My warning comment to CPAs and accountants deleted within 4 minutesâposted on Puzzleâs LinkedIn announcement, alerting professionals to CEOâs CFPB enforcement history; conference organizers ([email protected]) also notified directly.
November 11, 2025 (21 hours before Nov 12 noon): Charles Crabtree posted announcing Puzzleâs attendance at Digital CPA.com 2025 (December 7-10, Washington D.C.) - the same conference where warning was suppressed one day earlier.
November 11, 2025 (Noon ET): Puzzle company page reshared Joe Faris testimonial - second deployment following fraud documentation
November 11, 2025: Charles Crabtree notified via email ([email protected]) regarding systematic deployment of CPA endorsements despite partnerâs prior notification and pattern of evidence suppression
Joe Faris was previously notified via LinkedIn message titled âConcerns Regarding Sasha Orloffâ with comprehensive fraud documentation including CFPB enforcement, photoshopped metrics, and false credentials. Despite notification, the testimonial was deployed twice by Puzzle executives managing CPA relationships.
Evidence Suppression Pattern:
The systematic deletion of fraud documentation from CPA-focused posts demonstrates consciousness of fraud:
- Charles Crabtreeâs Nov 5 post: My documentation comment no longer visible after 2+ days
- Puzzleâs Nov 10 CPA.com post: My warning comment to CPAs alerting them to CEOâs CFPB enforcement history deleted within 4 minutes
- Charles promotes same conference Nov 11: One day after suppression
- Company page reshares testimonial Nov 12: Second deployment with evidence suppressed
Charles Crabtreeâs role as VP of Accounting Firm Partnerships involves:
- Managing relationships with Decimal, Accountalent, Burkland, Fondo, Trivium, and other CPA firms
- Coordinating partner testimonials and endorsements
- Deploying CPA credibility strategically when fraud is exposed
- Monitoring and suppressing fraud documentation on partner-focused posts
This is crisis management using CPAs as human shields, not organic testimonial sharing. A CPA vouching for âhighest integrityâ of a CEO with CFPB enforcement history, deployed by the executive managing CPA relationships 3 days after metric manipulation documentation, with systematic suppression of fraud evidence from the same posts, demonstrates coordinated weaponization of professional credibility to deflect from documented fraud.
Professional liability concerns:
- Charles Crabtree: As VP managing CPA partnerships, deploying testimonials after notification of endorserâs prior warning, promoting conference partnerships after fraud documentation was removed from his posts
- CPA.com: Hosting Puzzle at Digital CPA Conference despite notification of CEOâs fraud history and professional liability concerns for CPAs
Someone who manipulates social media metrics shouldnât be trusted with financial metrics. Someone who systematically deletes fraud warnings from posts targeting CPAs demonstrates consciousness that the evidence, if seen by accounting professionals, would damage the business relationship.
Crabtree sharing Faris testimonial â1wâ as of November 11, 2025. My comment to this detailing ActualQuickBooks evidence is no longer visible.
Puzzle resharing the testimonial November 11, 2025 12PM ET.
Crabtree sharing Digital CPA November 10, 2025, a week after comment containing ActualQuickBooks evidence was no longer visible on his post.
Burkland Associates: Active Promotion After Notification
November 10, 2025: Burkland Associates notified via email of CEOâs fraud history and professional liability concerns. Notification emphasized: âSomeone who manipulates social media metrics shouldnât be trusted with financial metricsâ and established awareness for future regulatory or professional liability proceedings.
Approximately November 18-25, 2025 (posted â1wâ as of November 25, 2025): Burkland Associates publishes LinkedIn post titled âThe modern accounting stack recommendations from a accounting and tax modern firm.â
Post lists Puzzle as FIRST âtrusted partnerâ (with celebratory emoji đ§Šđ):
- Puzzle
- Ramp
- Rillet
- Mercury
- Deel
- Rippling
- Gusto
- Carta
- Vouch Insurance
Burkland describes themselves: âworks seamlessly with all major finance platforms and stays ahead of emerging tools to help you build a modern tech stack thatâs truly future-ready.â
CEO Sasha Orloff amplifies post with comment: âThe great migration has begunâŚâ
Context:
This is a CPA firm publicly endorsing CFPB-banned CEOâs accounting software as a âtrusted partnerâ for their âmodern tech stackâ recommendations, posted 8-15 days AFTER being notified of:
- CFPB permanent ban (140,000+ victims, $40M restitution, December 2021)
- Photoshopped metrics (October 2025)
- False credentials documentation
- SEC whistleblower complaint numbers (November 11, 2025)
- Professional liability warning
This demonstrates active, conscious promotionânot passive partnership continuation. Burkland is using their professional credibility to recommend Puzzle to the startup ecosystem after receiving comprehensive fraud documentation.
âThe great migration has begunâ comment suggests coordinated business development using CPA credibility as legitimacy cover. Crisis management using accounting firm reputation as shield during federal investigation.
California Board of Accountancy Complaint (Case #A-2026-1047) updated November 25, 2025 to include Burkland Associatesâ active promotion as continuing violation of professional ethics standards after notification.
December 11, 2025: Email Bounce and Re-Forward
[email protected] bounced from Daily Email #4 recipient list.
Re-forwarded to [email protected] (Jeff Burkland, CEO/founder) with explicit notice:
âJeff Burkland,
If you have not received prior emails regarding Sasha Orloff due to wrong email or intentional suppression of fraud documentation, this is your one and only notice.
You must immediately perform due diligence regarding Sasha Orloff and Puzzle Financial.
You will receive emails every business day until I hear further.
Patrickâ
Pattern: Multiple entities experiencing âbouncedâ emails (Burkland info@, Brex blocking 6 C-suite addresses). When info@ addresses bounce or block, escalation to named executives establishes individual consciousness. Jeff Burkland (CEO) now personally notified that his firmâs November promotion of Puzzle as âfirst trusted partnerâ occurred after comprehensive fraud documentation was provided, and that daily notices will continue until response received.
KEY EVIDENCE: Twitter Block (Suppression Pattern Complete)
November 13, 2025: Posted tweet documenting Credit Karma â Mission Lane profit structure. @sashaorloff blocked within 2 hours. Pattern complete: photoshopped evidence deleted (24 hours), LinkedIn CPA warning deleted (4 minutes), @joinodf blocked, CEO blocked. Suppress, donât refute. Consciousness of guilt.
Wikipedia Edit War: Sasha Orloff Personally Removes Fraud Documentation (November 26, 2025)
KEY EVIDENCE: First Public Acknowledgment in 2.5 Years
November 26, 2025: This Wikipedia editing and Help Desk posting represents Sasha Orloffâs first public acknowledgment of me in 2.5 years. After blocking me on LinkedIn October 28 (and my old account 2.5 years ago), monitoring my posts in silence, and coordinating suppression across his network, he breaks 2.5 years of silence to personally edit Wikipedia and claim federal court documents are âmade up.â Not to address substance. To suppress federal records.
November 26, 2025: Sasha Orloff personally edited the LendUp Wikipedia article to remove sections I added documenting fraud patterns, Mission Lane relationship, and Ahead Financials lawsuit.
Sashaâs Wikipedia Edit Diffs (Direct Links to His Tampering):
- First deletion - 10:11 AM PT (18:11 UTC): Initial removal claiming âfake referencesâ
- Second deletion - 10:15 AM PT (18:15 UTC): Continued removal after revert
- Third deletion - 7:43 PM PT (03:43 UTC Nov 27): Escalated removal during evening hours
- Fourth deletion - 9:10 PM PT (05:10 UTC Nov 27): Final attempt before page protection, edit summary states âThis user continues to add false information without citing sourcesâ - demonstrates 12+ hours of Wikipedia editing on Thanksgiving eve
Wikipedia edit history (November 26, 2025): User âSashaorloffâ removes 4,744 bytes of documentation, claiming âThey cited URLs that did not exist, and referenced a blog post that was made up in the last two weeks that the author published was part of an SEO hijacking against me, Sasha Orloff.â All links were functional. Removed: Netanyahu 2015 connection, Mission Lane advisory role contradictions (which I first documented on Wikipedia in August 2023, 3 days before first C&D), asset sale details, contradictory interviews, Ahead Financials lawsuit. What remains: bare-bones â2018 asset saleâ with zero verifiable substance. Pattern: CEO personally monitors and edits Wikipedia to systematically scrub documentation Iâve been adding for 2+ years, not just ârecent editsâ or âlast two weeks.â
12-Year Pattern of Wikipedia Control:
- Pre-2018: Wikipedia article initially created with contributions from user âLauraBehrensâ (Talk page COI disclosure). Laura Behrens Wu (Shippo founder) did a summer internship at LendUp in 2013, suggesting Wikipedia article was created/edited by LendUp intern
- September 17, 2018: User âTlvernonâ discloses on LendUp Talk page: âI was paid by LendUp to revise and update this page.â LendUp paid Wikipedia editor to control narrative during fraud period (CFPB violations 2016, 2019, 2021).
- September 18-30, 2018: Tlvernon made multiple edits adding promotional content to dilute CFPB fine mention (compare before and after): added detailed founder bios, funding section with all investors, company milestones, Sasha Orloff headshot at Milken conference (file since deleted from Wikipedia). Strategy: bury negative in positive marketing fluff rather than remove it. Pattern: Wikipedia narrative control through dilution, not deletion.
- August 8, 2023, 03:10 UTC: I edited Wikipedia to document Sashaâs contradictory Mission Lane narratives - 3 days BEFORE first C&D was sent (August 11, 2023). Added: âSasha Orloff, LendUpâs original CEO, is listed as the founder of Mission Lane but appears to have gone on sabbatical 5 days after the announcement with only a placeholder website.â This documented the timeline contradictions showing Sashaâs involvement with Mission Lane despite claiming to have left LendUp. My Wikipedia documentation of fraud pattern pre-dates the legal threats, establishing that I was publicly documenting verifiable contradictions before any retaliation began.
- November 7, 2025, 01:53 UTC: I (resumed adding documented information) (evidence-120) about Mission Lane asset sale (December 2018, not January 2019 âspin-offâ), Orloffâs resignation from LendUp, advisory role to Mission Lane purchaser, and contradictory interviews where Orloff claimed to have been âbuilding two companies at the same timeâ
- November 17, 2025: Added SEC filing link clarifying Theorem relationship and Orloffâs continued involvement
- November 26, 2025, 18:11: User âSashaorloffâ (CEO personally) removes 4,744 bytes, claiming in edit summary:
- âThe sections that were added recently to this were not realâ
- âThey cited URLs that did not existâ
- âreferenced a blog post that was made up in the last two weeksâ
- âpart of an SEO hijacking against me, Sasha Orloffâ
- âYou can verify the links in the edits went to dead pages, and you can verify that the person who made the change stated they were doing it with the intent to SEO hijack meâ (provides zero verification)
- November 26, 2025, 18:18: User âBrandNewSaintâ reverts Sashaâs deletion, noting âNone of the links were âdeadââ
- November 26, 2025, 18:39: User âScottishFinnishRadishâ (Wikipedia admin with checkuser/oversight privileges) reverts BrandNewSaintâs edit, siding with Sasha, claiming âThis is a bunch of self published blogs making claims about BLPsâ
My Hallucinated CFPB Order Citation:
On November 16, 2025, I added a citation to the CFPB order using a hallucinated citation format: "Order In the Matter of LendUp Loans, LLC and Sasha Orloff, File No. 2021-CFPB-0008|date=2021-12-21|" - the citation format was incorrect (no such âFile No. 2021-CFPB-0008â exists). The actual CFPB enforcement is documented in the Stipulated Final Judgment and Order, Case No. 3:21-cv-06945-JSC (December 22, 2021).
Critical clarification: Sasha IS covered by the order, even though my citation was wrong:
While I incorrectly included âSasha Orloffâ in the case caption format, the actual federal court order DOES apply to him personally through Sections II and V language: âDefendant and its officers, agents, servants, employees, and attorneys, and all other persons in active concert or participation with them.â The case caption names only âLendUp Loans, LLCâ as defendant, but the operative prohibitions explicitly cover officers and agents - which includes Sasha as former CEO.
What Sasha systematically removed from Wikipedia:
- âand its officers, agents, and all persons in active concert with themâ (the language covering him personally)
- âconsumer lending activitiesâ â changed to âissuing subsequent loansâ (narrower, softer language)
- âand permanent lending banâ (removed from section header)
- â* Assisting others in any lending activitiesâ (Section I.c prohibition covering Mission Lane advisory role and Theorem/Pagaya investments)
Regardless of searching âSashaâ or âfraudâ in the federal order document, the operative language âofficers, agents, and all persons in active concertâ means Sasha is banned. His surgical removal of these specific phrases during 12+ hours of Wikipedia editing proves he understands the order applies to him - thatâs why he removed those exact words.
What this error demonstrates:
- The facts didnât change: The CFPB permanent ban is real and covers Sasha through âofficers and agentsâ language - only my citation format was incorrect
- It served as bait: Sasha used this technical error to claim the entire CFPB ban was âfakeâ and âmade up,â telling Wikipedia administrators all the court documents were fabricated
- Deflection pattern: Rather than address the substance (he is permanently banned from consumer lending), Sasha focused on a citation formatting error to dismiss federal court records. Same as Netanyahu defense - deflect on technicalities (Petras âdidnât cite his source,â my citation format was wrong) rather than deny substance.
- ScottishFinnishRadish was misled: The adminâs revert claiming âself published blogs making claims about BLPsâ suggests Sasha successfully convinced them that federal court documents were unreliable sources
My error gave Sasha the ammunition he needed to dismiss everything as âfake URLsâ and âmade up lawsuits,â despite the core facts being documented in verifiable federal court records. This is the same pattern as his Wikipedia defense of the Netanyahu connection - deflect on technicalities (Petras âdidnât cite his source,â my citation format was wrong) rather than deny the substance.
- November 26, 2025, 18:35: Sasha Orloff posts to Wikipedia Help Desk, escalating to Wikipedia administrators: âHe made up some citations and then made up a blog post that you can easily verify do not link to any official source (broken links to make it look official)âŚI discovered out about this from his linkedin post where he said âI updated wikipedia for youâŚI will flood you with bad press and SEO hijackingâ (I have the screenshot but the system is not letting me upload it).â Claims âURLs that lead to 404 pages, as they are made up URLsâ and âthis editor, Patrick Stoica, publicly admitted he is using Wikipedia to SEO hijack.â Ends with: âI am not sure the process, but I created a Wikipedia account, deleted the made up content and fake references (URLs that lead to 404 pages, as they are made up URLs). I still see the page live so not sure the process of review, but this editor, Patrick Stoica, publicly admitted he is using Wikipedia to SEO hijack. I assume that is against your code of conduct. Is there anything else I should be doing?â
- November 26, 2025, 22:09: Sasha Orloff responds to BrandNewSaint, doubling down on false claims: âSome links were to a real domain (of a government website), but there was not a real page (404/errors as they were made up lawsuits by the poster)â and âSome were to his own personal blog citing the Wikipedia entry he created, and then cited his blog to Wikipedia as evidence, which he then posted to LinkedIn he did to âSEO Hijackâ me.â
Wikipedia User talk page (November 26, 2025): Sasha Orloff maintains âSEO hijackingâ narrative to Wikipedia editor BrandNewSaint, claiming links were â404/errorsâ and âmade up lawsuitsâ despite BrandNewSaint having verified links were live. Pattern: false claims to justify suppression, even when speaking directly to Wikipedia editors who fact-checked the links.
Wikipedia Help Desk (November 26, 2025, 18:35 UTC): Sasha Orloff escalates to Wikipedia administrators, claiming âHe made up some citations (28, 29, 20) and then made up a blog post (citation 18)â and âURLs that lead to 404 pages, as they are made up URLs.â Specifically lists citation numbers he claims are fake, demonstrating he reviewed each citation before making false claims to Wikipedia admins. My November 7 revision shows what was actually added - all functional links to court documents, SEC filings, and public records. I did incorrectly cite the CFPB order November 16, but that doesnât mean itâs ânot real.â
KEY EVIDENCE: Treating Wikipedia Administrators as Law Enforcement
Sashaâs Help Desk post follows the exact pattern as his cease-and-desist letters threatening police involvement:
- âI am not sure the processâ - positions himself as victim unfamiliar with proper channels
- âI created a Wikipedia account, deleted the made up contentâ - describes taking action against perceived wrongdoing
- âpublicly admitted he is using Wikipedia to SEO hijackâ - accuses me of confessed wrongdoing
- âI assume that is against your code of conductâ - appeals to authorityâs rules/regulations
- âIs there anything else I should be doing?â - asks administrators what enforcement actions he should take next
This is the language of filing a police report, not editing a collaborative encyclopedia. Heâs treating Wikipedia administrators as enforcement authorities who should investigate and punish me for documenting federal court records.
Pattern across all platforms:
- Cease-and-desist letters: Threatens police involvement 4 times over 27 months
- LinkedIn: Deletes warning posts, blocks whistleblower
- Wikipedia: Reports to administrators like filing charges, asks âwhat else should I be doing?â
When federal court documents appear in public view, donât address substance - find an authority figure to suppress it.
Marvin Bing Blocking (Same Day as Wikipedia âMade Up Lawsuitâ Claims):
LinkedIn post (November 26, 2025, ~8:12pm): Posted about Rolling Loud v. Ahead Financials and Fairfax Studios lawsuit, including Sashaâs Wikipedia claim that âthey were made up lawsuits by the posterâ and Anu Shultesâ sworn affidavit. Named Marvin Bing (Fairfax Studios founder) and noted âMARVIN BING BLOCKED ME, CONSCIOUSNESS OF GUILT.â
LinkedIn profile for Marvin Bing (November 26, 2025, ~9:09pm): âThis page doesnât existâ - blocked within 57 minutes of posting about Rolling Loud lawsuit. Same day Sasha was claiming on Wikipedia that the lawsuit was âmade up.â Pattern: both Sasha and Marvin Bing (named in lawsuit) suppress rather than refute; if lawsuit was âmade up,â Marvin would defend it, not block.
The âYou Can Verifyâ Contradiction:
In his edit summary, Sasha told Wikipedia editors: âYou can verify the links in the edits went to dead pages, and you can verify that the person who made the change stated they were doing it with the intent to SEO hijack me.â
But when asked to provide this verification in the Help Desk:
- âI have the screenshot but the system is not letting me upload itâ
He claims evidence is easily verifiable, then claims technical difficulties prevent him from providing it. Another Wikipedia editor (BrandNewSaint) actually verified the links and confirmed: âNone of the links were âdeadââ - directly contradicting Sashaâs âyou can verifyâ claims.
Pattern: Asserting verifiability without providing verification is a confidence game. Tell people evidence exists and is easily checkable, counting on them not to check, then claim technical difficulties when pressed.
The âCircular Referencingâ Defense Against Federal Court Documents:
Sashaâs primary defense against federal enforcement documentation is to claim Iâm using âcircular referencingâ - citing my blog in Wikipedia, then citing Wikipedia in my blog. From his message to BrandNewSaint:
âSome were to his own personal blog citing the Wikipedia entry he created, and then cited his blog to Wikipedia as evidence, which he then posted to LinkedIn he did to âSEO Hijackâ me.â
What my November 17 Wikipedia edits actually cited (verifiable here):
- CFPB Consent Decree - federal court document (I initially cited a different CFPB order that was real but for a different case; I acknowledged this error and provided the correct link to the LendUp consent decree in my Help Desk response)
- SEC filings - Pagaya Technologies F-3 Registration Statement showing Theorem relationships
- James Petras article - third-party journalist documenting Netanyahuâs 2015 visit
- Rippling podcast - April 29, 2025 episode calling Orloff âfounder of LendUp and Mission Laneâ
- YouTube interview - July 2025 Notionâs Founder Fridays episode (âbuilding two companies at the same timeâ)
- My puzzle statement - patrickstoica.com (not a âblogâ) for comprehensive documentation including the Rolling Loud lawsuit (Case No. 2022-003284-CA-01, Miami-Dade County Circuit Court - verifiable through UniCourt), which wasnât covered in mainstream media
On the âcircular referencingâ accusation:
Yes, I cited my own documentation in one instance - for the Rolling Loud v. Ahead Financials lawsuit. This lawsuit wasnât documented anywhere else. When primary documentation doesnât exist in mainstream sources, citing the only existing documentation of a verifiable court case is not âcircular referencingâ - itâs providing a source for information that can be independently verified through court records.
The lawsuit is real and verifiable: Rolling Loud v. Ahead Financials, Case No. 2022-003284-CA-01 (Miami-Dade County Circuit Court, UniCourt case file with full docket and documents - login required to view).
Sashaâs Wikipedia Help Desk post specifically complained about the Rolling Loud lawsuit citation, calling it a âmade up lawsuit.â The same day he made this claim, Marvin Bing (named in the lawsuit) blocked me on LinkedIn within 57 minutes of my post about it. If the lawsuit was âmade up,â why did Marvin Bing suppress rather than refute?
Sashaâs strategy: Accuse me of circular referencing to discredit federal court documents, while providing zero evidence for his own claims. When Wikipedia editors ask for proof of his accusations, he claims technical difficulties uploading screenshots. When they verify the links themselves, they find them all functional.
The actual circular pattern here: Sasha makes unverifiable claims about my sources, then uses those unverifiable claims as evidence that federal court documents are âmade up.â Thatâs the real circular reasoning.
Sashaâs User Talk Page: Complete Timeline of Lies to Wikipedia Administrators
Full conversation archived here. Key exchanges:
04:55 UTC - Nomadgeek warns about COI:
âI noticed that you recently removed content from LendUp. It seems you have a personal connection to this article. Please check out WP:COI for guidance on editing pages you have an interest in.â
Sasha (05:13 UTC): Claims Iâm âusing Wikipedia to âSEO Hijackâ meâ and links Google Drive screenshot: https://drive.google.com/file/d/1M4JJâKrtpiuoLattCFhD0BQN3r9XaNn/view?usp=sharing
05:29 UTC - Umby warns about edit warring:
âRepeatedly undoing the changes made by other users in a back-and-forth fashion like this is disallowed⌠All editors are expected to discuss content disputes on article talk pages.â
05:38 UTC - Umby demands paid editing disclosure:
âThe nature of your edits gives the impression you have an undisclosed financial stake⌠Paid advocacy on Wikipedia must be disclosed even if you have not specifically been asked to edit Wikipedia.â
Sasha (05:40 UTC): âDefinitely not a paid advocate.â
Umby (05:42 UTC): âCan you explain your relation to Sasha Orloff, one of the subjects of the article youâve been editing?â
Sasha (05:55 UTC) - THE MONEY QUOTE:
âI am Sasha Orloff! ha, ha⌠I have no financial interest in this. In fact, itâs quite annoying and frustrating. I am just trying remove the harassment and defamation from this editor, who is bragging on social media about him doing it⌠I just learned about this when this editor posted on LinkedIn he was going to do this, and someone sent it to me⌠I am trying to follow the Wikipedia rules. Sorry. I am trying, just removing false attacks that are untrue. about me.â
Plus three false factual claims:
- âThe CFPB / federal government never âbannedâ peopleâ
- âThe blog cites me as a supporter of Netanyahu, which is both not true and not cited or sourcedâ
- âThe section he added about my personal investments have nothing to do with LendUpâ
What This Reveals:
- âI have no financial interestâ - While being the co-founder and original CEO of LendUp. Absurd.
- âsomeone sent it to meâ - Admits monitoring my LinkedIn despite blocking me October 28, 2025. Active surveillance.
- Links Google Drive screenshot - Provides âproofâ to Wikipedia admins that I was âbragging.â
- âThe CFPB never âbannedâ peopleâ - Direct lie about federal court order.
- Netanyahu ânot true and not citedâ - James Petras (60+ books) named him March 2015; 10 years silence until Wikipedia 2025.
- Pagaya âhave nothing to do with LendUpâ - SEC filings show he received Pagaya shares for Theorem stockholding (consumer credit ML).
Umby (06:04 UTC): âGiven that you at least an employee of LendUp, you are still required to make a paid editing disclosure.â
Sasha (06:25 UTC): âI am not an employee of LendUp either.â
Umby (06:32 UTC): âBut you are a co-founder, correct?â
Sasha (07:29 UTC) - âOH, I SEE YOUR POINTâ:
âOh, I see your point. But the company no longer exists. not sure if that matters or not. So there is no direct or indirect compensation.â
Translation: âYes Iâm the CEO editing Wikipedia about my own federal ban, but technically the company that defrauded 140K+ consumers is shut down, so Iâm not âcompensated.ââ The technicality is irrelevant - heâs editing an article about himself to remove documentation of his own federal enforcement action.
Umby (22:58 UTC): âTo be honest, Iâm not sure if that matters either. I believe it doesnât make you a paid editor under the policy, but Iâll defer to a more experienced editor on that.â
Umby (23:03 UTC): Advises Sasha to use conflict of interest edit requests instead of direct editing.
November 28, 2025, 00:47 UTC - Helpful Raccoon:
âThe other editor has been blocked indefinitely (not by me). Thank you for alerting Wikipedia to problematic editing.â
Final Result:
- Whistleblower blocked indefinitely for posting federal court documents
- Sashaâs false claim âThe CFPB never banned peopleâ remains unchallenged on his talk page
- My detailed rebuttal with CFPB order quotes deleted from Talk page
- Page protected until December 7, 2025
My Response to Wikipedia Help Desk (November 27, 2025, 03:06 UTC):
Posted detailed rebuttal addressing each of Sashaâs false claims:
- Timeline correction: First edited August 8, 2023 (documenting Mission Lane contradictions), then November 7, 16, 17, 2025 - not âa few days agoâ or âin the last two weeksâ as he claimed; Iâve been documenting his pattern on Wikipedia for over 2 years
- Surveillance proof: He blocked me October 28, 2025, yet admits monitoring my LinkedIn posts - âI discovered this from his LinkedIn postâ; his 2023 screenshot (evidence-124) was also taken AFTER blocking me - proving years-long pattern of surveillance despite blocks
- Citations were real: Acknowledged one incorrect CFPB URL (cited different case), provided correct link to Stipulated Final Judgment (Case No. 3:21-cv-06945-JSC); other citations included SEC filing, James Petras article, Business Wire, TechCrunch, UniCourt PDFs, YouTube interviews - all verifiable
- âNone of the links were deadâ: BrandNewSaint already verified this
- No evidence of alleged quote: He claims screenshot but âsystem is not letting me upload itâ (later uploads screenshot showing 2023 LinkedIn post demanding accountability post-CFPB ban)
- What he actually removed (compare versions):
- Entire âCEO permanent banâ section (including Section V prohibitions)
- Entire âPolitical connectionsâ section (Netanyahu/James Petras documentation)
- Entire âSubsequent activitiesâ section (Puzzle, Theorem/Pagaya/Sam Altman connections)
- From Mission Lane section: Orloff resignation, advisor role, Rippling âfounderâ reference, July 2025 âbuilding two companiesâ interview
- Left only: Bare-bones âasset saleâ with zero detail about Orloffâs involvement or subsequent activities
Wikipedia visual diff (Line 48): Left side shows â==Political connections==â section documenting Netanyahu financial backing via James Petras article (March 2015, published one year before first CFPB violation). Right side shows Sasha replaced this with â==CFPB enforcement ==â header and generic âissuing subsequent loansâ language. Pattern: He didnât delete the CFPB section entirely - he kept generic enforcement mention while surgically removing the Political connections section that documents Netanyahu backing. This makes it appear he was âcleaning upâ rather than systematically suppressing political financial ties documentation.
Wikipedia visual diff (Lines 60-63): Left side shows detailed ban language (âAssisting others in any lending activitiesâ) and â==Subsequent investments==â section documenting Theorem Technology co-investment with Y Combinator and Altman Family LLC per SEC filings. Right side shows he kept basic ban language but completely deleted Subsequent investments section. Surgical suppression: keep enough CFPB mention to appear compliant, remove all documentation of continued consumer credit involvement post-ban. Pattern: not wholesale deletion - strategic removal of specific damaging facts while maintaining appearance of legitimate editing.
- COI violation: âHe is not fixing âbroken links.â He is removing documented federal enforcement actions from Wikipedia. Mr. Orloff is the subject of this article and is editing to remove federal enforcement documentation. This is a WP:COI violation.â
- Context provided: Noted Iâm federal whistleblower with 5 SEC complaints, CA State Bar complaint (Case #25-O-30894), CBA complaint (Case #A-2026-1047)
Sasha Orloffâs Second Help Desk Post (November 27, 2025, 05:20 UTC):
After initially claiming technical difficulties uploading a screenshot, Sasha uploaded it to Google Drive (titled âPatrick Stoica - SEO Hijacking Threatsâ) and made four new claims:
- âThe links used to go to a generic government website, not a real lawsuitâ
- âThe lawsuit linked does not âbanâ or allege âfraudâ yet his edits claim âbanâ and âfraudââ
- âHe has added anti-semitic claims that have nothing to do with LendUpâ
- âHe has added links to investments that are not related to with LendUpâ
LinkedIn post from 2023 (two years before Wikipedia editing): âi updated wikipedia for you. funny how there was NO MENTION of mission lane here, nor does it have its own page for raising over $600M. SHADY SHIT. https://en.wikipedia.org/wiki/LendUp / i will flood you with more bad press and SEO hijacking if you keep fiddling around with your twitter garbage. YOU NEED TO OWN UP TO ALL THE LIVES YOUâVE GRAVELY AFFECTED.â This was posted after CFPB permanently banned Orloff from consumer lending for defrauding 140,000+ consumers. Sasha took this screenshot AFTER blocking me - proving active surveillance despite the block (had to log out or use another account to capture this). Sasha uploaded this screenshot to Google Drive (linked via Wikipedia) titled âPatrick Stoica - SEO Hijacking Threats.pngâ as âevidenceâ Iâm SEO hijacking him, when I was demanding accountability. The âbad pressâ = federal court documents. The âSEO hijackingâ = those documents appearing in Google search results.
My Response to Sashaâs Screenshot (November 27, 2025):
Posted to Wikipedia Help Desk:
Context: This is Sashaâs first public acknowledgment of me in 2.5 years. He refers to me as âthis user Patrick Stoicaâ and âthis authorâ throughout his posts, avoiding direct engagement despite blocking me on LinkedIn October 28, 2025 and monitoring my posts in silence for 27+ months. I am a former Puzzle Financial employee and federal whistleblower.
The full quote from my LinkedIn post (from 2023, two years ago) is: âi will flood you with more bad press and SEO hijacking if you keep fiddling around with your twitter garbage. YOU NEED TO OWN UP TO ALL THE LIVES YOUâVE GRAVELY AFFECTED.â
This was written after the CFPB permanently banned him from consumer lending for defrauding 140,000 consumers. I told him to take accountability. That is his âevidenceâ against me.
Addressing his new claims:
1. âGeneric government website, not a real lawsuitâ - consumerfinance.gov is the official website of the Consumer Financial Protection Bureau. Case No. 3:21-cv-06945-JSC is a real federal case, verifiable in PACER (Public Access to Court Electronic Records). Orloff has previously referred to the CFPB as âbullsh*t branding.â
2. âDoes not ban or allege fraudâ - I encourage any editor to read Section I of the Stipulated Final Judgment, which states LendUp is âpermanently restrained from advertising, marketing, promoting, offering for sale, selling, or providing any extension of credit.â The CFPB found LendUp deceived 140,000+ consumers, resulting in $40M restitution. The word âfraudâ accurately describes this conduct.
3. âAnti-semitic claimsâ - The James Petras article from March 2015 documents political donations to Israeli causes. The full quote identifies âSasha Orloff and Jacob Rosenberg founders of Lendupâ among âNetanyahuâs financial backersâ who âlent to millions of borrowers at extortionate ratesâ and âused part of their ill-gotten gainsâŚby donating millions to Israeli and US jewish causes.â Documenting a public figureâs political contributions is standard biographical information, not antisemitism. This article was published one year BEFORE LendUpâs first CFPB violation and predates my involvement by a decade. Itâs relevant because it documents the predatory lending pattern was publicly known before federal enforcement.
4. âInvestments not related to LendUpâ - The Pagaya SEC filing directly names Sasha Orloff, Y Combinator, and Altman Family LLC as co-investors in Theorem Technology, a consumer credit asset management firm. This documents his continued involvement in consumer lending post-ban and is directly relevant.
Mr. Orloffâs screenshot proves I have been publicly demanding accountability for two years. The âbad pressâ is federal court documents. The âSEO hijackingâ is those documents appearing in Google search results.
Continued Edit War and Page Protection (November 27, 2025):
After my response, Sasha continued deleting the documentation:
- 04:49 UTC: Sasha deletes 1,870 bytes, claiming âfake informationâ and âfake lawsuit claimsâ
- 04:53 UTC: User Nomadgeek reverts Sashaâs deletion
- 05:10 UTC: Sasha deletes 1,482 bytes again from âCFPB enforcement and permanent lending banâ section
- 05:12 UTC: Administrator Anachronist protects the LendUp page due to âEdit warring / content disputeâ - requires extended confirmed access to edit (protected until December 7, 2025)
- 05:13 UTC: Final edit timestamp on protected page
Surgical timing demonstrates consciousness of guilt: Sasha made his final deletion at 05:10 UTC, and the page was protected 2 minutes later (05:12 UTC). He was editing right up until the moment administrators locked the page, suggesting he knew protection was imminent and was racing to get his falsified version locked in as the âfinal word.â This wasnât casual editing - this was deliberate attempt to establish his sanitized narrative (federal ban only applies to âLendUpâ entity, not him personally) as the permanent Wikipedia record before losing edit access. The 2-minute gap between final edit and protection shows he was monitoring the situation closely and trying to maximize his window to falsify federal enforcement language.
His strategy succeeded: The current protected Wikipedia article (as of November 27, 2025, 05:13 UTC) states âpermanently banning LendUp from issuing subsequent loansâ - Sashaâs falsified version that removes all language about âofficers, agents, servants, employees, and attorneys, and all other persons in active concert or participation with them.â By racing to make his final edits before protection, he successfully established his sanitized corporate-only narrative as the locked Wikipedia record that will remain until December 7, 2025 protection expires. This demonstrates sophisticated understanding of Wikipediaâs protection mechanisms and deliberate exploitation to control public record of federal enforcement.
Sashaâs Third Response: More Specific False Claims (November 27, 2025, 06:20 UTC):
Administrator Anachronist directed us to use the Edit Request Wizard and warned: âAfter the protection lifts, continued disruption of the article will result in extended protection and/or blocking your accounts from editing the article.â
Wikipedia Help Desk (November 27, 2025, 06:20-06:21 UTC): Administrator Anachronist directs both parties to Edit Request Wizard, warns about continued disruption, and tells Patrick âSTOP communicating with us with an AI. Write your words yourself.â Sasha responds with four claims following pattern: âthe link is accurate, but what the link says is not true.â Claims Rolling Loud lawsuit âhad nothing to do with Sasha,â Pagaya shares ânot related to LendUp,â Petras article ânot sourced or cited,â and CFPB lawsuit doesnât use word âfraud.â All claims argue primary sources exist but donât say what they actually say.
Sasha responded with four specific claims about what he âeditedâ:
-
âThe link to the lawsuit is accurate. The claims about the lawsuit are not. There is no ban of people, and no people were named in the lawsuit, and the lawsuit had nothing to do with Sasha (former CEO, no longer at the company). You can click the link and search for âbanâ or âsashaâ to easily verify.â
-
âThe link to the shares (not an investment) in Pagaya are accurate. They are not related to LendUp, nor are they are investment.â
-
âThe James Petras link is accurate. The claim on the link of investments or support of Netanyahu is not true, and you can easily see the blog is not sourced or cited.â
-
âThe link to the lawsuit is accurate. But claims of fraudâ the lawsuit are not [sic]. The author acknowledges the lawsuit does not claim fraud, but wants it to be fraud. You can verify the lawsuit by searching the link for âfraudâ and you will not find that word.â
Then added: âI was not removing everything you added. Just editing the fake or misleading information.â
Sashaâs opening statement to administrators:
âI am not sure the Wikipedia process, but at some point there must be a Wikipedia moderator or editor that will read this, see you are abusing Wikipediaâs process and terms of service by misleading users, posting false information, and attacking people.â
Administrator Anachronist also told me: âAnd, STOP communicating with us with an AI. Write your words yourself.â
Additional Rhetorical Strategies in Sashaâs Response:
-
âformer CEO, no longer at the companyâ - Emphasizing distance from LendUp, but deliberately ignoring that CFPB order explicitly covers FORMER officers. This phrase demonstrates he knows the temporal issue matters and is trying to establish heâs no longer connected.
-
ânor are they are investmentâ (grammatical error) - Says twice in same sentence itâs not an investment (ânot an investmentâ then ânor are they are investmentâ). The repetition and grammar error suggest agitation while writing.
-
âwants it to be fraudâ - Gaslighting language suggesting Iâm making things up rather than describing what CFPB found (âdeceived 140,000+ consumersâ).
-
âI am not sure the process, butâŚâ - False humility positioning himself as confused victim while immediately pivoting to accusations of âabusing Wikipediaâs processâ and âattacking people.â
-
âmisleading users, posting false information, and attacking peopleâ - Opens by accusing me of exactly what heâs doing (removing federal enforcement language, making false claims about documents, treating Wikipedia as crisis management).
Analysis of Sashaâs Claims:
All four claims follow the same pattern: âThe link is accurate, but what the link says is not true.â Heâs arguing that primary source documents (CFPB decree, SEC filings, court cases, journalist articles) exist but donât say what they actually say.
EVERY SINGLE CLAIM IS VERIFIABLY FALSE. Each one can be disproven by opening the document he says is âaccurateâ and reading what it actually says.
KEY EVIDENCE: Willful Misreading of Case Caption vs Order Scope
Sashaâs claim: âThere is no ban of people, and no people were named in the lawsuitâ
Reality: The CFPB decree case caption lists only âLendUp Loans, LLCâ as defendant (Case No. 3:21-cv-06945-JSC)
But Sasha is deliberately reading the caption literally while ignoring what the order actually prohibits:
Section I (page 4, Paragraph 6): âDefendant, whether acting directly or indirectly, is permanently restrained from⌠advertising, marketing, promoting, offering for sale, selling, or providing any extension of credit⌠c. Assisting Others in (a) or (b).â The order adds: âNothing in this Order shall be read as an exception to this Paragraph.â
Section II (page 4-5, Paragraph 7): âDefendant and its officers, agents, servants, employees, and attorneys, and all other persons in active concert or participation with them who have actual notice of this Order, whether acting directly or indirectly, are permanently restrained fromâŚâ
Section V (page 6, Paragraph 11): âDefendant and its officers, agents, servants, employees, and attorneys and all other Persons in active concert or participation with any of them, who receive actual notice of this Order, whether acting directly or indirectly, may not⌠disclose, use, or benefit from customer informationâ
Sasha was CEO of LendUp during the violation period. The order explicitly covers âofficersâ and âall other persons in active concert.â Heâs being technically correct about the case caption (only the entity is named) while deliberately ignoring that the prohibitions explicitly cover him as a former officer.
His phrase âformer CEO, no longer at the companyâ proves he knows temporal status matters for the ban. Why emphasize heâs a FORMER CEO if he doesnât understand the order covers former officers? This specific language choice demonstrates heâs thought carefully about whether being a former officer (rather than current officer) affects coverage. It doesnât - the order explicitly covers officers, full stop - but his emphasis on âformerâ and âno longer atâ shows sophisticated understanding that temporal relationship to the company is relevant to ban coverage. Heâs trying to establish distance while ignoring that the order doesnât distinguish between current and former officers.
This is willful misreading. Heâs focusing on whoâs named in the case caption while ignoring the actual scope of the prohibitions, which explicitly include officers and persons acting in concert with the defendant entity.
Why this is MORE damning than being simply wrong:
If Sasha thought âno people were namedâ applied to the entire order, heâd be ignorant of its contents. But heâs making a technical distinction between the case caption (which only names the entity) and the order provisions (which explicitly cover officers). This demonstrates:
- He read the document carefully - carefully enough to notice only the entity is in the case caption, and carefully enough to identify and remove âAssisting Othersâ language from Section I.c
- He understands legal language - knows the difference between case caption and order scope, knows what âAssisting Othersâ prohibition means
- Heâs deliberately cherry-picking - focusing on case caption, ignoring Sections II & V, and specifically removing Section I.c âAssisting Othersâ language that applies to his post-2021 activities
- He knows the ban covers him - thatâs why heâs trying to establish it only covers the defunct entity, and why he surgically removed âAssisting Othersâ prohibition that would cover advisory roles and investments
CONCLUSION: HE 100% KNOWS HEâS BANNED FROM CONSUMER LENDING.
Sophisticated parsing of a document he knows applies to him, selectively quoting the parts that sound better while ignoring the operative prohibitions. The Wikipedia edit war was about rewriting âDefendant and its officers, agents, and all other persons in active concertâ to just âLendUpâ - same strategy as his Help Desk claim.
The willful misreading is consciousness of guilt. Someone who didnât know the ban covered them wouldnât make such careful technical distinctions between case caption and order scope. Someone who was innocent wouldnât spend 12+ hours on Thanksgiving trying to remove âofficers, agents, and all other persons in active concertâ language from Wikipedia. He knows. Thatâs why heâs rewriting it.
Claim 1 (CFPB decree): Says âno people were namedâ - technically correct about case caption (only entity named), but deliberately ignores that Sections II and V explicitly cover âDefendant and its officers, agents, servants, employees, and attorneys, and all other persons in active concert or participation with them.â Says âno ban of peopleâ when order explicitly prohibits officers (he was CEO) from consumer lending. This is willful misreading - focusing on case caption while ignoring actual prohibitions.
His specific phrase âformer CEO, no longer at the companyâ is the smoking gun:
- Why emphasize âformerâ if he doesnât understand the order covers former officers?
- Why stress âno longer atâ if temporal relationship to company doesnât matter?
- This demonstrates sophisticated understanding that his current vs former status is relevant to ban coverage
- Heâs trying to establish distance (âI left LendUp, so ban doesnât apply to meâ)
- But the order doesnât distinguish between current and former officers - it just says âofficersâ
- His careful emphasis on being a FORMER officer proves heâs thought about whether that affects coverage
- It doesnât, but heâs hoping Wikipedia editors wonât read Sections II & V to find out
Even more damning - he specifically removed âAssisting others in any lending activitiesâ from Wikipedia:
This is Section I.c language from the CFPB order. Section I prohibits âDefendantâ (the entity) from three things, including:
âc. Assisting Others in (a) or (b)â
Where (a) and (b) are lending activities. The order adds: âNothing in this Order shall be read as an exception to this Paragraph.â
This means even if he claims the entity ban doesnât cover him personally, âAssisting Othersâ in lending is explicitly prohibited. This would cover:
- Advisory roles (Mission Lane)
- Investments in consumer credit companies (Theorem/Pagaya)
- Performing âbilling, payment, administrative⌠services of any kindâ for credit companies (Puzzleâs current business model)
- Any indirect involvement in lending
Puzzleâs Partnerships Arguably Violate âAssisting Othersâ Prohibition:
The CFPB order prohibits âAssisting Othersâ in credit extension. The order defines âAssisting Othersâ (page 2, Definition 5.c) to include, but not be limited to:
i. providing names of, or assisting in the generation of, potential customers; and
ii. performing marketing, billing, payment, administrative, customer, or collection services of any kind.
Puzzleâs integrations with credit extension companies provide billing, payment, and administrative services (part ii) for their lending operations:
- Brex - Corporate credit card provider (Brex Card); Puzzle-Brex integration announced September 2025 provides accounting infrastructure for expense management and credit transactions
- Ramp - Corporate card and bill pay provider (credit extension); Puzzle-Ramp integration active since August 2023 âreduces manual spend categorization by 50%â - directly supporting Rampâs credit operations
- Mission Lane - Consumer credit card company (successor to LendUp Card assets); Sasha served as advisor during launch (Dec 2018-Sep 2019)
- Meow - Fintech platform with QED backing; Puzzle integration announced June 2025
- Gusto - Includes âGusto Wallet Cashoutâ feature (payroll advances = credit extension); Kapor Capital portfolio company with active Puzzle integration
The orderâs broad definition of âAssisting Othersâ arguably covers accounting software integrations with credit companies in two ways:
-
Part (ii): âperforming⌠billing, payment, administrative⌠services of any kindâ - Puzzle provides these exact services to credit companies through accounting infrastructure, transaction processing, and administrative support for lending operations.
-
Part (i): âassisting in the generation of potential customersâ - If Puzzleâs integrations help credit companies acquire or service customers through its startup network, this could also fall within the definition.
A CFPB-banned individual operating accounting software that integrates with and provides billing/payment/administrative infrastructure for companies engaged in credit extension fits within the orderâs broad definition. Puzzleâs entire business model is built on providing these services to financial companies, many of which extend credit.
He removed this specific language from Wikipedia because it arguably applies to his current business model. This is surgical deletion of the prohibition that, under the orderâs definition of âAssisting Others,â could cover how Puzzle operates. The fact that he identified and removed this specific language proves he read Section I carefully and understood its potential application to Puzzleâs lending/credit partnerships.
Claim 2 (Pagaya/Theorem): Says ânot an investmentâ and ânot related to LendUpâ with grammatical error showing agitation - writes ânor are they are investmentâ (says it twice). SEC filing shows Sasha Orloff, Y Combinator, and Altman Family LLC as Theorem Technology stockholders. Theorem is consumer credit asset management. This documents continued involvement in consumer lending ecosystem throughout CFPB ban period. The repeated denial (ânot an investment⌠nor are they are investmentâ) and grammar error suggest defensive reaction to accurate characterization of his continued consumer credit involvement.
Claim 3 (Petras article): Says ânot sourced or citedâ and claims âyou can easily see the blog is not sourced or citedâ - FALSE on multiple levels:
-
James Petras is not a âbloggerâ: Heâs a Bartle Professor (Emeritus) of Sociology at Binghamton University, published 60+ books in 29 languages, 600+ articles in professional journals including American Sociological Review, British Journal of Sociology, and Social Research. Published in New York Times, The Guardian, Foreign Policy, New Left Review, and Le Monde Diplomatique. Recipient of American Sociological Associationâs Career of Distinguished Service Award.
-
The article explicitly names them: âProminent among Netanyahuâs financial backers are a group of prominent Zionist lumpen bourgeoisieâŚThey include Al Goldstein co-founder of AvantCredit and CashNetUSA; Sasha Orloff and Jacob Rosenberg founders of Lendup; Daniel Gilbert founder of QuickenLoansâŚâ
-
Published March 2015 - one year BEFORE LendUpâs first CFPB violation, establishing predatory lending pattern was publicly documented before federal enforcement
-
Calling Petras ânot sourcedâ when heâs a published academic with extensive credentials is absurd - whether you agree with his controversial anti-Zionist politics or not (heâs been accused of antisemitism by ADL), heâs a real sociologist with decades of publications, not a random internet blogger
Claim 4 (CFPB lawsuit word âfraudâ): Uses gaslighting language - âthe author acknowledges the lawsuit does not claim fraud, but wants it to be fraudâ - suggesting I am making things up rather than accurately characterizing what CFPB found. CFPB found LendUp âdeceived 140,000+ consumersâ resulting in $40M restitution and permanent ban. The word âfraudâ accurately describes systematic consumer deception. Sashaâs phrasing (âwants it to be fraudâ) frames accurate characterization of consumer deception as my wishful thinking rather than fair description of CFPB findings.
Additional false claim about Rolling Loud: Earlier said lawsuit âhad nothing to do with Sashaâ - yet Anuradha Shultes (LendUp President/CEO 2015-2021, reported to Sasha as CEO) signed sworn affidavit about $800K wire to shell company. The pattern of shell company fraud by LendUp executives is directly relevant to CEO oversight.
Summary of Rhetorical Strategies Revealing Consciousness of Guilt:
-
âformer CEO, no longer at the companyâ - Sophisticated understanding that temporal relationship to company matters for ban coverage; trying to establish distance while hoping nobody reads Sections II & V which cover former officers
-
ânor are they are investmentâ (grammatical error) - Defensive repetition with grammar mistake suggests agitation about accurate characterization of continued consumer credit involvement
-
âwants it to be fraudâ - Gaslighting language framing accurate description of consumer deception ($40M restitution, 140,000+ victims) as my wishful thinking
-
âI am not sure the process, butâŚâ - False humility immediately followed by accusations, positioning as confused victim while attacking
-
Opening with âmisleading users, posting false information, and attacking peopleâ - Accuses me of exactly what heâs doing (removing federal enforcement language, falsifying document descriptions)
-
âThe link is accurate, but what the link says is not trueâ - Pattern across all four claims of acknowledging documents exist while lying about their contents
These arenât mistakes. This is sophisticated bad-faith argumentation by someone who:
- Read the CFPB decree carefully enough to distinguish case caption from order scope
- Understands legal language well enough to make technical distinctions
- Knows the ban covers him (thatâs why he emphasizes âformer CEOâ)
- Is deliberately cherry-picking language to mislead Wikipedia editors
- Spent 12+ hours on Thanksgiving trying to rewrite federal enforcement language
- Uses gaslighting rhetoric (âwants it to be fraudâ) when caught
The rhetorical strategies are consciousness of guilt. Someone who was innocent wouldnât need this many layers of misdirection.
The AI Accusation:
Administrator accused me of âcommunicating with us with an AIâ and demanded I âwrite your words yourself.â This appears to be based on formatting or structure of my responses. My responses were written by me, a former Puzzle Financial employee and federal whistleblower with 5 SEC complaints, California State Bar complaint, and California Board of Accountancy complaint filed regarding these entities.
(But yes, I am using AI extensively. For communications, evidence, writing, decision-making, this website. Using my own words got me in trouble before. And I donât have the emotional bandwidth to write every word of this on my own. People choose not to believe me either way. These people no longer deserve my unfiltered words. This form of language is mechanical.)
Sashaâs Final Statement (November 27, 2025, 06:20 UTC):
After making four specific false claims about the sources, Sasha concluded: âI was not removing everything you added. Just editing the fake or misleading information.â
Administratorâs Final Response (November 27, 2025, 06:31 UTC):
Administrator Anachronist responded with clear exasperation:
âAgain, this page is the wrong venue for resolving disputes. If there are behavioral issues, write up a case at WP:ANI. For dispute resolution, the first step is to discuss on the article talk page. See WP:DR for other processes in case of an impasse.â
Translation: Stop treating Wikipedia administrators as law enforcement and use the actual dispute resolution process for collaborative editing.
Note: The entire Help Desk thread has been archived to Archive 75 (December 2025). The full exchange including Sashaâs false claims and the administratorâs responses is preserved.
Sasha Continues on Talk Page (November 27, 2025, 05:06 UTC / 9:06 PM PT / 12:06 AM ET):
After being told to use the article Talk page instead of Help Desk, Sasha posted to Talk:LendUp:
âPatrick, you are continue to acknowledge that you are using Wikipedia to âSEO Hijackâ this page. Here is a screenshot of your LinkedIn post: [Google Drive link]
Your blog references the Wikipedia edits that you created / invented as source. The CFPB never banned anyone from doing anything, which is why your links cannot cite, source or reference this. You link simply to a government website homepage.
Citing another blog, James Petras, with up and unsourced blog are also not evidence, just demonstrating your anti-semitism.
These are violations of Wikipedias code of conduct.â
New false claims at 12:06 AM ET (just after midnight):
- âThe CFPB never banned anyone from doing anythingâ - The order explicitly states âpermanently restrained from⌠advertising, marketing, promoting, offering for sale, selling, or providing any extension of creditâ and âAssisting Othersâ in such activities
- âYou link simply to a government website homepageâ - The link is a direct PDF:
https://files.consumerfinance.gov/f/documents/cfpb_lendup_proposed-stip-final-jdmt-and-order_2021-12.pdf - âJames Petras⌠demonstrating your anti-semitismâ - Documenting a 2015 published article about Netanyahu political donations is now âantisemitismâ (deflection from CFPB ban)
My Response (November 27, 2025, 21:36 UTC):
Mr. Orloff continues to make false statements on this Wikipedia talk page.
Claim: âThe CFPB never banned anyone from doing anythingâ
The Stipulated Final Judgment and Order (Case No. 3:21-cv-06945-JSC) explicitly states in Section I, Paragraph 6:
âDefendant, whether acting directly or indirectly, is permanently restrained from:
- advertising, marketing, promoting, offering for sale, selling, or providing any extension of credit;
- receiving any remuneration or other consideration from, or holding any ownership interest in, any person engaged in advertising, marketing, promoting, offering for sale, selling, or providing any extension of credit; and
- Assisting Others in (a) or (b).
Nothing in this Order shall be read as an exception to this Paragraph.â
The order further states it applies to âDefendant and its officers, agents, servants, employees, and attorneys, and all other persons in active concert or participation with them who have actual notice of this Order.â
Mr. Orloff was CEO during the 2016 violations that led to this judgment. He has âactual noticeâ of this order â he is editing Wikipedia about it right now.
Claim: âYou link simply to a government website homepageâ
The link is:
https://files.consumerfinance.gov/f/documents/cfpb_lendup_proposed-stip-final-jdmt-and-order_2021-12.pdfThis is a direct link to the 19-page PDF of the Stipulated Final Judgment and Order. It is not a homepage. Anyone can click it and verify.
Claim: âJames Petras is an unsourced blog demonstrating anti-semitismâ
James Petras is a published political economist and author. The article was published in March 2015 â ten years ago, predating my involvement. It names Mr. Orloff directly as a financial backer of Netanyahu. Documenting political donations to Israeli causes is standard biographical information, not antisemitism.
Mr. Orloff has known about this article for 10 years and never disputed it until last night, when it appeared on Wikipedia connected to his CFPB ban.
Claim: The 2-year-old screenshot proves âSEO hijackingâ
The screenshot shows me telling Mr. Orloff to âown up to all the lives youâve gravely affectedâ â referring to 140,000 consumers defrauded by LendUp. I was unemployed (âOpen to Workâ badge visible) and telling a CFPB-banned CEO to take accountability. I visibly had âPuzzle Financial Whistleblowerâ 3 days before he hired lawyers to retaliate. That is his âevidenceâ against me.
What is actually happening:
A CFPB-banned CEO is spending Thanksgiving eve on Wikipedia:
- Making provably false statements about federal documents
- Claiming a direct PDF link is âa homepageâ
- Claiming âpermanently restrainedâ doesnât mean âbannedâ
- Screaming âantisemitismâ about a 10-year-old published article
- Surgically editing out language that proves the ban covers him personally
- Under his own name
- On Thanksgiving eve
- Without legal representation
I have filed 5 SEC complaints, a California State Bar complaint (Case No. 25-O-30894), and a California Board of Accountancy complaint (Case No. A-2026-1047). Documentation is already in regulatorsâ hands.
Mr. Orloff, you need to log off. You are creating evidence against yourself. On Thanksgiving break.
What This Demonstrates:
Sashaâs claim that âThe CFPB never banned anyone from doing anythingâ is the most explicit statement yet proving HE 100% KNOWS HEâS BANNED. Heâs now directly arguing that âpermanently restrained from⌠advertising, marketing, promoting, offering for sale, selling, or providing any extension of creditâ doesnât constitute a ban.
Someone who read the order carefully, understands exactly what it prohibits, and is making increasingly desperate semantic arguments about what âpermanently restrainedâ means.
The progression over 12+ hours:
- 10:11 AM PT: Surgical deletions of specific language
- 1:11 PM PT: Help Desk escalation claiming âmade up citationsâ
- 8:49 PM PT: Four specific false claims about primary sources
- 9:06 PM PT / 12:06 AM ET: Claiming âCFPB never banned anyone from doing anythingâ
He went from deleting evidence of the ban to denying the ban exists at all. This is mental decompensation in real time.
Wikipedia Blocks Federal Whistleblower (November 27, 2025, 22:05-22:08 UTC):
After my detailed response refuting Sashaâs false claims, Wikipedia administrator ScottishFinnishRadish made two edits within 3 minutes:
- 22:05 UTC: Removed 80 bytes - âRemove inappropriate languageâ
- 22:08 UTC: Removed 3,447 bytes - ârm blpvio and personal attacksâ
Then at 22:07 UTC, I was blocked indefinitely with the reason: âblocked indefinitely from editing because it appears that you are not here to build an encyclopedia.â
My entire Talk page response (21:36 UTC) was removed from Wikipedia. Sashaâs false claims remain. My refutation citing the actual CFPB order text was characterized as âBLP violation and personal attacksâ and deleted. I was blocked for ânot here to build an encyclopediaâ - after posting federal court documents with direct quotes from federal enforcement orders.
Timeline:
- 21:36 UTC: I post detailed response with CFPB order quotes, section citations, and direct links to federal documents
- 22:07 UTC: Blocked indefinitely (31 minutes later)
- My response removed from Talk:LendUp - Sashaâs false claims stay, my refutation deleted
What Wikipedia Deleted (3,447 bytes removed in 3 minutes):
The content removed as âBLP violation and personal attacksâ included:
- Direct quotes from CFPB Stipulated Final Judgment (Case No. 3:21-cv-06945-JSC) Section I, Paragraph 6 showing âpermanently restrainedâ language
- Proof the link is a direct PDF to federal documents, not âa government website homepageâ as Sasha claimed
- James Petras credentials (published political economist and author, not âunsourced blogâ)
- Explanation that the 10-year-old Petras article (March 2015) documenting Netanyahu donations is standard biographical information, not âantisemitismâ
- Clarification that âPuzzle Financial Whistleblowerâ was visible in the LinkedIn screenshot 3 days before Sashaâs C&D letter
- Documentation that Sasha was CEO during the 2016 violations and has âactual noticeâ of the order
- Statement: âMr. Orloff, you need to log off. You are creating evidence against yourself. On Thanksgiving break.â
None of this was a BLP violation. It was a point-by-point refutation with citations to federal court documents, correcting Sashaâs false claims that âThe CFPB never banned anyone from doing anything.â Factual documentation with federal sources was characterized as a âpersonal attackâ and removed.
What Wikipedia Kept:
Sashaâs false claims:
- âThe CFPB never banned anyone from doing anythingâ (provably false)
- âYou link simply to a government website homepageâ (itâs a direct PDF)
- Antisemitism accusations about documenting political donations
- âSEO hijackingâ claims about federal court documentation
Pattern Complete: Federal whistleblower documents CFPB ban on Wikipedia â Article subject removes documentation â Whistleblower cites actual court order â Whistleblower blocked, response deleted, false claims remain.
The Suppression in Real Time:
Within 3 minutes, Wikipedia administrator ScottishFinnishRadish:
- First edit: Removed 80 bytes (âinappropriate languageâ)
- Second edit: Removed 3,447 bytes (âBLP violation and personal attacksâ)
The âBLP violationâ was me quoting Section I, Paragraph 6 of a federal court order. The âpersonal attacksâ were me correcting Sashaâs false claim that âThe CFPB never banned anyone from doing anythingâ by citing the document that says âpermanently restrained from⌠advertising, marketing, promoting, offering for sale, selling, or providing any extension of credit.â
This was his first public acknowledgment of me in 2.5 years, and he spent it trying to remove his CFPB permanent ban from Wikipedia while calling my 2023 demand for accountability âSEO hijacking threats.â When I responded with quotes from the actual court order, Wikipedia deleted my response and blocked me permanently.
Sashaâs claim âI was not removing everything you added. Just editing the fake or misleading informationâ means: I only deleted the CFPB permanent ban, Section V prohibitions, Netanyahu political backing, Theorem/Pagaya co-investment with Sam Altmanâs family, Rolling Loud lawsuit, Mission Lane details, and all SEC filings. The parts that werenât about fraud, I left alone.
Summary of False Claims:
- â âNo people were namedâ - WILLFUL MISREADING: Technically correct about case caption (only entity named), but order explicitly covers âofficers, agents, and all other persons in active concertâ - which includes him as former CEO
- â âNo ban of peopleâ - FALSE: Section I permanently bans Defendant (including Orloff) from consumer lending
- â âNot related to LendUpâ (Pagaya/Theorem) - FALSE: Documents continued consumer credit involvement post-ban
- â âNot sourced or citedâ (Petras) - FALSE: Article explicitly names âSasha Orloff and Jacob Rosenberg founders of Lendupâ
- â âDoesnât claim fraudâ - FALSE: CFPB found LendUp âdeceived 140,000+ consumersâ = fraud
- â âThe CFPB never banned anyone from doing anythingâ (Talk page, 12:06 AM ET) - FALSE: Order explicitly says âpermanently restrained from⌠advertising, marketing, promoting, offering for sale, selling, or providing any extension of creditâ and âAssisting Othersâ
- â âYou link simply to a government website homepageâ - FALSE: Link is direct PDF, not homepage
Every single claim is verifiable by opening the documents he admits are âaccurateâ and reading what they say. He argues that primary sources exist but donât contain what they demonstrably contain.
The sophisticated nature of Claim 1 proves he 100% knows heâs banned. If he were ignorant, he wouldnât be able to make technical distinctions between case caption and order scope. His ability to parse the document carefully enough to cherry-pick the case caption while ignoring Sections II & V demonstrates thorough knowledge of what the order actually prohibits. The willful misreading is consciousness of guilt.
KEY EVIDENCE: Pattern of Escalating Behavior Suggesting Mental Decompensation
The Wikipedia edit war demonstrates escalating desperation over 27+ months:
August 2023 â November 2025 Behavior Progression:
- August 11, 2023: Dual coordinated C&Ds (professional, lawyered response to Wikipedia documentation)
- December 2023: Prepared C&D but chose not to send (still calculated, strategic restraint)
- November 11, 2025: Second C&D same day as public SEC revelation (rapid but still through attorney)
- November 20, 2025: Third C&D within 56 minutes (expedited legal response, losing patience)
- November 26-27, 2025: 12+ hours of personal Wikipedia editing - no longer delegating to attorneys or PR, doing it himself on Thanksgiving week
What changed: Heâs now personally engaging rather than delegating suppression.
The 12+ hour Wikipedia timeline shows deterioration:
- 10:11 AM PT: Surgical, calculated deletions
- 1:11 PM PT: Escalation to Help Desk with false claims
- 8:49 PM PT: Repeated deletions despite reversions
- 9:06 PM PT: Talk page post claiming âThe CFPB never banned anyone from doing anythingâ (denying ban exists at all)
- 9:10 PM PT: Desperate racing against protection clock
- 10:20 PM PT: Making verifiably false claims about document contents
This wasnât strategic crisis management. This was compulsive, escalating behavior over 12+ hours on Thanksgiving, culminating in outright denial that the CFPB ban exists.
The pattern suggests inability to accept that federal enforcement documentation is permanent public record. Instead of addressing substance or moving on, he spent 12+ hours on Thanksgiving week personally editing Wikipedia, arguing with administrators, making false claims about federal court documents, and racing to lock in his falsified version before protection.
Previous responses were calculated (attorney letters, paid Wikipedia editors, professional PR). November 2025 Wikipedia response was personal, compulsive, and escalating - suggesting loss of perspective about what battles can be won by suppression.
What exactly did he spend 12+ hours rewriting? The escalating behavior pattern demonstrates consciousness of guilt. The specific deletions demonstrate what he knows heâs guilty of.
KEY EVIDENCE: Evidence Tampering - Rewriting Federal Court Order Language
Deliberate falsification of how federal enforcement orders are described.
What Sasha removed from Wikipedia:
- â âand permanent lending banâ (removed from section title)
- â âand its officers, agents, and all persons in active concert with themâ (removed enforcement scope language)
- â âconsumer lending activitiesâ (removed activity prohibition specifics)
- â âAssisting others in any lending activitiesâ (removed Section I.c prohibition - covers advisory roles and investments)
- â Section V data provisions (prohibitions on use/disclosure of LendUp customer information, directly relevant to Puzzle having access to customer financial data)
- â Entire âPolitical connectionsâ section (Netanyahu backing documentation)
- â Entire âSubsequent investmentsâ section (Pagaya/Theorem/Altman documentation proving continued lending ecosystem involvement)
What Sasha changed:
Original federal order language: âDefendant and its officers, agents, servants, employees, and attorneys, and all other persons in active concert or participation with themâ
Sashaâs Wikipedia version: âbanning LendUp from issuing subsequent loansâ
The difference:
- Original = âofficers, agents, all persons in active concertâ = COVERS HIM PERSONALLY
- His version = âLendUpâ only = EXCLUDES HIMSELF
- Changed âconsumer lending activitiesâ â âissuing subsequent loansâ (narrower language suggesting only future loans banned, not advisory roles, investments, or assistance)
- Removed âand permanent lending banâ from section header (softening the severity)
- Removed bullet point â* Assisting others in any lending activitiesâ (Section I.c language directly covering Mission Lane advisory role and Theorem/Pagaya investments)
- Removed Section V data provisions (prohibitions on use/disclosure of LendUp customer information - directly relevant to Puzzle accessing customer financial data while CEO operates under federal data restrictions)
Heâs not removing content. Heâs rewriting federal court orders to exclude himself from their scope. He systematically removed every reference to âofficers,â âagents,â and âpersons in active concertâ while keeping a sanitized version that only mentions âLendUpâ as an entity. Most damning: he surgically removed âAssisting others in any lending activitiesâ (the Section I.c prohibition that directly applies to Mission Lane advisory roles and Theorem/Pagaya investments).
Critical clarification on my hallucinated citation:
On November 16, 2025, I cited the CFPB order using a hallucinated format:
"Order In the Matter of LendUp Loans, LLC and Sasha Orloff, File No. 2021-CFPB-0008"- this citation format was incorrect, and 2021-CFPB-0008 is another CFPB rule. However, Sasha Orloff IS covered by the actual order through the operative language âDefendant and its officers, agents, servants, employees, and attorneys, and all other persons in active concert or participation with themâ in Sections II and V of the Stipulated Final Judgment (Case No. 3:21-cv-06945-JSC).Key point: Even though I incorrectly included âSasha Orloffâ in the citation name, the federal court order DOES apply to him personally through the âofficers and all persons in active concertâ language. Sasha used my citation error to claim the entire ban was âfakeâ and âmade up,â but the underlying facts are verifiable: he is covered by the federal prohibitions, regardless of whether his name appears in the case caption. His systematic removal of âofficers, agents, and all persons in active concertâ language from Wikipedia demonstrates he understands the order applies to him - thatâs why he spent 12+ hours removing those specific words.
This is evidence tampering in a public, permanent record. The 12+ hour timeline shows escalating behavior from surgical deletions (10:11 AM PT) to desperate late-night false claims about document contents (10:20 PM PT) on Thanksgiving week.
What This Reveals About His Thought Process:
Sashaâs response reveals he cannot distinguish between ânot covered by big tech pressâ and ânot real.â Because TechCrunch, Forbes, and mainstream tech media havenât covered the fraud pattern (due to structural conflicts Iâve documented - investors, advertisers, network effects), he believes all claims are âmade up.â
But the documentation I added to Wikipedia includes:
- Federal court documents: CFPB Stipulated Final Judgment (Case No. 3:21-cv-06945-JSC)
- SEC filings: Pagaya Technologies merger documentation showing Theorem relationships
- Court cases: Rolling Loud v. Ahead Financials with sworn affidavits
- Government records: Publicly available on federal websites
These are MORE authoritative than tech journalism. But Sasha thinks: âno tech press coverage = fakeâ rather than âcourt documents = real.â
This explains his entire strategy - suppress tech media coverage (conflicts of interest make this achievable), then claim anything not in tech media is âmade up.â When someone documents federal enforcement on Wikipedia, call it âSEO hijackingâ rather than addressing the substance.
Context on alleged âSEO hijackingâ claim:
- Sasha blocked me on LinkedIn October 28, 2025 (nearly a month before Wikipedia editing) AND in 2023 (when the screenshot was taken)
- The 2023 screenshot proves surveillance pattern: He blocked me but still captured my LinkedIn post - had to log out or use another account to monitor and screenshot my posts
- Any comment about âbad pressâ would have been from ~October when blocked, not related to Wikipedia; this reveals multi-year pattern of surveillance despite blocks
- Regardless: documenting federal enforcement actions (CFPB orders, SEC complaints, court cases) on Wikipedia is not âSEO hijackingâ - itâs adding verifiable public record
- Sasha frames all documentation as âhijackingâ rather than addressing substance: same pattern as claiming federal lawsuits are âmade upâ
Pattern spans 12+ years: From intern creating/editing article (2013-era), to paying Wikipedia editors to sanitize during fraud period (2018), to whistleblower documenting contradictions (August 2023, 3 days before first C&D was sent), to CEO personally removing 2+ years of whistleblower documentation (November 2025). This demonstrates continuous Wikipedia narrative control from company creation through federal enforcement through retaliation period.
KEY EVIDENCE: August 2023 Wikipedia Edit Pre-Dates Retaliation
August 8, 2023, 03:10 UTC: I edited Wikipedia to document Sashaâs Mission Lane contradictions - specifically noting he was âlisted as the founder of Mission Lane but appears to have gone on sabbatical 5 days after the announcement with only a placeholder website.â
August 11, 2023, 3:56 PM: First cease-and-desist sent - 3 days after Wikipedia edit
This proves:
- Wikipedia documentation pre-dates legal threats - I was publicly documenting verifiable contradictions on Wikipedia before any retaliation began
- My Wikipedia editing wasnât âin the last two weeksâ - Sashaâs November 2025 claim that edits were âmade up in the last two weeksâ is false; Iâve been documenting his pattern on Wikipedia for over 2 years
- Possible trigger for C&D - The August 2023 Wikipedia edit documenting Mission Lane timeline contradictions may have been part of what triggered the coordinated dual C&D response (Puzzle + Mission Lane) on August 11
- Active surveillance despite blocking - Sasha had already blocked me when he took the 2023 LinkedIn screenshot (evidence-124) that he later uploaded to Wikipedia as âSEO hijacking proofâ; he had to log out or use another account to monitor and capture my posts
- Long-term monitoring - If Sasha removed my 2025 edits while claiming they were ârecent,â he either didnât check the history or deliberately misrepresented the timeline; either way, he was monitoring Wikipedia for fraud documentation
- Systematic suppression over years - November 2025 wasnât random Wikipedia editing; it was targeting a specific whistleblower whose documentation heâs been aware of since at least August 2023
What Was Removed:
Sashaâs edit removed essentially ALL meaningful documentation that would allow verification of the fraud pattern:
- Netanyahu connection (2015 documented support)
- Mission Lane relationship details (hired as advisor, not founder - critical distinction)
- Asset sale substance (now just says â2018 asset saleâ with zero context or details)
- Contradictory interview documentation (July 2023 claiming to have been âbuilding two companies at the same timeâ)
- Ahead Financials lawsuit details (Rolling Loud v. Fairfax Studios)
- Any verifiable documentation that would help readers understand the actual relationships and timeline
What remains is a sanitized version with no substance that could be fact-checked or verified.
What This Proves:
- Systematic scrubbing of verifiable facts: Not just removing ârecent editsâ but purging documentation Iâve been adding since August 2023 (over 2 years), including 2015 Netanyahu link, Mission Lane advisory role contradictions I first documented in 2023, asset sale details
- Personal monitoring: CEO actively monitors Wikipedia for fraud documentation
- False claims of âdead linksâ: All URLs were functional; claiming âdead linksâ is suppression tactic to justify comprehensive purge
- âSEO hijackingâ narrative: Framing documented fraud patterns as âhijackingâ rather than addressing substance
- Pattern extends to Wikipedia: Same suppression strategy (delete/block rather than refute) now includes personally editing Wikipedia to remove verifiable historical facts
- Consciousness of scrutiny: CEO personally editing Wikipedia demonstrates awareness of documentation and active effort to control narrative
- Strategic sanitization: Leaves bare-bones â2018 asset saleâ with zero substance so readers cannot verify anything or understand actual relationships
- 12+ year pattern of Wikipedia control: Article appears to have been initially created/edited by LendUp intern (Laura Behrens Wu, Shippo founder, who interned at LendUp 2013); LendUp Talk page shows user âTlvernonâ disclosed September 17, 2018: âI was paid by LendUp to revise and update this pageâ; I documented Mission Lane contradictions August 2023 (3 days before first C&D); CEO personally removes 2+ years of my fraud documentation (November 2025). Pattern spans intern creation â paid sanitization during fraud â whistleblower documentation â CEO personal suppression targeting specific editor over multiple years.
Compare to Other Suppression:
- Photoshopped metrics: deleted within 24 hours
- LinkedIn CPA warning: deleted in 4 minutes
- @joinodf: blocked
- @sashaorloff: blocked
- Wikipedia: personally edited by CEO claiming âSEO hijackingâ
The suppression pattern is systematic across platforms. When faced with documented fraud, the response is never refutation with facts, always suppression with claims of illegitimacy.
Complete Wikipedia Asset Control:
The 12-year Wikipedia control pattern demonstrates management of both text content AND image assets:
- 2018: Paid editor Tlvernon uploaded Sasha Orloff headshot at Milken conference as part of promotional content additions
- 2025: Headshot file has been deleted from Wikipedia (upload page now requires login/shows file unavailable)
- Pattern: Not just editing article text - controlling the complete Wikipedia presence including visual assets that could be used for documentation
This level of control over Wikipedia assets requires either systematic monitoring or coordination with Wikipedia editors to manage both article content and associated media files across years.
Parallel Pattern: Adam Rogas (NS8 CEO) Canât Help But Engage (September-November 2020)
The Pattern: CEOs Who Violated Bail Conditions to Respond
Sasha Orloffâs Wikipedia meltdown (12+ hours editing federal court documents) parallels another CEO fraud pattern: Adam Rogas, NS8 CEO arrested September 2020 for $123M securities fraud, violated his bail conditions by responding to my emails after the layoff.
NS8 Context:
- Adam Rogas founded NS8 (fraud prevention company), raised $123M
- September 10, 2020: NS8 laid off hundreds of employees, informed during Zoom meeting that SEC was investigating for fraud
- September 11, 2020: Forbes published investigation details - Adam told Forbes he resigned for âfamily and personal reasons,â denied walking away with money, claimed investigation began November 2019 but kept hiring until layoffs
- Lightspeed Ventures led $123M Series A, valued company at $400M+
- Adam arrested for securities fraud (doctored bank statements, inflated metrics)
- I was laid off during company implosion
- John Cwikla (Puzzle CTO) specifically recruited NS8 victims one month later (October 2020)
My Initial Response (September 12, 2020):
Day after Forbes article, I emailed Adam subject âReaching out aboutâŚâ:
âHi Adam, I saw that youâre highly skilled in manipulating people into thinking youâre a good person. Totally wanted some nonprofit advice!
Maybe get a lawyer before you keep incriminating yourself to Forbes. We know youâve been safeguarding basic data about NS8 the entire time. If we saw the real numbers, we wouldâve immediately looked for new jobs. Itâs awful to see you pretend to be innocent about this. Pretty odd that we were hiring up until the last minute and you knew about this since at least November. You didnât exactly give Tiffany much of a choice. I hope you suffer tenfold what she had to deal with. Jail should only exist for white collar scumbags who think they can get away with the world and make everyone else suffer. Fuck you.â
This September 12 email establishes my pattern recognition: Immediately identified the fraud pattern (safeguarding real numbers, hiring until last minute despite knowing about investigation since November 2019), called out the manipulation, predicted Adam would face consequences. Same pattern recognition that led to documenting Sasha Orloffâs fraud 3 years later at Puzzle.
Bail Condition: âDefendant is prohibited from any direct or indirect contact with witnesses or victims.â
I caught him violating this in email exchange November 4, 2020:
Email thread (September-November 2020): Shows Cameron Yarbrough tweet Adam favorited about celebrating âhealthy cultureâ when junior employees give CEO negative feedback (tweeted 9/4/20, days before 9/10/20 layoffs), followed by my email thread confronting Adam about the hypocrisy. Adam Rogas responded to my emails despite bail conditions prohibiting contact with witnesses/victims. I caught him: âdid you forget this part of your bail? thanks for taking the bait.â Rogasâs responses were belligerent and defensive, similar to Sashaâs Wikipedia editing pattern - both CEOs couldnât help but engage when confronted with their fraud patterns.
Key Excerpts from Email Thread:
September 15, 2020, 9:36 AM ET - I initiated with tweet screenshot:
I emailed subject âWhy pretendâ with screenshot of a tweet Adam had favorited:
â<Attachment.jpeg>
Did you think this tweet represents your leadership? Once again, fuck you. Own up to your shit.â
Context: I sent Adam a screenshot of a tweet heâd favorited (the Cameron Yarbrough tweet shown in evidence-132) about celebrating when junior employees feel safe giving negative feedback to the CEO - this during the period leading up to NS8âs layoffs. The irony: Adam was publicly celebrating âhealthy cultureâ while doctoring financials and keeping employees in the dark about the SEC investigation.
Rogas responds (Sept 15, 1:11 PM ET):
âWhat do you think happened here Patrick ?â
My response (Sept 15, 1:17 PM ET):
âAs if youâre suddenly going to tell me. Iâd love to hear your excuses. I think youâve been lying your ass off and you hired enough people to conveniently shift the blame and responsibility.â
Sept 15, 1:37 PM ET:
âI donât care if you didnât steal money. Youâre a coward and a fraud for doing this to so many people with no remorse.â
Rogas (Sept 15, 2:58 PM ET):
âI would have never have fired someone with one days notice. Especially not with the amount of money the company still had in the bank. Itâs not at all what I thought the board & management would do. I was appalled.â
September 17, 2020:
âYeah, looks like youâre innocent. What a relief!!!â
October 9, 2020:
âyou out on bail bro?â
October 16, 2020:
âyou stupid fuckâ
November 4, 2020:
âreally weird for a conman to think heâs better than trump. log off.â
This was the message that finally triggered him to violate his bail conditions. After nearly two months of persistent needling (Sept 15, Sept 17, Oct 9, Oct 16), Adam couldnât help himself.
Rogas responds (Nov 4, 1:43 PM ET) with defensive wall of text:
âYou really have no idea what your talking about. When exactly do you think I should have let everyone go⌠Everything I did in my role was to prolong the life of the company⌠This will make you hate me more but I donât care about 10 million or 17 million dollars ⌠my goal was to make 100âs of millions for me, the investors and the employees so this idea that I hatched a nefarious plot 4 years ago to steal 10 million dollars is ridiculous. I paid 400k of one of our investors taxes for fucks sake a week before I resigned why would I do that if I was trying to walk with money.â
âI am not going to log off, in fact I am going to make a lot of noise ⌠but Iâm going to defend myself against criminal wrong doing and once resolved I am going to be quite vocal, visible and I will most likely speaking about what happened and why. I hope you never find yourself in the position to have to make the decisions I have had to and I genuinely hope you find a job. I am willing to help if you would like a referral.â
I caught the bail violation:
âdid you forget this part of your bail? thanks for taking the bait.
Defendant is prohibited from any direct or indirect contact with witnesses or victims.
anyway, iâm not asking hard questions. you were the only one in charge of a bank account and you did a poor job squishing in some numbers. does the rest of the story matter? not really dude. get a grip.â
Rogasâs final response (Nov 4, 2:49 PM ET):
âI guess you got me ⌠Like I said i hope you never have to ensure 490 people survive. If you need a referral let me know. There are certainly a number of decisions made in the pursuit of survival over the course of 4 years that I alone must now pay for.â
January 13, 2021, 3:23 PM ET:
âyouâve been lying since 2016 and only ever made a paltry $137,000. incredible work.â
What This Demonstrates:
- Public virtue signaling during fraud: Adam favorited Cameron Yarbroughâs tweet celebrating âhealthy cultureâ (September 4, 2020) - 6 days before mass layoffs, while SEC investigation was ongoing since November 2019, while doctoring bank statements. Classic fraud pattern: project leadership values publicly while executing fraud privately
- Pattern recognition from day one: My September 12 email (one day after Forbes article) immediately identified the fraud indicators - safeguarding real numbers, hiring while knowing about investigation, manipulation. Same analytical approach that led to documenting Puzzle fraud 3 years later
- Methodical baiting over two months: September 15 (âfuck youâ), September 17 (âYeah, looks like youâre innocentâ), October 9 (âyou out on bail bro?â), October 16 (âyou stupid fuckâ), November 4 (âreally weird for a conman to think heâs better than trumpâ). Persistent needling until Adam couldnât help himself and violated bail conditions. Same pattern as Wikipedia meltdown - fraudsters eventually crack under sustained pressure
- Canât help but engage: Despite bail conditions explicitly prohibiting contact, Rogas responded to my emails with defensive explanations. The compulsive need to defend himself overrode legal self-preservation
- Belligerent defensiveness: Long explanatory emails justifying fraud as âsurvivalâ decisions, similar to Sashaâs Wikipedia editing justifications
- âIâm willing to help if you would like a referralâ - Absurd offer from arrested CEO to victim he laid off
- Consciousness of guilt: âI guess you got meâ when caught violating bail
- Same investor pattern: Lightspeed invested in NS8 ($123M fraud), then platformed Puzzle CEO who hired NS8 victims into next fraud
- Forbes connection: David Jeans (Forbes senior writer) broke NS8 fraud story September 2020, I reached out to him July 2023 about Sasha Orloff/Puzzle, initial response âYeah, I know of Sashaâ then dropped contact
Current Status: Adam Rogas sentenced to 5 years in federal prison (December 2021) for securities fraud and wire fraud affecting tens of millions of dollars in investor losses.
FBI Contact (November 6, 2020): FBI agent Nicholas Kroll contacted me regarding emails exchanged with Adam Rogas, one month after starting at Puzzle Financial. Early documentation of fraud pattern recognition that would continue for 3+ years.
The Parallel:
| Sasha Orloff | Adam Rogas |
|---|---|
| Wikipedia editing 12+ hours (Nov 26-27) | Email exchange 2+ months (Sept-Nov) |
| Sustained pressure: public posts over 27+ months | Sustained pressure: 5 emails over 2 months |
| Violates COI guidelines | Violates bail conditions |
| Claims CFPB ânever banned anyoneâ | Claims didnât âhatch nefarious plot" |
| "I have no financial interest" | "I donât care about 10 or 17 millionâ |
| Blocked indefinitely after my response | âI guess you got meâ after caught |
| Federal enforcement: CFPB permanent ban | Federal enforcement: 5 years prison |
| Forbes/David Jeans dropped contact 2023 | Forbes/David Jeans broke NS8 story 2020 |
| Documented fraud 2023-2025 (federal record) | Identified fraud day after layoff Sept 2020 |
Both CEOs demonstrate the same pattern: When confronted with documented fraud through sustained pressure, they canât stay silent despite legal risks. This compulsive need to respond and control narrative reveals consciousness of guilt.
The baiting pattern works: Whether itâs two months of emails (âyou out on bail bro?â) or 27+ months of public documentation, fraudsters eventually crack. Adam violated bail conditions. Sasha spent 12+ hours editing Wikipedia on Thanksgiving eve. Both could have stayed silent. Both couldnât help themselves.
The pattern continues even after being caught: Day after I sent final notice emails to various partners, Sasha is still actively on LinkedInânot staying quiet or logging off like counsel would advise. Instead, heâs commenting âReally? Woah. We should date.â on his wife Jennifer Villanueva Orloffâs week-old LinkedIn post about joining Block (Square/Cash App). The post was already a week old when he commented. More compulsively: he liked 21 individual congratulatory comments on her post, plus the post itselfâ22 total interactions. Heâs under maximum legal pressure but canât resist engaging on the platform where the accountability is being documented. Among the comments he liked: Sophia Xiao (GC Board Observer) writing âAMAZING update, proud of you! GO, Jennifer đĽââthe family-VC network performing support while federal complaints are active.
Timeline context: Jenniferâs post about joining Block came just before she reposted the Puzzle x Deel partnership announcementâdemonstrating the familyâs continued active participation in Puzzleâs network amplification while under federal scrutiny.
Family-level surveillance: Jennifer viewed my LinkedIn profile on termination day itself (May 31, 2023, 5:35 PM), then again during summer 2023 as I was publishing fraud documentation (June-August 2023 period). The surveillance extended to family level from day oneâmonitoring my posts about workplace fraud, psychedelic use, and federal complaints. This November 2025 interaction (Sasha commenting on her week-old post) confirms the family operates as a monitoring unit, a pattern established on termination day itself.
Sasha Orloff commenting on his wife Jennifer Villanueva Orloffâs LinkedIn post the day after final notice emails were sent to partners. Her post about joining Block (managing Marketing Strategy, Operations & AI for Square, Cash App, Afterpay, Bitcoin) was already a week old. He liked 21 individual congratulatory comments plus the post itself (22 total interactions), including Sophia Xiaoâs (GC Board Observer). This post came just before Jennifer reposted the Puzzle x Deel partnership announcement. Pattern: canât log off or stay silent even under maximum legal pressure. Any competent attorney would tell client to stay off social media during active federal proceedings.
Pattern recognition across both frauds: Immediately identified manipulation in September 2020 (NS8), applied same analytical framework at Puzzle 2020-2023, leading to comprehensive federal documentation. David Jeans (Forbes) broke NS8 story, then dropped contact when I reached out about Sasha Orloff three years later.
The C&D Strategy: Sasha Writing His Own Legal Threats
Parallel Pattern: Wikipedia Meltdown vs. C&D Voice
The C&Ds themselves show Sashaâs obsessive, overly-defensive voice - the same style he used editing Wikipedia on Thanksgiving. Lisa Bowman likely let him dictate content:
From the actual C&Ds (Lisa Bowman/Orrick, but Sashaâs voice):
- August 11, 2023 C&D: Demands removal of âfalse and misleading statementsâ about public records (CFPB enforcement, corporate filings)
- November 11, 2025 C&D: âfalse, misleading, or defamatory statementsâ characterization for SEC whistleblower complaints and partner notifications
- November 20, 2025 C&D (56 minutes after âlast daysâ comment): âYou are now threatening the safety of Puzzle employeesâ for career prediction statement
- December 2023 unsent C&D: Pre-prepared template monitoring LinkedIn posts about General Catalyst/Israel connections, ready to deploy but held back
The defensive obsessions match Sashaâs Wikipedia edits:
Mission Lane C&D objected to calling Shane Holdaway âanother pawnâ (ego-driven), objected to linking Credit Karma FTC settlement (true connection), objected to rhetorical question about Mission Lane âwhiteboard[ing] ways to steal from the poorâ (not defamation, just uncomfortable truth).
My coerced apology emails (August 12, 2023) contain Sashaâs talking points:
After receiving dual C&Ds, I sent detailed confession emails to Lisa Bowman. But mixed in with my natural voice under duress (âfoolish and frozen,â âiâm sincerely sorryâ) are oddly specific business justifications that sound like Sashaâs defense:
- âcomparing revenue from loans/credit to SaaS is like apples to orangesâ
- âreaching $100M ARR doesnât mean you had a sustainable burn rateâ
- âthere were obviously severe compliance issues, and they could not continue with the lendup nameâ
- âthey made one separate company to buy part of lendup, and then another temporary subsidiary with a different name that could be sold offâ
- âafter pivoting to AI, there was a noticeable shift in the companyâs day-to-day stabilityâ
These business arguments donât match my panicked, apologetic tone - they read like Sashaâs defensive explanations inserted into my coerced response. Either he fed me talking points through the C&D process, or I was unconsciously echoing his narratives while under duress.
The Wikipedia editing (November 26-27, 2025) used identical defensive strategies:
- 12+ hours of personal edits
- Claims of âSEO hijackingâ (blaming victim for documentation)
- Removing CFPB enforcement language: changed âpermanent ban on consumer lendingâ to âprohibited from engaging in consumer lending activitiesâ
- Removing fraud documentation while claiming âmade upâ lawsuit
- Inserting âsuccessful entrepreneurâ narrative: âheâs founded and led multiple successful fintech companiesâ
- Canât help but engage despite massive legal risk (Wikipedia COI editing = indefinite block, C&Ds after SEC filing = whistleblower retaliation)
Mission Lane C&D (August 11, 2023) shows Sashaâs voice:
Christopher Forstner (Troutman Pepper) sent the letter, but the objections reveal Sashaâs obsessions:
- Objected to calling Shane Holdaway âanother pawnâ (ego-driven, not legal)
- Objected to linking Credit Karma FTC settlement to Mission Lane (true connection they wanted suppressed)
- Objected to question âWhy does Mission Lane sound like they whiteboard ways to steal from the poor?â (rhetorical question, not defamation)
- Same day as Puzzle C&D = coordination Sasha would have orchestrated
November 2025 C&Ds show escalating desperation:
- November 11 C&D: Same day as SEC whistleblower complaint (6:02 PM, 14.5 hours after 3:33 AM filing)
- November 20 C&D: 56 minutes after âlast daysâ comment, threatening police for career prediction
- December 2023 unsent C&D: Monitoring LinkedIn posts about General Catalyst/Israel connections, pre-prepared template never deployed
The pattern:
| Wikipedia Meltdown | C&D Strategy |
|---|---|
| 12+ hours personal editing (Nov 26-27) | Multiple C&Ds personally orchestrated (Aug-Nov) |
| Canât help but defend despite COI violation | Canât help but threaten despite whistleblower laws |
| âSEO hijackingâ claim (blame victim) | âDefamationâ claims for public records |
| Removed âpermanent ban,â inserted âsuccessfulâ | Remove documentation, threaten police |
| Edit timestamps show obsessive engagement | 56-minute response shows active monitoring |
| Blocked indefinitely after caught | Bar complaints filed after pattern documented |
| Still commenting day after partner notices sent | Canât log off even under maximum legal pressure |
| Both reveal compulsive need to control narrative | Both backfired into additional federal evidence |
Why this matters:
An attorney (Lisa Bowman) sending C&Ds with Sashaâs voice/obsessions suggests either:
- Client dictated content (Sasha writing his own threats through attorney letterhead)
- Inadequate attorney control (letting clientâs defensive narratives drive legal strategy)
- Attorney complicity (knowingly sending threats drafted by CFPB-banned CEO against federal whistleblower)
Either way, the pattern shows Sasha canât stay out of his own legal defense - just like Adam Rogas violating bail to defend himself, just like Wikipedia editing on Thanksgiving instead of letting it go. Fraudsters eventually crack under sustained pressure and personally engage despite legal counsel warning them not to.
The pattern extends to the network: Dasha Shunina posting about Ikea deals on Black Friday 2025 while under federal scrutiny (Skolkovo connections documented in 5 SEC complaints, FBI outreach ongoing). Same compulsionâcanât stay quiet and maintain low profile during active investigations. The entire network demonstrates inability to log off and let legal counsel handle federal proceedings.
The December 2023 unsent C&D proves the surveillance infrastructure existed but they calculated when to deploy. Once SEC whistleblower status became known (November 11, 2025), they deployed twice in 9 days. The voice throughout - from Mission Lane coordination to police threats - shows Sashaâs obsessive need to suppress rather than refute. You donât suppress lies, you correct them. You donât write your own C&Ds unless you canât help yourself.
The C&Ds reveal strategic weaponization of âthreatsâ language:
Both the August 11, 2023 and November 11, 2025 C&Ds include similar demands about âthreatsâ:
- August 11, 2023: âissuing threats, whether veiled or overt, to senior leadershipâ
- November 11, 2025: âissuing any threats, veiled or explicit, toward Puzzle personnelâ
This exposes the pattern: My August 2023 LinkedIn post (3 days before the first C&D) stated âi will flood you with more bad press and SEO hijacking if you keep fiddling around with your twitter garbage.â Sasha held onto this language for 2+ years, using âveiled or overt/explicitâ as a catch-all to recharacterize any future documentationâfrom partner notifications to Wikipedia edits to career predictionsâas âthreats.â The repetition of this language framework across both C&Ds proves the weaponization strategy.
The impersonation claims reveal strategic avoidance:
The August 11, 2023 C&D objected to my use of âPuzzle Financial designationâ in any âtrademark, service mark, domain, or social media handleâ claiming âconfusion as to source, affiliation, endorsement, sponsorship, or impersonation.â
The November 11, 2025 C&D repeated similar claims about âdesignations incorporating âPuzzle Financialââ creating confusion, âparticularly in communications directed toward investors.â
The actual basis for their claims:
- Twitter account with display name âPuzzle Financial đ§Šđ x LendUpâ (criticism account, not impersonation)
- missionlanetruth.com domain running on Linktree (criticism site about Mission Lane)
Strategic language reveal: Both C&Ds specifically called out âLinktreeâ as a platform (August 11, 2023: âincluding on Twitter (X), LinkedIn and Linktreeâ; November 11, 2025: âincluding but not limited to LinkedIn, X/Twitter, Linktree, and TeamBlindâ) but carefully avoided naming âmissionlanetruth.comâ - the actual domain that makes crystal clear itâs criticism, not impersonation. No reasonable person visits âmissionlanetruth.comâ and thinks Mission Lane created it. By naming the platform but avoiding the domain name, they could claim trademark violations without admitting the context that defeats their claim.
Puzzleâs own later trademark strategy exposes their hypocrisy: After objecting to my use of their trademark in a criticism domain, Puzzle later created ActualQuickBooks.com - using QuickBooksâ trademark in their own domain to position against a competitor. This demonstrates they fully understand that using a trademark in a domain isnât impersonation when the context makes the relationship clear. They deployed the exact strategy they claimed was illegal when I used it for accountability documentation.
The evidence preservation demand exposes the strategy further:
âAfter you remove your posts, emails, and other communications from public view as required above, you must keep a copy of everything you have posted, sent, or distributed. Do not delete, destroy, or alter any originals or copies of these materials. You should simply make them inaccessible to the public and third parties, but keep them saved in your files. These records may be needed for legal reasons.â
Translation: âRemove the evidence from public view (so it stops damaging us), but preserve it (so we can use it against you in court if we decide to sue later).â
This request exposes the contradictory goal: If the posts were truly defamatory lies, why not demand complete deletion? The answer: Because they need the evidence preserved to potentially weaponize it later, while simultaneously wanting it removed from public view to stop the reputational damage. The preservation demand proves they know the documentation is evidence, not defamation.
Twitter Block After Credit Karma Funnel Documentation (November 13, 2025)
November 13, 2025: Posted tweet documenting Credit Karma â Mission Lane customer acquisition funnel, tagging @sashaorloff, @puzzlefin, and @mission_lane with link to toxic.systems.
CEOâs response: Blocked within 2 hours.
Tweet documenting Credit Karma as acquisition funnel for Mission Lane credit cards, noting CEO may still be profiting from subprime lending post-CFPB enforcement via regulatory arbitrage, and that Credit Karma continues funnel despite previous FTC enforcement. Posted November 13, 2025.
@sashaorloff blocked within 2 hours after tweet documenting Credit Karma â Mission Lane profit structure. Response pattern: suppress, donât refute.
Suppression Pattern Timeline:
- October 27, 2025: Photoshopped metrics evidence deleted within 24 hours
- November 10, 2025: LinkedIn warning comment to CPAs deleted in 4 minutes
- November 12, 2025: @joinodf blocked after posting documentation timeline
- November 13, 2025: @sashaorloff blocked after documenting Credit Karma funnel
- October 28, 2025: @sashaorloff blocked on LinkedIn (before Wikipedia editing, proving sustained monitoring and suppression across platforms)
- November 26, 2025: CEO personally edits Wikipedia (evidence-118) to remove 4,744 bytes of fraud documentation, claiming âSEO hijackingâ despite all links being functional
- November 26, 2025: Marvin Bing blocks within 57 minutes (evidence-121, evidence-122) of posting about Rolling Loud lawsuit - same day Sasha claiming lawsuit is âmade upâ on Wikipedia
Pattern demonstrates: Systematic suppression across all platforms rather than refutation. If documentation was false, CEO would respond with facts. Instead: delete comments, block critics, send C&D letters, personally edit Wikipedia claiming federal lawsuits are âmade up.â Marvin Bing (named in lawsuit) blocks same day rather than defending. The pattern reveals the strategy: suppress rather than refute. You donât suppress lies, you correct them.
Y Combinator Continued Active Platforming (November 10, 2025)
Days after publication of complete fraud documentation (with continual updates and warnings), Puzzle reposted Y Combinatorâs celebration of customer The Prompting Companyâs $6.5M seed round. The post stated âNothing makes us happier than seeing our customers thriveâ - using YCâs 1.5M follower platform for customer acquisition and legitimacy positioning.
The customer amplification loop: The Prompting Company (Michelle Marcelline, CEO) subsequently reposted Puzzleâs celebration post, creating a circular legitimacy pattern: YC celebrates customer â Puzzle reposts YCâs celebration â Customer reposts Puzzleâs repost of YCâs celebration. This manufactured social proof obscures that all three entities are promoting accounting software led by someone with CFPB enforcement history for defrauding 140,000+ consumers. The customer becomes an unwitting participant in legitimizing fraud through standard âthank you for the supportâ social media behavior.
This demonstrates YCâs continued active role in Puzzleâs customer acquisition infrastructure 28 months after receiving notification (August 5, 2023: subject âwtf happened at lendupâ), days after publication (notified again Nov 9, 2025) of complete fraud documentation including:
- CFPB enforcement (140,000+ victims, company shutdown, $0 to shareholders)
- October 2025 photoshopped metrics (3 â 12,362)
- False Mission Lane âcofounderâ claims (disproven by corporate records)
- Decade-long pattern across multiple companies
YC provides Puzzle with:
- Social proof through 1.5M follower platform
- Customer acquisition pipeline (Puzzle maintains dedicated /yc landing page built during my employment)
- Legitimacy cover (Mission Lane listed as âYC W12â despite advisor-only role post-acquisition)
- Network access to early-stage companies most vulnerable to accounting software fraud
The timing is brazen: Celebrating how customers âthriveâ while platforming a CEO with documented history of defrauding 140,000+ customers. The CFPB stated LendUp ârepeatedly lied to consumers.â YCâs LendUp company page continues displaying false founder claims despite notification with corporate records proving Sasha Orloff was hired as advisor, not founder.
The repost occurred November 10, 2025 5:24 PM ET, demonstrating:
- Active monitoring of fraud documentation
- Continued use of YC credibility despite awareness
- YCâs choice to maintain platform access after notification
- Pattern of legitimacy theater enabling customer acquisition
Puzzle reposts Y Combinator customer celebration, November 10 5:24 PM ET - using YCâs 1.5M follower platform days after complete fraud documentation published
The Network Protection Effect: Value Without Investment
YCâs strategic positioning allows them to provide enormous value to Puzzle while maintaining plausible deniability through lack of direct investment.
What YC doesnât need to do:
- Invest directly in Puzzle
- Take board seats
- Sign term sheets
- Create paper trail of financial backing
What YC provides instead (worth more than money):
- Access to entire YC portfolio (20,000+ companies, cumulative $600B+ valuation)
- Distribution infrastructure (Puzzle maintains /yc and /odf landing pages)
- Social proof (1.5M follower platform for customer amplification)
- Legitimacy laundering (YC W12 credential on Mission Lane despite advisor-only role)
- Credibility transfer (customers trust âYC networkâ association)
- Network effects (customer acquisition from YC-backed startups)
The protection mechanism:
When confronted about platforming a CFPB-banned CEO, YC can claim:
- âWe donât control who uses our networkâ
- âWeâre not investors in Puzzleâ
- âAlumni access is standard for all YC companiesâ
- âWe canât police every founderâs historyâ
What this obscures:
The active, ongoing choice to maintain platform access and provide customer amplification 26+ months after notification with comprehensive fraud documentation. YCâs continued platforming is an active business relationship providing:
- Customer acquisition pipeline
- Credibility positioning
- Network access to vulnerable early-stage companies
- Legitimacy cover for continuing operations despite federal enforcement
The economic reality: Access to YCâs 20,000+ company network is worth more than a seed investment. A typical seed check ($500K-2M) provides capital. YC network access provides customers, distribution, and legitimacyâthe infrastructure for a data collection operation disguised as accounting software.
Co-investment proves financial alignment: Altman Family LLC + YC W2014 LLC + Sasha Orloff as Theorem Technology stockholders (2014-2024) documents YCâs financial relationship with Sasha predating Puzzle. The continued platforming after CFPB ban protects a portfolio relationship.
Result: YC provides infrastructure for fraud while maintaining armâs length distance. No investment = no fiduciary duty = no legal obligation to customers harmed. Maximum value delivery, minimum legal exposure.
Diversity Theater and Network Exploitation
Dasha Shunina serves as Puzzleâs Go-To-Market strategist and Forbes contributor covering venture capital and startups. This is an undisclosed conflict of interest. She founded THE GATHERING and Women Tech Meetup, which Puzzle sponsors for network access and diversity positioning.
Forbes connections:
Former Forbes senior writer David Jeans (covering tech) dropped contact after initially responding âYeah, I know of Sashaâ during a phone call when notified of fraud documentation (July 2023).
Forbes prestige lists feature multiple investors:
- Hemant Taneja (General Catalyst, Puzzle lead investor): #8 on Forbes Midas List 2025
- Blake Byers (Google Ventures, Insights Servicing director): Forbes 30 Under 30 (2015), profile explicitly mentions LendUp investment
- Ross Fubini (XYZ Capital, Puzzle investor): #88 on Forbes Midas List 2025
- LendUp board chair/director (QED Investors): #90 on Midas List 2025
Shunina uses her Forbes platform to cover the tech industry while employed as GTM strategist for a company led by someone shut down by federal regulators for defrauding 140,000+ consumers. Her Forbes contributor profile does not disclose this employment relationship.
November 12, 2024: Shunina interviewed CEO Sasha Orloff on her YouTube series âTalks with Dasha.â The interview demonstrates systematic credential inflation:
âI think you are the most founder focused founder that I know⌠and now your thing is like, youâre a serial founder, right, and you have collectively raised over $1B in venture capital and debt, youâre a YC alumni, your company reached unicorn status before Puzzle, youâre CEO of Puzzle [âŚ] that Iâm happy to be part of right now too, [âŚ] so youâre a speaker, you do multiple other things, so that is so so impressive, did I miss anything?â
- Dasha Shunina; Puzzle GTM Strategist, Women Tech Meetup Founder, Forbes Contributor
Credential inflation documented in interview:
The â$1B+ raisedâ claim aggregates equity and debt financing without distinguishing between the two. It omits that the December 2018 LendUp asset sale returned $0 to shareholders after raising $150M+ in equity.
The âunicorn statusâ refers to Mission Lane. Orloff falsely claims to have founded Mission Lane despite corporate records proving he was hired as an advisor post-acquisition. Mission Lane achieved unicorn valuation, but Orloff was not a founder and joined after the December 2018 asset sale structure. Shunina validates this false credential without challenge.
The phrase âthat Iâm happy to be part of right now tooâ is ambiguousâcould suggest customer, community member, or employee. However, Shunina is employed by Puzzle as GTM strategist. She does not disclose this employment relationship on her YouTube channel or Forbes contributor profile while interviewing and covering her employer.
An infomercial produced by an employee, not journalism.
The Women Tech Meetup sponsorship and diversity positioning follows the LendUp playbook: using progressive branding (âBanker to the Poor,â âfinancial inclusion,â Ahead Financials âwomen-ledâ) to deflect scrutiny while executing predatory business practices. Shuninaâs networks provide access to underrepresented founders who may be more vulnerable to exploitation through manufactured trust and special access positioning.
Watch: Sasha Orloff, Co-Founder & CEO of Puzzle on Accounting, Fundraising, and Team Building
KEY EVIDENCE: Strategic DEI Theater (2017-2024) and Post-Trump Abandonment (2024-2025)
The fraud networkâs use of Diversity, Equity, and Inclusion (DEI) positioning demonstrates calculated opportunism, not commitment to underrepresented communities. This pattern dates to at least 2017, not just the post-George Floyd eraâthen rapidly abandoned following Trumpâs return (2024-2025), proving consciousness.
- 2017: LendUp launched comprehensive DEI infrastructure (3 Employee Resource Groups, diversity partnerships) during active CFPB violations
- 2020-2023: Post-George Floyd capital influx weaponized âfinancial inclusion,â âwomen-led,â âBlack-ownedâ branding for customer acquisition
- 2024-2025: Same networks rapidly abandon DEI commitments when politically inconvenient
The abandonment pattern proves it was always strategic positioning: if DEI commitment were genuine, it would persist regardless of political climate. The post-Trump pivot is the confession.
Strategic DEI Theater (2017-2024) and Post-Trump Abandonment (2024-2025)
Women Tech Meetup as Reputation Laundering Infrastructure
October 28, 2024: Women Tech Meetup organized official TechCrunch Disrupt side event co-sponsored by Puzzle and Brex (YC W17, founded by Brazilian entrepreneurs; Israeli connections via Shai Goldman who joined July 2021 as Startups & VCs ambassador; acquired Israeli company Weav $50M Aug 2021; established Tel Aviv innovation hub). Event organized by Dasha Shunina (Puzzleâs GTM strategist, former FBI-warned Skolkovo Foundation employee) featured panel âGrowing from Seed to Successâ about fundraising and venture capital for female founders.
SAME DAY: Pagaya Technologies completes acquisition of Theorem Technology, Inc. - Sasha Orloffâs co-investment vehicle (2014-2024) acquired by Israeli AI lending platform Pagaya (NASDAQ: PGY). Theorem had acquired $10+ billion in consumer loans since 2014, managing $1.7 billion at acquisition. Hugh Edmundson (Theorem Founder & CIO) and Sasha receive Pagaya shares. Combined entity manages $3+ billion AUM. Pattern: CFPB-banned CEO exits decade-long consumer credit investment (throughout permanent lending ban) on same day as major Puzzle platforming event.
The network integration demonstrates conscious coordination:
- TechCrunch (Connie Loizos abandoned investigation August 2023) provides âofficialâ legitimacy 17 months post-termination
- Brex (YC fintech unicorn, founded by Brazilian entrepreneurs; Israeli connections via Shai Goldman who joined July 2021 and organized Israel fundraising Oct 2025) co-sponsors
- Same-day timing (Oct 28, 2024): Sashaâs Theorem exit via Israeli acquisition + Puzzleâs official TechCrunch event
- Puzzle (CFPB-banned CEO) gains access to female founders and professional networks
- Dasha Shunina (FBI-warned Skolkovo Foundation alumna) operates reputation laundering infrastructure
- âWomen in techâ branding as cover for platforming documented fraud networks
Event held at Persona (identity verification platform) featuring Pear VC, Day One Ventures, Park Rangers Capital, and defy.vc. Panel focused on venture capital access while co-sponsorâs CEO has CFPB permanent ban from consumer lending operations. âCoaching Circles with therapistsâ positioned as founder supportâorganized by person whose employer deleted employee equity and terminated whistleblower.
Pattern: Using female founder community as customer acquisition and reputation laundering infrastructure while obscuring 13-year fraud pattern, Israeli fintech ecosystem integration, and FBI-warned Skolkovo Foundation alumni (Russian government tech recruitment, 2016-2023).
November 20, 2025: Puzzle Financial sponsored Women Tech Meetup event âTell Me I Canâtâ - themed around women building wealth and financial independence. The event was organized by Dasha Shunina (Puzzleâs GTM strategist, Forbes contributor, Women Tech Meetup founder) with messaging encouraging women to âbecome angel investors,â âbuild wealth confidently,â and âtalk openly about money.â
The irony is systematic:
The eventâs empowerment messaging (âFor years, women have heard: I canâtâ) positions financial risk-taking and wealth-building as acts of defiance - sponsored by a company led by someone whose track record demonstrates systematic wealth destruction:
- LendUp: As documented in Credential Misrepresentation, $150M+ raised in equity, $29M fire sale returned $0 to shareholders
- LendUp consumers: CFPB documented 140,000+ victims, ordered $40M restitution for systematic fraud
- Puzzle employees: Vested equity deleted from cap table without notice, wrongful termination with gaslighting
The event theme âTell Me I Canâtâ takes on darker meaning when the sponsorâs CEO responded to federal shutdown (CFPB: âyou canât issue consumer loansâ) by launching new entities and continuing operations. The phrase becomes less about empowerment and more about defiance of accountability.
Dasha Shuninaâs role demonstrates the infrastructure:
As Forbes contributor, she covers venture capital and startups. She serves as Puzzleâs GTM strategist, but obscured this employment relationship in her November 2024 âinterviewâ with CEO. She stated only sheâs âhappy to be part of [Puzzle] right now tooâ while validating false credentials including â$1B+ raisedâ and âunicorn founderâ claims contradicted by corporate records.
This follows the LendUp playbook: âBanker to the Poorâ narrative while charging predatory rates, âfinancial inclusionâ marketing while violating Military Lending Act against service members, âcredit buildingâ promises while failing to report to credit bureaus. Progressive branding as cover for extractive practices targeting the communities being âhelped.â
Event messaging: âYour wealth is not a dream. Itâs a plan.â
CEOâs actual track record: Plans that systematically destroyed wealth for shareholders, consumers, and employees across 13 years.
The event positions women taking financial risks as inspirational while obscuring that the sponsorâs CEO poses the financial risk. âTalk openly about moneyâ is encouraged at an event sponsored by a company that deleted employee equity without notice and threatened legal action against whistleblower documenting financial fraud. The cognitive dissonance is the point; progressive cover enables continued operation despite documented pattern.
Women Tech Meetup provides legitimacy infrastructure (10,000-member community, safe space narrative, empowerment messaging) that Puzzle leverages for customer acquisition and reputation laundering. The community becomes unwitting participants in credibility theater, their authentic desire for support weaponized as cover for CEO with CFPB enforcement history targeting the accounting software their startups depend on.
December 10, 2025: Dasha announces 16th Women Tech Meetup co-hosted with Puzzle and Antler at Puzzleâs brand-new office in San Francisco. LinkedIn post: âI canât believe it⌠Weâve hosted 15 Women Tech Meetups this year. And thereâs no better way to wrap up the year than hosting our 16th meetup with Puzzle and Antler at their brand-new office in San Francisco.â Event registration shows themed event âMake Your Wishâ with âall whiteâ dress code.
Same day: Dasha publishes Forbes article about âfounder cafesâ and âbuilder-only spacesâ - continuing to write about startup ecosystem while employed by CFPB-banned CEOâs company as GTM strategist. Article quality suggests AI-generated content with minimal effort: generic opening (âBuilding a company has never been a desk jobâ), repetitive âquiet revolutionâ framing, basic problem/solution structure with quotes plugged in, ChatGPT cadence throughout. Low-effort Forbes byline maintenance while promoting ecosystem that includes CFPB-banned CEOâs company.
1:15 AM, December 11: Sasha reposts Dashaâs Forbes article with endorsement: âWhen I need to really focus, I like a busy coffee shop with lots of founders. Itâs not why I live in SF. But also not not why.â Late-night amplification of GTM strategistâs Forbes content; part of coordinated 19-minute amplification spree (1:15 AM Dasha, 1:17 AM Julian, 1:34 AM Julian again); demonstrates mutual support network despite fraud documentation visible on all posts.
Pattern escalates: This isnât just Puzzle sponsoring a Women Tech Meetup event at external venue. This is co-hosting at Puzzleâs own office with Dasha as event organizer. The 10,000-member Women Tech Meetup community is now being brought directly into the physical office space of a company led by a CFPB-banned CEO, where they can be pitched accounting software while surrounded by âwishes for 2026â branding and âall whiteâ aesthetic ritualism. Direct access to female founders in controlled environment operated by documented fraud entity.
Timing demonstrates consciousness of guilt: Event announced December 11, 2025 - weeks after:
- November 11: SEC whistleblower complaints filed, same-day C&D retaliation
- November notifications to Puzzle about CFPB ban, Dashaâs Skolkovo employment (FBI-warned), GTM strategist conflict of interest
- December 4-8: Daily email campaign detailing fraud pattern, ongoing notifications to investors/partners/accounting firms
- December 6: TEDxLosAltos Women RICO notice (Puzzle sponsorship + Women Tech Meetup community partnership)
- December 10: Daily email #3 expanding to all investors, accounting firms, HR infrastructure
Dasha and Puzzle continue platforming with Women Tech Meetup infrastructure despite comprehensive federal documentation, choosing to double down with physical office access to female founder community rather than distance from documented fraud pattern.
Forbes structural conflict continues: Contributor writing about startup ecosystem while simultaneously employed as GTM strategist for company subject to:
- CFPB permanent ban (December 2021)
- SEC whistleblower complaints (November 2025)
- Professional licensing complaints (CA Board of Accountancy A-2026-1047, State Bar 25-O-30894)
- Federal investigation concerns (FBI outreach August 2023 re: Skolkovo employment)
The merchandise tells the story:
Women Tech Meetup âWho Runs The World?â hoodie featuring Cleopatra, Marie Curie, Queen Elizabeth, BeyoncĂŠ, Rihanna, Serena Williams, Lady Gaga, and other iconic women. Selling for $100 (limited to 30 pieces). Payment goes directly to âDaria Shuninaâ (now âDashaâ). Sold by unincorporated operation run by Puzzleâs GTM strategist (former Skolkovo Foundation employee, FBI warned about accessing U.S. technology) to fund customer acquisition for CEO who deleted employee equity and defrauded 140,000+ consumers. Feminist iconography monetized for reputation laundering.
Someone who deleted my vested equity shouldnât be selling $100 hoodies about women running the world.
Early DEI Positioning (2017-2020): Reputation Laundering During Active Fraud
LendUpâs DEI theater began during active CFPB violations:
- April 11, 2017: Sam Altman (YC President) speaks at LendUpâs âLGBTQ + Alliesâ event - one year after first CFPB violation ($6.3M settlement, March 2016); LendUp positioned itself with âDifferent backgrounds, same missionâ diversity value while systematically defrauding 140,000+ consumers; Sam Altmanâs appearance at offices with wall reading âOur mission is to provide a path to better financial healthâ legitimized fraud entity despite public CFPB enforcement record
- LendUpâs âBanker to the Poorâ narrative (throughout fraud period): marketed âfinancial inclusionâ while charging predatory rates, failing credit reporting promises, violating Military Lending Act
- âFinancial inclusionâ branding positioned regulatory violations as mission-driven work serving underrepresented communities
September 20, 2017: Comprehensive DEI Infrastructure Announcement
Five months after Sam Altmanâs LGBTQ event, 18 months after first CFPB violation, LendUp announced comprehensive DEI infrastructure: three Employee Resource Groups (Black Leaders, Lean In, LGBTQ + Allies), early support for Project Include (tech diversity nonprofit), signatory of Kapor Capitalâs Foundersâ Commitment (diversity pledge requiring quarterly diversity reporting), partnerships with NOBEL Women, Black Female Founders Network, Anita Borg Institute; positioned as âsocially responsible financial services firmâ claiming to have âsaved borrowers nearly $135 million in interest and feesâ and named CFSI 2017 Financial Health Leader - all while violating CFPB orders.
Kaporâs Foundersâ Commitment failure: LendUp was a Foundersâ Commitment member with G.I.V.E. framework accountability (Goals, Invest, Volunteer, Educate) requiring âquarterly investor updatesâ on diversity progress. This infrastructure existed during LendUpâs entire CFPB violation period (2016-2019). After permanent ban (December 2021), Kapor scrubbed both LendUp from portfolio AND deleted the detailed Foundersâ Commitment page (last archived March 2022) - demonstrating systematic abandonment of accountability mechanisms when they failed to prevent fraud. Full scrubbing documentation â
Founders for Change Participation (2018): Layered DEI Theater
LendUp also participated in Founders for Change, a separate diversity initiative bringing together venture-backed founders who publicly committed:
âI believe in a more diverse and inclusive tech industry. I am dedicated to having a diverse team and board, and when I have a choice of investment partners in the future, the diversity of their firms will be an important consideration.â
LendUp co-founders Sasha Orloff (right, wearing LendUp t-shirt) and Jake Rosenberg (left, wearing âSocially Responsible Lendingâ LendUp t-shirt) holding âWe are Founders For Change #FOUNDERSFORCHANGEâ sign. Archived March 2018. This photo was taken during active CFPB violations (2016-2019 period) and 2 years after first CFPB enforcement action (March 2016). LendUp participated in Founders for Change while simultaneously being a Kapor Capital Foundersâ Commitment signatory - double-layer DEI theater while systematically defrauding 140,000+ consumers.
The layered pattern:
- Kapor Capital Foundersâ Commitment (September 2017): G.I.V.E. framework, quarterly diversity reporting
- Founders for Change (by March 2018): Public pledge about diverse teams and investment partner diversity
- Multiple ERGs (April 2017): Black Leaders, Lean In, LGBTQ + Allies
- Diversity partnerships: Project Include, NOBEL Women, Black Female Founders Network, Anita Borg Institute
- Awards: CFSI 2017 Financial Health Leader
All while committing CFPB violations that would result in permanent ban 4 years later. This wasnât just one diversity initiative for appearanceâit was systematic participation in multiple overlapping DEI programs as reputation laundering infrastructure.
Note: LendUp founders were ânotably hard to find on the page unless youâre in mobile viewâ - suggesting they were listed but not prominently featured or later hidden, consistent with scrubbing pattern after regulatory action.
LendUp offices (2017): Sam Altman (YC President) at LGBTQ + Allies event (April 11, 2017), one year after first CFPB violation. Photos ONLY accessible via web.archive.org - blog post still exists but all photos of Sam selectively deleted from live version. Full PR Newswire (Sept 20, 2017).
Comprehensive DEI infrastructure during active CFPB violations: Three Employee Resource Groups, diversity partnerships, âFinancial Health Leaderâ award.
Pattern - Sam/Sasha relationship systematically hidden:
- Photos specifically removed (text kept)
- âWink winkâ language for 2024 OpenAI dinners
- 10-year Theorem co-investment never disclosed
Accelerated DEI Era (2020-2023): Post-George Floyd Capital Influx
Following George Floydâs death (May 2020), tech companies rushed to demonstrate commitment to racial justice and diversity, creating massive funding opportunities:
- Greenwood (Black-owned fintech) raised millions from JPMorgan Chase, Bank of America, Wells Fargo; subsequently acquired Kinly (May 2023) despite Kinlyâs active legal issues; Washington Post investigation documented âfinancial disarray,â failed promises, only 150,000 of 700,000 waitlist accounts opened
- Kinly/Ahead transition (June 2022): customers blocked from accessing funds for over a month during âacquisitionâ that was actually LendUp liquidation asset transfer
- Women Tech Meetup (founded by Dasha Shunina while at Skolkovo Foundation): positioned as safe space for female founders; 10,000+ member database used as customer acquisition funnel for CFPB-banned CEO
- Ahead Financials media coverage emphasized âwomen-led fintechâ while obscuring it was LendUp âsubsidiaryâ with same predatory practices
- TechCrunch Disrupt Official Side Event (Oct 28, 2024): âWomen Tech Meetup w/Brex & Puzzleâ (Brex: Israeli connections via Shai Goldman) featuring panel on fundraising for female founders - same day as Sashaâs Theorem exit via Israeli acquisition
The pattern shows DEI as:
- Access to capital - post-George Floyd corporate commitments created funding opportunities
- Reputation laundering - progressive branding deflects scrutiny of fraud history
- Customer acquisition - underrepresented communities weaponized as marketing channels
- Regulatory arbitrage - diversity positioning complicates enforcement (donât want to appear discriminatory)
Post-Trump Abandonment (2024-2025): Calculated Pivot
Following Trumpâs return and conservative backlash against DEI initiatives:
- Tech companies rapidly abandoning DEI programs and diversity commitments
- Same networks that profited from post-George Floyd capital now distance themselves from DEI rhetoric
- Pattern demonstrates opportunism: DEI was never about community support, it was strategic positioning
- Entities that used âfinancial inclusion,â âwomen-led,â âBlack-ownedâ branding now avoid DEI language while maintaining exploitative practices
Why This Matters:
The fraud networkâs DEI positioning was always theater. Evidence:
- LendUpâs âBanker to the Poorâ - charged predatory rates to exact communities marketed as helping
- Aheadâs âwomen-led fintechâ - subsidiary of CFPB-banned lender, failed within 1 year, customers locked out of funds
- Greenwoodâs âBlack-ownedâ positioning - raised millions post-Floyd, acquired troubled Kinly, documented âfinancial disarrayâ
- Women Tech Meetup âempowermentâ - $100 hoodies ($100!) sold by unincorporated operation to fund customer acquisition for CEO who deleted employee equity
- Mission Lane - all 3 CEOs from Capital One subprime operations, QED board chair (Nigel Morris) is Capital One co-founder; âfinancial inclusionâ marketing while charging 33.99% APR
The abandonment pattern proves consciousness:
- If DEI commitment were genuine, it would persist regardless of political climate
- Rapid abandonment (2024-2025) shows it was always strategic positioning
- Same networks that weaponized DEI for access now pivot to avoid association
- Victims: underrepresented communities used as props, then discarded when politically inconvenient
Techâs DEI theater enabled this fraud network:
- Progressive branding provided legitimacy cover
- Corporate DEI commitments created capital influx with minimal due diligence
- Community access weaponized for customer acquisition
- Diversity positioning complicated enforcement and whistleblower credibility
The post-Trump abandonment is the confession: DEI was never about supporting underrepresented communities. It was a temporary strategic positioning discarded the moment it became politically inconvenient, leaving victims with the consequences.
Weaponized Expertise
CEO Sasha Orloff holds a B.S. in Applied Math and Economics with a minor in Behavioral Psychology from UC San Diego, and an M.B.A. from Georgetown. The systematic use of gaslighting (making employees doubt termination vs. resignation), strategic timing of offers during vulnerability, mental health stigma as a silencing tactic, and performative contradiction (public mental health advocacy while privately weaponizing it) demonstrates applied knowledge of psychological manipulation rather than isolated incidents.
The âBanker to the Poorâ narrative, credential inflation, and progressive branding are applications of behavioral psychology principles to manufacture trust, deflect accountability, and exploit cognitive biases in investors, consumers, and employees.
Image management extends to physical presentation: Full sleeve tattoos consistently concealed under layered clothing (longer shirt under t-shirt). The deliberate concealment maintains the professional âbankerâ image necessary for credibility with federal regulators (CFPB hearings), investors, and the âBanker to the Poorâ narrative. Even permanent personal choices are hidden to preserve the curated persona. This level of image controlâunderstanding that visible tattoos would undermine the financial services professional credibility required to operate predatory lending while positioning as social missionâdemonstrates sophisticated application of behavioral psychology to visual presentation.
Dissociative Language and Reality Testing
November 12, 2025: Hours after dual SEC complaints and legal retaliation, CEO posted LinkedIn content exhibiting dissociative language and reality testing issues. Post combined immigrant success narrative with simulation framework:
âItâs a good reminder of how amazing this level of the simulation is, and how creative the AI is. They created Ellis Island.â
The post contained multiple grammatical errors (âa university professors,â âa clerksâ) demonstrating lack of editorial review and compulsive posting pattern. The juxtapositionâbuilding family legacy narrative then immediately reframing reality as âsimulationââdemonstrates psychological decompensation under pressure.
Context of posting behavior:
- November 11, 3:33 AM ET: Filed SEC whistleblower complaint
- November 11, 6:02 PM ET: Received cease-and-desist threatening criminal prosecution
- November 11, 6:32 PM ET: Filed supplemental SEC complaint documenting retaliation
- November 12, 4 AM Pacific (7 AM ET): Began 6+ hour manic posting session on LinkedIn
Dissociative language patterns:
- âThis level of the simulationâ - reality framed as unreal
- âThe AI is creativeâ - external control attribution
- âThey created Ellis Islandâ - vague pronoun, unclear agency
- Immigrant narrative â immediate dissociation
- Unable to maintain coherent reality frame under federal pressure
The âsimulationâ framing creates psychological distance from consequences. If reality is not real, federal complaints are not real, retaliation is not real, accountability is not real. This defense mechanism becomes visible precisely when consequences become undeniable.
Therapist Evaluation
Context: Addressing the predictable mental health dismissal tactic used against whistleblowers.
Clinical Assessment:
- Licensed therapist reviewed verbal description of LendUp â Ahead â Puzzle pattern
- Affirmed termination was real (not âmutual departureâ or other revisionist narrative)
- Found description credible and internally consistent - no indication of confabulation or distorted thinking
- No indication of delusion, paranoia, or impaired reality testing
- Cognitive assessment: sound judgment, coherent narrative, and accurate perception of documented events
Why This Matters:
Fraudsters and enablers routinely characterize whistleblowers as âmentally illâ to avoid addressing documented evidence. This is a standard institutional defense mechanism: question the messengerâs sanity rather than engage with verifiable facts.
A third-party licensed clinical professional with no financial interest in the outcome reviewed the same evidence and confirmed:
- The pattern is real
- The documentation is credible
- The cognitive assessment is sound
- The termination occurred as described
- The shell company connections are factually supported
This tactic (mental health dismissal) is documented in the separation agreementâs characterization and subsequent enabler behavior. The response is clinical documentation from a licensed professional confirming that pattern recognition and evidence compilation are not symptoms of mental illnessâthey are documentation of systematic fraud.
Note for investigators: Mental health dismissal is a standard component of institutional fraud defense. When fraudsters cannot dispute the evidence, they dispute the credibility of the person presenting it. Third-party clinical validation removes this defense vector.
Real-Time Red Flag Documentation
LinkedIn post documenting workplace red flags observed and shared in real-time - patterns of toxic management, performative culture, and institutional dysfunction that characterize the broader pattern documented throughout this statement.
LinkedIn post documenting workplace red flags: exploding offers, impersonal interviews, team-building theater, productivity surveillance, conflating complexity with competency, excessive alcohol consumption, hiring inexperienced people under pretense of opportunity, yes-man culture, distancing from employees, using self-care to deflect criticism, seeking personal publicity, passive aggressive contributions, assuming scale before profitability, evading responsibilities, constant urgency, screaming, endless changing roadmaps, treating people as replaceable, controlling the narrative.
What to Watch For
For current/former employees: If you see card cancellations used as termination signals, separation agreements with unusual release language covering âpredecessors and affiliates,â or âmentally illâ characterizations of departed colleagues, document everything contemporaneously.
For investors: If a founderâs timeline contradictions are verifiable through public records, or if âsuccessful founderâ claims donât match corporate filings, the pattern deserves scrutiny before additional capital deployment. Look for self-legitimacy loopsâconstant credential inflation paired with vague answers when pressed for specifics.
For anyone documenting misconduct: Reactions are evidence. Monitoring, outreach during vulnerability, legal threats: each response validates the pattern being documented. The performative public persona and private retaliation are both part of the same system.
Key Evidence Index
Jump to specific claims with primary source documentation:
Federal Records
- CFPB LendUp Enforcement â The Fraud Pattern - Permanent shutdown for defrauding 140,000+ consumers, $40M restitution ordered, company permanently barred from consumer lending (December 2021)
- FTC Credit Karma Settlement â Credit Karma - $3M settlement for deceptive âpre-approvedâ offers, 497,425 consumers eligible for refunds; complaint documents A/B testing to optimize false âcertaintyâ claims, 1/3 of applicants denied/credit damaged; âdark patternsâ designation (September 2022)
- SEC Whistleblower Complaints â Legal & Regulatory Actions Taken - Five SEC complaints filed (Submissions #17628-500-136-464, #17629-039-523-592, #17630-611-119-304, #17635-381-418-374, #16917-772-564-515); CFPB evidence provided for Mission Lane investigation; California State Bar complaint (Case #25-O-30894); California Board of Accountancy complaint (Case #A-2026-1047); FBI outreach regarding foreign influence; whistleblower counsel engaged
- Rolling Loud Court Judgment â Rolling Loud v. Ahead Financials - $1.575M vendor fraud lawsuit (Case No. 2022-003284-CA-01), unpaid sponsorship fees
Corporate Records
- LendUp Asset Sale ($0 to Shareholders) â Credential Misrepresentation - $29M fire sale after raising $150M+, âinterested directorsâ with conflicts, 2-day shareholder review period
- Mission Lane Incorporation/Advisor Role â Credential Misrepresentation - Corporate documents prove CEO hired as advisor post-acquisition, not founder
- Insights Servicing Undisclosed Entity â Undisclosed Related-Party Entity - Never disclosed to shareholders despite Blake Byers (Google Ventures) as director, shared LendUp address, parallel abandonment March 2023
- Kinly/Ahead Shared Infrastructure â Kinly/BeKinly - Account statement (evidence-91, June 2022) proves âacquisitionâ was rebrand: same physical address (1750 Broadway Suite 300), same phone (1-833-33-AHEAD), same email ([email protected])
Pattern Evidence
- Photoshopped Metrics (October 2025) â ActualQuickBooks Campaign Evidence - Social media metrics manipulated (3 likes â 12,362), police intervention, evidence deletion within 24 hours
- False Founder Claims â Credential Misrepresentation - Claims âfounded Mission Laneâ contradicted by shareholder documents showing advisor role
- CFPB Contempt â Public Contempt for Regulatory Accountability - January 2025 tweet mocking âconsumer financial protection bureauâ as âgreat bullshit brandingâ
- Women Tech Meetup Astroturfing â Weaponized Empowerment: Women Tech Meetup - Unincorporated âcommunityâ run by Puzzle GTM strategist, monetizing feminist iconography while marketing for CFPB-banned CEO
- Skolkovo Foundation Sequential Infrastructure â Dasha (Daria) Shunina: Forbes Contributor / Puzzle GTM Strategist (Skolkovo Foundation 2016-2023) - Forbes contributor founded Women Tech Meetup (10K+ founders) in Dec 2022 WHILE working at Russian government-backed Skolkovo Foundation (FBI warned about accessing classified technology), then layered additional access infrastructure AFTER leaving: YouTube (Aug 2023), Forbes (Nov 2023), Puzzle GTM strategist (Aug 2024, provides financial data access); name change from âDariaâ to âDashaâ + resume restructuring obscures Skolkovo connection
Network Complicity (Notification â Response)
- Y Combinator â Y Combinator Continued Active Platforming - Notified August 2023; continued platforming November 2025
- On Deck â On Deck (ODF) - Notified January 2024 (âis this bullshit normal to you?â); 22 months silence â âTop 2025 Companyâ designation 24 hours after SEC retaliation complaint
- Forbes Structural Conflicts â Forbes Midas List Conflict - Lead investor #8 on Midas List 2025 (Hemant Taneja), creates structural conflict preventing accountability journalism
- TechCrunch 27-Month Silence â TechCrunchâs Promotional Coverage and Investigation Abandonment - Initial reporter response âYeah, I know of Sashaâ followed by 27+ months editorial silence despite comprehensive documentation
- LinkedIn Comment Suppression â Systematic CPA Testimonial Deployment and Evidence Suppression - Warning comment posted on Puzzleâs LinkedIn announcement alerting CPAs to CEOâs CFPB enforcement history; Puzzle deleted comment in 4 minutes demonstrating active monitoring and suppression to prevent professionals from being warned
Techno-Optimism as Legitimating Narrative
âTech optimistâ appears in Sasha Orloffâs Twitter bio. Itâs the framing device for his entire public persona: optimism about technology, the future, founders, abundance.
October 16, 2023: Marc Andreessen publishes âThe Techno-Optimist Manifestoâ celebrating technology, markets, growth, and abundance. The manifesto declares âWe are being lied toâ about technology taking jobs, increasing inequality, threatening our future. Marcâs position: technology is âthe glory of human ambition,â markets lift people out of poverty, and âthere is no material problem that cannot be solved with more technology.â
The ideological foundation: Paul Grahamâs âPie Fallacyâ (May 2004)
Marcâs manifesto builds on Y Combinator founder Paul Grahamâs essay âHow to Make Wealthâ, which argues against the âpie fallacyâ:
âA surprising number of people retain from childhood the idea that there is a fixed amount of wealth in the world⌠When wealth is talked about in this context, it is often described as a pie. âYou canât make the pie larger,â say politicians⌠If you plan to start a startup, then whether you realize it or not, youâre planning to disprove the Pie Fallacy.â
Paulâs argument: wealth isnât zero-sum. Creating wealth for yourself doesnât harm others. Programmers create wealth by writing code. Startups compress lifetime earnings into a few years of extreme work. Get rich by âcreating wealth and getting paid for itâ versus âtheft, extortion, fraud, monopoly.â
The ideological work this does:
-
Dismisses harm as âpessimismâ: If wealth creation is non-zero-sum, then questioning whether startups harm workers/consumers means you donât understand economics. Criticism becomes âthe pie fallacy.â
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Erases victims: 140,000+ LendUp victims who paid $40M in illegal fees? Not harm - just people who âdonât understand wealth creation.â Employees terminated for questioning fraud? They lacked âoptimism + growth mindset.â
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Moral laundering: Paul lists âtheft, extortion, fraud, monopolyâ as the bad ways to get rich, versus the good way (creating wealth). But what if you do both? What if fraud is the wealth creation mechanism? The ideology canât see it - if youâre a founder creating technology, youâre definitionally creating wealth, not committing fraud.
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Network protection: YC (Paulâs institution) received fraud documentation August 2023. Continued platforming November 2025. The âpie fallacyâ rhetoric makes it impossible to see how platforming fraud harms the ecosystem - youâre just a âpessimistâ who thinks thereâs a âfixed pieâ if you suggest there are tradeoffs.
The application to this case:
- CFPB permanent ban = âpessimistsâ who donât understand financial innovation
- 140,000+ consumer victims, $40M restitution = collateral damage in wealth creation
- Wrongful termination of employees who questioned practices = removing people who lack âoptimismâ
- Federal whistleblower retaliation = protecting the âwealth creatorsâ from âanti-tech biasâ
- Photoshopped metrics = âgrowth mindsetâ (fake it till you make it)
Paulâs essay insists startups create wealth by âdoing something people want.â But LendUp customers wanted fair lending - got ârepeatedly lying to consumersâ instead. Puzzle employees wanted ethical workplace - got retaliation for questioning OpenAI API costs. Pattern recognition: the ideology provides perfect cover because it makes harm illegible as anything other than ânot understanding wealth creation.â
The networkâs consistent deployment: From Paul (YC founder, 2004) â Marc (a16z, 2023) â Sasha (YC alum, âtech optimistâ). Same language, same function: wealth creation rhetoric that dismisses 140,000+ victims as people who donât understand economics.
October 4, 2023 (12 days before Marcâs manifesto): Sasha tweets from Kapor Capitalâs founder summit about hiring practices:
âQ: How do you think about building teams? Before: pedigree school and company. I justified it as âthey have seen great.â Now I hire for optimism + growth mindset. Not what you saw, but what you accomplished (or overcame).â
The pattern: âOptimismâ as a hiring criterion while running systematic fraud.
- May 27, 2023 (27 days before my termination): Commenting on startup bankruptcies: âSad but true. Founders and VCs pushed unsustainable growth at the expense of startups who could have been great, but not at that scale⌠Not saying ponzi, just saying over optimism.â
- March 8, 2023: âI wish optimism was also click bait. We need more people like @ltse and their incredible leadership⌠whose audacious optimism of tech is just so inspiring.â
- March 12-13, 2023 (SVB crisis): Praising Weekend Briefing newsletter for âoptimism, curiosity and interesting stories⌠opens up your mind to new stories, interesting insights, and optimism.â
- April 23, 2023 (37 days before my termination): âThe other thing is there used to be journalists who loved tech, venture and created optimism and excitement. Not so much the case anymore.â
- October 18, 2023: Responding to TechCrunch criticism: âWe need the original TC back - optimism, excitement and a better future.â
- February 14, 2024: About accounting software taking $50M and 7 years: âThat said, I have some optimism for the futureâŚâ (links to General Catalyst article about building Puzzle)
- February 24, 2025: Inviting AI commerce founder to â(tech optimist) Turpentine Finance podcastâ
- May 24, 2025: âTech optimism is lacking, and I hope they [TBPN] broaden their reachâ
- May 26, 2025: About TBPN/Turpentine success: âItâs also the tone of optimism. We have talked many times about the lack of tech optimism in the press. This scratches that itch in a way others havenât in maybe a decade.â
What âtech optimismâ concealed:
- CFPB permanent ban for ârepeatedly lying to consumersâ
- 140,000+ victims, $40M restitution
- Wrongful termination of multiple employees who questioned practices
- Retaliation against federal whistleblower
- Photoshopped metrics (October 2025, discovered months after the May 2025 âtech optimism is lackingâ tweet)
- Four cease-and-desist letters threatening criminal prosecution
- Surveillance of former employees
- Active CFPB Order violations through Mission Lane advisory role and Puzzleâs credit card integration affiliate program
The irony: Marcâs manifesto declares âWe are being lied toâ about technology. The lie is the manifesto itself when adopted by fraudsters. âOptimismâ becomes the cover story for predation. âGrowth mindsetâ means âwonât question photoshopped metrics.â âAbundanceâ rhetoric masks 140,000+ victims of lending fraud.
The hiring criterion: âI hire for optimism + growth mindsetâ (October 4, 2023) means hiring people who wonât notice or report federal violations. I raised concerns about OpenAI API costs and data privacy (May 2023). I was terminated 28 days later. Another employee questioned AI integration, was let go, card canceled. Junior developer worked weekends on GPT hackathon, was told by CTO âhe shouldnât have won,â then let go. âOptimismâ as hiring filter removed the people who would document fraud.
The legitimating function: Every use of âoptimismâ performs innocence. If youâre optimistic about technology and the future, you canât be running systematic consumer fraud. If you celebrate âaudacious optimism,â you canât be retaliating against whistleblowers. The language does ideological work: it aligns the speaker with progress, abundance, and the future, making skepticism seem pessimistic, backwards, anti-growth.
The network effect: a16z (Marcâs firm) acquired Turpentine Media knowing Erik Torenberg had received fraud documentation 15 months prior (January 2024). Now a16z Studios distributes âtech optimistâ Turpentine Finance podcast hosted by CFPB-banned CEO. The âoptimismâ narrative circulates through the network, legitimating each node. Marc writes the manifesto. Sasha adopts the framing. Turpentine provides the platform. a16z acquires the distribution. Everyone performs optimism while systematically enabling fraud.
Pattern recognition works in reverse: The same language that identifies genuine builders (âoptimism,â âgrowth mindset,â âabundanceâ) also provides perfect cover for fraudsters. When everyone is required to perform optimism, criticism becomes illegible as anything other than pessimism, resentment, or âanti-tech bias.â
The cost: 140,000+ consumer victims, multiple terminated employees carrying trauma, and federal enforcement orders treated as PR problems to be spun with optimistic framing rather than actual harms requiring accountability.
âTech optimismâ isnât a personality trait. Itâs a loyalty test. Itâs the ideological commitment that prevents you from noticing when the numbers donât add up, when customers are being harmed, when federal orders are being violated. Optimism, weaponized, becomes the mechanism through which networks protect their own.
Founder Mode and Schlep Blindness: Ideology as Immunity
September 2024: Paul Graham publishes âFounder Modeâ about Brian Cheskyâs talk at YC. The argument: conventional advice (âhire good people and give them room to do their jobsâ) doesnât work for founders. There are âtwo different ways to run a company: founder mode and manager mode.â Founders can do things managers canât. The essay warns that managers are âprofessional fakersâ who will âdrive the company into the ground.â
The ideological work: if youâre a founder, normal rules donât apply. âSkip-levelâ meetings become acceptable. Steve Jobs ran annual retreats for the 100 most important people at Appleânot the 100 highest on the org chart. Founders âgroping their way towardâ this mode were âregarded by many as eccentric or worse.â Translation: founder rule-breaking isnât misconduct, itâs innovation.
Paulâs prediction: âonce we figure out what [founder mode] is, weâll find that a number of individual founders were already most of the way thereâexcept that in doing what they did they were regarded by many as eccentric or worse.â
The permission structure this creates:
- Surveilling employees = founder mode engagement, not paranoia
- Removing equity days after attempted exercise = founder discretion, not theft
- Four C&Ds threatening criminal prosecution = protecting the company, not intimidation
- Editing Wikipedia to remove fraud documentation = controlling narrative, not evidence tampering
- Family-level surveillance (Jennifer viewing profile on termination day + during summer 2023 publishing period) = founder vigilance, not harassment
January 2012: Paul Grahamâs âSchlep Blindnessâ argues that people unconsciously avoid hard, unpleasant tasks (schleps). âYour unconscious wonât even let you see ideas that involve painful schleps.â The essay celebrates Stripe for solving the âpainfulâ problem of payment processingâsomething âthousands of people must have known aboutâ but avoided because âtheir unconscious mind shrank from the complications involved.â
The ideological work: if you avoid hard problems, you have âschlep blindness.â Real founders embrace schleps. Criticism of founder behavior = you just donât understand that building is hard.
Application to this case:
- CFPB permanent ban = schlep (regulatory compliance is hard)
- 140,000+ consumer victims = schlep (fixing lending practices is complicated)
- Federal whistleblower retaliation = schlep (dealing with former employees is unpleasant)
- Equity deletion, surveillance, C&Ds = schleps (defending the company requires hard things)
The essays provide ideological cover: if youâre a founder doing hard things in founder mode, criticism from non-founders (employees, regulators, journalists) just means they donât understand what building requires.
Sashaâs explicit deployment of this framework:
December 7, 2023: Sasha tweets in response to someone complaining about QuickBooks (âFuck QuickBooks⌠Itâs a seriously dog shit piece of softwareâ):
âIf @paulgâs essay Schlep Blindness had a tweet, it would be this. If you havenât read it, here it is: http://paulgraham.com/schlep.htmlâ
Timeline context:
- August 11, 2023: First C&D sent (threatening criminal prosecution)
- August-September 2023: Equity deleted days after attempted exercise
- November 14, 2023: $30M emergency funding round
- December 7, 2023: Public deployment of âschlep blindnessâ framing
Heâs using Paul Grahamâs ideological framework to position Puzzle as taking on the âschlepâ of competing with QuickBooksâfour months after sending me legal threats, three months after deleting my equity, three weeks after emergency funding. The âschlepâ isnât just competing with QuickBooks. The schleps are: CFPB ban compliance, wrongful termination consequences, equity theft, federal whistleblower retaliation, photoshopped metrics. All framed as âhard problemsâ that real founders embrace.
Sasha also appears on the âTech Financeâ podcast discussing B2B fintech and AI, referencing these essays and Paul Grahamâs concepts frequently. The framing: heâs a founder who understands schleps, operates in founder mode, and is building with optimism despite people who donât understand wealth creation.
The networkâs use of this ideology:
- Paul Graham (YC founder): writes essays establishing founders as special category exempt from normal rules
- Marc Andreessen (a16z): publishes âTechno-Optimist Manifestoâ declaring critics are lying about technology
- Sasha Orloff (YC alum, a16z portfolio): adopts âtech optimistâ framing, references schlep blindness, operates in self-described founder mode
- Brian Chesky (Airbnb CEO, YC alum): gives talk that becomes âFounder Modeâ essay
- YC + a16z networks: received fraud documentation â continued platforming â ideology makes it impossible to see harm
The result: When founders are ideologically constructed as wealth creators operating in special mode that regular people canât understand, federal enforcement becomes just another schlep. CFPB bans become evidence of regulatory âschlep blindness.â Whistleblower complaints become proof that non-founders donât understand what building requires. The ideology transforms accountability into incomprehension.
Pattern: Every ideological essay (pie fallacy, schlep blindness, founder mode, techno-optimism) does the same workâmakes founder harm illegible as anything other than people not understanding innovation. 140,000+ consumer victims, $40M in illegal fees, multiple terminated employees, federal retaliationâall become âschlepsâ that pessimists with âpie fallacyâ thinking want to prevent because they donât understand âfounder mode.â
The cost: ideology that prevents networks from seeing fraud when committed by their own. Paul writes essays that provide cover. Marc publishes manifestos. Sasha adopts the language. Networks receive documentation and continue platforming. The ideology works perfectlyânot because itâs true, but because it makes truth-telling look like misunderstanding.
Marcâs CFPB Campaign: From Ideology to Political Action
The ideological framework doesnât stop at essays and manifestos. It becomes political action to eliminate the enforcement apparatus itself.
November 26, 2024: Marc Andreessen appears on Joe Roganâs podcast (Episode #2234) to attack the CFPBâthe federal agency that permanently banned a16z portfolio company LendUp and documented 140,000+ victims.
Marcâs framing (full documentation here):
âWe have this thing called the Consumer Finance Protection Bureau, CFPB, which is sort of Elizabeth Warrenâs personal agency that she gets to control⌠Basically, terrorize financial institutions, prevent new competition, new startups that want to compete with the big banks.â
Timeline of self-interest:
- June 2013: a16z invests in LendUp (âaiming to disrupt payday lendingâ)
- 2016-2020: Multiple CFPB violations (repeatedly lying to consumers)
- December 2021: CFPB permanent ban + $40M restitution for 140,000+ victims
- November 2024: Marc goes on Joe Rogan to attack CFPB (~3 years after ban)
The ideological work:
- âTerrorize financial institutionsâ = CFPB enforcement (consumer protection) reframed as persecution
- âPrevent new competitionâ = stopping predatory lending becomes preventing innovation
- âElizabeth Warrenâs personal agencyâ = delegitimizing independent federal agency
- âDebankingâ narrative = conflating crypto banking issues (actually FDIC/OCC/Fed) with consumer protection
What Marc canât acknowledge: The CFPB enforcement against LendUp was legitimate. Admitting that would mean admitting a16z invested in fraud. Instead, the entire agency must be delegitimized.
The progression:
- 2004-2024: Paul writes essays (pie fallacy, schlep blindness, founder mode) establishing founders as special category
- October 2023: Marc publishes âTechno-Optimist Manifestoâ declaring âWe are being lied toâ about technology
- November 2024: Marc attacks CFPB on largest podcast platform (Joe Rogan, 11M+ YouTube subscribers)
- Political coordination: Trump administration alignment, broader Silicon Valley effort to eliminate agency
The pattern becomes clear:
- Ideology (techno-optimism, founder mode, schlep blindness) â makes harm invisible
- Network enablement (YC/a16z receive documentation, continue platforming) â protects fraudsters
- Political action (attack regulatory agencies) â eliminates enforcement apparatus itself
Marcâs CFPB campaign isnât separate from the ideological frameworkâitâs the logical endpoint. When ideology makes fraud illegible (itâs just âschlepsâ and âfounder modeâ), and networks protect their own (27+ months notification â continued platforming), the remaining obstacle is the enforcement apparatus. So the apparatus must be delegitimized and eliminated.
The stakes: If successful, this doesnât just protect past fraud (LendUp, Puzzle). It prevents future enforcement. CFPB gone = no accountability for next generation of predatory fintech. The ideology (âtechno-optimismâ) provides cover. The network (YC/a16z) provides protection. The political campaign (attack CFPB) eliminates consequences.
As documented by Nic Carter (updated December 1, 2024):
âUpdate 12/01/24: This story has been updated to reflect that the CFPB has indeed brought an enforcement action against an a16z portfolio company, LendUp.â
The enforcement Marc frames as âterrorizing financial institutionsâ includes:
- Permanent shutdown of a16z-backed LendUp
- $40.5M restitution order
- 140,000+ documented victims
- Ban on CEO Sasha Orloff from lending industry
- Federal record establishing ârepeatedly lied to consumersâ
The irony: Marcâs manifesto declares âWe are being lied toâ about technology. But the CFPB documented who was actually lyingâand it was the a16z portfolio company that ârepeatedly lied to consumersâ for years.
Techno-optimismâs final form: Not just ideology that makes fraud invisible, not just networks that protect fraudsters, but political campaigns to eliminate the federal agencies that document harm. Paul writes the essays. Marc publishes the manifesto and launches the political attack. Sasha adopts the language. YC/a16z continue platforming despite documentation. The ideology comes full circleâfrom âpie fallacyâ theory (criticism = economic ignorance) to political action (eliminate the enforcement apparatus).
The cost if this succeeds: no accountability for 140,000+ LendUp victims, no protection for next generation of fintech consumers, and systematic elimination of the institutional capacity to document fraud when committed by âwealth creatorsâ operating in âfounder mode.â
Public Statements on Fraud While Committing Fraud
Throughout the period of active CFPB ban violations, photoshopped metrics, and federal whistleblower retaliation, Sasha Orloff made public statements lecturing founders about fraud, compliance, and integrity.
September 26, 2024 (tweet): Reacting to FTX sentencing:
âGo in with a failure attitude, youâll get a failure outcome.
You canât expect to fix problems later or wing it as you go. Just yesterday, the FTX fallout led to a prison sentence. Ignorance is not bliss with compliance.
Founders who donât prioritize responsibilitiesâmanaging compliance, building trust with stakeholders, making key decisionsâare setting themselves up for trouble.
Success demands proactive effort from day one. No shortcuts.â
September 30, 2025 (tweet, evidence-134):
âA reminder that lying your financials or due diligence materials is not a âwhoopsiesâ kind of mistake.â
Quote-tweeting news of Frank founder Charlie Javice sentenced to 7 years in prison for defrauding JPMorgan Chase.
What Sasha was doing while posting this statement (September 2025):
- Operating Partner Rewards affiliate program marketing credit products (Brex, Ramp, Mercury, Gusto) in violation of CFPB ban
- Concealing CFPB ban from investors, partners, customers (no public disclosure)
- Subject to CFPB permanent order for ârepeatedly lying to consumersâ
- One month before photoshopped metrics campaign (Oct 2025: 3 likes â 12,362)
- Two months before 2nd C&D (Nov 11, 2025), 3rd C&D (Nov 20, 2025), and Wikipedia editing (Nov 26-27, 2025)
September 30, 2025: âA reminder that lying your financials or due diligence materials is not a âwhoopsiesâ kind of mistake.â Posted by CEO who would photoshop social media metrics 1 month later (Oct 2025: 3 â 12,362), never disclosed CFPB ban to investors/partners, operates credit marketing affiliate program in violation of federal order, and is subject to permanent CFPB order for ârepeatedly lying to consumers.â
Rippling Podcast: âHow I Screwed This Upâ - Complete LendUp Narrative Omission
Watch: âHow I Screwed This Up: Sasha Orloff (LendUp & Puzzle)â - Rippling
Published April 29, 2025. 414 views. Sasha discusses his âmistakesâ at LendUp, framing the problem as accounting software frustrations while completely omitting the CFPB violations, consumer harm, and illegal lending operation.
Key quotes from transcript:
On compliance and following the law:
âIf youâre building a company and youâre not doing the things that are required by law, what else are you not doing? [âŚ] If I wasnât paying attention to the things that you need to do as a business, what else was I kind of ignoring or sidestepping?â
âthereâs actually a lot of personal liability as foundersâ
âIgnorance is not bliss with complianceâ
On building LendUp:
âLendup was an alternative to payday lending about 15 years ago now [video captions correct to 2012]. We were the first place on a mobile phone to be able to borrow money. We would underwrite you, ask you some questions, pioneered the idea of cash flow underwritingâ
What the narrative omits entirely:
- CFPB First Violation (2016): $6.3M penalty, 50,000+ consumers harmed
- CFPB Second Violation (2018): Additional violations, ongoing deceptive practices
- CFPB Third Violation (2020): $500K penalty, âcontinue to find that LendUp violated federal consumer financial protection lawâ
- CFPB Permanent Ban (2021): $40M restitution to 140,000+ consumers, permanent prohibition on consumer lending, found LendUp ârepeatedly lied to consumersâ
The âscrew upâ he describes:
The entire podcast frames the problem as:
- Almost losing a VC term sheet because he didnât file taxes early enough
- Accountants taking too long to answer board questions
- Finance team writing down questions instead of having real-time answers
- Frustration with accounting software being retrospective instead of real-time
Direct quotes showing the narrative manipulation:
âThe real problems came when I almost lost a term sheet from a venture capitalist that we were really excited about having invest in the company. when they explained it to me as Sasha, if youâre building a company and youâre not doing the things that are required by law, what else are you not doing?â
This positions him as someone who learns from compliance failures - but never mentions the actual compliance failures (three CFPB violations and permanent ban).
âaccounting isnât designed to help you build build your business. Itâs designed to have this very specific summary static report of the history of your business for the IRS to determine taxes and for your investors to help determine what the value is of the company.â
Frames the problem as accounting limitations, not the illegal business model.
References Paul Grahamâs âSchlep Blindnessâ:
âAnd so we sometimes refer to that in from Paul Grahamâs essay is schle blindness. Like thereâs a problem right in front of your face. A lot of people are experiencing it and we should just solve it. We donât accept that today is the best way. We go fix it and we make it better. And thatâs the reason why Iâm a founder and thatâs why I love Silicon Valley.â
This is the same ideological framework documented in Techno-Optimism as Legitimating Narrative - using Paul Grahamâs essays as cover for ignoring regulatory violations. The âproblem right in front of your faceâ wasnât accounting software - it was ârepeatedly lying to consumersâ per the CFPB.
The irony:
- Talks about âthings that are required by lawâ while violating consumer protection law for 5+ years
- Talks about âpersonal liability as foundersâ while avoiding personal liability for $46.8M in CFPB penalties
- Talks about âpaying attention to things you need to do as a businessâ while operating illegal lending operation
- Frames LendUp failure as accounting software problem when actual problem was fraud and deceptive practices
- Uses Rippling platform (company that actually helps with compliance) to tell narrative that omits his own compliance violations
- References âschlep blindnessâ essay thatâs part of ideological cover enabling fraud networks to avoid accountability
What this demonstrates:
The podcast is narrative rehabilitation. By appearing on a series called âHow I Screwed This Upâ and talking about minor accounting oversights (not filing taxes early enough, board meeting prep), Sasha positions himself as a self-aware founder who learns from mistakes. The performance of accountability obscures the actual violations: harming 140,000+ consumers through illegal lending practices, ârepeatedly lying to consumers,â three CFPB violations, permanent ban.
He turned $46.8M in CFPB penalties and 140,000+ harmed consumers into a story about accounting software frustrations and a âpivotâ to building Puzzle. Thatâs not learning from mistakes - thatâs turning fraud into a founder story.
Timeline context: Podcast published during period when:
- Operating Partner Rewards in CFPB ban violation
- Concealing CFPB ban from investors, partners, customers
- Planning to photoshop metrics (Oct 2025)
- Two months before C&Ds, Wikipedia editing, SEC complaints (Nov 2025)
Someone who is CFPB-banned for ârepeatedly lying to consumersâ went on a podcast to tell a story about LendUp that omits the lying, the consumers, the ban, the violations, and the harm - while lecturing about compliance, following the law, and personal liability.
The pattern:
-
Rippling podcast: entire LendUp narrative omitting CFPB violations - appeared on âHow I Screwed This Upâ to frame LendUp failure as accounting software problem, never mentions three CFPB violations, permanent ban, 140K+ harmed consumers, or ârepeatedly lying to consumersâ finding; lectures about compliance and âthings required by lawâ while omitting own violations; uses Paul Grahamâs âschlep blindnessâ framework (documented ideological cover) to position fraud as innovation opportunity
-
âIgnorance is not bliss with complianceâ - while operating Partner Rewards in violation of CFPB Section I.b (receiving remuneration from credit companies) and Section I.c (performing marketing services for credit products)
-
âManaging compliance, building trust with stakeholdersâ - while concealing CFPB ban from investors, partners, customers, and employees (zero public disclosure)
-
âNo shortcutsâ - while photoshopping metrics, using false credentials on careers page, operating credit affiliate program banned by federal order
-
âLying your financials⌠is not a âwhoopsiesâ kind of mistakeâ - while CFPB found LendUp ârepeatedly lied to consumers,â while photoshopping social media metrics, while concealing material facts (CFPB ban, Mission Lane asset acquisition relationship, Insights Servicing undisclosed entity)
The hypocrisy is the point: Public statements about compliance and integrity function as reputation laundering. By positioning himself as someone who takes compliance seriously, who lectures about fraud consequences, who warns about âno shortcuts,â who tells founder story about learning from âmistakesâ - Sasha performs the opposite of his documented behavior. The performance makes the reality harder to see.
Timeline context:
- Rippling podcast: Published April 29, 2025, during period of active CFPB ban violations (Partner Rewards), six months before photoshopping metrics (Oct 2025), seven months before C&Ds/Wikipedia/SEC complaints (Nov 2025)
- Sept 26, 2024 tweet: 13 months before C&Ds/Wikipedia (Nov 2025)
- Sept 30, 2025 tweet: 1 month before photoshopped metrics (Oct 2025), 2 months before C&Ds/Wikipedia/SEC complaints (Nov 2025)
Throughout this entire period (podcast through Nov 2025), continuing to operate Partner Rewards in CFPB ban violation while:
- Telling founder story that omits CFPB violations entirely
- Publicly lecturing about compliance, trust, and not lying in due diligence materials
- Using Paul Grahamâs ideological framework (âschlep blindnessâ) to position regulatory violations as innovation opportunities
Someone who is CFPB-banned for ârepeatedly lying to consumers,â who photoshops metrics, who operates credit marketing in violation of federal ban, who sends C&Ds threatening whistleblowers with criminal prosecution:
- Appears on âHow I Screwed This Upâ podcast to tell LendUp story without mentioning the fraud
- Lectures other founders about compliance and the consequences of lying
- Turns $46.8M in CFPB penalties and 140K+ harmed consumers into a story about accounting software frustrations
The ideology (âtechno-optimism,â âfounder mode,â âno shortcuts,â âschlep blindnessâ) becomes armor. As long as you perform the right values publicly, frame fraud as âmistakesâ you learned from, and use the correct ideological language, the pattern can continue privately. Charlie Javice got 7 years. Sasha tweets about it as a cautionary tale while violating his own CFPB order and telling podcast audiences heâs learned from his âmistakesâ at LendUp.
Appendix: Primary Source Documents
This section provides direct access to primary source materials referenced throughout the documentation. All documents are preserved for evidentiary purposes in regulatory and legal proceedings.
Court Documents & Legal Filings
Rolling Loud v. Ahead Financials LLC / Fairfax Studios, Inc.
- Rolling Loud Complaint (PDF) - Case No. 2022-003284-CA-01, Miami-Dade Circuit Court
- Motion for Final Default Judgment (PDF) - Includes Anuâs sworn affidavit admitting $800K wire to shell company network
- Fairfax Studios Default Judgment (PDF) - $1.575M judgment for unpaid sponsorship fees
- Synopsis: Ahead Financials (LendUp subsidiary) used shell company network (Fairfax Studios Inc. + Thirty Two West LLC, both Marvin Bing) as payment intermediary; Anuâs sworn testimony admits $800K wire to entities treated as interchangeable; court judgment documents fraudulent intent and corporate shell game
LendUp Corporate Documents
- Available upon request
- Golden parachute payments to executives
- $29M sale after raising $150M+ in equity
- $0 returned to shareholders
- 2-day review period (December 17-19, 2018)
- âInterested directorsâ with conflicts of interest explicitly acknowledged
- Mission Lane Holdings LLC - OpenCorporates - Incorporated November 15, 2018, Delaware
- Incorporated one month before LendUp asset sale (December 2018)
- Demonstrates pre-positioning of acquisition vehicle
- Delaware corporation #7159818
Federal Regulatory Documents
CFPB (Consumer Financial Protection Bureau) - LendUp
- CFPB Consent Order (2016) - $6.3M Settlement (PDF)
- CFPB Complaint (December 2020) (PDF)
- CFPB Stipulated Final Judgment and Order (December 21, 2021) (PDF)
- Case No. 3:21-cv-06945-JSC (Northern District of California)
- Permanent ban from consumer lending operations
- Prohibition on misrepresentations in financial services
- Customer information protection requirements
- $40,500,000 restitution for 140,000+ victims (judgment suspended upon compliance)
- Company permanently barred from consumer lending industry
FTC (Federal Trade Commission) - Credit Karma
- FTC Credit Karma Settlement (September 2022) (PDF)
- $3M penalty for deceptive âpre-approvedâ credit offers
- 497,425 consumers eligible for refunds
- Conscious deception documented: Complaint documents Credit Karma conducted A/B testing to deliberately optimize false âcertaintyâ claims, knowing they misled consumers (Paragraph 14-16)
- Measurable harm: Almost 1/3 of âpre-approvedâ applicants denied; hard credit inquiries damaged credit scores
- âDark patternsâ enforcement: Settlement explicitly preserves records of âmarket, behavioral, or psychological research, or user, customer, or usability testing, including any A/B testingâ - official FTC recognition of weaponized UX design
- Scale: 2,500+ data points per member across entire user base
- Inadequate penalty: $6.03 per victim for systematic A/B tested deception
- Continued partnership with Mission Lane (LendUp acquisition vehicle) despite settlement
SEC Whistleblower Complaints
- Submission #17628-500-136-464 (Securities fraud, November 11, 2025)
- Submission #17629-039-523-592 (Retaliation, November 11, 2025)
- Submission #17630-611-119-304 (Credit Karma funnel, November 13, 2025)
- Submission #16917-772-564-515 (Supplemental, ongoing criminal enterprise)
- Applied for whistleblower award eligibility under 15 U.S.C. § 78u-6
FBI Warnings & National Security
FBI Boston Division - Skolkovo Foundation Warning (April 2014)
- FBI Warns Boston Companies About Russian Venture Capital - Boston Business Journal, April 24, 2014 | PDF archive
- Warning about Russian government-funded Skolkovo Foundation
- âTrue motives⌠is to gain access to classified, sensitive and emerging technologyâ
- âMay be a means for the Russian government to access our nationâs sensitive or classified research, development facilities and dual-use technologies with military and commercial applicationsâ
- Context: This FBI warning was public knowledge from 2014 onward, years before Dasha Shunina began building U.S. tech infrastructure while working for Skolkovo Foundation (2016-2023)
National Coverage - Skolkovo Foundation (May 2018)
- Four-Year-Old FBI Column Gets National Attention Through Trump-Russia Lens - Boston Business Journal, May 13, 2018 | PDF archive
- FBI warning resurfaced during national coverage of Skolkovo Foundation ties to Russian oligarchs
- Demonstrates ongoing significance of FBI concerns about technology access
- Context: Dasha Shunina worked for Skolkovo Foundation from January 2016 - June 2023, during this period of heightened national security scrutiny
Skolkovo Foundation: Comprehensive Documentary Analysis (September 2025)
- Russiaâs Failed Silicon Valley - Full Transcript - Megaprojects, published September 7, 2025 (169K views) | Full transcript archive
- Timing Significance: Published September 2025, two years after Dasha left Skolkovo (June 2023), documenting current state as of 2025
- Scale & Mission: $4 billion state-funded project (2009-2010) to replicate Silicon Valley, attract foreign companies
- Corruption: $700M+ unaccounted for (2010-2012), fraudulent grants, bogus leases, 200+ managers disciplined/dismissed
- Foreign Company Recruitment: 1000+ startups registered by 2015, MIT partnership (Skoltech), Cisco, Boeing, IBM, SAP
- FBI Warnings Validated: âConcerns about intellectual property leaks, data security, and the potential for dual use technologies, especially in areas like AI, robotics, and aerospaceâ
- Military Pivot (2014-present): After Crimea annexation, âmore resources were funneled toward technologies like drones, cyber security, and AI applications with military relevanceâ
- Ukraine War Acceleration: âFounders who had once pitched apps or enterprise software were now repackaging their products for government clients. The line between civilian innovation and military R&D was now very blurry.â
- Putin Directive: âPutin has even publicly called on Russian firms to strangle Western platforms like Microsoft and Zoom. And he wasnât using his words lightly. He wants those foreign companies gone.â
- Current State (as of 2025): âRussiaâs digital environment is currently one of the most restricted in the world. VPNs are harder to access. Even search behavior can trigger legal action. What was once a hub for global facing innovation now operates in a closed system shaped by censorship, regulation, and strategic containment.â
- Pattern Documentation: Validates FBI 2014 warnings, demonstrates scale of technology recruitment operation (200 companies from 50 countries per Dashaâs own podcast), and confirms military dual-use concerns
- Context: Dasha Shunina worked for Skolkovo 2016-2023, founding Women Tech Meetup (10K+ founders) in December 2022âsix months BEFORE leavingâWHILE at entity operating under this military pivot. She then layered additional access infrastructure AFTER leaving: YouTube (Aug 2023), Forbes (Nov 2023), Puzzle GTM (Aug 2024). Video published September 2025 = current confirmation that Skolkovo continues operating as âextension of national policyâ in âmost restricted digital environment in the world,â demonstrating she built U.S. infrastructure while at entity described as operating under military directive with dual-use technology concerns
Podcasts & Interviews
Daria Shunina - Skolkovo Foundation Role
- Legal Tech in Russia - Reinventing Professionals Podcast (July 2021) | Source | Full transcript
- In her own words: âIâm the person responsible for attracting all foreign companies to the Russian innovative ecosystemâ
- Describes leading Skolkovo Soft Landing Program
- 200 companies recruited from 50 countries
- 30 companies established operations in Russia
- Recorded while still âDaria Shuninaâ (before name change to âDashaâ)
- Timeline significance: Recorded July 2021 DURING her Skolkovo employment while she was simultaneously building U.S. tech access infrastructure (Women Tech Meetup planning, Forbes contributor path, YouTube platform)
- FBI context: This interview occurred 7 years after FBIâs public warning (April 2014) about Skolkovo Foundationâs âtrue motivesâ to access classified U.S. technology
Dasha Shunina - Talks with Dasha Interview with Sasha Orloff (November 12, 2024)
- Talks with Dasha YouTube Channel - Uploaded November 12, 2024
- Validates false credentials (â$1B+ raised,â âunicorn founderâ) without challenge
- Ambiguous employment disclosure: âhappy to be part of [Puzzle] right now tooâ
- No disclosure of Puzzle employment on YouTube channel or Forbes contributor profile
- Infomercial format disguised as journalism
Archived Web Content & Progressive Sanitization
Forbes Contributor Profile - Daria/Dasha Shunina
- Current Forbes Bio - URL preserves âdariashuninaâ registration
- Archived Forbes Bio (December 2023)
- Progressive sanitization documented via Wayback Machine
- December 2023: âinnovation centers, development institutions, and venture fundsâ
- Current: Removed âinnovation centersâ and âdevelopment institutionsâ
- NO mention of Skolkovo Foundation (7+ year role) in any version
LinkedIn Evidence - Name Change Documentation
- LinkedIn Article: âDaria Shunina is performing at the Web Summitâ (October 2022)
- Published as âDariaâ 8 months before leaving Skolkovo
- Demonstrates international tech conference presence while recruiting for FBI-warned entity
- LinkedIn Post: Skolkovo Softlanding Program (June 2021)
- Comments: âCongratulations Daria!â and âThanks đ Daria Shuninaâ
- Current profile shows same post but bio updated to âGTM at @Puzzleâ
Women Tech Meetup - Unincorporated Operation
- $100 âWho Runs The World?â Hoodie
- Not incorporated as legal entity (OpenCorporates search: no results)
- Payment to âDaria Shuninaâ despite public name change to âDashaâ
- Monetizing feminist iconography for customer acquisition
News Articles & TechCrunch Coverage
TechCrunch LendUp Promotional Coverage (2012-2020)
- Multiple articles promoting LendUp as âdisrupting payday loansâ
- December 2020: Ross Fubini Profile - Connie Loizos
- Describes LendUp as âsplit into two businessesâ (euphemism for $29M fire sale, $0 to shareholders)
- No mention of CFPB violations or consumer harm
- Reporter Connie Loizos notified of fraud documentation August 2023
Skolkovo Foundation Coverage
- Daria Shunina: âWe Help Innovators Succeed in the Russian Marketâ - Skolkovo Soft Landing Program promotion
- November 2021 interview detailing foreign company recruitment
- Published while FBI warning about Skolkovo Foundation was public record
Political Analysis & Financial Ties
Netanyahu Financial Backing - LendUp Founders
- Netanyahu: He Came, He Saw, He Conquered. The Power of Israel over the United States - James Petras (March 8, 2015)
- Explicitly identifies Sasha Orloff and Jacob Rosenberg as financial backers of Benjamin Netanyahu
- Published one year before LendUpâs first CFPB violation (March 2015 vs. September 2016)
- Documents predatory lending pattern: âextortionate rates (between 1400 and 4000%)â
- Context: Netanyahuâs March 2015 speech to US Congress that bypassed Obama administration
- Quote: âThey used part of their ill-gotten gains to ease their consciences by donating millions to Israeli and US jewish causes. Being generous to Israel provides a sort of perverse forgiveness for screwing millions of Americans.â
- Establishes LendUp foundersâ political financial ties were publicly documented before federal enforcement
Pagaya Technologies / Theorem Technology - Israeli Fintech Ecosystem Integration
- SEC Form F-3 Registration Statement - Pagaya Technologies Ltd. (November 21, 2024)
- Document: 0000950103-24-016634 (137 pages)
- Sasha Orloff signature: October 15, 2024, page documenting registered stockholder status
- Context: Pagaya Technologies acquisition of Theorem Technology, Inc.
- Deal: Cash + 504,440 Pagaya Class A shares distributed to Theorem stockholders
- Theorem Technology, Inc.: Silicon Valley-based institutional asset manager focused exclusively on consumer credit space
- Founded: 2014, Y Combinator Winter 2014 batch (YC W2014)
- Co-investors documented in SEC filing:
- Y Combinator W2014, LLC (Kirsty Nathoo, CFO/Partner signature)
- Sasha Orloff (LendUp CEO, Puzzle CEO)
- Altman Family LLC (Carmen Beckwith signature) - Sam Altmanâs personal family investment vehicle
- Confirmed by NY Post investigation (November 30, 2023): Jennifer Serralta identified as COO of Sam Altmanâs family office, managed his $85M real estate purchases through LLCs
- Same Jennifer Serralta signed Theorem Technology SEC documents alongside Carmen Beckwith for Altman Family LLC
- Sam Altman was YC President (2014-2019) when his family LLC invested in Theorem Technology (2014)
- Two Sigma Ventures I, LLC (Riz Thakir signature)
- Timeline significance: Documents Sashaâs continued involvement in consumer credit ecosystem (2014-2024) despite CFPB permanent ban from consumer lending operations (December 2021)
- Pagaya Technologies: Israeli AI-powered lending and asset management platform, publicly traded (NASDAQ: PGY), headquarters in Tel Aviv, Israel + New York, NY
- Pattern: Netanyahu political backing (2015) â Theorem investment (2014-2024) â Pagaya stockholder (2024) demonstrates decade-long Israeli fintech ecosystem integration
- Regulatory evasion: Investment in consumer credit asset management allowed continued ecosystem involvement despite operational ban
- YC conflict of interest: Co-investment with Y Combinator in Theorem explains YCâs continued Puzzle platforming via financial alignment rather than âfounder community loyaltyâ
Corporate & Public Records
Mission Lane C&D Letters (August 11, 2023)
- Dual cease-and-desist letters received same day
- Mission Lane LLC objected to documentation of Credit Karma â Mission Lane customer funnel
- Mission Lane NEVER employed whistleblower
- Proves network coordination and consciousness that documentation is damaging
- Credit Karma continues promoting Mission Lane (4.7/5 stars, 33.99% APR) as of November 2025
Puzzle Financial C&D Letter & SEC Response (November 11, 2025)
- 3:33 AM ET: SEC complaint filed (Submission #17628-500-136-464)
- 6:02 PM ET: Orrick Herrington & Sutcliffe LLP C&D received (14.5 hours later)
- 6:05 PM ET: Response citing 15 U.S.C. § 78u-6 whistleblower protection (3 minutes)
- 6:32 PM ET: Supplemental SEC complaint filed documenting retaliation (30 minutes)
A Note on Operational Security
I didnât know I was building infrastructure for an operation while I was there.
I thought I was building accounting software for startups.
I questioned technical decisions that didnât make sense (why OpenAI instead of simple ML?).
I researched leadership backgrounds when those questions got uncomfortable responses.
I was terminated after questioning the repeat founder narrative.
Over the next 28 months, the full pattern emerged through systematic documentation:
- Network access (Women Tech Meetup, 10K+ founders, built while at Skolkovo Foundation)
- Credibility laundering (Forbes contributor without disclosing Skolkovo background)
- Data collection (Puzzle Financial processing startup financials)
- Legitimacy layer (Y Combinator backing, Sam Altman family investment)
Good operations donât tell the engineers what theyâre building.
They hire talented people to solve legitimate technical problems. And they remove people who start asking questions across domains. I was removed. Then I documented everything. This is the result.
Regulatory Recommendations
Based on the documented evidence, I am requesting the following specific regulatory and law enforcement actions:
Securities and Exchange Commission (SEC)
Requested investigations:
- Securities fraud investigation of Puzzle Financial for photoshopped metrics (October 2025), false founder claims, and material misrepresentations to investors and customers
- Market manipulation investigation of coordinated network suppression (YC, ODF, TechCrunch) following comprehensive fraud documentation
- Conflict of interest investigation of co-investment structure (Altman Family LLC + YC W2014 LLC + Sasha Orloff in Theorem Technology 2014-2024) explaining continued platforming despite CFPB ban and fraud documentation
- Securities violations investigation related to LendUp asset sale structure ($0 to shareholders after $150M+ raised, 2-day shareholder review period, interested directors with conflicting financial interests)
Requested enforcement actions:
- Disgorgement of proceeds from fraudulent representations
- Officer and director bars for individuals involved in systematic securities violations
- Penalties for retaliation against SEC whistleblower (15 U.S.C. § 78u-6)
Consumer Financial Protection Bureau (CFPB)
Requested investigations:
- CFPB Consent Order compliance investigation: Section V permanently prohibits Sasha Orloff from using LendUp customer data obtained before December 21, 2021. Recommended investigation into: (1) compliance with permanent data restrictions, (2) whether Puzzle should have been disclosed to CFPB per Paragraph 32 notification requirements, (3) data handling practices and segregation of prohibited data, (4) monitoring of Section V compliance given CEO now operates financial data platform
- Pattern investigation across LendUp (CFPB shutdown), Ahead Financial (collapsed 2022, continued as DashAi 2022-present - AI-powered lending automation by CFPB-banned CEO), and ongoing Puzzle operations
- Consumer harm investigation of 140,000+ LendUp victims and ongoing Puzzle customer exposure to data collection infrastructure
Requested enforcement actions:
- Additional penalties for consent order violations
- Expansion of consumer lending ban to financial data access given demonstrated pattern
- Restitution for consumers harmed by pattern of deceptive practices
Federal Bureau of Investigation (FBI)
Requested investigations:
- Counterintelligence investigation of Dasha (Daria) Shuninaâs role building U.S. founder network access (Women Tech Meetup, 10K+ founders) while serving as Head of International Startups Relations at Skolkovo Foundation (2016-2023), entity explicitly warned about by FBI in 2014
- Data exfiltration investigation of Puzzle Financialâs technical architecture (microservices without scale justification, separate Python ledger, âredundant pipelineâ) as potential data collection infrastructure
- Foreign influence investigation of systematic U.S. technology ecosystem access through Forbes contributor platform, TechCrunch conference coverage, and YC/ODF network integration while recruiting for Russian government innovation center
- Wire fraud investigation (18 U.S.C. § 1343) related to interstate transmission of false representations for purposes of obtaining customer financial data
Requested actions:
- Preservation orders for Puzzle Financial server infrastructure and data access logs
- Interviews with Puzzle employees regarding data handling practices and offshore access
- Investigation of Forbes institutional relationship with contributor who failed to disclose 7+ year role at FBI-warned entity
Federal Trade Commission (FTC)
Requested investigations:
- Deceptive practices investigation of systematic false founder claims and credential misrepresentation across multiple platforms (LinkedIn, YC, Crunchbase, podcast introductions, media interviews)
- Unfair business practices investigation of network coordination to suppress fraud documentation and retaliate against whistleblower
- Pattern analysis connecting Credit Karma (FTC settlement 2022, $3M penalty), LendUp (CFPB shutdown), and Mission Lane operations through QED Investors infrastructure
State Attorneys General (California, Delaware)
Requested investigations:
- California: Corporate fraud investigation of Puzzle Financial (Delaware corporation, California operations), false representations to California-based customers and employees
- Delaware: Corporate governance investigation of LendUp asset sale structure (interested directors, conflicting financial interests, shareholder harm)
Department of Justice (DOJ)
Requested consideration:
- Criminal referrals for wire fraud, securities fraud, and violations of CFPB consent order
- Pattern prosecution demonstrating 13-year systematic fraud across multiple entities and 640,000+ victims
- RICO investigation if coordination among entities (YC, QED, Forbes, TechCrunch, ODF) meets organized criminal enterprise threshold
These recommendations are based on documented evidence of systematic fraud, consumer harm, regulatory violations, national security concerns, and coordinated suppression of whistleblower disclosures. Complete evidence packages are available to authorized investigators.
What You Can Do
Patterns like this persist through institutional silence. Documentation breaks that pattern. Hereâs how you can respond:
If Youâre a Puzzle Customer or Considering Puzzle
Immediate actions:
- Review your data access permissions - What financial data has Puzzle accessed? Export your data and consider migration to established accounting software (QuickBooks, Xero, FreshBooks)
- Review your service agreement - What data usage rights did you grant? Are there data retention or deletion provisions?
- Document your experience - If youâve experienced issues (billing problems, data access concerns, service quality), document with timestamps
- Request data deletion - Under CCPA/GDPR, you have rights to request what data they hold and demand deletion
Consider:
- Puzzle burned $10M+ while generating $312 revenue (3,252:1 hosting-to-revenue ratio) - this is not sustainable accounting software, itâs infrastructure for something else
- CEO is CFPB-banned from consumer lending but operates software with customer financial data access
- Photoshopped metrics (October 2025) demonstrate willingness to fabricate customer testimonials
If Youâre a Startup Founder
Due diligence red flags to watch for:
- âRepeat founderâ claims without verification - Check actual corporate records (Delaware Secretary of State, SEC filings), not just LinkedIn
- Mission-driven language from fintech companies - LendUp promised âcredit ladder,â delivered CFPB shutdown; verify actual outcomes
- Y Combinator backing as sole due diligence - YC continued platforming Puzzle for 27+ months despite comprehensive fraud documentation and CFPB permanent ban
- Investor conflicts of interest - QED Investors profited from both LendUp failure and Mission Lane acquisition through convertible notes and board seats
- Network endorsements without independent verification - On Deck, Village Global, and Turpentine continued partnerships despite documentation
Questions to ask:
- âWhat happened to your previous companyâs equity holders?â (LendUp: $0 to shareholders after $150M+ raised)
- âCan you provide references from former employees?â (Not just investors/partners)
- âWhat is your actual revenue vs. funding?â ($312 revenue vs $10M+ burned is a warning sign)
If Youâre in Tech Media
Story angles worth investigating:
- Why did TechCrunch publish 9+ promotional LendUp articles (2012-2017) but zero Mission Lane coverage despite âunicornâ claims?
- Why did Forbes allow 7-year Skolkovo Foundation role to remain undisclosed by contributor covering venture capital and startups?
- How did âTop 2025 Companyâ designation occur one day after SEC complaints?
- What is Y Combinatorâs due diligence process if CFPB-banned CEO continued receiving platform for 27+ months?
- Why did General Catalyst unpin Israeli tech pledge and delete Twitter replies after being called out?
Every entity documented here received notification, evidence, and opportunities to respond. Their responses (silence, suppression, celebration, retaliation) are part of the story.
If Youâre an Investor
Portfolio diligence considerations:
- Verify founder claims independently - Donât rely on YC backing, network endorsements, or founder narratives
- Check regulatory histories - CFPB enforcement actions, FTC settlements, state AG actions
- Investigate co-investment networks - QEDâs simultaneous board seats and convertible notes in LendUp created conflicts of interest
- Monitor for pattern recognition - LendUp â Ahead â Puzzle represents systematic repeat behavior despite regulatory intervention
Red flags in this pattern:
- Revenue-to-burn ratios that donât make sense for stated business model
- Technical architecture decisions disconnected from customer needs
- Resistance to basic questions about previous company outcomes
- Credential inflation across multiple platforms despite contradictory corporate records
If Youâre a Regulator or Policymaker
Systemic issues this pattern reveals:
- Accelerator accountability gap - Y Combinator faces no consequences for platforming CFPB-banned CEO for 27+ months despite notification
- CFPB consent order loophole - Ban from âconsumer lending operationsâ doesnât prevent access to customer financial data through accounting software
- Whistleblower retaliation coordination - Cease-and-desist letters received from multiple entities (Mission Lane, Puzzle) following fraud documentation
- Foreign influence through media credentials - Forbes contributor platform used to build U.S. tech ecosystem access while recruiting for FBI-warned Russian entity
- Network coordination against disclosure - Hacker News post suppression, TechCrunch silence, conference organizer coordination demonstrates systematic response
Policy recommendations:
- Expand CFPB consent orders to cover financial data access, not just lending operations
- Require accelerators to disclose due diligence practices and policies for portfolio companies with regulatory enforcement histories
- Strengthen whistleblower protection enforcement (15 U.S.C. § 78u-6) with rapid response to retaliation
- Require media disclosure of contributor conflicts of interest (foreign government roles, startup advisory positions)
If Youâre Considering Working in Fintech
Questions to ask during interviews:
- âWhat happened to employees at your previous company?â (LendUp employees received letters stating equity was worthless)
- âHow does the technical architecture serve customers?â (Puzzleâs microservices didnât match stated product)
- âWhat is the companyâs actual revenue and customer base?â (Verify independently, not just founder claims)
- âCan I speak with former employees?â (Red flag if they all signed NDAs preventing honest conversation)
Your rights:
- You can document concerning observations contemporaneously
- You can file whistleblower complaints if you observe fraud
- You have legal protections against retaliation (though enforcement is inconsistent)
- You can refuse to build infrastructure you believe serves harmful purposes
If Youâre at Y Combinator, On Deck, or Similar Networks
You have a choice:
This documentation has been public since November 2025. YC was notified in August 2023. The pattern is documented with primary sources. Continued platforming at this point is not âfounder community loyaltyâ - itâs conscious enablement.
Your professional reputation is at stake. When this pattern becomes mainstream news (and it will), your association with covering it up will be permanent record.
What due diligence processes failed? How did CFPB permanent ban + comprehensive fraud documentation + SEC whistleblower complaints result in âTop 2025 Companyâ designation?
For Everyone
Three actions, five minutes:
- Share this documentation when you see Puzzle promoted, Sasha Orloffâs âthought leadership,â or uncritical ârepeat founderâ celebration
- Ask one question when mission-driven language comes from companies with regulatory enforcement histories
- Demand accountability from YC, ODF, Forbes, TechCrunch - they received evidence 27+ months ago and continued platforming
Support whistleblowers. Retaliation works through isolation. Federal complaints provide legal protection, but social and professional support matters.
Silence enables patterns. Documentation breaks them.
Footnote
Document Preservation Methods:
- Email archives with full headers and timestamps
- Wayback Machine snapshots of web content
- WHOIS records for domain ownership
- Manual screenshots with device timestamps
- Downloads of public filings and regulatory documents
- Court records and certified judgments
How to Verify Historical Claims Using Web Archives:
Why web archives matter:
When companies scrub their websites or break old URLs (like Kapor Capitalâs /founders-commitment/ â 404), web archives preserve the original content. This is critical for documenting scrubbing patterns and verifying historical claims.
The Wayback Machine (archive.org/web):
-
For dead links (404 errors):
- Copy the dead URL (e.g., kaporcapital.com/founders-commitment/)
- Go to web.archive.org
- Paste URL in search box
- View timeline of captures to see what existed when
-
For changed content:
- Archive current version first: Click âSave Page Nowâ at archive.org
- Compare with older captures to document changes
- Note dates when content changed (reveals scrubbing timeline)
-
Finding the last capture:
- Calendar view shows all capture dates (blue circles)
- Click on different dates to see content evolution
- Last capture before disappearing = âsmoking gunâ date
-
Example from this documentation:
- Kapor Capital broke
/founders-commitment/URL (no redirect) - Last capture May 20, 2022 showed LendUp still featured
- 5 months after CFPB permanent ban (Dec 21, 2021)
- Proves deliberate scrubbing, not automatic portfolio maintenance
- Kapor Capital broke
Why companies donât implement redirects:
Normal practice:
Old URL â 301 redirect â New URL
Press coverage still works, historical accountability preserved
Scrubbing pattern:
Old URL â 404 error (no redirect)
Press coverage links break, casual discovery prevented
Only researchers think to check archives
If a company moves content without implementing redirects, ask: Why break historical links instead of preserving them? A 301 redirect takes 5 minutes to configure. The choice to let URLs 404 is deliberate access control.
Tips for documenting scrubbing:
- Save âbeforeâ state first: Archive pages youâre tracking before they disappear
- Check multiple archives: Wayback Machine + archive.today for redundancy
- Document the timeline: Note exact dates content changed or disappeared
- Compare captures: Side-by-side screenshots show what was removed
- Check press coverage: Old articles often link to now-broken URLs
- WHOIS historical data: Shows when domains changed hands or ownership
Red flags indicating deliberate scrubbing:
- Content disappears shortly after regulatory action or negative press
- No redirect implemented (forces links to 404)
- Multiple related pages disappear around same time
- Company claims content still exists but makes it hard to find
- Pattern of removing only problematic entries while keeping others
The Kapor Capital pattern (evidence-82, evidence-83) is textbook: LendUp showcased 5 months post-ban, then systematically removed; original URL broken without redirect; Kinly showcased despite documented failures. Narrative control, not portfolio maintenance.
Evidentiary Standard: All claims in this documentation are backed by primary sources: federal regulatory documents, court records, corporate filings, archived web content, podcast recordings, and timestamped evidence. Cross-references throughout the document link specific claims to their source materials.
For Federal Investigators: Complete evidence packages including supporting documents, email correspondence, and timestamped screenshots are available upon request to authorized investigators (SEC, FBI, CFPB, state Attorneys General).
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